<::11997 U.S. Bank. Member FDIC. 881-NB-BJ The provider of choice for more employers, delivering quality care to over 72 0 J 0 0 0 Las Vegans.

3J 0 0 0 of the finest physicians and medical professionals.

25 years of growing with Las Vegas. 7specialized centers of medical excellence.

Summerlin Medical Center

Th e Lakes Medical Center

VALLEY HOSPITAL MEDICAL CE TER THE LAKES MEDICAL CENTER One of Nevada's largest, most technologically A state-of-the-art medical complex featuring advanced acute care hospitals, Valley Hospital is FASTER CARE, a full-service primary care and home to The Cardiac Institute and Flight for Life, urgent care facility, and the area's finest Southern 1 evada's only hospital-based air medical specialists. ambulance service. The Health Place for Women GOLDRI1 G DIAGNOSTIC AND and Children now features a new Level III SURGICAL CE1 TER Neonatal Intensive Care Unit which cares for Comfortable and convenient same-day surgery newborns who need advanced medical care. and diagnostics located next to, and backed by SUMMERLI MEDICAL CENTER the full resources of Valley Hospital Medical The Outpatient Diagnostic and Surgical Center Center. Goldring is the only free-standing including The Women's Mammography Center, surgery center of its kind in Las Vegas. FASTER CARE, and The Cancer Institute of OASIS HEALTH SYSTEM Nevada is now open. The Medical Offices are Las Vegas' leading affiliation of home to more than 100 of Nevada's finest Family healthcare providers. Practice Physicians and Specialists. Opening in 1997, a full-service, 149-bed hospital featuring U IVERSAL HEALTH ETVVORK all private patient rooms. One of 1 evada's largest health care networks. PUEBLO MEDICAL CE1 TER Family practice, pediatrics, internal medicine, and FASTER CARE. The Valley~ ..-HealthSystem~ The Valley Health System is an integrated system of care committed to providing our growing community with convenient access to quality healthcare, while controlling costs through increased efficiencies. Affiliated with Oasis Health System.

-i- ~ ~ UHD ~ ~· s.-11 suMMER L 1N .....,~e Lakes Pueblo Zrl:ZGOLDRING ~, ~.-. ~ H<>~".!:!!!!!Y ;\-t, EO I CAL CENT f R ~ ,~ ,l1 , A , t,· , 1 ~ T, ~ ~~ d~ c,? IE CRe~\e~ OIAGNOSTICANDSURGICALCENTIR ·_, _ : _ "_•_- oas• ealth em Commentary jBUSINESS BUSINESSES MUST DEAL ~OURN:,~1 CORPORilll BOARD OF DIRECTORS Lance Bradford · Partner, Bradford & Bradford CPAs Lyle Brennan · Publisher, NBJ WITH MORALI1Y ISSUES Stephen Brock · President, i\'B] Philippe Jaramillo ·President, Mardi Gras Hotel LYLE E. BRENNAN Publisher Dr. Anthony Pollard ·President, Rainbow Medical Center Fran k Scon · CEO, Sports Media Network ere we go again. A conservative group takes a stand on a morality issue ADVISORY BOARD OF DIRECTORS MaryS. Falls · Vice-Pres. Northern Nevada Hand is labeled "Christian fanatic" and "hypocritical." I'm referring to, of Business Banking ·s Bancorp Somer Hollingswo rth · Pres. Nevada course, the Southern Baptists boycott of Disney, and the daily coverage of the Developmem Authority action in publications across the nation. Larry E. Krause · Partner and Director Anhur Andersen LLP The boycott targeted Disney for its policy of providing healthcare coverage MaryDean Martin · Pres. MaryDean & Associates Clare O'Brien · Dir. of Marketing lcCarran Airpon to "domestic partners" (meaning people of the same sex living together in a Stan Thomas · Dir. of Special Business ProjeciS Sierra Pacific Power Company homosexual relationship). The policy, according to the Baptists, indicates Carol Vil ardo · Pres. Ne1•. Taxpayers Assoc. Disney's tacit approval of a practice which represents a threat to traditional Patricia M. Wade · Pres. Wade Development Company, Inc. to family values, while contradicting the company's philosophy offer whole­ PUBLISHER some family entertainment. Lyle E. Brennan PRESIDENT Even the Las Vegas Review-Journal ran commentary on the boycott. In a Stephen Brock ASSOCLill PUBLISHER - EDITOR recent letter to the editor, the writer labeled the Southern Baptists hypocritical. Connie Brennan Although. sincere, the misinformed writer has embraced the false idea (created ASSOCIATE EDITOR- ART DIRECTOR Barbara L. Moore by gay activists) that to condemn homosexuality is the equivalent of spitting on CIRCUL>\TIONIDISTRIBUfiO the person who is homosexual. The highly successful propaganda, distributed Lisa Maguire CONTRIBlfflNG EDITORS by gay activists, includes examples of misbehavior that oppose Christian Chuck N. Baker I Kathleen Foley I George Fuller I Dean Heller Richard A.D. HendrLx IDa11d Hofstedei Marsha )ones /Linda Linssen beliefs, yet are promoted as typical illustrations of Christian behavior. Joe Mullich I Terry Murphy I Larry Purcell / Randall Putz Jennifer Robison I R. Keith Schwer I Anthony Timmons It's disturbing that citizens of a nation founded on biblical principals, many EDITORLAL ASSISfANT of which are incorporated into our Constitution, is ridiculed for speaking out Derra Dubie CORPORATE OFFICE on issues of a moral nature. 2 127 Paradise Road • Las Vegas, NV 89 104 (702) 735· 7003 • FAX (702) 733·5953 And these very issues have a direct impact on virtually all aspects of our email:mnv.nevadabusiness.com lives. With the continued erosion of moral values and the subsequent deterio­ NATIONAL MARKETING REPRESENTATIVE Lisa Maguire ration of the basic family unit, more and more businesses will have to face SOliTHERN l'I'EVADA MARKETING REPRESENTAffi'ES Stephen Brock employee issues concerning morality. Christopher Evans • Leny Elias Claire Smith • Liz Young Companies, such as Disney, that choose to accept alternative lifestyles, must NORTHER.i'l NEVADA MARKETING REPRESEl'I'TATIVE also be prepared to face the possible ramifications. As an example, the new The Elizabeth Younger Agency Ttffanv Frisch Disney film, Hercules, will reportedly not come close to financial projections, 223 Marsh Ave. • Reno, NV 89509- 1626 (702) 3294200 • FAX (702) 329-4283 possibly due to the boycott. Nevada Business Journal is listed in Standard Rates & Data. #20A-Business-MeLro. State & Regional. But regardless of the consequences, business will ultimately be forced to Advertisers should contact Sales at (702) 73 5-7003 in Southern Nevada. or (800) 2--1-2 -0 164 in tanhern Nevada. or wri te to : Neva­ da Business Journal. 2127 Paradi se Rd .. Las Vegas. NV 89104. take a position on a number of moral issues. It appears we can add morality to Demographic infonnation available upon request. Month-to-month circul ation may vary. the long list of items that companies must address. Indeed, the morality issue NBJ is published monthly. bulk postage paid. Subscripti on rate is $36.00 per year. Special order single-copy price is $3.95 . All conten lS © 1997 copyri ght. and reproduction of material appear­ is so far-reaching, it may be the fountainhead from whence originates a cascade ing in i'1lJ is prohibited unless so authorized by the publisher of NBJ. CHA1'lGE OF ADDRESS : Please send previous address or mai l­ of problems belonging to that list. ing label & new address. Allow six weeks. EDITORIAL SUBMJSSIONS: Address all submissions to the auemion of Connie Brennan. Unsolicited manuscripts must be ac­ companied by a self-addressed stamped em·elope . 18J assumes no responsibility for unsolicited mate rials. DISCLAIM'ER: Editorial views expressed in this magazine COMMENTS? e-mail: [email protected] are not necessarily those or th e publisher or its boards.

