Dec. 16, 1968:Our 38th Year:50ç PAM fcS 8: Jroadcasti,iq 1111N01-`S THE BUSINESS WEEXLY OF TELEVISION AND RA0I0 Proposed FCC rules would clamp tight controls on CATV. p27 Task force advocates more federal intervention. p30 FCC approves national pay -TV system. p38 Special report: Are TV movies losing audience appeal? p52 r. CorAeee 1 - I I ' '4! BAAGA '" - Oeca ONTONAGON uquane CARLTON n a0 S p hpemin000 ®Nau e ova". DOUGLAS HAYFIELD No gig G MARQUETTE ,I Muns® NewbKra ., I} ALGER S,HOOt _RAFI PINE ASHLAND \ Huxl' OHayward WASHBURN BURNETT Oilman Park Fan. OGanIWwN Sl,eu Lak. SAWYER Ir., . Mountain o PRICE' e PHmm. LI CUE _ Nr ADE Geme.[ ale, MeMOrdO CHIPPEWA ST. CROIX Man nette O Herdion DUNN Chippewa Falls _ _ '°ePUSeu 00NTO Menomonee 0 .' aN) R..er Fall[ kr,,., lnuN0V O O THD'" otSW ... En.wdrm RH . Ka < . PIERC ok rnI Franking Whys E PIN Monaco .. 1:Slerene Pni' ï G DRUE BUFFALO . PUd ,bailla , .d ' d s .' WABASHA I ;v MaAislee 1 ,C Plain..ew N flachulerl I WAUSHARA ADAMS 0 LASE OSCI A OZt c+L Winona® /wY,.QwrlGi1 N.E OLMSTED' ler ,'vne' tkahmstoo WINONA O Aaee Kn EO[ahrko O CNalr'ld ORR.n,Au A 471- Sheöoÿpin HOUSTON MunM1'tonku¢i'O ' U Fond duLaCO c 690 P..lon0 SME,/, L[ NEWAYGO VERNON MEC FILLMORE OCEANA CalaaoOna OLaFuK v.malraO Mee owe O Portate DamDOCGE Bara5o04 wda Oend la.Pd RICHIAMO COLUMBIA SAUN Wawen mound Canter O Agog da S.[ O e CR.eWFDRD Muekeqon O NYSREGON AL LANAR(1 WaleJcnn OlarAa.ld. OPO.l.al. -11amali Nighttime Dominance Twenty -four of the Top Twenty -five Programs in Green Bay Television - Feb./Mar. '68. ARB* News Dominance The Resultstation 6.00 6 30 PM Feb March '68 ARI3' WHAY.TV 66 +00 Homes 56 Shale 93.20/ Adults STATION 1 25.200 Homes 22 Share 36.100 Adults STATION 1 No Local News Show 10 00 - 10 30 PM Feb March '68 OM' wrBAY WBAY -TV 67.131 Homes 56 Share 96.2C0 Adults SIMIOS r .12600 Flames 36 Shale 62.800 Adults GREEN BAY SIAI ION 2 5.600 Homes S Share 13.800 Adults LMJ BLAIR TELEVISION The "Format Fandango" game. Throughout the constant change and middle -of- the -roader to become all -talk ... turmoil of "Fandango" programming in programming which completely Los Angeles, KPOL maintains its switches audience appeal. That's one consistent sound and continues to program reason why, through all the commotion bright and beautiful music, with just the and promotion, KPOL in the right amount of important news and average quarter hour continues to lead all provocative commentaries. other Los Angeles stations in reaching KPOL doesn't play the "Format the big buyers -age 25 to 50 -and Fandango" game -the game that causes the greatest number of households with an all -news station to change to all- music, annual incomes of over $10,000.00* or a rocker to go to all -news or a Viva KPOL radio Los Angeles! KPOL is represented nationally by Blair Radio. Palu, Inc. Los Angeles LQR VI, Jan. -Apr. 1968. All statements are subject to the statistical Limitations and qualifications noted in the published report. WHO'S MPC? KILLY LE CHAMPION THE UNDERSEA WORLD OF HIGHLIGHTS OF ICE CAPADES 1969 (Story of Jean - Claude Killy) JACQUES COUSTEAU-V SEA LIONS Starring Jack Jones and Louis Nye. Sponsor: Chevrolet Sponsor: Armstrong Cork Special Guest Star, Nancy Sinatra Jan. 13. 1969 ABC Jan. 13, 1969 ABC Sponsor: American Gas Association Feb. 16, 1969 NBC NATIONAL GEOGRAPHIC SOCIETY THE UNDERSEA WORLD OF WILLIAM HOLDEN IN SPECIAL -AUSTRALIA JACQUES COUSTEAU- VI UNCONQUERED WORLDS Sponsors: Encyclopaedia Britannica Sponsor: Armstrong Cork Sponsor: Westinghouse and Hamilton Watch March 4. 1969 ABC March 26, 1969 CBS Feb. 18. 1969 CBS NATIONAL GEOGRAPHIC THE UNDERSEA WORLD OF THE MAKING OF THE PRESIDENT SPECIAL -POLYNESIA JACQUES COUSTEAU- VII 1968 Sponsors: Encyclopaedia Britannica Sponsor: Armstrong Cork Sponsor: Xerox and Hamilton Watch April 17, 1969 ABC Fall 1969 CBS April 14, 1969 CBS The largest independent producers of network TV Specials. THAT'S WHO. mETROmEQIR PROOUCERS C CORPORRTIOR (MPC, FORMERLY WOLPER PROOUCTIOOS, inc.) BROADCASTING, Dec. 16, 1968 3 DAYTIME CHOICE OF YOUNG WOMEN The most recent ARB Television Audience Estimates again show KRLD -TV to be the station preferred by most young women for their week -day televiewing - Channel 4 reached 47.9% more young women (18 -34) per average quarter -hour than the second station in the market.