You Rock Digital Smashes the Boundaries with New Product Offerings
For Immediate Release
Media Contacts: 1) At NAMM: Chasey Elion [email protected]: (818) 825-0387 2) Steph Stephens [email protected] (949) 481-8223
SIMI VALLEY, Calif. (NAMM, Jan. 2011)—Rules are for breaking and boundaries are for smashing, right? The You Rock Guitar™ “Smashes the Boundaries” for musicians and gamers. You Rock Digital™ proudly announces the newest product offerings just in time for NAMM 2011. “We’ve learned a tremendous amount in our first year,” said Cliff Elion, president. “The acceptance of You Rock Guitar by musicians, students and gamers has opened the door for more creative ventures in 2011. We’re introducing new instruments, upgrading existing firmware, enhancing our connectivity, developing our own applications in house and making them easily accessible on our new You Rock Network™.” Elion said the company recently expanded its board of directors, made changes to executive management, and relocated its corporate offices to Simi Valley, Calif. “As a guitar player, I’m personally pleased and excited to see the extensive range of YouTube videos our customers have posted,” he said. “These demonstrate You Rock Guitar’s unique performance capabilities that lead to new and exciting ways of creating great music. Just as synthesizers changed the way keyboardists make music, the You Rock Guitar allows guitarists to play and record with the same sound palette and affords access to all the recording technology that is available on PCs and Macs.” Elion announced the following new line-up: 1) You Rock Digital free Firmware Upgrade, Version 2.0 for You Rock Guitar Access downloadable sounds and loops from the You Rock Shop™: (For more information see You Rock Shop below.) Rock Band™3 enabled (needs Mad Catz® MIDI Pro- Adapter™ available for Xbox Box 360®, Nintendo ®Wii™ and PlayStation®3). (Available now, free through March 31, 2011) -more-
Page 2 2) iPad™ connectivity Super mobility with iPad connectivity enables control of iPad music apps. In addition to existing compatibility with Mac and PC MIDI recording software, enjoy total music mobility using iPad with Apple’s release of iOS 4.0 and the You Rock Guitar MIDI standard implementation using Apple camera adapter kit. Control music programs, sequencers and synths on iPad. (Available now)
3) You Rock Shop A free downloadable application that enables users to access our exclusive online music store for downloadable content: guitar sounds, audio files and music loops for jamming. (Available now)
4) YRGse™ You knew we wood: You Rock Digital presents the first entry to our slick and savvy YRGse Series. Play your favorite tunes on a handsome YRG Special Edition with a smooth maple neck with the inimitable performance features we’ve made famous, like our trigger sensitivity. This guitar really has some body. (Available June 2011)
5) You Rock Network™ Learn to play new songs using You Rock Tab™. Access our online library of songs in You Rock Tab format and share your performances with our online community. (Available July 2011)
6) YRG™ Headstox Top it all off with our You Rock Guitar Headstox: (Available April 2011)
7) Pick Guard and Skins Really make it yours and customize your You Rock Guitar: (Coming soon!) #####
You Rock Guitar Strums Sweet Media Music
For Immediate Release Media Contacts: 1) At NAMM: Chasey Elion [email protected]: (818) 825-0387 2) Steph Stephens [email protected] (949) 481-8223
SIMI VALLEY, Calif. (NAMM, Jan. 2011)—As 2011 dawns at You Rock Guitar, the team is energized and poised to conquer the world—of digital music. Since You Rock Guitar was introduced last year, thousands of fans worldwide have learned to appreciate the nuances of this one-of-a-kind instrument that “Smashes the Boundaries.” The ranks of new users include enthusiastic morning radio personalities from Honolulu to Manhattan. Since early December, You Rock Guitar has partnered nationwide with more than 40 radio stations of various formats. The company’s latest collaboration is with New York City’s #8-rated classic rocker, Q-104.3 and with #4 in Big Apple ratings, the rhythmic adult contemporary station KTU—both Clear Channel powerhouses. During December, You Rock Guitar wowed ‘em on air in markets as diverse as Boston, Mass., Washington, D.C., Miami/Ft. Lauderdale, Fla., Ocala/Gainesville, Fla., Rapid City, S.D., Paris, Texas, Charleston, W. Va., Pocatello, Idaho and Great Falls, Mont. Named “Best Innovation, 2010” in New Music Video Games by USA Weekend, You Rock Guitar has made news both in traditional print media and online, additionally stimulating fervent and informative responses on online forums. It’s always better when someone says something nice about you than when you say it yourself, so won’t you take a quick tour through some of our most timely coverage? Remember, too, that You Rock Guitar is proving a valuable tool in music therapy—play in tap mode with one hand, for example, and for those hospital-bound, the guitar is just the right size and weight. Witness the collective creative genius of You Rock Guitar players at www.youtube.com/yourockguitar. Be amazed that the instrument can “do all that.”
