Recoverperformprepare

P R E P A R E FASTER P E R F O R M BETTER R E C O V E R QUICKER

@powerplategulf

[email protected] www.powerplategulf.com P R E P A R E / P E R F O R M / R E C O V E R

AS SEEN IN P R E P A R E / P E R F O R M / R E C O V E R

It is a game changer and I use it in everything I do, from coaching to educating globally, from youth football to national rugby to Olympic associations and most importantly … the wonderful ‘real’ people I coach every week.” P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

AN INTEGRAL PART OF When you give YOUR EXERCISE ROUTINE the body the right Power Plate is not a replacement tool for exercise; environment, the there is no magic, no secret, no powder puf. body will heal itself/ enhance itself.” A platform engineered for you to prepare faster, perform better neurologically for exercise readiness much earlier: you feel and recover quicker, it’s an enhancement tool to every strategy, more ready to move and you are ready to move. Gary Gray, Gray Institute principle, lifestyle and training goal. A better prepared body is more able to function with complete What do we mean by enhancement tool? range of motion and facilitate adaptation, not only accessing all of the benefts of every movement and progression much better Traditionally, we move on the ground. Broadly speaking, the and quicker, but preventing injury as a by-product, and hence ground doesn’t move. The body senses movement through over the longer term, accelerating results. our proprioceptors [position senses]. As soon as you create movement or stimulus [vibration], the body’s natural refexes The accumulation of fatigue continues to take centre stage as engage, which enhances nerve-to-muscle communication for a major contributor to injury risk in sport, and so recovery is now faster and heightened muscle activation. being highlighted as the missing link in truly maximising human performance and function. Take a simple hamstring stretch performed on the ground on to the Power Plate. The vibration will trigger a refexive response Following the same principles we refer to in the preparation in the body and accelerate the hierarchy of muscle activation, phase, the Power Plate [whole-body vibration or WBV] provides increasing mobility, stimulating tissue readiness and activating a simple-to-use, time-efcient and highly efective strategy to the nervous system, which prepares the body to move more create the optimum intrinsic environment for tissue and cellular efciently pre-workout much quicker. In other words, the vibration regeneration to occur. WBV rapidly increases blood and amplifed the movement performed on the ground. By integrating lymphatic fow, increasing connective tissue hydration, restoring an authentic and novel stimulus [a dynamic environment caused freedom of movement whilst also down-regulating the nervous by the vibration], the body is triggered physiologically and system to promote relaxation and enhance recovery. P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

ABOUT US As early as the 1960s, whole-body vibration science was studied extensively and the results showed benefits for muscular strength, flexibility, power, circulation and recovery. For the elite training and therapeutic community, Power Plate opened the potential for human performance and exercise physiology to reach new levels of accomplishment.

Since the 1990s, Power Plate has been the go-to WBV training manufacturer providing equipment and content to the ftness and elite markets, integrating the modality into all aspects of athlete conditioning. The Global R&D Team continues to invest more Now the brand is represented in over 100 countries with applications for ftness, time and resources into investigating more efcient high-performance professional sports, CrossFit, health, active ageing, wellness, and efective ways to achieve optimal physical physiotherapy and rehabilitation. Professional sports teams use it as standard training protocol, and the number of home users, coaches, trainers, scientists, performance and wellness through WBV to develop doctors, and therapists who join our community continues to rise. our position as a global thought leader in advanced technology solutions for ftness, health and wellness.”

Lee Hillman, CEO P R E P A R E / P E R F O R M / R E C O V E R

CHICAGO, IL. The positive research and acceptance by With headquarters in Chicago, Illinois, three satellite ofces run territories and athletes and coaches confrm Power Plate manage relationships with 15 distributors. exercise is integral to sports performance A combined Team of 72 manages partnerships like the one we have with Mark, methodology. We have found Power Plate every one of us as passionate as the other about uncomplicating WBV. the absolute leader in enhancing acceleration through vibration training. But we prefer our partners to do the talking. About their business. Their clients. Their training philosophies.

WBV is a sophisticated technology and it has long been misunderstood. Power Plate is not an intuitive product, we know that. So by better understanding your The Power Plate philosophy and commitment environment and where it is you’re headed to next, we’re able to introduce you to education, research, engineering and to WBV concepts that are applicable and scalable to your business. thorough customer service is second to none. Do your due diligence and you will be convinced that the Power Plate machine is the best resource to meet your programme’s and athletes’ needs.”

Mark Verstegen, Founder, EXOS P R E P A R E / P E R F O R M / R E C O V E R

OUR PRINCIPLES The principles of vibration and the body’s response to that are embedded in science. It is our business to understand how to optimise the use of the vibration stimulus, to coach application and design adaptable programming to help individuals to move more, and move well. The more authentic a person’s movement, the better the response and adaptation in the body from a proprioceptive and motor-learning perspective.