4 1\e•·Jda Business Journal • September 1997

September 1997

Volume 12 - No.9

Features 11 Master-Planned Communities BY RICHARD A.D. HENDRIX Trending toward evermore innovative amenities, planned communities continue to create value for homeowners.

23 Nellis AFB: Business as Usual BY LINDA LlNSSE 1 As one of the state's largest employers, Nellis makes a substantial contribution to the economy in the southern part ofthe state.

79 TopRank Nevada STATEWIDE BOOK OF LISTS RESEARCH BY LISA MAGUIRE : page 23 EVE1 T SERVICE COMPANIES • LAW FIRMS • HEALTH CLUBS • IITGHER EDUCATIONAL Main Pboto: Sr A. Brett R. Snow Tlmnderbirds inset: B.L. Moore FACILITIES • MASTER-PLANNED COMMUNITIES • COMMERCIAL PROPERTY MA!~AGEME T FIRMS

35 CREATING PARADISE 62 DOUBLE DIAMOND Building IN YOUR YARD BY JENNIFER ROBISON HOMES BY KATHLEEN FOLEY Selecting the right landscape The Double Diamond Ranch Nevada contract01: developer has brought 3,800 38 SB 314 REGULATES homes online to-date. HOMEOWNER'S ASSOCIATIONS 63 AMERICAN WEST New law protects members. HOMES BY ANTHONY TlMMONS 40 WESTAR CONTRACT Maintaining vdlue in a competitive market. KITCHEN & BATH CORP. BY CHUCK '.BAKER Serving area homebuilders . 65 HOMESTEADING Eve1y home is a castle .. . 42 PULTE HOMES BY lARRY PURCELL Providing the personal touch. Is yours protected? Page33 60 COMMERCIAL GAS COOLING 66 COMMERCIAL REAL Natural gas cuts cooling costs. ESTATE MARKET REPORT Office Mat·ket Summa1J' - 61 PRUDENTIAL Compiled by Lee &Associates SOUTHWEST REALTY BY DAVID HOFSTEDE and Grubb & Ellis. Experience and expertise propel this company to success. 67 NEWS IN BRIEF

Departments 4 COMMENTARY BY LYLE BRENNAN 74 TAX TIPS BY NEVADA CPAS Casualty losses may gain you a 8 FROM THE EDITOR • TALK • TALK BACK tax deduction. ~--~ 71 LIFESTYLES BY KATHLEEK FOLEY · t-~·w~- ~ 75 CUTTING EDGE BY RAl'liDALL P ITZ ~- - t ...., Basque Restaurants: The importance of a planned """~-~ -~- "-'":"-· ~.,..,_::...1. . __ r >/ Carson Valley Country Club; presence on the Internet. w--...... ~. .. ~ ·.:>.,., • ...,, Ormachea's Dinner House; The Star BUSINESS STRATEGIES BY GEORGE FULLER Queens ridge 76 29 EXECUTIVE PROFILE Negotiating from a position Page31 Tony Taormina: President of the Nevada of strength Associated General Contractors 94 NEVADA BRIEFS 31 AT THE TOP Queensridge: Gated community 89 PEOPLE ON THE MOVE features an aristocrati c European flair 96 MOVING TO NEVADA 72 SPEAKING FOR NEVADA BY DEAN HELLER Nevada - THE place to incorporate. 97 BUSINESS INDICATORS BY R. KEITH SC HWER

