2019 Winners Book

We Survived 20 DSM 19 The Gauntlet Winners Book What is the American Advertising Awards competition?

The American Advertising Awards Program is the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising.

Sponsored by the AAF, the American Advertising Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. More than 40,000 total entries are entered and judged annually.

The Student American Advertising Award Competition

The American Advertising Awards student competition is held concurrently with the professional competition and is the largest student advertising competition of its kind. Although there are fewer categories, the student competition mirrors the three-tier structure of the professional competition.

Three-Tier Competition

The American Advertising Awards are unique among advertising creative competitions. It is the only competition that includes three arduous levels of competition.

Entries are first judged at the local level through competitions organized by nearly 200 ad clubs affiliated with the AAF. Winners from the local level advance to the second level of judging and participate in one of 15 district competitions. After district winners are selected, they advance to the third level of judging – the national finals.

Award winners truly represent the best of the best. With the American Advertising Awards, it is the size of the idea that matters most, not the size of the organization that created the work, nor the size of the budget behind it. This distinction elevates the American Advertising Awards above virtually every other advertising competition.

More information on the national awards can be found on the National AAA’s website. We Survived Sales And Marketing ...... 4

Print Advertising ...... 8

Out of Home And Ambient Media ...... 9

Online/Interactive ...... 12

Film, Video And Sound ...... 17

Cross Platform ...... 22

Elements of Advertising ...... 24

Students - Sales And Marketing ...... 28

Students - Print Advertising ...... 28

Students - Film, Video And Sound ...... 29

Students - Cross Platform ...... 30

Students - Elements of Advertising ...... 30

SUR- SUR- SUR- VIVE VIVE VIVE Silver SUR- Judge’s SUR- Gold SUR- Best Award VIVE Choice VIVE Award VIVE Of Show SUR- SUR- SUR- VIVE VIVE VIVE SUR- SUR- SUR- VIVE VIVE VIVE SUR- SUR- SUR- VIVE VIVE VIVE SUR- SUR- SUR- VIVE VIVE VIVE

3 Sales And Marketing Sponsored by:

Overjoy Ice Cream Drake Undergraduate Viewbook BY: Meyocks BY: Two Rivers Marketing CLIENT: Hy-Vee CLIENT: Drake University CREDITS: The Hy-Vee Team CREDITS: Two Rivers Marketing - Drake University team

4 Sales And Marketing

Hy-Vee History Book BY: Meyocks CLIENT: Hy-Vee CREDITS: The Hy-Vee Team

ON JANUARY 3, 1938, THE

HYDE-VREDENBURG PARTNERSHIP

A JOURNEY THROUGH HY-VEE HISTORY: BECAME A CORPORATION WITH A BOARD OF 16 COMPRISED OF THE RALPH & NELLIE BAKER CHARLES & NOLA HYDE DWIGHT & RUTH VREDENBURG A Commitment to Core Values and TWO FOUNDERS, 13 STORE MANAGERS Celebration of New Milestones AND A BOOKKEEPER. MANAGERS

