Knowsley Council KNOWSLEY LOCAL DEVELOPMENT FRAMEWORK: TOWN CENTRES AND SHOPPING STUDY VOLUME 2: FIGURES, TABLES & SPREADSHEETS
November 2009
ROGER TYM & PARTNERS
61 Oxford Street Manchester M1 6EQ
t 0161 834 0833 f 0161 834 0818 e [email protected] w www.tymconsult.com
CONTENTS
FIGURES Figure 4.1 Catchment Area Figure 4.2 Catchment Area with Buffer Figure 4.3 Liverpool City Council – Comparison Goods Market Share Figure 4.4 Study Area – Dominant and Subsidiary Centres Figure 5.1 Vacant Units – Huyton Figure 5.2 Vacant Units – Kirkby Figure 5.3 Vacant Units – Prescot
TABLES Table 1 MHE Retail Rankings Table 2.1 Diversity of Uses – Huyton Table 2.2 Diversity of Uses – Kirkby Table 2.3 Diversity of Uses – Prescot Table 3 Retailer Requirements
SPREADSHEETS Spreadsheets 1 to 9j Comparison Spreadsheets Spreadsheets 11 to 18 Convenience Spreadsheets
FIGURES
Figure 4.1 Catchment Area Figure 4.2 Catchment Area with Buffer Figure 4.3 Liverpool CC – Comparison Goods Market Share Figure 4.4 Study Area – Dominant and Subsidiary Centres Figure 5.1 Vacant Units – Huyton Figure 5.2 Vacant Units – Kirkby Figure 5.3 Vacant Units – Prescot
HUYTON TOWN CENTRE - FIGURE 5.1
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TABLES
Table 1 MHE Retail Rankings Table 2.1 Diversity of Uses – Huyton Table 2.2 Diversity of Uses – Kirkby Table 2.3 Diversity of Uses – Prescot Table 3 Retailer Requirements
Table 1 Management Horizons Europe (MHE) Retail Rankings UK
Location Grade Fashion Market 1995-96 1998-99 2000-01 2003-04 2008 Movement Movement Movement MHE Venue MHE 2008 Position Ranking Ranking Ranking Ranking Ranking 1995 - 2008 2000 - 2008 2003 - 2008 Bootle Major District Value 260 269 226 229 285 -25 -59 -56 Formby Minor District Lower - - 739 624 553 - 186 71 Huyton District Lower 587 695 614 524 405 182 209 119 Kirkby Minor District Value 698 785 699 685 731 -33 -32 -46 Liverpool Major City Upper-Middle 14 13 13 14 10 434 Maghull Minor District Lower 587 659 614 649 731 -144 -117 -82 Ormskirk Major District Lower 357 344 361 -361 -4 -17 Prescot Minor District Lower 506 559 535 575 1139 -633 -604 -564 Prescot - Cables Retail Park Minor District Middle - - - 1,348 779 - - 569 Runcorn District Value 331 327 321 435 458 -127 -137 -23 Skelmersdale District Lower 415 411 398 462 522 -107 -124 -60 St Helens Sub-Regional Lower 103 120 111 92 118 -15 -7 -26 Wallasey Minor District Lower 331 418 343 491 641 -310 -298 -150 Warrington Regional Lower 95 87 91 83 99 -4 -8 -16 Widnes Major District Lower 312 283 261 329 343 -31 -82 -14
NOTES The shopping indexes produced by MHE can be used to assess change in retail rankings over time (1995 - 2008). MHE published Shopping Indexes in 1995/96, 1998/99, 2000/01, 2003/04 and 2008. In earlier Indexes, MHE ranked the UK’s top 1,672 retail centres, but MHE's 2008 Index ranks the UK's top 6,720 centres.
Figures in GREEN indicate an improvement (positive mo Figures in RED indicate a decline (slippage) in the natio HUYTON - DIVERSITY OF USES
TABLE 2.1 EXPERIAN GOAD SURVEY DATE - FEBRUARY 2008 (UPDATED BY RTP - JUNE 2008)
No. of Units Floorspace Goad Operator Type Code No. of % of UK Average Index Floorspace % of UK Average Index units Total % (UK=100) (sq.m) Total % (UK=100) Number (and %) of Convenience Goods Outlets G1A Bakers 5 5.00% 1.91% 262 530 1.70% 0.99% 171 G1B Butchers 0 0.00% 0.74% 0 0 0.00% 0.41% 0 G1C Greengrocers & fishmongers 1 1.00% 0.65% 154 80 0.26% 1.46% 18 G1D Grocery and frozen foods 3 3.00% 2.80% 107 11790 37.72% 11.82% 319 G1E Off-licences and home brew 0 0.00% 0.68% 0 0 0.00% 0.45% 0 G1F Confectioners, tobacconists, newsagents 2 2.00% 2.28% 88 100 0.32% 1.52% 21 TOTAL 11 11.00% 9.06% 121 12500 39.99% 16.65% 240 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 1 1.00% 2.33% 43 160 0.51% 1.64% 31 G2B Men's & boys’ wear 0 0.00% 1.20% 0 0 0.00% 0.97% 0 G2C Women's, girls, children's clothing 8 8.00% 5.52% 145 1290 4.13% 4.72% 87 G2D Mixed and general clothing 4 4.00% 3.38% 118 950 3.04% 5.60% 54 G2E Furniture, carpets & textiles 3 3.00% 3.97% 76 590 1.89% 4.47% 42 G2F Booksellers, arts/crafts, stationers/copy bureaux 3 3.00% 4.19% 72 260 0.83% 3.38% 25 G2G Electrical, home entertainment, telephones and video 1 1.00% 4.56% 22 120 0.38% 3.50% 11 G2H DIY, hardware & household goods 5 5.00% 2.85% 175 4390 14.04% 4.97% 283 G2I Gifts, china, glass and leather goods 0 0.00% 1.69% 0 0 0.00% 0.89% 0 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 6 6.00% 3.95% 152 1620 5.18% 4.08% 127 G2L Variety, department & catalogue showrooms 0 0.00% 0.93% 0 0 0.00% 8.52% 0 G2M Florists and gardens 1 1.00% 1.00% 100 10 0.03% 0.44% 7 G2N Sports, toys, cycles and hobbies 2 2.00% 2.39% 84 280 0.90% 2.44% 37 G2O Jewellers, clocks & repair 0 0.00% 2.33% 0 0 0.00% 1.04% 0 G2P Charity shops, pets and other comparison 9 9.00% 3.73% 241 2990 9.56% 2.48% 386 TOTAL 43 43.00% 45.32% 95 12660 40.50% 51.14% 79 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 6 6.00% 14.34% 42 830 2.66% 9.16% 29 G3B Hairdressers, beauty parlours & health centres 7 7.00% 7.33% 95 550 1.76% 3.52% 50 G3C Laundries & drycleaners 1 1.00% 0.96% 104 90 0.29% 0.45% 64 G3D Travel agents 4 4.00% 1.62% 247 410 1.31% 0.94% 140 G3E Banks & financial services (incl. accountants) 8 8.00% 4.41% 181 1160 3.71% 4.92% 75 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 0 0.00% 3.90% 0 0 0.00% 2.20% 0 TOTAL 26 26.00% 33.23% 78 3040 9.72% 21.75% 45 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1 1.00% 1.32% 76 550 1.76% 1.12% 157 G4B Vacant units (all categories) 19 19.00% 11.07% 172 2510 8.03% 9.34% 86 TOTAL 20 20.00% 12.39% 161 3060 9.79% 10.46% 94 GRAND TOTAL 100 100.00% 100.00% 31260 100.00% 100.00% TABLE 2.2 KIRKBY - DIVERSITY OF USES
EXPERIAN GOAD SURVEY DATE - FEBRUARY 2008 (UPDATED BY RTP - JUNE 2008)
No. of Units Floorspace Goad Floorspac UK Operator Type No. of UK Average Index Index Code % of Total e % of Total Average units % (UK=100) (UK=100) (sq.m) % Number (and %) of Convenience Goods Outlets G1A Bakers 4 4.40% 1.91% 230 520 1.82% 0.99% 184 G1B Butchers 3 3.30% 0.74% 446 250 0.87% 0.41% 213 G1C Greengrocers & fishmongers 2 2.20% 0.65% 338 200 0.70% 1.46% 48 G1D Grocery and frozen foods 6 6.59% 2.80% 235 5850 20.47% 11.82% 173 G1E Off-licences and home brew 1 1.10% 0.68% 162 150 0.52% 0.45% 117 G1F Confectioners, tobacconists, newsagents 2 2.20% 2.28% 96 150 0.52% 1.52% 35 TOTAL 18 19.78% 9.06% 218 7120 24.92% 16.65% 150 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2 2.20% 2.33% 94 100 0.35% 1.64% 21 G2B Men's & boys’ wear 1 1.10% 1.20% 92 90 0.31% 0.97% 32 G2C Women's, girls, children's clothing 7 7.69% 5.52% 139 2052 7.18% 4.72% 152 G2D Mixed and general clothing 1 1.10% 3.38% 33 430 1.50% 5.60% 27 G2E Furniture, carpets & textiles 8 8.79% 3.97% 221 2640 9.24% 4.47% 207 G2F Booksellers, arts/crafts, stationers/copy bureaux 3 3.30% 4.19% 79 370 1.29% 3.38% 38 G2G Electrical, home entertainment, telephones and video 2 2.20% 4.56% 48 110 0.38% 3.50% 11 G2H DIY, hardware & household goods 5 5.49% 2.85% 193 2650 9.27% 4.97% 187 G2I Gifts, china, glass and leather goods 1 1.10% 1.69% 65 120 0.42% 0.89% 47 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 7 7.69% 3.95% 195 840 2.94% 4.08% 72 G2L Variety, department & catalogue showrooms 0 0.00% 0.93% 0 0 0.00% 8.52% 0 G2M Florists and gardens 2 2.20% 1.00% 220 190 0.66% 0.44% 151 G2N Sports, toys, cycles and hobbies 1 1.10% 2.39% 46 140 0.49% 2.44% 20 G2O Jewellers, clocks & repair 0 0.00% 2.33% 0 0 0.00% 1.04% 0 G2P Charity shops, pets and other comparison 2 2.20% 3.73% 59 3750 13.12% 2.48% 529 TOTAL 42 46.15% 45.32% 102 13482 47.19% 51.14% 92 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 5 5.49% 14.34% 38 660 2.31% 9.16% 25 G3B Hairdressers, beauty parlours & health centres 4 4.40% 7.33% 60 300 1.05% 3.52% 30 G3C Laundries & drycleaners 1 1.10% 0.96% 114 80 0.28% 0.45% 62 G3D Travel agents 2 2.20% 1.62% 136 170 0.59% 0.94% 63 G3E Banks & financial services (incl. accountants) 5 5.49% 4.41% 125 1030 3.60% 4.92% 73 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 1 1.10% 3.90% 28 80 0.28% 2.20% 13 TOTAL 18 19.78% 33.23% 60 2320 8.12% 21.75% 37 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1 1.10% 1.32% 83 820 2.87% 1.12% 256 G4B Vacant units (all categories) 12 13.19% 11.07% 119 4830 16.90% 9.34% 181 TOTAL 13 14.29% 12.39% 115 5650 19.77% 10.46% 189 GRAND TOTAL 91 100.00% 100.00% 28572 100.00% 100.00% TABLE 2.3 PRESCOT - DIVERSITY OF USES
EXPERIAN GOAD SURVEY DATE - MARCH 2006 (UPDATED BY RTP - JUNE 2008)
No. of Units Floorspace Goad UK UK Operator Type No. of % of Index Floorspace % of Index Code Average Average units Total (UK=100) (sq.m) Total (UK=100) % % Number (and %) of Convenience Goods Outlets G1A Bakers 4 2.84% 1.91% 149 960 4.85% 0.99% 489 G1B Butchers 3 2.13% 0.74% 288 180 0.91% 0.41% 222 G1C Greengrocers & fishmongers 1 0.71% 0.65% 109 80 0.40% 1.46% 28 G1D Grocery and frozen foods 5 3.55% 2.80% 127 1010 5.10% 11.82% 43 G1E Off-licences and home brew 1 0.71% 0.68% 104 190 0.96% 0.45% 213 G1F Confectioners, tobacconists, newsagents 3 2.13% 2.28% 93 170 0.86% 1.52% 56 TOTAL 17 12.06% 9.06% 133 2590 13.07% 16.65% 79 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 0 0.00% 2.33% 0 0 0.00% 1.64% 0 G2B Men's & boys’ wear 0 0.00% 1.20% 0 0 0.00% 0.97% 0 G2C Women's, girls, children's clothing 7 4.96% 5.52% 90 970 4.90% 4.72% 104 G2D Mixed and general clothing 1 0.71% 3.38% 21 110 0.56% 5.60% 10 G2E Furniture, carpets & textiles 6 4.26% 3.97% 107 530 2.68% 4.47% 60 G2F Booksellers, arts/crafts, stationers/copy bureaux 7 4.96% 4.19% 118 1440 7.27% 3.38% 215 G2G Electrical, home entertainment, telephones and video 6 4.26% 4.56% 93 780 3.94% 3.50% 112 G2H DIY, hardware & household goods 4 2.84% 2.85% 100 1270 6.41% 4.97% 129 G2I Gifts, china, glass and leather goods 1 0.71% 1.69% 42 20 0.10% 0.89% 11 G2J Cars, motorcycles & motor accessories 0 0.00% 1.31% 0 0 0.00% 2.01% 0 G2K Chemists, toiletries & opticians 6 4.26% 3.95% 108 1210 6.11% 4.08% 150 G2L Variety, department & catalogue showrooms 1 0.71% 0.93% 76 590 2.98% 8.52% 35 G2M Florists and gardens 3 2.13% 1.00% 213 170 0.86% 0.44% 195 G2N Sports, toys, cycles and hobbies 3 2.13% 2.39% 89 320 1.62% 2.44% 66 G2O Jewellers, clocks & repair 1 0.71% 2.33% 30 90 0.45% 1.04% 44 G2P Charity shops, pets and other comparison 8 5.67% 3.73% 152 570 2.88% 2.48% 116 TOTAL 54 38.30% 45.32% 85 8070 40.74% 51.14% 80 Number (and %) of Service Uses G3A Restaurants, cafes, coffee bars, fast food & take-aways 10 7.09% 14.34% 49 970 4.90% 9.16% 53 G3B Hairdressers, beauty parlours & health centres 12 8.51% 7.33% 116 850 4.29% 3.52% 122 G3C Laundries & drycleaners 1 0.71% 0.96% 74 50 0.25% 0.45% 56 G3D Travel agents 4 2.84% 1.62% 175 380 1.92% 0.94% 204 G3E Banks & financial services (incl. accountants) 7 4.96% 4.41% 113 1190 6.01% 4.92% 122 G3F Building societies 0 0.00% 0.67% 0 0 0.00% 0.56% 0 G3G Estate agents & auctioneers 9 6.38% 3.90% 164 830 4.19% 2.20% 190 TOTAL 43 30.50% 33.23% 92 4270 21.55% 21.75% 99 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 2 1.42% 1.32% 107 670 3.38% 1.12% 302 G4B Vacant units (all categories) 25 17.73% 11.07% 160 4210 21.25% 9.34% 228 TOTAL 27 19.15% 12.39% 155 4880 24.63% 10.46% 236 GRAND TOTAL 141 100.00% 100.00% 19810 100.00% 100.00% TABLE 3 RETAIL REQUIREMENTS
Apr 00 Apr 01 Apr 02 Apr 03 Apr 04 Apr 05 Apr 06 Apr 07 Oct 00 Oct 01 Oct 02 Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Jan 09 Bootle 11 14 17 8 8 9 11 17 13 19 15 9 9 9 15 11 7 Formby 677812148 *7381114106 *8 Huyton 66879109848771111833 Kirkby 58101081161179791171177 Liverpool 115 99 124 120 135 164 157 146 109 99 122 139 152 180 145 143 129 Maghull 4565452 2111113313 Ormskirk 16 14 13 12 13 16 26 28 16 13 15 11 16 18 25 22 17 Prescot 44244648342266878 Runcorn 17 17 18 17 19 21 17 19 16 20 16 19 20 14 18 14 11 Skelmersdale 469356610296466977 St Helens 42 35 36 35 32 38 34 39 42 38 33 43 36 36 39 37 24 Wallasey 13 12 13 11 10 13 13 12 17 12 17 10 13 14 11 8 7 Warrington 58 53 74 59 66 80 69 61 56 61 60 75 72 78 65 49 40 Widnes 10 18 17 17 21 28 23 23 12 24 15 16 27 24 24 25 18
* data not available
SPREADSHEETS
Spreadsheets 1 to 9j Comparison Spreadsheets Spreadsheets 11 to 18 Convenience Spreadsheets
Spreadsheet 1 - Definition of Zones
Zone Postcode Local Authority Zone Postcode Local Authority L32 0 Knowsley L14 0 Knowsley / Liverpool L32 1 Knowsley L14 1 Liverpool L32 2 Knowsley / Sefton L14 3 Liverpool L32 3 Knowsley L14 5 Liverpool L32 4 Knowsley L14 6 Knowsley Zone 1 L32 5 Knowsley L14 7 Knowsley / Liverpool L32 6 Knowsley L16 0 Liverpool L32 7 Knowsley L16 1 Liverpool Zone 9 L32 8 Knowsley L16 2 Knowsley / Liverpool L32 9 Knowsley L16 3 Knowsley / Liverpool L33 0 Knowsley L16 4 Liverpool L33 1 Knowsley / Sefton L16 5 Liverpool L33 2 Knowsley L16 6 Liverpool L33 3 Knowsley / West Lancashire L16 7 Liverpool L33 4 Knowsley / Sefton / West Lancashire L16 8 Liverpool Zone 2 L33 5 Knowsley L16 9 Liverpool L33 6 Knowsley L12 1 Liverpool L33 7 Knowsley L12 2 Liverpool L33 8 Knowsley L12 3 Liverpool L33 9 Knowsley L12 4 Liverpool L34 0 Knowsley L12 6 Liverpool L34 1 Knowsley L12 8 Liverpool L34 2 Knowsley / St Helens L12 9 Liverpool L34 3 Knowsley L14 2 Liverpool L34 4 Knowsley L14 4 Liverpool L34 5 Knowsley L14 8 Knowsley / Liverpool Zone 3 L34 6 Knowsley / St Helens Zone 10 L14 9 Knowsley / Liverpool L34 7 Knowsley L28 0 Liverpool L34 8 Knowsley / St Helens L28 1 Knowsley / Liverpool L34 9 Knowsley L28 3 Knowsley L35 5 Knowsley L28 4 Knowsley L35 7 Knowsley / St Helens L28 5 Knowsley L35 8 Knowsley L28 6 Knowsley L35 0 St Helens L28 7 Knowsley / Liverpool L35 2 Knowsley L28 8 Liverpool Zone 4 L35 3 Knowsley L36 3 Knowsley L35 6 Knowsley / St Helens L36 8 Knowsley L35 9 Knowsley / St Helens L11 0 Liverpool / Knowsley WA8 4 Knowsley / Halton L11 1 Liverpool Zone 5 WA8 5 Knowsley / Halton / St Helens L11 2 Liverpool WA8 9 Knowsley / Halton L11 3 Liverpool L24 6 Knowsley / Liverpool / Halton L11 4 Liverpool L25 0 Knowsley / Liverpool L11 5 Liverpool L25 8 Liverpool Zone 11 L11 6 Liverpool / Knowsley L25 9 Knowsley / Liverpool L11 7 Liverpool L26 0 Knowsley L11 8 Liverpool L26 1 Knowsley L11 9 Liverpool Zone 6 L26 2 Knowsley L12 0 Liverpool / Knowsley L26 3 Knowsley L12 5 Liverpool L26 4 Knowsley L12 7 Liverpool L26 6 Knowsley L9 0 Liverpool / Sefton L26 7 Knowsley L9 5 Sefton L26 9 Knowsley L9 6 Liverpool L35 1 Knowsley / Halton L9 7 Liverpool L25 1 Liverpool L9 9 Liverpool / Sefton L25 2 Liverpool L10 0 Knowsley L25 3 Liverpool L10 1 Knowsley / Liverpool L25 4 Liverpool L10 2 Sefton L25 5 Liverpool / Knowsley L10 3 Sefton L25 6 Liverpool Zone 12 L10 4 Knowsley L26 5 Knowsley L10 5 Knowsley / Liverpool L26 8 Knowsley L10 6 Sefton Zone 7 L27 0 Liverpool / Knowsley L10 7 Knowsley / Liverpool L27 1 Liverpool L10 8 Knowsley / Sefton L27 2 Liverpool / Knowsley L10 9 Liverpool L27 3 Liverpool / Knowsley L30 1 Sefton L27 4 Liverpool L30 3 Sefton L27 5 Liverpool / Knowsley L30 5 Sefton L27 6 Liverpool L30 6 Sefton L27 7 Liverpool L30 8 Sefton L27 8 Liverpool L31 1 Sefton / Knowsley / West Lancashire L36 0 Knowsley L31 3 Sefton L36 1 Knowsley Zone 13 L31 5 Sefton L36 2 Knowsley L31 6 Sefton L36 4 Knowsley / Liverpool L31 9 Sefton Zone 8 L36 5 Knowsley L35 4 St Helens L36 6 Knowsley WA9 5 St Helens L36 7 Knowsley Zone 14 WA10 3 St Helens L36 9 Knowsley WA10 4 St Helens WA10 5 St Helens / Knowsley Notes: (1) The predominant local authority in each zone is highlighted in bold (ie.the local authority in which the majority of the populated/built-up area of the zone is located). Spreadsheet 2 - Population Projections
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total
Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104 396,045
Population 2011 20,824 17,537 22,941 16,751 20,075 31,495 25,025 33,280 30,197 40,898 44,281 40,051 17,103 36,347 396,806
Population 2016 21,096 17,766 23,241 16,970 20,487 31,907 24,945 33,716 30,099 40,766 44,137 39,832 17,010 36,854 398,826
Population 2021 21,328 17,961 23,496 17,156 20,866 32,257 24,933 34,086 30,085 40,747 44,117 39,759 16,979 37,380 401,151
Population 2026 21,505 18,110 23,691 17,299 21,163 32,525 24,973 34,369 30,134 40,813 44,189 39,730 16,966 37,765 403,233
Change in population 2008 - 2011
Numeric change 136 115 150 110 231 206 -64 218 -77 -104 -112 -204 -87 243 760
Percentage change 0.7% 0.7% 0.7% 0.7% 1.2% 0.7% -0.3% 0.7% -0.3% -0.3% -0.3% -0.5% -0.5% 0.7% 0.2%
Change in population 2011 - 2016
Numeric change 272 229 300 219 412 412 -81 435 -98 -132 -143 -219 -93 506 2,021
Percentage change 1.3% 1.3% 1.3% 1.3% 2.1% 1.3% -0.3% 1.3% -0.3% -0.3% -0.3% -0.5% -0.5% 1.4% 0.5%
ChanChangege in ppopulationopulation 2016 - 2021
Numeric change 232 195 255 186 379 350 -12 370 -14 -19 -20 -73 -31 526 2,325
Percentage change 1.1% 1.1% 1.1% 1.1% 1.9% 1.1% 0.0% 1.1% 0.0% 0.0% 0.0% -0.2% -0.2% 1.4% 0.6%
Change in population 2021 - 2026
Numeric change 177 149 195 142 297 268 40 283 49 66 72 -29 -12 385 2,081
Percentage change 0.8% 0.8% 0.8% 0.8% 1.4% 0.8% 0.2% 0.8% 0.2% 0.2% 0.2% -0.1% -0.1% 1.0% 0.5%
Change in population 2008 - 2026
Numeric change 817 688 900 657 1,320 1,236 -116 1,306 -139 -189 -205 -525 -224 1,660 7,187
Percentage change 3.9% 3.9% 3.9% 3.9% 6.7% 3.9% -0.5% 3.9% -0.5% -0.5% -0.5% -1.3% -1.3% 4.6% 1.8%
NOTES: (1) Population data was sourced from MapInfo and Oxford Economics (mid-year 2005). The population in each zone was projected forward to the base year and forecast years using population multipliers derived from ONS 2006-based Sub- National Population Projections (published 12 June 2008). (2) The population multiplier has been calculated for the predominant local authority in each zone (highlighted in bold in Table 1) and has been applied to the total population within that zone. Spreadsheet 3 - Comparison Goods Expenditure (per capita)
Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
££££££££££££££
2005 2,291 2,296 2,571 2,607 2,696 2,576 2,399 2,482 2,578 2,248 2,334 2,460 2,718 2,533
2008 2,645 2,650 2,968 3,009 3,112 2,974 2,769 2,865 2,976 2,595 2,694 2,840 3,137 2,924
2011 3,053 3,059 3,426 3,474 3,592 3,432 3,197 3,307 3,435 2,995 3,110 3,278 3,622 3,375
2016 3,878 3,886 4,351 4,412 4,563 4,360 4,060 4,201 4,363 3,805 3,950 4,164 4,600 4,287
2021 4,925 4,936 5,527 5,605 5,796 5,538 5,157 5,336 5,542 4,833 5,018 5,289 5,843 5,446 2026 6,256 6,270 7,021 7,119 7,362 7,034 6,551 6,778 7,040 6,139 6,374 6,718 7,422 6,917
NOTES: (1) Expenditure data derived from Mapinfo 2005 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system. (2) The 2005 MapInfo expenditure data has been projected forward to the base year and forecast years using the MapInfo forecast growth rate of 4.9% per annum (please note that the MapInfo forecast ends at 2017, but we continue this 4.9% per annum forecast to 2026). The source for 4.9% growth rate is MapInfo/OEF Information Brief 07/2 (Table 2).
