Summary 2019-2020 Events and Festivals

Summary 2019-2020 Events and Festivals Sponsorship Program Funding Recommendations AVERAGE TOTAL PREVIOUS RECOMMENDED RECOMMENDED RECOMMENDED COUNCIL FEES Report ECONOMIC ECONOMIC FUNDING EVENT APPLICANT EVENT DATE TIX/FREE ATTENDEES PROJECT RATING YEARS REQUEST FUNDING FUNDING FUNDING Ref IMPACT NET IMPACT GROSS 3 YEAR SITE FEES OPERATIONAL COST FUNDING 2019/2020 2020/2021 2021/2022 AGREEMENTS 2018/2019 2018/2019 BUDGET $1,767,000 $1,811,000 $1,856,000 minus precommitments $0 $1,552,000 $1,462,000 minus allocation for sponsorship operations/marketing/leveraging $55,000 $55,000 $55,000 BALANCE TO ALLOCATE $1,712,000 $204,000 $339,000 ELIGIBLE A1 2020 Adelaide Fringe Festival Adelaide Fringe Inc 14 February - 15 March 2020 TIX/FREE 2,500,000 $29,500,000 $90,600,000 $7,640,743 73.80 $270,000 $265,000 $305,000 $280,000 $280,000 $280,000 $15,259 $12,348 A2 2020 Womadelaide Womadelaide Foundation 6 - 9 March 2020 TIX 95,000 $16,900,000 $43,500,000 $9,545,000 71.30 $55,000 $55,000 $150,000 $75,000 $75,000 $75,000 $4,705 $2,618 A3 2020 Adelaide Biennial of Australian Art Art Gallery of South Australia 28 February - 8 June 2020 FREE 250,000 UNKNOWN UNKNOWN $1,168,000 66.40 NEW REQUEST NEW REQUEST $100,000 $30,000 $0 $0 $0 $0 A4 2020 Adelaide Festival Adelaide Festival Corporation 28 February - 15 March 2020 TIX/FREE 310,000 $23,100,000 $76,800,000 $18,455,000 65.20 $345,000 $340,000 $450,000 $320,000 $320,000 $320,000 $14,838 $16,164 A5 2019 Feast Festival Feast Festival Incorporated 9 - 24 November 2019 TIX/FREE 28,000 UNKNOWN $1,031,167 $671,677 63.80 $40,000 $40,000 $50,000 $45,000 $45,000 $45,000 $2,005 $2,456 A6 2020 Superloop Adelaide 500 South Australian Tourism Commission Feb/March 2020 TIX 260,000 UNKNOWN $42,000,000 CONFIDENTIAL 62.70 $55,000 $55,000 $85,000 $50,000 $50,000 $0 CONFIDENTIAL CONFIDENTIAL A7 2020 Adelaide International (Tennis) Tennis Australia 12 - 18 January 2020 TIX 82,000 $8,500,000 $17,320,000 $8,768,046 60.30 NEW EVENT NEW EVENT $100,000 $80,000 $80,000 $80,000 NEW EVENT NEW EVENT A8 2019 SALA Festival SA Living Artists Incorporated 1 - 31 August 2019 FREE 235,714 $10,200,000 $27,880,000 $555,000 59.90 $60,000 $54,000 $100,000 $55,000 $55,000 $55,000 $0 $0 A9 2020 Santos Tour Down Under South Australian Tourism Commission 16 - 26 January 2020 FREE 180,000 $70,700,000 UNKNOWN CONFIDENTIAL 58.90 $220,000 $215,000 $230,000 $180,000 $215,000 $215,000 $20,891 $18,649 A10 2019 17th Australian Masters Games UniSport Australia Limited 5 - 12 October 2019 TIX 10,000 $10,000,000 $14,000,000 $2,748,961 53.60 $60,000 NA $80,000 $65,000 $0 $0 REF. SUMMARY REF. SUMMARY A11 2020 Tasting Australia South Australian Tourism Commission 27 March - 5 April 2020 TIX/FREE 65,000 $5,189,000 UNKNOWN CONFIDENTIAL 53.50 $30,000 $30,000 $100,000 $30,000 $30,000 $30,000 $8,809 $18,744 A12 2019 National Pharmacies Christmas Pageant South Australian Tourism Commission 9 November 2019 FREE 320,000 UNKNOWN UNKNOWN CONFIDENTIAL 50.90 $75,000 $75,000 $80,000 $75,000 $75,000 $75,000 $0 $20,457 A13 2019 OzAsia Festival Adelaide Festival Centre Trust 17 Oct - 3 Nov 2019 TIX/FREE 220,000 UNKNOWN $16,408,000 $2,762,046 47.60 $65,000 $65,000 $250,000 $65,000 $65,000 $65,000 $6,208 $2,668 A14 2020 Adelaide Film Festival Adelaide Film Festival 8 - 18 October 2020 TIX 60,000 $4,000,000 $6,000,000 $1,575,000 47.20 $40,000 NA $70,000 $0 $40,000 $0 $0 $0 A15 2019 Mistsubishi Motors Australian International 3 Day Event Adelaide Horse Trials Management Inc 14 - 17 November 2019 TIX/FREE 25,000 UNKNOWN $5,000,000 $1,350,793 44.80 $60,000 $54,000 $100,000 $55,000 $55,000 $55,000 $15,950 $8,025 A16 2016 Adelaide Motorsport Festival Sporting Car Club of SA Incorporated 4 - 8 December 2019 TIX/FREE 40,507 $7,100,000 $8,500,000 $1,309,873 43.80 $50,000 NA $120,000 $50,000 $0 $0 $37,800 $10,635 A17 2020 Adelaide French Festival Adelaide Festival Centre Trust 10 - 12 January 2020 TIX/FREE 10,000 UNKNOWN $650,000 $347,022 42.50 $20,000 NA $100,000 $20,000 $0 $0 $218 $37 A18 2020 Adelaide Cabaret Festival Adelaide Festival Centre Trust 5 - 20 June 2020 TIX/FREE 85,000 UNKNOWN $6,700,000 $2,688,476 42.30 $45,000 $40,000 $250,000 $40,000 $40,000 $40,000 $1,125 $13,874 A19 2020 The Adelaide Food Fringe Festival To be confirmed 10 - 19 April 2020 TIX/FREE 10,000 UNKNOWN UNKNOWN $410,000 41.30 NEW EVENT NEW EVENT $90,000 $62,000 $62,000 $62,000 NEW EVENT NEW EVENT A20 2019 Carols by Candlelight Carols by Candlelight SA Inc 14 December 2019 TIX/FREE 30,000 $2,455,000 $2,455,000 $714,000 40.50 $50,000 $45,000 $60,000 $50,000 $50,000 $50,000 $4,705 $2,456 A21 2019 Bridgestone World Solar Challenge South Australian Tourism Commission 13 - 20 October 2020 FREE 10,000 UNKNOWN $5,400,000 CONFIDENTIAL 39.30 $45,000 NA $50,000 $35,000 $0 $0 $2,248 $1,817 A22 2019 Tarnanthi Art Fair Art Gallery of South Australia 18 - 20 October 2019 FREE 5,700 UNKNOWN UNKNOWN $510,000 38.30 $45,000* NA $45,000 $0 $0 $0 $0 $0 A23 2019 Glendi Greek Festival Glendi Greek Festival Incorporated 29 Nov - 1 Dec 2019 FREE 50,000 UNKNOWN $1,320,000 $322,600 34.60 $20,000 NA $40,000 $20,000 $0 $0 $3,665 $3,588 A24 2020 Opera in the Park State Opera South Australia 28 March 2020 TIX/FREE 5,000 UNKNOWN $150,000 $680,050 28.40 NEW REQUEST NEW REQUEST $47,500 $0 $0 $0 $5,899 $4,486 A25 2019 Avcon Anime and Video Games Festival Team AvCon Incorporated 5 - 7 July 2019 TIX 19,000 $4,000,000 UNKNOWN $500,553 28.00 $15,000 NA $15,000 $15,000 $15,000 $15,000 $0 $0 A26 2020 Chinatown Lunar New Year Street Party Chinatown Adelaide of South Australia Inc 1 February 2020 FREE 30,000 UNKNOWN $2,100,000 $167,000 18.00 $15,000 NA $50,000 $15,000 $0 $0 $0 $884 TOTAL for Council approval $1,712,000 $1,552,000 $1,462,000 INELIGIBLE 2019 SA Next Generation Boots & Black Tie Ball SA Next Generation Group 27 July 2019 $5,000 2019 Asia Pacific Creative Cities Conference Adelaide Festival Centre Trust 23 - 26 October 2019 $100,000 2019 Festival of Architecture and Design Australian Institute of Architects - SA Chapter 18 - 21 July 2019 $15,000 WITHDRAWN 2019 Adelaide Fashion Festival South Australian Tourism Commission 16-20 October 2019 $40,000 2020 Mother's Day Classic Mother's Day Classic Foundation 10 May 2020 $12,000 2020 Dozynki Polish Harvest Festival Dozynki Incorporated 25 October 2020 $20,000

*This is the previous funding provided for the main festival not the Art Fair

Events and Festivals Sponsorship Program

AIM OF PROGRAM

Funding is provided to eligible groups and organisations to assist in the staging of a diverse range of events and festivals held within the city boundary.

LIMIT OF FUNDING

Funding is provided for up to three years.

Minimum funding $5,000.

FUNDING ROUNDS

Events and Festivals Sponsorship is offered in one round only – this closed on Thursday 18 April 2019.

ASSESSMENT CRITERIA

Weighting No. Consideration (%)

Smart: the degree to which the event/festival provides a 1 measurable economic benefit to the City of Adelaide and 20% supports local business

Green: the degree to which the event/festival employs 2 20% environmentally sustainable event practices

Liveable: the degree to which the event/festival assists in the development of a strong and resilient City community and 3 15% increases participation in city life for people of all ages cultures and means

Creative: the ability of the event/festival to activate spaces in the 4 city and attract and grow visitors, audiences, participation and 25% visitor bed nights throughout the year

Profile: the extent to which the event or festival proposes to 5 raise awareness of, or increase the profile of, the City of 15% Adelaide

Financial viability of the event/festival: the degree to which the 6 event/festival and/or organisation is financially viable and 5% sustainable with or without City of Adelaide sponsorship funding

Total 100%

ALIGNMENT ATTRIBUTES

Exceptional High Moderate Low

FUNDING PRIORITY

High 81 – 100 Medium-High 61 – 81 Medium 41 – 60 Low 0 – 40

Ref no: A1

Adelaide Fringe 14 February – 15 March 2020 Various locations including Rymill Park/Kadlitpina, Rundle Mall, North Terrace, Union Street.

Adelaide Fringe is an annual open-access arts festival run over four weeks throughout February and March and has been running for 60 years in 2020. It is one of the largest, most popular and diverse arts festivals in Australia. Thousands of artists from around Australia and across the globe participate alongside home-grown talent in art forms spanning cabaret, comedy, circus and physical theatre, dance, film, theatre, music, visual art and design. In 2019 Adelaide Fringe sold over 830,000 tickets and attracted an audience of over 2.4 million attendees. Adelaide Fringe sells 39% of all multi-art form tickets in Australia.

Council Event Fees Other Funds Total Previous Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $2,755,500 $538,000 $7,640,743 73.80 MEDIUM- $305,000 $270,000 $15,259 $12,348 (2019) (2019) (2019 budget) HIGH 2020/2021 2017/2018 $305,000 $265,000 2021/2022 2016/2017 $305,000 $260,000

Recommendation Partial funding is recommended to support this event over the next three years: $280,000 from the 2019/20 sponsorship budget $280,000 as a pre-commitment from the 2020/21 sponsorship budget $280,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 4% of the total project cost (based on 2019 actual) 92% of the funding request

The recommended level of funding is $15,000 more per year than the average funding provided over the last triennial period. This is in recognition of this applications high and exceptional alignment with a number of key priorities. Fringe is the largest open-access arts event in the Southern Hemisphere and the second largest Fringe in the world. Fringe aims to sell 1 million tickets by 2022. 830,000 tickets were sold in 2019 which is a 17% increase on 2018.

The applicant has advised that Council funding will be used to support Opening Night, Sunset Ceremony, a signature project (Yabarra Parade of Light in 2019) as well as activations of key spaces, marketing across the city and operational costs for development assessments, permits and temporary parking controls. In 2019 Fringe produced 13 special free events.

Information for consideration • Fringe has a separate sponsorship arrangement with RMMA. This concludes on 30 June 2019 with an option to extend for two periods of 12 months each. This is to support Fringe programming in Rundle Mall as well as the Fringe in the Mall box office. • Fringe also has a separate sponsorship arrangement with UPark. This concludes on 31 July 2019. Early indications suggest that this is likely to continue.

Assessment Summary SMART This event proposes to generate: $29.5 million in net economic benefit $90.6 million in gross economic benefit (Research undertaken by Economic Research Consultants)

This application demonstrates moderate/high engagement with city businesses/trader groups to participate in, and/or leverage from the event. City businesses have the opportunity to provide discounts to artists which are promoted via the FringeWORKS artist guide distributed to 7,000 + artists. Fringe also supports bricks and mortar businesses through its Fringe Deals campaign which promotes year-round offers for Fringe Members and the broader public via the Fringe website.

Adelaide Fringe is one of few events that has demonstrated the use of innovative technology. Fringe have their own development team working on an Artist and Venue Registration (AVR) platform. The application is also licensed to other events and festivals. Fringe are implementing new technologies every year and planning to expand QR code access to more venues.

GREEN This application demonstrates a moderate/high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include the implementation of the 3-bin system at Fringe managed major events, promotion of sustainable travel, introduction of e-ticketing to reduce the number of printed tickets and exploration of biodiesel power alternatives by teaming up with WOMAD.

LIVEABLE This application demonstrates high alignment with this theme. • Based on 2018 figures, 86.34% of the event is ticketed and 13.66% is free. • Ticket prices range from $5 - $146. Average ticket price is $29 • Fringe’s Access Action Plan demonstrates its ongoing commitment to being inclusive and accessible. • The event undertakes a significant commitment to Kaurna acknowledgement through delivery of the Sunset Ceremony, Welcome to Country at Fringe produced events, in the Fringe Guide, Annual Review and on the Fringe website. The Fringe Artist Fund also supports Aboriginal and Torres Strait Islander work to be showcased at the event. Fringe is in the process of developing a Reconciliation Action Plan. • In 2019 Adelaide Fringe worked with StudyAdelaide to produce programs and host events for international students who have not typically engaged with festivals of any kind in the past. Fringe also employs an Inclusion Officer to engage multicultural groups to encourage them to participate as artists and attend as patrons. Fringe’s Youth Education Program (YEP!) is designed to make Fringe more accessible to students through discounted tickets, workshops, backstage tours and in-school performances. Tickets are also purchased for disadvantaged groups through donations generated on the Fringe website.

