Museums in Yorkshire and the Humber 2016

A Report by Museum Development Yorkshire

31 March 2017

Page: 1 The Basics

Museum are non-profit, permanent institutions in the service of society and its development. Open to the public they acquire, conserve, research, communicate and exhibit the tangible and intangible heritage of humanity and its environment for education, study and enjoyment.

Context

This report has been produced using data from 52 museum organisations in Yorkshire and the Humber. A number of organisations were not able to respond to our survey. Of the responding museums, 9 are Local Authority, 42 are Independent, 1 is a University institutions and - are National Museums, funded by the Department of Culture, Media and Sport. This represents more than 65% of all museums in the region.

Any museum participating in this exercise can request a more detailed analysis of its return. This analysis can be filtered by governance type, scalability or sub-region.

This report has been produced on 31/03/17 using the latest information provided by the following museum organisations.

Name of Organisation

Calderdale MBC Ripon Museums Trust Georgian Theatre (Richmond) Trust Ltd ULITA an Archive of International Textiles Trust Ltd Captain Cook Memorial Museum Trust Darfield Amenity Society: Maurice Dobson Museum Yorkshire Sculpture Park Craven District Council Hedon Museum Society Barnsley MBC York Civic Trust:Fairfax House Vintage Carriages Trust Horsforth Village Historical Society Metropolitan District Council Beck Isle Museum of Rural Life Sobriety Project Ltd: Yorkshire Waterways Museum Company of Merchant Adventurers The Chapter of York Council Waterside Artists: Ropewalk Museum Yorkshire Dales National Park Colne Valley Museum Laurence Sterne Trust: Shandy Hall North Craven Building Preservation Trust: Museum of North Craven Life

Page: 2 Name of Organisation

Prince of Wales's Own Regiment of Yorkshire Museum Malton Museum Foundation Sheffield Galleries and Museum Trust Council The Bronte Society Doncaster MBC Trust North Holderness Museum of Village Life: Hornsea Museum Sheffield Industrial Museums Trust Ken Hawley Collection Trust Thackray Medical Museum Co Ltd Quilters' Guild of the British Isles Burton Constable Foundation South Yorkshire Aircraft Museum Yorkshire Air Museum and Allied Air Forces Memorial Literary & Philosophical Society Trust South Yorkshire Transport Museum Ltd Old Chapel Charitable Trust: Immingham Museum North East Lincolnshire Council Royal Dragoon Guards Museum Green Howards Regimental Museum Sandtoft Transport Centre Limited (t/a The Trolleybus Museum at Sandtoft) Richmondshire Museum Society Kiplin Hall York Museums Trust CHAMP: Baysgarth House

Page: 3 A small number of large institutions were not in a position to respond to the data collections exercise. This has had an impact on the information presented in this report. The institutions that were not able to respond are: Bahamas Locomotive Society Burnby Hall Gardens English Heritage Epworth Old Rectory Grassington Folk Museum Harrogate Council Hull Culture and Leisure Company Council Kohima Museum City Council Leeds University Art Gallery National Coal Mining Museum National Media Museum National Railway Museum National Trust North Lincolnshire Council North Yorkshire Moors Railway Museum Rotherham Council Ryedale Folk Museum Scarborough Museums Trust The Royal Armouries The Art Collection, University of Hull Whitby Town Council York Archaeological Trust Yorkshire Farming Museum

Museum organisations are distributed across the region as follows:

Number of Museum Organisations by Local Authority Area

Barnsley 2 Bradford 3 1 Doncaster 2 East Riding 6 Hull Kirklees 1 Leeds 5

Museum Location North Lincolnshire 3 North East Lincolnshire 2 North Yorkshire 13 Rotherham 1 Sheffield 3 Wakefield 2 York 8

Page: 4 Visits to Museums in Yorkshire and the Humber

In total, the museums who provided data for the survey had 5.7m ( 5666759) visits last year, which is a decrease on the 9.5 million visits reported in 2013 but this lower figure is partly due to a lack of information from a small number of large regional institutions.

