The University of Oklahoma’s independent student voice since 1916

Media Kit // 2015-2016 THE OU MARKET

27,278 6,028 33,306 undergraduate, faculty possible readers graduate and and and professional school staff growing! students

ADVERTISING 78% of students eat 95% of out at least OU WORKS once per students week, and the carry a average student spends smart $200 each phone 60% month on food of print readers and beverages. say they pay attention to the advertisements in The Oklahoma Daily.

72% of of readers say they have taken action based on a students see print ad. content from 38% The Oklahoma of readers want to see more Daily in an offers and coupons in The Oklahoma Daily. average week.

2 *Source: 2014-2015 Oklahoma Daily Readership Survey 54% of The average The Oklahoma students live in FOR RENT student spends off-campus $541 on Daily is the best rental property housing a way to reach month the most OU students at one time. No other publication in our market reaches the OU audience as 67% well as The of students live Oklahoma off campus Daily.

33% Percentage of of students live students who say on campus they read other publications even occasionally:

The Norman Transcript: The average discretionary income per student is about 12% $350 per month. OU faculty report discretionary income of about $1,800 per month The Oklahoman: 23%

The Odyssey: 7%

Boyd Street Magazine: Our students are mobile: 53% of students say they travel to 5% Oklahoma City at least once per month for shopping, dining or entertainment. 3 SIZING AND PRICES

Column Column Broadsheet Dimensions InchesTabloid Dimensions Inches Price Full page 6 col x 21” 126.0 $1,250 Half page (H) 6 col x 10.5” 63.0 Full page 6 col x 9.75” 55.5 $750 Half page (V) 3 col x 21” 63.0 $750 [Actual Width]

Display Column Sizes Display Column Quarter page (V) 3 col x 10.5” 31.5 Half page (V) 3 col x 9.75” 27.5 $400 Quarter page (H) 6 col x 4.75” 28.5 Half page (H) 6 col x 4.75” 28.5 $400 Eighth page 3 col x 4.75” 14.25 Quarter page 3 col x 4.75” 14.25 $205 6 Column: 10” 6 Column: Banner 6 col x 2” 12.0 Banner 6 col x 2” 12.0 $175 Basic box 2 col x 4.75” 9.5 Basic box 2 col x 4.75” 9.5 $140 Half banner 3 col x 2” 6.0 Half banner 3 col x 2” 6.0 $90 •Student rate is 50% off •Display ads can still be purchased at a rate of $12 per •Black and white ads are 20% off. column inch, but must run on the classiieds page. Broadsheet Tabloid 5 Column: 8.3125” 5 Column: Full Page Basic 6 col x 9.75 in Box 1/4 Page 2 col x (V) 4.75 in 3 col x 1/8 Page Half Page (H) 10.5 in 3 col x 4.75 in Half Page (H) 6 col x 4.75 in 6 col x 10.5 in

1/4 Page (H) 4 Column: 6.625” 4 Column: 6 col x 4.75 in Banner 6 col x 2 in

Basic Box Half Page 2 col x (V) Half Page (V) 4.75 in Full Page 3 col x 3 col x 6 col x 21 in 3 Column: 4.9375” 3 Column: 21 in 9.75 in

Half Banner 1/4 Page 3 col x 2 in Half Banner 3 col x 4.75 in Banner 3 col x 2 in 6 col x 2 in The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Call 325-2521 for details. 2 Column: 3.25” 2 Column: INSERTS

Up to 2 pages $800 | Up to 4 pages $850 | Up to 6 pages $900 | Up to 8 pages $950 For inserts in special sections, please contact your account executive. 1 Column: 1.5625” 1 Column: FREQUENCY DISCOUNTS

SEEING DOUBLE Run on two consecutive days and the second ad is 25% off!

TRIPLE HIT Run on three consecutive days and get the third ad half off.

FAB FIVE Advertise in ive consecutive issues, ESCAPE included, and the fourth and ifth ads are free. (Ads in ESCAPE will be at equivalent size if possible and may require additional artwork.)

MAX FREQUENCY Schedule 20 ads in an 8-week period at once and the entire order is 50% off.