Inside Politics 73 INSIDE POLITICS BY TERRY MURPHY 98 COFFEE BREAK BY JOE MLlllCH Page 73 The South em Nevada growth issue. Getting al1ead by getting even

September 1997 • Nevada Business journal 7 From the Editor Talk Dear Editor;

DEFINING THE MASTER­ In the May 1997 issue of Nevada Business Journal, you ran a "brief' on page 59 titled "Nevada leads nation in personal income growth." PlANNED COMMUNITY The information is correct, though it has since been updated, but I was surprised to learn the source of it­ Master-planned communities rep- Arizona State University. Did you know there is an excellent, free source right here in Nevada? resent the overriding theme of this Such information is readily available from the Neva­ da State Data Center at the Nevada State Library and month's issue. Our editorial Archives. As the official source of Census Bureau data, the SDC receives all the Bureau's reports, press releas­ approach to the subject changed es, CDS and disks, decennial population and housing directions a number of times before information, population estimates and projections, eco­ nomic information, business patterns, and more. It we finally arrived at an outing that receives Bureau of Economic Analysis information including quarterly state personal income growth gave us a level of comfort. reports, from which ASU derived the data in brief. In· turn, the State Data Center freely distlibutes the infor­ The problem we grappled with was the very definition of mation, answers questions regarding Census data and a master-planned community, and which developments did provides free training sessions to assist the using com- • munity to learn what is available, how to find it and • or did not qualify. NBJ's research department gathered how to use it. The Nevada State Data Center homepage is available information on dozens of communities throughout the state at the website of the Nevada State Library and Archives at http://www.can.lib.nv.us. There you will learn more that claimed to be master-planned communities although about the SDC, the affiliate network in Nevada, and some were mobile home parks and small housing trac:ts. receive a quick look at statistics about the nations fastest growing state - Nevada. After consulting with a number of local agencies and Enclosed is the Nevada State Data Center brochure . and other information providing a snapshot of what is home builder associations, we adopted the definition most available here. Please share this with your editors and writers and encourage them to call Nevada's only offi­ commonly used by those in the know. For the purposes of cial source of Census statistics. this month's editorial feature, a master-planned communi- Thanks. I look forward to assisting you. ty is a development that files a master plan which includes Sincerely yours, off-site improvements, homes, businesses, retail facilities, Linda Lee Nary Nevada State Data Center Librarian parks, schools and community facilities (such as libraries) within the development. Talk Back However, it should be pointed out that Nevada has a Dear Linda, number of large developments not covered in this issue that Thanks for writing and pointing out the services pro­ offer many of the same amenities found in master-planned vided by the Nevada State Data Center. Nevada Busi­ ness Journal's editorial department will utilize the communities. infonnation compiled by the Center as I'm sure will a number of our readers. (Note to readers: The Center is located in Carson City and can be reached by calling - Ed. 702-687-8311 ).

-Ed. COMMENTS? e-mail: [email protected]

8 '(evada Business journal • September 1997 ~~1 The Nevada (ommission on ~conomic Development Governor'~ konomic proudly presents Development

Network with statewide business professionals and obtain business information that can help you gain the leading edge in your field.

November 12-14 CAESARS PAlACE Las Vegas, Nevada

Sharpen Your Competitive Edge Business tools to be presented at this conference include • Attending the Governor's Roundtable Discussion • Gaining business start-up information (i.e. licensing) • Learning the well kept secrets on tax advantages and incentives • .Exploring the capitalization programs available • Meeting with bankers and SBA lenders • Enjoying a diverse networking environment • And much, much more ...

Contact the Nevada Commission on Economic Development to obtain conference information on • Corporate Sponsorship Opportunities • General Attendance/Registration • Hospitality Suites • Convention and Seminar Package • Exhibiting Space

Nevada Commission on konomic Development 5151 S. Carson St. • Carson City, NV 89701-6650 Phone: 702.687.4325 • Fax: 702.687.4450 E-mail: [email protected] "\Our life on the waterfront is waiting. (Eme, however, will not) The only true lake&om homesites in Southern Ievada are now exclusively offered - and yours could include a golf membership.

Discover the unlirnited lifesryle oppor­ - You'll expl ore fomeLago, where plans I ..,. ', tLmities oFan exclusive water&om property on the lake's north shores include a second at Lake Las Vegas Resort - available w ~ -~- : : --' Nicklaus-designed course, an elegant you now. Explore the private residential ~· \'. ~r. ., ' H yatt Regency Hotel, the proposed community oF SouthShore, a rare \~ S it to ·- Grand Bay H otel and a Future Grand the :M editerranean. Here you will suoll Bay Resort offering unmatched luxury along neighborhoods \\~th names like J\fonaco, Marseilles, The planned Village at MomeLago will Feature a world ­ Biarritz, Siena Capri and Bella Viveme, where homes rise class spa, old world shopping plazas, waterFront gourmet grandly on terraced hillsides and oiler restaurants, cobblestone pathways, gondolas sweeping views oF our private 3zo-acre and romantic outdoor cafes. man-made lake. IF yo ur lifestyle fits our destiny, You'll play the onl)' jack ~icklaus­ your time is now. And iF the destiny designed signature golF course in Southern of yo ur dreams includes a lakeFront lot, ~evada - che exclusive SomhShore Golf remember: time won't wail. Club. Right now, specific lake&om homesites include exclusive memberships tO this private club. --=L:..=..:::..=....:-=--c:==:=::=':"::-=--=-"---=-=--=---

HENDERS O '· NEVADA Co m e S h are Our De s tin y ~o~ SouthShore waterfront estate homesites from $795 ,000 CHAJ..l.ENGE" @ ":i-- SouthShore custom homesites from $255,000 • Courtyard Villas from the mid $500,000s = Take US 95 South to Henderson, exit Lake Mead Drive, left (East) 6.5 miles • Sales Office: 564-1600, ext. 345 • 1-800-564-1603, ext. 345

(NAV970113) Obtain the Property Report or its equivalent, required by Federal Law or State Law and read it before signing anything. No Federal or State Agency has judged the merits or value, if any, of this property. Offered by Lake at Las Vegas Joint Venture. www.lakelasvegas.com Broker Participation Welcome TF~~nEiin~~teward evermere inney~tive ~ amenities, pl~nned . Eefl_)munities Eentfnue-te: '€r~ate :vatu ~ fer hem:eewners ~ :~· i.

