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HBR's 10 Must Reads on Entrepreneurship and Startups On MANAGEMENT US$24.95 HBR Guide Series BONUS ARTICLE Classic ideas, enduring advice, the best thinkers— Looking for smart answers to your most and Startups Entrepreneurship “ Why the Lean Startup pressing work challenges? Try these and Entrepreneurship Changes Everything” all in one place other titles in the practical HBR Guide By Steve Blank series: and Startups HBR’s 10 Must Reads series is the HBR Guide to Being More Productive definitive collection of ideas and best practices for aspiring and experienced HBR Guide to Better Business Writing The best entrepreneurs balance leaders alike. These books offer essential HBR Guide to Building Your Business Case reading selected from the pages of brilliant business ideas with a Harvard Business Review on topics HBR Guide to Buying a Small Business rigorous commitment to serving their critical to the success of every manager. HBR Guide to Coaching Employees customers’ needs. Each book is packed with advice and HBR Guide to Data Analytics Basics for inspiration from leading experts such Managers If you read nothing else on entrepreneurship and startups, read as Clayton Christensen, Peter Drucker, HBR Guide to Dealing with Conflict these 10 articles by experts in the field. We’ve combed through Rosabeth Moss Kanter, John Kotter, hundreds of articles in the Harvard Business Review archive Michael Porter, Daniel Goleman, HBR Guide to Delivering Effective Feedback and selected the most important ones to help you build your Theodore Levitt, and Rita Gunther McGrath. HBR Guide to Emotional Intelligence company for enduring success. HBR Guide to Finance Basics for Managers Leading experts and practitioners such as Clayton Christensen, Titles in this bestselling series include: HBR Guide to Getting the Right Work Done Marc Andreessen, and Reid Hoffman provide the insights and • HBR’s 10 Must Reads: The Essentials advice that will inspire you to: • HBR’s 10 Must Reads for New Managers HBR Guide to Making Every Meeting Matter • Understand what makes entrepreneurial leaders tick • HBR’s 10 Must Reads on Change Management HBR Guide to Negotiating • Know what matters in a great business plan On • HBR’s 10 Must Reads on Collaboration • Adopt lean startup practices such as business model HBR’s 10 Must Reads on Communication HBR Guide to Office Politics • experimentation • HBR’s 10 Must Reads on Emotional Intelligence HBR Guide to Performance Management • Be prepared for the race for scale in Silicon Valley Entrepreneurship • HBR’s 10 Must Reads on Leadership Better understand the world of venture capital—and know HBR Guide to Persuasive Presentations • • HBR’s 10 Must Reads on Leadership Lessons what you’ll get along with VC funding from Sports HBR Guide to Project Management • Take an alternative approach to entrepreneurship: Buy an and Startups • HBR’s 10 Must Reads on Managing People HBR Guides Boxed Set Doexisting business andNot run it as CEO Copy or Post • HBR’s 10 Must Reads on Managing Yourself If you read nothing else on entrepreneurship and • HBR’s 10 Must Reads on Mental Toughness ISBN-13: 978-1-63369-438-5 9 0 0 0 0 startups, read these definitive articles from • HBR’s 10 Must Reads on Sales Stay informed. Join the discussion. HBR’s 10 Must Reads on Strategic Marketing Visit hbr.org Harvard Business Review. • Follow @HarvardBiz on Twitter • HBR’s 10 Must Reads on Strategy Find us on Facebook and LinkedIn hbr.org 9 7 8 1 6 3 3 6 9 4 3 8 5 • HBR’s 10 Must Reads on Teams This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 HBR-MR-HBR-MR-Entrepreneurship10190_Mechanical.indd 1 11/28/17 12:13 PM 10HBR’S MUST READS On Entrepreneurship and Startups This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd i Copy or Post116/11/176/11/17 22:02:02 PPMM HBR’s 10 Must Reads series is the def nitive collection of ideas and best practices for aspiring and experienced leaders alike. These books of er essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Titles include: HBR’s 10 Must Reads 2015 HBR’s 10 Must Reads 2016 HBR’s 10 Must Reads 2017 HBR’s 10 Must Reads 2018 HBR’s 10 Must Reads for New Managers HBR’s 10 Must Reads on Change Management HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Emotional Intelligence HBR’s 10 Must Reads on Entrepreneurship and Startups HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Leadership Lessons from Sports HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Across Cultures HBR’s 10 Must Reads on Managing People HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Mental Toughness HBR’s 10 Must Reads on Sales HBR’s 10 Must Reads on Strategic Marketing HBR’s 10 Must Reads on Strategy HBR’s 10 Must Reads on Teams HBR’s 10 Must Reads: The Essentials This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd iiii Copy or Post116/11/176/11/17 22:02:02 PPMM 10HBR’S HBR’SMUST 10READS MUST READS On Entrepreneurship and Startups HARVARD BUSINESS REVIEW PRESS Boston, Massachusetts This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd iiiiii Copy or Post116/11/176/11/17 22:02:02 PPMM HBR Press Quantity Sales Discounts Harvard Business Review Press titles are available at signif cant quan- tity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs. For details and discount information for both print and ebook formats, contact [email protected], tel 800-988-0886, or www.hbr.org/bulksales. Copyright 2018 Harvard Business School Publishing Corporation All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The web addresses referenced in this book were live and correct at the time of the book’s publication but may be subject to change. Library of Congress cataloging- in- publication information is forthcoming. ISBN: 978-1-63369-438-5 eISBN: 978-1-63369-439-2 Find more digital content or join the discussion on www.hbr.org. This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd iivv Copy or Post116/11/176/11/17 22:02:02 PPMM Contents Hiring an Entrepreneurial Leader 1 by Timothy Butler How to Write a Great Business Plan 13 by William A. Sahlman Why the Lean Start- Up Changes Everything 35 by Steve Blank The President of SRI Ventures on Bringing Siri to Life 49 by Norman Winarsky In Search of the Next Big Thing 59 An interview with Marc Andreessen by Adi Ignatius Six Myths About Venture Capitalists 69 by Diane Mulcahy Chobani’s Founder on Growing a Start- Up Without Outside Investors 77 by Hamdi Ulukaya Network Ef ects Aren’t Enough 87 by Andrei Hagiu and Simon Rothman Blitzscaling 101 An interview with Reid Hoff man by Tim Sullivan This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd v Copy or Post116/11/176/11/17 22:02:02 PPMM CONTENTS Buying Your Way into Entrepreneurship 115 by Richard S. Ruback and Royce Yudkoff The Founder’s Dilemma 125 by Noam Wasserman About the Contributors 137 Index 139 vi This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd vvii Copy or Post116/11/176/11/17 22:02:02 PPMM 10HBR’S MUST READS On Entrepreneurship and Startups This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019. Copying or posting is an infringement of copyright. [email protected] or 617.783.7860 Do2244496_00a_i-vi_r1.indd44496 _00aNot_i-vi_r1.indd i Copy or Post116/11/176/11/17 22:02:02 PPMM This document is authorized for educator review use only by GUIDO BORTOLUZZI, University of Trieste until Oct 2019.
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