c us t om co n t en t Ma rc h 19, 2018 2018 Automotive Review

Rolls-Royce 103EX Continues to Set the Agenda for the Future of Luxury Mobility

wo years ago in 2016, Rolls-Royce rewrote the rulebook for will enable customers to involve themselves even more in the the future of true luxury mobility by presenting the Rolls- design of the shape, size and silhouette of their personal Rolls- T Royce VISION NEXT 100 – codenamed 103EX – a radical Royce vision, which Rolls-Royce would then manufacture vision of effortless, autonomous, connected, spacious and beau- to the customer’s specifications, making every Rolls-Royce a tiful luxury mobility, as personal as each individual customer. unique Bespoke masterpiece. “When we revealed 103EX to the world in 2016, Rolls- 103EX itself, presented a vision to the world that acknowl- Royce set the agenda for the future of luxury mobility. Since edges the fact that Rolls-Royces will continue to be the preferred then it has become clear that other car brands have acknowl- marque of the most discerning, wealthy and powerful patrons in edged our vision, so much so that they have adopted most the world because of their preference for the presence and per- aspects, apart from the most visionary and sonal statement that only a Rolls-Royce can offer. radical,” commented Torsten Müller-Ötvös, The Grand Arrival required by those people Chief Executive Officer, Rolls-Royce Motor AUTOMOTIVE who make the world turn – whether royalty, heads Cars. “Rolls-Royce’s vision in 2016 was, and of state or global superstars – is guaranteed by the remains, all-electric, completely autonomous, SPOTLIGHT visionary design of the Rolls-Royce 103EX. completely Bespoke mobility – coupled with This truth was reflected in the most dramatic ultimate luxury.” aspect of the Rolls-Royce 103EX – the clamshell canopy and Thanks to its unrivalled engineering capabilities, the cus- coach door. These stylish features allow the occupants to stand tomer’s Personal Vision will dictate how their Rolls-Royce will up from the best seat in the house, and descend from the futur- look. This is an uncompromised view of the future of luxury istic lounge atmosphere of the cabin of 103EX clad in the finest mobility that also embraces the luxury customer’s wish for the silk, wool and wood. Effortless Journey –autonomous travel in a completely connect- “Rolls-Royce rejected the notion of mass-produced, car- ed, fully autonomous vehicle. bon-copy modes of mobility two years ago with the launch of The chassis of the future, created from the most advanced 103EX because of our intimate understanding of our customers’ materials and powered by a zero emissions powertrain will thinking and their demands in the future,” concluded Giles underpin this vision. Advanced manufacturing technologies Taylor, Design Director of Rolls-Royce.

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2018 AUTOMOTIVE REVIEW Porsche’s Look into the Future orsche’s surprise unveiling of the Mission powered Cross Utility Vehicle Porsche chief designer over the last two years. Perhaps that means I’m E Cross Turismo at the Geneva Interna- (CUV) at the Geneva Interna- AUTOMOTIVE Michael Mauer already revealed not very objective. What is important now is for P tional Motor Show generated huge interest tional Motor Show. The four-door at the presentation in Geneva us to see how the public responds to the vehicle from the international media. Whether or Mission E Cross Turismo is char- SPOTLIGHT that he would like to turn the and then we can draw the right conclusions.” not the study will go into production remains acterized by its emotional design study into a series production An initial survey on Twitter shows that undecided. Here’s a brief overview. language and striking off-road elements as well as model: “It goes without saying that I would like the majority of the public agrees with him. Of In addition to the 911 GT3 RS, Porsche the new display and operating concept with touch to see that happen with this vehicle: our team nearly 13,000 participants, 74 per cent voted presented the concept study of an electrically screen and gaze control. has put its heart and soul into the Cross Turismo for the Cross Turismo to go into production.

