first quarter 2011
THE BUSINESS OF BUSINESS
Maximizing Your Money The Influx of Home Offices Tax Talk
Also Inside: Champions of Diversity Female Chocolatiers Latino Empowerment
www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 1 www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11‘11 INDIANA MINORITY BUSINESS MAGAZINE 3 FIRST QUARTER 2011 10 Diversity Champions FOURTH qUaRTeR 2010 Features INDIANA 12 American Armadillo: Enhancing Men’s MINORITY BUSINESS MAGAZINE
Accessories B U SINE S S ■ LIFES T YLE ■ D I V ERSIT Y 16 Healthy Food Options 33 A Blueprint for Latino THE Empowerment BUSINESS 42 Furnishing Your Office OF BUSINESS Female44 Sweet Success Empowerment 48 The NAWBO Movement 50 Women Excelling in Business Maximizing Your Money Also Inside: The Growing Trend Getting20 Business Basics Down Shared Office Space 21 A Business of Your Own of Home Based Businesses Lets Talk Taxes 24 Establishing Your Business at Healthy Lunch Recipes Home/Work Offices Home 28 Entrepreneur Spotlight: Matt Filer 29 Shared Office Space: A Growing Trend 30 Minority Certification OnLaunching a thebusiness, Coveror even growing 32 The Pros and Cons of Contract an existing one is something that many Employees people desire to do, yet may need help 34 Cosmetic Boom: A Look at Two during the process. That’s where the Beauty Giants Indiana Minority Business Magazine comes 36 Tax Talk in. 38 Taxes and Incentives for Business This issue of IMBM offers a “business toolkit” that equips readers with the 7 President’s Page necessary skills to run a successful Shannon Williams business; from implantation, to certification, 8 Editorial and even help with navigating taxes. There Rickie Clark Sr. are also articles that will help you keep overhead costs at a minimum.
52Columnists Joyce Kelly 53 Kelsey Kauffman 54 Aleta Hodge
56 On the Scene
4 4INDIANAINDIANA MINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE FIRSTFIRST QUARTER QUARTER ’11 ’11 www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 5
STAFF
Publisher we have everything you need William G. Mays Business 101 President and General Manager Shannon Williams
Vice President of Business Operations Angie Eggers have a friend in Texas who is an avid reader of the There are so many great articles in this issue of the Indiana Indianapolis Recorder Newspaper and the Indiana Minority Business Magazine. Share your thoughts with me at Vice President and Founder Minority Business Magazine (IMBM). In addition to [email protected]. Rickie Clark Sr. discussing the most current issues of both publications, my friend often inquires about the topics of upcoming issues. Senior Sales Representatives When I explained to him this issue of IMBM focused on Denise Petty, Lisa Shoemake I Shannon’s Favs the ins-and-outs of business, he was instantly interested. Below are some of my favorite articles in this issue of the Indiana Timothy Williams, Rita Wise “Something like that is very helpful for entrepreneurs and even Minority Business Magazine: small business managers,” he said enthusiastically. “When I was Editor in the planning stages of my business plan, I wish I had stumbled • Champions of Diversity James Patterson upon a publication that had various aspects of business all in one place. That would have really assisted in my research – and saved – page 10 time.” It’s always fun to recognize individuals, organizations and Copy Editor businesses that have gone above and beyond. Congrats to all of Jack Sales I was pleased to hear his feedback, particularly because his sentiment is exactly what we were aiming for. this year’s recipients.
Staff Writers It was our specific goal to provide a “kit” that included various Distinguished & Debonair Brandon A. Perry, Jack Sales, aspects of business – things that would be helpful for those just • starting out as well as a refresher for others who are already – page 12 Jessica Williams - Gibson established in their industries. Our plan was for this issue to be Indiana Minority Business Magazine is published a one-stop shop. I’m confident that we succeeded in our attempt; There’s nothing like a confident, well-dressed man. American by the Indianapolis Recorder Newspaper and is Contributing Writers hopefully you feel the same way. Armadillo gives men that extra “oomph” of style that is fun, but also classy and professional. distributed quarterly ( Four times per year ). LaToya Black, Aleta Hodge, Kelsey As I read the articles in this issue, all interested me, but there
Kauffman, Joyce Kelly, D. P. Morton, Aaron was one article that included a fact that was rather surprising. Rimstidt, Ericka Sanders In the “Cosmetic Boom” piece on page 34, I learned that Avon, • Let’s Talk Taxes IMBM the world’s largest direct seller of beauty products was led by – page 36 2901 N. Tacoma Ave. Art & Production Director men until 1999 when Andrea Jung became the first female CEO. Many business owners are intimidated by taxes. This article Indianapolis, Indiana 46218 Ronald E. Deane Jr. Avon is 125-years-old. breaks down the different types of taxes in an easy-to-understand With Jung at the helm of Avon, I realize how far this format.
To receive a year subscription to the Production and Design country has come. I also realize how much responsibility and Keith Barnett, Jeana Marie Lewis Ouattara expectations lie on the shoulders of women. Because of the • Transcending Business Indiana Minority Business Magazine, tireless work ethic that so many women possess, as well as their please send $4.99 payable to IMBM motivation and resolve, IMBM has dedicated a section in this – page 50 to the address listed above. Photographers issue specifically for women who are doing great things relative Reading the stories of women who are shattering the glass Learmon Blaylock, Ronald E. Deane Jr., to business. ceiling in male-dominated industries is so empowering. It is Ron Foster-Sharif, John Hurst, Beginning on page 44, you’ll learn about female chocolatiers proof that we can do anything that we put our minds to. Yay, girl For more information: Issa Kouyate, Jeana Marie Lewis Ouattara, who are running successful businesses throughout the state. power! Phone: (317) 924-5143 • Fax: (317) 924-5148 Their sweet success is certainly a story worthy of telling. The special women’s section also includes a feature on the see www.IndianaMinorityBusinessMagazine.com For more information, see National Association of Women Business Owners and profiles www.IndianaMinorityBusinessMagazine.com. of four women who are working in industries that are generally dominated by males. This section is one that you’ll definitely want to check out. Shannon Williams President and General Manager
6 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 7 If you light a match in a dark room and clarify and offer 10 key factors for leading watch as the light instantly overcomes your business with passion and inspiring the darkness, then observe the power and peak performance. These “essentials” grace of that single solitary flame, you will serve to guide and remind leaders and see it dancing with life. Now light several business people on how they can “open candles or kindle a fire and experience the the door” and facilitate success. By added warmth and comfort extending from practicing these essentials, you will tap that first vulnerable flame through others. the extraordinary potential in yourself This is the heart and soul of leadership, the and others and realize results you may essence of inspiring others. have never dreamed possible. Look to any It is about courageously casting off fear, inspiring leader and you will see these key doubt and limiting beliefs and giving factors in action. Observe the best of the people a sense of hope, optimism and best and you will witness the power of accomplishment. It is about bringing light passionate leadership. Make no mistake into a world of uncertainty and inspiring – leading with passion inspires world Leading your others to do the same. This is what I call change. passion, the fire within to handle your (1) Clarify, have purpose, business business. context and meaning. Passion in business is a heartfelt energy (2) Create a compelling vision that flows through us, not from us. It fills our hearts when we allow it to, and to focus intention and attention. with passion it inspires others when we share our (3) Gain commitment from the heart, knowledge of business. A successful not just agreement from the head. business is like sunlight flowing through a (4) Set priorities and focus doorway that has just been opened. Under efforts on what matters most. the right conditions, this “flow” appears (5) Recognize and accept your base. effortless, easy and graceful. You realize that the business that you lead or own is the (6) Foster more creativity business that you were meant for, you feel and innovation. very little resistance. Inspiration springs (7) Demonstrate integrity forth every time you close a deal or and build trust. make a sale. Stop and think about (8) Lead by passionate example. it; you become motivated, you are Skin care packed with mul- without fear or doubt, you grow (9) Generate growth in tiple benefits. Special offers you don’t want to miss. Free in confidence, you believe you yourself and others. samples so you can try before can do it, you become committed (10) Awaken the faith and spirit you buy. Free makeovers and expert tips. Shop at your to your business, you are truly in your work. convenience with my personal passionate and inspired. delivery. No crowds. No The purpose of this parking hassles. No drain on your gas tank. What better way to get all your skin article is to care and makeup! Contact me today! A.J. Osili Rickie Clark Independent Beauty Consultant Vice President and Founder www.marykay.com/aosili 317.687.5618 C. Denise Petty Independent Sales Director Indianapolis, IN 46208 317.730.7994 [email protected] www.marykay.com/denisepetty1
Mary Kay Cosmetics “Money-Graham” Unit Keesha Graham Independent Sales Director 55 S. State Avenue Suite 355 Indianapolis, IN 46201 317.724.3657 [email protected] www.marykay.com/keeshagraham
8 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com Champions 2011 Previous Recipients Award Recipients: 2010 2007 Kathy Cabello Kenneth Allen of Congressman Andre’ Carson Bobby Bernard Valerie Davis Barbara Branic Rosa Parks Award - Tanya Walton Pratt Dr. Kenneth Durgans Amos Brown Neil Ellerbrook Ernestine Burhannon Diversity Indiana’s first African-American Federal Judge Tony Kirkland Coleman, Graham, Stevenson LLC Dr. Rose Mays Russ Dodd Martin L. King Jr. Freedom Award - Goodwill Industries Mark Miles David Gaddis Rupert Boneham, Rupert’s Kids Michael Moffit Tarik Glenn They are standouts when it comes to respecting all people. Moreover, Hon. Mara Reardon Mary Jane Gonzalez they have well-established records of promoting, even advocating, Rev. Thomas Brown, Ebenezer Baptist Church, Phyllis Simko Indianapolis Recorder Melvin and Bren Simon Indy Racing League equality and fairness for Hoosier minorities and women. As true Indianapolis, Ind. “Champions of Diversity,” this exceptional group is comprised of Judge Michael Witte Michael Jones individuals, businesses, and organizations that have displayed a Brenda Burke, Director of Diversity, Wellpoint/Anthem Insurance Reginald and Tracy Jones 2009 Jesse Moore dedication and commitment in defense of civil rights. Clarian Health Partners Frank Anderson Charlie Nelms Without being told to do so, these outstanding recipients have lent Honorable Pat Bauer Sam Odle their voices in support of polices and rules that improve awareness and Anthony Copeland, first African-American Mayor of Gary Brackett Yvonne Perkins concern for the values and principles of individual rights. They have East Chicago, Ind. Casino Aztar Honorable Bart Peterson also broken racial and gender barriers in their workplaces. Governor Mitch Daniels Joyce Rogers Tom Easterday, Vice President of Subaru, Lafayette, Ind. Harmon Construction Mark Sebree The Indiana Minority Business Magazine is proud to present its Holli Harrington Addison Simpson 2011 Champions of Diversity. This year’s awardees will be honored Father John Jenkins, C.S.C. President of Indiana Civil Rights Commission Honorable Becky Skillman on January 14 at the Hyatt Regency Hotel in downtown Indianapolis. University of Notre Dame Ivy Tech Community College Emanuel Smith (Statewide) Matt Steward Rudolph Pyle III, first African-American Circuit Court Judge in Keith Kirkpatrick Jeff Smulyan Jim Morris H. Douglas Williams Anderson, Ind. National Association of Tony Williams Fran Quigley, Director of Operations and Development, Women Business Owners Sheryl Wise Nate Pass IU/Kenya Partnership & Visiting Professor, IU School of Law Old National Bank 2006 Bishop T. Garrott Benjamin Luise Schnakenburg, 2008 Otis Brown Ivy Tech Foundation, Evansville, Ind. AT&T Dr. Virginia Caine Speros Batistatos Honorable Julia Carson St. Mary of the Woods Sisters of Providence Cordelia Lewis-Burks Albert Chen Glenn Farmer Honorable William Crawford Greg Wilson, Director, Dr. Bobby Fong Tony Dungy Minority/Women/Veteran Business, Gordon Fykes Sr. Indianapolis Woman Magazine Rev. Boniface Hardin Indianapolis Urban League City of Indianapolis Horseshoe Casino Pastor Jeffrey A. Johnson Jim Irsay William G. Mays Patricia A. Martin Luke Messer Rev. Jerry McCamey Mezzetta Construction Inc. Roderick Morgan Michael O. Murray Dennis Nichols Ron Pearson Nina Mason Pulliam Ellis Redd Charitable Trust Richard Trageser Dr. Geoffrey M. Randolph Marisol Sanchez State Farm Insurance Judge Becky Pierson-Treacy WellPoint Workforce Inc. YMCA of Greater Indianapolis
10 10INDIANAINDIANA MINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE FIRSTFIRST QUARTER QUARTER ’11 ’11 www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com FIRSTFIRST QUARTER QUARTER ’11 ’11 INDIANA INDIANA MINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE11 11 Men’s accessories company defies odds By Jessica Williams-Gibson
