Expand And Extend Your Investments With SAP Analytics Hybrid Strategy

Eric Fenollosa, Augmented BI Product Management July 25, 2019

PUBLIC Speaker

Eric Fenollosa

Manager of the Augmented BI Product Management team in Paris Program lead for SAP BusinessObjects 4.3

eric.fenollosa@.com www.linkedin.com/in/eric-fenollosa-5a7844 twitter.com/EricFenollosa

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2 Legal Disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentations and SAP’s strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposed and may not be incorporated into a contract. SAP assumed no responsibility for errors or omissions in this document, except if such damages were caused by SAP’s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3 Agenda

▪ SAP Analytics Strategy is Hybrid ▪ An Hybrid View at SAP Analytics Portfolio ▪ Hybrid Deployment And Pricing ▪ Wrap-up and Q&A

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4 Understand the Present and Embrace the Future

IT spending is moving Data Gravity is pulling The analytics near to the cloud analytics to the cloud future is hybrid

Applications and workloads Customers have a mix of cloud moving faster than Analytics Analytics tilts towards and on-premise systems where the data resides

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5 The Transformation Dilemma: Simultaneously Run and Grow

What it takes to What it takes to run the business grow the business

Incremental Breakthrough Improvement Innovation

Minimize Maximize Risk Speed

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6 SAP Analytics Portfolio Run the business. Grow the business.

SAP Analytics Hub

SAP Analytics On Premise SAP Analytics Cloud

BI Planning Predictive SAP Digital Boardroom Governed BI, Business Predictive Run the Reporting and Planning and Analytics BI, Planning and Predictive in Grow the one solution Business Data Discovery Consolidation Business Optimize Plan Ahead Lower Costs Innovate

Connect

On Premise Cloud

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7 SAP Analytics Portfolio Run the business. Grow the business.

SAP Analytics Hub

SAP Analytics On Premise SAP Analytics Cloud

BI Planning Predictive SAP Digital Boardroom Governed BI, Business Predictive Run the Reporting and Planning and Analytics BI, Planning and Predictive in Grow the one solution Business Data Discovery Consolidation Business Optimize Plan Ahead Lower Costs Innovate

Connect

On Premise Cloud

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8 SAP Analytics Cloud One | Simple | Cloud

Business Intelligence Planning Predictive Application Design

Data Preparation Sharing Forecasting Custom Apps Storytelling Simulation Automated Insights SDK Extensions

Digital Boardroom Mobile SAP Analytics Hub SAP Analytics Cloud

On Premise Hybrid Cloud Unified experience for Planning, BI and Predictive all in one service Live data connectivity enables SaaS for everyone End-to-end analytics for the Intelligent Enterprise

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9 Data Sources

Live Import

Cloud data sources Cloud data sources

SAP Cloud Platform1 SAP S/4HANA Cloud SAP Marketing Cloud SAP Ariba SAP Hybris Cloud for Customer SAP Cloud Platform1 SAP Business ByDesign SAP S/4HANA Cloud SAP SuccessFactors SAP Marketing Cloud SAP SuccessFactors SAP Fieldglass SAP Workforce Analytics Concur Google BigQuery Google Drive Google Sheets Salesforce OData Dow Jones DNA SAP data sources 3rd party Cloud Storage 3rd party CRM SAP HANA SAP BW SAP BW4/HANA SAP S/4HANA

SAP BPC Embedded SAP BusinessObjects Universe SAP data sources SAP BPC NW & MS SAP HANA SAP ECC SAP BusinessObjects Universe SAP BW Access via SDI for SAP Cloud Platform & SAP HANA2 SAP S/4HANA SAP BW4/HANA Apache Hive AWS SAP Vora SAP ASE, IQ, ESP OData

Microsoft SQL Server Spark SQL Oracle Teradata MaxDB Other data sources

IBM DB2 MySQL Netezza Facebook Google+ Twitter IBM Microsoft SQL Server MySQL Netezza OData Oracle CSV Excel Progress OpenEdge Same data sources as SAP BI 4.23 Partner delivered APOS DB2 Denodo Microsoft Analysis Services Microsoft Azure Partner delivered Microsoft SQL Server MongoDB MongoDB Atlas MySQL Netezza APOS CDATA DataDirect Cloud Oracle Oracle Essbase Oracle Exadata SAP IQ SAP SQL Anywhere Web Intelligence QuickBooks eloqua

Redshift Teradata Google BigQuery Cloudera Hortonworks Microsoft SharePoint Google Analytics Amazon S3 NetSuite CRM & ERP Microsoft Dynamics CRM Oracle Marketing Cloud Hubspot Delivered Planned within the next 6 months Partners MongoDB Marketo 1. Requires SAP Cloud Platform DBaaS license 2. SAP Cloud Platform connects to data using Smart Data Integration and Smart Data Access Adapters SugarCRM 3. This does not require the BI platform This is the current state of planning and may be changed by SAP at any time. © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10 Context is the Competitive Differentiator