TRADED OWNERSHIP SHARES IN THEIR

STORES FOR STOCK IN THE NEW HY-VEE HAS MADE ITS MARK on history for the than the Hy-Vee of today. We’ll sell products that haven’t running a store often CORPORATION. THE GROUP DIVIDED past 88 years. Now, through the hard work and passion of even been invented. We’ll provide services for which was a two-person our employee-owners, we’ve also achieved an incredible there’s not yet a demand. We’ll develop store concepts 713 SHARES AT $100 EACH. DAVID milestone with annual sales of more than $10 billion. for our customers whose lifestyles are constantly affair: the manager To recognize this achievement, we’ve put together changing. We’ll continue to be the greatest grocer VREDENBURG HELD THE MOST SHARES, this book to celebrate and commemorate Hy-Vee’s around, meeting our customers’ needs at every new turn. and his wife. Cecil 250. MANAGERS PAUL COCHRAN AND outstanding history. In the following pages, we reﬂect on This walk through Hy-Vee’s history shows that and Alice Noftsger Hy-Vee’s ongoing commitment to our core values — exceptional customer service knows no era, and that ROY CONYERS AND BOOKKEEPER values that have led us to become one of the most Hy-Vee will always reach into our past for the were the first to run respected retailers in the country. fundamentals needed to meet the future. If we start with CORA LEVERSON EACH PURCHASED the Beaconsfield, Our founders Charles Hyde and David Vredenburg our commitment to our customers — A Helpful Smile in ONE SHARE. may not have been able to predict just how far-reaching Every Aisle — we’re always headed the right way. Iowa, store, followed by George and Helen Dickey. “I was good help,” Helen their legacy of excellent customer service would extend, I welcome you to enjoy this journey through THE 16 ORIGINAL OWNERS but as my predecessor Ron Pearson has noted, as far as Hy-Vee’s history, and to join us in bringing continued said. “There was just the two of us.” Ralph and Nellie Baker in Kellerton and success stories go — it’s “one of the greatest ever told.” success for our future. As we reﬂect on this story, we also embrace what’s Osceola, Iowa, Robert and Berneice Bixby in Chariton, Iowa, Dwight and Ruth next, bringing constant innovation to the forefront of our DAVID VREDENBURG CHARLES HYDE Vredenburg in Centerville, Iowa — they all stocked shelves, ran registers, swept operations. Before you know it, we’ll be celebrating a DWIGHT VREDENBURG RALPH BAKER century of success. The Hy-Vee of 2030 will look dierent floors and arranged deliveries from early morning until long past dark. And, of MILTON VREDENBURG DON MONROE

DALE GAMET ROBERT BIXBY course, the founders’ wives, Nola Hyde and Kate Vredenburg, joined in. Hy-Vee

MILTON SILSBY GERALD DAVIS wouldn’t be what it is today without the contributions of these dedicated duos.

CECIL NOFTSGER LOUIS SPILLMAN

EVERETT HARRINGTON PAUL COCHRAN

ROY CONYERS CORA LEVERSON

OSCEOLA, IOWA, STORE DAVID & KATE VREDENBURG 23 HARRY BYARS, STORE MANAGER • CRESTON HY-VEE IN IOWA

FUTURE CEO RIC JURGENS WAS 26 WHEN HE WAS NAMED STORE MANAGER IN 1977 AT THE NEW EMPIRE HY-VEE IN SIOUX FALLS, SOUTH DAKOTA. AT 26,000 SQUARE FEET, IT WAS THE LARGEST HY-VEE STORE AT THE TIME.

