News and Profiles Connecting the Latino American Community in Minnesota
October 2013 / Issue 321
www.latinoamericantoday.com
Rachel Campos-Duffy a conservative latina Community News 2 october 2013 latino american today www.latinoamericantoday.com Rachel Campos-Duffy Wants to Empower Latinas
On The Cover Rachel Campos-Duffy A Conservative Latina
Founded 1999 The Campos-Duffy family Member of Minnesota Minority Media Consortium National Foundation of Hispanic Owned Newspapers he LIBRE Initiative (LIBRE), a non-profit, non-partisan organization welcomed Rachel Campos-Duffy to their team of dedicated eco- Minnesota Newspaper Association nomic freedom advocates. Rachel works with LIBRE as strategist and spokesperson in a national effort to expand their message of T Published by economic liberty and opportunity to Latinas, youth, and faith-based communities. “The LIBRE Initiative works to advance policies and Latino American Today, LLC initiatives that honor America’s heritage of economic freedom, self-reliance and more efficient government - policies that make it possible for all American communities to thrive and prosper. Contributors Amalia Moreno-Damgaard, Award-winning Author, Chef, & Entrepreneur LIBRE seeks to grow the economic contributions of the U.S. Hispanic community, and Rachel has shown to be of like mind, a true Michael Gonzalez Wallace, inspiration who we are thrilled to have on our team,” said Daniel Garza, LIBRE’s Executive Director. Eager to comment on everything Author and Health & Fitness Guru from parenting to family, politics, and cultural issues, Campos-Duffy is emerging as a celebrity Latina conservative voice. “I think Jose Villa, Advertising Executive, Entrepreneur, Cross-Cultural & Digital Marketing Strategist demographically you saw what happened in the election,” she said. “Hispanics pulled Obama over the finish line. The message is that we Scott Foreman, Photographer have the power and Hispanics are beginning to understand the power they have - What will dissipate our power,” Campos-Duffy said, “is www.roadworkphotography.com if we hand it over to one party. When both parties are competing for the Hispanic voter, Hispanics will be better. Hispanic women, in Online particular, have the power because what we are doing in the marketplace is amazing.” Sometimes well-intentioned programs can lead to Mike McLaughlin dependency and cause us to forget we have what it takes to attain the American dream,” she said. “Hispanics are hard working, and that’s something I’m very passionate about. Design Gisela Aguilar Rachel is a parenting expert, author, blogger, political pundit, and television personality. She got her television start almost 20 years ago on MTV’s iconic reality show, The Real World. Today, Rachel is a recurring guest on NBC’s Today Show, dispensing parenting and relation- Latino American Today 204 Emerson Avenue E. ship advice. She has also guest-hosted ABC’s The View and appeared on Dr. Phil, FOX and Friends, The Hannity Show, Politically Incorrect, St. Paul, MN 55118 EWTN’s The World Over Live and numerous CNN shows where she is a frequent on-camera commentator on parenting, politics, and Phone culture. Rachel, who is married to Congressman Sean Duffy of Wisconsin, is also a busy mom of six and an accomplished author of her 651-665-0633 book, “Stay Home, Stay Happy: 10 Secrets to Loving At-home Motherhood” (2009 by Penguin), as well as a frequent contributor to the Fax Today Show blog, TodayMoms.com, National Review Online, The American Spectator, Catholicvote.org, and NBCLatino.com among others. 651-665-0129 Email [email protected] Web www.latinoamericantoday.com
Nota: Editoriales, articulos y anuncios que aparecen en este periódico representan el punto de vista de el (ellos) autor (es) y no necesariamente reflejan la opinión, punto de vista o modo Call Us to Advertise! de pensar de LATINO AMERICAN TODAY 651-665-0633 o de su personal. Latino American Today distributes 7,000 copies on a monthy basis. Community News www.latinoamericantoday.com latino american today october 2013 3 Midwest Latino Conservatives Meet in St. Paul
Rachel Campos-Duffy Angel Garcia Steve Orlando Nancy Hernandez Perfecto Rivera
atino conservative leaders from the Midwest, will meet in St. Paul for the Latino Voter Outreach Midwest Conference that will take place at the Neighborhood House on October L12. The conference agenda will include discussions of issues and topics that are important to the Latino community. Since the 2012 presidental election the national media has focused on the historic turnout of Latino voters and how the vote will be important to both the Democrat and Republican parties in future elections. Many Republican and conserva- tive leaders will attend the conference to gain insights and strategies in an effort to reach out to Latino voters.
Keynote presenter, Rachel Campos-Duffy, is the spokesperson for the Libre Initiative, an organization that promotes economic liberty, empowerment and opportunity for Latinos. (see page 2).
Other presenters include, Angel Garcia who is president of the Chicago Young Republicans, a nationally recognized award winning club, and serves on the Illinois Republican Party’s State Central Committee. Angel has worked on numerous local, state and national campaigns. In addition he served as Chairman of the Republican National Hispanic Assembly of Cook County and is a political commentator for NBC Telemundo. Angel has a J.D. from the John Marshall Law School and an MBA from the Brennan School of Business. He currently works as an attorney and was a candidate for Cook County Clerk in 2010. Angel is a lifelong Chicago resident.
Steve Orlando who lives in Plainfield , IL, got involved in politics at the age of 15 and was active through college at Northern Illinois University with the NIU College Republicans. Orlando has served as Treasurer for the Federation of Illinois Young Republicans since 2009 and as Chairman of the Will County Chapter of the Republican National Hispanic Assembly from 2009 to 2011. In that time, Steve built the largest, most effective county chapter in Illinois. Orlando re-organized the Illinois Republican National Hispanic Assembly in late 2011. Over the past year, Orlando’s organization has hosted events with former Attorney General Alberto Gonzales, rising star George P. Bush, and U.S. Senator Ted Cruz (R-Texas).
