Dec. 16, 1968:Our 38th Year:50ç PAM

fcS 8: Jroadcasti,iq 1111N01-`S THE BUSINESS WEEXLY OF TELEVISION AND RA0I0

Proposed FCC rules would clamp tight controls on CATV. p27 Task force advocates more federal intervention. p30 FCC approves national pay -TV system. p38 Special report: Are TV movies losing audience appeal? p52

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WASHBURN BURNETT Oilman Park Fan. OGanIWwN Sl,eu Lak. SAWYER Ir., . Mountain o PRICE' e PHmm.

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Twenty -four of the Top Twenty -five Programs in Green Bay Television - Feb./Mar. '68. . . ARB* News Dominance The Resultstation 6.00 6 30 PM Feb March '68 ARI3'

WHAY.TV 66 +00 Homes 56 Shale 93.20/ Adults STATION 1 25.200 Homes 22 Share 36.100 Adults

STATION 1 No Local News Show

10 00 - 10 30 PM Feb March '68 OM' wrBAY WBAY -TV 67.131 Homes 56 Share 96.2C0 Adults SIMIOS r .12600 Flames 36 Shale 62.800 Adults GREEN BAY SIAI ION 2 5.600 Homes S Share 13.800 Adults

LMJ BLAIR TELEVISION The "Format Fandango" game.

Throughout the constant change and middle -of- the -roader to become all -talk ... turmoil of "Fandango" programming in programming which completely Los Angeles, KPOL maintains its switches audience appeal. That's one consistent sound and continues to program reason why, through all the commotion bright and beautiful music, with just the and promotion, KPOL in the right amount of important news and average quarter hour continues to lead all provocative commentaries. other Los Angeles stations in reaching KPOL doesn't play the "Format the big buyers -age 25 to 50 -and Fandango" game -the game that causes the greatest number of households with an all -news station to change to all- music, annual incomes of over $10,000.00* or a rocker to go to all -news or a Viva KPOL radio Los Angeles!

KPOL is represented nationally by Blair Radio. Palu, Inc. Los Angeles LQR VI, Jan. -Apr. 1968. All statements are subject to the statistical Limitations and qualifications noted in the published report. WHO'S MPC?

KILLY LE CHAMPION THE UNDERSEA WORLD OF HIGHLIGHTS OF ICE CAPADES 1969 (Story of Jean - Claude Killy) JACQUES COUSTEAU-V SEA LIONS Starring Jack Jones and Louis Nye. Sponsor: Chevrolet Sponsor: Armstrong Cork Special Guest Star, Nancy Sinatra Jan. 13. 1969 ABC Jan. 13, 1969 ABC Sponsor: American Gas Association Feb. 16, 1969 NBC

NATIONAL GEOGRAPHIC SOCIETY THE UNDERSEA WORLD OF WILLIAM HOLDEN IN SPECIAL -AUSTRALIA JACQUES COUSTEAU- VI UNCONQUERED WORLDS Sponsors: Encyclopaedia Britannica Sponsor: Armstrong Cork Sponsor: Westinghouse and Hamilton Watch March 4. 1969 ABC March 26, 1969 CBS Feb. 18. 1969 CBS

NATIONAL GEOGRAPHIC THE UNDERSEA WORLD OF THE MAKING OF THE PRESIDENT SPECIAL -POLYNESIA JACQUES COUSTEAU- VII 1968 Sponsors: Encyclopaedia Britannica Sponsor: Armstrong Cork Sponsor: Xerox and Hamilton Watch April 17, 1969 ABC Fall 1969 CBS April 14, 1969 CBS

The largest independent producers of network TV Specials. THAT'S WHO.

mETROmEQIR PROOUCERS C CORPORRTIOR (MPC, FORMERLY WOLPER PROOUCTIOOS, inc.)

BROADCASTING, Dec. 16, 1968 3 DAYTIME CHOICE OF YOUNG WOMEN

The most recent ARB Television Audience Estimates again show KRLD -TV to be the station preferred by most young women for their week -day televiewing - Channel 4 reached 47.9% more young women (18 -34) per average quarter -hour than the second station in the market.*

To sell the young women in the nation's 12th ranked televi- sion market, place your next schedule on their preferred station, KRLD -TV. *October, 1968 ARB 9:00 A.M. 6:30 P.M. Monday through Friday 4"11 represented nationally by KRLD-TV The Dallas Times Herald Station 6446As CLYDE W. REMBERT, President - FT. WOR

4 BROADCASTING, Dec. 16, 1968 Closeillhlicuit

Half price spectrum- management measure. He will presumably have strong voice in plans to give both major push, which selection of USIA chief. He met last First break in pricing of 30- second TV he also intends to put behind bill to Monday at dinner in New York with commercials may be near. Blair Tele- regulate networks. U. S. Advisory Commission on Infor- vision, of biggest station reps, re- one mation, which counsels USIA on pol- portedly is recommending that its sta- icy. Chairman of commission is Frank at Critical vote tions price nonprime -time 30's Stanton, CBS president. Other mem- FCC watchers expect to get clue soon, straight 50% of minute rate. Since they bers are Sigurd Larmon, retired head are now pegged at 60 %, adoption would possibly this week, to how commission's of Young & Rubicam; Palmer Hoyt, mean current nonprime-30 rates would newest member. H. Rex Lee, feels about multiple -ownership matters. Two station publisher, Denver Post; Morris S. No- have to be reduced -or minute rates vik, sales to multiple owners are now pend- broadcast consultant, and Thomas increased. Actually, it's understood, Vail, publisher, Cleveland Plain Dealer. some of both is likely to happen as ing before commission -Avco Broad- stations revise rate structures based on casting Corp.'s proposed asquisition of November rating books. Prime time WRTH Wood River, Ill. (St. Louis). and Point of conflict reportedly is excluded because of its Bonneville International Corp.'s (Mor- Another dispute between House Corn - fewer 60- second opportunities and mon Church) proposed purchase of merce Committee and FCC may break greater demand for 40's, 20's and 10's. KING-AM Avalon and KRIG -FM Los An- into open. It started when Chairman Plan would eliminate economic incen- geles. both California. Both sales were Harley O. Staggers (D -W. Va.) com- tive for advertisers to buy piggybacks, on commission agenda last week, but plained to FCC that speech by Frank which is said to one of Blair's ob- were passed -wRTtt matter for second Stanton. CBS president, to Sigma Delta jectives, and in opinion of observers time. Word is that, with Commissioner Chi convention last month violated ex would lead eventually to establishment R. Rex Lee not expressing his view, parte rules. Dr. Stanton criticized gov- of 30's as basic spot -TV unit. Agencies commission split down middle on case ernment investigations of broadcast generally have argued for 50% rate two weeks ago. news programing, including CBS -owned for 30's, but some agency sources also Decision to postpone action last week WBBM -TV pot -party coverage (BROAD- was vote say if it seriously obsoletes piggybacks, seen as reflecting closeness of CASTING, Nov. 25), subject of inquiry fairly elaborate computer programs set on both cases. Commissioner Robert E. by Commerce's Investigations Subcom- was up by number of agencies to handle and Lee absent, and Chairman Rosel mittee and FCC. coordinate piggyback buying would not H. Hyde was said to be reluctant to Word is that FCC majority rejects put cases vote without him. Both be needed or would have to be changed. to ex parte charge, defends Dr. Stanton's are favor Uncomputerized agencies, on other believed to grants. right to make speech- though regular hand, are seen as clear beneficiaries in dissenter, Nicholas Johnson, sides with this respect. Huggins is hot Staggers view. Way Chairman Staggers Roy Huggins, with production track was talking in private last week, it What for? record that includes The Virginian, looked as if there would be more to Maverick, The Outsider, Run for Your come in latest controversy. It's now learned that President's Com- Life, and in fifth year of seven -year mission on Violence has subpoenaed joint -venture deal with Universal Tele- Return of native revenue and profit figures for ABC's. vision. has tied up with studio the same Frank Shakespeare, president of CBS CBS's and NBC's radio and television in new six -year production agreement. Television Services, who is credited networks and each of their owned -and- Mr. Huggins, through his Public Arts with master-minding Richard Nixon's operated stations, going back several Inc., no longer will make conventional television presentation of new cabinet years. There's no explanation of rele- hour or half -hour TV pilots. Instead last Wednesday night (see page 66), vance of such information to commis- he'll produce, as joint venture with reportedly could have had important sion's inquiry into causes and preven- Universal, at least four motion pictures job on White House staff. (He was tion of violence (see pages 9 and 66). for first -time showing on network TV voluntary worker during cam- each year. Some will be basis for pro- Nixon paign.) was - Busy writer jected weekly series. Mr. Huggins also He also offered number will produce some theatrical feature films two place in big broadcast group (re- Representative John Dingell (D- Mich.), portedly Westinghouse). He rejected member of House Commerce Commit- with Universal. Investment involved is believed to total more than million. both to return to CBS. tee. is drafting bill to take all spectrum $20 allocations from FCC and put them in Jumping journalism another agency. perhaps Department of Talent hunt Commerce or Transportation. Move is Search is on for top -flight executive Local TV news in Los Angeles involves seen in some quarters as facilitating to head U. S. Information Agency. heady, expensive personality cult. George frequency reallocations to land -mobile Nixon headhunters are talking of Putnam, flamboyant news personality, use. which Mr. Dingell defends. Mr. such possibilities as Jack Howard, presi- is returning to KTTV(TV) after having Dingell started legislative draft without dent of Scriops- Howard Newspapers jumped for KTLA(TV) in 1965. He now regard to work of President's Task and United Press International. John commands some $200,000 annually and Force on Communications Policy. Charles Daly, who resigned as dircetor freedom to editorialize. To replace Mr. which has recommended creation of of USIA's Voice of America in huff Putnam, KTLA has been wooing KNxT's new agency for spectrum management last July, is reportedly making pass at anchorman Jerry Dunphy. And Baxter (see page 30.) top job. Ward, KABC -TV'S news director and an- Mr. Dingell is also working on CATV Herbert O. Klein. President -elect chorman has resigned from station, evi- legislation. which isn't as far along as Nixon's director of communications, dently to run for mayor of Los Angeles.

BROADCASTI\c. Der. 16. 1968: Vol. 75. Nio, 25 Postmaster: Send Form 3579 to BROADCASTING. 1735 DeSales Street. N.tV.. Washington. D.C. 20036. So ends Mal Campbell's nightly sportscasts on WMAL -TV. "My time A seasoned fan stopped him on the street recently and said, "When I hear that, I can turn off the TV and go to sleep, re- is up. laxed by one constant in a changing world." A high school football coach who also teaches history reports that students I thank you often conclude oral reports with Mal's sign -off tag. The Washington area is full of Mal- contents. for yours." Mal is noted for his homework and phrasemaking (basket- ball is "tall ballet," pro football, "chess with blood "). He's also noted for his meaningful sports coverage -a result of his 15 years of play -by -play broadcast experience. Each year his pro's prose provides color commentary for the Redskins foot- ball games on the WMAL Redskins radio network. His bag, Mal says, is to give sports fans more news about more sports -a point of view shared by the entire staff of the WMAL -TV Sports Department. That's why you see Mal at national tennis tournaments like the Davis Cup, National Open and U.S. Indoor Championships. Whether local, regional or national, if the event is important, Mal and associates give you on- the -spot, not run -of- the -teletype, reporting. Around Washington, Mal enjoys his many speaking en- gagements before clubs. They keep inviting him back. So does his TV audience. The award -winning News 7 is presented weekdays at 12 noon, 5:30 p.m. and 11:00 p.m. Weekends at 6:30 p.m. and 11:00 p.m. :wmal -tv 70 The Evening Star Broadcasting Compan, Washington. D.C. Repreaenmrl by Harrington. Righter st Parsons, Inc.

6 BROADCASTING, Dec. 16, 1968 Wcekhißiief

FCC effects restructuring of CATV industry in proposed Broadcasters oppose FCC proposal to limit scope of terri- rules that will, in commission's view, equalize competition torial exclusivity agreements between television stations between broadcasters and CATV systems and utilize cable and nonnetwork program suppliers, say rule would disrupt systems as additional sources of programing. See . . . established practices, curtail programing. See ... FCC proposes rigid CATV rules ... 27 FCC intrudes on exclusivity ... 64

President's Task Force on Communications Policy for- FCC's Cox stumps for public support of ccmmission as it wards to White House report that urges super agency in prepares to make last -ditch stand in Supreme Court in communications, bigger federal presence in broadcasting defense of its fairness -doctrine and personal- attack rules, and cable with tighter regulations for both. See .. suggests filing of court briefs. See ... Blueprint for heavier controls ... 30 Cox recruiting pressure groups ... 67

Broadcasting industry is taken by surprise as FCC sur- Lengthy and highly publicized fight over presidency of mounts 17 years of controversy over nationwide system of MGM ends with victory for liquor magnate and principal over -the -air pay television in adopting rules that would stockholder Edgar M. Bronfman as Bronfman -endorsed limit pay TV to big markets, one to community. See ... candidate, Louis F. Polk Jr.. is slated for post. See ... Rules for pay TV approved ... 38 MGM taps Polk as president ... 68

Feature films, which had earned well- deserved reputation November network billings totaled $164.1 million, up 4.6% as the how-to- succeed vehicles of prime -time programing, over November 1967, with 11 month period showing 3.1% faltered in ratings this year but slippage is blamed on rise to $1.39 billion. Night -time billings account for all of campaign pre -emptions, too many movie nights. See ... increase, says TVB report. See ... Movies riding off into sunset? ... 52 Network billings rise 4.6% ... 75

Apollo 8's six -day mission to put men around the moon CBS publicly lifts wraps off of its electronic video record- is scheduled to receive around -the -clock marathon cover- ing system, reveals initial licensing arrangements with age on radio -TV causing juggling of maze of weekend Motorola, New York Times' to produce first programs for sports coverage and holiday specials. See . . . $800 player available by mid -1970. See . . . Moon comes over the networks ... 60 CBS unveils revolutionary EVR ... 76B

Departmeds Broadcasting by Broad- OPEN MIKE 20 Published every Monday AT DEADLINE 9 casting Publications Inc. Second -class BROADCAST ADVERTISING 74 PROGRAMING 60 postage paid at Washington, D.C., and CHANGING HANDS 48 PROMOTION 72 additional offices. Subscription prices: Annual subscrip- CLOSED CIRCUIT 5 SPECIAL REPORT 52 tion for 52 weekly issues $10.00. Add DATEBOOK 18 WEEK'S HEADLINERS 10 $2.00 per year for Canada and $4.00 EDITORIALS 92 WEEK'S PROFILE 91 for all other countries. Subscriber's oc- cupation required. Regular issues 50 EQUIPMENT & ENGINEERING ....76B cents per copy. BROADCASTING YEAR- FATES & FORTUNES 77 BOOK, published every January, $11.50 FOCUS ON FINANCE 57 per copy. Subscription orders and address FOR THE RECORD 79 411hpstri ANEbCAM MAW PRESS, WC changes: Send to BROADCASTING Circula- INTERNATIONAL 70 tion Department, 1735 DeSales Street. LEAD STORY 27 N.W., Washington, D.C., 20036. On changes, please include both old and THE MEDIA 45 new addresses plus address label from MONDAY MEMO 22 front cover of the magazine.

BROADCASTING, Dec. 16, 1968 7 I(ARD-TV and THE KANSAS STATE 'A f'[i1 l K

1 KOMC

KCKT

oft KGLD Ìwoes! KARD-TV

HAS JOINED KCOP -LOS ANGELES KPTV- PORTLAND, OREGON KTNT -TV- SEATTLE -TACOMA WTCN- MINNEAPOLIS EFFECTIVE JANUARY 1,1969

ALL REPRESENTED BY

8 BROADCASTING, Dec. 16, 1968 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 27. AtIJeadhie

More program service: Hyde commission would "welcome" such in- Renewal recommended vitations. as of FCC Chairman Rosel H. Hyde says Representatives Harvey, who spon- In case he described being importance to entire commission's actions in proposing new resolution on pay television that "considerable sored industry," FCC Hearing CATV rules and establishing new serv- commission ignored (see page 38), and broadcasting H. Irion has recom- ice of over -air pay television are aimed Van Deerlin, indicated they would seek Examiner Gifford license for WXUR -AM- at providing public with additional pro_ hearings. Mr. Harvey called pay tele- mended renewals FM do he gram service (see page 27). vision action direct challenge and "per- Media, Pa. To otherwise, indicated, would deal blow to ideal of Chairman made comment Friday sonal affront" to Congress as well as vigorous on radio and television. (Dec. 13) in announcing major com- Commerce Committee. He expressed debate Stations are owned by Faith Theo- mission actions at news conference, at hope House leadership as well as com- logical Seminary, which is headed by which lawyers, and broadcast and mitttee will pick up gauntlet. fundamentalist preacher Dr. Carl Mc- CATV industry representatives out- Van Deerlin said Congress Mr. Intire. They have stirred controversy numbered reporters. should involve itself in CATV issue. in media area since their sale to sem- At almost same time. first rumblings "We cannot forever relinquish our inary, in 1965. of congressional discontent with corn- responsibilities to rulemaking by an Key issue in renewal case was wheth- mission actions were heard from two appointive agency," he said. members of House Commerce Commit- er stations violated fairness doctrine and tee. Representative James Harvey (R- failed to abide by its personal- attack on provisions. Mich.) criticized commission action Iowa pay television; Representative Lionel Groups will support battle Examiner Irion, in initial decision issued Friday (Dec. 13). said station Van Deerlin (D- Calif.) hit commission One element that cropped up during had poor record in handling personal - on proposed CATV rules. Chairman strategy meeting on Iowa 3% advertis- attack matters. But he gave it resound- Hyde, in his news conference, said he tax (BROADCASTING, Dec. 9) is cur- ing ing vote of confidence for effort to air was "distressed to find that rumors about rent view with which tax is held. Levy all sides of controversial issues of public the commission action. which have been is considered tax on gross receipts of importance. as required by fairness printed, have been construed as freezes Iowa media, which means for -based doctrine. "In the broad perspective of or restrictions on service." and with Iowa broadcasters publishers this he said, "it is almost in- On contrary, he said, CATV pro- record." broadcasting interests, like Meredith conceivable any station could have posals are aimed at facilitating entry that Corp., that tax will apply not only to broadcast more variegated opinions on of CATV relay of distant signals into local business, but also to all national so many issues than wxUR." top 100 markets. He said present network spot and national advertising rules, requiring hearings on importation revenues. That element is principal rea- of such signals into major markets, son meeting attracted representatives of Witness list is set amounts to freeze. Few systems are major broadcasting, print and advertis- Number of broadcasting critics are operating with distant signals in those ing agency trade associations as well as listed as witnesses before this week's areas. CBS, Procter & Gamble and Quaker hearings by President's Commission on Chairman Hyde stressed major rea- Oats. Violence. scheduled to start Wednesday son for commission proposal to require General consensus was that those (Dec. 18). Among them: Robert Mac- cable systems to obtain retransmis- groups would seek to file friend- of -the- Neil. BBC, formerly with NBC, author sion consent is to put cable operator court briefs should Iowa multimedia of "The People Machine "; Ben Bag - "on same basis as broadcaster." He group, which has pursued case in state dikian, Rand Corp.. journalism critic, said it is unfair for distributor who ob- courts, appeal to U.S. Supreme Court. and FCC Nicholas John- tains programs outside of program Those major trade associations are ex- Commissioner son. market to compete with broadcaster pected to discuss matter further in New Broadcasting will, on other hand, be who must go into that market for his York meeting this week. programing. represented by network presidents and Chairman also said pay television news chiefs. as well as by John Dille Jr., Communicana Stations and former service made possible by rules will pro- ABC may boycott Emmy vide for additional program service. chairman of National Association of Through fee system, he said. public ABC -TV voiced threat Friday (Dec. Broadcasters. will get service not otherwise available. 13) to awards of National Academy of Witness list follows: Joseph S. Wright, chairman of Zenith Television Arts & Sciences, claiming Wednesday. Dec. 17 -Mr. MacNeil: Mr. has has not given network op- Bagdlkian: Ben Gilbert. Washington Post; Radio Corp., which spearheaded academy Mr. Dille. in long fight for establishment of pay portunity to discuss changes rules Thursday. Dec. 19-Mr. Johnson. FCC television service, issued statement and procedures for awards. Chairman Rosel H. Hyde. Jack Valenti. will not fill letter, Leonard Goldberg, vice Motion Picture Association of America: Dr. asserting that pay television In Lawrence Kubl. Baltimore psychiatrist: genuine public demand overnight. But president, television network programs, James Nicholson. American International it will happen. he said, if it offers broad ABC, said network views had been Pictures Corp.: Joseph L. Mankiewicz, Hollywod writer. director. producer. features and if it solicited on proposed changes and ABC- spectrum of quality Friday. Dec. 20- Leonard H. Goidenson offers quality programs "vastly superior TV had made objections to proposed and Elmer Lower, ABC: Dr. Frank Stanton to average network TV fare." qualifications for nomination and to and Richard Salant. CBS: Julian Goodman and Reuven Frank. NBC. Chairman Hyde indicated he expected nominating procedures. According to commission would be required to testify Mr. Goldberg, two NATAS officials, Meanwhile, closed- session seminar, before Congress on both CATV and Peter Cott and Seymour Burns, said with two -score news, advertising and pay television matters. and indicated ABC -TV's views would be considered. academic participants, took place in More "At Deadline" on page 10 Week'slleaiWlíners

Mr. Schofield M. Foley .11r. Cowles ,fr. Curry Mr. Golden Mr. Polk of board of directors, MGM, and sel- ected to succeed Robert H. O'Brien as president and chief executive officer of production company next month. Ben- jamin Melniker, VP and general coun- sel of MGM, elected executive VP. Mr. Polk will occupy directorship vacated by General Omar N. Bradley, who re- signed (see page 68).

Robert Levenson, creative management Mr. Melniker Mr. Levenson Mr. Taubin Mr. Krone supervisor, appointed copy chief and senior VP, Doyle Dane Bernbach. Wil- Lemuel B. Schofield, most recently gen- Owned Television Stations, appointed liam Taubin, head art director, and eral counsel to United Network (for- to new post of director of promotion, Helmut Krone, director of special proj- merly Overmyer Network) and D. H. ABC -TV, reporting to Mr. Foley. John ects, named senior VP's. Copy chief Overmyer Communications Co., elected T. Curry Jr. continues as director of title had been unassigned for more than secretary and general counsel of Corin- advertising, ABC -TV, with expanded re- a year, following promotion of former thian Broadcasting Corp. Corinthian is sponsibilities (see page 72). chief David Reider to associate creative group TV station owner and also has director. interests in publishing. Mr. Schofield Hal Golden, president of ABC Films, was in private practice before becom- has resigned, effective Jan. 15, to form own company in New York that will Paul J. Caravatt Jr., board chairman and ing an assistant district attorney for chief executive officer of The Marschalk New York County, 1960 -63, and was specialize in TV film distribution, pro- duction and marketing. Mr. Golden pre- Co., and Clifford A. Botway, partner. attorney, 1963 -66, with NBC -TV. Jack & Partners, elected direc- viously had been with MCA TV for Tinker tors more than 12 years and was VP in of Interpublic Group of Co.'s, parent Donald Foley, VP in charge of adver- charge of domestic syndication before organization of both agencies. Mr. Car - tising and promotion, ABC -TV, as- avatt joined Marschalk in 1967 from he joined ABC Films. His successor at signed additional responsibility over art Carl where he was president. ABC Films has not been named. Ally Inc., and design functions of network. Symon Mr. Botway joined Tinker in 1966 af- B. Cowles, previously director of ad- Louis F. Polk Jr., former VP for fi- ter eight years at Ogilvy & Mather, vertising and promotion for ABC nance of General Mills. elected member where he was VP.

For other personnel changes of the week see "Fates & Fortunes."

Washington over last weekend ( "Closed Cobb. Washington Bar Association: Emil ben. Milwaukee Journal; David N. Schutz. Dansker. Dayton (Ohio) Daily News; Grant Redwood City (Calif.) Tribune; James Circuit," Dec. 2). Dilman, UPI. Washington: George Donahue. Schroeder. Tatham. Laird. Chicago: Richard As of Friday (Dec. 13), following Metropolitan Police, Washington: William Wald. NBC News; Eric Weinberger. National Ellison. WNHC -TV New Haven. Conn.: Greg- Mobilization Committee to End the War In were listed as attending: ory Favre. Dayton Daily News; Walter Gold. Vietnam; Marvin Zim. Time. Saul Minsky. Industrial Areas Foundation, Metropolitan Police. Washington: Juanita Chicago: Gary Amo. media task force: Green. Miami Herald; Ralph Holsinger. In- Frank Angelo. Detroit Free Press; Ben diana School of Journalism: Norman Isaacs. Bagdlklan, Rand Corp.: John Balindo. Na- Louisville (Ky.) Courier -Journal; Bern Kan- NBC keeps MNA lead tional Congress of American Indians: Eddie ner. Benton & Bowles: Michael Laurence, Barker, KRLD -TV Dallas, president, Radio Playboy; Gordon Manning, CBS News; Specials helped NBC -TV widen its lead Television News Directors Association: Ed- Howard Maschmeir, WNHC-TV: Eugene over CBS -TV in Nielsen MNA rating ward W. Barrett. Columbia School of Jour- Methvin, Reader's Digest; Harry Montgom- week Dec. 2 -8. had 20.5. nalism: John Barrett, KRLA Pasadena. ery. AP: J. Edward Murray. Arizona Re- for of NBC Calif.: Jerome Barron, George Washington public. Phoenix: Moses Newson, Baltimore CBS 18.3 and ABC 15.5. NBC's Elvis University Law School: David Bender. Afro-American; Herbert Nipson, Ebony; Presley special led top 20, with NBC's D'Arcy Advertising. Chicago: James Bor- Laughlin Phillips. Washingtonian; William mann, WCCO Minneapolis: Joseph L. Brech- E. Porter. University of Michigan: Sol G.E. Fantasy Hour, Kraft Music Hall ner, WFTV(TV) Orlando. Fla.: John Brit- Rabkin. Anti -Defamation League, B'nai and Brigitte Bardot special, and CBS's ton, Jet; Hal Bruno, Newsweek; Eldon B'rith: Thomas M. Reay, Rockford (Ill.) and National Campbell. WFBM-TV Indianapolis; Robert Register -Republic; Jack Rosenthal, Life; Charlie Brown Christmas Chandler, Bend (Ore.) Bulletin; James W. William Sheehan. ABC News: Arville Schale- Geographic special also in list.

10 BROADCASTING, Dec. 16, 1968 notebook

A calendar of important meetings and events in the field of communications.

Indicates first or revised listing. Dec. 16-Oral argument before FCC on its proposed rulemaking to prohibit networks from owning or controlling more than 50% of their nonnews prime -time programing, and to limit their participation In syndica- tion activities. Dec. 16- Special stockholders meeting, Co- lumbia Pictures Corp. and Screen Gems Inc., to vote on merger and to authorize increase of preferred stock from two million to live million and common stock from 10 million to 20 million, and other matters. 515 West 54th St., New York. Dec. 16- Special stockholders meeting, Ofi- cial Films Inc. Delmonico's hotel, New York. Dec. 19- Annual stockholders meeting, Met - ro-Goldwyn -Mayer Inc. Cinerama Theater, New York. ' Dec. 19- Annual stockholders meeting, Filmways Inc., to elect directors, authorize increase in common stock from 2 million shares to 5 million shares, and transact other business. Biltmore hotel, New York. 'Dec. 24 -Final day for all broadcast sta- tions to file FCC's Political Broadcasting Re- port for 1968. Previous deadline was Dec. 10. Dec. 30- Deadline for comments on FCC's proposed rulemaking that would require common carriers filing microwave applica- tions for CATV service to notify the affected TV stations on or before the date of appli- t cation. Rule would also require CATV sys- tem to file all necessary requests for dis- tant- signal carriage or other special relief on or before date of microwave application.

January 1969 Jan. 3 - Deadline for comments on FCC's proposed rulemaking that would permit all CATV systems in a particular community to carry the distant signal of a TV station ... OF GREAT, NEW beyond that community's grade B contours, if one CATV in the area has already been authorized to carry that signal. Jan. 9-American Research Bureau seminar SELLING TIME for TV stations on use of ARB reports. Washington. (MONDAY THRU FRIDAY) Jan. 10 - Deadline for entries for 29th an- nual George Foster Peabody awards. Sub- missions should be made to Dean John E. There's a whole new look to late afternoon and early evening Drewry, Henry W. Grady School of Jour- nalism, University of Georgia, Athens. on WSYR -TV this season. Jan. 10-12-Midwinter conference, Florida Take a look at it. Coming out of NBC at 4:30 p.m. is the all -new Association of Broadcasters. Orlando. "What's My Line ? ", followed from 5 to 6 p.m. by "Perry Mason." Jan. 13- Deadline for reply comments on FCC's proposed rulemaking that would per- Then comes WSYR -TV's one hour perennial news blockbuster and at mit all CATV systems in a particular com- 7 p.m. "Hazel" moves into her new home in the schedule. munity to carry the distant signal of a TV station beyond that community's grade B They're all selling for you in the strongest audience flow pattern contours, if one CATV in the area has al- ready been authorized to carry that signal. in Central New York Television. Jan. 14- Network newsmen newsmaker luncheon, International Radio and Television Society. Waldorf -Astoria hotel, New York. Get the Full Story from HARRINGTON, RIGHTER & PARSONS Jan. 14- American Research Bureau semi- nar for TV stations on use of ARB reports. Boston. Jan. 13- 17- Annual winter meeting National Association of Broadcasters board of direc- tors. Americana hotel, San Juan, P. R. Jan. 16- American Research Bureau semi- nar for TV stations on use of ARB reports. WSYR T V Detroit. ifii I

Jan. 16- 18- Meeting of Florida CATV Asso- N 8 C il ilM : ciation. Marco Island. .:,.;. Affiliate rW: .OB_T-rÌI .,a1. r BROADCASTING, Dec. 16, 1968 Channel 3 SYRACUSE, N. Y. 100 K W Plus WSYE -TV channel 18 ELMIRA, N.Y. There Is Only One Solution To A Broadcasting Problem: Find The Right Man!

A couple of years ago nobody thought that an FM station could successfully compete with AM's in a major market. But the right man came along to prove that it could be done and on a consistent basis. Bill Drake did it. TIME Magazine in its recent full page feature article on Bill and his phe- nomenal success in broadcasting noted that "Los Angeles' KHJ for example rose from twelfth to No.1 half a year after he moved in. Tulsa's KAKC doubled its ratings within two months and in the last year has doubled again. San Diego's KGB rocketed from lowest ranked in town to the top on Drake's 63rd day as consultant." And then Bill tackled the FM problem - he doubled the ratings of NewYork's WOR FM and turned it into a top contender and a valuable asset. And now Bill Drake has done it again. He and Gene Chenault have developed a complete pro- gramming service for FM Stereo broadcasting on a fully automated basis.The service, HITPARADE '69 will make any station anywhere a top contender in its market. HITPARADE '69 has a unique sound - it is based on a constant flow of music selected for mass appeal in the 18 -50 age group - the top hits of the past decade, plus current favorites. All songs are carefully selected and continually updated - new tapes are air- mailed weekly to each station. These together with distinctive music logos, having each song announced by a top professional,plus an engi- neering breakthrough that ensures that the songs are never played in the same sequence, gives HITPARADE '69 its live sound - sound heretofore thought impossible with an automated service. HITPARADE '69 not only gives your station the benefit of the country's outstanding program- mer with a fully automated service for 24 hours a day broadcasting (staff requirements can be cut to a bare minimum); it also gives you dynamic rating strength, and will enable you to take advantage of its tremendous pre -sold selling power. HITPARADE '69 is a crowd pleaser - it will please your listeners, advertisers and stockholders. Don't delay. HITPARADE '69*is sold on an exclusive first come, first served basis in each market. For further information - write, or call collect.

Alvin Milder, President, American Independent Radio, Inc. 1901 Building, Century City, Los Angeles, Calif. 90067. Telephone (213) 277-3386 'Service mark registered © 1968 A.I.R. Jan. 17-Deadline for reply comments on Mexico Broadcasters Association. Hilton FCC's proposed rulemaking that would re- hotel, Albuquerque. Marr quire common carriers filing microwave ap- Feb. 7-8- Twenty -first annual radio-televi- plications for CATV service to notify the sion seminar, Northwest Broadcast News affected TV stations on or before the date Association. School of Journalism, Univer- of application. Rule would also require sity of Minnesota, Minneapolis. CATV system to file all necessary requests for distant- signal carriage or other special Feb. 8-First annual convention, Georgia ONE relief on or before date of microwave ap- Cable Television Association. Demsey hotel, plication. Macon. MOMENT uSan. 17- Meeting of Community TV Associ- .Feb. 10-New deadline for comments on ation of New England. New Hampshire FCC's proposed rulemaking concerning tele- Highway motel, Concord, N. H. vision programs produced by nonnetwork PLEASE nJan. suppliers and not made available to certain 17- 18- Winter television conference, television stations. Previous deadline was Society of Motion Picture and Television En- gineers, on color Dec. 9. Sometimes to get an- television broadcasting. it's a good idea Speaker: Roy Cahoon, chief engineer, Cana- Feb. 12- 14- Annual convention, National As- other point of view on your opera - dian Broadcasting Corp. Panels on lighting, sociation of Television Program Executives. tion--an outside look. Are things video tape recording, transmitters and trans- Los Angeles. mission, receivers and film broadcasting are really as good or as bad as they Feb. 14-15--Meeting, board of trustees, edu- ... scheduled. Ryerson Polytechnic Institute, cational foundation, American Women in look to you? Toronto. Radio and Television. Executive House, Jan. 17-19--Annual meeting, board of trust- Scottsdale, Ariz. When you think about it, it's really ees, The National Academy of Television Feb. 17- 19- Annual midwinter conference on amazing how readily money is ap- Arts and Sciences. Beverly Hills, Calif. government affairs. American Advertising propriated for capital investment in Jan. 19 -22- Research seminar, Association Federation. Statier- Hilton, Washington. plant and but how of National Advertisers. Sterling Forest Con- equipment, little ference Center, Tuxedo, N. Y. Feb. 25-28 -1968 Conference, Western Radio and how reluctantly it is appropri- and Television Association and West Coast Jan. 21- American Research Bureau semi- Instructional Television. Olympic hotel, Se- ated for depth research into the au- nar for TV stations on use of ARB reports. attle. dience itself. And after all, they are Atlanta. the target for the Jan. 21-23--Twenty-fourth annual Georgia whole broadcast- Radio and Television Institute. University March 1969 ing effort. of Georgia, Athens. March In- -New deadline for reply com- Jan. Our company uses the unique skills 23- American Research Bureau semi- ments on FCC's proposed rulemaking con- nar for TV stations on use of ARB reports. cerning television programs produced by of the social scientist to examine in Dallas. nonnetwork suppliers and not made avail- detail, program -by- program and per - Jan. 24- Annual dinner dance, Pacific Pio- able to certain television stations. Previous sonality-by- personality, the neer Broadcasters. Beverly Hilton hotel, deadline was Jan. 9. strengths Beverly Hills, Calif. and weaknesses of your station and March 13- Annual anniversary banquet, In- Ulan. 24- 25- Meeting of Georgia CATV Asso- ternational Radio and Television Society. the competitors in your market. ciation. Macon, Ga. Ed Sullivan will receive 10th annual Gold Medal Award. Waldorf -Astoria hotel, New Our clients know where they stand, Jan. 27- Annual winter meeting, Idaho State York. Broadcasters Association. Downtowner hotel, and more importantly, the reasons Boise. March 13- 18- Meeting of National Federa- why their ratings come out the way tion of Advertising Agencies. Boca Raton Jan. 27-30- Twenty-sixth National Religious hotel, Boca Raton, Fla. they do. Broadcasters annual convention. Mayflower hotel, Washington. March 16- 19- Western meeting of Associa- One of the principal reasons for our tion of National Advertisers. Hotel Del Jan. 28- Deadline for filing reply comments Coronado, San Diego. contract renewals year after year is on FCC's proposed rulemaking to limit sta- tion acquisitions to one full -time outlet per March 19-22- Western meeting of Associa- that we do more than just supervise market. tion of National Advertisers. Hotel Del a research project. We stay with you Jan. 28- American Research Bureau semi- Coronado. San Diego. Calif. for a whole year to make sure you nar for TV stations on use of ARB reports. March 20- Convention of Catholic Broad- understand it and that it Denver. casters Association of America. Annual works for Gabriel Awards will be made. Gateway hotel, you. Jan. 30- American Research Bureau semi- nar for TV stations on use of ARB reports. St. Louis. Los Angeles. Our contribution and the March 21- International Radio and Televi- aggressive sion. Society luncheon for international broad- management Jan. 31- Deadline for receipt of entries in effort of some of our seventh annual Station Award for commu- casting awards winners. Waldorf-Astoria ho-. clients have helped them to move nity service programing, The National Acad- tel. New York. emy from third place to first place in of Television Arts and Sciences. March 21 -23- Spring national convention, several of the Intercollegiate Broadcasting System. Wash- country's most com- ington Hilton hotel. Washington. petitive markets. February 1969 March 21- 23- Annual convention of Nation- If you are concerned about current Feb. 3 - New deadline for comments on al Association of FM Broadcasters. Wash- FCC's proposed rulemakins on future use ington Hilton, Washington. ratings and would like a sound ob- of 806 -960 me band, in which commission jective look at your proposed to allocate space to common March 23-26--Annual convention, National station and its -car- Association of Broadcasters. Shoreham and relationship to the market, rier and land-mobile services. Previous give us a deadline was Dec. 2. Sheraton -Park hotels, Washington. call for a presentation with ab- Feb. 3 - New deadline for comments on March 30 -April 2-Southern CATV Associa- solutely no obligation on your part. FCC's proposed rulemaking that would re- tion meeting. Monteleone hotel, New Orleans. allocate channels 14 through 20 to land - March 30 -April 3- Annual meeting of Toilet mobile services in the top 25 urban areas. Goods Association. Boca Raton hotel. Boca Previous deadline was Dec. 2. Raton, Fla. Feb. 5-Newsmaker luncheon, International Radio and Television Society. Waldorf - Astoria hotel, New York. April 1969 Feb. 5- Legislative session of Texas CATV April 11-Radio day newsmaker luncheon. MCHUGH AND HOFFMAN, INC. Association. Sheraton Crest hotel, Austin, International Radio and Television Society. Tex. Waldorf -Astoria hotel, New Television & Advertising Consultants York. . Feb. 5- 7- Annual winter convention of April 13-14-Spring board meeting and broad- South Carolina 430 Woodward Broadcasters Association. casting day, Florida Association of Broad- N. Avenue Wade Hampton hotel, Columbia. casters. University of Florida, Gainesville. Birmingham, Mich. 48011 Feb. 6-9- Meeting, board of directors, Amer- sApril 16- 18- Meeting of Texas CATV Associ- ican Women in Radio and Television. Las ation. Marriott hotel, Dallas. Area Code 313 Vegas. April 16- 25- Nineteenth annual meeting of 644-9200 Feb. 7- 8-- Annual winter convention of New the International Film, TV film and Docu- 18 (DATEBOOK) BROADCASTING, Dec. 16, 1968 Comes the Evolution

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BROADCASTING, Dec. 16, 1968 19 mentary Market. MIFE1 is an International BROADCASTING PUBLICATIONS INC. center where feature, TV and documentary Sol Talshoff, president; Lawrence B. films are traded on a worldwide scale. Talshoff, executive vire president and Milan, Italy. secretary; Maury Long. vice preside-nt; April 22- Marketing conference, Premium Pdwiu IL James, vice president; B. T. Advertising Association of Tnishoff. treasurer; Irving C. Miller, America. Hotel comptroller; Joanne T. Cowan, assistant Americana, New York. treasurer. April 24- 25- Annual meeting of American Association of Advertising Agencies. The Greenbrier. White Sulphur Springs, W. Va. 'Indicates first or revised listing. ßroaticastiii IAL SUSINt6SWEENLYOF TELEVISION ALTO Rí010 *eke TELEVISION Executive and publication headquarters: DRoADe.t571 :tG- Tl2.KC.tITLNG bulidt ng, 173.5 DcSales Street. N.W. Washington, D.C. 20036. Pinne: 272 -633 -, ) 022. Question of terminology Sol Taishofl. editor and publisher, Lawrence 13. Taishoff, executive VP. EDITOR: The spirit of your lead editori- al (BROADCASTING, Dec. 2) is welcome, EDITOI.IAL even admirable. Broadcast newsmen Edwin H. James, vice president and executive editor; Rufus Crater, editorial worthy of the name endorse extension director (New York); Art King. manag- of the First Amendment's freedom of ing editor; Frederick M. Fitzgerald. r t Earl B. Abrams, Lawrence Christopher the press to broadcast news. (Chicago), Leonard Zeidenberg, David But, sirs, please do not saddle me and Berlyn (New York), Rocco Famighettl (New York), Morris Gelman (Holly- my 20th -century electronic brothers wood). Sherm Brodey, senior editors; with "the broadcast press." The terms Joseph A. Esser, F. Martin Kuhn, "Letter Robert A. Malone, associate editors; "broadcast" and "press" are mutually Alan Steele Jarvis, James C. Learnard. Timothy M. McLean, Steve Millard, exclusive and semantically at war. Sue M. Tropin. staff writers; Jeffrey Much of the weakness in today's tele- Olson. Mehrl Martin, Mary Ann Patterson, Perfect" editorial assistants; Gladys L. Hall, vision news programing is caused by secretary to the publisher; Without overdoing the phrase, Gutenberg converts who finger the Jack Lefkowitz, art director; Erwin Ephron (vice president, director some 634,000 North Alabam- beads of their 25 -word leads and think of media. Papert, Koenig, Lois), ians say this about WAPI as in disturbingly linear fashion. Televi- research adviser. they listen day by day to the sion news is sight and sound and move- BUSINESS music, wit, controversy, news, ment and personality, not print. Maury Long, vice president and general sports and special events Sorry this is a letter. I ran out of manager; Warren W. Middleton (New Yoik), national sales manager; Ed served by personalities with a video tape. David French, wTOP News, Sellers, advertising director; Eleanor flair. Washington. Manning (New York). institutional sates manager; George L. Dent, production Two of these are presented (The point of the BROADCASTING editorial was manager; Harry Stevens, traffic man- here ... attractive, articulate that in the connotation of the First Amend- ager' Bob Sandor, assistanat production- ment "the press" means all forms of mass traffic' manager; Margaret E. Montague, radio professionals respon- communication and that the broadcast press classified advertising; Dorothy Coll, - advertising assistant. sible for WAPI's key "drive is entitled to the same freedoms that apply Irving C. Miller, comptroller; Eunice time" and "housewife" pro- to the printed press. the only form of mass Weston. assistant auditor; Sheila gramming. communication that was known to the First Thacker. Amendment's writers. The editors of BROAD - Charlie Davis cASTtva fully recognize that the beads Mr. CIRCULATION 5:30 to 9:00 A.M. French and his colleagues finger are In- David N. Whitcombe, circulation direc- finitely more dazzling than those cast by tor: Richard B. Kinsey, subscription Ron Carney Gutenberg.) manager; Michael Carrig, William Criger, Diane Johnson. Kwentin ICcenan, 9:00 A.M. to Noon Carol Olson. Jean Powers, Suzanne 3:00 to 6:00 P.M. Wants to see Hix again Schmidt, Arbenia Williams. Any of the research figures EDITOR: Once more Sid Hix has come BUREAUS you choose to use point -up up with one close to our hearts. I refer N'w York: 444 Madison Avenue, 10022. Phone : 212 -755-0610. their popularity. And, any to his Nov. 18 cartoon. P.ufus Crater, editorial director; David Henry 1. Christal office will en- Berlyn, Rocco Famighettl, senior editors; The MVR Corp. would enjoy the Walter Troy Spencer, associate editor; thusiastically tell you why original to add to our collection of stop Hazel hardy, Caroline II. Meyer, Linda WAPI is "LETTER PERFECT" Strongin. staff writers. action -instant replay cartoons. Frank Warren W. Middleton, national sales for your advertising message. Gonzalez Jr., marketing manager, MVR manager: Eleanor R. Manning, institu- tional sales manager; Greg :Sasefield, Corp., Palo Alto, Calif. Eastern sales manager; Laura D. (Original has been forwarded.) Grophtski. advertising assistant. Chicago: 3°O North Michigan Avenue, P P r- 60601. Phone: 312- 236 -4115. Lawrence Christopher. senior editor; David J. Dailey, Midwest sales manager; Rose Adragna, assistant. Hollywood: 1680 North Vine Street, 90023. Phone: 213 -463 -3148. Morris Gelman, senior editor; Bill Merritt, Western sales manager. BROADCA STING. Magazine was founded In 1931. by Broadcasting Publications Inc., using the title. BEOADCASTINO -The 1070 50,000W News bin "azine of the Fifth Estate. Broadcasting Advertising* was acquired in 1932. Drondcast Reporter in 1933, BIRMINGHAM SzII Telecast* in 1953 and Television in 1961. L'roadcasting- Telecasting was WAPI radio represented by Drawn for BROADCASTING by Sid Hix introduced in 1946. Henry I. Christal Company, Inc. "I don't want to miss the instant re- *Reg. U.S. Patent Office. J plays!" © 1963 by BROADCASTING Publications Inc. 20 BROADCASTING, Dec. 16, 1968 u ilwaukee has something new to cheer about

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BROADCASTING, Dec. 16, 1968 21 MollhIafMenlo from Robert Riemenschneider, Quaker Oats Co., Chicago

Program decisions: Networks should look for help

Responsible television columnists and in January, and February, this practice Networks must actively seek counsel reviewers, as well as letters from the will be abused again. Yet it so rarely in determining program schedules. Pro- public I've seen, all seem to support works. ducers and advertisers should be invited a feeling of indifference toward the Research, particularly predictive re- to contribute their thinking rather than regularly scheduled entertainment pro- search to help determine what the pub- be discouraged. graming. lic wants to see, is disappearing. There The networks, as the nucleus of the Although total viewing has inched up have been few if any major steps for- programing decision, should take an to about 5.8 hours per day per house- ward in this area over the past few active role in the development of new hold, according to Nielsen, it is apparent years even though Nielsen, TVQ and research techniques to determine what there is again no real enthusiasm among others continue to dissect and manip- the public really wants to see. viewers anywhere for the regularly ulate the same mass of raw data in While the cost of such research will scheduled shows this season. their computers. What is needed here be high, I believe that many advertisers If this was a new development I is a breakthrough into attitudinal re- and even the program producers would don't think advertisers would be so search, not more headcounting. be willing to share the load with the concerned. Unfortunately there hasn't Network program procurement poli- networks. They would be particularly been a really exciting season for sev- cies have become more restrictive, willing if this meant an end to some eral years. The widespread acceptance thereby eliminating sources for new of the inefficiencies and waste that pre- of the "second season" concept seems program ideas. Fewer producers seem vail in program development and sched- to be a testimonial to this fact. to be responsible for a higher portion uling today. If you agree that this lack of excite- of the total programing we see today. We all have a big stake in this area. ment is a problem, why has it occurred? The advertiser or agency has almost no Yet no one has ever asked us for help. Who is primarily at fault? voice in the decision unless he is willing I fully recognize the networks' con- In my opinion those who control to fully sponsor a program -and some- cern about delegating programing re- what the public sees on TV, the three times not even then. sponsibility. It would be naive to think networks, must assume responsibility No successful way has been found to that the government, through the FCC, for not being more responsive to what combat the problem of rising costs. We will not continue to hold the networks viewers want. Note that I emphasize the are all aware that these are likely to and their affiliates responsible for the viewing public, not just certain special - keep getting worse as union demands programing they air. interest groups, no matter how vocal. go up and the market for programs out- On the other hand, the FCC has in- My concern is the attitude of the mass side of network exposure tends to de- dicated a certain understanding of the of viewers who not only support the crease. problem. It has encouraged the net- whole TV structure, but most of its Network attitudes toward viewers, works to obtain outside support and advertisers as well. advertisers and independent program counsel. The track record of successful new producers must change. The approach In a nutshell, there is a problem in programing is abysmal. Since 1963 ap- that only network judgment must pre- regard to network television program- proximately 40% of all new programs vail is just not producing the desired ing. It is not yielding to solutions that aired have survived the first season to results. have been applied so far. return for a second year. This is not a Specifically, what can be done to see We had better find new and more very stringent definition of success, that future television seasons generate effective ways of tackling it before this especially when it takes considerably more enthusiasm among viewers and wonderful communications medium is more than one season for a program to advertisers alike? Let's look at some in deep trouble with viewer and adver- pay out on its original investment. suggestions. tiser alike. Despite this, 60% of all new pro- grams fail during or at the end of their first season on the air. I am not as concerned with the rate of success as I am with the fact that Robert R. Riemenschneider since August this rate is not improving. It seems to 1964 has been media director with Quaker me that those who are responsible for Oats Co., Chicago, an advertiser which program development and selection has relied heavily upon TV to introduce should have learned something about new products as well as to maintain its what the public wants over the past five established brands. For two years prior Mr. years. Perhaps a 60% failure rate was Riemenschneider was assistant media direc- reasonable in 1963, but isn't there some tor of Campbell-Mithun, Minneapolis, and way we could have improved on this by from 1957-61 was vice president and media 1968? director of Gardner Advertising, St. Louis. Copying of successful programs con- He earlier had been with North Advertising tinues to be widely practiced by the net- and Schwimmer & Scott, both Chicago. works. From what I've heard about some of the new shows to be introduced

22 BROADCASTING, Dec. 16, 1968 WTVJ Q MIAMI is proud of its news staff.

The South Florida News Photographers Association has presented its top three awards for excellence in television news photography to these three members of the WTVJ news team

FIRST SECOND THIRD

JeffGuerra Bob Reid Dick Kassan won the award for his work won second place for won his award for his on a news documentary. his coverage of the civil exclusive high -seas coverage "Time and Space, "which disorders in Miami's of Hugo Vihlen- depicted the confusion, Liberty City area during the airline pilot who clutter, and general dilemma the Republican National crossed the Atlantic of space -age airports. Convention. in a six -foot sailboat.

