TRADE UNION COMMUNICATION AWARDS JUDGES CONTENTS Kathleen Christie Campaigner BEST MEMBERSHIP 04 COMMUNICATION COMMUNICATION Alan Jones PRINT JOURNAL Journalist AWARDS WINNER Telegraph | Nautilus International Rt Hon Alan Johnson 2017 Former MP BEST MEMBERSHIP 08 Communication teams across our movement play a vital role in Jon Skewes COMMUNICATION keeping members and reps informed and engaged. You produce great Director for Policy, DIGITAL campaigns in your own sectors reflecting your individual concerns, and Employment Relations and WINNER nautilusint.org | Nautilus International remind millions of the great work we all do, day in, day out, in the fight Communications, RCM for decent jobs and to protect and enhance rights at work. This competition allows us to share best practice in union comms, learn BEST COMMUNICATION 12 from each other and showcase some great work. Many thanks to all FOR REPS & ACTIVISTS those who have taken the time and trouble to enter. Again we have Published by WINNER Network Magazine | Usdaw mainstreamed digital comms into the core categories, which allows unions to submit digital products alongside traditional media and Great Russell Street London WC1B 3LS show how you are reaching out to the new, younger audiences who are tuc.org.uk our future. In honour of the 40th birthday of the competition we also BEST RECRUITMENT/ 16 included a ‘best innovation’ category, which inspired many of you to July 2017 NEW MEMBER submit some fantastic work, old and new. Design by TUC Print by College Hill Press COMMUNICATION The judges this year commented on how clear tone of voice and great WINNER Induction Planner | NASUWT presentation brings strength to the union brand, and encouraged continuing investment in top-class journalism and design. As you will know the TUC is refreshing its own brand this summer and we will BEST CAMPAIGN 20 be doing our best to lead by example! We are grateful as ever to our COMMUNICATIONS judges for the excellent job they do. WINNER Sports Direct shame | Unite Finally, thanks to College Hill Press for donating the printing of this booklet, and to Thompsons Solicitors for helping us with the costs of the award celebrations. BEST DESIGNED 24 COMMUNICATION WINNER Respect ASOS workers | GMB

FRANCES O’GRADY BEST INNOVATION 28 WINNER Essential Cover | TUC General Secretary 01_ARENA_SPRING2016_Layout 1 15/02/2016 09:51 Page 1

