Charoen Pokphand Foods Plc. 0
Success in worldwide production
How produce to satisfy different markets
Mr.Somchai Triamchaipisut 20 September 2017 1
Agenda Overview of CP Foods Poultry Business
CP EU Business Food business trend in Spain Key to Success 2
Who are we? CP GROUP VDO PRESENTATION 3 Overview of CP Foods CP Group Overview 5 The Pillar of Thai Economy Established in 1921; now having investments and operations in 24 countries, employing over 300,000 people Group’s Sales Turnover USD 41 billion 8 major business units CP Group Overview & Strategy
Manu- Food & Input Feed Farm Services facturing Retails
Seed, Fertilizer, Plant Telecommunication Protection
Feed Ingredients Trading Agro-Industry & Food Information Technology
Crop Property Integration Development Pet Food Retail
Crop Integration (Maize) International Trading
Pharmaceutical Plastics Finance
Automotive Global Position in Production
# 1 # 2 # 4 2015 & 2016 Chicken is the protein hero, globally
Global Meat Demand
UNIT : MILLION TON Thailand is the 4th largest chicken exporter of the world
WORLD CHICKEN EXPORT 2016
TOP 10 EXPORTING COUNTRIES with 10 Million Ton of Chicken
3,740
2,990
1,150 681 395 340 200 180 130 120 BRAZIL UNITED EUROPEA THAILAND CHINA TURKEY ARGENTIN UKRAINE CANADA BELARUS N A STATES UNION SOURCE : USDA Thailand Chicken Industry 2016
PARENT STOCK BROILER CHICK BROILER
For Export Processed for Export 16 m Birds/Wk 31 m Birds/Wk 25 m Birds/Wk 25 m Birds/Wk
Broiler Chicken Production (Bird/Wk) 31 m
For Domestic Processed for Domestic 6 m Birds/Wk 6 m Birds/Wk
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Vertically Integrated Business Model
Integrated operating platform for safety & quality control Livestock (Broiler, Layer, Swine, Duck) and Aquaculture (Shrimp & Fish)
Branding & Food & Adding Marketing Retail Feedmilling Breeding Farming Processing Value Outlets
Feed Breeder Live Fresh Food & Animal Meat Ready Meal
Farm World-Class Animal Welfare Standard 12
Genesis Standards help producers, processors and manufacturers worldwide meet the exact demands of retailers and other specifiers for food safety, sustainability, worker and animal welfare. All CP Company farms are Genesis
Food Safety Standards Certified since April 2015
Saraburi Sustainability
Workers Animal Welfare
Korat Bangkok
Freedom Freedom Freedom from Freedom to Freedom from from from Disease, Express Normal Fear and Hunger & Thirst Discomfort Pain, Injury Behavior Distress CP Food’s exporting arm
CP Merchandising : CP Food’s exporting arm to more than 20 countries 21 SSaales Offfiicceess ddiissttrriibbuuttiinngg CCPP FFooooddss’’ pprroodducucttss aaccrroossss 55 ccoonnttt tiii inneennttt tsss s
ASIA Europe America Africa Australia
South Australia China Belgium Canada Africa Dubai Denmark USA Hong Kong UK Korea France Japan Germany Singapore Italy Bangkok Russia Spain European Business Behind the world’s leading food brand
Over the last 20 years… CPF has been apart of the successful world leading’s food brand CP Foods UK 16
Start import business in 1999 under name of “Fusion Foods” Jointly merge with CPF in 2002 and CP Foods UK then has been established 2016 Turnover : Over 200 Mil USD Leading food distributor in both retail, food service & industry channel
C.P. Foods UK Office
New Market Factory Highlight Product 17 M&A with Food Fellas 18
Enhancing global source of supplying & Excellent services through food fella network Chozen Noodle 19
25 Outlets major in London & Suburb Through variety kid of format : outlet, kiosk, food court or at service station Product Offer : Sushi, Hot Foods, Appetizer and Soup Chozen Noodle 20
Hot Food
Sushi freshly made at store Soup & Noodle Pot Scandinavia 21 Scandinavia
1 2 3 4 5 6 7
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Panang Curry Chicken Red Curry Chicken Sweet and Sour Chicken Sweet Chilli Teriyaki Chicken Tikka Masala Red Curry Vegetable Massaman Chicken
with Jasmine Rice with Jasmine Rice with Jasmine Rice Chicken with Jasmine Rice with Jasmine Rice with Jasmine Rice with Jasmine RIce
Spicy Sesame Chicken Thai Spicy Basil Over 8 Million Cubes Selling per year
les #1 Brand leader of Asian Ready Meal 22
ood in Scandinavia Market N
with Noodles with Noodles CP Brand champion products around the world
SCANDINAVIA
Roasted Roasted Chicken Roasted Chicken Salad Chicken Roasted Strip Chicken Breast Strip5-7mm Dice 12mm Chicken Breast
Roasted Sliced Steamed Chicken Steamed Chicken Chicken Chilli Chicken Teriyaki Roasted Chicken Roasted Chicken Chicken Breast Breast Strips Breast Dice Yakitori Stick Yakitori Stick Breast with skin Inner Fillet Top Selling Soup King Prawn Wonton soup King Prawn Wonton soup with noodles
The world top selling CP brand product : CP Signature wonton Soup Market over 20 countries throughout more than 100,000 outlets worldwide Truly authentic taste of Asian prawn wonton soup through its freshness & aroma in mild clear soup “One of China’s most popular dishes, it is a hot meal that fits all occasions. CP Prawn Traceable Wonton brings the flavors alive using only the freshest and best ingredients... ” 100%
Hand wrapped with freshly made pastry
Low Calories
Simply add water, ready-to- serve within minutes. CP Foods and Sustainability CPF and Sustainability 27
CPF “Kitchen of The World”
We pride ourselves in providing safe and high quality foods that promote for all lives on earth. Accomplishments thus far…
DJSI ProSustain World-Class Certificate CPF’s Product Sustainability
CPF received the product sustainability certificate from “DNV-GL” in 2013 … 1st in the World
Raw chicken in Thailand Cooked chicken in Europe Food business trend in Spain Food business trend in spain
Price sensitive market Discounter competition Fresh categories Online development
31 KEY TO SUCCESS KEY TO SUCCESS 33 d
Building Vertical Global Bran Seed Integration Food Outlet
Become Raw Leading supplier of Material: Global Food Brand M&A Feed
WHERE: QUALITY INNOVATION SUSTAINABILITY BEGINS Discussion and Q&A