The State of the Specialty Food Industry 2017 Definitions and Brand Examples of Product Segments The following 61 segments have been selected for inclusion in this year’s “State of the Specialty Food Industry” research. The segments chosen represent a large portion of the overall market, and while not exhaustive, are deemed to present a representative view of the market as a whole.

Following are examples of types of products and brands defining each segment. For more information, or to download a

Summary Report or Full Report, visit www.specialtyfood.com/stateindustry2017.

Appetizers & Snacks (Frozen) Products: Organic and premium natural brands only. Natural Standards: Amy’s Kitchen, Glutenfreedas, Health is Wealth Specialty: California Pizza Kitchen, El Charrito, Nancy’s Specialties

Baby Food Products: All organic and specialty packaged baby food and juices. Natural Standards: Earth’s Best, Happy Baby, Plum Organics Specialty: Apple and Eve, Hot Kid, Familia

Baking Mixes, Ingredients, Flours Products: All gourmet, ethnic, and natural brands. Natural Standards: Bob’s Red Mill, Pamela’s, Sunspire, Arrowhead Mills Specialty: Ghirardelli, King Arthur, No Pudge, E Guittard

Beans, Grains, Rice (Shelf-Stable, Dry) Products: Gourmet and ethnic rice, rice mixes, couscous, beans, and grains. Natural Standards: Lundberg, Ancient Harvest, Arrowhead Mills, Woodstock Farms Specialty: Riceselect, Goya, Nishiki, Royal

Bread & Baked Goods Products: Artisan breads, baked goods, scones, and muffins (primarily fresh, though frozen items are also included). Natural Standards: Rudi’s Organic, Food For Life, French Meadow Specialty: La Brea, Masada Bakery, Just Desserts, Tumaros

Breakfast Foods (Frozen) Products: Organic premium and ethnic brands. Natural Brands: Vans, Nature’s Path, Amy’s Kitchen Specialty: Golden, Ratners, De Wafelbakkers

Chocolate & Other Confectionery Products: Gourmet candy, ethnic candy, and chocolate. Natural Standards: Green and Blacks, Endangered Species, Dagoba, Stretch Island Specialty: Lake Champlain, Lindt, Divine, Blanxart

Soda & Carbonated Beverages Products: Gourmet, ethnic, and natural sodas. Also includes sparkling non-alcoholic juices or celebration drinks. Natural Standards: Reed’s Ginger Brew, Zevia, Blue Sky, RW Knudsen Specialty: Boylan, San Pellegrino, Orangina, Jarritos

Cheese & Plant-Based Cheese Products: Cheese and cheese alternatives (non-dairy). Natural Standards: Organic Valley, Horizon, Tofutti, Applegate Farms Specialty: Tillamook, Cabot, Athenos, Laughing Cow

Chips, Pretzels, Snacks Products: Chips, pretzels, pita chips, and individual snacks. Natural Standards: Kettle Foods, Garden of Eatin, Terra Chips, Stacy’s Specialty: Food Should Taste Good, Snyder’s of Hanover, Cape Cod, Xochitl Coffee & Hot Cocoa (Non-RTD) Products: Gourmet and premium whole bean and ground coffees sold in supermarkets. Does not include ready-to-drink coffee. Natural Standards: Equal Exchange, Vermont Coffee Company, Teecino, Mount Hagen Specialty: Peet’s Coffee, Caffe Sanora, Starbucks, Ghirardelli

Cold Cereals Products: Natural/organic, gourmet, and ethnic items. Natural Standards: Nature’s Path, Kashi, Barbara’s Bakery, Bear Naked Specialty: Familia, Weetabix, Heartland, Alpen

Condiments (Refrigerated) Products: Refrigerated dressings, relishes, pickles, and pickled and marinated vegetables. Natural Standards: Rejuvenative Foods, Follow Your Heart, Powerkraut Specialty: Cindy’s Kitchen, Boars Head, Bubbies

Condiments, Dressings, Marinades Products: Shelf-Stable condiments including mustard, mayonnaise, ketchup, (Shelf-Stable) marinades, soy sauces, and barbecue sauces. Natural Standards: Annie’s Naturals, Bragg, Thai Kitchen, Nasoya Specialty: Soy Vay, Chatham Village, Kikkoman, Lea and Perrins