Nancy Hernandez, president and founder of Abrazo Multicultural Marketing and Communication with offices in Milwaukee and El Paso, TX will present “Latinos changing the face of the Midwest” offering attendees a look at the fastest growing population in the Midwest. Hernandez has more than 10 years of marketing experience and a master’s degree in business administration from Marquette University. She currently serves on the Council of Small Business Executives, Hispanic Professionals of Greater Milwaukee, University of Wisconsin–Mil- waukee board of visitors, Milwaukee Public Library Foundation board and the Wisconsin Hispanic Conduit. She formerly sat on the board of the Hispanic Chamber of Commerce of Wisconsin.
Also from Milwaukee, Perfecto Rivera, who was a candidate for Congress, is a business and civic leader and a radio program host. Perfecto will present on a panel and discuss Latino is- sues in Wisconsin and his involvement in conservative politics. Perfecto is past chair of the Hispanic Chamber of Commerce of Wisconsin. From Marshall, MN, Bob Quasius is founder and president of Café Con Leche Republicans, a pro-immigrant Republican organization with members throughout the country. Bob has been active in Republican politics for more than 20 years, and is often quoted and interviewed in many Latino national media outlets.
For more conference information go to www.aguilarproductions.com click on the Latino Voter Outreach Conference link.
RNC Hires Hispanic State Directors and Hispanic Field Directors in Seven States
FOR IMMEDIATE RELEASE
WASHINGTON – Continuing to strengthen the Republican Party’s relationships in Hispanic communities across the country, the Republican National Committee (RNC) is announcing its Hispanic engagement staff in seven states – California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia. The engagement team will build a grassroots infrastructure and engage with voters at community events, as well as strengthen our ties with Hispanic Republicans. As part of the RNC’s effort to build a permanent ground operation, the RNC will work in partnership with state parties to ensure a year-round presence in Latino neighborhoods. Additionally, by the end of the year, the committee will make investments in 11 other states.
“Today’s announcement is unprecedented,” said RNC Chairman Reince Priebus. “This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters. We are building a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve Republican victories up and down the ballot now and for years to come.” Community News 4 october 2013 latino american today www.latinoamericantoday.com Zorongo Flamenco at the Ritz Theater November 9th, 2013
Zorongo Flamenco Dance Theatre
FOR IMMEDIATE RELEASE ABOUT ZORONGO
INNEAPOLIS: Zorongo Flamenco Dance Theatre presents Sol y Luna, featuring guitar Founded in 1982 by Artistic Director Susana di Palma, and incorporated as a 501(c)3 Mgreat CHUSCALES. At the Ritz Theater on November 9th, for ONE NIGHT ONLY, non-profit in 1985, Zorongo Flamenco’s mission is “to enrich our community by drawing Zorongo will perform Sol y Luna, an evening of innovative and classic flamenco music, people close to the beauty and energy of the Flamenco tradition and, by expanding on that singing and dance. The show features CHUSCALES (Jose Valle) a Spanish Gypsy guitar tradition, create an innovative art form that explores the issues of contemporary life.” Di legend, ANTONIO ARREBOLA, a Spanish flamenco dancer of great renown, VICENTE Palma has directed and choreographed dozens of original flamenco ballets with strong GRIEGO, a noted flamenco singer from Albuquerque, and DEBORAH ELIAS and narrative themes on various social questions. COLETTE ILLARDE, both long-time Zorongo dancers and instructors. Choreographed This activity is made possible in part by a grant provided by the Minnesota State Arts by SUSANA DI PALMA, Zorongo’s founder and Artistic Director, this promises to be a spec- Board through an appropriation by the Minnesota State Legislature from the State’s general tacular night of superb flamenco artistry. This is a special, one time opportunity to see this fund and its arts and cultural heritage fund with money from the vote of the people of powerful flamenco “puro” concert. Minnesota on November 4, 2008. The special guest for this essential concert is CHUSCALES. A native of Antequera, Spain, CHUSCALES grew up in a traditional gypsy family well known for its professional musicians Zorongo Flamenco also receives support from the Target Foundation, the General Mills and dancers. His grandmother was among those who lived in the caves of Sacromonte, Foundation, the McKnight Foundation, the Goodale Family Foundation, the Metropolitan one of the legendary cradles of flamenco. Whether versed in flamenco traditions or not, Regional Arts Council, and many individual donors. audiences find CHUSCALES’ music at once touching and exotic, his presence is engaging and his skill as a guitarist, simply astounding. During the 400th anniversary celebrations CALENDAR ENTRY: in Santa Fe, he was a featured performer for Crown Prince Felipe and Princess Letizia of Spain. A CHUSCALES concert is an experience that audiences take with them. Sol y Luna Featuring Chuscales, Antonio Arrebola and Vicente Griego Zorongo’s guest dancer is ANTONIO ARREBOLA, a native of Málaga, Spain, who has been Saturday, November 9th, 2013 training from a very early age. He studied at the Conservatorio Superior de Danza in Ritz Theater, 345 13th Ave NE, Minneapolis Málaga, where he was trained in baile flamenco, ballet clásico and clásico español and studied www.ritz-theater.org with Susana Lupiañez, Ricardo Caña, and Valentina Letova. ANTONIO has danced in Box office: (612) 436-1129 many tablaos in Andalucía, such as the Christina Hoyos Flamenco Museum, El Arenal, Casa Carmen, Palacio Andaluz, and Casa de la Memoria in Sevilla; La Cueva, La Rocío, and Los MEDIA CONTACT: Tarantos in Granada; and El Rincón del Tiriri and El Tano in Málaga. We are excited to see what he can do here in Minneapolis! Niels Strandskov Zorongo Flamenco Dance Theatre Zorongo is please to welcome back VICENTE GRIEGO, with whom they collaborated on [email protected] our 2012 show Zorro In the Land of the Golden-Breasted Woodpecker (Moningwunak- www.zorongo.org auning). VICENTE is a talented singer who brings the romantic air of his Southwestern 3012 Minnehaha Ave S heritage to the flamenco stage. He has been a touring artist since 1992, and has studied Minneapolis, MN 55406 extensively with CHUSCALES. Together they represent a remarkable team of performers. (612) 234-1653
Call Us to Advertise! 651-665-0633 Community News www.latinoamericantoday.com latino american today october 2013 5 Minority Liberty Alliance Maria de la Paz Latino Community Outreach Director
he Minority Liberty Alliance (MLA) promotes values that encourage public service and promote civic involvement to better the community. TPromoting individuality as a person is different than individuality as a people group or community. Individuals have God given gifts that help that community as a whole succeed. Similarly, individual communities have strengths and talents that contribute to the greater good when properly integrated to the whole. Too often these communities are treated as “different” by the left and encouraged to remain isolated to “preserve their uniqueness” rather than network and contribute their talents to the larger community. As a result, many Latino groups have failed to fully integrate and reach their full destiny that integration brings; the American Dream of Life, Liberty and Pursuit of Happiness.