CREATIVE This application demonstrates exceptional alignment with this theme. • Event proposes to attract 2,500,000 attendees to the city. • Of this, in excess of 20,000 visitors are expected from interstate and overseas generating 97,000+ visitor bed nights. • While venues for 2020 are yet to be confirmed, Fringe consistently activates non-traditional spaces throughout the city to create places for creative and social activities. In 2019, 39.4% of the 405 registered Fringe venues were located in the CBD. • Fringe events and venues also activate a number of key priority areas including the East End, Hutt Street and North Adelaide. Public city spaces are also activated with art, street performers and projections. • Fringe works with Music SA to showcase local musicians and also commissions local artists to present work as part of the Street Art Explosion. Pitch points on opening night also offer opportunities for local artists to perform and promote their shows.

PROFILE • $24 million in publicity value is expected from the event. A total of 9,238 media items were generated as a result of the 2019 Fringe. • Fringe is working with SATC on a digital campaign to target tourists with the aim of increasing the awareness of Adelaide as a travel destination on an Australian holiday. • There is an opportunity for Council to contribute content for an Adelaide Fringe TV special celebrating its 60th Anniversary.

FINANCIAL VIABILITY • The 2020 budget is still to be drafted. • The 2019 budget is compared with prior year actuals with detailed notes. Forecasts a small profit after risk contingency. Fringe have made small profit for the past two years. • Audited financial statements for the year ended 30 June 2018 show that cash reserves are offset by operating liabilities. Accumulated surplus contains $755,000 net book value for digital platform so while it looks like Fringe has a large surplus, most of this is a digital platform that would not realise the full amount (if anything) if they needed to sell it to cover debts.

Funding sources: Government funding and commercial sponsorship for 2020 is not yet confirmed. In 2019, Arts SA funding and other government grants contributions were $2,786,000. Other cash ($538,500) and in-kind ($2,755,000) contributions were also secured from 53 commercial sponsors in 2019.

Ref no: A2

WOMADelaide 6 – 9 March 2020 Botanic Park and Frome Park / Nellie Raminyemmerin

WOMADelaide (WOMAD) is an award-winning four-day cultural celebration set in the natural outdoor environment of Adelaide’s Botanic and Frome Parks. Well established as a major player in the national cultural and tourism landscape, WOMAD showcases the best, the essential – and the surprising – in global music, arts, dance, ideas, food and culture.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $288,000 $1,803,000 $9,545,000 71.30 MEDIUM- $150,000 $55,000 $4,705 $2,618 HIGH 2020/2021 2017/2018 $150,000 $55,000 2021/2022 2016/2017 $150,000 $55,000

Recommendation Partial funding is recommended to support this event over the next three years: $75,000 from the 2019/20 sponsorship budget $75,000 as a pre-commitment from the 2020/21 sponsorship budget $75,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 1% of the total project cost 50% of the funding request

The recommended level of funding is $20,000 more per year than the funding provided in the last triennial period. WOMAD is an industry-leader in initiating and implementing environmental policy and zero-waste outcomes to minimise the festival’s environmental impact and educates its audience as part of the process. WOMAD won the Best Major Event award at the 2019 South Australian Tourism Awards and is also seen as a key factor in the city’s designation as a City of Music by the UNESCO Creative Cities Network.

This application provided very detailed and comprehensive options on how Council funds could be utilised. Some of these options are summarised below. The panel felt that increased Council investment would deliver excellent outcomes and value for the city.

The applicant has proposed that Council funding could be used to: • Help fund major international drawcard acts, artist installations and high-profile speakers; • Invest in more environmental initiatives including exploring biodiesel generators and other renewable energy sources. CoA’s sustainability team have heralded biodiesel as a game-changer. Funding could provide a working case study for Carbon Neutral Adelaide. This initiative is an expensive, yet crucial next step for the event. There isn’t currently a biodiesel supplier locally; • Deliver an annual Planet Talks prize or Carbon Neutral Adelaide prize in association with a university or other industry supporter; • Explore bringing two major headline works for its 2020 or 2021 festival. Both are contemplative works informed by climate change. One of them, ‘Holoscenes’, could potentially have a life post-festival in a CoA public space; • Deliver a CoA creative collaboration/scholarship/grant for a city-based musician to be a part of the WOMAD program; or • Deliver a free pre-festival talk or workshop staged in the city, featuring a speaker or artist from WOMAD’s program.

Assessment Summary SMART This event proposes to generate: $16.9 million in net economic benefit $43.5 million in gross economic benefit (Research undertaken by Economic Research Consultants)

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. WOMAD provides opportunities for city-based businesses to exhibit or operate food stalls at the event. WOMAD also collaborates with businesses to provide services and deliver activations at the event and engages city cultural and educational institutions to produce content for the event.

WOMAD demonstrates good use of different technologies throughout the event including the development of a custom- built operations and management database system, implemented a re-usable cable-tie system in 2019 and has ambitions to become a fully cashless event in the next 2 years. WOMAD are also exploring the switch to 100% biodiesel generators.

GREEN This application demonstrates a high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include, converting to re-usable cups and bottles in 2018, installation of five major water refill stations throughout Botanic Park (the festival does not sell any single-use water bottles), offsetting carbon emissions through a partnership with Greening Australia as well as promoting conversations and inspiring action through the Planet Talk program. WOMAD has also been a pioneer in the implementation of the 3-bin system that has seen the diversion of 98% of all waste from landfill through its partnership with Australian Green Clean. WOMAD is also committed to implementing a 100% biodiesel generator in the future.

LIVEABLE This application demonstrates high alignment with this theme. • This event is ticketed. Children under 12 accompanied by an adult are admitted for free. • Womad has comprehensively addressed access and inclusion for people with a disability. • The festival demonstrates a significant commitment to Kaurna acknowledgement and recognition by undertaking both Welcome to Country and Acknowledgment of Country at key events. A programming stream dedicated to Aboriginal music, arts, dance and culture has been a regular part of the program over the last 2 decades and a children’s and families’ Kaurna education program called Uncle Stevie’s Kaurna classroom is a feature of the KidZone. • Each year WOMAD works with local cultural groups to present dance, music and cooking workshops. WOMAD also has a long-standing relationship with schools in Adelaide. This year students from Botanic High contributed to WOMAD’s major art installation made of recycled cardboard and tape. International students also have the opportunity to volunteer at the event and WOMAD’s community access program provides hundreds of complimentary tickets to a selected group of worthy community focussed organisations each year.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 95,000 attendees to the city. • 45% of WOMAD attendees are from interstate or overseas (11,200 people) generating in excess of 51,000 visitor bed nights. • Each year WOMAD programs a number of SA artists, dancers and speakers as part of its line-up. • 2019 saw a collaboration with SA youth theatre group SAYarts in a creative commission that involved 17 young voice actors from the company to develop and present a unique new talking trees project for WOMAD’s children’s program.

PROFILE • $7 million in publicity value is expected from the event. • Part of WOMAD is broadcast via the ABC Radio nationally and locally. • WOMAD works closely with SATC to produce creative content to promote Adelaide as Australia’s most dynamic and vibrant holiday destination. Travel packages are also promoted via the WOMAD website.

FINANCIAL VIABILITY • The 2020 event budget shows a breakeven result. • Budget is high level. Latest estimated actuals for 2019 are very close to projected. • No balance sheet provided to assess reserves.

Funding sources: SATC funding - $1,743,000. Presenting Partner - Hackett Foundation $150,000 cash (pending) Minor commercial sponsors $300,000 cash (pending) WOMAD Foundation donations $60,000 cash Contra media and marketing sponsorships $288,000 in-kind

Ref no: A3

Adelaide Biennial of Australian Art, Monster Theatres 28 February – 8 June 2020 Art Gallery of South Australia (AGSA), Museum of Economic Botany, Adelaide University, Botanic Garden

Presented as the largest arts event within the Adelaide Festival program, the 2020 Adelaide Biennial of Australian Art is a celebration of contemporary ideas, culture and values. It is the only major national exhibition of Australian contemporary art whose title reflects the capital city in which it is presented.

Monster Theatres, the 2020 Adelaide Biennial of Australian Art, will showcase significant new works of art by over 20 leading Australian contemporary artists. Monster Theatres will feature a combination of indoor and outdoor installations at AGSA and at varied, unique locations within the Adelaide Botanic Gardens and along North Terrace.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 NEW NIL NIL NIL $919,400 $1,168,000 66.40 MEDIUM- $100,000 APPLICANT HIGH

Recommendation Partial funding is recommended to support this event: $30,000 from the 2019/20 sponsorship budget

This equates to: 3% of the total project cost 30% of the funding request

This is an established event presented within the Adelaide Festival program as an umbrella event. Consequently, it can leverage from promotion via Adelaide Festival marketing channels. AGSA have not previously sought funds to support the Adelaide Biennial via the Events and Festivals Sponsorship Program. As this event runs for an extended period (100 days), it’s difficult to make an equitable comparison with other similar events in terms of attendance and economic impact.

The applicant has advised that Council funding is proposed to fund the involvement of all South Australian artists, presenters and performers in the Adelaide Biennial including the extended public program of events and project costs.

Information for consideration • The Adelaide Biennial program includes exhibitions, displays, public talks, family days, learning and school programs, performances, symposia and late-night entertainment. • The Adelaide Biennial receives a small amount of fiscal support from the Adelaide Festival Corporation which is attributed to the presentation of the opening weekend of talks and panel discussions. • The 2014 and 2016 Adelaide Biennial events received funding through Council’s Public Art Grants Program ($8,500 and $6,000 respectively) to support temporary public art projects on North Terrace. • 2020 will see the Adelaide Biennial commemorate a 30-year land-mark.

Assessment Summary SMART This event proposes to generate: Net economic benefit not provided. $69.3 million in gross economic benefit (this is not specific to the Adelaide Biennial but identified more broadly the economic contribution of AGSA to the city)

This figure is based on research undertaken through the Department of State Development in March 2017.

This application demonstrates low/moderate engagement with city businesses/trader groups to participate in, or leverage from the event. AGSA will hold a briefing session with the East End Traders Association to inform them on Monster Theatres. Some cross promotion with hotels and hospitality traders will also be undertaken.

This event utilises some innovative technology. AGSA will commission internationally recognised artist, Stelarc, to create a nine-meter-long human-machine hybrid monster that takes form and comes to life through the interaction by members of the public with a miniature robot and through an online interface. A 24-hour artwork, the monster can be animated and choreographed remotely from anywhere in the world.

GREEN This application demonstrates a high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include setting the minimum requirement of food and beverage providers to use fully compostable or recyclable catering products and packaging. AGSA also contracts Veolia to manage the 3-bin system which includes auditing and reporting on waste. AGSA’s facilities use low-flow water efficient taps and the building has been fitted with solar panels for self-consumption.

LIVEABLE This application demonstrates high alignment with this theme. • This event is free to attend. • This event has comprehensively addressed access and inclusion for people with a disability. ‘Touch tours’ and Auslan interpreted guided tours are part of the programming and all areas of the Gallery are wheelchair accessible. • AGSA is the first state gallery in the country to develop a Reconciliation Action Plan. As a guiding principle, AGSA is proactive about promoting, acknowledging and respecting Kaurna people, language and culture. A traditional Welcome to Country will be undertaken as part of the opening event, marketing materials will include Acknowledgement of Country and also utilise Kaurna place names. • Community groups will be invited to engage with the Festival through educational programming and tours. • CREATIVE This application demonstrates exceptional alignment with this theme. • This event proposes to attract 250,000 attendees to the city. • 59,000 are expected from interstate and overseas generating 230,000 visitor bed nights. • The event will create transformative and social moments in a number of non-traditional and priority spaces. A radio play has been written and produced for an activation in the Botanic Gardens. Visitors will be able to experience the story through the use of hand-held personal devices whilst walking through the gardens. A vacant Rundle Mall shop will also become home to a poetic installation of drawings, paintings and sculptures. • A number of SA artists and musicians will be selected to participate in the event. • Public spaces, existing venues and new innovative venues will be activated with projections, performances, experiences, soundscapes, live music and indoor and outdoor installations.

PROFILE • $3 million in publicity value is expected from the event. • AGSA will work collaboratively with media partners, SATC and others to secure marketing support to reach a broader audience. The City of Adelaide will be promoted to local, national and international audiences as a creative, vibrant and inclusive destination.

FINANCIAL VIABILITY • The 2020 event budget shows a break-even result with expected grants. • Audited financial statements for the year ended 30 June 2018 show that AGSA is supported by a grant from State Government and has a high level of cash and assets. • Cash reserves of $8.4m against current liabilities of $2.3m. • Results are attributable to State Government as owner.

Funding sources: Arts SA and Australia Council funding: $554,000 cash (confirmed) Philanthropic support $200,000 cash (pending) Corporate sponsors (not disclosed) $165,000 cash (confirmed) Own revenue through catalogue/publication sales $28,000 cash (confirmed)

Ref no: A4

Adelaide Festival 28 February – 15 March 2020 Various locations including Adelaide Festival Centre, Elder Park, Pioneer Women’s Memorial Garden

The Adelaide Festival (the Festival) provides audiences with an outstanding mix of inspiring, thought-provoking and entertaining arts experiences. Enjoyed amid warm March days and starry nights, its celebration of creative excellence makes for an event of truly epic proportions. Since 1960, Adelaide Festival has hosted internationally acclaimed theatre productions, opera, concerts, dance works, outdoor spectacle, and exhibitions, building a reputation as Australia's greatest arts events and ranking amongst the top five festivals worldwide. The Festival also presents the renowned Adelaide Writers’ Week, a literary festival within a festival which also enjoys a worldwide reputation in its own right. The Festival celebrates its 60th Anniversary in 2020.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $748,000 $9,795,000 $18,455,000 65.20 MEDIUM- $450,000 $345,000 $14,838 $16,164 HIGH 2020/2021 2017/2018 $475,000 $340,000 2021/2022 2016/2017 $500,000 $335,000

Recommendation Partial funding is recommended to support this event over the next three years: $320,000 from the 2019/20 sponsorship budget $320,000 as a pre-commitment from the 2020/21 sponsorship budget $320,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 2% of the total project cost 71% of the funding request

The recommended level of funding is $20,000 less per year than the average funding provided over the last triennial period which represents a small decrease (5.8%) in order to be able to support new requests for new events that have been received.

The applicant has advised that State Government core funding (Arts SA) covers all overhead costs of managing and promoting the festival and all other funding, sponsorship and philanthropy goes directly to supporting the programs of the Festival. Council support will be used to support the free community opening night concert, free admission to Adelaide Writers’ Week events and the Festival hub featuring contemporary music, talks and ideas programs.

Information for consideration • The applicant has advised that the Festival is managing a $400,000 funding cut from State Government in 2019/20 and the loss of SATC’s $200,000 support. • The 2020 Festival budget shows a breakeven result including requested funds from Council of $450,000. • The 2019 event budget included in this year’s Adelaide Festival acquittal report to Council shows a projected breakeven result but an actual profit of $982,010. • The applicant has indicated that reduced funding may see pressure on the Festival to commercialise key events ie charge for entry to the Opening Night Concert and Writers’ Week.