BY 1977, MOST

HY-VEE STORES

BOASTED

DELICATESSENS,

BAKERIES,

HEADWINDS. That’s what the 1970s brought to the they had to keep extensive records, and you didn’t have SIT-DOWN EATING CHARITON PRINT SHOP | ABOVE: ADVERTISING MANAGER, JAMES WHITE | BELOW: CHARITON PRINT SHOP EMPLOYEES, 1966 grocery industry, and despite 40 years of steady growth computers,” recalled Waller, who later became a store and leadership, Hy-Vee was not immune. The company manager and corporate executive. “It was all done AREAS AND IN-HOUSE ARTIST RAY FISHER DESIGNED THE FIRST HY-VEE LOGO IN 1956. THE had every reason for optimism as the decade dawned. by hand.” PHARMACIES. And even though inflation was hitting customers hard, Despite the pressure, President Dwight Vredenburg LOGO APPEARED ON PRIVATE LABEL ITEMS, WHICH THE COMPANY SLOWLY ROLLED Hy-Vee leaders and employees moved confidently forward. never faltered. “Our policy is, and that of every good IN 1979, FULL- But there was sadness. On August 16, 1970, co- American should be, to support the President by every OUT IN THE 1950s. A LITHOGRAPHER COLOR-PRINTED THE PRODUCT LABELS. FOR founder Charles Hyde passed away at age 86, in Leon, possible means in this attempt to bring strength and SERVICE FLORAL Iowa. He was buried at Rose Hill Cemetery on the west stability to the economic situation,” said Vredenburg. The DEPARTMENTS BLACK-AND-WHITE NEWSPAPER ADS, FISHER DREW THE DESIGNS FREEHAND. edge of Lamoni, Iowa, not far from fellow co-founder price freeze, originally intended to last 90 days, was left David Vredenburg. And there was angst. In 1971, with the in place for more than three years. Some grocery items WERE INTRODUCED. GROUNDBREAKING FOR THE NEW economy faltering on all fronts, President Nixon imposed simply disappeared as suppliers decided the production 85,000-SQUARE-FOOT CHEROKEE, IOWA, a wage and price freeze. Hy-Vee immediately felt the costs were too high. “Farmers were dumping milk and pinch on profits. The freeze stipulated that prices could destroying animals because they were losing money on WAREHOUSE COMPLETED IN 1976 be no more than the highest price received in the 30 days them,” recalled Monte Wiese, who worked at the Cedar prior to the freeze. The company practice had been to Rapids, Iowa, store during the freeze era and retired in “buy forward” to secure wholesale prices when a good 2014 as executive vice president, supply chain. Labels deal arose. The federal regulations meant that many items reading “WE DEEPLY REGRET that we are out of stock were frozen at prices below their replacement costs. on ______because of the price freeze” were common Ken Waller was a college student when he went in Hy-Vee stores. Wiese remembers employees, in fits of to work for Hy-Vee in Ames, Iowa, that year. “It was gallows humor, lying across empty shelves. “We were just havoc. You couldn’t increase prices unless your cost was wiped out, just like a huge snowstorm rush, but it had increased. It was a total nightmare for the stores, because nothing to do with snowstorms.” HY-VEE ON HAMILTON IN SIOUX CITY, IOWA 157 FUTURE CEO RON PEARSON WAS 38 WHEN HE WAS ELECTED EXECUTIVE VICE PRESIDENT IN 1978. 163

