Lifestyle in Sudbury Responsible a Safe, Family-Oriented Community, Greater Sudbury Offers Plenty of Recreational Amenities and Educational and Work Opportunities

City of Greater Sudbury www.sudbury.ca CB

MUNICIPAL CB 02 Greater Sudbury The Nickel City 4 MUNICIPAL City of Greater Sudbury

In a recent State of the City address, Greater Sudbury Mayor Marianne Matichuk described her community, “Sudbury is an island of prosperity in a world of economic uncertainty.”

“Last September’s announcement for the 114 orebody project: Mike Romaniuk (former President of Railveyor), Mayor Marianne Matichuk, Jon Treen (former GM of Vale’s Ontario Operations), Alex Henderson (GM of Vale’s Underground Mines Technology team) and Peter Golde (Manager, Mines Technology Team).” SEPTEMBER 2012 The Canadian Business Journal 5

A resource-rich community and a haven for Recently, nickel producer Vale Limited ap- the great outdoors, lakefront properties, inte- proved a $2 billion investment known as the grated tourism hotspots, and a growing 160,000 Clear AER (atmospheric emissions reduction) population, Greater Sudbury is a northern com- Project, one of the largest environmental invest- munity on the rise. ments in Ontario history, in an effort to reduce smelter sulphur dioxide emissions by 70 per cent History in Mining at its Sudbury operation. In 1972, the Sudbury Superstack was constructed Reborn as a lush, green city, Greater Sudbury in order to disperse smelting sulphur gases away has committed to greening its landscape through from the city. Standing 1,250 feet, the Superstack modern mining initiatives. is the world’s second tallest freestanding chimney, “If you talk to people south of Barrie, they’ll sitting atop the world’s largest smelting operation say, ‘Sudbury, there are no trees up there.’ It’s in Copper Cliff, the heart of the Greater Sudbury unfortunate that our reputation in the 1970s nickel mining industry. still sits with us today, and that’s one of the SEPTEMBER 2012 The Canadian Business Journal 7 improve safety and increase production with the B&D line of maintenance products.

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The internationally renowned Science North along the shore of Ramsey Lake. 8 MUNICIPAL City of Greater Sudbury

. things we’re trying to change,” Matichuk told The Canadian Business Journal. “We’d like anyone to come up and see because they won’t believe it.”

Economic Diversity A deep history in the nickel industry, Greater Sudbury continues to build on its mining roots. The local mining sector remains the strength and economic backbone of Greater Sudbury. Mining investment within Greater Sudbury exceeds $6.3 billion, putting the city on the map for its next mining boom. Over the years, Greater Sudbury has continued its success in mining, its geological significance such that many deposits have yet to be uncovered. Earlier this year, Sudbury hosted MassMin, a mass mining international conference and exhibition that attracted more than 900 delegates. Greater Sudbury is

internationally recognized for its mining expertise

and the local mining industry has emerged as a

major player in international mining with nations such as Brazil, China, and Australia.

Yet this hasn’t limited the city from develop-

ing initiatives to diversify the local economy, in-

vestigating and pursuing new economic engines for the community. Health Sciences North, Lau- rentian University, Cambrian College, and Collège Boréal diversify the local economic base, and SEPTEMBER 2012 The Canadian Business Journal 9

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“Glenn O’Farrell, President and CEO of TFO and Mayor Marianne Matichuk face-off at TFO’s kick-off for second season of the popular french TV series Les Bleus de Ramville, one of a handful of TV shows and films shot in Greater Sudbury.” 10 MUNICIPAL City of Greater Sudbury

stabilize investment within Greater Sudbury. One example of new industry in Sudbury is a repurposed arena-turned-movie studio. An in- terim facility until a new location is constructed, it puts a movie studio in the north and its economic spinoffs are already being realized. Using high-end technology, the studio represents a new Clean segment of job creation within Greater Sudbury. Another example is Greater Sudbury’s investment in research. Greater Sudbury is home to a few research facilities, including the SNOLAB, the world’s deepest underground laboratory. World renowned, the SNOLAB conducts laboratory research related to MRI and GPS technologies. Safe... Unlike many other former mining towns, Great- er Sudbury’s diversity has allowed for continued economic prosperity within the community.

Lifestyle in Sudbury Responsible A safe, family-oriented community, Greater Sudbury offers plenty of recreational amenities and educational and work opportunities. Sudbury’s enjoyable lifestyle is also highlighted by its affordable housing market. Without the Global... hustle and bustle of larger municipalities, Sudbury is a great place to live, work, and play. We provide innovative and tailored multidisciplinary services and solutions for our clients in the global processing industries; through Tourists visiting Sudbury enjoy its surround- our values -- service, teamWork, responsibility, and diversity. ing northern community. Ontario Tourism and 199 Mumford Rd. Lively Ontario P3Y 1L2 - 705.692.0888 - anmar.ca Greater Sudbury have partnered to expose the SEPTEMBER 2012 The Canadian Business Journal 11

Technica Mining has achieved our current level of success as Common sense. a direct result of the dedicated efforts of all our employees. Together we work hard to make mining safer for both Accountability. ourselves and for future generations.

By developing safe and innovative solutions, Technica Mining Responsibility. has established a solid reputation for delivering the highest quality mine development and construction services throughout Northern Ontario and abroad. We are proud to be based in Greater Sudbury and salute all of those who are www.technicagroup.com dedicated to creating safer working conditions in our mines.

TECH38_CBJ_775X475.indd 1 12-08-30 12:16 PM 12 MUNICIPAL City of Greater Sudbury SEPTEMBER 2012 The Canadian Business Journal 13

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northern experience. but once people come here, they want to stay, they “Sudbury is all about changing people’s per- want to live and work here, because the Sudbury ceptions,” Matichuk summarized. “The challenge lifestyle is phenomenal.” CB that we have over the next couple of years is with skilled trades and a need for workers. We’re www.sudbury.ca working with several community stakeholders to come up with some solutions to this challenge. “We’re trying to create jobs, and we’re also very lucky because we have companies bringing in workers and we’re hoping that we can get them to stay. We’ve grown our population, but I’d like to see more growth, more industries and jobs in our city, and a place where people want to come, live, work, and play. The nature of mining is very transient, GEORGE MEDIA NETWORK

AS SEEN IN THE SEPTEMBER 2012 ISSUE OF THE CANADIAN BUSINESS JOURNAL

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