BY RJ~ A. ll~:..HENI?RIX ~ !'

he Master Planned Community of the potential benefits it holds for the of our land exchange will allow us to (MPC), pioneered several decades entire community," he continued. Under transfer to public stewardship fragile Lake 1r. . ago, caught on like wildfire and BLM's transfer guidelines, property Tahoe property as well as the Warm became more than a developer's dream to deemed environmentally sensitive may be Springs site in Clark County." build more homes. The merging of recre­ exchanged for non-sensitive land. ot only will Nevada benefit ecologi­ ational facilities and grand amenities in "It's important to recognize the other cally from this exchange, but the econom­ MPCs soon became the favorite pitch of side of the exchange," said Scott Higgin­ ic impact of Del Webb's proposed MPC in builders and developers. son, vice president of government and Las 'Vegas could be substantial. Del public affairs for Del Webb. "We are Webb's Sun City Summerlin and Sun City Bel Webb thrilled to be able to rum over environ­ MacDonald Ranch have contributed mil­ OJ] owever, there was an added plus for mentally sensitive lands to further protect lions of dollars to Southern evada's eco­ ITll the homebuyer. Homes in MPCs the long-term future of the Stillwater nomic base through employment, con­ maintained continuity of value due large­ ational Wildlife Range. The next phase struction earnings, taxes and various fees. ly to the commitment of developers and their continued obligation to quality. On July 29, 1997, that commitment again became visible to the public when the Bureau of Land Management final­ ized the first phase of a land exchange of approximately 900 acres with the Del Webb Corporation for a new MPC development in the southern end of the Las Vegas Valley. "We're extremely pleased to take this first step in securing Del Webb's future in Southern Nevada," said Frank Pankratz, Above: Del Webb 's holdings in the fragile Stillwater Wildlife Refuge were recently traded senior vice president and general man­ to the ELM in exchange for property on the southern end of the Las Vegas Valley. ager. "It's a tremendous thrill to be Background at top: Sun City at Summerlin was Del Webb 's first planned community in involved in a project of this scale because Southern Nevada. BACKG ROUND PHOTO BY OPULENC E STUDIOS, INC.

September 1997 • Nerada Busi ness journal II 100 miles. And the Summerlin Communi­ ty Center is where it all comes together for the homeowner. The center coordinates a network of clubs, events, programs and activities for every age and every interest, connecting programs and people. Amenities are central to the consumers affinity for MPCs. From walking trails to wildlife sanctuaries, most take advantage of natural surroundings and complement ~ themes by integrating into rather than OJ :IJc adding on. Pristine areas have been (/) (/) s: enhanced with bike trails, streams and >z ponds and greenbelts. Del Webb plans to exchange environmentally sensitive land in Kings Canyon near Lake Tahoe for additional developable BLM land in Southern Nevada. Maintainin~ Value (f3hl ne thing is certain. The design of This new Del Webb MPC will include else," reads the advertisement for Sum­ ~ MPCs attract buyers to a particular 12,400 homes. The plan calls for retail merlin in the local newspaper. Parks fea­ function or element of the project. Quali­ and community facilities, worship sites ture picnic and children's play areas, and ty of homes, once the sole criteria of own­ and a middle school. It is estimated the a library and performing arts center offer ership, is now solidly combined with pre­ project will create more than $700 million such cultural activities as storytelling, purchase, post-purpose land use. Buyers • in construction earnings and generate art exhibits and on-stage productions today want the "knowledge their commu- • nearly $212 million in property taxes. throughout the year. Indeed, such ameni­ nity wi ll be seen as, [and in fact] will be Over the build-out phase of 13 to 15 ties enhance property values over time. valued at what they want and expect at years, Clark County School District will Summerlin has more public, private and any point in time," said Jerry Helton, pres­ receive approximately $153 million in parochial schools than any other commu­ ident of Development Consultants, a Las fees and taxes. Del Webb will also donate nity in Las Vegas. Medical centers in Vegas firm specializing in MPC project a 20-acre school site and an estimated Summerlin employ more than 100 physi­ management. This is consistent with the $1.6 million in off-site improvements. cians, including board certified M.D.s in success of MPCs, and is built into the "Builders are somewhat hesitant to 15 specialties. There is an outpatient cen­ developer-builder relationship. develop large properties because of the ter, urgent care center, cancer and breast Yet the homebuyer's perception of good cyclical nature of the housing market. center providing acute, sub-acute and value also includes such things as low However, Southern Nevada's growth is rehabilitative services. risk, retained property value, security and showing no signs of abating," says The Summerlin Trail is continuous, safety. In Las Vegas, preferred builder Pankratz. "This new development will winding through all the villages in the programs, those assuring good value, tie allow us to maintain our place among the community. It will eventually extend for the marriage of the builder and the devel- valley's leading homebuilders and will sustain the economic benefits our devel­ opments bring to the entire community." If builders are hesitant, it certainly is not apparent in La·s Vegas. Developments within communities continue to sprawl, and the amenities simply get better.

leaain~ the Natian fC:> ummerlin, the number one selling ;;;}) MPC in America, spans 22,500 acres, designed in villages of 1,000 homes each. The community offers the best of two worlds: the amenities and a lifestyle pro­ vided by the Summerlin master plan. Summerlin provides "a breathtakingly beautiful setting," said Summerlin divi­ sion President Dan Van Epp. Th e massive Summerlin masTer-planned community introduced the village concepT To "Now you won't have to look anywhere residential development in Southem Nevada. Pictured here is The Hills at Summerlin.

