ONTARIOnews COMMUNITY NEWSPAPERS ASSOCIATION’S clipsMARCH 2007 http://members.ocna.org VOL. 21, NO. 3 Fire destroys Milton Canadian Champion office By Stephanie Thiessen Canadian Champion Staff oth the fire department and the Milton Canadian Champion staff are busy dealing with the aftermath of a massive blaze at the newspaper’s Main Street Boffice early morning of February 28. Milton Fire Department trucks returned to the site the next day at about 6 p.m. after smouldering embers in a second storey wall re-ignited. “With a fire of this magnitude, it’s not uncommon to have to go back several times to (douse) some hot spots,” explained Fire Chief Larry Brassard, adding it was a security guard patrolling the building who notified the fire depart- ment. Inspectors from the Fire Marshall’s Office have concluded their on-site investi- Photo courtesy of the Milton Canadian Champion gation, but it’ll be awhile before the cause an open mind as to what started the blaze. said. of the fire is known, Brassard said. “We’re looking at all the causes from At this point, it’s not known whether “It’s a daunting task,” he said of the electrical to heating to an intentionally set the building can be repaired or if it’ll be investigation. “We don’t expect (to know) fire,” he said. torn down. anything for several months.” The previously reported damage esti- The commercial complex that contain- At this point, investigators are keeping mate $500,000 is expected to rise, Brassard Continued on page 3 Spring Convention just around the corner! By Shaba Qureshi Awards. Thomas is an author, a midnight on the Friday and Saturday, News Clips Editor scriptwriter, a radio and television com- March 30-31. Simply tell them you are hope everyone has had a chance to mentator and a nationally syndicated with the OCNA Convention when you buy send their registration forms in, newspaper humour columnist. your tickets. http://www.infoniagara.com/ because the OCNA Spring Friday evening and Sunday you will attractions/ripleys/. Convention is approaching. March have a chance to explore the beautiful Also if you are looking for entertain- 30 to 31 at the Sheraton on the Falls region of Niagara. What a great reason to ment options in on Friday, IHotel in Niagara Falls. bring your family along....you can get March 30, you may want to consider some It will definitely be worth your while half price tickets to some of the local live music. Gary Sinise, who plays CSI as Lieutenant Governor James Bartleman attractions. Courtesy of Metroland Media New York's crime lab boss Mac Taylor, will present the Junior Citizens with their Group and Ripley's Believe It Or Not, will be playing in the Lt. Dan Band at the plaques Saturday afternoon. We have a OCNA members can get admission tickets Niagara Fallsview Casino. Tickets start at line-up of fabulous editing sessions and to Ripleys 4D Moving Theatre, Ripleys $20. For information go to advertising sessions presented by numer- Believe It Or Not, and Tussauds Wax http://www.fallsviewcasinoresort.com/ ous industry professionals. This year Museum for $6.50 each per attraction, For Trade Show information go to William Thomas will host the BNC plus tax. The offer will run from 9a.m. to page 4 .

WHAT’S INSIDE: PAGE 5 Writing Coach PAGE 6 Page 2 OCNA’S NEWSCLIPS • MARCH 2007 a word from OCNA... Convention line-up is a winner f you are looking for a whole lot of run by professionals from our member Weeklies’ Toolbox. Make sure you come information on a whole lot of topics newspapers. They have agreed to come out armed with some of your revenue generat- relating to community newspapers, to share their skills and experiences with ing ideas and you could win prizes, includ- then you have to attend the educa- others. The one thing we hear often is how ing an overnight stay at the Sheraton on the tional sessions scheduled for the much we can learn from our peers. Thank Falls. IOCNA Spring Convention. you everyone for your tremendous sup- Friday afternoon also features a panel At the request of members, we have port! session on the state of the Community organized a number of shorter sessions, as Feel free to go back and forth between Newspaper industry which will be moder- opposed to having a speaker talk about one the editorial and advertising streams, ated by CCNA Executive Director John subject for a half or full day. And, in the depending on your topics of interest. On Hinds. It will certainly be thought provok- true spirit of what makes OCNA such a Friday, there will be an Ideas Exchange ing so make sure you register soon for the strong organization, the sessions are being session moderated by our friends at 57th annual OCNA Spring Convention. Saturday sessions Editorial Advertising 9:00-9:30am ~ Driving Readers to Your Web Site 9:00-9:30am ~ Effective Advertising Layout and Design with Tim Marren of the Niagara Falls Gazette, NY, Group with Collingwood Enterprise Bulletin's Carol Giffen

9:30-9:55am ~ Story Assignments/Developing Sources 9:30-9:55am ~ Five Hot Tips for Accelerating Your Ad Revenues with Grant LaFleche of the St. Catharines Standard with Advertising Training John Young

9:55-10:20am ~ Grammar 101 9:55-10:20am ~ How to design eye-catching ads with Terri Arnott, Humber College Journalism with Manx Creative's Jim Hickman

10:20am - Coffee Break 10:20am - Coffee Break

10:45-11:10am ~ What makes a great page? 10:45-11:10am ~ Pricing Strategies that Work with Manx Creative's Jim Hickman with Publisher Dave Martineau

11:10-11:35am ~ Interviewing Techniques 11:10-11:35am ~ Customer Service and Customer Relations with Humber College Journalism Coordinator Carey French 2:00-2:30pm ~ Understanding National Advertising 2:00-2:55pm ~ Bear Pit Session with our three Provincial Party with Ad*Reach's Sean Lind and Minna Schmidt Leaders (attendance to be confirmed) 2:30-2:55pm ~ Using E-mails and Telephone for Advertising 2:55pm - Coffee Break Sales with Goderich Signal Star Advertising Manager Kevin Shrier 3:15-3:40pm ~ Dealing with Your Municipality with Stouffville Sun Editor Jim Mason 2:55pm - Coffee Break