Fruit Spreads, Jams, Jellies Products: Gourmet and ethnic items. Natural Standards: Crofters, Cascadian Farm, Eden Foods Specialty: Bonne Maman, Stonewall Kitchen, Dalmatia

Cookies & Snack Bars Products: Gourmet and ethnic items. Natural Standards: Newman’s Own Organics, Kashi, Back to Nature, Pamela’s Specialty: Almondina, Matt’s Cookies, Stella Doro, Walkers

Crackers & Crispbreads Products: Gourmet and ethnic items. Natural Standards: Blue Diamond Nut Thins, Back to Nature, Late July, Ak-Mak Specialty: Dr Kracker, Wasa, San-J, Carrs

Desserts (Frozen) Products: Gourmet ice creams—both organic and nonorganic, all gelatos, Italian ices. High-end (super-premium) specialty frozen desserts. Natural Standards: So Delicious Dairy Free, Stonyfield Farm, Tofutti, Julie’s Organic Specialty: Häagen-Dazs, Whole Fruit, Ciao Bella, Starbucks

Drink Mixes & Concentrates Products: Powdered drink mixes and drink mix concentrates Natural Standards: Vitamin Burst, Stur, Sylvan Meadows Specialty: Klass, Starbuck’s Coffee, Gold Kili

Eggs Products: Certified organic items, and premium items such as free-range and Omega-3 fatty acid-enhanced products. Specialty: Ben Robert’s Heritage Poultry, Farmer Jon, Handsome Brook Farm

Wellness Bars & Gels Products: Bars classified as “lifestyle and wellness” or “athletic bars.” Natural Standards: Lara Bar, Odwalla, Kashi, Organic Food Bar Specialty: Bartons, Brookside, Off The Farm

Entrées & Mixes (Shelf-Stable) Products: Includes grain-based, rice, couscous mixes, tabouli, pasta dishes, and macaroni and cheese. Also includes shelf-stable ethnic items. Natural Standards: Annie’s Homegrown, Annie Chun, Back to Nature, Lundberg Specialty: Near East, Simply Asia, A Taste of Thai, Goya Entrées (Refrigerated) Products: Refrigerated and prepared entrées, salads, appetizers, sandwiches, burritos, and sushi. Natural Standards: Macro Vegetarian, Awesome Foods, Karen and Sisters Specialty: Nikko, Shizen, AFC Sushi, Southern Tsunami

Fruit & Vegetables (Frozen) Products: Organic premium and ethnic brands. Natural Standards: Cascadian Farm, Woodstock Farms, Alexia, Sambazon Specialty: Wyman, Willamette Valley Fruit, Remlinger, Goya

Fruit & Vegetables (Shelf-Stable) Products: Gourmet, ethnic, and natural canned vegetables, beans and fruit. Also includes fruit sauces (e.g., apple sauce, etc). Natural Standards: Muir Glenn, Westbrae, Eden, Amy’s Kitchen Specialty: Wyman, Leroux Creek, Goya, Dei Fratelli

Functional Beverages (Shelf-Stable) Products: Functional beverages including energy drinks and sports beverages. Natural Standards: Amy and Brian, Vitococo, Steaz, Guru, Function Specialty: Goya, Coco Loto, Materva

Hot Cereals Products: Rolled oats, grits, farina, and other hot cereals (both instant and non-instant) from regional or imported producers, as well as premium natural companies with unique or unusual offerings. Natural Standards: Bob’s Red Mill, Kashi, Nature’s Path, Country Choice Organic Specialty: McCann’s, Old Wessex, Silver Palate, Vermont Morning

Jerky & Meat Snacks Products: Meat and plant-based jerkies and meat snacks Natural Standards: Tio Taco, Epic, Golden Valley Specialty: Old Wisconsin, Krave, World Kitchen

Juices (Shelf-Stable) Products: Premium natural and organic brands, and kosher brands. Natural Standards: RW Knudsen, Lakewood, Santa Cruz Organic, Bionaturae Specialty: Martinelli’s, Volcano, Looza, Kedem Tree Top

Juices & Beverages (Frozen) Products: Organic and premium natural brands only. Natural Standards: Cascadian Farm, Sno-Pac Specialty: Just Pikt, Goya