WTVJ congratulates these newsmen for their achievements, which reflect the quality news reporting viewed every day on Miami's number one news station.

A Wometco Enterprises, Inc. Station Elizabeth Taylor. Richard Burton -The V.I.P's

It's in the stars (and it's in the titles)

145 big ones from Metro-Goldwyn- Mayer. It's the stars and the titles that make movies great. It's the stars and the titles that make the big MGM /7 look even better. MGM /7 The big view is the long view is the now view. MGM TELEVISION: New York, Chicago, Culver City, Atlanta. Dallas, Toronto.

Happiness may be Santa's bag, but...

IIE DOESN'T GET BALL THE FAN MAIL!

These began "Dear WBAL -TV ":

.. The excellent cooperation we have been receiving ... confirms the fact that we made a wise decision in placing the greater part of our schedule with your station." Hal Nitzburg, Sales Promotion Manager SEARS, Baltimore Group Office

"Taping 15 commercials in a five hour period is certainly no simple task ... Throughout all stages of production, from initial planning to client screening. I have received the type of professional service and advice that can only be of the highest credit to the industry."

Allan F. Charles Brahms- Gerber Advertising

.. One of the biggest food chains in the country wrote authorizing us to service eight of their largest stores in the Maryland- Delaware area because of the public demand for Mash's Hams. We never solicited this chain. It all had to come from the picture tubes with sets tuned in to ... W BAL -TV. If there is such response to our news shows out -of -city and out -of- state. what must it be doing for us in the Baltimore market? A great job! And we know it! Nathan Mash. President Mash's Smoked Food Products

Santa knows how nice it is to be WBAIVETY appreciated. (And we get it all year 'round! ) 2.12. BALTIMORE Nationally represented by Edward Petry and (ompany Dec .16,1968: Vo 1.7 5, N o.2 5

BroadcastingAND RADIO THE BUSINESS WEEKLY OF ?REVISION

FCC proposes rigid rules on CATV

Tightly controlled pay TV approved at same time; Bartley is the only dissenter in both actions

The FCC in a double -barreled action effect since February 1966. "do so at their own risk," the commis- last week demonstrated its primacy in The commission act halts all top - sion said. The rules will be applicable the formulation of communications 100- market hearings now in process, on their effective date to all service policy. It proposed new rules to restruc- even those at the review board or corn- begun after date of publication. ture the CATV industry in a manner mission level. And the commission said CATV interests, however, are de- that would, in the commission's view, it will not consider any new petitions scribing the commission action as a equalize competition between broad- for importing distant signals that do not freeze. But the present hearing require- casters and CATV systems and utilize fall within the scope of the proposed ment, in effect, imposes a freeze. And, the systems as sources of programing. rules pending the conclusion of the pro- the commission noted, most waivers of And it concluded a 17 -year project by ceeding. The commission indicated that the top- 100 -market rule that have been authorizing a system of over -the -air pay others would likely be granted. (The granted involved CATV systems more television, tightly controlled to protect present rule covers a greater area than than 35 miles from the major city. the existing system of free television the proposed 35 -mile zone, since it ap- Besides requesting comment on the (see page 38). plies to systems within the grade A con- proposed rules, the commission initi- The CATV rules envisage a plan in tour of a major- market station.) ated a major inquiry into the possible which cable systems within 35 miles Once the rules are adopted, CATV future uses of CATV, both as a multi- of the major city in any of the top -100 systems operating outside the 35 -mile purpose local CATV communications markets would be required to obtain zone would be permitted to import as system and as a national interconnection permission of distant stations whose many distant signals as they wished, so of such systems. The commission said signals they want to import; in effect, long as they did not "leapfrog" -that the questions involved, including who is they would be required to deal with is, carry the signal of a more distant sta- to provide the communications services copyright owners, and this, the com- tion before a closer one of the same type. of the future and what shape they are mission said, would put the systems on The commission proposes to grand- to take, "far transcend the immediate the same basis as television stations that father, as of the date of the publication issues before us relating to CATV." have to bargain in the market place for of the notice in the Federal Register, The commission actions were taken their programing-and thus eliminate sometime this week, existing CATV sys- in a meeting Thursday. Word that the the "unfair competition" that exists. tems which would otherwise be barred commission was planning to consider an The proposed rules would also, for or restricted by the proposed rules, to overhaul of its CATV rules leaked the first time, specifically provide pro- avoid disruption of existing service. several days in advance of a special tection for stations in markets below the But following publication of the no- meeting on Monday ( "Closed Circuit," top 100 by limiting the signals that tice, systems beginning operations that Dec. 9); the basic decisions on the CATV's may import. And the rules are inconsistent with the proposed rules CATV document were taken that day. would not only permit program origina- But action on pay television caught the tion by CATV systems but require it as broadcasting industry by surprise. a means of furthering the commission's CATV stocks quick to react Both decisions are sure to arouse policy of "achieving a multiplicity of Although the FCC remained silent on considerable controversy, for both were local outlets." The question of originat- its new CATV policy until Friday taken in the face of heavy pressure. ing commercials, however, is left open. (Dec. 13), the stock market showed CATV forces, alerted to the Monday The commission is abandoning the indications a day earlier that word of the meeting, mounted a nationwide cam- requirement that systems in the top - new restrictions had begun to circulate. paign to block any action on new CATV 100 markets that propose to import dis- Four CATV issues on the American rules until they had a chance to express tant signals undergo hearings to deter- exchange fell on Thursday: Tele- their views. One commission official mine the economic impact of such serv- prompter, which had hit a new year said "an avalanche" of telegrams and ice on local stations. The requirement, high of 83 earlier in the week, mail from CATV operators and mem- the commission said, is both burdensome dropped 31 Thursday to close at bers of Congress had descended on the and costly, and has served the purpose 791/2 ; Vikoa closed at 341/4, off 31 %t ; commission last week. of providing "insight" into CATV im- H &B American dropped 23/s, closing at The commission's decision to con - in 25, and Ameco closed at 17 %, off 1%. cludeswork on the pay television mat- pact. The present rules have been r. BROADCASTING, Dec. 16, 1968 27 ter was taken despite a resolution of Congress into adopting legislation to stations. the House Commerce Committee urg- make CATV systems subject to copy - As in the large markets, systems ing the commission to delay action until right liability. outside the 35 -mile zone would be per- the end of the first session of the new The commission, noting that there mitted to carry any distant signals they Congress. A similar resolution by the are "indications" that the new Congress chose, so long as they refrained from committee had persuaded the commis- will "enact" such legislation, said it "leapfrogging." However, the commis- sion to postpone action from November will not take action on its retrans- sion would consider waivers of the no- 1967. mission rules "until an appropriate leapfrogging ban for good cause. However, in adopting its pay -TV period is afforded to determine whether Several times in its notice of pro- rules, the commission delays their effec- there will be congressional resolution posed rulemaking the commission refers tiveness for six months. This would of this crucial issue of unfair competi- to the "new kind" of CATV system it give Congress time to act on the ques- tion, with indeed congressional guid- is seeking to encourage -one which tion; it would also provide time for ance in this whole field." will serve as an additional outlet for the review in the event the rules are chal- The commission said if rules are origination of programing. Thus, the lenged. adopted in advance of congressional commission proposes conditioning action, the new regulations would be a CATV's use of broadcast signals on commission actions are also seen The reconsidered "in light of the new situa- a requirement that it provide such serv- by some as flying in the face of the tion." ice. However, it would prohibit CATV reported views of the President's Task The commission has long felt that systems from originating programs on on Communications Policy (see Force if CATV systems were subject to copy- more than one channel. page 30). The task force saw present right liability -and thus lost the "un- The commission also asks for com- commission rules as unduly restricting fair" advantage they have over broad- ments on whether policies now appli- the kind of additional service CATV casters of plucking signals out of the cable to broadcasters are equally rele- could provide. And it held out little air, free of charge -much of the burden vant to CATV systems originating pro- hope that pay television could add to of regulating the cable industry would graming. Lt mentions the equal -time the diversification of programing in any be eased. For this reason, the Supreme law, the fairness doctrine and the rules meaningful way. Court decision on the copyright issue relating to sponsorship identification. The commission vote was 6 -to -1 in was a hitter blow to the commission - The commission said it has reached the CATV proceeding and 5-to -1 in the and Congress's failure last year to act no definite conclusion "as to the com- other, with Commissioner Robert T. on copyright legislation that would have plex issue" of regulating the origina- Bartley the sole dissenter in both. How- embraced CATV was a disappointment. tion of commercials by CATV systems. ever, Commissioners Robert E. Lee and In its notice last week the FCC said The commission said it would consider Kenneth Cox dissented in part to the it would consider waivers of its exist- the effect of such originations on the CATV notice. They said the zone with- ing rule against importation of distant viability of stations in both the top -100 in which television stations would be signals into the top -100 markets -if the and smaller markets, as 'against the protected against "unfair competition" CATV applicants had obtained retrans- effect of any prohibition of such ad- is too narrow, that the commission mission rights from the distant stations, vertising. But any rules adopted on this should use the grade A contour of the in accord with conditions outlined in issue would be applicable to all CATV market's stations. They also feel the the proposed rules. The commission systems now operating -no grand - protection to be given small -market said that if "some operations" in this fathering is contemplated. stations is inadequate. category were permitted, they would The commission also proposed rules Commissioner Bartley, in a separate provide valuable insight into the effects to assure diversification of ownership statement, said the interim procedures of the new rule in action. of CATV systems -and again no grand - "will either compound the administra- The commission said it is proposing fathering is contemplated. The only tive quagmire the commission got itself to adopt a mileage standard in place specific proposal on this issue would into" with its present rules "or they will of the a station's grade A contour - ban cross -ownership of television broad- completely stifle the further develop- now used as the area which CATV cast stations and CATV systems within ment of CATV." He also said he ob- systems must afford protection to sta- the station's grade B contour. jected to the proposed rule requiring tions- because it would have the ad- The commission also proposed rule - systems, in effect, to obtain copyright vantage of ease and provide certainty. making in connection with multiple clearance, noting that the Supreme The commission felt that a 35 -mile ownership of cable systems. The total Court, in a landmark decision in June, zone would protect the stations in- number of systems under common own- held that CATV operators are not sub- volved "against unfair competition," ership would be limited on a nation- ject to copyright liability. avoid the cumulative impact aspect, wide basis, based on the number of Commissioner Bartley, in the com- and "preserve the basic integrity of subscribers, the size of the communities mission meeting Monday, attempted to the major markets from an allocations and the regional concentration. But the persuade his colleagues not to act with- standpoint." commission cites no proposed figures. out a public hearing on the various is- The commission proposes to use the The commission, in addition, sees the sues involved. His motion lost on a 6- sanie 35 -mile zone in ruling on cases public interest being served "by encour- to-1 vote. where major markets overlap. aging CATV to operate as a common However, the notice of proposed rule - In markets below the top 100, sys- carrier" on any channels not used for making provides for an oral argument tems within 35 miles of a station would carriage of signals or program origina- as well as written comments on the carry as many distant signals as nec- tion. The commission does not propose proposed rules. The argument will be essary to provide three full network a rule to require such use of unused held "during the latter part of January services, and the programs of one inde- channels -"we simply point out that, 1969," with comments to be filed by pendent and any educational stations. subject to necessary state and local au- March 3 and reply comments April 3. However, in each case the system would thorizations and regulation, the CATV Comments on the inquiry are due June he required to obtain the signals from operator may do so, if it chooses." 16, and replies Aug. 15. the nearest source available in the But the commission said that such The commission proposal requiring region or state. The system could carry use of unused channels would "pro- CATV systems to obtain retransmis- additional signals only if it obtained the vide an outlet for others to present pro- sion rights is seen as an effort to nudge retransmission consent of the originating grams of their own choosing, free from

28 (LEAD STORY) BROADCASTING, Dec. 16, 1968 Zwick Mr. Peck Llr. Mark

Mr. Soloman Air. Horwitz Mr. Zimmerman Mr. Agger

Mr. Bartlett Mr. Coston Mr. Welsh Mr. Wood Mr. Hyde Air. Novak

The men responsible communications adviser to the Presi- sistant secretary of defense (administra- dent. tion); Edwin M. Zimmerman, assistant for task -force report Other members: James J. Reynolds, attorney general in charge of antitrust under secretary of labor; Charles J. Here are the 17 men who make up the division; Donald Agger, assistant Aec- Zwick, director, Bureau of the Budget; President's Task Force on Communi- retary of transportation (international Council of Economic cations Policy. Appointed in August Merton Peck, affairs); Joseph Bartlett, under secretary Advisers; Marks, di- last year, they submitted their report Leonard former of commerce; Dean W. Coston, deputy rector, U. S. Information Agency, now to President Johnson on Dec. 7 (see under secretary of health, education chief, U. S. delegation to forthcoming story and recommendations on inter- and welfare; Edward C. Welsh, ex- Intelsat conference; James E. Webb, national below). former administrator, National Aero- ecutive secretary of NASA; Robert C. Chairman of the group is Eugene nautics and Space Administration; Don- Wood, under secretary of housing and V. Rostow, undersecretary of state for ald Hornig, director, Office of Science urban development; and Rosel H. political affairs. Vice chairman is and Technology; Anthony M. Solo- Hyde, FCC chairman (ex officio). James D. O'Connell, director of tele- man, assistant secretary of state for Alan R. Novak, special assistant to Mr. communications management and tele- economic affairs; Solis Horwitz, as- Rostow, is staff executive director. any control of the CATV operator as nesses, including CATV systems and solidation of all existing international to content" except as required by com- broadcasting. The other would prescribe facilities into a single entity. mission rule or law. The commission technical standards of CATV systems. Such a single "flag" carrier, it said, pointed out it could also be used as a should be limited to transmission; it low-cost outlet for political candidates, should not be permitted to own manu- advertisers, and modestly funded or- One international carrier facturing facilities and it should have ganizations. no affiliation with any domestic system. The commission also proposed two urged by task force As an alternative, the group favored other rules. One would require CATV Perhaps the most momentous recom- the elimination of carrier participation systems to file annual reports on such mendation in the task force's report in the Communications Satellite Corp. matters as location of the system, num- was that a single carrier be authorized Also it suggested that all users as well ber of subscribers, extent and nature to handle all types of international as carriers be permitted to lease circuits of program origination, financial data, telecommunications. This, it suggested, from Comsat and that freer access to ownership and interests in other busi- might be accomplished by the con- cables and satellites be promoted.

BROADCASTING, Dec. 16, 1968 29 Blueprint for heavier controls

Task force urges super agency in communications, bigger federal presence in broadcasting and cable

The recommendations of the President's vised. For example the staff originally ever, the task force makes plain that Task Force on Communications Policy suggested full copyright liability for the FCC should continue to license and were being studied by the White House CATV. It also suggested then that the regulate broadcasting and common car- last week, following submission of the importation of distant signals be per- riers. Whether it should continue to confidential document -almost 16 mitted only where there are four as- regulate what is commonly known as months in the making-that touches signed stations. safety and special services or whether virtually all facets of telecommunica- In one of its strongest sections, the this activity should be transferred to the tions in the United States. task force calls for the use of "un- spectrum manager was left undecided. The future of the report, however, usable" TV channels by land mobile Also noted was the feeling that the spec- is clouded. The administration that services. These are channels that cannot trum czar would have to have FCC con- ordered the study is going out of office. be used by television because of co- currence if he proposed to reassign fre- It is doubtful that the Nixon adminis- channel and adjacent channel inter- quencies from broadcast use. tration that takes office Jan. 20 is in ference factors. It says that there might The 400 -page report was submitted sympathy with policies of expanded come a time when unused UHF chan- to the White House on Dec. 7, a Satur- federal power that the report advocates. nels in some markets might be with- day. To it were appended two dissents, The task force would superimpose drawn from TV, especially when one by James D. O'Connell, director of over the FCC a federal telecommuni- CATV has such a deep penetration the Office of Telecommunications Man- cations authority with broad powers that patently no one is going to apply agement, and the other by Joseph Bart- to allocate the electromagnetic spectrum for the UHF assignments. lett, under secretary of commerce. Mr. to both government and private users. It It calls for the federal government O'Connell's views concerned the allo- would to make use of TV channels on the commit the government to wide- cations- and -management proposals, it is spread ventures air and in the cables in of na- in television broadcast- support believed; Mr. Bartlett, on more legalistic ing and tional goals, such as civil rights, full cables and tighter regulation grounds, is understood to express his of both. employment, job training, health, liter- feeling that the group went beyond its The report, which acy. It calls on federal agencies to had not been made mandate when it got into the subject of public by participate in license renewals and in late last week but which television and CATV. BROADCASTING has rulemaking proceedings before the seen, finds that cable Reaction among other government television promises more diversity in FCC as a means of getting their own and broadcast circles from television programing- particularly for programs on the air. ranged specialized groups It discusses, but fails to come to grips skepticism to a mood of depression -than any other and alarm, probable development. It proceeds from with, the role of the FCC in program- all based on news reports of the premise that federal regulatory ing control. It terms the subject too the contents of the study, most of them not policy to date has failed to diversify "nebulous" to make a determination. superficial if sketchy. television output. In discussing the economics of the One FCC source said he didn't ex- pect anything It implies, but does not say in so spectrum, the task force suggests that to happen from the re- many words, that the FCC should a sliding scale of license fees might port. On Capitol Hill, communications loosen some restrictions on CATV to be imposed, dependent on bandwidth staff experts of committees appeared permit cable TV greater growth. At the and power as well as other factors. unhappy that they had not been given same time it asserts that copyright But beyond the purely broadcast ele- copies. One. however, expressed the liability should be assigned to CATV, ments, the task force goes into a full - view that it didn't matter what the task preferring the suggested formula by a scale analysis of present spectrum force said; his interest was whether it House committee that would entail no management, concluding that what is provided any basis for legislative action. liability for the use of purely local TV needed is a single spectrum manager to An even more dubious view of the signals and full liability for the use of handle allocations between government future of the report's recommendations distant TV signals. and nongovernment use, and in some came from Representative John D. It calls on the FCC to look into instances to make allocations as be- Dingell (D-Mich.), a member of the the cross-ownership of CATV and tween services; to encourage the "engi- House Commerce Committee. It would broadcasting in the same market and neering" of allocations to permit geo be up against, he said, "raging indif- into consolidated ownership of cable, graphic and time sharing of the same ference" to serious broadcast reform in broadcasting, movie interests, news- frequencies without regard to whether Congress. papers and magazines on a national they are federal or non -federal alloca- Broadcasting is of special importance scale. It intimates that because a tions, and to coordinate various ac- to the federal government; it is the single CATV owner may control a tivities of the government in the use of largest single user of VHF, the most number of channels, there might be the the spectrum. valuable portion of the spectrum, and need some day of imposing a sort of In a final proposal, the task force of UHF. And for years broadcasting common- carrier regulation over the calls for the establishment of an ex- has been a "contentious issue of com- channels used to supply CATV- origi- ecutive branch "entity" that would not munications policy." nated programs to subscribers. only do these things, but would ad- This is how the task force opens its Much of the task- force's review of ditionally engage in and coordinate the section on broadcasting. This 59 -page broadcasting is similar to the draft its federal government's activities in tele- chapter, the seventh of the nine in the staff submitted late last summer (BROAn- communications research and develop- document, is entitled "Future Opportu- cAsTING, Sept. 9). Some of those earlier ment. nities for Television." details, however, were dropped, or re- Throughout this consideration, how- Aiming for diversity, the task force

30 (LEAD STORY) BROADCASTING, Dec. 16, 1968 Target= teenagers Imamas,tooj

Among Carolina teenagers no other personality has such a following as does WSOC -TV's Jimmy Kilgo. Swinging vehicle is "Kilgo's Kanteen ", Saturday dance and party show now in its tenth successful year. Natural outgrowth has been Kilgo's solid endorsement among women. His "Midday" show, five days weekly, is the outstanding interview -variety program in this area. Ask us or H -R to give you advertiser success stories on both of these business producers. Then let's pick the slot that will do a big job for you in the important Charlotte market. NBC / Represented by H -R

Charlotte's WSOC-TV

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BROADCASTING, Dec. 16, 1968 31 says: "The central challenge over the TV system cannot meet these goals are over programing practices" through its next decade will be to achieve a bal- the high cost of establishing a TV sta- licensing and renewal powers. Even so, anced and harmonious adaptation of tion, the absence of "cost- reducing" the commission lacks resources for ex- traditional regulatory policies to new innovation in designing and marketing tensive monitoring of programing, or technologies and new initiatives in programs, the dependence of commer- even for individualized treatment of order to allow this potential [diversity] cial stations on advertising revenues renewal applications. to be fulfilled. and of noncommercial stations on pub- "It is difficult' to devise practical "Cable TV and satellite communica- lic funds and `voluntary contributions. standards in so nebulous an area and it tion services are important among the Even some of the other measures is difficult to expect licensees to act technological changes which press hard suggested as possible contributions to contrary to what they regard as their upon the structure of the industry and the goal of diversity do not seem to economic interests." upon older concepts of regulatory poli- hold great promise. These are low - The development of citizens' viewer cy; the evolution of educational and power UHF stations, pay TV, federal associations that facilitate communica- other special- interest television, and the assistance to noncommercial stations tion with networks, stations and gov- impetus to that development implicit in and to the Corp. for Public Broadcast- ernment agencies (FCC) is salutary. the Public Broadcasting Act of 1967, ing leading perhaps to a noncommer- Over -the -air pay TV seems unlikely are conspicuous among new initiatives." cial network, and the development of a to reach substantial proportions; limited The task force sets as goals for the fourth commercial network. experiments indicate that viewers have structuring of television the following: The most promising avenue to diver- not been attracted in large numbers. (1) that it cater to as wide a variety sity is the distribution of TV to the Distribution of TV programing by of tastes as possible -small audiences home via cable. satellite is promising, but limited. Di- rect -to -home broadcasting from a satel- and mass audiences, cultural minorities Cable TV has developed because it lite is unpromising for the near term and cultural majorities; (2) that it offers two services for which people because of high costs ($100 per roof- serve as varied as possible "an array of are willing to pay in some lo- -access, top antenna at best) and its disruptive social functions " -entertainment and calities, to more stations than are avail- effects. Above all it would not accom- advertising, information, education, busi- able over -the -air through rooftop an- plish in the next decade at least, a goal ness, culture and political expressions; tennas, and a clearer signal than is of more channels to the home and more (3) that it provide an effective means available over the air. of local expression and local advertis- localism. Cable television can provide an Low -powered (10 kw) UHF stations ing; (4) that access to the medium "abundance" of channels, at relatively for groups wide offer a distinct, but also limited, prom- individuals and be as as low cost per channel; it is potentially possible; .(5) that the cost of viewing ise. Although this meets many of the well adapted to selective distribution goals, a station's signal is unlikely to be kept to a minimum to make it avail- and it provides means to raise money to as many as coincide with the geographical bound- able people possible- from viewers themselves; it is capable rural and urban, poor and affluent; (6) aries of a particular audience that it is of thriving without government subsidy designed to serve; and even a low - that a "healthy measure" of decentral- or protection. ized control-within limits of the spec- powered UHF station requires consid- trum and of economic realities -be pre- But, care must be taken not to per- erable investment-with a remote pos- served. mit unregulated expansion of cable TV sibility that it can recover its costs. that might kill over-the -air service. The "video record" offers some po- Television today provides "relatively "Essential safeguards [should] be de- tential, but it is limited to taped ma- uniform programs from a limited num- signed to insure an adequate level of terial, not live, and it does not meet the ber of sources," basically network pro- free, over- the -air service without unduly need for low cost. grams, supplemented by the programs retarding the promising expansion of Even though the video record may be of local stations, particularly noncom- cable television in accordance with con- a feasible way of distributing visual mercial stations. sumer preferences." information and entertainment to the "The television industry has not yet Present "limitations" of TV reflect home, cost may prove to be a major achieved a diversity and variety in pro- the :basic economics of the current sys- barrier-$400 for the player and per- graming comparable to that of book or tem' of broadcasting. haps $15 per record puts it "in the magazine publishing, radio or movies," Programing costs are high and are category of a luxury item for high - the report says. The situation is analo- rising by about 8% a year -"a reflec- income families." gous to the movie industry prior to the tion of general inflation, development Therefore, cable television holds the 1950's when four or five large studios of superior but costly new equipment promise of meeting the goal of a provided most of films, generally aimed and a shortage of human talent." "greatly expanded" multichannel capa- at the largest possible national and in- Prospects for UHF are strongly bility. ternational audiences. linked to the question of a fourth net- Not only is 20- channel CATV capac- Of "critical" importance is the need work. But such a network, equivalent ity available now, but with sufficient for additional channels of TV aimed at to existing networks in size and ap- demand even more channels could be minority groups -and also for various proach, is problematical within the next supplied. As it is, 20 channels in most programs for specialized interests. few years. In the noncommercial field, parts of the country are sufficient to "Very limited" application has been however, prospects for a network are provide all local and some distant sig- made of TV in support of government more promising, but even if this comes nals, and with channels empty, CATV programs at both national and local about it will fail to meet the goals of operators can engage in program origi- levels -job training and employment, the task force; in most cities only a nation. for example. single noncommercial UHF signal is But a big question remains: Who will To satisfy these goals, "a low -cost, available "and no single channel could pay the cost, slight though it may be. of multi -channel capability may be re- meet a major city's full range of spe- providing local programs? quired," to enable pin- pointing the de- cialized television needs." Nevertheless, it's possible and it sired audience for a particular signal Direct government control of pro- might be economically advantageous or to reach the smaller group within graming to encourage greater diversity for the cable operator to provide more the broader area at reasonable cost. and localism is neither "feasible" nor services. They could help in adding sub- Among the reasons why the present "appealing." The FCC has "some power scribers, and perhaps in attracting ad-

32 (LEAD STORY) BROADCASTING, Dec. 16. 1968 BOY ABIG

MARKET

RIFF1:`,00t) 2932 Pioneer station representatives since 33

BROADCASTING, Dec. 16, 19x)8 vertisers. gress to accept proposals that impose may become necessary particularly if "In the absence of restrictive govern- varying degrees of copyright liability CATV dominates TV to the detriment ment policy, cable television will prob- on CATV depending on the area of of broadcasters. As yet "significant ably continue to grow rapidly." broadcast coverage. (As originally pro- monopoly power is not discernible ?' But, completely unrestricted CATV posed by a House committee there The National Association of Regula- growth would be detrimental to over - would be no liability for relaying only tory and Utility Commissioners should the -air services and those who depend local stations; full liability for bringing establish a clearing house to discuss and on them. in out -of- market stations.) disseminate information to help local The cost of wiring the entire coun- There is danger in adopting tempor- franchising authorities understand their try, under existing technology, would ary solutions that risk becoming perma- powers with respect to rate regulation, be prohibitive. (This finding is attrib- nent. An example is the proposal that channel reservations, local programing uted to Complan Associates, a private the FCC "hold the line" against CATV requirements and other conditions. consulting firm, composed principally importation of distant signals for five The task force recommends that ex- of former Bell Laboratories' executives, or 10 years to give UHF stations breath- ecutive- branch agencies participate more hired to make such a study for the task ing space. The problem here is that at actively in FCC proceedings, since force.) the end of that period there may be broadcasting offers "significant poten- Considering the impact of CATV on many more UHF stations requiring tial" to promote "government missions existing broadcast service, no serious help; also there will always be some such as health, education, improvement competitive injury to either VHF or marginal UHF stations that require of race relations and elimination of un- UHF network -affiliated stations, or to propping up through protection from employment." The agencies responsible independent VHF stations, can be seen. CATV. for such missions have a "legitimate in- The strongest impact would fall, there- As cable grows in importance there terest, therefore, in the conduct and fore, on unaffiliated UHF stations. may be reason to impose restraints on programing practices of broadcast li- In smaller markets, marginal UHF cross -ownership of cable systems and censees and in proceedings for the stations might disappear as audience is broadcast stations in the same markets. granting and renewal of licenses. Under fragmentized by CATV. In larger mar- On the other hand, ownership of CATV such circumstances, the agencies should kets, this is more speculative, since by broadcasters might contribute to make their views known to the com- there is a question of market viability faster growth of cable. mission by appropriate submissions." In of cable systems when viewers can re- National patterns of ownership general federal agencies are unaware of ceive a relatively large number of free should be looked into; not only with this "opportunity" to advance their ob- broadcast signals off the air. respect to broadcast -cable ownership, jectives. Therefore, "more active parti- More research and analysis must be but also to ownership of cable by na- cipation in relevant rulemaking and li- undertaken to permit policy to be made tional magazines, film interests and, censing proceedings before the commis- - particularly to define "a realistic, "especially," television networks. Much sion" should be undertaken. minimum level of over-the -air service" of this may involve conflict of interests, As examples of the kind of "support" so that restrictions on CATV don't ex- since they all are in the market for programs the government should stimu- ceed the level required by the public program material. late, two pilot projects, funded by the interest. The aim should be to "maxi- The multiple ownership of cable sys- federal government, are proposed. One mize society's access to the benefits tems, apart from cross -ownerships with would be in South Central Los Angeles offered by both technologies." other media, may call for "corrective (Watts). There the Rand Corp. made In order to develop such a policy, action in the immediate future." a study of TV opportunities in the certain problems merit attention: And since it's conceivable that CATV ghetto. The task force proposes estab- Copyright liability must be resolved owners may control many channels and lishment of a four -channel, low -power promptly. One compromise that could it is important that access be available UHF system with studios for a total in- lead to the accommodation of private to users on as broad and equal a basis vestment of about $750,000. With about and public interests would be for Con- as possible, common -carrier regulation 50% UHF penetration, such a system should reach more than 75,000 house- holds. These stations would be devoted to job information and training, in- school and at -home instruction tailored to the special two needs of ghetto children; Task force recommends The -to- three -year pilot program the presentation should clarify various proposals, the of problems facing the local community; public experimental system task force said, such as whether it health, adult education; literacy should be a multipurpose system, han- training. That two -year -old proposal that there The second pilot dling telephone, telegraph and data is urged for the ought to be a domestic satellite system Navajo reservation in Northern Arizona, got a healthy boost from the Presi- communications, as well as TV and utilizing radio. the same UHF multi -channel dent's Task Force on Communications system for English -language instruction, The report urged Policy. The group in its report to the that educational courses in Indian culture and history, President urged the start of a pilot television be provided with free chan- political dissemination. nels. project originally recommended by the If these pilot programs were success- Communications Satellite Corp. Referring to the Comsat proposal for ful, "it would be important to consider The Task Force suggested that the use of two satellites, having five- whether such programs should become Comsat be authorized to operate and year life, with a capacity of 12 color part of nationwide services, or main- manage the experimental system, but TV channels or 21,600 voice circuits, tained as local community services, or emphasized that no commitment should the task force said that its own studies both, and then to consider what meth- be made as to who should own or op- indicate that a single satellite with mul- ods would best promote such programs erate the system finally. tiple beam capacity might provide up -cable systems, UHF stations, some It also suggested that broadcasters to 24 color TV channels or 43,200 mix, or other alternatives." as well as common carriers be author- voice channels divided among four The Corp. for Public Broadcasting ized to use channels and own earth sta- U. S. time zones "at little increase in is "the logical source" to which the tions. satellite cost." federal government could turn to devel- 34 (LEAD STORY) BROADCASTING, Dec. 16, 1968 Success

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BROADCASTING, Dec. 16, 1968 35 op "imaginative and innovative pro- levels, but there is no single agency by user category to a basic planning graming of a kind not likely to be avail- to solve this question or make a deci- guide by service classification. able in the commercial sector" for the sion. In the interests of providing an en- pilot projects in Watts and the Navajo The FCC's responsibilities alone in gineered allocation of spectrum use, a country. spectrum management are staggering. capability ought to be established that Further, the opportunity for service The commission has neither the staff would help in planning and engineering by CPB will be "greatly expanded" if nor money to "adequately undertake allocations, improving technical design cable "multiplies the number of chan- the comprehensive planning needed to and operating standards for all trans- nels." The report adds: "More import- achieve greater efficiency in spectrum mitting and receiving equipment. ant still are the governmental uses, on use." The FCC must rely on private The current FCC proposal to per- both the federal and local level, which engineering and technical work-for mit the land-mobile service to use "un- will be made possible with an expanded monitoring, for example, to determine usable" TV channels without interfer- multi -channel capacity." harmful interference. The same prob- ence to TV should be broadened to The establishment of a single "spec- lems exist in the office of the Direc- cover all unusable allocations for pos- trum manager" to be the arbiter between tor of telecommunication management, sible use by all services now experienc- government and nongovernment allo- which is part of the Office of Emer- ing spectrum scarcity. cations is recommended in the 68 -page gency Planning. In conjunction with this, however, chapter on "The Use and Management What is needed is a basic guideline, more stringent limitations on land - of the Electromagnetic Spectrum," such as a "combination of spectrum mobile usage services should be em- which also details a philosophy of man- uses which offers maximum social and phasized-on power, antenna height, agement that would permit more of economic contribution to the national modulation, greater use of common -user an engineered concept for assignments welfare and security." systems, interstation trunking where to be used, as well as permit the greater Thus, a corollary to this guideline feasible, and more explicit and varied impact of economic forces. would be: "Unused spectrum resources channel -loading, like time -sharing. That section makes the premise that should be employed to meet any legiti- TV covers 50% of the spectrum the spectrum, "a valuable natural re- mate need provided that this does not space between 30 and 1,000 mc-492 source," is not being used to best effi- cause excessive interference to existing mc. In the top -100 markets there are ciency; that present management of the uses, conforms with established stand- 84 unused and unapplied -for commer- spectrum is inadequate to achieve op- ards and international agreements, and cial UHF channels. A "continuing re- timum use; that "block" allocations are does not interfere with established plans view" of these assignable channels must outmoded and inefficient and that exist- for higher -valued uses." be undertaken. ing criteria for apportioning the spec- The most effective means of manag- The non -interfering use by other serv- trum among competing applicants are ing the spectrum would be on a free - ices of the spectrum "lying within the unsatisfactory. market basis; but this cannot be because over -all television broadcast allocation" some elements are not easy to appraise. is possible on a city -by -city basis with- As examples of mismanagement of The spectrum is not the type of resource out reducing the number of assingable allocations, the report cites shortages that wears out (like coal, oil, etc.). Also UHF television channels. of spectrum space above 100 mc for part of the spectrum can be used for such expanding services as mobile As other television distribution modes ra- one service, while other parts can be dio, communication satellites and ter- become available (like CATV), it may used for other services. And due to need It is in these be appropriate to reconsider the restrial microwave relay. interference problems, the use of one same ranges of the spectrum that tele- in some geographic areas for broad- part must be correlated with other casting in the UHF spectrum bands. vision broadcasting is accommodated. uses. (What this means is not further ex- The present administration of the One way to make economic factors plained, but it is believed to refer to spectrum comes from an earlier era, more relevant to the use of the spec- such situations where CATV has ac- hinged principally on the block- alloca- trum is to relate license fees to the complished a penetration of over 50% tion principle. But this has severe draw- amount of spectrum used-or potential- and where there is little economic hope backs: Police and fire services are un- ly denied to other users. Such a level that unused UHF assignments will ever able to get more frequencies in large might take into account bandwidth, be applied for.) cities, while other categories go unused power, and other factors. Consideration also should be given, (forestry service in New York, for ex- This could serve as a "quasi- market where technology permits, to providing ample); land mobile is unable to use mechanism" adaptable to change in TV service in other frequency bands- "unusable" frequencies assigned to TV; order to serve the purpose of provid- particularly the higher frequencies some land -mobile users must adopt ing a source of revenues to cover the where multi- channel broadcast capabili- costly modifications to meet growing cost of spectrum management, to dis- ties would be possible with greater demand while other such services (un- courage the use of the spectrum by prospects for geographic re -use, and of specified) have wider bandwidths than marginal users, to provide a clear in- employing narrower bandwidths to con- are required by existing technology. dication of actual demand for spectrum serve spectrum space. Present divisions of responsibilities space as a function of service, geo- With the view to optimum managing between government and nongovern- graphic location and fee schedule. of the spectrum a single spectrum man- ment allocations and assignments are Another economic incentive might ager should be established within the inefficient. There is no formal mechan- be to permit the transfers of license executive branch of the federal govern- ism for resolving conflicts between gov- between users in different services. (Ta ment. ernment and nongovernment users. Al- day such transfers are limited between A single spectrum manager could though joint cooperative arrangements users of the same service.) overcome problems and difficulties and have been worked out over the years, Also a prospective user should re- time spent in negotiating for the use of there are still problems. For example, ceive a license in another service band the spectrum, could be more flexible certain government frequencies go large- provided he undertakes to reduce in- administratively; it could result in the ly unused in urban areas where civilian terference to the prime user. more efficient use of technical and needs are greatest. The solution might A national table of frequency alloca- analytic processes, result in stronger co- be a sharing arrangement between gov- tions should be transformed, over a ordination and research, and could ernment and nongovernment at local period of time, from a fixed allocation provide a focal point for private in-

36 (LEAD STORY) BROADCASTING, Dec. 16, 1968 JefFerson Stancdrc Brodocdsting Company now offers you the Richmond, Virginia, Market*,

On November 28, 1968, Jeffer- Immediate Plans forecast in- Now is the time to review your son Standard Broadcasting Com- vestments in technical and program- media plans for Richmond and pany of Virginia began operation ing improvements in excess of one Central Virginia. A vital new media of WWBT,channel 12, in Richmond, million dollars. Building on a great force is at work there. formerly WRVA -TV. A new and tradition, Jefferson Standard Broad- *RICHMOND creative force has been established casting Company of Virginia prom- SMSA Population: 514,600 in central Virginia television. ises increased coverage and a growing audience in central Virginia Retail Sales: $834,791,000 for advertisers. Effective Buying Income: In keeping with the long- stand- $1,430,936,000 ing corporate policy of Jefferson RICHMOND TV MARKET Standard Broadcasting Company, (ADI plus Effective) WWBTwill undertake a major role in Population: 1,206,600 news, editorials and public affairs, Retail Sales: $1,718,762,000 expanding public information pro- Effective Buying Income: graming in 1969. $2,732,952,000 Copy -right 1968, Sales Manage- ment Survey Of Buying Power; further reproduction is forbidden.

NATIONALLY REPRESENTED BY ti1 THE KATZ AGENCY, Inc.

12 Chan ne 2 D is nowWWtiT Richmond, Vd.

. Jefferson Standard Broadcasting Company of Virginia Owned and Operated by Jefferson Standard Broadcasting Company / A North Carolina Corporation, WBT AM -FM WBTV Jefferson Productions, Charlotte 37 BROADCASTING, Dec. 16, 1968 dustry and the academic world. ness, regulation of common carriers substantially to resolving conflicts with As to its impingement on the FCC, could be strengthened by a congression- in the executive branch. And, "we are such a spectrum manager and the FCC al amendment of the Communications particularly concerned that many nem "should encounter no major obstacles Act of 1934. Congress also should give and expanded uses of the spectrurr in working together, under the watchful the commission more money in order which technology may make possible eye of Congress, any needed changes in to permit a higher level of broadcasting and the national interest demand, migh the existing broadcast station allotment and common -carrier regulation. "The be denied in the absence of more flex plan which would reflect appropriately necessary beginning of any improve- ible management procedures rooted in e the objectives of both agencies." Where ment in the broadcast licensing process greater degree of localism and detailec irreconcilable conflicts arose, however, continues to be the provision of suffi- planning than is possible with dividec Congress would have to act. cient resources to enable more than .. . authority and responsibility." The commission would continue to superficial inspection and investigation The licensing of individual broadcast. license broadcast stations according to efforts." ing stations should remain the respon the existing station allotment plan. Also, an executive -branch agency sibility of the FCC. Also the FCC In its final, and ninth chapter, a could add to the efforts of the FCC in should retain responsibility in the com 42 -page analysis of the "Role of the both broadcast and common carrier mon- carrier field. Federal Government in Telecommuni- fields. "Thus, in broadcasting, the in- As for other radio services, such a' cations," the task force criticizes pres- creasing importance of television in pro- land mobile, aeronautical, public safety ent telecommunications making, policy- viding not only diversity but also sup- amateur radio operators, these could be which, it says, has evolved over the port for the federal government's mis- retained by the FCC or general re- years as "a patchwork" of limited, sions in a host of fields, highlights the sponsibility for them could be given tc specialized responses to issues. need for an executive -branch capability the spectrum manager. It is in chapter this that the group which can help to integrate and coordi- And finally, the new entity shoulc proposes the establishment of an ex- nate the variety of executive and legis- also be responsible for establishing and ecutive branch "capability" that would lative policies and interests involved." enforcing standards and requirements not only encompass the role of spec- Such an executive- branch entity to spectrum waste and "pollu- trum manager but would go deeper into prevent could engage in or promote the initiation conduct long -range studies in the entire realm of telecommunications. tion," to of experimental operations to answer to The ninth chapter makes these spectrum management, and coordi- points: technical, social and economic questions nate government laboratories and re- fore There is no single agency empowered brought to the by "dramatic" new search facilities. developments. to decide allocations between federal technological To provide qualified personnel with entity, therefore, could be and nonfederal sectors, or to establish This part an over-all view of telecommunications the manager and enforce technical and operating of spectrum- responsibility technically, socially and in the national referred in previous standards equally to all classes of users. to the chapter. interest, the government might sponsor Such an entity would be composed of universities, Neither in the FCC nor the office of fellowships for students in the director of telecommunications not only engineers and scientists but or by establishing one or more federally are there sufficiently strong research and also lawyers, economists and statisti- funded "communications policy training cians. could also technical activities. Much stronger ac- It perhaps contribute programs or institutes." tivities are carried on by the Depart- ment of Commerce in its Boulder, Colo., laboratories, the Department of Defense Pay TV rules adopted and by National Aeronautics and Space Administration. Yet, "these capabilities are only rarely used in the formulation FCC would limit pay TV to big markets, of telecommunications policy or in day - allow only one pay -TV operation per community to-day operations of the FCC and the DTM." There is, therefore, a large capability The FCC last week surmounted 17 Specifically, the rules reportedly re- in the federal government to "promote" years of study, dispute, charges, count- strict the communities in which pay the application of telecommunications ercharges, advances, delays, hopes, dis- systems could operate to those in major, concepts and technology to a "variety appointments and simple human con- well -served markets and permit only of social ends." fusion with the adoption of rules au- one pay -TV operation in a community; What is needed is an "entity" that thorizing a nationwide system of over- require pay stations to broadcast a mini- would aid other government agencies - the -air pay television. mum number of hours of free televi- like the Department of Health, Educa- The rules had not been made public sion, and limit the kinds of programing tion and Welfare in educational TV, or as of last Thursday (Dec. 12), but are on pay systems -generally, to program- the Department of Housing and Urban understood to conform closely in letter ing not available on free television. Development in urban affairs. Also, the and spirit to proposals submitted last The rules were adopted in a 5 -1 vote, government is a large user of telecom- year by a three -member pay -TV commit- with Commissioner Robert T. Bartley munications facilities and of communi- tee composed of Commissioners Robert the lone dissenter and Commissioner H. cation equipment, yet there is no central E. Lee, Kenneth A. Cox and James J. Rex Lee not participating. Mr. Bartley office where an over-all look is focused. Wadsworth, with Mr. Wadsworth as expressed opposition to the use of valu- This lack applies also to the federal - chairman (BROADCASTING, July 17, able spectrum space for subscription TV. state level. 1967). The basic conception of pay TV The protracted pay -TV fight is now Broadcasting policy as elaborated by proposed in the commissioners' report virtually certain to enter a new phase the FCC "implies a degree of supervi- and embodied in the new rules is that on some old and familiar battlegrounds. sion over programing which is difficult of a mass -appeal supplement and com- Chief among these is the Congress, to enforce effectively, given present petitive spur to free television rather where pay television has long been bit- levels of personnel -if, indeed, it can than the home of cultural and special - terly opposed by many influential legis- be enforced at all." interest programing once envisioned by lators. The first reaction from Capitol To strengthen the FCC's effective- pay-television advocates. Hill came from a communications -ori-

38 (LEAD STORY) BROADCASTING, Dec. 16, 1968 How to be a wheeler dealer at 17.

Usually it takes a little longer. will help them when they enter the business world for But three groups of Baytown, Texas high school real. Two of the companies made a profit and paid students are making it in their teens -with the help of their stockholders a 10% dividend. The third had a Humble and its affiliates. Ic-s and proved that the world of business has risks The affiliate- sponsored groups attend Ross Sterling EIS well as successes. and Robert E. Lee High Schools and call themselves Helping young people experience the rewards and Wheeler -Dealers, En -Ja and Trico. They're learning the Walls in business is a satisfying thing. And we've about business the practical way, as Junior learned, as we go about our business of making good Achievement Companies. products for o.:r customers and a fair return for our Under our sponsorship, they formed companies to stockholders, that there's added satisfaction in doing make Christmas gift wrap materials, lint brushes, something more for people. a hide -a -key gadget and lightweight aluminum holders Humble is doing something more. that turn half -gallon milk cartons into pitchers. In the process of making and selling their products, Humble Oil & Refining Company they learned some solid facts about economics that America's Leading Energy Company

BROADCASTING, De.:. i.. 39 If our 4 -tube color great . ..who'II bu} You might.