12 'ievada Business journal • September 199i LOOK WHO'S READING THE NEVADA BUSINESS jOURNAL

''As incoming chairman of the Las Vegas Chamber "The Nevada Business journal is a tremendous of Commerce, I read the Nevada Business journal to source of information for Nevada's growing busi­ think ahead on issues of common concern that ness community. As our Silver State continues to affect us as we plan for the future. The NBj has the boom, the leading edge data provided by the NBj 'right stuff', assisting with the hard decisions neces­ will be an invaluable resource to all new entrepre­ sary for short- and long-term strategic plans for the neurs. A key ingredient to successful business continued favorable development of Las Vegas. " development and a diverse business community is keeping all businesses in the same loop. The NBj E. Edward Crispell fulfills this role. I look forward to the continued General Manager success of the NBj and know that they will be Imperial Palace instrumental in keeping evada's business com­ munity on the right track inro the 21st century." "I rely on the Nevada Business journal for its in-depth business profiles and for information Senator Harry Reid on statewide business trends and issues." "The Nevada Business journal's new expanded for-. Dr. James V. Taranik mat provides me with a timely, accurate portrayal • President of statewide political and economic events, and Desert Research Institute keeps me informed of people who are leading their respective industries and promoting economic growth in their area." ·

"There's Nevada- and then there's the rest of Terry Wright America. owhere else is as entrepreneurial, President/CEO dynamic or trend setting- whether you're talking evada Tide Company education, business, government or growth. What­ ever new ground Nevada is breaking will impact on "Congratulations on the production of an our­ what we reach at CCSN. And what we teach standing publication which enlightens and pro­ impacts on Nevada's economic development and mores the good things about our community. our quality of life. To keep pace with this vibrant It is vis ually attractive, easy to read, crisp, concise, state, I read the Nevada Business journal." and informative. Your focus on many different issues makes for Dr. Richard Moore lively and interesting reading. I look forward to President receiving my copy each issue. " Community College of Southern evada Dale E. Lay Vice President "As a leading real estate developer in the fastest Martin-Harris Construction growing state, I commend the NBj for illustrating a clear picture and for providing substantial infor­ "The Nevada Business journal is a very compre­ mation about rhe real estate industry, the economi­ hensive magazine-I thoroughly enjoy it!" cal advantages it presents, and rhe unprecedented growth we are experiencing." Mary Kincaid Clark County Commissioner Peter M. Thomas Managing Partner Thomas & Mack Company

"First Security Bank of evada has been doing "The Nevada Business journal has been a great business with the Nevada Business journal for sev­ resource for presentations- it conveys factual infor­ eral years. They are very professional in their mation on issues of great importance such as Neva­ approach and objective in their reporting. The da's accelerated growth and robust economy. NBj is certainly informative and is very beneficial I thoroughly enjoy reading this monthly publica­ in reaching our target audience of commercial tion from cover to cover." business owners."

Elaina Blake Russ Petersen President Senior Vice President Blake and Associates First Security Bank of Nevada

FOR SUBSCRIPTION AND AD RATES CALL TODAY, 1 (800) 242-0164. off as a true resort," he continued. Resorts, however, need hotels to be complete, and Lake Las Vegas has teamed with Hyatt­ Regency and Grand Bay Hotels for the development of a number of resort proper­ ties planned for the community. MonteLago, when completed will have six resort hotels, three championship golf courses, a spa, tennis facilities and a Mediterranean-themed commercial vil­ lage with restaurants. Former Henderson Mayor Robert Groesbeck commented, "Lake Las Vegas Resort is the next step in the creation of what will soon be recognized globally as The Summerlin Trail winds through the community interconnect neighborhoods and villages. the ultimate destination resort." When complete, the trail system will ultimately extend over 100 miles. 9esert Shares oper to the quality of the amenities. Lake Las Vegas \\!A\!/ hat many consider unique in MPC Homebuyers perceive MPCs as having the I!/ I!/ development is also among the commitment, the vision and the long-term fM n extension of the best Las Vegas has oldest. Developed by Hal Ober in 1980, plans in place to enhance community val­ n to offer is the lush and lavish arena Desert Shores originated the centerpiece ues into the future. called Lake Las Vegas. With amenities lake concept in Las Vegas. Amenities are high on the sati sfaction equaled by few, Lake Las Vegas is situat­ Desert Shores, off Buffalo betweeH list of homeowners in MPCs. Not only do ed 17 miles southeast of Las Vegas in Cheyenne and Lake Mead, has five miles residents want satisfaction, they want Henderson, and offers lakefront living in of shoreline, and four man-made lakes everything at their fingertips - and they the Nevada desert. extending over 60 surface acres. Stocked want the best. According to Helton, "The Lake Las Vegas is a "living lake with its with catfish, bass and blue-gill the lake more you keep your word [in develop­ own ecosystem," replies Sherry O'Boyle, provides excellent fishing for 3,000 home­ ment] , the better the project will be." vice president of marketing, when asked owners. Boating is restricted to crafts Dennis Smith, president of Home about the body of water at the heari of the powered by electric motor or hand. Builders Research, Inc., a Las Vegas com­ community. "There is nothing quite like it At Desert Shores, "We will continue to pany th at tracks the homebuilding market, anywhere on earth." Stocked with game maintain the integrity of quality and says the real value of a master-planned fish such as rainbow trout and large­ value," said Judy Farrah, general manager community is the protection afforded the mouth bass for residents who enjoy sport of Desert Shores Community Association, buyer by the CC&Rs. "The best thing to fi shing, the lake is cared for by a full-time adding "that our most popular amenity is come out of MPCs is the property value limnologist and a staff of seven. a 200,000-gallon swimming pool sur­ control," he said. Lake Las Vegas has been a long time in rounded by a sandy beach, and sprawling corning. In 1966 the Colorado River Com­ over 4,000 square feet of space." mission approved water for a resort pro­ ject proposed by Las Vegas actor and Rhedes Ran€h hotelier, J. Carlton Adair. Now, the $3 .8 t?X\ ne of the most common central billion, 2,245-acre development boasts a ~ scenic elements used in MPCs is the 320-acre lake, an 18-hole Jack Nicklaus golf course. Virtually all master plans fea­ signature golf course and a custom-home ture at least one upscale neighborhood community with estates ranging in price surrounding a golf course where home­ from $720,000 to $2,000,000. owners enjoy the vistas afforded by "People really look for things that are sweeping fairways , lush landscaping and contradictions in nature," says Ron Boed­ sparkling water elements. deker, chairman, Transcontinental Corpo­ "No straight lines, undulating and excit­ ration, and co-developer of the lake. ing," is how Jeff Thompson, project man­ "They look for the lush and heavy land­ ager for Rhodes Ranch in Las Vegas scaping, yet they don't want it to rain describes the Rhodes Ranch golf course. Opposite the SouthShores custom home while they are there. That's why they'll "We are carving the course out of the community, Lake Las Vegas ' north shore is come here [Lake Las Vegas] . They Jove it desert floor," he says. "When you look at the venue for a world class destination because it is sunny and warm and beauti­ the desert you will see a lush landscape, resort currently under development. ful. But it takes the landscaping to set it just like Hawaii."

