) roLICY X» :TTEE ITEM A2 -23 JULY 2002

I

-"".,:: . ~ Western AustralJa M;- --HeIp~.." "

.-~..:1iMEN'JI~ DAY 1 HIGHLIGHTS .Get marketing advice from some of the best in the world .How to get the Over 50s moVi ng .Practical advice on how to market recreation to women .New ideas on staff development .What the Physical Activity Taskforce means for your organisation

DAY 2 HIGHLIGHTS .Three sessions on facility planning .The latest on Public Liability Insurance .De-dorking your organisation -what young people think is I:ool .Capture more baby boomer volunteers .How to attract more sponsorship .Panel debate: The myth of the Aboriginal sports star .Hypothetical: panellists include the Premier of Western Australia Dr Geoff Gallop .An evening cruise on the Swan River -great networking opportunity!

KEYNOTE SPEAKERS Dav;d Burwell Founder of the Rails-to- Trails Conservancy Candy Tymson "Gender Games" -Doing Business with the O~lposite Sex Prof. George Mosch;s Director, Mature Consumer Studies, Georgia State University Anucha Browne Sanders Paul Barber UK Football Association R;ck Burton Director, Warsaw Sports Marketing Center, Univer~;ity of Oregon

This program is subject to change without notice.

11'~."c, ~jJC~C" Government" of ~ l19stem i;ff'~~*~f\i! L Aus/1alian '"'" I Flst'SI;E" 6~ Department of Sport J~.-v .,~"~ lElS\JfIE1NSTITU1E0f WA and Recreation

~~_~~I~~~. Western Australia Millions Y-tln. Thousands Helped

.&~ Dav One

8:30 Opening The Minister/Ron Alexarlder

8:45 Paul Barber Marketing Manager j~K Football Association The role of Tradition in Marketing.

9:25 Professor George Moschis Pron9ssor and Director, Center for Mature Consumer Studies, Georgia State University Understanding the consumer behaviour of a aging population

10:00 Rick Burton Director Warsaw Sports Marketing Center University of Oregon Meeting the Challenges of Marketing in a new media environment

10:30 Morning tea

11:00 Candy Tymson President of Australian Speakers Association Gender Games: Marketing to Women

11:40 Anucha Browne Sanders Vice P,resident Marketing New York Knicks New York New York -How the Knicks do it so well

12:20 Panel Debate (All the above Speakers -Rick Burton Chairman) The Future of Marketing/Sport and Recreation

13:00 Lunch

14:00 Anne Marie D' Arcy -Woodside Creating a better work culture

14:40 David Burwell Founder Rails to Trails Conservancy Foundations a different solution for recreation organisations

15:30 Afternoon Tea/Coffee

16:00 De-dork your organisation-Wha1: youth want

16:30 Peter Bell On Leadership + interview by the minister

17:10 Close of Day One

chayneOO32 printed 29/05/2002 ~~

8:30 Rick Burton Don't go all the way with the USA -physical activity rates are falling in the USA -how we can avoid their mistakes

Panel Discussion Do Aboriginal people approach pan'icipation in sport and recreation in a unique way

10:05 The Latest on Public Liability Inslurance

Morning Tea

11:30 Break out Session 1

12:25 Break out Session 2

Lunch

14:15 Break out Session 3

15:15 Tea/Coffee 15:30 Hypothetical -Ethical Dilemmas facing Recreation/Sporting organisations Panelists -Rhodes Scholars -Chairman -Grant Donaldson

16:20 Closing Speech -Premier/Ron Alexander/Minister 16:30 End of Conference

printed 29/05/2002 chayneOO32 ACTIVE 2002 Kevnote Speakelr Profiles

Rick Burton Executive Director of the James H. Warsaw Sports Marketing Centre, University of Oregon.

Rick Burton is an award-winning teacher, dynamic public speaker, national print columnist (Sports Business Journal), national network radio commentator (Sporting News Radio Network), T\f show host (Action Sports Cable Network) and international consultant for sports leagues and sports organizations such as the International Olympic C'Dmmittee, National Football League, National Hockey League, Japanese ~)occer League, Australian National League, Disney, NIKE, Visa USA, IMG and GMR marketing.

He is frequently sought for his opinions by the ""orld's news media, among them Sports Illustrated, New York Times, Newsweek, Time, and Wall Street Journal, to name but a few.

Burton started his career in Syracuse, N.Y. as sports public relations, sports marketing and product management for the Miller Brewing Company, Milwaukee, Wis. A highlight of his brewery career was serving as the advertising manger for Miller Lite during the a\/Vard-winning "Less Filling, Tastes Great" advertising campaign. During that time, Burton directed a media and production budget in excess of $1 DO-million for that $1.5 million brand.