not boring. A bow tie makes a statement, but a stylish pocket square is the punctuation to a man’s suit. Like women who swear by the Coco Chanel rule of taking one item off before leaving one’s home, Caldwell- James Caldwell- Acha-Ngwodo said men also should Acha Ngwodo has tried and failed how to make bow-ties. remember that simple is good and to at many businesses, but it was his affection for high He believes the bow tie is more recognizable, bold and make sure their look is timeless. “It’s style that led him to turn his entrepreneurial spirit speaks to a person’s character. He understands the really about knowing who you are toward a new direction. stereotypes a bow tie carries, but believes it was the and the image and message you’re “I like to dress, I like to look nice. But, I like to perfect opportunity to break down those stereotypes trying to send,” he said. control how I look and what better way to control and give men other options when getting dressed. He Greg Clark understands that the my appearance than to make my own clothing,” said also wanted to show the bow tie’s versatility suggesting first impression is a lasting one and Caldwell-Acha-Ngwodo. He enjoys wearing bow-ties pairing it with jeans to give the bow tie a more causal knew exactly where he wanted to and discovered that it was difficult to find diverse styles look. send a message – in the board room. and patterns of bow ties, not to mention accessories Caldwell-Acha-Ngwodo uses himself as a marketing He met Caldwell-Acha-Ngwodo that were affordable. tool and encourages other men to raise the standard at a networking event and as a Caldwell-Acha-Ngwodo took the bull by the horns of dress which can carry over into how a man behaves. businessman who also likes to dress, and decided to create a men’s accessories company Curious men approach him and inquire about his bow wanted to take his boring neck tie to with bow ties becoming his staple piece. tie or praise him for his accessory of choice. the next level. “I chose the name American Armadillo because Furthermore, Caldwell-Acha-Ngwodo wants to be the “I was always intimidated about that animal is a symbol of resilience. I thought that man who brings the dapper male back into style. trying to tie a bow tie. I finally was indicative of my personality. Also from an image “When becoming a boy to a man, there has to be felt confident in doing that, but I perspective and branding, it had a nice flow, looked some transition. When you mature, your dress should discovered it was difficult to even symmetrical and was different from other brands,” show that level of maturity,” said Caldwell-Acha- find a bow tie. Department stores said the Gary native, who not only studied branding Ngwodo. He went on to say that high style also should don’t have a great variety,” said before choosing a name for his company, but learned be comfortable (even in an employment interview) and
12 INDIANAINDIANA MINORITYMINORITY BUSINESSBUSINESS MAGAZINEMAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 13 Clark. “When I met James, I also learned there were several styles of bow ties. He introduced me to the diamond-point style.” Caldwell-Acha-Ngwodo has even taken Clark’s straight neck ties and converted the material into a bow-tie. “What impressed me so much was James’ service. Lots of businesses don’t keep their promises. When he said he’d meet me or contact me, he did. He’s a true businessman,” said Clark. American Armadillo currently consists of men’s bow ties, ascots and pocket squares but there are plans to expand the company to include men’s scarves, cuff-links and suspenders and infant and women’s attire. Caldwell-Acha-Ngwodo knows he is filling a void in men’s fashions and is confident American Armadillo will go far.
For more information, call (317) 201-2533 or visit www.americanarmadillo.com.
14 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com Pita Pockets with Chinese Chicken-Peanut Salad Yield: 6 pita pockets 2 cups chopped cooked chicken 1 cup grated carrots 1/2 head roughly chopped iceberg lettuce, (about 4 cups) 2/3 cup chow mein noodles 1/3 cup canned sliced water chestnuts 4 tablespoons peanut oil 3 tablespoons creamy peanut butter 3 tablespoons seasoned rice vinegar 1 tablespoon lite soy sauce 1 tablespoon sugar Dazzling Peanut Butter Chocolate Dip 1/4 cup chopped dry-roasted peanuts Yield: 4 (3-tablespoon) servings 2 tablespoons chopped green onions 2 tablespoons low-fat plain yogurt 3 pita breads, halved 1 teaspoon chocolate syrup In large bowl, mix together chicken, carrots, 1 tablespoon peanut butter lettuce, chow mein noodles and water Chocolate sprinkles (optional) chestnuts. Set aside. In a standing mixing bowl, mix yogurt and chocolate syrup on medium To make dressing: In separate bowl, mix speed until well blended. together peanut oil, peanut butter, rice In a microwave-safe bowl, microwave the peanut butter at 70 percent vinegar, soy sauce and sugar until smooth. power for about 1 minute or until melted; stir half-way through. Pour Stir in peanuts and green onions. Stir until peanut butter into chocolate yogurt mixture and mix until smooth. Top blended. Pour dressing over salad and toss If you think that taking lunch to work has to be as boring as the brown with sprinkles if desired. well. Fill pita pockets with even portions of bag you pack it in, think again. With a little planning and creative Serve with 1 cup assorted carrot and celery sticks, sliced cucumbers, chicken salad. thinking, you can have a satisfying midday meal wherever you find a apples or pear slices. table. Taking your lunch to work saves you money, helps you control calories and allows you to boost your daily nutrition. You control the portions and the ingredients, so you can customize what you carry, ensuring that you get a good-for-you lunch that you’ll enjoy. Here are tips from the National Peanut Board that may inspire you to think outside the lunchbox and create a brown bag meal you will be proud to carry.
• Plan ahead – Put lunch items on your grocery list and gather lunch- style recipes for your meal plan. • Balance choices – Select a variety of foods from www.MyPyramid. gov, including whole grains, fruits, vegetables, low-fat dairy and lean protein. • Think small – Pack a variety of snacks to satisfy any craving that may hit during the day. • Pack whole grain crackers and sliced cheese as an alternative to a sandwich. • Pack a bag of snack peanuts for an energy boost any time of the Rock ’n’ Roll Lunch day. 1 Small whole wheat tortilla spread • Pack a banana for a sweet treat that may save you from a trip to the with 2 tablespoons of peanut butter, vending machine. sprinkled with 1/4 cup granola, • Dress up fruits and vegetables with protein-packed peanut butter rolled up and sliced carrots and celery dip. Repurpose leftovers – instead of simply taking last night’s dinner for with peanut butter lunch, use the ingredients to make something new. chocolate dip blackberries and • Turn leftover roasted chicken into a tasty chicken salad. drinkable yogurt • Toss cold pasta with dressing and chopped veggies for a pasta salad.
For more delicious ways to upgrade your lunch, visit www.nationalpeanutboard.org.
16 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 17 Breakfast for Lunch 1 Sausage link 3 Mini peanut flour pancakes Fruit cup Greek yogurt with honey (for dipping pancakes and fruit) Peanut Flour Pancakes Yield: 24 (3-inch) pancakes Use your favorite whole grain pancake mix according to package directions for 12 full size pancakes. Add 1/4 cup peanut flour* plus 2 to 4 tablespoons of milk. Let stand for 10 minutes before cooking. *This low-fat, high protein, gluten-free flour is available at supermarkets nationwide and online.
Kickin’ Up Kids’ Lunches Even kids can get tired of the same sandwich every day. Liven up their lunches with some of these creative ideas and recipes. • Pack frozen yogurt or an ice cold water bottle as an edible ice pack. • Mix peanuts, chocolate morsels and raisins for a treat. • Look for lunchboxes and food containers that keep foods safe and undamaged. Look for those with several compartments that keep foods separate. • Present food in fun ways: fruit chunks on skewers, deli meats rolled up around sliced vegetables, breakfast for lunch. • Add a non-food treat, such as a fun eraser, sticker or other prize that children will enjoy just as much as a sweet treat. • Pack individual sandwich ingredients and let the kids make their own creation at school.
18 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com The Business A Business of Your Own of Business By LaToya Black By Brandon A. Perry fter all, the chief business of the American people is business.” “APresident Calvin Coolidge made this statement while speaking before the American Society of Newspaper editors in 1925. As a president who presided over a period of rapid economic expansion, it seems that Coolidge knew what he was talking about. Some 85 years later, business growth remains an important contributor to the nation’s pride, stability and strength. Most reports indicate that steady growth is taking place following the worst recession in a quarter century. In 2010, the stock market’s S&P 500 gained 15 percent in just 10 weeks. Consumer spending increased slightly during the last quarter of the year, and Indianapolis, says helping minorities learn product, no matter the quality or demand, the consumer confidence index had risen slightly to 52.5 in December, from how to grow and sustain their businesses. is not enough to be successful. With the 49.9 in October. Through workshops, literature, monthly convergence of social media, businesses online training, and one-on-one must be creative in finding the needs of Many economists believe the tax cut deal signed into law last month by consultation in the department or with their prospective consumers and ways to President Barack Obama could lift growth this year by as much as 1 resource partners with the Small Business match products and services offered to Administration, minorities and women those needs.” percentage point, which is significant in economic measurements. gain a better understanding of business As for Summers, business is steady with Some companies that were forced to lay off employees and cut and are empowered to see their vision a growing clientele. She’s always finding budgets are back to making at least modest profits. At the same time, through. new or improved ways to market herself, “We’re so engaged because of the mayor’s and has no plans of stopping anytime many people who were “waiting out the storm” to open their own icki Summers always knew she would aggressive plan and all the great work he’s soon. She wants minorities and women business are now taking the first step in making their dreams of be her own boss. When the high expenses done for minority and women-owned in general to look beyond what society becoming an entrepreneur a reality. of childcare and long, overnight work businesses since he’s been in office,” says reports and follow their dreams. Vhours took its toll on her in the late ’80s, Wilson. “He is as equally committed as “I would encourage anyone who realizes A recent CBS News Poll showed that about 30 percent of the single mother of two decided to I am.” However, Wilson says the biggest that working for someone else for the rest respondents believe the economy is getting worse, down from supplement her income – and empower challenge that minorities and women- of their lives is not the American dream, herself along the way – through the owned businesses face is access to capital. to start their business,” Summers asserts. 76 percent at the recession’s beginning in 2008. world of beauty. Twenty-one years later, Indianapolis entrepreneur and E-author “You have to step out on faith and take a More Americans, including Hoosiers, are realizing that for the Louisville native is still her greatest Arnie Goldberg agrees, but predicts that chance.” success story, spreading self-confidence there will be an increase in minority- and the next cycle of business growth to occur, the economy and self-acceptance to women as an women-owned businesses so long as they must be rebuilt with fresh opportunities for existing independent beauty consultant for Mary “think out of the box.” businesses, and new enterprise that can keep the Kay Cosmetics. Although she’s received “Although bank financing and funding numerous perks as a result of record sales is difficult, the fact that many market strong well into the future. over the years – eight cars, diamonds, and women and minority people are This section takes a look at some of the innovative other coveted gifts – Summers is most out of work or transitioning, proud of the keen business sense and lends itself to more people and creative ways entrepreneurs are achieving management skills she’s developed. becoming creative and those goals. Today, aspiring business owners can leaning toward providing stand to capitalize off of their passion a product or service to despite the struggling economy. the consumer or other According to a 2007 U.S. Census Bureau businesses,” says Goldberg. survey, there were 130,000 woman-owned “Too many women and businesses in Indiana – up 9 percent. In the minority people have much same year, an increase in woman business to offer with great talent, owners spread throughout the nation, and that talent will spawn adding 7.8 million businesses. More business ideas.” encouraging, minority-owned businesses Goldberg, who is also a in general increased 45.6 percent to 5.8 motivational speaker and million. business instructor, helps Several city and state agencies offer his students conceptualize programs and resources to assist aspiring and start their businesses for as minority and women business owners to little as $200, with an emphasis on become certified, which can help them effective online marketing. earn public contracts. Greg Wilson, “Business owners today must become director of minority, women and veteran an expert marketer to be successful,” business development for the city of Goldberg notes. “A unique service or
20 INDIANAINDIANA MINORITYMINORITY BUSINESSBUSINESS MAGAZINEMAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 21 Four Steps to Business Success Thinking about starting your own business? Regardless of the type of business, you must: Get a Get a Get Get Mentor Business Educated Connected Finding a mentor is Plan Research the type Join a local so very important. Often referred to of industry you small business Mentors are as the “road map” want to go into chapter or gender/ trusted, seasoned to any business’ before investing race-specific individuals who are success, a business in it. Are you organization. There respected in their plan is a written passionate enough are several such fields and have document that about it to want to organizations garnered success. describes the nature invest in it? Make throughout They serve as of the business, sure it’s a sound Indiana, such great resources, marketing and investment. Doing as the National providing tips and sales strategies, the your homework Association of invaluable advice financial history, and on the type of Women Businesses to mentees. Look also may contain business you Owners, that for a mentor in a projected profit wish to provide provide great your business and loss section. will prepare you ways to get you community, Effective business to be the best connected to or through a plans take time and prevent bad others and your recommendation. to construct, and judgment. particular business should be thorough exposed. and accurate. Contact your local SCORE business consultant, or take advantage of free workshops through the city or your local public library.