A New Addition to the Family: New Mercedes-AMG GT 4-Door Coupe ore space, more power, more goosebumps our brand core, ‘Driving Performance’ and with – the new Mercedes-AMG GT 4-Door its systematic configuration it will attract new M Coupe delivers driving experiences in customers for Mercedes-AMG,” commented new dimensions and extends the AMG model Tobias Moers, CEO of Mercedes-AMG GmbH. family. The new Coupe is the first four-door The new AMG GT 4-Door Coupe delivers sports car from Affalterbach and draws directly special driving experiences on all levels, and with on the legendary SLS and AMG GT models of a top speed of up to 195 mph it ensures superior success. As another vehicle developed autono- performance in any situation. Powerful, up-to- mously by Mercedes-AMG, it combines unique date in-line 6-cylinder and V8 engines with design, high comfort and outstanding sports car outputs ranging from 429 hp to 630 hp allow engineering with an athletic, four-door fastback completely new driving experiences and combine layout. This means that it offers more space and impressive performance with modern efficiency. even greater versatility. It thus offers more space The interior of the first four-door AMG GT and more potential uses. The systematic expan- model is characterized by elegant coolness and sion of the AMG GT family with the 4-Door also by ultra-modern features: innovative controls Coupe opens up the sports car segment to those can be intuitively operated and configured as tradition of the successful AMG GT models: The rear view of the new AMG 4-Door looking for a vehicle for day-to-day use, but who required. The blend of high individualization and the powerful body exudes sportiness and motiva- Coupe picks up on familiar features of the AMG are unwilling to go without the unparalleled sports car technology, placing yet more focus on tion. Sensuous shapes with convex surfaces lend GT design idiom: extremely slim LED taillamps performance of Mercedes-AMG. the requirements of discerning customers, is also the four-door GT a timeless elegance, while define the hallmark trunk line, the rear spoiler, Longitudinal and lateral dynamics at the clear from the wealth of equipment packages and a flowing silhouette with lowered greenhouse extendable in several stages, not only under- highest level and a striking silhouette with clas- individual options. Moreover, the latest addition points to its sporting credentials. As in the scores the family affiliation; it is also an import- sical proportions to the family from Affalterbach also lives up to AMG GT R, radiator shutters, known as the ant element of the active aerodynamics. immediately the Mercedes-AMG brand pledge with regard to Airpanel, in front of the center cooling air inlet The two eight-cylinder models can be iden- AUTOMOTIVE put the Mer- its high driving dynamics and sets the benchmark improves the car’s aerodynamic efficiency. Slim tified by the three horizontal louvers in the side SPOTLIGHT cedes-AMG GT in its segment on the racetrack too. MULTIBEAM LED headlamps, AMG-specific front air intakes, the Jet Wing with its trim 4-Door Coupe in grille, “Shark Nose” and front bumper with its element finished in Silver Shadow paint, the the portfolio of CLEAR AT FIRST SIGHT: AMG GT enhanced Jet Wing (with a flowing A-Wing distinctive diffuser on the tail end and the dual its two-door brother at first glance. The expres- FAMILY MEMBERSHIP on the six-cylinder model) also lend the most exhaust system with trapezoidal tailpipe trims. sive design with a low hood, dominant front and Clearly recognizable as a member of the recent model from Affalterbach the hallmark The six-cylinder variant, meanwhile, has one muscular body language emphasizes the sporty AMG GT family, the new AMG GT 4-Door presence of the AMG GT family. louver in each of the air inlet grilles, round twin genes of the four-door coupe, which sets new Coupe follows the design philosophy of Sen- Frameless side windows and a windscreen tailpipe trims and a less pronounced rear diffuser. standards as the latest model in the AMG family. sual Purity. It takes the striking proportions inclined far to the rear, features of the classic “The new AMG GT 4-Door Coupe is the The new AMG GT 4-Door Coupe combines with convex surfaces and a muscular body and coupe architecture, are also cited. Even with the ultimate four-door sports car and the ideal high everyday comfort with diverse individualiza- develops them to exciting effect for a four-door additional seats in the rear, the characteristic ambassador for Performance Luxury,” said tion options and the latest sports car engineering. variant of an AMG GT Coupe. lines of the AMG GT models are not compro- Gorden Wagener, Chief Design Officer, Daimler “The new AMG GT 4-Door Coupe blends The front view with a long hood and two mised. The tailored upper contours and broad AG. “It embodies a symbiosis of emotion and the impressive racetrack dynamism of our two- powerdomes leaves no doubt that this is the shoulders point to the athletic, sporty orienta- intelligence with breathtaking proportions and door sports car with maximum suitability for most recent addition to the AMG GT family. tion of the car, which is additionally emphasized a puristic, surface-oriented design with sensuous everyday use. It has a unique way of embodying The AMG 4-Door Coupe follows the design by very pronounced rear wheel arches. shapes. It is both hot and cool at the same time.”