3:40-4:10pm ~ Feature Writing 3:15-3:40pm ~ Six Steps to Successful Selling with Haliburton County Echo Editor Martha Perkins with Advertising Training John Young

4:10-435pm ~ Photo Tips 3:40-4:10pm ~ Developing Sustained Advertising Features with Photo Editor Reg Vertolli with Northumberland Publishing Publisher Don MacLeod Tickets for Saturday’s Better Newspaper Awards Gala 4:10-4:35pm ~ Revenue Opportunities for Your Web Site must be purchased in advance. Call 905-639-8720. with Amber McCabe, Interactive Marketing Director of Metroland's Durham Region OCNA’S NEWSCLIPS • MARCH 2007 Page 3 Printer in business Milton Canadian for 50 years Champion fire udContinued from page 1 yet. Raistri ed the Champion and Fiorio Salon Managing Editor Karen Miceli ck will and Spa recently went into receiver- thanked readers for their understand- have ship. The Champion hasn’t been able ing and encouraged people who pre- been to contact the owner of the building. viously sent Dateline items to re- Bin the printing Meanwhile, Champion staff send them by e-mailing them to industry for fifty members are soldiering on, trying sthiessen@miltoncanadian years as of April 4, their best to put out a paper without champion.com. 2007. delay. She added some story ideas that Bud Raistrick Champion Advertising director were sent have also been lost. is the owner of Wendy McNab said the community Readers can re-submit them by e- Winchester Print has been extremely supportive in mailing the aforementioned address & Stationery in various ways, from offers of office or [email protected]. Winchester, space to kind callers making sure This isn’t the first fire to have Ontario. His wife everyone’s all right. threatened the Champion, said local Heather and sons “I’ve been inundated with calls historian and former Champion pub- Kent and Kraig and e-mails, not only from business- lisher Jim Dills. In fact, it’s the third. along with their es, but readers as well,” she said. The first took place in either 1898 or wives and signifi- “Everyone’s been fantastic. We 1899, and the second in 1915. At the cant others are thank all the advertisers, customers time of both those fires, the also involved in and readers for their support.” Champion was located in the build- the business. The Champion is busy trying to ing beside Knox Presbyterian Top picture is find a temporary location, as its staff Church on Main Street. of Bud Raistrick is currently working from two sepa- The Champion had moved to its from 2006, and the rate buildings, sister paper The most recent Main Street location in bottom picture is Oakville Beaver and the Holiday Inn the summer of 2005. of Bud from 1968. Express in Milton but with no luck

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Want more eye-catching art and ads? Visit us at the OCNA Spring Convention! Look no further. News-Net has you covered. OCNA’S NEWSCLIPS • MARCH 2007 Page 5 Lois Tuffin winner of the 2006 Molson Community Award in Memoriam of Mary Knowles Editor-in-chief, Kawartha Division of n today’s world when everyone is too nity quilting organization, volunteering at In between all of these selfless com- busy with work, family and home we the Chamber of Commerce, YMCA and mitments Lois has been involved as a polit- rarely take a moment to look around United Way committees, she is a CBC ical panelist for TVCogeco, volunteered our communities and help those in Radio on-air community contributor and for CIBC Run for the Cure, moderated a need or just take the time to be she cooks chili for cook-offs and bake municipal election debate for the Iinvolved in our community endeavours. sales and much, much more. Community Legal Centre, and she is Lois Tuffin is one of those rare gems Lois’ tremendous leadership and edi- developing a Newspapers in Education who actually takes time out of her torial involvement program in Peterborough-area school. extremely busy schedule to give back also include Additionally, Lois’ industry related to her community. She is involved in a Electionfests, chari- community work includes lobbying for seemingly endless list of organiza- ty golf tournaments, changes to the practices that impede com- tions which depend solely on volun- seniors shows and muncation between journalists and the jus- teers to achieve success. other initiatives. tice system; requested a seat on the justice- Bruce Danford, Vice President Lois is Vice- media liaison panel, she leads the and Publisher of Kawartha Division chair of Home Metroland Awards committee, she volun- Metroland Group says these organiza- grown Homes, she teers as a member of the Metroland tions cherish Lois for her enthusiasm, is a member of the Editorial Training Committee and has been commitment and let’s get it done atti- 2007 women’s a judge in several OCNA, QCNA and tude. “Very often I discover her under-19 lacrosse CCNA Better Newspapers Competitions. involvement from other community championships, part We are honoured to award the 2006 leaders who have sought out her tal- of the organizing Molson Community Award in Memoriam ents for their causes,” said Danford. committee of the of Mary Knowles to Lois Tuffin, an exem- Lois has been a Big Sister for over five United Way’s Be a Goddess campaign, and plary individual who truly defines the years to a young girl and two boys, she has a member of the Workplace Development essence of community spirit. been working tirelessly to open a homeless Board’s disability/employment planning Congratulations Lois! shelter, she has been revitalizing a commu- group. Community Media Canada launches new look ommunity Media Newspapers Association is MacLaren. “The decision has for access and further instruc- Canada, the promo- turning the page, entering a been to soft launch this change tion. tional arm of the new chapter in its history as of name. As such, it is a bit “The new CMC branding Canadian Community Media Canada. mired at the moment, in terms campaign is an effort to raise Community “As of late last year CMC of where CCNA ends and the awareness of community