2019/20 Activity Report In December 2015, was designated a City of by the UNESCO (UCCN). The UCCN was created in 2004 to promote cooperation with, and among, cities that have identified creativity as a strategic factor for sustainable urban development.

The 246 cities which currently make up this worldwide network work together towards a common objective: placing creativity and cultural industries at the heart of their development plans at a local level, and cooperating actively at an international level.

Front page image / The Various Nefarious – Fabrik Mill Square – Strum & Stroll, Lobethal – Adelaide Guitar Festival On the Road 2021 Photo credit / Charlotte Nicholson Contents

2 Executive Summary

3 UNESCO Creative Cities Network

4 UNESCO Creative Cities Network Music Cities

5 Adelaide – UNESCO City of Music

6 Adelaide UNESCO City of Music Executive Committee

7 Office for Adelaide UNESCO City of Music

7 Mission, Vision, Objectives, Strategic Pillars

8 Activities and Programs for 2019 – 2020 Centre is located on the traditional lands for the Kaurna people. We pay respect to 20 Useful links ancestors and elders past, present and emerging as the traditional custodians of the Adelaide Plains. We honour their cultural and spiritual relationship with their country and we do so in the spirit of reconciliation. Executive Summary

Since Adelaide’s designation as a UNESCO City The local and state governments in South of Music in 2015, connections have blossomed have been a great support to the office, locally, nationally and internationally. The and to the music sector as a whole in South UNESCO Creative Cities network comprises Australia. This support has been more vital than of 246 global cities, 47 of which are music ever due to the impact and challenges of the cities. Adelaide’s designation has galvanised COVID-19 pandemic, which has devastated the the city and state of to state’s creative industries, and in particular live use music as a connector and a way of performance. Over the course of 2020 there celebrating our diverse music culture. were months of venue closures and touring cancellations. Live performance largely ceased The office for Adelaide UNESCO City of and numerous festivals were cancelled. All Music is supported by the Adelaide Festival tiers of government have been responsive and Centre, the , and the South proactive in developing initiatives and funding Australian Government’s Department support for the music sector, through quick 2 for Innovation and Skills, through the response grants, industry development, and Music Development Office (MDO). venue support schemes to re-start the sector The bid to become a UNESCO Creative City following closures. Re-imagining how live was led by the , and performance is presented and how audiences over the past five years the office has been interact with spaces and each other has been based within the Adelaide Festival Centre. essential for the music sector, locally and In 2021 the office will relocate to a new globally. The music community continues to be home as an independent entity as a not-for- passionate about music and live performance, profit and company limited by guarantee, to and has rallied together as the ongoing enable it to deliver its strategic objectives, effects of COVID-19 continue to be felt. and sustainably better support, promote and connect the music sector in South Australia. UNESCO Creative Cities Network

The UNESCO Creative Cities Network (UCCN) • Studies, research and evaluations on the was created in 2004 to promote cooperation experience of the Creative Cities; with and among cities that have identified • Policies and measures for sustainable creativity as a strategic factor for sustainable urban development; urban development. The Creative Cities Network is a privileged partner of UNESCO, not only as • Communication and awareness raising activities a platform for reflection on the role of creativity as a lever for sustainable development but also In September 2015, the General Assembly as a breeding ground of action and innovation. adopted the 2030 Agenda for Sustainable The objectives of the UNESCO Creative Cities Development that includes 17 Sustainable Network are implemented both at the level Development Goals. Building on the of the member cities and at the international principle of “leaving no one behind”, the new level, notably through the following areas: Agenda emphasizes a holistic approach to achieving sustainable development for all. 3 • Sharing experiences, knowledge and best practices;

• Projects, partnerships and initiatives associating the public and private sectors, and civil society;

• Professional and artistic exchange programmes and networks;

UCCN’s 17 Sustainable Development Goals. Source: un.org The UNESCO Creative Cities Network now includes 246 members across seven creatives fields of Music, Craft and folk Arts, Literature, Design, Film, Gastronomy and Media Arts.

4 There are currently 47 Music Cities as part of the network:

Adelaide – Australia (2015) Kırşehir – (2019) Amarante – (2017) Leiria -Portugal (2019) Ambon – (2019) – UK (2015) Almaty – (2017) Lliria – (2019) Auckland – (2017) – Bogota – (2012) Medellin – Colombia (2015) – (2006) Metz - (2019) – Democratic Republic of Congo (2013) Morelia – (2017) Brno – Norkopping – (2017) – (2017) Pesaro – Italy (2017) -Republic of Korea (2017) () – 2019 Essaouira () – (2019) Praia- Carbo Verde (2017) Frutillar – (2017) – Palestine (2019) – (2009) Salvador – (2015) – Scotland (2008) Sanandaj – Islamic Republic of (2019) – (2014) – (2019) Hannover – Germany (2014) – Spain (2004) - (2019) Tongyeong – Korea (2015) Idanha-a-Nova – Portugal (2015) Varanasi – India (2015) Kansas – United States of America (2017) Valparaíso – Chile (2019) -Russian Federation (2019) Valledupar -Colombia (2019) – (2015) Veszprém – (2019) Kingston – (2015) Vranje – (2019) – Democratic Republic of Congo (2015) Adelaide – UNESCO City of Music

Adelaide’s membership of UNESCO’s Creative Cities Network was granted in 2015 in recognition of its heritage, diversity and commitment to music over many decades. Its designation recognises that Adelaide harnesses creativity – especially in the form of music – as a key driver for the sustainable development of the city. 5 Establishment of the office for Adelaide UNESCO City of Music (AUCOM) The bid for Adelaide’s UNESCO designation was led by the Adelaide Festival Centre, which then created and housed the office for Adelaide UNESCO City of Music (AUCOM) under its umbrella. The office has been managed by a Director who is the UNESCO Creative Cities Network focal point and representative for Adelaide’s membership.