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Ignatius* 1735 DeSales St., N.W., Washington, D.C. 20036 TheMedia

statements by an ABC official in the totaling $171,530. Four -network plan network's filing earlier this month. Springfield Broadcasting Corp., which hit again by MBS Mutual also argued that ABC has owns TV stations in Springfield, Mass.; made contradictory statements concern- Dayton, Ohio; Keene, N. H., and Ra- ing its intention to seek certain types leigh, N. C., had agreed to sell WENS - ABC is dismissed defense of stations to affiliate with each of its (Tv) and wjzs-Tv to United Artists as both contradictory and four networks. ABC told the commis- for $800,000 (BROADCASTING, Oct. 21). 'frequently irrelevant' sion, Mutual said, that it would affiliate However, that sale was dropped in Oc- in each case with a local station whose tober (BROADCASTING, Oct. 28) for fear over -all format is similar to the par- of jeopardizing the still -pending merger System last week Mutual Broadcasting ticular network service -FM, middle - of Metromedia Inc. into Transamerica renewed and embellished its argument of -the -road, entertainment -feature ori- Corp., which owns UA. WUHF -Tv is against further FCC authorization of ented, and rock -and -roll. Then, it was owned by Albert Hartigan and associ- ABC's four specialized "American Ra- argued, ABC contradicted itself with ates. dio In a filed with Networks." pleading statement in its pleading two weeks said that ABC's this the commission, Mutual ago: "To deny affiliation to stations defense of its operation (BROADCASTING, which desire the network service simply State Mutual grant Dec. 2) contained contradictory and their formats are not totally statements which because "frequently irrelevant" specialized would be an enormous dis- brings Johnson balk its disregard for the further demonstrate service to the public interest." which the commission conditions under If ABC's networking practices go un- Despite ambiguous status plan on a approved the four -network checked. Mutual contended, it will soon January. Worcester TV station given trial basis last exercise monopoly power in radio net- The basic themes of Mutual's latest working. Over 50% of all radio stations construction permit petition were similar to those expound- that are affiliated with any network are ed in its first assault on the four net- When the FCC granted State Mutual ABC affiliates, Mutual said; this fact, Broadcasting Corp. a construction per- works last month-charges of antitrust coupled with the influence of its four violations, misrepresentations to the mit for a new television station on networks, means that other networks channel 27 in Worcester, Mass., last commission, violation by ABC of The cannot have comparable service because terms of its temporary authorization, week, it hedged the grant with a number there aren't enough stations to go of conditions. These were designed to and an alleged attempt to use the four around, according Mutual. Many sta- to deal with aspects of the application networks to "drive MBS out of the tions will not affiliate with any network bearing on a commission interim policy radio business" (BROADCASTING, Nov. 4). on principle, Mutual said, and ABC is prohibiting new ownership or control New in last week's pleading, however. in a position to grab the lion's share one full-time station in were additional allegations of specific of those that desire affiliation. of more than violations, buttressed with statements The four-network system went into a market. from Mutual employes and from pres- operation last January after FCC grant- But the conditions were not enough to satisfy Nicholas John- ent and former ABC officials. ed ABC a one -year waiver of the chain - Commissioner Among these were two letters from broadcasting rule, which prohibits net- son, the only one of six commissioners to dissent. called the grant an ABC executive to Mutual affiliate works from serving more than one affili- voting He the commission's WwOK Charlotte, N. C., submitted as ate in the same market at the same time. another example of evidence that ABC had in fact urged a "insensitivity to the problems of broad- Mutual affiliate to join ABC and had cast media control in America." made a specific financial offer. The Evans casts his net The new permittee is owned by State first letter outlines unit rates for spot for another flock of U's Mutual Life Assurance Co. of Amer- sold by one of ABC's networks for its ica, which owns 3.1% of Sonderling features and in its 6 -6:30 p.m. time A New York financier and industrialist Broadcasting Corp., owner of 12 radio block. A follow-up letter asks if the believes that if you don't succeed the and television stations. State Mutual Mutual affiliate has resolved its "other first time try again. Last week Thomas Life also has options to acquire another network situation." Evans filed applications for FCC ap- 4.4% interest in Sonderling. Another exhibit purports to demon- proval to buy KMEC -TV Dallas, and an- The so- called one -to -a- customer pol- strate that ABC reneged on its pledge nounced that he also is planning to buy icy- adopted on March 28 when the not to engage in group sales, combina- wUHF -Tv (ch. 61) Hartford, Conn.; commission issued a notice of proposed tion rates or internetwork discounts. wENs(Tv) (ch. 22) Pittsburgh, and rulemaking designed to put those own- Mutual's Detroit manager. Joseph J. WJZB -TV (ch. 14) Worcester, Mass. ership limits into the rules (BROAD- Hildebrand, said in a sworn affidavit Last year, Mr. Evans entered into an CASTING, April 1) -is a factor in the that dealings between General Motors agreement to buy WUHF -TV, WBAU -TV case in part because of the uncertainty Corp. and ABC were always on a three - Buffalo, N. Y., and WNTU -TV Norfolk, of the ownership of WAAB -AM -FM Wor- network basis, and that the network did Va., but these agreements were can- cester. not submit individual network prices celled. Mr. Evans last summer bought Bernard E. Waterman, who is to be for consideration. Mutual also said that the permit for KDNL -TV (ch. 30) St. the general manager of the proposed another advertiser, Del Monte Foods, Louis from Boyd W. Fellows and as- television station, had owned wAAS- had bought time at 52 -week rates on a sociates for $40,500. AM-FM as well as KTSA -AM -FM San combination basis. These practices, ac- KMEC -TV (ch. 33) is being bought Antonio, Tex., through Waterman cording to Mutual, directly contradicted by Mr. Evans from James T. and C. H. Broadcasting Corp. He sold the Wor- both the conditions of ABC's authori- Maxwell and Carroll Maxwell Jr. Price cester stations to WAAB Inc. in March, zation to operate the four networks and is $40,000 plus assumption of liabilities but commission approval of that sale

BROADCASTING, Dec. 16, 1968 45 was appealed to the courts by WoRC holders, he said, "is no more than a Cohn seeks clarification Worcester, and the matter is now back piece of paper on file in the state of before the commission at its own re- Massachusetts." of record -keeping rule quest. The commission's general coun- He said the conditions imposed as a The Washington law firm of Marcus sel said there is a possibility of mis- result of "the ambiguous status" of Mr. Cohn last week asked the FCC to representation or failure by WAAB Inc. Waterman's ownership of the Worcester clarify its Nov. 27 rule amendment con- to disclose connections with Atlantic radio stations "render the whole trans- cerning the retention of certain records Recording Corp. (All stock in WAAB action ludicrous." And, regardless of by broadcast stations. The amended rule Inc. is owned by former principals of the conditions imposed as a result of requires stations to keep on file for Atlantic.) the ties between Messrs. Steele and two years the names of officers and di- Accordingly, the commission con- Stoddard to WTAG, he said the grant rectors of groups that sponsor or furnish ditioned the CP grant on Mr. Water- "is in direct violation" of the one -to -a- material for programs that are not com- man is terminating his relationship with customer interim policy. mercially sponsored, (BROADCASTING, the proposed television station if, as a He also sees the grant as raising the Dec. 9) . result of commission review of the risk of a mass -media subsidiary being In a "petition for declaratory ruling" WAAB -AM -FM case, he those reacquires used "to serve the public information, over Mr. Cohn's signature, it was ar- stations. The condition would also bar advertising or public relations interest gued that the amendment -which was State Mutual Life from exercising an of its parent rather than as an independ- intended to remove uncertainty by es- option to acquire 10% of Waterman ent source of information and opinion." tablishing a time requirement where Broadcasting if the sale of WAAB -AM- And in view of the interests of two none had previously existed -actually FM is voided. directors of the parent company in rests on a basic ambiguity: "Exactly Another condition involves directors media in Worcester, he added, other what records are to be kept ... is not of State Mutual Life who are not of- the grant "will create a concentration clear." The problem, according to Mr. ficers or directors of the broadcasting of control of media in Worcester, Cohn, is that a reading of the amended company- Richard S. Steele and Rob- Mass., that, at a minimum, is incon- rule in conjunction with an already ert W. Stoddard. Mr. Steele is presi- sistent with recent actions of the U. S. existing one makes it unclear whether dent- publisher and Mr. Stoddard is Department of Justice." He went on retention of records is required only chairman and 5% owner of Worcester to call the decision to make the grant when material is furnished for political Telegram & Gazette Inc., publisher of without a hearing "a discourteous and or controversial programs that are not the only daily newspapers in Wor- reckless act inconsistent with simple commercially sponsored, or whether the cester, and licensee of WTAG there. principles of comity and decency be- requirement applies more broadly to Under the condtion, they are barred tween agencies of the same govern- all cases where the material is furnished, from participating in insurance com- ment." without regard to program content. pany matters bearing on the television The commissioner also criticized the The problem can be resolved, Mr. station so long as they retain their in- grant as providing State Mutual Life Cohn said, if the amendment specifies WTAG. its terest in with an "undesirable addition" to that retention is required only when the Finally, the commission attched a present media holdings; he referred to program is not commercially soonsored kind of open -end condition: The grant the company's interests in Sonderling and when it deals with political or con- is without prejudice to whatever ac- and Waterman Broadcasting. And he troversial material. tion the commission regards as ap- said it was "insulting" and "irrespon- propriate as a result of the one -to -a- sible" of the commission to "ignore" customer rulemaking proceeding. a complaint of a Worcester woman CPB committee studies Commissioner Johnson attacked the who had opposed the transfer on, interconnection service grant on a number of grounds. He said among other grounds, the allegation there will be no licensee in the sense that WTAG and the Worcester news- The Corp. for Public Broadcasting last of an owner to whom the commission papers "are under the monopolistic week announced the members of its can look for responsibility for the sta- control of Robert W. Stoddard, whom newly formed "Interim Interconnection tion's operation. The permittee, owned she identifies as a director of the John Management Group" (BROADCASTING, by a company owned by its policy- Birch Society." Dec. 2) . Donald R. Quayle, consultant to CPB on leave from the Eastern Educa- tional Network, will head the commit- tee of 11. Other members are Gerard Appy, National Educational Television; Gerald Slater, Public Broadcast Labo- ratory; Warren A. Kraetzer, WHYY -Tv Wilmington, Del.; Robert F. Schenkkan, KLRN(TV) San Antonio, Tex.; Edward L. Morris, Central Educational Network; E. Wayne Bundy, Rocky Mountain Federation; John Crabbe, Western Ed- ucational Network; W. D. Donaldson, Midwest Educational Television; How- ard D. Holst, Southern Educational Network and John W. Kiermaier, East- ern Educational Network. Messrs. Quayle, Aooy, Slater, Kraet- zer, Schenkkan and Morris constitute An artist's sketch of the proposed KYW- Independence Mall area. The three -story an operations group within the man- AM-TV studios' new location in Philadel- stractute should be ready for occupan- agement group. phia is shown above. The new facility cy in mid-I970 and with installed equip- The committee will oversee the inter- will be situated in Philadelphia's new ment will cost $3 million -$4 million. connection service begun this month to

46 (THE MEDIA) BROADCASTING, Dec. 16, 1968 Now watch! KVOA-TV Tucson, Arizona, has appointed Blair Television.

Who's number one? KVOA -TV is number one! In beautiful, burgeoning Tucson, one of the fastest -growing areas in the nation in business as well as in popula- tion. Long famed for tourism, Tucson is also booming in such forward- looking industries as electronics, optics, mining and research. Now KVOA-TV has tapped the number one television broadcast sales organization, John Blair & Company, as its national representative. With these leading sales forces joining hands, watch KVOA-TV widen its lead! BLAIR TELEVISION

BROADCASTING, Dec. 16, 1968 47 about 150 noncommercial stations five coalition's project will not focus on manager for Eugene McCarthy, and nights a week, two hours each night, broadcasting alone but also will include Stephen A. Mitchell, convention man- provided by AT &T at reduced cost for advertising, public relations, magazines ager for Senator McCarthy. Herbert a six-month trial period (BROADCASTING, and newspapers. Kaplow, NBC News Washington cor- Dec. 9). The Broadcast Skills Bank has been respondent who has covered President- in existence for four years and the con- elect Richard Nixon, is also expected All -media skills bank cept has spread from New York. In to participate. 1968 the number of local banks has The theme of the evening's discus- is set up in New York increased from 14 to 24. sion, on Thursday (Dec. 19) at the Harvard Club in New York, is to be The New York Urban Coalition is set by Harry Ashmore, who used to be establishing an Intermedia Skills Bank a newspaperman before retiring to the as a central registry and job placement An old pitch Center for the Study of Democratic agency for minority -group members Institutions, Santa Barbara, Calif. seeking with new spin entry and advancement in the Mr. Ashmore, former editor of the broadcasting, newspaper and magazine Arkansas Gazette, has written an article fields. A of losers seminar to appear in next month's issue of the This new project of the organization will discuss law to ban center's magazine. The article of business, labor and other suggests. community among other things, that broadcasters leaders was revealed on Dec. 8 all paid political time by Saul be prohibited by law or FCC rule from Wallen, president of the New York accepting any political advertising and Urban Coalition on wcas New York's Advisers to several defeated candidates required by the same law or rule to Let's Find Out program. The organiza- in the recent presidential election are "devote to the political campaigns an tion is seeking $50,000 from scheduled to be panelists this week in corpo- adequate amount of that uncompensated rations and foundations run a discussion of political- campaign re- to the oper- time their lucrative federal licenses now ation for one year. Mr. Wallen indi- forms- including a frequently revived require them to provide as a public cated it would begin to function within proposal that radio and television be several months. required to give blocks of free time to service." In the article Mr. Ashmore adds that Mr. Wallen was asked candidates. if this under- "the ban should be extended to all taking differed are expected to in- from the Broadcast The panelists forms of political advertising Skills Bank media di- -news- of the National Urban clude Joseph Napotitan, papers, billboards, direct mail League in cooperation with ABC, for Humphrey; Frank -but CBS, rector Hubert even if this runs into First Amendment NBC and the Westinghouse press aide, first, to the late Broadcast- Mankiewicz, complications (which should not exist ing Co. Mr. Wallen pointed Kennedy and then to George out that Robert in the case broadcasting) the biggest unlike the Broadcast Clark, campaign of Skills Bank, the McGovern; Blair of the money faucets would have been shut off." Mr. Ashmore says his proposal "im- Outstanding Values plies no restriction of news coverage and commentary." But he says the in Radio -TV Properties "proper use of television for direct political - - campaigning would require that the stations play no role beyond that of common carrier." Mr. Ashmore also proposes creation VIRGINIA $80.000 of a "Federal Bureau of Elections" Excellent owner -operator situation in single station market. Only with permanent bureaus in each of the station in county. A well equipped AM radio facility with estab- 435 congressional districts to oversee lished history of profitable operation. Ten year terms. all campaigns and elections. The Harvard Club meeting has been arranged by the Center Club, a sub- sidiary of the Center for the Study of Major Market FM Democratic Institutions. $500.000 ChangingNaads Excellent Class B facility in top 10 market. Complete new tower and transmitter installation plus new studios. Coverage and signal quality tops. This can produce substantial earnings for experi- Announced: enced operator. Terms for qualified buyers. The following station sales were re- ported last week, subject to FCC ap- proval: KKrv(rv) Colorado Springs: Sold by William W. Gamy to T. B. Lanford, BLACKBURN & Company, Inc. Mississippi Publishers Corp., Standard RADIO TV CATV NEWSPAPER BROKERS Life Insurance Co. and others for $2.1 million (see page 49). NEGOTIATIONS FINANCING APPRAISALS Kxxw Lafayette, La.: Sold by Ed- WASHINGTON, D.C.. CHICAGO ATLANTA BEVERLY HILLS ward E. Wilson and others to Delwin James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph W. Morton, John Pickens and James Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan V. Hoffpauir Joseph M. Sitrick Hub Jackson Harold Walker Bank of America Bldg. for $315,000. Mr. Wilson RCA Building Eugene Carr MONY Building 9465 Wilshire Blvd. has interest in WILx -Tv Onandaga and 1725 K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274 -8151 333 -9270 346 -6460 873 -5626 wJCO Jackson, both Michigan. Mr. Morton owns KCAD Abilene, and has

48 (THE MEDIA) BROADCASTING, Dec. 16, 1968 50% of IES Gladewater, and minority and Berlin -Ocean City, Md. Chairman wYOU Tampa and WZST Leesburg, both interests in Knox Marshall, KAWA Waco of Livingston Oil is Joseph L. Seger. Florida. and KYAL McKinney, all Texas; KRGO The Sedalia, Mo., system serves about KKTv, which has been on the air Salt Lake City, and in the applicant to 3,000 subscribers. No price was dis- since 1952, has 85.1 kw visual. purchase KEFC(FM) Waco. Messrs. Mor- closed. The application filed last week seek- ton and Pickens have interest in the ing FCC approval of the sale listed applicant to purchase KPNG Port KKTV Colorado Springs Garvey Communications' total assets Neches, Tex. Sale of KDOx is pending as $850,371 as of Aug. 31. FCC approval. Mr. Hoffpauir, who al- sold for $2.1 million ready owns 5% of icxxw, will become down a 10% stockholder under the new Garvey Communications Systems Inc. Metromedia breaks group. Kxxw is full time on 1520 kc is selling KKrv(TV) Colorado Springs, advertising assignments with 10 kw day and 500 w night. to Capitol Broadcasting Co. for $2.1 its Broker: Hamilton- Landis & Associates. million, subject to FCC approval. Metromedia Inc. has restructured William H. Garvey, sole owner of functions, under which its KMEC -TV Dallas: Sold by James T. advertising 11 will retain department will and C. H. Maxwell and Carroll Max- the channel CBS affiliate, corporate advertising Springs. and well and to Thomas M. Evans KKFM(FM) Colorado handle corporation matters entirely Jr. others for for $40,000 plus assumption of liabili- Principals of Capitol Broadcasting in- its 14 divisions will be responsible ties totaling $171,530.37 (see page 45). clude T. B. Lanford, Mississippi Pub- their own advertising. ad- WFIG Sumter, S. C.: Sold by Harvey lishers Corp. and Standard Life Insur- In the change -over, the corporate Laughter and others to John E. Miles, ance Co. Capitol Broadcasting owns vertising department, which previously Jeff D. Methven and Robert A. Mar- wrrv(Tv) and WSLI -AM -FM Jackson, had been responsible for both corporate shall for $200,000. Sellers own WFIG - Miss. It also owns 33% of Metropoli- and division activities, has been reduced FM Sumter and WBMS Black Mountain, tan Cablevision Co., operator of CATV by 16 persons. Metromedia's 14 divi- N. C. Buyers own KPLT -AM -FM Paris, systems in McComb and Brookhaven, sions are expected to appoint their own Tex. WFIG is full time on 1290 kc with both Mississippi. advertising agencies, or make local ar- 1 kw. Mississippi Publishers also has 33% rangements for art services or other fa- interest in Metropolitan Cable and pub- cilities they may require. Approved: lishes the Jackson Daily News and the The reorganization was revealed Iast Clarion Ledger, both Jackson, Miss. week by John Van Buren Sullivan, vice The following transfer of station own- Mr. Lanford owns KALB -AM -FM Al- president -corporate relations, Metro- ership was approved by the FCC last exandria and KRMD -AM -FM Shreveport, media, Inc., who appointed Orrin Ham- week: (For other FCC activities see both Louisiana. He also controls KALB- mond as vice president- advertising and "For the Record," page 79). Tv Alexandria, and has an interest in Roger Ferriter, vice president -design. WQMS Hamilton, Ohio: Sold by John F. McNally to Nicholas Timko for $305,000. Mr. Timko owns 67% of WBFG(FM) Detroit. WQMS(FM) is on 96.5 me with 50 kw. EXCLUSIVE LISTINGS! Cable TV Bluefield, W. Va.: Sold by Bluefield CALIFORNIA -Well established fulltimer in single station market Cable Corp. to Vikoa Inc. for stock, billing $100,000 with one salesman. Retail sales cash and notes worth about $2 million. in excess of $37,000,000 indicating a potential of The 125 -mile, 12- channel Bluefield sys- nearly twice that. Transmitter and related equip- tem serves an area of more than 10,000 ment in excellent condition. Studios and trans- homes and has over 2,300 subscribers. mitter are located in the same building providing Francis W. Heinbach owns Bluefield an economical operation. Price $180,000 -29 per Cable. Vikoa is a group CATV owner cent down-balance negotiable. and manufacturer of coaxial cable and Contact Don C. Reeves in our San Francisco office. electronic components. Arthur Baum, president, owns 38.4 %. Vikoa owns TEXAS -Single station market daytimer in city of 10,000 systems in New Castle and Rochester, population. Retail sales of $19,000,000 indicate both Pennsylvania; Lafayette, La.; billing potential of $100,000. Currently station is absentee owned. Owner- could pay out Zanesville, Ohio; Oakridge, Tenn.; Will- manager station in five years if oriented. ingboro, N. J.; and Haverstraw, N. Y. sales Real estate is included. Price down It has also begun construction on a $85,000-$25,000 -bal- ance ten years. system in Peekskill, N. Y. With the ad- 7% dition of Bluefield Cable, Vikoa's sys- Contact George W. Moore in our Dallas office. tems will serve over 22.500 subscribers in areas with a potential market of 100,000 homes. WASHINGTON. D.C. 1100 Connecticut Ave., N.W. Sedalia, Mo.: Sold by Cablevision Inc. 20036 202/393 -3456 to Gencoe Inc. President of Cablevision CHICAGO is Noah E. Martin. Gencoe, a sub- AND ASSOCIATES, INC. 1507 Tribune Tower 60611 sidiary of Livingston Oil Co., owns 312/337 -2754 Ill.; Del Rio, DALLAS systems in Peru, Abilene, Brokers of Radio, TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. Jacksonville, Perryton, Sweetwater, Ty- Appraisals and Financing 75201 ler and Uvalde, all Texas; Moab. Utah, 214/748 -0345 and Casper, Wyo. It also owns 80% of SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 a system in Gallup, N. M., and 50% 415/392-5671 of systems in Grand Junction. Colo.,

BROADCASTING, Dec. 16, 1968 49 Broadcast angles content of programs, and a tighter re- tioned for reconsideration of the 37 newal procedure backed up by "spot individual grants. It further noted that checks in in Nixon cabinet depth" of programing per- in its argument before the court WSAI formance by licensees. In the process, had departed from its previous "blanket Rogers once proposed the report charged broadcasting with attack" on the grants and had drawn runaway commercialism. distinctions stiff broadcast controls; between the 37 stations. George Romney, leaving the gover- The court said that it would be "in- others have connections norship of Michigan to become secre- appropriate" for it to rule on the tary of housing and urban development, merits of the differentiations or on the President -elect Richard Nixon's cabinet is married to the former Lenore La- implied request for waiver since "this will have a number of members who fount, daughter of the late Harold A. was not the relief sought from the com- have more than a passing acquaintance Lafount. Mr. Lafount was a member mission, nor the relief denied by it." with broadcasting and broadcasters - of the old Federal Radio Commission (predecessor one, a veteran of the stormy broadcast- to the FCC) and was NAB ing battles of the Eisenhower era, will later a broadcaster in Boston and New committee reviews serve in the top- ranking cabinet posi- York. ratings, CATV problems tion of secretary of state. Maurice Sans. named secretary of William P. Rogers, named last week commerce, is another hand with Wash- Going back over ground it has cov- by Mr. Nixon to head the State Depart- ington experience dating from the ered in previous meetings, the National ment, is a member of the board of Eisenhower years. Before becoming Association of Broadcasters Secondary directors of the Post -Newsweek Sta- budget director he worked with and Market Television Committee last week tions (WTOP- AM -FM -Tv Washington and became friends with Robert E. Lee, discussed audience measurement and w.txT[Tv] Jacksonville, Fla.) He is also now FCC commissioner, when Mr. Lee CATV impact. counsel for the Washington Post and was with the House Appropriations The committee, which has been ask- has represented the New York Times Committee. ing the ratings services to improve (licensee of WQXR -AM -FM New York) services to the secondary TV markets, before the U.S. Supreme Court. Another court backs heard Howard Mandel, NAB vice pres- As attorney general in the Eisen- ident for research, discuss the method: hower administration, Mr. Rogers gave FCC on presunrise rule ologies used in measuring such markets. advice in the ex-parte investigation that The committee urged the A Washington federal court last week ratings firms saw the forced resignation of an FCC to improve procedures for measuring approved of the FCC's presunrise rules commissioner. Later he was at or near CATV market penetration. and the storm center of the payola contro- of the rulemaking process as an Also of concern to the committee versy and, in the wake of quiz instrument of regulation, in a case in- is -show the FCC's policy of allowing CATV scandals that prompted President Eisen- volving the commission's application of its signal importation in markets beneath hower to request an opinion from his rule to 37 AM's operating on the the top 100 without a hearing. The attorney general on what to do about same frequency. committee voiced its support for NAB's broadcasting. filed a memo on stronger In an unsigned decision, the three - long- standing position that hearings on regulation that became controversial in judge U. S. Court of Appeals for the such importation should be extended its own right (BROADCASTING, Jan. District of Columbia unanimously re- to II. all markets. The committee 1960). jected the contention of WSAI Cincin- also dis- cussed local program and commercial The Rogers report advocated a vol- nati that the commission should not originations by CATV untary or regulatory allocation of fixed have granted presunrise authority to and ways to combat possible signal amounts of public -interest the 37 stations without degradation by time in hearings to de- CATV's. broadcast schedules: steps to guard termine whether "the interference against quiz- program deceptions: abo- caused by the PSA's was outweighed It was after the committee met that the lition of all payola; a requirement of by the gains in service which would FCC issued its new CATV rulemak- ing (see disclosure of financial interests for all result from the PSA operations." WSAI, page 27). broadcasters in a position to influence along with the 37 stations, operates on 1360 kc. NCTA's Ford re- enters The court said that this procedural claim had previously been considered ranks of CATV owners and rejected by the U. S. Court of Frederick W. Ford, president of the Appeals for New York in a decision National Cable Television Association, which the Washington court said it has purchased a Vidalia, La., CATV found "fully persuasive." That deci- system. sion, in which WSAI was the appellant, The sellers are Virgil and upheld both the rules and the FCC's H. E. Jackson, owners of procedures (BROADCASTING, May 20). Concordia Video Co., which operates the "To the extent, therefore, that the ap- 12- channel sys- tem serving 1,100 subscribers. Messrs. peal ... is simply an attack upon the Jackson hold a franchise rule paralleling that already made with- for Port Sul- phur, La. out success in our sister court, we find it to be unavailing," the Washington Mr. Ford. also a former FCC chair- court said. man, is sole owner of Concordia Tele- With respect to the specific applica- vision Corp., the purchasing firm. The tion of the rule to the 37 stations, the price was not disclosed. Broker was court said that oral argument by both Daniels & Associates. the commission and WSAI was con- When Mr. Ford became president of ducted "as if appellant had applied to NCTA in January 1965, he acquired a the commission for waiver of the rule," CATV system in Blythe, Calif., which Mr. Rogers although the station had actually peti- he sold about a year ago.

50 (THE MEDIA) BROADCASTING, Dec. I6, 1968 Why Corinthian Broadcasting's KHOU -TV, CBS -TV Affiliate in Houston, has bought 398 "Films of the 50's & 60's" (217 in Color) including

"As the dominant movie station in our market, we searched for a powerful and very commercial first run feature film library to perpetuate our leader- ship in the late afternoon as well as in all other slots of our movie schedule which includes:

The Early Show (Mon. -Fri.) 3:30 PM The Early Show (Sat.) 1:30 PM Science Fiction Theatre (Sat.) 3:30 PM Feature For A Sunday Afternoon 3:30 PM Thursday Night Movie 8:00 PM The Late Show (Mon. -Sun.) 10:30 PM Borba The Late, Late Show (Wed. -Sat.) 12:30 AM Dean Vice President and In particular, the 215 features (109 in Color) in General Manager, KHOU -TV Volume 9 give us excellent vertical and horizontal scheduling flexibility for our "Early Show" strip as well as providing us with an excellent percentage Represented by of Prime Time Blockbusters for our key evening local movie showcases." H. R. Television, Inc.

,)is, R;Qg:r-ç

NEW YORK - CHICAGO DALLAS LOS ANGELES TORONTO LONDON PARIS :ROME BARCELONA LISBON SYDNEY TOKYO MEXICO CITY NASSAU SpecialRepvrt

Are movies riding off into the sunset? That's question raised by slide in network ratings but syndicators see no effects on station use

that ratings will rise and level off by the The number of feature film segments carried local stations on end of the season to the extent that is constantly growing, according to a study completed by Warner Brothers - movies still will be by far the most Seven Arts in the top 30 markets of the U.S. The study reveals that in popular of all program forms. October 1968 there were 1,667 movies shown a week, as compared with Insofar as the decline is concerned, 1,495 during October 1967. they cited as the probable single most telling factor the slotting of features in Top 30 Local TV Movie Markets prime time seven days a week. They reasoned that there is a point at which 1967 1968 Change the audience becomes satiated and per- Weekly 37 Weekly Loca/ Movies Local Movies Up Down haps the seventh day is too much. Another theory is that the audience 1. Los Angeles 170 153 -17 is becoming more selective. Adherents 2. New York 114 124 + 10 of this position contended that simply 3. Dallas 56 94 + 38 4. San Francisco 54 83 + 29 slotting a feature for the sake of show- 5. Phoenix 42 68 + 26 ing a feature is no guarantee of suc- 6. Miami 38 66 + 28 7. Chicago 60 63 + 3 cess. Viewers are examining the story 8. Detroit 61 63 + 2 line and cast before twisting their dials. 9. Seattle- Tacoma 66 63 - 3 They are choosier. 10. New Orleans 35 61 + 26 11. Philadelphia 71 60 -11 Many distributors claimed the first 12. Washington 64 56 - 8 four or five weeks of this network sea- 13. Boston 66 51 -15 14. Milwaukee 45 48 + 3 son were not typical. They said the 15. Cleveland 22 47 + 25 political telecasts cut into the normal 16. St. Louis 47 47 Same 17. Nashville 29 41 + 18 movie viewing time. They evaluated 18. Tucson, Ariz. 41 41 Same the quality of movies shown on the 19. Houston 27 40 + 13 networks at the outset and they 20. Dayton, Ohio 51 40 -11 insisted 21. Atlanta 34 39 + 5 were of lower caliber than last year. 22. Indianapolis 40 38 - 2 They also asserted there were a large 23. Tampa -St. Pete, Fla. 43 38 - 5 24. San Diego, Calif. 19 37 + 18 number of special programs slotted 25. Flint /Saginaw/Bay against movies. And they argued that a City, Mich. 31 35 + 4 contributing factor has been the grow- 26. Minneapolis -St. Paul 37 34 - 3 27. Pittsburgh 43 33 -10 ing number of prime-time pre- emptions 28. Salt Lake City 32 33 + 1 of regularly scheduled network shows, 29. Sacramento, Calif. 34 33 - 1 30. Charlotte, N. C. 23 32 + 9 including movies, by affiliates. Vendors of films perform a dual 1495 1667 +258 -86 function: They sell to networks and to 12% increase stations. In the past three or four years, the formula has been to channel first - A funny thing happened on the way the early ratings with chagrin. The run films of top or even good quality to through the new fall season this year. drop -off was regarded with even more networks initially and, after two or The feature film, which had earned a concern, and some skepticism, by fea- the well- deserved reputation as the how -to- ture film distributors whose continued three exposures, offer them to syn- realize the succeed vehicle of prime -time network affluence is dependent, to some extent, dication mart. Distributors programing, began to show distressing on the glamour of the feature film. slippage of popularity on networks signs of faltering. So what happened/ could adversely affect their value in the The movies no longer seemed to rate There is no easy and hard answer. station marketplace. as the consistent audience magnet for Both buyers and sellers of pictures have Syndication of features in 1968 has the networks. Rating reports from the their theories, explanations and ration- not been a whirlwind business, most A. C. Nielsen Co. for the first two alizations. distributors concede. They point out months of the 1968 season appeared to The predominant view of virtually most marketable films have found slots point to this unavoidable conclusion: all sellers and of some buyers of fea- on the nett/ o. ; many stations still The feature film, down an average of ture films boils down to this: The cur- have inventories from the past to 15% in ratings over the comparable rent substantial slippage in network amortize and the emergence of the talk - period of 1967, was no longer the ratings is temporary, but there is an variety strip shows has choked off some Golden Boy it had been last year. acknowledgement that the consistently vital time slots in the morning, late This was a rude awakening. Net- top viewing achieved during 1967-68 afternoon and evening. works and advertisers, which had made may be approached but never attained. But even in the syndication sphere munificent outlays for pictures, viewed But they offered persuasive arguments (Continued on page 54)

52 BROADCASTING, Dec. 16, 1968 The performance of feature filins on the networks 1 9 6 8 1 9 6 7 dropped by approximately 15% during the first Date AA% Share Date AA% Share eight weeks of 1968 versus 1967, based on figures of Nielsen Television Index. The tables, showing M- 9/16 27.9 47 M- 9/11 average audience and share, were compiled for M- 9/23 17.3 27 M- 9/18 BROADCASTING by Papert, Koenig, Lois Inc., New York. M- 9/30 21.4 36 M- 9/25 M-10/7 22.2 36 M-10/2 M-10/14 Special M-10/9 Movie Performance 1968 vs. 1967 M-10/21 20.0 34 M-10/16 First Eight Weeks Each Season) M-10/28 19.7 34 M-10/23 M-11/4 Special M-10/30 Summary Avg /Mon. 21.4 36 Avg /Mon.

Tu- 9/17 26.8 47 Tu- 9/12 25.5 43

1 9 6 8 1 9 6 7 Tu- 9/24 20.0 34 Tu- 9/19 27.4 47 Date AA% Share Date AA% Share Tu-10/1 18.1 32 Tu- 9/26 19.1 34 Tu-10/8 19.9 37 Tu-10/3 27.7 48 Monday 21.4 36 Monday - - Tu-10/15 19.4 32 Tu-10/10 25.1 42 Tuesday 20.6 36 Tuesday 24.1 42 Tu-10/22 19.5 34 Tu-10/17 22.6 39 Wednesday 18.6 33 Wednesday 20.6 36 Tu-10/29 20.3 35 Tu-10/24 21.1 37 Thursday 22.1 38 Thursday 25.9 43 Tu-11/5 Special Tu-10/31 23.9 44 Friday 19.4 35 Friday 26.3 47 Saturday 19.8 37 Saturday 24.5 44 Avg /Tues. 20.6 36 Avg/Tues. 24.1 42 Sunday 18.7 33 Sunday 21.5 37 W- 9/18 W- 9/13 21.1 36 Average 20.1 35 Average 23.8 42 W- 9/25 14.9 25 W- 9/20 21.8 36 Top 5 27.2 47 Top 5 30.9 51 W-10/2 28.8 48 W- 9/27 21.2 37 Bottom 5 14.9 28 Bottom 5 16.1 30 W-10/9 16.2 30 W -10/4 17.0 30 Source: NT! W-10/16 16.8 31 W -10/11 24.6 41 W-10/23 Special W -10/18 20.9 37 W-10/30 20.4 W 1968 39 -10/25 Special W-11/6 14.5 25 W -11/1 17.7 33 Avg /Wed. 18.6 33 Avg /Wed. 20.6 36 Top Five Rtg. Share Th- 9/19 Th- 9/14 31.1 51 9/26 41 9/21 1. W -10/2 Cat Ballou 28.8 48 Th- 23.0 Th- 25.9 45 Th-10/3 22.6 39 Th- 9/28 32.2 50 2. Sa -11/9 To Kill a Mockingbird 28.5 49 Th-10/10 23.3 41 Th-10/5 22.3 39 3. M - 9/16 Madame X 27.9 47 Th-10/17 19.1 33 Th-10/12 28.6 47 4. Tu- 9/17 l'Il Take Sweden 26.8 47 Th-10/24 19.9 33 Th-10/19 22.2 37 5. Th -10/31 Nanny 24.2 42 Th-10/31 24.2 42 Th-10/26 19.5 33 Avg. 27.2 47 Th-11/7 22.4 37 Th-11/2 25.4 43 Avg /Thur. 22.1 38 Avg /Thur. 25.9 43

Bottom Five F- 9/20 17.2 33 F- 9/15 31.3 55 F- 9/27 23.1 41 F- 9/22 25.7 46 1. F -11/1 Quick Before It Melts 13.9 27 F-10/4 23.0 40 F- 9/29 27.8 50 2. W -11/6 John Goldfarb, Please- Come'Home 14.5 25 F-10/11 18.3 33 F-10/6 24.2 43 3. W - 9/25 Who's Got the Action 14.9 25 F-10/18 22.3 38 F-10/13 27.2 49 4. Su -10/27 Is Paris Burning? 15.2 31 F-10/25 17.4 31 F-10/20 21.6 40 5. Sa -10/5 Khartoum 15.8 30 F-11/1 13.9 27 F-10/27 21.3 40 F-11/8 19.9 F-11/3 Avg. 14.9 28 34 31.2 54 Avg/Fri. 19.4 35 Avg/Fri. 26.3 47

1967 Sa- 9/21 20.8 41 Sa- 9/16 27.6 50 Sa- 9/28 20.6 38 Sa- 9/23 24.2 45 Sa-10/5 15.8 30 Sa- 9/30 21.7 37 Top Five Sa-10/12 17.0 31 Sa-10/7 26.1 46 Sa-10/19 22.3 42 Sa-10/14 23.6 42 1. Th- 9/28 Cat On A Hot Tin Roof 32.2 50 Sa-10/26 16.2 29 Sa-10/21 22.6 42 2. F - 9/15 Great Escape (Part II) 31.3 55 Sa-11/2 16.9 32 Sa-10/28 23.5 41 3. F -11/3 Rampage 31.2 54 Sa-11/9 28.5 49 Sa-11/4 26.4 47 4. Th- 9/14 Great Escape (Part I) 31.1 51 Avg/Sat. 19.8 37 Avg/Sat. 24.5 44 5. Th -10/12 Splendor In The Grass 28.6 47

Avg. 30.9 51 Su- 9/22 21.8 40 Su- 9/17 15.5 30 Su- 9/29 18.4 31 Su- 9/24 23.0 38 Su-10/6 17.0 28 Su-10/1 25.6 45 Bottom Five Su-10/13 20.5 35 Su-10/8 25.3 41 Su-10/20 21.1 34 Su-10/15 26.3 43 1. Su -11/5 The Leopard 11.1 23 Su-10/27 15.2 31 Su-10/22 19.9 33 2. Su- 9/17 Greatest Show On Earth 15.5 30 Su-11/3 18.5 36 Su-10/29 25.4 42 3. W -10/4 The Trouble With Harry 17.0 30 Su-11/10 17.3 29 /Su-11/5 11.1 23 4. W -11 /1 The Bedford Incident 17.7 33 Avg/Sun. 18.7 33 Avg/Sun. 21.5 37 5. Tu- 9/26 Errand Boy 19.1 34

Avg. 16.1 30 Source:NTI Source: NTI PKL Media 11/27/68

BROADCASTING, Dec. 16, 1968 The trend toward the use of iotal prime -time features to pre -empt network programs at affiliated Market Station Day Start Time stations is pointed up in the following study made by Warner Bros.Seven Arts. It shows there were 186 Columbus, Ohio WBNS -TV Thur 9:00 pm WLWC Tue 9:00 pm local prime -time feature segments in October 1968, WTVN -TV Wed 9:00 pm as compared with 182 in March 1968. WTVN TV Fri 9:00 pm Dallas -Ft. Worth None

186 Local Prime -Time Features in Top 75 Markets Dayton, Ohio WKEF Sat 8:30 pm Network Affiliates Only- October 1968 WLWD Wed 9:00 pm WHIO.TV Fri 9:C0 pm Denver KBTV Market Fri 6:00 pm* Station Day Start Time KBTV Sat 8:30 pm KBTV Sun 9:00 pm KLZ -TV Sun 8:00 pm Albany- Schenectady -Troy WRGB Tue 9:00 pm KLZ.TV Wed 7:00 pm WIEN Fri 9:00 pm Des Moines KRNT -TV Fri 8:00 pm Altoona- Johnstown, Pa. None WHO -TV Sat 8:00 pm WOI -TV Thur 8:30 pm Amarillo, Tex. KVII -TV Fri 6:30 pm* WOI.TV Fri 6:30 pm* Detroit None Atlanta WAGA -TV Wed 7:30 pm WQXI -TV Fri 7:30 pm* Flint-Saginaw-Bay City, Mich. WNEM -TV Tue 7:00 pm WQXI -TV Sat 7:30 pm WJRT.TV Fri 9:00 pm* WSB TV Mon 9:00 pm Fort Wayne, Ind. WANE-TV Fri 8:00 pm Baltimore None WPTA Wed 8:00 pm WPTA Sat 9:30 pm* Birmingham, Ala. WAPI.TV Tue 9:00 pm WKJG TV Tue 8:00 pm* WAPI -TV Fri 9:00 pm WBRC -TV Sat 8:30 pm Fresno, Calif. KJEO Fri 7:00 pm* WBRC -TV Thur 9:00 pm* KMJ TV Mon 7:00 pm KFRE -TV Wed 9:00 pm* Boston WHDH -TV Fri 8:30 pm Grand Rapids -Kalamazoo, Mich. WKZO -TV Wed 7:00 WNAC -TV Wed 9:00 pm pm WOOD -TV Tue 9:00 WNAC -TV Tue 10:00 pm pm Green Bay WBAY.TV Thur 8:00 pm Buffalo WBEN -TV Fri 9:00 pm WFRV TV Mon 8:00 pm* WGR -TV Tue 9:00 pm WGR.TV Wed 7:30 pm Greensboro -Winston -Salem -High WKBW-TV Sat 10:30 pm Point WFMY TV Wed 7:00 pm WKBW -TV Mon 9:00 pm WGHP -TV Fri 7:00 pm

Cedar Rapids, Iowa KCRG -TV Sat 9:30 pm Greenville -Ashville, N.C.- WFBC.TV Tue 7:00 pm KCRG -TV Wed 8:00 pm Spartanburg, S.C. WLOS-TV Tue 7:30 pm WMT -TV Fri 8:00 pm WLOS -TV Fri 7:00 pm KWWL -TV Sun 9:00 pm WSPA -TV Thur 7:00 pm Harrisburg- Charleston- Huntington, W. Va. WCHS TV Thur 7:00 pm Lebanon -York, Pa. WTPA Sat 10:30 pm* WHTN -TV Mon 7:00 pm WHTNTV Fri 7:00 pm Hartford New Haven WNHC -TV Sat 7:30 pm WSAZ -TV Tue 7:00 pm WNHC -TV Mon 9:00 pm WTIC -TV Mon 7:00 pm WTIC -TV Wed 7:00 pm Charlotte, N.C. WBTV Mon 7:00 pm WBTV Wed 7:00 pm Houston KHOU -TV Thur 8:00 WSOC -TV Tue 7:00 pm pm KIRK -TV Fri 6:30 WSOC -TV Wed 7:00 pm pm Indianapolis WISH -TV Fri 8:00 pm Chicago None Jacksonville, Fla, WFGA -TV Tue 7:00 pm Cincinnati WCPO -TV Fri 9:00 pm WFGA -TV Sat 6:30 pm WKRC TV Wed 7:30 pm WJXT Wed 7:00 pm WLWT Tue 9:00 pm Kansas City KMBC.TV Fri 6:30 pm* Cleveland WEWS Fri 7:30 pm KMBC -TV Wed 8:00 pm KCMO -TV Thur 8:00 pm* WDAF -TV Tue 8:00 pm * Indicates New Local Prime Time Feature Compared to March 1968. W DAF -TV Sat 8:00 pm*

(Continued from page 52) past when challenged by various pro- past four years this figure has swung there is long -range optimism. Many dis- gram forms. between about 550 and 750. Contrib- tributors cited the still large number Both distributors and buyers of fea- uting to the bullish outlook is the accel- of feature film segments at stations tures were united in squelching a re- erated tempo of feature -film production throughout the country and the vogue curring cry that amounts to a tired in Hollywood. which had been holding of slotting such movies in prime tine, cliche: "The bottom of the barrel is at about 200 a year and is expected to even on network outlets. being reached in feature films." They reach 275 to 300 this year. Exposure of product eventually will were almost vehement in proclaiming One view that was threaded through catch up with the inventory and the that no end is in sight, and, in fact, the the opinion of a large number of both supply must be replenished. syndica- prospects for a continuing flow of mar- buyers and sellers of films was that the tors maintain. They regard the current ketable features are brighter today than audience is becoming more selective. spate of talk -variety shows as only a they have been in years. Viewers no longer will tune or stay temporary threat, believing such pro- Feature -film inventory watchers place tuned to a movie they consider lack- graming will run its cycle in a year or the number of movies that have not lustre. Oliver Blackwell, vice president two. They are convinced movies will been released to TV by major studios at for audience development for the Katz rebound as they have rebounded in the about 600. They explain that over the Agency, who has a primary responsibil-

54 (SPECIAL REPORT) BROADCASTING, Dec. 16, 1968 Market Station Day Start Time Market Station Day Start Time

Lansing. Mich. None Rochester, N.Y. WHEC -TV Fri 9:00 pm WOKR Wed 9:00 pm Little Rock. Ark. KAR K -TV Tue 8:00 pm KTHV Fri 8:00 pm Sacramento -Stockton, Calif. KCRA -TV Mon 9:00 pm KATV Mon 6:30 pm KOVR Sat 6:30 pm KOVR Wed 9:00 pm Los Angeles None KXTV Fri 9:00 pm

Louisville WAVE -TV Mon 7:00 pm Salt Lake City KCPX -TV Sun 9:00 pm W HAS -TV Thur 7:00 pm KCPX -TV Wed 8:00 pm WLKY -TV Wed 9:00 pm KSL -TV Mon 8:00 pm KSL -TV Wed 8:00 pm Memphis WHBQ -TV Tue 7:30 pm KUTV Sun 8:00 pm WREC-TV Fri 8:00 pm KUTV Fri 8:00 pm

Miami WCKT Thur 7:30 pm San Antonio, Tex. KENS-TV Fri 8:00 pm W LBW -TV Fri 7:30 pm KSAT -TV Wed 8:00 pm WTVJ Tue 8:00 pm WOAI -TV Tue 8:00 pm

Milwaukee WITI -TV Sun 8:00 pm San Diego KOGO -TV Mon 9:00 pm* KOGO -TV Wed 7:00 pm Minneapolis KMSP -TV Sat 8:30 pm KOGO -TV Thur 7:00 pm

Nashville W LAC -TV Fri 8:00 pm San Francisco None WSI X -TV Tue 8:30 pm Seattle- Tacoma KIRO -TV Thur 7:C0 pm W SIX -TV Wed 8:00 pm KIRO -TV Wed 7:00 pm* New Orleans WVUE Wed 6:30 pm Shreveport, La.- Texarkana, Tex. KSLA -TV Thur 8:00 pm WVUE Fri 6:30 pm KTAL -TV Sat 8:00 pm W W L-TV Mon 9:00 pm KTBS -TV Mon 6:30 pm W W L-TV Wed 9:00 pm W W L-TV Fri 9:00 pm South Bend, Ind. WSBT -TV Wed 8:00 pm WSJV Fri 6:30 pm New York None WSJV Wed 8:00 pm WNDU -TV Sun 9:00 pm Norfolk. Va. WTA R -TV Wed 7:00 pm WVEC -TV Wed 9:00 pm Spokane, Wash. KHQ -TV Tue 9:00 pm KREM -TV Sat 10:30 pm Oklahoma City KOCO-TV Wed 8:00 pm KREM -TV Wed 9:00 pm KWTV Thur 6:30 pm KXLY -TV Wed 7:30 pm KWTV Fri 8:00 pm W KY-TV Sat 8:00 pm* St. Louis KTVI Sat 9:30 pm

Omaha, Neb. KETV Wed 8:00 pm Syracuse. N.Y. WHEN -TV Fri 9:00 pm WOW-TV Fri 8:00 pm WSYR -TV Mon 9:00 pm WSYR -TV Fri 9:00 pm* Peoria, Ill. WI RL-TV Wed 8:00 pm WNYS -TV Mon 7:30 pm* WM BD-TV Thur 8:00 pm* Tampa -St. Petersburg, Fla. WFLA -TV Tue 7:00 pm Philadelphia W FI L-TV Fri 7:30 pm WFLA-TV Mon 9:00 pm* WLCY -TV Wed 7:00 pm Phoenix KTVK Sat 7:30 pm WTVT Mon 7:00 pm KTVK Sun 8:15 pm* WTVT Fri 9:00 pm KTVK Sat 9:15 pm Toledo, Ohio WSPD -TV Tue 9:00 pm Pittsburgh WTAE-TV Tue 10:00 pm WTOL -TV Fri 9:00 p,m W TA E-TV Wed 9:00 pm Tulsa. Okla. KOTV Fri 8:00 pm Portland, Me. WGAN-TV Wed 7:00 pm KOTV Mon 9:00 pm WGAN-TV Fri 9:00 pm KTUL -TV Wed 8:00 pm WMTW-TV Thur 7:30 pm KVOO -TV Sat 8:00 pm Portland, Ore. None Washington None Providence WJAR-TV Thur 7:30 pm WPRI-TV Wed 9:00 pm Wheeling, W. Va.- Steubenville, Ohio WTRF -TV Wed 7:00 pm WTEV Fri 8:30 pm WSTV.TV Wed 9:00 pm Richmond, Va. WXEX.TV Fri 7:00 pm Wichita, Kan. KAKE TV Wed 8:00 pm* WRVA-TV Mon 9:00 pm* KAKE -TV Fri 6:00 pm* KTVH Fri 8:00 pm* Roanoke -Lynchburg, Va. WSLS-TV Thur 7:00 pm WOBJ-TV Wed 7:00 pm* Youngstown, Ohio WKBN -TV Mon 10:00 pm ity for coJnseling Katz -represented sta- and ,lot it on a day and time when it's difference." tions on their programing, articulated calcu ated to get maximum benefits. Syndicated sales of features have de- the point in this way: We feel that the feature film is the one clined this year, according to Mr. "We still think that features, judi- to :nl that will continue to be an im- Goodman. inasmuch as many of the cicusly used and slotted in the right time portant part of television." first -ruin movies have been channeled to peri ds, are still a very good buy for Are seven nights of prime features the networks. But, he said, prices have advertisers and our stations. But we do too many? Dan Goodman, vice presi- stabilized and risen slightly in some feel ti-at now that movies are on the dent in charge of syndicated sales for markets. He noted that the advent of network seven nights a week, the viewer Screen Gems, leans toward this theory: the Mery Griffin Show on CBS -TV in has becom^ more selective. A movie in "Maybe seven days a week is just the II :30 p.m. to I a.m. period (in prime time is no longer a novelty. too muc :,," Mr. Goodman stated. "Per- August 1969) will choke off another "Depending on the quality of the haps people are just taking movies for traditional feature -film slot, but added: film, a picture can and does get excel- granted; maybe they are spoiled. I'm "Of course, no one knows how well lent ratings in prime time on some of not sure that anybody knows the answer three talk -variety shows will do in that our lo.al sta'i-ns. But you must be w`.y ratings have slipped, but I think time period. The likelihood is that one careful to us_ the right type of picture that seven features a week makes a of them will fail. And in a number of

