1-B-22

THE CITY UNIVERSITY OF

APPOINTMENT OF MAITE JUNCO AS VICE CHANCELLOR FOR COMMUNICATIONS AND MARKETING

WHEREAS, Maite Junco is an experienced leader with an extensive background in communications, journalism, education and government, serving as Director of Communications and Senior Advisor to the New York City Department of Education Chancellor from 2014 to 2018; and

WHEREAS, Ms. Junco holds a Bachelor’s Degree in Journalism Studies and Certificate in Latin American Studies from the University of Massachusetts; and

WHEREAS, Ms. Junco has more than twenty five years of progressive marketing and digital communications experience, has led multiple strategic initiatives in NYC Department of Education, has redesigned and branded multiple internal and external publications and is committed to being transparent and working collaboratively to shape culture and deliver results; and

WHEREAS, The appointment of Ms. Junco as Vice Chancellor will ensure that the University’s work as an educational and economic engine of our city and state; including major developments, trends and facts, breadth of academic programs and research, and faculty, staff and student achievements is highlighted across all media platforms; now therefore be it

RESOLVED, That the Board of Trustees of The City University of New York approve the appointment of Maite Junco as Vice Chancellor effective May 1, 2019.

EXPLANATION: Maite Junco will provide strategic vision and leadership for all internal and external communications, marketing, and public engagement efforts. The Vice Chancellor will support enrollment, fundraising and the overall advancement of the University. She will serve as spokesperson for CUNY and will lead a proactive approach to dissemination of communication and materials to promote the University, its colleges, programs, students, alumni, and cultural centers. She will be responsible for the development and implementation of all branding and communication strategies.

Ms. Junco’s experience in communications, with background in education and governmental sector coupled with his demonstrated leadership and managerial skills will make her an excellent candidate to support CUNY’s mission of access to excellence.

The Chancellor Elect strongly recommends Ms. Junco’s appointment with a waiver of the search requirements. 1-B-22 Office of Recruitment and Diversity/Office of Human Resources Management 395 Hudson Street, 5th Floor, New York, NY 10014 646-664-3298 Memorandum re: Request for Waiver of Search Requirements

To: Pinar Ozgu, Chief of Staff to the Vice Chancellor for Human Resources Management

From: Anne Chamberlain, Office of Recruitment and Diversity [email protected] Date: 4/3/2019

Employee Name: Ms. Maite Junco

College/Unit: Central Office

Action: Hire with Search Waiver Effective Date: 5/1/19 or later as required

Explanation / On the basis of expertise and urgent need to fill this position. Comments: NOTE THIS WAIVER REPLACES THE WAIVER OF 3/28/19 FOR THIS CANDIDATE (TITLE REVISED)

DESCRIPTION

Current, if any Requested Job Title Vice Chancellor, Communications and Marketing

Payroll Title Vice Chancellor

Department Office of the Chancellor

Other: $203,000

Digitally signed by Anne L Chamberlain SIGNATURE: Anne L Chamberlain Date: 2019.04.03 16:28:20 -04'00'

Waiver is contingent upon approval of the position's title classification, confirmation that the candidate meets the minimum stated qualifications for the proposed title, and any other requirement established by policy. Attach a copy of this approval to the Non-Teaching Instructional Staff Action Form.

CC: Search Waiver File, Khadejia Bass, Anne Fenton, Fenella Ramsami, Annmarie Baldelli MAITE J UNCO 1-B-22

- Experienced leader with background in communications, journalism, education, government and electoral politics - Seasoned manager with a track record of building diverse, high performing and motivated teams - Commitment to being transparent and working collaboratively to shape culture and to deliver - Strategic thinker, strong writing, marketing, and publishing skills - Down-to-earth style, bilingual English/Spanish

EXPERIENCE Senior Advisor/Director of Communications James for New York, Brooklyn, N.Y., July 2018 to November 2018 Led communications strategy for Public Advocate Letitia (Tish) James historic campaign for New York State Attorney General. Managed staff and volunteers to spread James’ message via social media, press events, releases, statements, op-eds, speeches, letters, policy papers and talking points. Briefed candidate for high-stakes events such as televised debates and editorial board endorsement meetings. Senior Advisor to the Chancellor, Chancellor’s Leadership Team Office of Communications and External Affairs New York City Department of Education, New York, N.Y., February 2014 to July 2018 Managed a diverse team of 70 staffers with a budget of $8.6 million across seven divisions overseeing marketing and digital communications, intergovernmental affairs, community and alumni affairs, translation, accessibility and correspondence for the nation’s largest public school system serving 1.1 million students in over 1,800 schools. Highlights included: - Redesigning and branding multiple internal and external publications - Supervising legislative strategy at city, state and federal level - Preparing senior level staff to testify in Albany and the City Council - Developing multilingual advertisement campaigns for subways, web and print - Improving language access services for non-English speaking parents - Tripling social media followers in Facebook and Twitter to 150,000 - Addressing pressing issues for families such as sudden changes to immigration policy and displacement due to hurricanes Editor Voices of NY at the Craig Newmark Graduate School of Journalism at CUNY, New York, N.Y., September 2012 to November 2013 Oversaw VoicesofNY.org, a website that showcases the best stories in New York City’s ethnic and community media. Worked with staffers, freelancers, translators and graduate students to develop stories of interest to immigrant communities and curated articles from over 100 publications in more than a dozen languages to feature for publication. Responsibilities included overseeing website redesign, social media outreach and organizing events and participating in panels on behalf of the Newmark J-School. Managing Editor, Publications Daily News, New York, N.Y., October 2006 to May 2012 Directed the editorial strategy of the then fifth largest U.S. daily newspaper in its efforts to increase its reach in the Latino community. Oversaw two publications: Viva, an English- language weekly section on Latin culture, trends and issues, and Hora Hispana, a free weekly Spanish-language newspaper. Responsibilities included supervising staff writers and freelancers, assigning and editing stories, reporting and writing, overseeing art and layout, publishing online and working jointly with other departments, including News, Web, Features, Advertisement and Promotions. Edited Big Town, Big Dreams, a profile section on immigrant New Yorkers and was part of the team that started Citizenship Now!, a call-in program developed jointly with CUNY that reached tens of thousands of readers. Maite J unco Curriculum Vitae 1-B-22 page 2