The office has a Steering Committee that provides expertise to achieve the objectives of the strategic pillars, and recommend the actions and resources needed to deliver them. AUCOM receives support from the Adelaide Festival Centre, the South Australian Government’s Department for Innovation and Skills through the Music Development Office (MDO), and the City of Adelaide.

In 2021 the office will relocate to a new home and transition to a not-for-profit entity and independent company limited by guarantee. This will enable it to more effectively fulfill its objectives and support, promote and champion music in South Australia. Adelaide UNESCO City of Music Executive Committee

The Executive Committee comprises representatives from the three current funding partners: the Adelaide Festival Centre, the Music Development Office, and the City of Adelaide. The other representatives of the committee work within music , tourism, and the local music sector. Through its collective expertise, the committee works to fulfil the objectives of the strategic pillars. The committee meets six to eight times per year, along with extraordinary meetings as required.

The current full Executive Committee comprises:

•  (Chair) Director, Elder • Karen Marsh, Manager, Creative 6 Conservatorium of Music, University Economy, Department for Innovation of Adelaide, and Composer and Skills (until December 2019) • Christie Anthoney, Associate • Clare Mockler, Director, Community, Director, Community, City of City of Adelaide (until February 2020) Adelaide (from February 2020) • Rebecca Pearce, Director, Office • Becc Bates Director, Creative Industries, of Adelaide UNESCO City of Music Department for Innovation and Skills (Committee Secretariat). • Lisa Bishop, CEO, Music SA (until June 2020) • Kim Roberts, CEO, Music • Vincent Ciccarello, Executive Director, SA (from July 2020) Adelaide Symphony Orchestra • Anne Rundle, Manager, Creative • Douglas Gautier, CEO and Artistic City, City of Adelaide Director, Adelaide Festival Centre • Laura Vozzo, Manager, Strategy and • Brian Gilbertson, South Australian Tourism Policy, Music Development Office, Commission, Business Development Department for Innovation and Executive (from March 2020) Skills (from December 2019) • Brent Hill, South Australian Tourism • Angelina Zucco, Chief Executive, Commission, Executive Director of Australian String Quartet Marketing (until Feb 2020) Office for Adelaide UNESCO City of Music (AUCOM)

The current Mission, Vision and strategic pillars include the following:

Mission The five broad strategic pillars are: Promote and strengthen the designation 1. Facilitate and promote collaboration, as a UNESCO City of Music in Adelaide, excellence, diversity and sustainability in and across South Australia. all aspects of music-making throughout Adelaide and South Australia. Vision 2. Build international pathways To be a creative city, with music as its throughout the UNESCO Creative heartbeat, locally, nationally and internationally. Cities Network and beyond. 7 Engaging and enriching the people of the city of Adelaide and all South Australians. 3. Advocate locally and nationally on behalf of Adelaide UNESCO City of Music to fully The key objectives are integrate culture and creativity into policy • Connection through music, and sustainable development plans. internationally, locally and nationally 4. Develop and facilitate connections • strong at all levels across the UNESCO Creative Cities Network for collaboration. • Music integrated with health, wellbeing and social cohesion 5. To foster lifelong love for, and engagement with, music within our entire community • Visibility and promotion of Adelaide through education and participation. UNESCO City of Music

• A City of Music that is inviting for musicians and those involved in music to live, work and play.

Alana Jagt Performing at Parks and Rockreation Oct 2020 Photo credit / Megan Sette Activities of Adelaide as a UNESCO City of Music: 2019/2020