Leave Your Bring Your LIVE Data Where It Is Business Along Information

SAP Live Connectivity Maintain Context Analytics Cloud

• SAP Cloud Platform • Semantics • SAP HANA • Hierarchies • SAP BW • Currencies • SAP BW/4HANA • … • SAP S/4HANA • SAP S/4HANA Cloud • SAP Universe SAP Data Sources 150+ Data Sources

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11 Live Universe Connectivity

▪ Accessing on premise universe data without moving it to the cloud ▪ Apply Data Level Security Metadata ▪ Use powerful query capabilities SAP Analytics ▪ Create visualizations using business terms Cloud

On Premise customer trusted network

Data never leave the customer’s Live Data network

SAP BusinessObjects BI Platform Database Analyst laptop with Universes, and LUC

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12 Live Universe Connectivity Create a model with a query panel

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 13 Live Universe Connectivity Create a story

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 14 SAP Analytics Cloud powers the Intelligent Enterprise

Manufacturing Digital People & Supply Chain Core Engagement

Customer Network & Experience Spend Management

Intelligent Suite Planning Business & Analysis Intelligence Intelligent 1 Intelligent Suite Technologies

2 Digital Platform

AI/ML | IoT | Analytics Intelligent 3 Technologies Predictive Digital Platform

Data Cloud Management Platform

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 15 SAP Analytics Cloud End-to-end analytics across the enterprise, tailored to your industry and LoB

Partner data like benchmarks

SAP content and connectivity 3rd party content and connectivity

▪ SAP S/4HANA ▪ SAP BW 3rd party apps and ▪ SAP BW/4HANA data ▪ …

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 16 SAP Analytics Cloud Industry and Line of Business Content delivered by SAP

Lines of business Industries

▪ Advanced Compliance Reporting ▪ Real Estate ▪ Banking ▪ Business ByDesign (Finance and Procurement) ▪ Sales and Distribution ▪ Big Data Margin Assurance (Telco) ▪ Environment, Health and Safety ▪ Sales and Distribution for S/4HC (BPE) ▪ Chemicals ▪ Finance * ▪ Sales Performance and Target Planning (CRM) * ▪ Consumer Products ▪ Finance Account Receivable – Invoice Payment ▪ Service Cloud Analytics (CRM) ▪ Engineering, Construction & Operations Forecasting. ▪ Solution Manager: Test Suite Analysis / ▪ Health Care ▪ Finance Contract Accounts (FI-CA) IT Service Management Analytics ▪ Industry Innovation Kit – Leonardo Fleet ▪ Finance – Live based on Semantic Tags ▪ Trade Management Insight ▪ Financial Consolidation S/4HC (BPE) ▪ Travel & Expense (Concur) * ▪ Industry Innovation Kit – Leonardo Zero ▪ Financial Planning & Analysis S/4HC (BPE) * ▪ Vendor Management System (Fieldglass) Waste. ▪ FI Operational Expense Planning * ▪ Workforce Planning for S/4HC (BPE) * ▪ Insurance ▪ Goods and Services Tax GST Analytics ▪ Mill Products ▪ Human Resources (SuccessFactors) ▪ Mining ▪ Human Resources (SuccessFactors) – Simplified ▪ Oil & Gas Chinese Localization ▪ Professional Services S/4HC (BPE) ▪ Human Resources Salary Planning * ▪ Public Sector ▪ Liquidity Planning S/4HC (BPE) ▪ Public Services: Higher Education and ▪ Marketing Research ▪ Manufacturing S/4HC (BPE) ▪ Retail (BPE) ▪ Procurement ▪ Retail (Model Company: Core Retail and ▪ Procurement S/4HC (BPE) Fashion) ▪ Product Cost Planning * ▪ Rural Sourcing Management ▪ Project and Portfolio Management ▪ Utilities ▪ Project Budgeting & Planning S/4HC (BPE) * ▪ Project Staff Planning * * Package includes planning

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 17 SAP Analytics Cloud Industry and Line of Business Content delivered by Partners

