FREEDIVE | SCUBA | SPEARO about us what we are
Founded in 1996 - DeeperBlue.com has grown into one of the premier online destinations for divers. Unlike other sites out there we provide amazing content and a strong community around three main key diving topics - Freediving, Scuba Diving and Spearfishing.
DeeperBlue.com is far more than just a simple dive blog or forum - the site has strong editorial feature articles, daily news on diving, a thriving forum, and user submitted photo galleries.
We are one of the largest and most popular websites available for divers with over 1 million+ page views every month and more than 200,000 individual visitors.
www.DEEPERBLUE.com e-mail: [email protected] about us our focus
scuba diving Freediving spearfishing
Helping readers to get into The growth area of We cover spearfishing whilst Scuba Diving with advice and Freediving (or Apnea) is a freediving or snorkeling with tips along with travel reports unique and popular area of a focus on sustainability and key industry news coverage for us
www.DEEPERBLUE.com e-mail: [email protected] about us our leadership team DeeperBlue.com has always had a strong foundation with a team of volunteers from around the world that now number over 200. This team of volunteers is led by highly experienced and passionate individuals.
Stephan whelan FRANCESCA OWINGS John liang martyn foxen
FOUNDER MANAGING EDITOR NEWS EDITOR COMMUNITY TEAM LEADER
www.DEEPERBLUE.com e-mail: [email protected] Key facts our stats
1996 4,110 32,193 200,000 The site started Published Weekly email Individual Visitors in 1996 news and newsletter per month ! " feature posts % subscribers !
# $ ! &
Global Registered Active Social Pages Editorial Forum Media viewed per Contributors Members Audience month 200+ 36,217 88,665 1 million
www.DEEPERBLUE.com e-mail: [email protected] Key facts visitor locations
North America 38% Europe 37% ASIA10%
AFRICA3%
South America 3% Australasia 9%
Source: DeeperBlue.com Google Analytics Full Year 2014 www.DEEPERBLUE.com e-mail: [email protected] Key facts visitor demographics
Core Audience Composition Core Diving Interests
Gender 59% Freediving
63% Scuba Diving Age
34% Spearfishing Children 72% U/W Photo & Video Income 13% Technical Diving
Education 9% Closed Circuit Rebreathers
Source: Source: DeeperBlue.com Reader Survey July 2013
www.DEEPERBLUE.com e-mail: [email protected] Key facts other key audience stats K { 2.06 2:24 pages per visit average visit duration !! 8 Q 39.4% 39% Regular Visitors mobile users
Source: DeeperBlue.com Google Analytics Full Year 2014 www.DEEPERBLUE.com e-mail: [email protected] Key facts visitor profile
Freediving Scuba Diving Spearfishing
•39% hold a Freediving Qualification •92% hold a Scuba Diving Qualification •91% own their equipment •Top 5 Training Agencies: •Top 5 Training Agencies: •$250-$500 average spend on equipment 12% •AIDA International 38% •PADI 75% spend more than $1000, 5% over $1500 •SSI 37% •SSI 13% •91% Spearfish locally, 36% take at least 1 trip •PADI 22% •NAUI 10% abroad •CMAS 12% •CMAS 9% •$100-$250 average holiday spend per person •Apnea Academy 9% •SDI 4% 24% Spent over $500, 5% over $1500 •76% Intermediate (Level 2/**) or above •37% Rescue/Sport Diver or above •82% own their equipment •57% own their equipment •$250-$500 average spend on equipment in the •$250-$500 average spend on equipment in the Underwater Photography/Video last 12 months,12% spend more than $1000, 4% last 12 months, 20% spend more than $1000, 9% over $1500 over $1500 •24% Experienced or above, 8% Semi-Pro/Pro •31% expect to spend over $500 in the next 12 •38% expect to spend over $500 in the next 12 •72% own their equipment months, 6.5% over $1250 months, 7% over $1500 •$250-$500 average spend on equipment in •89% Freedive locally, 53% take at least 1 trip •77% Scuba Dive locally, 58% take at least 1 trip the last 12 months, 10% spend more than abroad abroad $1000, 6% over $1500 •$250-$500 average holiday spend per person •$250-$500 average holiday spend per person •28% expect to spend over $500 in the next 37% Spent over $500, 7.5% over $1500 43% Spent over $750, 13% over $1500 12 months, 7% over $1500
Source: DeeperBlue.com Reader Survey July 2013
www.DEEPERBLUE.com e-mail: [email protected] Key facts previous advertisers Here is a selection of previous advertisers:
www.DEEPERBLUE.com e-mail: [email protected] advertising options simple and flexible
å LEADERBOARD 728X90 above or below the fold
å Large Square: 300x250 above or below the fold
å Newsletter: Text or Image branding above the fold
competitions: Product/Service promotion contests å
Sponsored post: Product/Service promotional å posts
www.DEEPERBLUE.com e-mail: [email protected] advertising options standard pricing
We work with our advertisers as partners. We truly believe that our brand can help your brand succeed.
leaderboard medium newsletter competitions sponsored post rectangle
ABOVE THE ABOVE THE Weekly emails are sent We would be happy We are able to FOLD FOLD out to an opt-in list of to help promote support advertorial subscribers. Banner Size: 728x90 Size: 300x250 your product or content as part of advertising available at Cost: $40 CPM Cost: $50 CPM service by hosting a our editorial policy. the top of weekly newsletter provides contest or We can work with giveaway. you to maximise BELOW THE BELOW THE incredible exposure for your brand. your product FOLD FOLD exposure. Size: 728x90 Size: 300x250 Cost: $300 per mailing Cost: $25 CPM Cost: $35 CPM Cost: $1500 per post
CPM = Cost per Thousand Impressions
www.DEEPERBLUE.com e-mail: [email protected] advertising options further options
å bulk buy å pre-pay We offer discounts off total campaign cost Accounts paid up-front at the beginning of for booking in advance for up to 12 months: the advertising period gain a 10% discount on orders over $2,000 ● 3 months - 15% å Geo-targeting ● 6 months - 25% Specific countries, regions or cities can be ● 12 months - 35% targeted for your campaign or advert for FREE as part of any order
www.DEEPERBLUE.com e-mail: [email protected] contact us we’re global
EMAIL % [email protected] If you want to CONTACT US WEB We are a global distributed team with key ' deeperblue.com/contact-us/ team members in the UK and USA. FACEBOOK To get in touch with us please use one of the " facebook.com/deeperbluedotcom options on the right hand side Twitter t twitter.com/deeperblue
youtube : youtube.com/deeperbluevideo
www.DEEPERBLUE.com e-mail: [email protected]