FirstCall Usdaw the direct claims helpline – 0800 055 6333 Paying the price? Close to the wind NL nieuws SPRING 2017 HIGHLY COMMENDED Questions raised Member lifts the Vier pagina’s www.equity.org.uk 2016 TRADE UNION over record fi ne lid on work in the met nieuws uit EQUITY www.usdaw.org.uk SPRING for oily dumping windfarm sector Nederland PEOPLE LIKE YOU 20-21 22-23 32-35 Equity 125 EMMA HUGHES Tax transfer Equity’s communications team YEARS OF USDAW Can you and your COMMUNICATION partner save money? make a great magazine. The Miriam Margolyes: Saving lives PENSION SCAMS My pride in audio work layout and use of pictures is first Blood donor KNOW THE SIGNS Josie Long on rate. A fine example of how a member in the Arts Emergency the spotlight AWARDS in education union communication reflects its Volume 50 | Number 01 | February 2017 | £3.50 €3.70 Celebrate Variety 2017 members’ issues and concerns. Union urges action on The union makes good use of its celebrities to draw the reader in substandard shipping and there is a sense of a lot on offer w u llo s @ n o U nio Nautilus International has Malaviya Seven had been held in to members. f sdawU �urged the UK government to Aberdeen in the previous month as a take a tougher line against shipping result of similar problems. BEST MEMBERSHIP companies exploiting foreign In a letter to shipping minister seafarers in British waters after the John Hayes, Nautilus general ACTIVISTS TAKE arrest of an Indian-fl agged North Sea secretary Mark Dickinson stated: COMMUNICATION support vessel whose crew are owed ‘Nautilus fi nds it deeply troubling CENTRE STAGE some US$380,000 unpaid wages. that such vessels are operating in The off shore supply vessel UK waters — presenting unfair Organising Awards PRINT JOURNAL Malaviya Twenty was arrested by competition to British ships and the Admiralty Marshall in the port of British seafarers.’ The magazine of the Union of Shop, Distributive and Allied Workers Great Yarmouth following a request Calling for a proactive, combative from the local Nautilus/ITF inspector approach from the UK, Mr Dickinson Paul Keenan, who found evidence added: ‘Decent companies are being that the 12 crew had unpaid wages forced to lay-up ships and get rid totalling US$281,000 in the year to of highly skilled and experienced SEALING This category proved as popular the end of November. He had already seafarers, as a consequence of being secured about $230,000 for the undercut by unfair competition from as ever among the movement’s previous crew. foreign-fl agged ships with exploited THE DEAL The ship had been detained by foreign crews.’ the Maritime & Coastguard Agency Mr Keenan said progress has LINDEN WALCOTT-BURTON ON comms teams, including those in July after an inspection revealed a been made since Malaviya Twenty COMMENDED range of problems, including unpaid was arrested and talks with bank GETTING THE SUB REP DEAL DONE who are making a pronounced wages, defi ciencies with Seafarers representatives had raised hopes Employment Agreements and that all the crew, on and off the move to digital. The judges noted Great Yarmouth port chaplain Revd Peter Paine prepares to deliver supplies to the crew of the detained vessel Malaviya Twenty Picture: Maurice Grey minimum safe manning. Sistership vessel, will be paid soon. ARENA the quality of the journalism, Usdaw the breadth of coverage and Inside Arena is aimed at those who don’t the great use of photography. �Round the clock necessarily get involved in the A strong field made it as difficult Minister re-thinks We talk to the WINNER team running union’s activities and it does a good as ever for the judges to settle on the Union’s 24/7 job of reflecting their families and a winner. In the end, they chose support service — TELEGRAPH page 19 lives. The judges thought that this Telegraph, for the “phenomenal” Nautilus International growth study plan �Super training issue did a good job of celebrating depth of its coverage. The Centre marks a Astounding coverage and top the union’s history and its members. consistently excellent Equity was decade of training Nautilus stresses the need for action as government begins ‘stock take’ of shipping blueprint offi cers for the quality writing throughout. There highly commended. Usdaw’s superyacht sector Shipping minister John son. ‘As comforting as all this talk ‘The great risk with such exer- trainees,’ he said. ‘I don’t take the Nautilus has welcomed a deci- — page 25 are topical stories of broad public Arena came in third with its Hayes has announced a is, I hope we don’t have to wait cises is that the document is pub- view that it is suffi cient to see that sion by the all-party House of �‘stock take’ of progress on much longer — otherwise it will lished, the work is done, there is a number declining.’ Commons transport commit- the UK’s Maritime Growth Study be too late.’ great furore about its publication More than half of the growth tee to hold an inquiry into the interest along with articles that characteristic design and — promising that the package will Mr Hayes said he was deter- and then a year later people think study’s recommendations ad- response to the Maritime Growth be fi ne-tuned to ensure the ship- mined to deliver for shipping and “what on earth was that study”,’ dressed employment and train- Study. give members great advice on a ping industry can benefi t from to ensure that the UK fl eet can take he said. ‘In order to give the docu- ing, the minister pointed out, and The Union will be submitting coherent tone of voice. Brexit. advantage of new trading oppor- ment continuing relevance, it the government wants to look at evidence to the committee, which In a reception at the House of tunities as the UK withdraws from needs to be regularly updated.’ the skills and opportunities that said it wants to monitor progress range of issues. The confident, Commons last month, the min- the European Union. Nautilus and the Chamber of the sector offers. on the recommendations and ister said he wanted to reassess The minister said he wanted to Shipping have jointly tabled pro- As part of the ‘stock take’, the ‘consider the adequacy of the clean design and modern colours the 18 proposals for reviving the analyse the progress that has been posals for an increase in the gov- Department for Transport has overall strategy for the UK mari- UK merchant fl eet and British made since the Maritime Growth ernment’s Support for Maritime invited feedback on the current time sector’. seafarer employment and train- Study was published and to seek Training (SMarT) scheme — with progress and future direction of The committee says the suggests Nautilus is a progressive ing which were published in the ‘clear new thinking’ on its recom- the owners promising that this the Maritime Growth Study. It inquiry will assess the success, �Member praised 137-page Maritime Growth Study mendations —noting that it was could increase the annual cadet is asking for views on where pro- so far, of the government’s plans organisation and it was a hit with report in September 2015. always intended that the report intake from around 750 to as gress has been made, where it to grow the UK Ship Register and Quick-thinking Nautilus has given a guarded would serve as a ‘living document’ much as 1,200. has been slow, and on any issues to identify and address maritime master helps to welcome to the announcement. that could be adjusted in the light Mr Hayes said the government which were not addressed in the skills shortages. the judges. ‘The warm words keep coming, of events. ‘It’s not a case of doing is currently reviewing SMarT and original recommendations. It is gFurther political pressure for prevent disaster but we need action now to sup- work that we have already done,’ talking to the industry about also seeking comments on how government action came with off the coast of port more training and employ- he added. ‘We always knew that it future options for the scheme. Brexit may affect the recommen- a 90-minute Westminster Hall ment of British seafarers,’ said was a starting gate and not a fi n- ‘I want to see more ratings, more dations and impact on the future debate on the shipping industry Romania — page 11 general secretary Mark Dickin- ishing line. offi cers, more recruits and more of the maritime sector. last month — see page 3.

01_front.indd 1 18/01/2017 12:17

04 TRADE UNION COMMUNICATION AWARDS 2017 BEST MEMBERSHIP COMMUNICATION | PRINT JOURNAL 05 FOR SENIOR Keystone: MANAGERS AND one year on THE LOG PROFESSIONALS FIREFIGHTER PROFILE Progress made and BALPA future plans FBU Campaign aims Compensation for all hours worked A quality product that would not The superb use of photographs Lively and readable with a great TRADE UNION @FDA_union look out of place on a newsstand SUMMER 2016 @We_are_keystone makes Firefighter a stand-out letters page. Prospect covers a very – or for in-flight reading. There’s publication and a ‘must read’ for wide range of industries and they “The public sector system COMMUNICATION plenty of information for members could come to a halt under firefighters. Some ground-breaking are well catered for in Profile with a plus some good human interest its own weight” coverage and a strong campaigning mix of news, views and campaigns.