22 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 23 income or families who have pooled together resources, to open a home-based enterprise with a recognized brand name. The pros and cons As with any new enterprise, opening a home-based Home-based business is a risk with no guarantees. Many people, however, have come to discover that its advantages are well worth the risk. businesses: Some advantages include having the ability to set your own flexible schedule, freedom from traffic congestion and daily commutes, no office politics to maneuver and Picking up steam less time away from family. In addition, home businesses By Brandon A. Perry have no confining dress codes or company rules, and owners can benefit from saving money on fuel and food By most accounts, America is slowly recovering people are turning to by having lunch and breaks at home, and unlimited from its recent recession, and experts have cautiously their own skills and income potential – the harder they work the more money they make. expressed hope for modest job growth in the near opening home-based future. businesses to increase “Having a home-based business allows flexibility so Some sectors of the economy, however, remain their opportunities for financial stability. you can work around your family and work schedules,” unpredictable, with layoffs and reduced salaries still a According to the Small Business Association (SBA), more than Tweeten said. “You also have the independence of being very real possibility. 26 million Americans operate small or home-based enterprises. your own boss.” “During the recession, Indiana employment declined A recent SBA study indicated that legitimate home-based In addition, building and maintaining a successful by 7.4 percent, compared to a rate of 5.6 percent businesses have generated at least $100 million in revenue each business goes a long way in boosting a person’s self nationally,” said Daniel Smith of the Kelley School year since 2006. esteem and helps her realize her own professional goals. of Business at Indiana University in Bloomington. “You may or may not get rich from a home-based business The disadvantages of having a home-based business can “Unemployment in Indiana remains high at above 9 endeavor, but it may be well worth the effort to try your idea out include lack of job/income security, long hours, loss of percent. Still, some acceleration in employment and to see if it would be successful,” said Kathleen Tweeten, director home space , interruptions, possible loss of productivity income can occur later in 2011.” of the North Dakota State Univeristy Extension Center for due to lack of self discipline and the requirement of As a result of unpredictable economic factors, more Community and a nationally-recognized expert on developing “wearing multiple hats” for your company (being small and home-based businesses. “Most people, over 70 percent president, promoter, customer service representative and in fact, cite having more control over their lives, not getting bill collector all at the same time). wealthy, as the motivation for opening a home-based business. Additionaly, working with others means that the So, overall, it can serve as a great supplemental income source responsibilities of a business is shared, but in a home- for you and your family.” based business, the owner usually carries the entire load until she is in a position to hire employees. Many experts agree, however, that the advantages Getting started When someone has an idea that can develop into a home-based of owning a home-based business can outweigh the business, it is highly recommended that they first determine if disadvantages, if the owner has the personal drive, there will be a market for their products or services to see if the discipline, patience and time management skills needed idea is even feasible. to succeed. It is also important to develop a market to decide how to promote products/services, and learn the basics of operating a business Tax breaks such as managing resources and financial record keeping. Home-based business owners can benefit from numerous A home-based entrepreneur must decide whether he wants to sell federal and state tax exemptions that help offset costs products (your own or those made by another manufacturer), or if related to operating a home office. These exemptions he wants to provide a service, such as word processing, tutoring, can cover building-related expenses for repairs and bookkeeping, child care, painting, cleaning or consulting. improvements, insurance, security devices, education It also is important to select a business opportunity that involves and training, utilities, transportation, communications, something that you actually enjoy doing and would not mind software and equipment, record keeping, tax preparation devoting each day of your week to. and even meals and entertainment for clients. For entrepreneurs who would like to start a business with However, different types of businesses are required to existing products, many companies offer franchise opportunities pay different types of taxes, so home-based business that can be operated from home. These franchises usually involve owners are strongly encouraged to keep track of the kind service-oriented enterprises such as commercial cleaning, lawn of taxes they might owe. care, furniture repair/restoration, overseeing different types of “If you have an enterprise in Indiana and you are vending machines and tax-preparation. operating the business out of your home, it is very helpful Franchises that can be operated from the home require a smaller to understand all of the taxes you are liable to pay, as well up-front investment fee (most ranging from a few thousand as the exemptions you are able to get,” said John Eckart, dollars to $30,000) because there is no overhead cost for a physical commissioner of the Indiana Department of Revenue location, such as those needed for a restaurant franchise. This (DOR). affordability allows individuals who have saved discretionary
24 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com 24 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 25 Some suggestions income and spend more time with your keeping yourself in shape, you could do Here is a quick list of popular choices own children while also taking care of well by helping others achieve their fitness among those who open home-based other people’s children. goals. businesses: • Home renovation – Smart choice for • Home and commercial cleaning • Accounting – Provides a flexible those who have an eye for decorating, services – Many people simply do schedule for people who already have design and good organizational skills. not have the time to keep their homes financial skills. You can purchase a tax or • Pet services and products – Perfect for clean. Businesses often need cleaning accounting franchise, or build your own. anyone who loves animals. You can sell pet professionals to keep their facilities in top • Medical transcription – A good choice food and products in person or online, or shape. for anyone who has a good command of provide other items such as pet clothing • Virtual assistant – With more the English language and excellent typing and accessories as well as care services. individuals and companies completing their skills with a home computer. Many doctors • Catering – A nice business for people work online, an independent contractor can choose to outsource for their transcribing who enjoy cooking food for other people, help provide services for those who do not needs. and helping out with entertainment and want to hire a full time office assistant. • Child care – Good way to generate event planning. Tasks can include meeting and travel • Fitness trainer – If you take pride in planning, project management, logistics coordination, billing, bookkeeping, writing proposals and sending out marketing materials.
For more information on how to start a small or home-based business, call the Indiana office of the Small Business ewelry Lady Administration at (317) 226-7272, or visit J www.sba.gov. For more information on 7427 North Shadeland Avenue federal and state taxes and exemptions, visit the IRS website at www.irs.gov, and Indianapolis, IN 46250-2077 the DOR webpage at www.in.gov/dor/. (317) 578-2500
26 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 27 photo of Communial Shared office Matthew Workplaces space can make a lot of sense for myriad The influx of shared office space reasons
Risktaker A universal aspect of business is that, for a business to succeed.” “Nowadays, you can just ‘plug and Matthew Filer starts successful business in his no matter what a company specializes in, The advantage of shared infrastructure play,’” adds Shepard. “What might have apartment there must be a physical place where work extends to cost as well as convenience. taken half the space in an office 15 years By Jessica Williams-Gibson gets done. Traditionally, this aspect has Shepard estimates that installing phone, ago, you can carry now.” been handled in a private manner, with Internet, wiring, plumbing and other However, shared office space is not Graphic design artist Matthew Filer always knew he’d be an small business owners either operating systems can cost a business tens of always the best solution for a business. entrepreneur, but never expected it to happen so soon. from home or a small storefront and larger thousands of dollars, in addition to day- Shepard and Fultz listed the following After graduating from Ball State University, Filer planned to businesses either maintaining or leasing to-day costs such as maintenance. It also situations where it does and does not work in a graphic design office, learn the business, then establish their own building. can save money in terms of lost revenue. make sense: his own company. The looming job market forced him to take a However, an alternative solution to the “An entrepreneur can’t be at the office Small businesses that simply don’t need job outside of his field. He worked at a bank followed by a payroll need for physical space is becoming more all the time,” says Fultz. “Say you go on very much space are ideal for an executive company, but was unhappy. and more popular – shared office space. a business trip. If a potential client comes suite. “My heart and mind was always focused on graphic design. I Also called executive suites, this business to your office while you are away, you Larger companies that have close found freelance clients and worked on their projects at night to gain solution is when a building is divided into could miss out. With shared office space, business partners in another city might experience. I became so busy, I was taking my laptop to work and several often fully-furnished small offices someone is always there to let the client find shared office space useful. For on breaks and at lunchtime would work on projects,” said Filer. rented by multiple companies. know that you do actually exist and get example, if a company in South Bend The Indianapolis native’s referrals were becoming “Shared office space can make a lot of contact information for you.” does a lot of business with a company in overwhelming, so he decided to take a chance. He boosted his sense for myriad reasons,” says Clint Even though executive suites typically Evansville, they may need to rent a small savings to cover his personal bills, resigned from his job and received a $1,000 loan from his parents to launch Invictus Designs. Fultz, a certified commercial investment cost more per square foot than traditional office near each other’s headquarters Filer set a goal of one year to try his hand at entrepreneurship member with the Indianapolis-based offices, they can still make a lot of simply to have a base on business trips. and taking that risk has proven successful. It has been two years commercial real estate company Cedar financial sense as far as rent. The reason? Due to the very flexible nature of the since starting Invictus and today, the 27-year-old has clients such as Place Office Park. “There have always Less space. “With a traditional lease, you rental agreement, executive suites are USA Track & Field; Budweiser; Image First Marketing and Events, been both financial and practical are paying for the hallways, the restrooms; great for short-term business. “Companies who plans celebrity events and fundraisers; Indianapolis Colts advantages, and technologically, it has in some cases they even count elevators as that use executive suites often don’t have player Melvin Bullitt, Marlin Jackson and Antoine Bethea’s Fight become more appealing as time goes on.” square footage,” explains Shepard. “With a lease, they have a license agreement,” for Life Foundation; Tyscot Records; and Vanderbilt University in One of the most positive attributes of executive suites, you are not. You just pay explains Shepard. “This means that you Nashville, Tenn. shared office space is it takes a lot of for what you need.” are not locked into a long-term lease. In “I’m doing well and the business is growing. I’m actually making the day-to-day headaches of operating While shared office space is certainly fact, it can be on a month-to-month basis.” more money than I did before,” laughs Filer. He recalls how fearful a building out of the equation; allowing not a new concept, it has become more This is ideal for seasonal or temporary he was in the early stages of his company but that his flexibility entrepreneurs to focus more on their popular recently. Both Fultz and Shepard business. For example, it might be in the and creative versatility has gotten him to where he is today. business. believe that this is because modern best interest of an orchard in the country The headquarters of Filer’s burgeoning business: his two- “When you have company A next to technology has made it more practical to to rent an office in the city during harvest bedroom apartment. company B next to company C, it allows operate in a smaller space. “Businesses no season. Another example is a construction “It’s low cost and I am still a young business. I am looking for for a shared infrastructure,” explains Matt longer need as much space for paperwork company that may need an office for three office space in the future,” said Filer. “I just roll out of bed in the Shepard, a Web broker with Search Office because it can be stored electronically,” or four months while it works on a project morning, walk a few steps to my office and start working.” Space, a Web site that offers offices in says Fultz. “Communication has in another city. Invictus Designs has become so successful Filer has future more than 5,000 locations worldwide. “For become more mobile with emails and The one situation that Fultz and Shepard plans to employ other designers because currently, Filer acts as example, maintenance, cleaning, and tech teleconferences. Not only are laptops and advise against is a company that has the designer, customer service and marketing representative, support are all shared amongst the offices. smartphones smaller than old phones and become too large for the relatively small accountant and the list goes on. He’s also studying to receive his A lot of small businesses with just two or computers, they are also portable. It used area offered by a shared office space. A Adobe Certification and is constantly teaching himself new design programs and techniques. three people don’t have the time to worry to be that you had a printer, a fax machine growing business will eventually become He advises individuals wanting to work from home to research about things like that. In addition, pooling and scanner. Now they can all be in one cramped and have to move to a more what people in their fields are doing from home and learn firsthand together allows these businesses to have machine that is smaller than any one of traditional