CONTENTS: Intro POG Numbers CONFIDENTIAL Merchandising FOR INTERNAL USE ONLY

ISM CONFIDENTIAL FOR INTERNAL� USE ONLY VISUALCONFIDENTIALFOR MERCHANDISINGINTERNAL USE ONLY GUIDE CONFIDENTIALuniversity shop FOR INTERNALSET DATE: 7.26.20 USE ONLY

CONFIDENTIALFOR INTERNAL USE ONLY

SELECT STORES 7.26.20 : UNIVERSITY SHOP INTRO : PAGE 2

transition outline

1 Safety UNIVERSITY SHOP STORES 0064 0612 0897 1113 1445 1787 2190 2843 • Maintaining safety of our guests and team members is our continued priority. 0079 0634 0935 1170 1453 1791 2220 2870 • Adjust presentations based on inventory, available fixtures, and workload while ensuring social distancing guidelines. 0083 0656 0943 1237 1499 1821 2303 0090 0663 0961 1275 1542 1872 2324 0217 0687 1039 1288 1754 1878 2383 Placement 2 0239 0800 1056 1292 1760 1923 2403 0365 0844 1058 1316 1762 1949 2438 • Place this program on the Young Contemporary floorpad (Universal Thread in reflowed RTW stores). 0366 0855 1060 1410 1767 2137 2759 • Set on the Men's floorpad (or another A&A floorpad if needed) if your store has the Designer Dress Collection LTO or cannot set within the YC/UT strike-point while still maintaining the fixture spacing guidelines. 0533 0885 1107 1439 1777 2176 2765 • Avoid setting in: - Men's Levis - Style Brands (Prologue, Who What Wear, Knox Rose) - A New Day • Follow the merchandising pages that closely resembles your store's program placement.

3 POGs • POGs are built as flex POGs, meaning there is flexibility to adapt the presentation based on inventory levels. • POGs will indicate hardline DPCIs, but will not reflect any apparel DPCIs, fixture information, or merchandising direction. - Use the VMG photos as a guide to determine which apparel to pull from home Fan Central location. • Refer to POG grid for store specific POGs. • Follow the merchandising pages as a guide. 4 Replenishment and Get-Out Strategy • Product will be dually located in both the University Shop and home Fan Central location. - Note: there will be product from Fan Central that will not be part of the presentation - refer to POG for which items to include. • Prioritize replenishment in the University Shop. • At 9/6 or once program is heavily sold through, move all remaining product to Fan Seasonal/Fan Node. 7.26.20 : UNIVERSITY SHOP POG NUMBERS : PAGE 3 pogs Schools are listed in alphabetical order. All POGs begin 7.26.19 through 9.6.19.

COLLEGE TEAM POG # POG TITLE STORE NUMBER

ALABAMA CRIMSON TIDE B0479ZY D47 FAN CENTRAL UNIVERSITY SHOP:ALABAMA CRIMSON TIDE 1787 ARIZONA STATE SUN DEVILS B0479ZZ D47 FAN CENTRAL UNIVERSITY SHOP:ARIZONA STATE SUN DEVILS 2176 0855 ARIZONA WILDCATS B0479Z0 D47 FAN CENTRAL UNIVERSITY SHOP:ARIZONA WILDCATS 1316 1439 AUBURN TIGERS B0479Z1 D47 FAN CENTRAL UNIVERSITY SHOP:AUBURN TIGERS 1499 B0479Z2 D47 FAN CENTRAL UNIVERSITY SHOP:BINGHAMTON BEARCATS 1056 BYU COUGARS B0479Z3 D47 FAN CENTRAL UNIVERSITY SHOP:BYU COUGARS 1754 CAL POLY B0479Z4 D47 FAN CENTRAL UNIVERSITY SHOP:CAL POLY 2759 0897 CENTRAL FLORIDA KNIGHTS B0479Z5 D47 FAN CENTRAL UNIVERSITY SHOP:CENTRAL FLORIDA KNIGHTS 1760 BUFFALOES B0479Z6 D47 FAN CENTRAL UNIVERSITY SHOP:COLORADO BUFFALOES 0064 0079 COLORADO STATE RAMS B0479Z7 D47 FAN CENTRAL UNIVERSITY SHOP:COLORADO STATE RAMS 2403 DUKE BLUE DEVILS B0479Z8 D47 FAN CENTRAL UNIVERSITY SHOP:DUKE BLUE DEVILS 1872 FLORIDA GATORS B0479Z9 D47 FAN CENTRAL UNIVERSITY SHOP:FLORIDA GATORS 0687 FLORIDA STATE SEMINOLES B04790A D47 FAN CENTRAL UNIVERSITY SHOP:FLORIDA STATE SEMINOLES 0844 GEORGIA BULLDOGS B04790B D47 FAN CENTRAL UNIVERSITY SHOP:GEORGIA BULLDOGS 1453 GEORGIA TECH YELLOW JACKETS B04790C D47 FAN CENTRAL UNIVERSITY SHOP:GEORGIA TECH YELLOW JACKETS 2137 HAWAII RAINBOW WARRIORS B04790D D47 FAN CENTRAL UNIVERSITY SHOP:HAWAII RAINBOW WARRIORS 2870 ILLINOIS FIGHTING ILLINI B04790E D47 FAN CENTRAL UNIVERSITY SHOP:ILLINOIS FIGHTING ILLINI 0943 INDIANA HOOSIERS B04790F D47 FAN CENTRAL UNIVERSITY SHOP:INDIANA HOOSIERS 1878 0533 IOWA HAWKEYES B04790G D47 FAN CENTRAL UNIVERSITY SHOP:IOWA HAWKEYES 1113 1791 1170 IOWA STATE CYCLONES B04790H D47 FAN CENTRAL UNIVERSITY SHOP:IOWA STATE CYCLONES 1767 KANSAS STATE WILDCATS B04790I D47 FAN CENTRAL UNIVERSITY SHOP:KANSAS STATE WILDCATS 1821 KENTUCKY WILDCATS B04790J D47 FAN CENTRAL UNIVERSITY SHOP:KENTUCKY WILDCATS 0366 LIBERTY FLAMES B04790K D47 FAN CENTRAL UNIVERSITY SHOP:LIBERTY FLAMES:NOP 1275 MEMPHIS TIGERS B04790L D47 FAN CENTRAL UNIVERSITY SHOP:MEMPHIS TIGERS 0090 7.26.20 : UNIVERSITY SHOP POG NUMBERS : PAGE 4 pogs Schools are listed in alphabetical order. All POGs begin 7.26.19 through 9.6.19.