-more-
Page 2/Media Take a quick tour of media coverage and get to know us better here: http://lh5.ggpht.com/_FoarybPaslw/S-xNU0Wd4fI/AAAAAAAABao/3vC5cDuXj58/s800/USA-Today- Layout-YRG-Jan-11-101-1024x768.jpg http://www.usatoday.com/life/lifestyle/2010-01-11-cesvidgames11_ST_N.htm#usl http://www.usaweekend.com/article/20101105/ENTERTAINMENT08/11070327 http://www.gamersdailynews.com/article-2705-You-Rock-Guitar-Review-The-Ultimate-Gift-for-Rockin- Gamers.html http://www.guitarplayer.com/article.aspx?id=108283 http://www.t3.com/reviews/gaming/accessories/you-rock-guitar-review http://www.ezgear.com/YRG/YouRockInTheNews.html http://www.engadget.com/2010/01/08/you-rock-guitar-spotted-at-ces-we-shred-on-video/ http://www.themoneytimes.com/featured/20100111/you-rock-guitar-better-gaming-experience-id- 1096656.html http://www.thisisbrandx.com/2010/03/you-rock-guitar-from-games-to-the-garage-to-beyond.html http://ezinearticles.com/?You-Rock-Guitar---What-Is-This-Midi-Guitar-Thats-Playing-The- Nation?&id=5507954 http://www.shogungamer.com/news/you-rock-guitar-interview-ceo-e3-2010-show-floor http://www.geardiary.com/2009/12/11/inspired-instruments-unveils-the-you-rock-guitar-more-than-just-a- guitar-hero-controller/ http://www.examiner.com/music-video-games-in-national/review-the-you-rock-guitar-closing- thoughts?cid=parsely#parsely
####
YOU ROCK GUITAR™
PRODUCT FACT SHEET: NAMM, Jan. 2011
The You Rock Guitar “Smashes The Boundaries” for musicians and gamers. This digital guitar unlocks unprecedented new capabilities for experienced musicians, performers, teachers, students and video gamers. The breakthrough technology provides unmatched features, connectivity and compatibility. You Rock Guitar defines a new era in mobile digital music and a unique category of instrument: It is the bridge between where you are now...and where you want to be—whatever your musical capabilities.
YOU ROCK GUITAR MODES
Whether you are an aspiring musician, artist, gamer, or teacher, the You Rock Guitar lets you rock how you want, when you want, and where you want:
● Music: Built-in guitar sounds: acoustics, electrics, 12-strings, etc. Synthesizer sounds: pianos, organs, strings, etc. Drum beats and jam tracks, classic chord backings in the style of everything from blues to punk. It supports any number of playing styles from tapping to sliding. ● MIDI: Offers the fastest tracking, best performing MIDI controller available and it’s compatible with all the popular software on both Mac and PC. ● Game Mode: Enables wireless connectivity with both Rock Band™ and Guitar Hero® games on many major consoles, Nintendo™ Wii™ and Sony PlayStation®3, using our own GameFlex™ cartridges. ● YOU ROCK MODE™: Never lets you play a wrong note and keeps you in the right chord progression. It is “playing made easy” for beginners and a great teaching tool.
YOU ROCK GUITAR ADDITIONAL FEATURES
● 100 built-in presets combining sounds, tunings, etc. ● 25 digitally-sampled guitars, 6 and 12-string acoustics, electrics for jazz, grunge, shredding leads and more. ● 50 synthesizer sounds: pianos, organs, strings, brass, etc. ● Built-in whammy bar for pitch bend—both up and down. ● Never Needs Tuning™ and is always ready to play. ● The removable neck makes this a truly mobile digital guitar. ● Uses 4 AA batteries or USB power. ● Stereo headphone output. -more-
YOU ROCK GUITAR: Fact Sheet Page 2
● Stereo audio input for MP3 players. ● Standard guitar cable output. ● High speed USB to MIDI. ● Legacy MIDI five-pin connector. ● Record your own creations with the on-board MIDI recorder. ● Firmware updatable over the Internet. ● GameFlex port expands connectivity to additional platforms wirelessly (Bluetooth® for the Nintendo Wii and Wi-Fi™ for the Sony PlayStation3)
Launch Date: June 2010
Developer: Inspired Instruments, Inc., Cliff Elion 4590 Ish Dr., #130 Simi Valley, CA 93063
MSRP: $219.99
Compatible With: Amplifiers, Headphones, MP3 players, iPhones™/iPads™ PC, Mac, Wii, PS3, Rock Band 3 enabled using MIDI Pro-Adapter.
Weight: approximately 7.2 lbs.
Size: approximately 30” X 14” X 3”
URL: http://www.YouRockGuitar.com
Social Community: http://www.Facebook.com/YouRockGuitar http://www.YouTube.com/user/YouRockGuitar http://www.Twitter.com/YouRockGuitar http://www.YouRockGuitar.com/forum
Media Contacts:
1) At NAMM: Chasey Elion [email protected]: (818) 825-0387 2) Steph Stephens [email protected] (949) 481-8223 End All