Number of Visitors by Local Authority Area

Sums Analysis % Total Respondents Base Visitors Total 5666759 5666759 Museum Location Barnsley 1226126 1226126 21.6% 21.6% Bradford 321655 321655 5.7% 5.7% Calderdale 88861 88861 1.6% 1.6% Doncaster 101161 101161 1.8% 1.8% East Riding 242451 242451 4.3% 4.3% Hull - - - - Kirklees 7350 7350 0.1% 0.1% Leeds 248069 248069 4.4% 4.4% North 117691 117691 Lincolnshire 2.1% 2.1% North East 78809 78809 Lincolnshire 1.4% 1.4% North Yorkshire 209700 209700 3.7% 3.7% Rotherham 10325 10325 0.2% 0.2% Sheffield 1136151 1136151 20.0% 20.0% Wakefield 819502 819502 14.5% 14.5% York 1058908 1058908 18.7% 18.7%

Visits to museums in the region are not evenly distributed and significant numbers of visitors appear to attend museums in a small number of towns and cities, such as Barnsley, Sheffield, Wakefield and York.

Page: 5 A total of 665267 children have benefited from visiting a museum in Yorkshire in the last year either as a visitor or as part of an educational trip. As a comparison, in 2011 there were 1.12m children and young people under the age of 18 living in the region suggesting over half of the regions children have visited at least one local museum.

A further 2762840 visits have been made to museum websites.

There is considerable variation in both the total and average number of visits to museums in the region. The following tables demonstrates the range for all types and scales of museum.

Users of Museums by All Responses by type of museum showing sums

All Responses by type of museum Sums Respondents Local Registered Community Base All Authority National Charity Co-operative Benefit Society University Other Total 8437090 8437090 2990837 - 4567959 112000 - 8444 757850

Adult 4362119 4362119 1639251 - 2380072 85180 - 616 257000 Child 623505 623505 347288 - 234792 20423 - 2 21000 Concession 253081 253081 14419 - 146662 0 - 0 92000 Education Visit - 201736 201736 48141 - 115046 977 - 72 37500 Formal (headcount) Education Visit - 65684 65684 12197 - 53487 0 - 0 0 Informal (headcount) Group Visit 69016 69016 1537 - 25224 420 - 35 41800 (headcount) Special Event 91618 91618 24420 - 66823 0 - 125 250 (headcount) Enquiry (collections) 7491 7491 1348 - 5623 0 - 220 300 Web visitors 2762840 2762840 902236 - 1540230 5000 - 7374 308000

Average Museum Admission Numbers

Sum Minimum Maximum Mode 1st Quartile Median 3rd Quartile Mean Adult 4362119 0 1022751 0 3095 8704 62282.25 83886.903846153844 Child 623505 0 230720 0 11.5 1083 5937.5 11990.48076923077 Concession 253081 0 92000 0 0 10 4721.25 4866.9423076923076 Education Visit - Formal 201736 0 46898 0 46 593 3568.25 3879.5384615384614 (headcount) Education Visit - 65684 0 37000 0 0 0 185 1263.1538461538462 Informal (headcount) Group Visit (headcount) 69016 0 41800 0 0 84.5 486.75 1327.2307692307693 Special Event 91618 0 20000 0 0 275 1225.75 1761.8846153846155 (headcount) Total Visitors 5666759 0 1222436 0 5785.5 17730.5 80381.75 108976.13461538461

Tourism Impact

Visits to museums that responded to the Museums in Yorkshire 2016 survey make a modest contribution towards the regional economy.

Using the AIM Economic Impact Toolkit from 2014 and assuming that 100% of visitors to museums are 'local' this would suggest a minimum annual tourism impact of £1468996

This is significantly lower than the figure of £363,931,669 in the 2013 report although the current report has been affected due to a lack of information from a small number of large regional institutions.

Page: 6 Financial Performance of Museums in Yorkshire and the Humber

The total expenditure by museums in the region in 2016 was £43.5m (£43460133).