MAKING EVERY FLIGHT The Institute for Government and the FDA on what needs A SAFE FLIGHT to happen following the UK’s vote to leave the EU WINTER 2017 stories. The judges particularly stance reflect the union’s values The entire magazine reflects the AWARDS liked the first-person case studies well. Good member engagement, stated desire of inspiring members for their immediacy and ability especially with the 25-year to become reps. to draw in the reader. Excellent service badges. FACING THE THREAT How to make our systems safer Facing the content enhanced by high AFTER BREXIT Should pilots be production values. 2017 making plans? threat U MAGAZINE IT’S ALL What can we do to make our systems safer RELATIVE We talk to families with a passion for flying PUBLIC SERVICE MAGAZINE UNISON FDA BEST MEMBERSHIP Small in size but big in news and DIETETICS TODAY A well-designed, quality publication views. The quality of the journalism COMMUNICATION THE LOG Win17_pp01 Cover.indd 1 21/12/2016 11:02 BDA PRINT JOURNAL tackling a number of serious issues, is first rate with strong links A well-structured, easy to navigate as you would expect from this union. between print and online content. MY TSB magazine, with lots of professional Lots of ‘human interest’ coverage of The chatty, friendly tabloid style is VOICE Accord and trade union content. The the union’s work that must appeal set right from the start and there are CWU inclusion of online links – references to both members and non-members some interesting personal stories Informative and fun! Having a to twitter hashtags, apps and a A professionally written and alike. Some impressive attacks on that highlight wider social issues. relaxed tone and being full of novel link to people making the produced magazine. Whilst some the government! information for members makes this news – was a hit with the judges. of the coverage was excellent, an easy read. It has a good range High advertisement content makes explaining clearly the negotiating of topics covered in a ‘newsy’ style. UNITE WORKS it self-supporting financially. strategy on pay and conditions, A credit to the union, particularly TEACHING TODAY Unite for example, the judges found given the budget and staff NASUWT other pages to be a bit on the Big on news both current and resources available. ‘worthy’ side. First-rate with good pieces past with a good mix of important FRONTLINE on the EU and workers’ rights. historic and topical events in which CSP Plenty of useful information for Unite is involved. However, the REPORT Everything about this magazine is members packed into 20 pages of judges felt that the journal talked SCOTTISH EDUCATIONAL attractive, professional, readable conference coverage. more to reps than to the ‘ordinary’ ATL JOURNAL (SEJ) and interesting. Some well- members to whom it seemed to A classic mix of news, views, union EIS researched and well-written articles be aimed. information and politics. Report on service issues. The judges liked A classic union magazine with clearly knows its audience so the THE JOURNALIST the space for the views of local plenty of useful information, short, sharp news nuggets are mixed NUJ reps. The incredible number of job interspersed with some strong with in-depth articles and thorough adverts indicates the wide reach of features on politics. There is Unsurprisingly, this is well written analysis of education issues. The Frontline among physiotherapists. a good balance of union and and very entertaining! There is a judges liked the professional design. professional education material. good mixture of articles, interviews However, the judges felt that more and features and a spread of news member-driven content would have from different sectors. Member been good. engagement and regional features both stood out for the judges.

06 TRADE UNION COMMUNICATION AWARDS 2017 BEST MEMBERSHIP COMMUNICATION | PRINT JOURNAL 07 TRADE UNION HIGHLY COMMENDED ROLLCALL FBU COMMUNICATION With a bold, clean format and clear signposting on ‘read’ and ‘watch’ for the time-poor, this really appealed AWARDS to the judges. There’s a winning recipe of strong story-telling images throughout and tweetable headlines suggest this content will be shared. Good balance of relevant and wide-ranging news content means there is something for the BEST MEMBERSHIP whole membership. COMMUNICATION DIGITAL WINNER Not a big field of entries in this category this year, but what it NAUTILUSINT.ORG COMMENDED lacked in quantity it made up Nautilus International UNCONSCIOUS BIAS for in quality. A diverse range This is a striking and impressive Prospect of material made the judges site in terms of content and work more difficult. How do Prospect deserve applause for design. The varied visual content you compare the wealth of attempting to communicate a includes newspaper articles, action- information in a website against relatively complex issue in a range orientated photos and an array of a single, one-off campaign of ways to different audiences - and videos/animations. The impressive action? In the end Nautilus achieving high viewer satisfaction. ‘transboundary’ approach is International was the judges’ The awareness-raising video reflected in three language versions, favourite. The bold format of narrative worked well and the low bandwidth consideration and the FBU’s e-bulletin was highly inclusion of employers and reps 24/7 member access, including a commended and Prospect won checklists was useful. live chat option! the commended prize.

08 TRADE UNION COMMUNICATION AWARDS 2017 BEST MEMBERSHIP COMMUNICATION | DIGITAL 09 UNISON PRIZE DRAW UNISON TRADE UNION This digital prize draw was a highly effective response to a potential membership crisis. The journey from COMMUNICATION incentivising via a clear proposition through to the ‘conversation’ with winners and the publicity of the AWARDS prize handover was really well 2017 handled and presented. MEMBERS’ E-NEWSLETTERS Usdaw BEST MEMBERSHIP The judges liked the varied content COMMUNICATION in a user-friendly format of six DIGITAL feature articles and six news links for each e-newsletter. Engaging, ANNUAL CONFERENCE UCU.ORG.UK colourful graphics and bite-size MOTIONS ONLINE UCU information chunks draw the reader NASUWT This website is unapologetically into ‘feature’ articles. There is good Although the principle of offering directed at those already in the mix of content including learning, online balloting is to be applauded, know but that does make it very services, advice and requests for the presentation is always going to member- and campaign-oriented. personal stories. be a challenge. NASUWT made the There is a lot of information on the narrative easy to read but the voting site, and the homepage, though process seemed, perhaps inevitably, a bit jumbled, offers a wealth of a long one. topical news.