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2018 AUTOMOTIVE REVIEW Serenity Through Technology: The Pioneering Bentley Bentayga Hybrid entley is today announcing full details of Hybrid pioneers a new automotive sector – the the world’s first luxury hybrid model. The luxury hybrid – and sets Bentley on the path B Bentayga Hybrid represents Bentley’s first towards a sustainable electrified future.” step towards full electrification, combining the Bentayga Hybrid is not yet available to order. serenity of silent motoring with exquisite com- It will become available to order in selected mar- fort and effortless performance. kets from the second half of 2018. Offering the best of both worlds, the new plug-in hybrid model combines an advanced INTELLIGENT, EXPERIENCE- electric motor with a powerful and efficient ENHANCING TECHNOLOGY new-generation V6 petrol engine. The hybrid At the heart of the Bentayga Hybrid are two version of the world’s most luxurious SUV will power sources – a highly efficient electric motor be the company’s most efficient model ever with and a new turbocharged 3.0-litre V6 petrol engine. CO2 emissions of 75 g/km (NEDC). The E Motor acts as both an electric motor and The Bentayga Hybrid feels and rides like a a generator to offer a seamless driving experience true Bentley, providing the refinement, effortless and guaranteeing maximum electric-only range. performance and exquisitely tranquil cabin envi- The Hybrid adds a new dimension to the exist- ronment for which the luxury British brand is ing range of luxury Bentayga models. It features famed. It represents the future all the flexibility associated with of luxury mobility; an oasis of the W12, V8 Diesel and V8 deriv- mance, consumption and energy source. journey. Inputting a destination into the navi- calm and tranquillity in the city AUTOMOTIVE atives, with the same sure-footed The traditional tachometer that displays gation system will command the car to automat- and beyond. SPOTLIGHT permanent four-wheel drive and engine speed is replaced with a dial showing ically engage the correct E Mode for each part Adrian Hallmark, new four on-road modes – Sport, Bentley, when the car is operating in pure EV Drive, or of the journey, constantly calculating the most Chairman and Chief Executive Comfort and Custom. engine speed if the combustion engine is oper- efficient use of battery charge and storing elec- Officer of Bentley Motors, said, “The Bentayga The Automatic Start-Stop switch is replaced ating. A battery status dial replaces the coolant trical energy for sections of the journey where Hybrid is our first step on the road to electrifica- with a control for the three E Modes – EV temperature gauge. it is most useful – such as when arriving in the tion, combining traditional Bentley values with Drive, Hybrid Mode and Hold Mode. These The infotainment screen can display energy city. The system will reduce on-board charge to the very latest technologies. It gives customers will enable the driver to manage battery usage flow in each of the three E Modes, showing zero just as the vehicle reaches its destination, the best of both worlds – engaging, effortless during a journey. whether the vehicle is being powered by ener- maximising overall efficiency. performance on the open road and silent, emis- The Bentayga Hybrid requires new and differ- gy supplied by the battery, or the combustion A number of Hybrid-specific functions will sion-free driving in the city, which will become ent information to be relayed to the driver. As a engine. also be introduced to the latest Connected Car increasingly important with the ever-changing result, a revised infotainment screen and Driver’s To maximize efficiency, the vehicle uses ‘MyBentley3’ services, including My Battery regulations around the world. Information Panel with E Motion information satellite navigation information to calculate the Charge, My Cabin Comfort, and My Car Status, “Following Bentley tradition, the Bentayga have been designed to provide details on perfor- best usage of electric motor and engine for every operated via a smartphone app.