All monetary values are held constant at 2005 prices. Spreadsheet 4 - Total Comparison Goods Expenditure & Expenditure Growth
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total
Year £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m
Total 2008 (including SFT) 54.71 46.17 67.64 50.08 61.75 93.04 69.48 94.73 90.09 106.40 119.60 114.31 53.93 105.57 1127.50 Deduction for SFT in 2008 (based on survey results) 5.52 3.91 6.79 4.88 4.03 6.18 2.94 12.09 11.96 11.41 11.34 10.45 5.94 9.60 107.03 Total 2008 (excluding SFT) 49.19 42.26 60.85 45.19 57.73 86.86 66.54 82.64 78.13 94.99 108.26 103.86 48.00 95.97 1020.47 Total 2011 (including SFT) 63.57 53.65 78.59 58.19 72.11 108.10 80.00 110.06 103.73 122.50 137.71 131.28 61.94 122.68 1304.12 Deduction for SFT in 2011 (SFT grows to average 11.0% by 2011) 7.26 5.15 8.93 6.43 5.30 8.13 3.86 15.90 15.74 15.01 14.92 13.75 7.81 12.63 140.83 Total 2011 (excluding SFT) 56.31 48.51 69.66 51.76 66.82 99.97 76.13 94.16 87.99 107.50 122.79 117.53 54.13 110.05 1163.29 Total 2016 (including SFT) 81.80 69.04 101.13 74.88 93.48 139.11 101.28 141.63 131.33 155.10 174.36 165.84 78.25 158.00 1665.24 Deduction for SFT in 2016 of 14.4% (Experian) 11.78 9.94 14.56 10.78 13.46 20.03 14.58 20.40 18.91 22.33 25.11 23.88 11.27 22.75 239.80 Total 2016 (excluding SFT) 70.02 59.10 86.57 64.10 80.02 119.08 86.70 121.24 112.42 132.77 149.25 141.96 66.98 135.24 1425.45 Total 2021 (including SFT) 105.04 88.66 129.87 96.16 120.94 178.64 128.59 181.88 166.74 196.92 221.37 210.27 99.21 203.56 2127.86 Deduction for SFT in 2021 of 14.4% (Experian) 15.13 12.77 18.70 13.85 17.42 25.72 18.52 26.19 24.01 28.36 31.88 30.28 14.29 29.31 306.41 Total 2021 (excluding SFT) 89.92 75.89 111.17 82.31 103.53 152.92 110.07 155.69 142.73 168.57 189.49 179.99 84.92 174.24 1821.44 Total 2026 (including SFT) 134.54 113.55 166.33 123.15 155.81 228.80 163.60 232.94 212.14 250.54 281.64 266.90 125.93 261.22 2717.09 Deduction for SFT in 2026 of 14.4% (Experian) 19.37 16.35 23.95 17.73 22.44 32.95 23.56 33.54 30.55 36.08 40.56 38.43 18.13 37.62 391.26 Total 2026 (excluding SFT) 115.16 97.20 142.38 105.42 133.37 195.85 140.05 199.40 181.59 214.46 241.08 228.46 107.79 223.61 2325.83
Growth in total expenditure 2008 - 2011 7.12 6.24 8.81 6.57 9.09 13.11 9.59 11.52 9.86 12.51 14.53 13.67 6.13 14.08 142.82 Growth in total expenditure 2011 - 2016 13.72 10.59 16.91 12.34 13.20 19.11 10.57 27.08 24.43 25.27 26.46 24.43 12.85 25.20 262.16 Growth in total expenditure 2016 - 2021 19.90 16.79 24.60 18.21 23.51 33.84 23.38 34.45 30.31 35.80 40.24 38.03 17.94 39.00 396.00 Growth in total expenditure 2021 - 2026 25.25 21.31 31.21 23.11 29.85 42.93 29.97 43.71 38.86 45.90 51.59 48.47 22.87 49.36 504.39 Growth 2008 - 2026 65.97 54.93 81.53 60.22 75.64 108.99 73.50 116.76 103.47 119.47 132.82 124.60 59.80 127.64 1305.36
NOTES: (1) The figures in the above table are the products of multiplying the data presented in Spreadsheet 2 (population) by Spreadsheet 3 (per capita comparison goods expenditure), and are in millions of pounds (£m). (2) We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. mail order, TV and internet shopping) from the total expenditure in 2008 using the SFT market shares derived from the telephone survey of households. The proportion of expenditure spent on SFT in 2008 varies between the different zones, ranging from 4.2% of expenditure in Zone 7, to 13.3% of expenditure in Zone 9. We have assumed that expenditure on SFT will increase by 1.3% in each zone between 2008 and 2011 (as a result spending on SFT will average 11% across the survey zones in 2011). By 2016, we would expect spending on SFT to be broadly equal across all zones, and to have reached the proportion estimated by Experian (14.4%) in Retail Planner Briefing Note 5.1, November 2007 (Table 5.1). Experian does not estimate SFT market shares beyond 2016, and so we assume spending on SFT will level off, remaining at 14.4% in 2021 and 2026.
All monetary values are held constant at 2005 prices. Spreadsheet 5 - Comparison Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (including SFT)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 13.48 15.40 0.07 0.13 0.00 0.32 0.08 0.61 0.36 0.12 0.54 1.46 1.84 0.14 Total Zone 1 13.48 15.40 0.07 0.13 0.00 0.32 0.08 0.61 0.36 0.12 0.54 1.46 1.84 0.14
Zone 2 Kirkby Industrial Estate, Kirkby 0.23 0.38 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.06 0.00 0.22 0.00 Total Zone 2 0.23 0.38 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.06 0.00 0.22 0.00
Zone 3 Prescot Town Centre 2.12 0.57 14.07 7.77 0.93 0.89 0.55 3.85 1.11 1.13 0.16 0.37 0.51 0.80 Cables Retail Park, Prescot 0.88 1.56 10.73 6.42 0.36 0.39 0.00 4.02 0.43 1.50 0.49 0.08 0.16 2.71 Total Zone 3 3.01 2.14 24.80 14.20 1.29 1.28 0.55 7.87 1.54 2.63 0.65 0.45 0.67 3.51
Zone 4 Whiston 0.00 0.00 0.00 0.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.55 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.55 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.20 0.00 0.56 5.73 0.24 0.95 0.00 0.10 0.00 0.00 0.23 Woolton 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.10 0.08 0.06 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.20 0.00 0.69 5.73 0.24 1.05 0.08 0.16 0.00 0.00 0.23
Zone 8 Huyton Town Centre 2.09 1.45 1.63 3.66 0.32 0.48 0.84 13.58 1.93 8.38 0.06 0.00 0.00 0.31 Total Zone 8 2.09 1.45 1.63 3.66 0.32 0.48 0.84 13.58 1.93 8.38 0.06 0.00 0.00 0.31
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.21 0.00 0.00 0.00 0.43 0.20 0.00 0.39 0.31 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.36 0.00 0.00 0.00 0.43 0.20 0.00 0.58 0.31 0.00 0.00 0.00
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.09 1.92 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.09 1.92 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 22.09 17.59 2.13 0.54 0.13 0.34 0.20 1.44 1.37 1.85 9.73 25.05 24.34 0.16 Other, Zone 12 0.86 0.95 0.00 0.55 0.00 0.00 0.00 0.11 0.00 0.10 0.28 1.66 0.73 0.05 Total Zone 12 22.96 18.54 2.13 1.09 0.13 0.34 0.20 1.56 1.37 1.95 10.01 26.71 25.07 0.22
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.11 0.54 0.00 0.17 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.07 Total Zone 14 0.00 0.00 0.11 0.54 0.00 0.17 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.07
TOTAL FOR STUDY AREA 41.77 37.92 29.10 20.75 1.74 4.09 8.08 24.28 6.25 13.83 13.70 28.62 27.81 4.48 Continued over page… Spreadsheet 5 continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.91 2.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 1.55 3.97 0.07 Total Buffer 1 0.91 2.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 1.55 3.97 0.07
Buffer 2 Other, Buffer 2 0.00 0.93 0.11 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.93 0.11 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 1.69 1.41 20.59 15.84 3.61 0.55 1.08 3.13 2.14 2.28 0.90 0.18 0.45 46.59 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.19 6.66 6.93 0.64 0.00 0.00 1.08 0.00 0.39 0.06 0.00 0.00 12.97 Other, Buffer 3 0.00 0.00 0.11 0.13 0.12 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.60 Total Buffer 3 1.69 1.60 27.35 22.91 4.37 0.55 1.08 4.21 2.14 2.72 0.96 0.18 0.45 60.16
Buffer 4 Warrington Town Centre 0.29 0.33 1.53 6.99 10.75 2.40 0.53 2.14 0.74 0.63 1.03 1.26 0.29 2.80 Gemini Retail Park, Europa Boulevard, Warrington 0.30 0.00 0.73 2.70 2.86 0.24 0.28 0.35 1.58 0.77 0.20 0.35 0.42 1.72 Other, Buffer 4 1.10 1.18 0.53 0.80 0.37 0.10 0.44 0.67 0.05 1.17 1.79 1.14 0.77 0.70 Total Buffer 4 1.69 1.51 2.79 10.49 13.98 2.74 1.25 3.17 2.38 2.58 3.03 2.75 1.47 5.21
Buffer 5 Widnes Town Centre 0.00 0.00 0.67 2.45 33.69 2.70 1.28 0.60 0.31 0.24 0.00 0.00 0.00 1.00 Other, Buffer 5 0.00 0.12 0.19 0.22 3.14 0.06 0.10 0.27 0.58 0.00 0.16 0.05 0.00 0.10 Total Buffer 5 0.00 0.12 0.86 2.67 36.83 2.76 1.38 0.87 0.89 0.24 0.16 0.05 0.00 1.10
Buffer 6 Liverpool City Centre 36.95 36.54 18.56 19.98 19.67 47.63 51.91 34.72 43.93 47.41 54.39 42.39 31.00 7.51 New Mersey Retail Park, Speke 2.47 2.40 2.27 3.74 7.52 21.72 22.22 6.79 12.16 5.49 3.23 2.67 2.11 0.18 Edge Lane Retail Park, Liverpool 0.18 0.20 0.29 0.64 0.58 0.62 0.97 6.18 9.59 8.92 4.41 0.26 0.11 0.18 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.78 0.00 0.41 6.99 1.18 0.86 2.19 0.20 0.41 0.39 0.00 0.00 Other, Buffer 6 0.30 0.17 0.17 0.25 0.00 2.70 2.31 0.89 0.83 2.46 1.54 0.44 0.12 0.00 Total Buffer 6 39.91 39.31 22.07 24.61 28.18 79.66 78.60 49.44 68.70 64.47 63.97 46.16 33.34 7.87
Buffer 7 Bootle Town Centre 0.88 0.67 0.00 0.00 0.00 0.07 0.00 0.00 0.35 0.18 2.13 3.71 1.28 0.00 Other, Buffer 7 0.12 0.00 0.00 0.00 0.00 0.19 0.59 0.13 0.00 0.11 0.00 0.00 0.00 0.00 Total Buffer 7 0.99 0.67 0.00 0.00 0.00 0.26 0.59 0.13 0.35 0.29 2.13 3.71 1.28 0.00
Buffer 8 Maghull Town Centre 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 4.48 0.00 Other, Buffer 8 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 4.48 0.00
TOTAL FOR BUFFER AREA 45.19 46.56 53.17 60.68 83.37 85.97 82.90 57.94 74.46 70.57 70.25 55.01 45.00 74.42
Outside Buffer Area Southport Town Centre 1.07 1.09 0.22 2.45 0.00 0.70 1.35 0.31 0.87 1.09 1.24 2.44 12.27 2.27 Manchester City Centre 0.23 1.27 0.66 0.38 1.70 0.78 0.47 1.34 1.59 0.49 3.25 0.45 0.22 3.72 The Trafford Centre, Manchester 0.36 1.54 1.48 3.14 1.30 0.12 0.68 0.34 0.25 0.09 0.16 0.85 0.64 1.93 Other, Outside Buffer Area 1.19 3.05 5.23 2.74 5.10 1.59 2.19 2.93 3.09 3.12 1.82 3.39 2.95 3.95 Internet 3.98 5.00 7.34 3.85 4.17 4.54 1.81 7.14 9.39 5.74 2.50 5.40 7.64 5.12 Home Catalogue 5.26 2.71 1.34 3.46 2.34 1.37 1.73 4.83 3.46 4.98 6.68 3.45 3.05 2.26 TV / Interactive shopping 0.85 0.76 1.36 2.44 0.00 0.73 0.68 0.80 0.42 0.00 0.30 0.28 0.32 1.71 Car Boot Sale 0.00 0.00 0.00 0.00 0.17 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.04
TOTAL OUTSIDE BUFFER AREA 12.94 15.42 17.63 18.47 14.80 9.84 8.92 17.68 19.20 15.51 15.95 16.27 27.10 21.01
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 6 - Comparison Goods Spending Patterns in 2008 Across the Study Area Zones (including SFT)
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 7.38 7.11 0.05 0.07 0.00 0.30 0.05 0.57 0.32 0.13 0.65 1.67 0.99 0.15 19.44 1.7% Total Zone 1 7.38 7.11 0.05 0.07 0.00 0.30 0.05 0.57 0.32 0.13 0.65 1.67 0.99 0.15 19.44 1.7%
Zone 2 Kirkby Industrial Estate, Kirkby 0.13 0.17 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.07 0.00 0.12 0.00 0.72 0.1% Total Zone 2 0.13 0.17 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.07 0.00 0.12 0.00 0.72 0.1%
Zone 3 Prescot Town Centre 1.16 0.27 9.52 3.89 0.57 0.83 0.38 3.64 1.00 1.20 0.19 0.43 0.28 0.84 24.20 2.1% Cables Retail Park, Prescot 0.48 0.72 7.25 3.22 0.23 0.37 0.00 3.81 0.39 1.60 0.59 0.09 0.09 2.87 21.69 1.9% Total Zone 3 1.65 0.99 16.77 7.11 0.80 1.19 0.38 7.45 1.39 2.80 0.78 0.52 0.36 3.70 45.89 4.1%
Zone 4 Whiston 0.00 0.00 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.0% Total Zone 4 0.00 0.00 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.0%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.52 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.52 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.1%
Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.53 3.98 0.23 0.86 0.00 0.12 0.00 0.00 0.24 6.06 0.5% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.09 0.08 0.07 0.00 0.00 0.00 0.36 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.64 3.98 0.23 0.95 0.08 0.19 0.00 0.00 0.24 6.42 0.6%
Zone 8 Huyton Town Centre 1.14 0.67 1.10 1.84 0.20 0.45 0.58 12.87 1.74 8.92 0.07 0.00 0.00 0.33 29.90 2.7% Total Zone 8 1.14 0.67 1.10 1.84 0.20 0.45 0.58 12.87 1.74 8.92 0.07 0.00 0.00 0.33 29.90 2.7%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.30 0.19 0.00 0.42 0.37 0.00 0.00 0.00 1.42 0.1% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.20 0.0% Total Zone 10 0.00 0.00 0.25 0.00 0.00 0.00 0.30 0.19 0.00 0.61 0.37 0.00 0.00 0.00 1.72 0.2%
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.29 0.00 0.00 0.00 2.49 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.29 0.00 0.00 0.00 2.49 0.2%
Zone 12 Aintree Racecourse Retail Park, Aintree 12.09 8.12 1.44 0.27 0.08 0.31 0.14 1.37 1.24 1.97 11.64 28.63 13.13 0.17 80.60 7.1% Other, Zone 12 0.47 0.44 0.00 0.27 0.00 0.00 0.00 0.11 0.00 0.10 0.34 1.90 0.39 0.06 4.08 0.4% Total Zone 12 12.56 8.56 1.44 0.55 0.08 0.31 0.14 1.47 1.24 2.07 11.98 30.53 13.52 0.23 84.69 7.5%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.07 0.27 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.68 0.1% Total Zone 14 0.00 0.00 0.07 0.27 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.68 0.1%
TOTAL FOR STUDY AREA 22.85 17.51 19.68 10.39 1.07 3.81 5.61 23.00 5.63 14.71 16.39 32.72 15.00 4.72 193.09 17.1% Continued over page… Spreadsheet 6 continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.50 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.77 2.14 0.07 5.71 0.5% Total Buffer 1 0.50 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.77 2.14 0.07 5.71 0.5%
Buffer 2 Other, Buffer 2 0.00 0.43 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.1% Total Buffer 2 0.00 0.43 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.1%
Buffer 3 St Helens Town Centre 0.92 0.65 13.92 7.93 2.23 0.51 0.75 2.96 1.92 2.42 1.08 0.20 0.24 49.19 84.95 7.5% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.09 4.50 3.47 0.40 0.00 0.00 1.03 0.00 0.41 0.07 0.00 0.00 13.69 23.66 2.1% Other, Buffer 3 0.00 0.00 0.07 0.07 0.07 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.63 0.91 0.1% Total Buffer 3 0.92 0.74 18.50 11.47 2.70 0.51 0.75 3.99 1.92 2.90 1.14 0.20 0.24 63.51 109.51 9.7%
Buffer 4 Warrington Town Centre 0.16 0.15 1.03 3.50 6.64 2.23 0.37 2.03 0.67 0.67 1.23 1.44 0.15 2.95 23.23 2.1% Gemini Retail Park, Europa Boulevard, Warrington 0.17 0.00 0.50 1.35 1.77 0.23 0.19 0.34 1.43 0.82 0.24 0.40 0.23 1.82 9.47 0.8% Other, Buffer 4 0.60 0.55 0.36 0.40 0.23 0.09 0.31 0.64 0.05 1.25 2.15 1.30 0.41 0.74 9.06 0.8% Total Buffer 4 0.92 0.70 1.89 5.25 8.64 2.55 0.87 3.00 2.14 2.74 3.62 3.14 0.80 5.50 41.76 3.7%
Buffer 5 Widnes Town Centre 0.00 0.00 0.45 1.23 20.81 2.51 0.89 0.57 0.27 0.25 0.00 0.00 0.00 1.06 28.03 2.5% Other, Buffer 5 0.00 0.05 0.13 0.11 1.94 0.05 0.07 0.26 0.53 0.00 0.19 0.05 0.00 0.10 3.48 0.3% Total Buffer 5 0.00 0.05 0.58 1.34 22.75 2.56 0.96 0.82 0.80 0.25 0.19 0.05 0.00 1.16 31.52 2.8%
Buffer 6 Liverpool City Centre 20.22 16.87 12.55 10.01 12.15 44.31 36.07 32.89 39.58 50.44 65.05 48.46 16.72 7.93 413.24 36.7% New Mersey Retail Park, Speke 1.35 1.11 1.54 1.87 4.65 20.21 15.44 6.43 10.95 5.84 3.86 3.06 1.14 0.19 77.63 6.9% Edge Lane Retail Park, Liverpool 0.10 0.09 0.19 0.32 0.36 0.58 0.68 5.85 8.64 9.49 5.27 0.30 0.06 0.19 32.12 2.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.53 0.00 0.25 6.51 0.82 0.82 1.97 0.21 0.49 0.45 0.00 0.00 12.05 1.1% Other, Buffer 6 0.17 0.08 0.12 0.13 0.00 2.51 1.60 0.85 0.75 2.61 1.84 0.50 0.07 0.00 11.21 1.0% Total Buffer 6 21.83 18.15 14.93 12.33 17.40 74.11 54.61 46.83 61.89 68.60 76.51 52.76 17.98 8.31 546.25 48.4%
Buffer 7 Bootle Town Centre 0.48 0.31 0.00 0.00 0.00 0.07 0.00 0.00 0.31 0.19 2.55 4.24 0.69 0.00 8.83 0.8% OtherOther, B Bufferuffer 7 0060.06 0000.00 0000.00 0000.00 0000.00 0180.18 0410.41 0130.13 0000.00 0120.12 0000.00 0000.00 0000.00 0000.00 0900.90 01%0.1% Total Buffer 7 0.54 0.31 0.00 0.00 0.00 0.24 0.41 0.13 0.31 0.31 2.55 4.24 0.69 0.00 9.74 0.9%
Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.42 0.00 3.21 0.3% Other, Buffer 8 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.0% Total Buffer 8 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.42 0.00 3.30 0.3%
TOTAL FOR BUFFER AREA 24.72 21.50 35.96 30.39 51.48 79.99 57.60 54.88 67.08 75.08 84.02 62.88 24.27 78.56 748.40 66.4%