SPECIAL OPPORTUNITIES

Puzzle/Game Sponsorships Twitter Posts Front Page Ads Online Housing Guide

Limited space available – only one space per game! All ads are directly above the game/puzzles. Game sponsorship ads require a HOUSING 20 consecutive day Let The Oklahoma Daily commitment. help you reach readers by sending out sponsored GUIDE 2 columns x 2 inches tweets to our almost 15,000 $760/month followers. All tweets will A convenient online be retweeted from the OU housing guide tailored Student Media account. for students! The Oklahoma Daily We can send out one tweet hOUsing guide Sticky Notes per day per business and Above the fold connects students we can accommodate up to Make your message This full-color ad is 6 with your properties four businesses per day. “stick” with this exclusive columns by 1.5 for rent or sale on the front page ad. Full color Tweets can go out at inches and runs above ONLY housing website and a variety of die-cut 9:15 a.m., 12:15 p.m., the nameplate on page that is directly afiliated shapes are available at no 2:15 p.m. and 4:45 p.m. 1. Be the irst thing with the oficial additional charge. Price readers see on the website of The includes full-color design, Cost: stands and when they Oklahoma Daily, printing and shipping. $30 per tweet pick up a copy. OUDaily.com. $250 for 10 tweets $900 Regular issue...... $1,100 $1,000 for 50 tweets Below the fold Special section...... $1,250 throughout the semester This full-color ad is 6 columns x 3 inches. Call 49% of your account executive students for more details. use Twitter $650 5 BUNDLES

$400 $550 $700 $1,000 $1,500 PICK 2 PICK 1 PICK 1 PICK 1 PICK 1 1 week of 1 quarter-page 1 week 1 half-page 1 week of half-banner color ad eighth-page color ad quarter page color ads color ads color ads 2 banner color 2 quarter-page 2 basic box ads 1 front-page color ads 2 half-page color ads below-the-fold color ads 1 month 2 eighth-page banner color 1 month rotating color ads ad non-rotating 4 weeks of medium medium color rectangle or 2 weeks rectangle or half-banner leaderboard half-banner leaderboard ads online ads color ads online ads 1 full-page 1 week 1 week banner color ad non-rotating color ads medium 2 front-page rectangle or below-the-fold leaderboard banner ads online ads

PICK 1 PICK 1 PICK 1 PICK 1

1 week of 1 week of 1 week of 1 week of half-banner half-banner banner color banner color color ads color ads ads ads 1 month 1 month 2 weeks of 2 weeks of rotating rotating half-banner half-banner medium medium color ads color ads rectangle or rectangle or 1 front-page 1 front-page leaderboard leaderboard below-the-fold below-the-fold online ads online ads banner ad banner ad 1 week 1 week 2 weeks 2 weeks non-rotating non-rotating non-rotating non-rotating medium medium medium medium rectangle or rectangle or rectangle or rectangle or leaderboard leaderboard leaderboard leaderboard online ads online ads online ad online ad

6 ONLINE OPTIONS

Available Online Positions

NEW! Interstitial ad Pops up on screen whenever YOUR students access content from their AD mobile devices. It also works when HERE accessing content through Facebook and Twitter.

$500 per week

Leaderboard, 728 pixels x 90 pixels Medium Rectangle, 300 pixels x 250 pixels NEW! Half Page, 300 pixels x 600 pixels

ONLINE PRICING

* *

1,000 1,000

1 week 1

1 month month 1

1 week week 1

Impressions

rotating rotating

non-rotating

1 month month 1 non-rotating Medium Rectangle and $15 $250 $75 $750 $250 Leaderboard Ad

NEW! $400 $1,200 Half Page Ad

* Four ad rotation 7 SPECIAL SECTIONS

CAMPUS: SPORTS: L&A: ONLINE: Thursday, Nov. 20 Check out what occured Football season is Take a quiz to see what For photos and vid- SOONER YEARBOOK PRESENTS on campus while students approaching, take a student organization eos of around campus, Back to School Holiday Gift Guide were away . look at what’s to come. you should join. check the multimedia pg A4 pg B8 pg C8 webpage. Welcomes returning It’s our jolliest special VOL. 100, NO. 1 GIFTGIFT GUIDEGUIDE students and incoming 2014 section of the year! freshmen and offers an The Holiday Gift Guide DISCOVER overview of the year to Back to School connects you with a come at the University campus of more than of Oklahoma. It’s INSIDE: 25,000 would-be elves things to do delivered individually albums to warm the chill waiting for your to every student in the gift ideas advice. It’s a shopper’s residence halls. Get paradise and a your name out there business owner’s and give students a delight. Showcase reason to make your products that make business part of their great gifts for students beginning-of-the-year to give – or things they experience. might want to ask

CONTACT US INDEX

Campus & Opinion.....Sec. A Sports...... Sec. B Life & Arts...... Sec. C Santa for themselves! @OUDaily theoklahomadaily OUDaily

smile. EXPLORE. relax. / aug. 29 / weekend March 5, 2015 Dining Guide ESCAPE Gameday A Hangry Letter to the Insta-world pg. 3 This special edition Edition Dining serves up a fun look at ESCAPE We amp up ESCAPE local food. The Dining on the Thursdays Guide Guide features content before home football sure to make students games. This edition TOP SECRET Menus pg. 5 hungry – everything gives Sooner fans all An Ideal Campus Corner the information they Progressive Dinner pg. 8 from student-friendly more online @ weekend hollywood have a plan recipes to where + oudaily.com 5schedule 8 halftime 15 with this map gameday issue will need for the game. to get great local The paper includes specials. Give readers proiles and interviews. a reason to come visit Give fans a reason to you – highlight your come see you for their business with an ad, gameday needs with a coupon or a special an enticing gameday offer! special!