CNewspapers Association, has was made the publicly traded where CMC begins.” newspapers, in a national con- launched a new look. name for CCNA. So, any Should you wish to run ads text, to agencies and advertis- Community Media Canada legal/internal issues are on your sites or in your paper, ers. The new CMC initiatives member papers publish more were developed as part of an than 17 million copies per effort to increase web traffic to week. And it's not just quantity the CMC campaign calculator that is increasing: the quality of and Market Analyzer tools that print and image reproduction referred to as CCNA while all you can go to www. help advertisers plan advertis- has improved steadily, making external communications are communitymedia.ca and then ing campaigns,” according to local papers some of the best shifting from CCNA to CMC, click on the ‘Resources tab, Sean Lind, Ad*Reach Manager printed in the country. The said Director of Brand then under ‘CMC Banner Ads’ of Marketing. Canadian Community Management Crystal click on ‘Download them here’ Page 6 OCNA’S NEWSCLIPS • MARCH 2007 Remember to file your Steward's reports by March 31 By Gordon Cameron grossed less than $2 million for each of the operators to haul away or pre-printed Government Relations Associate years 2002, 2003, 2004 and 2006 or used inserts you print or deliver for others as he time has come again for less than 15 tonnes of newsprint in 2006 they are the responsibility of the company OCNA members to file their you are not required to file. However, if who commissioned them. Also, if your 2007 Steward's reports with you have filed in the past, or received a let- company uses plastic bags to deliver your Stewardship Ontario. For those ter from Stewardship Ontario asking you to papers, owns and publishes magazines, of you who have filed in the file you will be required to do so even if directories, or non-OCNA/CNA member Tpast, the process is exactly the same as in you are under the minimum levels. These newspapers, or uses any other Blue Box previous years. All you need to do is log on minimum levels are done on a per corpora- material you will be required to report the to https://stewardshipdatasystem.ca/ enter tion basis and not per title so, if your com- tonnage used and pay in cash into the sys- your username and password and report pany owns several titles which in total uses tem for them as the in-kind program only the tonnage of Blue Box materials and how more than 15 tonnes of newsprint or gross- covers the newsprint used to print you arrived at that weight. If you've never es more than $2 million you will be OCNA/CNA member newspapers and not done it before, or would like a refresher required to file. If you file later than April any other Blue Box material. course read on. 30 (30 days after the deadline) Stewardship When you have all your data assem- As a part of the Waste Diversion Act, Ontario can assess you a penalty of five per bled you can log on to file your report at all companies who produce materials that cent on top of the 2006 fees owed. If you https://stewardshipdatasystem.ca/. If you go into the municipal Blue Box are file more than 90 days late you may see a have filed a report in the past you should required to pay for 50 per cent of the net penalty of an additional 10 per cent fine. have received via e-mail your steward cost to recycle those materials as most Non-obligated stewards who have filed in number, login ID and password in January. commodities, including newsprint, cost the past but are below the 15 tonne usage If you didn't receive the information please more to recycle than the municipalities and the $2 million gross sales can be fined contact Stewardship Ontario's customer receive in return. In order to figure out the $100 for failing to file. Any fines will be service line at 1-888-288-3360. If you are amount owed to the municipalities Waste assessed on the cash (administration and filing for the first time http://www. Diversion Ontario collects data from the other non-OCNA/CNA newsprint materi- stewardshipontario.ca/ municipalities (including the number of als used) portion of your obligation. No companies/new.htm to register. tonnes recovered and the net cost to recov- additional in-kind advertising space will be After you are logged in it's a seven- er them) while Stewardship Ontario does assessed based on late filing. If you file but step process that will have you confirm that the same for industry (including total fail to make the required quarterly pay- you are obligated; update your contact tonnes used). That information is then run ments you could face a penalty of 10 per information; enter your data; describe the through a formula that rewards commodi- cent on the fees owing plus interested methodology used to come up with that ties like newsprint with a high recycling charges of prime plus three per cent. data; list all the brands (titles) that your rate, while shifting the burden to compa- If you are over the thresholds for both company owns in Ontario; submit your nies that use materials that are more likely tonnage and gross revenue then you need report and create and print reports and to end up in the landfill. What results are to figure out the number of tonnes of invoices for you records. Because of all the the steward's fees each company pays for newsprint your company used in 2006. steps it may take you more than one ses- Blue Box material sent into the market Those who filed last year reported on 2004 sion to complete the report. You have the place. OCNA members pay the majority of tonnage but due to a change the reporting option of saving your work and coming this amount through the contribution of in- lag has been moved from two years to only back at a later date. Most of the steps are kind advertising space to municipalities to one. Stewardship Ontario will never be fairly straightforward but you should take publicize local waste diversion programs, asking for the tonnage of material used in note that in the data reporting step all but they do pay