Information brochure regarding the purchase of shares by Lauritz.com, Auktionverk, Helsingborgs Auktionsverk and QXL registered customers in and

Dear Customer,

As mentioned in previous communications, Lauritz.com’s application to have its shares listed on Nasdaq First North Premier, has now been approved by Nasdaq and the prospectus (the “Prospectus”) has been approved by the Danish Financial Supervisory Authority. In connection with the initial public offering we want to facilitate for Lauritz.com registered customers in Sweden and Denmark who are interested in becoming shareholders to do so – within the limits set by national regulations in the countries where Lauritz.com operates. Therefore you may receive prioritized allocation in the initial public offering of Lauritz.com. Regsitered customers will receive no special terms, except for potentially prioritized allotment. Please therefore note, however, that Lauritz.com registered customers who buy shares in the initial public offering will do so at the same price as any other investor. I want to remind you that investing in shares is always associated with risk. You are therefore advised to carefully read the full prospectus, available at www.lauritz.com/da/ipo/a13908/3/7/, including the Risk factors section therein, before you decide if you want to buy shares in Lauritz.com.

Bengt Sundström and Mette Rode Sundstrøm

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Summary of the Offering for registered customers in Denmark and Sweden

This information is prepared to assist you, as a Lauritz.com, Stockholms Auktionverk, Helsingborgs Auktionsverk or QXL registered customer, to become acquainted with the offering to purchase shares in Lauritz.com (the “Offering”). It also aims to give you general information and guidance on how to subscribe for shares.

This information brochure should not be regarded as containing any specific investment advice or a personal recommendation of any kind. Should you require investment advice you should contact your own independent adviser. Please see the Prospectus for the full terms and further information.

The Offering As registered customer of Lauritz.com Stockholms Auktionverk, Helsingborgs Auktionsverk or QXL in Denmark and Sweden, you will in the initial public offering have the opportunity to subscribe for shares. Please note that you may be prioritized a certain number of shares and that this will be decided depending on general demand. Selling price The price for the shares in Lauritz.com is expected to be set within the price range of SEK 19-21 per share. No brokerage commission for the purchase of shares will be charged. The final price per share is estimated to be published on 9 June 2016.

Application If you want to purchase shares in Lauritz.com in the IPO, you need to apply through or Nordnet. In order to apply for subscription of shares you therefore need to become a customer and open an account with Nordnet. In order to do so please follow the instructions in the links below.

Sweden Apply for Lauritz stock through Avanza in three easy steps 1. register as a customer and create an account on our website https://www.avanza.se/bli- kund.html

2. Apply for shares through our website by clicking on "Mina sidor" - "Erbjudanden" .

3. transfer money to the account.

If you have any questions, call Avanza’s customer service at +46 8 562 250 00.

Apply for Lauritz stock through Nordnet in three easy steps 4. Become a Nordnet customer - https://www.nordnet.se/blikund

5. Log in on Nordnet.se and deposit money. Go to www.nordnet.se/spara if you need help.

6. Go to www.nordnet.se/Lauritz and subscribe. Choose the number of stocks you want to apply for.

If you have any questions, call Nordnet’s customer service at +46 8 506 33 30 00.

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Denmark

Apply for Lauritz.com stocks through Nordnet in three easy steps 1. Get a free Nordnet account in a couple of minutes with NemID. You can read more about how to apply here.

2. You will get a bank account at Nordnet. Please transfer the amount you wish to buy stocks for from your bank using the bank account number. You can read more about how to deposit money here.

3. Go to the landing page for Lauritz.com IPO on Nordnet.dk to read more about the offer and subscribe.

If you have any questions, please contact Nordnet’s customer service +45 70 20 66 85. You also need to ensure that you send your personal identification number or securities account number, country of residency, your full name and customer registration number on Lauritz.com, Stockholms Auktionsverk, Helsingborgs Auktionsverk or QXL.dk together with the number of shares you have applied for to the Company by e-mail to: [email protected] in order for the company and Nordnet/Avanza to identify your order.

Application period The application period for the private public begins on 30 May 2016 and ends at 7 June 2016.

Allotment and payment for allotted shares More information is available at www.avanza.se, www.nordnet.se and www.nordnet.dk.

Additional information and assistance with application For additional information, reference is made to the prospectus, which is available at Lauritz.com’s website http://www.lauritz.com/da/ipo/a13908/3/7/

Expected timetable of offering

Offer Period starts 30 May 2016

Application period for the offering to the general public in Denmark 30 May–7 June 2016 and Sweden

Publication of the pricing statement containing the final Offer Price On or around 9 June 2016 and number of Offer Shares

First day of trading and official listing of the Shares on Nasdaq First 9 June 2016 North Premier under the permanent ISIN DK0060733368 Completion of the Offering, including settlement of the Offer Shares 13 June 2016 (excluding the Overallotment Option, unless exercised by that date)

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