The sector's largest area of expenditure is staff and volunteer costs which is to be expected given the public facing nature of museums. Costs associated with managing buildings are also a major outlay for many organisations.

Although museums are prepared to invest in marketing and promotion, the level of average expenditure on audience consultation and research is worryingly low. This might be because research and consultation is conducted by staff and volunteers. Also of concern is the modest level of investment in conservation and collections care at a median of 1% and a mean of 5% of total expenditure.

The proportion of expenditure varies hugely depending on governing body type and scalability.

Average Museum Expenditure

1st 3rd Minimum Maximum Range Mode Median Mean Quartile Quartile Audience consultation 0 58000 58000 0 0 0 75 2849 and research

Buildings management and maintenance (incl. 0 914500 914500 0 760 14247 92432 107919 rent, rates and repairs)

Collections acquisition 0 857146 857146 0 0 0 334 20854 and disposal

Conservation and 0 339941 339941 0 95 1850 12258 17861 collections care

Exhibitions and display 0 910173 910173 0 17 2147 14485 52685 costs

Fundraising 0 165144 165144 0 0 0 93 5173

Learning and outreach 0 148000 148000 0 0 0 7224 11237 programmes

Marketing and 0 355000 355000 0 0 1853 10981 18515 promotion

Other legal and 0 54164 54164 0 0 791 4971 4740 governance costs

Other operational costs 0 1652147 1652147 0 2200 19073 132556 188778

Staff and volunteer 0 5166000 5166000 0 2757 46050 385362 405160 Total Expenditure 0 6904000 6904000 0 38263 125075 780117 835772

Page: 7 General Expenditure Percentages

1st 3rd Minimum Maximum Range Mode Median Mean Quartile Quartile A&D as % expend 0 50 50 0 0 0 0 1.52 Conservation and Care 0 47 47 0 0 1 5.25 5.02 as % expenditure Exhibitions as % 0 70 70 0 0 2 7.5 7.90 expend Learning and outreach 0 6 6 0 0 0 1 0.76 as % expenditure Marketing as % expend 0 23 23 0 0 1 3 2.40 Payroll as % 0 89 89 0 12 38 55 36.18 expenditure

Expenditure Percentages by Museum Type

Local Registered All Authority National Charity

Community Co- Benefit operative Society University Other

Learning and outreach as % expenditure A&D as % expend Conservation and Care as % expenditure Marketing as % expend Exhibitions as % expend Payroll as % expenditure

Page: 8 The total income reported by museums in 2016 was £44m (£44009920). The largest sources of income for museums are admissions or regular investment from a public body.

Museums in the region have an average cost per visitor of £12 in comparison to average income of £13 per visitor. On average museums run by local authorities make a £1 loss per user but break even on cost/income per visitor. With such tight margins, there remains a risk that some museums may fail to meet their costs which in turn could threaten their long term sustainability.

Based on the data received, there are opportunities to grow income from a range of unearned sources such as trusts and foundations, contributed income and donations and legacies. Returns from museums have very low figures in the first quartile and median quartile, suggesting that only a small number of organisations take advantage of these opportunities.

Costs and Income per Visitor and User by Museum Governance 18 17

16 15 14 14 13 13 12 12 12 11 11 10 10 10 9 9 9 Cost per Visitor £ 8 8 8 Cost per User 6 Income per Visitor 6 5 Income per User

4

2 1 1

0 Community Local Registered Co- All National Benefit University Other Authority Charity operative Society Museum Governance