79 FROM LEFT: DWIGHT VREDENBURG, RON PEARSON, LLOYD MULLINS AND MARION COONS 139 PRINT SHOP

HY-VEE CORPORATE IDENTITIES HY-VEE SUBSIDIARIES

DESPITE A U.S. ECONOMY THAT WAS IN RECESSION FOR ALL BUT SIX MONTHS ESTABLISHED IN 1982 to modernize the distribution of BETWEEN 1980 AND 1982, DWIGHT perishable products to Hy-Vee’s growing roster of stores and VREDENBURG AND COMPANY HAD HIT markets, Perishable Distributors of Iowa became a full-fledged THE DECADE RUNNING. SEVENTEEN A NEW APPROACH

NEW HY-VEE STORES WERE BUILT DURING subsidiary in 1990. It’s among the largest food distribution

THE RECESSION PERIOD AND SALES companies in the Midwest. BROKE THE $1 BILLION MARK IN 1982. FOR A NEW AGE 1986 1990 1990 1992 1992 1994 1995 2014 2014

And, watching them go, watching their families who are left behind, you want to make sure you’re taking care of National Bank & Lomar Distributing, Perishable Florist Distributing, D & D Foods, Inc., The Meyocks Group Hy-Vee Construction Amber Pharmacy, Pharmacy Solutions, 1933 1940 1956 1963 1994 2000 them,” said Dell, who retired in 2009 as a member of the Trust Company, Inc., founded in Distributors of Iowa, Inc. (FDI), founded an Omaha, Nebraska, advertising agency was formed in 1995 a specialty drug provider founded in Omaha, The first Chinese Express opens in Hy-Vee Hall of Fame. “You’re making sure you’re moving founded in 1873 and 1960, became part LTD. (PDI) was as a small florist company, was (formerly known as under a joint venture founded in 1998 and Nebraska, in 2009, was Independence, Missouri. snow for them if they need snow moved out of their acquired in 1986, of Hy-Vee in 1990 to established in 1982 to supply company in acquired in 1992 as Meyocks & Priebe partnership with The based in Omaha, established to help March 1992 at the 23rd Street Hy-Vee in changed its name provide specialty and provide a distribution 1949, was acquired a supplier of fresh Advertising) was Weitz Company to Nebraska, provides customers acquire driveways or their grass needs cut. It was a challenging The first logo to The new era of The first Hy-Vee In 1963, The third logo to The return to red in 1995 to Midwest gourmet imported system for quality in 1992 to provide salads and dips to acquired in 1994 to develop and build retail pharmacy customers specialty medications IT WASN’T JUST TIME TO MOVE. It was time to time.” reflect the partnership “supermarket” logo was rolled out employee-artist feature “Hy-Vee” lettering on a white Heritage. The items to Hy-Vee perishable products. It fresh flowers, plants Hy-Vee stores and handle advertising, stores and related with increased options and the support they keep moving. Hy-Vee rode into the 1990s on a wave That year, Hy-Vee became, and remains today, the between Charles self-service stores in 1956, after an Ray Fisher designed a included white letters background came in following year, the stores and other was acquired in 1990 and decorative items. now features meat public relations and grocery facilities. and aordability. Patients need to manage of innovation and success. The industry was paying largest private employer in its home state. Over the Hyde and David and a need for name employee contest to new logo that on a red background 2000. The popular bank began opening customers. and one year later FDI’s corporate oce products such as related services for Hy-Vee purchased are provided with a complex medical attention as the company continued to prosper next five years, the company would move women into Vredenburg, who put uniformity among find a new name for suggested the shape and was produced “Employee Owned” branches in Hy-Vee purchased Sunrise is in Des Moines, Hy-Vee’s popular Hy-Vee and outside Weitz’s interest in the health care team and conditions. It was behind aggressive growth and a laser focus on leadership roles and further modernize distribution. It up $1,500 each in stores prompted the the company resulted of a shopping cart. in 1994. For the first tagline was retained, stores. As of 2018, Dairy to supply Iowa. It also operates chicken grillers in clients; it was sold company in 2013. individualized care plan acquired in 2014. The lifestyle trends. would also uproot its corporate offices in a symbolic 1929 to purchase the switch to the Supply in the hyphenated time, “Employee and the logo has been Midwest Heritage dairy products and ice warehouses in its product line. in 2008. that allows them to name was later changed “Hy-Vee was continuing to grow with move that reflected CEO Ron Pearson’s ambitious vision Beaconsfield Supply Store logo. portmanteau derived Owned” was added to in place ever since. TO CELEBRATE, VREDENBURG TREATED has seven locations cream to Hy-Vee Davenport, Iowa; obtain all medications to Hy-Vee Pharmacy its fresh departments: salad bars, we were of market dominance. There would be 35 new stores by Store, was unveiled from the founders’ the logo. THANKS A BILLION in Iowa and operates stores. PDI is one Omaha, Nebraska; and services from one Solutions. EMPLOYEES TO A “THANKS A BILLION” adding Chinese, and all of those different the end of the decade. Pearson’s leadership went beyond in 1933. last names. thousands of ATMs of the largest food and Independence, source. Hy-Vee purchased types of departments,” said Doug Dell, then a raw numbers, said Rich Fawcett, who retired from Hy-Vee PARTY AT ADVENTURELAND AMUSEMENT throughout the distribution companies Missouri. Amber Pharmacy in 2014. successful store director in Brookings, South in 1998 as director of operations after 27 years with the Midwest. in the Midwest. PARK IN ALTOONA, IOWA. HE HAD TO BOOK Dakota. “So you were not only watching things company. “He just took the company to an all-new level,” outside the store going on, you were seeing said Fawcett. “He modernized the company in so many TWO DAYS AT THE PARK TO ACCOMMODATE things inside the store that were changing. And you ways. The company wouldn’t be what it is today without THE ENTIRE HY-VEE FAMILY, WHICH NOW were just trying to stay ahead of it.” Ron following Dwight.” Hy-Vee, under Pearson, was not The Persian Gulf War erupted in 1991, which set the about to rest on its laurels. Instead, it gained logistical NUMBERED MORE THAN 10,000. tone for a decade’s worth of world events dominated by muscle during the decade to steel itself for the new disruption and unrest. “I had several employees serve. millennium ahead — and beyond.