Assessment Summary SMART This event proposes to generate: $23.1 million in net economic benefit for the State $76.8 million in gross economic benefit for the State (Research undertaken by Economic Research Consultants)

This application demonstrates moderate/high engagement with city businesses/trader groups to participate in, and/or leverage from the event. The organisation utilises a number of venues across the city for the event. Restaurants are also engaged to be part of the restaurant partner program and city businesses are invited to be stallholders at the Opening Night concert.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include the requirement of stallholders to use compostable and bio cutlery and crockery as part of the terms and conditions of engagement and implementation of the 3-bin system at outdoor events including ‘Zero Waste Educations’ to help guide patrons. A full audit of Adelaide Festival’s carbon footprint and sustainability will be conducted later this year. Recommendations will be implemented for the 2020 Festival and beyond.

LIVEABLE This application demonstrates moderate alignment with this theme. • Based on 2018 figures, 31% of the event is ticketed and 69% is free. • Ticket prices in 2019 ranged from $25 for those aged under 30 to $289 for premium opera. • Specific access and inclusion considerations were not addressed. • The Festival undertakes both Acknowledgment of Country and Welcome to Country as part of official event proceedings and also includes smoking ceremonies at selected events. • City residents are encouraged to volunteer across the Festival. The Festival employs a dedicated Youth and Education Coordinator to engage students and also offers students under 18 discounted rush tickets. The Festival delivers a ‘Pay what you can’ ticket program which gives underprivileged communities access to tickets to selected shows by nominating an amount they are able to contribute within their budget.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 310,000 attendees to the city. • 19,000 visitors from interstate and overseas are expected, generating 140,000 visitor bed nights. • This year 72,000 tickets were sold across 64 events with interstate audiences accounting for at least 22% of these. • This event engages artists from notable SA companies including Restless Dance, Windmill Theatre and the State Theatre Company. In many cases the Festival supports SA artists to create brand new work to showcase.

PROFILE • $20 million in publicity value is expected from the event. • In excess of 4,000 media reports referred to the Adelaide Festival or related topics in 2019 with a potential cumulative audience/circulation of 58,747,589. • The Festival works with tour operators to bring audiences to Adelaide.

FINANCIAL VIABILITY • The 2020 event budget shows a breakeven result. • The 2020 budget detail is in line with actuals for 2018. • Audited financial statements for the year ended 30 June 2018 show that cash covers current liabilities. • Results are attributable to State Government as owner.

Funding sources: Arts SA core funding $7.685 million cash Arts SA special project funding $1.250 million cash Other grants $130,000 Commercial sponsorship (sponsors not disclosed) $730,000 cash, $748,000 in-kind

Ref no: A5

Feast Queer Arts and Cultural Festival 9 – 24 November 2019 Various locations including Pinky Flat, Migration Museum courtyards, Hyde Street (formerly Raj House), Botanic Gardens, Adelaide Zoo, David Roche Foundation and The Treasury 1860. Other proposed venues include Adelaide University and various visual art galleries and Rundle Street.

Australia’s 3rd largest queer festival, Feast will run for 16 days filled with queer celebration, theatre, visual art, cabaret, comedy, music, film, dance, forums, community and sporting events. In the week prior a series of Entrée events will whet the audiences’ appetite for the Feast to come. The festival begins with the Opening Night Party at the Migration Museum Court Yard, featuring high profile SA and interstate performers, and finishes with Picnic in the Park. Over the next 16 days Adelaide will be the focal point for Australia’s queer arts and culture.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost Priority 2019/2020 2018/2019 2018/2019 2018/2019 $215,000 $298, 898 $671,677 63.8 MEDIUM- $50,000 $40,000 $2,005 $2,456 HIGH 2020/2021 2017/2018 $50,000 $40,000 2021/2022 2016/2017 $50,000 $40,000

Recommendation Partial funding is recommended to support this event over the next three years: $45,000 from the 2019/20 sponsorship budget $45,000 as a pre-commitment from the 2020/21 sponsorship budget $45,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 7% of the total project cost 91% of the funding request

The recommended level of funding is $5,000 more per year than the funding provided over the last triennial period.

Increased funding is recommended in support of Feasts’ new initiatives including the launch of South Australia’s first ever pride month, ‘Pridevember’ from 1-30 November each year as well as the repositioned Opening Night Carnival featuring side show alleys, immersive and interactive activities, roving performers and out of the box shows. While this event makes a small contribution to the city’s economy, its real enduring importance is that it provides a platform to celebrate social diversity and showcase and nurture the arts and culture of Adelaide’s queer communities.

It’s worth noting that this was an excellent application. Given the scale of this event in comparison to other events with much higher attendance numbers, economic benefit and publicity value it impressively ranked in the top 5 applications received credited to carefully considered and well-crafted responses.

The applicant has advised that Council funds will also be used to expand marketing and promotion of Feast interstate and build on the increasing success of Picnic in the Park.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $1 million in gross economic benefit (Research undertaken by Greenhill Research and Planning)

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. Feast engages city hotels to offer promotional discounts for people visiting SA for the festival and will also engage traders around the Gouger Street Precinct to offer discounts to coincide with Pride March. Businesses will also be invited to show support of Pride Month by displaying marketing material in-store.

GREEN This application demonstrates a high/exceptional commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include engaging Australian Green Clean to deliver waste management services including measuring and reporting on outcomes, the requirement of stallholders to use compostable catering products and use of water refilling stations supplied by SA Water. Feast promotes sustainable transport through its website, program guide and social media posts and is also working towards the inclusion of an environmental manifesto on its website setting out the festival’s sustainability commitments. Feast will also continue its ban on plastic straws implemented for the first time in 2018.

LIVEABLE This application demonstrates high alignment with this theme. • Over 60% of Feast activities are free to attend. The ticketed component is around 40%. • In 2018, ticket prices ranged from $5 - $55. • This event has comprehensively addressed access and inclusion for people with a disability. Feast accepts the companion card and Auslan interpreters are employed for key events including the opening night. Each year Access2Arts conducts a briefing for Feast volunteers to assist them in the provision of information and support for people with a disability. Feast has also applied for a grant to support upgrades to the website this year to improve accessibility. • Recognition and acknowledgement of Kaurna people takes place throughout Feast via Welcome to Country at key events, use of Kaurna place names in the program, smoking ceremony as part of Opening Night and Nungay Nite. • Feast provides opportunities for international students to volunteer at the event (in 2018 there was a 50% increase in international student involvement). Multicultural groups are invited to participate as stallholders and artists as well as attend workshops and forums. Feast also has a Nungay Nite each year, a celebration of queer Aboriginal and Torres Strait Islander dance, cabaret, drag and live music, featuring SA and interstate performers.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 28,000 attendees to the city • Feast proposes to activate non-traditional spaces including the Treasury tunnels, Adelaide Zoo, Botanic Gardens as well as various streets and squares with activities including live poetry events, tours and history walks. • Feast events and venues also activate a number of key priority areas including the East End, Market District, North Adelaide and Rundle Mall. • Feast directly employed 53 local artists to participate in last years’ event and will collaborate with major cultural institutions and smaller arts bodies on projects to employ SA artists in 2019.

PROFILE • $1 million in publicity value is expected from the event. • Feast has requested funding from SATC to help secure high-profile performers for opening night. If successful, these performers will increase the profile and reputation of Adelaide through increased media attention.

FINANCIAL VIABILITY • Feast made a small profit in 2017, however, it still has higher liabilities than assets meaning it will need to continue to make a profit each year. • Final audited financial statements for the year ended 31 December 2018 are not yet available, however, it is anticipated that Feast will end its financial year with a surplus likely to be $80,000-$100,000. • The 2019 budget is very detailed and has higher income expectations, but also higher cost expectations providing another small profit. • Cash reserves will be needed for operating liabilities, therefore there are no available funds to cover a reduction in funding.

Funding sources: Arts South Australia $155,488 cash (confirmed) ECH $30,000 cash (confirmed) SATC $60,000 cash (pending) Other cash sponsors including AGL, Channel 9, KPMG and others $37,000 (pending) Molten $5,000 in-kind (confirmed) Hit 107 $35,000 in-kind (confirmed) Other in-kind sponsors including Channel 9, Adelaide Zoo, Robern Menz and others $144,000 (pending)

Ref no: A6

Superloop Adelaide 500 Feb/March 2020 (dates to be confirmed) Victoria Park / Pakapakanthi, King Rodney Park / Ityamai-Itpina, Rymill Park / Murlawirrapurka

The Superloop Adelaide 500 is a four-day festival held on Adelaide’s world-renowned street circuit, featuring a range of racing categories and after-race concerts. The Superloop Adelaide 500 is Australia’s largest domestic motorsport event and widely regarded as one of the best touring car races in the world.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 Confidential Confidential Commercial in Commercial in Commercial in 62.70 MEDIUM- $85,000 $55,000 confidence confidence confidence HIGH 2020/2021 2017/2018 $85,000 $55,000 2021/2022 2016/2017 $85,000 $55,000

Recommendation Partial funding is recommended to support this event over the next two years: $50,000 from the 2019/20 sponsorship budget $50,000 as a pre-commitment from the 2020/21 sponsorship budget

This funding is conditional on the applicant: • Re-engaging the Hutt Street Precinct Group to discuss ways to resurrect the Hutt Street Party; and • Working with us to review current practices to identify and implement new environmentally sustainable event practices aligned with Council’s Sustainable Event Guidelines.

This equates to: 59% of the funding request

The recommended level of funding is $5,000 less per year than the previous triennial period. The SA Government has a sanction agreement with Supercars Australia to hold the event in its current format until 2021. Consequently, two-year funding is recommended to align with this commitment. The applicant has advised that positive negotiations are underway with a view to extend the agreement.

The reinstatement of the Hutt Street Party would be a good outcome for the Hutt Street Precinct group which has recommenced operation in the last 12 months after not been operational for a number of years.

The applicant has advised that Council funding will be used to engage more activations in the family zone. Increased funding has been requested on previous years to also activate the Hutt Street and Rundle Mall Precincts, upgrade patron facilities and add new and exciting concepts to attract new audiences and visitors to the event.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $42 million in gross economic benefit

This application demonstrates moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. The organisation works with number of venues located in Victoria Park / Pakapakanthi to leverage event patrons – Café 16, Velo Café and The Stables and is also looking to re-engage the Hutt Street Precinct for the official Street Party.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include the introduction of the elimination of plastic straws in 2020, redistribution of excess food to underprivileged South Australians via OzHarvest and the provision of free public transport for ticket-holders promoted via the website, social media and eDM’s.

LIVEABLE This application demonstrates moderate alignment with this theme. • The event is ticketed. • Children under 14 years of age are admitted for free. • People with a disability are considered and catered for through the provision of accessible parking, toilets, viewing platforms and the event also accepts the companion card. • A Welcome to Country is undertaken as part of official event proceedings. Kaurna names for the park lands are used in marketing and promotional material.

• The event delivers a school’s program engaging over 3,000 students. An activity book has been developed for teachers with suggested timetables, activities and a curriculum for student exploration and learning. • A liaison officer is also appointed as a direct contact for local residents who also receive tickets to the event.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 260,000 attendees to the city. • Of these, over 12,000 are expected from interstate and overseas contributing to 82,000 bed nights. The main origin of international visitors is NZ and Asia. • The event partners with Music SA to deliver Bands on Track which creates performance opportunities for local musicians. • The event also attracts high profile international artists that can often only be seen in large arenas. • The reinstatement of the Hutt Street Party will also activate the Hutt Street Precinct which is a priority area of Council.

PROFILE • $98.5 million in publicity value is expected from the event. • 8,512 media items were generated as a result of the 2018 event. Similar numbers are expected for 2019. • The event is telecast nationally with live coverage on Network 10 and a delayed telecast on FOX Sports. • Audience reach in 2019 was 2.9 million people. • Supercars is also broadcast into 97 countries with a potential reach of 232 million households around the world. • SATC’s marketing of this event includes a heavy push interstate to drive attendance from these markets.

FINANCIAL VIABILITY • While the 2020 event budget and major funding sources are commercial-in-confidence the organisation has a proven track record of successfully delivering this event. • Results are attributable to State Government as owner.

According to the event website, 2019 sponsors included Department of Defence, Government of South Australia, The Advertiser, Adelaide Casino, Coca-Cola, RAA Insurance and Coopers among others.

Ref no: A7

Adelaide International 12 – 18 January 2020 Memorial Drive Tennis Centre, Memorial Drive Tennis Club and Next Generation, Adelaide Oval

The Adelaide International is a new international tennis event, to be held at Memorial Drive, with 7 days and 12 sessions (day and night) of world class tennis from 12 - 18 January 2020. With over $2 million in prize money, this combined men’s and women’s event will attract over 100 world class international athletes and more than double this in entourage. The event is part of the new look Summer of Tennis leading into the Australian Open and is projected to attract over 80,000 attendees to the city, generating significant economic stimulus.

The South Australian public will also have the opportunity to get involved at a playing level through participation events across venues in Adelaide and regional areas creating one of the largest participation events in the country.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost Priority 2019/2020 NEW NEW NEW NIL $2,000,000 $8,768,046 60.30 MEDIUM- $100,000 EVENT EVENT EVENT HIGH 2020/2021 $100,000 2021/2022 $100,000

Recommendation Partial funding is recommended to support this event over the next three years: $80,000 from the 2019/20 sponsorship budget $80,000 as a pre-commitment from the 2020/21 sponsorship budget $80,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 1% of the total project cost 80% of the funding request

The recommended level of funding is in support of this new event which is expected to be one of Adelaide’s highest profiled events on an international scale utilising the newly upgraded Memorial Drive Tennis Centre. It’s worth noting that this was an excellent application given that this event has not been held in Adelaide previously. Council priorities were carefully considered.

The applicant has advised that Council funding will be used to support a ‘Summer of Tennis’ campaign to promote travel packages to Adelaide as the precursor to the Australian Open. Funds will also be used to assist in the delivery of an activation series including the event launch, live music program and kids’ day.

Information for consideration • The Adelaide International is committed to take place at Memorial Drive for the next 10 years. • 15 participation events will be played across 18 venues in Adelaide and regional South Australia. An estimated 5,000 people will take part with over $20,000 in prize money being awarded.

Assessment Summary SMART This event proposes to generate: $8.5 million in net economic benefit (estimate, detailed workings are commercial-in-confidence) $17.32 million in gross economic benefit (estimate, detailed workings are commercial-in-confidence)

This application demonstrates moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. A restaurant partner campaign is planned. The organisation will work with City of Adelaide restaurants to encourage them to create offers for event patrons for pre and/or post event dining/drinking.

GREEN This application demonstrates a high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include implementation of the 3-bin system including how outcomes will be measured and reported, use of water refilling stations supplied by SA Water to reduce the number of single-use plastic water bottles and promotion of sustainable travel via the website, social media and eDM’s (event patrons will be asked about their use of public in the post event survey). The event is also investing in new LED technology for court lighting and has made a commitment to eliminate the use of plastic straws. An Environmental Management Statement outlining the event’s commitment to sustainable initiatives will be available on the website.