Outside Buffer Area Southport Town Centre 0.59 0.50 0.15 1.23 0.00 0.65 0.94 0.29 0.79 1.16 1.48 2.79 6.62 2.40 19.58 1.7% Manchester City Centre 0.13 0.59 0.44 0.19 1.05 0.73 0.33 1.27 1.43 0.52 3.89 0.51 0.12 3.93 15.13 1.3% The Trafford Centre, Manchester 0.20 0.71 1.00 1.57 0.80 0.11 0.47 0.32 0.23 0.09 0.19 0.97 0.35 2.03 9.06 0.8% Other, Outside Buffer Area 0.65 1.41 3.54 1.37 3.15 1.48 1.52 2.78 2.79 3.32 2.18 3.88 1.59 4.17 33.83 3.0% Internet 2.18 2.31 4.96 1.93 2.58 4.22 1.26 6.76 8.46 6.11 2.99 6.18 4.12 5.40 59.46 5.3% Home Catalogue 2.88 1.25 0.90 1.73 1.45 1.28 1.20 4.57 3.12 5.30 7.98 3.95 1.65 2.39 39.65 3.5% TV / Interactive shopping 0.46 0.35 0.92 1.22 0.00 0.68 0.47 0.75 0.38 0.00 0.36 0.32 0.17 1.81 7.92 0.7% Car Boot Sale 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.05 0.24 0.0%
TOTAL OUTSIDE BUFFER AREA 7.08 7.12 11.92 9.25 9.14 9.15 6.20 16.75 17.29 16.50 19.08 18.60 14.61 22.18 184.87 16.4%
OVERALL TOTAL 54.71 46.17 67.64 50.08 61.75 93.04 69.48 94.73 90.09 106.40 119.60 114.31 53.93 105.57 1127.50 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total comparison goods expenditure in 2008 (Spreadsheet 4) by the market share (Spreadsheet 5). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 7 - Comparison Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (excluding SFT)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 15.01 16.83 0.07 0.15 0.00 0.36 0.08 0.72 0.43 0.14 0.60 1.59 2.12 0.14 Total Zone 1 15.01 16.83 0.07 0.15 0.00 0.36 0.08 0.72 0.43 0.14 0.60 1.59 2.12 0.14
Zone 2 Kirkby Industrial Estate, Kirkby 0.27 0.42 0.00 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.06 0.00 0.24 0.00 Total Zone 2 0.27 0.42 0.00 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.06 0.00 0.24 0.00
Zone 3 Prescot Town Centre 2.32 0.60 15.81 8.94 1.03 0.95 0.58 4.42 1.28 1.21 0.19 0.40 0.56 0.87 Cables Retail Park, Prescot 0.98 1.72 11.64 7.00 0.38 0.42 0.00 4.75 0.47 1.65 0.50 0.08 0.17 2.97 Total Zone 3 3.30 2.32 27.45 15.93 1.41 1.37 0.58 9.17 1.76 2.86 0.69 0.48 0.73 3.84
Zone 4 Whiston 0.00 0.00 0.00 1.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.59 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.59 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.22 0.00 0.58 5.99 0.27 1.03 0.00 0.10 0.00 0.00 0.24 Woolton 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.11 0.09 0.06 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.22 0.00 0.70 5.99 0.27 1.14 0.09 0.17 0.00 0.00 0.24
Zone 8 Huyton Town Centre 2.36 1.66 1.86 4.10 0.33 0.53 0.88 15.85 2.30 9.33 0.06 0.00 0.00 0.33 Total Zone 8 2.36 1.66 1.86 4.10 0.33 0.53 0.88 15.85 2.30 9.33 0.06 0.00 0.00 0.33
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.23 0.00 0.00 0.00 0.46 0.22 0.00 0.40 0.31 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.39 0.00 0.00 0.00 0.46 0.22 0.00 0.60 0.31 0.00 0.00 0.00
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.09 2.14 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.09 2.14 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 24.68 19.00 2.32 0.59 0.13 0.36 0.21 1.57 1.51 2.09 10.50 27.11 26.47 0.17 Other, Zone 12 0.97 1.04 0.00 0.61 0.00 0.00 0.00 0.11 0.00 0.10 0.30 1.83 0.85 0.05 Total Zone 12 25.65 20.04 2.32 1.20 0.13 0.36 0.21 1.68 1.51 2.19 10.80 28.95 27.32 0.23
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.11 0.58 0.00 0.19 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.07 Total Zone 14 0.00 0.00 0.11 0.58 0.00 0.19 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.07
TOTAL FOR STUDY AREA 46.59 41.27 32.20 23.21 1.87 4.38 8.44 28.15 7.14 15.30 14.83 31.01 30.41 4.86 Continued over page… Spreadsheet 7 continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 %%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.03 2.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 1.79 4.77 0.07 Total Buffer 1 1.03 2.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 1.79 4.77 0.07
Buffer 2 Other, Buffer 2 0.00 1.05 0.11 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.05 0.11 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 1.85 1.47 23.02 17.45 3.79 0.58 1.13 3.61 2.54 2.51 0.95 0.19 0.47 51.38 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.20 7.09 7.55 0.68 0.00 0.00 1.17 0.00 0.39 0.07 0.00 0.00 13.83 Other, Buffer 3 0.00 0.00 0.11 0.15 0.12 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.65 Total Buffer 3 1.85 1.67 30.23 25.15 4.60 0.58 1.13 4.78 2.54 2.98 1.02 0.19 0.47 65.85
Buffer 4 Warrington Town Centre 0.31 0.34 1.68 7.72 11.51 2.53 0.54 2.31 0.83 0.68 1.12 1.38 0.30 3.07 Gemini Retail Park, Europa Boulevard, Warrington 0.33 0.00 0.78 2.89 3.01 0.26 0.28 0.41 1.73 0.82 0.20 0.37 0.45 1.85 Other, Buffer 4 1.22 1.31 0.56 0.82 0.39 0.11 0.45 0.72 0.05 1.43 1.92 1.26 0.79 0.74 Total Buffer 4 1.86 1.65 3.02 11.43 14.91 2.90 1.27 3.44 2.61 2.93 3.24 3.01 1.54 5.65
Buffer 5 Widnes Town Centre 0.00 0.00 0.73 2.79 36.20 2.88 1.33 0.71 0.34 0.26 0.00 0.00 0.00 1.18 Other, Buffer 5 0.00 0.12 0.19 0.22 3.18 0.06 0.10 0.27 0.67 0.00 0.16 0.05 0.00 0.10 Total Buffer 5 0.00 0.12 0.92 3.02 39.38 2.94 1.43 0.99 1.01 0.26 0.16 0.05 0.00 1.28
Buffer 6 Liverpool City Centre 41.05 39.95 20.95 22.32 21.17 51.18 54.35 39.87 51.20 53.14 60.55 47.12 35.51 8.42 New Mersey Retail Park, Speke 2.79 2.65 2.55 4.15 8.10 23.19 23.18 7.75 13.98 6.30 3.56 2.98 2.35 0.21 Edge Lane Retail Park, Liverpool 0.18 0.21 0.32 0.69 0.61 0.66 0.99 7.04 10.70 10.14 4.80 0.27 0.11 0.19 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.90 0.00 0.44 7.48 1.21 1.02 2.49 0.22 0.45 0.42 0.00 0.00 Other, Buffer 6 0.33 0.18 0.19 0.26 0.00 2.90 2.41 1.01 0.94 2.71 1.73 0.46 0.13 0.00 Total Buffer 6 44.35 42.99 24.91 27.42 30.32 85.40 82.14 56.69 79.31 72.50 71.08 51.26 38.09 8.83
Buffer 7 Bootle Town Centre 0.98 0.78 0.00 0.00 0.00 0.07 0.00 0.00 0.42 0.18 2.49 4.17 1.46 0.00 Other, Buffer 7 0.14 0.00 0.00 0.00 0.00 0.20 0.61 0.14 0.00 0.13 0.00 0.00 0.00 0.00 Total Buffer 7 1.12 0.78 0.00 0.00 0.00 0.27 0.61 0.14 0.42 0.31 2.49 4.17 1.46 0.00
Buffer 8 Maghull Town Centre 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 4.97 0.00 Other, Buffer 8 0.00 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 4.97 0.00
TOTAL FOR BUFFER AREA 50.21 51.00 59.19 67.01 89.21 92.08 86.58 66.16 85.89 79.28 78.00 61.14 51.30 81.69
Outside Buffer Area Southport Town Centre 1.14 1.14 0.23 2.76 0.00 0.75 1.38 0.34 0.99 1.15 1.38 2.66 13.98 2.48 Manchester City Centre 0.26 1.41 0.70 0.40 1.80 0.84 0.48 1.54 1.87 0.50 3.53 0.48 0.24 4.17 The Trafford Centre, Manchester 0.38 1.76 1.68 3.55 1.41 0.13 0.73 0.38 0.28 0.09 0.19 0.92 0.69 2.24 Other, Outside Buffer Area 1.33 3.32 5.90 2.96 5.61 1.72 2.28 3.33 3.74 3.59 1.98 3.69 3.29 4.46
TOTAL OUTSIDE BUFFER AREA 3.11 7.63 8.51 9.67 8.81 3.44 4.88 5.58 6.87 5.32 7.07 7.75 18.20 13.36
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 8 - Comparison Goods Spending Patterns in 2008 Across the Study Area Zones (excluding SFT)
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 7.38 7.11 0.04 0.07 0.00 0.31 0.05 0.59 0.34 0.14 0.65 1.65 1.02 0.14 19.49 1.9% Total Zone 1 7.38 7.11 0.04 0.07 0.00 0.31 0.05 0.59 0.34 0.14 0.65 1.65 1.02 0.14 19.49 1.9%
Zone 2 Kirkby Industrial Estate, Kirkby 0.13 0.18 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.07 0.00 0.11 0.00 0.74 0.1% Total Zone 2 0.13 0.18 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.07 0.00 0.11 0.00 0.74 0.1%
Zone 3 Prescot Town Centre 1.14 0.25 9.62 4.04 0.59 0.83 0.39 3.65 1.00 1.15 0.20 0.41 0.27 0.84 24.38 2.4% Cables Retail Park, Prescot 0.48 0.73 7.08 3.16 0.22 0.37 0.00 3.93 0.37 1.57 0.54 0.08 0.08 2.85 21.47 2.1% Total Zone 3 1.62 0.98 16.70 7.20 0.81 1.19 0.39 7.58 1.37 2.72 0.74 0.50 0.35 3.69 45.85 4.5%
Zone 4 Whiston 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.0% Total Zone 4 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.0%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.51 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.51 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.1%
Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.50 3.99 0.22 0.81 0.00 0.11 0.00 0.00 0.23 5.96 0.6% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.09 0.09 0.07 0.00 0.00 0.00 0.35 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.61 3.99 0.22 0.89 0.09 0.18 0.00 0.00 0.23 6.31 0.6%
Zone 8 Huyton Town Centre 1.16 0.70 1.13 1.85 0.19 0.46 0.58 13.10 1.80 8.86 0.07 0.00 0.00 0.32 30.21 3.0% Total Zone 8 1.16 0.70 1.13 1.85 0.19 0.46 0.58 13.10 1.80 8.86 0.07 0.00 0.00 0.32 30.21 3.0%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Z10Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.30 0.18 0.00 0.38 0.34 0.00 0.00 0.00 1.34 0.1% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.18 0.0% Total Zone 10 0.00 0.00 0.24 0.00 0.00 0.00 0.30 0.18 0.00 0.57 0.34 0.00 0.00 0.00 1.62 0.2%
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.31 0.00 0.00 0.00 2.50 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 2.31 0.00 0.00 0.00 2.50 0.2%
Zone 12 Aintree Racecourse Retail Park, Aintree 12.14 8.03 1.41 0.27 0.08 0.31 0.14 1.30 1.18 1.99 11.37 28.16 12.71 0.16 79.24 7.8% Other, Zone 12 0.48 0.44 0.00 0.28 0.00 0.00 0.00 0.09 0.00 0.09 0.32 1.90 0.41 0.05 4.07 0.4% Total Zone 12 12.62 8.47 1.41 0.54 0.08 0.31 0.14 1.39 1.18 2.08 11.69 30.06 13.12 0.22 83.31 8.2%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.07 0.26 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.66 0.1% Total Zone 14 0.00 0.00 0.07 0.26 0.00 0.16 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.07 0.66 0.1%
TOTAL FOR STUDY AREA 22.92 17.44 19.60 10.49 1.08 3.80 5.62 23.26 5.58 14.53 16.05 32.21 14.60 4.66 191.83 18.8% Continued over page… Spreadsheet 8 continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.51 0.99 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.86 2.29 0.07 6.00 0.6% Total Buffer 1 0.51 0.99 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.86 2.29 0.07 6.00 0.6%
Buffer 2 Other, Buffer 2 0.00 0.44 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.1% Total Buffer 2 0.00 0.44 0.07 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.1%
Buffer 3 St Helens Town Centre 0.91 0.62 14.01 7.89 2.19 0.50 0.75 2.98 1.99 2.39 1.03 0.20 0.23 49.31 84.99 8.3% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.08 4.32 3.41 0.40 0.00 0.00 0.97 0.00 0.37 0.07 0.00 0.00 13.27 22.89 2.2% Other, Buffer 3 0.00 0.00 0.07 0.07 0.07 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.62 0.90 0.1% Total Buffer 3 0.91 0.70 18.39 11.37 2.66 0.50 0.75 3.95 1.99 2.83 1.10 0.20 0.23 63.20 108.78 10.7%
Buffer 4 Warrington Town Centre 0.15 0.14 1.02 3.49 6.65 2.20 0.36 1.91 0.65 0.65 1.21 1.43 0.14 2.95 22.95 2.2% Gemini Retail Park, Europa Boulevard, Warrington 0.16 0.00 0.47 1.31 1.74 0.22 0.19 0.34 1.35 0.78 0.22 0.39 0.21 1.77 9.16 0.9% Other, Buffer 4 0.60 0.55 0.34 0.37 0.23 0.10 0.30 0.60 0.04 1.36 2.08 1.31 0.38 0.71 8.96 0.9% Total Buffer 4 0.91 0.70 1.84 5.17 8.61 2.52 0.85 2.85 2.04 2.79 3.51 3.12 0.74 5.42 41.06 4.0%
Buffer 5 Widnes Town Centre 0.00 0.00 0.44 1.26 20.90 2.50 0.88 0.59 0.26 0.25 0.00 0.00 0.00 1.14 28.23 2.8% Other, Buffer 5 0.00 0.05 0.12 0.10 1.84 0.05 0.07 0.23 0.53 0.00 0.18 0.05 0.00 0.09 3.29 0.3% Total Buffer 5 0.00 0.05 0.56 1.36 22.73 2.55 0.95 0.81 0.79 0.25 0.18 0.05 0.00 1.23 31.52 3.1%
Buffer 6 Liverpool City Centre 20.19 16.89 12.75 10.09 12.22 44.45 36.16 32.95 40.00 50.48 65.55 48.94 17.04 8.08 415.79 40.7% New Mersey Retail Park, Speke 1.37 1.12 1.55 1.88 4.68 20.14 15.43 6.40 10.92 5.98 3.85 3.10 1.13 0.20 77.75 7.6% Edge Lane Retail Park, Liverpool 0.09 0.09 0.19 0.31 0.35 0.57 0.66 5.82 8.36 9.63 5.19 0.28 0.05 0.19 31.78 3.1% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.55 0.00 0.25 6.50 0.81 0.84 1.94 0.21 0.49 0.44 0.00 0.00 12.03 1.2% Other, Buffer 6 0.16 0.08 0.11 0.12 0.00 2.52 1.60 0.83 0.74 2.57 1.87 0.48 0.06 0.00 11.14 1.1% Total Buffer 6 21.81 18.17 15.15 12.39 17.50 74.18 54.66 46.84 61.96 68.87 76.95 53.24 18.28 8.47 548.49 53.7%
Buffer 7 Bootle Town Centre 0.48 0.33 0.00 0.00 0.00 0.06 0.00 0.00 0.33 0.18 2.70 4.33 0.70 0.00 9.10 0.9% Other, Buffer 7 0.07 0.00 0.00 0.00 0.00 0.17 0.41 0.12 0.00 0.12 0.00 0.00 0.00 0.00 0.88 0.1% Total Buffer 7 0.55 0.33 0.00 0.00 0.00 0.24 0.41 0.12 0.33 0.30 2.70 4.33 0.70 0.00 9.98 1.0%
Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 2.38 0.00 3.16 0.3% Other,, Buffer 8 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.0% Total Buffer 8 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 2.38 0.00 3.25 0.3%
TOTAL FOR BUFFER AREA 24.70 21.55 36.01 30.29 51.50 79.98 57.61 54.68 67.11 75.31 84.45 63.50 24.62 78.39 749.69 73.5%
Outside Buffer Area Southport Town Centre 0.56 0.48 0.14 1.25 0.00 0.66 0.92 0.28 0.77 1.09 1.50 2.77 6.71 2.38 19.51 1.9% Manchester City Centre 0.13 0.60 0.42 0.18 1.04 0.73 0.32 1.27 1.46 0.47 3.82 0.49 0.11 4.01 15.05 1.5% The Trafford Centre, Manchester 0.19 0.75 1.02 1.60 0.81 0.11 0.49 0.31 0.22 0.09 0.20 0.96 0.33 2.15 9.22 0.9% Other, Outside Buffer Area 0.65 1.40 3.59 1.34 3.24 1.50 1.52 2.76 2.92 3.41 2.14 3.83 1.58 4.28 34.15 3.3%
TOTAL OUTSIDE BUFFER AREA 1.53 3.23 5.18 4.37 5.09 2.99 3.25 4.62 5.37 5.06 7.66 8.05 8.73 12.82 77.92 7.6%
OVERALL TOTAL 49.19 42.26 60.85 45.19 57.73 86.86 66.54 82.64 78.13 94.99 108.26 103.86 48.00 95.97 1020.47 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total comparison goods expenditure in 2008 (Spreadsheet 4) by the market share (Spreadsheet 7). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 9 - Total Expenditure on Different Categories of Comparison Goods & Expenditure Growth
Table A - Per Capita Expenditure on Different Categories of Comparison Goods in 2005 and 2008 Expenditure per capita (£) Expenditure Category Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Clothes and Shoes 594 625 657 668 695 666 606 639 653 589 610 637 687 652 Furniture, Carpets, Soft Household Furnishings 312 300 357 361 372 354 337 341 361 306 317 336 383 349 DIY and Decorating Goods 249 245 275 276 284 273 259 266 275 242 250 263 287 270 2005 Domestic Appliances 370 369 419 424 439 418 390 403 419 363 377 399 443 411 Other Goods 765 758 865 876 907 863 808 832 869 747 779 824 919 851 Total Comparison Goods Expenditure 2,291 2,296 2,571 2,607 2,696 2,576 2,399 2,482 2,578 2,248 2,334 2,460 2,718 2,533 Clothes and Shoes 686 721 758 771 802 769 700 738 754 680 704 735 793 753 Furniture, Carpets, Soft Household Furnishings 360 346 412 417 429 409 389 394 417 353 366 388 442 403 DIY and Decorating Goods 287 283 317 319 328 315 299 307 317 279 289 304 331 312 2008 Domestic Appliances 427 426 484 489 507 483 450 465 484 419 435 461 511 474 Other Goods 883 875 998 1,011 1,047 996 933 960 1,003 862 899 951 1,061 982 Total Comparison Goods Expenditure 2,645 2,650 2,968 3,009 3,112 2,974 2,769 2,865 2,976 2,595 2,694 2,840 3,137 2,924
Table B - Population in 2008 Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104
Table C - Total Expenditure on Different Categories of Comparison Goods, 2008 Total Expenditure (in £m) Expenditure Category Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Clothes and Shoes 14. 2 12. 6 17. 3 12. 8 15. 9 24. 1 17 . 6 24. 4 22. 8 27. 9 31. 3 29. 6 13. 6 27. 2 Furniture, Carpets, Soft Household Furnishings 7.5 6.0 9.4 6.9 8.5 12.8 9.8 13.0 12.6 14.5 16.2 15.6 7.6 14.5 DIY and Decorating Goods 5.9 4.9 7.2 5.3 6.5 9.9 7.5 10.2 9.6 11.5 12.8 12.2 5.7 11.3 2008 Domestic Appliances 8.8 7.4 11.0 8.1 10.1 15.1 11.3 15.4 14.6 17.2 19.3 18.5 8.8 17.1 Other Goods 18.3 15.2 22.8 16.8 20.8 31.2 23.4 31.8 30.4 35.4 39.9 38.3 18.2 35.5 Total Comparison Goods Expenditure 54.7 46.2 67.6 50.1 61.8 93.0 69.5 94.7 90.1 106.4 119.6 114.3 53.9 105.6
NOTES: (1) Table A sets out per capita expenditure for the five different categories of comparison goods. The expenditure data is derived from Mapinfo 2005 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system. The 2005 MapInfo expenditure data has been projected forward to the base year (2008) using the MapInfo forecast growth rate of 4.9% per annum (as set out in MapInfo/OEF Information Brief 07/2 - Table 2). (2) Table B sets out the total population in each zone in 2008. (3)The figures in Table C are the products of multiplying the data presented in Table A (2008 per capita expenditure) by Table B (population), and are in millions of pounds (£m).