BROADCASTING, Dec. 16, 1968 55 markets the UHF outlets are becoming number of pre -emptions, political tele- work features and believes that the two good customers and making features a casts and specials counter-programed to contributing factors were a seven -day competitive product. All in all, I'm sure the movies. He voiced the view that the week of movies and the scheduling of features will continue to be a staple rating picture would improve as the sea- less attractive films in the first month product." son progresses. of the new season. He added that One theory that the rating decline In syndication, the pace has slackened Paramount research shows there has may be only temporary was advanced this year, according to Mr. Ezzes. He been a climb in ratings from the fifth by several program distributors and at also noted that CBS -TV's decision to slot week on and he feels reasonably cer- least one buyer -consultant, Television the Mery Griffin Show in late -night tain that features will average out to Stations Inc. Herb Jacobs, president of next summer has served as a deterrent highly respectable ratings, though prob- TVSI, which serves as a program con- to new sales, but he was confident that ably not equalling last season's block- sultant for more than 140 stations, over the long haul, syndicated feature buster levels. offered this analysis: business would bounce back because "We think features will go up and "The first four or five weeks of this "it's staple programing." down, but I'm convinced there always season were atypical. We feel the ratings Hal Hough, vice president, program- will be movies in prime time," Mr. were adversely affected by the large ing and engineering services for the Reynolds commented. "They seem to number of pre -emptions because of CBS Television Stations Division, agreed hang at about a rating of 20 -22 and political telecasts and by the many spe- that feature film would continue to be that's a hefty circulation." cials that networks programed counter one of the programing mainstays of Ed Montanus, director of syndicated to features of the opposition. Also, I networks and stations for years to sales for Metro -Goldwyn -Mayer Tele- think the features played at the outset come. But as part of a division that re- vision, conceded that features may have were of lesser quality. I have a strong cently relinquished its late -afternoon lost some of their distinctive nature with bunch that as the season progresses, movie segment in New York at wCBs- the large number of pictures on the air, features will take off. They are still fine Tv and is to terminate its late- evening but he insisted that a motion picture entertainment." film period in favor of the Griffin backlog by stations or network is "an Don Klauber, executive vice presi- show on CBS -TV next summer, Mr. insurance policy." dent, worldwide television activities of Hough expressed some reservations "Features will go through cycles, of Warner Bros. -Seven Arts, echoed Mr. about features. course," Mr. Montanus acknowledged, Jacobs' view and added that he ex- "Insofar as syndicated features are "but I know of no other programing pected network feature ratings to gain concerned, the outlook is not bright," form that will deliver audiences on a momentum. He is convinced, he said, Mr. Hough ventured. "For three or long -term basis. You will find that other that features will continue to justify four years now the good movies are programing is a lot more cyclical in their reputation as the programing form going to networks and not to stations. nature than features." that will be proven the most durable We're now offered movies that have He agreed with many of his col- over the long run. been shown two, three or even four leagues that the market for syndicated He pointed out that W7 recently had times on the networks, along with films movies was sluggish this year, but he completed surveys pointing up the val- that can't make the networks at all. believes it will improve in 1969, par- ues to stations of attractive syndicated We have decided. therefore, to go a ticularly for his company, which re- features. One study shows that in the different route." cently released a package of 145 films top 30 TV markets there were a total John T. Reynolds, president of Para- to stations. of 1,667 weekly local movies during mount Television and formerly presi- "Stations are learning more and more the sample week of Oct. 5 -11, 1968, as dent of CBS -TV, acknowledged there how to use features on the right day compared with 1,495 in the correspond- has been a softening in ratings in net- and in the right time periods," he said. ing sample week of 1967. Another sur- "Stations are experimenting with differ- vey highlighted the trend toward a ent time periods for movies. Sometimes larger use of prime -time syndicated fea- CBS asks Universal for a feature with a good theatrical record tures by network affiliates, some of falls flat on TV and vice versa." which are pre -empting network feature more features for TV The view that local TV stations are slots as well as other regular program- Universal City Studios, already heavily exercising more selectivity in buying ing. committed to NBC -TV's "World Pre- features was stressed by Elliot Abrams, "There's been a continual expansion miere" movie project, has received an vice president of the television division in the number of local prime -time fea- order from CBS -TV for a minimum of of the Walter Reade Organization, ture slots by network affiliates," Mr. three new motion pictures to be pro- which is active primarily in syndication. Klauber said. "Our study in the top 75 duced for initial showing on that net- He reported that syndicated features markets shows there are 186 regularly work. Each of the TV feature films also generally have rated well as stations scheduled local feature film periods in will serve as the basis for a projected have applied more care and sophistica- prime time, as compared to 182 last series for the 1970 -71 season. tion in selecting titles for various time spring" (see charts, page 54 -55). The three new movies for CBS -TV periods. He is convinced that network Though feature -film distributors gen- are in addition to two already in produc- features will overcome the initial slump erally but not unanimously indicated tion by Universal for the network. Prin- as the season unfolds. their sales to stations had slackened in cipal photography has been completed "There's nothing like a good movie 1968, one explanation for the trend to- in Denver on "The Protectors," starring over the long pull," Mr. Abrams re- ward local prime -time slots may be that Van Johnson, Ray Milland, Diana Lynn marked. "Stations, of course, prefer stations are amortizing inventories of and John Saxon. "Lost Flight," the sec- good first-runs and we have found that years past. Several syndicators expressed ond Universal feature for CBS -TV, re- our Cinema 400 package f25 titles] has the view that in the long run they would turned this month to Hollywood from scored quite well in ratings." benefit as stations eventually have to location filming in Hawaii. It stars Some pungent comments were ex- replenish their supplies. Lloyd Bridges, Ralph Meeker and Anne pressed by Lou Friedland, vice presi- Erwin H. Eues, executive vice pres- Francis. dent in charge of syndication for MCA ident of United Artists Television, felt Properties to fullfill the new order TV, in order to provide what he called strongly that the initial dip in network from CBS -TV are currently being se- "perspective on what really is happen- feature ratings resulted from the larger lected. ing in the ratings picture." He raced

56 (SPECIAL REPORT) BROADCASTING, Dec. 16, 1968 through a long list of ratings for this season's prime -time features and added: The WJEF Countrypolitans "Now, what does this all add up to? It shows that any decent film will get a share in the 30's, and this means movies are still the highest rated programs around. Features are still reaching the audience levels of 1966 -67 when we all thought they were going great guns. True, they are somewhat off from last season, but I think they are going to improve. But even if you stay with the early ratings of this year, movies are still a great buy for both advertisers and the audience."

focIadinance

G &W seeks purchase of Sinclair Oil shares Gulf & Western Industries Inc., New York, has filed a registration statement with the Securities and Exchange Com- What's this turne d -on couple like? mission offering $1,470,779,800 of 51/2 % convertible subordinated deben- They have a lot They need more tures and warrants to buy 14,707,798 average only 29, and common shares in exchange for any or At 29, average WJEF Countrypoli- Since they they're in the all of Sinclair Oil Corp.'s common tan couples aren't hurting. have three children, they stock. They have three children, a home, acquisitive stage of life. While The offering, through Kidder, Pea- and two cars. already have a lot, they've got their on rest as soon as body & Co., New York, proposes to sights set the He may be in the professions, possible! issue a $100 debenture and one war- trades, services, or farming. Typical- rant for each Sinclair share. The war- And the radio he listens to on the ly, though, he works in one of the highway, and the one she hears rants are exercisable at $55 per share 50 Kent and Ottawa County plants and the debentures are convertible into around the house, keep reminding employing over 400 people at real them of all the things they need G &W stock at $60 per share. good salaries and wages. If the exchange offer is approved at and want. a G &W stockholders meeting Dec. 13, And they have the WJEF listen- Ask Avery- Knodel about WJEF that company will accept all Sinclair ing habit-to get our own and CBS -the country music station that shares offered. news and sports, plus the best in comes across with sweet music for G &W is the parent corporation of country music. advertisers. Paramount Pictures. It also owns Inter- :î41/ot ,Y'Ysliosw national Telemeter Corp., a group RADIO MUD CATV owner, and Desilu Productions LRAxpLRNVpm[R[ Inc. n 0 WdEF TELEVISION Ces RADIO FOR GRAND RAPIDS AND KENT COUNTY WILL., GRAND M4NAIpp

Arerr.Nnodel, Inc , E.[I6,.re Nob ono, Repretrnloliret Music Makers to expand """/4,7i.$1` SWiÌeSiE`IIrcMRIE .OE. into educational field %IiIRRÑEx.GRÌ,M1D IftAep. NEe. The Music Makers Group, New York, r was hitting the high notes in con- Please send tractual arrangements last week, an- SUBSCRIBER nouncing proposed acquisition of one SERVICE business and an alliance with another. Its president, Milton Herson, said mröádcäsa 1 year $10 the firm has reached an agreement in E 2 years $17 principle with ESR Inc. for Music Name Position 3 years $25 Makers to acquire for cash all out- Canada Add $2 Per Year Foreman Add $4 Per Ys.r standing capital stock of ESR's sub- Company 1969 Yearbook $11.50 sidiary, Ed-U -Cards Corp., which is in Business Address January Pablleetlon the business of design, manufacture Home Address and sale of in -home teaching aids and learning devices. Formal agreements Payment enclosed City State Zip D Bill me must be executed and then approved by ESR stockholders, among others. BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. Mr. Herson also announced -jointly IC ADDRESS CH API G E Print new address above end attach Address label from scent Issue, or prim old darer with Mike Stewart, president of United Inolud Ina rip code, PIeaS eilnw fro weeks Tor processing, mailing labels .n addressed on. to two nun le Sinn.

BROADCASTING, Dec. 16, 1968 57 The Broadcasting stock index A weekly summary of market movement in the shares of 75 companies associated with broadcasting, compiled by Roth Gerard & Co. Approx. Total Market Shares Capitali- Stock E.- Closing Closing Closing 1968 Out ration symbol change Dee. 12 Dec.5 Nov. 29 High Low (000) (000) Broadcasting ABC ABC N 7131 7434 75 76% 4331 4,709 $353,200 CBS CBS N 5954 58% 5554 6034 4331 23,665 1,307,500 Capital Cities CCB N 86 87 87 89% 4235 2,811 244,600 Corinthian CRB N 3435 34 33% 40', 2236 3,384 114,600 Cox COX N 6154 60% 58 64% 43% 2,879 167,000 Gross Telecasting GTI 0 33 33 33 37 28 400 13,200 Metromedia MET N 53% 5554 54 57!4 34% 4,862 262,500 Pacific & Southern O 2234 2355 23 24 6 1,614 37,100 Reeves Broadcasting RBT A 3634 3131 3434 4354 9% 1,825 63,600 Scripps -Howard SH 0 31% 3155 32 34 24 ?,389 76,400 Sonderling SDB A 40% 3934 3955 4735 23% 930 36,700 Taft TFB N 435¢ 42% 4155 45% 30% 3,363 139,630 Tota I 52,831 52,816,000 Broadcasting with other major interests Avco AV N 50% 50% 5054 65 37 14,075 $710,800 Bartell Media BMC A 20 17%, 1558 21 9 2,106 31,930 Boston Herald-Traveler BHT O 68 71 71 71 48 569 40,400 Chris-Craft CCN N 41 39 41 45 2635 1,153 47,300 Cowles Communications CWL N 1734 165¢ 1558 18', 1251 3,625 54,800 Fuqua FQA N 46 43% 42% 46°x, 3246 3,781 162,100 Gannett GC! O 41% 4235 4231 44 23 4,736 202,530 General Tire GY N 35 36% 35% 3631 2334 17,061 612,100 Gray Communications O 11% 11% 1135 15 9 475 5,500 LIN LB O 28% 29 2854 31 16 1,550 43,800 Meredith Publishing MDP N 48% 5054 4955 51 2351 2,732 136,300 The Outlet Co. OTU N 3234 30% 31% 34 2054 1,184 36,900 Rollins ROL N 7855 7954 8331 85 43 3,959 329,600 Rust Craft RUS A 35% 36% 34% 3635 2951 1,184 42,300 Storer SBK N 5354 53 53% 6231 36 4,188 225,600 Time Inc. TL N 102 104% 10334 109% 86% 7,018 727,200 Wometco WOM N 37!5 33% 33% 37'- 173e 3,815 128,300 Total 73,211 53,537,400 CATV Ameco, ACO A 17% 1834 1656 1934 754 1,200 $19.800 Cox Cable D 2234 2034 21 25 16 2,530 52,500 Cypress Communications O 20 1834 19 23 12 838 15,400 Entron NRN O 931 931 1054 1034 4 607 6,200 H & B American HBA A 25 26 26 273', 9% 2,956 76,900 Teleprompter TP A 7935 78% 76 83 2331 994 75,500 Television Communications O 17 1654 17% - - 2,090 37,100 Vikoa VIK A 34% 3834 3834 39 q 12% 1,587 60,900 Total 12,742 $344,300 Programing Columbia Pictures CPS N 4334 4434 44 4554 2334 4,701 $206,800 Commonwealth United CUC A 22% 23 23% 24!í 6% 6,087 142,300 Disney DIS N 8654 8334 7934 8654 41% 4,230 336.300

Artists Music -that United Artists $1.6 million as of Sept. 17. ment Co. as well as Cosmos Broadcast- Music International Inc. (UA sub- The deficit was listed in the sale ap- ing. Liberty also plans to acquire, after sidiary) would represent Music Makers' plication filed with the FCC last week. the first of the year, the South Carolina music publishing subsidiaries, Andrew The application showed Capital Broad- National Bank; this acquisition has been Scott Inc. and Renleigh Music Inc., casting's total current assets were $144,- approved by the boards of both com- in foreign subpublishing. Included is 245. Broadcasting assets, as a special panies. Later Liberty plans to file for the Johnny Mathis catalogue, recently item, were listed as $1,170,585 and listing on the New York Stock Ex- acquired by Music Makers, and the total assets were $2,270,467. Total change. Flomar catalogues, also recently ac- current liabilities were $2,664,527 and According to the proxy statement, quired from Scepter Records and long -terns debt was given as $326,991. Cosmos stockholders will rec:ive three Florence Greenberg. Music Makers Liberty common and one Liberty 400 Group is primarily in the business of preferred stock in exchange for each of writing music and jingles in TV and Liberty, Cosmos vote t'ieir shares. Cosmos has 300,000 shares radio advertising. Mark Century, a on reorganization of common outstanding. subsidiary, sells broadcast programing The transfer of Cosmos assets must services. Music Makers went public in A special stockholders meeting of Cos- be approved by the FCC. November with an offering of 155,000 mos Broadcasting Corp., group broad- Cosmos owns TV stations in Colum- shares, (BROADCASTING, Nov. 11, 1968). caster and multiple CATV owner, has bia, S. C.; Montgomery, Ala.; and To- been called for Dec. 20 to vote on the ledo, Ohio and an AM radio station in proposed reorganization with the Lib- Columbia. It also owns five CATV sys- WDCA -TV shows deficit erty Corp. The meeting is to be held in tems (all except one in South Caro- Capital Broadcasting Co.. which has Greenville, S.C. lina), serving almost 7,500 subscribers. sold WDCA -TV Washington to Superior The combination, which involves The proxy statement shows that G. Tube Co. for $1.5 million, subject to many of the same principal stockhold- Richard Shafto, president and director FCC approval (BROADCASTING, Nov. ers (the Hipp family), would put of Cosmos, received $50,000 last year; 4), recorded an operating deficit of under Liberty Corp., Surety Invest- Charles A. Batson, senior vice president

58 (FOCUS ON FINANCE) BROADCASTING, Dec. 16, 1968 Approx. Total Market Shares Capitali- Stock Ex. Closing Closing Closing 1968 Out zation symbol change Dec.I2 Dec. 5 Nov.29 High Low (000) (000) Programing (cons.) Fil mways FWY A 4034 4131 40 42 1634 961 38,400 Four Star 0 644 734 7% 10 5 666 4,800 Gulf & Western GW N 53 5334 5814 6634 3834 11,680 686,200 MCA MCA N 45 45% 45% 53% 43 7,764 351,300 MGM MGM N 4834 47% 4534 55 35% 5,759 263,500 Screen Gems SGE A 43 44 426.4 4434 2254 3,048 172,500 Transamerica TA N 8054 82 86% 87% 4374 28,859 2,489,100 Trans -Lux TLX A 5734 62 65 8334 2154 753 48,900 20th Century -Fox TF N 37 37 3854 40% 2434 7,035 270,800 Walter Reade O 16% 17 165.4 17 7 1,662 27,600 Warner -Seven Arts WBS A 4544 48% 49 4934 2634 3,810 186,700 Wrather Corp. O 1934 1834 19 1934 4 1,710 32,500 Total 89,725 55,257,700 Service John Blair JB O 4934 4734 4934 49% 20 1,080 $53,500 Comsat CQ N 5334 5734 5934 64 4154 10,000 593,800 Doyle Dane Bernbach DDB 0 2834 2934 3034 41 31 2,104 64,200 Foote, Cone & Belding FCB N 1534 1534 15 2031 13 2,157 32,400 General Artists 0 1534 14 1451 26 10 610 8,700 Grey Advertising GRA 0 17 16% 1634 20 12 1,201 19,800 MPO Videotronics MPO A 1431 1534 1531 1731 1034 517 7,900 Movielab MOV A 1134 1134 1234 1734 1134 1.404 17,000 Nielsen N 0 36% 3634 3634 40 27 5,130 187,200 Ogilvy & Mather OM 0 23% 2334 23 23% 14 1,090 25,100 Papert, Koenig, Lois PKL A 661 6% 6% 934 4+4 791 5,400 Wells, Rich, Greene 0 1434 1734 1634 22 15 1,501 24,400 Total 27,585 51,039,400 Manufacturing Admiral ADL N 21% 2234 2134 2534 1634 5,110 $107,900 Ampex APX N 41% 38% 38% 41% 2634 9,629 370.700 General Electric GE N 9534 9834 99% 100% 8034 91,068 9,072,600 Magnavox MAG N 57/4 58% 5734 6234 36% 15,442 887,900 3M MMM N 10834 11131 113% 11934 81 53,793 6,119,000 Motorola MOT N 132 137 140 153% 97 6,122 857,100 National Video NVD A 1534 15% 1631 24% 1134 2,782 45,200 RCA RCA N 4734 4761 48% 55 4431 62,606 3,060,000 Reeves Industries RSC A 6% 734 7 934 4% 3,240 22,700 Westinghouse WX N 72% 7334 7534 78% 59% 38,064 2,869,100 Zenith Radio ZE N 5738 5934 61% 6534 50% 18,860 1,162,200 Total 306,716 924,574,400 Grand total 562,810 537,569,200 St & Poor Industrial Average 116.99 117.42 118.03 118.03 95.05

N -New York Stock Exchange Shares outstanding and capitalization as of Nov. 29 A- American Stock Exchange 0.Over the counter (bid price shown)

$40,600, and Carter Hardwick, senior record Dec. 23. Cox also set March 21 day (Dec. 9) is the same in all major vice president, $30,000. All also re- for its annual stockholders meeting at data as the original registration with ceived retirement benefits. Mr. Shafto corporate headquarters in Atlanta. the Securities and Exchange Commis- owns 19,463 shares of Cosmos; Mr. J. Leonard Reinsch, Cox president, sion (BROADCASTING, Sept. 23), except Batson 1,710, and Mr. Hardwick, 531. estimated 1968 earnings would be about for the addition of third -quarter finan- After the merger Mr. Shafto will own $2.30 -$2.40 per share, less than 1967 cial figures. 58,389 Liberty common and 19,463 earnings of $2.62 per share, reflecting The net income for the nine months Liberty preferred; Mr. Batson, 5,130 effects of the federal surtax and poorer compared with a loss of $4,492,583, or common and 1,710 preferred, and Mr. results in the program production and $7.80 a share in the same period of Hardwick, 1,593 common and 531 pre- distribution division. 1967. Total billings for the nine months ferred. were reported as $501,883,000, of For the nine months ended Sept. Interpublic Group shows which 59.7% came from U.S. oper- ations. Billings for the same period 30, Cosmos had operating revenues, in net of agency commissions, of $6,170,- $1,185,262 earnings last year were $482,686,000. 577; with operating income of $1,379,- The Interpublic Group of Co.'s had a 898; and net income after extraordi- net loss of $201,000 in the third quar- WGN tops revenue list nary items of $323,596. ter, but profits from the first half Estimates of annual revenues of Chi- boosted earnings for the first nine cago area radio stations were published months to $1,185,262, or $2.28 per last week by George Lazarus, Chicago Cox sets dividend rate; share. Daily News advertising columnist, with sees lower earnings The information was contained in WON heading the list for 1968 at nearly '68 final prospectus issued by the Marketing $8.5 million. His other estimates in Cox Broadcasting Corp., Atlanta. has Communications Group for its offering order: WIND, $5 million; wl.s, $4.25 announced a regular quarterly dividend to company employes of $4 million in million; WBBM, $3.2 million; WCFL, of 121/2 cents per share of common 7% convertible, subordinated deben- $2.75 million; WVON, $2.6 million; WAIT, stock payable Jan.15, to stockholders of tures. The prospectus, dated last Mon- $2 million, and WGRT. $850,000.

BROADCASTING, Dec. 16, 1968 59 Financial notes: change of stock valued at $53 million. would be initially owned by Wometco. The merger is subject to approval by Mr. Gleason and others would have in- RCA has declared a quarterly divi- Selmer stockholders. terest in the corporation, which would dend of 25 cents per share on the acquire from Mr. Gleason certain trade Bell Television Inc., New York, which company's common stock, payable Feb. marks and trade names to use in operates subsidiaries in CATV, closed its 1, 1969, to stockholders of record on business. Dec. 16, 1968. RCA also declared circuit and private communications, has dividends of 871/2 cents per share of the announced an agreement in principle $3.50 culmulative first preferred stock to acquire the outstanding stock of U. S. Company reports: and $1 per share on the $4 cumulative Rubber Reclaiming Co., Vicksburg, Capital Film Laboratories, Washington convertible series first preferred stock Miss., in exchange for shares of Bell and Miami, reported record sales and for the period from Jan. 1, 1969 to valued at about $8.8 million. net earnings for the first six months of March 31, 1969, both payable April 1, Gannett Co., Rochester, N. Y., will 1968: 1969 to holders of record on March apply for a listing of its common stock 1968 1967 14, 1969. Earned per share $0.23 $0.09 on the New York Stock Exchange. The Net sales 1,954.211 1,876,424 Reeves Broadcasting Corp. has an- company also declared a regular quar- Net earnings 192,496 81,032 nounced the completion of acquisition terly dividend of 161/4 cents per share, of the remaining 50% interest in Real - payable Jan. 2, to stockholders of rec- Griffiths Electronics Inc., New York, tron Corp., Detroit -based computerized ord Dec. 13. manufacturer of TV tube components, real estate listing service. reported an increase in net sales but a Reeves bought Wometco Enterprises Inc., North the other half of Realtron in the decline in net income for the year earlier Miami, Fla., and entertainer Jackie year. ended Sept. 30: Gleason announced last week that nego- 1968 1967 Directors of Magnavox Co. have tiations are in progress for the forma- Earned per share $0.43 Net sales 5,488.000 4,854.000 agreed in principle to merge with H. & tion of a corporation to engage in the Income before taxes 248.000 343,000 A. Selmer Inc., Elkhart, Ind., musical restaurant and restaurant franchising Net Income 151,000 204,000 Average shares instrument manufacturer, for an ex- business. The majority of the stock oustanding 350,000 320.000

Programing

When the moon comes over the networks Apollo 8's six -day mission scheduled to get around -the -clock coverage on radio and television

If all goes off as planned, man's sched- Telecast plans, (all times eastern): History to look up a "television- celestial uled first trip around the moon next The two moon -casts -in the second telescope system" with which it hopes week will turn into a virtual broadcast- lunar orbit about 8 a.m. Tuesday to actually show the space capsule ing space -a -thon, and Santa Claus (Dec. 24) and the ninth lunar orbit, circling the moon. A hookup of ultra - could well take a back seat to astro- about 10 p.m. -are among six live sensitive electronic equipment will nauts under the heaviest barrage of transmissions planned from Apollo. amplify time exposures taken through coverage ever for a space flight. Two others are to come en route to the telescope by TV camera and record In addition to extended live coverage the moon, about 3 p.m. Sunday (Dec. them on a video disk recorder. In play- of the flight's main events, CBS and 22) about 31 hours into the mission, back on a black- and -white monitor, NBC each have slated an elaborate and 3 p.m. Monday (Dec. 23) about the spaceship is expected to be pin- schedule of more than 40 television 55 hours into the flight. Precise times pointed as a bright white dot on the reports through the course of the lunar for two transmissions on the return moon's surface for about six minutes mission. The Apollo 8 flight is sched- to earth have not been set. as it passes from the light area of the uled for six days. As previously reported (BROADCAST- moon into darkness. All three TV networks will stay on ING, Dec. 9), the black -and -white space Television network coverage of the the air 24 -hours a day throughout the views are scheduled to last from 10 flight will be kicked off by CBS with a scheduled Saturday (Dec. 21) to Fri- to 20 minutes. The three astronauts special prelaunch report from 10.45 day (Dec. 27) mission. The space try aboard the ship will use a special four - to 11 p.m. Friday (Dec. 20). Walter is anything but a gift for network and -a -half pound RCA camera like Cronkite will anchor from the Cape programers, who have had to juggle the one used on Apollo 7. Kennedy space center launch site. slots for coverage into a maze of week- Among the special reporting tools Saturday morning, all three networks end sports and holiday specials. being readied by the networks are a will go on at 7 a.m. with count -down Expected high moment of the trip huge detail model of the moon to be coverage. Lift -off is scheduled for 7:51 -and potential point of conflict be- used by ABC. It also will have George a.m. For ABC, science editor Jules tween Santa -minded children and sci- Smith, a North American Rockwell Bergman at Cape Kennedy and ABC ence- minded adults -are two scheduled Corp. test pilot, outfitted in a space suit Evening News anchorman Frank Rey- Christmas Eve live telecasts from the at the controls of a spacecraft replica. nolds in New York will anchor. Mr. space ship only 60 miles above the NBC will join with the planetarium Cronkite will anchor for CBS, and moon's surface. of the Denver Museum of Natural anchoring for NBC will be David

60 BROADCASTING, Dec. 16, 1968 This announcement is neither an offer to sell nor a solicitation of an offer to buy any of these securities. The offer is made only by the Prospectus.

NEW ISSUE December 11. Pic,: '26,000,000 (maximum) Chris -Craft Industries, Inc.

6% Convertible Subordinated Debentures Due 1989

Convertible into Common Stock at the conversion price of $42 per share. The Company is offering to the holders of its outstanding capital stock transferable "Rights" to subscribe for $21,500,000 (maximum) aggregate principal amount of Debentures at the rate of $100 principal amount of Debentures for each 11 shares of Common Stock, each 11 shares of $1.40 Convertible Preferred Stock or each 22 shares of Prior Preferred Stock held of record at the close of business on December 10, 1968. In addition, the Company is offer- ing $4,500,000 aggregate principal amount of Debentures to certain executives. The Sub- scription Offer will expire at 3:30 P M. Eastern Standard Time on December 24. 1968.

Subscription Price 100%

Copies of the Prospectus may be obtained in any State from only such o f the undersigned and the other several underwriters as may lawfully offer the securities in such State.

Loeb, Rhoades & Co. Shields & Company Incorporated

Glore Forgan, Wm. R. Staats Inc. Goldman, Sachs & Co.

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Bear, Stearns & Co. W. E. Hutton & Co. Bache & Co. Dominick & Dominick, Incorporated Incorporated

Goodbody & Co. Hayden, Stone Ladenburg, Thalmann & Co. Shearson, Hammill & Co. Incorporated Incorporated

BROADCASTING, Dec. 16, 1968 61 Brinkley at the cape with Chet Huntley the Movies to provide for space cover- erage at 10 a.m., ABC at 10:30. ABC and Frank McGee in New York. age, one of them the 10 p.m. live trans- will continue coverage until about NBC will continue live launch cov- mission. That night's film, one of the noon; CBS until 12:30 p.m., and NBC erage through the morning. ABC and "World Premiere" series titled "The until about 2 p.m. "depending on what CBS plan to cut away at 8:30 a.m. if Smugglers," will run until 11:30. NBC develops." the craft is safely aloft. While the ship coverage of midnight mass from St. NBC also tentatively plans a wrap - goes through two scheduled earth or- Patrick's Cathedral- from midnight un- up broadcast of about one hour on the bits, CBS will return to coverage at til about 12:55 a.m. Wednesday, will entire flight "probably before the 11 10 a.m. and ABC at 10:30 a.m. in be followed by another 35- minute spe- p.m. news" Friday. perparation for the scheduled 10:46 cial report on the space flight. Radio coverage of the moon flight a.m. translunar insertion, in which the If schedule changes in the Apollo will be equally extensive. The four third stage of the Saturn launch vehi- mission knock out Christmas Eve cov- ABC Radio networks are scheduled to cle fires the astronauts onto their path erage, NBC will end the movie at 11 carry reports of the lift-off, insertion toward the moon. Once the booster and p.m., go to a half -hour of local station into lunar orbit, earth re -entry and space craft have parted, the networks time and then carry either a half -hour splash -down, plus bulletins and progress plan to end coverage about 11:30 a.m. space flight wrap -up or a half -hour reports on regular news programs. The networks will carry brief prog- Christmas Eve musical special. Timing will be about the same as that ress reports during the day and evening CBS will broadcast a special report of TV coverage. Merrill Mueller and with NBC scheduling a half -hour wrap - from 12:50 to 1 a.m. Wednesday, early Mort Crim will anchor the ABC Radio up following the Saturday I I p.m. news. Christmas morning, as the Apollo pre- coverage. Sunday, NBC and CBS will begin a pares to leave lunar orbit. CBS Radio coverage will be anchored series of progress and special reports. On Christmas Day, the networks will by Reid Collins and David Schou- CBS's will average about five minutes in continue their individual progress- report macher. Mr. Collins will cover the length and be less frequent than NBC's, patterns, plus special coverage of about launch from the cape, then join Mr. which will be one- minute bulletins. one half hour sometime during the Schoumacher in New York. Coverage NBC and ABC also will carry half- afternoon when one of the return -flight times of major flight events will be hour specials at about 3 p.m. when the live feeds is expected. about like those for TV. first live space transmission is due to Thursday networks will again fol- On Tuesday, the radio network goes be made. CBS will video -tape the trans- low their individual progress-report on the air at 4:30 a.m. in preparation mission and broadcast 10 minutes of patterns, plus about a half -hour after- for the moon orbit. During the day it during football half -time. noon broadcast of the expected second there will be progress reports plus addi- Monday, all three networks will con- return -trip transmission. ABC also plans tional coverage of major developments. tinue their progress- report patterns, an on -air evaluation of the flight up to At 12:35 a.m. Wednesday, the net- plus special coverage of about one half - that point by a panel of space experts. work will begin live coverage of the hour at 3 p.m. when the second space It also will insert a one -minute special start of the return to earth. CBS News telecast is scheduled. report on the flight during Journey to correspondents Neil Strawser, Mort At 1 a.m. Tuesday. following the Mon- the Unknown (9:30 -10:30 p.m.). Dean and Mike Wallace will join in day -night Tonight show, NBC will go Friday, NBC will devote the 9 -10 a.m. coverage of the moon -orbit phase. Fri- into all -night coverage preparatory to portion of Today to the Apollo flight, day, the network will take to the air at Apollo's entry into moon orbit about then go directly into coverage of prep- 6:05 a.m. with progress reports at 35 7 a.m. CBS will come on with coverage arations for the splashdown, which is minutes past the hour until 10:35 a.m. at 5 a.m. and ABC at 6 a.m. All three scheduled for 10:51 a.m. in the Pacific when it will go to full re -entry and networks will carry the first live moon about 850 miles south of Hawaii. splashdown coverage. transmission, about 8 a.m. ABC will handle pool coverage of the NBC Radio coverage will be an- Networks will continue their prog- splashdown -the first in the Pacific chored by Russ Ward and Jay Barbree ress- report patterns through the day. from aboard the aircraft carrier USS at the cape and Dean Mell in New ABC as of last Thursday had not Yorktown. Although the capsule is York. Following the launch Mr. Ward scheduled coverage of the second live scheduled to land in darkness, it will be will join Mr. Mell in New York and moon transmission at 10 p.m. Tuesday. only about one -half hour before dawn Mr. Barbree will go to the manned CBS planned to pick it up during its and the capsule and crew are not to be space flight center at Houston. 60 Minutes news program. hoisted aboard the carrier until daylight Tuesday, the network will go on the NBC has scheduled two I5- minute and full TV coverage is expected. air at 12:45 a.m. with a progress re- interruptions in its Tuesday Ni'I,r at CBS plans to begin splashdown coy- port every hour until 6:15 a.m., when they will be every half hour until con- tinuous coverage begins at 9:15 a.m. Inaugural- charge idea is know a launching attempt had taken Wednesday, the network will carry place. live coverage of the restart to earth nothing more than that Reports varied, and the proposal was from 1:30 to 2 a.m. Resuming at 7:15 considered so dead at the inaugural that broadcasters pay for a.m., there will then be reports every A proposal committee that the details had either space they occupy at the forthcoming hour until midnight. Thursday, hourly been mislaid or forgotten, but it was inauguration and along the parade reports will begin at 8:45 a.m. Friday understood that the networks were to route floated as a trial balloon there will be half -hour reports from -gently be asked to contribute funds to com- during negotiations between the in- 7:15 a.m. until 10:15 a.m., when live pensate for space pre-empted by cam- re -entry coverage begins. augural committee and broadcast news- era positions and staff accommodations The Mutual radio coverage will be- men been withdrawn and for- -has that could have otherwise been sold to gin at 7:45 a.m. Saturday and stay live a committee spokesman said gotten, the public. until the craft is in earth orbit. For the last week. The amount at issue was said to have duration of the flight, Mutual will pro- In fact, the trial balloon had so been roughly $140,000, to have been vide five- minute reports during all much negative bouyancy that at least apportioned among the three major critical phases of the mission and will one representative of a network pres- television -radio networks and the monitor the Houston NASA line for all ent at the meetings said he didn't even Mutual radio network. important announcements, which will

62 (PROGRAMING) BROADCASTING, Dec. 16, 1968 be included in the evening The World numbered and charted," was his con- correspondents will assemble in New Today broadcasts at 6:35 p.m. Friday, cluding advice to the purveyors of York for the telecast. Mutual will resume live continuous today's music. NBC -TV's Projection '69 will be coverage about 10 minutes before retro- In making the keynote address to the broadcast live from three continents fire and remain on through recovery. three-day meeting (Dec. 6 -8), held at via satellite Dec. 29, 5:30 -7 p.m. Frank The UPI Audio network will cover t=ie Riveria hotel in Las Vegas, radio McGee will be anchorman in New the lift -off and splashdown live, with consultant Bill Gavin of San Francisco York, aided by Elie Abel, Lem Tucker, Scott Peters, Art Thompson and Jim pointed out that radio and records re- Edwin Newman, Robert Goralski and Russell anchoring from the cape. flect the changing times not only in Herbert Kap!ow. Irving R. Levine will Throughout the flight it will provide programing and in music, but also in report on the Vatican from Rome, daily one -minute progress reports at 10 human relations. "Our music, our songs, Welles Hangen on China from Tokyo, minutes before the hour from 5 a.m. our communications media, all of them and Garrick Utley from Paris. until midnight. interpret some phase of our ohanging NBC conducted its review also by world," he said. satellite in 1966, but last year broad- If radio and record people are not cast from New York. willing to accept the patterns that emerge, he contended, at least they Stations told to be should be aware cf what's happening. "If we are to be responsive to the needs Daley opponents get responsive to times and hopes of the millions of people their hour on television with whom we communicate, we had Leiberson tells radio men better be aware of the changes that are A "reply" program to Chicago Mayor taking place," Mr. Gavin explained. Richard J. Daley's one -hour special on records, to spend time This was the third year such a radio was scheduled to have its premiere not on popularity charts program conference was held under the performance Sunday (Dec. 15) on sponsorship of Mr. Gavin. Generally, Metromedia's five television stations. The one -hour program, produced The more than 750 representatives of the meeting discussed the current prob- by a nonprofit association of film radio stations and record companies lems and the new directions in the makers, Documentary Interlock Inc., from all over the country attending the radio industry. A number of national, under the direction William Bill Gavin radio program conference regional and local awards were given of Jersey, is in two segments minutes presented by the in Las Vegas earlier this month re- out at the meeting's concluding ban- -45 American Liberties the ceived some strong words of advice quet. Among them: WLs Chicago Civil Union and National Mobilization Committee to from one of the top executives in their chosen "radio station of the year" and End the War in Viet Nam, and 15 business. "Stop thinking about product Dan McKinnon, KSON San Diego min- utes prepared by the Youth and start thinking about music," urged (country music station); Lucky Cordell, Internation- Party. Goddard Leiberson, president of the wvoN Cicero, Ill. (rhythm and blues al These groups. along with supporters CBS Columbia Group. "A record is station); Kent Burkhart, WQXI Atlanta of Senator Eugene McCarthy (D- not a box of soap or corn flakes or (top 40 station): and William Shaw, Minn.), had requested the opportunity even bubble gum. It is music ... music KSFO San Francisco (nonrock station), to present their views of the disturb- is so many different things. and can be picked as "radio station managers of ances accompanying the Democratic described in so many different ways, the year." convention in Chicago in August. and can be subjected to so many contra- May- or Daley's version was broadcast Sept. dictory definitions-that is why it is such Yearly reviews planned 15 and 16 on about 150 an important part of our lives." stations (BROADO.STING, Sept. 23). Metromedia The ranking record official of CBS by NBC, CBS; but not ABC at that time agreed to grant an hour to cautioned against slavish devotion to CBS and NBC News correspondents the groups. "charts and catalogues and picks and will present their year-end reviews the Senator McCarthy's supporters are breakouts, release lists and order last week in December, but ABC News represented in the film, but not as a the radio rec- forms." He asked and has dropped the annual program this separate group. ord people in his audience: "Today, year. The ACLU will have 30 prints of the who is really paying attention to the CBS -TV will broadcast Part program available for showing by music itself?" I- .4m "rica and the Wor'd Tuesday. interested stations. Requests for the Mr. Leiberson expressed conviction Dec. 31 (10-11 p.m. EST), and Part program are being processed by Bar- that "something wonderful is happen- Il -The Nation Wednesday, Jan. 1 ton Clausen in the ACLU's national ing to music," pointing out that the (after the Cotton Bowl game, approx- office. 156 Fifth Avenue, New York variations of music no longer are imately 4:30 p.m. EST). 10010. phone (212) 989 -7702. Mr. "compartmentalized and hermetically Participating in the first program, Claus-n said the ACLU is urging all sealed off from one another." Instead, rroe.errted by Eric Sevareid, will b° t'-e stations that carried Mayor Daley's old beliefs have broken down and chief European c: rrespondent Charles s "ecial to broadcast the "reply" pro- different kinds of music are being al- Collinrwood. UN correspondent Rich- gram as well. lowed to interact on one another. ard C. Hottelet, Peter Kalischer (Par- A tale of the orosram is also avail - The key to understanding and achiev- is), diplcmatic correspondent Marvin abl- t"ro,gh Reeves Videotape Center, ing the best results with today's music Kalb, Morley Safer (London) and 101 West 67th Street, New York. on radio and on records, according to David Culhane (Vietnam). Stations in areas served by Metro- Mr. Leiberson, is to stay away from the Walter Cronkite will moderate the media outlets will be permitted to re- statistics and popularity charts as much second show with Mr. Sevareid, con - broadcast the program 24 hours after as possible. "I ask you to spend every gressi; nal correspondent Roger Mudd, its original telecast. The Metromedia minute you possibly can listening to the Political correspondent Mike Wallace, stations are WNEW-TV New York, records that are not on the charts," he White House correspondent Dan Rath - KNEW -TV San Francisco, wTTG(Tv) s'ressed. "Don't play it safe all the time r Dani-I Schorr (vreat society) atri Washington, KTTV(Tv) Les Ange'es with the reccrds the are listed and Jo"n Laurence (unrest in cities). The and KMRC -TV Kansas City, Mo.

BROADCASTING, Dec. 16, 1968 63 FCC intrudes on territorial exclusivity Broadcasters say proposed rule would disrupt established practices, curtail programing

The FCC's proposal to limit the scope of these stations to offer competitive by the Copyright Act. According to of territorial exclusivity agreements be- programing would be seriously handi- Meredith, "the program supplier has tween television stations and nonnet- capped," it was argued. the exclusive right to license the broad- work program suppliers continued to Other comments also praised the cast of its programing on terms that draw fire from broadcasters in com- free -enterprise status quo as the best will protect the value of the copyright ments filed with the commission last option. WHIM -Tv Lansing, Mich.; WDSM- on the program as well as protecting week. TV Superior, Wis.; WCYB -TV Bristol, the value of the program itself. The The National Association of Broad- Va., and WSJS -TV Winston -Salem, N. C., value of one is inextricably intertwined casters and six licensees were unani- in separate but similar filings, said that with the value of the other." Since ad- mous in their opposition to any rule the commission had relied upon an ar- herence to the copyright law requires on the subject. Some said that, if a bitrary and unrealistic equation of exclusivity provisions, Meredith said, rule is adopted, it should be less re- political boundaries and station mar- the commission would be "powerless" strictive than the commission's pro- kets. For example, according to wsas- to enforce its proposal. posal. TV, the rule would allow it to contract The proposed rule would limit terri- for exclusivity only within Winston - torial exclusivity agreements involving Salem, when in fact it serves a much WTOP switches format nonnetwork programs to the commu- larger market that also includes the nity of license of the station involved. cities of High Point and Greensboro, to all news in February Its aim is to make additional syndicated both North Carolina. The commission's WTOP Washington will expand its news and feature -film programing available proposal could therefore undercut a sta- and information service to 24 hours in to small- market television stations. tion such as WSJS -TV in the heart of its early February, according to Larry H. The commission acknowledged when own market, the comment said. Israel, chairman of the board of Post- it issued the proposal that it had little The WDSM -TV and WCYB -TV filings Newsweek Stations. information on which to base a rule, added that the question of exclusivity Currently only WAVA Arlington, Va., but added that the wide variety of cannot realistically be separated from is operating with an all -news format in agreements now in existence, coupled CATV questions. They recommended the Washington area. The details of the with the interest of the public in ex- that the commission postpone further new WTOP format are still to be worked tending the availability of "desirable consideration of its proposal pending out, but the station undoubtedly will programing," led it to the conclusion an extensive inquiry into cable's re- rely on the facilities of CBS Radio, with that some restrictions might be neces- lationship to the program distribution which it is affiliated, plus the resources sary. The proposed rule would parallel process. of the Washington Post and Newsweek one now governing exclusivity arrange- Meredith Broadcasting Co. included magazine. ments for network programing (BROAD- among its arguments the contention that Peter V. O'Reilly, vice president and CASTING, May 13). program suppliers are protected from general manager of WTOP, is expected Opposition to the proposal centered regulations such as the FCC proposal to announce new staff appointments around what the broadcasters regarded within the next few weeks. as an attempt to tamper with matters The station has long featured an ex- properly left to the discretion of the Lassie puts paw to new tended block of news in the 6 -10 a.m. market. NAB called it "an unnecessary three -year CBS contract and 6 -7:30 p.m. time periods with talk intrusion into an area where established and call -in programing in most other market practices have proved workable The half -hour Lassie TV series, now in periods. But a change to news and in- and where there has been no demon- its 15th season on CBS -TV, will be formation 24 hours a day will force the strable public -interest need for regula- coming home to the same network at station to drop American Airlines' tion." least through the 1970 -71 season. The Music 'til Dawn, from 11:30 p.m. to The "facts of life for television broad- Wrather Corp., diversified Beverly Hills - 6 a.m. WTOP had already allowed its casters," NAB said, dictate that sta- based entertainment service company option to drop on Washington Senators tions must have program exclusivity for that owns the series, has concluded a baseball games (BROADCASTING, Dec. a "reasonable period of time" in their new three -year agreement with CBS. 9) and it dropped University of Mary- service area in order to maintain their The agreement, retroactive to October land football and baseball games. audiences and, correspondingly, the 1968, calls for continuance of the series advertising revenues which are their through its 17th season. The contract lifeblood. NAB added that the com- covers 26 programs being filmed this WLIS charged on copyright mission has itself described the exclu- season and additional films to be pro- sivity principle as "an entirely appro- duced for the 1969 -70 and 1970 -71 The American Society of Composers, priate and proper way for program seasons. This would probably make Authors and Publishers has announced suppliers to protect the value of their Lassie the longest running first -run that seven of its members have filed product and for stations to protect their filmed program in television history. suit in the U. S. District Court of Con- investments in programs." Campbell Soup Co., which has spon- necticut against WLIS Old Saybrook, Not only would the proposed rule sored the series since it began on tele- Conn., alleging infringement by the disrupt this established practice, NAB vision in September 1954, will continue station of their copyrighted songs. They said, but it would also "emasculate" as a major sponsor for the term of the asked the court to restrain WLIS from many of the very stations it is designed new agreement. The program is cur- performing the songs in the future and to protect. "Without a reasonable meas- rently seen every Sunday night on CBS - to award damages of not less than $250 ure of protection for the programs TV and is also being shown in 22 other for each unauthorized performance, in which they have invested. the ability countries. plus court costs and attorneys' fees.

64 (PROGRAMING) BROADCASTING, Dec. 16, 1968 We didn't sell Perry Ury on automation.

A thing on the late, late movie did.

"We call our system 'R -KO, the shy but friendly robot'," says Perry. "You simply tell the system what to do and when. It does it. It even logs what it has done and when." Perry Ury has a Gates Automatic Tape Control System designed for the program requirements of WRKO -FM, a 100 % -automated contemporary music station. Yours are undoubtedly different. So Gates has a wide choice of basic automation systems, one of which can be adapted to your programming for more profitable broadcasting. As a matter of fact, we may be able to get you fully automated for around $65 a week. We're all experienced broadcasters so we understand budgets as well as program requirements. The idea is worth a phone call, isn't it? Why not dial (309) 829 -7006 right now? Or jot down your name, station and address on this ad and mail it to us.

Perry 5. Ury, V. P. & Gen. Mgr., WRKO -FM, Boston, Massachusetts

HANNIs GATES Ow AUTOMATIC TAPE CONTROL DIVISION 1107 East Croxton Avenue Bloomington, Illinois 61702, U.S.A.

