EXECUTIVE EDUCATION

The Aresty Institute of Executive Education The Wharton School of the University of Pennsylvania Wharton Fellows Master Class The Next Big Thing: The “Start Up Nation” Perspective May 17 - 20, 2015

For more information, please contact: Professor Yoram (Jerry) Wind +1.215.898.8267 (worldwide) [email protected]

To apply for Wharton Fellows Master Class, please contact: Wharton Executive Education, Client Relations +1.215.898.1776 (worldwide) [email protected] www.WhartonFellows.com Wharton FellowsFellows is isa apowerful powerful globglob alal networknetwork ofof CEOsCEOs andand senior senior executives executives who who are are committed committed to lifelong to lifelong learning learningfocused on focused transformational on transformational leadership. Theleadership. Wharton The Fellows Wharton Program Fellows is designed Program to is help designed address to some help ofaddress today’s somemost complex of today’s leadership most complex issues within leadership a robust issues learning within environment. a robust learning Wharton environment. Fellows Master Wharton Classes Fellows are 2.5 Master -5 day Classesprograms are that 2.5 provide - 5 day actionable programs thought that provide leadership actionable and tools thought for tackling leadership complex and challenges, tools for bringingtackling together complex a challenges,network of like-minded bringing together senior executives a network and of Wharton like-minded faculty. senior Fellows executives elect to andattend Wharton Master Classesfaculty. aroundFellows the elect world. to attendYou can Master find more Classes information around on the the world.Wharton You Fellows can find website more informationand the Fellows on theBrochureWharton offers Fellows further website information and theabout Fellows the benefits Brochure and offers long-term further impact information of the Fellows about thenetwork. benefits and long-term impact of the Fellows network. Our upcoming Master Class in Israel (May 17-20) continues our successful ‘The Next Big Thing’ series, which Our upcoming Master Class in Israel (May 17-20) continues our successful ‘The Next Big Thing’ series, which started in Silicon Valley with company visits to Google, Facebook, Samsung R&D, Cisco, Andreessen Horowitz, HP, started in Silicon Valley with company visits to Google, Facebook, Samsung R&D, Cisco, Andreessen Horowitz, Genentech and local start-ups; New York with visits to Bloomberg, Havas, Victors & Spoils, Duane Reade, Cushman & HP, Genentech and local start-ups; New York with visits to Bloomberg, Havas, Victors & Spoils, Duane Reade, Wakefield, Vornado, Forest City, Warby Parker and local start-ups); and Seattle with visits to , Boeing, Costco, Cushman & Wakefield, Vornado, Forest City, Warby Parker and local start-ups); and Seattle with visits to Nike, and local start-ups. Microsoft, Boeing, Costco, Nike, Amazon and local start-ups. The upcoming Israel Master Class will similarly focus on companies that challenged and changed the mental Themodels upcoming of their Israel industry Master and Class as a will result similarly introduce focus oninnovative companies business that challenged and revenue and models changed and the offerings. mental modelsIn Israel weof their will examine industry exciting and as newa result startups introduce and the innovative R&D arms business of many andmajor revenue multinationals models and and unique offerings. Israeli Inorganizations Israel we will with examine a reputation exciting for sustaining new startups cutting-edge and the R&Dinnovation. arms ofThe many Israel major Master multinationals Class will be conductedand unique in Israelicollaboration organizations with the with Interdisciplinary a reputation forCenter sustaining Herzliya cutting-edge (IDC). While innovation. we are working The Israelon finalizing Master theClass timing will beof all of conductedthe site visits inin collaborationIsrael, we are planning with the to Interdisciplinary replicate the program Center we Herzliya planned (IDC) for last. While August we andare wereworking forced on tofinalizing postpone thedue timingto the securityof all of situation the site visitsat the in time. Israel, We we look are forward planning to visiting to replicate the Google the program Campus we TLV planned, which isfor a lasthub August for andentrepreneurs were forced and todevelopers, postpone with due open to the innovation security sessions situation led at bythe Investor time. We and look Entrepreneur forward to Yossi visiting Vardi, the and Google Google CampusEuropean TLVRelations, which Developer is a hub forRoy entrepreneurs Geva, followed and by adevelopers, session with with Professor open innovationIzzy Borovich, sessions the former led by CEO Investor of EL-AL andAirways Entrepreneur. We plan toYossi visit Vardi the IDC, and campus Google to Europeanlearn Prof. UrielRelations Reichman’s Developer vision Roy on theGeva future, followed of academic by a sessioninnovation andwith academia,Professor Izzylearning Borovich entrepreneurship, the former withCEO Prof. of EL-AL Yair Tauman,Airways .and We hearplan some to visit pitches the IDC from campus entrepreneurial to learn IDCProf. students.Uriel Reichman’s We’ll also vision hear onfrom the Dr. future Guy Hoffman of academic and then innovation tour the IDCand Mediaacademia, Lab. Carmel learning Ventures entrepreneurship founder Shlomo with DovratProf. Yair will Tauman discuss ,his and approach hear some to empowering pitches from early entrepreneurial stage start-up IDCto become students. category We’ll also leaders hear followed from Dr. by Guy a session withHoffman Netafim and former then tour CEO the Igal IDC Aizenberg. Media Lab.We plan Carmel to visit Ventures the Microsoft founder R&D Shlomo Accelerator Dovrat will, then discuss travel his to approach Sosa TLV, to andempowering visit the Junction early stage Accelerator, start-up with to becomea Medical category Innovation leaders Panel Discussion. followed by We a plansession to visit with Rehovot Netafim to former visit the CEO WeizmannIgal Aizenberg Institute. We of plan Science to visit and the the Microsoft Har Hotzvim R&D Industrial Accelerator Park, andthen finally travel Start-Upto Sosa TLV,City and– Silicon visit theBlvd Junctionto visit start- Accelerator,ups and visit the with IBM a Medical Accelerator Innovation. This Master Panel ClassDiscussion. will conclude We plan with to reflectionsvisit Rehovot on towhat visit wethe have Weizmann learned, Instituteand the ofparticipants Science andaction the plans Har includingHotzvim Industrialinnovative Parkexperiments and finally reflecting Start-Up their City take – Silicon away fromBlvd theto visit Master start-ups Class. and You visitmay the IBMwant Accelerator to take advantage. This Master of your Class time inwill Israel conclude and arrange with reflections a historical touron whatbefore we or haveafter learned,the Master and Class. the participants action plans including innovative experiments reflecting their take away from the Master Class. You may want The program is directed by Professor Yoram(Jerry) Wind the lauder professor and professor of marketing at the Wharton to take advantage of your time in Israel and arrange a historical tour before or after the Master Class. School and Director of the school’s ThinkTank –The SEI center for advanced studies in management. He is also the TheChairman program of the is directedacademic by council Professor of IDC Yoram(Jerry) and will work Wind with thethe lauderparticipants professor on integrating and professor the Israel of marketing experience at and the Whartonexploring itsSchool applicability and Director to the participantsof the school’s businesses. ThinkTank –The SEI center for advanced studies in management. HeFor ismore also information the Chairman about of the the upcoming academic Wharton council Fellows of IDC and program will work, you withcan contactthe participants Professor onYoram integrating (Jerry) Wind the Israelat +1.215.898.8267 experience and (worldwide) exploring or its email applicability him at [email protected]. to the participants businesses. The Program Sunday, May 17, 2015 Monday, May 18 Accommodations: 7:30 - 8:00 Dan Hotel Tel-Aviv Breakfast 99 HaYarkon Street, 63432 8:00 - 8:45 +972-3-5202525 Travel to IDC [email protected] 8:45 - 9:45 Academic Director: Academic Innovation and the Future of Academia Jerry Wind Prof. Uriel Reichman, President, IDC Herzliya [email protected] 9:45 -10:30 Shelly Gordon [email protected] Teaching Entrepreneurship - Zell Program Prof. Yair Tauman, Dean of the School of Entrepreneurship, IDC Shiree Mor-Belcher [email protected] 10:30 -10:45 Break 15:00 -15:30 Registration and Meet (Hotel) 10:45 - 11:30 Zell students pitches TED Talk-Robots with “Soul” Tour 15:30 -16:30 to IDC-Media Innoation Lab Opening and Introduction to Program Dr. Guy Hoffman, Director Media Innovation Lab, IDC Dr. Oren Zuckerman, Director Media Innovation Lab, IDC Jerry Wind, Professor of Marketing, Wharton School 11:30-12:15 16:30 -17:00 Carmel Ventures Shlomo Dovrat, co-founder of the Viola Group, Travel to Google Campus TLV and a co-founder of Carmel Ventures