LIVEABLE This application demonstrates high alignment with this theme. • 90% of this event is ticketed and 10% is free. • Ticket prices start from as low as $10 for junior GA and $25 for adult GA. Ticket prices increase for gold and platinum tickets as the event progresses to the finals. • This event has comprehensively addressed access and inclusion for people with a disability. Diversity and Inclusion training will be provided to all staff and volunteers before the tournament. • Aboriginal and Torres Strait Islander groups will be engaged to participate in Welcome to Country and Acknowledgement of Country ceremonies throughout the tournament and children will be invited to be part of the coin toss. The Aboriginal flag will be flown at the tournament venue and aboriginal art will be incorporated into the design of trophies. • Community groups will be encouraged to volunteer at the event. Engagement with schools and teachers will also occur during the tournament.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 82,000 attendees to the city. • Of these, over 8,000 are expected from interstate and overseas contributing to 25,000 visitor nights. International visitors are expected from NZ, USA and UK. • Local live music acts will be engaged in the public catering and activation zone areas. Local performers will be engaged for pre-match entertainment as well as to sing the national anthem.

PROFILE • This event will be broadcast live on Channel 9 nationally as well as internationally to over 200 territories. • An anticipated a global audience of around 27 million is expected from countries including USA, Germany, France, China, Italy and Japan. • Tennis Australia’s ‘Summer of Tennis’ campaign will promote travel packages to Adelaide. Adelaide International will also work with Trip Advisor to help identify people interested in Adelaide, events and tennis over summer. • Key colour pieces from around the city will also be incorporated into the broadcast for the event.

FINANCIAL VIABILITY • SA Government have committed funds to the event (details are commercial-in-confidence). • Budget is dependent on contribution from CoA and investment from Tennis Australia ($1 million committed) to breakeven. • Audited financial statements for the year ended 30 June 2018 show that Tennis Australia has large reserves.

Funding sources: • Negotiations are underway to secure partnerships with existing Tennis Australia partners including Peugeot, Emirates, ANZ and Dunlop. • Details of partnerships are commercial-in-confidence, however, for context, partnerships are budgeted to be 28% of income for the event with total value over $2 million. • Applicant has advised that a reduction in the funding requested from Council may result in the event not being able to attract high profile players.

Ref no: A8

South Australian Living Artists (SALA) Festival 1 – 31 August 2019 Various city locations throughout the CBD and North Adelaide.

SALA provides a range of opportunities and initiatives that celebrate and promote South Australian visual artists locally, nationally and internationally. Initiatives include the annual SALA Festival an innovative, community based state-wide festival. SALA is committed to inclusivity, innovation, excellence, sustainability and accountability. SALA fosters a wide range of mutually beneficial collaborations and partnerships to create and sustain an environment in which South Australian visual artists are supported, valued and celebrated.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $121,000 $320,000 $555,000 59.90 MEDIUM $100,000 $60,000 NIL NIL 2020/2021 2017/2018 $100,000 $52,000 2021/2022 2016/2017 $100,000 $50,000

Recommendation Partial funding is recommended to support this event over the next three years: $55,000 from the 2019/20 sponsorship budget $55,000 as a pre-commitment from the 2020/21 sponsorship budget $55,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 10% of the total project cost 55% of the funding request

The recommended level of funding is an average of the funding provided over the last triennial period in order to maintain Council’s previous commitment to this key winter festival. There’s no festival like SALA anywhere in Australia. It’s the largest visual arts festival in the country and has not been replicated successfully interstate although attempts have been made.

The applicant has advised that Council funding will be used to deliver city-based events including the SALA Program Launch, Opening Night, PechaKucha Night, Forum Day, Walking Tours, Bilingual Tours, SALA Parlour (drop-in art space for young people), Finissage Closing Party and will also be utilised in coordinating the CoA components of the Artists-in- Residence program (Adelaide Festival Centre, RAH and SAHMRI).

Other information for consideration • SALA administers $3,600 of registration fee subsidies from the City of Adelaide (separate to sponsorship). This is managed by the Culture and Lifelong learning program and provides an incentive to encourage artists and venues to participate in SALA.

Assessment Summary SMART This event proposes to generate: $10.2 million in net economic benefit $27.88 million in gross economic benefit

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. Many city businesses who don’t usually exhibit art register to be part of the Festival and activate their business with the work of local artists drawing new patrons to their business.

GREEN This application demonstrates a low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. This is partly attributable to the open-access model of this event which makes it difficult to influence the practises of the 160 plus venues and business that exhibit and participate and partly attributable to the indoor nature of the festival. Council’s sustainability team can assist SALA in becoming advocates for sustainable practices in participating venues.

LIVEABLE This application demonstrates high alignment with this theme. • This event is free to attend. • This year SALA will partner with Access2Arts to develop a guide for participating artists and venues to make their exhibitions and events more accessible. Wheelchair accessible exhibition venues are also reflected in the SALA program. • An Acknowledgement of Country is included in all formal proceedings at SALA events and a Welcome to Country is undertaken at the SALA Opening Night.

• Primary and secondary schools as well as colleges will exhibit during SALA. It is expected that over 50 schools and an estimated 1,500 students will participate. • SALA will also continue to develop strong partnerships with a broad range of organisations and minority associations to engage with artists from culturally and linguistically diverse backgrounds, people with disabilities, people living with mental illness and Aboriginal and Torres Strait Islander groups to participate in the Festival.

CREATIVE This application demonstrates exceptional alignment with this theme. • This event proposes to attract 235,714 attendees to the city. • 12,000 visitors to the state are expected generating 50,000 visitor bed nights. • Most SALA venues are non-traditional art spaces including offices, restaurants, bars, hospitals, aged care facilities, cemeteries among others. • Due to the open-access model of the Festival it is difficult to predict which Council priority areas will be activated but it’s anticipated that the East End, Hutt Street, Market District, North Adelaide and Rundle Mall laneways will hold exhibitions as in previous years. • SALA employs local visual artists for various events throughout the festival including Opening Night, SALA Forum Day and Awards Night. Artists are also engaged to be part of the Artists-in-Residence Program, artist-led tours and demonstrations. • SALA provides a platform for local artists to promote their work to a large audience.

PROFILE • $2 million in publicity value is expected from the event. • SALA partners with Channel 44 to broadcast some of its events including the PechaKucha night and Forum Day events.

FINANCIAL VIABILITY • The 2019 event budget shows a breakeven result. • SALA has made a small profit for the last two years after receiving sizeable grants and sponsorships (approx. $416,000). • Audited financial statements for the year ended 31 December 2018 show reserves of $288,000 cover operating liabilities of $63,000.

Funding sources: SATC funding: $20,000 cash (confirmed). Arts SA funding: $200,000 cash. Other sponsors including: Credit Union $50,000 cash, The Advertiser $100,000 in-kind, Nova/5AA $5,000 in-kind, Longview $10,000 in-kind – all confirmed. Network 7 $85,600 in-kind (pending).

Ref no: A9

Santos Tour Down Under 16 – 26 January 2020 Victoria Square / Tarntanyangga – Tour Village East End – People’s Choice Classic, Mini Tour, Family Ride, Family Day

First held in 1999 the Santos Tour Down Under has grown year on year to become the biggest cycling festival in the southern hemisphere. The Santos Tour Down Under is an annual event seeing men’s and women’s professional cyclists’ traverse some of South Australia’s most picturesque beaches, world-famous wine regions and charming country towns. The event has grown into an eleven-day festival of cycling that includes a men’s UCI world tour race and women’s 2.1 race that is growing in stature year on year. The festival attracted over 46,000 interstate and overseas visitors in 2018, with spectators enjoying the electrifying atmosphere of the race as it makes its way around Adelaide and the state.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost Priority 2019/2020 2018/2019 2018/2019 2018/2019 Commercial in Commercial in Commercial in 58.90 MEDIUM $230,000 $220,000 $20,891 $18,649 confidence confidence confidence 2020/2021 2017/2018 $230,000 $215,000 2021/2022 2016/2017 $230,000 $210,000

Recommendation Partial funding is recommended to support this event over the next three years: $180,000 from the 2019/20 sponsorship budget $215,000 as a pre-commitment from the 2020/21 sponsorship budget $215,000 as a pre-commitment from the 2021/22 sponsorship budget

This funding is conditional on: • The City of Adelaide retaining naming rights to the Tour Village and the staging of the Down Under Classic in the CBD in 2019/20; and • The City of Adelaide retaining naming rights to the Tour Village, the staging of the Down Under Classic in the CBD as well as the presentation of additional activity in the city in 2020/21 and 2021/22.

This equates to: 78% of the funding request

The recommended level of funding in 2019/20 is reduced on previous years to reflect the reduced activity planned for the City in 2020. The funding recommended in 2020/21 and 2021/22 is an average of the funding provided over the last triennial period.

The applicant has advised that Council funding will be used to assist with the marketing and promotion of the event to drive visitation to Adelaide. It will also contribute to the build of the Tour Village in Victoria Square / Tarntanyangga.

Information for consideration • Mid-last year, SATC approached Council about moving Stage 6 (the final stage of the event) outside the City boundary and replacing it with a Stage 1 start. • Council agreed to maintain the previously approved funding notwithstanding this change in activity. • Stage 6 has been held in the city since the inaugural event in 1999 and in recent years has attracted over 100,000 spectators to the city in addition to the 110,000 attending the Down Under Classic. • The 2019 Tour Down Under acquittal report shows a 43,000 reduction in total city attendance compared to 2018 (180,000 vs 223,000). • While there are no immediate plans for Stage 6 to return to the City, SATC has advised that it is expected to return sometime during the next three years.

Assessment Summary SMART This event proposes to generate: $70.7 million in net economic benefit to the State (McGregor Tan) Gross economic benefit has not been provided.

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event. Expressions of interest will be sought from local food vendors to provide a food offering in the Tour Village. In previous years vendors such as Taste of Spain, the Hilton and Let Them Eat have taken up this opportunity.

GREEN This application demonstrates a very low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Attempts have been made to undertake some initiatives including implementation of the 3-bin system and provision of bike racks to promote sustainable transport. 19

LIVEABLE This application demonstrates high alignment with this theme. • The majority of this event is free to attend apart from some of the participation events eg Family Ride and corporate facilities. • This event has addressed access and inclusion for people with a disability. • A Welcome to Country is undertaken as part of the team presentation including traditional a dance/smoking ceremony. Kaurna names for the park lands are used in marketing collateral.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 180,000 attendees to the city. • 46,000 visitors are expected from interstate/overseas generating 485,000 visitor bed nights in Adelaide and regional South Australia. International visitors are expected from NZ, UK, USA and Asia. • A headline act will perform following the team presentation and local bands and DJ’s are also featured as part of the programming to activate Victoria Square / Tarntanyangga. • It’s expected that over the three-year funding period that activity will be held in each of Council’s priority areas - East End, Hutt Street, Market District, North Adelaide, Rundle Mall and Laneways.

PROFILE • $230 million in publicity value is expected from the event. PR value was up by 46% in 2019. • In 2019, over 25,000 media items were generated as well as 826 hours of international TV coverage reaching a potential audience of 1.24 billion in 190 territories worldwide.

According to the event website, 2019 sponsors included Santos, The Advertiser, Hilton Adelaide, MAC, Singapore Airlines, Subaru among others.

Ref no: A10

17th Australian Masters Games 5 – 12 October 2019 Victoria Square / Tarntanyangga, Adelaide Convention Centre, Gladys Elphick Park / Narnungga (Park 25), South Park Lands, Carriageway Park / Tuthangga (Park 17)

The 17th Australian Masters Games will be a celebration of sport for athletes 30 years and over. With some 50 sports available, Australia's premier multi-sport Games provides a festival style atmosphere combining the sport that participants love and a fabulous social program over a week-long event period. Games participants and their supporters from across Australia and overseas will join with local competitors in the field of play, on the dance floor and share the wonderful offerings which Adelaide provides.

The city will host 12 sports: Athletics, Boxing, Fencing, Cricket, Indoor Rowing, Taekwondo, Croquet, Cue Sports, Netball, Tennis and Touch Football.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2015/2016 Each sport Each sport $1,725,000 $2,748,961 53.60 MEDIUM manages its manages its own $80,000 $60,000 own Park Land Park Land cash / in-kind combined 2011/2012 booking booking $65,000 Recommendation Partial funding is recommended to support this event: $65,000 from the 2019/20 sponsorship budget

This equates to: 2% of the total project cost 81% of the funding request

The recommended level of funding is a $5,000 increase on the funding provided for the last event which was held in Adelaide in 2015 but equivalent to the funding provided in 2011. This event is Australia’s premier multi-sport mass participation event geared to create experiences for participants through sport as well as its extensive social program.

The applicant has advised that Council funding will be used to support city enlivenment including city dressing, the entertainment component of the Games social program and the volunteer program which includes 1,500 games and sport volunteers.

Assessment Summary SMART This event proposes to generate: $10 million in net economic benefit (SportInfo) $14 million in gross economic benefit (SportInfo)

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event. A number of CBD hotels will be appointed as official Games social venues.

GREEN This application demonstrates a high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines mostly attributed to the practices undertaken by the Adelaide Convention Centre (ACC) which is the main Games hub. Key initiatives of the ACC include implementation of a comprehensive food redistribution program with OzHarvest and Foodbank, on-site worm farm, use of minimum 20% green power, water saving initiatives which have seen a reduction in water use of 1,000,000 L per year since it was implemented in 2009, use of fully compostable cups and lids and cooking oil recovery which is then turned into a stockfeed additive and biofuels. The centre has also recently gone plastic straw-free.

LIVEABLE This application demonstrates moderate alignment with this theme. • The event is ticketed for participants ($110 to enter), but spectators can attend for free. • A number of sports including Archery, Athletics, Sailing and Swimming offer categories to accommodate people with a disability. • International students, residents and multicultural groups will be engaged to participate in and/or volunteer for the event. • A Welcome to Country will be undertaken as part of official event proceedings. Kaurna names for the Park Lands will be used to identity Games venues. A Kaurna acknowledgement is also included into the Games staff email signature block.

CREATIVE This application demonstrates moderate/high alignment with this theme. • This event proposes to attract 12,500 unique attendees and 28,500 anticipated visits to the city. • Of these, over 6,000 are expected from interstate and overseas contributing to 42,000 bed nights. • The Arab Steed and General Havelock will be approached to become official Games social venues activating Hutt Street. • Local musicians and dancers will be engaged to perform as part of the Games social program. The Adelaide Convention Centre will be the primary entertainment facility hosting both the Opening and Closing ceremonies as well as a number of themed party nights.

PROFILE • This event doesn’t undertake any formal monitoring to measure PR value. • The Games will focus on bespoke message around Adelaide as the host city for the event. Promotion of Adelaide’s designation as a UNESCO City of Music will be incorporated into messaging around the Games entertainment program.