There were many achievements across the To meet the unique cultural needs of South Australian music sector throughout Aboriginal and Torres Strait Islander students, 2019. The emergence of COVID-19 at the Carclew and the MDO have been developing a beginning of 2020 however, resulted in an parallel music and media program, BLKMPIRE. extremely challenging year, with months of This component of the initiative has been venue closures, the postponement of tours, delivered with high schools and specialist and cancelling of numerous live performances senior students attending South Australian and festivals, often within short timeframes. Aboriginal Secondary Training Academy (SAASTA) schools. It has led workshops and Artists were forced to innovate to continue promoted career pathways with more than 80 to create and perform music, which resulted Aboriginal and Torres Strait Islander students, in many taking their work online. The consulted at a national level for Aboriginal 8 support from local and state governments and Torres Strait Islander Contemporary was more vital than ever in 2020 due to advocacy, contributed to the the significant challenges and devastating development of Carclew’s first Aboriginal impact to the live music industry. Most of the and Torres Strait Islander Fellowship, and selected activities identified in this report provided music production and song writing are by key stakeholders from the period support to six established local Aboriginal across 2019, together with some initiatives and Torres Strait Islander musicians. that have been developed in 2020 to help support the music sector through this time. Music Match Music at Work Led by Carclew and working in collaboration with leading industry partners in South The Music Development Office (MDO) has Australia, Music Match sources outstanding been actively involved in driving the state music education opportunities to fulfil the government’s renewed focus on music needs and gaps in music education delivery. education through a program called Music at In 2019, the Music Match program worked Work. Developed and delivered in partnership to ensure the most disadvantaged primary with youth arts organisation Carclew, Music schools in South Australia enjoyed equal at Work is a program of contemporary access to the best available music education music industry workshops tailor-made for opportunities. This collaborative and secondary school students seeking high coordinated approach ensures that students level mentoring or specialist pathways into receive a thorough, broad and high-quality music careers. Music at Work was developed music education and provides improved as a pilot initiative in collaboration with outcomes for teachers, schools and not-for- five South Australian high schools. profit music organisations through the most The program has direct, unique and tangible efficient and effective allocation of resources. benefits to students and employs music professionals to deliver it. Importantly, Music Music Education Strategy at Work has also delivered a wide-ranging South Australian Quality Music Education industry specialist database to serve as a Framework, is a fundamental component recruitment and industry development tool, of the South Australian Government’s 10- enabling education and industry to intersect. year Music Education Strategy. Developed in The program offers students a bridge 2019, the strategy sets out South Australia’s between school and real career opportunities vision that all children and young people have and develops skills and knowledge in access to high-quality music education that is areas such as song writing, performance valued and inspires learning. Dynamic music techniques, event management and music education is recognised for many benefits, video production. Students also learn it develops thinking and learning skills, lifts practical skills such as modes of income literacy and numeracy standards, builds diversification and career planning. social inclusion and enhances wellbeing. Early exposure to music activates social, behavioural and academic benefits that continue Open Music Academy – throughout a child’s education. This strategy The Open Music Academy provides reinforces the overall commitment to the the community with the opportunity to role of music in a world-class education. The experience the world-class music resources framework focuses on five qualities of world- at the university’s Elder Conservatorium class music education. These five qualities are of Music. This initiative throws open the value, access, continuum, connections and doors to ‘The Con’, offering wider access achievement, and must be consistently present and South Australians of all ages can for music education to flourish and grow. undertake short courses, programs and Current priorities in the strategy and workshops. In 2019 Adelaide University and framework include a deliberate initial focus the Conservatorium developed links with on early years and primary education as the new Adelaide Botanic High School. this is where music learning has the most impact on student development. Focusing Music SA on early and primary years also supports one Training: Music SA developed and led several of the key goals of the strategy, which is to courses to gain skills and knowledge for build the value of music education. Ensuring the music industry including: Certificate 9 children and young people have access to III in Music Industry (Performance) and quality music education that starts early, Certificate III in Music Industry (Sound highlights its value with students and families, Production) both offered through the VET which will increase demand for quality music in Schools program. It also developed a education over an ongoing education. Some Certificate IV in Music Industry (Business). key areas identified for action include: One-on-one Industry Development meetings: • Upskilling non-specialist teachers Music SA offered free 45-minute consultation to improve the delivery of general sessions to provide advice and support for classroom music education by artists and industry practitioners, with an providing professional development average of five meetings a week. In 2019 Music • Exploring opportunities to elevate music SA introduced an online booking system in tertiary and pre-service training for dedicated to streamlining the process for the early years and primary teachers public to secure one-to-one industry meetings. • Providing information to help This booking system proved successful and students identify career and higher contributed to an increase in weekly meetings music education opportunities across the three industry consultants. • Providing curriculum and pedagogy APRA AMCOS workshops: In 2019 Music SA resources for early years and primary ran five booked-out free public workshops schools, including a package for all primary on topics such as artist management and schools, and tailored resources to support: digital content creation. The program • Aboriginal learners was shifted to online delivery through • Learners in rural, remote and regional areas to meet COVID-19 requirements. • Learners with disability. A short course program and industry endorsed non-accredited Diploma of Entrepreneurial Music Innovation Grants Music Business Practice are planned for 2021. The South Australian Department of Education has developed Innovation Grants to support Australian String Quartet innovative practices, programs, partnerships The Australian String Quartet (ASQ) and pathways that will increase access to presented 26 masterclasses and workshops quality music education across South Australia. across Australia in the 2019-2020 period. As Quartet-in-Residence at the University of Musical Theatre Adelaide’s Elder Conservatorium of Music, 15 of these workshops were delivered in The University of Adelaide developed Adelaide. This included a program with the Musical Theatre course in 2019 as a Adelaide Youth Orchestra (AdYO) Quartets three-year bachelor’s degree, becoming which culminated in a performance at UKARIA the first of its kind in South Australia. in the picturesque Adelaide Hills. Through Partnerships with Adelaide Festival, South a continuing association with the Central Australian Film Corporation, Adelaide Conservatory of Music, Beijing, two of the Cabaret Festival and have workshops were delivered via livestream been developed as part of the course. with the Elder Conservatorium of Music. Health and Wellbeing International paths, collaborations and exchanges The importance of wellbeing and self-care during the COVID-19 lockdown period Over the past five years, facilitating and has been more important than ever. The enabling relationship-building, from grass appreciation of music has been more deeply roots to international markets, has been recognised for its impact on wellbeing. a key priority for AUCOM. Connections Below are a few music programs and have blossomed and the benefits for initiatives that ran throughout 2019-2020 Adelaide have been substantial. Access to that focus on community wellbeing: an international network has resulted in artistic collaborations, artist in residence Resonance exchanges and music business exchanges. Since the 2015 City of Music designation, Resonance is an initiative of the Adelaide there have been several key initiatives Guitar Festival, which is presented and and programs led by Adelaide for the produced by Adelaide Festival Centre. In 2019 development of the music industry in South Resonance continued to grow, expanding to Australia which has further strengthened the regions of South Australia including Port Adelaide as a UNESCO City of Music. 10 Pirie, Jamestown, Clare, Goolwa and Mount Gambier. The initiative takes world class musicians to those who cannot otherwise 2019 attend, due to ill health or disability factors, including aged care facilities and hospitals. The XI UCCN Annual Meeting 2019 The Resonance program is curated by Held in Fabriano, Italy, the meeting was an Festival Artistic Director Slava Grigoryan and opportunity to nurture the ties and the spirit features some of Adelaide’s finest musicians. of the creative cities and UNESCO, as well as an exchange of information and experiences. Professor James Pawelski – Wellbeing The Director of AUCOM Office was invited Benefits of Culture Research as a speaker to present on Adelaide activities, including the hosting of the 2019 Leading international researcher in the Pacific Creative Cities Conference. fields of the culture, positive psychology, and the science of wellbeing Professor James Pawelski, undertook a research visit UNESCO Creative Cities of Music in July and August of 2019, following an Subnetwork Meeting March 2019 invitation from the City of Adelaide. Professor Held in Amarante, Portugal in March Pawelski’s reflections and recommendations 2019, the meeting aimed to strengthen were presented to the City of Adelaide ties between designated Creative Cities in a report released in October 2020. of Music and serve as a platform for discussions on musical creativity. Music SA Initiatives Music SA offered several programs for health International Jazz Day and wellbeing including in 2019 and 2020: In November 2011, UNESCO officially Eat Your Greens: a sold out all-ages festival, designated April 30 as International Jazz Day focussed on supporting the underage music in order to highlight jazz and its diplomatic role scene in Adelaide, giving opportunities for in uniting people from all corners of the globe. young first time attendees and musicians to play alongside and watch Australia’s best Adelaide Festival Centre produced and bands in a safe and fun environment. presented International Jazz Day events in 2019 featuring UNESCO Creative Cities acts School holiday song writing camps: from Scotland, New Zealand and Australia. The seasonal Jams program is a series of In 2020 International Jazz Day concert had two-to-three day song writing and performance planned to involve artists from Bologna Italy, workshops for 13 to 17 year-olds, taking and Katowice in Poland, but the concert had to place within each school holiday period. be cancelled because of COVID-19 restrictions. Joint Choir project – Hannover and Adelaide UNESCO Creative Cities of Music A collaborative community choir project Subnetwork Meeting November took place in Adelaide in April 2019 2019 – Daegu between UNESCO Cities of Music Hannover, The Director of the AUCOM Office attended Germany and Adelaide, involving Capella the meeting held in Daegu South Korea St. Crucis Hannover Choir and Adelaide with other music cities. The meeting also Philharmonic Chorus. The two choirs ran alongside the Daegu Music Week conducted a workshop at Marryatville High which the Director was a guest speaker to School, and presented (with support from share the best practices and outcomes of City of Adelaide) a UNESCO City of Music the Asia Pacific Creative Cities Conference Friendship Concert at Adelaide Town Hall. which has been held in Adelaide.