10 TRADE UNION COMMUNICATION AWARDS 2017 BEST MEMBERSHIP COMMUNICATION | DIGITAL 11 Information for Prospect representatives www.prospect.org.uk • Issue 3, July 2016 HIGHLY COMMENDED TRADE UNION REPORT REPORT Prospect Participants hail Prospect BME training event This attractive, professional COMMUNICATION NETWORKThe bimonthly magazine for activists – July/August 2016 BLACK AND minority ethnic publication for reps is well- members from workplaces across the UK took part in a Prospect development and produced and brimming with useful leadership programme at Ruskin Union Week College in Oxford in July. information. Prospect covers a TESCO REP ELECTIONS Seventeen members attended 3-7 October – the two-day residential event, AWARDS from the Ministry of Justice’s #talkProspect National Offender Management diverse range of employment that MEMBERSHIP WEEK PROSPECT is encouraging reps to Service, BT, O2, the Ministry of take part in a major recruitment Defence, Babcock and National Report reflects across its content, and organising initiative during 3-7 Air Traffi c Services. October. Speakers included Prospect I The programme’s participants and tutors at Ruskin College The theme of Union Week, deputy general secretary Sue combining ‘how to’ guides with “Let’s talk Prospect”, is designed Ferns, president Denise McGuire and Ruskin Participants hailed the event a success. David to encourage positive discussions course organiser Ian Manborde. Ogunsade from BT said: “I feel better prepared about union membership in In the evening guest speaker Liz Cameron for career success because of what I have learnt.” strong union messaging. workplaces across the UK. The described her journey from joining public service From Babcock’s Rosyth Dockyard in Scotland, Twitter hashtag is #talkProspect union Unison to winning the black members’ Christopher Nwachukwu, Seyi Esezobor and The aims are to: seat on its national executive. Mavis Amadi, said: “It was a great opportunity G increase Prospect’s profi le The rich trade union heritage of Ruskin to meet and network with other professionals. G encourage every branch to hold a College provided an inspiring backdrop for We now look forward to applying the new ideas workplace activity for members and beginning to tackle some of the concerns felt by and skills we gained to further our professional non-members Prospect BME members. and personal development.” BEST COMMUNICATION G recruit new members Interactive sessions, including role play, Roxana and Silviu Gavril added: “It was G show how unions make a enabled participants to honestly self-refl ect and supportive, interactive, fun, answered all our difference evaluate their skills and strengths in the context queries and provided more information on top. FOR REPS & ACTIVISTS G get Prospect staff visiting of the future of work. We would recommend this course to everyone.” workplaces to support events. Discussion topics included turning perceived Paul Haughton of NOMS welcomed an offer Activities already planned weaknesses into opportunities and supporting from Prospect to build links with their company include: BME colleagues. Coaching and mentoring were BME support network. G meeting Prospect over a explored, along with communication skills “To be honest, I can’t wait,” he said. “Let’s get lunchtime cupcake and strategies for active listening and confl ict the show on the road!” A slightly larger number of G legal rights briefi ng sessions resolution. I See a longer report at http://bit.ly/bme-dev G pensions meetings G lunchtime lectures that bring unions entered this year than last, members from different employers together at sites such as Harwell in VIDEO COMPETITION Oxfordshire. UNLEASH your creative the school holidays, why Two posters are inserted in this talents – and help boost not involve them? We submitting more print entries • Report Prospect Report for you to use at work. See the union – by entering are looking for 30-second 50 ideas on pages 6-7 and more our “Why I’m in Prospect” clips of members and reps

resources at www.prospect.org. video competition, open saying why they are in • than digital. A strong field gave Report uk/unionweek to all members and their Prospect. I Please tell us about your plans families. The prize will be a The closing date is – July 2016 the judges plenty of high quality so that we can share them on the camcorder worth £250. midday, 12 September. – July 2016 website – email organisation@ If your children complain I Details at http:// entries to choose from. prospect.org.uk of being bored during bit.ly/comp-video

After much consideration, the Report_July_0316_01.indd 1 15/07/2016 16:16 prize went to Usdaw for their high quality Network magazine. The judges couldn’t separate WINNER Prospect’s publication and UNISON’s podcasts so they were NETWORK MAGAZINE both highly commended. Usdaw A very impressive magazine with high-quality briefing for activists. The judges liked that it celebrated HIGHLY COMMENDED reps and gave a sense of enjoyment ORGANISING TO WIN and satisfaction in representing UNISON ANNIVERSARY TOUR fellow workers. Well-produced and written, Network is both an The innovative use of podcasts ••• PENSIONS ••• WAREHOUSE & DISTRIBUTION ••• LGBT WEEKEND••• interesting read and a vital source makes this an impressive online of information. resource for reps and activists Facebook YouTube Twitter Flickr Instagram generally, with a strong focus on organising. The judges particularly liked the monthly interview format and the diversity of the people in the podcasts.

12 TRADE UNION COMMUNICATION AWARDS 2017 BEST COMMUNICATION FOR REPS AND ACTIVISTS 13 UNION REPS NEWSLETTER SEPTEMBER 2016 FE TRANSFORMS Head Office BDA UCU Bradley House 68 Coombe Road Kingston-upon-Thames Surrey KT2 7AE Organising ideas 020 8541 1765 A bulletin board that serves as a international day This well-produced material [email protected] n At the start of term, make sure NASUWT www.fbu.org.uk of TRADE UNION Representatives have recruitment information and @fbunational Fire Brigades Union really effective activist newsletter. organising resources, such as posters for staffroom provides inspiration through the democracy notice boards. n Find out which schools have NQTs and send the Wide-ranging in content, it is not NASUWT Representative a letter welcoming them to reassuring voices of both teachers In 2007, the United Nations General Assembly decided to observe 15 September as the International Day of the profession. Include information about the Democracy. The International Day of Democracy is meant both to celebrate the shared principles of democracy and NASUWT and the benefits of membership. serve as a reminder that the need to promote and protect democracy, including gender equality, human rights and overdesigned and it does the job fundamental freedoms, is as urgent now as it has ever been. n Advertise the ‘Introduction to the NASUWT’ course, and learners. It highlights the The day is also designed to encourage women’s participation in political life and improve women’s representation which shows members how they can get involved in COMMUNICATION in politics. Trade unions are democratic, member-led organisations. The NASUWT encourages the participation of the Union. well. The judges liked that all four importance of the FE sector and the members in union structures from a local to national level. The NASUWT is working to break down barriers that n Produce a flyer about how to get involved in the prevent many people from under-represented groups getting involved in trade unions and the wider political arena. Local Association and send to existing members. The NASUWT is at the forefront of national campaigns to make parliament more representative. nations were covered in depth. n If your Local Association has a newsletter, ensure that huge threat posed by underfunding. Local Associations could use the International Day of Democracy as a way of raising awareness of the Union, the there is an edition to go out at the start of term. If benefits of membership and how to get involved. It could be used to introduce newly qualified teachers (NQTs) to your Local Association does not have a newsletter, the principles and structure of the NASUWT and also as a way of raising awareness of how members can be active consider starting one. in the Union. An excellent basis for campaigning n Advertise the Union’s consultation conferences and AWARDS development courses for under-represented members. at local level. Further information n Use social media to advertise the activities and International Day of Democracy: www.un.org/en/events/democracyday/background.shtml. meetings of your Local Association. A GUIDE TO ORGANISING CAMPAIGNS AND EVENTS RelIgIous FestIvAls And AnnIveRsARIes Islamic* A.H.1437 2017 Eid-Al-Adha Sep 10 Jain Rastafarian Pagan Paryushana Sep 6 Ethiopian New Year’s Day Sep 11 Autumn Equinox Sep 22 FBU (*dates subject to visibility of new moon at Mecca) A good ‘one stop shop’ for all your BEST COMMUNICATION campaign and events needs and a FOR REPS & ACTIVISTS ‘bible’ for new reps and activists. 1 The handbook is comprehensive EQUALITIES CALENDAR LAY REPS’ PACK in scope and accessible for NASUWT Nautilus International HTODC- DOC.indd 1 2/9/17 3:40 PM its intended audience. All the educational year in an This pack is effective, well laid- imaginative, calendar format. A out and presents activists’ course good piece of material aimed material very well. It is clear, at activists that stands out from concise and fit for purpose. The the crowd. Easy to imagine this shipping industry is a complex and being used in staff rooms to international world and this pack encourage recruitment. helps train those reps working in it.

