Amanda Lederman JERSEY CITY, NJ ⬪ (973) 420-1422 ⬪ [email protected]

Experience BlogHer (Penske Media Corporation), New York, NY JUNE 2020 - PRESENT: DIRECTOR OF MARKETING APRIL 2019 - JUNE 2020: SOCIAL MEDIA & COMMUNITY MANAGER

● Develop strategies for growth and reach across social platforms for a total increase of 35% YoY. ● Create, edit, and execute live and digital event marketing strategies. ● Conduct outreach and manage influencer and celebrity relationships for social, editorial, and event content. ● Oversee website functionality, editorial, and day-to-day operations, increasing pageviews 300% YoY. ● Establish and execute event and editorial email marketing strategy. ● Spearhead editorial and social sponsored content. ● Evaluate and implement SEO best practices on content for trackability and discoverability. ● Report to CEO, VP of Live Media & Partnerships, and CRO on social media analytics, Analytics, and email marketing performance. ● Participate in Instagram Live and digital event discussions and workshops.

HobokenGirl.com, Hoboken, NJ OCTOBER 2020 - PRESENT: MANAGING EDITOR

● Manage day-to-day operations and content calendar to assign features, evergreen articles, news, events, and sponsored content to 10+ editors while also collecting pitch ideas. ● Copy edit articles before production, including checking URLs and titles, SEO within WordPress, fact-checking, and editing writers for content, style, and flow. ● Develop and organically grow a strong, cohesive social media presence on Facebook, Instagram, , Pinterest, and TikTok. ● Use SEO tactics to increase article readership and discoverability and report growth to Editor-in-Chief. ● Oversee all sponsored content campaigns utilizing social, editorial, and newsletters. ● Maintain the HobokenGirl.com content budget.

Shutterstock, New York, NY FEBRUARY 2018 - APRIL 2019: SOCIAL MEDIA AND INFLUENCER RELATIONS SPECIALIST

● Managed trending and editorial content for Instagram and Twitter. ● Spearheaded influencer program by developing strategies to build brand awareness and SEO value globally. Launched the first YouTube partner program. ● Drove increase in influencer users of 17%, influencers with sessions increase of 22%, pageview increase of 25%. ● Hosted, directed, and determined content, imagery, and copy for award season and weekly fashion Instagram stories. ● Created, adjusted, and implemented recruitment, onboarding, renewal, and offboarding strategies in alignment with both the SEO and Communications teams’ goals. ● Conducted global outreach for influencer recruitment in French, German, Italian, Japanese, Korean, Portuguese, and Spanish.

Capezio Ballet Makers Inc., Totowa, NJ MARCH 2016 - JANUARY 2018: SOCIAL MEDIA & COMMUNICATIONS MANAGER AUGUST 2015 - MARCH 2016: SOCIAL MEDIA COORDINATOR

● Led cross-functional teams on content and copy development and optimization, including social media, events, influencers, digital and print marketing, retail, wholesale, e-commerce, product development, and customer service. ● Created, developed, and launched the first Capezio Influencer program. Recruited 30+ members with over 1 million impressions each month. ● Spearheaded outreach and sponsored partnerships with major brands including Warner Bros., Essie, Vogue, Cosmopolitan, and Dance Media Publications. ● Developed international social media strategies to increase brand recognition, which resulted in overall revenue growth. ● Identified and crafted KPI’s through social analytics, competitor analysis, and fan engagements to create detailed strategies driving Capezio’s social media accounts to over a 50% increase in follower growth.

WIRED (Condé Nast), New York, NY DECEMBER 2014 - AUGUST 2015: MARKETING ASSISTANT

● Supported print and digital ad sales teams by developing an overall strategy based on the share of market, social media presence, creative initiatives, and partnership history. ● Served as the day-to-day contact for advertisers in the Entertainment, Spirits, and Travel categories. ● Managed the completion of RFP’s, creation of insertion orders, and final layout of in-book promotional sections and performed statistical research on audience demographics. ● Assisted with scheduling meetings, internal event planning, reception, and expense database management.

Education Montclair State University, Montclair, NJ - Bachelor of the Arts, Class of 2014 ​ Communications, Public Relations and English (minor)

Skills & Comprehension Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok, Vidyard, Snapchat, Tumblr, Twitter Studio, Squarespace, WordPress, Social Studio, Hootsuite, Sprinklr, Facebook Ads Manager, Google Analytics, Looker, Photoshop, Canva, Later, Linkshop, Eventbrite