14 Nevada Business journal • September 1997 Fairways sweep from deep canyons through canopies of fragrant pines. Elevated tees unveJ views to majestic Mt. Rose. You could be nowhere but t~~ private new mountain community of Montreu.-x, where the area's only Jack N icklaus signature course is providing m embers a rare glimpse into the nature of Tahoe - earning it a place among Golf Magazine's top 20 communities.

To learn more about Montreux' s membership and residential opportunities, visit our new Welcome Center or call (888) 566-9444. ow, the home of the Golden Bear can be yours for a lifetime.

A 16475 Bordeaux Drive, Reno, f V 89511. Homesites from the $150,000's to over $600,000. excellence, in partnership with Forest City ages family involvement. We've devel­ Enterprises and Terry Johnston. oped a way of life, and have become an Seven Hills, located in the foothills of integral part of the city of Henderson." the Black Mountain Range, offers cus­ The original Green Valley MPC, to the tom-home sites on the golf course in north of Green Vall ey Ranch, provides Rapallo Custom Estates that range in size more shopping, diriing and entertainment from one-third to over one-half acre. than any other MPC in Southern Nevada, A number of builders are also display­ and according to Olson "There is whole­ ing models at Seven Hills, offering home­ some fun and entertainment for every buyers a wide selection of production member of the family."

0 home neighborhoods to choose from. Green Valley Ranch, with palm-lined c r" Many feature views of the valley, neigh­ entrances, parks and trails, and gateway m z 0 boring mountains, or greenbelts that pavilions gives an added dimension to the m ~ sweep through the MPC. The distinctive lofty amenities homebuyers seek. design requirements at Seven Hills dictate The MPC has 19 neighborhoods with ~-~~~-~ that homes follow an Italian Renaissance homes ranging in price from the low Desert Shores- pioneered use of the man- 0z architectural style. $100,000 range. Olson informs prospec­ made lake as a community centerpiece. "Seven Hills is destined to become one tive bu yers that although Green Valley of the great places to live in Las Vegas," Ranch has the look and feel of an expen­ Rhodes Ranch golf course designer, said Bryan Ashbaugh, CEO, Street of sive MPC, many of the homes are priced Ted Robinson, an internationally known Dreams, a marketing arm of Seven Hills. to reach-first time buyers. · golf course architect, has designed over The goal of American Nevada Corpora-' 170 golf courses. This course will be dis­ Green Valley & tion at Green Valley and Green Vallej tinguish by its tropical theme using nearly Green Valley Ran€h Ranch, is to provide homeowners with 3,000 trees of five species. There will also convenient access to needed goods and be a 13,000-square-foot practice putting fC_ reen Valley and Green Valley Ranch services. Recently opened, one such green and drivi ng range. \QJ are recognized nationally for excel­ example is Pebble Marketplace, a 20-acre, The clubhouse, on a Fran k Lloyd lence in pl anning. Top consultants from $ 12.2 million, 160,000-square-foot facili­ Wright theme, will also be available for every aspect <;>f the design in Green Valley ty with a variety of retail stores, restau­ special events and private pat1ies. The contributed to the upscale community fe a­ rants and fu!J-service bank. course will be open to the public and is tures that set Green Valley apart from the A major attraction at the heart of the not intended for membership play, but typical development. Henderson MPC is the Fountain Court­ homeowners will enjoy privi leges not Again amenities become a popular yard at Green Valley Town Center. High­ available to the public. theme. Quality homes and future value lighting this 120,000-square-foot indoor­ Rhodes Ranch, nearing phase-one com­ become apparent here. Speaking of outdoor mall is an interactive dancing pletion in October, 1997, sprawls over amenities, Dave Olson, senior vice presi­ water fountain. The Town Center also fea­ 1,300 acres, and has plans fo r 7,000 dent of marketing at American Nevada tures a $4.5 million United Artists theater, homesites, a small retail center and a loop Corporation, says "Our most populat· is a $5 million theme park, an indoor chil­ road lined with palm trees. Located south­ the parks and trails system, which encour- dren's playland and a bevy of retail west of Las Vegas, at Warmsp1ings and Durango, Rhodes Ranch bills itself as a golf course community. Seven Hills [Th eveloping lofty amenities, a competi­ !W tive structure of MPCs, is not left to chance, or amateurs. At Seven Hills MPC, the par-72 championship golf course was 0 designed by Rees Jones, an award­ c "r wi nning architect who won Golf World's mz 0 Golf Architect of the Year in 1995. m ~ To further enhance the appeal of Seven c o0 · Hills, an amphitheater overlooks the Las !Jl z Vegas skyli ne. Seven Hills is being devel­ 0 oped by American Nevada Corporation, a prestigious developer with a reputation for The Legacy Golf Course winds th rough exclusive Green Valley custom-home neighborhoods.