14 TRADE UNION COMMUNICATION AWARDS 2017 BEST COMMUNICATION FOR REPS AND ACTIVISTS 15 Strength in numbers GUEST COLUMNIST HIGHLY COMMENDED TRADE UNION You, the membership YOU, THE MEMBERSHIP Over recent issues we have seen some very high profile figures write in The Voice as our guest columnist. This is set to continue. However, now is the appropriate time to hand the CWU page over to the membership. Never before has it been more important for the union to be strong in all sectors and industries where we have members. Today, we are asking for your help with this – we want you to recruit any non-members in your workplace to the CWU. A simple but highly effective COMMUNICATION Below is a message to you from the general secretary and senior deputy general secretary member-recruit-member campaign

elonging to a trade union is Terry Pullinger in the to bring new ideas and energy to the from the CWU. An excellent about using our collective postal sector and Andy trade union movement. So redesign is Bstrength to defend and Kerr in the TFS sector to fundamentally about rejuvenating our enhance the jobs, terms and meet those challenges. representatives and members to take feature laying out the benefits conditions of workers. Protecting your interests action and collectively reassert trade Elsewhere in this edition of is what we exist for as a union values at work and in wider society. AWARDS The Voice you will hear union. Recruiting new members into the union of membership, backed up by a of the challenges In the coming makes our position stronger which is why we face in weeks and we are determined that everyone should the postal, months we will play their part in strengthening our substantial drive on social media. telecoms be talking to recruitment strategy. and you about how financial we redesign Any union is only as strong as its And an incredible response in just services our union from membership. industries top to bottom. one week! and the It’s time for Dave Ward and Tony Kearns work us to show a General secretary and senior deputy led by willingness general secretary respectively

BEST RECRUITMENT/ u JOIN THE UNION TODAY! u Please take a moment and consider how you can help the union become stronger. Ask a non-member to fill out the enquiry form below and post it back to CWU HQ. You can photocopy the form (or request NEW MEMBER more from your branch) if you are able to convince more than one colleague to join us. If you are able to recruit someone to the CWU please let us know via Facebook, Twitter or email and we COMMUNICATION will share your posts as widely as possible. T h e C o m m u n i c a t i o n s U n i o n @CWUNews

First Name Surname Address Line 1 Address Line 2 Although unions are making more Post Code use of digital, many entries in this Email Telephone YOUR CONTACT DETAILS category were traditional offline Employer Contracted hours materials or videos. The high When completed please return to: CWU Membership, 150 The Broadway, Wimbledon, London SW19 1RX quality of many of the entries or alternatively join at members.cwu.org/OnlineJoining/Registration.aspx pleased the judges. NASUWT’s practical classroom tool for new teachers took the top spot. A simple yet effective WINNER recruitment campaign from CWU was highly commended. INDUCTION PLANNER NASUWT Wow! Everything a new teacher would want to know. Well-written and laid out and a stand-out publication. A big investment from NASUWT but it brings great results in terms of building a supportive relationship with new members right from the start.

Induction Planner

16 TRADE UNION COMMUNICATION AWARDS 2017 BEST RECRUITMENT/NEW MEMBER COMMUNICATION 17 TRAINEE AND NEWLY LET’S TALK PROSPECT M&S/ALDI/LIDL QUALIFIED RECRUITMENT Prospect RECRUITMENT MATERIALS Usdaw This special week to promote the TRADE UNION ATL union was a great success; there’s It’s easy to see why Usdaw The judges liked the good use of nothing like a free mug, stress is so successful at recruiting COMMUNICATION traditional leaflets, both large and ball or cupcake to recruit new new members every year. The small, giving compelling reasons members! Some excellent and widespread use of social media is for joining the union. An excellent well-realised ideas for increasing supported by top rate graphics. idea to have free membership for Union week: 3-7 #talkProspectOctober the union’s profile supported by a Using individual themes for AWARDS What are you doing in Prospect union week? trainees that brought a big pay off • tea/coffee with Prospect • poster/video competitions • lunch and decent budget. different supermarkets based learn sessions • refresh noticeboards • social media pictures/posts in trainee members converting to • drop-in advice sessions • information stalls • meet your local reps on the supermarkets’ own TV sessions • floor walking • cupcake competitions • member charity 2017 full membership. fundraising • young worker careers advice • union film night... adverts was a great idea! JOIN UNISON: SUPPORT AT WORK BEST RECRUITMENT/ YOUR UNION, YOUR VOICE UNISON THE RIGHTS CARD EIS WGGB NEW MEMBER This short but sharp video with an COMMUNICATION This is a professionally produced easy-to-follow message, available A serious union with a strong video that features a range of www.prospect.org.uk/unionweek through YouTube, was a hit with message. The simply produced teachers. It was widely used at the judges. It clearly sets out the card sets out the union’s hard- recruitment events with students case for being in UNISON, shows won rights for new and existing and those at the start of their the reasonable cost of being a members. Given out at events, KEYSTONE SOHO CENTRAL teaching careers, as well as being member and provides a guide to but also promoted through social RECRUITMENT FILM GMB available on the website. joining. Great idea, realised through media, the card condenses two FDA GMB’s equality project aimed at excellent production. of the union’s agreements into an This video is aimed at the FDA’s the young and low-paid in London accessible format. newest section for senior grades. finds its voice in a simple, cheap but FBU.ORG.UK/MEMBERSHIP The straightforward style with effective way to target a specific FBU BUS WORKERS’ SAFETY unscripted interviews from a group of workers who are probably Unite Easy to access and understand, this range of workers works very well. not going to watch a union video section of the website shows the Excellent value for money given the or visit a union website. The judges A quick and cheap way to tackle an many benefits of being a member low production spend. liked the very direct nature of issue of real concern to bus workers. of the FBU. The enhanced retired the campaign. A simple yet effective leaflet with members’ package is a great idea. a clear message works both as a This shows what can be done with source of information and as a tool a union website. to recruit new members. YOUR UNION, YOUR FIRST PORT OF CALL Nautilus International Credit card-sized USB drives are a good idea, especially for workers away from home for long periods of time. Attractively produced with some really useful advice on legal support, as well as eye-catching discounts for members.