Asia Pacific Creative Cities Adelaide Symphony Orchestra Conference – October 2019 In October 2019, the Adelaide Symphony The Adelaide Festival Centre developed, Orchestra (ASO), led by Principal Artistic produced and presented the Asia-Pacific Partner, the legendary Pinchas Zukerman, Creative Cities Conference in 2019. This undertook a five-concert tour to China and 11 was the first of its type in the region. The South Korea. The ASO presented concerts to conference involved 34 cities from 15 countries, standing ovations in Zhuhai; at the Shanghai including 20 cities from the Asia-Pacific International ; the Beijing Music UNESCO Creative Cities Network (UCCN). Festival; and culminating in a memorable performance in the spectacular concert hall The countries represented were Australia, in Tongyeong, a UNESCO City of Music, as Japan, Macau, New Zealand, Thailand, a prelude to the Isang Yun Competition. Indonesia, the Philippines, Korea, India, China, Vietnam and Singapore. The Australian String Quartet event gathered world-leading thinkers, In December 2019, the Australian creative practitioners and city and String Quartet (ASQ) participated in government officials to discuss indigenous two streamed coaching session with arts, language and culture, sustainable the Central Conservatory of Music in development, entrepreneurship, bilateral Beijing, facilitated by the University of partnership and tourism and marketing. Adelaide’s Elder Conservatorium of Music. ASQ also delivered its first international Delegates discussed ideas on how to bolster festival in Queenstown, New Zealand. creativity as a core skill throughout all industries, how development of partnerships Eurovision in the region promote economic development, In 2019 award-winning South Australian and global issues of diversity and inclusion electro-pop group Electric Fields were in the policies and strategies of the creative shortlisted to represent Australia at the industries were shared. There was also a national Eurovision: Australia Decides significant First Nations program during the campaign, prior to possible selection conference to celebrate the UN designated for Eurovision itself. The group won the year of Indigenous Languages. There are now popular vote but were runners-up over plans for future gatherings in the region. all so were not selected to perform at Eurovision. Electric Fields combines its APaMM (Asia Pacific Music music with Aboriginal culture and sings in Meeting) – Ulsan South Korea Pitjantijatjara, Yankunytjatjara and English. The Director of the AUCOM Office was invited as a guest speaker at APaMM Visit from international delegations (Asia Pacific Music Meeting) in Ulsan, A delegation from Ulsan South Korea, South Korea to share best practices and visited Adelaide in December 2019 to Adelaide as a UNESCO City of Music. research Adelaide as a City of Music, its music industry and learn more about the AUCOM Committee member Becc Bates UNESCO delegation as preparation for their (Director, Creative Industries, Department own application to become a UNESCO City for Innovation and Skills) was appointed as of Music. The delegation met with various Vice Chair to the APaMM committee, and music stakeholders and attended several was keynote speaker for the conference. music performances and venues in Adelaide. 2020 Sounds Australia Sounds Australia developed the program Fete de la musique Global Music Match as a response to the Adelaide collaborated with UNESCO Cities of COVID-19 pandemic, aimed at raising the Music from across five different continents for profile of local artists in international markets, a global online event celebrating Fete de la promote artists in new territories, grow Musique on 21 June 2020. Adelaide’s curated audiences and connect musicians globally. program for Fete de La Musique featured Adelaide musician Kaurna Cronin was chosen some of South Australia’s most talented as Adelaide’s representative, and had the musicians including: Adam Page, a critically opportunity to collaborate with several acclaimed solo multi-instrumental looping artists, including an artist from Glasgow performances; Nancy Bates, an accomplished Scotland, a fellow UNESCO City of Music. Aboriginal singer-songwriter performing songs told from a heart connected to the National Commission ancient songlines of Australia; Emily Tulloch, a South Australian musician working as a There are now six UNESCO Creative Cities violinist, arts manager, composer-arranger, within Australia. This includes Adelaide 12 and educator; Belinda Gehlert, acclaimed (City of Music), (City of violinist and composer; and Gymkhana, Literature), Sydney (), Geelong featuring multi-award winning composer and (City of Design), Ballarat (Crafts and bass player Ross McHenry along with Django Folk Art) and Bendigo (Gastronomy). Rowe, Brenton Foster, and Josh Baldwin. In 2020 the National Commission in Canberra coordinated an online meeting Orchester im Treppenhaus with all creative cities from Australia as an In March 2020 Thomas Posth from Hannover, opportunity to update the Commission of Germany (the leader of ensemble Orchester Cities activities and share best practices im Treppenhaus) visited Adelaide for a series amongst the fellow cities. The next meeting of meetings with education institutions is due to take place in April 2021. and music organisations, promoters and musicians for possible future collaborations. weRculture Adelaide was part of the UNESCO Music Cities project weRculture, a new initiative undertaken by the network of UNESCO Creative Cities around the world. The Global Call was a response to COVID-19, and a call to action by the United Nations to encourage the public to behave responsibly and respectfully during COVID-19 situation. With the appeal “Think Respectfully. Act Responsibly. weRculture” international artists and creative workers created video messages of support and hope. The Adelaide contribution included Ross McHenry performing a short piece for the campaign.