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2018 AUTOMOTIVE REVIEW

2015. Those savings would come from 10.9 mil- Connected Car Growth Means Growth lion map updates, plus 42.5 million telematics updates, 34.4 million infotainment updates and 13.2 million updates to safety-critical control units. It can only be hoped that this upside does of Legal Concerns not detract from key safety, security, and con- sumer satisfaction issues. Many manufacturers By BERT RASMUSSEN, CHRISTIAN examples include pay-for-use insurance sensors, such as real time precise geolocation data and and consultants believe over-the-air updates for SCALI AND MELANIE CLIFF repair/maintenance management, autonomous the contents of driver communications from vehicle operation and safety issues should be driving data transmission and reception, and, of mobile phone connections, make data collection considered only for extraordinary situations and ecent headlines increasingly herald a new course, and in-car entertainment. issues impossible to ignore. Recent roundtable only after the utmost care is taken to ensure the era in connected cars – from Avis/Budget’s Automobile manufacturers and other players discussions held by the Federal Trade Commis- update is protected against any possible compro- R agreement to purchase 10,000 connected in this space such as Verizon, have recognized sion invited public comments by industry repre- mise, including hacking, with such fixes only Toyota vehicles, to reports of wireless payment the market potential in connecting the car to sentatives, consumer advocates, academics and performed by a trained technician and proper systems being integrated into vehicles for drive the Internet, and in connecting devices to the government regulators to discuss issues related diagnostic equipment and tools necessary to through purchases. Vehi- car. Several of these companies offer devices that to connected vehicle and autonomous vehicle ensure the utmost safety and security. cle connectivity is seen as connect to the onboard diagnostics (OBD or data collection, privacy and security practices of Of all the looming societal and legal con- a high growth, high reve- ODB2) port on vehicles. The most basic of these vehicle manufacturers, the role of different gov- cerns over connected cars, none is more pressing nue proposition, not just devices are used to display vehicle diagnostics (the ernment agencies and self-regulatory standards. than security – cyber security, to be precise. for the automobile indus- original purpose of the ports) to owners. Some Federal and state regulatory effort to embrace Most of the underlying architecture of even new try but also for various OBD2 devices also offer GPS location services technology that is in constant flux and invite vehicles was designed at a time when it was easy industries “connected” to and safety scores or more detailed information on public commentary marks the start of a long jour- to assume the vehicle would never be connected the sale, servicing and use engine, brakes and other vehicle diagnostics. A ney to provide legal benchmarks and safeguards. to anything other than a technician’s scanner. of vehicles. few devices offer to store information about the As in any area of rapidly developing technolo- This includes not only the ODB2 port, but the A “connected car” is car in a subscription-based cloud while others, like gy, car manufacturers and suppliers are competing hub used by the vehicle to connect all in-vehicle RASMUSSEN one that has any form of Verizon’s HumX, combine the ODB2 connection to secure intellectual property rights, not only in equipment (e.g., parking sensors, airbag, active wireless connection, con- with the device’s own 4G network connection. hopes of securing a dominant position in existing safety system) and systems (infotainment), necting its user and the For car dealerships and aftermarket telemat- markets, but to license the technology to others. allowing them to communicate – the so-called outside world. For exam- ics companies, connectivity offers new connect- Another area of legal risk associated with Controller Area Network, or CAN. Therefore, ple, Cadillacs equipped ed car solutions for consumer entertainment, connected cars is product liability. The issues before any systems are made accessible through with an early version of vehicle safety, lot management, accurate vehicle here are complex and, given the sea of technol- connected car technology, it is essential that OnStar Services, where data for service and maintenance marketing/ ogies and suppliers involved, will surely bring security against intentional and unintentional an airbag deployment retention opportunities, and new F&I consumer even more players into the fray than was previ- compromise be robust and verified as opera- would activate a voice product offerings for modern location tracking/ ously the case. tional. The vehicle, electronics, and computer cellular phone call with stolen vehicle recovery service. The future holds Many of the legal issues will be novel. For industries are all players in this space, and each OnStar’s service center, brand new marketing opportunities and business example, with connectivity to the cloud comes has a different outlook on security. As much as SCALI were some of the very first management solutions for the car business that the collection of data, but who owns the data? regulations are bemoaned by industries gener- connected cars. enables a tech-savvy dealership to thrive. Will manufacturers seek to create agreements ally, with the stakes so high, industry players, as Today, connectivity The rapid development of technology fuels with vehicle owners to license or take ownership well as the public at large, may welcome legal often comes in the form a corresponding shift in the focus of the automo- of some of the data, but not all? How can data and regulatory guidance in this area. of a 4G data connection tive industry, which can be seen in the tremen- protected by existing privacy law be segregated directly from the car to dous recent growth in patent filings by manufac- from data that is not? Bert Rasmussen is a Partner with The Scali Law the Internet, and access turers and other industry players for software and What are the legal and regulatory implica- Firm, Christian Scali is Founder and Managing to that connection inside electronic devices. All of this comes at a time tions of over-the-air repairs, where signals are Partner of the firm and Melanie Cliff is a Partner the car via a direct con- when pre-5G and 5G will soon provide a huge sent to the connected car to improve or repair with the firm. Recognized as California’s top bou- nection to automotive jump in bandwidth and reliability of cellular data a software flaw, or even to correct a mechanical tique automotive law firm, The Scali Law Firm’s CLIFF systems, as well as WiFi communications. The concurrent development problem by sending a signal that will change clients range from small, family-owned businesses hotspot capability to pro- of the components of “connected car” technology operating parameters? Manufacturers are incen- to publicly held global companies and high net worth vide mobile phones and other personal devices points towards the inevitable increase in concern tivized to download updates over-the-air, and individuals. Its team of attorneys has decades expe- with Internet access. Once connectivity exists, and public scrutiny on security and privacy not at the dealership. IHS Automotive projects rience in a number of practice areas, with a high the number of connections and purposes for benchmarks. The enormous amounts of personal that automakers will save $35 billion from over- degree of specialization in serving the auto dealer connections become virtually unlimited. A few and sensitive data posed by connected vehicles, the-air updates in 2022, up from $2.7 billion in industry. To learn more, visit scalilaw.com.