office if it reaches a particular what it’s like to work from your residense before taking any things like meeting rooms, waiting areas, the older ones. The list of changes goes size. chances. and a receptionist, which can be crucial on.” 28 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 29 Becoming It can take 45-90 days for minority and women business enterprises to be certified by the state of Indiana, and Minority usually about the same amount of time to be certified by an Indiana city. Part of the reason that certification takes a while is because government officials have to make Certified sure companies that claim they are minority-owned are legitimate. By James Patterson “We have to verify that a minority is really the owner of that business,” said Robert Ransom, an administrator State claims to spend over in Indianapolis’ minority, women and veteran business development office. “Sometimes what we really find out is $200 million with minority those who claimed to be minority-owned are not minority- & women businesses owned.” The key to being certified and then making it work for a business is to develop partnerships within its industry, With the competitive nature of officials say. business these days, a company Indiana and its major urban areas offer consultations probably welcomes any advantage that with women- and minority-owned business to help them it can get. One way for businesses that develop a business plan and improve their operations in are owned by a minority or woman other areas. Once a WBE or MBE becomes certified, the to increase their activity – at least in state and some municipalities regularly sends them notices theory – is for them to become eligible and updates about upcoming projects and Small Business for state contracts. Administration (SBA) events, such as workshops and Indiana is among other states that training sessions. offer business contracts to certified minority-owned and women-owned application. $70 million spent with WBEs out of a More information about becoming certified by the state businesses. The state says the contracts Indiana says it has goals for total of $1.34 billion spent in Indiana of Indiana can be obtained by calling (317) 232-3061 or are available to these businesses involving minority- and women- state contract dollars,” she said. visiting www.in.gov/idoa/2352.htm. in three areas – construction, owned businesses in state contracts. Is minority and women business professional services, and supply. But For construction contracts, the goal is certification important to the state? before they can win those contracts, 7 percent for MBEs and 5 percent for “Yes,” said Smith, “because we want eligible businesses must be certified WBEs. The goal is 8 percent for both to provide an equal opportunity by the state as a minority business groups regarding professional services to minority and women’s business enterprise (MBE) or women’s business contracts; and the target is 7 percent for enterprises that seek to participate in enterprises (WBE). WBEs and 4 percent for MBEs in state the state’s procurement and contracting Only businesses that are at least business for supplies. That works out process.” 51 percent-owned by a minority or a to average overall goals of 6 percent The city of Indianapolis also has an woman can apply to be certified by the for MBEs and 7 percent for WBEs, MBE and WBE certification program. state as a MBE or WBE. Additionally, said Connie Smith, communications Indianapolis city government certifies applicants must meet the following manager for the Indiana Department veteran-owned businesses as well. requirements to begin the certification of Administration. “For those vendors who have never process: possess expertise in their Smith noted that minority-owned done this certification before, we field; be in control of the business business enterprise participation in offer off-site training free,” said Greg enterprise; be a U.S. citizen; register state government contracts was 9.95 Wilson, director of minority, women with the Indiana secretary of state; percent in fiscal year 2010. It was and veteran business development for obtain a bidder registration number by 5.20 percent for women over the same Indianapolis. “We started that because registering with the state procurement period. “That represents (more than) they weren’t familiar with paperwork division; and complete a certification $133 million spent with MBEs and and a lot of them were being denied.”
30 INDIANA MINORITY BUSINESS MAGAZINE FIRSTFOURTH QUARTER QUARTER ’11 ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 31 Industrial Engineering & Contractwork Management Specialist heretostay? Alfonso Vidal By Ericka Sanders Creates the Blueprint for Latino billion contract that Daniels said online. “I miss knowing in a at the time “just did not work.” month that I’ll have a pay check Outreach and Empowerment While the contract was granted in my bank account.” By D.P. Morton to help the state decrease fraud, Unfortunately, for those in the n an economy that is high error rates, long customer same boat as Hues and Tracker, area along with the influence of Columbian narcotics trafficking and slowlyI improving, full-time and ,” were Alfonso Vidal’s first wait times and slow the progress all signs point in the direction “Hello Evansville! terrorism. “Drug cartels began taking over the lower society,” recalls part-time jobs are still difficult to sentiments when he stepped onto the grounds of Vanderburgh County. of moving people from welfare that many companies will Vidal. “Venezuela wasn’t strong enough to withstand the corruption. come by. As the unemployment The city of Evansville, voted best in the county “to live, work and play” to work, Daniels said that hiring continue to hire only contract “I initially came to visit my sister at the University of Evansville – rate steadies near nine percent extended a new branch of life when it welcomed Vidal. “I was received out of state employees to handle workers even as the economy I just needed to get away from Caracas for a while. But when so many as of December 2010, more than with such warmth, everywhere I went and I felt at home. I just didn’t want in state problems was “a flawed begins to bounce back. opportunities became available and so many doors opened for me, I never ever, employers are utilizing the to leave,” says Vidal. concept that simply did not work Matthew Henson, a spokesman left.” University of Evansville (UE) administrators encouraged Alfonso to benefits of contract workers. Vidal was born in Venezuela, a country in South America where people out in practice.” for the job recruiting site Monster. stay in Evansville and complete his mechanical engineering degree at UE. Doing so allows them to hire on are known for their easy-going nature and fun-loving spirit. He was raised While contract work has com, said it saw a 46.2 percent He then went on to complete his master’s degree in industrial management an as-needed basis and health in an affluent upper-middle-class environment during the oil boom in benefits on the employer side, spike in contract job postings at the University of Southern Indiana. “Things had gone so well for me - I insurance is not part of the Venezuela in the mid-1970s and says “I had a very blessed life.” Then many people who have suffered earlier this year. According to was determined to find a way to give back,” he says. “I felt it was my duty package, which also keeps costs during the early ’90s, the country was thrown into crisis after two political layoffs during the down economy the U.S. Department of Labor, it to give to a community that had so openly embraced me.” down. coup attempts took place in 1992. Riots and crime began to plague the now consider themselves “full- is hard to pinpoint the increase Many businesses, including time contract workers.” in contract or temporary work of individuals who will prepare the was an attorney with his own law to see more of - throughout the state-owned and operated ones, “I was laid off in April 2009 because it stopped keeping track Voilà HOLA next generation of Latino leaders – practice in Caracas: “He negotiated state, the country and the world,” hire contract workers because it and I have not had a full-time job in 2005 due to budget cuts. in business and in government.” deals with many oil firms in the says Morella Dominguez, director is often the most cost-effective (Hospitality and since,” said Wilbert Hues Jr., 39, Garry Mathiason, a senior In his professional world, Vidal ’70s and ’80s during Venezuela’s of multicultural programs for the solution while providing experts of Kokomo. “After not getting managing shareholder at Littler Outreach specializes in custom compounded oils boom.” Vidal’s father owned Indiana Minority Health Coalition. in a given field. Other reasons any calls back, I decided to look Mendelson, recently told thermoplastics used in tight- a Venezuelan land development When asked if he ever plans to may include skills needed for for Latin for contract work and that is MSNBC that he expects to see tolerance engineering materials. and construction firm. “My family return to Venezuela, Vidal says, a specific job can only be what I’ve been doing since.” a rise in the use of contingent Americans) He is not only a sales engineer worked hard. We understood that “I have never regretted leaving found in the contract market, Vidal decided that one of the best Although Hues admits contract workers in highly-skilled for OMNI Plastics, but also is a when you make good deals and Venezuela and making America recruiting for a permanent ways to repay Vanderburgh County work is sometimes hard to positions – including scientists, managing partner of Resinal de help others amass wealth, everyone my home. My family and my life member of staff takes would be to create a positive Latino find because most of the work engineers, professionals and Mexico, a new OMNI business benefits,” says Vidal. are here in America now. My longer than time allows presence in his tri state area of he does is in the construction managers – as companies aim to venture in Mexico. “Running a In 2002, Evansville Mayor kids love the schools and we are and a particular project Evansville. It is the regional hub of field, “it’s been easier than even do more project-based work with business has always been in my Jonathan Weinzapfel appointed comfortable.” Vidal married his only requires a short term Indiana, Illinois, and Kentucky.” In finding a part-time job at a fast small groups of professionals blood,” he says. “My grandmother, Vidal to the City of Evansville Venezuelan sweetheart, Daniela, resource, or situations for 2002, Alfonso co-founded HOLA food restaurant.” that they can bring in on an Lola, would always say ‘Alfonso- Advisory Board for Latino Affairs a chemical engineer, who is also which many business leaders with the help of Aldar Escamilla, It’s also difficult for Hues and as-needed basis. He compares Rafael, you are very good at getting and in 2006, Vidal was named by a leader in the Latino community. don’t believe justifies hiring Rodney Fonseca, Maura Robinson others because they do not receive it to making a movie, where people to work,’ and she was Indiana Gov. Mitch Daniels to the Their three children were born in a full- or part-time worker. and his wife, Daniela Vidal. HOLA the perks of full-time employees, producers bring in the crew right.” Vidal favorably remembers Indiana Commission of Hispanic/ Evansville and Vidal plans to take However, not all contract hiring not only offers many services such as health insurance, paid needed to get the job done. his grandmother’s ingenious Latino Affairs and became board them to Venezuela for regular yearly ends on a good note. In October of a Latino community center vacation, sick days or short-term Regardless of whether contract spirit as she granted need-based chair of the commission for visits. He maintains contact with 2009, Indiana Gov. Mitch but puts an emphasis on ways to disability. Additionally, contract work is here to stay, Tracker and scholarships to widows through three years. Vidal spearheaded family and friends in Venezuela, Daniels cancelled the IBM increase positive Latino presence workers may see a paycheck on Hues agree they’re happy with a not-for-profit organization a partnership with the Indiana but says there is a “lifetime” of Welfare Modernization contract in Evansville, build local Latino one Friday and not the following. any paycheck. that she started while authoring Minority Health Coalition in work to do, here in America. after deciding not enough government representation and “It’s stressful,” said Linda “The ability to pay my bills,” several books. “Lola even had an support of HOLA for over $100,000 He will continue to strengthen progress had been made to help Latinos integrate into non- Tracker, 42, of Indianapolis, said Hues, “That’s the most opportunity to personally present a year in order to provide health community partnerships for HOLA resolve ongoing implementation Latino communities. “This isn’t who finds work at job fairs and important thing.” one of her books describing the education awareness services for and build his ventures with OMNI issues. It was a 10-year, $1.34 your standard 501(c)3,” says Vidal, struggles of modern-day widows the Latino population in Evansville. Plastics. who is now president of HOLA’s to the Pope about 20 years ago,” “Alfonso is an example of the kind board. “We aim to create a coalition he recalls. Vidal’s grandfather of leadership that we would like
32 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 33 COMMUNITY