18 TRADE UNION COMMUNICATION AWARDS 2017 BEST RECRUITMENT/NEW MEMBER COMMUNICATION 19 HIGHLY COMMENDED TRADE UNION FACE UP TO CHILD POVERTY COMMUNICATION Daylight EIS A very worthwhile campaign on behalf of schoolchildren. The AWARDS excellent booklet looks at a range of poverty-related issues and offers Robbery sound advice for teachers. The union should be proud of tackling such problems and influencing the Scottish government on free school meals. BEST CAMPAIGN in COMMUNICATIONS Sports

A mixture of national and highly localised campaigns vied for the judges’ favour. With high quality entries in abundance, the choice for the judges was not easy. Direct! A very successful campaign against Sports Direct saw Unite WINNER take the top spot. EIS was highly commended for their campaign SPORTS DIRECT SHAME around child poverty. Stand and Deliver: Unite Charged One of the best campaigns of any union for a few years. Taking on such with a powerful business figure as Mike Ashley would be too daunting for wage theft, many – but Unite proved to be more than a match. The range of campaign other ideas showed the determination of the union. It managed to enter charges the public consciousness, forced concessions from the company and made a material difference to workers.

20 TRADE UNION COMMUNICATION AWARDS 2017 BEST CAMPAIGN COMMUNICATIONS 21 NO PHYSIO? NO WAY! TALK TO US USDAW CARES CSP NASUWT ABOUT CARERS ACT NOW! Usdaw GLOUCESTER TRADE UNION A good localised campaign to fight A good campaign with an effective South Wales and Western division proposed cuts to physiotherapy and compelling title that positions Usdaw deserves credit for See more Spotlight Day May pictures at: 30 services with excellent results. the union as an approachable ally. www.usdaw.org.uk/gallery campaigning on such an important DEADLINE PHYSIO COMMUNICATION Particularly so given the small It supported members during a right as time off for caring budget of just £1,000. Great credit long and difficult dispute with the responsibilities. A great mix of

BIRMINGHAM AT to CSP for mobilising so many government and used an impressive Midlands division leaflets and briefings using print

WH WIDNES AWARDS YOU activists, particularly through range of campaigning materials that North West division and digital helped to make this a social media and organising a day were regularly updated. great campaign. CANDO of action. Have your say about the proposals by taking YORK part in the CCG survey before North Eastern division 2017 LONDON 30 May: CHARTER FOR JOBS Eastern division www.southworcsccg.nhs.uk 001349 SPED 5/16 ??? WAY ! SUPPORT MANCHESTER Nautilus International FIREFIGHTERS – NO BEST CAMPAIGN The scale of media coverage is MASS DISMISSALS testament to the reputation of COMMUNICATIONS IT’S ABOUT TIME FBU Nautilus and the power of its GALASHIELS ATL Scottish division CROYDON Another good local campaign on campaigning. Highly professional Southern division A very good campaign with some a shoestring budget to resist the and focused material is making the real results and knock-on outcomes imposition of a new shift system. government take notice – never an such as the recruitment of new Incredible use of social media, easy task! PUBLIC SERVICE workplace reps and members. Sets particularly Thunderclap, showed its CHAMPIONS a high standard for this union’s power and speed. Fantastic results UNISON exciting future. from a one-week campaign! PICTUREHOUSE LIVING This big budget, widespread WAGE CAMPAIGN advertising campaign has hugely BECTU Sector of Prospect influenced the political debate. PROPOSED CHANGES The tenacious Picturehouse High quality materials helped this TO THE CIVIL SERVICE campaigners have reached a ambitious campaign on behalf COMPENSATION SCHEME big external audience, and won of the public as well as UNISON 2016: MEMBERS’ BALLOT admiration from peers in the members. Champions indeed! FDA union movement too. Good use of A complicated subject explained different communication methods with clarity using examples of how has generated a huge amount civil servants would be affected by of publicity. changes to a compensation scheme. A classic example of the value of a first-class union working for its members.

