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NEUROAESTHETICS TALK AS PART OF THE «THE BRAIN INVADES THE CITY» SEASON Semir Zeki Neuroaesthetics

The founder of the Institute of Neuroaesthetics (2001), headquartered in Berkeley (California, USA), he is a professor of neuroaesthetics at University College London and the Director of the Wellcome Laboratory of Neurobiology (VisLab), both in the United Kingdom.

Dr. Zeki is the creator of the concept of neuroaesthetics, which aims to establish the biological and neurological bases of the aesthetic experience. He studies the manner in which the brain conceives , as well as the organic and functional bases that contribute to the creation, processing May 10, 7 pm and of beauty. He works regularly with CosmoCaixa who are interested in brain function, to jointly its organization and explore what he refers to as the visual brain, What is ? Why has it been and why does it continue to be as well as the brain’s reaction to images. a characteristic of all societies? And why do we value it so highly? Art is a human activity and like all human activities, Semir Zeki’s primary interest resides in the organization including those associated with morals, law and , it of the visual brain. He published his first scientific paper in depends on the laws of the brain, and it obeys them. We are 1967, and since then he has written more than 150 articles still far from knowing the neurological bases of those laws, and four books. In 1994 he began to study the neural bases yet the spectacular advances in the of the visual of and the aesthetic of art. brain enable us to lay the foundations for the study of the neurological bases of art, or at least those of visual art.

Publications and This conference will explore the neurobiological bases of the http://www.neuroesthetics.org visual and explain the efforts made to establish a http://www.vislab.ucl.ac.uk of from the perspective of . Next date Guitar Zero: Neuroscience, and Gary Markus June 12. 7 pm CosmoCaixa

Further www.bcn.cat/neurociencia

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