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g meet throughout the week. .la k eviewchurch.o r y D r SENIOR PASTOR AND i v How Avon and Mary Kay are LADY BONTRAGERe Indianapolis Indiana Cosmetic Boom g dominating the industry facial skin care, fragrance, nail care and sun protection. By Michele Renee Curtis If someone wanted to make substantial money We are members of SENIOR PASTOR AND and invest full time, the potential to make $50,000 Lakeview Church because when we LADY BONTRAGER or $60,000 a year is there, said Peterson of Avon. were looking for a “You have to make the investment of time to build church we wanted it he two synonymous names in the saleswoman Mary Kay Ash’s career, she second, career third.’” the customer base,” she said. “I have extremely to feel like a second beauty industry for the everyday woman refined her theory of marketing and There are times when sales loyal customers. My No. 1 selling product is Imari.” home and Lakeview does. are Avon and Mary Kay Cosmetics. Uzo sales: provide a quality product, target representatives quit or give up selling Avon Products is the world’s top direct seller of cosmetics and beauty-related items. The company We are members of Osili and Deana Peterson know the ins that product at a specified market, and Mary Kay because, “People don’t realize Stephon and Lakeview Church and outs of those popular home-based offer sales incentives not only to the sales that this is still life,” said Osili. “You has 6.2 million independent representatives, 41,000 Emerald Mason employees, and is building a global brand through because when we businesses and have enjoyed success force but to the customer as well. She have to be committed, educated, and were looking for a with them. also developed effective techniques and coachable. We live in a society that is not its worldwide sales of cosmetics, fragrances, toiletries, jewelry, apparel, home furnishings and church we wanted it Osili has worked with Mary Kay for 20 strategies, and it was her belief that other the most patient.” to feel like a second years, with 18 of those full-time, and women would be able to do the same in Mary Kay’s best sellers are the skin- more. Sales representatives can get into the Mary home and Lakeview Peterson, an Avon consultant, has done sales. She started her company with her care line products. The company instills Kay Cosmetics business for a onetime fee of $100. does. More than 2 million independent sales consultants well in selling the product line to her second husband in 1963. in its reps the following approach: “Try 880 Massachusetts Ave. T demonstrate Mary Kay products in the U.S. and Stephon and neighbors and friends. Peterson and Ash succeeded at combining the skills before you buy” so that the customer gets Osili, and millions of women like them that she had acquired selling books door the product that works the best for her. some 35 countries. The consultants vie for awards Indianapolis,Emerald Indiana Mason 46204 around the world, are selling enough to to door with her understanding of Mary Kay’s independent sales each year, ranging from jewelry to the company’s 317.636.2800 help keep the two household cosmetic marketing to women. It was her reliance consultants are trained in how to make trademark pink Cadillac. brands as powerhouses in the beauty on women as in-home salespersons, her up each customer and match her specific Peterson, who also works as an ultrasound tech, industry. use of a signature color – pink – as part skin care needs. has been selling Avon for seven years part-time. Avon is preeminent in the cosmetics of the corporate identity, and her shrewd Additional selling advantages include What attracted her to the cosmetics work? “The industry. Established more than a incorporation of premiums and no territories and the mentoring structure extra income, not the parties,” she said. “I am busy www.bestchocolateIntown.com century ago, the company earned more incentives (such as pink Cadillacs and spans the globe. “The Look” is Mary with work and being a mom and I needed than $9.9 billion in revenue in 2007 diamond jewelry) into company sales Kay’s paper and online catalog where something that would fit into my everyday life.” while Mary Kay, which was started in plans that brought her such astonishing customers can order products. The initial start up fee to become an Avon 1963, earned $2.4 billion in 2007. financial success. “I love the commission structure – 50 representative is $10-$15; however, representatives David H. McConnell founded Avon’s Osili, senior independant Cadillac percent of what we sell, we keep,” said are also required to buy product books and other predecessor in 1886 under the name director with Mary Kay Cosmetics in Osili. “I love the fact that it is a materials, which are inexpensive. Peterson buys California Perfume Co. going door to Indiana, explained why she believes that consumable product. My customers like only the products that her customers order and does Interested in placing an ad in the door selling books and then giving away Mary Kay is the best beauty product my customer service. When they use it not order in bulk. perfume. The perfume became more around. “The company stands behind the up and come back, then you keep adding “My husband and I joke that our Avon money is Indiana Minority Business Magazine? appealing than the books, and in 1939, product. I have participated in to your customer base.” called ‘The Peterson Family Petty Cash Fund,’” the company’s name became Avon. In educational sessions with founder Mary Mary Kay is one of the top direct sellers chuckled Peterson. “I use that money to pay for my 1999, it saw its first female CEO, Andrea Kay Ash,” she said. “I love the product! I of beauty products in the country. It son’s private trumpet lessons and for ‘the little Call 1.317.924.5143 Jung. love the company. The motto that all offers more than 200 products in six things’ that need to get done.” Throughout the 25 years of book employees live by is ‘God first, family categories: body care, color cosmetics, for more information 34 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11‘11 INDIANA MINORITY BUSINESS MAGAZINE 35 , we know you’re probably and credits. Or if you expect your kinds of businesses, use various kinds OKthinking about skipping withholding and credits to be less than of equipment, facilities, or products and this article. Taxes aren’t the most fun or 90 percent of the tax to be shown on your receive payment for certain services. sexy thing to talk about. It’s not really 2010 tax return, or 100 percent of the tax The federal excise taxes are reported a topic you want to discuss when you’re shown on your 2009 tax return. To figure on Form 720, Quarterly Federal Exise entertaining friends or trying to impress a your estimated tax, you must figure your Tax Return (PDF), which consists of date. However, taxes are highly important expected adjusted gross income, taxable several categories of taxes, including when it comes to maintaining both income, taxes, deductions, and credits for environmental taxes, communications business and personal finances. the year. and air transportation taxes, manufacturers taxes on the sale or use of Understanding the different types of taxes Self-Employment Tax a variety of different articles, fuel taxes you might have to pay could mean the and taxes on the first retail sale of heavy difference between receiving tax credits or If you work for yourself, you will need trucks, trailers and tractors. exemptions to help your business grow, or to pay the self-employment tax (SE tax), having the IRS sell your company’s assets which is a Social Security and Medicare Making it easier for you to the highest bidder. tax. SE tax payments contribute to your coverage under the Social Security Anyone who needs more information The Indiana Minority Magazine system, which provides you with about federal tax requirements may visit made it easy for you: Here is a quick retirement benefits, disability benefits, www.irs.gov/businesses. The Indiana listing of several kinds of taxes and what survivor benefits, and hospital insurance Department of Revenue (DOR) also has should be done to pay them: (Medicare) benefits. You must pay SE tax an easy to use website, www.in.gov/dor, Income Tax and file Schedule SE (Form 1040) if either to help you file and pay state taxes. of the following applies: “Whether you’re a large multinational All businesses (except partnerships) • If your net earnings from self- company, a small business owner, or a must file an income tax return each year. employment were $400 or more. self-employed individual, the requirement Partnerships file a separate information of taxes must be met,” said John Eckart, return. The type of form you use depends • If you work for a church or a qualified commissioner of DOR. Our goal is on how your business is organized, church-controlled organization to provide all the resources a business whether it is a corporation, S (shareholder) (other than as a minister or member will need to properly file its return, get corporation, sole proprietorship or a of a religious order) that elected an registered and pay taxes online.” limited liability company. exemption from Social Security and Medicare taxes, you are subject to SE The DOR website offers You must pay income tax as you tax if you receive $108.28 or more in visitors the opportunity to earn or receive income during the year. wages from the church or organization. conveniently find state tax forms, In most businesses, employees usually information about tax refunds, file have income tax withheld from their Remember, there are special rules nonresident tax returns, file taxes while pay. Business owners can pay income taxes and exceptions for aliens, fishing serving in the military, take a renter’s through withholding or, if they can’t pay crew members, notary public, state or deduction, make arrangements on tax bills all of their taxes that way, they will have local government employees, foreign and find exemptions. to pay what is called an estimated tax (see government or international organization below). If your business is not required to employees, etc. Note: Effective July 1, 2010, make estimated tax payments, you may any employer in Indiana that files more pay any tax due when you file your return. Employment Taxes than 25 W-2s in a calendar year is required Estimated Tax When you have employees, you to file both the WH-3 form and their W-2s also have certain employment tax electronically. This new law (IC 6-3-4-16.5) For estimated tax purposes, the year is responsibilities that must be paid and applies to W-2s filed after Dec. 31, 2010. divided into four payment periods. Each forms that must be filed. Employment The WH-3 (Annual Withholding period has a specific payment due date. taxes include Social Security and Reconciliation Form) is a reconciliation If you do not pay enough tax by the due Medicare taxes, federal, state and county form for the amount of state and county date of each of the payment periods, you income tax withholding, and the federal income taxes withheld throughout the may be charged a penalty, even if you are unemployment (FUTA) tax. year. This form must be filed on or before due a refund when you file your income the last day in February. tax return. When this occurs, an estimated Excise Tax tax must be paid. Some businesses must pay certain For more information, visit www.irs.gov Generally, you should be prepared excise taxes to continue to operate in their and www.in.gov/dor. to pay an estimated tax for 2010 if you area of specialty. Excise taxes must be expect to owe at least $1,000 in tax for paid by business owners who manufacture 2010 after subtracting your withholding or sell certain products, operate certain
36 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com FIRSTFIRST QUARTER QUARTER ’11 ’11 INDIANA INDIANA MINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE37 37 Maximizing Your Money
Taxes & Incentives For Businesses By Aaron Rimstidt
taying on top of the game in today’s business climate can in September 2010 when the bill passed. “At a time when small be quite a challenge for a small business owner. There business owners are still struggling to make payroll and holding are the traditional headaches – managing employees, off hiring, we put together a plan that would give them some tax advertising,S obtaining loans; as well as a whole array of new relief and make it easier for them to take out loans. It’s a bill ones – skyrocketing insurance premiums, competition from that’s paid for. It won’t add a dime to the deficit.” outsourcing companies that might pay a fraction of what you do Community banks with fewer than $10 billion in assets would for labor, and materials and environmental protection. And then have access to the new $30 billion fund to encourage lending there is still shaky economy. to small businesses. The new law combines the fund with Although staying on top of the tax code can be equally about $12 billion in tax breaks aimed at both large and small perplexing, knowing the incentives and tax breaks available to businesses. Those tax cuts include breaks for small restaurant small businesses can help minimize a lot of those headaches. owners and retail store owners who remodel or build stores. Erni Mann, a certified public accountant (CPA) with the Switzer Larger businesses also can benefit from the new law by more Group accounting firm and chief financial officer of Hubbard quickly recovering the costs of capital improvements through and Cravens Coffee and Tea Co., explains. depreciation. Additionally, the measure allows small-business “There’s always new legislation for tax reform and certain owners to deduct costs of health insurance for themselves and things change every year. Knowing what those changes are and their families from self-employment taxes for the 2010 tax utilizing them to your advantage can go a long way towards year. making your business as financially efficient as possible.” Although Mann, the accountant, recommends consulting with Small businesses should keep up with any recent changes a CPA before making any tax-related business decisions, she in the tax code, particularly those that could affect them. For offers a few tips to help turn the tax code from foe to friend: example, Congress and President Barack Obama approved the • Look at how you are categorizing deductions. In some cases, Small Business Jobs and Credit Act of 2010 (H.R. 5297), which labeling the same expense in a different way can make a big cuts taxes, provides more Small Business Administration impact on the bottom line. “One big area that small businesses (SBA) funding and eases credit for small businesses. The miss out on is defining an expense as a charity rather than legislation creates a $30 billion lending program and provides for business development,” says Mann. “While there are small businesses with $12 billion in tax breaks, including more restrictions on charitable deductions for all businesses, you generous write-offs for equipment purchases. can deduct business development expenses dollar for dollar. In “Reinvigorating our economy in the short run and rebuilding some cases they overlap, and this can be a huge tax advantage. it over the long term is not a one-step process,” Obama said For example, I contributed to the Indiana Sports Corporation –
38 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com “Your tax rate a non-profit – and defined it as business development can change by up to instead of charity because it allowed me to meet new people and generate new business. If this is the 25 percent based on purpose of your contribution, then it definitely pays to categorize it that way.” how your business is • With gas prices unlikely to go down anytime soon, it is a good idea to know the ins and outs of the mileage deduction. According to Mann, if you take a drive for defined and how business-related reasons and also run a personal errand, you can still write it off on your taxes. For instance, if the owner is paid.” an entrepreneur has to make a bank deposit and pick up the kids from soccer practice, he or she can write off the trip minus whatever additional mileage it takes to get to the field. If the practice is on the way, then the entire drive is deductible. • Make sure that the business is structured the right way. “Your tax rate can change by up to 25 percent, based on how your business is defined and how the owner is paid,” explains Mann. “Depending on what your business is, it can make a big difference if the owner is reported as a sole practitioner, partner or corporate owner. This takes working jointly with an attorney and a CPA, because it takes an attorney to set up the entity and a CPA to figure out the best tax benefits.” It may not be a surprise to most that meals and entertainment are both a good way to attract potential clients and are tax-deductible. However, according to Mann, this is one tax area that small businesses frequently miss. “A lot of people don’t know what can be defined as an entertainment expense,” she said. “It isn’t necessarily just the traditional round of golf. It can be any number of things – ladies going to the spa, guys going to the game. The purpose for coming together is more important than the activity.” A general rule of thumb is that if the focus is on generating additional business opportunities, it can be deducted. It is advantageous to become a certified minority or woman-owned business enterprise (MBE or WBE) for multiple reasons. One is that entities that do government work must use a certain percentage of MBEs and WBEs. For big projects, such as the recently finished state of the art Indianapolis International Airport, this guarantees that hundreds of millions of dollars must go to MBEs and WBEs. There are also several grants dedicated to MBEs and WBEs, as well as special considerations given for obtaining business- related loans. To learn more about the advantage of certification, visit the Minority Business Development Agency online at www.mbda.gov.