We are going into the Latino communities, talking with leaders and decision makers and learning about their challenges and working to formulate conservative solutions. We hope to make members from those communities active participants in the governmental and political process. Our mission is to equip these communities with the “other side” of the debate so there is balance and hope for the future of their families and community. This past month we had a meeting to discuss School choice; this is an option many Latinos prefer for their children. The MLA also had a meeting with the focus on training for the upcoming 2014 Caucus. We discussed how the caucus is planned, and the various roles and tasks to make it happen. The caucus is the foundation of the 2014 election cycle. It is the starting gate where delegates are elected and the direction of the party is set. For more information on school choice and caucus training contact Maria de la Paz at 952-955-9564 ext. 03.
Maria de la Paz
If you have a comment or would like to join us at Minority Liberty Alliance, we are located at 1821 W University Avenue S-135 Saint Paul MN 55104.
Please feel free to check us out at our website www.minoritylibertyalliance.com or call us at 952-955-9564
Hispanics - ObamaCare and the Exchanges
By Jose Villa, Sensis Agency, Los Angeles, CA Now this is much easier said than done. This attractive Hispanic “Young & Healthy” population is made up of a n the coming months, implementation of significant portions of the Affordable Care lot of men… a lot of Hispanic men with an “invincible” IAct (also known as “ACA” or “ObamaCare”) will begin. Specifically, the individual mentality. We’ve seen in countless research studies health insurance exchanges (“Exchanges”) run by the states and the Federal govern- quotes from this segment of Hispanics to the tune of “I’m ment will launch in October, and next year the individual mandate requiring all young… I won’t get sick. Why pay if you never get sick?” individuals to have health insurance will be the law of the land. Add to this the confusion that many Hispanics face when As things heat up with ACA implementation, a lot of attention is being given to dealing with a U.S. healthcare system. Again, healthcare Hispanics. While some of that attention is driven by politics (based on the significant vets will tell you that the U.S. healthcare system is par- ticularly bewildering to many Hispanic immigrants (not to impact Hispanics had on the results of the 2012 election), most of it is being driven Jose Villa by market realities. Specifically, three characteristics of the Hispanic population: mention the broader population). • The Hispanic population is large and growing - totaling over 51 million There is a prevalent mindset among many Hispanics that private health insurance • Hispanics are young – the median age of Hispanics in the U.S. is 28 (compared to is too expensive for them to afford. There are also cultural barriers to the idea of 37 for the general market) health insurance – a common misconception among Hispanics is that insurance is • Many Hispanics are uninsured – 30.7% of all uninsured in the U.S. are Hispanics, something you buy only when you get sick. totaling 15.8 million While these challenges are significant, there is a path to success with Hispanics and Hidden in this demographic data is the strategic importance of getting uninsured healthcare. Here are a couple of things to keep in mind: Hispanics to participate in the Exchanges. Since Hispanics are younger and therefore • Segmentation is critical – formative research to segment your Hispanic audience healthier, they are an important population from a risk perspective. If lots of currently is critical. When it comes to healthcare, Hispanic men and women behave differently, uninsured, relatively younger and healthier Hispanics participate in the Exchanges, driven by different motivators they will bring down the risk pool from an actuarial perspective. That means they • Understand that you will be undertaking a behavior change program, not unlike make lower cost health insurance for relatively older, less healthy populations more public health campaign to get people to exercise more, not smoke or eat differently economically feasible. Some say the success of ACA depends on the heavy participation • Digital is key – the Exchanges will be online, so your marketing has to align with of Hispanics. the product. OPORTUNIDADES DE CARRERA
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Amalia Moreno-Damgaard enjoying fall’s fresh produce
By Award-winning Author and Chef Amalia Moreno-Damgaard Spaghetti, acorn and delicata squash also belong to the cucurbita pepo species, while Hubbard, kabocha and buttercup, belong to the c. maxima species, yet butternut squashes belong all is one of my favorite seasons for many reasons. Nature shows off her beautiful colors, to a totally different species, c. moschata. Notice on your next trip to the market, the Fweather begins to change along with people’s wardrobes, we start seeing signs of the interesting shapes, sizes and colors of each one. To add variety to your routine and diet, holidays, and new foods are in season. And, seasonal foods mean fresh foods. create everyday or elegant holiday meals with the seasonal squash available at your market. We are in the midst of apple, pumpkin and winter squash season. October is National Cooked squash (baked, roasted, or steamed) is delicious on its own and need very little Apple Month and Minnesota is home to several varieties of apples and other cultivars enhancement to make it into a scrumptious, wholesome and festive dish. developed locally, such as Haralson, Honeycrisp, Cortland, Fireside and Zestar, to name a This Fall celebrate with Autumn’s harvest by eating locally-grown foods and invest the few. Next time you go to the grocery store pick one of each variety of apples available to time to nurture your body with nature’s super foods! test the different qualities of each one. Some apples will be more dense and juicy, while others more porous and less juicy. Some will be crisp and sweet and others firm and tart Fruta con Pepita y Chile to mildly tart. Apples are native to Central Asia and belong to the rose (rosaceae) family of the malus domestica species. Serves 2 “One apple a day keeps the doctor away” goes the saying and speaks of the apple’s 2 apples or any other fruit of your choice, washed, seeded, thinly sliced nutritional power. Although apples are delicious on their own, in the kitchen all varieties The juice of 1 lime of apples can be used in salads, soups, braises and stews, and can even be frozen for a later 2 tablespoons ground roasted pumpkin seeds time. Next time you discover a favorite apple through taste testing, use it in your favorite Ground chile powder to taste recipe and remember that by buying local produce you are also supporting local farming. Kosher salt Pumpkins and winter squash (native to North America) also grown in Minnesota, come In a bowl combine the apples with the lime juice to coat well. in different varieties and pack a nutritional punch, too. They belong to the cucurbit family Sprinkle with pumpkin seeds, chile powder and kosher salt. and so do cucumbers, zucchini and summer squash. Jack O’Lanterns and pie pumpkins are from the cucurbita pepo and c. maxima species, respectively. Eating pumpkins belong Enjoy! to the first species. Although the flesh of Halloween pumpkins is not ideal for eating, the seeds are edible roasted whole or ground and can be sprinkled on fresh apples to create an easy and tasty Latin-inspired snack, Fruta con Pepita y Chile (see recipe to the right).
