2020 ROYAL SHOW EXHIBITOR PROSPECTUS

19-29 SEPTEMBER THE ROYAL MELBOURNE SHOW IS ’S LARGEST & MOST ICONIC COMMUNITY EVENT

Conducted by The Royal Agricultural Society The RASV is committed to developing the Royal of Victoria (RASV) since 1848, the Royal Melbourne Show as a world-class event, maximising Melbourne Show promotes and celebrates its appeal and success by presenting a unique and excellence in Victorian agriculture. The Royal memorable agricultural event experience that is Melbourne Show attracts around 470,000 relevant, entertaining and provides a unique platform visitors to Melbourne Showgrounds each year, to inform consumers about quality Victorian produce providing significant economic and social and products. benefit to the state of Victoria. Presenting an extraordinary and vibrant exhibition of and agriculture, award-winning food and beverage experiences, arts and crafts, along with carnival rides, showbags, live entertainment and much more, the Royal Melbourne Show is indeed a unique celebration.

2 2020 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE REACHING 450,000 VISITORS

OF ATTENDEES ARE The Royal Melbourne Show offers exhibitors FAMILIES a unique opportunity to engage Victorians 66% at Victoria’s largest and most iconic annual community event across a uniquely motivated and diverse audience.

of visitors were satisfied with their 88% Show experience

of adult attendees VICTORIAN 2019 74% are female ATTENDEES West 23%

North 11% average retail spend per $152 person at the Show East 18% Inner 13%

South 24% of attendees were visiting the Show for Regional 10% 20% the first time

Audience:

Families Aged 25 – 44 years with young children aged 13 years and under Adults Aged 45 – 59 years with non-dependant or no children Teenagers Aged 14 – 18

*Source 2019 Royal Melbourne Show attendee survey

3 THERE’S NOTHING LIKE A REWARDING INVOLVEMENT

Make immediate sales and generate leads Build brand awareness within new markets Educate consumers about your product or service Build a database of prospective customers Interact and engage with a diverse and significant audience Demonstrate the features and benefits of your product or service Leverage from the Show’s additional promotional opportunities

4 2020 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE CUSTOM DESIGNED EXHIBITOR SPACE

Shell Scheme - Indoor Sites Marquee - Outdoor Sites Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power. company name, two spotlights per 9m2 stand, and Minimum site available is 9sqm. 4amp power. The minimum size available is 9sqm.

Space Only Premium Corner Sites Space only consists of bare floor space, which is If allocated a corner site, an additional levy of $825.00 best suited to companies who wish to build their own (incl. GST) will be charged. exhibition stand. Space only exhibits must provide their own flooring, Minimum Standards for Stands walls and lighting. The minimum size space available Your display should include the following elements: is 9sqm. Shell scheme walls from neighbouring exhibits cannot be used for display purposes or rigging. • Be of a professional, high standard • Demonstrate creativity and innovation. RASV recommends the use of professional • Professional signage stand designers and construction specialists. • Engage, educate and entertain RASV preferred suppliers are available to assist. • Usable space is as per licensed area Custom Stands 1. Harry the Hirer Additional space outside your Indoor sites marquee: www.harrythehirer.com.au For clothing racks, tables or signage a square metre 03 9429 8688 rate applies. 2. Excel Events Please note: all additional space is available on request Outdoor sites only and must be reviewed and approved prior to Show. www.excelevents.com.au 03 9394 1013 5 THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES

G H I J K L M N O P Q R S T U V

LANGS RD ENTRY LANGS ROAD 1 GATE 5 1

LEONARD CRES ADVENTURE ADVENTURE CARNIVAL CARNIVAL GATE 7 NO PUBLIC ACCESS 2 2 NO PUBLIC ACCESSNO PUBLIC FIRST NATIONAL EXHIBITOR BIOSTIME REAL ESTATE REAL BLACK HAWK FARMYARD PAVILION NURSERY DOGS PAVILION

WOOLWORTHS EPSOM ROAD DOG PAVILION ADVENTURE 3 JUDGING CARNIVAL 3 PAVILION DOG JUDGING EAT STREET MEADOW

THE HERALD SUN ARENA 4 WINNING CHANNEL 7 4 WINNINGPAVILION TASTES TASTES ENTERTAINMENT PRECINCT SHOWBAG COURTYARD PAVILION GRAND BOULEVARD