Noise and Nature Presented by Umbrella Festival Go Live 2020 Photo credit / Lewis Potter Local activities and initiatives Live Music Toolkit With funding from the Local Government With the advent of COVID-19 the South Association, Music SA finalised a project Australian music sector has been required to research and provide guidelines and to adapt and innovate and has worked resources for local councils to enable them collaboratively to continue to remain to activate more live music. It resulted in engaged, enriching the City of Adelaide the publication of a comprehensive Live and the State of South Australia. Music Toolkit, distributed in late 2019.

Some of the key objectives of the office for Adelaide as a UNESCO City of Music include: Frusic • Connection through music, In 2019 Music SA once again partnered with internationally, locally and nationally the Adelaide Fringe to curate The Frusic • Strong music education at all levels stage for the Opening Night Launch Party. • Music integrated with health, wellbeing and social cohesion Bands on Track • Economic growth opportunities, via 13 growth of creative industries Bands on Track was a collaboration with the South Australian Motorsport Board and the • Promoting UCCN inclusion locally South Australian Tourism Commission. A and internationally also helps people showcase of local contemporary musicians realise the value of music performing alongside international • Music as an economic driver. and national headliners, Music SA has • Connecting initiatives that align with programmed 50 bands over 10 years health and wellbeing, music education, as part of the car race social cohesion and social impact of through the streets of Adelaide city. music, employment and professional pathways, sustainable cities, international exchange and partnerships. Adelaide Sounds • Maintaining a City of Music that is inviting Adelaide Sounds is a unique partnership for musicians and a place where those between Adelaide Airport and Music SA involved in music can live, work and play. and for the past seven years has offered an in-transit music experience for passengers, friends and families that highlights the original 2019 work of South Australian songwriters. Umbrella Winter City Sounds

In winter 2019 the fourth instalment of Adelaide City of Music Mural and Film the Umbrella: Winter City Sounds live In 2019 Music SA commissioned local muralist music festival was funded by the Music Dave Court and to create the largest public Development Office’s Live Music Events art mural in the Adelaide central business Fund. In a strong sign of support for South district. The mural highlighted the excellence, Australia’s strengthening music sector, Music diversity and cultural history of Adelaide as SA was able to also secure new sponsors, a City of Music, and to give the city a sense additional funders, new musicians, new venues of pride about its UNESCO designation. and new audiences for the 2019 festival. The mural was inspired by iconic South Australian contemporary musicians and South Australian Music Awards (SAM Awards) industry practitioners spanning the past six The South Australian Music (SAM) Awards decades. An accompanying documentary recognise, promote and celebrate excellence by local film maker Lewis Brideson was also in the South Australian contemporary created. The project was supported by City music industry and take place annually of Adelaide and the Government of South in Adelaide. The awards have become a Australia through the Music Development stand-out fixture on the UNESCO Adelaide Office https://www.cityofmusic.net.au/ City of Music events calendar and is a “night of nights” for the South Australian music community. 2019 saw an increase in the number of award nominations and votes for the People’s Choice Awards. City of Adelaide Creative City Film Adelaide Town Hall Organ Concert In 2019 City of Adelaide council commissioned The 30th Anniversary Virtual Organ and created the Creative City Film to Concert Series, celebrating 30 years since acknowledge the creative credentials of the the installation of the J W Walker organ at city and show the value of creative industries Adelaide Town Hall, was delivered with seven including music. Arts and culture have an concerts throughout 2020. The series was impressive ability to stimulate emotion, shared online and generated thousands of surprise and delight with the unexpected, views from the public and provided paid and invite people to stop, explore and opportunities for seven local organists. In reflect. Creative City represents the breadth addition to musical performances the organists of creativity - reflected in environmental also delivered informative talks regarding elements and entwined with how we engage organ music and their musical journey. with everything the city has to offer.