All monetary values are held constant at 2005 prices. Spreadsheet 9a - Clothes and Shoes: Spending Patterns in 2008 as a Percentage Across the Study Area Zones
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 14.42 16.64 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.32 1.50 1.63 0.00 Total Zone 1 14.42 16.64 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.32 1.50 1.63 0.00
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00
Zone 3 Prescot Town Centre 4.81 1.56 15.52 5.16 0.00 0.91 0.57 4.80 2.66 2.12 0.00 1.45 0.00 0.85 Cables Retail Park, Prescot 1.32 0.78 10.46 5.95 1.41 0.43 0.00 3.03 1.36 0.76 1.51 0.00 0.00 2.54 Total Zone 3 6.12 2.34 25.98 11.11 1.41 1.35 0.57 7.83 4.02 2.88 1.51 1.45 0.00 3.39
Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.91 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.91 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.79 0.00 0.91 6.15 0.00 2.58 0.00 0.40 0.00 0.00 0.00 Woolton 0.00 0.00 0.00 0.00 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.79 0.00 1.39 6.15 0.00 2.58 0.00 0.40 0.00 0.00 0.00
Zone 8 Huyton Town Centre 1.38 0.74 2.00 5.82 0.75 0.00 1.15 14.75 2.35 13.66 0.00 0.00 0.00 0.39 Total Zone 8 1.38 0.74 2.00 5.82 0.75 0.00 1.15 14.75 2.35 13.66 0.00 0.00 0.00 0.39
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.00 0.00 1.02 1.19 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.59 0.00 0.00 0.00 0.57 0.00 0.00 1.74 1.19 0.00 0.00 0.00
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.34 0.96 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.34 0.96 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 7.50 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.68 2.32 2.84 6.53 0.00 Other, Zone 12 0.66 0.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 2.11 0.00 0.00 Total Zone 12 8.16 2.21 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.68 2.64 4.95 6.53 0.00
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL FOR STUDY AREA 30.08 21.92 28.57 17.72 2.16 3.64 9.02 24.30 9.41 19.29 7.02 7.90 9.02 3.79 Continued over page Spreadsheet 9a continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.00 1.45 0.77 0.00 Total Buffer 1 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.00 1.45 0.77 0.00
Buffer 2 Skelmersdale Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 2.77 4.55 20.80 18.12 4.91 1.35 1.83 2.61 1.97 2.61 2.87 0.69 0.86 50.44 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.74 2.94 1.72 1.41 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 5.60 Total Buffer 3 2.77 5.28 23.74 19.84 6.32 1.35 1.83 2.61 1.97 2.99 2.87 0.69 0.86 56.04
Buffer 4 Warrington Town Centre 0.66 0.74 2.00 8.47 16.96 3.73 1.25 4.28 1.52 0.76 1.43 0.69 0.00 2.15 Gemini Retail Park, Europa Boulevard, Warrington 0.72 0.00 1.76 5.95 8.48 0.43 0.00 0.45 2.88 2.12 0.00 1.10 1.63 4.12 Other, Buffer 4 0.66 1.52 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.34 4.23 0.72 0.00 0.39 Total Buffer 4 2.04 2.25 3.76 14.42 25.43 4.16 1.83 4.73 4.40 3.22 5.66 2.52 1.63 6.66
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.79 15.97 3.69 0.68 0.42 0.91 0.00 0.00 0.00 0.00 0.85 Runcorn Town Centre 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 0.00 0.79 16.72 3.69 0.68 0.42 0.91 0.00 0.00 0.00 0.00 0.85
Buffer 6 Liverpool City Centre 49.25 51.61 23.84 26.72 25.59 54.14 56.17 46.43 53.34 57.13 61.65 60.57 44.54 9.12 New Mersey Retail Park, Speke 0.66 0.74 2.00 0.93 3.41 18.96 15.95 1.79 8.80 1.10 3.59 1.85 3.26 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.70 0.00 0.00 4.99 0.57 0.00 2.58 0.34 0.96 0.75 0.00 0.00 Other, Buffer 6 0.72 0.78 0.00 0.00 0.00 1.82 1.35 0.89 1.44 3.71 2.56 0.00 0.00 0.00 Total Buffer 6 50.63 53.13 26.55 27.65 29.00 79.92 74.04 49.11 66.16 62.28 68.76 63.18 47.80 9.12
Buffer 7 Other, Buffer 7 0.66 0.74 0.00 0.00 0.00 0.48 0.57 0.00 0.53 0.68 0.72 2.17 1.63 0.00 Total Buffer 7 0.66 0.74 0.00 0.00 0.00 0.48 0.57 0.00 0.53 0.68 0.72 2.17 1.63 0.00
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.82 3.94 0.00 Other, Buffer 8 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 8 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.82 3.94 0.00
TOTAL FOR BUFFER AREA 56.82 62.18 54.04 62.70 77.47 89.59 78.95 57.32 73.97 69.50 78.01 71.83 56.63 72.67
Outside Buffer Area Southport Town Centre 4.15 3.03 0.59 3.44 0.00 0.91 3.38 0.87 1.97 2.61 1.91 5.15 18.71 4.70 Manchester City Centre 0.00 3.08 1.88 0.79 3.57 1.39 1.83 3.08 2.43 1.89 5.17 1.48 0.86 5.54 Cheshire Oaks Outlet Village, Ellesmere Port 1.38 0.00 1.29 1.85 3.49 1.30 0.68 1.76 1.60 0.34 1.98 1.39 1.63 1.82 The Trafford Centre, Manchester 1.38 2.25 2.58 3.44 1.41 0.48 0.00 1.32 0.99 0.34 0.00 2.20 2.49 1.36 Chester City Centre 0.00 0.78 1.29 1.59 3.57 0.00 0.00 0.45 0.91 0.72 1.59 0.00 0.86 0.45 Other, Outside Buffer Area 0.00 2.21 4.58 3.31 3.49 0.87 3.65 1.32 0.91 2.16 0.40 3.96 4.03 2.61 Internet 1.45 3.03 2.00 0.00 1.41 0.87 0.57 3.06 0.99 1.40 0.64 2.89 2.49 2.03 Home Catalogue 4.08 1.52 3.17 4.23 2.75 0.48 1.93 6.54 6.83 1.74 2.32 3.21 3.26 5.03 TV / Interactive shopping 0.66 0.00 0.00 0.93 0.00 0.48 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 Car Boot Sale 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL OUTSIDE BUFFER AREA 13.10 15.90 17.39 19.58 20.37 6.77 12.03 18.39 16.62 11.20 14.97 20.28 34.35 23.54
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9b - Clothes and Shoes: Spending Patterns in 2008 Across the Study Area Zones
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 2.04 2.09 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.10 0.45 0.22 0.00 5.12 1.8% Total Zone 1 2.04 2.09 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.10 0.45 0.22 0.00 5.12 1.8%
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.12 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.12 0.0%
Zone 3 Prescot Town Centre 0.68 0.20 2.68 0.66 0.00 0.22 0.10 1.17 0.61 0.59 0.00 0.43 0.00 0.23 7.57 2.6% Cables Retail Park, Prescot 0.19 0.10 1.81 0.76 0.22 0.10 0.00 0.74 0.31 0.21 0.47 0.00 0.00 0.69 5.61 1.9% Total Zone 3 0.87 0.29 4.49 1.43 0.22 0.32 0.10 1.91 0.92 0.80 0.47 0.43 0.00 0.92 13.18 4.5%
Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Z5Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.22 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.22 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.1%
Zone 7 Belle Vale 0.00 0.00 0.00 0.10 0.00 0.22 1.08 0.00 0.59 0.00 0.12 0.00 0.00 0.00 2.11 0.7% Woolton 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0% Total Zone 7 0.00 0.00 0.00 0.10 0.00 0.33 1.08 0.00 0.59 0.00 0.12 0.00 0.00 0.00 2.23 0.8%
Zone 8 Huyton Town Centre 0.20 0.09 0.35 0.75 0.12 0.00 0.20 3.60 0.54 3.81 0.00 0.00 0.00 0.11 9.75 3.3% Total Zone 8 0.20 0.09 0.35 0.75 0.12 0.00 0.20 3.60 0.54 3.81 0.00 0.00 0.00 0.11 9.75 3.3%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.28 0.37 0.00 0.00 0.00 0.76 0.3% Stockbridge Village District Centre 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Other, Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.20 0.1% Total Zone 10 0.00 0.00 0.10 0.00 0.00 0.00 0.10 0.00 0.00 0.48 0.37 0.00 0.00 0.00 1.06 0.4%
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 0.30 0.00 0.00 0.00 0.50 0.2% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.09 0.30 0.00 0.00 0.00 0.50 0.2%
Zone 12 Aintree Racecourse Retail Park, Aintree 1.06 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.19 0.73 0.84 0.89 0.00 4.00 1.4% Other, Zone 12 0.09 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.63 0.00 0.00 0.91 0.3% Total Zone 12 1.16 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.19 0.83 1.46 0.89 0.00 4.91 1.7%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0%
TOTAL FOR STUDY AREA 4.27 2.76 4.94 2.27 0.34 0.88 1.58 5.93 2.15 5.38 2.19 2.34 1.23 1.03 37.28 12.8% Continued over page Spreadsheet 9b continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 0.43 0.10 0.00 0.73 0.3% Total Buffer 1 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 0.43 0.10 0.00 0.73 0.3%
Buffer 2 Skelmersdale Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0% Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0%
Buffer 3 St Helens Town Centre 0.39 0.57 3.59 2.33 0.78 0.32 0.32 0.64 0.45 0.73 0.90 0.21 0.12 13.71 25.05 8.6% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.09 0.51 0.22 0.22 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 1.52 2.67 0.9% Total Buffer 3 0.39 0.66 4.10 2.55 1.01 0.32 0.32 0.64 0.45 0.83 0.90 0.21 0.12 15.23 27.72 9.5%
Buffer 4 Warrington Town Centre 0.09 0.09 0.35 1.09 2.70 0.90 0.22 1.04 0.35 0.21 0.45 0.21 0.00 0.58 8.27 2.8% Gemini Retail Park, Europa Boulevard, Warrington 0.10 0.00 0.31 0.76 1.35 0.10 0.00 0.11 0.66 0.59 0.00 0.33 0.22 1.12 5.65 1.9% Other, Buffer 4 0.09 0.19 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.09 1.32 0.21 0.00 0.11 2.12 0.7% Total Buffer 4 0.29 0.28 0.65 1.85 4.05 1.00 0.32 1.15 1.00 0.90 1.77 0.74 0.22 1.81 16.05 5.5%
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.10 2.54 0.89 0.12 0.10 0.21 0.00 0.00 0.00 0.00 0.23 4.19 1.4% Runcorn Town Centre 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.0% Total Buffer 5 0.00 0.00 0.00 0.10 2.66 0.89 0.12 0.10 0.21 0.00 0.00 0.00 0.00 0.23 4.31 1.5%
Buffer 6 Liverpool City Centre 6.99 6.49 4.12 3.43 4.07 13.02 9.86 11.32 12.17 15.93 19.27 17.93 6.07 2.48 133.14 45.7% New Mersey Retail Park, Speke 0.09 0.09 0.35 0.12 0.54 4.56 2.80 0.44 2.01 0.31 1.12 0.55 0.44 0.00 13.42 4.6% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.12 0.00 0.00 1.20 0.10 0.00 0.59 0.09 0.30 0.22 0.00 0.00 2.63 0.9% Other, Buffer 6 0.10 0.10 0.00 0.00 0.00 0.44 0.24 0.22 0.33 1.03 0.80 0.00 0.00 0.00 3.26 1.1% Total Buffer 6 7.18 6.68 4.59 3.55 4.62 19.22 13.00 11.98 15.10 17.36 21.49 18.70 6.52 2.48 152.45 52.4%
Buffer 7 Other, Buffer 7 0.09 0.09 0.00 0.00 0.00 0.11 0.10 0.00 0.12 0.19 0.22 0.64 0.22 0.00 1.80 0.6% Total Buffer 7 0.09 0.09 0.00 0.00 0.00 0.11 0.10 0.00 0.12 0.19 0.22 0.64 0.22 0.00 1.80 0.6%
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.54 0.00 1.08 0.4% Other, Buffer 8 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.0% Total Buffer 8 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.54 0.00 1.17 0.4%
TOTAL FOR BUFFER AREA 8.06 7.82 9.34 8.05 12.33 21.55 13.86 13.98 16.88 19.38 24.38 21.26 7.72 19.75 204.35 70.2%
Outside Buffer Area Southport Town Centre 0.59 0.38 0.10 0.44 0.00 0.22 0.59 0.21 0.45 0.73 0.60 1.52 2.55 1.28 9.66 3.3% Manchester City Centre 0.00 0.39 0.33 0.10 0.57 0.33 0.32 0.75 0.55 0.53 1.62 0.44 0.12 1.51 7.55 2.6% Cheshire Oaks Outlet Village, Ellesmere Port 0.20 0.00 0.22 0.24 0.56 0.31 0.12 0.43 0.36 0.09 0.62 0.41 0.22 0.49 4.28 1.5% The Trafford Centre, Manchester 0.20 0.28 0.45 0.44 0.22 0.11 0.00 0.32 0.23 0.09 0.00 0.65 0.34 0.37 3.71 1.3% Chester City Centre 0.00 0.10 0.22 0.20 0.57 0.00 0.00 0.11 0.21 0.20 0.50 0.00 0.12 0.12 2.35 0.8% Other, Outside Buffer Area 0.00 0.28 0.79 0.42 0.56 0.21 0.64 0.32 0.21 0.60 0.12 1.17 0.55 0.71 6.58 2.3% Internet 0.21 0.38 0.35 0.00 0.22 0.21 0.10 0.75 0.23 0.39 0.20 0.86 0.34 0.55 4.78 1.6% Home Catalogue 0.58 0.19 0.55 0.54 0.44 0.11 0.34 1.59 1.56 0.48 0.73 0.95 0.44 1.37 9.87 3.4% TV / Interactive shopping 0.09 0.00 0.00 0.12 0.00 0.11 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.63 0.2% Car Boot Sale 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.0%
TOTAL OUTSIDE BUFFER AREA 1.86 2.00 3.01 2.51 3.24 1.63 2.11 4.48 3.79 3.12 4.68 6.00 4.68 6.40 49.52 17.0%
OVERALL TOTAL 14.18 12.57 17.28 12.83 15.92 24.05 17.55 24.39 22.82 27.88 31.26 29.60 13.63 27.17 291.14 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total clothes and shoes expenditure in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9a). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 9c - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 as a Percentage Across the Study Area Zones
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 13.68 19.18 0.00 0.00 0.00 0.51 0.00 0.60 0.52 0.00 0.82 3.47 2.08 1.02 Total Zone 1 13.68 19.18 0.00 0.00 0.00 0.51 0.00 0.60 0.52 0.00 0.82 3.47 2.08 1.02
Zone 2 Kirkby Industrial Estate, Kirkby 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.00 Total Zone 2 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.00
Zone 3 Prescot Town Centre 0.85 1.25 10.19 0.96 0.00 0.51 0.00 3.57 0.00 0.83 0.00 0.00 1.19 0.51 Cables Retail Park, Prescot 3.97 4.54 9.62 6.73 0.00 0.51 0.00 0.60 0.00 0.57 0.00 0.00 1.19 3.01 Total Zone 3 4.82 5.79 19.81 7.69 0.00 1.02 0.00 4.17 0.00 1.40 0.00 0.00 2.38 3.52
Zone 4 Whiston 0.00 0.00 0.00 2.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 2.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 1.02 4.37 1.79 1.52 0.00 0.00 0.00 0.00 1.67 Woolton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.57 0.41 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 1.02 4.37 1.79 2.27 0.57 0.41 0.00 0.00 1.67
Zone 8 Huyton Town Centre 1.04 1.25 1.25 0.00 0.93 2.49 0.75 7.14 0.52 5.87 0.41 0.00 0.00 1.02 Total Zone 8 1.04 1.25 1.25 0.00 0.93 2.49 0.75 7.14 0.52 5.87 0.41 0.00 0.00 1.02
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 1.54 0.00 0.00 0.00 0.00 1.49 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 1.54 0.00 0.00 0.00 0.00 1.49 0.00 0.00 0.00 0.00 0.00 0.00
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.89 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.89 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 16.15 20.77 4.33 1.28 0.93 0.00 0.75 1.79 1.03 2.54 9.19 26.37 22.92 0.00 Other, Zone 12 0.85 1.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.49 0.89 0.00 Total Zone 12 17.00 21.79 4.33 1.28 0.93 0.00 0.75 1.79 1.03 2.54 9.60 26.85 23.81 0.00
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Rainhill 0.00 0.00 0.77 3.21 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51 Total Zone 14 0.00 0.00 0.77 3.21 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51
TOTAL FOR STUDY AREA 37.39 48.01 27.69 14.42 1.85 6.80 5.87 16.96 4.33 10.38 15.53 30.33 28.27 7.74 Continued over page… Spreadsheet 9c continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 3.87 0.00 Total Buffer 1 1.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 3.87 0.00
Buffer 2 Rainford 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 0.00 0.00 13.65 20.83 5.88 0.74 0.00 1.19 0.52 1.25 0.00 0.00 0.89 45.19 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 2.79 5.13 0.00 0.00 0.00 0.60 0.00 0.00 0.00 0.00 0.00 7.93 Other, Buffer 3 0.00 0.00 0.77 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.34 Total Buffer 3 0.00 0.00 17.21 26.92 5.88 0.74 0.00 1.79 0.52 1.25 0.00 0.00 0.89 54.46
Buffer 4 Warrington Town Centre 0.85 1.02 5.29 9.94 10.88 7.76 1.49 4.17 2.58 2.54 3.88 7.01 2.08 7.09 IKEA, Warrington Gemini Retail Park 4.43 2.27 1.54 2.56 0.00 0.74 2.14 2.68 0.00 2.54 1.43 2.15 3.27 3.01 Gemini Retail Park, Europa Boulevard, Warrington 0.85 0.00 2.02 5.45 2.18 0.00 0.75 0.60 6.12 0.83 0.00 0.49 0.00 3.52 Other, Buffer 4 1.04 0.00 1.25 0.00 0.93 0.00 0.00 1.79 0.00 0.00 0.41 1.18 0.89 1.34 Total Buffer 4 7.17 3.29 10.10 17.95 13.98 8.49 4.37 9.23 8.70 5.91 5.72 10.83 6.25 14.97
Buffer 5 Widnes Town Centre 0.00 0.00 2.02 1.92 35.74 0.00 2.14 0.00 0.52 0.42 0.00 0.00 0.00 0.00 Other, Buffer 5 0.00 0.00 0.00 0.00 1.25 0.00 0.00 0.00 1.27 0.00 0.41 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 2.02 1.92 36.99 0.00 2.14 0.00 1.79 0.42 0.41 0.00 0.00 0.00
Buffer 6 Liverpool City Centre 25.60 35.08 23.75 18.27 15.23 44.96 52.30 38.39 43.80 52.23 50.80 28.66 25.89 8.06 New Mersey Retail Park, Speke 9.25 4.31 4.81 6.73 10.23 15.29 20.92 13.69 15.34 6.36 5.31 8.95 3.27 0.00 Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.96 0.93 0.51 1.39 5.06 6.67 3.79 5.31 0.69 0.00 0.83 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.93 10.47 0.75 0.60 2.03 0.83 0.00 1.46 0.00 0.00 Other, Buffer 6 0.85 1.25 1.25 0.96 0.00 3.29 2.99 2.08 1.03 2.08 0.41 0.00 0.89 0.00 Total Buffer 6 35.70 40.64 29.81 26.92 27.31 74.52 78.34 59.82 68.87 65.30 61.83 39.77 30.06 8.89
Buffer 7 Bootle Town Centre 2.93 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 3.61 0.89 0.00 Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.51 2.14 0.60 0.00 0.83 0.00 0.00 0.00 0.00 Total Buffer 7 2.93 0.00 0.00 0.00 0.00 1.02 2.14 0.60 0.00 0.83 0.00 3.61 0.89 0.00
Buffer 8 Maghull Town Centre 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 9.23 0.00 Total Buffer 8 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 9.23 0.00
TOTAL FOR BUFFER AREA 47.49 45.18 59.90 73.72 84.17 84.77 86.98 71.43 79.87 73.71 67.95 55.38 51.19 78.32
Outside Buffer Area Southport Town Centre 0.00 2.27 0.00 0.00 0.00 0.00 3.52 0.60 0.76 0.42 1.02 1.46 13.39 4.03 Manchester City Centre 1.04 0.00 1.25 1.28 2.18 0.00 0.00 0.00 0.76 0.00 5.49 0.49 0.00 4.03 Other, Outside Buffer Area 1.89 1.02 3.56 3.21 6.53 1.25 2.14 3.57 4.30 3.26 0.61 3.82 2.98 1.85 Internet 2.74 1.02 6.06 0.96 2.18 2.49 0.00 3.87 3.06 3.52 0.82 3.54 0.89 3.01 Home Catalogue 9.45 2.50 1.54 5.13 3.10 4.19 1.49 2.98 6.15 8.71 8.58 4.51 3.27 0.00 TV / Interactive shopping 0.00 0.00 0.00 1.28 0.00 0.51 0.00 0.60 0.00 0.00 0.00 0.49 0.00 1.02 Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.00 0.00 0.00 0.00 0.00
TOTAL OUTSIDE BUFFER AREA 15.11 6.81 12.40 11.86 13.98 8.43 7.15 11.61 15.79 15.91 16.51 14.29 20.54 13.95
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9d - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 Across the Study Area Zones
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 1.02 1.16 0.00 0.00 0.00 0.07 0.00 0.08 0.07 0.00 0.13 0.54 0.16 0.15 3.37 2.2% Total Zone 1 1.02 1.16 0.00 0.00 0.00 0.07 0.00 0.08 0.07 0.00 0.13 0.54 0.16 0.15 3.37 2.2%
Zone 2 Kirkby Industrial Estate, Kirkby 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.13 0.1% Total Zone 2 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.13 0.1%
Zone 3 Prescot Town Centre 0.06 0.08 0.96 0.07 0.00 0.07 0.00 0.46 0.00 0.12 0.00 0.00 0.09 0.07 1.98 1.3% Cables Retail Park, Prescot 0.30 0.27 0.90 0.47 0.00 0.07 0.00 0.08 0.00 0.08 0.00 0.00 0.09 0.44 2.69 1.7% TtlZTotal Zone 3 036 0.36035 0.35 1.86186 0.53053 0.00000 0.13013 0.00000 0.50544 0000.00 0.20020 0.00000 0.00000 0.18018 0.51051 4.67467 3.030%%
Zone 4 Whiston 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.1% Total Zone 4 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.1%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0%
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.13 0.43 0.23 0.19 0.00 0.00 0.00 0.00 0.24 1.22 0.8% Woolton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.08 0.07 0.00 0.00 0.00 0.24 0.2% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.13 0.43 0.23 0.29 0.08 0.07 0.00 0.00 0.24 1.47 0.9%
Zone 8 Huyton Town Centre 0.08 0.08 0.12 0.00 0.08 0.32 0.07 0.93 0.07 0.85 0.07 0.00 0.00 0.15 2.80 1.8% Total Zone 8 0.08 0.08 0.12 0.00 0.08 0.32 0.07 0.93 0.07 0.85 0.07 0.00 0.00 0.15 2.80 1.8%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.2% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.2%
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.63 0.4% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.63 0.4%
Zone 12 Aintree Racecourse Retail Park, Aintree 1.20 1.25 0.41 0.09 0.08 0.00 0.07 0.23 0.13 0.37 1.49 4.12 1.74 0.00 11.18 7.2% Other, Zone 12 0.06 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.08 0.07 0.00 0.33 0.2% Total Zone 12 1.27 1.31 0.41 0.09 0.08 0.00 0.07 0.23 0.13 0.37 1.56 4.19 1.81 0.00 11.52 7.4%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Rainhill 0.00 0.00 0.07 0.22 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 0.3% Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.07 0.0% Total Zone 14 0.00 0.00 0.07 0.22 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.53 0.3%
TOTAL FOR STUDY AREA 2.79 2.90 2.60 1.00 0.16 0.87 0.57 2.21 0.55 1.50 2.52 4.73 2.15 1.13 25.67 16.6% Continued over page… Spreadsheet 9d continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.29 0.00 0.50 0.3% Total Buffer 1 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.29 0.00 0.50 0.3%
Buffer 2 Rainford 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0% Total Buffer 2 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.0%
Buffer 3 St Helens Town Centre 0.00 0.00 1.28 1.44 0.50 0.09 0.00 0.15 0.07 0.18 0.00 0.00 0.07 6.57 10.36 6.7% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.26 0.36 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.00 0.00 1.15 1.85 1.2% Other, Buffer 3 0.00 0.00 0.07 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.33 0.2% Total Buffer 3 0.00 0.00 1.62 1.87 0.50 0.09 0.00 0.23 0.07 0.18 0.00 0.00 0.07 7.92 12.55 8.1%