a small fee ($1.98 per 2005. When calculating the amount of weights for Blue Box materials are report- tonne) to cover the administration costs newsprint used in 2006 it is important to ed in kilograms (1,000 kilograms = 1 associated with the program. take note of how you did so as you are tonne) and you'll have to adjust your calcu- When looking to file a steward's report required to report your methodology as a lations accordingly. Further, if you are the first thing you need to figure out is if part of your steward's report. Do not reporting materials for which you do not you are obligated. Any company that include the newsprint you pay commercial Continued on page 9 OCNA’S NEWSCLIPS • MARCH 2007 Page 7 writing/editorial Finding the conflict in your stories By Jim Stasiowski a Goodwill Industries collection bin: Yeah, I said, "The who?" Writing Coach the things in there are all shirts and pants The saleswoman, it turns out, was as am reading an amus- and dresses and sweaters, but do they all talkative as a wind-up doll. She wanted to ing yet serious novel belong in the same ensemble? talk, talk, talk, but the reporter kept blast- of 305 pages. It has I was working with a reporter on a ing questions at the owner, trying to get one theme: An intel- business story. Right down the street, he him to soften up. ligent woman is had uncovered a company selling unusual "You had to shift gears," I said. "You Istruggling to adjust to her products. The products alone would attract had to switch to the saleswoman." husband's extreme personality change. readers. "But the owner," the reporter said, I am addicted to the Fox TV thriller So he went to talk to the owner, who "he's the guy ... ‘24.’ This season, I faithfully will watch 24 was a dud. "... who refused to give you a conflict. hours of the show. It will develop one The owner was a nice man, not at all The saleswoman lives with these weird theme: Despite the treachery all around antagonistic, but when the reporter tried to items every day. What is that life like? him, counter-terrorism agent Jack Bauer pry a central conflict from him, the owner When someone buys one of the oddities, will save the country, perhaps the world (if resisted. The reporter wanted the central does she have trouble parting with it? How he has time and does not need a nap). conflict to be: How does a company make has her life changed since she has lived My wife, Sharon, and I went to a cops- money selling such oddities? among the oddities?" and-robbers movie last weekend, ‘The A few prospective subconflicts: (1) Because it was his story, the reporter Departed.’ In the movie's two-plus hours, Here's how he got into the business; (2) fought me. He insisted the story was the everyone in Boston is either killed or seri- here's how he has struggled; (3) here are owner, even though I could show clearly ously wounded. The movie had a single the modern-day challenges, given the pro- that the so-called story about the owner theme: Once corrupted, can a man control fusion of oddity-sales competition was just a list of facts. his corruption? spawned by the Internet; (4) here's how he Finding the conflict is not always easy, Last fall, I read a 21-paragraph sports acquires the products; (5) what kind of but once you've found it, all the informa- story. Reading it took me less than five reaction does the owner get when he tells tion you gathered suddenly makes sense. minutes. It had two themes: (1) The first people the off-the-wall business he is in? These facts fit, those facts don't, you write eight paragraphs were about a change in The products were a natural lure, but until you finish developing the conflict, the way the local high schools compete in after a few paragraphs, readers crave more. then you stop writing. You've solved most wrestling; (2) the last 13 paragraphs were a To keep readers engaged, the reporter writing problems. preview of the strongest teams in the needed a conflict. We needed to see the Unless you're Jack Bauer. If you are, wrestling season. owner struggle, and if he is not struggling, beware: Your editor has a gun, and he or The sports story is the kind I will find we need to see how he so easily finds suc- she will try to shoot you. on most sports pages. I suspect most sports cess. editors would be pleased to have it. For the The reporter wrote several dozen para- THE FINAL WORD: A lot of people use top of the wrestling preview, the reporter graphs in search of a conflict. The facts "alluded" when they really want "referred." found an oddity, the change in the were good, at times excellent; but the story "To refer" means to mention directly: "In wrestling competition, so I cannot fault didn't move forward. It just kept listing his speech, Roberts referred to President him for wanting to write about it. facts. Kennedy's inaugural address." By contrast, But a story is supposed to develop one "What," the reporter asked me, "could "to allude" means to hint at such a mention: theme, just one. I have done?" "Tompkins alluded to President Clinton For the purposes of my coaching, I We talked about the interview. I when he brought up 'serious errors in judg- refer to the theme as the central conflict. A probed: "Did you try this? How about that? ment' made by previous presidents." story has a central conflict, followed by a Would he talk about such-and-such?" number of subconflicts that develop the Every answer was: The owner simply Writing coach Jim Stasiowski welcomes your central one. would not help. questions or comments. Write to him at 6310 Novelists, moviemakers and TV pro- "I wish," the reporter said, "I could Bayberry Court, No. 1007, Elkridge, Md. 21075 ducers know they need a single, unifying have written about the woman in charge of or call 410 796-0210. theme, but we journalists think of a story as sales." Help support the Ontario Community Newspaper Foundation Help support the Ontario Community Newspaper Foundation (OCNF) by gathering exceptional raffle prizes for the Better Newspapers Competition Awards Dinner from your local businesses.

