Trout Mask Replica 03 Project One / Des 254 17 Project Four / Des 224 37 Project Seven / Des 224

Abigail Wal l hauser

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Mood Chocolate Silence of The Lambs Trout Mask Replica 03 Project One / Des 254 17 Project Four / Des 224 37 Project Seven / Des 224

Futura Specimen Ritual Juicery Writing Sample 09 Project Two / Self Initiated 24 Project Five / Self Initiated Trout Mask Replica

CoTA Winter Events Portland 2040 Process 13 Project Three / Des 200 30 Project Six / Des 225 Trout Mask Replica Mood Chocolate

PROJECT ONE BRAND IDENTITY DES 254 03 Mood is a cannabis infused chocolate bar for the non smoker. Its branding draws inspiration from early graphics of the late 20th century to elicit nostalgia. The packaging includes a labeling system organized by “mood” for those feeling slightly out of place in a dispensary. 04 Project One Abigail Wallhauser Project One Abigail Wallhauser Project One Abigail Wallhauser EUPHORIA Extracted from the highest quality cannabis TRANQUILITY Extracted from the highest quality cannabis All THC, babe. grown in Oregon, our oil blends are super clean. Equal parts CBD and THC. grown in Oregon, our oil blends are super clean. This means there are no pesticides or unnatural This means there are no pesticides or unnatural fillers, as it should be. fillers, as it should be.

We love our THC Euphoria blend for a mid day We love our 1:1 Tranquility blend because it boost. Effortlessly lift your mood with a mellow makes going to sleep easy. Skip the drug store body high. aisles and opt for a natural remedy that will leave your body feeling tranquil. MELLOW STRONG When dosing, start with one serving [one MELLOW STRONG square]. If it's your first time enjoying Mood, When dosing, start with one serving [one start with half a square and take it slow. square]. If it's your first time enjoying Mood, What's the rush? start with half a square and take it slow. What's the rush?

HEAD BODY HEAD BODY

The interior packaging has two gauges to give the consumer an idea of what to expect from each strain and ease any nerves they might have about consuming cannabis products.

Project One Abigail Wallhauser Futura Specimen

PROJECT TWO TYPE SPECIMEN SELF INITIATED 09 An evaluation of the typeface Futura as it relates to the prolific artist Barbara Kruger and skate brand Supreme. Imagery and type treatments emulate the agitprop style characteristic of Kruger’s work to comment on the cultural significance of a typeface. 10 Project Two Abigail Wallhauser Project Two Abigail Wallhauser CoTA Winter Events

PROJECT THREE EVENT BOOKLET DES 200 13 14 This event booklet for the College of The Arts is a of the College for booklet This event events upcoming previewing to approach playful be designed to is The booklet school. within the with interact to those for and functional engaging display for typeface an elegant Oroban, it, utilizing a typeface of a workhorse and Kern, information and halftone forms Geometric body copy. for without tone the upbeat to imagery contribute the type. from distracting Project Three Abigail Wallhauser Project Three Abigail Wallhauser Silence of The Lambs

PROJECT FOUR TITLE SEQUENCE DES 224 17 18 This title sequence for The Silence of The Lambs Lambs The of The Silence for sequence This title thrill the psychological from inspiration draws paper cut The the film. of is characteristic that imagery with mysterious in combination quality black Shades of paranoia. of elicit feelings to work yellow while the the film for the tone set and gray and type hawkmoth death’s-head on the featured the viewer. startle Accompanying music: Directed by “Main Title” THE SILENCE OF THE LAMBS Jonathan Demme

Project Four Abigail Wallhauser The “Main Title” orchestra begins playing as As the envelope opens, a single death’s-head The orchestra picks ups and peaks curiosity the title sequence starts with a confidential hawkmoth bursts out with a missing persons as hawkmoths swarm the frame, then slowly envelope, the string unravels to reveal the report. The hawkmoth flies upward and the fly away revealing the next frame. next frame. frame follows.

Project Four Abigail Wallhauser Prison bars individually move into the frame Prison bars eerily bend and transform to The distorted bars form a barbed wire fence. as the music shifts from curious to cautious. form the next frame. The music haults at this point before slowly picking back up over the next three frames.