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42 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 43 She also attended art festivals and cultural events and set up samples of her gourmet treats to share. Subsequently, the popularity of her products began to grow. Gower had Best Chocolates In Town certified by the city and the state and received lucrative contracts with casinos in Indiana. “That was a wonderful, yet challenging spurt of growth for Best Chocolate,” recalls Gower. “We supplied the casinos with specialty chocolates to put in their VIP packets and their gift shops. The orders were coming in so fast we could barely keep up. The casinos wanted lower prices and larger shipments. Specialty chocolates are not mass produced Best Female like manufactured candies. I had to make some tough choices and narrow my customer base. Best Chocolate in Town pieces range Cathy Brand has been making from 85 cents to $2 per piece. This is very different than the Mars or sweet treats since she was in grade Hershey discount of two-for-a-dollar.” hocolatiers school. Her company, DeBrand Fine One of the most successful African-American chocolatiers in the C By D.P. Morton Chocolates in Fort Wayne, produces Midwest is Jacquelyne Chesser, sole proprietor of Goody Gourmet’s. chocolates and other goodies. Chesser worked in corporate America for years as a finance executive before she discovered her knack for creating chocolate rom custom-made chocolate bars for Donald Trump and covered cookies, popcorn and homemade candies and sweets. “My family and friends have been super supportive – but specialized truffles for Princess Haya in Dubai to Indy’s I was never able to find a professional mentor with eclectic cultural trail on Mass Ave., Indiana’s Female experience in the confectionary arts to mentor me. As an African-American female, I was very much alone Chocolatiers make the best confectionery treats and are known for in my quest to launch this business – no one in my some of the best chocolates in the world circle had done it before.” Chesser reached out to her spiritual mentor and church pastor. He had a keen business sense and was Cathy Brand of DeBrand Fine and continually meets orders of custom adolescent and had a high-pitched girly able to steer her in the right direction. “Turns out as Chocolates in Fort Wayne launched made Trump Bars for the Donald Trump voice well into my 20s.” much as I loved making chocolate, the customers in her chocolate company in 1987. “I had organization. Additionally, she had Gower laughs as she recalls the kind, already been making candy since I was the opportunity to study the business yet condescending pat on the head she this area love my gourmet popcorn even more.” 8-years-old,” says Brand. “My mother of confectionary art extensively while would get from many more experienced “I was a 56-year-old waitress looking for a fun had a confectionary business and as a traveling and training in the U.S., Canada business owners who would not take her hobby,” recalls Kathy Logsdon of Kathy’s Kandies young girl I experimented with all kinds and Europe. seriously. She eventually joined Business on Main Street in Lafayette, Ind. “A couple of girls of confectionary candies. One of my first Best Chocolate in Town owner Elizabeth Networking International and the Lacey I worked with encouraged me to get started, and I specialties was candy necklaces for my Gower had a different set of experiences. Leadership Association, where she told myself, ‘I think I can do that.’ Before I knew it I elementary school friends.” “It took years before I could even get learned how to break into the “Good ol’ was in my kitchen selling more than 400-pounds of Brand says by the time she got to high people to return my calls,” says boys” network. chocolate a year,” laughs Logsdon when she thinks school, she was already an expert in Gower of her early start-up back on the pressure to formally incorporate her wedding cake décor and created delicious days in 1997. “Part of business. “I quickly set-up shop and usually work cakes for weddings in the Fort Wayne the problem was 18-hours-a-day, seven-days-a-week.” area. “Being a woman-owned enterprise that I looked has never presented any challenges for like a Logsdon has no equipment and makes everything by me. I know I’ve been blessed. I grew up young hand. She still finds chocolate making fun and enjoys watching my father support my mother as being challenged when putting her artistic skills to she managed her business. He encouraged use. “I can put designs and create the shapes of almost her and never treated her as a subordinate. any kind of chocolate candy I imagine. When I see My husband is the same way.” specialty chocolates in catalogues or books it presents Brand recently filled an order of a challenge to me to design something even better,” 500 boxes of truffles for Princess she says. Haya Bint Al Hussein of Dubai Sales increased by 30 percent when Logsdon found that keeping something new in the store motivated her
44 44INDIANA44 INDIANAINDIANA MINORITY MINORITYMINORITY BUSINESS BUSINESSBUSINESS MAGAZINE MAGAZINEMAGAZINE FOURTHFIRSTFOURTHFIRST QUARTER QUARTERQUARTER QUARTER ’11 ‘10 ‘10 ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com FIRSTFOURTHFIRST QUARTER QUARTER ’11 ‘10’11 INDIANA INDIANAMINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE45 45 customers to not only buy their “usual” favorite, but to add her new specialty chocolates to their order as well. Kathy’s Kandies gets steady orders from Purdue University because of their commitment to “buy local.” Logsdon says, “I think I got started at just the right time and place. Most entrepreneurs are in their 60s when they get started, Logsdon adds. “And with the support of Purdue University and the community, I have become a success. I am lucky to have found something I love and I know I’ll never get bored.” With the sweet success of chocolate comes the bitter issues of dealing with chocolate distributors and African cocoa plantations who exploit humans for chocolate. According to the International Labor Organization, 80 percent of the Best Chocolate In Town owner Elizabeth Jacquelyne Chesser sells cookies, world’s chocolate is coming out of West Gower used to give away samples of her flavored popcorn and chocolate at her Africa, where deplorable work conditions chocolate at cultural events. store, Goody Gourmet’s. are imposed upon nearly 200,000 enslaved children. the National Chocolate Manufacturers Chocolate in South America – where they The chocolatiers featured in this Association that are helping to resolve only do business with cocoa plantations article support organizations like the these issues. Gower, of Best Chocolate that have fair labor practices. National Confectioners Association and in Town, says, “I only buy from Gyttard
46 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 47 from last year – who support us and enable us to better serve our members,” says Shew. Some of the partners include Eli Lily, the NCAA, Cummins Inc. and Veolia Water, as well as affiliates and sponsors. Although NAWBO is a non-partisan organization, the chapter also has found continued support in the political arena. Indiana Lt. Gov. Becky Skillman is a huge advocate. Female As for minorities and women looking to start or grow their NAWBO businesses, both Shew and Montgomery agree that preparation and determination are important factors. “You’ve got to follow your dreams, and what you’re most Entrepreneurship passionate about,” says Montgomery. This is especially true for ‘serial entrepreneurs’ – individuals who invest in the ‘what’s in’ and ‘most popular’ at any given time,” she says. Premier women’s Because change is constant in business, aspirants and women/ minority business owners should embrace it, and look for ways to business organization grow their business. “You need to be willing to evolve, and be promotes connections open to changes,” Shew says. For more information on NAWBO-Indianapolis, visit the and community chapter’s website at: www.nawboindy.org By LaToya Black For more than 30 years, the National Association of Women Business Owners (NAWBO) has provided a professional and diverse marketplace of ideas, educational development, and networking events that foster entrepreneurial interest and success. Women from all walks of life and experiences join the organization in hopes of connecting with other like- minded business women, give and receive invaluable advice, and establish business partnerships. The Indianapolis chapter of NAWBO mirrors that of its have garnered positive feedback and national attention. In national organization. With more than 230 members and 18 March, the chapter hosted the organization’s first Midwest women on the board of directors, the statewide chapter is the regional summit and special luncheon at the Conrad in fourth largest of 80 chapters across the nation. Its members downtown Indianapolis. The group not only got a chance to provide nearly every type of service known in the greater showcase itself – as Indianapolis is being considered to host Indianapolis area, including accounting, legal, marketing, and its National NAWBO Convention – but members were able information technology, and are highly recognized and active to network with other women business owners in in their businesses and communities. neighboring states and participate in discussions led by key But, what makes this women’s only organization so women leaders. Such leaders included Billie Dragoo of different from the countless others that exist? Indianapolis, who is a national board member, and other “We not only seek to help our members, but we build a speakers and facilitators. Attendees received information spirit of community and support,” says Judy Montgomery, on access to women’s capital, job growth, and other related president of NAWBO-Indianapolis. Montgomery, who is women-in-business issues. president of VTI Contracting, joined the organization in 1998 Among signature events are the NAWBO-Indianapolis’ and eventually became a board member. Since then, the annual corporate mixers and the Circle for Learning and Shelbyville native has served in almost every executive Networking, which provide opportunities for mentoring, position and enjoys the bond that exists between the women. business development, and contracts/procurement. In April Montgomery credits the chapter’s strong presence in the city 2011, the chapter plans to host its first “Connections at Sea” to the success of its growing membership and programs. cruise to the Bahamas for members only, and form more NAWBO-Indianapolis Executive Director Stacey Shew opportunities for students interested in business to grow wholeheartedly agrees. through an internship program. “It’s about building lasting business and personal Currently, Shew and Montgomery are focused on relationships.” Shew hopes that aspiring and current women growing and retaining their membership, and establishing business owners can appreciate the quality of leadership that relationships with more corporate partners that have played the organization boasts, and support NAWBO-Indianapolis in a huge role in helping the chapter push its mission and its many initiatives to sustain and promote women. objective for women and minority business owners. “We The organization has already sponsored major events that already have 49 wonderful corporate partners – up four
48 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 49 Betsy Greene Deborah Oatts Anita Sherman Partner, Greene and Shultz President and CEO, Managing Partner, Greenwalt CPAs Transcending Indianapolis Bloomington Nubian Construction Group Indianapolis Betsy Greene has led a dedicated career towards Always the consummate professional, Business In a male dominated profession, upholding Indiana’s law. She Deborah Oatts’ career is what many might Anita Sherman is an avant-garde A look at four Hoosier women received her Bachelor of Arts consider less traditional for a woman. and ambitions professional that has and Juris Doctor degrees from Deborah Oatts is president and CEO of made her a managing partner of excelling in various fields Indiana University and was Nubian Construction Group, a construction Greenwalt CPAs. Her appointment admitted to the Indiana State management, tri-axle trucking and outreach By Jessica Williams-Gibson makes Greenwalt the largest Indiana- Bar in 1982. She has practiced compliance program management company based CPA firm to be led by a female before the U.S. Supreme Court, headquartered in Indianapolis. Nubian managing partner. U.S. Seventh Circuit Court of Construction Group is a certified Woman Women are continuously breaking barriers in multifarious Sherman has worked tirelessly and Appeals, U.S. Sixth Circuit Court, and U.S. District Business Enterprise (WBE), Minority fearlessly to reach such heights. She graduated with fields of business. Their fortitude, experience and prowess Court for the Northern and Southern districts of Business Enterprise (MBE) and Disadvantaged Business a Bachelor of Arts in accounting from Manchester have given way to many women shattering the glass ceiling Indiana. Enterprise (DBE) in the state of Indiana. College in 1979. She joined Greenwalt CPAs as a Greene’s career steadily progressed in Monroe Oatts’ previous posts include founding Nubian Transport and primed to play hardball in areas of business that are manager in 1985 and became a partner four years later. County, where she joined Nunn and Kelley Law Management