22 TRADE UNION COMMUNICATION AWARDS 2017 BEST CAMPAIGN COMMUNICATIONS 23 HIGHLY COMMENDED TRADE UNION FIREFIGHTERS FOR EVERY RISK YOU FACE COMMUNICATION FBU This clever animation is accessible, well-designed and produced, with AWARDS good use of infographics and killer facts. Lots of clever creative moments. And a range of high profile current response situations depicted make the viewer see this as ‘relevant to me’. BEST DESIGNED COMMUNICATION WINNER The diverse range of styles and formats didn’t make this an RESPECT ASOS WORKERS easy category for the judges. GMB And with a really high standard throughout finding a winner A great campaign website with was not an easy task. In the end a highly distinctive style, cleverly a campaign website from the echoing the brand target. The GMB took the winner’s crown. structure is very user-friendly, with Two animations, from the FBU three sections guiding the reader and Nautilus International, were through the narrative. The design highly commended. and production was very good and designed to engage the young target audience. HIGHLY COMMENDED WHAT HAVE SEAFARERS EVER DONE FOR US? Nautilus International A highly creative and engaging animation. Lots to sustain the interest. The judges like the use of the revolving globe reminding the viewer of the type of work members do. Really strong piece of work backed up by impressive social media figures.

24 TRADE UNION COMMUNICATION AWARDS 2017 BEST DESIGNED COMMUNICATION 25 sdaw has strengthened its claim PINPOINT THE PRESSURE to be the Campaigning Union The Campaigning Union with a number of high profile, award-winning and very CSP successful campaigns. From 2000 the Union was forced into lobbying MPs to stop retailers opening on Christmas Day after a handful of stores opened on December 25. Labour MP Kevan Jones would successfully sponsor a Bill leading to the A very strong design for a campaign FDA WORKING HOURS SURVEY 2016 Christmas Day Trading Act 2004 outlawing large stores from opening on December 25 in TRADE UNION England and Wales. appealing to health professionals. The annual Supporting Parents and Carers How does working excess As a response to ever-increasing levels of Spotlight day has focused on rights to request verbal abuse, threatening behaviour and flexible working, in-work benefit entitlements violence towards staff Usdaw launched its and support for carers. The judges liked the ‘retro’ feel hours affect your general Freedom From Fear campaign in 2003. The Lifelong Learning campaign was launched wellbeing? in 2001 and aimed to give Union members ‘a to the design which worked very second chance’. Many staff were keen to take up courses in English, maths, IT, and more to improve their skills and enhance their job COMMUNICATION prospects. In 2003 the Labour Government well. The design and the campaign gave Union Learning Reps the same legal status as ‘regular’ Union Reps. Social life Home later Pressure Can’t pursue interests slogan work well together and The Supporting Parents and Carers campaign has successfully put the pressures faced by members with parental and caring Harder Colds Excess hours Unable to switch off responsibilities high up the political and the colour coding of the materials industrial agenda. Exhaustion Always catching up Tiredness Partner All of these campaigns have played a vital part By 2015 the Lifelong Learning campaign had helped more than 100,000 workers in Usdaw’s growth in the last 20 years. AWARDS back into learning, set up groundbreaking learning centres at 60 sites and trained more was inspired. Long hours Run down Tired Stress FamilyWork than 800 Union Learning Reps to help deliver courses for members. The Union’s message that ‘Abuse is not part of the job’ struck a chord particularly with staff but also with employers, politicians and the shopping public who all gave their support, in varying degrees, to the campaign. 125 Years Strong Life Balance Sleep Working day Evening 2017 Urgent Activities No time to exercise SAVE THE POST OFFICE PROSPECT.ORG.UK A HOME IS A HUMAN RIGHT CWU Campaigning to ensure Prospect Unite BEST DESIGNED This is an effective, simple but bold compensation for all hours worked The website redesign strongly A nice colourful image that is image of the broken heart adopted Contact your local FDA rep for more COMMUNICATION information. reflects a member-driven centred on a bold graphic of and nicely revamped as a Christmas Join online at www..org.uk/JoinUs or www.wearekeystone.org.uk/join-us organisation. A thoughtful structure pointing arrows. But the judges felt media orientated hand-in stunt. allows users to identify and navigate that the impact was to some extent The judges liked the flexibility information that is directly relevant diluted by the poster having a lot that allowed the giant postcard to to them, through the use of tags for of text. be used as a great backdrop for WORKING HOURS POSTER news and blog pieces. travelling events. FDA The poster makes effective use of 125 YEARS OF SERVICE word cloud tool to highlight the UNISON LIVING Usdaw GET IT RIGHT FOR GIRLS impact of long working hours, using UNISON EIS A really nice pictorial history of the a nice bold design style. However, This is an effective example union. The booklet is structured into A really well-designed report with the judges felt that it was let down of a secondary identity with a accessible, easy-to-follow sections strong production values. The by some ambiguity in the language. contemporary, professional and with a good balance of union and quote boxes stand out particularly reassuring feel. Great to see social history, and key moments well and the useful checklist tool unions being market-focused and highlighted. The production values is highlighted at the report’s end. WOMEN TEACHERS’ competitive in their trading offers. are very good and well thought-out. Clear headings and bold pictures CONSULTATION The look and feel is modern and help reinforce the narrative. CONFERENCE the colours work well both digitally DECLARATION and offline. NASUWT The striking rainbow coloured cover image sings out equality and innovation – an excellent interpretation of the conference title. The judges particularly liked the excellent use of infographics and the good feedback in digestible form.