Juices & Functional Beverages Products: Super-premium fresh juices, as well as enhanced, functional drinks. (Refrigerated) Natural Standards: Odwalla, Naked Juice, Bossa Nova, GT Kombucha Specialty: Indian River Select, Zeiglers, Champlain Orchards, Florida’s Choice

Entrées (Lunch, Dinner) (Frozen) Products: Pizzas, soups, pasta, and vegetarian or meat entrées. Natural Standards: Amy’s Kitchen, Cascadian Farm, Glutino Specialty: Tandoor Chef, Vicolo, California Pizza Kitchen, Wolfgang Puck

Meat Alternatives (Frozen) Products: Organic and premium natural brands only. Natural Standards: Gardenburger, Turtle Island, Quorn Specialty: Dominex, Chez Gourmet

Meat Alternatives (Refrigerated) Products: Organic, natural, and gourmet/specialty brands. Natural Standards: Lightlife, Turtle Island, Yves Specialty: El Burrito, Friedas, El Monte Foods

Meat, Poultry, Seafood (Frozen) Products: Organic and premium natural brands only. Natural Standards: Applegate Farms, Diestel, Henry and Lisa’s Specialty: Boars Head, Columbus, Klements Meat, Poultry, Seafood (Shelf-Stable) Products: Gourmet and premium varieties of canned fish and shellfish, caviar, etc, both imported and domestic. Natural Standards: Natural Sea, Wild Planet, Deep Sea, Wild Catch Specialty: Crown Prince, Bela Olhao, Geisha, Reese

Milk Products: Organic, sheep, goat, and small craft creameries. Specialty: Valley View, Humboldt Creamery, Meyenberg

Plant-Based Milk & Creamer Products: Refrigerated non-dairy beverages that are soy, rice, (Refrigerated) nut, or grain based Natural Standards: Silk, Imagine Rice Dream, Organic Valley Specialty: Don Jose Foods, Cacique, Kineret

Plant-Based Milk & Creamer Products: Refrigerated non-dairy beverages that are soy, rice, nut, (Shelf-Stable) or grain based. Natural Standards: Blue Diamond Almond Breeze, Pacific Natural Foods, EdenSoy Specialty: Kikkoman Organic, Rio Grande, Yeos, Kikkoman Pearl

Nut & Seed Butters Products: Organic and natural brands of dried fruits, seeds, nuts, etc. Also includes ethnic foods such as dried seaweeds. Natural Standards: Maranatha, Artisana, Woodstock Farms Specialty: Joyva, Teddy Hall, Peloponnese

Nuts, Trail Mix, Dried Fruit Products: Organic and natural brands of dried fruits, seeds, nuts, etc. Also now includes Asian ethnic foods such as dried seaweed snacks. Natural Standards: Just Tomatoes, Eden Foods, Himalania, Sunridge Farms Specialty: Delightfully Turkish, San Joaquin, Poindexter Nut

Oils & Vinegars Products: Olive oil, flavored oil, sesame oil, and vinegars. Natural Standards: Spectrum Naturals, Bragg, Bionaturae, Newman’s Own Organics Specialty: Colavita, Lucini Italia, Genco Pomace, Bariani

Other Dairy & Plant-Based Items Products: Other dairy includes European and organic butters, imported and (Refrigerated) premium ricotta cheese, and crème fraîche. Natural Standards: Organic Valley, Horizon, Earth Balance, Organic Cow Specialty: Tillamook, Cabot, Kerrygold, Plugra

Pasta (Refrigerated) Products: Refrigerated pastas. (Does not include ready-to-eat). Natural Standards: Sea Tangle Noodle Company, Wildwood Natural Foods, Nasoya Specialty: House Foods, Giovanni Rana, Fortune, Sidaris

Pasta (Shelf-Stable) Products: Shelf-stable/dry pasta from natural, organic, gourmet, ethnic, and imported brands. Natural Standards: Bionaturae, Thai Kitchen, Deboles, Hodgson Mills Specialty: De Cecco, Da Vinci, Gia Russa, Racconto, Luigi Vitteli

Pickles, Olives (Shelf-Stable) Products: Gourmet and ethnic brands. Natural Standards: Mediterranean Organic, Native Forest, Santa Barbara Olive Specialty: La Costena, Divina, Hatch, Mezzetta