BROADCASTING, Dec. 16, 1968 65 Nixon plays to big audience CBS's Shakespeare gets credit for idea; cabinet show rerun by CBS on West Coast

President -elect Richard M. Nixon's and 37 share for CBS, compared to Wednesday (Dec. 18) with the presi- "cabinet show" provided another first in 16.9 and 31 for NBC and 8.3 and 15 dents of various news organizations, in the electronic media's public affairs cov- for ABC. Mr. Nixon's presentation order to "discuss further from the side erage-a mass cabinet -appointment an- started at 10 p.m. (EST) with the net- of the media as well as the side of the nouncement for a mass audience. The works filling in with news analysis until government as to how to get more of Wednesday -night program (Dec. 11) 11. The Arbitron measurement was for this information out." was seen by an estimated 50- million to the 10 -10:30 p.m. period. 60- million Americans on TV. Bas:d on the same Arbitron, NBC Commission serves Credit for the innovation in cabinet res:arch meanwhile estimated 60 million subpoenas announcements was generally given to people watched the Nixon presentation. to networks Frank Shakespeare. president, CBS Tele- NBC claimed the CBS audience figure Subpoenas were issued last week to vision Services division, who was said was boosted by a double showing ou the three television networks by the to have suggested the approach to the the West Coast -first live at 7 p.m. President's Commission on Violence, Nixon forces. (PST) and a repeat at 10 p.m. (PST). but what they called for could not be The one -shot announcement of all NBC and ABC broadcast the program determined exactly. the cabinet appointments (see page 50) just once. NBC's full -hour Arbitron The orders called for the networks was picked in lieu of the more con- rating gave CBS 19.3. NBC 17.2 and to provide the commission's staff with ventional series of announcements on ABC 8.5. detailed information by the middle of the grounds that a simultaneous an- this week when the network presidents nouncement would have a more dra- Nixon to increase and news chiefs are scheduled to ap- matic impact, be seen by more people pear to discuss violence on television. and allow the whole cabinet to be judged news sessions -Klein A network source indicated that the as a team rather that by selective focus Herbert G. Klein, director of com- subpoenas called for the delivery of on the individual members. munications for President -elect Richard news film clips of the Chicago riots Mr. Shakespeare was on loan to the M. Nixon, leans toward numerous news last August during the Democratic Nixon camp during the campaign, serv- conferences for Mr. Nixon but indicates national convention. A commission ing as a media adviser. His suggestion they will not be telecast on a regular source, however, said the subpoenas for the cabinet program was said to basis. were issued only because it was seeking have been accepted promptly by the Anpearing on NBC -TV's Meet The business information that the networks Nixon group shortly after the final Press on Dec. 8, Mr. Klein said plans might be hesitant to disclose for com- cabinet decisions had been made. Mr. for the exact news conference format petitive reasons. He emphasized that Shakespeare helped set up the coverage, had "not been formalized," then he the commission has received complete renorted William Crawford, CBS News added: cooperation from the networks. Washington bureau, who was pool pro - "But basically there will be numerous duc -r for the program. press conferences. Some will be tele- PBL to air controversy Mr. Crawford said he had three days' vised but they won't be at a set date. on news bias on NET notice for the coverage, which was more I think it would be a mistake for him than am -,le. During preparations, he to say, 'l will have one every Thursday.' The controversy over alleged network news said, Mr. Shakespeare provided liaison for example. So there's a lot more ad- bias will be examined by the Public between the Nixon group and the news- vantage to talking with reporters or Broadcast Laboratory in its men and seemed to be the most knowl- talking with the American people when fourth broadcast Sunday. Dec. 22. on the National edoeab'e about the Nixon plans. there is a point to be made. I think Educational Television The three commercial TV- networks' you make better use of the President's network at 8 p.m. (EST). " resentation of the Nixon cabinet by the tim- that way." PBL has titled its presentation, The Pr- -idcnt -elect drew a total audience of In rely to another question. Mr. Whole World is Watching, the slogan mo-e than 50 million neonle. ac'ording Klein said that various polls indicate chanted by demonstrators in Chicago to CBS projections. CBS had ordered a that a "credibility gap" exists in the during the Demccratic national con- vention. s "ecial Arbitron national overnight U.S. w'th respect to governmental in- The networks' coverage of that measurement. The results of the study, formation. In this connection, he re- event triggered outcries in the federal government CBS officials said, were a 20.1 rating '-ealed, he has called a meeting for and elsewhere of biased reporting. Participating in the program will be CPB finances coverage discussion and commentary following network newsmen Walter Cronkite, Mr. Nixon's broadcast was also financed David Brinkley, Frank Reynolds. Mike of Nixon broadcasts by the gov =rnment corporation. Wallace. Sander Vanocur, and John The only grant officially announced Chancellor: network news chiefs Rich- Allocations from the Coro. for Public so far is $150,000 to NET's Black Jour- ard S. Salant of CBS. Reuven Frank of proad.asting are beginning to appear in nal (BQOADr.ASTI .G. Dec. 9), but it was NBC and Elmer Lower of ABC; col- the world of public television. learned CPB is lanning to award un to umnist Drew Pearson. FCC Commis- Presid-nt -elect Richard Nixon's an- S I0.^00 to each noncommercial station sioner Nicho'as A. Johnson; Senato- rouncem °nt of cabinet an-ointments that applies. The six regional education- John O. Pastore (D- R.1.); House last Wednesday t D-c. 11) wis carried al networks will receive grants on a sim- Minority Leader Gerald Ford (R- Mich.): by non ^ommercial WETA-TV Washington ilar basis. A'l noncommercial television and John Fischer counsel to Senate on a sr,ecial grant from CPB, and Na- stations were -'otified by letter last week Minority Leader Everett Dirksen. tional Educational Television's one -hour that grants would be forthcoming. PBL will analyze the question of

66 (PROGRAMING) BROADCASTING, Dec. 16; 1968 whether television news should be cen- sored in the U.S., and will briefly com- Cox recruiting pressure groups pare this country's system with those of England and France. One of the interviewers on the pro- He openly seeks their intervention gram, Robert MacNeil, author of the recently published The People Ma- in high -court First Amendment test chine: The Influence of Television in American Politics," has been asked to With the FCC preparing for a last - of the industry." Commissioner Nicho- testify before the President's Commis- ditch stand in the Supreme Court in las Johnson made the same charge in a sion on the Causes and Prevention of defense of its fairness -doctrine and per- speech last month (BROADCASTING, Nov. Violence. sonal- attack rules, FCC Commissioner 18). Commissioner Cox rejected it in- Kenneth A. Cox has called on the sofar as it suggests "corruption or in- CBS report public to rally to the commission's side timidation." `Hunger' in the court fight. The bulk of the commissioner's prompts committee probe The commissioner issued the call speech, however, aimed at encouraging while urging listeners and viewers to his audience to take a more active role Another congressional investigation of support the commission, as well as those in seeing to it that broadcasting does material in a television program came members of Congress "who work for more than it does now "to realize its to light last week -this one involving better broadcasting," as an antidote to potential as a medium for improving members of the Federal Bureau of In- the pressures the commission receives us and our society" -and providing vestigation on loan to the House Ap- from broadcasters and their friends. advice on how to become more active. propriations Subcommittee -as commit- One way the public, through its var- He called for pressure on both broad- tee staff members confirmed that ious labor, religious, civil- rights and casters and the commission. probers had been looking into a con- other organizations could provide such He urged his audience to get to know troversial documentary produced by support now, he said, in a Dec. 5 speech the broadcasters in their home towns, CBS entitled Hunger in America. in West Palm Beach, Fla., "is in the to learn the needs and resources of The program, aired May 21, prompted form of support for the FCC's position those communities, and to become fa- criticism by the Department of Agricul- in the critical litigation involving the miliar with the public's "rights" in mat- ture, whose food programs were seen constitutionality of the fairness doctrine ters affecting broadcasting. Support as maligned by errors and suppression and our personal- attack rules." broadcasters when they do good work of facts on the program, and by Rep- The commissioner told BROADCAST- and defend them against unfair charges resentative Henry B. Gonzales (D- ING last week he was suggesting specifi- (by the local newspaper competitor, for Tex.), whose district provided some of cally the filing of a friend -of- the -court instance, "or perhaps even the FCC "), the scenes of poverty depicted. Mr. brief by various public groups, once the commissioner said, but criticize Gonzales led a series of attacks on the the Supreme Court-as it is expected them when they don't-and don't be program in speeches on the House to do- agrees to review a lower court "too thankful for too little" in the way floor. decision holding the personal- attack of public service. The investigation has been con- rules to be unconstitutional (BROAD- The commissioner's advice extends ducted on behalf of the Agriculture CASTING, Sept. 19). The decision also to the point at which members of a Subcommittee of the Appropriations cast doubt on the legality of the fair- community have decided, over a period Committee. A staff member said he ex- ness doctrine itself. of time, that their local broadcaster pected that a report of the investigation The United Church of Christ, which "can't or won't serve the public interest will be made public, probably sometime forced the FCC to designate the license- and comply with our rules and policies," during next spring's appropriations renewal application hearing of wt.BT- and have undertaken "an effort to get hearings. He said that reports concern- (Tv) Jackson, Miss., for hearing on a his license revoked or to get adverse ing controversial matters of consider- fairness -doctrine question, among other action on his next renewal." He said able public interest have been, as a issues, is preparing to file such a brief. care should be taken in building a rec- rule, released by the committee in the A number of other church groups are ord (including correspondence with the past. expected to join in it, according to Dr. station and, if program service is an The aide said the practice of assign- Everett Parker, director of the Church issue, monitoring of its programs) and ing FBI men to the committee for in- of Christ's office of communication. in filing "a detailed and specific plead- vestigations began years ago when it Commissioner Cox, who was speak- ing to bring the matter to the commis- was determined that permanently as- ing to the National Conference of sion's attention." signed investigators became so attuned Christian Broadcasters, said it is "im- Commissioner Cox said the public to the chairman's predelictions that portant" that the Supreme Court know should apply pressure on the commis- reports tended to become biased accord- that the fairness doctrine is not just the sion as well as the local broadcasters. ing to the investigators' ideas of what whim of seven FCC commissioners, but "Bring matters to our attention you the chairman wanted to hear. that it represents a policy for promoting think we should act on-and then you The FBI men, who are on leave from the use of radio and television for so- should press for such action," he said. the bureau and under the direction of cial purposes which is widely supported And when the commission acts "against the committee, are assigned on a rotat- by the public. "I certainly don't think the public interest -or doesn't act at ing basis. the Seventh Circuit Court [of Appeals] all-" complaints should be lodged The present investigation into the which invalidated our personal- attack with Congress. "Take us to court," he Department of Agriculture's food pro- rules had any such understanding of added, "if we improperly dispose of grams and those programs' critics is the matter." proceedings in which you are involved." looking into the factual accuracy of In calling for public support for the The commissioner who frequently several other published articles as well commission, the commissioner said the finds himself in the minority on the as the CBS program. The aide said he pressures to which broadcasters and commission in controversial issues, did understood that the active phase of the their friends now subject the agency some "special pleading" by suggesting investigation was substantially complete. lead to the charge that it is a "captive that the public "may find it appropriate

BROADCASTING, Dec. 16, 1968 67 NBC -TV first in NTI's, Program notes: on the Monday-Friday, 10:30 -l1 a.m. EST Concentration. Household series CBS Radio will begin but it's a photo call a new series Monday, Dec. 30, Dimen- Rossellini documentary NBC News NBC-TV had a slight lead in the sion at Home, with Allen Ludden and will present the first film Italian Produc- Nielsen Television Index ratings for Betty White. The household informa- er- Director Roberto Rossellini has made the week of Nov. 25 -Dec. 1, averaging tion series will be broadcast weekdays, for American television. Roberto Ros- a 20.6 to CBS-TV's 20.5 and ABC - 9:10-9:15 a.m. EST. sellini's Sicily, Portrait of an Island will TV's 14.8. NBC-TV also has an edge Acquires TV rights Winters /Rosen be shown Sunday Dec. 29. 10 -11 p.m. in post -premiere -week season- to-date Distribution Corp., Los Angeles, a di- EST. The documentary will include re- averages with 19.8. The CBS-TV and vision of Winters /Rosen Productions, creation of historical events. ABC-TV averages are 19.5 and 15.6, has acquired syndication rights to 156 respectively. Package of bowls Empire Sports Pro- episodes of Roger Ramjet. The cartoon Specials and movies highlighted the ductions, Keeseville, N. Y., is offering series currently is seen in more than top -20 list. four post- season football bowl games CBS -TV's Ann Margret, 100 U. S. and in 20 foreign markets. Miss Teen -Age America for local radio station sale. On Christ- and Frank New host television's longest - Sinatra and NBC -TV's Bob Hope spe- Network mas Day from Miami, the North - cials all placed the running daytime game show, Concentra- South Shrine game; Dec. 30, the first in top 10, and NBC - TV's Monday and tion, will lose Hugh Downs, who has Peach Bowl game from Atlanta; the Tuesday movies ( "Charade" and "Something for been its host since its premiere on first American Bowl game from Tampa, a Lonely Man," world premiere) NBC -TV in August 1958. He will be Fla., on Jan. 4. and the Senior Bowl and the CBS -TV Friday movie ( "North by replaced by Bob Clayton who has been game from Mobile. Ala., on Jan. 11. Concentration's regular announcer as Northwest ") ranked 16th, 18th and well as a substitute host. Mr. Downs Conservation series Richter McBride 19th, respectively. will continue as host of NBC's Today Productions Inc., New York, is devel- NBC -TV's Rowan and Martin's show. In addition, next year he will oping a series of TV specials in co- Laugh In, (first place), Julia, Dean be host of a series on NBC-TV of one- operation with The Conservation Foun- Martin and Bonanza helped push that hour specials. Wayne Howell will take dation and the Sierra Club, a conserva- network to the top during the week. over for Mr. Clayton as new announcer tion group. Gomer Pyle, Gunsmoke, My Three Sons, Ed Sullivan and Jackie Gleason contributed to the CBS -TV rating. ABC -TV's lone top -20 entry was to support a minority on the commis- dent for finance of General Mills on FBI. sion by pushing the majority to accept, leave to aid the Nixon presidential cam- or move toward, the minority's posi- paign. He has had no experience in the ABC -TV to drop service tion." entertainment or communications in- dustry. in prenoon 90 minutes The possible selection of an outside ABC -TV will eliminate network pro- MGM selects Polk general businessman to head the major graming service in the 10:30 a.m. -noon production company stirred wide debate period starting Jan. 2. as new president in the industry which traditionally has The Dick Caven Show, now in that relied upon insiders for leadership. Ap- time slot, is being dropped because of Despite inexperience, parently in answer to this, at the same poor ratings (BROADCASTING, Dec. 2). Bronf am-endorsed time Mr. Polk was elected. the board The network does not plan to provide also voted to elevate Benjamin Melniker any regular service before noon at least candidate gets the job to executive vice president of the com- until October 1970. pany. ABC apparently feels it should con- The lengthy and highly publicized fight Mr. Melniker, vice president and centrate instead on clearing up delay over the presidency of MGM finally general counsel of MGM since 1956, problems with its affiliates on programs ended last week with victory for liquor started work in 1930 as an usher for fed during the 12 -4:30 p.m. period. magnate and principal stockholder Ed- Loew's theaters (then part of MGM), A group of the network's station re- gar M. Bronfman, with minor com- and has been with the company ever lations executives are traveling to the promise. since except for six years when he was affiliates with a presentation outlining The MGM board Tuesday (Dec. 10) in private law practice. the strength of ABC's game show- elected Louis F. Polk Jr., a member Mr. Bronfman had long sought to re- soap opera blocks and high hopes for preparatory to becoming president and place current MGM President Robert Let's Make a Deal. moving over from chief executive officer of the produc- H. O'Brien, arguing that under Mr. NBC -TV Dec. 30. tion company following the annual O'Brien's leadership the company had Some sources said ABC will refuse stockholders meeting Jan. 14. The ac- concentrated on movie production with- proposals to carry the taped programs ceptance of Mr. Polk came six days out exploring diversification into re- in time slots prior to noon, as of Jan. after a deadlock among board mem- lated fields. 27, and will consider delays after 4:30 bers, some of whom maintained they Mr. O'Brien will become chairman of p.m. only if the stations tape the pro- did not know enough about the 38- the board following the stockholders grams themselves. year-old financial executive who had meeting, which was postponed from this been recommended by a special presi- Thursday (Dec. 19) because of the de- Tele -Color Productions dential selection committee (BROAD- lay in deciding upon Mr. Polk as a CASTING, Dec. 2). member of the board. opens in Washington area Mr. Bronfman was head of the selec- To make room for Mr. Polk on the Establishment of Tele -Color Produc- tion committee, which pushed for speedy board, General Omar N. Bradley re- tions, offering complete TV production approval of Mr. Polk after reportedly signed, saying he had moved to Cali- facilities in the Washington area, has finding him through an executive- search fornia and could no longer devote the been announced by Charles F. Riley. company. Mr. Polk had been vice presi- necessary time to board participation. Mr. Riley, formerly vice president of

68 (PROGRAMING) BROADCASTING, Dec. 16, 1968 The big AM Swing is to Schafer Automation

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The big swing in AM is to Schafer. And for good reason. With a Schafer Broadcast Automation System you program by category. Your format can be rock and roll, country - western, contemporary, mod, middle of the road or any other music you can think of. And you can even vary the mood. Up tempo. Down tempo. Medium tempo. Instrumentals. Vocals. Without ever repeating a musical sequence. Your Schafer system never fades out, or chops off events. And with 18 to 25 spots an hour you become profit- oriented fast. The magic of Schafer -land can be yours for as little as $55 a week. And with Schafer instant credit approval you can be automated real soon. scha fer Schafer Electronics, 9119 De Soto Avenue, Chatsworth, California 91311 (213) 882 -2000 A division of Applied Magnetics Corporation Logos Inc., Arlington, Va., said his new TV, cable TV and other areas, includ- Robert H. Jacobson, producer, KBHx -Tv center will offer a fully equipped color ing those not related to the communica- San Francisco, and Lucyna J. Migala, studio and mobile equipment services tions arts. producer and reporter for NBC News, to advertisers, agencies, stations and Other key appointments announced Chicago. networks. last week by Mr. Quaal included eleva- He will offer preproduction and post - tion of Alexander C. Field Jr., manager Kirschner suits terminated production facilities for black -and- of public affairs, WGN -AM -TV Chicago, white, color, 16mm, super -8mm film to same post for WGN Continental sta- Don Kirschner, ousted president of transfers as well as high -band and low - tions group; Eugene C. Filip, WGN -TV Columbia Pictures' and Screen Gems' band tape dubbing. director of news, to WON -AM -TV man- subsidiaries in the music -publishing and Tele -Color Productions is at 1108 ager of public affairs, and Robert D. recording fields, has settled his differ- Oronco Street, Alexandria, Va. 22314. Manewith, WGN director of news, to ences with the motion -picture company Phone: 683 -3203. manager of news for WON- AM -TV. and its TV subsidiary and all claims and counterclaims in the pending liti- gation have been withdrawn, it was an- WGN Continental starts Newsmen given $2,000 grant nounced last week. national news buildup Two television newsmen are among 11 Mr. Kirschner filed suits in March print and broadcast journalists who 1967 against Columbia and Screen Bruce Dennis, vice president of news, have received a $2,000 fellowship for Gems totaling about $40 million, claim- WGN Continental stations, has been ap- study at the Washington Journalism ing breach of contract. Screen Gems pointed by Ward L. Quaal, president of Center next year. The newsmen will and Columbia Pictures countersued, WGN Continental Broadcasting Co., to attend over a four -month period semi- contending that Mr. Kirschner had work on expansion of news operations nars conducted by Washington report- interfered in the affairs of the Monkees, in all WGN Continental markets and ers, government officials and congress- a rock -and -roll group in a half -hour especially news from Washington and men as well as work on investigative film series on NBC -TV and recorded on New York. Mr. Dennis also was named projects or with news bureaus. various Columbia -Screen Gem record chairman of the expansion committee The individual $2,000 grants awarded labels. Terms of the out-of -court settle- designed to explore potentials in radio, by the Center went to TV newsmen ment were not disclosed.

International

is, stations in each country that will be of the higher Canadian cost. He pointed It's all over permitted operations that would other- out that studies of TV- commercial costs but the ratifying wise be banned by the treaty. show that in the U.S. they run about Americans familiar with the treaty 10% of the total expenditure made on a also say it has provisions that big company's advertising U.S., Mexico sign treaty will make budget, while it simpler to police and to administer. in Canada the figure is about 20 %. In as prelude to final Among other things it contains a con- many cases where commercials were blessings of senates ductivity map and provisions facilitat- needed in both English and French, Mr. ing the manner in which each country Hart said, there is no easy translation notifies the other of new operations. and an entirely different commercial The U. S. ambassador to Mexico and The treaty, signed in Mexico is needed in French to obtain a simi- the Mexican minister of communica- City by U. S. Ambassador Fulton Freeman lar impact. tions wound up more than two years Jr. and Minister Antonio He said costs for studios, technical of negotiations between their countries Jose Padilla Segura, for five year periods facilities and for talent appear to run last week by signing treaty govern- beyond a the started tremination unless about the same levels as in the U.S. ing date U. S. and Mexican use of the either Mr. Hart appeared before the CRTC standard radio band. side denounces it or it is renegotiated. It replaces a treaty that in connection with a brief filed jointly The treaty, which still faces ratifica- was signed on Jan. 29, 1957, and ex- by the Association of Canadian Ad- tion by the senates of both countries, pired on June 9, 1966. Its provisions vertisers and the Institute of Canadian is expected to be released early this were continued in force by special Advertisers on a second Canadian TV week, following final checking of the agreements. service in areas where only one station signed document with working drafts is now available. in Washington. Mr. Hart said a check of the 20 However, it is known that the treaty Canadian commercials biggest advertising agencies in Canada would allow presunrise operation by expensive cost item during October showed that "better some 260 U. S. daytime -only stations than 60 %" of the TV commercials on Mexican clear channels, as well as TV- commercial costs are about twice as they had on the air at that time were post- sunset operations (until 6 p.m. high in Canada as they are in the made in Canada. local time) by a relative handful of U.S. in terms of the percentage of a At an earlier hearing the Association Mexican stations on U. S. clear chan- company's total advertising budget, ac- of Canadian Radio and Television Art- nels (BROADCASTING. Dec. 9, 2). cording to Ralph Hart, a Lever Bros. ists had called for a ban on all foreign - It also permits some 20 class -IV sta- advertising executive. made commercials in Canada to allow tions on either side of the border to Mr. Hart told the Canadian Radio- Canadian performers more earning increase their power from 250 w to 1 Television Commission in Ottawa that scone. kw. And it contains agreements on the need to prepare commercials in both CRTC Chairman Pierre Juneau in- some 60 so- called special cases -that English and French is a significant part quired about reports that some Canadian

70 BROADCASTING, Dec. 16, 1968 agencies import actors "at great cost" make their claim stick. sponsorship of Ron Basford, minister to produce TV commercials in Canada. The law- written in the hey -day of of consumer and corporate affairs. Mr. Hart admitted this had happened the player piano roll -now declares An official of his department said the but said he felt most advertisers would that "records, perforated rolls, and bill followed the formation of Sound "very much prefer" to use Canadian other contrivances by means of which Recordings Ltd., a company he said was acting talent whenever it was possible. sounds may be mechanically repro- set up by the major recording com- duced," are protected by copyright as panies to collect the copyright fees they though they were in themselves musical, claim under the existing law. TV -set imports up literary or dramatic works. The charges would be levied against by 50% over '67 The amendment would declare that all broadcasters, theaters using recorded this copyright on records and other such music, and companies selling back- TV- receiver imports -almost entirely contrivances would cover only the right ground music services to factories and from Japan-surged ahead almost 50% to "reproduce any such contrivance or commercial establishments. in dollar volume over last year's com- any substantial part thereof, in any In the case of the Canadian Broad- parable nine -month period, the Elec- material form." casting Corp., one source said the charge tronic Industries Association has re- If passed by the Senate, the bill will would run to four cents per person, or ported. EIA gives Japan 92.3% of total go to the House of Commons under the more than $800,000 a year. import sales for the first three quarters of 1968. Total television receiver imports climbed from $85 million a year ago to $127.3 million in the like period this Who delivers the year. Color -set imports-which caught fire in the third period, outselling the first six months by 10.9% in the ten -inch -and -larger category- posted an nation's 16th largest 87% increase for the full nine -month period, compared to 1967. EIA notes that Taiwan is edging into drug market? import figures for small- screen black - and -white sets, shipping 40,007 units in the first nine months this year. Last year, the comparable figure was zero. In 10-inch and larger monochrome sets, Taiwan raised its volume from 10.000 to 167,000 units for the period. Dollar volume jumped I2 -fold to $6.6 UJH million. DES MOINES Exports for electronic products con- tinue to substantially lead imports, but constitute mainly components and non - ...that's who! consumer- market devices. About half of import volume, however, is in the consumer -product sector. Exports to- taled $1.5 billion for the first nine $1,863,000 more than Newark! months, up 13.2% : imports totaled $934 million, up 36.6 %. $75,279,000 more than "metro Des Moines "!

Recording firms OUR P.M.A. PROVES IT! WHO's "Prime Market Area" (PMA) includes 79 Iowa coun- seek royalties ties surveyed in our latest 93- county area Pulse. In any category our PMA statistics prove WHO delivers this rich But bill is presented in Iowa market that deserves to be on your "top 20" list. We're more than "metro Des Moines ". Canadian Senate to rebuff their aims WHO P.M.A.e Metro Des Moines Retail Drug Sales $92,575,000" $17, 296,000 A bill has been introduced by the Cana- Retail Drug Outlets 769 96 dian government in the Senate to head Population 1,911,000 280,400" off a move by the major music record- ing companies to charge royalties on Sept. -Oct, 1966 93-County Area Pulse the public use of their records. 1967 .Survey of Buying Power Royalties now are paid by broad- casters and other public entertainment concerns to the composers and authors of musical and dramatic works, but not RADIO Des Moines, Iowa to the recording WHO companies. 1 -A Clear Channel 50,000 Watts Ç ' The recording companies have long claimed they should receive royalties under an old section of the Copyright BLAIR ttjRADIO National Representatives Act. But they have not been able yet to

BROADCASTING, Dec. 16, 1968 71 ented House Commerce Committee triumphed at the FCC, the inevitability basic policy on feature films in certain staff member who said he was "indig- of controversy was acknowledged when unusual cases. These include cases nant" over the new rules. the commission decided not to make where a particular film has narrow Formal Congressional opposition to the rules effective for six months, in appeal, or where it contains subject subscription TV dates back to 1958, order to give Congress a chance to act matter that free television might find when House Commerce Committee and to provide for the likelihood of unacceptable. Other exceptions might hearings held under Oren Harris, for- judicial review. occur when a film owner simply de- mer committee chairman and an out- Under the new rules, pay TV stations clines to sell his product to free TV- spoken opponent of pay TV, resulted in may be established without a substan- as, for example, when he has what ap- a committee resolution adamantly op- tial showing by the applicant of need or pears to be a perennial hit, such as posed to pay television. Last year, in demand in the community. Once in op- "The Sound of Music." the wake of the FCC's pro -pay -TV eration, however, the station would be Generally, the rules limit pay TV to report, the committee held hearings subject to the normal requirements that programing not ordinarily available on under its current chairman, Represent- presently govern commercial stations, free television. And, to encourage the ative Harley O. Staggers (D -W. Va.), including fairness and equal -time regula- provision of at least minimal time for which ended with a request that the tions. The station may be either VHF cultural programing, the rules are said commission withhold action on the or UHF, although most, if not all, are to bar pay -TV stations from devoting issue for a year. And after further de- likely to be UHF operations. The corn - more than 90% of their subscription liberation this year, the committee mission will require that all pay -TV sta- programing to feature films and sports. tions adopted a resolution sponsored by Rep- provide their service to anyone in The FCC committee pointed out the community who wants resentative James Harvey (D- Mich.), it. when it proposed these rules that they asking that the commission again wit - The rules are understood to limit were not intended to prevent program hold action for a year and proposing pay -TV operations to communities siphoning entirely. that the which are within the grade A contours committee again hold hearings Licensees, construction -permit before of five commercial stations, at least holders the end of May 1969 (BROAD- and applicants for new stations would CASTING, Sept. 16). four of which (not counting the pay - be authorized to apply for permission to But the commission, which TV applicant) must be in operation. had with- broadcast pay -TV programs, it is under- stood previous Only one subscription authorization congressional maneuver- stood. Applicants would reportedly be ing with varying would be granted in a community. degrees of approval, required to show that their proposed acquiescence and active impatience, The FCC committee noted last year finally subscription programing would be dif- told the committee three months that five or more channels have been ferent from conventional programing, ago, in a letter from Chairman Rosel allocated to 80 markets which include and that it would H. Hyde, otherwise serve com- that it intended to act on the 80% of the nation's TV homes. It munity needs and interests. matter before the end of the year. Since added that in 63% of those markets, committee resolutions affect the FCC including 78% of all TV homes, there The commission's order is also under- as political pressure rather than legally was at that time activity on four or stood to include a further notice of proposed rulemaking would re- binding fiat, the commission was tech- more channels -that is, licenses, per- that nically free to act whenever it saw mits or pending applications. The rules quire CATV systems within the sub- scription station's grade B contour to the necessity. And, according to Chair- based on those figures reflect the corn - both man Hyde's letter, the commissioners mission's desire to guard against undue carry the station's standard signal for finally decided "that we cannot, con- pre- emption of time from free televi- free programing and its scrambled one for pay television. sistent with our responsibilities to the sion, it is understood. public. continue to delay resolution Another rule reportedly in the new An early reaction to the rules on the of this important question. Indeed, package similarly reflects this concern. part of pay -TV interests came from further substantial delay in this matter It would require pay -TV stations to Solomon Saga11, president of Teleglobe would constitute, in effect, a failure of broadcast at least the minimum hours Pay TV System Inc., who foresaw the administrative process." of nonpay -TV time required by com- sweeping changes as a result of the corn - The new rules will provide an ex- mission rules. This varies according to mission's action. Describing himself as panded opportunity to test a concept the age of the station, from 12 hours "gratified" by the ruling -"even if it that was first formally proposed to the weekly (and two hours daily five days came after 17 years of delay "-Mr. commission in 1952, and has since a week) during the first 18 months of Sagall predicted that pay television been consistently operative only in operation to 28 hours per week (and would make UHF television in the Hartford, Conn., where witcT(Tv) (ch. two hours daily seven days a week) United States "at last viable and that 18) has functioned as a subscription after 36 months. it would eventually lead to an improve- station since 1961 with RKO General It is understood that the rules would ment in the over -all level of program- Inc. as licensee. That operation was ini- sharply limit the pay -TV entrepreneur's ing. tiated and has been maintained in the choice of programing in order to pre- There are doubts, however, as to face of vigorous protests from broad- vent the siphoning of programing from whether pay TV will win wide popular casters and theater owners. They simul- free to pay television. Subscription sta- acceptance. The test in Hartford has taneously paralleled and fueled con- tions reportedly could not carry feature produced a penetration by subscription gressional opposition with dire prophe- films which were shown more than two of less than 1% of the TV homes in cies of the calamitous effects of nation- years previously on a first -run basis. the market; another test by Internation- wide pay TV on established free televi- However, up to 12 feature films more al Telemeter Corp. in Etobicoke, Ont., sion, and at the same time were able than 10 years old would reportedly be also failed to attract wide interest. In to arouse some vocal public opposition permissable. Commercials, series -type both cases, the firms involved said that to subscription TV. It was the people's programing with interconnected plot they were concerned with testing rather opinion, as expressed in a voter refer- and sports events broadcast in the com- than profits, and that pay TV would endum, that killed an embryonic pay munity within the two years preceding work on a nationwide basis. Neverthe- system in California four years ago. the subscription broadcast are among less, if any of the fire has gone out of (The referendum was later declared categories understood to be barred the free-vs.-pay debate, it is simply be- unconstitutional in the courts.) from the systems. cause subscription TV is not considered Although other sentiment ultimately There would be exceptions to the the threat to free television it once was.

42 (LEAD STORY) BROADCASTING, Dec. 16, 1968 Abroad in brief: cated at 70 Overlea Boulevard, Toronto. lic showing in Hollywood last week. Ayer affiliate addition N. W. Ayer's Paramount TV expansion Paramount The film, `This is NHK ", was produced London affiliate, Alexander- Butterfield Television is opening a regional sales by NHK by request of the National & Ayer, has been appointed to handle office in Brussels, Belgium, on Jan. 1, Academy of Television Arts and Sci- C. & T. Harris (Caine) Ltd., subsidiary 1969, to handle syndication sales on the ences. This film, after its premiere in of Fatstock Marketing Corp. The ac- continent. Named to head the new office Hollywood, is to be shown with "This is count bills about $500,000. is Prosper Verbruggen, former program Commercial TV in Japan," produced planner for Belgische Radio en Televisie jointly by five commercial broadcasters, Expanding in Japan Dai -Ichi Comp- to NATAS members in New York; ton, Tokyo, established as a ven- (BRT), the Belgian Flemish station. joint Chicago; Columbus, Ohio; Phoenix; St. Station move CBA, the Canadian ture marketing service of Compton Ad- Louis; San Francisco, and Washington. vertising and Dai -Ichi Kikau, has been Broadcasting Corp.'s 50 -kw station in expanded to operate as a full service the Maritimes Provinces, will transfer New name The international public agency by setting up its own creative, its facilities from Sackville, N. B., to relations arm of BBDO, PDA Ltd., Lon- media, marketing and account service Moncton, N. B., this month. Guy Theri- don, has been changed to BBDO Pub- departments. Dai -Ichi Compton clients ault, manager of the CBC's French- lic Relations Ltd. It will continue to include Sea-Land Service, the Chase language stations in Moncton, cup operate under its present management Manhattan Bank, Eastern Air Lines, and cBAFT(TV), said the transfer will as an independent company within Schick Safety Razor and several Japa- permit the expansion of the CBC's in- BBDO. nese domestic advertisers. ternational radio service facilities at Ascher in Canada Emil Ascher Inc., Association formed Medium-sized Sackville. He said CBAF and English - New York, which distributes back- agencies from 15 countries have formed language CBA will share the same facil- ground music, has effected an agree- the Group of Independent Advertising ities in Moncton. ment with Soundtrack Ltd., Toronto, Agencies to supply local marketing serv- Young sound The Southern Euro- to become its Canadian agent. Ascher ices to clients of the member agencies. pean Network of Armed Forces Radio is also represented in Latin America, U. S. representative is Hicks & Greist, is broadcasting "The Young Sound," South America, Europe and in Japan. New York. CBS FM's syndicated program service, NHK- Soviet pact Japan Broadcast- New affiliate Pelican Films Inc., New for two hours Monday through Friday. ing Corp. (NHK), Tokyo, has signed York, has formed a Canadian affiliate, CBS estimates that "The Young Sound" a two -year agreement with a Soviet Pelican -Templeton Productions Ltd., is heard on 99% of the 300 Armed radio -TV organization (SRT). The Toronto, by combining Pelican's film Forces Radio stations throughout the agreement provides for an exchange of services with Templeton Studios. Wil- world. radio and TV programs, for the joint liam R. Templeton is president, and Films on Japanese broadcasting A 50- production of TV programs, and for Joseph Dunford and Jack Zander are minute film on the activities of Japan special correspondents dispatched from members of the board. Ed Henry is Broadcasting Corp. (NHK), Tokyo, both organizations to each others' coun- head of sales. The new company is lo- was scheduled to receive its first pub- try.

Waters seeks additions Toronto. Mr. Waters and CHUM Ltd. Anchorage. already have interests in cFRA and The facility, to be used for commer- in Montreal, Barrie CFMO(FM) Ottawa, a half-interest in cial communications of all types via CKPT Peterborough, Ont., and a half- Allan F. Waters is seeking Canadian satellite between Alaska, the continental CJCH Halifax, N. S. Radio -Television Commission approval interest in U. S., Hawaii, Japan and other Pacific of an additional one -third interest in points, would cost about $6.3 million. CKVR -TV Barrie, Ont., and for control- Comsat to construct Comsat noted that the present Alas- ling interest in CFMB Montreal. new facility in Alaska kan communications system, which The purchase of the two stations connects with the continental U. S. only would cost Mr. Waters's CHUM Ltd. Communications Satellite Corp. has through a 51- circuit undersea cable $1,750,000. He already holds a one- filed an application with the FCC seek- between Ketchikan and Seattle, and in- third interest in CKVR -TV. ing approval to build an earth station directly through land links over Canada, CHUM Ltd. operates CHUM -AM -FM at Talkeetna, Alaska, 90 miles north of is being used to capacity.

Promotion

ABC revamps, enlarges vision Stations, has been named to the Mr. Cowles has been director of ad- new network TV post of director of vertising and promotion for the ABC TV ad- promotion unit promotion, responsible for sales promo- Owned Television Stations since 1962. tion, sales development and presenta- Earlier he had been director of adver- ABC -TV is regrouping its advertising, tions. John T. Curry Jr., director of tising and promotion for Metromedia promotion and design functions in an advertising, ABC-TV, will continue in Television. Mr. Curry has been director expanded department headed by ABC- that post, with expanded responsibility of advertising for ABC -TV since 1963 TV Vice President Donald Foley, it for all audience and trade, print and and earlier had been an account execu- was announced last week by Elton H. on- the -air advertising. tive for Grey Advertising in New York. Rule, president of the network. Both Mr. Cowles and Mr. Curry will In the realignment, Symon B. Cowles, report to Mr. Foley. For the first time Drumbeats: formerly director of advertising and the art department also will report to promotion for the ABC Owned Tele- Mr. Foley. Schools linked Kouo -TV Reno and

72 BROADCASTING, Dec. 16, 1968 KLAS -TV Las Vegas have coordinated fa- cilities and linked the nursing schools at the University of Nevada, Reno, and Ne- vada Southern, Las Vegas. Both stations The FM -2400C provides an +25 °F to +125°F. (.000125% have donated 15 hours of transmission accurate standard frequency special 450 MHz crystals avail- time weekly, enabling students at each signal for testing and adjust- able) university to attend classes held on the ment of mobile transmitters and receivers at predeter- FM 2400C other campus via TV. The microwave (Meter Only)... $445.00 fed closed- circuit system was installed mined frequencies between by Ampex Corp., Redwood City, Calif. 25 and 500 MHz. Up to 24 RF Crystals crystals may be inserted into Hi Band S24.00 ea. Music course provided Lacking a non- the meter. The frequencies commercial educational radio station in can be those of the radio fre- Lo Band 15.00 ea. the Saint John Valley area of Maine, quency channels of operation, IF Crystals 8.00 ea. WSJR Madawaska, will provide a and /or of the intermediate basic course in music for the Continu- frequencies of the receivers Write for free catalog. ing Education Division, University of between 5 MHz and 40 MHz. Maine. Each Sunday, beginning Feb. 9, Frequency stability (standard) WSJR will broadcast one -hour lectures -17.001% from 32' to 122 °F. INTERNATIONAL and 90- minute listening periods from Frequency stability with built - 3:30 to 6:00 p.m. in thermometer, calibrated Gabriel awards Deadline for entries crystals and temperature cor- CRYSTAL MFG. CO., INC. for the 1969 Gabriel Awards given by rected charts, .00025% from 10 NO. LEE ONLA C'TY. nest, 71(32 the Catholic Broadcasters Association of America is Feb. 1, 1969. Radio or TV programs aired in 1968 are eligible. Two classes of competition are: com- mercial stations or networks; religious producers, Catholic, Protestant or Jew- ish. Statuettes will be awarded at the Catholic Broadcasters Association con- vention in St. Louis, March 20, 1969. Entry forms from 11133 Bellflower Road, Cleveland 44106. Now showing in the classroom Stu- dents at Ulysses S. Grant High School in Van Nuys, Calif., have been the beneficiaries of feature films on loan from the film library at KHJ -TV Los An- geles. The station has loaned out such features as "The Pawnbroker" and "High Noon" to the class on modern literature. Filler service A new firm, Mini- Hints, 1650 Broadway, New York, is offering radio stations free subscriptions to an editorial service designed to pro- vide program filler material for disk jockeys.

KEMO -TV is pulling for both ratings and gate In effect, KEMO -TV San Francisco will be its own stiffest competition when the UHF station carries the Oakland Oaks - New Orleans Buccaneers American Basketball League game live from the Oakland Auditorium on Dec. 21. The U. S. Communications Corp. station is pledged to bring out the largest possible in- person crowd for the game. As part of this responsibility, KEMO -TV, which has a five-year, $500,000 contract to air the Oaks games, is producing an enter- tainment companion attraction, a major jazz concert following the game. In ad- dition, will give away color frequency the station TV sets to two people attending the Completely Portable game. The jazz portion of the program Tests Predetermined Frequencies will not be televised. The bigger the eter... 25 MHz - 500 MHz BROADCASTING, Dec. 16, 1968 73 game attendance the less viewers there service. An award for outstanding cash prizes and plaques from the Arm- figures to be for the game telecast. radio -TV writing is also given. strong Memorial Research Foundation. Entries based on programs of the Winners will be announced at the Na- current year may be submitted by sta- tional Association of FM Broadcasters Peabody deadline tions, networks, radio -TV editors of convention in Washington, March 21- set for Jan. 10 newspapers or magazines, listener 24, 1969. groups, or any individual wishing to di- The categories include musical, news, rect the Peabody Jan. 10, 1969, is the deadline for en- board's attention to educational, and community service tries for George Foster Peabody a special program. programing. awards, according to Dean John E. The award is named for the late Drewry of Henry W. Grady School of Canadian FM's eligible Major Edwin H. Armstrong, a gradu- Journalism, University of Georgia, ate of Columbia University and a pro- Athens. for Armstrong awards fessor of electrical engineering, who The awards, for both radio and TV, The Major Armstrong Awards for ex- pioneered in the development of FM. are given for: news reporting, inter- cellence in FM broadcasting are ex- Additional information and entry pretation, and /or commentary; enter- panding this year to include Canadian forms may be obtained by writing: tainment; education; youth or chil- stations. Deadline for entries in the Robert Harper, School of Engineering dren's programs; promotion of inter- competition is Dec. 31. and Applied Science, Columbia Univer- national understanding, and public Eight winners will receive the $500 sity, New York, 10027.

dcastAdvertisInq

fam;lies owning gasoline -run automo- TVAR survey reveals smoking decline biles declined in five cities. An increase in the use of headache Shapiro says 10 years of studies show remedies in four cities was offset by a regional differences in product usages decline in usage in four others. Soft margarine increased in six markets at A sharp decrease in cigarette smoking drops, sprays, inhalants, salves and oint- the expense of regular margarine. Men's was revealed by Television Advertising ments increased in five markets and hair dressing declined in six markets, Representatives Inc.'s 1968 nine -market declined in three: and cough and sore - while women's hair spray gained in "Brand Comparison Report" being pub- throat remedies gained substantially in five. Men's shaving cream usage is down lished today (Dec. 16). five markets. in seven markets. Soft drink usage went The smoking reduction appeared in Deodorant usage showed a slight up in four markets, primarily in the the use of nonfilter cigarettes; use of drop in six markets; dog -food usage regular category rather than low calo- filter cigarettes showed little change. rose in five markets, including Jackson- rie, and stayed about even in three Nonfilter smoking declined among men ville, which has the highest level of dog more. in seven markets and among women in ownership and the lowest usage level Marvin Shapiro, president of TVAR, five markets. These results continue a of dog food; and the percentage of notes that "certain significant facts downward trend reported in TVAR's come to the fore" after ten years of 1967 study (BROADCASTING, Nov. 20, publishing the study. "There are distinct 1967). regional differences in product usages The 1968 report includes data from which remain fairly constant. Outstand- Portland Ore., for the first time. Other ing, thoughtful advertising campaigns markets included in the survey con- can accommodate to these differences ducted for TVAR by The Pulse Inc. are and soon bear meaningful results in Boston; Philadelphia: Baltimore; Wash- increased product share." ington; Charlotte, N. C.; Jacksonville, Copies of the "Brand Comparison Fla.; Pittsburgh, and San Francisco, all Report" may be obtained from Arma E. markets with TVAR- represented sta- Andon, vice president of marketing and tions. research at TVAR, 90 Park Avenue, Pulse gathered data on over 400 New York 10016. brands in 12 product categories during March and May 1968. The categories, in addition to cigarettes, include coffee, TV called main medium :old remedies, deodorant, dog food, gas- used in Nixon campaign oline, hair spray, headache remedies, margarine, men's hair dressing, men's "Television was the major medium in shaving cream and soft drinks. the Nixon campaign," according to Over -all coffee usage, both regular Richard W. Garbett, who took a leave and instant, did not change appreciably, Marvin L. Shapiro (I) president of Tele- of absence from his regular job as ac- although in areas where freeze-dried vision Advertising Representatives Inc. count supervisor and vice president of coffee was introduced, that brand cap- and Monty Bromine!, senior media Kenyon & Eckhardt to serve as national tured better than a 5% share of the buyer at BBDO discusser the Gillette field advertising director for the Nixon - instant -coffee market. Right Guard statistics in the 1968 Agnew ticket. In the cold remedy category, tablets TVAR brand comparison report. Right Speaking before the Association of and pills increased their market shares Guard was number one in the deodor- Industrial Advertisers in Washington, in all cities except Baltimore: nose ant category in all nine TVA R markets. Wednesday (Dec. 11), Mr. Garbett said

74 BROADCASTING, Dec. 16, 1968 that 74 television commercials were used during the campaign to get the Nixon message across. Network billings rise 4.6% He stated that since Mr. Nixon Nighttime business accounts for all worked best when he talked extempo- raneously to small groups of people, a of increase as daytime is down 4.2% series of live, unrehearsed question -and- answer shows were developed and November network billings totaled same period of 1967 to $1,390,569,500. proved to be very effective during the $164,181,200, up 4.6% over November Night -time billings accounted for the campaign. of last year, the Television Bureau of increase, rising 9.7% to $108,641,900 Radio time was used for "reach" pur- Advertising reported last week. The fig- in 1968, compared to $99,075,100 in poses. Mr. Garbett called it a good, in- ures were compiled by Leading Nation- 1967. Daytime was off 4.2 %, reflect- expensive substitute for position "white al Advertisers. ing a 5.7% decline in Monday- through- papers" and an excellent medium for Total network billings from January Friday daytime network and a 1.6% use in states where the candidate had through November rose 3.1% over the decline for weekend daytime network. limited popularity. In all some 150 com- Network television billings mercials were used during the campaign by day parts and by network (add 000) and Mr. Garbett said the most effective November y- November radio commercial was the "Democrats 1967 1968 % Chç. 1967 1968 %Chg. for Nixon" commercials. Daytime S 57,957.2 $ 55,539.3 -4.2 f 455,796.6 S 462,546.3 +1.5 Other types Mon. -Fri. 36,393.6 34,324.5 -5.7 318,550.0 323,206.3 +1.5 of media were also Sat. -Sun. 21,563.5 21,214.8 -1.6 137,246.6 139,340.0 +1.5 greatly used during the campaign. "Peo- Night time 99,075.1 108,641.9 +9.7 893,118.5 928,023.2 +3.9 ple don't believe a campaign is really Total $157,032.3 $164,181.2 +4.6 $1,348,915.1 $1,390,569.5 +3.1 going on unless they see billboards," ABC CBS NBC Total Mr. Garbett reported. Some 30,000 out- January $34,708.7 $55,896.5 548,151.9 $138,757.1 February 41,976.5 49,901.3 47.051.6 138,929.4 door boards were used. March 38,904.3 52,299.8 48,280.1 139,484.2 National print advertising was used April 33,371.5 45.713.2 43,707.2 122,791.9 sparingly May 29,606.5 43,014.1 42,779.2 115,399.8 during the campaign, and only June 25,091.5 35,416.4 32,577.3 93,085.2 one major newspaper ad was run across July 24,859.8 33.058.7 34.343.6 92.262.1 August 31.819.9 30.864.0 86,989.9 the country, Mr. Garbett stated. A four - 24,306.0 September 31,503.5 43,688.5 46,889.6 122,081.6 color spread was, however, placed in *October 51,061.2 60.522.6 65,023.3 176,607.1 Life magazine a week before the elec- November 45.672.0 62,863.6 55,645.6 164,181.2 tion. * Revised Source: LNA /TVB As to the future, Mr. Garbett said: "You are going to see the development Tele -Rep adds six men; Chrysler Corp. (through Young & of a new field of political advertising Rubicam), Trans -World Airlines (Wells, and management agencies." Looking picks up KARD -TV Rich, Greene), The Gillette Co. J. Reynolds Co. ahead to 1972 he felt "the Republicans Tek -Rep Inc., which begins operations (BBDO), R. Tobacco will (William Esty), RCA (J. Walter Thomp- have completed their planning and on Jan. I, as a national TV station rep- Co. (Leo setting -up procedures by then. Execu- resentative. last week announced the ap- son), Joseph Schlitz Brewing Burnett), American Tobacco Co. tion will be the focal point in '72." pointment of six executives to its staff, (BBDO), Phillips Petroleum Co. (J. and the signing of a new client station. Walter Thompson), and Goodyear Tire Heading the list of appointments for Sterling beer picks agency and Rubber Co. (Young & Rubicam). the new organization is Leonard Tro- Henderson Advertising Agency Inc., nick. named sales manager of the New Greenville, S. C., has been named to York office. Mr. Tronick has been with service campaigns handle the Public $1,250,000 -plus Sterling Edward Petry & Co. for the past six Brewers account for the Associated years, where he has been an account establish new records Brewing Co. The Sterling Brewery in executive. group sales manager and a The Advertising Council reported last Evansville, Ind., serves markets in In- vice president. week donated time space diana, Illnois, Kentucky, Tennessee, that media and Other appointments announced by estimated to be worth $352,311,156 to Alabama, Mississippi, Florida, Georgia Alfred M. Masini, president of Tele- a record number of public service cam- and Ohio. Associated Brewing ranked Rep, included those of Richard Brown, paigns during the 1967 -68 fiscal year. as the 10th largest brewer in the U. S. Roy Flanders, Richard Goldman and The cooperating media broke all last year, with sales of 4,250,000 bar- Stephen Klein, who were designated as rels. In addition to the Sterling brand, peace -time records, the council said, by account executives in the New York supporting more than 20 national cam- the company also markets Drewry's, office, and Richard Frank, who has been S-hmidt, Piels, Pfeiffer and Old Dutch. paigns and becoming involved in a total named an account executive in Chicago. of 80 projects. Time or space was The latest client of Tele -Rep is KARD- donated by radio and television net- Tv Wichita, State Louis -Rowe expands operations Kan., and its Kansas works and stations, newspapers, con- Network. Other stations to be represent- Louis -Rowe, sumer. business and company publica- New York, which de- ed by Tele -Rep are KcoP(TV) Los An- as a ti: ns and outdoor and transit advertis- scribes itself black public relations geles; KPTV(Tv) Portland, Ore.; KTNT- fi-m, plans a major expansion of its ing companies. TV Seattle- Tacoma, and witty-TV Min - operations with the addition of an ad- neapolis-St. Paul. The council noted that through the vertising consulting service. The new American Association of Advertising servie will assist advertisers in the Agencies, 22 agencies volunteered thou- ethnic market and will cover all media. Super Bowl line -up set sands of man hours of their top talent Emile Jones, TV and radio producer NBC -TV last week announced com- to create free of charge the advertising and director of Louis -Rowe Enterprises, plete sponsorship of its Super Bowl materials for the campaigns. In addi- has been appointed supervisor of the football game coverage Sunday, Jan. ticn, 22 volunteer campaign coordina- new department. 12. Participating advertisers will be tors were recruited by the Association