26 TRADE UNION COMMUNICATION AWARDS 2017 BEST DESIGNED COMMUNICATION 27 HIGHLY COMMENDED From TRADE UNION DON’T LOSE £1.30 EQUITY.ORG.UK/ a month CHATTER-BOX COMMUNICATION SLEEP OVER Equity This web-based recruitment and engagement video made innovative AWARDS YOUR JOB use of activists to get the message across. With industry-appropriate SECURITY. design it took an innovative approach to the question of why people were not members of OUR HELPLINE the union. BEST INNOVATION STAYS OPEN This category was introduced as a ‘one off’ extra to mark the UNTIL MIDNIGHT. 40th anniversary of the awards. Join UNISON now. Unions were asked for entries Call free on 0800 171 2189 or visit joinunison.org that were innovative either in WINNER content or realisation. UNISON Worried about your job in public services? With cuts, took the top honours with a redundancies, restructuring and outsourcing, now is ESSENTIAL COVER recruitment campaign. Equity the time to join UNISON. UNISON was highly commended for EVERY member receives our their recruitment video and Annual Monthly A highly innovative campaign that full range of benefits and salary cost Usdaw was commended for their services, including: used great strategic recruitment organising awards. Up to £2,000 £1.30 planning with key indicators • advice, support and help when you need it at work £2,001-£5,000 £3.50 of success. Outstanding use of £5,001-£8,000 £5.30 research evidence and innovative • helpline open until midnight use of the media wowed the judges. Monday to Friday and 4pm £8,001-£11,000 £6.60 on Saturday £11,001-£14,000 £7.85 There was a huge investment in this campaign, but it delivered • legal help for you at work £14,001-£17,000 £9.70 COMMENDED and your family at home £17,001-£20,000 £11.50 huge returns. • financial assistance and debt £20,001-£25,000 £14.00 USDAW ORGANISING advice in times of need £25,001-£30,000 £17.25 AWARDS Usdaw • accident and injury £30,001-£35,000 £20.30 compensation for you over £35,000 £22.50 A really important innovation and your family even targeted at the unpaid and often when you’re not at work unsung heroes of the trade union • a wide range of exclusive movement – the local rep. Very member discounts – including well-orchestrated and marketed and money off cars and holidays. a great credit to Usdaw. Done with Before you get to work, real quality and love. get essential cover.

28 TRADE UNION COMMUNICATION AWARDS 2017 BEST INNOVATION 29 Homophobic Bullying Card Front and Back:Layout 1 07/09/2009 11:13 Page 1

POST OFFICE DISPUTE – HOMOPHOBIC LIVE FACEBOOK Q&A homophobic BULLYING CARD Using the Print and Publication Library CWU NASUWT To use the Print and Publication Library you must have authorisation. The library is basically divided into 3 categories: TRADE UNION bullying 1. Membership forms; This is a really good method of Although unions had been working 2. Campaigns; 3. Publications. “it’s a crime, getting straight to the heart of the on lesbian and gay issues, this was For membership forms you can order unlimited quantities but for other materials they have a any way you look at it!” minimum order of 100 and maximum of 1,000 and for certain documents (such as books) you issue. For the union to open up the first time that homophobic will be asked for a budget code when you place an order. COMMUNICATION Print is expensive so please do not over-­‐order. the live Facebook sessions to the NASUWT bullying had been tackled in an The site is continuously being updated, but if the document you require is not there, please The Teachers’ Union contact [email protected] and they can upload it, but you first must ensure public during a controversial strike organised way. The cards are that the information in that document is still up to date and legally correct as the designers will not know. HOMOPHOBIA was a big risk, but one that paid well produced and very effective To access Print and Publication Library It doesn’t matter if you are a woman or a man, gay or straight, AWARDS From UniteConnected – click on WEBLINKS and then click on Print and Publication Library off spectacularly. black or white, old or young – and designed to be a resource at homophobic bullying affects everyone – staff as well as pupils. members’ fingertips. • offensive ‘jokes’ and language • damage or threat to property • name-calling • exclusion • ridicule • isolation 2017 • insulting or abusive behaviour • discrimination IF THEY TAKE AWAY 12% and gestures • physical threats • graffiti • assault and bodily harm

OF YOUR FIRE SERVICE It is an affront to human rights and dignity. PAPERLESS CONFERENCES BEST INNOVATION WHAT WILL BE LEFT – It has no place within schools or society. Nautilus International BILLBOARD CAMPAIGN “Over half of all A laudable and very green FBU schools will have experienced at development. While many unions least one incident Using The Print And Publication Library.Docx Page 1 of 3 Possibly the most innovative use of of homophobic have replaced some paper at some bullying within the a traditional billboard site ever. A last term.” meetings, this must have been one bespoke construction and graphic of the very first to replace paper gave the illusion of huge parts set altogether for all. Well-designed homophobic PUBLICATIONS AND light to and burnt away in a fire to bullying? and easy to use, it saved the union “it’s a crime, PRINT LIBRARY illustrate the stark reality of cuts to any way you look at it!” money and was well received. Unite the fire service. Great idea, well- IS YOUR SCHOOL/COLLEGE DOING ENOUGH? All schools and colleges have a legal duty for the welfare of all their executed. employees and pupils. Unite’s library idea offers an The Employment Equality (Sexual Orientation) Regulations 2003 outlaw discrimination and harassment in the workplace on the easy to use, low-cost system for grounds of perceived or actual sexual orientation. EBRANCH SYSTEM As a first step, make sure that your school/college has a policy publications. It helps to ensure that commitment to tackle the problem of homophobic bullying. Prospect Is homophobic bullying included within the terms of your school/ all 78 offices and various sectors EMMA KNOX: HOW THE college: • anti-bullying policy? • behaviour management policy? The judges felt that Prospect went can access a wide range of printed FDA WAS THERE FOR ME • equal opportunities policy? • pastoral support arrangements? • commitment to challenging • curriculum policy? far beyond most unions’ capabilities materials for everyday use. FDA homophobia and embedded in • sex education policy? the school ethos? to ensure a local, consistent, high

Members talking can be so effective; “Ninety-nine per cent quality branch-based system of of schools have an and this has great emotional impact. anti-bullying policy but information for members. Very only 6% of these Emma’s testimony is very strong policies include innovative in terms of organising reference to lesbian and she gets across to potential and gay-related and supporting a diverse and actual members how strongly bullying.” membership. the union supported her. Due to homophobic the nature of FDA members’ work, bullying? “it’s a crime, individual stories are not often an any way you look at it!” option in campaigning.

30 TRADE UNION COMMUNICATION AWARDS 2017 BEST INNOVATION 31 Est. 1978

Frances O’Grady with comedian and broadcaster Amy Lamé at the Big Workplace Meeting on 8 February this year © Jess Hurd/TUC As the longest established print partner to the Trade Union movement we are proud to support this evening of excellence and congratulate the winners 020 8947 2316

13383 TUC Comms Award Ad 2017.indd 1 04/07/2017 13:10