Project Four Abigail Wallhauser Fog rises from the bottom left cover of the A hawkmoth breaks the fog and flies through Fog continues to rise upwards until it frame and covers the fence. the frame to the upper right corner. reaches the top of the frame.

Project Four Abigail Wallhauser At the peak of the crescendo, the fog blows The frame moves inward toward the The frame continues panning in, passing the away to unveil a set of handcuffs. handcuffs and creates a confusing handcuffs, and after the music pauses, the composition out of the chain. movie title flashes onto the screen.

Project Four Abigail Wallhauser Ritual Juicery

PROJECT FIVE BRAND IDENTITY SELF INITIATED 24 Ritual Juicery is a San Diego based cafe aiming to create a line of sustainable, accessible, and highly nutritive products. Its branding is streamlined and draws inspiration from the simplicity of pharmaceutical packaging. This choice is intended to give the brand a therapeutic quality. The wrap around label includes a comprehensive list of the ingredients used in all of Ritual’s line of beverages to give their customer an honest look at their clean practices, as well as a detailed description of the main ingredient in each juice. 25 Project Five Abigail Wallhauser Project Five Abigail Wallhauser Portland 2040

PROJECT SIX OLYMPIC DESIGN DES 225 30 31 The Portland 2040 Olympics design is centered design is centered Olympics 2040 The Portland innovation athletic of rich history the city’s around the redefine to people who continue and the the logo uses The main athleticism. of future with roots typeface a serif Sectra, GT typeface to lettering overlaid with loose in calligraphy with intertwined history Portland’s represent in the used Graphics innovation. of the future look and Olympic the traditional campaign defy athleticism. quo of status challenge the Project Six Abigail Wallhauser Project Six Abigail Wallhauser Project Six Abigail Wallhauser Project Six Abigail Wallhauser Celebrate Innovation

Honor Tradition

Project Six Abigail Wallhauser Trout Mask Replica

PROJECT SEVEN ALBUM DESIGN AND PROMOTION DES 224 37 Trout Mask Replica is a progressive rock album released in 1969 by the eccentric Don Van Vliet, who achieved popularity with the punk and new wave generation. The album liner emulates the fractured sound of the album with a mis-registered print, while the cover represents the sophistication behind Vliet’s composition. 38 Project Seven Abigail Wallhauser Project Seven Abigail Wallhauser Project Seven Abigail Wallhauser Writing Sample

TROUT MASK REPLICA ALBUM DESIGN AND PROMOTION DES 224 Trout Mask Replica is a prog rock album rooted in The decision to cut a frame in the album cover avant-garde jazz and Delta blues. The album is a came from wanting to add more depth to the chaotic balance of erratic and prolific: the rhythm composition and give a viewer a look “inward” at is fragmented and vexatious, yet rooted in formal the music inside. The album liner is a photo of trout, structure. Captain Beefheart, otherwise known an emblem to the album that felt indispensable. as Don Van Vliet, never achieved commercial Printed on a risograph, the mis-registered photo success despite being one of the greatest blues has an acid aesthetic and looks how the album singers of all time. Instead of altering his music for sounds. By using complimentary ink colors, the a commercial audience, Vliet refined his eccentric final print has a strong contrast and the color style to create Trout Mask Replica. overlap is blatant from the viewers perspective.

For this album redesign, it was important to represent Individual elements from this redesign work both the messiness and the sophistication that are together to communicate how the album sounds embodied by Vliet’s work. The album cover and the and the genius behind it. Trout Mask Replica is exposed album liner harmoniously work against the most unpleasant sounding album to have each other reinforce the design’s concept. Post significant recognition throughout the music Grotesk, a sans serif typeface, stands out against world. The redesign of this album is representative the print without feeling too clinical like a classic of Vliet’s unbridled creative freedom and the distinct sans serif as it leans into both the cleanliness and structure that guided his process. irregularity of a grotesque typeface. The back of the album is straightforward and features a simple line drawing of a trout to balance out the type.

Writing Sample Abigail Wallhauser Process

TROUT MASK REPLICA ALBUM DESIGN AND PROMOTION DES 224 Deliverables

A 12 inch record, which will be a healthy combination of type and image.

An Instagram post advertising the release of the album you’ve created.

One other non-traditional promo option. Ideation Album ideation and identification of key themes and styles.