Deputy Metropolitan Editor for Enterprise Daily News, New York, N.Y., July 2003 to October 2006 Developed and edited enterprise stories on immigrant communities for the Metropolitan Desk of the Daily News. Supervised reporters covering communities that often live out of the media spotlight, including Latinos, African-Americans, Asians, and gays. Beat Reporter Bloomberg LP, New York, N.Y., March 2001 to May 2003 Developed a religion and immigration beat as part of a new team created to cover New York City. Covered breaking news and general assignment stories. Assignment Editor/Deputy Metropolitan Editor Daily News, New York, N.Y., March 1997 to February 2001 Supervised dozens of reporters and interns on daily assignments and breaking news stories including the Abner Louima police brutality case. Deputy Boroughs Editor Daily News, New York, N.Y., February 1996 to February 1997 Assigned and edited stories for Queens and Long Island bureaus including a weekly immigration law column. Metropolitan Editor El Daily News (Daily News), New York, N.Y., June to November 1995 Supervised local news and features coverage as part of a team that launched first-ever bilingual edition of an English-language daily newspaper in the U.S. Campaign Director Committee to Re-elect Nydia Velázquez, New York, N.Y., February to December 1994 Established and ran a media and fundraising operation for the successful re-election campaign of the first Puerto Rican woman in Congress. Director of Communications Committee to Re-elect , New York, N.Y., February to November 1993 Established and directed a rapid response team for Mayor Dinkins re-election campaign. Supervised the press office, organized media events and served as surrogate speaker. Deputy Press Secretary Clinton for President, National Campaign, Little Rock, Ark., July to November 1992 Spokesperson for Governor to the national and international Spanish-language media and to the mainstream media on Latino issues. Developed a Spanish-language national media strategy and advised policy staff on Latino issues. Wrote and translated press releases and op-ed pieces. (Worked at White House personnel office during transition, January 1993) Assistant Press Secretary Office of Bronx Fernando Ferrer, Bronx, N.Y., September 1990 to July 1992 Spokesperson to the New York Latino media for the Borough President; wrote op-ed pieces, press releases and speeches in Spanish and English. News Director Channel 75/HITN, New York, N.Y., February to July 1990 Assigned stories for news and cultural programs for Spanish-language cable TV station. Coordinated special productions. Assistant Editor El Diario-La Prensa, New York, N.Y., March 1989 to February 1990 Edited daily op-ed pages, columns and editorials for New York's largest Spanish-language daily; selected wire stories for Latin American section and edited news. Maite Junco 1-B-22 Curriculum Vitae page 3

Assistant News Director Channel 24/WSJN TV, San Juan, , May to November 1988 Developed budget and allocated resources for special coverage in Puerto Rico’s first all-news TV station, deployed reporters, produced news scripts and oversaw master control. Producer Channel 24/WSJN TV, San Juan, Puerto Rico, September 1987 to May 1988 Produced three daily newscasts and special programs.

EDUCATION University of Massachusetts, Amherst, Mass., B.A., major in Journalism Studies and certificate in Latin American Studies Spent a year and a summer abroad at: University of Salamanca, Salamanca, Spain; College International de Cannes, Cannes, France; Sorbonne University, Paris, France; and University of Belgrano, Buenos Aires, Argentina

SKILLS, AWARDS, OTHER EXPERIENCE Fluent in spoken and written English and Spanish, some knowledge of French Recognized by Newswomen's Club of New York with Front Page Beat Reporting Award for stories about New York's immigrant communities (Wire Services category, 2002) Panelist: - Democratic Mayoral debate on Latino issues (NY1 News/NY1 Noticias, 2013) - “The Politics of Polyglossia” (, 2013) - “Hispanic Journalism: How to Break In” (, 2013) - “Engaging New York’s Immigrant Communities Through Ethnic Media” (Talking Transition tent, 2014) Moderator: - “Latino Issues and the 2013 NYC Elections” (Craig Newmark Graduate School of Journalism at CUNY, 2013) - “Journalism in Spanish, New York Style” (Newmark J-School at CUNY, 2013) Media and development consultant for: Hispanic Federation, El Diario-La Prensa, the Latino Commission on AIDS and the Barnard-Columbia Institute for Urban Public Policy

BOARDS AND AFFILIATIONS Member, Foundation Board, Newmark J-School at CUNY (2016 to present) Member, Admissions Committee and Advisory Council, Spanish-language concentration, Newmark J-School at CUNY (2017 to present) Lifetime Member, National Association of Hispanic Journalists Member, Dr. Mural Committee, East Harlem (2012 to 2015)