Richter Gedeon Selects Foster + Svensson Agency for Digital and Creative Services 14

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INFORMACIJA ZA MEDIJE / MEDIA BRIEF Richter Gedeon selects Foster + Svensson agency for digital and creative services 14. October 2019

Belgrade – Hungarian multinational pharmaceutical and biotechnology company Richter Gedeon (BUX:RICHTER) selects Foster + Svensson agency to handle its digital and creative services.

Richter Gedeon headquartered in Budapest, Hungary, is one of the largest companies of the industry in the Central and Eastern European region and has operations in over 40 countries, including Serbia.

PHOTO: Laboratory illustration

Innovation and research of the original molecules are key elements of the Richter Gedeon strategy since its founding in 1901. The company focuses on developing and manufacturing central nervous system, cardiovascular and gynecological products. Since the Gedeon Richter is one of the few companies in the world with a comprehensive range of gynecological products, for professionals and patients is widely known as a reliable partner when it comes to health care of women.

Gynecological therapy is an extremely important area for Richter Gedeon. The company has several decades of unparalleled experience in this area. Thanks to development and expansion, Richter currently offers one of the widest ranges of gynecological products in the world, including oral contraceptives and contraceptive devices,

Foster + Svensson d.o.o. MEDIA RELATIONS Preševska 98 Tel: +381 63 333386 11100 Belgrade, Serbia E-mail: [email protected] Company ID: 20922079 Internet: www.fostersvensson.com VAT: 108045843 Bank account RSD: 170-30017430007-21 UniCredit Bank Srbija a.d.

emergency contraceptives, hormone replacement therapy, osteoporosis products and antifungal preparations. Offering therapeutic solutions for every age group, the product range was further extended in 2012 with an innovative drug for the treatment of uterine myomas. With an acquisition in 2016 Richter also established its presence in the area of female fertility.

During its continuous tradition, Gedeon Richter is continuously committed to quality and innovation. Over two hundred products from Richter brand is available in more than 100 countries. Outside Hungary, the company has direct presence in 45 countries with five manufacturing units, 29 representative offices and 38 sales and wholesale companies. Richter Gedeon representative office in Serbia is established in 2007.

At Foster + Svensson, we are firm believers that every company should also think of itself as a media company, since it's broadcasting and sharing unique value prop about its products, use, benefits and key learnings, which can leverage on different media channels. Digitalization of health care and use of digital channels to drive patient engagement is increasing, specially knowing that people have tendencies to seek for medical product information or experiences.

PHOTO: Woman illustration

More than half of world population is using internet nowadays. In average, people spend 25% of daily time for being online. We are using such connectivity no matter if we intent to share instant messages, chat with friends and colleagues, reconnect with old or meet new people, seek product information, track health activities, read news or educate ourselves and expand knowledge.

With more than 4 billion people using the internet in the world, and for an average of 6 hours being online daily, digital became main part of everyday life for the most. In Serbia, digital is one of the leading channels in advertising and first media awareness, surpassing television which was dominant for years back.

Richter Gedeon selects Foster + Svensson advertising agency for its partner in digital and creative services. As agile and tech driven agency, Foster + Svensson supports its clients in area of analytics, design, digital and innovation, while providing its services worldwide and having experience within more than 14 industries, including pharmaceuticals which started to dominate media and advertising.

ABOUT RICHTER GEDEON Gedeon Richter Plc. headquartered in Budapest. Hungary, is a major pharmaceutical company in Central Eastern Europe, with an expanding direct presence in Western Europe. Having reached a market capitalization of EUR 4,1 billion (US$ 4,9 billion) by the end of 2015, Richter's consolidated sales were approximately EUR 1,4 billion (US$ 1,6 billion) during the same year. The product portfolio of Richter covers many important therapeutic areas, including gynecology, central nervous system, and cardiovascular areas. Having the largest R&D unit in Central Eastern Europe, Richter's original research activity focuses on CNS disorders. With its widely acknowledged steroid chemistry expertise, Richter is a significant player in the female healthcare field worldwide. Richter is also active in biosimilar product development. Richter Gedeon is present in Serbia as od 2007.

Richter Gedeon is listed on BUX, a blue chip stock market index consisting up to 25 major Hungarian companies trading on the Budapest Stock Exchange.

ABOUT FOSTER + SVENSSON Foster + Svensson is an award-winning European communications and advertising agency founded in 2013 in Serbia, who put forward well- considered design, digital and innovation. Operating worldwide, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in areas of data research and analytics, design consultancy, digital, operations, strategy and technology. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson connect data, creativity and technology to help clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, affordable and reliable to its clients. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.