8 SOONER Living Guide SOWER Sower yearbook 2015 presents This supplement to The 5,000 copies are

Oklahoma Daily gives LIFE mailed to the ENTER THE students a guide to SOONER permanent addresses COMMUNITY living on their own for PAGE 11 of incoming freshmen the irst time. It and transfer students. compares Norman Sower gives students DORM LIVING GUIDE apartment complexes’ MUST HAVE a look at college life at ITEMS FOR FRESHMEN 2015 rates and amenities. PAGE 26 OU. It also gives FOOTBALL Give students an GAME DAY parents a irst 101 14 incentive to use your glance into the OU business as they community. Take the transition to living in an opportunity to earn apartment for the irst the business of these time. students and parents as they arrive in Norman.

Sooners’ Choice HSC Volume 9 | 2015-2016 HSC Sower Announces the SOWER This magazine is ESCAPE winners of The hand-distributed at Oklahoma Daily’s the orientation at the

CHOICE annual Sooners’ Health Sciences

Choice poll. It is a Center in Oklahoma RELAX. EXPLORE. | WEEKEND SMILE. APRIL 10 must-read for students City. It gives HSC who want to know students a view of life where to get the best at their campus. Help everything in Norman. students settle in by

From dining and WELCOME HOME. inviting them to come entertainment to see you. service providers, Sooners’ Choice has all of Norman covered. Place your ad in this issue to thank students for a nomination or win or to get your business noticed for future editions. You can also place an ad in weeks leading up to this issue to get students to notice your business. 9 SUBMISSION

Black and White PDF X-1A compliant Ads: Color Ads: is the preferred ile Gray scale color CMYK color format. Submit in mode, 200-300 mode, 200-300 Embed all fonts the largest possible dpi. for black and dpi. for color ads resolution and size white ads. for inished ads, images and logos.

DIY TIPS

Keep It Simple Say it in as few words as possible and remember that white space can be your friend.

Use Color and Images An image of your product will catch the reader’s eye. Readers are more likely to notice a color ad than a black and white ad. We cannot use copyrighted materials or content.

Make It Interesting A catchy slogan or unique graphic will catch the reader’s attention and make your ad more memorable.

CREATIVE SERVICES

We offer a variety of devise a strategy that creative services that its your needs. We extend the value of also have a staff of Marketing Street Team, Design, Print, Photography, Digital your marketing plans. talented designers Campus events, contests, integrated marketing Whether it’s an and a marketing street promotions, posters, campaigns, social media upcoming event, new team to help you get coupons, lier distribution, marketing and product or promotion, the word out and event photography, logo management services, or exciting news about make sure you get the design, business cards, branding campaigns. your business, our best visibility to reach account executives will the OU community! $20 per hour work with you to 10 THE DETAILS

Payment & Terms Electronic Submission Payment must be received with ad order Due to software licensing issues, Student and can be made by check, cash, money Media cannot accept client-provided fonts. order or credit card. In the interest of For this reason, the preferred ile format for security, Student Media cannot accept ad submission is an Adobe Acrobat credit card information electronically. For PDF X-1A ile. A PDF X-1A compliant ile credit card payment, call the business ofice assures that the ad uses no RGB color iles at 405.325.2521. We accept Visa, and that all fonts are correctly embedded. MasterCard, American Express and This format is also most compatible with all Discover. Applying for credit accounts may versions of Acrobat. PDF iles should be take up to seven days. Prepayment is tested for PDF X-1A setting. Ensure that the required until approved credit is ile is the correct ad size (loating prohibited). established. All advertising rates are net to Also ensure that no security settings exist. newspaper.