COLLEGE TEAM POG # POG TITLE STORE NUMBER

1039 MIAMI HURRICANES B04790M D47 FAN CENTRAL UNIVERSITY SHOP:MIAMI HURRICANES 2843 MICHIGAN STATE SPARTANS B04790N D47 FAN CENTRAL UNIVERSITY SHOP:MICHIGAN STATE SPARTANS 0365 MICHIGAN WOLVERINES B04790P D47 FAN CENTRAL UNIVERSITY SHOP:MICHIGAN WOLVERINES 0634 MINNESOTA STATE B04790Q D47 FAN CENTRAL UNIVERSITY SHOP:MINNESOTA STATE 0663 MISSOURI TIGERS B04790R D47 FAN CENTRAL UNIVERSITY SHOP:MISSOURI TIGERS 0239 GRIZZLIES B04790S D47 FAN CENTRAL UNIVERSITY SHOP:MONTANA GRIZZLIES 0885 MONTANA STATE BOBCATS B04790T D47 FAN CENTRAL UNIVERSITY SHOP:MONTANA STATE BOBCATS 1237 NC STATE WOLFPACK B04790V D47 FAN CENTRAL UNIVERSITY SHOP:NC STATE WOLFPACK 0961 0217 1777 NEBRASKA CORNHUSKERS B04790W D47 FAN CENTRAL UNIVERSITY SHOP:NEBRASKA CORNHUSKERS 2303 2383 NORTHERN ARIZONA LUMBERJACKS B04790X D47 FAN CENTRAL UNIVERSITY SHOP:NORTHERN ARIZONA LUMBERJACKS 0935 NOTRE DAME FIGHTING IRISH B04790Y D47 FAN CENTRAL UNIVERSITY SHOP:NOTRE DAME FIGHTING IRISH 1445 OHIO STATE BUCKEYES B04790Z D47 FAN CENTRAL UNIVERSITY SHOP:OHIO STATE BUCKEYES 1058 OKLAHOMA SOONERS B047900 D47 FAN CENTRAL UNIVERSITY SHOP:OKLAHOMA SOONERS 2220 OREGON DUCKS B047901 D47 FAN CENTRAL UNIVERSITY SHOP:OREGON DUCKS 0612 PENN STATE NITTANY LIONS B047902 D47 FAN CENTRAL UNIVERSITY SHOP:PENN STATE NITTANY LIONS 1288 PURDUE BOILERMAKERS B047903 D47 FAN CENTRAL UNIVERSITY SHOP:PURDUE BOILERMAKERS 1762 SAN DIEGO STATE AZTECS B047904 D47 FAN CENTRAL UNIVERSITY SHOP:SAN DIEGO STATE AZTECS 1410 SOUTH CAROLINA GAMECOCKS B047905 D47 FAN CENTRAL UNIVERSITY SHOP:SOUTH CAROLINA GAMECOCKS 1923 SOUTH FLORIDA BULLS B047906 D47 FAN CENTRAL UNIVERSITY SHOP:SOUTH FLORIDA BULLS 0656 SYRACUSE ORANGE B047907 D47 FAN CENTRAL UNIVERSITY SHOP:SYRACUSE ORANGE 2324 A&M AGGIES B047908 D47 FAN CENTRAL UNIVERSITY SHOP:TEXAS A&M AGGIES 0800 B047909 D47 FAN CENTRAL UNIVERSITY SHOP:TEXAS LONGHORNS 1542 TEXAS STATE BOBCATS B04791A D47 FAN CENTRAL UNIVERSITY SHOP:TEXAS STATE BOBCATS 2438 0083 B04791B D47 FAN CENTRAL UNIVERSITY SHOP:TEXAS TECH RED RAIDERS 2190 UNC WILMINGTON SEAHAWKS B04791C D47 FAN CENTRAL UNIVERSITY SHOP:UNC WILMINGTON SEAHAWKS 1107 VIRGINIA TECH HOKIES B04791D D47 FAN CENTRAL UNIVERSITY SHOP:VIRGINIA TECH HOKIES 1292 7.26.20 : UNIVERSITY SHOP POG NUMBERS : PAGE 5 pogs Schools are listed in alphabetical order. All POGs begin 7.26.19 through 9.6.19.