Call Us to Advertise! 651-665-0633 Health www.latinoamericantoday.com latino american today october 2013 9 Southside Community Health Services Announces a Collaborative Partnership with Canvas Health
outhside Community Health Services announce a collaborative partnership with SCanvas Health of integrating a primary medical care clinic into a mental health clinic. This partnership will ensure strong working linkages between Southside’s primary care and Canvas Health’s mental health providers. The new phase of collaboration will begin on October 14th at the Canvas Health Richfield office located at 1550 East 78th Street, Richfield, Minnesota, 55423. Southside physicians will offer appointments from 8am to 5pm, Monday through Friday. “People with serious mental disorders often have serious physical health care problems. We want to make it easier for people to get more services at one site; reduce travel time and build a relationship that’s patient focused,” said Bill Tendle, Southside CEO. Numerous studies over the last 30 years have found high rates of physical health-related problems and death among individuals with serious mental illnesses. In one study, nearly half had at least one chronic illness severe enough to limit daily functioning. Many of these physical health problems are very serious. A recent study of adults discharged from psychiatric hospitals found 20% with chronic and serious conditions such as HIV infection, brain trauma, cerebral palsy and heart disease. As many as 75% of individuals with schizo- phrenia have been found to have high rates of serious physical illnesses, such as diabetes, respiratory, heart and/or bowel problems and high blood pressure. High rates were also Canvas Health Richfield Office seen for vision (93%), hearing (78%), and dental (60%) problems. “When people with mental illness die 25 years sooner than the rest of the population because their mental illness interferes with their ability to follow through with appointments, medications and treatment, it is time for mental health and primary care to work together to solve this issue. Not only can we extend and improve the quality of their lives, but we can decrease the total cost of health care in doing so. That is the core purpose of the Canvas Health and Southside partnership!” said Mark Kuppe, Canvas Health CEO.
Southside Community Health Services exists to serve the community by offering pa- tient focused, friendly, high quality and comprehensive medical care. Southside strives to provide fiscally responsible health services in an environment that fosters learning and respect. It does this through collaboration, empowerment, and communication with patients with the goal of improving their health. Southside’s vision is to be an exceptional community health care model that sets the standards for wellness.
Canvas Health 1550 East 78th Street • Richfield, MN 55423 (612) 827-7181 Health 10 october 2013 latino american today www.latinoamericantoday.com Stay Fit this Fall! ¡Manténgase en forma esto otoño! Stand tall with one weight held in both onsejos de otoño: Volviendo a hands above your head then cross your Cla Escuela y volviendo a ponerse right leg behind your left and bend it en forma! slightly then raise your right leg to the side with your knee bent while simultaneously El otoño esta ya aqui y no hay un mejor bending your waist to the right. Return to momento del año para iniciar un plan de the starting position. that is one rep. Do ejercicios y de salud y si lo necesita un it 10 times then change legs for a full set. programa de pérdida de peso. Beginners do it three times advanced do Usted tal vez quiere perder esas 5 libras it ten times. extra? Todo el mundo puede hacerlo! Cree en tu propio potencial. Depende de nosotros mismos definir nuestro potencial. Michael Gonzalez-Wallace A continuación, asegúrese de que tiene un all Tips: Getting back to School plan exitoso para lograr su potencial. Getting back into shape! F • Todos los dias: Caminar rápido 15 Fall time is here and there is not a better minutos en la mañana y por la tarde time of the year to start a fitness and weight loss program. You maybe want to • Y hacer estos dos ejercicios: lose those extra five pounds? Or maybe LEVANTAR BRAZO IZQUIERDO Y get stronger arms? PIERNA DERECHA Everyone can do it! Believe in your own • El entrenamiento de fuerza. potential. It is up to us to define our • Con dos pesas (5 libras), y desde una potential. See where you are at now and posición de pie levanta el brazo izquierdo envision where you want to be in the near y piernaderecha esto es una repetición. future. You want to get stronger, lose Hagalo 20 veces. weight, be happier? Then make sure you Flamingo Exercise A have a successful plan to accomplish your potential.