BROADCASTING, Dec. 16, 1968 75 of National Advertisers from the ranks Ayer president praises Gold Spot, Tirend and the White Cap of leading marketing, advertising or division of Continental Can Co. Public public relations executives of major computer- creative link relations accounts added were Fairmont companies. At N. W. Ayer & Son creative people Foods, National Assembly for Social During fiscal 1967 -68, the council and disciples of computer technology Welfare and Jay Peak Inc., ski area. reported, the television segments backed are each doing their thing. Yet there is Accounts leaving B&J in 1968 were 18 major campaigns for more than 22- interplay between the two sides. And Texas Gas Transmission Corp. and the billion network television home impres- though there is also abrasion, it might Merchants National Bank (Indianapolis) sions and "local stations doubled this add up to the hottest romance of the in advertising and the American Legion number." The radio stations and net- next decade -the marriage of the com- in public relations. works supported 18 major council proj- puter and creativity. ects to and gave additional help 80 Such was the love story that N. W. other national causes. Home impres- Ayer President Neal W. O'Connor told Maxim adds network TV sions of council campaigns totaled more members of the Advertising Club of than to back national status four billion during fiscal 1967 -68 Los Angeles a fortnight ago. "The real local station home were and impressions fascination is seeing the marriage and General Foods Corp.'s Maxim freeze - said be double the net- to more than the interplay between the subjective, in- dried coffee, which recently achieved work figure. (Audience estimates have tuitive brilliance of good creative minds, national distribution, has started a net- been provided free to the council for and the disciplines of quantitative tech- work television campaign. many years by the A. C. Nielsen Co.) niques which, of course, make heavy The drive started this month and is The council last week also presented use of computer technology," he said. to run 52 weeks, utilizing the General its annual Silver Bowl award for notable Ayer could have ended up with "a real Foods -sponsored shows -Gomer Pyle public service to Robert S. McNamara, dog fight between creativity and the and Mayberry RFD on CBS -TV and former secretary of defense and cur- numbers," the West Coast ad executives Julia on NBC-TV--and a prime -time rently president of the International were told. Instead, artists, writers, cre- scatter plan on CBS -TV. Starting in Bank for Reconstruction and Develop- ative thinkers of every description at January Maxim will also be advertised ment. Mr. McNamara received the the agency are now enjoying "mixing on daytime network TV. award at an annual council dinner held it up with the advancing technology," Television Bureau of Advertising in New York Dec. 12. not just accepting it. figures show Maxim spent almost $3 One of the examples of science mix- million in spot TV for the first half ing with creativity cited by Mr. O'Con- of 1968. California candidates nor is called the Ayer new -product reveal ad expenditures model. This is a predictive procedure that allows the agency to evaluate new DDB opens Detroit office Reports filed last week with the Cali- consumer-product introductions, in ad- to handle Stroh Beer fornia secretary of state showed that vance, and with a reported more than Democrat Alan Cranston spent some 80% level of reliability. Using this pro- Doyle Dane Bernbach will open a De- $265,000 more on radio and television cedure, which leans heavily on com- troit office Jan. 2 to service its recently advertising in his successful U. S. Sen- puter technology, Ayer creative people acquired Stroh Beer account. ate campaign this year than did his are experimenting with a technique of Paul Wentura will manage the Detroit Republican opponent, Max Rafferty, identification of what the agency calls office and Larry Navyac will move there even though over -all Mr. Cranston had seed trends. The seed -trend analysis, as account executive to the beer client. almost $300,000 less to spend than did according to the agency, seems to stimu- Mr. Wentura has been assigned to the Mr. Rafferty. late and generate superior and longer- Volkswagen distributorship account in DDB's New York office for the past -elect $1,092,- lasting ideas. Senator Cranston spent five years. Mr. Navyac has been ac- 208 in winning election to office last count executive on the Carling Black figure, November. Of that $508,179 Label account at Jack Tinker & Part- went for radio -TV advertising. Mr. Bozell & Jacobs boosts ners. Rafferty spent $1,390,797, over-all in- billings by 10% in '68 DDB's Detroit office will be in the cluding $242,721 on broadcast. Fisher building. The Republican candidate, however, Bozell & Jacobs President D.C. Peebler outspent his Democratic opponent in Jr. announced last week that the adver- Agency appointments: newspapers. Mr. Rafferty spent $160,- tising- public relations firm increased its Tuborg Importers Ltd. has named 170 for newspaper advertising, com- billings 10% to $31.6 million in 1968. Gilbert Advertising Agency Inc. and pared to Mr. Cranston's expenditures The agency's 1967 billings totaled $28.5 Grey Public Relations Inc. to coordi- of $83,930 in the same medium. million. nate an advertising and promotion cam- agency undertook a major expan- The two candidates' aggregate ex- The paign in the U. S. for the Danish beer. in penditures in the broadcast media for sion and reorganization starting Gold Seal Vineyards Inc., Tuborg's cor- the campaign amounted to more than January 1968 with the transfer of selling agent in all states except New $750,000. That's what California radio porate headquarters from Omaha to New York has made extensive use of broad- and television stations realized from the York. The Sioux City, Iowa, office was casting in its campaigns. senatorial campaign. consolidated with Omaha and the In- dianapolis office merged into the Chi- Hicks & Greist Inc., New York, has cago facility, and an office was re- been assigned by Waterman -Bic Pen Rep appointments: its Bozell & Jacobs Corp., Milford, Conn., to handle KvoA -Tv Tucson, Ariz.: Blair Tele- opened in Washington. & Los Angeles, new division, Ad Specialty. The division vision, New York. also acquired Tilds Cantz, with billings of $2.5 million in 1967. has been created by the company to KGMr -AM -FM Bellingham, Wash.: Account gains in 1968 include the enter a new market for its products. Bernard Howard & Co., New York. First National Bank of Arizona, Fair- Hicks & Greist also handles corporate Wm.o Akron- Canton, Ohio: Region- mont Foods Co., DeSoto Inc., Win- and trade advertising for the company. al Reps, Cleveland. nebago industries, Ocoma Foods Co., Mary Carter Industries Inc., Tampa,

76 (BROADCAST ADVERTISING) BROADCASTING, Dec. 16, 1968 How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports, network -TV dollar revenue estimate -week ended Dee. 1,`1968 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1968 1968 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Dec. 1 Dec. 1 Dec. 1 Dec. 1 Dec. 1 Dec. 1 Dec. 1 Dec. 1 minutes dollars Monday -Friday Sign -on -10 a.m. $ 25.3 5 271.4 $ 476.2 S 4,813.2 $ 336.0 $ 16,003.9 132 5 837.5 3,797 $ 21,088.5 Monday -Friday 10 a.m.-6 p.m. 2,416.2 58,738.0 4,265.1 132,884.4 2,910.3 108,862.0 983 9,591.6 42,922 300,484.4 Saturday- Sunday Sign -on -6 p.m. 1,921.7 51,550.3 2,414.6 52,877.2 865.2 31,034.0 317 5,201.5 12,306 135,461.5 Monday -Saturday 6 p.m.-7:30 p.m. 706.3 17,753.0 1,250.0 28,073.7 679.4 28,537.0 110 2,635.7 4,404 74,563.7 Sunday 6 p.m.-7:30 p.m. 70.9 5,340.1 516.9 10,568.4 219.6 8,997.0 24 807.4 988 24,905.5 Monday- Sunday 7:30-11 p.m. 6,339.6 230,161.6 8,462.9 281,579.0 7,911.2 284,012.5 447 22,713.7 21,091 795,753.1 Monday- Sunday 11 p.m.-Sign-oft 358.4 17,178.2 436.9 6,458.2 454.7 21,773.4 81 1,251.0 3,836 45,409.8

Total $11,839.4 $381,192.6 517,822.6 $517,254.1 $13,376.4 $499,219.8 2,094 $43,038.4 89,344 $1,397,666.9

Fla., has appointed Hicks & Greist, New Nor h Florida, South Georgia, North sponsorship on NBC Radio s Monitor, York, to handle its national advertis- Texas, Tennessee and South Carolina. Emphasis, and News on the Hour, ing and sales promotion program. The Kinro Inc., Atlanta, handles Orkin in News of the World. company, which manufactures, sells other markets. 3M Co., through MacManus, John & and distributes paints and related items, Adams, both St. Paul, will sponsor for is expected to bill more than a million Also in advertising: the seventh year the "Bing Crosby Na- dollars. Broadcast advertising is being tional Pro -Am" Golf Tournament on considered, an agency spokesman said. Campbell -Stark Inc., Parker Adver- ABC -TV Jan. 25 -26. tising Inc. and Willox & Fairchild, all American Tobacco Co. has appointed Saginaw, Mich., have announced their Sponsorship of NBC-TV's Jan. 1 tele- F. William Free & Co., both New York, plan to merge into Parker, Willox, Fair- cast of the Rose Bowl football game has a special assignment to be announced child & Campbell Inc. with initial bill- been sold out. Chrysler Corp., through at a later date. F. William Free is the ings of $3 million annually. Jack D. Young & Rubicam, both Detroit, has seventh American Tobacco agency Parker will serve as chairman of the purchased half, and Eastern Air Lines, handling tobacco products. While pres- board with Peter W. Willox as presi- through Young & Rubicam, both New ident of Marschalk, Mr. Free created dent. E. A. Fairchild becomes vice pres- York, will have quarter- sponsorship. the "Whatchamacallit" campaign for P. ident and secretary. New address is 808 Other sponsors will be the Gillette Co., Lorillard's Century Great Lengths. North Michigan Avenue, Saginaw. Boston, through BBDO, New York, and Midland Shoe Co., Clayton, Mo., and the Kellogg Co., Battle Creek, Mich., New home Chalk, Nissen, Hanft Inc., through Leo Burnett Co., Chicago. the St. Louis Regional Industrial Devel- New York, has moved to permanent opment Corp., St. Louis, have appointed quarters at 666 Fifth Avenue. Phone: Time Inc., through Young & Rubicam, Ridgway Advertising Agency, St. Louis. (212) 581 -6611. both New York, has purchased sponsor- ship for Life Magazine in NBC Radio's T. Jefferson Wright Associates, Louis- New office Gert Bunchez & Associ- Monitor. ville, Ky., has been appointed agency ates, 7730 Carondelet, St. Louis, Mo., for Dolly Madison Leasing and Finan- has opened a new office at 663 Fifth Shell Oil Co., through Kenyon & Eck- cial Corp., Indianapolis, manufacturer Avenue, New York. hardt, both New York, will sponsor of Timely and Stylemaker furniture. The Shell's Wonderful World of Golf in its Detroit, Chicago offices opened Tele- sixth season on NBC -TV, starting Jan. firm operates over 60 retail furniture Tape Productions Inc., New York, pro- stores. Media plans call for TV, radio 4 (5 -6 p.m. EST). The series will run ducer of filmed and taped commercials, nine consecutive Saturdays, ending and newspaper. programs and closed circuit television March 1. Food Products Division, Doughboy presentations, has opened sales offices at Industries, New Richmond, Wis., names 1030 Penobscot building, Detroit, and Knox Reeves Advertising, Minneapolis, 135 South LaSalle Street, Chicago. Two accounts loose to handle account. Thomas R. Smart and Keith Gaylord Wells, Rich, Greene Inc., New York, have been appointed to head the Detroit and its two beer accounts have agreed Colonial Provisions Co., Boston, has and Chicago offices, respectively. appointed Warren, Muller, Dolobowsky, on what are described as mutually bene- ficial Inc., New York. The meat packer bills separations. The agency announced approximately $500,000 annually, with Business briefly: last Tuesday (Dec. 10) that the local- ized its clients the bulk of the budget spent in regional marketing needs of - AT &T, New York, through N. W. Sicks' Rainier Brewing Co., Seat- TV. Chirurg & Cairns Inc., Boston, Ayer & Son, Philadelphia, has pur- previously handled the account. tle, and the West End Brewing Co., chased sponsorship in three weekday Utica, N. Y. -would be better served Orkin Exterminating Co., a division newscasts on NBC -TV. by other advertising agencies. WRG of Rollins Inc., has appointed Hender- Colgate -Palmolive, through Ted Bates will continue to service both accounts son Advertising, Atlanta, for Virginia, & Co., both New York, has purchased until new agencies have been selected.

BROADCASTING, Dec. 16, 1968 76A E4u i p rn entg Eng i n eel i ng

CBS at last shows EVR in public

Video record player to be built by Motorola, but no models for home use in next three years

CBS gave the first public demonstration that CBS and its British partners had formation encoded electronically on the of its electronic video recording (EVR) signed a nonexclusive licensing agree- right. When the film is played through system last week and revealed initial li- ment with the Bush Murphy manufac- an EVR player (or BEVR camera). censing arrangements looking toward turing division of the Rank Organiza- color and images combine to produce marketing the EVR player and program tion to produce EVR players for distri- full -color pictures. cartridges - for educational -industrial bution outside the U.S. and Canada. EVR uses 8.75mm film in cartridges; use, at an estimated $800 per player - A Bush Murphy official was quoted BEVR. 16mm film on reels. by mid -1970. as estimating that the players would be In last week's demonstration, CBS Officials estimated it would be three marketed in England at less than 200 showed only the black- and -white ver- to five years before EVR, described as pounds ($480). OBS Labs officials de- sion of EVR. Questioned afterward. of- a video counterpart of the long-playing clined to comment on the discrepancy ficials said this seemed more appropri- phonograph record, would move into in prices between the U.S. and British ate because the first players to be the home -entertainment market. They models. marketed would be black -and -white hoped that home models, both by their In the demonstrations, officials made models. They also indicated they hadn't nature and through mass- production no reference to Broadcast EVR, called wanted to "confuse EVR with BEVR." savings. could be priced "markedly" be- BEVR, an adaptation of the basic proc- which is expected to be used exclusively low the $800 top estimate for the initial. ess that is said to hold great potential for color. heavy -duty models planned for industrial for broadcasting TV programs and com- Motorola expects to have an EVR and educational use. mercials in color of higher quality, and color model in production during the First licensing contracts, it was dis- at less cost, than is achieved by con- last half of 1971. closed, were with Motorola Inc. to pro- ventional color -film and video -tape Dr. Peter Goldmark, president of duce the EVR players and with The processes (BROADCASTING, Oct. 23, CBS Laboratories and key figure in the New York Times to produce educa- 1967). development of EVR, BEVR and, tional programs for the EVR cartridges. It was learned elsewhere, however, among other things, the 331/2 long -play- The CBS EVR division itself will set up that "important announcements" about ing phonograph record 20 years ago, and operate plants to transfer the pro- BEVR are due to be made within a few conducted the demonstration. A proto- grams to film cartridges by the EVR months, possibly starting early next type player, about bread -box size, fed process. year. EVR programing to 10 Motorola sets The demonstration, held Tuesday For color, both EVR and BEVR use placed around the room for convenient (Dec. 10) for newsmen in New York, black -and -white film with images im- viewing by newsmen. was followed by a similar one Wednes- printed photographically on, say, the left - The cartridge program included day in London, where it was announced hand side and the appropriate color in- scenes from CBS -TV's Mission: Im- possible. a sequence showing EVR be- ing used by a child and a sequence on the mating habits of grasshoppers. Pictures came out sharp and clear on the screens as Dr. Goldmark demon- strated EVR's ability to carry video and audio smoothly, stop and hold a pic- ture without dimming or flickering, "slow scan." "fast forward" and "fast reverse" and switch from one of its two program tracks to the other; all at the punch of the appropriate button. The seven -inch cartridge-"ironically, it's about the size of a 45 -rpm record," Dr. Goldmark said in allusion to early competition between CBS's 331/2's and RCA's 45's -has a maximum capacity of 750 feet of film. containing 180,000 picture frames that provide 52 minutes of programing on two tracks. In color At the New York demonstration: (L -r): Laboratories; Arthur Ochs Sulzberger, EVR, one track is used for the color Felix Kalinski, president, CBS/ Comtec; president and publisher, The New York coding, so color -program time per car- Elmer H. Wavering, president, Motorola Times, and Robert E. Brockway, presi- tridge is 26 minutes. Inc.; Frank Stanton, president of CBS; dent, CBS Electronic Video Recording In response to questions, Dr. Gold - Dr. Peter C. Goldmark, president, CBS Division. mark said CBS Labs is working on

76B BROADCASTING, Dec. 16, 1968 "thinner material" that would make it "easy enough" to get more than an NAB engineering honor hour of black -and -white programing - and hence more than half an hour of will go to Hathaway color -into one cartridge. Jarrett L. Hathaway, who joined NBC In answer to another question, he in 1929 and is now senior project engi- said home users would not be able to neer for NBC-TV, will receive the Na- produce their own EVR programs. like tional Association of Broadcasters' home movies. He compared EVR in engineering award for 1969. The award this respect to long- playing records, will be presented during the NAB con- which are bought rather than home- vention in Washington, March 23 -26. made. Since 1954 Mr. Hathaway has de- Nobody would offer a guess as to the voted the bulk of his time to work- price of EVR program cartridges. It ing on ultra -portable camera systems will depend, officials said, on both the and radio microphones used by NBC. production cost of the program involved He wrote specifications for both proj- market to which it is and the size of the ects, tested them and supervised their Programs aimed at mass mar- directed. development for operational use. kets, they indicated. will carry lower price -tags than those for limited mar- He was twice nominated for Emmy kets. because of the larger number of awards, in 1956 for contributions to prospects over which to amortize the the first live TV broadcast from Cuba costs. and in 1962 for developing a system of transmitting sound the video Mr. Hathaway But there'll be a bigger market "to over amortize the costs over" if programs are circuit during emergencies. The award will be presented by on EVR than if they are on film. ac- From 1941 to 1944 he was on the fac- George W. Bartlett, NAB vice presi- cording to Robert E. Brockway, presi- ulty of Harvard University, where he dent for engineering at the second-day dent of the CBS EVR division. He also worked on new and improved systems luncheon of the Broadcast Engineering emphasized that raw film stock for of underwater sound detection and Conference, which is held as a part of EVR costs less than 35mm, 16mm. su- missile guidance. the NAB convention. per S or 8mm stock. but he noted, too, that the cost of the film would be one a processing plant in the U.S. and one current resources for material "of last- of the smallest items in any production in England and expects to turn out three ing importance" to teachers and stu- budget. million cartridges a year, an estimate dents. Production, he indicated. will be As for the relative costs of EVR film that other sources said may be applic- timed to keep pace with the availability and video tape. another CBS source able to U.S. output alone. of EVR players. reported later that the cost of film for The U.S. EVR plant. according to In answer to a question, Dr. Stanton an hour of EVR programing currently Mr. Kalinski, is due to become opera- denied that EVR had been developed is $3.60 and will eventually be reduced tional in the last quarter of 1969. Else- to "head off" home video -tape record- to $1.80, as against an estimated $40 where it was learned that long -range ers. He agreed EVR might in time pro- an hour now and eventually $15 to $20 plans envision as many as three U.S. vide some competition for the CBS -TV an hour for video tape. processing plants. Sites have not been network but said he thought it would At last Tuesday's demonstration, Dr. determined, but informed sources specu- be "additive." in the nature of com- Frank Stanton, CBS president, recalled lated that the first would be in the petition between radio and records. Dr. Goldmark's early work on EVR as northeast, probably within driving dis- When someone asked about the Pres- involving "a Rube Goldberg -like affair" tance of New York -a description that ident's Communications Task Force re- that subsequently showed convincing fits, among other places, Stamford, port's assertion that a video record promise in a demonstration in his office Conn., home of CBS Labs, where the player costing $400 or more would be in 1964. work on EVR has been concentrated. "a luxury item for high- income fam- EVR, Dr. Stanton suggested, may Motorola's President Wavering, who ilies," Mr. Kalinski responded that the work a "revolution" to match the one made the estimate of $800 as the price same thing might have been said about that followed introduction of Dr. Gold - at or below which initial EVR players color TV not many years ago. mark's 331/2 long- playing record in probably will be marketed, said black - Much questioning centered on the 1948. and -white players will become available decision to concentrate first on educa- Felix A. Kalinski. president of the in substantial quantity by July 1, 1970. tional and industrial markets rather CBS /Comtec group, licensing group, and that a color version is expected to than move immediately into the home - announced licensing agreements with be in production the last half of 1971. entertainment field. CBS authorities Motorola and The New York Times, He said black -and -white units will maintained that black- and -white has "a and Elmer H. Wavering, president of be produced at one of Motorola's Il- special place" in education, with mono- Motorola, and Arthur Ochs Sulzberger, linois plants and that plans call for chrome receivers already in wide use in president and publisher of the Times. "high volume" production, which he schools, hospitals, industrial training pro- outlined their plans briefly. Mr. Brock- described at 25,000 to 100,000 units grams and the like. One estimate put way presided and also presented the a year. the number of classroom receivers alone EVR division's plans. Mr. Sulzberger said the Times plans at 300,000. Mr. Kalinski said manufacturers to create and market more than 50 15- Since the EVR player works through "around the world" would be licensed minute and 20- minute programs pro- a simple handclip attachment to the ex- to make and distribute the players and duced exclusively for EVR cartridges ternal antenna terminals of TV sets, all that CBS hoped all possible program and intended for elementary and sec- these receivers -as well as the others producers would make material avail- ondary schools. The programs will in use in training programs, hotels and able for distribution in EVR cartridges. cover a broad range of subjects, draw- motels and similar places- presumably He said the EVR division would set up ing on the Times archives and on its are regarded as immediate prospects

BROADCASTING, Dec. 16, 1968 76C for EVR. the retention of color information on CBS authorities emphasized repeated- New color process standard black- and -white film in the ly, however, that they would be happy tested by WNAC -TV form of "three perfectly registered to EVR -process any programing -in- overlapping images . . . accomplished cluding by the use of a tri- colored filter at- entertainment programs -that The producers wanted to convert to EVR ABC -backed technique, tached to the camera itself or incorpo- cartridges. reported to be optical, rated on the film." These color scenes The official announcement said the will be tried on news film are recorded as a code on the black -and- EVR division "will develop an EVR white film, with the decoding of color market among the television. publish- information handled by running the An optical method of short -cutting ing and motion -picture industries: video- film through a modified projector. No color processing of news film is being tape libraries: educational institutions modification is needed in home color given its first big- league try -out this and suppliers of informational. training sets. week on wNAC -TV Boston. and recreational materials. With these Developers of the process cited vari- The process creates full -color images outlets as a start, EVR should eventual- ous advantages. Film can be quickly from black- and -white film. It was de- ly revolutionize the storage and ex- and inexpensively developed, as with veloped by ABC -TV and Technical change of information in education. in- any black- and -white film white color Operations Inc.. Burlington, Mass. A dustry. the arts and the home." balance and saturation are easily ad- public demonstration of the process was The demonstration and announce- justed. Color is permanent, it is pointed held by ABC in New York in the spring out, because the black- and -white film ments had no apparent immediate effect of 1967 (BROADCASTING, 15, May does not contain dyes that would fade on CBS stock prices, which closed on 1967). the New York Stock Exchange Tuesday with time or use. In the demonstration, 35mm slides at 571/2, unchanged from Monday's Mr. Marx said a decision on market- especially prepared by Technical Opera- ing the film would come much later. closing. Motorola stock, however, was tions were compared with conventional The ABC development is not compa- up 3' points to 1351/2. also on the color slides. Witnesses of the demon- rable with that of CBS's BEVR which NYSE. New York Times stock, traded stration said the color quality of images in employing an electron beam recorder on the over- the -counter market, was re- from the black- and -white slides was must have a video signal. ABC's ported Tuesday afternoon as 53 bid and "good." proc- ess is entirely optical. 533/4 asked, down 3/4 point in the bid At that time ABTO Inc. representa- price. tives said development was to proceed In addition to the demonstration for on black- and -white motion -picture film newsmen in New York and London. processing of the same characteristics Jerrold assists ITFS there were two showings in New York as the slide film. with consulting service Tuesday afternoon: one for some 75 ABC and Technical Operations CBS officers and another for more than formed ABTO, each with equal owner- A major marketing effort for specialized 100 commercial and industrial repre- ship. Frank L. Marx. an ABC Inc. vice equipment used in instructional tele- sentatives from foreign countries. Dr. president, serves as ABTO's president. vision fixed service (ITFS) has been Goldmark and Mr. Kalinski led the WNAC -TV announced on Dec. 9 its announced by Jerrold Electronics Corp., London demonstration, joined by of- plans to begin using the new film proc- Philadelphia. The company has com- ficials of Imperial Chemical Industries essor on local news this week. ABC offi- pleted setting up a network of 35 fran- Ltd. and CIBA. members with CBS in cials. queried on the announcement, chised electronic firms to serve as EVR partnership responsible for mar- confirmed the field testing. engineering contractors in ITFS instal- keting EVR outside of North America. Mr. Marx said Thursday (Dec. 12) lations. that the test being started by WNAC-TV The franchised firms will be backed Technical briefs: this week would represent the first up by Jerrold's regional organizations regularly scheduled public use of the of systems engineers and field engi- New mixer Shure Brothers Inc., new process on 16mm film in TV news. neers, aiding in design. sales and instal- Evanston, Ill., introduces new compact He said it was preceded by a sneak - lation of 2500 mc-band over- the -air microphone mixer and remote ampli- preview type of test Aug. 9 when a closed- circuit television systems for for professional fier designed specifically specially processed clip was shown on educational institutions. Jerrold manu- market. Model M67 has four radio -TV a wNAC -TV late -night news show. The factures ITSF transmitters, receivers mike inputs and one line input. Price clip showed a hippie group on Boston and CATV and microwave equipment is $147. Common. sometimes used in ITSF systems for Remote amplifier Multronics Inc., Since that time, the station had been further distribution. Rockville, Md., has developed the Mul- getting "in shape" and, in moving into A federal matching -grant program tra CL -1000 linear remote amplifier. new quarters, set aside space for the "assures a growing market," Jerrold Usable with transmitters operating be- equipment and processor. This amounts notes. Beyond immediate financial sup- tween 2 and 16 mc, the unit requires to a standard RCA projector and film port for ITFS, the company cites a 30 to 100 w. chain with minor optical modifications, growth rate of public school expendi- Home antennas Sylvania Electric a black -and -white processor and two tures "exceeding that of the gross Products Inc., subsidiary of General news film cameras, one for silent national product by 50 %." Telephone and Electronics Corp., an- shooting, the other with sound. Installa- tion WNAC was be nounces the manufacture and sale of at -Tv to completed New film lenses marketed TV, AM and FM antennas for the con- on Friday (Dec. 13). sumer at prices ranging from $11.95 Another test planned was of trans- The availability of new lenses for use a television been announced to $74.95. mission of news segment at Technical in has by Operations' stockholders meeting Dec. the Angenieux Corp. of America, Tape booklet 3M Co., St. Paul, is 18 using a microwave link from the Oceanside, N.Y. Angenieux said it has offering "Recording Basics," a 24 -page, station's studios to a point on State introduced a series of new motion pic- illustrated guide book on the care and Street in Boston where the meeting is ture lenses with special application in handling of tape recorders and mag- to be held. the fields of television news and indus- netic recording tape. WNAC -TV said the technique allows trial photography.

76D (EQUIPMENT & ENGINEERING) BROADCASTING, Dec. 16, 1968 television advertising, Woodward & Broadcast advertising Lothrop Inc., Washington department Media Robert D. Dunning, creative director, store, joins American Advertising Fed- William N. Tem- N. W. Ayer & Son, New York, and eration, Washington, as director of club ple, supervisor, Howard C. Grant, creative director, services. sales budgets, Philadelphia, elected VP's. Bernard M. Serlin, advertising and pub- NBC -TV, New Watson Mundy, account supervisor, licity director, United Artists Theaters, York, appointed Benton & Bowles, New York, elected eastern division, New York, appointed manager, televi- VP. eastern advertising manager, Universal sion network Mike Slosberg, Pictures, that city. budgets. creative supervi- Tom Straszewskl, local sales manager, Harry J. Heitzer, sor, Young & Ru- KNBC(TV) Los Angeles, appointed gen- manager of office bicam, New York, eral sales manager. W_ services for CBS - named VP. John R. Stuart, general sales manager, Air. Temple TV, Hollywood, C. Stuart Siebert woAt -Tv San Antonio, Tex., joins wt.wt- appointed manager of administration, and Dorothy (Tv) Indianapolis in same capacity. CBS -TV business affairs, that city. Demmy. both Both are Avco stations. C. W. Ruff, broadcast media director, VP's of Kenyon Roy Lindau, account executive with Doyle - McKenna Advertising, Reno, & Eckhardt, Chi- Radio Advertising Representatives, Chi- joins KRWL -AM -FM Carson City, Nev., cago, resign from cago, joins KFWB Los Angeles, as sales as station manager. Air. Slosberg agency to form manager. He succeeds Frank Oxarart, Johne Pearson, director of operations Siebert & Demmy, new firm which will who joins KYw Philadelphia as general specialize in marketing services to agen- sales manager. Both are Westinghouse KMBR(FM) Kansas City, Mo., appointed cies. Address: 505 North Lake Shore stations. general manager. Drive, Chicago 60611. William T. Burghart, account execu- Rick Shaw, program director, WEEX- Louis J. Crossin, tive, WGEM -TV Quincy, Ill., joins KYND AM-FM Easton, Pa., appointed station with Fuller & Burlington, Iowa, as sales manager. manager. Smith & Ross, New York, named VP and media director. Harry B. Stod- NEW IIOUSTON FEARLESS COLOR - dart. principal, Black, Stoddart MASTER IS USED BY MORE TV Affiliates Inc., New York, joins STATIONS -OVER 60 RIGHT NOW- Air. Crossin Campbell - Ewald THAN ANY OTHER COLOR FILM Co., Detroit, as VP and group creative director. PROCESSOR. David Strousse, VP and management Easy to operate; one man can do it. Durable stainless steel construc- supervisor, Kenyon & Eckhardt, New tion means longer life, less down time. Unique modular construction York, joins Bishop Industries Inc., permits easy conversion to any new process or requirements. Union, N. J., as VP in charge of mar- keting. Don Rivers, copy chief with Quality Bakers of America Cooperative Inc., New York, appointed creative director of advertising services. John Withers, creative director of Doyle Dane Bernbach, London, joins agency's Los Angeles office in same r capacity. 1 Harry H. Haslett, formerly senior ac- count executive with Paul H. Raymer Co. and director of sales with Radio Advertising Bureau, New York, joins broadcasting division of Rollins Inc., Atlanta, as director of national sales. Dana F. Baird, sales manager, KATZ St. r HOUSTON FEARLESS Louis, joins Mace Advertising Agency CORPORATION Inc., Boston, as regional account super- Il' 11801 West Olympic Boulevard, Los Angeles, California 90064 (213) 272-4331 visor. Mildred Baptista, manager of radio and

BROADCASTING, Dec. 16, 1968 77 James Edwin Smith, sales manager, WALK News Galesburg, Ill., joins KYND Burl- NATAS names board ington, Iowa, as general manager. John W. Steele, attorney and former for international arm Programing news editor /commentator for MBS, joins WTOW -AM -FM Towson -Baltimore The first official board of directors of David Moorhead, program director, as news director. the International Council of the Na- WoKY Milwaukee, tional Academy of Television Arts and joins KFt Los An- James Harwood, news producer- report- geles in same capacity. Sciences will include 14 American and er, xPtx(TV) San Francisco, joins KBHK- 14 foreign broadcasting executives. Jack Wagner, pro- TV there as reporter- assignment editor. gram Foreign directors named last week director, were Nils Eric Baehrendtz, Swedish KHJ -FM George Putnam, news anchorman for Los An- Broadcasting Corp.; William F. Cole- geles, joins KRMS- KTLA(TV) Los Angeles, rejoins KTTV- (TV) there in same capacity. man, Ghana Television; Tal S. Duck - FM there in same manton, Australian Broadcasting Corn- capacity. He suc- Bill Bonds, anchorman for wxYZ -Tv mission; Goar Mestre, Proartel, Buenos ceeds Charles Sa- Detroit, joins KABC -TV Los Angeles in Aires; Pat Pearce, Canadian Radio - lerno, who be- same capacity. He succeeds Baxter Television Commission; and Gianfranco comes production Ward at KABC -TV, who resigns. Both are Zaffrani, Radiotelevision Italiana (RAI). manager. ABC stations. American representatives will be Dr. Jack W. Roger H. Mudd, CBS, elected chair- Evelyn F. Burkey, Writers Guild of Hunter, acting Mr. Wagner di- man of executive committee, Radio and America, East; Lloyd Burns, Screen rector programing, of noncommercial Television Correspondents Galleries, Gems International; Ted Cott, Ted WETA -TV Washington, appointed direc- Washington. Others elected: Charles Cott Productions; Donald W. Coyle, tor of programing. Warren, MBS, vice chairman; Joseph ABC International; Irwin Sonny Fox, Sonny Fox Mark Good- Donald J. Kelley, with WMRC Milford, McCaffrey, WMAL -TV Washington, sec- Productions; Mass., appointed program director. retary; Robert Clark, ABC, treasurer, son, Goodson -Todman Productions; George A. Graham Jr., Atkins- Gilbert. Jerry Hoffmann, announcer, WPTH(FM) and Paul Duke, NBC, Robert Hemming, Also Sheldon Leonard, Sheldon Leon- Fort Wayne, Ind., appointed program ABC and Carl Coleman, Time-Life ard Productions; Sig Mickelson, Time - director. Broadcast, members -at- large. Life Broadoast; Thomas W. Moore, Buck Herring, program director, KEWB Lincoln M. Furber, producer of pub- Ticket Reservation Systems; Bud Rif- San Francisco, joins Programing db, lic affairs programing, noncommercial kin. Metromedia Producers Corp.; Frank Hollywood, as programing assistant. WETA -TV Washington, appointed direc- J. Shakespeare, CBS -TV; Mort Werner, Firm is radio station program consult - tor of news and public affairs. NBC-TV; John F. White, National Edu- antcy. Michael A. Carraher, news writer -re- cational Television. Eight foreign representatives porter for KBTR Denver, joins KWGN -TV other will be named. Invitations have been there as reporter -photographer and film editor. extended to broadcast executives in SPOTMASTER France, Germany, Great Britain, Japan, Solid -State Portable Morton A. Edelstein, city editor, wsBM- Poland and a Latin American country. TV Chicago, joins WBBM there as in- vestigative reporter. merchandising manager, KJEO(TV) Fres- REMOTE John W. Johnson, formerly with New no, Calif., appointed promotion direc- York broadcast department, AP, joins tor. AMPLIFIER WFBM- AM -FM -TV Indianapolis as re- George Beeler, entertainer, joins KYND porter. Burlington, Iowa, as PR director. Harry Birrell, newsman with KFWS Los Angeles, joins KNX Los Angeles in same Equipment & engineering capacity. Robert W. Byloff, president of video ,.I,*. Lonnie Keeler, newsman, KYND Burl- division, Reeves Broadcasting Corp., ington, Iowa, appointed news director. New York, named VP. The RA -4CA is a lightweight, four -channel V. F. Machin, VP of marketing, Shure portable mixer amplifier specifically de- Ill., named signed for remote broadcast or auxiliary Promotion Brothers Inc., Evanston, studio use. It is completely self- contained senior VP in charge of marketing and and operates from either AC or batteries Raymond Ward, distrib- (switching automatically to battery opera- J. Garrett Blowers, press representa- manufacturing. tion If AC power fails); runs as long as tive, business publicity, ABC -TV, New utor sales manager, named VP in charge 200 hours on low -cost "D" cells. It offers of sales. four microphone channels with master York, named manager, business pub- gain and P.A. feed, all controlled from the licity. Clyde Shinazy, with construction de- front panel. Lightweight construction (just partment, CATV systems division, Jer- 11 pounds with batteries), a convenient Leo W. Flanagan, account director, carrying handle and a snap -on front cover rold Electronics Corp., Redwood City, mean the RA -4CA can be easily set up to Bozell & Jacobs, Chicago, elected VP Calif., named manager of far western operate anywhere. For further information, and director of public relations. please write or call today: region. Ronald F. Pulera, promotion manager, W. S. Campbell, systems engineer, Jer- WITt -TV Milwaukee, joins wjw -Tv rold Electronics Corp., Philadelphia, ap- BROADCAST ELECTRONICS, INC. Cleveland as advertising and sales pro- pointed to newly created position of su- motion director. He is succeeded by 8810 Brookville Road pervisor, CATV antenna systems. Silver Spring, Maryland 20910 James P. Behling, assistant promotion manager. John C. McClamrock, general sales Area Code 301 588 -4983 representative, northwest region, CCA Richard M. Estel, creative director and Electronics Corp., Gloucester City, N.J.,

78 BROADCASTING, Dec. 16, 1968 movie appointed regional sales manager of gan career as comedy writer for KFWs Fred Clark, 54, television and same region. Los Angeles in 1930's, wrote for Fred character actor, died Dec. 6 in Santa Allen radio show for seven years and Monica, Calif. Mr. Clark became well - acerbic next- Deaths also for Milton Berle radio and TV known in mid- 1950's as shows. He later wrote for TV vehicles door neighbor on George Burns and Charles P. MacGregor, 72, veteran starring Martha Raye and Jackie Glea- Gracie Allen TV series. He made num- broadcaster and recording company ex- son. Mr. Hiken created, wrote, directed erous guest appearances on other TV ecutive, died Dec. 5 in Los Angeles. and produced Phil Silvers' Sergeant Bil- shows. He is survived by his wife, Mr. MacGregor founded C. P. Mac- ko series and created and wrote Car 54, Gloria. Gregor Recording Corp. which was one Where Are You? series. He is survived Senator E. L. Bob Bartlett, (D- Alaska), of larger transcription services in radio's by his wife, Ambur, and two daughters. 64, Senate Commerce Committee mem- earlier days. He produced Heartbeat Ty Tyson, 80, whose entire 31 years ber who conducted last year's hearings Theater for Salvation Army, which at as sports commentator was with wwJ on X -ray hazards from medical and one time was on 1,000 stations. He is Detroit, died Thursday (Dec. 12) in consumer products, including color TV, survived by his wife, Mildred. that city. He pioneered in major-league died Dec. 11 in Cleveland Clinic hos- Nat Hiken, 54, comedy writer and di- baseball broadcasts covering April 19, pital, after series of cardiac arrests fol- rector for television and winner of nine 1927, Cleveland Indians- Detroit Tigers lowing surgery in November. He is Emmy awards, died Dec. 7 in Holly- game. He retired in 1953. His wife, survived by his wife, Vide, and two wood, of heart attack. Mr. Hiken be- son and daughter survive. daughters.

formeRecord

As compiled by BROADCASTING, Dec. 4 Orange Broadcasting Co., extended to Dec. Call letter actions 16 time to file reply pleadings to opposition through Dec. 11 and based on filings, of Orange County Communications. Action WECO -TV, U. S. Communications Corp., authorizations and other FCC actions. Dec. 10. Pittsburgh. Granted WPGH -TV. Actions on motions WRVA -TV, Richmond Television Corp., Abbreviations: Ann. -announced. ant. -an- Richmond, Va. Granted WWBT(TV). tenna. aur.- aural. CATV-communitY an- Hearing Examiner Forest L. McClenning tenna television. CH- critical hours. CP- in Fort Smith, Ark. (KFPW Broadcasting construction permit. D -day. DA-direction- Co. and Broadcasters Unlimited), TV chan- Existing TV stations al antenna. ERP- effective radiated power. nel 24 proceeding. by separate actions, kc- kilocycles. kw- kilowatts. LS -local sun- granted petition by KFPW Broadcasting Application set. mc- megacycles. mod. -modification. N Co. for leave to amend application to speci- -night. PSA- presunrise service authority. fy channel 40 in lieu of channel 24. re- KICU -TV Visalia, Calif. -Seeks CP to SCA- subsidiary communications authoriza- turned KFPW's application to processing replace expired CP for changes. Ann. Dec. tion. 5H- specified hours. SSA-special serv- line (Doc. 18046); application of Broad- 9. ice authorization. STA- special temporary casters Unlimited is retained in hearing authorization. trans. -transmitter. UHF -ul- status: dismissed motion by KFPW for Final actions tra high frequency. U- unlimited hours. immediate grant of petition for leave to VHF -very high frequency. vis.- visual. W- amend (Does. 18046 -7). Actions Dec. 9. KCFT -TV Concord. Calif.- Broadcast Bu- vcatts. "- educational. Hearing Examiner Forest L. McClenning reau granted CP to change ERP to 22.9 kw in Fort Smith, Ark. (Broadcasters Un- vis.: 4.57 kw aur.: change type trans. Action limited). TV channel 24 proceeding, grant- Dec. 6. New TV stations ed motion by Broadcasters Unlimited: in- WLXT(TV) Aurora. Ill.-Broadcast Bu- corporated affidavits of no consideration by reau granted mod. of CP to change ERP to Final actions George T. Hernreich and Cleve L. Cotner 183 kv.' vis.: 18.6 kw aur.; change trans. Into record: closed record (Doc. 18047). location: change type trans., type ant.: Dubuque. Iowa -Dubuque Communications Action Dec. 10. make changes in ant. structure, ant. height Corp. Broadcast Bureau granted UHF ch. Hearing Examiner Forest L. McClenning 440 ft. Action Dec. 6. 40 -632 kw vis.. 117 (626 mc): ERP 587 kw in Jacksonville and Miami, both Florida, WKYT -TV Lexington. Ky.- Broadcast Bu- aur. Ant. height above average terrain and Asheville. N. C. (Florida-Georgia Tele- ERP to 492.75 ft.: ant. height 484 ft. reau granted mod. of CP to change above ground vision Co.. Community First Corp., New kw NIs.. 276 kw aur.; change type P. O. address: 762 Ramona Street, Dubuque Horizons Telecasting Co., Florida Gateway 1382 cost $640.000; trans. and type ant.: make changes in ant. 52001. Estimated construction Television Co.. Wometco Enterprises Inc. structure, ant. height 980 ft.: condition; first -year operating cost $215.000: revenue and Wometco Skyway Broadcasting Co.), to completion $215.000. coordinates 42^ 31! 05" granted mod. of CP extend Geographic TV proceeding, granted motion by Antwln 6. 1969. Action Dec. 6. north lat.: 90^ 37' 16" west long. Type Theatres Inc. and extended time for filing date to June trans. RCA TTU-30A. Type ant. RCA TFU- response to Wometco Enterprises' motion WCOC-TV Meridian, Miss. - Broadcast 30J. Legal counsel Mallyck & Bernton. to compel answer to interrogatories from Bureau granted mod. of CP to change ERP Washington: consulting engineer Keen, Dec. 3 to Dec. 16 (Dots. 10834, 17582-4, 18185- to 2.1 kw vis., 380 w aur.; change type Sklom & Stephens. Riverdale. Ill. Principals: 6). Action Dec. 10. trans.: granted mod. of CP to extend tom Gerald J. and Timothy M. Green (each 50 %). Gerald Green owns 20% of car dealer- ship. Timothy Green is judge and attorney and owns 1.8% of bank. Action Dec. 5. Worcester. Mass. -State Mutual Broad- casting Corp. FCC granted UHF ch. 27 (548 -554 me): ERP 608 kw vis.. 121.5 kw aur. Ant, height above average terrain 1.- EDWIN TORNBERG 531 ft.; ant- height above ground 1.345 ft. P. O. address: 440 Lincoln Street, Wor- cester 01605. Estimated construction cost & COMPANY, INC. $1.041.641; first -year operating cost $400.000: revenue $300,000. Geographic coordinates 42° 20' 01" north lat.: 71^ 42' 53" west long. Type trans. RCA TTU -50C. Type ant. RCA TFU-25G. Legal counsel Marcus Cohn: con- sulting engineer George C. Davis, both Negotiators For The Purchase And Sale Of Washington. Principals: H. Ladd Plumley. chairman of the board et al. (as a group Radio And TV Stations CATV 100 %). Principals own 3.1% of Sonderling Broadcasting Corp., group broadcaster. iT: Appraisers Financial Advisors Principals also have option to buy 10% of KTSA -AM -FM San Antonio, Tex. Action New York -60 East 42nd St., New York, N.Y. 10017 Dec. 5. CS 212 -687.4242 Other action West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 408 -375 -3164 Review board in Anaheim, Calif., TV pro- ceeding. Does. 18295-18300, granted petition for extension of time filed Dec. 3 by Golden

BROADCASTING, Dec. 16, 1968 79 pletion date to June 6, 1969. Action Dec. 6. Summary of broadcasting WBRE -TV Wilkes- Barre. Pa.- Broadcast Bureau granted mod. of CP to change ERP Compiled by BROADCASTING, Dec. 11, 1968 to 2640 kw cis.. 515 kw aur.; change type Not trans. Action Dec. 6. On Air Total On Air Total KGBT -TV Harlingen, Texas Broadcast Licensed CP's On Air CP's Authorized Bureau granted CP to install- alternate driver for main trans. and ant. Action Commercial AM 4,217, 18 4,2351 65 4,300, Dec. 6. Commercial FM 1,887 48 1.935 193 2,128 Commercial TV -VHF 497, 9 506, 11 517' Actions on motions Commercial TV -UHF 119, 48 165, 165 332, Hearing Examiner Thomas H. Donahue Educational FM 352 9 361 32 393 In Panama City. Fla. (Bay Video Inc. Educational TV -VHF 70 5 75 2 77 [WBVI -TV]). TV proceeding, continued Educational TV -UHF 70 25 95 16 111 hearing from Dec. 12 to Jan. 6. 1969. on examiner's motion (Doc. 18301). Action Dec. 10. Station boxscore Hearing Examiner Chester F. Naumo- Compiled by FCC, Dec. 1, 1968 wicz Jr. in Fajardo, P. R. (WSTE-TV Inc. [WSTE(TV))), TV proceeding, denied mo- Com'/ AM Com'l FM Com'l TV Educ FM Educ TV tion requesting change in procedural dates and date of hearing: by examiner's motion Licensed (all on air) 4,2181 1,873 615, 349 140 extended date for filing rebuttal exhibits CP's on air (new stations) 17 59 57 12 30 to Dec. 11 (Does. 18048 -9). Action Dec. 10. Total on air 4,2351 1,932 670, 361 170 CP's not on air (new stations) 66 196 176 32 18 Rulemaking petitions Total authorized stations 4,3011 2,128 8481 393 188 Chief, Broadcast Bureau granted petition Licenses deleted 2 0 1 0 0 by seven television film producers repre- CP's deleted 0 1 0 0 0 sented by the law firm of Phillips. Nizer. Benjamin, Krim & Ballon and extended to I Includes two AM's operating with Special Temporary Authorization, and 25 educational AM's. Feb. 10 and March 10. 1969. time to file s Includes three VHF's operating with STA's, and two licensed UHF's that are not on the air. comments and reply comments, respectively. in matter of amendment of rules with re- spect to television programs produced by enlarge Issues filed Sept. 26 by Cullman nonnetwork suppliers and not made avail- Music Broadcasting Co. Action Dec. 4. Existing AM stations able to certain television stations (Doc. Review board In Franklin. N. J., AM pro- Applications 18179). Action Dec. 6. ceeding. Does. 18251 -57. granted to extent Chief. Broadcast Bureau granted joint indicated and denied in all other respects WTWA Thomson, Ga. -Seeks mod. of li- petition by WAPA -TV Broadcasting Corp. petition to enlarge Issues filed Aug. 9 by cense to change from 1240 kc, 250 w, SH to and Western Broadcasting Corp. of Puerto Mid-State Broadcasting Co. Action Dec. 9. 1240 kc. 250 w. U. Ann. Dec. 6. Rico and extended to Jan. 14. 1969. time to Review board in Lorain, Ohio, AM pro- WRBN Warner Robins. Ga. -Seeks CP to file responses to petition for rulemaking ceeding, Does. -78. 1 kw -D to 1600 kc, filed by 16876 board members Nel- change from 1600 kc. Public Television Commission of son. Slone and Pincock adopted memoran- 500 w. 1 kw -LS. DA -N. U. Ann. Dec. 6. Government of Virgin Islands in amend- dum opinion and order granting to extent WFLI Mountain, Tenn. -Seeks ment of table of TV assignments. waiver Indicated and denying in all other respects Lookout of station separation rules. Action Dec. 9. motion to dismiss CP to change from 1070 kc. 1 kw, 50 kw- second petition for re- LS. U to 1070 kc. 5 kw. 50 kw -LS. hearing filed Oct. 24 by Lorain Community DA-2. Broadcasting Co.: dismissed petition for DA -2. U. Ann. Dec. 6. New AM stations rehearing filed Oct. 9 by Allied Broadcast- ing Inc. Action Dec. 4. Final actions Application WTUF Mobile. Ala.- Broadcast Bureau Actions on motions granted CP to replace expired permit for St. Louis County Broadcasting Co.. Clay- changes. Action Dec. 4. ton. MO.-Seeks amendment to application Chief Hearing Examiner James D. Cun- for CP to increase power to 5 kw. install ningham in Lexington and China Grove. KSMA Santa Maria. Calif.- Broadcast Bu- DA -D and install new trans.. to change sta- both North Carolina (Harry D. and Robert reau granted CP to install auxiliary trans. tion location from Clayton to St. Louis. E. Stephenson and China Grove Broadcast- at main trans. location for auxiliary pur- Ann. Dec. 4. ing Co.). AM proceeding. designated Hear- poses only: remote control permitted. Ac- ing Examiner Chester F. Naumowlcz Jr. as tion Dec. 4. Start authorized presiding officer. scheduled prehearing con- ference for WLYV Fort Wayne. Ind. -Broadcast Bu- WMBC Jan. 17, 1969. and hearing for reau granted CP to replace expired permit Columbus. Miss-Authorized pro- Feb. 19. 1969 (Dues. 18385-6). Action Dec. 2. gram operation on 1400 kc, 250 w, U. Action for changes. Action Dec. 4. Dec. 2. Hearing Examiner Millard F. French in KMPL Sikeston. Mo.- Broadcast Bureau Franklin. N. J. (Louis Vander Plate) et al.. granted mod. of license covering remote con - Final actions AM proceeding. on examiner's own motion, trol. Action Dec. 4. scheduled for Dec. 10 oral argument on Charlevoix, Mich. - New Broadcasting notice to take deposition upon oral examina- WIVK Knoxville. Tenn. -Broadcast Bu- Corp. FCC granted 1270 kc. 5 kw -D. P. O. tion filed by Lake -River Broadcasting Corp. reau granted CP to install auxiliary trans. address: 111 Bridge Street, Charlevoix 49720. and Radio New Jersey Nov. 15 and joint at main trans. location. Action Dec. 4. Estimated construction cost $53.220: first - motion opposing taking of depositions filed year operating cost $38.000: revenue $50.000. by Mid -State Broadcasting Co. and Louis Other action Principals: Thomas R. McDaniels. president Vander Plate Nov. 21 (Does. 18251 -7). Action WYSE Inverness. Fla. -FCC waived rules and W. Kirk Schaller. vice president (each Dec. 6. 20 %) and W. Albert Schaller. secretary - to accept application to change iron, un- treasurer (60 %). Mr. McDanlels and W. K. Hearing Examiner Jay A. Kyle In Bell- limited to daytime operation. Action Dec. 5. Schaller each own 10% of Otsego County aire. Tex. (T. J. Shriner). AM proceeding. Herald Times Inc.. Newspaper publisher. granted motion by Broadcast Bureau and Actions on motions dismissed with prejudice application of T. J. W. A. Schaller and W. K. Schaller own D. Cun- 96.1% and 3.9 %. respectively. of Northern Shriner for failure to prosecute: terminated Chief Hearing Examiner James proceeding (Doc. 17635). Action Dec. 9. ningham in Alamogordo and Ruidoso, both Michigan Review Inc.. newspaper publisher. New Mexico (Fred Kaysbier and Sierra W. A. Schaller owns 50% of office supply Hearing Examiner Forest L. McClenning Bianca Broadcasting Co. [KRRR]). AM pro- company and of general marine business. In Costa Mesa -Newport Beach. Calif. (Charles In same ceeding. denied petition by Fred Kaysbier action application of Charlevoix W. Jobbins) et al.. AM proceeding. re- filed Dec. 3. requesting that hearings In County Broadcasting Co. was dismissed. opened record. granted petition by Califor- Action Nov. nia entirety be held in Ruidoso (Does. 17624 -5). 26. Regional Broadcasting Corp. for leave Action Dec. 9. to amend application to reflect death of Las Vegas-Radio Nevada. Review board A. Kyle in Bowl- granted 720 kc. 50 kw -D, 10 kw -N, DA -N. principal. Howard F. Ahmanson. and ac- Hearing Examiner Jay quisition of his stock by estate: again closed ing Green. Ohio (WMGS Inc. (WMCS) and P. O. address: 6803 West Boulevard. Ingle- AM upon wood, Calif. 90302. Estimated construction record (Does. 15752. 15754 -6. 15758 -60. 15762. Ohio Radio Inc.). proceeding. cost $90.345: 15764 -6). Action Dec. 10. verbal request by Broadcast Bureau, re- first -year operating cost $150- Dec. 10 to Dec. 18 000: revenue $165,000. Principals: Albert scheduled hearing from (Does. 16290 -1) . Action Dec. 9. John Williams (55 %) and Jack M. Reeder Call letter application (45 %). Mr. Williams owns KTYM -AM -FM Tri -State Broadcasters. Middlesboro. I' y. Fines Inglewood. Mr. Reeder owns broadcast engi- Requests WAFI. neering consultant firm and is chief engineer WTHB Augusta. Ga.-Broadcast Bureau for KRLA Pasadena, Calif. Action Dec. 3. Designated for hearing notified of apparent forfeiture liability of Other actions $200 for violation of rules by failing to pro- FCC designated for consolidated hearing vide equipment performance measurement Review board in Sumiton, Ala., AM pro- applications of Morris's Inc.. Jesup, and data. Action Dec. 4. ceeding. Does. 18204-05. denied request for John M. Masters. Reidsville, both Georgia. KBBC Centerville, Utah -Broadcast Bu- leave to submit additional pleading filed for new AM's with application of Farnell reau notified of apparent forfeiture liabili- Oct. 25 by Hudson C. Millar Jr. and James O'Quinn. Statesboro, Ga. (Doc. 17722). Ac- ty of $200 for violation of rules by failing Jerdan Bullard; granted to extent indicated tion Dec. 5. to enter daily transmitting equipment In- and denied in all other respects petition to How- spections in maintenance log. Action Dec. 4. enlarge issues filed 24 FCC set for hearing applications of June by Cullman ard M. McBee. Lawton. and Allan Pratt Broadcast Bureau notified following AM's Music Broadcasting Co. Action Dec. 4. Page. Anadarko, both Oklahoma: and Bill of apparent forfeiture liabilities in amounts Review board in Sumiton, Ala., AM pro- Thacker. Burkburnett. Tex., for CP for shown for failure to timely file applications ceeding, Does. 18204 -05. dented petition to new daytime AM on 850 kc. Action Dec. 5. for renewals of licenses: KHAC Window