▪ A41S Avantum – Finance & Controlling ▪ Abaco Consultores – Logistics and supply chain ▪ Aqoia – Digital Edge Solution (Automotive ) ▪ B4 Consulting – Construction ▪ Bramasol – Revenue Recognition ▪ CTAC – Customer Segmentation ▪ Cognizant – Equipment Effectiveness ▪ Comerit – Analytics for SAP Lease Administration by NAKISA ▪ Delaware – Costs to Serve ▪ Ernst & Young – Financial Statement ▪ ISC PLUS-IT – easyBI on Cloud (Finance ) ▪ Incture – Sales Analysis ▪ Infomotion – Corporate Data Collection, simplified with SAP Analytics Cloud (includes planning) ▪ Infosys – Utilities 360 - Energy Supply ▪ Itelligence Nordics – Gross Profit and Revenue Analysis ▪ Itelligence Turkey – Finance dashboard ▪ Mibcon – Data Privacy and Protection (updated) ▪ PwC – Predictive Analytics ▪ Renew HR – SHARP HR Analytics ▪ VASPP – Access Control Inventory ▪ VASPP – Process Control ▪ VASPP – Spend Analytics ▪ Visual BI – Upstream Oil & Gas ▪ Visual BI – Accounts Receivables ▪ Visual Crossing – Location Analysis for SAP Analytics Cloud ▪ WIPRO – Energy Usage ▪ Westernacher – Supply Chain Performance

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 18 SAP Analytics Portfolio Run the business. Grow the business.

SAP Analytics Hub

SAP Analytics On Premise SAP Analytics Cloud

BI Planning Predictive SAP Digital Boardroom Governed BI, Business Predictive Run the Reporting and Planning and Analytics BI, Planning and Predictive in Grow the one solution Business Data Discovery Consolidation Business Optimize Plan Ahead Lower Costs Innovate

Connect

On Premise Cloud

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 19 SAP BusinessObjects BI 4.3 Expanding, Extending, and Innovating SAP Analytics

Hybrid User Experience Enterprise Readiness • Enhanced scheduling & publishing • Improved SAP Analytics Cloud live • New Fiori like BI LaunchPad frameworks connectivity (universes, Web • One HTML5 Web Intelligence client Intelligence documents) • Simplified installation and deployment • New Web Intelligence Data Model • Highest security and product • Simplified SSO configuration and standards compliance user management across cloud and • Customer enhancements to key BI on-prem platforms suite components • New versions of data sources, applications and OS support • Improved integration with Analytics • Simplified IaaS deployment Hub

BI 4.2 SP6 BI 4.2 SP7 BI 4.3 beta BI 4.3 GA July 2018 February 2019 Q4 2019 H1 2020 BOE maintenance to extend to at least 2027

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 20 SAP BusinessObjects BI 4.3 Live Universe Connector 3.0 Hybrid

▪ Accessing on premise universe data without moving it to the cloud ▪ Apply Data Level Security Metadata ▪ Use powerful query capabilities SAP Analytics ▪ Create visualizations using business terms Cloud

On Premise customer trusted network

Data never leave the customer’s Live Data network

SAP BusinessObjects BI Platform Database Analyst laptop with Universes, and LUC 3.0

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 21 SAP BusinessObjects BI 4.3 Consume Web Intelligence data model in SAP Analytics Cloud Hybrid

SAP Analytics Cloud

Re-use existing Web Intelligence Data Model documents to build List of available new information objects: dimensions, measures, variables

#1 #2 #3 #4 Data Providers

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 22 SAP BusinessObjects BI 4.3 Hybrid User Management Hybrid

SAP Analytics Deliver SCIM (System for Cross-domain Identity Cloud Management) APIs ▪ easily onboard existing on-prem users to the cloud (SAP Analytics Cloud / Analytics Hub) ▪ either by user or user groups SCIM API SCIM APIs can be used by Identity Provisioning Service to provision and synchronize BI Platform Users to SAC BI Platform Users/Groups

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 23 SAP BusinessObjects BI 4.3 Analytics Hub integration Hybrid

SAP Analytics Hub Select and identify BOE content ▪ to be pushed to automatically appear as Hub assets ▪ to remain synchronized and up to date

SAP BusinessObjects BI Platform

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 24 SAP Analytics Portfolio Run the business. Grow the business.

SAP Analytics Hub

SAP Analytics On Premise SAP Analytics Cloud

BI Planning Predictive SAP Digital Boardroom Governed BI, Business Predictive Run the Reporting and Planning and Analytics BI, Planning and Predictive in Grow the one solution Business Data Discovery Consolidation Business Optimize Plan Ahead Lower Costs Innovate

Connect

On Premise Cloud

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 25 SAP Analytics Hub A single front end for all analytics content

Simplify access to all analytics

Enable BI Governance by moderators in the community

Increase IT Efficiency avoid chaos, increase usage

SAP SAP Analytics SAP BW 3rd-Party BusinessObjects Cloud Enterprise

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 26 SAP Analytics Hub demo SAP Analytics Hybrid Strategy

Lead the Cloud • Fast innovation SAP Analytics Cloud • All analytic capabilities integrated

• Live access data from SAP Universes, HANA, BW Analytics Enable Hybrid Hub • Administer user / groups Analysis • Import/export planning Office models