Not only would this garner fun and exciting raffle prizes for our members, but it would help your communi- ty businesses advertise amongst the entire OCNA membership. For your local business' contribution of $200 or more, they would receive a complimentary Ontario-wide network classified ad at a value of $424.

For more information please contact Carol Lebert at 905-639-8720 ext. 229 or email her at [email protected]. Page 8 OCNA’S NEWSCLIPS • MARCH 2007 technology Lightroom is very streamlined By Kevin Slimp drawback of Photoshop, if you want to call have just one or two in the image window. Institute of Newspaper it that, is that it has become so feature- Once I found the image I wanted to Technology filled that it's impossible for anyone to work on, I moved to the Develop module n late 2005, I know everything about the application. to make adjustments. While working in received an e-mail There is so much to it, users often feel this module, I especially appreciated the from a colleague overwhelmed by the number of buttons, ability to see the original photo next to the at Apple concern- tools and palettes. Lightroom is much adjusted image. The images are in sync, ing the release of more streamlined. meaning if I zoom in or move around the theirI product, Aperture. This brings up another point. original image, the corresponding image Aperture is a photo-edit- Lightroom isn't meant as a replacement for moves with it. ing program developed with the profes- Photoshop. You probably won't design ads Tools, including Temp, Tint, sional photographer in mind. or create many of Photoshop's special Exposure, Recovery, Light, Blacks, A few days after getting the e-mail effects in Lightroom. What you can do is Brightness, Contrast, Vibrance and from Apple, I received a message from edit photos so they will look their best Saturation, appear to the immediate right Adobe announcing the beta release of their when printed. And you can do it faster than of the images, making adjustments a snap. new photo-editing program, Lightroom, you can in Photoshop. I edited a few pic- A tonal curve lies just below these tools. In also geared toward addition, preset tonal the professional pho- adjustments, includ- tographer. Betas are ing options like software used during Medium Contrast, the development of Strong Contrast and applications. Usually Grayscale only insiders get Conversion, are their hands on these available on the left betas. Adobe, how- side of the screen. ever, tried a new There is also a nice strategy with Red Eye tool below Lightroom. By the image area. releasing the beta to The Develop the public, they module offers a Crop hoped to create a Tool and Straighten loyal following of Slider, as well as slid- Lightroom users ers to adjust lumi- before the product nance and colour to was placed on the reduce noise. market. One of the most I guess I'm an written-about features insider. Many of the Users can compare two or more photos as they work in Adobe Lightroom. of Lightroom is its larger software com- ability to work with panies send me their products to try before tures of my family to send to the print shop Camera Raw images quickly and easily. releasing them to the public. In February, a this week. I was amazed at how quickly Users of Photoshop CS and CS2 will be few weeks before it was shipped to cus- and easily I could edit photos in Lightroom amazed at how much faster Lightroom tomers, Adobe sent me a copy of with no special training. handles these images. Lightroom 1.0. I had tried the free beta When you open Lightroom, you see a There's so much more I could tell you available from Adobe's Web site, but I single window, which can contain single or about Adobe Lightroom. But it might be couldn't wait to take the real thing for a multiple images, with a filmstrip along the more effective for you to download the spin. bottom. The workspace seemed somewhat free 30-day demo from adobe.com and try Although the commercial version familiar from my experience using it yourself. varies greatly from Photoshop, the product Aperture, with libraries and folders located Adobe is offering a $100 discount for is titled Adobe Photoshop Lightroom. I in panels on the left side of the screen. To Lightroom purchases through April 30, suppose Adobe hopes the goodwill toward begin, users import photos into libraries. 2007. After that, the price will be $299 its flagship photo editing software will rub The Library module has controls used to (US). Recommended system requirements off on Lightroom. Upon opening the appli- search for and display specific photos and are Macintosh OSX 10.4.3, 1 GHz cation, new users will immediately take data. The library also lets you group photos PowerPC G4 processor or Microsoft® note of the simpler interface, compared to into collections or a temporary collection Windows® XP SP2, Intel® Pentium 4® Photoshop. called a Quick Collection, or use keyword Processor, and 768 MB RAM and a Let me interject a side note. I love tags and metadata to find your photos. 1024x768 resolution screen. Adobe Photoshop. I've been using this industry Comparing photos is as simple as Photoshop Lightroom is a Universal standard since the ‘80s, and it's been 13 clicking on the photos you wish to view Binary application that will run natively on years since I taught my first Photoshop and pressing the Survey View button. PowerPC and new Intel-based Macintosh class in Chattanooga, Tennessee. One Then, with the click on the mouse you can systems. eliminate photos on the screen until you OCNA’S NEWSCLIPS • MARCH 2007 Page 9 Venezuelan government declares Star article as unjust

