SAVE ME, YOUTUBE. Want to Build Brand Loyalty? Carve a Direct Path to Your Customer

BROADCASTER SOLUTIONS SAVE ME, YOUTUBE. Want to build brand loyalty? Carve a direct path to your customer.

OWN THE CUSTOMER EXPERIENCE

In today’s digital world, whoever has the best Ascendon radically reduces operational costs consumer relationships wins. Why? Because associated with launching new digital services and consumers value tailored experiences that put them entering new digital markets. Blend on demand and in control. So give it to them. Create direct and live linear worlds driving a holistic and extended personalized relationships your customers expect. customer experience! And launch and monetize customized experiences. Our modular solution lets broadcasters not just keep up with, but set the pace of change on Day 1. EMPOWER AND CONNECT YOUR CUSTOMERS— ALL WITHIN A SINGLE SOLUTION

To succeed, broadcasters must focus on the customer experience like never before—supporting a myriad of monetization models and real time interactions with customers across all channels and services. The FORBES key is going direct-to-consumer at lightning speed with the flexibility to swiftly add and modify service TODAY TV IS UNDERGOING A NEW offerings. Ascendon is a SaaS, cloud-based platform TRANSFORMATION. POWERED BY BROADBAND that enables broadcasters to: INTERNET, THE INDUSTRY IS NOW ABLE TO Deliver an unmatched customer experience BYPASS CABLE OPERATORS ALTOGETHER AND that establishes and extends brand identity SELL DIRECT TO THE CONSUMER THROUGH OTT Support multiple content consumption models, (OVER THE TOP) PACKAGES. whether it be live, SVOD, TVOD and more

Provide digital services across all channels, devices and service types

© 2019 CSG SYSTEMS INTERNATIONAL, INC. AND/OR ITS AFFILIATES (“CSG”). ALL RIGHTS RESERVED. CSGI.COM DESIGNED TO BE AGILE IN AN EVER-CHANGING Extends live linear content. Give consumers MARKETPLACE the power of where, when and how they watch digital video content by extending Create a lasting and loyal relationship with your linear programming to support multiple customers: devices across all platforms

Track and enhance each and every Optimizes the user experience with customer relationship with a front-office powerful storefronts and apps that play to system of engagement the strengths of each and every format, Enable consumers to effortlessly manage display type and operating system Identity, Digital Lockers and eWallets across Supports multiple devices. Owning and any device using more than one device is the norm. Present personalized service offerings Ascendon makes it easy to provide multi- based on history, habits and preferences device management (a vital ingredient to creating and delivering content in the Leverage an evolved customer model digital world) and tailor content based on that delivers more insights into consumer device behaviors through a single federated identity

BROADCASTERS, WE’RE READY. DESIGNED TO MEET THE SPECIFIC NEEDS OF BROADCASTERS ARE YOU?

Ascendon adapts to service offerings currently ASCENDON POWERS BUSINESS MODELS provided, those planned for the future and whatever SO YOU CAN SUPPORT ANY DIGITAL you think of next: SERVICE YOU DREAM UP—AND DELIVER Supports all services. On demand, EST, IN A WAY THAT PUTS THE CUSTOMER SVOD, TVOD? We have you covered. Give consumers the entertainment experience FIRST. SO GO AHEAD. FOCUS ON WHAT’S they want and deliver it across their devices IMPORTANT. ASCENDON ENSURES YOUR of choice BUSINESS IS READY FOR TODAY—AND Amps up live events. Provide live streaming WHATEVER COMES NEXT. and programming to loyal fans—and do it profitably, seamlessly and with uncompromised quality