Enhance the Core BI Suite Predictive BW/4HANA BPC • Continuous improvements Analytics • Enable Hybrid workflows

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 28 Agenda

▪ SAP Analytics Strategy is Hybrid ▪ An Hybrid View at SAP Analytics Portfolio ▪ Hybrid Deployment And Pricing ▪ Wrap-up and Q&A

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 29 SAP Hybrid Analytics Multiple Deployment Options

On Premise IaaS and MCaaS Public Cloud (SaaS)

BusinessObjects BusinessObjects SAP Analytics Cloud Enterprise Enterprise

Fast track to cloud Multiple integration points

Traditional deployment SAP Analytics Cloud provided AWS, Azure, or other partners managed by customer as a service

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 30 The right solution for each customer situation

BOE Hosted in SAP Cloud

BOE on premise SAP BOE in HANA SAP BOE, single SAP Analytics Cloud Enterprise Cloud tenant edition

▪ Perpetual licensing ▪ BYOL or subscription, for select ▪ Subscription licensing ▪ Subscription licensing material codes ▪ On-premise functional ▪ On-premise functional scope ▪ Lowest TCO and fastest time to scope ▪ On-premise functional scope value ▪ Extensibility Framework and ▪ Customize, modify, and ▪ Customize, modify, and extend extensions via SCP ▪ Quarterly release cycle (ability to extend test new features with fast track ▪ Annual release cycle, speed of ▪ Predefined Landscapes tenant) ▪ Release cycle 6 to 12 adoption on customers’ schedule (based on T-shirt sizes) months, speed of adoption ▪ Public cloud infrastructure ▪ Customer specific system ▪ Half year release cycle, depends on customers’ landscape customers chooses upgrade ▪ Predefined content for many schedule industries and lines of business ▪ Runs on SAP HANA Enterprise window within 12 months ▪ Runs on customer Cloud ▪ Low TCO and fast time to ▪ Many extension options via SCP preferred infrastructure and SAC content store ▪ SAP-managed services on private value cloud infrastructure (SAP, AWS, ▪ Dedicated system landscape or Microsoft Azure) on cloud infrastructure

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 31 © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER 31 New On-Premise SAP BusinessObjects BI License Model

SAP BusinessObjects SAP BusinessObjects SAP BusinessObjects BI, Web Intelligence Enterprise Edge edition SAP BOE Edge BI New Webi-only edition Price Reduced Pricesold via VARs Reduced No Dashboards or Explorer No Dashboards or Explorer

Data Integrator Web Intelligence (Max 8 cores)

Lumira Discovery IQ (Max 8 cores) Lumira Designer Analysis for Office PowerDesigner Web Intelligence (1 CSBL) Crystal Reports Lumira Server Analysis for OLAP Explorer SAP Application SAP Application Data Access Dashboards Data Access

BI Platform BI Platform (Mobile BI, Live Office) (Mobile BI, Live Office)

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 32 Cloud Extension Policy Program

▪ Allow for partial termination of on-premise maintenance when replaced by a cloud subscription ▪ Annual value of the subscription must exceed the annual value of the terminated maintenance ▪ All standard Cloud Extension Policy rules apply

▪ License ▪ Infrastructure (servers, data center) Cost ▪ Operations (patching) Cloud extension policy ▪ Support ▪ New versions

Maintenance Cloud Subscription

Example showing migration from BOBJ on-prem to SAC subscription. Using HEC with CEP will be different than shown.

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 33 Adopting Hybrid Analytics

1. New on-prem BI 2. On-prem conversion 3. Cloud Extension Policy licenses ▪ Right-size both quantity ▪ New cloud contract ▪ Reduced list price and functionality ▪ Covers the reduced ▪ Reduced functionality ▪ This down-conversion maintenance reduces on-premise BI ▪ Updated pricing reflects maintenance spend ▪ Partial maintenance product strategy reductions are allowed when ▪ Only pay maintenance for combined with a new cloud what is used contract per the Cloud Extension Policy

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 34 SAP BusinessObjects BI and SAP Analytics Cloud “Better Together”

Most Complete BI Solution Available ▪ Supporting the full range of use cases for Reporting, Data Discovery, Analytic Applications, and Office Integration ▪ SAP Hybrid product strategy secures decades of investments by our customers

Live Connectivity to SAP Data ▪ All competitors require extraction and movement of SAP data to the cloud which presents performance and security concerns for customers ▪ We only can provide access to the data AND the business context

SAP Hybrid Approach with “Fast Track to Cloud” ▪ Important bridge for customers to enable digital transformation including analytics ▪ Appealing pricing model for customers to start their journey to the cloud

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 35 Thank you.

Eric Fenollosa [email protected] www.linkedin.com/in/eric-fenollosa-5a7844 twitter.com/EricFenollosa