241

WITH SO MANY NEW AND EXISTING COMPONENTS OF OUR COMPANY THAT WE NEED TO REIGNITE, CAME TOGETHER TO PUSH US PAST $10 BILLION IN ANNUAL SALES, WE MUST ENCOURAGE AND REWARD CONTINUE TO LOOK AHEAD TO THE FUTURE. ULTIMATELY, IT IS OUR HELPFUL A CULTURE OBSESSIVELY, HYVEE WAS NAMED THE 2017 SMILES THAT GAIN AND RETAIN A RETAILER OF THE YEAR BY BY 2000, WORDS LIKE “ORGANIC” and “natural” wellness in the supermarket arena. But two events HEALTH HEALTHHEALTH PROGRESSIVE GROCER MAGAZINE were popping up on labels designed to catch the eye early in the new decade would temporarily dampen FOR “DEMONSTRATING ITS of customers seeking a healthy lifestyle. In December the excitement over any new endeavor. CUSTOMER’S LOYALTY AND BUSINESS – 2000, the U.S. government passed the first regulations First, the September 11, 2001, terror attacks on New RELENTLESSLY FOCUSED ABILITY TO BECOME WHAT for how organic products were produced and labeled, York City, New York, and Washington, D.C., rocked the CHANGING TIMES NEED IT TO BE.” and CEO Ron Pearson was eager to position Hy-Vee as a world and spun America into a new war. Hy-Vee gave leader in not just health food but total wellness. It wasn’t $100,000 to the American Red Cross in the wake of the WHETHER THAT BE ONLINE OR IN OUR —RANDY EDEKER ND ND AND long before his vision was off and running, initiating a attacks. Employees and future employees would serve In 2017, Progressive Grocer lauded Hy-Vee’s success in negotiating a rapid long-term focus on customer and employee health that as part of the military response and in stateside support. and continually shifting food retail landscape, which “seems to get more continues to this day. It set the stage for a corporate commitment to military STORES. IT’S OUR INVESTMENT IN OUR ON SERVICE TODAY. challenging by the minute.” In 2000, the first dietitians joined the ranks at veterans that continues today. Hy-Vee stores. Customers could now get expert advice Second, the man whose passion for grocery retail Chairman, CEO and President Randy Edeker said, “Figuring out where on how to best feed themselves and their families. The and homespun approach to making it succeed passed MOST IMPORTANT ASSET – OUR PEOPLE – customers are headed and getting there at the exact right time is easier ELLNESS ELLNESS WELLNESS next year, in the West Broadway Hy-Vee in Columbia, away. Dwight Vredenburg died on February 28, 2002. Missouri, Hy-Vee opened its first HealthMarket, a He was 88 years old. Dwight had already turned over said than done. It just takes a lot of time studying the industry, studying freestanding store-within-a-store for organic, natural, decision-making to younger men of vision, but his THAT WILL CONTINUE TO SET US APART life’s trends and life stages. We’re obviously in an evolutionary time.” gluten-free and allergen-free products, many of which presence, his influence, and many of his philosophies carried the new HealthMarket private label. It was had guided the company into the new millennium. The award included a $10,000 check that was donated to the anti-hunger obvious that Hy-Vee intended to “own” health and TAKES TAKESTAKES AND DETERMINE OUR SUCCESS FOR organization Meals From the Heartland. Hy-Vee last won the honor in 2003. YEARS TO COME. – RANDY EDEKER 269 HOLDHOLD

5 Sales And Marketing

Iowa Craft Brew Festival BY: BASEMINT CLIENT: Iowa Brewers Guild CREDITS: Andrew Maahs – Art Director Kelly Bittner – Art Director

6 Sales And Marketing

Magnify Video Direct Mail Red Dot Holiday Glasses BY: Meyocks BY: Red Dot Ad CLIENT: FCSAmerica CLIENT: Red Dot Ad CREDITS: The FCSAmerica Team CREDITS: Red Dot Team – Creative

7 Print Advertising Sponsored by:

Bank Iowa TIME Magazine Cover Wrap Warped Roots Mega Ad BY: Lessing-Flynn BY: Meyocks CLIENT: Bank Iowa CLIENT: Hy-Vee CREDITS: Joe Winn – Creative Director CREDITS: The Hy-Vee Team Chris Hanson – Creative Director Jeff Caldwell – Content Marketing Manager Cassandra Pudenz – Account Manager Laura Plumb – Account Manager Shannon Hughes – Media Strategist DO WHAT MAKES YOU HOPPY. TM Off the beaten path, a wild crew of party animals waits for you. If you’re ADVERTISEMENT craving original craft beers and an awesomely good time, Warped Roots is calling your name.