FINANCIAL VIABILITY • The 2019 event budget shows a small surplus. • Audited financial statements for the year ended 31 December 2018 show a $500,000 loss due to reduced registration fees. • UniSport has enough current assets to cover current liabilities. Most of equity is made up of investment portfolio considered non-current.

Funding sources • The event is supported by significant investment by SATC (confidential). • Other funding contributors include the Heart Foundation ($50,000 cash, confirmed), Sports Centre ($85,000 cash and VIK, confirmed). A number of other sponsorship negotiations are still underway.

Ref no: A11

Tasting Australia 27 March – 5 April 2020 Victoria Square / Tarntanyangga

Tasting Australia (TA), Adelaide’s premier eating and drinking festival, showcasing local produce, local businesses and destinations over a 10-day period around the State each year. Situated in the heart of the CBD – Victoria Square / Tarntanyangga – Tasting Australia’s FREE festival hub Town Square is the place where the festival gathers, including Tasting Australia's best talent, from chefs and winemakers to producers and products. It also provides an entertainment precinct for visitors, guests and media. Beyond Town Square there are a range of curated and associated events throughout the city and regional South Australia including exclusive dinners, farm tours, day trips, masterclasses and long-lunches.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost Priority 2019/2020 2018/2019 2018/2019 2018/2019 Commercial in Commercial in Commercial in 53.50 MEDIUM $100,000 $30,000 $8,809 $18,744 confidence confidence confidence 2020/2021 2017/2018 $100,000 $30,000 2021/2022 2016/2017 $100,000 $30,000

Recommendation Partial funding is recommended to support this event over the next three years: $30,000 from the 2019/20 sponsorship budget $30,000 as a pre-commitment from the 2020/21 sponsorship budget $30,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 30% of the funding request

The recommended level of funding matches the funding provided over the last triennial period to maintain Council’s previous commitment. The applicant has requested significantly more funds ($70,000) for naming rights to Town Square. The panel felt that these funds would be better utilised to support new events.

The applicant has advised that Council funding will be used to assist with the marketing and promotion of the event and will also contribute to free activities, paid activities and the building of Town Square. Increased funding is sought to enhance Town Square, giving Council naming rights, and further drive visitors to the State.

Assessment Summary SMART This event proposes to generate: $5.189 million in net economic benefit to the State. Gross economic benefit has not been provided.

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. Each year, an associated event application form is distributed to all local businesses and also promoted on the TA website inviting businesses to hold an event during the festival. Expression of interest forms are also sent out to businesses to apply to be vendors in Town Square. In previous years, Coal Cellar and Grill, Comida Catering and Beyond India have been involved in the event.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include engaging Australian Green Clean to implement the 3-bin system and report on waste recovery, continued use of compostable food serving containers including use of eco cups and timber cutlery and plates and the provision of recycling and recovery services for food vendors – recyclables, soft plastics, cooking oils, organics and cardboard. The event in itself is a celebration of local and seasonal produce featuring the best of South Australia.

LIVEABLE This application demonstrates moderate/high alignment with this theme. • Town Square is free to attend. Ticketed events make up 12.5% of total attendance. • This event has addressed access and inclusion for people with a disability. • A Welcome to Country is undertaken on opening night including a traditional dance. The Kaurna place name for Victoria Square / Tarntanyangga is used in marketing collateral.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 65,000 attendees to the city. • Nearly 5,000 interstate guests and almost 3,000 international guests experienced Tasting in 2018 generating 41,352 room nights. • Local DJ’s are engaged to activate Town Square and local creatives are employed to design Town Square.

PROFILE • $14 million in publicity value is expected from the event. • Approx 1,100 media items will be generated reaching a potential audience of 39 million. • In 2018, Tasting Australia hosted 40 media (including 20 from interstate and overseas).

According to the event website, 2019 sponsors included Mercedes-Benz Adelaide and Unley, Yalumba, Flight Centre, White Marquee, East End Cellars, Specialised Solutions among others.

Ref no: A12

National Pharmacies Christmas Pageant 9 November 2019 Route: South Terrace; King William Street, Wakefield Street, Flinders Street, Grenfell Street and North Terrace, Blue Gum Park / Kurangga (Park 20) and Pulteney Grammar School.

It’s the traditional start of the festive season, with more than 320,000 people of all ages gathering along the 3.3km route through Adelaide’s streets each November to welcome the National Pharmacies Christmas Pageant and Father Christmas to his home at the Magic Cave. Children across South Australia look forward to the Pageant, and the magical parade brings the spirit and joy of Christmas to Adelaide’s city streets.

The Credit Union Christmas Pageant began in 1933 and in 2019 celebrates 87 years. The South Australian community is invited to bring their biggest smiles and waves to prepare to welcome Father Christmas – and a myriad of floats, walking sets, bands, dancing groups and clowns. It’s an event for all ages, all cultures and involves all parts of the community.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 Commercial in Commercial in Commercial in 50.90 MEDIUM $80,000 $75,000 NIL $20,457 Confidence confidence confidence

2020/2021 2017/2018 $80,000 $75,000 2021/2022 2016/2017 $80,000 $75,000

This equates to: 94% of the funding request

The recommended level of funding matches the funding provided over the last triennial period to maintain Council’s previous commitment. This event is regarded as one of the world’s greatest pageants, a South Australian institution, and an important part of the state’s event history.

The applicant has advised that Council funding is allocated, but not limited, to support traffic management, community site, blue honour line upgrades, city banner spaces and vendor sites. As this event is free, it relies on sponsorship and government investment to deliver it to a level commensurate with its traditions and expectations.

Assessment Summary SMART Formal research is not undertaken so economic benefit has not provided by the applicant.

The applicant has indicated that engagement with city businesses/trader groups to participate in, or leverage from the event is not applicable.

GREEN This application demonstrates a low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include the provision of drinking water stations in partnership with SA Water to minimise single-use water bottles, promotion of public transport via eDM’s and social media channels and use of biodegradable balloons and strings.

LIVEABLE This application demonstrates high alignment with this theme. • This event is free to attend. • Pageant provides reserved space for people with a disability and disadvantaged groups as part of the Rudolf community site. A space is also set aside for children with autism and a quiet room is located nearby for children who become overwhelmed. The Pageant also includes participants from Tutti Arts. • A Welcome to Country is undertaken at the beginning of the event and Kaurna place names for Park Lands and squares are used in marketing and promotional material. Aboriginal groups also participate in the Kaurna Yerta Yityuko Wornindo (Kaurna Country Christmas) float. • SATC has a relationship with StudyAdelaide to engage international students to participate in the Pageant as performers and also work on the event behind the scenes. Multicultural SA manages a float each year and to date over 80 countries have been represented in the Pageant. Schools are invited to visit the Pageant workshop each year to learn about the history of the event. Pageant characters also visit the Women’s and Children’s hospital immediately after the parade to bring the Pageant spirit to those who’ve not been able to attend. • 25

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 320,000 attendees to the city. • 25,000 bed nights are expected from those travelling from regional areas and interstate. • Local marching bands, brass bands, dance groups, jazz bands, choirs, puppeteers and mascots participate in the pageant each year activating the city’s streets with entertainers and live music.

PROFILE • $18 million in publicity value is expected from the event. • The Pageant is broadcast both locally and nationally on Channel 9. This includes live broadcast on event day with an average audience reach of 98,000 as well as an encore screening later the same day (42,000 average audience reach) and a Christmas Day replay (94,766 average audience reach). • The Pageant broadcast commentary includes regular references to tourism destinations within the City of Adelaide, the pageant website includes links to tourist activities, a list of things to see and do as well as hotel accommodation around the pageant route.

FINANCIAL VIABILITY • While the 2019 event budget and major funding sources are commercial-in-confidence the organisation has a proven track record of successfully delivering this event. • Results are attributable to State Government as owner.

According to the event website, 2018 sponsors included Channel 9, Sunday Mail, Nova 919, Camp Quality, SA Water, David Jones among others.

Ref no: A13

OzAsia Festival 17 October – 3 November 2019 Riverbank Lawns, Elder Park, Adelaide Town Hall, Market District, Nexus Arts, Her Majesty's Theatre and Adelaide Festival Theatre and internal venues

OzAsia Festival is a premier Australian event contributing to and engaging with the cultural landscape of our Asian region. Presented by the Adelaide Festival Centre, the OzAsia Festival is a two-week event that is held in October / November each year. Its broad cultural reach encompasses theatre, dance, music, film, literature, exhibitions and food. The Festivals program includes Australian artists who identify with an Asian heritage, as well as traditional and contemporary artists from Asia and unique cross-cultural collaborations.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 NIL $1,676,690 $2,762,046 47.60 MEDIUM $250,000 65,000 $6,208 $2,668 (2018) (2018 budget) 2020/2021 2017/2018 $250,000 65,000 2021/2022 2016/2017 $250,000 65,000

Recommendation Partial funding is recommended to support this event over the next three years: $65,000 from the 2019/20 sponsorship budget $65,000 as a pre-commitment from the 2020/21 sponsorship budget $65,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 2% of the total project cost 26% of the funding request

The recommended level of funding matches the funding provided over the last triennial period to maintain Council’s previous commitment. The applicant has requested significantly more funds ($250,000) but hasn’t demonstrated any new initiatives or activities on previous years to rationalise the increased funding request.

The applicant has advised that Council funding has previously been used to support the delivery of free events and activations. Without Council funding, many free events would not be possible. Funding also assists delivering lantern making workshops and keeping performance ticket prices low.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $16,408,000 in gross economic benefit (formal research is not undertaken. This is the applicant’s estimate)

This application demonstrates moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. Wilson Parking provides parking offers for ticket holders at its Hindley Street and Adelaide Central car parks, artists and delegates can access discounts at the Stamford Hotel and dining offers are available at the Adelaide Casino and surrounding restaurants.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include implementation of the 3-bin system, sourcing of venue design material and props from salvage yards and recycle/op shops and requirement of all Moon Lantern Festival stallholders to use recyclable crockery and cutlery (bamboo or paper).

LIVEABLE This application demonstrates moderate/high alignment with this theme. • All indoor theatre performances are ticketed (14%). The outdoor concert series and Lucky Dumpling Market are free (86%). • This event has comprehensively addressed access and inclusion for people with a disability. The Festival Centre offers accessible parking, seating and toilets. The venue is also guide dog friendly, accepts the companion card and offers audio description services and touch tours for vision impaired as well as facilities and systems for hearing impaired. • A Welcome to Country is undertaken at all opening nights and VIP functions. The free outdoor program will also include Aboriginal artists in the contemporary music program. • OzAsia Festival encourages community groups to volunteer for the event. In 2019 the Jaipur Literature Festival will program Aboriginal and Torres Strait Islander speakers, advisors and performers. The previous years the festival has engaged over 20 multicultural groups, 30 plus schools and 15 cultural agencies to participate in the event.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 220,000 attendees to the city. • Local musicians, dancers, actors, performing artists, film makers and visual artists are engaged to be part of the event. • Pop-up performances will be held in Rundle Mall, the Adelaide Railway Station and on the Convention Centre lawns. • OzAsia Festival also collaborates with the Media Resource Centre to present the film program and works with Nexus Arts to program performances and exhibit visual art in gallery spaces. • The OzAsia Festival GreenRoom Short Film Competition encourages and celebrates grass roots filmmakers giving them an opportunity for exposure.

PROFILE • $3.9 million in publicity value is expected from the event • OzAsia Festival is working with SATC on initiatives to attract interstate audiences to the festival.

FINANCIAL VIABILITY • The applicant has advised that the 2019 event budget is unavailable. • The 2018 event budget actuals show a $892,000 loss. • Audited financial statements for the year ended 30 June 2018 show that the Adelaide Festival Centre Trust (AFCT) has enough cash reserves to cover the loss. • Results are attributable to State Government as owner.

Funding sources: The applicant has advised that information on other funding sources for 2019 is unavailable. In 2018 Arts SA contributed $1.058 million cash, other grants were $482,000 and commercial sponsorship was $162,000.

Ref no: A14

Adelaide Film Festival 8-18 October 2020 GU Filmhouse, Mercury Cinema, Samstag Museum of Art, Queens Theatre, Palace Nova, West Oak

The Adelaide Film Festival (ADL Film Fest) is the premier film and screen event in South Australia. It is an exploration and celebration of Australian and international screen culture with a unique program of screenings and special events including talks and forums. Since its inception in 2003, the biennial 11-day event has established international recognition and is highly regarded by the Australian film industry and audiences alike. The 2020 Festival will mark the tenth full edition of the Festival.

Previous Council Event Fees Other Funds Total Project Funding Request Cost Rating Funding Site Operational IN-KIND CASH Priority 2020/2021 2018/2019 2018/2019 2018/2019 $800,000 $370,000 $1,575,000 47.20 MEDIUM $70,000 $40,000 NIL NIL 2017/2018 $35,000 2015/2016 $25,000

Recommendation Partial funding is recommended to support this event: $40,000 as a pre-commitment from the 2020/21 sponsorship budget

This equates to: 3% of the total project cost 57% of the funding request

The recommended level of funding matches the funding provided previously to maintain Council’s previous commitment.

The applicant has advised that Council funds will be used for marketing and advertising and will also assist in the delivery of key elements of the event including the new ‘City Cinema Spectacular’ which is a proposed collaboration with North Terrace institutions to present a screening series in a highly visible and accessible outdoor location.

Assessment Summary SMART This event proposes to generate: $4 million in net economic benefit. $6 million in gross economic benefit

This application demonstrates low/moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. Adelaide Film Festival has strong existing relationships with a number of city businesses (predominantly in the West End and East End) and other organisations and will continue to work with them collaboratively for the 2020 event.

GREEN This application demonstrates a low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. This is partly attributable to the indoor nature of the festival using established venues where it may be difficult to influence practices. The Festival does, however, ensure that the 3-bin system is in place in all venues and also programs a film genre dedicated to addressing environmental matters which includes public forums and discussion panels.

LIVEABLE This application demonstrates high alignment with this theme. • 55% of the event is ticketed and 45% free to attend. • It is anticipated that the average ticket price will remain at $16. • This event has comprehensively addressed access and inclusion for people with a disability. The Festival has developed a Disability Action and Inclusion Plan. Less orthodox venues are audited to assess accessibility. • An Acknowledgment of Country will be undertaken as part of key premier events and will also be included in the printed program. The festival will also continue to connect with the local Kaurna community through Indigenous programming. • In an effort to make cinema more accessible, Adelaide Film Festival delivers a ‘Pay it Forward’ initiative whereby discounted tickets are made available to local charities, volunteers and individuals who may not otherwise have the opportunity to attend. • Local schools will also be actively engaged in various elements of the Festival including screenings, film-making competition, children’s jury and red-carpet gala for kids.