Winter Weekends and Street Beats and Eats 2020 For the second half of 2020 this program City of Music Laneways of lunchtime, happy-hour and evening 14 activations engaged over 40 artists and The City of Adelaide celebrated its musical provided 200 opportunities for Adelaide roots by renaming five city laneways after five street musicians and roving performers. of its world-famous music artists. Cold Chisel, Activations included many prominent locations The Angels, Paul Kelly, Sia Furler and No Fixed across the city, supporting outdoor dining Address have been acknowledged for their and entertaining audiences in the leadup Adelaide beginnings and their contribution to to major sporting events. These programs music locally, nationally, and internationally. were delivered with State Government The laneways applaud their namesakes’ support and in collaboration with Music SA. contribution and influence on music while also inviting members of the public to visit the sites as a music tourism destination. Public artworks Backline Incentive and plaques will provide interpretations City of Adelaide council trialled a new about the legacy of the musicians the matched-contribution incentive in 2019/2020 relationship to the chosen locations. to support existing small to medium live music venues, enabling them to purchase, store and Music in the Square maintain quality music backline equipment for free use by musicians performing at the Delivered in partnership with Music SA over venue, increasing performance opportunities lunch time in City squares, six live music and accessibility for artists across city venues. events were held with approximately 2,750 attendees in total and featuring performances by 12 local bands. Music in the Squares Local Buzz was re-imagined as Music in the Streets to City of Adelaide provided seed funding meet COVID-19 restrictions and support and free business support advice to city City recovery following the easing of social businesses to trial and program more distancing restrictions in South Australia. live music. In 2019/2020 support was The program included 39 pop up street provided to The Playford Hotel, Sugar, performances and provided paid opportunities Vault 134, Clarity Records and CIBO Hutt for local musicians to perform across the Street, supporting a city with a ‘local city and North Adelaide every Friday at buzz’ of live music around every corner. lunchtime from July to September 2020.

Splash Hub An ideas hub was set up by City of Adelaide in outdoor locations across the city and featured 20 live music pop up performances across 12 weeks of activation.

Zaachariaha Fielding from music duo Electric Fields Christmas Incentive Scheme Australian String Quartet City of Adelaide provided funding for local Local initiatives for the Australian String musicians and performers to activate the Quartet (ASQ) in 2019-2020 included the city as part of the 2020 Adelaide Christmas continuation of the quartet’s ASQ Mornings Festival. The incentive also provided support at UKARIA series, three National Season for events and markets that included live concerts at the Adelaide Town Hall and music elements across 27 projects including two lunchtime performances as part of the activations organised by First Nations and University of Adelaide’s Elder Lunchtime multicultural groups, youth led initiatives Concert Series. A special NAIDOC week and environmental organisations. The new performance with didgeridoo virtuoso, delivery model for the Christmas Festival William Barton, was held at the Adelaide was delivered in response to COVID-19 Festival Centre in July 2019 and the quartet restrictions to support city businesses and featured in other one-off events such as a creatives strongly impacted by the pandemic. pop-up performance at Tatzu Nishi’s A Doll’s House as a part of the Adelaide Festival.

In July 2020, the ASQ announced its ambitious NAIDOC week 15 Adelaide Festival Centre commissioned Live at UKARIA online series of webisodes, five new songs from five First Nations which were streamed each Sunday for eight artists, in honour of NAIDOC (National weeks via its ASQ Live + On Demand platform, Aborigines and Islanders Day Observance) a mix of lifestyle programming and live music Week 2020 to celebrate the NAIDOC performance. The ASQ premiered a new theme: Always Was, Always Will Be. work called A Room of Her Own by Adelaide- based composer Anne Cawrse at Elder Hall in October, also performing the work in a pop-up Umbrella Festival presents: Go Live residency at innovation hub Lot Fourteen. While COVID-19 restrictions meant that Music SA couldn’t proceed with Umbrella Festival Adelaide Festival Centre - in its usual format, Music SA reimagined The Backstage Sessions Umbrella for the COVID era with GO LIVE. In 2020, the Adelaide Festival Centre’s 110-year a marketing campaign designed to encourage old Her Majesty’s Theatre was redeveloped and audiences to safely return to live music, with a reopened. The opening events included The gig guide as a centrepiece. Umbrella Festival Backstage Sessions produced and presented Presents: Go Live offered an inclusive live by Adelaide Guitar Festival. The event featured music program including both community- world-class guitarists performing their sessions run events and a curated live music program live on stage in a special showcase event. to encourage audiences to safely enjoy Other key music events that took place in South Australian music from September to 2020 included Music at the Maj incorporating December 2020. More than 1000 gigs were a celebration of Jazz, A Night Of Jazz. held with more than 920 taking place in metro areas and 90 in regional South Australia.