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8 Out-Of-Home And Ambient Media Sponsored by:

Iowa Food & Family @ The ISF Iowa Craft Brew Festival Poster BY: IOWA SOYBEAN ASSOC BY: BASEMINT CLIENT: IOWA FOOD & FAMILY PROJECT CLIENT: Iowa Brewers Guild CREDITS: Iowa Soybean Marketing & Communications Teams CREDITS: Andrew Maahs – Art Director Kelly Bittner – Art Director

9 Out-Of-Home And Ambient Media

2018 cook off Save The Date 10x13.pdf 1 12/7/18 10:46 AM 2018 potluck Save The Date 10x13.pdf 1 12/7/18 10:45 AM PM Chili Cookoff/Potluck BY: Performance Marketing CLIENT: Performance Marketing CREDITS: Paul Richards – Art Director

Values Poster Series BY: Eight Seven Central CLIENT: Eight Seven Central CREDITS: 87C Team – Design, Illustration, & Screenprint

10 Out-Of-Home And Ambient Media

Integer Bikes BY: The Integer Group CLIENT: The Integer Group CREDITS: Steve Gammel – Vice President, Creative Lisa Braden – Creative Director Katie Dondale – Art Director/Illustrator Scott Watson – Copywriter Don Burton – Director of Print and Experience Solutions

11 Online/Interactive Sponsored by:

Marc Kris Website BY: Red Dot Ad CLIENT: Marc Kris Modern Homes CREDITS: Red Dot Team – Creative & Development Sam Fatallah – Cinematographer

Red Dot Website BY: Red Dot Ad CLIENT: Red Dot Ad CREDITS: Red Dot Team – Creative & Development

12 Online/Interactive

Millermatic 220 Social Campaign BY: Two Rivers Marketing CLIENT: Miller Electric Mfg. LLC, CREDITS: Two Rivers Marketing - Miller team

Adventure By You BY: ZLR Ignition CLIENT: Iowa State University CREDITS: Bob Delsol – Creative Director Phil Schriver – Associate Creative Director Liv Hunt – Junior Art Director Shae Olson – Senior Copywriter Allison Theulen – Content Specialist Jason Boucher – Vice President of Client Service

13 Online/Interactive

One Step Campaign BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. Wendy Hiatt – Creative Director, The Motion Refinery Karl Baldus – Creative Director/Editor, The Motion Refinery Toby Phillips – DP/Cinematographer, XXL Pictures

Neutrogena Interactive BY: The Integer Group CLIENT: Neutrogena CREDITS: Steve Gammel – Vice President, Creative Mike Shelley – Assoc. Creative Director Erica Cleveland – Art Director Amanda Godwin – Designer Kelsea Graham – Designer Jenna Boures – Designer Ben Kennedy – Group Director, Mobile Marketing Scott Watson – Copywriter Kathy Bowermaster – Sr. Editor Nicole Vance – Account Director Amanda Phillips – CRM Director Shelia Lincoln – Project Manager Julie Chappell – Developer

14 Online/Interactive

The Girl Who Walked Through A War BY: United Way of Central Iowa CLIENT: United Way of Central Iowa CREDITS: Rachel Vogel Quinn – Writer, Producer Derek Lippincott – Photographer, Videographer Mujo Ramic – Web Designer

Two Rivers Holiday e-Card Game BY: Two Rivers Marketing CLIENT: Two Rivers Marketing CREDITS: Two Rivers Marketing

15 Online/Interactive

Trilix Company Website BY: Trilix CLIENT: Trilix CREDITS: Trilix – Trilix Team

16 Film, Video, And Sound Sponsored by:

Employee Pride BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. Wendy Hiatt – Creative Director, The Motion Refinery Karl Baldus – Creative Director/Editor, The Motion Refinery Toby Phillips – DP/Cinematographer, XXL Pictures

The America We Deserve BY: Sam Fathallah Creative CLIENT: Ilhan Omar for Congress CREDITS: Sam Fathalalh – Director

17 Film, Video, And Sound

Cleanest Man on the Jobsite BY: Lessing-Flynn CLIENT: Sage Oil Vac CREDITS: Shannon Hughes – Media Strategist Joe Winn – Creative Director Gerardo Duron – Video Producer Taylor Rookaird – Project Manager