Buffer 4 Warrington Town Centre 0.06 0.06 0.50 0.69 0.93 0.99 0.15 0.54 0.33 0.37 0.63 1.09 0.16 1.03 7.52 4.9% IKEA, Warrington Gemini Retail Park 0.33 0.14 0.14 0.18 0.00 0.09 0.21 0.35 0.00 0.37 0.23 0.34 0.25 0.44 3.06 2.0% Gemini Retail Park, Europa Boulevard, Warrington 0.06 0.00 0.19 0.38 0.19 0.00 0.07 0.08 0.77 0.12 0.00 0.08 0.00 0.51 2.45 1.6% Other, Buffer 4 0.08 0.00 0.12 0.00 0.08 0.00 0.00 0.23 0.00 0.00 0.07 0.18 0.07 0.20 1.02 0.7% Total Buffer 4 0.53 0.20 0.95 1.24 1.19 1.09 0.43 1.20 1.10 0.86 0.93 1.69 0.47 2.18 14.05 9.1%
Buffer 5 Widnes Town Centre 0.00 0.00 0.19 0.13 3.05 0.00 0.21 0.00 0.07 0.06 0.00 0.00 0.00 0.00 3.70 2.4% Other, Buffer 5 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.16 0.00 0.07 0.00 0.00 0.00 0.33 0.2% Total Buffer 5 0.00 0.00 0.19 0.13 3.15 0.00 0.21 0.00 0.23 0.06 0.07 0.00 0.00 0.00 4.04 2.6%
Buffer 6 Liverpool City Centre 1.91 2.12 2.23 1.27 1.30 5.75 5.10 5.00 5.53 7.57 8.25 4.47 1.97 1.17 53.63 34.6% New Mersey Retail Park, Speke 0.69 0.26 0.45 0.47 0.87 1.96 2.04 1.78 1.94 0.92 0.86 1.40 0.25 0.00 13.88 9.0% Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.07 0.08 0.07 0.14 0.66 0.84 0.55 0.86 0.11 0.00 0.12 3.49 2.2% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.08 1.34 0.07 0.08 0.26 0.12 0.00 0.23 0.00 0.00 2.17 1.4% Other, Buffer 6 0.06 0.08 0.12 0.07 0.00 0.42 0.29 0.27 0.13 0.30 0.07 0.00 0.07 0.00 1.87 1.2% Total Buffer 6 2.66 2.45 2.80 1.87 2.33 9.53 7.65 7.79 8.69 9.46 10.04 6.21 2.28 1.29 75.04 48.4%
Buffer 7 Bootle Town Centre 0.22 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.56 0.07 0.00 0.91 0.6% Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.07 0.21 0.08 0.00 0.12 0.00 0.00 0.00 0.00 0.47 0.3% Total Buffer 7 0.22 0.00 0.00 0.00 0.00 0.13 0.21 0.08 0.00 0.12 0.00 0.56 0.07 0.00 1.39 0.9%
Buffer 8 Maghull Town Centre 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.70 0.00 0.89 0.6% Total Buffer 8 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.70 0.00 0.89 0.6%
TOTAL FOR BUFFER AREA 3.54 2.73 5.63 5.11 7.17 10.84 8.49 9.30 10.08 10.68 11.04 8.65 3.89 11.39 108.52 70.0%
Outside Buffer Area Southport Town Centre 0.00 0.14 0.00 0.00 0.00 0.00 0.34 0.08 0.10 0.06 0.17 0.23 1.02 0.59 2.71 1.7% Manchester City Centre 0.08 0.00 0.12 0.09 0.19 0.00 0.00 0.00 0.10 0.00 0.89 0.08 0.00 0.59 2.12 1.4% Other, Outside Buffer Area 0.14 0.06 0.33 0.22 0.56 0.16 0.21 0.46 0.54 0.47 0.10 0.60 0.23 0.27 4.35 2.8% Internet 0.20 0.06 0.57 0.07 0.19 0.32 0.00 0.50 0.39 0.51 0.13 0.55 0.07 0.44 4.00 2.6% Home Catalogue 0.70 0.15 0.14 0.36 0.26 0.54 0.15 0.39 0.78 1.26 1.39 0.70 0.25 0.00 7.07 4.6% TV / Interactive shopping 0.00 0.00 0.00 0.09 0.00 0.07 0.00 0.08 0.00 0.00 0.00 0.08 0.00 0.15 0.46 0.3% Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.10 0.1%
TOTAL OUTSIDE BUFFER AREA 1.13 0.41 1.16 0.82 1.19 1.08 0.70 1.51 1.99 2.30 2.68 2.23 1.56 2.03 20.80 13.4%
OVERALL TOTAL 7.45 6.03 9.39 6.93 8.52 12.79 9.76 13.01 12.62 14.48 16.24 15.61 7.60 14.54 154.99 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on furniture/carpets/soft furnishings in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9c). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 9e - DIY & Decorating Goods: Spending Patterns in 2008 as a Percentage Across the Study Area Zones
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 16.23 11.23 0.68 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.41 0.43 1.00 0.00 Total Zone 1 16.23 11.23 0.68 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.41 0.43 1.00 0.00
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 3 Prescot Town Centre 0.86 0.00 9.63 3.20 0.00 1.15 0.00 3.76 0.00 1.59 0.00 0.00 0.85 0.51 Cables Retail Park, Prescot 0.00 1.11 27.34 14.64 0.00 0.00 0.00 6.38 0.00 3.72 0.95 0.74 0.00 3.62 Total Zone 3 0.86 1.11 36.97 17.84 0.00 1.15 0.00 10.14 0.00 5.30 0.95 0.74 0.85 4.13
Zone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 1.78 6.40 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 1.78 6.40 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 8 Huyton Town Centre 0.00 0.00 0.00 1.96 0.00 0.63 0.00 8.43 0.64 3.10 0.00 0.00 0.00 0.00 Total Zone 8 0.00 0.00 0.00 1.96 0.00 0.63 0.00 8.43 0.64 3.10 0.00 0.00 0.00 0.00
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 57.26 53.86 5.38 0.98 0.00 1.15 0.94 7.17 6.73 4.51 35.50 69.54 77.53 0.91 Other, Zone 12 1.72 0.00 0.00 1.11 0.00 0.00 0.00 1.06 0.00 0.90 1.36 2.76 0.00 0.51 Total Zone 12 58.99 53.86 5.38 2.09 0.00 1.15 0.94 8.23 6.73 5.41 36.86 72.30 77.53 1.41
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL FOR STUDY AREA 76.08 67.08 43.03 22.88 0.00 4.70 9.00 26.80 7.37 15.01 41.46 73.47 79.37 5.54 Continued over page… Spreadsheet 9e continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00
Buffer 2 Other, Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 1.71 2.22 25.12 17.45 4.78 0.00 0.71 8.36 1.14 3.61 0.00 0.00 1.00 48.01 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 22.66 23.99 0.00 0.00 0.00 5.24 0.00 2.71 0.00 0.00 0.00 40.41 Total Buffer 3 1.71 2.22 47.78 41.44 4.78 0.00 0.71 13.60 1.14 6.31 0.00 0.00 1.00 88.42
Buffer 4 Warrington Town Centre 0.00 0.00 0.00 6.27 4.14 1.15 0.00 3.68 0.00 0.79 0.00 0.00 0.00 0.91 Other, Buffer 4 1.69 0.00 1.35 5.16 1.59 0.53 1.66 1.06 0.50 0.51 2.72 0.00 1.85 0.00 Total Buffer 4 1.69 0.00 1.35 11.44 5.73 1.68 1.66 4.75 0.50 1.30 2.72 0.00 1.85 0.91
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 3.20 52.19 3.36 1.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 B&Q, Widnes Waterfront, Widnes Trade Park 0.00 1.11 1.79 2.09 20.72 0.53 0.00 2.55 0.00 0.00 0.00 0.43 0.00 0.91 Other, Buffer 5 0.00 0.00 0.00 0.00 1.49 0.00 0.94 0.00 1.14 0.00 0.95 0.00 0.00 0.00 Total Buffer 5 0.00 1.11 1.79 5.29 74.40 3.88 2.60 2.55 1.14 0.00 0.95 0.43 0.00 0.91
Buffer 6 Liverpool City Centre 16.23 20.12 2.24 7.39 4.68 29.61 32.44 12.04 23.57 40.84 37.39 14.25 7.39 0.40 New Mersey Retail Park, Speke 0.00 1.99 0.00 7.39 8.82 41.48 37.95 13.25 21.85 6.31 3.13 0.00 1.00 0.00 Edge Lane Retail Park, Liverpool 1.71 0.00 0.00 3.07 1.59 2.20 4.97 21.26 39.41 25.22 13.94 1.53 1.00 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.00 12.57 5.46 1.06 3.55 0.00 0.00 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 1.11 0.00 3.26 5.20 1.56 0.99 1.80 0.00 2.09 0.00 0.00 Total Buffer 6 17.94 22.11 2.24 18.95 15.09 89.11 86.02 49.18 89.37 74.17 54.46 17.88 9.39 0.40
Buffer 7 Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 1.00 0.00 Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 3.00 1.00 0.00
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.85 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.85 0.00
TOTAL FOR BUFFER AREA 21.35 25.44 53.16 77.12 100.00 94.67 91.00 70.58 92.14 81.78 58.12 21.31 16.08 90.63
Outside Buffer Area Southport Town Centre 0.00 0.00 0.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.54 0.00 Other, Outside Buffer Area 2.57 6.61 3.14 0.00 0.00 0.00 0.00 2.62 0.00 2.20 0.41 3.63 0.00 3.43 Internet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 1.01 0.00 0.00 0.00 0.00 Home Catalogue 0.00 0.88 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 0.00 1.60 0.00 0.00 TV / Interactive shopping 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40
TOTAL OUTSIDE BUFFER AREA 2.57 7.49 3.81 0.00 0.00 0.63 0.00 2.62 0.50 3.21 0.41 5.22 4.54 3.83
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9f - DIY and Decorating Goods: Spending Patterns in 2008 Across the Study Area Zones
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 0.97 0.55 0.05 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 0.05 0.06 0.00 1.78 1.5% Total Zone 1 0.97 0.55 0.05 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 0.05 0.06 0.00 1.78 1.5%
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 0.0% Total Zone 2 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 0.0%
Zone 3 Prescot Town Centre 0.05 0.00 0.70 0.17 0.00 0.11 0.00 0.38 0.00 0.18 0.00 0.00 0.05 0.06 1.70 1.4% Cables Retail Park, Prescot 0.00 0.05 1.98 0.78 0.00 0.00 0.00 0.65 0.00 0.43 0.12 0.09 0.00 0.41 4.50 3.7% Total Zone 3 0.05 0.05 2.67 0.95 0.00 0.11 0.00 1.03 0.00 0.61 0.12 0.09 0.05 0.46 6.20 5.1%
ZoneZone 4 Whiston 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 4 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.1%
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.18 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.5% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.18 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.5%
Zone 8 Huyton Town Centre 0.00 0.00 0.00 0.10 0.00 0.06 0.00 0.86 0.06 0.36 0.00 0.00 0.00 0.00 1.44 1.2% Total Zone 8 0.00 0.00 0.00 0.10 0.00 0.06 0.00 0.86 0.06 0.36 0.00 0.00 0.00 0.00 1.44 1.2%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.14 0.1% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.14 0.1%
Zone 11 Other, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.42 0.3% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.42 0.3%
Zone 12 Aintree Racecourse Retail Park, Aintree 3.40 2.65 0.39 0.05 0.00 0.11 0.07 0.73 0.65 0.52 4.55 8.50 4.42 0.10 26.14 21.7% Other, Zone 12 0.10 0.00 0.00 0.06 0.00 0.00 0.00 0.11 0.00 0.10 0.17 0.34 0.00 0.06 0.94 0.8% Total Zone 12 3.51 2.65 0.39 0.11 0.00 0.11 0.07 0.84 0.65 0.62 4.72 8.84 4.42 0.16 27.08 22.5%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0% Total Zone 14 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0%
TOTAL FOR STUDY AREA 4.52 3.30 3.11 1.21 0.00 0.46 0.68 2.72 0.71 1.72 5.31 8.98 4.52 0.62 37.87 31.4% Continued over page… Spreadsheet 9f continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06 0.00 0.06 0.0% Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06 0.00 0.06 0.0%
Buffer 2 Other, Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Buffer 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Buffer 3 St Helens Town Centre 0.10 0.11 1.82 0.93 0.31 0.00 0.05 0.85 0.11 0.41 0.00 0.00 0.06 5.40 10.15 8.4% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 1.64 1.27 0.00 0.00 0.00 0.53 0.00 0.31 0.00 0.00 0.00 4.55 8.30 6.9% Total Buffer 3 0.10 0.11 3.46 2.20 0.31 0.00 0.05 1.38 0.11 0.72 0.00 0.00 0.06 9.95 18.45 15.3%
Buffer 4 Warrington Town Centre 0.00 0.00 0.00 0.33 0.27 0.11 0.00 0.37 0.00 0.09 0.00 0.00 0.00 0.10 1.28 1.1% OhOther, BBuffer ff 4 010 0.10000 0.00010 0.10 0.27027 0.10010 0.05005 0.12012 0.11011 0.05005 0.06006 0.35035 0.00000 0.11011 0.00000 1.42142 1.2%12% Total Buffer 4 0.10 0.00 0.10 0.61 0.37 0.17 0.12 0.48 0.05 0.15 0.35 0.00 0.11 0.10 2.70 2.2%
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.17 3.40 0.33 0.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.02 3.3% B&Q, Widnes Waterfront, Widnes Trade Park 0.00 0.05 0.13 0.11 1.35 0.05 0.00 0.26 0.00 0.00 0.00 0.05 0.00 0.10 2.11 1.7% Other, Buffer 5 0.00 0.00 0.00 0.00 0.10 0.00 0.07 0.00 0.11 0.00 0.12 0.00 0.00 0.00 0.40 0.3% Total Buffer 5 0.00 0.05 0.13 0.28 4.84 0.38 0.20 0.26 0.11 0.00 0.12 0.05 0.00 0.10 6.53 5.4%
Buffer 6 Liverpool City Centre 0.97 0.99 0.16 0.39 0.30 2.92 2.43 1.22 2.26 4.68 4.79 1.74 0.42 0.05 23.33 19.4% New Mersey Retail Park, Speke 0.00 0.10 0.00 0.39 0.57 4.09 2.85 1.35 2.10 0.72 0.40 0.00 0.06 0.00 12.63 10.5% Edge Lane Retail Park, Liverpool 0.10 0.00 0.00 0.16 0.10 0.22 0.37 2.16 3.79 2.89 1.79 0.19 0.06 0.00 11.82 9.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.00 0.00 0.00 1.24 0.41 0.11 0.34 0.00 0.00 0.00 0.00 0.00 2.10 1.7% Other, Buffer 6 0.00 0.00 0.00 0.06 0.00 0.32 0.39 0.16 0.10 0.21 0.00 0.26 0.00 0.00 1.49 1.2% Total Buffer 6 1.07 1.09 0.16 1.00 0.98 8.79 6.45 4.99 8.59 8.50 6.98 2.18 0.53 0.05 51.36 42.6%
Buffer 7 Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.37 0.06 0.00 0.42 0.4% Other, Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.0% Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.37 0.06 0.00 0.47 0.4%
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.11 0.1% Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.11 0.1%
TOTAL FOR BUFFER AREA 1.27 1.25 3.85 4.09 6.51 9.33 6.83 7.17 8.85 9.37 7.45 2.60 0.92 10.20 79.68 66.1%
Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Southport Town Centre 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.31 0.3% Other, Outside Buffer Area 0.15 0.33 0.23 0.00 0.00 0.00 0.00 0.27 0.00 0.25 0.05 0.44 0.00 0.39 2.11 1.7% Internet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.12 0.00 0.00 0.00 0.00 0.16 0.1% Home Catalogue 0.00 0.04 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.30 0.2% TV / Interactive shopping 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Car Boot Sale 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 0.05 0.0%
TOTAL OUTSIDE BUFFER AREA 0.15 0.37 0.28 0.00 0.00 0.06 0.00 0.27 0.05 0.37 0.05 0.64 0.26 0.43 2.92 2.4%
OVERALL TOTAL 5.95 4.93 7.23 5.30 6.51 9.86 7.50 10.15 9.61 11.45 12.81 12.22 5.69 11.25 120.47 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on DIY and decorating goods in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9e). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 9g - Domestic Appliances: Spending Patterns in 2008 as a Percentage Across the Study Area Zones
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 12.92 17.81 0.00 0.81 0.00 1.57 0.00 0.45 1.77 0.74 1.85 2.07 1.81 0.00 Total Zone 1 12.92 17.81 0.00 0.81 0.00 1.57 0.00 0.45 1.77 0.74 1.85 2.07 1.81 0.00
Zone 2 Kirkby Industrial Estate, Kirkby 0.72 1.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.72 1.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 3 Prescot Town Centre 0.00 0.00 17.06 11.80 1.72 0.00 0.00 5.97 0.00 0.74 0.00 0.00 1.59 1.68 Cables Retail Park, Prescot 0.00 0.88 10.87 4.69 0.00 0.00 0.00 5.06 0.47 1.84 0.00 0.00 0.00 2.81 Total Zone 3 0.00 0.88 27.93 16.50 1.72 0.00 0.00 11.04 0.47 2.57 0.00 0.00 1.59 4.49
Zone 4 Whiston 0.00 0.00 0.00 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 6.44 0.00 0.47 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 6.44 0.00 0.47 0.00 0.00 0.00 0.00 0.00
Zone 8 Huyton Town Centre 1.45 3.80 0.63 1.94 0.00 0.47 0.94 9.81 1.77 4.70 0.00 0.00 0.00 0.42 Total Zone 8 1.45 3.80 0.63 1.94 0.00 0.47 0.94 9.81 1.77 4.70 0.00 0.00 0.00 0.42
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.50 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.50 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 45.99 39.56 4.17 1.61 0.00 0.00 0.00 2.66 1.12 5.23 20.03 59.53 52.38 0.42 Other, Zone 12 2.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.09 1.81 0.00 Total Zone 12 48.42 39.56 4.17 1.61 0.00 0.00 0.00 2.66 1.12 5.23 20.03 60.63 54.20 0.42
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL FOR STUDY AREA 63.51 63.80 32.74 21.99 1.72 2.03 7.39 23.96 5.58 13.24 25.38 62.69 57.60 5.34 Continued over page… Spreadsheet 9g continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 0.72 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 0.42 Total Buffer 1 0.72 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 0.42
Buffer 2 Skelmersdale 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 0.72 0.00 20.35 17.16 6.35 0.63 1.55 4.42 2.70 2.86 0.00 0.00 0.00 44.11 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 17.32 17.49 1.72 0.00 0.00 1.10 0.00 0.00 0.35 0.00 0.00 27.32 Other, Buffer 3 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.37 0.00 0.00 0.00 2.58 Total Buffer 3 0.72 0.00 37.67 34.64 8.80 0.63 1.55 5.52 2.70 3.23 0.35 0.00 0.00 74.00
Buffer 4 Warrington Town Centre 0.00 0.00 0.00 1.94 3.45 0.00 0.00 0.45 0.00 0.00 0.80 0.73 0.00 2.39 Other, Buffer 4 0.00 0.00 0.00 1.94 1.00 0.47 0.00 0.65 0.00 0.74 1.26 0.36 0.00 1.08 Total Buffer 4 0.00 0.00 0.00 3.89 4.45 0.47 0.00 1.10 0.00 0.74 2.06 1.09 0.00 3.47
Buffer 5 Widnes Town Centre 0.00 0.00 2.40 0.00 39.84 1.57 2.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other, Buffer 5 0.00 0.00 0.00 0.00 2.45 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 2.40 0.00 42.29 1.57 2.15 0.00 0.47 0.00 0.00 0.00 0.00 0.00
Buffer 6 Liverpool City Centre 14.11 16.06 9.74 15.21 16.70 43.84 49.15 14.94 34.43 34.63 41.29 22.36 15.87 4.55 New Mersey Retail Park, Speke 0.72 1.90 2.40 3.56 11.52 28.24 26.88 11.30 8.93 3.47 1.96 0.00 1.81 0.00 Edge Lane Retail Park, Liverpool 0.00 0.00 1.77 1.14 1.72 0.63 1.55 19.09 25.91 23.02 11.15 0.00 0.00 0.42 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 1.14 0.00 1.72 9.74 2.15 1.10 2.42 0.00 0.00 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 1.57 1.20 2.01 0.00 2.70 1.71 1.34 0.00 0.00 Total Buffer 6 14.83 17.96 15.05 19.90 31.67 84.02 80.93 48.44 71.70 63.82 56.12 23.69 17.69 4.97
Buffer 7 Other, Buffer 7 0.72 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.85 0.00 0.00 Total Buffer 7 0.72 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.85 0.00 0.00
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 7.82 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 7.82 0.00
TOTAL FOR BUFFER AREA 17.01 21.89 55.12 58.43 87.20 86.69 85.56 55.06 74.86 67.79 58.53 26.00 27.32 82.86
Outside Buffer Area Manchester City Centre 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.47 0.00 4.44 0.00 0.00 0.00 Other, Outside Buffer Area 2.43 2.04 2.53 6.30 2.45 0.93 0.60 0.45 0.93 2.17 0.00 2.55 2.61 3.65 Internet 5.12 5.69 5.44 7.77 6.17 6.10 4.30 10.84 16.10 6.50 7.03 3.16 10.66 4.49 Home Catalogue 11.94 4.82 1.90 5.50 1.72 3.77 2.15 9.68 2.05 10.30 4.27 5.59 1.81 3.23 TV / Interactive shopping 0.00 1.75 2.27 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.35 0.00 0.00 0.42
TOTAL OUTSIDE BUFFER AREA 19.48 14.30 12.14 19.57 11.07 11.27 7.05 20.97 19.55 18.97 16.08 11.30 15.08 11.80
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9h - Domestic Appliances: Spending Patterns in 2008 Across the Study Area Zones
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 1.14 1.32 0.00 0.07 0.00 0.24 0.00 0.07 0.26 0.13 0.36 0.38 0.16 0.00 4.12 2.3% Total Zone 1 1.14 1.32 0.00 0.07 0.00 0.24 0.00 0.07 0.26 0.13 0.36 0.38 0.16 0.00 4.12 2.3%
Zone 2 Kirkby Industrial Estate, Kirkby 0.06 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.1% Total Zone 2 0.06 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.1%
Zone 3 Prescot Town Centre 0.00 0.00 1.88 0.96 0.17 0.00 0.00 0.92 0.00 0.13 0.00 0.00 0.14 0.29 4.49 2.5% Cables Retail Park, Prescot 0.00 0.07 1.20 0.38 0.00 0.00 0.00 0.78 0.07 0.32 0.00 0.00 0.00 0.48 3.29 1.8% TtlZTotal Zone 3 000 0.00 0.07007 3.08308 1.31344 0170.17 0.00000 0.00000 1.70170 0.07007 0.40444 0000.00 0.00000 0.10144 0770.77 7.78778 4.343%%
Zone 4 Whiston 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.1% Total Zone 4 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.1%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 0.73 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.80 0.4% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 0.73 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.80 0.4%
Zone 8 Huyton Town Centre 0.13 0.28 0.07 0.16 0.00 0.07 0.11 1.51 0.26 0.81 0.00 0.00 0.00 0.07 3.46 1.9% Total Zone 8 0.13 0.28 0.07 0.16 0.00 0.07 0.11 1.51 0.26 0.81 0.00 0.00 0.00 0.07 3.46 1.9%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.68 0.4% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.68 0.4%
Zone 12 Aintree Racecourse Retail Park, Aintree 4.06 2.94 0.46 0.13 0.00 0.00 0.00 0.41 0.16 0.90 3.87 11.04 4.60 0.07 28.65 15.7% Other, Zone 12 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.16 0.00 0.58 0.3% Total Zone 12 4.28 2.94 0.46 0.13 0.00 0.00 0.00 0.41 0.16 0.90 3.87 11.24 4.76 0.07 29.22 16.0%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
TOTAL FOR STUDY AREA 5.61 4.73 3.61 1.79 0.17 0.31 0.83 3.69 0.82 2.28 4.90 11.62 5.06 0.91 46.34 25.3% Continued over page… Spreadsheet 9h continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.06 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.07 0.45 0.2% Total Buffer 1 0.06 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.07 0.45 0.2%
Buffer 2 Skelmersdale 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.1% Total Buffer 2 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.1%
Buffer 3 St Helens Town Centre 0.06 0.00 2.24 1.40 0.64 0.10 0.17 0.68 0.40 0.49 0.00 0.00 0.00 7.55 13.73 7.5% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 1.91 1.42 0.17 0.00 0.00 0.17 0.00 0.00 0.07 0.00 0.00 4.68 8.42 4.6% Other, Buffer 3 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.44 0.58 0.3% Total Buffer 3 0.06 0.00 4.15 2.82 0.88 0.10 0.17 0.85 0.40 0.56 0.07 0.00 0.00 12.68 22.74 12.4%