• Fast Walking 15 minutes in the morning and in the evening • Strength Training. Pick up two dumb- bells (5lbs), then form a standing position raise the right arm and left leg this is one repetition. DO it 20 times. This is one set. • La pérdida de Nutrición y peso: consejos para bajar 5 kilos en 5 días! • Flamingo Exercise. Ready to challenge your core, agility and strength in Nutrición: vegetando puede conducir a la one move? This exercise will target two of pérdida de peso: Superalimentos para su cuerpo y su cerebro Súper Súper: Receta gratis ¡Excepcional! • Comer 5 veces pequeñas comidas • Prepare la cena más ligera de su comida • Flamingo-Ejercicio: del día Flamingo Exercise B Listo para desafiar a su fuerza, agilidad y • Disponer de la proteína (pollo, yogurt), la fuerza en un movimiento? Este ejercicio ácidos grasos omega 3 (salmón, nueces) • Nutrition and weight loss Tips to se centrará en dos de las zonas del cuerpo Los carbohidratos (cereal bajo en azúcar), Lose 5 lbs in 5 days! más difíciles para tonificar: su cintura y sus sólo en la mañana piernas! • Utilice un montón de verduras como Nutrition: Vegging out can lead to weight pimientos, tomates, apio, zanahorias loss: Superfoods for your Super Body and Póngase de pie con una pesa con ambas • Coma despacio, no es una carrera! your Super Brain: Exceptional Free Recipe! manos por encima de su cabeza a Beba mucha agua 8 vasos de agua al día • Eat 5 times small meals continuación, cruzar la pierna derecha • No hay arroz, ni pan, ni pasta, ni el • Make dinner your lightest meal of the day detrás de la izquierda y dobla ligeramente postre. Si usted • Have protein (chicken, yogurt), Omega 3 y levante la pierna derecha a un lado con no puede vivir fatty acids (Salmon, Walnuts) la rodilla doblada al mismo tiempo que sin alguna de • Carbs (low sugar cereal) only in the doblar la cintura hacia la derecha. Volver ellas limitar las morning a la posición inicial. que es una repetición. Strength Training cantidades a la • Use plenty of vegetables such as peppers, Hazlo 10 veces y luego cambie de pierna mitad de la taza the most difficult body areas to tone: Your tomatoes, celery, carrots de un conjunto completo. Los principiantes Fotos by Beth Bischoff waist and your gluts! You will suddenly • Eat slowly, it is not a race! que hacerlo tres veces avanzada de hacerlo get the best of a dancer and a basketball • Drink plenty of water – 8 glasses a diez veces. player. Give a try to this movement and day bring the best out of you! • No rice, no bread, no pasta, no dessert. If you can’t live without any of them limit quantities to half cup. www.superbodysuperbrain.com Photos by Beth Bischoff Business www.latinoamericantoday.com latino american today october 2013 11 Latinas Are Driving the Hispanic Online Market
¡Viva La Latina! • Video 218 Index • Audio Streaming 216 Index hen it comes to the online Hispanic market, Latinas are in the driver’s seat. At least • Twitter 199 Index Wthat’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen • Banking 176 Index that paints a crystal clear picture of the growing importance of Latinas in the U.S. • Mobile Shopping 156 Index • Social Networking 141 Index The study highlights the fact that Latinas are leaders in mobile and Internet technology, are • APPS 133 Index driving purchase decisions in their households, and are passionate about preserving their heritage while embracing American culture. And Latinas are not just browsing online and on their phones, they are also buying and using the web to inform purchases. 80% of Latinas use the Internet to inform purchase decisions The study found that 81% of Latinas have purchased a product online and 69% have Latinas are extremely digitally connected and view digital technology, including mobile, as purchased a product in store after having critical extensions of their daily lives. She is a voracious user of social media and uses this conducted research online. medium to seek out friends and content to help her maintain her Hispanic culture. That said, her appetite for digital, social and mobile experiences is not being met as 62% of Latinas wish for more lifestyle information written for her. 62% of Latinas follow brands online
Specifically she is seeking out digital content, in Spanish and English, across a myriad of The time is now for marketers to engage with Latinas online and through their mobile topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are devices. Not only do they over-index in their usage of Internet, mobile technologies and increasingly using their mobile devices to find it. digital brand engagement, they also represent 17% of U.S. females today and 23% of new moms who are in “acquisition mode for an array of household and family products.” In 77% of online Latinas have smartphones compared to 55% non-Hispanic whites and they addition Latinas are making real strides in terms of income and educational attainment use their mobile devices all the time. Compared the non-Hispanics whites, Latinas over- driving the $1.2 trillion that Hispanics spend on an annual basis. index across several mobile activities including: ¡Que Vivan Las Latinas!
Latinas Spending Power Grows
Much has been said lately about future Hispanic voting power, but another major trend capturing marketers is the educationand economic advances made by Hispanic women. Latinas are expanding their purchasing power, catching up with and exceeding Hispanic males and non-Hispanic females in big-ticket purchases such as homes and cars and in the use of financial services. According to a Nielsen survey released last month, 86 percent of Latinas said they are the primary decision makers in their households, putting them in control of the U.S. Hispanic market’s $1.2 trillion in annual buying power.
Household income rising for Latinas Latinas in households making $75,000 or more increased by 5 percentage points during the past decade despite the recession. Hispanic household incomes:
2003:
33% 32% 19% 16%
Household income less than $25,000 $25,000 to $50,000 $50,001 to $75,000 More than $75,000 2013:
27% 32% 20% 21%
Shifting toward the middle class and beyond Improving college enrollments and entrepreneurship are raising Latinas’ standard of living.