The Beard Behind The Bar BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. HSTV Team The Motion Refinery

18 Film, Video, And Sound

Lost Angels WE BUILD video BY: Two Rivers Marketing CLIENT: Miller Electric Mfg., LLC CREDITS: Two Rivers Marketing - Miller team

NCAA 2018 CWS: Hope You Remember BY: Trilix CLIENT: NCAA 2018 College World Series CREDITS: Trilix – Trilix Team

19 Film, Video, And Sound

Feel the Beat BY: Strategic America CLIENT: Count the Kicks CREDITS: Strategic America

Lucy's Workshop - Zoe's Fall BY: ZLR Ignition CLIENT: Iowa Department of Public Health CREDITS: Phil Schriver – Associate Creative Director Bob Delsol – Creative Director Lou Laurent – Account Manager Shae Olson – Senior Copywriter

20 Film, Video, And Sound

The Braided Apron BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. HSTV Team The Motion Refinery

21 Cross Platform

C C#/ B Db A#/ Bb D Golden ratio framework Civic Music Association for CMA symbol development. Golden ratio framework Golden ratio framework BY: Eight Seven Central forGolden CMA ratio symbol framework development.for CMA symbol development. A D#/ Eb for CMA symbol development. CLIENT: Civic Music Association Golden ratio framework CREDITS: Adam Ferry – Design & Direction for CMA symbol development. Uciel Medina G#/– Design E Ab G F F#/ Golden ratio framework Gb for CMA symbol development. Binary tone captured from Binary tone captured from Golden ratio shown in the Golden ratio shown in the Binary tone captured fromBinary tone captured from BELIN Golden ratio framework musical note C position QUARTET musical note C position Binary tone captured fromGolden ratio shown in the locatedfor CMA onsymbol staff. development. locatedGolden ratioon staff. shown in the musicalGolden ratio note shownC position in the musical note C position locatedmusical onnote staff. C position located on staff. Golden ratio framework located on staff. Binaryfor CMA tone symbol captured development. from CMA Golden ratio shown in the STUDIO musical note C position located on staff. Letter form crest and base overlapped with musical staff.Binary tone captured from Golden ratio shown in the Letter form crest and base musical note C position located on staff. overlapped with musical CMA Letter form crest and baseLetter form crest and base PRESENTS Binary tone captured from staff. LetterGolden form ratio crest shown and in basethe overlappedLetter form withcrest musical and base overlapped with musical

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REPEAT PATTERN 5 OF 6 Generated playable music. Letter form crest and base JAZZ overlapped with musical staff.

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CMA STUDIO

CMA PRESENTS

JAZZ

CHAMBER

COLOR / SUB-BRANDS 3 OF 6 Cross Platform

Undergraduate Campaign Addys 2018 Collateral BY: Two Rivers Marketing BY: Red Dot Ad CLIENT: Drake University CLIENT: AAF of Des Moines CREDITS: Two Rivers Marketing - Drake University team CREDITS: Red Dot Team – Creative, Ten25 – Website Development

23 Elements Of Adversing

Moto Roasters Logo NBA 25 Under 25 BY: Avidity Creative BY: BASEMINT CLIENT: Moto Roasters CLIENT: FanSided CREDITS: Adam Feller – Art Director CREDITS: Andrew Maahs – Illustrator, Kelly Bittner – Illustrator

Civic Music Association BY: Eight Seven Central CLIENT: Civic Music Association CREDITS: Adam Ferry – Design & Direction, Uciel Medina – Design

24 Elements Of Advertising

Farmboy Client Coffee Gift Campaign BY: Farmboy CLIENT: Farmboy CREDITS: Zachary Kern – Art Director Jason McArtor – Art Director

AgVenture: Not Just Farmer Campaign BY: OBI Creative CLIENT: AgVenture CREDITS: Kathleen Durkin, Matt Noa, Erica Rowe, Linda Bartling, Tiffani Brendeland, David Radler – David Radler Studios, Justin Limoges – David Radler Studios

