In the midst of unprecedented disruption the Kantar BrandZ Most Valuable Global Brands have grown by an incredible 42%. Increasing in value by $2.1 trillion with a growth rate that is 4.5 times the average growth rate for the Global Top 100 over the past 15 years.
Explore the data below or visit kantar.com/brandz.
THE TOP 10
BR AND VALUE U S$ MIL.
$ 683,852
2021
$ 611,997
2020
+64% $ 457,998
+74% $ 410,271
+42%
+26%
$ 240,931 $ 226,744 $ 196,912 $ 191,285 $ 154,921 +60% +54% +29% +2% $ 112,876
+20%
+4%
THE TOP 100 MOST VALUABLE GLOBAL BRANDS
BRAND VALUE US$ MIL. TOP 10 RISERS AMAZON $683,852
APPLE $611,997 #1 BR AND VALUE CHANGE +275% 2021 VS 2020 GOOGLE $ 457,998 $ 42,606 BR AND VALUE U S$ MIL. CARS CATEGORY MICROSOFT $410,271
TENCENT $240,931 #2 FACEBOOK +158% $226,744 $ 43,516 MEDIA AND ALIBABA ENTERTAINMENT $196,912
VISA $191,285 #3 +131% MCDONALD'S $154,921 $ 21,732 RETAIL MASTERCARD $112,876
MOUTAI #4 $109,330 +119% NVIDIA $ 52,365 $104,763 LIFESTYLE PLATFORM
VERIZON $101,943 #5 AT&T $100,654 +103% $ 109,330 IBM ALCOHOL $91,337
COCACOLA $87,604 #6 NIKE +100% $83,709 $ 82,904 MEDIA AND ENTERTAINMENT INSTAGRAM $82,904
PAYPAL $80,615 #7 +88% ADOBE $78,524 $ 15,443 APPAREL LOUIS VUITTON $75,730
UPS #8 $73,017 +85% $ 17,893 INTEL APPAREL $71,937
NETFLIX $71,126 #9 THE HOME DEPOT +82% $70,522 $ 11,996 SAP FAST FOOD $69,242
ACCENTURE $64,734 #10 ORACLE +75% $60,837 $ 44,516 RETAIL STARBUCKS $60,267
WALMART $59,522
XFINITY $58,996
MARLBORO $57,007 NEWCOMERS DISNEY $55,217
MEITUAN $52,365
TEXAS INSTRUMENTS $49,235
SALESFORCE BUSINESS SOLUTIONS AND $48,982 TECHNOLOGY PROVIDERS $ 104,763 m US QUALCOMM $48,357
SPECTRUM $ 47,279
YOUTUBE $ 47,103 BUSINESS SOLUTIONS AND TECHNOLOGY PROVIDERS $ 49,235 m US CHANEL $ 47,054
CISCO $46,822
SAMSUNG BUSINESS SOLUTIONS AND $46,765 TECHNOLOGY PROVIDERS $ 48,357 m US HERMÈS $46,371
JD $44,516 CARS
TIKTOK $ 42,606 m US $43,516
DEUTSCHE TELEKOM $43,084
TESLA BUSINESS SOLUTIONS AND $42,606 TECHNOLOGY PROVIDERS $ 36,927 m US L'ORÉAL PARIS $38,309
PING AN $38,054 BUSINESS SOLUTIONS AND TECHNOLOGY PROVIDERS HUAWEI $ 35,869 m US $38,021
ICBC $37,765 BUSINESS SOLUTIONS AND TECHNOLOGY PROVIDERS ZOOM $ 32,916 m US $36,927
INTUIT $35,869
BUSINESS SOLUTIONS AND LINKEDIN TECHNOLOGY PROVIDERS $35,523 $ 31,275 m INDIA
COSTCO $35,137
GUCCI RETAIL $33,838 $ 21,732 m CHINA AMD $32,916
MEDIA AND ENTERTAINMENT TATA CONSULTANCY SERVICES $31,275 $ 21,608 m US
XBOX $30,398 BUSINESS SOLUTIONS AND TECHNOLOGY PROVIDERS VODAFONE $ 20,451 m US $29,735
AMERICAN EXPRESS $28,578 REAL ESTATE AGENTS
WELLS FARGO $ 19,493 m CHINA $27,995
RBC MEDIA AND ENTERTAINMENT $27,607 $ 19,279 m SWEDEN TOYOTA $26,974
HAIER $26,422
HDFC BANK $26,369 CATEGORY COMPOSITION
MERCEDESBENZ BR AND VALUE U S$ MIL. $25,835
CHINA MOBILE $25,821
BUDWEISER $25,547
XIAOMI APPAREL $24,885 $180,110 +53%
BMW ALCOHOL NEW $24,821 $245,303
DELL TECHNOLOGIES $24,781 BANKS $330,536 NEW LIC $24,142
J.P. MORGAN $24,105
BUSINESS SIEMENS SOLUTIONS $23,640 AND $1,250,752 NEW TECHNOLOGY FEDEX PROVIDERS $23,592
BAIDU $23,358
UBER $22,411 CARS $172,416 +33% ADIDAS $22,344
CHASE CONSUMER NEW $21,830 TECHNOLOGY $752,067
PINDUODUO $21,732
SNAPCHAT $21,608 FAST FOOD $300,086 +20% ZARA $21,382 FOOD AND NEW BEVERAGES $255,929 IKEA $21,021 LUXURY $236,887 +34% UNITEDHEALTHCARE $20,867
LOWE'S $20,672
AIA $20,599 MEDIA AND NEW ENTERTAINMENT $1,284,420 NTT $20,477
AUTODESK $20,451
TD $20,208 PERSONAL CARE $176,871 +33% ORANGE $20,200
DHL $20,138
DIDI CHUXING $20,041 RETAIL $1,288,395 +48% CHINA CONSTRUCTION BANK $19,776
PAMPERS $19,619
KE $19,493 TELECOM COMMONWEALTH BANK PROVIDERS $465,073 +5% $19,468
BANK OF AMERICA $19,315
SPOTIFY $19,279
COLGATE $18,894
TOTAL VALUE OF THRESHOLD FOR ENTRY TO TOP 100 THE TOP 100: BR AND VALUE U S$ MIL. $7,071 BILLION +44% vs 2020 $ 18,000 m YEAR–ON–YEAR CHANGE: $ 14,000 m
+42% $ 10,000 m
$ 6000 m
$ 2000 m
0 2006 2021
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