17:00 - 19:00 12:15-13:15 Open Innovation Lunch Yossi Vardi, Entrepreneur and Investor Roy Geva, Relations Developer, 13:15 -14:15 Google Europe, Google Campus TLV Master Business Class Igal Aizenberg, former CEO, Netafim

14:15 -14:45 Travel to Herzliya Pituach-Hightec Hub

14:45 -16:45 Company Visit at Microsoft R&D Accelerator Tzahi (Zack) Weisfeld, Senior Director, Microsoft Ventures

16:45 -17:30 Travel to Sosa TLV

19:00 -19:30 17:30 -19:00 Travel to Welcome Reception Visit the Junction Accelerator

19:30 - 21:30 19:00 -20:00 Welcome Reception Medical Innovation Panel Prof. Israel (Izzy) Borovich, former CEO Revital Rozenfeld, CEO, Laryngoport Ltd. EL-AL Dr. Yoram Levanon, Chief Science Officer, Beyond Veral Comm. Moti Shniberg, Chairman & Co-founder, FDNA Dekel Gelbman, Chief Executive Officer, FDNA Cocktail Reception & Dinner at Sosa * to be confirmed with Internet Game Changers The Program (continued) Tuesday, May 19 Wednesday, May 20 7:30 - 8:15 7:30 - 8:30 Breakfast Breakfast

8:15 - 9:00 8:30 - 9:00 Travel to Rehovot Travel to Rothschild Blvd Start Up City Silicon Blvd. 9:00 -12:00 Weizmann Institute of 9:00 -12:00 Science“Transfer and The Gifts Project Commercialization of Knowledge Wibbitz *Bio Med Panel

12:00 -13:00 Lunch

13:00 -14:00 Travel to Jerusalem

14:00 -16:00 Visit to Har Hotzvin Industrial Park *Stem cell Medicine Brainsway

12:00 -14:15 Lunch Israel/Palestinian Initiative Bashar Masri, Chairman of Massar International Eyal Waldman, President and CEO of Mellanox *To be confirmed

14:15 -15:00 Travel to Petach-Tikva

15:00 -18:00 16:00 -16:30 Disruptive Israeli Technologies Travel to JVP IBM Alpha Zone Accelerator Nathan Low, President of the Sunrise Financial Group 16:30 -18:30 and CEOs of his portfolio companies Visit JVP Media Labs

18:30 -19:00 18:00 -19:00 Travel to Mamilla Travel to Jaffa

19:00 -21:00 19:00 - 20:30 Dinner at Mamilla Restaurant Presentation of the participants Israel Plans Yonathan Adiri Reflection and Conclusion Ilana Goor Museum