RASV

LOUNGE 1

MEMBERS

STOCKMAN’S 5 KIDS SPOTLIGHT 5 CARNIVAL MAKERS GATE ROYAL PAVILION KIDS BLOCK FOYER EPSOM RD ENTRY NEW CARNIVAL WOODCHOP EXHIBITOR ATTRACTION 6 PAVILION 6 PAVILION TO FLEMINGTON RACECOURSE CARPARK GRAND BOULEVARD

7 COCA-COLA 7 THRILLSEEKERS CARNIVAL SHOWGROUNDS VILLAGE SHOPPING CENTRE (NO ENTRY OR 8 RACV SHOW PARKING) 8 The Royal Melbourne Show presents a series of PAVILION themed pavilion and exhibition spaces affording 9 exhibitors of all sizes the opportunity to present their 9

products and services in a world-class environment. RAILWAY ENTRY GATE 10 10 57 10 Details of exhibition spaces overleaf. SHOWGROUNDS RAILWAY STATION

G H I J K L M N O P Q Please note:R This map andS informationT are subject toU change V

6 2020 Royal Melbourne Show Exhibitor Prospectus 6 THERE’S NOTHING LIKE GENERATING DIRECT SALES TO YOUR TARGET AUDIENCE

­ RACV Pavilion ­ Around The Grounds In a prime location next to the bustling thrill seekers Showcase your products as part of the outdoor shopping carnival and rail entrance, the RACV Pavilion is the haven that only the Royal Melbourne Show can provide. largest retail Pavilion at the Royal Melbourne Show. This Pavilion is the perfect place to showcase new and The outdoor sites are located in prominent locations exciting homewares, electronics and specialty items throughout the Show with both premium and general to a wide audience. Complementing the offering will options available. be the best local and regional tourism attractions and This is the perfect opportunity to display a wide range of community partners.This is an unrivaled opportunity to products including outdoor furniture, farming produce test your product in front of a wide audience, boost brand and products, machinery, automotive, recreation, leisure, awareness and make sales within a family friendly space. fashion, novelties and toys, accessories and much more. Pricing: $675 per square metre General Pricing: $680 per square metre Prime exposure and exceptional positioning along the ­ Woolworths Pavilion bustling Grand Boulevard provides incredible sales potential for commercial exhibitors. The Woolworths Pavilion is located in the heart of the food precinct. Featuring the popular Woolworths Premium Pricing: $715 per square metre showcase with loads of free sampling, this pavilion is the home for food and beverage products. In addition there are a host of things for families to see and do with loads of learning activities for children and adults making it one of the most visited retail pavilions on-site. There are limited exhibition spaces available in this pavilion to for you to promote and sell your products or services. Pricing: $680 per square metre

7 2017 Royal Melbourne Show Exhibitor Prospectus THERE’S NOTHING LIKE Offering a unique opportunity to reach and engage with more than GENERATING DIRECT SALES 450,000 people - exhibition space at the 2020 Show will be in high TO YOUR TARGET AUDIENCE demand. Be sure to secure your space now.

­ Spotlight Makers Pavilion ­ Black Hawk Dogs Pavilion The Spotlight Makers Pavilion, home of Art, Craft & The Royal Melbourne Show hosts the All Breeds Cookery is the perfect place to showcase your creative Championship Show, the largest of its kind in the talents. This pavilion offers an unrivalled opportunity Southern Hemisphere. to engage with a motivated audience of art and craft enthusiasts and the general public. Featuring more than 200 breeds of dog competing in esteemed blue ribbon events with judges from all corners Located on the Grand Boulevard near the main of the globe, this truly is a pavilion of international appeal. entrance to Melbourne Showgrounds, this inspired and vibrant pavilion showcases a unique cross section of An ideal environment to promote your product to a contemporary, traditional, innovative and creative crafts. captive, motivated audience of both industry professionals and general public. Disciplines include needle craft, cake decorating, painting, felting, photography, millinery and much more as well as Pricing: $400 per square metre interactive industry and guild demonstrations. Exhibitors also have the opportunity to apply for a ­ The Livestock Pavilion premium space in the new 560 square metre foyer. The The Livestock Pavilion features the best in Victorian and foyer is the main entrance to the Spotlight Makers Pavilion Australian agriculture, with some of the country’s most from the Grand Boulevard, with floor to ceiling glass awarded farmers and their livestock. windows attracting visitors as they come through the Gate 1 entrance. It is the ultimate platform for commercial exhibitors to connect with industry professionals and the general public Pricing: $550 per square metre (Inside Pavilion) to promote and sell their products and services. Pricing: $600 per square metre (Premium Foyer) Pricing: $500 per square metre

­  Two exciting new commercial exhibitor pavilions are currently in planning stages. Working in conjunction with major partners, these spaces will provide new attractions and activities - more information on these to come!