• 3.4 million Hispanic students were enrolled in college last year, up by 447,000 Hispanic students from 2011 to 2012 • 73 percent of Latina high school graduates are going to college • 45 percent of Latinas have some college experience, up 4 percentage points since 2008 • 16 percent of Latinas graduated from a four-year college, up 3 percentage points since 2008 • 24 percent of Latinas have increased their personal contributions to their households in the past year • 46 percent increase in new Latina-owned firms from 2002 to 2007, larger than a 20 percent increase overall for all female-owned businesses
Top companies to work for Latinas are getting better jobs. Latina Style magazine’s 2013 list of the top companies to work for ranks major companies based on 15 factors including total Latina employment, board representation and recruitment programs. The top five companies for Latinas to work for in 2013 are: (1) AT&T, Dallas, TX (2) Accenture, Miami, FL (3) Marriott, Bethesda, MD (4) Wal-Mart, Bentonville, AR (5) Kaiser Permanente, Oakland, CA. Business 12 october 2013 latino american today www.latinoamericantoday.com Are You Getting All The Customers You Want By Cynthia Messer ost small businesses look to grow their business by marketing, adding new products Mor offering a sale price. But research suggests that creating a satisfied customer is 5-10 times less expensive than getting new customers. One of the most effective ways to increase business is to create satisfied customers who tell other people about your busi- ness. Marketing, new products or a sale price brings customers in the door, but providing great customer service will bring them back. Creating satisfied customers is about meet- ing (or exceeding) their expectations. It starts with understanding what your customers need and what they expect from your business…and then doing it. But this doesn’t just happen – it takes everyone and every aspect of your business to do the job. • Do you know what your customers expect? — Ask them • Is quality built into your operating systems? — Provide good service to every customer • Is your staff ready to provide good service? — Make sure they are. The first step is to be sure everyone in the business is trained to provide great service to each of your customers. Remember, your staff is the face of your business —the front line in serving your customers. Investing in staff training is investing in your business. Want to learn more? A su servicio: como trabajar con clients de diversas culturas is a half- day customer service training program available in English and Spanish to help businesses Tips for delivering great service take the first step. Developed by the University of Minnesota, the curriculum may be • A smile and friendly greeting is a good start purchased for use in training your staff; or workshops are offered to businesses by the • Treat customers with respect Latino Economic Development Center (LEDC). Cynthia Messer is an Extension Professor • Ask questions to understand the customer’s needs with the University of Minnesota Tourism Center and co-author of the a su servicio program. • Thank the customer and invite them to return Contact her at [email protected] or 612.624.6236.
Editorial: Latino American Today Endorses Cam Winton for Minneapolis Mayor
inneapolis will hold its election for mayor this November 5th. As the only candidate in the election not Mcoming from a background in government, Cam Winton’s campaign is getting attention from across the political spectrum and from around the city. “I’m running to bring fresh eyes to City Hall,” said Winton. “I’ve devoted my life to creating opportunities for all as a businessman, attorney, and father. I’ll continue that work as mayor.” Cam and his wife raise their two young children in the Fulton neighborhood of Minneapolis. Cam and his co- workers built their wind-turbine maintenance company, Outland Energy Services, into a nationwide provider of maintenance services for wind turbines across the country. In late 2012, they sold their company in a way that preserved the jobs of all 120 employees and enabled all employees to share in the benefits of the sale. Winton believes that the city currently spends too much money on extras rather than the basics. For example, when Winton is mayor, he’ll ensure that we spend our limited money on keeping our streets safe and on job- training programs, rather than the unnecessary $40 million-per-mile streetcar line that his opponents support building. Winton will draw on his experience building a business to make it easier for businesses to start and grow across the city – so that all of our residents have the jobs they need. Left to Right: Rick Aguilar, Cam Winton, and Rolando Perez Winton is the proud graduate of public schools and believes that all students deserve a world-class education. Unfortunately, though, our public school system currently doesn’t serve all of our children well. Winton advocates common-sense reforms to our school system, including building a culture of high expectations for all stakeholders (administrators, teachers, parents, and students), supporting our best teachers while helping low performing teachers find other lines of work, and extending the school days and years so that students can spend more time learning. Cam has been active in the Republican Party; in this non-partisan municipal-level election he’s running as an independent and has strong support from voters across the political spectrum who are ready for fresh thinking. In this Ranked-Choice Voting election every voter gets up to three choices. For more information, voters can visit www.wintonformayor.org or call 612-520-1617.