series of articles on Venezuela communications between the Venezuelan government representatives, its reporter published in May 2006 lacked embassy in Washington and Caracas seek- sought to provide balance by conducting balance because of the ing to arrange such interviews. "The many interviews with Venezuelans. absence of comment from opportunity was offered and, in fact, The Ontario Press Council says it government representatives, aggressively pursued, but the government believes only comment from government theA Ontario Press Council says in uphold- chose to ignore the requests." officials could offset criticism of the ing a complaint against the . In response the complainants said "not Venezuelan regime contained in the arti- María Páez Victor and Antonio García even the most rabid Chávez opponents cles. Danglades of Toronto complained that the accuse the Venezuelan government of not It recognizes repeated appeals sent by articles relied on opponents of President giving access to the international media - way of the Venezuelan embassy in Hugo Chávez for what they described as something that they are quite eager to do." Washington failed to provide the reporter erroneous information about poverty and with access to government representatives unemployment. Text of the adjudication: in Caracas. They said the articles neglected to Maria Páez Victor and Antonio García Having exhausted appeals made attribute to opposition sources the state- Danglades of Toronto complained that a through official channels prior to leaving ment that 100,000 Venezuelans had been series of four articles on Venezuela pub- for Venezuela, however, the Press Council murdered since Chávez was elected in lished in the Toronto Star in May 2006 suggests the reporter could have used the 1988, and that poverty remains "stubborn- contained erroneous information about warm recommendations from the ly high," having "risen to more than 50 per poverty and crime, lacked balance and did Washington embassy and old-fashioned cent during Chávez's reign." not include interviews with members of the door knocking in a further effort to get to They said unemployment fell in 2006 government but relied on sources opposed government spokespersons. to 10.1 per cent from 13.5 in March 2005 to the regime of President Hugo Chávez. In upholding the complaint, the and the rate of poverty declined 10 per cent The Star said its strong interest in Council says that despite efforts to provide in a year interviewing Chavez and/or government balance through interviews with ordinary Declaring that its "strong interest" in ministers was clear but that the govern- Venezuelans, it regards the lack of official interviewing Chávez and/or government ment chose to ignore its requests. It added comment as a significant deficiency. representatives was clear, the Star cited that, in the absence of information from Remember to file Are you… Steward’s Unfamiliar with the In-Kind recycling Reports advertising program? Continued from page 6 see a category listed please contact Stewardship Receiving an allocation letter and don't Ontario at 1-888-288-3360 so you can be sure it is know what it means? reported in the proper category. For those OCNA members who either purchased or sold a newspaper during 2006 you are required to A new Publisher or Ad Manager who file with, and pay any administrative fees to Stewardship Ontario for the part of the year for which hasn't dealt with the In-Kind program you owned the paper in question. For more informa- before? tion please see http://www.stewardshipontario.ca/pdf/ rules_privacy/2006_rules_IM1.pdf. If you have any questions there are several use- OCNA will be holding a conference call ful resources available to you. First are a series of guidebooks put out by Stewardship Ontario that walk on March 20 at 2 p.m. to give you a you through the process in greater detail. They are rundown on the program, your obliga- available online at http://www.stewardshipontario.ca/ info/guidebooks.htm. Second, the Stewardship Ontario tions and to answer any questions you customer service line at 1-888-288-3360. The friendly, might have. knowledgeable staff will answer any questions you may have, or find any information you may need. If the line is busy leave a message and they will get back to To sign up please contact Gordon Cameron at you usually the next business day. Finally, you can contact me at (905) 639-8720 ext. 239 or (905) 639-8720 ext. 239 or at [email protected]. [email protected]. Page 10 OCNA’S NEWSCLIPS • MARCH 2007 Video's the next big thing in classified advertising By Peter M. Zollman video you want when you want it, any- an important factor. Want to see effective Classified Intelligence where you want it - on your computer, your use of video by employers? Go to: o your classified advertising TV, mobile phone or any number of http://www.chron.com/class/jobs/ , where products include video? portable digital devices. you'll see a video play as soon as you click Two standards will emerge: on the page, or click through to the "Job Traditional publishers, manufacturers and Clips" section of that page. Some of the dealers will offer video that's well-pro- videos may not have the highest produc- DIf