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 60,000 attendees to the city. • The Festival will activate laneways for after-party venues as well as high priority areas including cinemas in the East End and North Adelaide. Unexpected locations will also be explored to present visual art and moving image projections. This event has a reputation for holding events in non-traditional spaces. • Local visual artists will be engaged to create artworks in response to films as part of the Festivals public art program which has been running since 2015. • The Festival supports the local creative industry through the Film Festival Fund of $1 million each festival. This fund has enabled more than 100 projects including internationally acclaimed films such as Hotel Mumbai.

PROFILE • $5 million in publicity value is expected from the event. In 2018, the event reached a potential audience circulation of 15.9 million with 1,217 media items across internet, radio, television and press. • The Festival will work closely with SATC to amplify visitation to Adelaide through holiday and tour packages. The Film Festivals partnership with GU Film House also has the benefit of national advertising which sees exposure across major cinemas in Sydney and Melbourne in addition to hotels managed by the company.

FINANCIAL VIABILITY • The 2020 event budget shows a breakeven result. • Audited financial statement for the year ended 30 June 2018 show there are cash reserves available. • Results are attributable to State Government as owner.

Funding sources (as at April 2019): Applicant contribution $1.1 million Screen Australia $65,000 cash (confirmed) Other grants $35,000 cash (pending) Commercial sponsorship $270,000 cash (pending) Commercial sponsorship $800,000 in-kind (pending)

Ref no: A15

2019 Mitsubishi Motors Australian International 3 Day Event 14 – 17 November 2019 Rymill Park / Murlawirrapurka (Park 14), King Rodney Park / Ityamai-itpina (Park 15), Victoria Park / Pakapakapanthi (Park 16)

The Australian International 3 Day Event (AI3DE) is one of only 6 events of its kind held in the world and the only one in the Southern Hemisphere. The world-class cross-country course is uniquely built throughout Adelaide's stunning east parklands, with the heart of the AI3DE in Pakapakapanthi / Victoria Park. Spectators come from all over the world to watch Australia & NZ's best event riders and horses compete for the prestigious 5-star title. The AI3DE includes a range of free and ticketed events and includes a number of ancillary events in addition to the equestrian competition, including kids’ entertainment area, Market Place shopping village, pop- up markets, masterclasses and agility dog display.

Council Event Fees Other Funds Total Project Previous Funding Request IN- Cost Rating Funding Site Operational CASH Priority KIND 2019/2020 2018/2019 2018/2019 2018/2019 $912,500 $1,350,793 44.80 MEDIUM $100,000 $60,000 $15,950 $8,025 cash / in-kind combined 2020/2021 2017/2018 $100,000 $52,000 2021/2022 2016/2017 $100,000 $50,000

This equates to: 4% of the total project cost 55% of the funding request

The recommended level of funding is an average of the funding provided over the last triennial period in order to maintain Council’s previous commitment.

The applicant has advised that Council funding will be used to support the marketing of the event and Adelaide as a destination. Funds will also go towards supporting best practice for the build of the cross-country course to ensure minimum impact on the park lands as well as assisting with licensing fees and remediation.

Discussion points • The applicant has advised that as event runs to a very tight budget, any reduction in funding could negatively affect the running and standard of the event. • Free and ticketed attendance in 2018 was 20,000. This is down from 25,000 in 2017. Ticket sales in 2018 were 5,460.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $5 million in gross economic benefit

This application demonstrates low engagement with city businesses/trader groups to participate in, or leverage from the event.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include working closely with Australian Green Clean to undertake the waste management at the event, inclusion of compostable container information as part of food vendor packs, use of water refilling stations provided by SA Water and implementation of a ban on single-use straws for the first time this year.

LIVEABLE This application demonstrates moderate alignment with this theme. • The event is ticketed to attend; however, all day Thursday is free as well as from 4pm on Friday and Saturday • GA tickets $30-$50 adult, $25 -$30 concession, $10 child. • This event has address access and inclusion for people with a disability. • A Welcome to Country will be undertaken as part of official event proceedings and Kaurna place names will be used for the Park Lands in marketing and promotional material.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 25,000 attendees to the city. Of this, event competitors, participants and associates equate to 1,188. • Over half of expected attendees will come from overseas and interstate contributing to 13,000 visitor bed nights. • This event is held in a unique Park Lands setting activating spaces in a non-traditional way. • PROFILE • $1 million in publicity value is expected from the event around 100 media items. • The event is live streamed on Equestrian Life across three days of the event with anticipated reach in excess of 100,000 viewers across the globe. • The event will profile the best things to see and do in Adelaide via social media and the website. • FINANCIAL VIABILITY • The 2019 event budget forecasts a $23,000 operating profit after receiving $750,000 sponsorship. • The 2018 event resulted in $43,000 loss after budgeting a $73,000 loss. • Audited financial statements are not yet finalised. Instead the applicant has supplied detailed 2018 P&L actuals and 2019 P&L budget (FY January – December with event held in November).

Funding sources $250,000 SATC – pending $50,000 Equestrian Australia – pending Other cash and in-kind sponsorship ($612,500) has been secured from a range of sponsors including but not limited to Mitsubishi, News Ltd, Barristers Block Wines, Coopers, Horseland and RM Williams.

Ref no: A16

2019 Adelaide Motorsport Festival 4 – 8 December 2019

The Adelaide Motorsport Festival is festival that celebrates all things great in Motoring. It has strong themes linked to the Adelaide Era of Formula One and Touring Car / V8 Supercar Racing.

The Adelaide Motorsport Festival also incorporates the Adelaide Rally and Gouger Street Party. The festival involves competitive activity on-track within Victoria Park as well as festive activities at various locations in the City.

Note: • The sponsorship funding application for this event was received by Council on 13 March 2019. • Due to a very recent change in Government funding it was publicly announced on 27 May 2019 that the Victoria Park Sprint and associated festival activities will not be part of the 2019 Festival. • As such, the event will be scaled back this year. Organisers are currently working with Council on what this might look like. • The assessment of this application and associated information above and below relates to the original submission.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost Priority 2019/2020 2018/2019 2018/2019 2018/2019 $213,000 $175,266 $1,309,873 43.80 MEDIUM $120,000 $50,000 $37,800 $10,635 (2019 budget) 2020/2021 2017/2018 $120,000 $30,000 2021/2022 2016/2017 $120,000 $25,000

Recommendation Partial, in-principal funding is recommended to support this event: $50,000 from the 2019/20 sponsorship budget

This funding is subject to the applicant submitting a revised, satisfactory sponsorship application form and event budget to reflect the the recent change in circumstances by 30 August 2019.

This equates to: 4% of the total project cost 42% of the funding request

The recommended level of funding matches the funding provided for the last event to maintain Council’s previous commitment. One-year funding has been recommended due to uncertainty around future events.

The applicant has advised that Council funding will be used to support the marketing of the event including activations.

Assessment Summary SMART This event proposes to generate: $7.1 million in net economic benefit $8.5 million in gross economic benefit

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. The organisation delivers the Gouger Street Party in cooperation with the Gouger Street Traders Association as well as business owners from the precinct. In previous years, most restaurants reported capacity bookings on the night of the Street Party.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include engaging Australian Green Clean to deliver waste management services, use of bamboo products in VIP corporate areas and paper straws in all areas.

LIVEABLE This application demonstrates moderate alignment with this theme. • The event is ticketed apart from the Gouger Street Party. • People with a disability are considered and catered for through the provision of accessible parking, toilets, premium viewing and also accepts the companion card. • A Welcome to Country is undertaken as part of official event proceedings. • The event engages university motorsport clubs to play an active role in the delivery of the event. The event also provides free entry to disadvantaged groups and low-priced tickets for children ($9) to encourage family attendance. Almost 30% of total attendance is attributed to children.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 40,507 attendees to the city. • Of these, over 4,000 are expected from interstate and overseas contributing to over 14,000 bed nights. The main origin of international visitors is UK, NZ and Europe. • The event activates Wakefield Street for the Peak Hour of Power Parade and Gouger Street for the Gouger Street Party. • Local musicians are engaged to perform live music at the Gouger Street Party and Victoria Park Sprint.

PROFILE • A 1-hour TV special is broadcast on Channel 9 free to air nationally in every state and territory.

FINANCIAL VIABILITY • The 2018 event resulted in $61,000 profit after sponsorship of $617,000. • Audited financial statements for the year ended 30 June 2018 show current assets of $647,000 against current liabilities of $534,000.

Funding sources: It was announced on 27 May 2019 that the South Australian Government reduced its funding for this event (previously $400,000). Anticipated other sponsorship $175,266 (cash) Anticipated other sponsorship $213,000 (in-kind)

Ref no: A17

Adelaide French Festival 10 – 12 January 2020 Adelaide Festival Centre, River Bank Lawns, Her Majesty's Theatre, Mercury Cinema, Nexus Arts, La Buvette and Art Gallery of SA

The Adelaide French Festival is Australia’s leading multi-arts French festival, bringing French art and culture to new and wider audiences and generating understanding and engagement between South Australia and France. The festival aspires to become one of Australia’s premier international arts festivals. The Adelaide French Festival embraces a wide-range of French arts and culture. Held in January, the annual three-day festival program includes theatre, dance, contemporary and classical music, film, fashion, visual arts, food and wine, culture, language and free family workshops. 2020 will be the third time this event has been held.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $9,000 $386,000 $347,022 42.50 MEDIUM $100,000 $20,000 $218 $37 (2019) (2019) (2019 budget) 2020/2021 2017/2018 $100,000 $8,000 2021/2022 Arts and $100,000 Culture Grant

Recommendation Partial funding is recommended to support this event: $20,000 from the 2019/20 sponsorship budget

One year-funding has been recommended for all small/medium multicultural events and festivals while we investigate alternative options to fund these events from 2020/21 onwards.

This equates to: 6% of the total project cost 20% of the funding request

The recommended level of funding matches the funding provided for the last event to maintain Council’s previous commitment. The applicant has requested significantly more funds ($100,000) but hasn’t demonstrated any new initiatives or activities on last year to rationalise the increased funding request.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $650,000 in gross economic benefit (formal research is not undertaken. This is the applicant’s estimate)

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include implementation of the 3-bin system, sourcing of venue design material and props from salvage yards and recycle/op shops and requirement of all French Festival stallholders to use recyclable crockery and cutlery (bamboo or paper).

LIVEABLE This application demonstrates moderate alignment with this theme. • All indoor theatre performances and masterclasses are ticketed. All outdoor entertainment is free and focussed on families. • In 2019, Adult ticket prices ranged from $15-$150. • This event has comprehensively addressed access and inclusion for people with a disability. The Festival Centre offers accessible parking, seating and toilets. The venue is also guide dog friendly, accepts the companion card and offers audio description services and touch tours for vision impaired as well as facilities and systems for hearing impaired. • A Welcome to Country is undertaken at all opening nights and VIP functions. •

CREATIVE This application demonstrates high alignment with this theme. • This event proposes to attract 10,000 attendees to the city. • Local musicians, dancers, actors, performing artists, film makers and visual artists are engaged to be part of the event. • The Festival will primarily occur within the Festival Centre but will also activate the Riverbank footbridge with markets, Nexus Arts with a planned music series, Mercury Cinema for the film program and food discoveries at the Central Market. In addition, French Festival will collaborate with the Helpmann Academy for artist residencies and workshops, Writers SA for a writer’s series and Flinders University Fashion Design School (CBD) for a fashion event. • Artist collaborations with SALA and co-presentations with the Adelaide Film Festival, Australian Dance Theatre and State Opera of South Australia are also planned.

PROFILE • $962,889 in publicity value is expected from the event. A total of 240 media items were generated as a result of the 2019 event. • French Festival is working with SATC on initiatives to attract interstate audiences to the festival.

FINANCIAL VIABILITY • The applicant has advised that the 2020 event budget is unavailable. • The 2019 event budget actuals show a $146,000 profit. • Results are attributable to State Government as owner.

Funding sources: The applicant has advised that information on other funding sources for 2020 is unavailable. In 2019 DPC contributed $360,000, Embassy of France $10,000 and commercial sponsorship was $9,000 in-kind. Organisers are pursuing partnerships in France and South Australia across industries including cultural tourism, defence and energy.

Ref no: A18

Adelaide Cabaret Festival 5 – 20 June 2020 Adelaide Festival, River Bank Lawns, Her Majesty's Theatre, Mercury Cinema, Nexus Arts, La Buvette and Art Gallery of SA.

Adelaide Cabaret Festival is a major event in the arts calendar as the most comprehensive cabaret festival in the world with a reputation of highlighting the best local, national and international artists in the cabaret genre, with classic and contemporary cabaret performances. Adelaide Cabaret Festival takes place every June where the best of the world’s traditional and contemporary cabaret performers come together at Adelaide Festival Centre for 16 days and nights. Adelaide Cabaret Festival will celebrate its 20th anniversary in 2020.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $41,000 $1,292,500 2,688,476 42.30 MEDIUM $250,000 45,000 $1,125 $13,874 (2018) (2018) (2018 budget) 2020/2021 2017/2018 (estimate only, $250,000 40,000 event presented in June 2019) 2021/2022 2016/2017 $250,000 35,000

Recommendation Partial funding is recommended to support this event over the next three years: $40,000 from the 2019/20 sponsorship budget $40,000 as a pre-commitment from the 2020/21 sponsorship budget $40,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 1% of the total project cost 16% of the funding request

The recommended level of funding is an average of the funding provided over the last triennial period in order to maintain Council’s previous commitment to support this key winter event in the city. The applicant has requested significantly more funds ($250,000) but hasn’t demonstrated any new initiatives or activities on previous years to rationalise the increased funding request.

The applicant has advised that Council funding will be used to support the delivery of free events and activations. Without Council funding, many free events would not be possible. Funding also assists in keeping performance ticket prices low.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $6.7 million in gross economic benefit (formal research is not undertaken. This is the applicants estimate)

This application demonstrates moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. Wilson Parking provides parking offers for ticket holders at its Hindley Street and Adelaide Central car parks, visitors can access offers at the Intercontinental and dining offers are available at the Adelaide Casino and surrounding restaurants.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include implementation of the 3-bin system, sourcing of venue design material and props from salvage yards and recycle/op shops and requirement of all Cabaret Festival stallholders to use recyclable crockery and cutlery (bamboo or paper).

LIVEABLE This application demonstrates moderate alignment with this theme. • This event comprises free and ticketed events. Free experiences include DJ’s and musicians and a talks series with a variety of speakers. All other programmed events are ticketed. • This event has comprehensively addressed access and inclusion for people with a disability. The Festival Centre offers accessible parking, seating and toilets. The venue is also guide dog friendly, accepts the companion card and offers audio description services and touch tours for vision impaired as well as facilities and systems for hearing impaired. • A Welcome to Country is undertaken at all opening nights and VIP functions.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 85,000 attendees to the city. • The amphitheatre and Elder Park will be activated with pop-up performance venues and food and beverage outlets. • Local musicians, dancers, actors, performing artists and visual artists are engaged to be part of the event. • The Frank Ford Commissioning Award provides $20,000 a year towards the commissioning of new South Australian Cabaret works to be performed by local artists at the Adelaide Cabaret Festival. One work will be developed for premiere each year for the next 10 years. This generous commissioning bequest assists the event to continue to support independent cabaret artists. • The Adelaide Cabaret Festival partners with the Adelaide University Elder Conservatorium to provide opportunities for Bachelor of Music Theatre students to enhance their core performing arts training. • The Festival also provides professional development opportunities through masterclasses with leading industry creative personnel.