We’re making adaptations to our programming all of the time and testing recommendations on the application of movement/function/3D movement to take advantage of the vibration stimulus for better performance.”

Hayley Hollander, Fitness Director, Midtown Athletic Club P R E P A R E / P E R F O R M / R E C O V E R

TIMING IS EVERYTHING A good trend answers a need. It’ll pick up on something in greater culture.

The progress to ubiquity occurs when the mainstream catches on.

You could be forgiven for thinking that the rise of kale was incidental. But whilst the rise of green smoothies, detox powders and vegan cosmetic scrubs might seem fuky at face value, instead it’s the product of formulaic fact-fnding, comprehensive strategy and paying attention to the latest science and health advancements. An entire industry has developed around predicting food fashions. Health is becoming the new wealth and the human body is about to proft from it.

Whether we’re 50 and want to feel more like 30, busy running London in a desk-bound job in the City, wishing we could be way more efcient in 60 minutes and be fnished by 45, or we’re an NFL pro designing strategies to shave four seconds of our 40-yard dash, whatever performance looks like for all of us, more than ever we want to be better prepared for it. P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

IT IS NOT EQUIVALENT TO 30 MINUTES OF EXERCISE

Historically publicised in consumer press as the “quick fix solution” for “10-minute weight-loss workouts”, Power Plate has focused heavily on communicating best practice and correct use, with the international launch of Prepare, Perform, Recover, which is already fully integrated into the programming of some of the most revered elite performance specialists and fitness educators in the world. Built on peer-reviewed science and best practice, 2017 marked the official release of new content to professional clubs, commercial fitness clubs and consumers across the globe to use at home to prepare faster and recover quicker between training sessions. P R E P A R E / P E R F O R M / R E C O V E R

THE SCIENCE Multi-directional, harmonic vibration technology that stimulates the body’s natural refexes, rapidly eliciting both a local and global refexive response through our proprioceptive system, is simply described as neuromuscular activation.

The Power Plate surface moves predominantly vertically creating micro hits of ground reaction force, authentically replicating the same chain reaction in the body as when the foot strikes the ground in both walking and running – our most natural form of movement – but multiple times per second.

The combined tri-planar movement creates a unique and novel environment that cannot be replicated on the ground, facilitating micro moments of instability, which the body perceives as movement and responds to refexively to maintain stability and control our centre of gravity within our base of support.

Therefore it’s easier to describe and view Power Plate as a change of environment, on which exercises typically done on the foor can be amplifed through a specifc stimulus to the nervous system that enhances body-wide communication and muscle activation, amplifying the benefts for the user, whether it be for movement preparation, performance and conditioning or recovery and regeneration. P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

PREPARE FASTER

1 Rapidly increases blood fow and circulation

2 Movement application enhances connective tissue hydration and fuidity of motion

3 ‘Activates’ the neuromuscular system, accelerating the body’s preparation for efcient movement and the demands of what’s to come, reducing injury risk

4 Improves range of motion and enhances mobility, stability and body awareness

5 Stimulates authentic and powerful foot mechanoreceptor stimulus – particularly awakening those proprioceptors that respond to vibration, stretch and surface change P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

PERFORM BETTER

1 Due to the rapid speed of neuromuscular stimulation [rapid refex response] the body recruits the entire kinetic chain to generate greater strength and power adaptation

2 Enhances our nervous system’s capacity for motor learning and muscle memory

3 Refexive recruitment of stabilising muscles, amplifying the benefts and increasing the challenge and demand on the body in exercises typically performed on the ground

4 Rapidly increases muscle fbre recruitment, enhancing functional performance and eliciting greater potential for adaptations in strength, speed and power as an integrated training modality

5 Promotes circulation and lymphatic drainage, accelerating tissue recovery when used as an inter-set active recovery tool P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

RECOVER QUICKER

1 Relieves soft-tissue adhesions and tightness

2 Increase blood fow and lymphatic circulation

3 Reduces pain, swelling and muscle soreness

4 Relaxes the nervous system

5 Lowers stress hormones, promoting the optimum intrinsic environment for healing to occur P R E P A R E / P E R F O R M / R E C O V E R P R E P A R E / P E R F O R M / R E C O V E R

PEOPLE WANT WHAT IS FAMILIAR Speak in a language that they understand.

Sometimes people like what their friends like. Sometimes, they can’t say why they like something, they just know that they do. Often, times, people just prefer the familiar.

The Word of Mouth Marketing Association reports that every day in the United States, there are around 2.4 billion brand-related conversations. 92% of consumers trust referrals from people they know [Nielsen].

Hence we have two responsibilities: de-bunk vibration training in a language that our audiences understand and foster familiarity between the brand and individuals in environments that our audiences can resonate with. P R E P A R E / P E R F O R M / R E C O V E R

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