80 (FOR THE RECORD) BROADCASTING, Dec. 16, 1968 Rock. Ariz., $100: KMCL McCall, Idaho. $30,000 to $25.000 (Does. 18264 -5). Action Final actions $200: KSPT Sandpoint, Idaho, $100; KCCC Dec. 4. Broadcast Bureau Carlsbad. N. M., $100; KRDD and KRIK. Hearing Examiner Thomas H. Donahue in KBUZ -FM Mesa. Ariz.- both Roswell, N. M.. each $200: KBUH granted CP to replace expired permit for Aurora, Ind. (Dearborn County Broadcasters Action Nov. 29. Brigham City. Utah, $100; KWOR Worland, and Grepco Inc.), FM proceeding. set certain new station for changes. Wyo., $100. Actions Nov. 27. procedural dates and scheduled hearing for Broadcast Bureau granted licenses cover- Feb. 27. 1969 (Does. 18264 -5). Action Dec. 9. ing following new stations: KINS -FM Eu- Call letter applications both Calif. Ac- Hearing Examiner Forest L. McClenning reka. KJAX(FM) Stockton, WTUF. Bellaire Inc., Mobile. Ala. Re- in Port Jervis. N. Y. (Port Jervis Broad- tions Dec. 6. quests WMOB. casting Co. and Murray Hill Associates KNOB(FM) Long Beach. Calif.- Broadcast KPGM. Peninsula Broadcasting Corp-. Inc.). FM proceeding. granted request by Bureau granted license covering changes. Mountain View. Calif. Requests KPEN. Murray Hill Associates Inc. and Port Jer- Action Dec. 6. vis Broadcasting Co. and continued to Dec. KPSR(FM) Los Altos. Calif.- Broadcast Call letter actions 23 and Dec. 30 dates for exchange of ex- Bureau granted license covering new sta- hibits and for giving notification of wit- type ant. Action Dec. 6. WKLZ. Circle Corp., Kalamazoo. Mich. nesses to be called for cross -examination, tion: specify Granted WYYY. respectively (Does. 18267 -8). Action Dec. 5. KEWB(FM) Redding, Calif.- Broadcast WNCR. New Bureau granted license covering new sta- Hanover Broadcasting Co., Rulemaking petitions trans. Action Dec. 6. Wilmington. N. C. Granted WFOG. tion. specify type Broadcast WPXI, T & H Broadcasting Inc., Roa- WEYY Talladega. Ala. -Seeks amendment KXRQ(FM) Sacramento. Calif.- noke. Va. Granted WTOY. to petition for FM rulemaking to change Bureau granted mod. of license covering name of petitioner from Talladega Broad- change in name of licensee to California Designated for hearing casting Inc. to Taliabama Broadcasting Talking Machine and Wireless Co.: granted Co.: show ch. 224 as substitute for ch. 225 mod. of CP to change name of permittee to WHMC Gaithersburg. Md. -FCC desig- in Fayette. Ala.. instead of reverse: and same. Action Nov. 27. nated for hearing license renewal applica- show Mr. Hartsell as having only daytime KCBS -FM San Francisco- Broadcast Bu- tion. Order is also notice of apparent station instead of full time station. Ann. reau granted niod. of SCA to add sub -car- liability for forfeiture of up to $10,000 for Dec. 9. rule violations and departures from license rier frequency of 41. kc. Action Dec. 4. authorization if hearing examiner deter- KVFS Vacaville. Calif. -Requests amend- KCPR(FM) San Luis Obispo, Calif.- mines that public interest would better be ment of FM rules to assign ch. 284. 104.7 Broadcast Bureau granted license covering served by payment of forfeiture than de- mc. to Mariposa. Calif.: assign smaller com- new station: specify studio location as nial of license renewal. Action Dec. 5. munity class B channel to Mariposa. Ann. Graphic Arts Building. Action Dec. 6. Dec. 9. WCEH -FM Hawkinsville. Ga.- Broadcast Hayward F. Spanks and Barkley Lake Bureau granted license covering new sta- Broadcasting Co.-Request institution of tion: specify type trans. and type ant. Ac- New FM stations FM rulemaking proceeding to delete ch. tion Dec. 6. 292A from Greenville: add ch. 292A to Hart- Applications ch. 261A for KLFM(FM) Ames. Iowa- Broadcast Bu- ford and Cadiz: and substitute reau granted mod. of license covering remote H. Allen. ch. 292A at Elizabethtown, all Kentucky. 4. Leisure City. Fla.- Lester Seeks Ann. Dec. 9. control. Action Dec. 98.3 mc, ch. 252. 225 tv. Ant. height above WBCH -FM Hastings. Mich. Broadcast average terrain 900 ft. P. O. address: 23 Paul A. Christo. Falmouth. Mass. -Re- - N. 08608. institution pro- Bureau granted license covering new station. South Warren Street, Trenton. J. quests of FM rulemaking Action Dec. 6. Estimated construction cost $25.000: first - ceeding to assign ch. 270B to Falmouth. year operating cost $12.000: revenue $12.000. Ann. Dec. 9. KKWS(FM) Wadena. Minn. - Broadcast Principals: Lester H. Allen, sole owner. Mr. Stereo Broadcasting Inc.. Lincoln. Neb.- Bureau granted license covering new sta- Allen owns wholesale electronics equipment Requests amendment of rules to add ch. tion. Action Dec. 6. distribution company and Is applicant for 288A to of FM for Auburn, KMFL -FM Marshall. Broadcast Bu- Ann. Dec. 5. table allocations Mo.- new FM at Ocean City, Md. Neb. Ann. Dec. 9. reau granted CP to replace expired permit. "Chicago-Chicago Boys Clubs Educational Big Basin Broadcasters Inc.- Requests Action Nov. 29. Corp. Seeks 88.7 mc. ch. 204. 10 w. Ant. amendment of FM table of assignments to KFAB -FM Omaha - Broadcast Bureau height above average terrain 68 ft. P. O. assign ch. 240A to Okla. Ann. Dec. address: c/o Fred C. Lickerman. 304 West Sallisaw. Randolph Street. Chicago 60606. Estimated 9. construction cost $15.570: first -year operat- WCAY Cayce. S. C.- Requests amend- ing cost $5.000: revenue none. Principals: ment of FM rules to assign eh. 244A to Chicago Boys Clubs. W. Clement Stone, Cayce. Ann. Dec. 9. president. Ann. Dec. 6. "An FM Transmitter Call letter applications 'Greensboro. N. C.- Trustees of Guilford College. Seeks 90.7 mc. ch. 214. 10 w. Ant. Mt. Diablo Unified School District, Con- height above average terrain 68 ft. P. O. cord. Calif. Requests KVHS(FM). address: c/o James C. Newlin. 5800 Friendly that's heard Avenue. Greensboro 27410. Estimated con- Lawrence Gahagan and Darry Allen Sra- struction cost first-year operating gow. Pacific Grove, Calif. Requests KRUZ- $2.950; FM. cost. $600: revenue none. Principals: Board but not of trustees of Guilford College. Ann. Dec. 6. Pappas Electronics Inc.. permittee, Tulare, seen"... Starts authorized Calif. Requests KMPH(FM). High School District No. 99. DuPage WTIM -FM Taylorville. III. Authorized County. Ill. Requests WDGC -FM. on 92.7 mc. -ch. 224, ERP program operation Farm and Home Broadcasting Co., Wells - 3 kw. Action Dec. 2. boro. Pa. Requests WGCR(FM). WDYL(FM) Chester. Va.-Authorized pro- gram operation on 92.1 mc. ch. 221, ERP 3 Middle Tennessee State University. Mur- kw. Action Dec. 4. freesboro, Tenn. Requests WMOT(FM). Other action Call letter actions Review board In Gate City. Va.. FM pro- Guntersville Broadcasting Co.. Gunters- ceeding, Does. 17575 -76. scheduled oral argu- ville. Ala. Granted WTWX(FM). ment before review board for Jan. 7. 1969, Mena Broadcasting Co.. Mena. Ark. Grant- at 10 a.m. In Washington. Action Dec. 6. ed KENA -FM. Actions on motions WHIR Inc., Danville. Ky. Granted WHIR- FM. Chief Hearing Examiner James D. Cun- ningham in Hot Springs, Ark. (George T. Fritts Broadcasting Co.. Indianola, Miss. Hernrelch and Christian Broadcasting Co.), Granted WNLA-FM. FM proceeding, designated Hearing Exam- School District of City of Omaha, Omaha. cCA FM 100000 iner H. Gifford Irlon as presiding officer, Granted KIDS -FM. 10KWFM scheduled prehearing conference for Jan. 17. 1969. and hearing for Feb. 18, 1969 Water -Falls Broadcasting Corp., Seneca That's the Falls. N. Y. Granted WSEF-FM. comment of CCA FM (Does. 18387 -8). Action Dec. 2. users. These popular transmit- Chief Hearing Examiner James D. Cun- Vermont New York Broadcasters Inc., ningham in Tampa, Fla. (WLCY Inc. and Burlington. Vt. Granted WVNY(FM). ters require no constant adjust- Rust Craft Broadcasting Co.), FM proceed- Radio-Wise Inc., Norton. Va. Granted ments, no "Super ing, ordered action released Dec. 4 amended WNVA -FM. Technical to provide that Hearing Examiner Chester Staffs" and are reliable beyond F. Naumowicz Jr.. in lieu of Hearing Ex- aminer Basil P. Cooper, prepare and Issue expectations. Contact your Initial decision. Action is subject to ob- Existing FM stations CCA representative or, better jection by any Interested party which may be filed within five days (Dots. 17943 -4). Application yet, - your "Relaxed" fellow Action Dec. 5. KIMA -FM Yakima, Wash. -Seeks mod. of broadcaster. Hearing Examiner Thomas H. Donahue in CP to change type trans., install dual polar- Aurora, Ind. (Dearborn County Broadcasters ized ant. and change trans. power output, CCA ELECTRONICS CORP. and Grepco Inc.), FM proceeding, granted ERP and height of ant. above average ter- GLOUCESTER CITY. N. J. petition by Dearborn County Broadcasters rain; seeks amendment to CP to change CCA (609)-456.1716 for leave to amend application to report name of applicant to Yakima Valley Com- reduction in line of credit from bank from munications Inc. Ann. Dec. 6.

BROADCASTING, Dec. 16, 1968 granted CP to make changes in transmitting Dearborn, Mich. Requests WWLV(FM). equipment. Action Dec. 4. Final action WFIG -FM. WFIG Inc., Sumter, S. C. Re- WPFB -FM Middletown, Ohio- Broadcast quests WWDM(FM). Community Bureau Telecasting Corp, Moline. granted mod. of SCA to add sub - WHBQ -FM. RKO General Inc., Memphis. Ill. -FCC denied application for review of carrier frequency of 26 kc. Action Dec. 4. Requests WJBP(FM). review board order denying appeal from WCPA-FM Clearfield, Pa.- Broadcast Bu- adverse evidentiary ruling of hearing_ reau granted license covering changes. Ac- Call letter actions in Moline TV proceeding ((Does. tion Dec. 6. 179931). Action Dec. 5. KTUX(FM), Peer Broadcasting Corp.. WALD -FM Walterboro, S. C.- Broadcast Livermore, Calif. Granted KYTE(FM). Other action Bureau granted license covering new sta- tion; specify KPEN(FM), Pacific Inc., San Francisco. FCC extended to Jan. 6. 1969. deadline for type trans. Action Dec. 6. Granted KIOI(FM). Mission Cable TV Inc.. Pacific Video Cable KBRK -FM Brookings, S. D.-Broadcast Co. and Trans-Video Corp., all El Cajon, Bureau granted WKKY -FM. Christian Broadcasting As- license covering new sta- sociation. Erlanger, Ky. Granted WHKK- California. and KFMB -TV San Diego, to file tion. Action Dec. 6. (FM). report on degradation of KFMB -TV's signal KWAT (Doc. 16786). Action Dec. 5. -FM Watertown. S. D.- Broadcast KGW -FM, King Broadcasting Co., Port- Bureau granted license covering new sta- land, Ore. Granted KINK(FM). Action on motion tion. Action Dec. 6. WABA -FM, Hector Reichard, Aguadilla, Hearing Examiner Thomas H. Donahue WCMT -FM Martin, Tenn.-Broadcast Bu- P. R. Granted \VIVA -FM. in Fresno. Madera and Clovis. all California reau granted license covering new station; (Fresno Cable TV Co.). CATV proceeding specify type ant. and type trans. Action in Fresno and Salinas-Monterey. Calif.. TV Dec. 6. Renewal of licenses, markets, on petition for continuance by WFNY(FM) Racine, Wis.- Broadcast Bu- Fresno Cable TV Co. and with concurrence reau granted license covering changes. Ac- all stations of all parties, continued date for exchange tion Dec. 6. of exhibits from Dec. 13 to Feb. 13, 1969, Broadcast Bureau granted renewal of li- and hearing from Jan. 13, 1969 to March 17. Other action censes for following stations: KMPL Sikes- 1969 (Does. 18130 -2). Action Dec. 9. ton, Mo.: K000 Omaha; KZAZ(TV) No- KOTN-FM Pine Bluff, Ark. -FCC tem- gales. porarily waived minimum power require- Danville., Iii.; WSVLvoShelbyvlille. Ownership changes ments of FM rules to permit acceptance of Ind.: K70AO Boise City, Okla.; K72B0 application to change trans. site and re- Paradise Winnemucca Applications duce ant, height above average terrain from ci, al111Nevada: K74CF. K81AO and 285 ft. to 127 ft. Action Dec. 5. K83AM Carrizo Springs and Crystal City, WCOV -FM Montgomery. Ala. -Seeks as- Action both Texas. Actions Dec. 4. signment of CP troni WCOV Inc. to Deep on motion South Broadcasting Co. for $2,690.87. Sellers: Hearing Examiner Forest L. McClenning J. Douglas Gay, chairman of board -treasurer in San Antonio, Tex. (Bexar Broadcasting Modification of CP's, (.16 %) et al. Sellers own WCOV -AM -TV Co. and Turner Broadcasting Corp. [KBUC- Montgomery, and WLEX -TV Lexington, KY. FM]). FM proceeding, granted petition by all stations They also have CP for WLEX -FM Lexing- Turner Broadcasting Corp. for leave to amend Broadcast Bureau granted ton. Mr. Gay owns 12.5% of applicant for application to correct inadvertent extended mod. of CP's new TV on ch. 9 at Orlando. Fla. Buyers: errors In programing showing (Dots. 18238- completion dates for following FM Frances U. Brennan. president (59 %). 9). Action Dec. 10. stations: 1969: Frances U. Brennan and C. V. Stelzenmuller, KPA FM Chico. to May 28, 1969: co-trustees (38 %) et al. Mrs. Brennan has Call letter applications KINI(FM) Indio, to April 29, 1969: and Interest in WSLA -TV Selma. Ala.. but in- KXOA -FM Sacramento, all California, WJCC(FM), James A. Chase. permittee, 1969: to tends to dispose of same. She also owns Angola, Ind. Requests Mich., 18% of WFLI Lookout Mountain. Tenn., WAFM(FM). toaJan. 0. 1969; 'KOBC(FM)aJoplin to and 90% of WAPE Jacksonville. Fla. Mr. WTRC -FM, Truth March 1, 1969: KAWL -FM York, Neb., to firm. Ann. Radio Corp., Elkhart, May 12. 1969; Stelzenmuller is partner in law Ind. Requests WFIM(FM). 'WCUB-FM Athens, Ohio, to Dec. 5. Feb. 28. 1969: ')WSBF-FM Clemson, S. C., WKNR -FM, Knorr Broadcasting Corn., to May 8, 1969. Actions Dec. 4. KXFM(FM) Santa Maria. Calif. -Seeks assignment of license from KXFM Inc. to Broadcast Bureau granted mod. of CP's Frank G. Macomber IV for assumption of and extended completion dates for following liabilities amounting to $49,382.70. Sellers: FM's: KWEH(FM) Camden, Ark., to June Clark B. Smith, president et al. Buyer: Mr. STL. 1. 1969; WDEL -FM Wilmington. Del., to Macomber owns KSEE Santa Maria. Ann. May 1, 1969; WMYR -FM Fort Myers, Fla., Dec. Springfield, 5. Inter -City Relay Massant 1 April 30, 1969: DNA(FM) KKTV(TV) Colorado Springs -Seeks trans- Louis, to Dec. 31: WFME(FM) Newark, fer of control of Garvey Communications N. J., to May 11, 1969; KMOT -FM Minot, Systems Inc. from Willard W. Garvey STEREO * REMOTE CONTROL N. D., to June 20, 1969: KSLM -FM Salem, after) Broad- Ore.. to June 14. 1969: KSHN(FM) Sher- castingcasting Co. (none beo. 00%after). MONAURAL TELEMETRY man, Tex., to Jan. 31, 1969: WIXK -FM Mr. Garvey owns KKFM(FM) Colorado New Richmond, Wis., to March 11, 1969. Springs. Buyers: T. B. Lanford (13.8 %). Actions Dec. 5. Mississippi Publishers Corp. (40 %). Stand- With two ard Life Insurance Co. (32.4 %) et al. Buyers separate STL systems, there own WJTV(TV) and WSLI- AM-FM. both is no measurable amount of cross talk Jackson. Mississippi. They also own 33% of between channels. The dual system Translator actions Metropolitan Cablevision Co.. operator of also CATV systems in McComb and Brookhaven. offers protection against loss of air time. Guy Gannett Broadcasting Service Port- both Mississippi. Mississippi Publishers land. Me.-Broadcast Bureau granted CP Additionally, this system has the cap- for new VHF TV translator Corp, has the same interest in Metropolitan ability to serve Port- Cablevision and publishes the Jackson Daily for transmission of remote control land on ch. 2 by rebroadcasting KGAN-TV News and the Clarion Ledger, both Jackson. and SCA multiplex subcarriers. Write Portland. Action Dec. 3. Mr. Lanford owns KALB-AM-FM Alexandria Box WBNS-TV Athens, Ohio-Broadcast Bu- and KRMD -AM -FM Shreveport. both Loui- 661, Cleburne, Texas Al- 76031 for reau granted CP for new UHF TV translator siana. He also owns 51% of KALB -TV information. to serve Athens on ch. 73 by rebroadcasting exandria. and has interest in WYOU Tampa WBNS -TV Columbus. Ohio. Action Nov. 22. and WZST Leesburg, both Florida. Con- $2.1 million. Ann. Dec. 9. W83AK Athens. Ohio -Broadcast Bureau sideration: granted mod. of CP of UHF TV translator KSLV Monte Vista, Colo. -Seeks assign- to change trans. location to west slope of ment of license from Colorado Radio Corp. Now! Signal Hill. approximately 1800 ft. west of to George O. Cory to operate station as in- State Route 682. Athens: make changes in dividual. No consideration involved. Prin- ant. system: granted mod. of CP to extend cipal: Mr. Cory is sole owner of KSLV. completion date to May 22, 1969. Action Ann. Dec. 6. Nov. 22. WTBY Waterbury. Conn. -Seeks assign- Tillamook T.V. Translators Inc.. Tilla- ment of license from Lowell W. Paxson to mook, Ore.- Broadcast Bureau granted CP Trend Broadcasting Inc. for purpose of in- for new UHF TV translator to serve Tilla- corporation. Principals: Lowell W. Paxson mook on ch. 73 by rebroadcasting KOAC- (64 %). Jean L. Paxson (26 %) and Burton TV Corvallis, Ore. Action Dec. 3. O. Waterman (10 %). Mr. Paxson owns WKSN-AM-FM and WNYP(TV), both James- Blue Ridge ETV Association. Mountain town, New York. He also has application to Lake, Va.- Broadcast Bureau granted CP for new UHF TV purchase WYND Sarasota, Fla. Considera- translator to serve Pearls - tion : $1. Ann. Dec. 4. burg. Va., on ch. 80 by rebroadcasting WBRA -TV Roanoke, Va. Action Nov. 26. WDCA -TV Washington -Seeks transfer of control of Capital Broadcasting Co. from Milton Grant. A. Dana Hodgdon, Edward Mernone. Alan I. Kay et al. (as a group. CATV 100% before. none after) to Superior Tube Co. (none before. 100% after). Principals: Application Clarence A. Warden Jr., chairman (21.5 %). Paul E. Kelly. president (1.4 %). Richard Valley Cable TV Inc.- Requests distant H. Gavel, executive vice president. (20 %) signals from WSB -TV, WAGA-TV, WQXI- et al. Superior Tube is sole owner of several TV, WJRJ -TV, WBMO -TV and ch. 46, all tube companies and manufacturing concerns. MARTI electronics Atlanta, and WYEA -TV Columbus and Consideration: $1.5 million. Ann. Dec. 5. A DIVISION OF MARTI, INC. WACS -TV Dawson, both Georgia. to city of Fort Valley, Ga. (Columbus, Ga. ARB 82). Ann. Dec. 5. (Continued on page 90)

82 (FOR THE RECORD) BROADCASTING, Dec. 16, 1968 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Consulting Engineers RADIO Cr TELEVISION CONSULTING ENGINEERS 1812 K St., N.W. National Press Bldg, 527 Munsey Bldg. Wash., D. C. 20004 Box 798, Upper Montclair, N.I. 07043 783 -0111 Wash., D.C. 20006 296 -6400 Telephone District 7 -1205 Phone: 1201) 796 -3000 Washington, D. C. 20004 Member AFCCE Member AI"( CE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver 42 L. Gen. Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett Dillard, Mgr. Building 7 -8215 Engineering Munsey District Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 D. PRUDENTIAL BLDG. 1710 H St., N.W. 298 -6850 Washington, C. 20004 347 -1319 Washington, D. C. 20004 WASHINGTON, WASHINGTON, D. C. 20005 D. C. 20006 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

C. HUTCHESON SILLIMAN, MOFFET KEAR A. EARL CULLUM, JR. GUY & KENNEDY & KOWALSKI CONSULTING ENGINEERS 817- 261 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 711 14th St., N.W. P. O. Box 808 WASHINGTON, D, C. 20006 DALLAS, TEXAS 75209 Republic 7.6646 1100 W. Abram (2141 631 -8360 Washington, D. C. 20005 Member AFCCE Member AFCCE Arlington, Texas 76010 .1f ember AFCCE

GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television 19 E. Quincy Street Radio Cr Television Co mmu n one- icatl Electronlci Riverside, Illinois 60546 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 2029 K St., N.W., 4th Floor Chicago Suburb) San Francisco, California 94128 Washington, D. C. 20006 IA Phone 312- 447 -2401 14151 342 -5208 Telephone: 1202) 223 -4664 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE .lfember AFCCE

CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. JULES COHEN CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Application and Field Engineering TELEVISION and RADIO 345 Colorado Blvd. -80206 ENGINEERING Suite 716, Associations Bldg. 8200 Snowville Road CONSULTANTS Phone: Area Code 3031 333 -5562 1145 19th St., -3707 727 Industrial Road N.W., 659 Cleveland, Ohio 44141 TWX 910- 931 -0514 San Carlos, California 94070 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE 1415) 592 -1394

RAYMOND E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR Associates Consulting Radio Engineers & CONSULTING RADIO ENGINEER CONSULTING ENGINEERS Walker Bldg., 4028 Daley 317 Wyatt Bldg. CONSULTING am -tm tv ENGINEERS 622 Hoskins Street Fort Worth, Texas Washington, D. C. 20005 P.O. Box 4318 304 -925 -6281 Lufkin, Texas 75901 AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCE Member AFCCE

E. JOHN Serving The SOUTHEAST HAROLD MUNN, JR. H. MULLANEY ROSNER TELEVISION and ASSOCIATES BROADCAST ENGINEERING SYSTEMS FREDERICK A. SMITH, P.E. CONSULTANT Suite 71, 1150 Connecticut Ave., N.W. ENGINEERS CONTRACTORS Consulting Engineer Box 220 D. C. 20036 Washington, 120 E. 56 St. 29 South Mall Coldwater, Michigan -49036 5 Exchange St. Phone 202 -223 -1180 New York Plainview Charleston, S. C. 29401 Phone: 517- 278 -6733 Member AFCCE N. Y. 10022 N. Y. 11803 A/C 803 723 -4775

FRANK A. ZOELLER TERRELL W. KIRKSEY TELEVISION SYSTEMS Consulting Engineer CONSULTANT 20 Years Experience 5210 Avenue F SERVICE DIRECTORY Box 366 San Carlos, Cal. 94070 Austin, Texas 78751 1415) 593 -1751 (512) 454 -7014

COMMERCIAL RADIO CAMBRIDGE CRYSTALS Telecommunication Consultants TELCOM, INC. MONITORING CO. PRECISION FREQUENCY International, Inc. (TCO Offering The Services Of PRECISION FREQUENCY MEASURING SERVICE Offers Consulting Service, in Its Registered Structural MEASUREMENTS Telecommunication, 6, Electronic Engineers AM -FM SPECIALISTS FOR AM -FM -TV -TV Dota Handling Systems 8027 Leesburg Pike 103 S. Market St., 445 Concord Ave. Gerald C. Gross, President Lee's Summit, Mo. Cambridge, Mass. 02138 1028 Conn. Ave., NW, Wash. 20036 McLean Ve. 22101 Phone Kansas City, Laclede 4 -3777 Phone 1617) 876 -2810 Phone: 1202) 659 -1155 (703) 893 -7700

BROADCASTING, Dec. 16, 1968 83 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Deadline for copy: Must be received by Monday for publication next Monday Display ads $25.00 per inch. or over at run -of -book for Situations Wanted 250 per word -$2.00 minimum. 5" billed rate.-Stations Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each packageadvertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions, pho -All other classifications 35t per word -$4.00 minimum. tos etc., addressed to box numbers are sent at owner's risk. BROADCASTINGNo charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. Washington, D. C Help Wanted 300 per word -$2.00 minimum. 20036

RADIO -Help Wanted Sales- (cont'd) Announcers -(cont'd) Management Madison, Wisc., -".1 AM music /news -#1 FM Announcer -good voice, casual, professional style "good music" stations have career opportunity for for mid -mcrning at modern CGW. #1 rated in Northwest. Middle -of -road music -news. Outstanding young creative salesman on the way up to sell our large, gulf coast market. Completely paid insurance family town. Must have minimum three years actual AM -FM combination. This man can expect to earn including hospitalization, life, dental. Yearly bonus, management experience. Box L -201, BROADCAST - $5.000 more than he presently makes, live in an profit sharing. Unlimited opportunity. Send tape, re- INC. ideal city, have an opportunity for management sume, recent picture and salary requirements to and stock interest. WISM -one of six Mid -West Box M -133, BROADCASTING. Sales oriented station manager needed. Responsible Family stations. person to direct close in day timer. Must be able New Jersey MOR good music station needs an to handle personnel as well as community relations. Can you sell and prepare commercial copy? If so. experienced announcer-newsman. Good salary for Five figure salary plus over -ride. Box M -79, BROAD- we would like to hear from you. Excellent small the right man Send tape, resume to Box M -136, CASTING. market. AM -FM faci6Kes. WLAG AM /FM, La- BROADCASTING. Grange, Georgia. Northeast AM /FM wants young aggressive manager Bright capable deeiay wanted by Indiana kilowatt who knows how to sell. One who will invest up to Radio time -salesman -- excellent opportunity for with upbeat MOR format. Some news gathering 20M and become part of a growing group. Box young, enthusiastic man. You must have experience. and writing experience helpful. Top pay for proven M -131, BROADCASTING. Send resume to Jim Smith, WSAI Radio, W. 8th and ability. fringe benefits. Include detailed experi- Matson Place, Cincinnati, Ohio 45204. ence. photo. references in resume, tape. Box M -138, Whoops, we overdid it; our sales manager and a BROADCASTING. salesman are going into business for themselves Salesman needed. Salary plus -commission. Permanent. and will be leaving January Ist. That's what can Full /part time. 219 -563 -4111. Soul lock needed at once' Must be good on news, happen when you make lots of money. An unusual records and production. Good salary for right soul opportunity and all of their accounts await the man. Send air check at once to Box M -I51, right men. Join the midwest's youngest and fastest BROADCASTING. growing radio chain, and work in a progressive, lucrative market, Waupan, Wisconsin. Sales are IMPORTANT! RGB personality needed by major market member primarily from Fond du Lac, Waupan, and Beaver of national broadcast group. At least two years Darn. Send complete resume and /or cali Jerry experience The U.S. Equal Employment Opportunity necessary. Good benefits programs, Collins, WQTC, Two Rivers, Wisconsin, 414-793- excellent advancement opportunity. Send tape, re- 1348. Commission has issued the following guide- sume, photo to Box M -170, BROADCASTING. Successful east coast chain seeks manager lines concerning Male -Female Help Wanted general Opportunity married staff announcer, ex- for station in Outline #1 one of the top 50 markets. Ads effective December I, 1968: perience. KFRO. Longview, Texas 75601. 5 figure salary plus bonus override. Liberal bene- fits, insurance, hospitalization, expenses. Great opportunity for sales- oriented professional. Full Section 1604.4 of EEOC Regulations Big market "Drake" rock opportunity, see KIRL details first letter including resume, reference and display ad! record of earnings. Replies to Industrial Relatiors, IT IS A VIOLATION OF TITLE VII FOR P.O. Box 647, Atlanta, Georgia 30301. HELP -WANTED ADVERTISEMENTS TO Announcer. Need top man for AM G FM /stereo. Board work and special events, with opportunity for INDICATE A PREFERENCE. LIMITATION. Sales sales if desired. Salary open. State College town. SPECIFICATION. OR DISCRIMINATION Mail tape and resume to KMHL, Marshall, Minn. Dynamic rapidly expanding group operator has open- BASED ON SEX UNLESS SEX IS A BONA 56258. ings for 2 shirtsleeved salesmen in top -Pulse rated FIDE OCCUPATIONAL QUALIFICATION sunny Florida CGW. Rapid advancement into man- FOR THE JOB INVOLVED. Immediate opening "middle of the road" morning agement PARTICULAR due to acquisitions. Call Mr. Karp, pre- man WNCG Radio, North Charleston, South paid, 813 -784 -1438 THE PLACEMENT OF AN ADVERTISE- for appointment or send re- Carolina. Starting salary, $150.00 per week sume MENT IN COLUMNS CLASSIFIED BY to Box L -156, BROADCASTING. forty hours. Paid vacations, life and hospitalization PUBLISHERS ON THE BASIS OF SEX. insurance . Retirement pension plan . Inter- The dizzying heights of the big, big time has called SUCH AS COLUMNS HEADED "MALE" ested only in mature dependable announcer with one of our salesmen. We must find a replacement OR "FEMALE." WILL BE CONSIDERED references and reasonable ability. Send resume immediately. If you lack experience, we will train. tape, AN EXPRESSION OF PREFERENCE. and photograph . Ansley D. Cohen, KTM We have a superb product; you'll love selling it. Ir., Broadcasting Corporation, P.O. Box North Box L -234, BROADCASTING. LIMITATION. SPECIFICATION. OR DIS- 5758, CRIMINATION BASED ON SEX. Charleston, S.C. 29406. If you want in on the ground floor. If you can Jock, copy, production. If you're good at all three, sell and want to manage. If you are willing to contact Phil Robbins, WDBQ. Dubuque, Iowa. Good prove you can sell and willing learn manage- to step -up to number one medium market station. ment. If you aren't afraid of competition. If you A cers can sell other than the no. One station in a six Talk man -Experienced communicator for regular Experienced announcer wanted by growing stereo station market. If you want the challenge and member of national the shift at one of nation's outstanding all -talk, two- broadcast group. M.O.R. and /or opportunity of a half -million metro midwest CGW music background. Must be strong on news market write. Box M -91, BROADCASTING. way radio stations -with substantial experience. Must have first phone ticket, but will do no main- and commercials. First phone desirable but not necessary. Good benefits program. Send tape, Successful salesmen, 2, who tenance. Top station in a top market. Send resume, photo use creative approach. and resume to Bob Todd, Manager, Two openings in Rocky air check and references to Box H -3, BROADCAST- Operations Mountain area station. WGEE, 4800 East Raymond Leader in medium ING. Street, Indianapolis, market. Send full resume and Indiana 46203. references: Box M -130, BROADCASTING. Need personality jock for metro midwest group sta- WHIG, Eatontown, New has opening for resort tion. Modern format. Send tape, resume soonest to Jersey South Florida coast -sales. some air work if experienced announcer who can gather and write first have Box L -56, BROADCASTING. desired, ticket good too, if you one. news. Send tape and salary requirements. Permanent opportunity for a pro. Established block of accounts in one of America's finest locations. First phone combo. Religious emphasis station. Op- portunity man. Midwest. Box Staff announcer for AM drive shift at good music Compatible team in young corporation. If you're for dedicated L -208, BROADCASTING. station. Excellent facilities and working conditions. looking for a permanent good life for your family Experience a must Send tape and resume to WRCH write now. Box M -134, BROADCASTING. Suburban station -major market, east, looking for AM -FM, Hartford, Connecticut 06101. experienced announcer with good quality, deep Radio broadcast time salesman, top avail- position voice for good music operation. Ist tickets pre- Experienced announcer with newscasting ability and able, active account list, radio sales experience ferred, will consider 3rd endorsed if good. Salary knowledge of middle of the road music. Long estab- preferred, but broadcast background other than open. Send tape and resume to Box M -45, BROAD- lished. fulltime station in community of 25,000. sales considered. Top pay, fringes, retirement bene- CASTING. WLAG, LaGrange, Georgia. fits, immediate opening. Contact Ken Soderberg, KAUS Radio, Austin, Minnesota. Announcer for early evening shift, emphasis on hold- "FM personality" for lively standard music; evening ing audience; opportunity for writing and commer- format. 3000 watt FM station in the Hamptons of Sales, announcing . . . salary, plus . . . KHIL, cial production, sales and special assignments. Box Long Island. Send non- returnable tape, resume and Willcox, Arizona. M -84, BROADCASTING. photo to: Paul Sidney, Program Director. WLNG- Top market, new rated Smart, experienced MOR, first class ticket deejay, AM-FM, Box 815, Sag Harbor, Long Island, New 10 successful station, 5th, York. adding aggressive salesman. Many virgin accounts. needed for medium but classy California coast mar- Big money for a big producer. KIRL, ket. Send complete info and tape. Box M -120, P.O. Box Experienced air personality for daytime slot with 3993, St. Louis, Missouri. BROADCASTING. contemporary MOR format modern studios and Immediate opening-Young salesman- Management We need a good announcer -salesman for a No. 1 equipment. Six station medium market. Minimum potential-Salary + Commission- Experience a must station. Clear channel near St. Louis. Good pay. Ist three years experience. Contact Rod Wolf, Mgr., -WBNR, Beacon -Newburgh, New York. license. Box M -135, BROADCASTING. WRTA, Altoona, Pa.

84 BROADCASTING, Dec. 16, 1968 Announcers -(cont'd) Prog., Prod.. Others -(cont'd) Management- (cont'd) Mature, experienced announcer- newsman. Only sta- Assistant or Associate Professor: Will be primarily Attention Florida-available Jan. I. Stable 35 year tion in northern Ohio county of 60,000. Contact responsible for the development of the graduate old broadcaster, strong in sales and programing, Eugen E. Umlor, General Manager, WTTF- AM -FM, program. Will teach theories of mass communica- seeking growth opportunity in management. 14 Tiffin, Ohio 44883. tions at the graduate level, research methods and years experience. Excellent references. Box M -162, history of mass communications, both in the under- BROADCASTING. Announcer for New Orleans area station. Top salary graduate level. Will direct research programs. Posi- for right man. Experienced only. No floaters. Send tion expected to be authorized Fall 1969. PhD Manager: Early thirties, experienced manager, tape and reference to P.O. Box 23236, New Orleans, preferred, MA required. Assistant Professor $9,000 family, veteran. small market, prefer Missouri, La. 70123. to $10.500; Associate higher. Box M -113, BROAD- Oklahoma, Arkansas. 314- 335 -8386. CASTING. Need first phone armor, with experience to work Manager -operations manager -20 years, sales, an- afternoon drive shift on top Nashville sound AM. Mature professional broadcaster, with an ability nouncer, news. Honest, dependable, sober. Prefer 50,000 pop. Okla. market. Salary negotiable. Call to handle administrative detail. Train for opera- west. P.O. Box 8674, Anchorage, Alaska 99504. Chuck Middleton at I -405- 234 -2971. tions manager in Rocky Mountain area. Audition tape and resume to Box M -129, BROADCASTING. Announcers Technical Our employees not only know of this ad . they Experienced combo, first phone Wants San An- Assistant Chief Engineer, Suburban Washington, wrote it. The staff members want to add to their tonio Box L -204, BROADCASTING. D.C. area. No announcing. Good pay, working con- happy number of hard working people who believe ditions and benefits. Send resume, references and that only radio is the way to tell it like it is. Unusually qualified amateur looking for first job recent picture. Box M -I I, BROADCASTING. We've been looking for a long time . maybe for as a pro. I y2 years of college radio, veteran with you. We need a minimum of 3 years experience related army experience, 3rd phone, Top 40 or Chief engineer- AM -FM, directional experience. and offer security, professional companionship and news. Box M -58, BROADCASTING. Multi- station chain, midwest. Excellent salary and non- routine programing. The more versatility the advancement opportunities. Box M -29, BROAD- better. Be a big fish in a small pond but with Experienced dj- announcer, newscaster. Tight board, CASTING. big city pay. Call Lawrence Weller, KWIX G KRES, 3rd endorsed, married. New York area. Box M -90, Moberly, Mo. 816- 263 -1230 . . . or send tape and BROADCASTING. Combo man. Experienced first class engineer, good resume NOW! with equipment and air shift. Permanent. Beautiful Soul announcer. 3rd, some experience, will relocate. small market. Western Oregon. $600. Resume, tape. Young, dedicated broadcaster for position in quality Write Box M -116, BROADCASTING. Box M -81, BROADCASTING. control department in the home office of progressive II station chain. To include station monitoring, Play by play announcer desires opportunity in major KEYD, needs a first class immediately. Good pay, Lcense renewal preparation, general administrative league city. Mature. aggressive. Has experience in better if you also announce. Contact Dave Sands, curies. Degree desired. Candidate must enjoy detail sports phone show. radio network sports interviews. Manager, 701- 742 -2376, Oakes, North Dakota. work. Above average knowledge of FCC rules essen- Ability to do news makes for versatility. College tial. Send resume and salary history to Industrial graduate in January. Married. Metro market experi- First phone engineer for studio switching and trans- Relations Dept.. Box 647, Atlanta, Ga. 30301. ence. Box M -124, BROADCASTING. mitter operation. Permanent position. Contact Chief Engineer, WBJA -TV, Binghamton, N. Y. . . , 607- Needed: Married man over 35, looking for a perma- 3rd endorsed jock. Full or parttime: N.j. -N.Y. area. 772 -1122. nent home in radio. who thinks the sponsor pays MOR experience small market. No tape. Box M -125, the bills, who can take instructions, who can follow BROADCASTING. First Class for east Pa 5,000 watt full -time station. through. can get the ¡ob done, can get along with Well -established clean operation offers profit -shar- other employees, clients, salesmen, must be able 1st phone announcer. top dj., all sports play by ing plan, other good benefits. WCOJ, Coatesville, to handle production. scheduling of staff, have play, 6 years experience, draft exempt, college, Pa. 19320. first class ticket, and capable of becoming station 22. getting married, want opportunity to grow with manager. The man we are looking for is now work- solid organization. Reliable, excellent references, Major network owned radio station has opening for ing in a smaller market, possibly in sales, manage- prefer northeast. Box M -126. BROADCASTING, or experienced 1st phone staff engineer. Contact James ment. production. or possibly all three. Our company call I- 305 - 562 -4454 after six. Opsta, chief engineer. WJAS Radio, Pittsburgh, now has five radio stations. an insurance program, Pennsylvania, 412- 343 -0500. retirement program, and other fringe benefits, in Girl dj, news. tight board, New York area. Box addition to above average salary. Send in first letter, M -132, BROADCASTING. Opening for chief engineer, WJAZ, Albany, Ga. picture of self. resume, voice tape, at least four business references, salary desired, and when you experienced Engineers needed! Chattanooga has opportunities. can start work, and phone number where you can phone. QService completed. Box BROADCAST- WRIP, Chattanooga, Tennessee. be reached. Write Sam E. Pendleton, P.O. Box ING. 20.000. El Paso, Texas 79998. Brand new AM daytimer adjacent to 2,000,000 mar- Top personality seeks top personality station, MOR ket, going i on the air in January, needs engineer. Wanted program director for upstate New York or rock. Box M -140, BROADCASTING. Opening for pd and announcer as well. Send resume group owned station, salary open, excellent fringe and tape to A. Kipp, Box 266, Chardon, Ohio. benefits, working conditions, Will be responsible DJ. tight board, good news, commercials, third for staff, programing news, sports, production budg- phone. Box M -141, BROADCASTING. FM engineer needed immediately for major south- et. Send tape, resume, references to Al Sayers, license, experience, eastern university. First class 104 Chestnut St., Oneonta, N.Y. 13820 or call Experienced rGb di pro available. Will relocate. necessary! 607- and appreciation of sound Phone collect 432 -1500 or 607- 432 -3132 collect. Box M -142, BROADCASTING. 904 -599 -2395, EST 9:00 -5:C0. If you are looking for an experienced "Negro" NEWS Situations Wanted announcer -newscaster I'm your man. Have 3rd phone, with some college. Tape and resume avail- Need News director for metro midwest group sta- Management able. Box M -148, BROADCASTING. tion. Modern format. Send tape, resume soonest to Box L -57, BROADCASTING. Manager-currently general manager, past sales man- Aggressive professional sounding sportscaster and ager, programing, engineering, news, promotion, pro- newscaster. 3rd endorsed. Can also double in sales. Newsman wanted. Fulltime, network station. Brand duction, play by family. Reply in confidence. want the opportunity. new facilities. 150,000 market in New York state. play, Married -will relocate. Just Box M -74, BROADCASTING. BROADCASTING. News experience required. Send tape, photo and Box M -149, resume to Box L-59, BROADCASTING. Energetic manager or sales manager . . . 17 years First phone /exper /di /pd /news /presently employed. Newsman, young but experienced, needed to gather, experience as salesman, sales manager, general Seeks contemporary station -$550 min. -40 hr. week. write and broadcast. Stimulating medium sized manager . must relocate due to sale of station. Box M -150, BROADCASTING. California market. Full particulars please. Box Family man, 39 years old, active in local affairs M -121, BROADCASTING. Box M -85, BROADCASTING. Negro di -good voice, strong jazz and news. Good ticket endorsed. Willing worker. Reply Indiana wants board, 3rd kilowatter experienced newsmen to General manager with excellent record of success to Box M -153, BROADCASTING. gather, write, deliver local news. Completely now available as a result of station being profitably equipped news department. Excellent starting salary, sold. Highest recommendations from stockholders. Contemporary -first phone -top rated three years - many fringe benefits. Send tape, resume, photo to Respected, experienced broadcaster who may also currently earning 10M. Box M -158, BROADCASTING. Box M -139, BROADCASTING. be willing to invest. Preferably west or midwest Box M -96, BROADCASTING. bright sound, authoritative news, New Jersey's leading radio news operation is seek- Announcer, dj, married, tight production, sales. 3rd Not ing a skilled newsman, one who can exp.. professional General sales manager in metropolitan area seeking prima or floater. Box M -160, BROADCAST- write well, who knows how to dig for a story, and donna general manager's position in medium or growing ING. who can make a good air presentation. Good salary small market. Past experience includes station man- and for right man. necessary. benefits the Experience ager position with fantastic record. 13 years experi- hostess. Anniuncer, newscaster, Write Box M -152, BROADCASTING. Woman's program ence in radio. 30 years old. Box M -I 14, BROAD- third endorsed, dependable, personable. fast board Programing. Production. Others CASTING. want to settle, hard worker. Box M -163, BROAD- Veteran midwest broadcaster, 42, available. Highly CASTING. Assistant professor: Will teach the beginning courses programing, qualified MOR announcer, salesman, C&W, young, experienced. 1st phone. Box in journalism, Comm 220, two sections, and begin- production, management, ownership. Wants Florida, Modern ning reporting, M -166, BROADCASTING. Comm 225, one section. Advising or California. $12,000 minimum. Box M -117, BROAD- work in student publications may be substituted for CASTING. part of teaching load. Position expected to be Two years experience. some college, third, good authorized Fall 1969. PhD preferred, MA required. General manager-has done fantastic job in sales voice. Box M -168, BROADCASTING. Assistant professor $9,000 to $10,500; associate and programing-looking for top management posi- news, copy higher. Box M -110, BROADCASTING. tion in small to medium market. Box M -118, NYC area -experienced announcer-dj, BROADCASTING. --full or part time. Box M -169, BROADCASTING. Assistant Professor: Will teach a principles of adver- tising course at sophomore level: broadcast adver- General manager -one of those rarities that still What's your problem' Need an announcer but can't tising and sales, Corn 380 and an additional com- believes in putting in a full days work, managing find one that interests you Look no more! Have munications course, probably in Public Relations. and writing business. Now general manager of had some experience, 3rd endorsed. Just want a Position expected to be authorized Fall 1969. PhD eastern station billing over quarter million. A chance to prove my ability to you. Everyone is preferred, MA required. Assistant Professor $9,000 young fiftyish, but still a dreamer looking to the afraid to hire a recent grad, are you? Write Daniel to $10.500; Associate higher. Box M -111, BROAD- future. Available after first of year. Box M -127, Murray, 12 Middle Butscher Rd., Rockville, Con- CASTING. BROADCASTING. necticut.