Process: Trout Mask Replica Ideation Mapping out significant information about two final artists before choosing.

Process: Trout Mask Replica Ideation Research Researching Captain Beefheart’s discography, sorting themes in Trout Mask Replica, and exploring sentiments at the time of Trout Mask Replica’s release.

Process: Trout Mask Replica Research Visiting a record store to get a general idea of preexisting layouts and designs.

Process: Trout Mask Replica Research Concept Moodboards Concept 1: Photo Collage

Process: Trout Mask Replica Moodboard (1) Concept 2: Surrealist Illustration

Process: Trout Mask Replica Moodboard (2) Concept 3: Counter Culture

Process: Trout Mask Replica Moodboard (3) 3 Concept Sketches Process: Trout Mask Replica Initial Sketches Concept 1: Photo Collage Concept 2: Surrealist Illustration Concept 3: Counter Culture

Process: Trout Mask Replica Expanded Sketches 3 Concept Drafts Process: Trout Mask Replica Concept 1: Photo Collage Process: Trout Mask Replica Concept 2: Surrealist Illustration china pig

dali’s car

frownland my human gets me blues sweet sweet bulbs sweet sweet

dachau blues

ella guru hair pie: bake 2 hair pie: bake

hair pie: bake 1 pachuco cadaver pachuco TROUT MASK REPLICA moonlight on vermont

(Chosen concept)

Process: Trout Mask Replica Concept 3: Counter Culture Refined Moodboards After deciding on a concept to move forward with, I expanded my moodboards to have a clearer style direction. Process: Trout Mask Replica Layout Moodboard Process: Trout Mask Replica Typography Moodboard Process: Trout Mask Replica Color / Craft Moodboard Project Iterations Photographing trout to use on the album cover. My sweet friend Amber helped me wrangle the fish and keep dogs from eating them - I learned my lesson taking photos of fish next to a dog park.

Process: Trout Mask Replica Asset Creation Feedback: -Color choice is too subdued -Image is flat

Going forward: -Experiment with analog production methods -Change colors to look more grunge

Process: Trout Mask Replica Round 1: Drafts + =

Before printing, I separated my file by color channel and researched color combinations. I decided on aqua and fluorescent orange because they are complimentary colors associated with opposing concepts. The strong contrast between colors emulates the sound of Trout Mask Replica.

Process: Trout Mask Replica Risograph Printing captain beefheart captain beefheart ASK R captain beefheart captain beefheart M E captain beefheart captain beefheart T P captain beefheart captain beefheart U L captain beefheart I captain beefheart O C captain beefheart R A

captain beefheart T captain beefheart captain beefheart

TROUT MASK REPLICA CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND TROUT MASK REPLICA

frownland frownland pachuco cadaver frownland the dust blows forward ‘n’ the dust blows back the dust blows forward sweet sweet bulbs the dust blows forward ‘n’ the dust blows back dachau blues Process: Trout Mask Replica dachau blues china pig dachau blues ella guru ella guru my human gets me blues ella guru hair pie: bake 1 hair pie: bake 1 dali’s car hair pie: bake 1 moonlight on vermont moonlight on vermont hair pie: bake 2 moonlight on vermont

pachuco cadaver

sweet sweet bulbs pachuco cadaver china pig sweet sweet bulbs my human gets me blues china pig dali’s car my human gets me blues hair pie: bake 2 dali’s car

hair pie: bake 2

beefheart.com beefheart.com beefheart.com All selections copyrighting for the world by Beefheart Music, BMI All selections copyrighting for the world by Beefheart Music, BMI All selections copyrighting for the world by Beefheart Music, BMI STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036

Process: Trout Mask Replica Round 2: Drafts TROUT MASK REPLICA A S K R M E P ASK R T L UT M EPLI U I TRO CA O C R A T

CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND CAPTAIN BEEFHEART HIS MAGIC BAND AND HIS MAGIC BAND dali’s car china pig china pig dali’s car frownland frownland

Round 2: Drafts my human gets me blues dachau blues dachau blues dali’s car my human gets me blues my human gets me blues frownland ella guru hair pie: bake 1 moonlight on vermont ella guru moonlight on vermont sweet sweet bulbs sweet sweet

dachau blues pachuco cadaver sweet sweet bulbs sweet sweet bulbs

ella guru china pig hair pie: bake 2 hair pie: bake hair pie: bake 1 hair pie: bake

hair pie: bake 1 cadaver pachuco

beefheart.com beefheart.com moonlight on vermont All selections copyrighting for the world by Beefheart Music, BMI All selections copyrighting for the world by Beefheart Music, BMI STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036