* To sell the young women in the nation's 12th ranked televi- sion market, place your next schedule on their preferred station, KRLD -TV. *October, 1968 ARB 9:00 A.M. 6:30 P.M. Monday through Friday 4"11 represented nationally by KRLD-TV The Dallas Times Herald Station 6446As CLYDE W. REMBERT, President - FT. WOR 4 BROADCASTING, Dec. 16, 1968 Closeillhlicuit Half price spectrum- management measure. He will presumably have strong voice in plans to give both major push, which selection of USIA chief. He met last First break in pricing of 30- second TV he also intends to put behind bill to Monday at dinner in New York with commercials may be near. Blair Tele- regulate networks. U. S. Advisory Commission on Infor- vision, of biggest station reps, re- one mation, which counsels USIA on pol- portedly is recommending that its sta- icy. Chairman of commission is Frank at Critical vote tions price nonprime -time 30's Stanton, CBS president. Other mem- FCC watchers expect to get clue soon, straight 50% of minute rate. Since they bers are Sigurd Larmon, retired head are now pegged at 60 %, adoption would possibly this week, to how commission's of Young & Rubicam; Palmer Hoyt, mean current nonprime-30 rates would newest member. H. Rex Lee, feels about multiple -ownership matters. Two station publisher, Denver Post; Morris S. No- have to be reduced -or minute rates vik, sales to multiple owners are now pend- broadcast consultant, and Thomas increased. Actually, it's understood, Vail, publisher, Cleveland Plain Dealer. some of both is likely to happen as ing before commission -Avco Broad- stations revise rate structures based on casting Corp.'s proposed asquisition of November rating books. Prime time WRTH Wood River, Ill. (St. Louis). and Point of conflict reportedly is excluded because of its Bonneville International Corp.'s (Mor- Another dispute between House Corn - fewer 60- second opportunities and mon Church) proposed purchase of merce Committee and FCC may break greater demand for 40's, 20's and 10's. KING-AM Avalon and KRIG -FM Los An- into open. It started when Chairman Plan would eliminate economic incen- geles. both California. Both sales were Harley O. Staggers (D -W. Va.) com- tive for advertisers to buy piggybacks, on commission agenda last week, but plained to FCC that speech by Frank which is said to one of Blair's ob- were passed -wRTtt matter for second Stanton. CBS president, to Sigma Delta jectives, and in opinion of observers time. Word is that, with Commissioner Chi convention last month violated ex would lead eventually to establishment R. Rex Lee not expressing his view, parte rules. Dr. Stanton criticized gov- of 30's as basic spot -TV unit. Agencies commission split down middle on case ernment investigations of broadcast generally have argued for 50% rate two weeks ago. news programing, including CBS -owned for 30's, but some agency sources also Decision to postpone action last week WBBM -TV pot -party coverage (BROAD- was vote say if it seriously obsoletes piggybacks, seen as reflecting closeness of CASTING, Nov. 25), subject of inquiry fairly elaborate computer programs set on both cases. Commissioner Robert E. by Commerce's Investigations Subcom- was up by number of agencies to handle and Lee absent, and Chairman Rosel mittee and FCC. coordinate piggyback buying would not H. Hyde was said to be reluctant to Word is that FCC majority rejects put cases vote without him. Both be needed or would have to be changed. to ex parte charge, defends Dr. Stanton's are favor Uncomputerized agencies, on other believed to grants. right to make speech- though regular hand, are seen as clear beneficiaries in dissenter, Nicholas Johnson, sides with this respect. Huggins is hot Staggers view. Way Chairman Staggers Roy Huggins, with production track was talking in private last week, it What for? record that includes The Virginian, looked as if there would be more to Maverick, The Outsider, Run for Your come in latest controversy. It's now learned that President's Com- Life, and in fifth year of seven -year mission on Violence has subpoenaed joint -venture deal with Universal Tele- Return of native revenue and profit figures for ABC's. vision. has tied up with studio the same Frank Shakespeare, president of CBS CBS's and NBC's radio and television in new six -year production agreement. Television Services, who is credited networks and each of their owned -and- Mr. Huggins, through his Public Arts with master-minding Richard Nixon's operated stations, going back several Inc., no longer will make conventional television presentation of new cabinet years. There's no explanation of rele- hour or half -hour TV pilots. Instead last Wednesday night (see page 66), vance of such information to commis- he'll produce, as joint venture with reportedly could have had important sion's inquiry into causes and preven- Universal, at least four motion pictures job on White House staff. (He was tion of violence (see pages 9 and 66). for first -time showing on network TV voluntary worker during cam- each year.