Call Us to Advertise! 651-665-0633 Education www.latinoamericantoday.com latino american today october 2013 13 Consejos para ayudar a los hijos con la tarea Los padres no tienen que ser expertos sólo controlen que la hicieron. Además, el en todo pero sí deben estar dispuestos maestro puede contestar preguntas como a ayudar cuánto tiempo debe pasar el estudiante ay muchas cosas que los padres pueden haciendo la tarea y qué hacer si tiene Hhacer para ayudar a sus hijos en su dificultades o si le resulta demasiado fácil. regreso a la escuela, como reemplazar la • Fijar un horario para hacer la mochila vieja o comprarles los útiles que tarea. El mejor momento para hacer la necesitan. Pero hay algo que pueden hacer tarea es el que mejor funciona con las que es más importante y no siempre actividades del estudiante y la disponibilidad cuesta dinero: ayudarlos con la tarea. de sus papás. Puede ser antes o después Los niños que hacen la tarea constantemente de jugar, ver televisión, cenar o de hacer suelen tener mejores calificaciones. Y aunque alguna actividad extracurricular. Lo importante a veces no es fácil hacerlos cambiar el es que la hora sea constante y que no sea televisor o la computadora por el cuaderno la última actividad del día, cuando el niño de tarea, especialmente después de un día esté cansado y con sueño. largo de actividades, estos consejos del • Escoger un lugar cómodo y Gobierno pueden ayudar: eliminar las distracciones. Para • Hablar con los hijos sobre la fomentar la concentración es importante tarea. Es importante que los niños entien- encontrar un lugar en la casa que tenga dan la importancia de hacer la tarea y el buena iluminación donde el niño pueda impacto positivo que puede tener en sus sentarse y hacer la tarea sin distracciones. calificaciones. Además de repasar y practicar Puede ser la mesa de la cocina, un lo que aprendieron en clase, la tarea los escritorio o su propia habitación, siempre © Getty Images. Credit: Jupiterimages ayuda a prepararse para las lecciones del y cuando no haya distracciones como a sus hijos a la biblioteca o navegar el GobiernoUSA.gov, el portal oficial del día siguiente y desarrollar la disciplina que televisores prendidos o aparatos Internet con ellos para encontrar recursos Gobierno de los Estados Unidos en español, necesitan para su éxito académico. electrónicos a mano, a menos de que sean esenciales para hacer la tarea. que ayuden con la tarea. GobiernoUSA. que forma parte de la Administración de • Reunirse con los maestros. gov, por ejemplo, tiene una sección de Servicios Generales (GSA) de EE. UU. Cuando se trata de la tarea, los maestros • Proveer los recursos necesarios. niños con información práctica sobre varios Fuente: GobiernoUSA.gov pueden tener exigencias distintas. Por lo Los padres no tienen que ser expertos en temas. Por su parte, el Departamento de tanto es importante hablar con ellos para todas las materias para ayudar a sus hijos Educación cuenta con una serie de folletos conocer sus expectativas. Por ejemplo, con la tarea. Sin embargo, pueden para ayudar a los hijos con la tarea de algunos maestros quieren que los padres proveerles los recursos que necesitan, matemáticas, ciencias, lectura y comprensión. revisen cuidadosamente la tarea de sus incluyendo lápices, plumas, borradores y Para aprender más sobre temas relacionados hijos, mientras que otros prefieren que papel para escribir. También pueden llevar a la educación se recomienda consultar How to Help Your Kids with their Homework
You don’t need to be an expert on every subject, them to figure out your role. For example, some teachers the tools they need to succeed. If you need expert help, just be willing to help prefer parents review their kids’ homework; others prefer you can always take them to the library or help them parents make sure kids do their homework. Teachers with their search online. You can also visit kids.gov to here are many things you can do to help your kids start can also tell you how much time your child should spend find information on homework topics. The Department Tthe school year on the right track, like replacing an old doing homework and what to do if the homework is too of Education also has several resources to help your child backpack or getting them the school supplies they need. easy or too difficult. with homework in different areas, including math, reading But there’s something more meaningful you can do that and writing. may not cost money: help them with their homework. • Select a fixed time to do homework. The best time to do homework is the one that works best for your USA.gov and GobiernoUSA.gov are the U.S. Government’s Students who do their homework consistently tend to child and you. It can be before or after playing, watching official web portals in English and Spanish, and part of the have better grades. It’s not always easy to get them to do television or dinnertime. What’s important is that homework U.S. General Services Administration (GSA). their homework, especially after a busy day, but these tips time is consistent. Avoid leaving it for the end of the day, can help: when your child is tired and sleepy. School Lunches! What’s a parent to do? • Talk to your children about their homework. • Read food labels and compare the sodium amount in • Pick a quiet area and eliminate distractions. It’s important that your kids understand why it’s important different products, then choose the options with the To help your children focus on homework, pick a place in to do their homework and the positive impact it has on lowest amounts of sodium. Some varieties of bread the house where there’s plenty of light and no distractions. grades. Homework helps them practice what they’ve can vary from 80 to 230 mg of sodium per slice! That It doesn’t have to be fancy. It can be the kitchen table or learned as well as prepare them for upcoming classes. can make a big difference in lunchtime sandwiches. a desk. Make sure the TV is off and put away electronic Plus, by doing their homework they develop the discipline • Pack fresh fruits and vegetables with lunch every day. devices, unless they’re essential to doing homework. and skills they need to be successful throughout their school • For a healthy snack, make trail mix using unsalted nuts, dried fruits, and whole grain cereal. years. • Get them the resources they need. You don’t • When buying prepared meals, look for those with have to be an expert in all subjects to help your kids with • Talk to the teachers. Different teachers might less than 600mg of sodium per meal. homework. However, you need to make sure they have expect different things from parents, so be sure to talk to Education 14 october 2013 latino american today www.latinoamericantoday.com Why I’m Running For School Board hen I migrated to the United States, I was seeking the American dream and the opportunity to educate and better myself and Wmy family. I was driven from my country of birth by a civil war that did not spare human life or rights or hopes. I escaped, with the help of God and the good will of humanity, a situation in which people not only lost lives, but also the essence of life; that deliberate element of hope that serves as a beacon to the dreams of life; a situation that stunted the aspirations through insecurity and poverty. For the past 12 years my wife and I have lived in Eden Prairie with our five children and enjoyed the quality of life in this city. Eden Prairie is a great place to live and raise a family and it provides a quality education to its citizens. No parent wants to see their child fail to go to college and I feel we need to set the bar a little higher and set the pace to achieve a 100% high school graduation for our children and help every child be ready for college upon graduation.
My ambition is driven by the desire to see to it that our schools are much more responsive to parents and that parents have a much more profound say in what goes on in our schools. Every parent thinks of school in relation to their children and I feel there is not a stronger motivation than investing my efforts and time for the intellectual security of our children. Key to securing a better future for our schools is ensuring fiscal prudence in our system, so that our schools are managed more effectively and resources utilized much more responsibly so that we achieve more in a world of receding budgets. My desire is to take our school system a bit more personal and my conviction is that the city of Eden Prairie will be the better for it. My campaign for the school board is rooted in the profound feeling and belief that our schools need to undergo structural reforms to prepare our kids for the 21st century jobs. This country has given me so much, and I would love to have the opportunity to give back even a fraction of what it gave me. There is no greater place to start than by serving my city and community. There is no nobler way of expressing my gratitude than by contributing to the well being of our schools and securing the future of America’s children. Murshid Barud
Sincerely,
Murshid Barud Eden Prairie School Board Candidate [email protected] No dejes que el sueño Americano destruya a tus Hijos, Jesús dijo: dejar que los niños vengan a mí y no se lo impidáis, porque de ellos es el reino de Dios.