PROFILE • $10 million in publicity value is expected from the event. • Cabaret Festival is working with SATC on initiatives to attract interstate audiences to the festival.

FINANCIAL VIABILITY • The applicant has advised the 2020 budget is unavailable. • The 2018 event budget actuals show a $40,000 loss. • Audited financial statements for the year ended 30 June 2018 show that the Adelaide Festival Centre Trust (AFCT) has enough cash reserves to cover the loss. • Results are attributable to State Government as owner.

Funding sources: The applicant has advised that information on other funding sources for 2020 is unavailable. In 2018, the following funds were confirmed: Arts SA funding $1.2 million Other cash: Coopers $20,000, Adelaide Casino $20,000, Lexus $10,000, Accolade Wines $22,500, Pol Roger Champagne $20,000 Other in-kind: Lexus $12,000, Accolade Wines $24,000, Pol Roger Champagne $5,000

Ref no: A19

The Adelaide Food Fringe Festival 10 – 19 April 2020 Various locations around the CBD

The Adelaide Food Fringe is a state-wide festival celebration of food, drink, community and the diverse cultures that have made Adelaide and South Australia the food capital of the nation. The Adelaide Food Fringe will run each year as an open access fringe event alongside the curated Tasting Australia event and will be open to any individual, business or producer. Adelaide Food Fringe presents a true picture of what food and drink is in a culturally diverse Australia. The festival's open access system offers an opportunity for anyone to be a part of a major food festival to express their ideas, tastes, passion, stories and culture through food and drink.

Previous Council Event Fees Other Funds Total Project Funding Request Rating Funding Site Operational IN-KIND CASH Cost priority 2019/2020 NEW NEW NEW $100,000 $200,000 $ 410,000 41.30 MEDIUM $90,000 EVENT EVENT EVENT (proposed) (proposed) 2020/2021 $90,000 2021/2022 $90,000

Recommendation Partial funding is recommended to support this event over the next three years: $62,000 from the 2019/20 sponsorship budget $62,000 in principle support as a pre-commitment from the 2020/21 sponsorship budget $62,000 in principle support as a pre-commitment from the 2021/22 sponsorship budget

This is conditional on: • Registration of a not-for-profit incorporated association or other eligible organisation type to deliver the event; and • Successful delivery of the first event to the satisfaction of Council, compliance with Sponsorship Agreement terms and conditions as well as the provision of evidence of other funds secured by 1 July 2020 to ensure viability of the 2021 and 2022 events.

This equates to: 15% of the total project cost 69% of the funding request

The recommended level of funding is to help establish this new event to the city which provides an excellent opportunity for involvement of city businesses. It’s worth noting that this was a very well-thought-out application given that this event has not been held previously.

The applicant has advised that seed funding from Council would allow the festival to establish proof of concept. Council funding will be used to employ staff, assist with marketing and advertising and also contribute to opening night hospitality. Part of the funding requested could be used to provide a grant to the first 20 people/businesses registering to cover their registration fees.

Information for consideration • Event dates are after Tasting Australia (27 March – 5 April). • The open-access model is similar to Fringe but with a food and beverage focus. This means the Festival will not curate any program. It will, however, be responsible for the major opening and closing events. • Key program elements include a ‘I heart olives day’ in the Park Lands olive groves, Gourmet Grandmas, multicultural food hubs in the city and suburbs, food waste awareness – partnerships and talks with Foodbank & OzHarvest, a focus on migrant communities, People’s Choice Food Awards (Town Hall), bake-off, cook-off brew-off competitions and Adelaide Food Fringe podcast. • The event is pitched as an affordable open access festival. • Organisers envisage that Adelaide Food Fringe has the potential to be Adelaide’s second major festival season. • The applicant has worked for one of the city’s major festivals for a number of years. • If funding is secured, the applicant has advised that other key, well-regarded event and festival administrators have committed to join the project. • The applicant has advised that the event will provide an opportunity to employ and retain staff that usually leave Adelaide for interstate after the peak March festival season subsides. It will help extend the tenure of some key arts festival producers, practitioners and entrepreneurs.

Assessment Summary SMART As this is a new event, economic benefit is unknown.

This application demonstrates high engagement with city businesses/trader groups to participate in, and/or leverage from the event. Approaches and invites will be extended to key cafés, restaurants, bars, entrepreneurs, businesses, cultural institutions and arts organisations in the city to offer them an opportunity to be part of the inaugural Adelaide Food Fringe. 39

GREEN As an umbrella program, the Adelaide Food Fringe is not producing many of its own physical events. Organisers have committed to providing a copy of the Sustainable Event Guidelines to every registered event organiser to implement environmentally sustainable practices in the staging of their events. Registered events will be required to tick a check-box stating they have read the guidelines. A partial score has been given to the questions in this section in recognition of this commitment.

LIVEABLE This application demonstrates high alignment with this theme. • This event will offer a combination of free and ticketed events. • Ticket pricing will be determined by the individual or organisation registering the event. Organisers will encourage and promote low cost events. • This event proposes to engage multicultural organisations, entrepreneurs, schools and residents via direct contact, information nights, digital marketing and PR. The applicant also hopes to collaborate with the CoA to connect to members of the city community. • This event will highlight accessible events in its marketing and PR. Disability advocate organisations will also be contacted to encourage them to create events. • All events produced by the Adelaide Food Fringe will involve a Welcome to Country and Acknowledgement of Country as well as a traditional dance or smoking ceremony. The Festival also hopes to develop a program stream highlighting Kaurna and other Aboriginal food to encourage a deeper understanding and engagement with Aboriginal and Torres Strait Islander food, language and culture.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 10,000 attendees to the city (40,000 for the entire event). • It’s expected that the nature of this event will encourage people to register activity in non-traditional spaces. • The applicant has advised that the Adelaide Food Fringe has the potential to be the missing piece of the puzzle to create Adelaide’s second major arts festival season with the arts focus in Mad March and a food and beverage focus in Awesome April. • PROFILE As this is a new event, publicity value is unknown. The applicant did, however, provide a comprehensive marketing plan which clearly articulates strategies to attract events and attendees.

FINANCIAL VIABILITY • No other grants or commercial sponsors have been secured as yet. • Council funding will assist the event leverage other investment. • The 2020 event budget shows small surplus of $5,000 including Council funds as well as potential other cash and in- kind investment.

Ref no: A20

Carols by Candlelight 14 December 2019 Elder Park

Carols by Candlelight is one of South Australia's most important Christmas traditions bringing together over 30,000 people in Elder Park since 1944. Commencing at 2pm with food vendors, carnival rides, sponsor activations, giveaways and local performances it culminates in an inclusive joyous carols concert with the huge crowd singing along with some of Australia's most well-known performers.

Carols by Candlelight is Adelaide's largest family friendly free event in December, broadcast locally through 7 Adelaide and nationally on 7TWO it showcases the beautiful city of Adelaide to an audience reach of millions. The event was held on a Saturday night for the first time in 2018 to make it more accessible for families and South Australian’s travelling in from rural areas.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 $658,000 $714,000 40.50 LOW- $65,000 $50,000 $4,705 $2,456 cash / in-kind combined MEDIUM 2020/2021 2017/2018 $65,000 $45,000 2021/2022 2016/2017 $65,000 $41,000

Recommendation Partial funding is recommended to support this event over the next three years: $50,000 from the 2019/20 sponsorship budget $50,000 as a pre-commitment from the 2020/21 sponsorship budget $50,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 7% of the total project cost 83% of the funding request

The recommended level of funding is an average of the funding provided over the last triennial period in order to maintain Council’s previous commitment to support this key, non-denominational event that embraces the Christmas spirit and celebrates its 75th Anniversary in 2019. This event also complements CoA’s Christmas in the City activities and decorations.

The applicant has advised that Council funding will be used to provide a safe, comfortable and accessible environment for the audience through the provision of security services, Auslan interpreters, traffic and parking controls, signs and barricades, rubbish removal, cleaning and portable public toilet facilities.

Assessment Summary SMART This event proposes to generate: $2.455 million in economic benefit (formal research is not undertaken. This is the applicant’s estimate) The same figure was supplied for both net and gross benefit

This application demonstrates moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. Carols partners with city hotels to promote staying in the city whilst attending the event and invites local food vendors to participate in the event.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. The event has implemented a 2-bin system in previous years but will introduce 3-bins from 2019. Messaging on how to use the bins will be communicated to event goers via superscreen messages on-ground. Other initiatives include the use of water refilling stations supplied by SA Water including promotion via social media and the introduction of biodegradable plates, cutlery, napkins over the next two years to ensure caterer compliance by 2021.

LIVEABLE This application demonstrates high alignment with this theme. • Entry to the event is by a donation but those unable to offer anything are welcomed for free. • Reserved seating can be purchased but this only equates to 1.7% of total attendees. • Carols by Candlelight is owned by Novita who ensure that the event is physically and financially accessible for people living with a disability. For the first time last year, Auslan signing was provided on-ground for the hearing impaired. From 2019 onwards, the dress rehearsal night will be promoted as an alternative for those who find crowds difficult to navigate. • Welcome to Country is undertaken prior to the commencement of the main concert. • Schools are engaged to provide performers for the event. 41

• CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 30,000 attendees to the city. • Local choirs, dancers and musicians are employed to participate in the event. Local creatives are also used to assist with the design elements of the event such as graphic art and building of props. • 2018 was also the first year of a South Australian wide quest for talent through the ‘Search for a Christmas Star’ initiative which culminated in a performance by a local artist on stage as part of the main concert.

PROFILE • $1.5 million in publicity value is expected from the event. • Seven Adelaide will broadcast the main concert (two-hours), this will be repeated on 7TWO nationally and available on 7PLUS for 30 days following the event. Total audience reach is estimated at over 2 million. • The riverbank precinct is showcased in the event broadcast.

FINANCIAL VIABILITY • This event broke-even in 2018 and made a small loss in 2017. • The 2019 event budget forecasts a break-even position and the audited financial statements for the year ended 30 June 2018 show cash assets of $46,000.

Funding sources: $98,000 cash per annum Government of South Australia. No commercial sponsors are confirmed for 2019. However, in 2018 cash sponsors included QBE $170,000, OTR $90,000 and Channel 7 $10,000. In-kind sponsors included Novatech $50,000 and Channel 7 $10,000.

Ref no: A21

2019 Bridgestone World Solar Challenge 13 – 20 October 2019 Victoria Square / Tarntanyangga, Torrens Parade Ground, Victoria Park / Pakapakanthi (Park 16)

The objective of the Bridgestone World Solar Challenge is to promote research and development into solar powered electric vehicles as a form of sustainable transport. Teams from universities, schools and corporations around the world design and build bespoke solar electric vehicles that use the renewable energy of the sun as their core power source. The opportunity to cross the Australian continent from Darwin to Adelaide provides the world’s best conditions for solar car racing and has established the World Solar Challenge’s reputation as the pinnacle event of its kind. Victoria Square / Tarntanyangga is traditional finish line for this international event and also hosts interactive displays, solar vehicles, food vendors, live music and team garages.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2017/2018 2017/2018 2017/2018 Commercial in Commercial in Commercial in 39.30 LOW $50,000 $45,000 $2,248 $1,817 confidence confidence confidence 2020/2021 2015/2016 $50,000 $40,000 2021/2022 2013/2014 $50,000 $50,000 Recommendation Partial funding is recommended to support this event: $35,000 from the 2019/20 sponsorship budget

This equates to: 70% of the funding request

The recommended level of funding is $10,000 less than the funding provided for the last event in 2017. This biennial event is geared towards participants rather than spectators so actual attendee numbers are low. The activation in Victoria Square / Tarntanyangga is essentially the finish line for the race. As vehicles cross the finish line at unpredictable times it is difficult to leverage this aspect of the event. The real value is in the positive image it generates for the city as it achieves global media attention and promotes South Australia’s reputation as a place for innovation, tourism, business and education.

The applicant has advised that Council funding will be used to cover infrastructure costs at the finish line.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $5.4 million in gross economic benefit to the State.

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event. Local food vendors are engaged to activate the official finish line.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. As the event in itself is about exploring and developing technologies that contribute to sustainable transport options, sustainability elements could have been a stronger feature of this application.

LIVEABLE This application demonstrates moderate alignment with this theme. • Finish line activities are free to attend. • A Welcome to Country will be undertaken at the Awards Ceremony held at the Convention Centre. The Kaurna place name for Victoria Square / Tarntanyangga will be used in marketing and promotional material. • The event will deliver a free school’s program and learning guide to engage students and assist in developing STEM based learning.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 10,000 attendees to the city. • Teams of tertiary and secondary students from over 30 countries participate in the event contributing to 26,000 visitor bed nights in South Australia (62,565 visitor nights nationally).

PROFILE • $18.85 million in publicity value is expected from the event. • In 2017, 220 internationally accredited media attended the event and potential audience reach was 94 million. • Social media value in 2017 was $56.6 million. 43

According to the event website, Bridgestone, SA Government and the NT Government are confirmed sponsors for the 2019 event.

Ref no: A22

TARNANTHI Art Fair 18 – 20 October 2019 Tandanya National Aboriginal Cultural Institute

TARNANTHI Art Fair attracts thousands of visitors who are interested in the art and cultures of Australia’s First Peoples. Everyone is welcome to attend the free Art Fair, held annually in October at Tandanya, and to meet artists and buy works of art. Art production is a key source of income for Aboriginal and Torres Strait Islander communities and this popular annual event brings together emerging and established artists from across the nation, exclusively to Adelaide. Works of art are available at various price points and the three previous Fairs combined have attracted more than 14,000 visitors.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 NIL $465,000 $510,000 38.30 LOW $45,000 $45,000 NIL NIL 2020/2021 Festival $45,000 2017/2018 $45,000 Festival

Funding is not recommended to support the Tarnanthi Art Fair.

• Council has previously sponsored the overarching Tarnanthi Festival of Contemporary Aboriginal and Torres Strait Island Art. BHP is the Principal Partner of the main Festival and therefore exclusively acknowledged along with State Government and AGSA as part of this arrangement. For Council’s support of the event to be acknowledged, logo recognition was aligned to the Art Fair. • The application received as part of this round is for the Art Fair, not the overarching festival. • Consequently, this application has not scored as highly as the application received for the main festival back in 2016/2017. • There were several inconsistencies across this application as information and statistics interchanged between Tarnanthi Festival and Tarnanthi Art Fair. • Rather than sponsoring the Art Fair, an association with the overarching Tarnanthi Festival could be achieved through a collaboration between Council’s Arts and Culture Team and AGSA. The Arts and Culture team are highly supportive of the Festival and value its presence. They are open to a conversation with AGSA on what this might look like as. • A key project as detailed in the City of Adelaide Cultural Strategy is ‘enabling multi-site presentation of Aboriginal and Torres Strait Islander culture (eg TARNANTHI Festival of Contemporary Aboriginal Torrens Strait Islander Art).’