25 Elements Of Advertising

One Step Water BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. Wendy Hiatt – Creative Director, The Motion Refinery Karl Baldus – Creative Director/Editor, The Motion Refinery Toby Phillips – DP/Cinematographer, XXL Pictures

One Step Cereal BY: Hy-Vee CLIENT: Hy-Vee, Inc. CREDITS: Donna Tweeten – Executive Vice President, Chief Marketing Officer, Chief Customer Officer, Hy-Vee Inc. Wendy Hiatt – Creative Director, The Motion Refinery Karl Baldus – Creative Director/Editor, The Motion Refinery Toby Phillips – DP/Cinematographer, XXL Pictures

26 Elements Of Advertising

What can you do with a dot? BY: Red Dot Ad CLIENT: Red Dot Ad CREDITS: Red Dot Team – Art Direction & Creative Red Dot Team – Animation

27 Student Awards Sales And Marketing Student Awards Print Advertising

Sweet Spot Donut Shop The Winner Ingredient BY: Drake University BY: Drake University CREDITS: Josie Carrabine – Student CREDITS: Paula Aguirre Gurruchaga Lily Risken – Student Sandy Henry – Advisor Sandy Henry – Advisor

World Wildlife Fund BY: Iowa State University CREDITS: Kaari Devens – Student Michael Wigton – Advisor

no polar caps, no polar bears. loss of rain forests, loss of tigers. more nets, less whales.

VULNERABLE // ENDANGERED // ENDANGERED // Population: (decreasing) 22,000-31,000 Population: ~3,890 Population: 300-350 (North Atlantic right whales) Because of the steep decline in numbers, polar bears were Tigers face many challenges in today’s society. Fishing nets, warming waters and boat sonar all contribute to listed as a threatened species under the Endangered Poaching, illegal wildlife trade, and continual human the loss of this magni cent creature. The sonar from boats Species Act in May 2008. Illegal hunting, spilled oil and population expansion all contribute to the low interfere with their frequency, disturbing their ability to nd climate change all contribute to their dwindling numbers. number of tigers left in the wild. each other and food. Help make a di erence at www.WorldWildLife.org. Help make a di erence at www.WorldWildLife.org. Help make a dierence at www.WorldWildLife.org.

28 Student Awards Film, Video And Sound

Patagonia TV Ticonderoga TV BY: Iowa State University BY: Iowa State University CREDITS: Britney Walters – Student CREDITS: Jordyn Harrison – Student Michael Wigton – Advisor Michael Wigton– Advisor

UTZ Television BY: Iowa State University CREDITS: Garret Lamp – Student Katie Brake – Student Michael Wigton – Advisor

29 Student Awards Cross-Platform Student Awards Elements Of Advertising

Amy's Ice Cream Truck Branding BY: Drake University CREDITS: Josie Carrabine – Designer and Art Director Sandy Henry – Advisor

Congrats to those who never settled for anything less.

30 WE ENTERTAIN • ENCOURAGE • INSPIRE ENRICH • INFORM • EMPOWER

NATIONAL MEDIA

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EYEWITNESS NEWS NEWS MOBILEP ENSACOLA Hartford Springﬁ eld Greenville Kansas City Mobile - Pensacola Las Vegas Flint - Saginaw Creativity in a can Congratulations to the Confluence cares about the creativity and craftsmanship 2019 American Advertising Awards that goes into making excellent, locally brewed beer. winners confluencebrewing.com

31 WE’RE LOOKING FOR PEOPLE WHO CAN WRITE, ART DIRECT, DESIGN, STRATEGIZE AND MARKET THEIR WAY OUT OF A PAPER BAG.

Join Hy-Vee’s creative marketing team. Send your resume and portfolio samples to [email protected].

32 11590_Addys Creative Recruitment Ad_10x7.5.indd 1 1/14/19 3:24 PM RIGOROUSLY TESTED BY CREATIVE PROFESSIONALS.

Confluence beer brought to you by ZLR Ignition. Please create responsibly.

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33 strategy + marketing + creative + advertising

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What's your next big screen print project? Let's explore it together.

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35 Thank You Sponsors American Advertising Federation Of Des Moines Applied Art

And Technology Confluence Brewing Company Customized

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SpeedPro Summerset Winery Two Rivers Marketing ZLR Ignition Well Done!

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