Buffer 4 Warrington Town Centre 0.00 0.00 0.00 0.16 0.35 0.00 0.00 0.07 0.00 0.00 0.16 0.14 0.00 0.41 1.28 0.7% Other, Buffer 4 0.00 0.00 0.00 0.16 0.10 0.07 0.00 0.10 0.00 0.13 0.24 0.07 0.00 0.18 1.05 0.6% Total Buffer 4 0.00 0.00 0.00 0.32 0.45 0.07 0.00 0.17 0.00 0.13 0.40 0.20 0.00 0.59 2.33 1.3%
Buffer 5 Widnes Town Centre 0.00 0.00 0.26 0.00 4.01 0.24 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.75 2.6% Other, Buffer 5 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.31 0.2% Total Buffer 5 0.00 0.00 0.26 0.00 4.25 0.24 0.24 0.00 0.07 0.00 0.00 0.00 0.00 0.00 5.07 2.8%
Buffer 6 Liverpool City Centre 1.25 1.19 1.07 1.24 1.68 6.62 5.55 2.30 5.04 5.95 7.98 4.15 1.40 0.78 46.19 25.3% New Mersey Retail Park, Speke 0.06 0.14 0.26 0.29 1.16 4.26 3.04 1.74 1.31 0.60 0.38 0.00 0.16 0.00 13.40 7.3% Edge Lane Retail Park, Liverpool 0.00 0.00 0.20 0.09 0.17 0.10 0.17 2.94 3.79 3.96 2.15 0.00 0.00 0.07 13.64 7.5% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.13 0.00 0.17 1.47 0.24 0.17 0.35 0.00 0.00 0.00 0.00 0.00 2.53 1.4% Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 0.24 0.14 0.31 0.00 0.46 0.33 0.25 0.00 0.00 1.72 0.9% Total Buffer 6 1.31 1.33 1.66 1.62 3.18 12.69 9.14 7.45 10.50 10.96 10.84 4.39 1.55 0.85 77.49 42.4%
Buffer 7 Other, Buffer 7 0.06 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.33 0.2% Total Buffer 7 0.06 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.33 0.2%
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 0.69 0.00 0.76 0.4% Total Buffer 8 0 0.00.00 0 0.00.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00 0.070.07 0.690.69 0.000.00 0.760.76 0.40.4%%
TOTAL FOR BUFFER AREA 1.50 1.62 6.08 4.76 8.77 13.09 9.66 8.47 10.96 11.65 11.31 4.82 2.40 14.19 109.29 59.8%
Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Manchester City Centre 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.07 0.00 0.86 0.00 0.00 0.00 1.00 0.5% Other, Outside Buffer Area 0.21 0.15 0.28 0.51 0.25 0.14 0.07 0.07 0.14 0.37 0.00 0.47 0.23 0.63 3.52 1.9% Internet 0.45 0.42 0.60 0.63 0.62 0.92 0.49 1.67 2.36 1.12 1.36 0.59 0.94 0.77 12.93 7.1% Home Catalogue 1.05 0.36 0.21 0.45 0.17 0.57 0.24 1.49 0.30 1.77 0.82 1.04 0.16 0.55 9.19 5.0% TV / Interactive shopping 0.00 0.13 0.25 0.00 0.00 0.07 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.07 0.59 0.3%
TOTAL OUTSIDE BUFFER AREA 1.72 1.06 1.34 1.59 1.11 1.70 0.80 3.23 2.86 3.26 3.11 2.10 1.33 2.02 27.22 14.9%
OVERALL TOTAL 8.84 7.42 11.02 8.14 10.06 15.10 11.29 15.38 14.64 17.18 19.32 18.54 8.79 17.13 182.85 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on domestic appliances in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9g). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 9i - 'Other Goods': Spending Patterns in 2008 as a Percentage Across the Study Area Zones
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Kirkby Town Centre 12.12 13.12 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.65 2.19 0.00 Total Zone 1 12.12 13.12 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.65 2.19 0.00
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 3 Prescot Town Centre 2.02 0.00 14.57 12.10 1.93 1.38 1.19 2.24 1.27 0.53 0.48 0.00 0.00 0.54 Cables Retail Park, Prescot 0.00 1.43 6.03 4.89 0.00 0.63 0.00 4.94 0.00 1.60 0.00 0.00 0.00 2.39 Total Zone 3 2.02 1.43 20.60 16.99 1.93 2.01 1.19 7.18 1.27 2.13 0.48 0.00 0.00 2.93
Zone 4 Whiston 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 5.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 5.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 8 Huyton Town Centre 4.04 1.43 2.50 4.89 0.00 0.00 0.85 18.83 2.68 8.84 0.00 0.00 0.00 0.00 Total Zone 8 4.04 1.43 2.50 4.89 0.00 0.00 0.85 18.83 2.68 8.84 0.00 0.00 0.00 0.00
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00
Zone 12 Aintree Racecourse Retail Park, Aintree 13.03 6.56 0.86 0.00 0.00 0.63 0.00 0.00 0.63 0.00 2.48 10.81 8.16 0.00 Other, Zone 12 0.00 1.85 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.71 0.94 0.00 Total Zone 12 13.03 8.41 0.86 1.28 0.00 0.63 0.00 0.00 0.63 0.00 2.48 12.52 9.10 0.00
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL FOR STUDY AREA 31.21 24.39 23.97 24.45 1.93 4.14 8.31 26.69 4.58 10.97 3.62 13.17 11.30 2.93 Continued over page… Spreadsheet 9i continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Ormskirk Town Centre 1.11 5.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.53 0.00 3.31 8.47 0.00 Total Buffer 1 1.11 5.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.53 0.00 3.31 8.47 0.00
Buffer 2 Skelmersdale 0.00 1.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 2 0.00 1.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Buffer 3 St Helens Town Centre 2.02 0.00 21.98 10.94 0.00 0.00 0.85 2.03 2.98 1.74 0.48 0.00 0.00 45.09 Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.86 1.16 0.00 0.00 0.00 0.78 0.00 0.00 0.00 0.00 0.00 5.03 Total Buffer 3 2.02 0.00 22.84 12.10 0.00 0.00 0.85 2.81 2.98 1.74 0.48 0.00 0.00 50.13
Buffer 4 Warrington Town Centre 0.00 0.00 0.86 7.33 11.61 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.34 Other, Buffer 4 0.00 1.43 0.00 0.00 0.85 0.00 0.00 0.00 0.00 2.03 0.48 1.30 0.00 0.00 Total Buffer 4 0.00 1.43 0.86 7.33 12.45 0.75 0.00 0.00 0.00 2.03 0.48 1.30 0.00 2.34
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 4.89 37.73 3.39 0.85 1.46 0.00 0.53 0.00 0.00 0.00 2.34 Other, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.00 0.00 0.00 4.89 37.73 3.39 0.85 1.46 0.63 0.53 0.00 0.00 0.00 2.34
Buffer 6 Liverpool City Centre 49.90 40.79 21.90 21.88 23.21 51.44 56.19 41.11 47.97 46.38 62.19 52.80 37.62 9.77 New Mersey Retail Park, Speke 2.73 3.28 2.11 3.61 7.26 17.07 20.38 3.59 11.95 9.23 2.76 2.89 1.25 0.54 Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.78 5.89 1.14 0.00 0.00 0.00 Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 1.25 0.00 0.00 4.02 0.00 1.46 1.41 0.00 0.48 0.00 0.00 0.00 Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 3.50 2.38 0.00 0.63 1.74 1.62 0.00 0.00 0.00 Total Buffer 6 52.63 44.07 25.26 25.49 30.47 76.67 78.95 46.16 62.75 63.24 68.19 55.70 38.87 10.31
Buffer 7 Bootle Town Centre 0.91 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 5.81 6.56 1.89 0.00 Total Buffer 7 0.91 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 5.81 6.56 1.89 0.00
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.00 Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.00
TOTAL FOR BUFFER AREA 56.67 53.92 48.97 49.82 80.66 80.80 80.65 50.42 66.99 68.07 74.95 66.86 51.42 65.12
Outside Buffer Area Southport Town Centre 0.00 0.00 0.00 3.73 0.00 1.38 0.00 0.00 0.78 1.06 1.81 2.48 14.41 1.32 The Trafford Centre, Manchester 0.00 2.86 2.11 5.01 1.93 0.00 2.04 0.00 0.00 0.00 0.48 0.65 0.00 4.49 Manchester City Centre 0.00 1.43 0.00 0.00 1.09 1.27 0.00 1.46 2.34 0.00 1.33 0.00 0.00 5.03 Chester City Centre 0.00 0.00 0.00 0.00 1.93 0.00 0.00 0.00 3.61 0.00 0.00 0.00 0.00 0.00 Other, Outside Buffer Area 0.00 3.28 6.72 1.28 2.17 2.13 2.04 3.70 0.78 3.77 2.00 2.48 2.19 4.98 Internet 7.17 9.42 15.26 7.33 7.50 8.91 2.89 12.12 18.09 11.16 3.24 10.93 15.35 10.31 Home Catalogue 2.93 3.28 0.00 2.33 2.78 0.00 2.04 3.48 1.56 4.97 12.57 2.78 4.39 1.32 TV / Interactive shopping 2.02 1.43 2.97 6.05 0.00 1.38 2.04 2.13 1.27 0.00 0.00 0.65 0.94 4.49
TOTAL OUTSIDE BUFFER AREA 12.12 21.69 27.07 25.73 17.41 15.06 11.04 22.89 28.43 20.96 21.43 19.96 37.29 31.95
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 9j - Other Goods: Spending Patterns in 2008 Across the Study Area Zones
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Kirkby Town Centre 2.21 2.00 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.25 0.40 0.00 5.08 1.3% Total Zone 1 2.21 2.00 0.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.25 0.40 0.00 5.08 1.3%
Zone 2 Kirkby Industrial Estate, Kirkby 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1%
Zone 3 Prescot Town Centre 0.37 0.00 3.32 2.04 0.40 0.43 0.28 0.71 0.38 0.19 0.19 0.00 0.00 0.19 8.50 2.2% Cables Retail Park, Prescot 0.00 0.22 1.37 0.82 0.00 0.20 0.00 1.57 0.00 0.56 0.00 0.00 0.00 0.85 5.59 1.5% TotalTotal ZoneZone 3 0370.37 0220.22 4694.69 2862.86 0400.40 0630.63 0280.28 2282.28 0380.38 0750.75 0190.19 0000.00 0000.00 1041.04 14. 09 37%3.7%
Zone 4 Whiston 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.1% Total Zone 4 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.1%
Zone 5 Other, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Hunts Cross 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1% Ravenscourt (Halewood) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 6 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.1%
Zone 7 Belle Vale 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.3% Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.3%
Zone 8 Huyton Town Centre 0.74 0.22 0.57 0.82 0.00 0.00 0.20 5.98 0.81 3.13 0.00 0.00 0.00 0.00 12.47 3.3% Total Zone 8 0.74 0.22 0.57 0.82 0.00 0.00 0.20 5.98 0.81 3.13 0.00 0.00 0.00 0.00 12.47 3.3%
Zone 9 Other, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 10 Liverpool Road (Huyton) Page Moss District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.1% Stockbridge Village District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.1%
Zone 11 Norris Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.27 0.1% Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.27 0.1%
Zone 12 Aintree Racecourse Retail Park, Aintree 2.38 1.00 0.20 0.00 0.00 0.20 0.00 0.00 0.19 0.00 0.99 4.14 1.49 0.00 10.58 2.8% Other, Zone 12 0.00 0.28 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.17 0.00 1.33 0.4% Total Zone 12 2.38 1.28 0.20 0.22 0.00 0.20 0.00 0.00 0.19 0.00 0.99 4.80 1.66 0.00 11.91 3.2%
Zone 13 Other, Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 14 Other, Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
TOTAL FOR STUDY AREA 5.70 3.72 5.45 4.11 0.40 1.29 1.95 8.47 1.39 3.88 1.44 5.04 2.06 1.04 45.96 12.2% Continued over page… Spreadsheet 9j continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Ormskirk Town Centre 0.20 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.27 1.54 0.00 3.98 1.1% Total Buffer 1 0.20 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.27 1.54 0.00 3.98 1.1%
Buffer 2 Skelmersdale 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.1% Total Buffer 2 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.1%
Buffer 3 St Helens Town Centre 0.37 0.00 5.00 1.84 0.00 0.00 0.20 0.64 0.90 0.62 0.19 0.00 0.00 15.99 25.76 6.8% Ravenhead Retail Park, Milverney Way, St Helens 0.00 0.00 0.20 0.20 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 1.78 2.42 0.6% Total Buffer 3 0.37 0.00 5.20 2.04 0.00 0.00 0.20 0.89 0.90 0.62 0.19 0.00 0.00 17.78 28.18 7.5%
Buffer 4 Warrington Town Centre 0.00 0.00 0.20 1.23 2.41 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.83 4.91 1.3% Other, Buffer 4 0.00 0.22 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.72 0.19 0.50 0.00 0.00 1.80 0.5% Total Buffer 4 0.00 0.22 0.20 1.23 2.59 0.23 0.00 0.00 0.00 0.72 0.19 0.50 0.00 0.83 6.70 1.8%
Buffer 5 Widnes Town Centre 0.00 0.00 0.00 0.82 7.84 1.06 0.20 0.46 0.00 0.19 0.00 0.00 0.00 0.83 11.40 3.0% Other, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.19 0.1% Total Buffer 5 0.00 0.00 0.00 0.82 7.84 1.06 0.20 0.46 0.19 0.19 0.00 0.00 0.00 0.83 11.59 3.1%
Buffer 6 Liverpool City Centre 9.12 6.22 4.98 3.68 4.82 16.03 13.15 13.05 14.57 16.40 24.83 20.22 6.86 3.46 157.39 41.7% New Mersey Retail Park, Speke 0.50 0.50 0.48 0.61 1.51 5.32 4.77 1.14 3.63 3.26 1.10 1.11 0.23 0.19 24.34 6.4% Edge Lane Retail Park, Liverpool 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.24 2.08 0.46 0.00 0.00 0.00 2.97 0.8% Speke Retail Park, Off Speke Boulevard, Speke 0.00 0.00 0.28 0.00 0.00 1.25 0.00 0.46 0.43 0.00 0.19 0.00 0.00 0.00 2.62 0.7% Other, Buffer 6 0.00 0.00 0.00 0.00 0.00 1.09 0.56 0.00 0.19 0.62 0.65 0.00 0.00 0.00 3.10 0.8% Total Buffer 6 9.61 6.72 5.75 4.29 6.33 23.90 18.48 14.66 19.05 22.36 27.22 21.33 7.09 3.66 190.43 50.4%
Buffer 7 Bootle Town Centre 0.17 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 2.32 2.51 0.34 0.00 5.75 1.5% Total Buffer 7 0.17 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 2.32 2.51 0.34 0.00 5.75 1.5%
Buffer 8 Maghull Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40 0.00 0.40 0.1% Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.40 0.00 0.40 0.1%
TOTAL FOR BUFFER AREA 10. 35 8228.22 11. 14 8388.38 16. 76 25. 19 18. 87 16. 01 20. 34 24. 07 29. 92 25. 60 9389.38 23. 10 247. 33 65. 5%
Outside Buffer Area 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Southport Town Centre 0.00 0.00 0.00 0.63 0.00 0.43 0.00 0.00 0.24 0.38 0.72 0.95 2.63 0.47 6.44 1.7% The Trafford Centre, Manchester 0.00 0.44 0.48 0.84 0.40 0.00 0.48 0.00 0.00 0.00 0.19 0.25 0.00 1.59 4.67 1.2% Manchester City Centre 0.00 0.22 0.00 0.00 0.23 0.39 0.00 0.46 0.71 0.00 0.53 0.00 0.00 1.78 4.33 1.1% Chester City Centre 0.00 0.00 0.00 0.00 0.40 0.00 0.00 0.00 1.10 0.00 0.00 0.00 0.00 0.00 1.50 0.4% Other, Outside Buffer Area 0.00 0.50 1.53 0.22 0.45 0.66 0.48 1.17 0.24 1.33 0.80 0.95 0.40 1.77 10.49 2.8% Internet 1.31 1.44 3.47 1.23 1.56 2.78 0.68 3.85 5.49 3.94 1.29 4.18 2.80 3.66 37.68 10.0% Home Catalogue 0.54 0.50 0.00 0.39 0.58 0.00 0.48 1.11 0.47 1.76 5.02 1.06 0.80 0.47 13.17 3.5% TV / Interactive shopping 0.37 0.22 0.68 1.02 0.00 0.43 0.48 0.68 0.38 0.00 0.00 0.25 0.17 1.59 6.27 1.7%
TOTAL OUTSIDE BUFFER AREA 2.21 3.31 6.16 4.33 3.62 4.69 2.58 7.27 8.63 7.41 8.55 7.64 6.80 11.33 84.54 22.4%
OVERALL TOTAL 18.27 15.24 22.76 16.83 20.78 31.17 23.40 31.75 30.37 35.36 39.92 38.29 18.24 35.47 377.83 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total expenditure on 'other goods' (such as musical instruments, photographic items, jewellery and sports equipment, etc) in 2008 (Spreadsheet 9, Table C) by the market share (Spreadsheet 9i). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 11 - Definition of Zones
Zone Postcode Local Authority Zone Postcode Local Authority L32 0 Knowsley L14 0 Knowsley / Liverpool L32 1 Knowsley L14 1 Liverpool L32 2 Knowsley / Sefton L14 3 Liverpool L32 3 Knowsley L14 5 Liverpool L32 4 Knowsley L14 6 Knowsley Zone 1 L32 5 Knowsley L14 7 Knowsley / Liverpool L32 6 Knowsley L16 0 Liverpool L32 7 Knowsley L16 1 Liverpool Zone 9 L32 8 Knowsley L16 2 Knowsley / Liverpool L32 9 Knowsley L16 3 Knowsley / Liverpool L33 0 Knowsley L16 4 Liverpool L33 1 Knowsley / Sefton L16 5 Liverpool L33 2 Knowsley L16 6 Liverpool L33 3 Knowsley / West Lancashire L16 7 Liverpool L33 4 Knowsley / Sefton / West Lancashire L16 8 Liverpool Zone 2 L33 5 Knowsley L16 9 Liverpool L33 6 Knowsley L12 1 Liverpool L33 7 Knowsley L12 2 Liverpool L33 8 Knowsley L12 3 Liverpool L33 9 Knowsley L12 4 Liverpool L34 0 Knowsley L12 6 Liverpool L34 1 Knowsley L12 8 Liverpool L34 2 Knowsley / St Helens L12 9 Liverpool L34 3 Knowsley L14 2 Liverpool L34 4 Knowsley L14 4 Liverpool L34 5 Knowsley L14 8 Knowsley / Liverpool Zone 3 L34 6 Knowsley / St Helens Zone 10 L14 9 Knowsley / Liverpool L34 7 Knowsley L28 0 Liverpool L34 8 Knowsley / St Helens L28 1 Knowsley / Liverpool L34 9 Knowsley L28 3 Knowsley L35 5 Knowsley L28 4 Knowsley L35 7 Knowsley / St Helens L28 5 Knowsley L35 8 Knowsley L28 6 Knowsley L35 0 St Helens L28 7 Knowsley / Liverpool L35 2 Knowsley L28 8 Liverpool Zone 4 L35 3 Knowsley L36 3 Knowsley L35 6 Knowsley / St Helens L36 8 Knowsley L35 9 Knowsley / St Helens L11 0 Liverpool / Knowsley WA8 4 Knowsley / Halton L11 1 Liverpool Zone 5 WA8 5 Knowsley / Halton / St Helens L11 2 Liverpool WA8 9 Knowsley / Halton L11 3 Liverpool L24 6 Knowsley / Liverpool / Halton L11 4 Liverpool L25 0 Knowsley / Liverpool L11 5 Liverpool L25 8 Liverpool Zone 11 L11 6 Liverpool / Knowsley L25 9 Knowsley / Liverpool L11 7 Liverpool L26 0 Knowsley L11 8 Liverpool L26 1 Knowsley L11 9 Liverpool Zone 6 L26 2 Knowsley L12 0 Liverpool / Knowsley L26 3 Knowsley L12 5 Liverpool L26 4 Knowsley L12 7 Liverpool L26 6 Knowsley L9 0 Liverpool / Sefton L26 7 Knowsley L9 5 Sefton L26 9 Knowsley L9 6 Liverpool L35 1 Knowsley / Halton L9 7 Liverpool L25 1 Liverpool L9 9 Liverpool / Sefton L25 2 Liverpool L10 0 Knowsley L25 3 Liverpool L10 1 Knowsley / Liverpool L25 4 Liverpool L10 2 Sefton L25 5 Liverpool / Knowsley L10 3 Sefton L25 6 Liverpool Zone 12 L10 4 Knowsley L26 5 Knowsley L10 5 Knowsley / Liverpool L26 8 Knowsley L10 6 Sefton Zone 7 L27 0 Liverpool / Knowsley L10 7 Knowsley / Liverpool L27 1 Liverpool L10 8 Knowsley / Sefton L27 2 Liverpool / Knowsley L10 9 Liverpool L27 3 Liverpool / Knowsley L30 1 Sefton L27 4 Liverpool L30 3 Sefton L27 5 Liverpool / Knowsley L30 5 Sefton L27 6 Liverpool L30 6 Sefton L27 7 Liverpool L30 8 Sefton L27 8 Liverpool L31 1 Sefton / Knowsley / West Lancashire L36 0 Knowsley L31 3 Sefton L36 1 Knowsley Zone 13 L31 5 Sefton L36 2 Knowsley L31 6 Sefton L36 4 Knowsley / Liverpool L31 9 Sefton Zone 8 L36 5 Knowsley L35 4 St Helens L36 6 Knowsley WA9 5 St Helens L36 7 Knowsley Zone 14 WA10 3 St Helens L36 9 Knowsley WA10 4 St Helens WA10 5 St Helens / Knowsley Notes:
(1) The predominant local authority in each zone is highlighted in bold (ie.the local authority in which the majority of the populated/built-up area of the zone is located). Spreadsheet 12 - Population Projections
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total
Population 2008 20,687 17,422 22,791 16,642 19,844 31,289 25,089 33,063 30,274 41,002 44,393 40,255 17,190 36,104 396,045
Population 2011 20,824 17,537 22,941 16,751 20,075 31,495 25,025 33,280 30,197 40,898 44,281 40,051 17,103 36,347 396,806
Population 2016 21,096 17,766 23,241 16,970 20,487 31,907 24,945 33,716 30,099 40,766 44,137 39,832 17,010 36,854 398,826
Population 2021 21,328 17,961 23,496 17,156 20,866 32,257 24,933 34,086 30,085 40,747 44,117 39,759 16,979 37,380 401,151
Population 2026 21,505 18,110 23,691 17,299 21,163 32,525 24,973 34,369 30,134 40,813 44,189 39,730 16,966 37,765 403,233
Change in population 2008 - 2011
Numeric change 136 115 150 110 231 206 -64 218 -77 -104 -112 -204 -87 243 760
Percentage change 0.7% 0.7% 0.7% 0.7% 1.2% 0.7% -0.3% 0.7% -0.3% -0.3% -0.3% -0.5% -0.5% 0.7% 0.2%
Change in population 2011 - 2016
Numeric change 272 229 300 219 412 412 -81 435 -98 -132 -143 -219 -93 506 2,021
Percentage change 1.3% 1.3% 1.3% 1.3% 2.1% 1.3% -0.3% 1.3% -0.3% -0.3% -0.3% -0.5% -0.5% 1.4% 0.5%
Change in population 2016 - 2021
Numeric change 232 195 255 186 379 350 -12 370 -14 -19 -20 -73 -31 526 2,325
Percentage change 1.1% 1.1% 1.1% 1.1% 1.9% 1.1% 0.0% 1.1% 0.0% 0.0% 0.0% -0.2% -0.2% 1.4% 0.6%
Change in population 2021 - 2026
Numeric change 177 149 195 142 297 268 40 283 49 66 72 -29 -12 385 2,081
Percentage change 0.8% 0.8% 0.8% 0.8% 1.4% 0.8% 0.2% 0.8% 0.2% 0.2% 0.2% -0.1% -0.1% 1.0% 0.5%
Change in population 2008 - 2026
Numeric change 817 688 900 657 1,320 1,236 -116 1,306 -139 -189 -205 -525 -224 1,660 7,187
Percentage change 3.9% 3.9% 3.9% 3.9% 6.7% 3.9% -0.5% 3.9% -0.5% -0.5% -0.5% -1.3% -1.3% 4.6% 1.8%
NOTES: (1) Population data was sourced from MapInfo and Oxford Economics (mid-year 2005). The population in each zone was projected forward to the base year and forecast years using population multipliers derived from ONS 2006-based Sub- National Population Projections (published 12 June 2008). (2) The population multiplier has been calculated for the predominant local authority in each zone (highlighted in bold in Table 1) and has been applied to the total population within that zone. Spreadsheet 13 - Convenience Goods Expenditure (per capita)
Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
££££££££££££££
2005 1,449 1,425 1,535 1,548 1,551 1,527 1,460 1,504 1,526 1,399 1,428 1,490 1,587 1,516
2008 1,502 1,477 1,591 1,604 1,608 1,583 1,513 1,559 1,582 1,450 1,480 1,544 1,645 1,571
2011 1,557 1,531 1,649 1,663 1,666 1,640 1,568 1,616 1,639 1,503 1,534 1,601 1,705 1,628
2016 1,652 1,625 1,750 1,765 1,768 1,741 1,665 1,715 1,740 1,595 1,628 1,699 1,810 1,729
2021 1,754 1,725 1,858 1,874 1,877 1,848 1,767 1,820 1,847 1,693 1,728 1,803 1,921 1,835
2026 1,861 1,831 1,972 1,989 1,993 1,962 1,876 1,932 1,960 1,797 1,835 1,914 2,039 1,948
NOTES: (1) Expenditure data derived from Mapinfo 2005 per capita annual convenience goods expenditure estimates, which we have obtained through our in-house GIS system. ((2)2) The 2005 MapInfoMapInfo expenditureexpenditure data has been projectedprojected forward to the base yearyear and forecast yearsyears usingusing the MapInfoMapInfo forecasforecasttg growthrowth rate of 1.2% pperer annum (p(pleaselease note that the MapInfo forecast ends at 2017, but we continue this 1.2% per annum forecast to 2026). The source for 1.2% expenditure growth rate is MapInfo/OEF Information Brief 07/02 (Table 2).