BROADCASTING, Dec. 16, 1968 85 Announcers-(cont'd) Technical-(cont'd) Prog., Prod., Others- (cont'd) Das Moines market. Attending graduate school in Western Michigan -immediate openings for engineers Film editor, independent in top IO markets needs Ames 14 July. Married, 25, 4 years contemporary strong on maintenance of studio equipment. Full thoroughly experienced and creative editor. Heavy MOR -News, Ist phone. Part time. SP /5 Lytle, AFN - color NBC affiliate. Excellent fringe benefits; good movie and syndicated schedule. No news. Send Stuttgart, APO, NY, 09154. pay. Preference given licensed men with color letter and resume to: Ted Baze, WUAB -TV, 2108 experience. Phone collect, or write: Mr. Charles F. Payne Avenue, Cleveland, Ohio 44114. An equal Technical Robison, Chief Engineer, WOOD -TV, Grand Rapids, opportunity employer. Michigan. 616 -459 -4125. Chief engineer, 18 years experience as chief AM, TELEVISION DA FM, SCA, automation. No announcing. Box Chief engineer. All new color TV studio in San M -73, BROADCASTING. Juan, Puerto Rico needs chief engineer. RCA equipped including new RCA Vid -Au -Mac automated Situations Wanted 1st phone-experienced in all phases of broadcast- master control system. Applicants should have ing-network experience. Available immediately. experience in all phases of color studio engineering Management Box M -122, BROADCASTING. including installation, checkout. Position is perma- The ability to motivate people, generate enthusi- nent with a rapidly growing company. Please send asm and create a happy, highly productive Engineer, construction, maintenance, no announc- complete information, including salary requirements, business climate. 15 years experience-production, promotion, ing, suburban or small town mid -latitude in first response to Director Engineering, P.O. with of sales. Currently general manager an outstanding station that can make money playing Box 43, Mayaguez, decent sound, Puerto Rico, 00708. sales and profit record. Ready to work hard for not degenerate; news, no objective undermining; you as general manager. honest commercials, Assistant Please contact me via Box no hogwash. Need clean air, chief engineer with diversified experience L -262, BROADCASTING. not cigarette smoke. Box M -128, BROADCASTING. can qualify at new Channel 19 TV, color ABC Tennessee. affiliate, Kingsport, Now under con- Station manager- Experienced, years Radio Chief or staff engineer -FM II and -AM stereo, directionals, struction. Send resume including salary require- Television, all phases including 36, construction, maintenance. First ments Harold finance, mar- phone. On air to Dougherty, Holston Valley Broad- ried, 4 children. Seeks opportunity progres- experience, available immediately. casting to join Florida. Phone Company, P.O. Box 569. sive organization. Excellent references Box M -12, 305- 269 -4677 or Box M -145, BROADCASTING. BROADCASTING. Chief Engineer-New UHF ETV requires chief with SOS -Phila. area -1st phone combo or straight all- around capabilities. Area provides excellent liv- engineer. Relocate- management level public affairs specialist Presently Ikw AM -FM chief in W. Penna. ing conditions. Write with full background and seeking challenging California assignment. T -40 air experience. Top group Conscientious. Recently mar- personal requirements to General Manager, Shenan- broadcaster references. Box M -60, BROADCASTING. ried. Call 814 -834- 1244 -Brent. Don't wait. 6 -8 P.M. doah Valley ETV. 2 South Main Street, Harrison- burg, Virginia 22801. NEWS Announcers Audio -video technician for information retrieval sys- Announcer -5 years experience, intelligent. Mature, Radio news my . tem in Chicago suburb. Ampex and specialty experienced in all computer train- reliable, willing. Box M -164, BROADCASTING. phases of gathering, writing and delivering . . . ing included. Exciting future in new technology. one year as news director in metro market . Broadcast s/stem to be developed. Need resourceful desire a new position preferably on west coast, young person ready to move up. Salary open and NEWS Young, Erle Oak Park ambitious, draft exempt, 3rd endorsed. competitive. Contact Volkland, and Attention major markets; investigative reporter. Big Box M -161, BROADCASTING. River Forest High School, Oak Park, Illinois 60302, city newspaper expose artist desires position as 312- 383 -0700. TV news reporter. Newsman Solid broadcast background. Box -sportscaster- Mzsters degree iournalism, M -56, BROADCASTING. experienced TV news, radio play -by -play. Military complete. NEWS Married. Available 6 January. Box M -167, Female newscaster, theater BROADCASTING. critic, interviewer, 27, News photographer reporter for midwest TV- radio. experienced. educated. VTR available. Box M -100, Cover stories using all equipment utilized by both BROADCASTING. Play by play basketball high school- college. South- media. Be able to develop own newscasts. Be ern California, 213- 244 -4491. qualified to do the radio and TV air work in Mature, creative producer with solid on -air credits news capacity. Send resume, photo, tape (audio- as "tandem" seeks to merge background into news, Programing, Production, Others video) to Box L -65, BROADCASTING. documentary, public affairs. Early 30's, married, advanced degree, expert ability to deal on a high Attention pd's voice ready -bip to do your spots Wanted news background. Strong on the air. Send level, coordinate all areas to finished product. Also at per minute of material rate. Tape sample G resume and salary requirements, VTR or top fcreign commercial experience. Want market details upon request. Box M -146, film. to BROADCASTING. Box M -97, BROADCASTING. with station commitment to public affairs, and long range growth. Resume and VTR, Box M -154, Contemporary pd/prod/di. First phone. Box M -157, BROADCASTING. BROADCASTING. Help wanted news AM & TV. News editor for on the air work AM L- TV. Must be able to both Promotion director (radio) wants TV. Eleven years Desire manager or pd position. Preferably with gather, write and deliver news. Plus shooting film in sales and audience promotion, merchandising. country western station. Presently employed by and editing. You must be dedicated to news to five PR, writing, announcing and production. Excellent KW station for past 31 years, with I kw qualify for this job. Will go to $12,000 for the for 3 years. Managed finance company prior to record with top area 5 KW. Box M -155, BROAD- right person. Midwest area. Send all information CASTING. that for six years. 33 years of age. Married. Have with tape to Box M -156, BROADCASTING. first phone, no future present Write job. Andy Young, Carr, 315 Bryn Mawr, San Antonio, ambitious, anchorman. Currently with inde- Texas or call newsmen photographers area code 512- 824 -2115. TV and for expanding staff pendent in major market. Desires position with net- in major midwestern cities top news department. work affiliate. Prefer West Coast. Strong writing, TELEVISION Wanted Openings for newscaster- reporter, sportscaster, re- a i rwork. 206- 329 -5715. -Help porter- photographers. Hard working, successful de Announcer partment that measures men by performance and Programing, Production, Others willingness to assume responsibility. Box M -165, Midwest VHF is looking for two announcers now BROADCASTING. Sports director- aggressive, creative, organizational. in radio or small market TV who can develop into Want daily competitive market with station com- good on camera people. Excellent opportunity California color CBS affiliate looking for two news- mitment to "specials." Ambitious local sports in a growing market and expanding station opera- men. One caoable of filming, writing general news minded stations only. Box H -255, BROADCASTING. tion, Box M -65, BROADCASTING. and occasional features. Also must have cualifica tions for anchoring 11 P.M. newscast. Prefer man Producer- director. Young married college graduate Technical in early 30's. Second man needed to run new color desires relocation with management potential. Cur- processor, We have an opening for a man with a first phone film general news and if qualified, do rently senior director at full color network affiliate. to take over technical operation of a small market an on air 3 minute weathercast. Send resumes and Box M -115. BROADCASTING. TV station. Box M -94, BROADCASTING. video tape to News Director, Box 2929, Bakersfield, California 93301 or phone (person to person) News Producer /director 7 years in television, experienced Television engineer. Experienced in studio video and Director 805-327-7955. Positions must be filled by all phases TV production; live and video -taped UHF transmitter operation. To direct technical mid -January. commercials, news. specials, remotes. Draft exempt, operations. Box 5160, KAIL -TV, Fresno, California married. available now. Resume on request. Box 93755. Programing, Production, Others M -119. BROADCASTING. Maintenance supervisor. KAUS- AM- FM -TV, Austin, Minnesota, has opening for experienced engineer Assistant Professor: Will teach two sections of WANTED TO BUY-Equipment to supervise its studio maintenance program. All beginning Cinematography course and one section new FM and TV facilities. Contact Mr. Tony Mul- of beginning radio -television production course. We need used 250, 500, 1 KW Cr 10 KW AM and der, Ch. Eng. Television production with University's Radio -Tele- FM transmitters. No junk. Guarantee Radio Supply vision Services and work in the film unit of Radio - Corp., 1314 Iturbide St., Laredo, Texas 78040. Hawaii -First class engineer wanted at top TV sta- TV Services may be substituted for part of teaching tion, Honolulu. Equal opportunity employer. Experi- load. Position expected to be authorized Fall 1969. TV Switcher wanted. Large Solid State with or ence preferred. Contact: Al Ono, KHON -TV, 1170 PhD preferred, MA required. Assistant Professor adaptable to special effects. Give price and de- Auahi Street, Honolulu, Hawaii, $9,000 to 510.500; Associate higher. Box M -112, scription, Box L -207, BROADCASTING. BROADCASTING. New UHF -CBS affiliate seeking 1st class licensed Looking for two TK26 3 -V film chains. Prefer C operating engineers experienced and maintenance Producer -director for 2500 mHz channels in mid- Model, but will talk on anything. Write KXJB -TV, engineer. Submit complete resume including salary west, at least four years experience as producer - Box 1231, Fargo, North Dakota. requirements. Ken Warren, Chief Engineer, KMST- director. Box M -143, BROADCASTING. TV, P.O. Box 1271, Monterey, California 93940. Needed frequency monitor for 910 kHz. Also used dual channel console. Call Ron Meyer, at -354- Immediate for Miami independent UHF seeking strong production 914 opening first phone engineer, full 2000 or write WRKL, New York City, N.Y. color, full power station located in finest year manager. Must be able to lead and supervise all round recreation area. Excellent hunting and fish - on -air switching, direct personnel and upgrade all Needed used 500 watt transmitter, all equipment ing. Contact J. R. Middleton, Chief Engineer, internal production. Airmail resume, references and to build new station. Obed Borgen, 1710 -11th KOOK-TV, P.O. Box 2557, Billings, Montana 59103. salary requirements to Bob Gardner, WAJA -TV, Ave., N E., Rochester, Minn. (507) 288 -2279, (507) P.O. Box 3693, Miami, Florida 33169. 765-3856. 1st phone technician, experience not required as we will train 45 hour week. Contact: Ken Karr, Director- producer . must have several years Wanted -VHF communications receiver. Nems Clarke KTVC -TV, Box 157, Dodge City, Kansas. Phone experience in producing and directing. Channel 11, model 1300 series or similar. Box M -123, BROAD- 316 -227 -3121. WIIC -TV, Pittsburgh, Pa. Mr. Weaver. CASTING.

86 BROADCASTING, Dec. 16, 1968 WANTED TO BUY -Equipment INSTRUCTIONS- (cont'd) school for people who Elkins Is the nation's largest .and most respected New York City's 1st phone (cont'd) licensing. course cannot afford to make mistakes. Proven results: name in First Class FCC 2nd class in six weeks. Fully approved for Veteran's Training. April 68 graduating class passed FCC Equipment donations for FM. Education station: Trade FCC Ist Class exams; New frequency modula- Accredited by the National Association of exams, 100% passed 250 or 10 watt transmitter; and Elkins Institute, 2603 programed methods and earn while you learn; lob tion monitor; audio equipment welcomed. May pay and Technical Schools. Write St., N.Y.C. Inwood Road, Dallas, Texas 75235. opportunities. Contact ATS, 25 W. 43rd for above. Calvin Brady -General Manager, Park Combo - Phone OX 5 -9245. Training for Technicians, School Buffalo Broadcasting Systems, 4625 Har- of First Class License in six weeks. Highest success rate men, and announcers lem Road, Buffalo, N.Y. 14226. in the Great North Country. Theory and laboratory Incorporated Schools has the Training. Elkins Radio Engineering training. Approved for Veterans course available for the 1st class TIC-21 RCA monochrome film chain for educational of Minneapolis, 4119 East Lake finest and fastest without Radio License School License (famous 5 week course). cctv facility. Good condition with or Street, Minneapolis, Minnesota 55406. Radio Telephone vidicon, power supply, lens. Educational price con- Total tuition $360. Classes begin at all R.E.I. Mar. write sideration appreciated. Paul Tharp -Audiovisual Serv- The Masters, Elkins Radio License School of Atlanta, ice, Loma Linda University, Loma Linda, California, offers the highest success rate of all First Class the RIE.I.aSchoolFnearestt 92354. AC 714 -796- 7311, X2035. License schools. Fully approved for Veterans Train- R.E.I. ing. Elkins Radio License School of Atlanta, 1139 Street, Sarasota, Floridae33577. oCallei (813) FOR SALE -Equipment Spring Street, Atlanta, Georgia 30309. 955 -6922. Coaxial -cable -Heliax, Styroflex, Spiroline, etc., and Be prepared. First Class FCC License in six weeks. in Fascinating at fittings. Unused mat'( -large stock -surplus prices. Top quality theory and laboratory instruction. Fully 164109. Call 816)WEiI 5444

S , Box veterans Elkins Radio License Write for price list, -W Elect. 4668, Oakland, approved for training. 625 E Colorado St., Charles Avenue, R.E.I. in Delightful Glendale at Calif. 94623, phone 415- 832 -3527. School of New Orleans, 333 St. 91205. Call (213) 244 -6777. New Orleans, Louisiana 70130. Glendale, California RCA TTU -113 UHF Transmitter. Some parts missing. St., Announcing, production, newscasting, Exciters alone worth the price. Dick Lange, WHUT, programming, Fredericksburg, iVa.r 22401. Call (703) 373-1441. Box 151, Anderson, Indiana 46015. sportscasting, console operation, disk jockeying and all phases of radio and TV broadcasting. All taught First phone quickly through tape recorded lessons in Gates BC -5B "Cadillac" of the line. Excellent by highly qualified professional teachers. The na- at home plus one week personal instruction condition. Oil filled transformers. Solid state recti- tion's newest, finest and most complete facilities Boston, Washington, D.C., Minneapolis, Los An- fiers. Available December 27th. $5,225.00. Gates including our own commercial broadcast station- geles. Our 17th year teaching FCC license courses. 1060D Dun- SA38 limiter. Excellent condition. $210. KRLC, KEIR. Fully approved for veterans training. Accred- Bob Johnson Radio License Instruction Lewiston, Idaho. ited by the National Association of Trade and can, Manhattan Beach, Calif. 9O2ó6 (213 -379- Technical Schools. Elkins Institute, 2603 Inwood 4461). Eastern office, P.O. Box 292, Westfield, 240, tower. Dresser with 60, tapered mast suitable Road, Dallas, Texas 75235. Mass. 01085 (413- 568 -3689). communication of 6 bay FM antenna. Self- support- Since 1946. course for FCC first class radio license in four weeks ing, base 20x20. Painted, included. Original Why pay more? First phone lighting kit On operators license in six weeks. Approved -rooms $8.00 weekly. ground, ready WTOA, Box 9750, telephone $295.00. Guaranteed results to go. Art Silver, for veterans. Low -cost dormitory facilities at school. 13th. Tennessee Institute Trenton, N.J. 609- 896-0975. Next class starts January Reservations required. Several months ahead advis- of Broadcasting, 2106 -A 8th Ave. South, Nashville, able. Enrolling now for 8, April 2. For informa- Best deals Scully, Magnecord, CBS Jan. Tennessee. Phone 297 -8084. -spotmaster, tion, references and reservations write William B. Audimax Amega film Lange- ad instruction on page 88. -Volumax, equipment, Ogden Radio Operational Engineering School, 5075 See our display under Cr TV, 1653 No. Cher- vin, Fairchild, QRK, Russco. Other top brands. Warner Avenue, Huntington Beach, California 92647. Don Martin School of Radio Lease, 90028. HO 2 -3281. trade, finance. Audiovox, Box 7067 -55, (Formerly of Burbank, California). okee, Hollywood, California Miami, Florida 33155. RADIO -Help Wanted Announcers- (cont'd) One Gates stereo limiter, one Gates stereo top Cates Management level, two cartritape II. Solid state record- ,IyFí`iv. `i5:517:SiA Jl playback units and two playback only units. Excel- F.FSE . ^x.?1;:faM lent condition. Dick Hardin, WBUD, Trenton. BIG MARKET National Sales Opportunity yiBig station--Big ratings "Drake" Rocker needs Morrison two -way radiotower -155 feet welded Big Voice, strong on production. Big Opportu- not g steel used. Mint condition, self- supporting. Mr. We produce and market imaginative radio nitr for a step up! First ticket desired, aircheck & IliQ Murray, Collins Cr Ryan, Millsboro, Del. station ID packaged and syndicated pro- W necessary, no maintenance. Rush grams. If you have a wide radio acquaint- W. resume (no alls, please) to: McMartin TBM 4000 modulation monitor for main ance and can sell, call or write: Have Scott, Programs Director channel and sub . . . and TBM -carrier McMartin SPOD PRODUCTIONS 3636 Cedar Springs KIRE, Radio, Box 3993 ii frequency main 3000 monitor for channel and 67 Dallas, Texas 75219 Area Code 214 -526-4340 st. Louis, Mo. 63136 ( kc subcarrier. Excellent condition. Available now. WLAG -FM, LaGrange, Georgia. * * * * * * * * * * ** Retiring consulting engineer will take best offer for: Announcers ** * * * * * *** ** * * * Late model GR 916A R.F. Bridge, mint; GR 1602 DISC JOCKEY * UHF Bridge; one RCA WX IA Field Intensity Meter . (50 to 220 mHz, AM and FM). Box M -144, BROAD- BUILD A FUTURE who can follow a format for dominant * CASTING. station In major California market. * IN CANADIAN SPORTS! * ticket. Send tape Moffat Broadcasting Ltd., rights- holder for 4c Good pay. Ist Class Ampex AG -100 Cue -matic spot announcing systems the exclusive radio broadcasts of the five * and resume. * (2), record /play with supply of cue -mats. Both for western teams in the Canadian professional $1,000.00 cost $1,395.00 each. In M -106, Broadcasting. * Original excellent football league, offers a bright future to Box (one less than a year Trades condition old). wel- a play -by -play pro. Your present market come. New and used audio equipment ** **** ** *** * *** **ìs broadcast - size isn't important, as long as you have * ** * *tilt ** write for listing. Audio Distributors, Inc., 2342 S. intensive play -by -play experience with the Division, Grand Rapids, 49507, (616) Mich. 452- emphasis on football. The salary is negoti- Production, Others 1596. Program, able. If selected, you will headquarter in a 4c major western Canadian city and will han- MISCELLANEOUS dle all play -by -play broadcasts for a C.F.L. team. Send a complete resume of your MEDIA PLANNER /BUYER Deefaysl 6000 classified gag lines, $5.00. Comedy broadcasting experience, including sports catalog free. Ed Orrin, Boyer Rd., Mariposa, Calif. and non- sports activities, together with an Broadcast or print background. Send re- 95338. air check tape of your play -by -play work sumo to: A. Powell, Doyle Dane Bern- (preferbaly football) to: Fishing! World's greatest! "Bimini "-duebills ac- David E. Lyman bath, Inc., 20 West 43rd Street, ceptable. Free literature -American Advertising Moffat Broadcasting Ltd. New York, New York 10036. Company, 270 North Crest, Chattanooga, Tennessee. P.O. Box 1190 (We're an equal opportunity employer) Calgary 3, Alberta, Canada Aircheck of any radio station in USA /$15.00. Guaranteed delivery or money back. Airecheque A.*. Unlimited, Box 19056, Cincinnati, Ohio 45219. TELEVISION -Help Wanted ... FCC first phone -500 sample questions and answers, a must for anyone studying first phone. $10.00. Box M -159, BROADCASTING. CATV OPENINGS INSTRUCTIONS MASSACHUSETTS F.C.C. License Course available by correspondence. Combination correspondence -residence curriculum Expanding CATV company needs System Manager (salary of $13,000.00), Chief Technician available for BSEE Degree. Grantham Schools, 1505 (salary $12,000.00) and Group Manager (salary of $14,000.00). N. Western Ave., Hollywood, California 90027. of Operations Contact Ron Curtis, Management Consultant, to arrange a personal interview. Phone 321 -337 -5318. New Orleans now has Etxins' famous 12 -week Broadcast course. Professional staff, top -notch Nationwide Management Consultants equipment. Elkins Institute, 333 St. Chasles Avenue, New Orleans, Louisiana. 645 N. Michigan Avenue The nationally known six -weeks Elkins Training for Chicago, Illinois 60611 an FCC first class license. Conveniently located on the loop in Chicago. Fully GI approved. Elkins Radio 312- 337 -5318 License School of Chicago, 14 East Jackson Street, Chicago, Illinois 60604.

BROADCASTING, Dec. 16, 1968 87 TELEVISION -Help Wanted MISCELLANEOUS -(Cont'd) NEWS NEED HELP? FOUR GAME LOOKING FOR A JOB? BOWL PACKAGE For Best Results NEWS DIRECTOR Dec. 25 NORTH -SOUTH SHRINE You Can't Top A News -oriented TVAM -FM operation in top 50 GAME- Miami, Fla. CLASSIFIED AD market is looking for the exceptional man to exclusive national radio lead In the creation of an outstanding news department. rights in

The Qualities required Dee. 30 PEACH BOWL- Atlanta, go well beyond usual vs. Journalistic administrative abilities. To quality, Ga. Florida State LSU man this most have proven ability to direct a excluding states of Fla., Ga., broadcast news service recognized for local Ala., Miss., N.C., S.C., relevancy. identified with aggressive community roadcastin involvement: Tenn., La. AND RADIDa he must have demonstrated a sense THE BUSINESSWIEh1YOF TELEVISION of presentation that produces news and docu Jan. 4 AMERICAN BOWL-Tam- mentary productions packaged for audience impact as well as substance, utilising the full dynamic pa, Florida capabilities of the broadcast media. exclusive national radio INSTRUCTIONS rights Our staff knows about this ad. If you qualify we would like to Obtain hear from you. Send com- Jan.11 SENIOR BOWL GAME - prehensive resume to: Mobile, Ala. YOUR FCC 1ST CLASS LICENSE excluding states of Fla.. Ga., IN 6 WEEKS Box M -147, Broadcasting. Ala., Miss., Tenn. at the ALI. GAMES AVAILABLE FOR DON MARTIN SCHOOL J/1_1111AJJAwijoyallI.I.P.LIAJAJommt. COMPLETE LOCAL SALE OF RADIO & TV

NEWSREEL CAMERAMAN Station May also Buy Games on an ( America's Foremost School of Top ten market VHF needs experienced, creative Individual Basis Broadcasting) est. 1937 news eameramen. Will become part of large and o Individualized Instruction growing staff where the emphasis is on quality call RAY BLOMQUIST o Methods and new ideas. Top pay and excellent benefits. Most Comprehensive Sand reel, resume and photo to Empire Sports Productions o Utilization of Visual Aids o Highly qualified Instructors Box M -173, Broadcasting. Keeseville, N. Y. o One Low cost until completion o Inexpensive accommodation nearby a-sa vvvwv -erg 77'rr 518- 834 -9805 Next Class Scheduled to Start January 6th BUSINESS OPPORTUNITY Register Now -Classes Limited TV Meteorologist For additional information call or write: GOLDEN STATE GROUPS DON MARTIN SCHOOL rwo north California multi -weekly chains. Offset, profitable. Growth markets. Priced OF RADIO & TELEVISION Experienced television meteor- at 81 and 81.5 million. Terms. Write fully to: ARTS & SCIENCES ologist needed immediately to !. N. WELLS & COMPANY 1653 N. Cherokee HO 2 -1281 work in New York's most com- 543 W. Roosevelt Rd. Wheaton, Ill. Hollywood, Calif. 90028 plete weather department. Con- FOR SALE- Stations tact: WANTED TO BUY- Station Gordon Barnes, Chief Me- (cont'd) teorologist. WILL BUY FM WCBS -TV Deal direct with principal of small group. i Mitt Sue AirMa Vrakers g.htr. Send full derails. 518 West 57th Street, i 116 CENTRAL PARK SOUTH Box M New York City -172, Broadcasting. NEW YORK. N. Y. 212- 765 -4321 Ext. 5681 265 -3430 FOR SALE -Stations

3rauumunlIumumumm11Omm0nuuuOnnOmnmmDnmuuulfI-a Confidential Listings 11 MOUNTAIN STATES =_ RADIO T V -CAT V Low down class I Vs in the high country. - TELEVISION S.E. S.W. N.W. E Two available now -another in early '69. E N.E. - - - Situation Wanted -News 5 MOUNTAIN STATES BROADCAST - G. BENNETT LARSON,INC PROPERTIES, INC. R.C.A. Building. 6363 Sunset Blvd.. Suite 701 E_ Boa 99 Broomfield, Colorado 80020 E Hollywood. California 90028.213/469.117 Sports Director o 303- 466 -3851 BROKERS- CONSULTANT' Department phased out. Available imme- a-tlllllll 111111fl iltiiiilti11D111111111111Cllll8llllllif1111111111111C llllllllllllltlic diately. Seek TV or AM -7'V combo fea- turing heavy local sports schedule. Vet- eran pro, top play by play man. Major market preferred. 515,000 minimum. Have Ga. small daytime $ 90 29% M.W. small daytime $235M Cash VTR, SOF, audio tapes. Ky. small daytime $ 70 $20M Fla. small fulltime 100M 29% Box M -171, Broadc,urbar.

West met. daytime $ 70 29% Calif. med . daytime 170M 29% Miscellaneous East suburban daytime $600M Terms Coastal met. daytime 225M Terms

East major profitable $600M Terms Ariz. met . daytime 360M SOLD

APOLLO 8 SPACE REPORTS CHAP.MAN ASSOCIATES 9 days of individualized reports from Cape Kennedy media brokerage service° EMPIRE RADIO PRODUCTIONS Keeseville, N. Y. 2045 Peachtree Road Atlanta, Ga. 30309 518- 839 -9805 {

88 BROADCASTING, Dec. 16, 1968 There may be over 600,000 words in the English language and the average educated adult may use 2,000 of them a clay. But at this time of year it takes just two words to communicate. *Jvlerry Christmas *.

COLUMBIA SCHOOL OF BROADCASTING NOT AFFILIATED WITH THE COLUMBIA BROADCASTING SYSTEM, INC., OR ANY OTHER INSTITUTION. (Continued page from 82) Transfer is for tax and other purposes. Mr. [ions. Action Dec. 4. WRIZ Rust Is majority stockholder of WAEB -AM- Coral Gables. Fla. -Seeks assign- FM Allentown, WNOW-AM -FM York and WLEH Lehigh Acres, Fla.- Broadcast Bu- ment of license from Mission East Co. reau granted transfer Robert W. to WRAW Reading, all Pensylvania. He also of control of Southern Sudbrink for $465,666. Sellers: has controlling interest In WHAM Radio and Television Co., permittee, from Jack Roth. president et al. Sellers own and Manuel Riskin. Lee KONO -AM -TV WHFM(FM), both Rochester, New York. Ratner, Gerald Gould and KITY(FM), both San Consideration: $60,000. Ann. Dec. 6. and Edward Shapiro (100% as a group be- Antonio, Texas. Sellers have applications to fore. none after) to Roger Clipp (none be- purchase WKNR Dearborn and WKHM -TV WFIG Sumter, S. C. -Seeks assignment of fore. 100% after). Principal: Roger Clipp. Jackson, both Michigan: WAME Miami: and license from Radio Station WFIG Inc. to sole owner. Mr. Clipp has 12% interest in WWOK Charlotte. N. C. They also have ap- Gamecock City Broadcasting Inc. for $200.- WSER Elkton. Md. Consideration $37.301. plication for new FM at Miami. Buyer: Mr. 000. Sellers: Rev. Harvey T. Laughter. pres- Action Dec. 6. Sudbrink owns WRMS Beardstown, ident (51 %) et al. Sellers own WBMS Black Ill.: Mountain, N. WCIK Gordon, Ga. Broadcast Bureau KYND Burlington. Iowa: and WRTH Wood C. Buyers: John E. Miles. granted - River. Ill. Application to sell WRTH is pend- president. Jeff D. Methven. vice president assignment of license from Heart of ing FCC approval. He also has pending appli- and Robert A. Marshall. secretary- treasurer Georgia Broadcasting Co. to Cyler D. Gar- cation to buy KLVL -FM Pasadena (Houston) (as a group 100 %). Buyers own KPLT -AM- ner, M.D., debtor in possession. No. con- Tex. Purchase of WRIZ contingent on sale FM Paris. Tex. Mr. Miles is WFIG vice sideration Involved. Principals: J. Byrl Ses- of WRTH. Ann. Dec. 6. president -general manager. Mr. Marshall is sions, president et al. Mr. Garner has gen- associate broker with Blackburn & Co., eral medical practice and is mayor of WWNS and WMCD(FM). both Statesboro. media Gordon. Action Dec. 4. Ga. -Seek brokers. Ann. Dec. 4. transfer of control of WWNS KDSN Inc. from William W. McDougald (50% be- KOBH-AM -FM Hot Springs. S. D. -Seeks -AM -FM Denison, Iowa - Broadcast fore. none after) to Donald O. McDougald assignment of license from Fall River Broad- Bureau granted transfer of control of Deni- (50% before. 100% after). Consideration: casting Corp. to Major C. Short for $80.000. son Broadcasting Co. from Walter Morrison $80.000. Ann. Dec. 6. Sellers: Russell M. Stewart, president et (50.4% before. 50% after). C. H. Fee (24.8% al. before. none after) and E. A. Raun (12.4% WCMI -AM -FM Mr. Stewart owns 33 '4% of KNEE -AM- Ashland. Ky.-Seeks trans - FM Scottsbluff. Neb. Buyer: Mr. Short is before. none after) to Don Ulcer (12.4% be- ter of control of Charbert Industries Inc. former musician, discotheque manager and fore. 50% after). Consideration: $30,000. from Charles B. and Robert E. Levinson, night club. theater and television enter- Action Dec. 6. (each 50% before, same after) to Charles tainer. Ann. Dec. 6. B. Levinson. trustee for Robert E. Levinson. WADB(FM) Point Pleasant. N. J.-Broad- No consideration involved. Ann. Dec. 6. KMEC -TV Dallas -Seeks assignment of CP cast Bureau granted assignment of CP from from Maxwell Electronic Corp. to Evans Dorothy Fielder Brown to Pleasant Broad- KXKW Lafayette. La. -Seeks assignment Broadcasting Corp. for $40.000 plus assump- casters for purpose of incorporation. No con- of license from General Communications Inc. tion of liabilities sideration involved. Principals: Dorothy and to KXKW Inc. for $315.000. totalling $171.530.37. Sell- Sellers: Edward ers: James T. Maxwell. president, C. H. Adament Brown (jointly 92.9 %) et al. Action E. Wilson. president (51 %) et al. Mr. Wil- Maxwell. vice president. Nov. 27. son has interest in WILX Carroll Maxwell Jr.. -TV Onondaga and secretary et al. (as a group 100 %). Buyer: WQMS(FM) Hamilton. Ohio -Broadcast WJCO Jackson. both Michigan. Buyers: Thomas M. Evans. sole owner. Delwin W. Morton, vice president- secretary- Mr. Evans Bureau granted assignment of license from treasurer and John Pickens. is permittee of KDNL -TV St. Louis. He also Community Broadcasting Co. to Deluxe En- vice president intends to file applications to purchase CP's terprises Inc. for $305.000. John F. (each 45 %) and James V. Hoffpauir. presi- for WUHF -TV Hartford. Seller: dent (10 %). Mr. Morton Conn.. and WENS - McNally. sole owner. Buyer: Nicholas Timko, owns 50% of KEES (TV) Pittsburgh: and to purchase WJZB- sole owner. Mr. Timko owns 67% of WBFG- Gladewater, 25.5% of KDOX Marshall. 30% TV Worcester, Mass. Ann. Dec. of KAWA Waco. 25% of KYAL McKinney 9. (FM) Detroit. He also has other business and is sole owner of KCAD Abilene. all WABH Deerfield. Va. -Seeks transfer of interests. Action Nov. 29. Texas. Sale of KDOX is pending FCC ap- control of Deerfield Broadcasting Co. from KEEE -FM Nacogdoches, Tex. Broadcast proval. He also owns 20% of KRGO Salt James R. Reese Jr. (50% before. none after) Bureau granted assignment of license- from Lake City and has interest In applicant to to Ralph O. Hamilton (50% before. 100% J. C. Stallings to Voice of the Lakes Broad- purchase KEFC(FM) Waco. Messrs. Morton after). Seller: Mr. Reese is vice president of casting Inc. to afford ownership interests to and Pickens have 50% and 25% Interest. Continental Communications Inc.. applicant two parties for $9.600. Principals: J. C. respectively. In applicant to purchase KPNG to purchase WPDX Clarksburg. W. Va. Con- Stallings. president (52 %). Jimmy Reed Port Neches. Tex. Mr. Pickens has oll and sideration: $5.000. Ann. Dec. 6. Stallworth and Ronald Douglas Cowling ranching interests. Mr. Hoffpauir owns 5% (each 24 %). Mr. Stallings is owner of KEEE of KXKW and has 50% interest in ranch. Actions Nacogdoches. Messrs. Stallworth and Cow- Ann. Dec. 6. KIQS Willows, Calif. - Broadcast Bureau ling are KEEE employees. Action Dec. 4. > WNEM-TV Bay City. Mich. -Seeks assign- granted assignment of license from KIQS KOQT Bellingham. Wash.-Broadcast Bu- ment of license from Gerity Broadcasting Inc. to Harry Lando for $55,000. Seller: reau granted assignment of license from Co. to Meredith Corp. for $11.5 million. Robert C. Rose. president. Buyer: Harry Topdial Inc. to Robert Burks. trustee in Seller: James Gerity Jr., sole owner. Mr. Lando. sole owner. Mr. Lando is free -lance bankruptcy. No consideration involved. Prin- Gerity owns WABJ Adrian and WNEM-FM Washington news correspondent for news- cipals of Topdial Inc.: Joe E. Tyrrell. sole Bay City. both Michigan. Buyers: Fred papers, business publications and radio sta- owner. Action Dec. 4. Bohen. chairman of board. Darwin D. Tucker. president. E. T. Meredith III, vice president -assistant secretary et al. (as a group. 100 %). Buyers own KCMO-AM -FM- Services Inc.. Meridian. Miss. (multiple CATV TV Kansas City. Mo.: KPHO -AM -TV Phoe- Community- antenna activities owner). Crest Broadcasting Co. and Jack- nix: WOW- AM-FM -TV Omaha: and WHEN - son County Cable TV. both Pascagoula, and AM-TV Syracuse. N. Y. They also own com- The following are activities in com- Pascagoula TV Cable Co.. Mobile, Ala., have panies engaged in publishing magazines. each applied for a franchise. City would re- text and consumer books: manufacturing munity antenna television reported to ceive 5% gross annual revenues from Clear world globes: and Vision: 6.1% from Crest: 5% with minimum printing. BROADCASTING, through Dec. 11. Re- of $5.000 yearly first five years. $7.500 next WHDF Houghton. Mich. -Seeks transfer include applications or permission five years. from Teleprompter: 3.1% to of control of Upper Michigan Broadcasting ports 10% from Jackson. and 10% from Pasca- Co. from Irma. Bruce and Read Burgan (as to install and operate CATV grants of goula. Installation would be free and month- a group 60% before. none after) to Eugene ly fees would be $5 for Clear Vision: $9.95 A. Halker (none before. 60% after). Prin- CATV franchises and sales of existing and $4.95. respectively, for Crest: free in- cipal: Mr. Halker owns 47.5% of Northland installations. stallation and $4.75 monthly for Telepromp- Publishers Inc., Iron River. Mich.. news- ter: $10 and $5. respectively, for Jackson, paper and office supply company. Considera- and $10 and $5. respectively. for Pascagoula. tin: $35.000. Ann. Dec. 6. in italics. Franchise grants shown Islip, N. Y.- Teleprompter Corp., New WQTE Monroe, Mich. -Seeks transfer of York (multiple CATV owner), has been control of 560 Broadcasting Corp. from Rich- Colusa. Calif. - Oroville Communications granted a 25 -year franchise. ard E. Jones (50% before. 45% Co.. Oroville. Calif. (multiple CATV owner). after) to has applied for a franchise. City would re- Canton. N. C. State -Wide Cablevision Thomas M. and Richard P. Jones and Sally -N. Jones Lenart (each none before. 1.67% ceive $1.200 yearly or 5% gross annual Inc.. Forest City. C.. has applied for a after). Thomas M. revenues. franchise. Installation and monthly fees Jones owns 50% of ap- would be S10 and $5. respectively. plicant for new AM at Kealakekua. Hawaii. San Pablo, Calif-Vumore Cablevision Inc.. No consideration involved. Ann. Dec. 9. San Leandro. Calif.. has been granted a Columbus. Ohio -Canterbury Cablevision. nonexclusive franchise. Columbus. Ohio. has applied for a franchise. WLRC Whitehall. Mich. Seeks transfer There are five other applicants. of control of White Lake Radio Corp. from Fort Collins, Colo. -Fort Collins Video. a Clarence Steilstra (30% before. none after) subsidiary of Mountain States Video Inc.. Medina. Ohio - Armstrong Utilities Inc., and Eldon Steilstra (10% before, none after) Denver (multiple CATV owner). has been Butler. Pa. (multiple CATV owner), has ap- to Raymond A. Plank and Leonard Schoen - granted a franchise. plied for a franchise. herr (each 30% before. 50% after). Consid- South Fork Pa. C. English of eration: $10.000. Ann. Dec. Lantana, Fla.-Teleprompter Corp., New -James 6. York (multiple CATV owner), has been Williamsport. íPa.. has been granted a fran- WRTV(TV) Asbury Park. N. J. -Seeks granted a 30 -year franchise. chise. transfer of de jure control of Walter Reade Organization Inc.. permitee, from Mayfair Gilman. Ill. -Cass CATV Inc.. Beardstown. Lockhart. Tex.- William F. Karnes has Atlantic Corp. (64% Ill., has applied for a franchise. been granted a 20 -year nonexclusive fran- before, 46.3% after) to chise. City will receive 2% gross annual Rutland Corp. (none before. 27.5% after) for Warsaw, And.- Valley Cablevision Corp.. revenues. issuance of stock per merger agreement South Bend. Ind.. has been granted a fran- pending governmental approval. Percentages chise. Valley Cablevision also holds fran- Portland. Tex. Castel Corp., Corpus after transfer assume maximum amount of chises for Winona Lake. Kosciusko County Christi. Tex., and -Gulf Coast Communica- shares will be issued to Rutland. If mini- and South Bend -Mishawaka area. tions Inc. have each applied for a franchise. mum amount of stock is issued. Mayfair Atlantic will retain positive control with Lowell. Mass. -Synergistics Inc.. Waltham. Vidor, Tex. -Jefferson Cablevision. Beau- 51% and Rutland will have 21.8 %. No con- Mass.. has applied for a 10 -year franchise. mont. Tex.. has been granted a franchise. sideration Present franchise holder is Lowell Cable- involved. Ann. Dec. 5. vision. Orange CATV. Orange. Tex., is previous WPTR Albany. N. Y. -Seeks transfer of franchise holder. control of WPTR Inc. from Rust Broadcast- Dowagiac. Mich. -Twin Valley CATV. Hillside. Mich.. a subsidiary of Lamb Com- Edgerton. Wis. Viking Media Corp., ing Co. (100% before, none after) to William Stoughton. Wis.. has- applied for a F. Rust Jr. (none before, 100% after). Prin- munications Inc.. Toledo. Ohio (multiple franchise Mr. CATV owner). has applied for a franchise. for a 10-channel system. Installation and cipal: Rust and children own 100% of monthly fees would be $15 and $5, respec- Rust Broadcasting, parent of WPTR Inc. Pascagoula. Miss. -Clear Vision CATV tively.

90 (FOR THE RECORD) BROADCASTING, Dec. 16, 1968 If the criterion for withstanding the A devotion to In 1959 he was named general man- storms of the advertising world is sitting ager of the Chicago office, a position he calmly in a 35th floor office while the excellence in held until elected president last year. building is creaking and groaning dur- Mr. Winston got his job with Foote, ing a rough southwester, and watching advertising Cone, it is said, with the help of a good as if to impression he made on Fairfax Cone's the office door open and close supervisor of that account in 1955, and emphasize that the building really is secretary. The woman suggested to her in that position worked as a partner a swaying, Charles S. Winston passes the boss that Charles Winston would be with the client in its first diversification valuable addition to the company, and, test easily. effort insecticide. He was in on he must, -Raid at Mr. Cone's urging, the personnel And withstand rough going the development from the beginning, of Foote, department interviewed the applicant for Mr. Winston, president and helped select the name and pack- & job of revamp- and hired him that same day. Cone Belding, had the age design of the product, in addition ing the New York office after the loss His fascination "with the idea of to planning the advertising. being part of selling products" began of the estimated $18- million Trans When he was chosen to head the new last summer. while he was studying psychology at World Airlines account Detroit office in 1956, Mr. Winston had to go through a shake- Princeton University. He got a favor- "We became involved with the ill -fated down he admitted, "but things able glimpse of the advertising world period," Edsel. What went wrong? "Hindsight is are settling down now, and we'll move through his basketball -playing friend- easy," he replied. "Between its plan- ship with the Hobler brothers, sons of forward." ning and introduction, the economy was general Atherton Hobler, then president of Mr. Winston appointed changed drastically and the compact car New York office in Benton & Bowles. Mr. Hobler treated manager of the became popular." At the time, though, replacing William E. Cham- his sons' college friend to dinner and September, no one expected a failure. "The idea," bers Jr. He was philosophical about shows in New York several times, so Mr. Winston commented, "was to get the TWA loss: "It's part of the busi- Charles Winston decided this must be another medium-priced Ford entry in ness rugged part it would be a "pretty good business." -the -but the market. We thought it would be a without it." "Mr. Hobler never offered me a job," Utopian great success." The 49- year -old agency president is he added, "but then I never asked him." no stranger to New York, despite his In Chicago, Mr. Winston was pres- long career with Foote, Cone based in ident of the Infant Welfare Society, a Midwest offices. Since becoming presi- past president of the Research Founda- dent in 1967, he has visited the New tion for Tuberculosis, and a member of York office twice a week or so, and the Chicago Council of Boy Scouts. finds the advertising business "no differ- These services, he feels, are a way ent in style and basics" between the two of "putting something back into the cities. `Bum advertising is bum adver- community where you take so much tising," he remarked. He had praise, out." He expects he probably will join though, for "a lot of good advertising" similar organizations in New York. from both Chicago and New York. In the advertising field, he is a for- Mr. Winston tries to keep a close mer central regional chairman of the watch on the creative product. He American Association of Advertising "works hard to stay in advertising," he Agencies, but he is devoted to service noted, by consulting with his top crea- in advertising in more ways than this tive people in deciding campaigns, mak- one office suggests. ing marketing plans for clients through In a speech before the Chicago Ad- the plans board, and participating in vertising Club early this year, Mr. weekly account meetings. Winston lauded the agencies and indi- His experience in the field has been viduals involved in various civic proj- in account management, starting with ects, and praised the founders of the the Hiram Walker account after his agency business in Chicago for setting training period in 1946. principles and good business ethics for "Hiram Walker was a tremendous others to follow. "[We] should dedicate creative challenge," Mr. Winston said. ourselves to the proposition of passing "because the product never changes and along to the next group as fine an there are strict government rules on ad- Charles Scudder Winston -pres- agency (even finer, if possible) as we vertising." ident, Foote, Cone & Belding, have inherited." and general manager of New York Another challenge was the Frigidaire This inheritance has come from his office; b. Joliet, Ill., April 17,1919; own boss, Fairfax Cone, among others. account, which was his first experience graduated from Princeton Uni- has not with the television medium. He was versity, 1941; joined Foote, Cone His admiration for Mr. Cone impressed with the power of the per- & Belding as trainee, 1946; named dimmed in their 22 -year association, sonality in advertising, when he discov- manager of Detroit office, 1956; and he includes five other "hard -work- ered people began going into stores and manager of Chicago office, 1959; ing, creative advertising men" at the buying Frigidaire's major appliances on elected president, 1967; named top of his list of respect: Leo Burnett impulse after they had been recom- manager of New York office, (Leo Burnett Co.), David Ogilvy (Ogil- mended by Arthur Godfrey. Frigidaire 1968; m.Frances Bartlett, 1942; vy & Mather), Rosser Reeves (formerly was also a sponsor of National Col- children: Pamela 25, Julia 23, of Ted Bates & Co.), Bill Bernbach legiate Athletic Association football Frances 19, Eliza Jane 13; former (Doyle Dane Bernbach) and Charles games and the first Bob Hope spectacu- president of Infant Welfare Soci- Brower (BBDO). ety of Chicago, former chairman lar, he is noted. of central region, American Asso- If the criterion for such a list Mr. Winston enjoyed the S. C. John- ciation of Advertising Agencies; "hardworking and creative," Charles son & Son account, too. He was elected hobbies-golf, tennis, hunting, Winston may well be on someone else's vice president of the agency and named fishing, reading. ist.

BROADCASTING, Dec. 16, 1968 91 Maas

This is progress? Pressure on the press The nicest thing to be said about the report of the Presi- Newspaper owners of broadcast stations have special reason dent's Task Force on Communications Policy is that it to worry these days. Although there has been no adjudica- has been prepared by administrators and submitted to a tion of the "concentration" question, the Department of President who are leaving office. If this report were to Justice's antitrust division has won by default in the only become a program for action, broadcasters would be well two cases in which it has challenged newspaper ownership advised to turn in their licenses and go into more stable of television stations. enterprises, shooting craps with house dice on the Hong Neither the ownership of KFDM -TV Beaumont, Tex., nor Kong waterfront, for example. of WREX-TV Rockford, Ill., can be faulted for their separate The report airily dismisses the present television broad- actions in refusing to become guinea pigs by contesting cast service with the observation that existing federal regu- threatened antitrust suits. The stations involved have since latory policy has failed in its goal of "diversifying the been sold (subject to FCC approval) to other entities based content of television programing." With that as its basic in other markets and therefore outside the Justice Depart- premise, the report charts a course for government- sponsored ment's definition of "concentration" (BROADCASTING, Dec. 9, television systems and for corruption of the private sys- 1968). tem into a propaganda agency. If that analysis sounds ex- There are nearly 300 stations -TV and radio -identified treme, consider these explicit recommendations: with newspapers and other publications. Of these, nearly A super- authority over telecommunications would be cre- 100 are in television. The trend in station population is ated in the executive branch. This authority would not only decidedly up: the reverse is true for newspapers. have the power to make all spectrum allocations (with Many newspapers in major markets would have been in FCC advice in the case of television) but also the power to dire straits if they hadn't had radio, and later television, shape the content of the service thus accommodated. stations to tide them over periodic depressions and strikes. Among its many missions the telecommunications author- And there were quite a few newspapers without broadcast ity (which is given no name in the report) would be charged ho!dings that simply folded during those depressed times. with coordinating the variety of executive and legislative Absent some change in the antitrust -division policy when policies and interests" involved in broadcasting. And what the Nixon team is fielded next month, the newspaper owner- does that mean? An explanation appears elsewhere in ship issue must be litigated. The broader, all- encompassing FCC rulemaking, which this remarkable document: " . .. broadcasting offers sig- question of the "one -to -a- customer" nificant potential as a support to a variety of governmen- provoked revival of the newspaper- ownership issue, hasn't tal missions such as health, education, improvement of race matured and is still in the "proposed" status where hope- relations and elimination of unemployment. Its value in fully it will remain or be dropped. this regard depends largely on the conduct of FCC licens- Enlightened newspapers long ago separated their jour- ees, who provide broadcasting service. The agencies respon- nalistic and advertising functions. The combination rates sible for missions of the sort listed above have a legitimate are properly a relic of the past. interest, therefore, in the conduct and programing practices What basically is involved in the whole question of of broadcast licensees and in proceedings for the grant multiple ownership or newspaper ownership is the right of and renewal of licenses." an entrepreneur to advance in his chosen field and take Nor would it satisfy the writers of this report if the the risks involved. There were risks in radio and television private broadcast schedules were turned over to government every inch of the way in the early going. There still are in use. Beyond that they see a need for government- financed "over- populated" or smaller markets in both radio and tele- television systems. They specifically recommend two pilot vision. projects, low -power, multi- channel UHF broadcast clusters in the Watts district of Los Angeles and the sparsely set- tled Navajo reservation of Northern Arizona. These would be programed by the Corp. for Public Broadcasting, and if the experiments were successful, more of the same would be introduced. Nor would that be the size of it. "The need and opportun- ities for service by the Corp. for Public Broadcasting will be greatly expanded," says the report, "if cable -television development multiplies the number of channels.... More important still are the governmental uses, on both the fed- eral and local level, which will be made possible with an expanded multi -channel capability." In these references to government intrusion into televi- sion programing may be seen the central defect of the task - force report. What is envisioned is a television system containing a vastly expanded array of cable as well as, in the words of the report "a realistic minimum level of over - the- air -service " -all loaded with government programing. It is, in short, a plan for the destruction of what is now Drawn for BROADCASTING by Sidney Harris the world's biggest, most productive and most watched "Talk about temperamental performers -He wants one television system. more 'ho'!"

92 BROADCASTING, Dec. 16, 1968 EDWARD PETRY COMPANY NATIONAL REPRESENTATIVES

We Hunt you should, for the best. too.

We look at hundreds of plump television programs, then pick the ones that are firm and vine -ripened. We simmer down as many as a hundred pounds of these beauties to select a single half -hour of thick, rich- tasting television. It may take us a little longer to hunt for the best, but that's what makes KPRC Television KPRC -TV. Pupil at Brentwood School, East Palo Alto, California, points to the word on right screen that matches picture on left screen. The teacher monitoring 16 pupils' stations has just praised him for his good work. He is learning to read from a computer. Someday a single computer will give individual instruction to scores of students -in a dozen subjects at the same time.

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