16 1ievada Business Journal • September 1997 amenities, shops and restaurants. In addi­ tion, Green Valley Town Center will soon offer the services of two Marriott hotels. Scheduled to open in 1998, Parkway Medical Plaza, at the northwest comer of Lake Mead and Green Valley Parkway, will provide area residents with easy access to quality medical care. Comprised of a partnership of St. Rose Dominican Entryway to the forested hills at St. James's Village in Reno Hospital, American Nevada Corporation, and several area physicians, the $15 mil­ include temporal identification of the Deuble Biamena RanEh lion, three-story building will have an out­ location by type and size of certain provi­ patient medical facility on the first floor sions of the project including parks, fi0.. nother MPC created from a private and physicians offices on the upper levels. schools and libraries. f!=¥:. historic ranch is Double Diamond Services will include ambulatory care, Although the Reno code is currently Ranch. Developed and designed by outpatient surgery, women's care, physi­ undergoing major revisions which may Double Diamond Homes, this master cal therapy and diagnostics. Physicians identify it more closely with the Las Vegas plan currently offers 3,800 production will offer services in varying specialties. code, Dondero explains that such differ­ and semi-custom single-family homes ences throughout the state accounts for the contained in six neighborhood villages in Defining MP€s general misperception that all develop­ its first community phase. \\/A\!/ hile pursuing a common goal to ments are master-planned communities. Each new home village· is linked by \!/ \!/ provide well-designed value, the Reno currently boasts a number of pedestrian parkways and bike trails to , planned community concept can and does MPCs in various stages of planning business,jshopping, schools, parks, med­ have differing definitions and criteria and/or development. ical and entertainment centers. The com­ depending upon region or municipality. munity features a 28-acre man-made lake According to Gloria Dondero, associate €aughlin RanEh with private fishing club, 26 miles of bike planner for the city of Reno, planned E§1 erhaps the MPC with the most history and pedestrian trails, and sites for three communities in Reno are referred to as U in Nevada is Caughlin Ranch. Locat­ elementary schools and a junior high "planned unit developments" (PUDs), and ed in the foothills southwest of Reno, the school. Washoe Health Systems is con­ are designed historically for mi xed resi­ land on which this development now structing a 300-bed hospital and medical dential, retail and commercial use having resides dates back to the first settlers of offices at the community. a minimum number of fi ve residential the Truckee Valley, and has remained in Future plans call for six additional units. Reno also defines a "specific the Caughlin family for five generations. phases at Double Diamond Ranch, each planned district" which does not require Initiated in the early 1980s, Caughlin characterized by six distinct vi llages. p,_;,=1 .%•,;,~ 0 \!N Io..r t,w C&\.W.WU','i!.;.!"J ' ,;s pl.r0'­ In Southern Nevada, the Clark County offers a suburban lifestyle enhanced with jected to take seven to lO years. code referencing master plans, or major parks, greenbelts and a bike trail. Homes developments, applies to any development range in price from $ 130,000 to $1 mil­ Wingfield Springs project covering, (under certain condi­ lion custom estates. Amenities include a nn the center of Spanish Springs Valley, tions and permit requests) 300 acres to shopping center, commercial center, Unorthea st of Reno/Sparks, Wingfield 700 acres or more. Other requirements health club, amphitheater and schools. Springs is taking shape. This 1,300-acre golf course community features a 27-hole championship golf course designed by Robert Trent Jones and a state-of-the-art golf school. Traversing some of the most scenic property in the region, the develop­ ment features two lakes fed by seven nat­ ural warm springs and abundant wetlands. Loeb Enterprises, developers of ­ field Springs, has designed a community that will ultimately include over 30 dis­ tinct neighborhoods connected by one central theme - a sense of small-town community. Homes will range in price from $150,000 to custom estates valued at Wingfield Springs, northeast of Reno, offers warm springs, lakes and championship golf. over $ 1 million. Continued on page 21

September 199i • !ievada Busin ess Journal 17 The healthcare plan that car about you 24 hours a day, 7 days a week. Call 1221-1000 1 Las Vegas 1333-91911 Reno ADVERTOR I AL

