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““We chose InfinitySet among the other options currently available in the market due to its functionality and price. For me, Infinity is a friendly 3D virtual set software on the show itself, so using virtual an InfinitySet workstation receiving set technology for the show was a the signal of two fixed cameras, which makes virtual no-brainer. As ANTV realized the that can take full advantage of set production easier ANTV advantages of using virtual set the TrackFreeTM capabilities of technology in terms of cost savings, InfinitySet, adding further flexibility and more efficient” ENHANCING PRODUCT PLACEMENT SHOWS WITH INFINITYSET props manufacturing, ease of use with virtual camera dettaching, or production optimization, the moves and flies of the fixed camera Nirwansyah The Indonesian free-to-air, private channel ANTV selected company decided to invest in virtual signals, which means ANTV can Nainggolan sets. On top of that, InfinitySet fully produce the complete show InfinitySet to fully produce entertainment programs, including provides fully realistic virtual sets, with InfintiySet. Additionally, for IT Manager, ANTV and also allows to easily change the better integration with their current the Virtual Quiz show, that wisely combines the entertainment graphics according to the products. workflow, InfinitySet includes the After starting on-air, ANTV produces with brand and product promotion. 3DMax Importer plugin to directly around 20 shows a month with a The complete system comprises import the virtual sets. significant sales increase. ANTV is an Indonesian free-to-air and lifestyle content on traditional On April 30, 2006, Rupert Murdoch’s WORKFLOW DIAGRAM television network based in South and online platforms. , through . It is owned by Visi Media TV and Fox International Channels, Asia, a company started in 2004 by ANTV was launched on January 1, bought a 20% stake in ANTV. As of Bakrie Global Ventura, which owns 1993 as a local television station in today, ANTV has 24 relay stations other media including the online the Lampung province. In the same covering 155 cities across news website VIVANews and two month it was awarded a government and reaches 130 million people. television channels, tvOne and ANTV. license for nationwide broadcasting, These media broadcsts news, sports, and moved its studio to Jakarta. ANTV recently adquirid an InfinitySet to produce their Virtual Quiz (taping) show, which normaly involves one or two hosts or actors, promoting a specific brand or product (product knowledge) broadcasted at a specific show. InfinitySet was selected to replace the hard sets the show normally used, which requited to be updated for each customer. Such customers, ranging from IT and consumer technology to food companies, promote their products CASE STUDY CASE STUDY