South Australian Music (SAM) Awards / Bands on Track / Music in the Streets Many of Music SA’s usual programs were unable to proceed in 2020, however, Music SA still ran the SAM Awards (with a record number of public nominations and votes), Bands on Track and Music in the Square. Due to the COVID-19 landscape, after March, the Music in the Square program was reconfigured into solo performances scattered around the CBD, called Music in the Streets. Government Reforms and Support years to deliver MDO administered funding programs and to work with key organisations The COVID-19 pandemic brought significant on initiatives that support the strategic disruption to the events sector throughout intent outlined in this document. 2020. Both local and state government have developed programs and initiatives to help This strategy is targeted at supporting artists support and sustain the live music sector. and music industry entrepreneurs, businesses, and organisations throughout the State. State Government Support Packages The MDO will continue working with the through its Music Development Office sector to actively engage with Aboriginal and Torres Strait Islander, culturally and In response to the devastating impacts linguistically diverse, and under-represented of COVID-19 on the music sector, the professional music practitioners in both Department for Innovation and Skills through metropolitan and regional South Australia. the Music Development Office issued total support funding of $1.82 million specifically The strategy underpins all of the to aid recovery for the sector. This funding programs and initiatives developed to supported 105 projects for 49 music business support the industry. They include: 16 (including 22 live music venues) and 39 artists. It has also resulted in support funding • Project Support Grants for 28 live music venues across the State The MDO Project Support Grants provides through a dedicated Live Music Venues funding for creative and business Grant Program, generating employment development. This program allows artists and opportunities while offsetting costs for music businesses to continue to develop new live music activity up until 30 June 2021. content, and to resume or develop new ways In addition, the package also included of working, planning and connecting under investment into iconic live music venue the current COVID-19 conditions and beyond. The Governor Hindmarsh, providing MDO Project Support Grants are integral over 300 performance opportunities for to the recovery of the SA contemporary artists. This in turn has generated more original music sector affected through the than $280,000 in ticket sales revenue for global pandemic. The program is designed Artists from June to December 2020. to foster creative and industry development for early-mid career and established artists The Department, through the Music and music businesses, and to respond Development Office has been working closely to the changing needs of industry. with local music businesses during this time to assist the sector with the road back to • Live Music Venues Grants Programs trading through programs and initiatives that The MDO Live Music Venues Grant Program support the modification of business models supports South Australian venues to when traditional models are unviable. continue to present live music, recognising the difficultly to do so viably with current 2021-2022 Music Development Office COVID-19 capacity restrictions. The program Strategic Plan to Support Recovery also creates employment opportunities for The Music Development Office (MDO) has artists and music industry professionals, to developed a renewed Strategic Plan to assist in their recovery from the restrictions support recovery for the contemporary caused by the COVID-19 pandemic. original music sector in South Australia. Incorporating the values from the Live music is supported by the MDO Live Department for Innovation and Skills’ FIXE Music Venues Grant Program through strategy (Future Industries eXchange for offsetting costs for South Australian artist Entrepreneurs), as well as insights provided fees, and fees for creative personnel who through the industry-led Creative Industries directly contribute to the activity, such as Strategy within Growth State: our plan sound engineers and lighting technicians. for prosperity, the Strategic Plan focuses on supporting the re-shape, recovery, • Contemporary Music Organisations Funding rebuild and re-strengthening of a resilient, Contemporary Music Organisations Funding confident and future ready music industry. supports programs and activities that To support this activity, the State Government provide accessible development pathways through the MDO will commit more than for South Australian professional artists $3.4 million across the next two financial and industry representatives, contributing to the development of a sustainable • St Paul’s Creative Centre South Australian music sector. St Paul’s Creative Centre is a vibrant The intent of the funding is to support coworking space dedicated to supporting, organisations that can create a pathway growing and celebrating South Australia’s for professional musicians and industry creative industries. The Centre provides a entrepreneurs from point of entry unique opportunity for emerging creative for early career support, through to businesses to work together from a centralised ongoing career development. hub, and to harness the energy and inspiration that comes from being part of an innovative community. St Paul’s is a conduit for cross • Live Music Events Fund sector activity and collaboration and is home The partnership between the Music to over 40 members working in music, music, Development Office and Events South events, design, writing and more. Music Australia provides funding to support unique is represented on site through non-profit music events that generate economic activity, music bodies Music SA, Musica Viva (SA), provide local jobs, and support local musicians Community Media Training Organisation and financially. The fund also seeks to elevate solo entrepreneurs acting as artists, producers, 17 Adelaide’s recognition as a UNESCO City of record labels, promoters and managers. St Music through activating its live music events Paul’s Creative Centre is an initiative of the calendar, their audiences, and to help support South Australian Government’s Department events that have the potential to transform for Innovation and Skills, through the Music into major tourist drawcards. In 2020, the Development Office (which is based on-site). Live Music Events Fund has been a proud supporter of the Umbrella Go Live, Australian Local Government Independent Record Labels Association’s IndieCon Australia and AIR Awards and City of Adelaide Council partnerships Adelaide Guitar Festival – On the Road. and program support • Robert Stigwood Fellowship Program City of Adelaide provides Arts and Cultural Grants for music as well as a significant This initiative of the Music Development Office Sponsorship Program for major music provides intensive mentorship and funding events, festivals and partnerships. The City for the State’s most promising artists and of Adelaide also provides seed funding businesses. So far it has played an integral through Live Music Enterprise Fund which role in building the careers of some of the supports live music enterprises and new state’s most successful artists of recent years, music ventures to increase opportunities for including Maidza, Stellie, George Alice, musicians to play in city venues and in the Bad//Dreems and Electric Fields. Government public realm. One off funding will be provided investment in this program has leveraged for live music enterprises and new music more than AUD $1million of commercial ventures which increase opportunities for investment from the international music musicians to play in city venues and in the industry into Stigwood Fellows, through public realm and contribute to the district as the signing of recording deals, publishing a welcoming and dynamic place for people contracts and licensing agreements. to live, work and visit. Funding may also be provided to support the development • The Jon Lemon Song-writing Program of a live music venture or start-up. The program supports South Australian song writers, producers and engineers to create new music through collaboration. It is named after South Australian Jon Lemon who is one of the world’s leading live-sound engineers and has worked with Sia, Lana Del Ray and the Cure, to name just a few. Branding and promotion Growth of the office of designation In 2021, the Adelaide UNESCO City of Music office will relocate and transform - receiving The key objective for branding of greater investment and support from local Adelaide as a UNESCO City of Music is to and state government to enable it to continue educate, communicate and promote the to grow and flourish, and help to guide it designation through aligning strategies to deliver on its objectives. The office will which includes but not limited to: become a not-for-profit entity as a company • The Adelaide City of Music logo and visual limited by guarantee, an independent identity were created to work alongside organisation which will enable it to better the South Australian State brand, to be promote and support SA music, and facilitate bold and recognisable, and distinctly South connections for the sector. Its brand and Australian with some musical references. It identity will be strengthened, and the office was designed to sit both as a standalone will have the opportunity to grow sustainably. brand and alongside the UNESCO logo, indicating membership of the UCCN. • Promotion via City of Adelaide 18 banners, signage and social media • Advocacy through public talks and presentations to promote the objectives of the Network and share about the activities of the Adelaide UNESCO City of Music.