Page: 9 Average Museum Income

1st 3rd Minimum Maximum Range Mode Median Mean Quartile Quartile Admissions income 0 2837000 2837000 0 0 10833 56813 162603 Contributed income e.g. sponsorship, corporate 0 701630 701630 0 0 0 1455 19476 membership schemes Donations and legacies 0 1270000 1270000 0 625 3611 12182 70925 Earned catering income 0 542860 542860 0 0 0 4882 26023 from visitors Earned retail income 0 783000 783000 0 1097 5880 33458 64833 from visitors Investments 0 953000 953000 0 0 0 262 28189 Other 0 1022000 1022000 0 0 2004 10799 54594 Other earned income 0 1195864 1195864 0 50 5278 29937 67357 e.g. research/rent/hire Regular public subsidy/grant e.g. income from Local 0 2784000 2784000 0 0 0 21020 242191 Authority, DCMS, core funding from parent body Trust and foundation 0 1254000 1254000 0 0 0 59070 110154 grants

Page: 10 Collections Management by Museums in Yorkshire and the Humber

Museums in Yorkshire and the Humber are responsible for 4.6m (4617108) accessioned objects. Currently, acquisition outstrips disposal from collections by a rate of 10 to 1 despite most museums anecdotally reporting that their collection stores are over full.

Documentation is fundamental to developing, researching caring for and sharing collections. Challenges remain in this area as 73% of museums report up to a quarter of all holdings remain un- accessioned and over 12% have no knowledge of the scale of their backlog. In addition, 10% of museums report that more than 50% of their collections are not documented to the museum sector standard of SPECTRUM primary procedures and 18% do not know how well documented their collection is.

Progress is being made, but at a slow rate. Last year, backlogs in regional museums fell by -9040 objects due to 14629 being accessioned against 5589 acquisitions.

What percentage of collection material is not yet accessioned? 80%

70%

60%

50%

40% %

Percentage 30%

20%

10%

0% 0-24% 25-49% 50-74% 75-100% Don't Know % Collection material is not yet accessioned?

Page: 11 % of Collection material not yet documented to SPECTRUM primary procedure

% of Collection material not yet documented to SPECTRUM primary procedure 70

60

50

40

30

20

10

0 0-24% 25-49% 50-74% 75-100% Don't Know % of Collection material not yet documented to SPECTRUM primary procedure

Collections Management by Museum Type

All Responses by type of museum Sums Respondents Local Registered Community Base All Authority National Charity Co-operative Benefit Society University Other Total 20622 20622 3216 - 16925 0 - 468 13

Number of 5589 5589 1382 - 4131 0 - 67 9 objects acquired last year. If unsure, leave bl... Number of 14629 14629 1531 - 12748 0 - 346 4 objects accessioned last year. If unsure, leave... Number of object 404 404 303 - 46 0 - 55 0 disposals completed year. If unsure, lea...

Backlog Growth by Museum Type

All Responses by type of museum Sums Respondents Local Registered Community Total All Authority National Charity Co-operative Benefit Society University Other Base -9040 -9040 -149 - -8617 0 - -279 5

Backlog growth -9040 -9040 -149 - -8617 0 - -279 5

Page: 12 Museum Workforce in Yorkshire and the Humber

In total, museums across Yorkshire and the Humber employ 916 members of staff, a higher number than the 636 reported in the 2013 survey.

Along with paid members of staff, the museums across the region also have a total of 3886 volunteers. The total number of volunteer hours was 438938 which is a significant increase from the 69,430 volunteer hours recorded in 2013.

The increase in use of volunteers within local government as well as independent museums suggests a need to monitor skills needs within the sector, particularly those that are museum specific. There is also a need to ensure that organisations understand the differences in managing both volunteers and employees.

If social trends continue as expected, the sector's reliance on traditional approaches to volunteering could cause challenges. If 80% of the workforce (headcount) are volunteers, we will need to identify how we can respond to changing leisure and employment patterns.

Percentages of Museum Workforce by Type 90

80

70

60

50

Paid Employees (%) 40 Volunteers Percentage 30

20

10

0 Community Local Registered All National Co-operative Benefit University Other Authority Charity Society All Responses by type of museum

Page: 13 Mean workforce of museums by type

18 All 75

20 Local Authority 48

National

14 Registered Charity 74

Co-operative

Community Benefit Society

1 University 7

169 Other 500

Paid Employees Volunteers

Page: 14