Process: Trout Mask Replica Round 2: Drafts CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND ASK R M EP T L U I (Chosen direction) O C R A

CAPTAIN BEEFHEART AND HIS MAGIC BAND TROUT MASK REPLICA TROUT MASK REPLICA

SIDE A SIDE A

frownland frownland

the dust blows forward ‘n’ the dust blows back the dust blows forward ‘n’ the dust blows back

dachau blues frownland dachau blues ella guru the dust blows forward ‘n’ the dust blows back ella guru hair pie: bake 1 dachau blues hair pie: bake 1 moonlight on vermont ella guru moonlight on vermont hair pie: bake 1 SIDE B SIDE B moonlight on vermont pachuco cadaver pachuco cadaver pachuco cadaver sweet sweet bulbs sweet sweet bulbs sweet sweet bulbs china pig china pig

my human gets me blues china pig my human gets me blues

dali’s car my human gets me blues dali’s car

hair pie: bake 2 dali’s car hair pie: bake 2 hair pie: bake 2

Process: Trout Mask Replica Round 2: Drafts ACUMIN MONSTSERRAT AKZIDENZ GROTESK ASK R ASK R ASK R M E M E M EP T P T P T L U L L U I U IC O C I O O C R A R A A T R T

CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND

CONDOR SHARP SANS POST GROTESK SK MA RE ASK R ASK R T P M EP M EP U L T L T L I U U O C I I O C O C R A R A R A T T T

CAPTAIN BEEFHEART CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND AND HIS MAGIC BAND

Process: Trout Mask Replica Type Exploration ASK R ASK R ASK R M EP M EP M EP T L T L T L U I U I U I O C O C O C R A R A R A

T T T

CAPTAIN BEEFHEART CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND AND HIS MAGIC BAND

ASK R ASK R ASK R M EP M EP M EP T L T L T L U I U I U I O C O C O C R A R A R A

T T T

CAPTAIN BEEFHEART CAPTAIN BEEFHEART CAPTAIN BEEFHEART AND HIS MAGIC BAND AND HIS MAGIC BAND AND HIS MAGIC BAND

Process: Trout Mask Replica Color Exploration ASK R M EP T L U I O C R A

CAPTAIN BEEFHEART AND HIS MAGIC BAND

SIDE ONE

FROWNLAND THE DUST BLOWS FORWARD ‘N’ THE DUST BLOWS BACK DACHAU BLUES ELLA GURU HAIR PIE: BAKE 1 MOONLIGHT ON VERMONT

SIDE TWO

PACHUCO CADAVER SWEET SWEET BULBS NEON MEATE DREAM OF A OCTAFISH CHINA PIG MY HUMAN GETS ME BLUES DALI’S CAR

beefheart.com All selections copyrighting for the world by Beefheart Music, BMI STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036

Feedback: -Make Captain Beefheart the same width as the window -Add more detail to album sticker -Use color for hierarchy on back -Increase tracking on songs

Process: Trout Mask Replica Round 3: Draft Merchandise Process: Trout Mask Replica Merchandise Sketches Social Process: Trout Mask Replica Social Finals ASK R M EP T L U I O C R A

CAPTAIN BEEFHEART AND HIS MAGIC BAND

SIDE ONE

FROWNLAND THE DUST BLOWS FORWARD ‘N’ THE DUST BLOWS BACK DACHAU BLUES ELLA GURU HAIR PIE: BAKE 1 MOONLIGHT ON VERMONT

SIDE TWO

PACHUCO CADAVER SWEET SWEET BULBS NEON MEATE DREAM OF A OCTAFISH CHINA PIG MY HUMAN GETS ME BLUES DALI’S CAR

beefheart.com All selections copyrighting for the world by Beefheart Music, BMI STRAIGHT RECORDS, A DIVISION OF BIZARRE INC. 5455 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, 90036

Process: Trout Mask Replica Album Cover Process: Trout Mask Replica Merchandise + Social The end!