Electric Fields with Jamie Goldsmith playing Yidaki Adelaide New Years Eve 2019 Photo credit / Daniel Marks Looking ahead - planned activities for 2021

Residencies, collaboration and exchange South Australia’s creative industries have Opportunities have arisen for South been identified as a priority sector for the Australian musicians as a direct result of state over the next five to ten years based the designation. The relationships with on the sector’s potential for growth. the music cities continue to flourish and discussions for exchanges and collaboration EQ Project are continuing for 2021 and beyond. The AUCOM Office has helped to initiate a collaborative music video project with ASO UNESCO Cities of music in Norrkoping The music of women composers of the past Sweden, Hannover Germany and Auckland 19 and present will be the focus of the ASO’s New Zealand. These cities will create their 2021 season. In addition to the inclusion of at own music projects to culminate in one least one work by a woman composer in every music video to be shown at global UNESCO major concert program, the ASO will host Creative Cities Network Conference in 2022. She Speaks, a one-day intensive mini-festival. Among other initiatives is the creation of a The Adelaide EQ project will be led by new special interest group, the Miriam Hyde Music SA, and in partnership with the Music Circle, named for the pioneering Australian Development Office, City of Adelaide and composer, pianist, and educator, who was the Adelaide UNESCO City of Music Office, a graduate of the Elder Conservatorium and aims to give young female-identifying of Music at the University of Adelaide. people in South Australia a voice to be heard through music. A short documentary BLKMPIRE about the Adelaide EQ project and the music video will be released in May 2021. Over the next 12 months BLKMPIRE will increase mentor delivery with South Australian Aboriginal Secondary Training Academy Year of the Choir project campuses across 36 high schools. The Carclew Adelaide Year of the Choir will bring all choral initiative will also look to secure ongoing events held within the City of Adelaide under investment, particularly within private and one umbrella celebrating the breadth of the corporate spaces. It will also host activities choral community. Adelaide Year of the and engagement with Carclew’s Gig Rig, Choir was postponed from 2021 to 2022 due an all-terrain non-metropolitan program to the impacts of COVID-19. Work continues delivery vehicle. Developing a digital space to to progress on the project with the website promote Aboriginal and Torres Strait Islander launched, and choirs signing up to the music and media creatives is also planned. network. Adelaide Choral Network are also working to understand the wellbeing impacts Music as part of Growth State of COVID for choir singers, and to develop COVID safe guidelines for choir rehearsing and Growth State: our plan for prosperity performing with State Government support. is the South Australian government’s plan for economic growth. Umbrella Growth State is carefully designed to leverage Music SA plans to bring back Umbrella Festival South Australia’s competitive advantages, in its usual format in 2021, supported by the it sets out the collective responsibility Government of South Australia through the of industry and government to grow the Music Development Office and Events South state’s economy. South Australia’s future Australia. Umbrella will also be working with prosperity will be built by accelerating the Live Music Office to extend the Umbrella the development of industry sectors that program into regional South Australia in 2021. have strong growth prospects globally. 20 Useful Links

Adelaide UNESCO City of Music Adelaide Festival Centre Adelaide Festival Adelaide Fringe Festival Adelaide Guitar Festival Australian String Quartet Adelaide Symphony Orchestra BLKMPIRE Carclew City of Adelaide Council Live Music Action Plan City of Adelaide - Live Music in Adelaide EQ Live Music Australia Music Development Office (MDO) Music SA Sounds Australia South Australian Music Education Framework St Pauls Creative Centre UNESCO Creative City Network Umbrella Festival WOMADelaide Year of the Choir AYC22 Contact

Adelaide UNESCO City of Music Email: [email protected] Website: adelaidecityofmusic.com.au facebook.com/adelaidecityofmusic