Por aquí normalmente el papa y la Mama tienen que trabajar para cumplir con las obligaciones que tienen ene l hogar como, rente, gas, luz, comida. Ropa, seguros, etc. Pastor Sergio Amezcua Iglesia “Dios Habla Hoy” Hoy queremos darte unos consejos BPEFC El día tiene 24 horas, 8 horas para dormir, 8 a 10 horas para trabajar y te quedas con 7849 W Broadway 6 horas. De estas 6 horas si inviertes 2 horas exclusivamente con tus hijos, veras la Brooklyn Park, MN 55445 diferencia en ellos, en su actitud, desarrollo escolar, pero sobre todo tu relación con PH 612-716-0273 tus hijos se fortalecerá. [email protected] Puedes evitar que por falta de tiempo tus hijos terminen fuera de la escuela, puedes Servicios todos los Domingos evitar que por falta de tiempo tus hijos terminen con malas amistades que los lleven a a las 12:15 PM las drogas. www.dhhmn.com Sabemos que hay muchos gastos, sabemos que hay obligaciones que cumplir, pero www.bpefc.org sobre todo sabemos que tus hijos son más valiosos que dos horas de trabajo más al día. Sabemos que quieres lo mejor para tus hijos, pero lo mejor para tus hijos no son esas dos horas extras que quieres trabajar, sino esas dos horas extra que puedes pasar con ellos. No Descuides a tus Hijos Todos los Padres también necesitan tiempo con su Padre Celestial Uno de los grandes problemas de nuestra comunidad inmigrante en Estados Unidos es la falta de cuidado y atención de los hijos. Hay familias que inmigran a Estados unidos todos Te queremos invitar a pasar tiempo con Dios, si te comprometes a Orar y leer la Biblia los años, y cuando están en estados Unidos buscando el sueño americano se encuentran 15 a 30 minutos por día, tu vida también va a ser transformada, a si como con la pesadilla americana: tus hijos necesitan pasar tiempo con los padres, también los padres necesitan pasar tiempo con el padre Celestial, necesitas una relación con DIOS, una relación con La Pesadilla Americana; buena comunicación, cuando tu Oras Dios te escucha y cuando tu lees la Biblia tu escuchas a Dios. Uno de los grandes problemas con la pesadilla americana, es que ahora los padres pasan menos tiempo con sus hijos, no tienen tiempo para ayudarles con su tarea, tampoco los Sed un buen Líder en el Hogar y tus hijos te honraran. llevan a una escuela Dominical en una Iglesia local, donde puedan aprender principios Cristianos. En
n 2012 the U.S. Department of Education released data, which showed that Minnesota placed last among all states in the rate Iof Hispanic students 4-year high school graduation and the graduation rate gaps between White students and both Hispanic and Native American students. The same gap between Black and White students in Minnesota was the second to the worst in the nation. This regretful piece of news is ominous in its implications for the future. The demographic growth of minorities is much greater than that of the majority community. The growth of the Latino population in Minnesota between the Census of 2000 and 2010 was 74.5 % approximately 10 times that of the total population. This means that the low levels of education of the minorities will increasingly affect the overall state’s rankings in education and the quality of its largely aging workforce. Latino students will face significant barriers when they enter the job market. Insufficient education translates into greater difficulties when according to many studies, 40 percent of Latinos age 25 and up and without high school diplomas are currently unemployed or have only have a temporary job. The situation will only get worse in the future according to experts, since half of the 15.6 million new jobs that are forecast to be created in the United States by 2016 will require at least some university education. The major- ity of these jobs will be in the areas of education, health care, social services, computers and environmental sciences. Thus, in 2018 people who have not completed high school will only be able to be hired for 28 percent of available jobs. A large percentage of the Latino workforce will continue to be concentrated in low-paying jobs in agriculture, fishing, cleaning services and construction. Minnesota’s educational system is good in many aspects but has been unable to integrate minority communities. Programs that improve the performance of minority students have existed for a long time but they have not been replicated sufficiently. Minnesota’s education is highly competitive and market-based. Children of immigrants who have grown up in pov- erty, minimal education and no English are placed in competition with the children of educators, doctors and engineers who have lived here for generations; so are the children of the multiplying Minnesota poor. Minnesota’s immigrant situation today cannot be compared, as often done, with that of the early 20th century: European immigrants were then equally or better educated than native-born Americans since only about 6% of the latter had a high school education, compared to Minnesota’s current 93.2%. Furthermore, the U.S. government, at the time more interested in equality of opportunity than in income, invested heavily in public high schools. Competition is today more highly valued than equity but so are fairness and a level-playing field. The factors explaining why Latinos are at greater risk of dropping out of school and remaining jobless are among other things, the language barrier, their immigration situation, and that of their families, and a overrepresentation in the juvenile justice system. Economic difficulties also present another obstacle given that 23 percent of these young Latinos live below the pov- erty line compared with 13 percent of their white peers. The entire problem of dropping out of school and losing or being unable to find jobs, has repercussions not only in the lives of these young people but also imposes an elevated economic and social cost on the country as a whole. We have Latinos in political leadership positions such as Sen. Patricia Torres Ray (DFL-Minneapolis) and Rep. Carlos Mariani (DFL-St. Paul) who chair the Education Policy Committees in the House and Senate. They should reach out to Governor Dayton and have the administration respond to these graduation numbers. It’s time the Latino community leadership addresses this issue and begins the process of turning this dangerous trend around.