the answer is ‘no’, you're not in duced, highly engaging, and perhaps incor- tion values imaginable, but the price is rea- trouble yet. But you will be soon. porates interactive features. Individuals - sonable, the margin is high, and the sale is Video is fast becoming a ‘must-have’ e.g., private-party advertisers who want to relatively straightforward (if not "easy"). on a classified advertising site, rapidly sell a used car or a house - will be able to The most important fact is simple: They moving from the ‘nice extra’ feature set. get away with YouTube-quality videos work. Advertisers like them, users watch Cars, homes and jobs all lend them- taken with camera phones or inexpensive them, and they produce substantial rev- selves to moving pictures on the Web. If video cameras. Either way, you should host enue. you offer advertisers the capability of the video - or you'll be sending users off Even job-seekers are starting to use incorporating video into their ads, you may your site to someone else's. (Using a third- video. There's been a spate of publicity be able to enhance your products and reach party hosting service will be fine, but it recently about Web sites where people can both new audiences (users) and customers should look and feel like your site - not post video resumes, many of them without (advertisers). If not, and they decide they theirs.) charge to job-seekers or recruiters. (The want or need to use video, you're sites hope to become profitable sending them somewhere else. through advertising.) While there The importance of video ser- It was only a matter of time are concerns about use of video vices came up in Classified by job-seekers - many of them Intelligence research for our lat- before high-speed Internet equal-opportunity and privacy est report, "Automotive issues - ultimately the market- Advertising 2007: Are you ready services caught up with place of job-seekers and recruiters to roll video?" will decide if online video is an "Video multiplies the mes- full-motion video and 60 effective tool for people trying to sage impact and brings merchan- find a new job. dise to life," said Steve Poley of years of TV watching. Cars, homes, jobs and, of Cellit.us, a firm that allows sell- course, "stuff" ads all work with ers to upload video ads from their comput- Automotive is not the only vertical video. Can you afford to be left out and ers and mobile phones. "Buyers gain confi- that lends itself to video, of course. watch it moving to another site? dence with video about the merchandise One real estate advertising publisher, and the merchandiser. More information Network Communications Inc., operators == = and more credibility equals more sales." and franchisors of The Real Estate Book, Auto dealers and auto-advertising Apartment Finders and other guides, is Peter M. Zollman is founding principal of experts told us that video is either an starting to offer full-motion video and vir- Classified Intelligence and the AIM Group, con- important product offering now, or will be tual tours at no charge for its advertisers. sultancies that work with newspaper publishers in the near future. Talk about a competitive edge! How to improve classified advertising and interac- "By providing targeted interactive long can it be before other major real estate tive-media services. He can be reached at (407) video, virtual test drives and other tools, sites and newspapers, too, are forced to 788-2780, pzollman@ automotive sites will heighten consumer offer full-motion video and virtual tours as classifiedintelligence.com. Jim Townsend, CI's satisfaction," said Terry Baker of Adicio. part of their packages? Since NCI publish- editorial director, contributed to this column. "These tools will assist customers in mak- ers 10 million (print) real estate guides Adicio, mentioned above, sponsored the ing informed buying decisions so that they monthly, and bundles print and online ad Automotive Advertising Annual. The report is purchase the ideal car." sales together, we'd say "soon - very, very available for $250, discounted because of the It was only a matter of time before soon." Adicio sponsorship, at http://www. high-speed Internet services caught up In recruitment, too, video is becoming ClassifiedIntelligence.com . with full-motion video and 60 years of TV watching. A medium that moves offers us a more familiar reflection of our world and FOR ALL OF YOUR CIRCULATION SUPPLY NEEDS our wants. Nowadays, you can get the Plastic Bags, Plastic Sleeves, Canvas Bags, Boxes and Racks as well as MTO tubes

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Send updates to SALEM ORENCHUK 888 477 4446 toll free Sales and Customer Service 416 425 3250 fax [email protected] [email protected] 1562 Danforth Ave., Box 92030, Toronto, Ontario M4J 5C1 OCNA’S NEWSCLIPS • MARCH 2007 Page 11 Lending Library CLASSIFIEDS Looking for that E-mail: jhollingsworth@ Check out the two latest additions to our special interest col- bowesnet. com. Lending Library! umn to grab the attention of your Looking for that Newspapers and the New Relationship with Advertisers readers? special interest col- Newspaper companies and advertising agencies both see umn to grab the the multi-media consumer, yet the two puzzle pieces to an ‘Vet Talk’ by Dan Watkin attention of your historically effective advertising process are not fitting readers? together neatly at the dawn of this new era, according