Desserts and Toppings (Shelf-Stable) Products: Gourmet and ethnic brands. Also includes syrups and toppings. Natural Standards: Zensoy, Ah!laska, Natural By Nature, Santa Cruz Organic Specialty: Oetker, Elyon, Fudge Fatale, Stonewall Kitchen Rice Cakes Products: All-natural brands of full-size and “mini” bite-size rice cakes. Natural Standards: Lundberg, Mothers, Real Foods Australia Specialty: Blooms, Paskesz, Pan Lourdes

Salsas & Dips (Refrigerated) Products: Salsas, dips, hummus, and baba gannoush. Natural Standards: Emerald Valley Kitchen, Blue Moose, Wildwood Natural Foods Specialty: Marzetti, Athenos, Tribe Hummus, Meza

Salsas & Dips (Shelf-Stable) Products: Salsas, dips, hummus, and baba gannoush. Natural Standards: Muir Glenn, Green Mountain Gringo, Amy’s Kitchen, Salpica Specialty: Dessert Pepper, Classico, Emeril’s, Herdez

Sauces (Pasta, Pizza) (Refrigerated) Products: Refrigerated pasta and pizza sauce. Natural Standards: Nonna Lenas, Blue Moose, Glaser Organic Farms Specialty: Cibo, Cucina Fresca, Karams, Basil Tops

Sauces (Pasta, Pizza) (Shelf-Stable) Products: Pastas and pizza sauce that do not require refrigeration prior to opening. Natural Standards: Muir Glen, Walnut Acres, Amy’s Kitchen Specialty: Raos Homemade, Lucini Italia, Enricos, Mezzetta

Seasonings Products: Spices, spice mixes (foil packets), baking flavors, and salt. Natural Standards: Frontier, Simply Organic, Spice Hunter, Redmond Specialty: Morton and Bassett, Celtic Sea, Goya, Emeril’s

Soup Products: Ready-to-serve soup, soup cups, soup mixes, and instant soups. Also includes miso, bouillon, and ramen-type items. Natural Standards: Pacific Natural Foods, Amy’s Kitchen, Health Valley, Imagine Foods Specialty: Wolfgang Puck, Bear Creek, Better than Bouillon, Simply Asia

Sweeteners Products: Pure maple syrups, honey, and alternative sweeteners such as agave, sucanat, turbinado. Natural Standards: Sweetleaf, Wholesome Sweeteners, Madhava, Florida Crystals Specialty: Andersons Maple Syrup, Kallas, Pioneer, Golden Blossom, Maple Grove Farms

Tea (Non-RTD) Products: All-natural brands, as well as premium and “exotic” varieties of packaged teas, including African Red (Rooibos), Mate from South America, etc. Also includes brands that offer specific imported varietals, such as Assam, oolong, gunpowder green. Natural Standards: Yogi Tea, Traditional Medicinals, Celestial Seasonings, Choice Organic Tea Specialty: Bigelow, Twinings, Taylors of Harrogate, Two Leaves Tea Company

Tea and Coffee (RTD) (Refrigerated) Products: All sizes of chilled ready-to-drink teas and coffees. Natural Standards: Bhakti Chai, Stumptown Coffee Roasters, Honest Tea Specialty: Lucky Jack, Uel Zing

Tea & Coffee (RTD) (Shelf-Stable) Products: All sizes of shelf stable ready-to-drink teas and coffees. Natural Standards: Honest Tea, Adina, Guayaki Specialty: Ito En, Starbucks Coffee, Tradewinds Tofu Products: Packaged plain and seasoned tofu. Natural Standards: Wildwood Natural Foods, Nasoya, Mori-Nu Specialty: House Foods, Melissa’s, Sun Luck

Water Products: Premium brands (e.g., Evian, Perrier, etc), as well as functional, enhanced waters that don’t contain artificial ingredients. Natural Standards: Ayalas Herbal Water, Metromint, Penta, Hint Specialty: San Pellegrino, Fiji, Gerolsteiner, Sanfaustino, Iceland Spring, Evian

Yogurt & Kefir Products: Ethnic and cultured dairy and non-dairy products are included as well as all sheep, goat, and water buffalo yogurts. Natural Standards: Stonyfield, Brown Cow, Lifeway, Nancy’s Specialty: Fage, Woodstock Water Buffalo, Emmi, Pavel