All monetary values are held constant at 2005 prices. Spreadsheet 14 - Total Convenience Goods Expenditure and Expenditure Growth
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total
Year £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m
Total 2008 (including SFT) 31.1 25.7 36.3 26.7 31.9 49.5 38.0 51.5 47.9 59.5 65.7 62.2 28.3 56.7 610.9
Deduction for SFT in 2008 of 2.8% 0.9 0.7 1.0 0.7 0.9 1.4 1.1 1.4 1.3 1.7 1.8 1.7 0.8 1.6 17.1
Total 2008 (excluding SFT) 30.2 25.0 35.2 26.0 31.0 48.1 36.9 50.1 46.5 57.8 63.9 60.4 27.5 55.1 593.8
Total 2011 (including SFT) 32.4 26.8 37.8 27.9 33.4 51.7 39.2 53.8 49.5 61.5 67.9 64.1 29.2 59.2 634.4
Deduction for SFT in 2011 of 3.5% 1.1 0.9 1.3 1.0 1.2 1.8 1.4 1.9 1.7 2.2 2.4 2.2 1.0 2.1 22.2
Total 2011 (excluding SFT) 31.3 25.9 36.5 26.9 32.3 49.9 37.9 51.9 47.8 59.3 65.5 61.9 28.1 57.1 612.2
Total 2016 (including SFT) 34.9 28.9 40.7 30.0 36.2 55.6 41.5 57.8 52.4 65.0 71.9 67.7 30.8 63.7 676.9
Deduction for SFT in 2016 of 3.65% 1.3 1.1 1.5 1.1 1.3 2.0 1.5 2.1 1.9 2.4 2.6 2.5 1.1 2.3 24.7
Total 2016 (excluding SFT) 33.6 27.8 39.2 28.9 34.9 53.5 40.0 55.7 50.5 62.7 69.2 65.2 29.7 61.4 652.2 Total 2021 (including SFT) 37.4 31.0 43.7 32.1 39.2 59.6 44.1 62.0 55.6 69.0 76.2 71.7 32.6 68.6 722.8
Deduction for SFT in 2021 of 3.65% 1.4 1.1 1.6 1.2 1.4 2.2 1.6 2.3 2.0 2.5 2.8 2.6 1.2 2.5 26.4
Total 2021 (excluding SFT) 36.0 29.8 42.1 31.0 37.7 57.4 42.4 59.8 53.5 66.5 73.5 69.1 31.4 66.1 696.4 Total 2026 (including SFT) 40.0 33.2 46.7 34.4 42.2 63.8 46.8 66.4 59.1 73.4 81.1 76.0 34.6 73.5 771.2
Deduction for SFT in 2026 of 3.65% 1.5 1.2 1.7 1.3 1.5 2.3 1.7 2.4 2.2 2.7 3.0 2.8 1.3 2.7 28.1
Total 2026 (excluding SFT) 38.6 31.9 45.0 33.1 40.6 61.5 45.1 64.0 56.9 70.7 78.1 73.3 33.3 70.9 743.1
Growth in total expenditure 2008 - 2011 1.1 0.9 1.3 0.9 1.3 1.7 1.0 1.8 1.2 1.5 1.7 1.4 0.7 2.0 18.4
Growth in total expenditure 2011 - 2016 2.3 1.9 2.7 2.0 2.6 3.7 2.1 3.8 2.7 3.3 3.7 3.3 1.5 4.3 40.0
Growth in total expenditure 2016 - 2021 2.5 2.0 2.9 2.1 2.8 3.9 2.4 4.1 3.1 3.8 4.2 3.9 1.8 4.7 44.2
Growth in total expenditure 2021 - 2026 2.5 2.1 3.0 2.2 2.9 4.0 2.7 4.2 3.4 4.2 4.6 4.2 1.9 4.8 46.7 Growth - 2008 - 2026 8.4 6.9 9.8 7.2 9.6 13.3 8.2 13.9 10.4 12.9 14.2 12.8 5.8 15.7 149.3
NOTES: (1) The figures in the above Spreadsheet are the products of multiplying the data presented in Spreadsheet 12 (population) and Spreadsheet 13 (per capita convenience goods expenditure), and are in millions of pounds (£m). (2) We have deducted a percentage of expenditure for Special Forms of Trading (SFT) (i.e. outdoor markets and Internet shopping) from the total expenditure, and we anticipate that this percentage will increase year on year. Therefore we allow a deduction for SFT of 2.8% at 2008, which increases to 3.5% in 2011, to 3.65% in 2016 and remains at 3.65% in 2021 and 2026.
All monetary values are held constant at 2005 prices. Spreadsheet 15 - Convenience Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (including SFT)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 16.85 12.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.77 0.80 0.00 Iceland, 31 St Chads Parade, Kirkby 13.32 13.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 Netto, Telegraph Way, Kirkby 10.73 5.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Kirkby Town Centre 11.47 6.59 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 1 52.37 38.57 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.27 1.77 0.89 0.00
Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 3 Tesco Extra, Cables Retail Park, Prescot 10.07 11.57 48.24 35.63 2.96 1.51 0.00 12.57 1.15 4.50 1.89 2.31 2.36 7.92 Other Stores, Prescot Town Centre 0.00 0.00 3.98 3.08 0.00 0.00 0.00 1.17 0.00 0.20 0.14 0.00 0.00 0.00 Other Stores, Zone 3 0.00 0.00 0.62 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 3 10.07 11.57 52.84 38.71 2.96 1.61 0.00 13.73 1.15 4.70 2.03 2.31 2.36 7.92
Zone 4 Other Stores, Zone 4 0.00 0.00 0.75 3.58 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.75 3.58 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00
Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.61 0.50 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Zone 6 0.28 0.00 0.00 0.00 0.00 3.39 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.28 0.00 0.61 0.50 0.00 4.02 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00
Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 2.02 0.00 10.18 38.67 5.58 14.99 4.98 0.98 0.00 0.00 0.00 J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.18 0.00 0.38 11.88 17.09 0.12 2.56 0.13 0.00 0.00 0.00 0.00 Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.30 6.84 0.41 0.75 0.58 0.00 0.56 0.00 0.00 Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.18 2.02 0.38 22.50 62.61 6.11 18.51 5.69 0.98 0.56 0.00 0.00
Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 2.48 2.19 11.71 14.81 0.33 2.70 1.82 57.93 14.65 29.11 2.66 0.00 0.00 1.35 Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.21 0.00 0.00 0.00 5.66 0.44 1.15 0.00 0.00 0.00 0.00 Other Stores, Huyton Town Centre 0.00 0.20 0.00 0.17 0.00 0.00 0.22 3.68 0.32 2.24 0.00 0.00 0.00 0.00 Total Zone 8 2.48 2.39 11.71 15.19 0.33 2.70 2.04 67.26 15.41 32.50 2.66 0.00 0.00 1.35
Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 2.01 0.00 1.53 1.56 0.37 1.17 0.00 2.30 11.08 9.96 5.28 0.26 0.00 0.35 Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 3.63 0.21 0.27 0.00 0.00 0.00 Total Zone 9 2.01 0.00 1.53 1.56 0.37 1.17 0.00 2.85 14.72 10.17 5.55 0.26 0.00 0.35
Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.16 0.00 0.00 0.00 0.00 1.18 0.00 10.96 7.09 0.44 0.00 0.00 Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 1.48 3.47 0.00 0.00 0.00 0.00 Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 Other Stores, Zone 10 0.00 0.00 0.69 0.26 0.00 0.00 0.29 0.68 2.82 2.95 1.01 0.00 0.30 0.63 Total Zone 10 0.00 0.58 0.85 0.26 0.00 0.00 0.29 1.87 4.30 17.56 8.10 0.44 0.30 0.63
Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.00 0.00 8.80 0.29 0.00 0.00 Other Stores, Zone 11 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.97 6.21 1.13 0.00 0.00 Total Zone 11 0.58 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.43 0.97 15.02 1.42 0.00 0.00
Zone 12 Asda, Ormskirk Road, Aintree 22.62 28.37 1.77 0.42 0.00 0.00 0.00 0.00 0.41 0.00 8.60 38.33 39.18 0.00 Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.87 0.00 0.00 Other Stores, Fazakerley 0.26 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.37 0.18 0.00 Other Stores, Zone 12 0.10 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.95 1.78 0.00 Total Zone 12 22.98 29.79 1.77 0.42 0.00 0.00 0.00 0.00 0.41 0.00 8.60 57.52 41.14 0.00
Zone 13 Other Stores, Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.09 0.00 Total Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.09 0.00
Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 5.40 4.67 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.04 Other Stores, Zone 14 0.00 0.31 0.53 2.29 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 1.74 Total Zone 14 0.00 0.31 5.93 6.96 0.00 0.14 0.00 0.24 0.00 0.00 0.00 0.00 0.00 3.78
TOTAL FOR STUDY AREA 90.89 84.33 76.69 69.19 4.05 32.63 64.94 92.30 55.39 71.81 43.20 64.54 52.77 14.03 Continued over page… Spreadsheet 15 continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 1.05 5.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.47 8.02 0.00 Other Stores, Ormskirk Town Centre 0.48 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 1.86 0.00 Total Buffer 1 1.53 6.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.18 9.87 0.00
Buffer 2 Other Stores, Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.56 0.31 Total Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.56 0.31
Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.60 7.30 7.03 0.67 0.00 0.00 1.47 0.00 0.79 0.19 0.26 0.00 31.31 Asda, Kirkland Street, St Helens 0.26 0.33 2.93 3.36 0.33 0.14 0.69 0.00 0.00 0.27 0.00 0.00 0.56 24.61 Tesco, Chalon Way, Greenbank, St Helens 0.26 0.53 0.00 2.10 0.00 0.26 0.00 0.00 0.00 0.14 0.00 0.00 0.00 10.05 Other Stores, St Helens Town Centre 0.21 0.00 1.88 0.52 0.48 0.00 0.15 0.17 0.71 0.44 0.14 0.19 0.00 9.95 Other Stores, Buffer 3 0.00 0.00 7.19 2.32 0.98 0.00 0.17 0.08 0.00 0.53 0.00 0.33 0.00 4.25 Total Buffer 3 0.73 1.45 19.30 15.34 2.46 0.40 1.01 1.72 0.71 2.16 0.33 0.77 0.56 80.16
Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.51 0.47 0.36 0.00 0.00 0.00 0.33 0.00 0.11 0.00 0.91 Other Stores, Buffer 4 0.00 0.29 0.94 4.20 5.88 0.43 0.72 0.31 0.81 0.00 0.12 0.15 0.00 0.60 Total Buffer 4 0.00 0.29 0.94 4.71 6.35 0.79 0.72 0.31 0.81 0.33 0.12 0.25 0.00 1.52
Buffer 5 Morrisons, Green Oaks Way, Widnes 0.35 1.28 0.00 5.69 37.41 2.34 0.26 0.31 0.00 0.40 0.00 0.00 0.00 0.52 Asda, Widnes Road, Widnes 0.00 0.00 0.26 1.30 36.32 1.67 0.47 0.00 0.44 0.00 0.00 0.00 0.00 0.91 Other Stores, Widnes Town Centre 0.00 0.00 0.25 0.00 5.62 0.31 0.00 0.00 0.61 0.00 0.22 0.00 0.00 0.48 Other Stores, Buffer 5 0.00 0.00 0.00 0.08 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.35 1.28 0.51 7.08 80.46 4.32 0.73 0.31 1.05 0.40 0.22 0.00 0.00 1.92
Buffer 6 Asda, Utting Avenue, Walton 0.22 1.83 0.00 0.00 0.00 0.00 0.39 0.00 0.35 3.83 33.22 4.20 0.00 0.00 Asda, Hunts Cross Shopping Park, Liverpool 0.52 0.00 0.46 0.34 0.00 36.75 12.49 0.75 3.19 1.43 0.00 0.53 0.00 0.00 Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.37 0.30 1.65 1.11 11.12 4.97 4.85 0.16 0.35 0.00 Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.96 8.50 10.02 0.86 3.39 0.36 0.35 0.26 0.00 0.00 Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.48 0.00 0.31 0.00 0.59 5.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Liverpool City Centre 1.32 1.28 0.00 0.86 0.23 4.37 4.41 0.56 9.82 6.68 4.73 3.41 1.06 0.00 Other Stores, Buffer 6 0.47 0.51 1.02 0.40 2.45 2.32 2.57 1.29 11.89 5.86 10.53 3.10 0.91 0.00 Total Buffer 6 3.01 3.62 1.79 1.59 4.61 57.89 31.53 4.56 39.76 23.12 53.68 11.65 2.32 0.00
Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.59 0.00 Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 2.12 1.01 0.18 Other Stores, Buffer 7 1.13 0.61 0.00 0.00 0.00 0.79 0.00 0.00 1.59 0.36 0.38 6.55 2.25 0.00 Total Buffer 7 1.13 0.61 0.00 0.18 0.00 0.79 0.00 0.00 1.59 0.36 0.64 10.87 3.86 0.18
Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 16.42 0.00 Other Stores, Maghull Town Centre 0.12 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.04 0.00 Total Buffer 8 0.12 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 19.46 0.00
TOTAL FOR BUFFER AREA 7.56 15.67 22.53 29.32 93.88 64.19 34.00 6.90 43.92 26.36 54.99 27.32 36.62 84.10
Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 1.49 4.96 0.00 Other Stores, Southport Town Centre 0.35 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 4.21 0.00 Other Stores, Outside Buffer Area 0.67 0.00 0.78 0.35 0.55 1.57 0.37 0.20 0.39 0.86 1.41 3.94 0.43 0.00 Internet 0.52 0.00 0.00 0.50 1.34 1.61 0.69 0.60 0.31 0.70 0.40 2.18 1.00 1.87 TV / Interactive Shopping 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00
TOTAL OUTSIDE BUFFER AREA 1.54 0.00 0.78 1.49 2.08 3.18 1.06 0.80 0.70 1.82 1.81 8.14 10.60 1.87
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 16 - Convenience Goods Spending Patterns in 2008 Across the Study Area Zones (including SFT)
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 5.23 3.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.10 0.23 0.00 10.05 1.6% Iceland, 31 St Chads Parade, Kirkby 4.14 3.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.00 7.65 1.3% Netto, Telegraph Way, Kirkby 3.33 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.76 0.8% Other Stores, Kirkby Town Centre 3.56 1.70 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 5.38 0.9% Total Zone 1 16.27 9.92 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.17 1.10 0.25 0.00 27.85 4.6%
Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 3 Tesco Extra, Cables Retail Park, Prescot 3.13 2.98 17.49 9.51 0.94 0.75 0.00 6.48 0.55 2.68 1.24 1.44 0.67 4.49 52.35 8.6% Other Stores, Prescot Town Centre 0.00 0.00 1.44 0.82 0.00 0.00 0.00 0.60 0.00 0.12 0.09 0.00 0.00 0.00 3.08 0.5% Other Stores, Zone 3 0.00 0.00 0.23 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.0% Total Zone 3 3.13 2.98 19.16 10.34 0.94 0.80 0.00 7.08 0.55 2.80 1.34 1.44 0.67 4.49 55.70 9.1%
Zone 4 Other Stores, Zone 4 0.00 0.00 0.27 0.95 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.28 0.2% Total Zone 4 0.00 0.00 0.27 0.95 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.28 0.2%
Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.22 0.13 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.1% Other Stores, Zone 6 0.09 0.00 0.00 0.00 0.00 1.68 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 1.94 0.3% Total Zone 6 0.09 0.00 0.22 0.13 0.00 1.99 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 2.60 0.4%
Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 0.54 0.00 5.04 14.68 2.88 7.18 2.96 0.64 0.00 0.00 0.00 33.92 5.6% J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.06 0.00 0.12 5.88 6.49 0.06 1.23 0.08 0.00 0.00 0.00 0.00 13.92 2.3% Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.15 2.60 0.21 0.36 0.34 0.00 0.35 0.00 0.00 4.00 0.7% Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.17 0.0% Total Zone 7 0.00 0.00 0.06 0.54 0.12 11.14 23.77 3.15 8.86 3.38 0.64 0.35 0.00 0.00 52.02 8.5%
Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 0.77 0.56 4.24 3.95 0.11 1.34 0.69 29.85 7.01 17.31 1.75 0.00 0.00 0.76 68.35 11.2% Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.06 0.00 0.00 0.00 2.91 0.21 0.68 0.00 0.00 0.00 0.00 3.86 0.6% Other Stores, Huyton Town Centre 0.00 0.05 0.00 0.05 0.00 0.00 0.08 1.89 0.15 1.33 0.00 0.00 0.00 0.00 3.56 0.6% Total Zone 8 0.77 0.62 4.24 4.06 0.11 1.34 0.78 34.66 7.38 19.32 1.75 0.00 0.00 0.76 75.78 12.4%
Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 0.62 0.00 0.55 0.42 0.12 0.58 0.00 1.19 5.31 5.92 3.47 0.16 0.00 0.20 18.54 3.0% Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 1.74 0.13 0.17 0.00 0.00 0.00 2.32 0.4% Total Zone 9 0.62 0.00 0.55 0.42 0.12 0.58 0.00 1.47 7.05 6.05 3.65 0.16 0.00 0.20 20.86 3.4%
Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.61 0.00 6.52 4.66 0.27 0.00 0.00 12.12 2.0% Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.71 2.06 0.00 0.00 0.00 0.00 2.92 0.5% Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.11 0.0% Other Stores, Zone 10 0.00 0.00 0.25 0.07 0.00 0.00 0.11 0.35 1.35 1.75 0.66 0.00 0.08 0.36 4.99 0.8% Total Zone 10 0.00 0.15 0.31 0.07 0.00 0.00 0.11 0.96 2.06 10.44 5.32 0.27 0.08 0.36 20.13 3.3%
Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 5.78 0.18 0.00 0.00 6.21 1.0% Other Stores, Zone 11 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.58 4.08 0.70 0.00 0.00 5.74 0.9% Total Zone 11 0.18 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.20 0.58 9.87 0.88 0.00 0.00 11.95 2.0%
Zone 12 Asda, Ormskirk Road, Aintree 7.03 7.30 0.64 0.11 0.00 0.00 0.00 0.00 0.20 0.00 5.65 23.83 11.08 0.00 55.83 9.1% Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.27 0.00 0.00 4.27 0.7% Other Stores, Fazakerley 0.08 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.34 0.05 0.00 3.54 0.6% Other Stores, Zone 12 0.03 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.32 0.50 0.00 5.15 0.8% Total Zone 12 7.14 7.67 0.64 0.11 0.00 0.00 0.00 0.00 0.20 0.00 5.65 35.76 11.63 0.00 68.79 11.3%
Zone 13 Other Stores, Zone 13 0.04 0.29 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.17 2.29 0.00 3.10 0.5% Total Zone 13 0.04 0.29 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.17 2.29 0.00 3.10 0.5%
Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 1.96 1.25 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.16 4.43 0.7% Other Stores, Zone 14 0.00 0.08 0.19 0.61 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.99 2.00 0.3% Total Zone 14 0.00 0.08 2.15 1.86 0.00 0.07 0.00 0.12 0.00 0.00 0.00 0.00 0.00 2.15 6.43 1.1%
TOTAL FOR STUDY AREA 28.24 21.70 27.81 18.47 1.29 16.16 24.66 47.57 26.52 42.69 28.38 40.12 14.92 7.96 346.49 56.7% Continued over page… Spreadsheet 16 continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 0.33 1.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 2.27 0.00 5.66 0.9% Other Stores, Ormskirk Town Centre 0.15 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 0.53 0.00 1.30 0.2% Total Buffer 1 0.47 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.97 2.79 0.00 6.96 1.1%
Buffer 2 Other Stores, Buffer 2 0.22 0.24 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.18 1.23 0.2% Total Buffer 2 0.22 0.24 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.18 1.23 0.2%
Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.15 2.65 1.88 0.21 0.00 0.00 0.76 0.00 0.47 0.12 0.16 0.00 17.76 24.16 4.0% Asda, Kirkland Street, St Helens 0.08 0.08 1.06 0.90 0.11 0.07 0.26 0.00 0.00 0.16 0.00 0.00 0.16 13.96 16.84 2.8% Tesco, Chalon Way, Greenbank, St Helens 0.08 0.14 0.00 0.56 0.00 0.13 0.00 0.00 0.00 0.08 0.00 0.00 0.00 5.70 6.69 1.1% Other Stores, St Helens Town Centre 0.06 0.00 0.68 0.14 0.15 0.00 0.06 0.09 0.34 0.26 0.09 0.12 0.00 5.64 7.63 1.2% Other Stores, Buffer 3 0.00 0.00 2.61 0.62 0.31 0.00 0.07 0.04 0.00 0.31 0.00 0.20 0.00 2.41 6.58 1.1% Total Buffer 3 0.23 0.37 7.00 4.10 0.79 0.20 0.38 0.88 0.34 1.28 0.22 0.48 0.16 45.48 61.90 10.1%
Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.14 0.15 0.18 0.00 0.00 0.00 0.19 0.00 0.07 0.00 0.52 1.24 0.2% Other Stores, Buffer 4 0.00 0.07 0.34 1.12 1.88 0.21 0.27 0.16 0.39 0.00 0.08 0.09 0.00 0.34 4.96 0.8% Total Buffer 4 0.00 0.07 0.34 1.26 2.03 0.39 0.27 0.16 0.39 0.19 0.08 0.16 0.00 0.86 6.20 1.0%
Buffer 5 Morrisons, Green Oaks Way, Widnes 0.11 0.33 0.00 1.52 11.93 1.16 0.10 0.16 0.00 0.24 0.00 0.00 0.00 0.30 15.84 2.6% Asda, Widnes Road, Widnes 0.00 0.00 0.10 0.35 11.59 0.83 0.18 0.00 0.21 0.00 0.00 0.00 0.00 0.52 13.77 2.3% Other Stores, Widnes Town Centre 0.00 0.00 0.09 0.00 1.79 0.15 0.00 0.00 0.29 0.00 0.15 0.00 0.00 0.27 2.75 0.4% Other Stores, Buffer 5 0.00 0.00 0.00 0.02 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.37 0.1% Total Buffer 5 0.11 0.33 0.19 1.89 25.66 2.14 0.28 0.16 0.50 0.24 0.15 0.00 0.00 1.09 32.73 5.4%
Buffer 6 Asda, Utting Avenue, Walton 0.07 0.47 0.00 0.00 0.00 0.00 0.15 0.00 0.17 2.28 21.82 2.61 0.00 0.00 27.57 4.5% Asda, Hunts Cross Shopping Park, Liverpool 0.16 0.00 0.17 0.09 0.00 18.20 4.74 0.39 1.53 0.85 0.00 0.33 0.00 0.00 26.46 4.3% Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.12 0.15 0.63 0.57 5.32 2.95 3.18 0.10 0.10 0.00 13.12 2.1% Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.31 4.21 3.81 0.44 1.62 0.21 0.23 0.16 0.00 0.00 10.99 1.8% Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.15 0.00 0.11 0.00 0.19 2.80 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.5% Other Stores, Liverpool City Centre 0.41 0.33 0.00 0.23 0.07 2.16 1.67 0.29 4.70 3.97 3.11 2.12 0.30 0.00 19.37 3.2% Other Stores, Buffer 6 0.15 0.13 0.37 0.11 0.78 1.15 0.97 0.66 5.69 3.48 6.92 1.93 0.26 0.00 22.60 3.7% Total Buffer 6 0.94 0.93 0.65 0.42 1.47 28.67 11.97 2.35 19.04 13.75 35.27 7.24 0.65 0.00 123.35 20.2%
Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.36 0.17 0.00 1.58 0.3% Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.32 0.29 0.10 1.88 0.3% Other Stores, Buffer 7 0.35 0.16 0.00 0.00 0.00 0.39 0.00 0.00 0.76 0.21 0.25 4.07 0.64 0.00 6.83 1.1% Total Buffer 7 0.35 0.16 0.00 0.05 0.00 0.39 0.00 0.00 0.76 0.21 0.42 6.75 1.09 0.10 10.29 1.7%
Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 4.64 0.00 4.87 0.8% Other Stores, Maghull Town Centre 0.04 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 0.93 0.2% Total Buffer 8 0.04 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05 5.50 0.00 5.80 0.9%
TOTAL FOR BUFFER AREA 2.35 4.03 8.17 7.83 29.95 31.79 12.91 3.56 21.03 15.67 36.13 16.98 10.36 47.71 248.45 40.7%
Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.93 1.40 0.00 2.39 0.4% Other Stores, Southport Town Centre 0.11 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 1.19 0.00 1.76 0.3% Other Stores, Outside Buffer Area 0.21 0.00 0.28 0.09 0.17 0.78 0.14 0.10 0.19 0.51 0.93 2.45 0.12 0.00 5.98 1.0% Internet 0.16 0.00 0.00 0.13 0.43 0.80 0.26 0.31 0.15 0.42 0.26 1.36 0.28 1.06 5.62 0.9% TV / Interactive Shopping 0.00 0.00 0.00 0.03 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.19 0.0%
TOTAL OUTSIDE BUFFER AREA 0.48 0.00 0.28 0.40 0.66 1.57 0.40 0.41 0.33 1.08 1.19 5.06 3.00 1.06 15.94 2.6%
OVERALL TOTAL 31.07 25.73 36.26 26.70 31.90 49.52 37.96 51.54 47.88 59.45 65.70 62.17 28.28 56.73 610.88 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total convenience goods expenditure in 2008 (Spreadsheet 14) by the market share (Spreadsheet 15). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices. Spreadsheet 17 - Convenience Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (excluding SFT)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 16.94 12.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.81 0.81 0.00 Iceland, 31 St Chads Parade, Kirkby 13.39 13.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 Netto, Telegraph Way, Kirkby 10.79 5.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Kirkby Town Centre 11.49 6.59 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 1 52.61 38.57 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.27 1.81 0.90 0.00
Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 3 Tesco Extra, Cables Retail Park, Prescot 10.13 11.57 48.24 35.85 3.01 1.53 0.00 12.65 1.15 4.55 1.90 2.37 2.39 8.10 Other Stores, Prescot Town Centre 0.00 0.00 3.98 3.10 0.00 0.00 0.00 1.17 0.00 0.20 0.14 0.00 0.00 0.00 Other Stores, Zone 3 0.00 0.00 0.62 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 3 10.13 11.57 52.84 38.95 3.01 1.63 0.00 13.82 1.15 4.75 2.04 2.37 2.39 8.10
Zone 4 Other Stores, Zone 4 0.00 0.00 0.75 3.61 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 Total Zone 4 0.00 0.00 0.75 3.61 0.00 0.00 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00
Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.61 0.50 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Zone 6 0.28 0.00 0.00 0.00 0.00 3.42 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 Total Zone 6 0.28 0.00 0.61 0.50 0.00 4.05 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00
Zone 7 Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 2.03 0.00 10.35 38.95 5.62 15.04 5.02 0.98 0.00 0.00 0.00 J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.18 0.00 0.39 12.09 17.22 0.12 2.57 0.14 0.00 0.00 0.00 0.00 Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.31 6.88 0.42 0.75 0.58 0.00 0.57 0.00 0.00 Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 Total Zone 7 0.00 0.00 0.18 2.03 0.39 22.89 63.05 6.16 18.58 5.74 0.98 0.57 0.00 0.00
Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 2.50 2.19 11.71 14.91 0.34 2.73 1.84 58.30 14.71 29.42 2.66 0.00 0.00 1.38 Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.21 0.00 0.00 0.00 5.68 0.44 1.16 0.00 0.00 0.00 0.00 Other Stores, Huyton Town Centre 0.00 0.20 0.00 0.17 0.00 0.00 0.22 3.68 0.32 2.24 0.00 0.00 0.00 0.00 Total Zone 8 2.50 2.39 11.71 15.30 0.34 2.73 2.06 67.66 15.48 32.82 2.66 0.00 0.00 1.38
Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 2.02 0.00 1.53 1.57 0.38 1.20 0.00 2.32 11.12 10.05 5.30 0.27 0.00 0.36 Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 3.63 0.21 0.27 0.00 0.00 0.00 Total Zone 9 2.02 0.00 1.53 1.57 0.38 1.20 0.00 2.86 14.75 10.27 5.57 0.27 0.00 0.36
Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.16 0.00 0.00 0.00 0.00 1.19 0.00 11.06 7.13 0.45 0.00 0.00 Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 1.48 3.49 0.00 0.00 0.00 0.00 Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 Other Stores, Zone 10 0.00 0.00 0.69 0.26 0.00 0.00 0.29 0.69 2.82 2.97 1.01 0.00 0.30 0.64 Total Zone 10 0.00 0.58 0.85 0.26 0.00 0.00 0.29 1.88 4.30 17.70 8.13 0.45 0.30 0.64
Zone 11 0 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 8.86 0.29 0.00 0.00 Other Stores, Zone 11 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.98 6.22 1.14 0.00 0.00 Total Zone 11 0.58 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.43 0.98 15.08 1.43 0.00 0.00
Zone 12 Asda, Ormskirk Road, Aintree 22.75 28.37 1.77 0.42 0.00 0.00 0.00 0.00 0.42 0.00 8.64 39.33 39.59 0.00 Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.01 0.00 0.00 Other Stores, Fazakerley 0.26 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.44 0.18 0.00 Other Stores, Zone 12 0.10 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.09 1.80 0.00 Total Zone 12 23.11 29.79 1.77 0.42 0.00 0.00 0.00 0.00 0.42 0.00 8.64 58.87 41.57 0.00
Zone 13 Other Stores, Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.15 0.00 Total Zone 13 0.13 1.12 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.27 8.15 0.00
Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 5.40 4.70 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.05 Other Stores, Zone 14 0.00 0.31 0.53 2.30 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 1.74 Total Zone 14 0.00 0.31 5.93 7.00 0.00 0.14 0.00 0.24 0.00 0.00 0.00 0.00 0.00 3.80
TOTAL FOR STUDY AREA 91.37 84.33 76.69 69.64 4.11 33.13 65.40 92.86 55.56 72.49 43.38 66.04 53.30 14.27 Continued over page… Spreadsheet 17 continued…
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14
%%%%%%%%%%%%%% Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 1.05 5.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.54 8.12 0.00 Other Stores, Ormskirk Town Centre 0.48 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 1.87 0.00 Total Buffer 1 1.54 6.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.26 9.99 0.00
Buffer 2 Other Stores, Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.57 0.31 Total Buffer 2 0.70 0.93 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.57 0.31
Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.60 7.30 7.07 0.68 0.00 0.00 1.48 0.00 0.80 0.19 0.27 0.00 31.98 Asda, Kirkland Street, St Helens 0.26 0.33 2.93 3.38 0.34 0.14 0.70 0.00 0.00 0.27 0.00 0.00 0.56 25.11 Tesco, Chalon Way, Greenbank, St Helens 0.26 0.53 0.00 2.12 0.00 0.26 0.00 0.00 0.00 0.14 0.00 0.00 0.00 10.24 Other Stores, St Helens Town Centre 0.21 0.00 1.88 0.52 0.49 0.00 0.15 0.17 0.71 0.44 0.14 0.19 0.00 10.04 Other Stores, Buffer 3 0.00 0.00 7.19 2.33 0.99 0.00 0.17 0.08 0.00 0.53 0.00 0.33 0.00 4.34 Total Buffer 3 0.73 1.45 19.30 15.43 2.50 0.40 1.02 1.73 0.71 2.18 0.33 0.78 0.56 81.72
Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.51 0.48 0.36 0.00 0.00 0.00 0.33 0.00 0.11 0.00 0.94 Other Stores, Buffer 4 0.00 0.29 0.94 4.23 5.97 0.44 0.72 0.31 0.81 0.00 0.12 0.15 0.00 0.62 Total Buffer 4 0.00 0.29 0.94 4.74 6.45 0.80 0.72 0.31 0.81 0.33 0.12 0.25 0.00 1.55
Buffer 5 Morrisons, Green Oaks Way, Widnes 0.35 1.28 0.00 5.72 37.93 2.38 0.26 0.31 0.00 0.41 0.00 0.00 0.00 0.53 Asda, Widnes Road, Widnes 0.00 0.00 0.26 1.32 36.87 1.70 0.47 0.00 0.44 0.00 0.00 0.00 0.00 0.94 Other Stores, Widnes Town Centre 0.00 0.00 0.25 0.00 5.63 0.32 0.00 0.00 0.61 0.00 0.22 0.00 0.00 0.49 Other Stores, Buffer 5 0.00 0.00 0.00 0.08 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Total Buffer 5 0.35 1.28 0.51 7.13 81.54 4.40 0.74 0.31 1.05 0.41 0.22 0.00 0.00 1.96
Buffer 6 Asda, Utting Avenue, Walton 0.22 1.83 0.00 0.00 0.00 0.00 0.40 0.00 0.35 3.87 33.36 4.31 0.00 0.00 Asda, Hunts Cross Shopping Park, Liverpool 0.53 0.00 0.46 0.34 0.00 37.43 12.59 0.76 3.20 1.45 0.00 0.54 0.00 0.00 Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.38 0.30 1.66 1.12 11.17 5.03 4.87 0.16 0.35 0.00 Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.98 8.63 10.10 0.86 3.40 0.36 0.36 0.26 0.00 0.00 Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.48 0.00 0.31 0.00 0.60 5.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Other Stores, Liverpool City Centre 1.33 1.28 0.00 0.86 0.23 4.41 4.43 0.56 9.83 6.74 4.74 3.47 1.08 0.00 Other Stores, Buffer 6 0.47 0.51 1.02 0.40 2.48 2.36 2.58 1.29 11.93 5.92 10.56 3.17 0.91 0.00 Total Buffer 6 3.03 3.62 1.79 1.60 4.67 58.89 31.76 4.59 39.88 23.37 53.89 11.91 2.33 0.00
Buffer 7 Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.23 0.61 0.00 Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 2.16 1.02 0.18 Other Stores, Buffer 7 1.13 0.61 0.00 0.00 0.00 0.81 0.00 0.00 1.60 0.36 0.38 6.70 2.27 0.00 Total Buffer 7 1.13 0.61 0.00 0.18 0.00 0.81 0.00 0.00 1.60 0.36 0.65 11.09 3.90 0.18
Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 16.61 0.00 Other Stores, Maghull Town Centre 0.12 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.04 0.00 Total Buffer 8 0.12 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07 19.65 0.00
TOTAL FOR BUFFER AREA 7.61 15.67 22.53 29.50 95.15 65.30 34.24 6.94 44.05 26.65 55.21 27.89 36.99 85.73
Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 1.53 5.03 0.00 Other Stores, Southport Town Centre 0.35 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 4.24 0.00 Other Stores, Outside Buffer Area 0.67 0.00 0.78 0.35 0.55 1.57 0.37 0.20 0.39 0.86 1.41 4.00 0.43 0.00
TOTAL OUTSIDE BUFFER AREA 1.03 0.00 0.78 0.86 0.74 1.57 0.37 0.20 0.39 0.86 1.41 6.06 9.71 0.00
OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Spreadsheet 18 - Convenience Goods Spending Patterns in 2008 Across the Study Area Zones (excluding SFT)
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total (1) Market Share (2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Inside Study Area Zone 1 Somerfield, 78 St. Chads Parad, Kirkby 5.11 3.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.10 0.22 0.00 9.83 1.7% Iceland, 31 St Chads Parade, Kirkby 4.04 3.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.00 7.45 1.3% Netto, Telegraph Way, Kirkby 3.26 1.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.65 0.8% Other Stores, Kirkby Town Centre 3.47 1.65 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.00 5.24 0.9% Total Zone 1 15.89 9.65 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.17 1.10 0.25 0.00 27.17 4.6%
Zone 2 Other Stores, Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 2 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 3 Tesco Extra, Cables Retail Park, Prescot 3.06 2.89 17.00 9.30 0.93 0.74 0.00 6.33 0.54 2.63 1.21 1.43 0.66 4.46 51.20 8.6% Other Stores, Prescot Town Centre 0.00 0.00 1.40 0.80 0.00 0.00 0.00 0.59 0.00 0.12 0.09 0.00 0.00 0.00 3.00 0.5% Other Stores, Zone 3 0.00 0.00 0.22 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.0% Total Zone 3 3.06 2.89 18.62 10.11 0.93 0.78 0.00 6.92 0.54 2.75 1.30 1.43 0.66 4.46 54.46 9.2%
Zone 4 Other Stores, Zone 4 0.00 0.00 0.26 0.94 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.25 0.2% Total Zone 4 0.00 0.00 0.26 0.94 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 1.25 0.2%
Zone 5 Other Stores, Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0% Total Zone 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%
Zone 6 Other Stores, Ravenscourt (Halewood) 0.00 0.00 0.22 0.13 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.65 0.1% Other Stores, Zone 6 0.08 0.00 0.00 0.00 0.00 1.65 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 1.90 0.3% Total Zone 6 0.08 0.00 0.22 0.13 0.00 1.95 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 2.54 0.4%
Zone 7 0.0% Morrisons, 1 Besford Road, Belle Vale 0.00 0.00 0.00 0.53 0.00 4.98 14.37 2.82 7.00 2.90 0.62 0.00 0.00 0.00 33.23 5.6% J Sainsbury, 7 Woolton Street, Woolton 0.00 0.00 0.06 0.00 0.12 5.82 6.35 0.06 1.20 0.08 0.00 0.00 0.00 0.00 13.69 2.3% Other Stores, Belle Vale Shopping Centre 0.00 0.00 0.00 0.00 0.00 0.15 2.54 0.21 0.35 0.34 0.00 0.34 0.00 0.00 3.92 0.7% Other Stores, Zone 7 0.00 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.17 0.0% Total Zone 7 0.00 0.00 0.06 0.53 0.12 11.02 23.26 3.08 8.65 3.32 0.62 0.34 0.00 0.00 51.01 8.6%
Zone 8 Asda Wal-Mart Supercentre, 54-56 Huyton Lane, Huyton 0.76 0.55 4.13 3.87 0.10 1.32 0.68 29.20 6.85 17.00 1.70 0.00 0.00 0.76 66.91 11.3% Iceland, Unit 1 Derby Road, Huyton 0.00 0.00 0.00 0.06 0.00 0.00 0.00 2.85 0.21 0.67 0.00 0.00 0.00 0.00 3.78 0.6% Other Stores, Huyton Town Centre 0.00 0.05 0.00 0.04 0.00 0.00 0.08 1.84 0.15 1.30 0.00 0.00 0.00 0.00 3.46 0.6% Total Zone 8 0.76 0.60 4.13 3.97 0.10 1.32 0.76 33.89 7.20 18.97 1.70 0.00 0.00 0.76 74.15 12.5%
Zone 9 J Sainsbury, 112 East Prescot Road, Knotty Ash 0.61 0.00 0.54 0.41 0.12 0.58 0.00 1.16 5.17 5.81 3.39 0.16 0.00 0.20 18.14 3.1% Other Stores, Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.69 0.12 0.17 0.00 0.00 0.00 2.26 0.4% Total Zone 9 0.61 0.00 0.54 0.41 0.12 0.58 0.00 1.43 6.87 5.93 3.56 0.16 0.00 0.20 20.40 3.4%
Zone 10 Tesco, Deysbrook Lane, West Derby 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.60 0.00 6.39 4.55 0.27 0.00 0.00 11.87 2.0% Other Stores, Liverpool Road (Huyton) / Page Moss 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.69 2.02 0.00 0.00 0.00 0.00 2.85 0.5% Other Stores, Stockbridge Village 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.00 0.10 0.0% Other Stores, Zone 10 0.00 0.00 0.24 0.07 0.00 0.00 0.11 0.34 1.31 1.71 0.64 0.00 0.08 0.35 4.87 0.8% Total Zone 10 0.00 0.14 0.30 0.07 0.00 0.00 0.11 0.94 2.00 10.23 5.19 0.27 0.08 0.35 19.69 3.3%
Zone 11 Other Stores, Norris Green 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 5.66 0.18 0.00 0.00 6.07 1.0% Other Stores, Zone 11 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.57 3.97 0.69 0.00 0.00 5.61 0.9% Total Zone 11 0.17 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.20 0.57 9.63 0.87 0.00 0.00 11.68 2.0%
Zone 12 Asda, Ormskirk Road, Aintree 6.87 7.09 0.62 0.11 0.00 0.00 0.00 0.00 0.19 0.00 5.52 23.76 10.88 0.00 55.05 9.3% Iceland, 8-10 Marion Square, Netherton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.24 0.00 0.00 4.24 0.7% Other Stores, Fazakerley 0.08 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.29 0.05 0.00 3.49 0.6% Other Stores, Zone 12 0.03 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.28 0.49 0.00 5.09 0.9% Total Zone 12 6.98 7.45 0.62 0.11 0.00 0.00 0.00 0.00 0.19 0.00 5.52 35.57 11.42 0.00 67.87 11.4%
Zone 13 Other Stores, Zone 13 0.04 0.28 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.16 2.24 0.00 3.03 0.5% Total Zone 13 0.04 0.28 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.16 2.24 0.00 3.03 0.5%
Zone 14 Somerfield, Warrington Road, Rainhill 0.00 0.00 1.90 1.22 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.13 4.33 0.7% Other Stores, Zone 14 0.00 0.08 0.19 0.60 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00 0.96 1.94 0.3% Total Zone 14 0.00 0.08 2.09 1.82 0.00 0.07 0.00 0.12 0.00 0.00 0.00 0.00 0.00 2.09 6.27 1.1%
TOTAL FOR STUDY AREA 27.59 21.09 27.03 18.07 1.28 15.95 24.13 46.52 25.86 41.89 27.70 39.91 14.65 7.87 339.53 57.2% Continued over page… Spreadsheet 18 continued…
All Zones Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Total(1) Market Share(2)
£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m % Buffer Area Buffer 1 Morrisons, Park Road, Aughton Road, Ormskirk 0.32 1.49 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.53 2.23 0.00 5.57 0.9% Other Stores, Ormskirk Town Centre 0.15 0.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.51 0.00 1.27 0.2% Total Buffer 1 0.46 1.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.97 2.74 0.00 6.84 1.2%
Buffer 2 Other Stores, Buffer 2 0.21 0.23 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.17 1.21 0.2% Total Buffer 2 0.21 0.23 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 0.16 0.17 1.21 0.2%
Buffer 3 Morrisons, Boundary Road, St Helens 0.00 0.15 2.57 1.84 0.21 0.00 0.00 0.74 0.00 0.46 0.12 0.16 0.00 17.63 23.89 4.0% Asda, Kirkland Street, St Helens 0.08 0.08 1.03 0.88 0.10 0.07 0.26 0.00 0.00 0.16 0.00 0.00 0.15 13.84 16.65 2.8% Tesco, Chalon Way, Greenbank, St Helens 0.08 0.13 0.00 0.55 0.00 0.12 0.00 0.00 0.00 0.08 0.00 0.00 0.00 5.65 6.61 1.1% Other Stores, St Helens Town Centre 0.06 0.00 0.66 0.14 0.15 0.00 0.06 0.08 0.33 0.26 0.09 0.11 0.00 5.54 7.48 1.3% Other Stores, Buffer 3 0.00 0.00 2.53 0.61 0.31 0.00 0.06 0.04 0.00 0.31 0.00 0.20 0.00 2.40 6.45 1.1% Total Buffer 3 0.22 0.36 6.80 4.00 0.77 0.19 0.38 0.87 0.33 1.26 0.21 0.47 0.15 45.06 61.08 10.3%
Buffer 4 Other Stores, Warrington Town Centre 0.00 0.00 0.00 0.13 0.15 0.17 0.00 0.00 0.00 0.19 0.00 0.06 0.00 0.52 1.23 0.2% Other Stores, Buffer 4 0.00 0.07 0.33 1.10 1.85 0.21 0.27 0.16 0.38 0.00 0.08 0.09 0.00 0.34 4.87 0.8% Total Buffer 4 0.00 0.07 0.33 1.23 2.00 0.38 0.27 0.16 0.38 0.19 0.08 0.15 0.00 0.86 6.09 1.0%
Buffer 5 Morrisons, Green Oaks Way, Widnes 0.11 0.32 0.00 1.49 11.76 1.15 0.10 0.16 0.00 0.23 0.00 0.00 0.00 0.29 15.60 2.6% Asda, Widnes Road, Widnes 0.00 0.00 0.09 0.34 11.43 0.82 0.18 0.00 0.21 0.00 0.00 0.00 0.00 0.52 13.58 2.3% Other Stores, Widnes Town Centre 0.00 0.00 0.09 0.00 1.75 0.15 0.00 0.00 0.28 0.00 0.14 0.00 0.00 0.27 2.69 0.5% Other Stores, Buffer 5 0.00 0.00 0.00 0.02 0.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.1% Total Buffer 5 0.11 0.32 0.18 1.85 25.28 2.12 0.27 0.16 0.49 0.23 0.14 0.00 0.00 1.08 32.23 5.4%
Buffer 6 Asda, Utting Avenue, Walton 0.07 0.46 0.00 0.00 0.00 0.00 0.15 0.00 0.16 2.24 21.31 2.61 0.00 0.00 26.98 4.5% Asda, Hunts Cross Shopping Park, Liverpool 0.16 0.00 0.16 0.09 0.00 18.01 4.65 0.38 1.49 0.84 0.00 0.33 0.00 0.00 26.10 4.4% Tesco, St. Oswalds Street, Old Swan 0.00 0.00 0.00 0.00 0.12 0.15 0.61 0.56 5.20 2.91 3.11 0.09 0.10 0.00 12.84 2.2% Tesco, Allerton Road Roddick, Woolton 0.00 0.00 0.00 0.00 0.30 4.15 3.73 0.43 1.58 0.21 0.23 0.16 0.00 0.00 10.79 1.8% Morrisons, Penketh Drive, Off Speke Boulevard, Liverpool 0.15 0.00 0.11 0.00 0.19 2.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.22 0.5% Other Stores, Liverpool City Centre 0.40 0.32 0.00 0.22 0.07 2.12 1.64 0.28 4.58 3.90 3.03 2.09 0.30 0.00 18.94 3.2% Other Stores, Buffer 6 0.14 0.13 0.36 0.10 0.77 1.13 0.95 0.65 5.55 3.42 6.75 1.92 0.25 0.00 22.12 3.7% Total Buffer 6 0.91 0.90 0.63 0.42 1.45 28.35 11.72 2.30 18.56 13.51 34.42 7.19 0.64 0.00 120.99 20.4%
Buffer 7 0.0% Other Stores, Crosby Town Centre 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.35 0.17 0.00 1.56 0.3% Other Stores, Bootle Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.30 0.28 0.10 1.86 0.3% Other Stores, Buffer 7 0.34 0.15 0.00 0.00 0.00 0.39 0.00 0.00 0.74 0.21 0.24 4.05 0.62 0.00 6.75 1.1% Total Buffer 7 0.34 0.15 0.00 0.05 0.00 0.39 0.00 0.00 0.74 0.21 0.41 6.70 1.07 0.10 10.17 1.7%
Buffer 8 Somerfield, 1 Stafford Moreton Way, Maghull 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 4.56 0.00 4.78 0.8% Other Stores, Maghull Town Centre 0.04 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.83 0.00 0.91 0.2% Total Buffer 8 0.04 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04 5.40 0.00 5.69 1.0%
TOTAL FOR BUFFER AREA 2.30 3.92 7.94 7.66 29.50 31.43 12.63 3.48 20.50 15.40 35.26 16.85 10.17 47.27 244.30 41.1%
Outside Buffer Area Other Stores, Fornby Town Centre 0.00 0.00 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.92 1.38 0.00 2.37 0.4% Other Stores, Southport Town Centre 0.11 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.33 1.17 0.00 1.73 0.3% Other Stores, Outside Buffer Area 0.20 0.00 0.28 0.09 0.17 0.76 0.14 0.10 0.18 0.50 0.90 2.41 0.12 0.00 5.85 1.0%
TOTAL OUTSIDE BUFFER AREA 0.31 0.00 0.28 0.22 0.23 0.76 0.14 0.10 0.18 0.50 0.90 3.66 2.67 0.00 9.94 1.7%
OVERALL TOTAL 30.20 25.01 35.24 25.95 31.01 48.13 36.90 50.10 46.54 57.79 63.86 60.42 27.48 55.14 593.78 100.0%
NOTES: (1) The spending patterns are calculated by multiplying the total convenience goods expenditure in 2008 (Spreadsheet 14) by the market share (Spreadsheet 17). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone. (2) The 'All zones market share' is calculated through dividing the total expenditure attracted by each centre by the total expenditure in the study area.
All monetary values are held constant at 2005 prices.