to DVM is what your publi- ‘Vet Talk’ by Dan "Newspapers and the New Relationship with Advertisers," cation is looking for. A a new report by INMA. This report aims to improve under- veterinarian with 28 Watkin DVM is what standing of the advertising agency and media buying years experience, Dr. your publication is processes and describes the obstacles and opportunities Dan brings topical and looking for. A veteri- newspaper companies face as they compete for advertising. relevant issues to light in narian with 28 years a manner that is enjoy- experience, Dr. Dan Mining Gold: How to Make the Internet Pay Off For able and informative. Dr. brings topical and rel- Newspapers Dan offers practical hints evant issues to light in Newspaper companies are experimenting with new busi- and tips that your read- a manner that is ness models for their web sites and ancillary digital opera- ers will find valuable and enjoyable and infor- tions that are generating new revenues and profit centers, insightful. Dr. Dan Watkin mative. Dr. Dan offers according a new report by INMA titled "Mining Gold: How is a practicing veterinari- practical hints and tips to Make the Internet Pay Off For Newspapers." The timely an living in Amherstburg, that your readers will new INMA report breaks down internet trends threatening Ontario. In addition to find valuable and the traditional newspaper publishing model and how online practicing veterinary insightful. Dr. Dan advertising is evolving. What has value and what doesn't have value in the medicine, Dan is an Watkin is a practicing online arena are becoming increasingly apparent for newspaper companies. experienced outdoor veterinarian living in writer. He wrote a weekly Amherstburg, Ontario. For a full list of the OCNA Lending Library material, please go to outdoor column for the In addition to practic- http://members.ocna.org/AFS/Best_Practices/Lending_Library/Lending_ Windsor Star for 11 ing veterinary medi- Library_list.pdf years. His material is cine, Dan is an experi- To borrow this or any other publication from the lending library, please go to also published regularly enced outdoor writer. http://members.ocna.org/AFS/Best_Practices/Lending_Library/Lending_ in many of the large out- He wrote a weekly Library_Orderform.pdf door and fishing maga- outdoor column for the Contact Karen Shardlow at 905-639-8720 ext. 232 or [email protected] zines in both the United Windsor Star for 11 States and Canada years. His material is Ed Henninger of Henninger Consulting including Outdoor also published regu- Canada, Bob Izumi's larly in many of the would like to provide OCNA members with Real Fishing Magazine, large outdoor and fish- the following services FREE!! Canadian Sportfishing, ing magazines in both Canadian Sportsman, the United States and Muskie Hunter, Walleye Canada including www.henningerconsulting.com Insider, the Ohio Outdoor Outdoor Canada, Bob Beacon, Michigan Izumi's Real Fishing • A phone evaluation of your newspaper’s design. Outdoors and In Magazine, Canadian • Answers to questions about your newspaper’s Fisherman Magazine. Sportfishing, design. He has presented many Canadian Sportsman, • Answers to questions on design issues and trends. seminars at outdoor Muskie Hunter, shows in Ontario and Walleye Insider, the • Answers to questions on type and typography. Michigan, and has Ohio Outdoor Beacon, • Answers to questions on color and color use. appeared on several T.V. Michigan Outdoors • Answers to questions on advertising design. shows. For syndication and In Fisherman rates and information Magazine. He has contact: Dan Watkin at presented many semi- [email protected] nars at outdoor shows . in Ontario and Water Cooler Life 101 Michigan, and has appeared on several Guaranteed laughs T.V. shows. For syndi- mean guaranteed read- cation rates and infor- • has a new police reporter Lindsey Cole and a new ership. Give your read- mation contact: Dan photographer Lance Anderson. ers ANOTHER great rea- Watkin at dan- • Osprey has appointed Dawn Marie Smith as Manager of Classified Sales son to open your paper. [email protected]. Network. Life 101 by Mark Thrice. Page 12 OCNA’S NEWSCLIPS • MARCH 2007

OCNA TEAM OCNA OFFICERS Anne Lannan, Member Services Manager; Mike Williscraft, President, Niagara This Week; Rick Todd Frees, Controller; Lucia Shepherd, Accounting/CNRIE; Shaver, First Vice-President, Cornwall Seaway News; Published monthly by the Karen Shardlow, Member Services Coordinator; Abbas Homayed, Second Vice-President, Sudbury Ontario Community Nancy Burman, Newsprint; Northern Life; Linda Plumridge, Secretary/Treasurer, Newspapers Association Lynn Fenton, Carolyn Press, Minna Schmidt, Sean Lind, Fort Frances Times; Dave Armstrong, Past President, Erica Leyzac, Ad*Reach; New Liskeard Temiskaming Speaker. 3050 Harvester Rd. Ste 103 Carol Lebert, Sales Coordinator; Burlington, Ontario, Ian Youseman, Technical Systems Coordinator; OCNA DIRECTORS L7N 3J1 Gordon Cameron, Government Relations Associate; Keith Roulston; Blyth/Brussels Citizen; Dave Sykes, Tel: (905) 639-8720 Fax: (905) 639-6962 Shaba Qureshi, Communications Coordinator; Goderich Signal-Star; Peter Winkler, Metroland http://www.ocna.org Susana Czyrnek, Accounting Coordinator Southwest Division; JT Grossmith, Alexandria Glengary E-mail: News; Cam McKnight, Tillsonburg News; Tim Dundas, [email protected] NewsClips Editor: Shaba Qureshi ; Don MacLeod, Osprey Media