in 1994, after a career at Eli Lilly and Co. She The Pennsylvania native went on to become the still considered boys clubs. The Indiana Minority Business Office in 1988 and was a partner from 1990 until also served as chief financial officer and vice president of director in charge of audit and other assurance services Magazine salutes all Hoosier women during the month of tapping into her entrepreneurial spirit to start her human resources for Oatts Trucking Co., a family-owned for Greenwalt, and in September 2010 was named own firm in 2005. business established during the mid 1980s. March - Women’s History Month - and takes an inside look president and managing partner. Greene and Schultz Trial Lawyers represents Oatts’ leadership, vision and professional experience has She is a member of the American Institute of Certified at women who are excelling in their field. those injured or killed by negligence. Greene has made Nubian Construction Group one of the most successful Public Accountants (AICPA) and the Indiana CPA personally tried more than 90 jury trials in her of its kind in Indianapolis. This success includes projects Mayor’s Office and 15 financial Society. She currently serves on the governing council Carol Braden-Clarke career. She is a member of the Monroe County, for the Indiana Department of Transportation and the city of institutions in an initiative called Bank of the AICPA future issues task force and has chaired President, Morgan County, Indiana State and Seventh Indianapolis. On Evansville, a program designed to numerous committees of CPA Associates International. United Way of Southwestern Indiana Circuit Bar associations; Indiana Trial Lawyers As one of the most highly anticipated and coveted projects increase financial literacy. Sherman’s accomplishments have garnered her Evansville Association; and the American Association for in the state, Nubian joined the New Indianapolis Airport Braden-Clarke also ensures the public numerous awards, such as the Public Service Award Carol Braden- Justice, among other justice organizations. Landside Construction Management Team as a WBE associate that the United Way is responsive to from the Indiana CPA Society, the Public Service Clarke began her Greene also is the past president of the Indiana construction manager and economic outreach consultant. Oatts’ the needs of the community through Award from the American Institute of CPAs and was stalwart career as American Board of Trial Advocates, Indiana company also was named construction manager of the Turner- the agency’s providing of assistance to named one of the Top 100 Most Influential Practitioners a television news Chapter (2005), and past president of the Monroe Trotter joint venture team to provide construction management the local 211 information and referral by CPA Magazine. In 2010, Sherman received photographer for County Bar Association. services at the Indianapolis Airport for capital improvement service, which connects people to basic Manchester College’s Alumni Honor Award. seven years. Her Greene has been inducted into the Indiana Trial projects. needs such as food, housing, and utility Sherman has defied odds amongst others in her field career focus shifted Lawyers Association’s College of Fellows and is Oatts’ business finesse put her in a prime position to become assistance. but it’s her work outside of the office that paid off for when she served as an emeritus director of the Indiana Trial Lawyers the Minority and Women Business Enterprise outreach Braden-Clarke’s post allows her her. If she’s not volunteering her time to the United Way, a campaign director Board of Directors. She thrived in both the manager/partner for the Indiana Convention Center phase five to serve the community daily in the Indiana Arts Council or her alma mater, Sherman for nine years at courtroom and classroom. Greene has worked as an project construction management team led by the Shiel-Sexton ways that many cannot, and she still is being a role model to young professional women. She a United Way branch in Columbus, adjunct professor at the Indiana University School and Powers and Sons joint venture. manages to dedicate much of her time formed Greenwalt CPAs internal mentoring program, Ohio. In 1999, Braden-Clarke became of Law, where she taught trial advocacy. In 2009, The Indiana Wesleyan University graduate also is a leader to various causes in the Evansville developed the firm’s “best practices” for mentoring staff president of the United Way of Greene joined the faculty of the Trial Lawyers in the community. She is a board member of the Indianapolis area. She currently co-chairs the and is currently mentoring two female managers on the Southwestern Indiana, which serves College and is a member of its board of directors. Black Chamber of Commerce; the National Association of School Community Council Steering staff. Greene approaches her job with purpose, which Women Business Owners, Indianapolis Chapter; and the Vanderburgh, Spencer and Warrick Committee, serves on the mayor’s is evident by her position on the board of directors Martindale-Brightwood Community Development Corp. She counties. education roundtable, homeless of the Trial Lawyers College, a national nonprofit is also active with the Conference of Minority Transportation Under the Eastern Illinois University commission, Affordable Housing organization dedicated to training lawyers how to Officials, and the Indianapolis Circle City Links. graduate’s leadership, the United Taskforce, Urban League study represent and obtain justice for the poor, injured and In addition, Oatts’ personal platform encompasses youth Way of Southwestern Indiana has committee, women’s equality day voiceless. issues and helping the underserved. Educating youth and maintained a clear vision of working to committee and is a member of the The attorney’s colleagues have touted her success helping women fulfill their personal and professional improve lives by focusing its resources Rotary Club of Evansville. as an attorney. Greene was named an Indiana aspirations are also is passion of hers. on education, income and health. The Eastern Illinois University “Super Lawyer” by Law and Politics Magazine. Oatts’ community service includes support of the ACE Mentor This manifests itself in the Early graduate also is one of three committee She was also amongst the top five percent of Program; Oasis of Hope Dollars for Scholars; and the Center Childhood Developmental Coalition, members representing Evansville in practicing Indiana attorneys in a peer review and for Leadership Development. She has been recognized for which partners with the community Washington D.C for the America’s evaluation process, and is continuously named to her community service with numerous awards, such as the to help prepare children to enter Promise 100 Best Cities for Youth that list. In 2007 and 2008, she was selected as a Indiana Black Expo Inc. Governor’s Award for Business and school ready to learn. United Way Award. She has chaired the United Top 50 attorney in the state of Indiana by the same Entrepreneurship in 2008 and the Madame C.J. Walker Award of Southwestern Indiana has also Way Crossroads Conference and magazine. in 2010. partnered with the Internal Revenue has been a presenter at United Way In her spare time, the wife and mother of two Oatts is an active member of Oasis of Hope Baptist Church. Service to offer volunteer income tax conferences and the National Coalition daughters has run in 13 half marathons and three She is married to Nathan Oatts Sr. and is the mother of three assistance to help Southern Indiana of Community Schools Conference and full marathons, the most recent being in Chicago in adult children and six grandchildren. families with free tax preparation. the Urban School Conference. Other financial measures includes October 2010. collaborating with the Evansville
50 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.comwww.IndianaMinorityBusinessMagazine.com FIRST FIRSTQUARTER QUARTER ’11 ’11 INDIANA INDIANA MINORITY MINORITY BUSINESS BUSINESS MAGAZINE MAGAZINE51 51 What’s with the No kidding: Attitude! Attitude! Attitude? A Green prison By Joyce Kelly By Kelsey Kauffman
Putnamville, a medium security prison composting program. All food scraps trash haulers. (Callahan notes that boiler near Greencastle, Ind., has undergone are composted, of course, but so is waste is not an incinerator but instead will “Which will be more valuable to you accomplished people. His words became my personal doctrine: a metamorphosis over the past decade. from the horses, human sludge waste only burn non-painted, untreated wood as you enter the business world, your A classic book that underscores the “Whatever the mind of man can conceive What was once one of the most troubled from the prison’s waste water treatment used in construction.) Meanwhile, the prisons in the state has become, at plant, leaves, plants and ground-up steam distribution system throughout intelligence, your connections or your importance of the tendency and orientation and believe, it can achieve,” and “Truly, least in one regard, a national model. wood waste from storm clean-up at the the facility has been upgraded to attitude?” a professor asked a class of of the mind like no other is Think and Grow thoughts are things, and powerful things Last month, the Hoosier prison and surrounding communities. achieve the highest level of efficiency. restless, ambitious college seniors one day Rich by Napoleon Hill. First published at that when they’re mixed with Environmental Council, the pre-eminent Long rows of decomposing compost In the first two years, the biomass boiler shortly before graduation. in 1937, more than 60 million copies of definiteness of purpose, persistence and environmental organization in Indiana, are carefully turned and monitored by a has saved the prison $1.25 million. Looking around for a showing of hands, the book have been sold worldwide. For the burning desire for their translation awarded Putnamville its top honor: crew of inmates until they become high- Putnamville is not the only green prison. he continued, “How many of you believe his book, Hill interviewed hundreds of into riches and other material objects.” Environmental Organization of the Year. grade pure compost, which is used in the Washington state is the national leader your intelligence is what matters most to successful men, including Henry Ford, During graduate school, I pictured A green prison? As counter-intuitive as prison’s greenhouses, state war memorial with many of its buildings Leadership an employer?” Theodore Roosevelt, Woodrow Wilson, myself as a successful writer. Later, I it might seem, Putnamville has become flower beds and other state institutions. in Energy and Environmental Design- A good number of students thrust Thomas Edison and John D. Rockefeller. worked as a journalist at several a leader in recycling, composting, water With a goal of zero waste going into certified, a full-time prison sustainability their hands into the air. He queried next It took him more than 20 years to research newspapers, including the Indianapolis and energy conservation, bio-fuels, and landfills, all cardboard, plastics (soft and director, and a host of sustainability a host of other earth-friendly initiatives hard), aluminum cans, and paper from projects emphasizing prisoner involvement about connections. Would prospective the characteristics of the successful men Star-News. Invoking a can-do attitude, I and, in the process, is saving taxpayers Putnamville and other prisons around the and initiative. Other prisons scattered employers give students jobs because they and determine what catapulted them to was able to author seven paperback books hundreds of thousands of dollars state are baled and sold. Metals are sorted, throughout the nation have developed knew the students’ parents or neighbors? such greatness. during the past decade. When I lost my annually. Putnamville also illustrates an separated, and prepared for salvage, before environmentally-friendly practices, Quite a few students raised their hands. Hill then devised 13 universal principles position as magazine staff writer due to interesting phenomenon: some of the best they, too, are sold. Items like Styrofoam usually in an effort to cut budgets, but But what about your attitude, the professor that he believed could inspire any person downsizing, I again reflected on Hill’s environmental initiatives are currently that cannot be recycled are being phased often with considerable enthusiasm and wanted to know? Will your attitude – your toward a richer life. They are desire, faith, teaching. coming from “top-down organizations” out. That is good for the environment, support by staff and inmates for the outlook and disposition – help you most in auto suggestion (feeding one’s mind He said, “Do not wait; the time will like the military and prisons, not but also good for the prison’s bottom- goals of reducing greenhouse emissions getting your foot in the door and staying? positive messages), specialized never be just right. Start where you stand, institutions one normally thinks of as line. In two years, the sale of recyclable and protecting the environment. A few students said attitude mattered knowledge, imagination, organized and work with whatever tools you may part of the environmental movement. items has netted $150,000, while landfill Top-down organizations like prisons most. It was with them the professor planning of one’s