COLLEGE TEAM POG # POG TITLE STORE NUMBER

WEST VIRGINIA MOUNTAINEERS B04791E D47 FAN CENTRAL UNIVERSITY SHOP:WEST VIRGINIA MOUNTAINEERS 1949 1060 WISCONSIN BADGERS B04791F D47 FAN CENTRAL UNIVERSITY SHOP:WISCONSIN BADGERS 2765 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 6

adjacent division

product flow maps S stanchion

S t-shirt shipper SHIPPER SHIPPER S UNIVERSITY SHOP UNIVERSITY SS & TANKS WOMEN'S WOMEN'S SS TEES LS TEES LS TEES MEN'S MEN'S S

MEN'S ROOM TAIL YARD APPAREL DECOR GATE GAMES Young Contemporary Floorpad

ISM

MODERN ESSENTIALS GATEWAY SET DATE: 8.1 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 7

MARKETING: men's tees (x1) Rack Topper (x1) T-Shirt Shipper

FRONT - SHORT SLEEVE BACK - LONG SLEEVE

T-SHIRT SHIPPER EXAMPLE

SELECT STORES 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 8

MARKETING: women's tees (x1) Rack Topper

FRONT - TANKS & SHORT SLEEVE BACK - LONG SLEEVE

SELECT STORES 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 9

MERCHANDISING: tailgate & yard games, room decor, and men's apparel Use side hang arm on both the Tailgate Toss and Camp Chair for guest safety.

TAILGATE & YARD GAMES ROOM DECOR MEN'S APPAREL

MOVABLE WALL OPTION: STORES SETTING IN YOUNG CONTEMPORARY/UNIVERSAL THREAD 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 10

tailgate, men's apparel, & room decor - front

ROOM DECOR MEN'S APPAREL TAILGATE

NON-MOVABLE WALL OPTION: STORES SETTING IN MENS OR ANOTHER A&A SHOP 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 11

MERCHANDISING: tailgate, yard games, & room decor - back Use side hang arm on both the Tailgate Toss and Camp Chair for guest safety.

If the middle convertible can ROOM DECOR YARD GAMES TAILGATE raise, raise it to same height as the 2 ft convertibles based on the pennant length.

NON-MOVABLE WALL OPTION: STORES SETTING IN MENS OR ANOTHER A&A SHOP 7.26.20 : UNIVERSITY SHOP MERCHANDISING : PAGE 12

MERCHANDISING: tailgate & room decor If setting this option, move apparel back to the gender specific fixtures.

FRONT - ROOM DECOR BACK - TAILGATE

CONDENSED FIXTURE OPTION 7.26.20 : UNIVERSITY SHOP ISM : PAGE 13 * ALL ISM IS SHIPPED BY VENDOR SO IT WILL NOT BE AVAILABLE ON GO CART * KEY in-store marketing NEW new reissue discard

SET DATE IMAGE PLACEMENT PART # DESCRIPTION LENGTH HEIGHT DISTRO STATUS RECEIVED

Men's and VARIES BY CITY/ 7.26.20 Women's VENDOR PART Rack topper 24 9 Qty 2 to university shop stores NEW Convertibles NUMBER

Place on VARIES BY CITY/ 7.26.20 ground behind VENDOR PART Stanchion 24 60 Qty 1 to university shop stores NEW presentation NUMBER

Next to front VENDOR PART 7.26.20 T-Shirt shipper Qty 1 to university shop stores convertible NUMBER NEW