Agencies Agencies must complete a Student Media insertion order. All rates are Ad Acceptance non-commissionable and net to newspaper. All advertising is subject to the approval of The Oklahoma Daily advertising manager. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of Ad Deadlines the policy may be obtained in the Student Media advertising ofice. Ad scheduling, payment, copy and artwork deadline is 5 p.m. three business days before Cancellations publication. ESCAPE is due Cancellations of advertising for refund or one week before publication. credit can be made only before the deadline for space reservations. Ad payment, copy, Published and art due Errors Monday 5 p.m. Wednesday We regret it when mistakes happen and Tuesday 5 p.m. Thursday will work to amend any advertising errors Wednesday 5 p.m. Friday made by The Oklahoma Daily as quickly as Thursday 5 p.m. Monday possible. We will be responsible for only the ESCAPE 5 p.m. previous Friday irst insertion of incorrect copy. Requests for adjustment must be made within 30 days of the publication. Compensation for errors made will be at the discretion of The Oklahoma Daily. 11 PUBLICATION CALENDAR

December 2015 October 2015 August 2015 52 72 930 29 28 27 26 25 81 02 22 24 23 22 21 20 19 18 16 32 527 25 24 23 11 31 51 17 16 15 14 13 12 11 72 931 29 28 27 9 20 011 10 9 8 7 6 4 31 51 71 19 18 17 16 15 14 13 2 S S S Back toSchool Finals Week un un un 30 M . M . M . 17 10 5 21 3 on on on 31 T . T . T . 11 6 22 4 1 18 paper daily first O O ueS ueS ueS n n R

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W . W . W . ack ack 30 12 19 629 26 7 23 5 2 Living Guide Year inReview a D ed ed ed ug ec T . T . T . . 17-24 . 14-18 13 20 8 24 6 5 4 3 3 2 1 paper daily last hurS hurS hurS

F . F . F . 14 21 9 25 7 28 ri ri ri S . S . S . 15 22 10 26 8 1 12 31 Norman Sower Gift Guide aT aT aT . . .

January 2016 November 2015 September 2015 8 51 71 920 19 29 18 17 16 15 22 42 62 28 27 26 25 24 23 22 7 6 5 4 3 2 1 72 930 29 28 27 20 13 6 42 62 82 30 29 28 27 26 25 24 9 8 7 6 5 4 3 01 21 41 16 15 14 13 12 17 11 10 S S S un un un 31 M . M . M . 9 18 30 7 21 14 Dining Guide OU HSCSower on on on T . T . T . 10 22 8 15 5 4 3 2 1 19 paper daily first ueS ueS ueS

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W . W . 11 23 9 16 20 ed ed ed T . T . T . 12 24 10 17 21 hurS hurS hurS Publication Homecoming F . F . F . 1 13 25 11 18 22 ri ri ri S . S . S . 14 26 12 19 23 2 21 aT aT aT . . . NOTES June 2016 April 2016 February 2016 26 19 12 5 24 17 10 3 28 21 14 7 S S S un un un M . M . M . 27 20 13 6 25 18 11 4 29 22 15 8 1 on on on T . T . T . 28 21 14 7 26 19 12 5 23 16 9 2 ueS ueS ueS W . W . W . 8 1 27 20 13 6 24 17 10 3 29 22 15 ed ed ed T . T . T . 9 2 28 21 14 7 25 18 11 4 30 23 16 hurS hurS hurS F . F . F . 24 17 10 3 29 22 15 8 1 26 19 12 5 ri ri ri S . S . S . 2 27 20 13 6 25 18 11 4 30 23 16 9 aT aT aT S . S . S .

July 2016 May 2016 March 2016 1 20 13 6 17 10 3 29 22 15 8 24 un un un 31 M . M . M . 2 4 9 28 21 14 7 18 11 30 23 16 25 on on on T . T . T . 3 29 22 15 8 1 19 12 5 31 24 17 10 26 ueS ueS O ueS Gameday ESCAPE dates Publication dates ESCAPE publication dates n W . W . R W . ack 4 30 23 16 9 2 20 13 6 25 18 11 27 M ed ed ed ay T . T . T . 9-13 5 31 24 17 10 3 21 14 7 26 19 12 28 papeR Daily last hurS hurS hurS

F . F . F . 6 25 18 11 4 22 15 8 1 27 20 13 29 ri ri ri S . S . S . 14 28 7 21 9 16 23 5 19 30 26 2 12 aT aT aT . . . Since 1916, The Oklahoma Daily has been a perfect it for the OU community and can now be a perfect it for you! The Oklahoma Daily has received multiple gold and silver crowns from the Columbia Scholastic Press Association, and many of our publications are ranked among the top in the state and nation. The Oklahoma Daily website has received numerous awards, including Pacemaker Awards, Gold Crowns and Best of Show. Our weekend publication, ESCAPE, has been nationally recognized including winning an award for “Best Special Section.” It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. Our staff is ready to help you design effective messages and prepare your ads for publication. Contact us

Phone: 405.325.2521 Fax: 405.325.7517 [email protected]

Newsroom Classiieds & Billing Phone: 405.325.3666 Phone: 405.325.2521 [email protected] [email protected]

860 Van Vleet Oval Visit us online at Copeland Hall 149A www.OUDaily.com Norman, OK 73019