Champion Last Updated Sunday, 26 April 2020 05:30
Champion
Parent Company
HanesBrands Inc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
It takes a little more to make a champion
USP
1 / 5 Champion Last Updated Sunday, 26 April 2020 05:30
Superior product performance, good quality and competitive price
STP
Segment
Sports enthusiasts looking for complete outfit for sports
Target Group
Urban men, women and children from middle and upper-middle class
Positioning
Exceptional quality and comfort provided to make players win
SWOT Analysis
Strengths
2 / 5 Champion Last Updated Sunday, 26 April 2020 05:30
1. Financially strong company and Strong value chain
2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing
3. Most competitive price and high quality
4. Strong research and development team
5. Sponsored many sports teams and events in football, racing etc
6. Wide Spectrum of sports products
7. Excellent advertising and branding
Weaknesses
1. Tough competition from other sports brands which have a high market share.
2. Weak Penetration into the global markets compared to some other apparel brands
Opportunities
3 / 5 Champion Last Updated Sunday, 26 April 2020 05:30
1. Expand to more international countries and markets
2. Tie-ups with sports teams and players would help in establishing ore brand value
3. Diversification of products such as sweaters and polos
Threats
1.Price war with direct cheaper competitors
2.Changing customer preferences
3. Continued innovation by other brands with the use of new technologies
4. maintaining good quality with low price
Competition
Competitors
1. Columbia sportswear
4 / 5 Champion Last Updated Sunday, 26 April 2020 05:30
2. Ashworth
3. Nike
4. Adidas
5. Reebok
5 / 5