goals, decision, have at your command, and better tools For its first 70 years, Putnamville was costs have plummeted by $70,000. and the military enjoy considerable a minimum-security prison farm with a Most institutions today recycle, but advantages in shifting to sustainable agreed. Attitude. Attitude. Attitude. He persistence, mastermind (working will be found as you go along.” large dairy and several thousand acres of rarely to the extent that Putnamville does practices. They can, after all, order their wrote it several times on the chalkboard. together with a dedicated group of people I saw what could have been the orchards and gardens maintained by the it. Partners in this effort are teams of members to put recyclables and food scraps Then he turned around to discuss with who share your goal), the mystery of sex misfortune of unemployment as an inmates. In the 1980s, it was transformed inmates working in the housing units and in the right bins and turn off lights. They the soon-to-be members of the real world mutation (having someone for mutual opportunity to do something different. I into a traditional medium security prison in the recycling center, many of whom are have plenty of manpower to undertake the importance of their sheer will and love and support), the subconscious mind, started a publishing company. Recently, with few inmates allowed outside of the enrolled in a U.S. Department of Labor unpleasant tasks such as sorting through desire to do well. When you consider whereby one is able to visualize a an entrepreneurial associate asked me to concrete heart of the prison. Over the past apprenticeship program through which garbage. Each prison and military base is the workforce, he said, there are plenty successful goal, and, maximizing the use be a founding board member for his few years, however, Putnamville has begun they will earn recycling certification. a small city, with its own energy, water and of intelligent people there, and there are of one’s brain. Hill theorized that once a national organization, the Republic to shift back toward its roots. The most According to physical plant director waste systems, and economies of scale. many people with connections. But the person masters the 12 principles, he Foundation, which mentors teachers and obvious signs are a program to rehabilitate Michael Callahan, “We have empowered Changes in policy need not be aired with most successful people in any walk of achieves a new wisdom, or rather, the develops urban student leaders. retired race horses and the razing of an old, them to get on board with this. They residents, nor votes taken. In addition unused building on the main compound, are motivated and enthusiastic.” to these advantages in implementing life are those with the good attitude, he sixth sense. Today, as I help to lead the foundation, I which will make space for a garden. Putnamville also has succeeded in sustainable policies, such institutions maintained, those who desire success and It was about five years after my recall my professor’s lecture about Less visible, but just as important, dramatically reducing water and electricity also have the opportunity to reach out to are willing to work hard for it. professor’s lecture that I learned who attitude. I, again, reflect on how Hill’s more and more acres at the prison use. All lighting fixtures throughout two groups of individuals not normally It was many years ago that I was a Napoleon Hill was. I viewed his teachings corroborate the instructor’s are being planted each year in natural the facility have been retrofitted or thought to be part of the environmental student in that professor’s class. However, philosophies as an extension of the views. And I know that my own attitude wild flowers. The seeds are used by replaced and all water faucets, shower movement – soldiers and prisoners. I remember the lesson as clearly as if it professor’s. I was immediately attracted is one of gratitude for having been Indiana Department of Transportation heads, urinals, and toilets have been Of course, the only way to truly lessen were taught to me yesterday. I had believed to Hill’s way of thinking and have since exposed to such positive and powerful (IDOT) for planting along roadsides equipped with water saving devices. the environmental impact of prisons prior to the lecture that intelligence relied on the principles of Think and thinking. and rest parks. Wild flowers not only The prison is now saving a quarter would be to build – and fill – fewer mattered most of all. Over the years, I Grow Rich to inspire my personal and beautify highways and interstates, of a million gallons of water per day. of them. In the meantime, it is fitting have come to believe that while a number business life. In applying to graduate Kelly is an author, publisher and they also reduce the need for mowing, Until a few years ago, the prison was to applaud the work of the men and which in turn decreases greenhouse heated with natural gas and fuel oil. A women of Putnamville prison, Indiana’s of factors are necessary for success, it school, I recalled Hill’s teachings and founding board member for the Republic emissions and saves the state money. newly installed biomass boiler produces Environmental Organization of the Year. is the winning attitude that is the most prepared my essays and sat for my Foundation in Chicago. Several years ago, under the inspired steam all year round from scraps left over common denominator among happy and interviews believing in my goals. leadership of staff member Bob Dixon, from the prison’s pallet shop operation Kauffman is an instructor at Depaul the prison embarked on an ambitious and other waste wood supplied by local University in Greencastle.
52 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 53 Health care reform COMMUNITY ADVERTISING and electronic time from months to weeks. NMHIC was recently awarded a contract, in collaboration with the Centers for Disease Control and health records Prevention, to enable electronic reporting of immunization records to the New Mexico By Aleta Hodge immunization registry. Decades ago in the banking industry, there were many hurdles such as competitor banks did not want to: (1) share customer account data, (2) One of the most significant technological advances of outdated, manual systems. Every year, there are 1.5 million invest in expensive capital equipment and (3) train health care reform is electronic health records (EHR). victims of hospital errors and 7,000 people in the U.S. die employees on the new technology. The same types EHR was enacted by the passage of two laws, Health from medication errors. EHR will also help prevent patient of obstacles exist for EHR. One of the Information Technology for Economic and Clinical Health misuse of the health care system by curtailing fraud and problems, which is currently being Act or HITECH in 2009, and the Health Care and abuse activities such as “doctor shopping” to acquire additional resolved, are new state health insurance Education Reconciliation Act in 2010. prescriptions for pain killers and the conversion of legal drugs portability and accountability action rules HITECH will enable technological health care reform. The to illegal drugs. regarding obtaining patient consent, enhanced transformation from the costly manual, time consuming This shift in technology is similar to the introduction of security and privacy of health data. State laws are paper-based record system to the cost effective and fast electronic record sharing of individual account data to enable different from the current federal laws. EHR system will drive down health care costs in America. banks to offer ATM services. Prior to electronic banking, There are more hurdles that still need to be EHR will allow more accurate and complete record keeping, customers had to do all of their transactions in person or by overcome, such as finding more local reduce redundancy and create more tools for physicians to mail, mostly at local banks in paper and there were delays community partners willing to invest after make better and quicker health care decisions. in fund availability due to the paper-based system. federal seed money has been used. In addition, more The ultimate goals are for the health care industry to In 2004, New Mexico took a leadership role with the philanthropic grants and more incentives are undergo continuous improvement like other industries creation of the New Mexico Health Information Collaborative needed for small and rural physician practices (automotive with Ford and Toyota and electronic with (NMHIC) using federal funding and community matching to afford the HIE data transformation. Motorola) to achieve cost savings, improve quality and funds. The purpose was to create one of the first Health For more information on the Medicare and patient safety. Information Exchanges (HIE) to connect doctors to electronic Medicaid EHR Incentive programs and health patient information located in different medical care information technology, see: organizations across the community. This was accomplished http://www.cms.gov/EHRIncentivePrograms/ Under the current paper-based system, http://healthit.hhs.gov/portal/server.pt/community/ a patient has to: through a secure, web-based portal that replaced communication by phone, mail or fax. healthit_hhs_gov__policy_meetings/1813#Upcoming • Obtain his/her previous health history records from In 2009, New Mexico Gov. Bill Richardson designated There will be many opportunities for multiple physicians, hospitals and laboratories (a very difficult NMHIC as the state’s HIE for federal stimulus money. entrepreneurs and small businesses to assist and time consuming process). Richardson said, “New Mexico is a frontrunner in the use regional HIEs, small and rural medical practices practices. A wide variety of jobs (medical • Write his or her health history for each new physician, such of health information technology and I see the adoption of coders, computer programmers, computer as referrals to specialists and each new entry into a hospital. electronic medical records and health information exchanges as cornerstones in my vision of health care reform.” consultants and computer security positions) • Rely on the patient’s mental capacity (when involved in an NMHIC has continued to expand by developing interfaces will be created. Job creation and economic emergency, such as after a serious head injury). to health care data providers’ clinical systems throughout the benefits will accrue to each state’s citizens and • Endure expensive, redundant testing such as repeat tests state. The first production pilot began with the New Mexico move states closer to the goal of quality (blood, urine, MRI and X-rays). Cancer Center at the end of 2010. A Social Security health care for all at affordable prices, Interested in placing an ad in the Administration project has developed the technology to send especially to those living in rural areas and • Suffer the consequences from incomplete and illegible those whose health is most at risk. Indiana Minority Business Magazine? health records, such as misspelled names of prescription EHRs from health providers, with patient authorization, drugs. to the SSA to streamline the processing of disability claim requests. Hodge is an Indianapolis professional medical Patient safety is an important benefit of EHR. Medical The goal is to reduce the disability claim processing writer who is currently on assignment in St. Call 1.317.924.5143 errors are a serious and expensive consequence of using Louis, Ill. for more information. 54 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 55 Indiana University’s African-American Arts Institute presents its annual “A Potpourri of Arts in the African-American Tradition.” Potpourri was created to bring together a diverse range of African- American performace styles. Pictured are the African American Choral Ensemble, IU Soul Revue and the African-Amerian Dance Company.
Former Secretary of State Madeleine Albright visits the Indianapolis Museum of Art for an exclusive media tour of “Read My Pins: The Madeleine Albright Collection.” Some of Albright’s unique pins are associated with important world events, others were gifts from international leaders or close friends.
Evansville professionals enjoy the day at Eagle Valley golf course for the Southern District Golf Outing.
Carlos J. Ovando is named the 2010 recipient of Indiana resident, Kanwal P. the Distinguished Latino Singh visits The Sikh Arts and Alumni Award by the La- Film Festival at the Dodge College of Film and Media tino Alumni Association, Arts at Chapman University in Mayor Ousmane Simaga (right) of Ségou, an affiliate group of the Orange, Calif. The festival was Mali travels to Indianapolis to meet Mayor Indiana University Alumni held to remind the community Gregory A. Ballard. Association. how far the Sikh American community has come in recent decades in its efforts to Gov. Mitch Daniels visits a manufacturing facility in Zhejiang Province, showcase the Sikh arts, culture, China in hopes of bringing educational, cultural and business and creativity in the U.S. 56 INDIANA MINORITY BUSINESS MAGAZINEopportunities FIRST to QUARTER Indiana. ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 57 58 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com www.IndianaMinorityBusinessMagazine.com FIRST QUARTER ’11 INDIANA MINORITY BUSINESS MAGAZINE 5959 60 INDIANA MINORITY BUSINESS MAGAZINE FIRST QUARTER ’11 www.IndianaMinorityBusinessMagazine.com