The applicant has advised that Council funds would have been used to enhance the Art Fair precinct which may have included further signage, engaging local businesses to provided pop-up catering or additional facilities to extend the capacity of the Art Fair eg additional seating, shelter, staging or external elements.

Assessment Summary SMART This event proposes to generate: Net economic benefit not provided $20.87 million in gross economic benefit. This seems extremely high for an event attracting 5,700 attendees (refer above). Based on previous documentation received, this figure relates to the overall Festival and not just attributed to the Art Fair.

GREEN This application demonstrates a high commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include contracting Adelaide Green Clean to manage the 3-bin waste system which includes auditing and reporting services, use of low wattage LED lighting systems, promotion of sustainable transport options via digital and social media channels and the reuse of modular display systems each year. The Tandanya café also supports the use of local native ingredients and the artworks for sale are ethically produced.

LIVEABLE This application demonstrates moderate alignment with this theme. • The Art Fair is free to attend. • This event has addressed access and inclusion for people with a disability. Tandanya provides wheelchair access and accessible toilets. • The Fair itself is a showcase and celebration of Aboriginal and Torres Strait Islander Art. A Welcome to Country will also be undertaken at the Opening event. • Marketing strategies will be used to attract residents, students, families, Aboriginal and Torres Straight Islander groups to attend the event.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 5,700 attendees to the city including 600 from interstate and 120 from overseas. Bed night information provided (45,000) relates to the overarching Festival. • Aboriginal artists living in South Australia will be widely represented at the Art Fair and all sales proceeds are returned to the art centres and artists.

PROFILE • This application states that $3.9 million in publicity value is expected from the event. Based on previous documentation received, this figure relates to the overall Festival and is not just attributed to the Art Fair.

FINANCIAL VIABILITY • The 2019 and 2020 event budgets are forecast to break even. • AGSA is supported by grant from State Government and has high level of cash and assets. • Audited financial statements for the year ended 30 June 2018 show cash reserves of $8.4m against current liabilities of $2.3m. • Results are attributable to State Government as owner.

2020 Tarnanthi Art Fair funding sources: BHP $456,000. No other funding contributors are mentioned in the budget apart from the funds requested from Council.

Ref no: A23

Glendi Greek Festival 29 November – 1 December 2019 Victoria Square / Tarntanyangga

Glendi is an acclaimed multicultural festival and arguably one of the original 'food and wine' festivals of its type in South Australia. Glendi is about celebrating and sharing the Hellenic culture to the broader community of South Australia. It’s a weekend event filled with family entertainment and activities, delicious food and cultural offerings including traditional music, dance, and art.

It showcases the richness of various Greek traditions within a fun, family-friendly setting. The festival is a celebration of the Greek culture, with the underlying principal purpose of raising funds for local not-for-profit organisations and charitable causes. This is an event that truly unites the smaller Greek communities in South Australia and gives them an opportunity to work collaboratively to promote Greek culture and traditions to the wider South Australian community.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2017/2018 2017/2018 NIL $200,000 $322,600 34.60 LOW $40,000 No event held $3,665 $3,588 2020/2021 2017/2018 $40,000 $20,000 2021/2022 2016/2017 $40,000 $15,000

Recommendation Partial funding is recommended to support this event: $20,000 from the 2019/20 sponsorship budget

One year-funding has been recommended for all small/medium scale multicultural events and festivals while we investigate alternative options to fund these events from 2020/21 onwards.

This equates to: 4% of the total project cost 50% of the funding request

The recommended level of funding matches the funding provided for the last event to maintain Council’s previous commitment.

The applicant has advised that Council funding helps to ensure that the event is free to attend. Funding also allows for programming of a Friday afternoon session which is positioned to attract city workers.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $1.32 million in gross economic benefit (formal research is not undertaken. This is the applicant’s estimate).

This application demonstrates low/moderate engagement with city businesses/trader groups to participate in, and/or leverage from the event. Businesses are invited to showcase their products and services as part of the exhibition component of the event.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include implementation of the 3-bin system which has been in place for the past four years. This is managed by a waste contractor which also manages stallholder recycling and recovery services. In 2018 Glendi trialled compostable food containers. In 2019, minimum requirements will be set for stallholders with regard to this. Public transport is also actively promoted via social media and via the Glendi website.

LIVEABLE This application demonstrates moderate/high alignment with this theme. • This event is free to attend. • Glendi engages with young people through its schools’ program which gives both primary and secondary students the opportunity to showcase their work. • The applicant has advised that the new event site in Victoria Square has assisted them in accommodating people with disabilities as accessible toilets and parking are provided. • A Welcome to Country is undertaken as part of the official event opening.

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 50,000 attendees to the city (40,000 attended in 2018) • At least 95% of Glendi’s bands, dance groups, musicians, clowns and other entertainers are local SA artists.

PROFILE • Formal monitoring is not undertaken to measure PR value generated by this event. • A very basic marketing plan has been provided. Part of the event is broadcast on local Greek radio and online.

FINANCIAL VIABILITY • Glendi made a small profit in 2018. • The event budget for 2019 has similar expectations for grants and sponsorships and forecasts another small profit. • Financial statements for the year ended 30 June 2018 show cash reserves of $108,000 with only $9,000 in liabilities. Therefore, there is around $99,000 in available funds.

Funding sources: The applicant has applied for a Multicultural SA Grant and has previously received three-year funding at $60,000 per year. The target for commercial sponsorship is 30% of the income stream.

Ref no: A24

Opera in the Park 28 March 2020 Location is to be confirmed. Currently no venue has been booked with Council’s Events Team

A major central outdoor location in Adelaide will be transformed on a hot summer's night to a performance space on a massive scale. State Opera welcomes families, arts aficionados, friends and lovers to enjoy the majesty of a unique and spectacular outdoor opera event.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2020/2021 NEW 2018/2019 2018/2019 TBC TBC $680,050 28.40 LOW $47,500 APPLICANT $5,899 $4,486 (2019 budget)

Funding is not recommended to support this event.

This application is underdeveloped. The use of Council funds to support tickets and technical expenses for livestreaming into regional centres is not a priority for Council.

The applicant has advised that Council funding would be used to support the following initiatives: • 600 free tickets @ $50 each for children under 16 (total $30,000); • 150 free tickets @ $50 each for Botanic High Students (total $7,500); • 200 free tickets @ $20 each to livestream viewers from regional centres (total $5,000); and • $5,000 to cover technical personnel and equipment costs for at least 2 x livestreams to regional centres.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $150,000 in gross economic benefit (formal research is not undertaken. This is the applicant’s estimate)

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event.

GREEN This application demonstrates a moderate commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. Key initiatives include engaging a contractor to deliver waste management services as well as measuring and reporting on outcomes, the requirement of food and beverage contractors to use certified compostable catering products and the promotion of public transport options in pre-event communication via the website and at the time of ticket purchase.

LIVEABLE This application demonstrates moderate alignment with this theme. • This event is ticketed, however children under 16 attended the event for free in 2019 resulting in approx. 600 children seeing their first ever opera. Ticket prices range from $60-$260. • Opera in the Park provides flexible seating to accommodate wheelchairs and also provides free entry for carers of people with a disability. • A Welcome to Country will be undertaken at the event and Kaurna place names will be used for the event location. • CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 5,000 attendees to the city. • Local SA performing artists will be part of the event ensemble as singers, musicians and dancers. Local directors, videographers and film crew will also be employed to deliver the event.

PROFILE • $150,000 in publicity value is expected from the event.

FINANCIAL VIABILITY • The Profit and Loss statement for the 2019 event shows a $460,00 loss. • Consequently, for 2020 the board has agreed to use reserves to subsidise the event. • The project is budgeted to make a loss and requires funding to offset. • State Opera is owned by State Government and has cash reserves to cover the loss.

Funding sources: • This event doesn’t currently receive any grant funding. It’s hoped that after running a successful event for a few years that State Opera SA will be in a better position to be able to attract corporate, private and government investment.

Ref no: A25

AVCon Anime and Video Games Festival 5 – 7 July 2019 Adelaide Convention Centre and the City of Adelaide Library

AVCon is an annual Anime and Video Games Festival held at the Adelaide Convention Centre. AVCon seeks to promote and further video game, anime and Japanese culture by delivering a large array of attractions and events over the weekend of the festival. The festival comprises panels, stage events, video game tournaments and free play, an artist alley, exhibitors and hosts both international and national guests.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 NIL TBC $500,553 28.00 LOW $15,000 $15,000 NIL NIL 2020/2021 2017/2018 $15,000 $10,000 2021/2022 2016/2017 $15,000 $10,000

Recommendation Full funding is recommended to support this event over the next three years: $15,000 from the 2019/20 sponsorship budget $15,000 as a pre-commitment from the 2020/21 sponsorship budget $15,000 as a pre-commitment from the 2021/22 sponsorship budget

This equates to: 3% of the total project cost 100% of the funding request

The recommended level of funding matches the funding provided for the last event to maintain Council’s previous commitment. The applicant has not requested an increase in funding on last year. While this application has a low funding priority the event attracts and engages the young adult and student demographic which is not exclusively represented in any of the other events recommended for funding as part of this report. AvCon is also a key winter event for the city.

The applicant has advised that Council funding will be used for the general running of the festival.

Discussion points • The applicant has advised that partial funding may require them to reduce marketing spend or reduce the hired spaces at the Convention Centre. • This year AvCon are collaborating with the Carly Ryan Foundation to promote online safety to event patrons. • The event includes a dedicated mental health space where mental health volunteers provide counselling and resources. Both of these are excellent initiatives to support and educate young people.

Assessment Summary SMART This event proposes to generate: $4 million in net economic benefit (formal research is not undertaken. This is the Convention Centre’s estimate) Gross economic benefit has not been provided.

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event. Some local businesses are engaged as event suppliers.

GREEN This application demonstrates a low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines. The Adelaide Convention Centre undertakes significant initiatives; however, these weren’t articulated as part of this application.

LIVEABLE This application demonstrates low alignment with this theme. • This event is ticketed. Single-day passes are $40 and weekend passes (Fri-Sun) $60. Children under 10 can attend for free. • Access and inclusion considerations were not adequately addressed. • A Kaurna Elder has been invited to undertake a Welcome to Country on the opening night of the Festival. An Acknowledgement of Country is undertaken at the closing event. • AvCon engages over 500 volunteers each year aged between 16-50 years old many of which come from city community groups including residents, international students and multicultural groups. •

CREATIVE This application demonstrates moderate alignment with this theme. • This event proposes to attract 19,000 attendees to the city. • The Artist Alley component of the event gives local emerging and established artists of all types, whether it be illustration, photography, sculpture or crafts, the opportunity to showcase and sell their own pieces of creative artwork. Over 70 artists are expected to participate in 2019. • In addition to main event held at the Convention Centre the Palace Nova will be holding special anime screening nights activating the East End.

PROFILE • Formal monitoring is not undertaken to measure PR value generated by this event.

FINANCIAL VIABILITY • The 2019 event budget expenses are very detailed and are higher than actuals on previous years (therefore prudent). • Audited financial statements for the year ended 31 August 2018 show that AvCon made a very small loss in 2018, however have $200,000 in cash reserves to cover this. • Cash reserves are $227,000 with only $23,000 in liabilities so there are over $200,000 in available funds.

Funding sources: The applicant has advised that at the time of submission commercial sponsors were still to be finalised. In 2018, $52,000 in sponsorship was secured.

Ref no: A26

2020 Chinatown Lunar New Year Street Party 1 February 2020 Moonta Street and Gouger Street

Chinatown Lunar New Year Street Party is one of the biggest multicultural events in Adelaide. The purpose of this event is to celebrate Chinese New Year and also promote Asian cultures to the wider community to explore the cultural diversity and make Adelaide a multicultural Australia.

Total Previous Council Event Fees Other Funds Funding Request Project Rating Funding Priority Site Operational IN-KIND CASH Cost 2019/2020 2018/2019 2018/2019 2018/2019 NIL $ 100,000 $167,000 18.00 LOW $50,000 $15,000 NIL $884 2020/2021 Sponsorship $50,000 $15,000 International 2021/2022 Relations $50,000 2017/2018 $20,000 2016/2017 $20,000

Recommendation Partial funding is recommended to support this event: $15,000 from the 2019/20 sponsorship budget

One year-funding has been recommended for all small/medium scale multicultural events and festivals while we investigate alternative options to fund these events from 2020/21 onwards.

This equates to: 9% of the total project cost 30% of the funding request

The recommended level of funding matches the funding provided for the last event to maintain Council’s previous commitment. This application is very underdeveloped and so increase funding is not recommended.

The applicant has advised that Council funding will be used to hire marquees, provide staging and furniture.

Information for consideration • Council also invests in Lunar New Year (LNY) Celebrations in the following ways; Customer centre decorations, Street Banners, red envelopes and chocolate coins, Town Hall decoration, breezeway lanterns, red petunias and red lighting in Victoria Square / Tarntanyangga, red lighting on Town Hall (total $20,000 in 2019). In addition, marketing and advertising including print ads, social media, digital screen promotion was approx. $5,000 in 2019. Businesses were also invited to provide LNY offers which were then promoted via CoA marketing channels.

Assessment Summary SMART This event proposes to generate: Net economic benefit has not been provided. $2.1 million in gross economic benefit (formal research is not undertaken. This is the applicant’s estimate)

This application demonstrates low engagement with city businesses/trader groups to participate in, and/or leverage from the event.

GREEN This application demonstrates a very low commitment to sustainable event practices as detailed in Council’s Sustainable Event Guidelines.

LIVEABLE This application demonstrates moderate alignment with this theme. • This event is free to attend. • Minimal access and inclusion considerations have been addressed. Accessible toilets are the only initiative mentioned. • A Kaurna Elder will be invited to undertake a Welcome to Country as part of the official proceedings. • CREATIVE This application demonstrates low alignment with this theme. • This event proposes to attract 30,000 attendees to the city. • Local artists are invited to perform as part of the entertainment program. • The event activates the Market District including Moonta Street and Gouger Street.

PROFILE • Formal monitoring is not undertaken to measure PR value generated by this event.

FINANCIAL VIABILITY • The 2020 event budget forecasts a small profit. Sponsorship and grants cover 83% of event expenditure. • Financial statements for the year ended 30 June 2018 show current cash assets of $135,000 with liabilities of $14,000. They also show that the 2018 event made a $39,000 profit. • The acquittal report for the 2019 event shows a $17,000 profit.

Funding sources: State Government $50,000 cash (pending) Private sponsorship $40,000 cash (pending) Traders $10,000 cash (pending)