Paul Barber Marketing Manager, UK Football Association

Paul began his marketing and communications career at Royal & Sun Alliance Insurance pic before moving to Abbey National pic as Head of Public Relations. He later joined the British retailing group Storehouse pic, where he held the role of Head of Marketing and Corporate C;ommunications.

In 1994, Paul became the Director of Group Corporate Affairs at Inchcape pic, the multinational consumer goods distributor, joining the company's Management Board in 1996. He moved back to the financial service industry as Director of Communications for Barclays pic.

Just before Euro 2000, Paul became Director of Marketing for the Football Association, encompassing development of mark:eting and brand strategies for the F .A. -including all activities relating to commercial, event management, ticketing and 'englandfans', the rnembers club for England supporters. In addition, between 1997 and 2000, IPaul spent three years with the F.A. as part-time advisor to England's 2006 World Cup bid. Professor George Moschis Professor and Director, Centre for Mature Consumer Studies, Georgia State University.

Professor Moschis is a pioneer in the field of marketing to older adults.. He has studied their spending pai:terns, conducted sulrveys and focus groups on their preferences and compared them by race, gender, age and lifestyle factors. He knows what they spend money on, anlj often of more interest; he knows why they spend money.

He developed the curriculum for a graduate course, Marketing to Older Adults, the first of its kind. He also established the Centre for Mature consumer studies, a body he now heads as director.

Many companies seek assistance from Professor ~"'oschis on developing their marketing strategies to suit the aging population, and the Centre has been recognised by American Demographics magazine for five consecutive years as an excellent source for marketing information orl the subject.

He has many publications to his name, including several books, monographs, and more than 100 peer-reviewed articles.

David Burwell President and Chief Executive Officer, Surface Transportation Policy Project

David Burwell is President and Chief ExecutivE~ Officer of the non-profit Surface Transportation Policy Project (STPP), a r1ationwide network of more than 250 organizations devoted to improving 1:he nation's transportation system. In 1986 he co founded Rails-to- Trails Conservancy with environmentalist Peter Harnik, servicing as RTC President for the next 15 years.

He has authored several publications, including The End of the Road: A Citizen's Guide to Transpol1ation and Clean Air.:.A graduate of Dartmouth, he holds a J.D. degree from the University of Virginia ~3chool of Law. Anucha Browne-Sanders New York Knicks Senior Vice President, Marketing.

Anucha Browne Sanders is one of the highest rarlked female executives in professional sports.

She is the chief marketing officer of the New York ~~nicks, running the day-to- day management of the business operations of the basketball giant, and overseeing a host of duties that include coriPorate partnerships and community relations.

Anucha grew up in Brooklyn New York, where she t)egan to play basketball in the 8th grade. She went on to play high school basketball for St. Saviour where she succeeded as one of the top players in the country. Upon her graduation from St. Saviour, Anucha received numerous scholarship offers from schools across the country. Her grades and her athletic skills landed her at prestigious on a four-YE~ar basketball scholarship where she studied Communications.

As a basketballer, Anucha was a member of the Olympic team, Women's Sports Foundation All-American, Big Ten Player of the Year, Kodak All-American, and was nominated as one of the Big Ten All Decade Team.

Because of her mix of sports prowess and business acumen, Anucha was invited to be a mentor in the FLAME (Finding Leaders Among Minorities Everywhere) Program. This program was established by the US Olympic Committee to inspire and develop leadership among minority youth by education and exposing youth to the Olympic Movernentand its ideals.

Before taking up her position at the Knicks, Anucha worked for 11 years as a manager at IBM during a time that included Olympic sponsorships in 1996, 1998, and 2000.

Candy Tymson Former Lady Mayoress of Sydney

Candy Tymson raised one million dollars in orle night as the keynote presenter at a major fund-raising event, while the L.ady Mayoress of Sydney. She has won. major contracts and, using her extl'aordinary communication skills, built lasting and profitable business relation~)hips with clients such as Westpac, Telstra and Apple Computers. In her former role as a public relations consultant, she co-ordinated many high profile campaigns and events including the official opening of the Sydne~' Harbour Tunnel and the promotion of Sydney1s 2000 Olympic Bid. As an author she has had published three books including The Australian Pu,blic Relations Manual, the recognised textbook in colleges and universities throughout Australia. She is a professional speaker and business educator specialising in Gender Games: Doing Business with the Opposite Sex (also the titlE~of her latest book), which was named one of the Top 10 Business Books of the year by the Australian I nstitute of Management.