All prices quoted include GST

8 ADDITIONAL OPPORTUNITIES

UPGRADE TO A CORNER STAND $825.00 total

SHOWBAG OFFERING $500.00 total Includes listing on website and in the official Showguide

VIP PARKING ON SITE FOR 11 DAYS (GATE 7) $490.00 total

STORAGE $390.00 total 2x3m lockable storage cage for 11 days of Show, plus 1 day pre and post Show

WIFI $350.00 total Unlimited data @ 20 mbps for 14 days (11 days of Show + bump in/ bump out

EXPAND YOUR BRAND

ROAMING STAFF TO PROMOTE YOUR BRAND THROUGHOUT THE GROUNDS

TARGETED COLLATERAL PIECE FOR VISITORS ON ENTRY

Please contact Commercial Sales Manager, Sarah Clarence, to discuss these opportunities further.

9 2020 Royal Melbourne Show Exhibitor Prospectus OTHER ADVERTISING OPPORTUNITIES

E-Newsletter

ROYAL MELBOURNE SHOW E-NEWSLETTER With a subscriber base of 220,000 the Royal Melbourne Show e-newsletter provides direct access to a database of loyal and committed show goers. EDM BANNER Exclusive advertising space is available for each 600 X 200 e-newsletter send including launch events and special announcements.

RATES EDM BANNER 600 X 200 STANDARD POA

LAUNCH EVENT EG. SHOWBAGS LAUNCH POA

2 X STANDARD EDM POA

AVERAGE OPEN RATE 34%

Showbag Super Desktop Takeover Screens

The showbags landing page is the most visited single Super screens are positioned in two premium locations page of the website after the home page, generating during the Show to ensure your brand receives maximum almost 2 million* desktop page views in September. exposure to 450,000 people over 11 days. Limited packages are available to reach and engage your 63% females target market at the 2020 Royal Melbourne Show. AUDIENCE Young audiences - primarily teens and 18 -34y.o.

DATES AVAILABLE Early September - 2 October Prices on application

TOTAL PAGE VIEWS 1,900,000

WEEKLY TAKEOVER Advertisers will have exclusivity for seven days with a showbags desktop takeover, providing you high impact through unmissable exposure.

AVE. WEEKLY 422,900 IMPRESSIONS WEEKLY RATE POA

CPM $40

• All prices quoted are excluding GST

10 “For many years now we have regular customers and exhibitors coming to us for a massage. Book in early so that you don’t miss out on a great Show to exhibit your product.” Deep Muscle Chinese Massage 15 years at the Royal Melbourne Show

“With the Royal Melbourne Show we are able to interact with thousands of people on a daily basis. We find that many people down the track, when they are ready for a new pet, think greyhounds as they remember meeting them at the Show. We would highly recommend to businesses to exhibit at the Royal Melbourne Show, as it is a great place to showcase your brand and product. The demographics are broad and you’re bound to communicate with your target market.” Greyhound Adoption Program Over 12 years at the Royal Melbourne Show

11 2020 Royal Melbourne Show Exhibitor Prospectus NEXT STEPS TO BECOMING A SHOW EXHIBITOR

APPLY TO HAVE YOU BEEN 1 EXHIBIT 2 SUCCESSFUL? To start the process of reaching around Once RASV has reviewed and 450,000 potential customers, fill approved your application to exhibit out an Expression of Interest form. you will receive a letter of offer and Exhibitor Agreement.

OFFER AND SEPTEMBER - IT’S TIME 3 AGREEMENT 4 TO GET EXCITED Review, sign and return the letter of Get ready to pick up your exhibitor offer and Exhibitor Agreement, along pack! It’s filled with all the necessities with a 30% deposit to secure your site. to bump in and bump out, and enjoy the 2020 Royal Melbourne Show.

12 Contact Sarah Clarence, Commercial Sales Manager on 03 9281 7413 or [email protected] www.royalshow.com.au