group well accustomed to trying new things, taking the lead and choosing a free and indepen- Beyond Driving Pleasure: dent path in life. “For these people, life is all about making the best possible use of the time available to Innovative Luxury, BMW-Style them,” said Hildegard Wortmann, Senior Vice President Brand BMW. “Their motto is ‘to own the moment’ – i.e. to max out every snap-shot of s part of its forthcoming model offensive, i8 Roadster will join the BMW 7 Series in the by BMW’s elite models are echoed in a newly time with meaningful and beautiful things.” BMW has developed a new presence for brand’s significantly expanded luxury segment designed logo which combines a black-and- The ongoing development of luxury as a A its luxury cars that sees the profile and line-up. These cars appeal strongly to the heart, white version of the manufacturer’s roundel concept is closely linked with the numbers 7 positioning of the most exclusive members of its so they are particularly well placed to enrich first used 100 years ago with the company name and 8 in the BMW model scheme. The BMW range refined into a distinct product category. the characteristic lifestyle of customers in this “Bayerische Motoren Werke” written out in full. 7 Series luxury saloon has served as a paragon The upcoming BMW 8 Series and BMW X7 as segment with authentic, emotionally engaging The new presence for the brand’s luxury-seg- of exclusive driving pleasure, as per the brand’s well as the BMW i8 and the upcoming BMW experiences. The identity and attitude shared ment models will be unveiled unmistakeable style, for 40 years for the first time at the IAA now. Elsewhere in the range, Cars 2017 show in Frankfurt on AUTOMOTIVE the avant-garde, dynamic and 14 – 24 September 2017. innovative use of form, not to With its classical, understated SPOTLIGHT mention the force of technolog- aesthetic and the company’s orig- ical progress, continue to shape inal name spelt out, the logo highlights BMW’s the fascination of the BMW 8 Series, whose inimitable history. The daring to explore stand- lineage dates back to 1989. The new 8 Series alone solutions and concepts, and the ability to distils elegance, dynamism and luxury into take on challenges and emerge from them stron- the time-honoured essence of a BMW coupe. ger, are deeply-rooted elements of BMW heri- The plug-in hybrid BMW i8, meanwhile, has tage. This approach – encompassing everything penned the first chapter in the future of the from the first altitude-world-record-breaking aero sports car. All in all, innovations based on engine to the launch of the BMW i brand – has ground-breaking achievements, such as the proven to be a recipe for success, as well as show- use of carbon fibre in series-produced cars, casing the company’s passion, confidence and remote-controlled parking and BMW laser gift for bringing the future into the present day. light, mark out the progressive character of the And it is also apparent in the lifestyle of a target current family of luxury BMWs.

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