As one of the nation's top-selling Corporation. "Designed with it will offer some of the most master-planned communities, convenience in mind, The Home­ spectacular views in the community Summerlin continues to break new walk makes it possible to see every and provide residents with the ground- both literally and model home in the village without benefits of living closer to the figuratively. This ye at~ having to drive from mountains," Van Epp said. Summerlin expanded neighborhood to As in all other Summerlin into the southem and neighborhood." villages, amemties will play an westem reaches of its Summerlin's most important role within The Willows boundaries; the home westerly village, The and The Arbors. The Willows buying experience Arbors, is also taking Village features a resort-style was redesigned with shape on much of the swimming pool which is already a unique model home community's most proving popular with residents with complex in The 'elevated locations. its beach entrance and two water Willows Village; and According to slides. A 10-acr e multi-purpose the community Dave Weide, sports park with baseball and soccer continues to professor of geology field-s is under construction adjacent strengthen its already at UNLV, the highest to The Willows Home Finding impressive social The Tournament Players Club at point of elevation Center - Summerlin's second such infrastructure. The Canyons is one of Nevada's within The Arbors facility, which also doubles as a only two TPC courses, both of Opening up which are located in Summerlin. Village is more than community center. Summerlin's 70 feet higher than Within The Arbors, the emphasis development in the southwestem the elevation at the top of the is on sports with the consttuction of region of the Las Vegas Valley is The Stratosphere Tower. "The elevation an 18-acre sports park located Willows Village, which attracted in the northwest comer more than 5,000 visitors during its of The Arbors Village is grand opening weekend in July. A approximately 3,245 landmark village for Summerlin, The feet above sea level, Willows features The Homewalk, a while the elevation street with 18 model homes by four at the top of the different builders. Stratosphere is 3, 172." "The Willows brings a shopping " ot only will mall mentality to home buying," said The Arbors extend Dan Van Epp, president, Summerlin Summerlin to its More than 2,000 children are currently playing on Division, The Howard Hughes westemmost boundary, little league teams within Summerlin. SUMMERLIN (continued) more than a dozen clubs and planned villages upon the an equal number of classes community's projected build-out organized exclusively for in 2015. them by the community Designed as a total community, association. They also enjoy a Summerlin is currently home to two full calendar of social events TPC golf courses, a dozen public or and seasonal celebrations - private schools, five major parks, the many of which have become Summerlin Trail, business parks, holiday traditions for shopping centers, four custom home Summerlin families. In neighborhoods, two medical centers, addition, the community has including a 149-bed hospital established a non-profit opening this fall and more than 160 organization, The Summerlin model homes in more than 40 Children's Fmum, which neighborhoods. promotes leaming Summerlin and child-miented has ranked as Summerlin Sam, the community's new mascot, is adored by "kids" of all ages. programs within one of the the community. nation's top­ adjacent to the 42-acre campus of "There's a real spirit selling master­ Palo Verde High School. The high and pride of community planned school's athletic facilities , which that exists here," said communities include a football field, soccer field , Jacque Coronado, a long­ by Arthur baseball field , softball field, eight time Summerlin resident. Andersen Real tennis courts and six outdoor "The events, activities Estate Services basketball courts, will be and programs which we Group and incorporated into the sports enjoy are like frosting on Robert Charles complex, which is being designed the cake which makes Lesser since and constructed by the City of the Summerlin lifestyle 1992 -less Las Vegas, Clark County School ttUly memorable." than two years

District and the Summerlin Situated along Th e Willows swimming pool after initial Division of The Howard Hughes the westem tim of the features h.vo water slides. development Corporation. Las Vegas Valley, began. Facilities within The Arbors Park Summerlin is quickly growing into According to Van Epp, it is most will include an Olympic-size its 22,500 acres. There are cunently fitting that in a city of instant wins swimming pool with locker facilities, nine villages in various stages of and losses, The Howard Hughes children's play area, picnic area, a development with a total of 30 Corporation has created an almost soccer field and two additional instant community with a softball fields. Two linear parks genuine neighborhood spirit. are also planned in the village. "Summerlin is poised for "While the amenities within success for decades to come," our new villages underscore said Van Epp. ''We understand our commitment to provfaing a tlwt doing thinga differently quality of life second-to-none and better will help Summerlin within Summerlin, the to maintain its status as one of development of social the nation's premiere master­ programming plays an equally planned communities, and, important role," said Van Epp. in tum, create a living Currently, Summerlin Members of the Summerlin Walking Club enjoy a brisk environment in which its residents are participating in morning walk along the Summerlin Trail. residents can thrive."

FOR MORE INFORMATION, CALL 791-4500 or 1-800-295-4554 ...... -- • Civil Engineering --~----- • Construction ----~- ~- -- PENTACORE ------Administration St. James's Villa§e ------Land Surveying /i0.. hallmark of many MPCs is to take /r-D. full advantage of the natural sur­ • Global Positioning roundings by integrating infras tructu re and homesites into the environment. St. • Geographical James's Village in Reno, for example, nes­ Information Systems tl es within 1,620 acres of wooded pines adj acent to the rim of Lake Tahoe. • Land Planning A gated community, St. James's Village maintains three sources of egress bounded ~~WY jff-OW • Landscape by private fo rest, streams, creeks and Architecture ponds. With build-out planned over the to-145~ next 10 years, St. James's expects to • ADA Consulting release 552 home sites ranging in lot size ~ (U£/JC ~in 1.9.90. • Measurement from one to fi ve acres, and costing from Technologies $100,000 to $500,000 each. OWe ~ ancl value Developers have plans for a 350-room • Water Ventures destination confe rence center and resort, ~ ty-w.;t ancfjfMd in WY . Inter national near U.S . 395, where a freeway inter­ change has been planned. At St. James's Village, there will be an 6763 W. Charleston Blvd. · Las Vegas, NV 89102 • (702) 258-0115 ·Fax 258-4956 18-hole Tom Fazio designed golf course, Las Vegas Mesquite Phoenix Laguna Hills Philippines and a 20-acre equ estrian academy with easement into Toiyabe Nati onal Forest which will provide unlimited experi ences within a natural setting for both man and horse. A seven- acre shopping center near the resort is also plan ned. Ran€harrah [ffi ecause the valley fl oor in Reno is IJ2J narrower with less available land mass, developments here must economi ze n and thus are less sprawling th an their Las Vegas counterparts. Yet, diverse locati ons for MPCs continue to obtain approval. Rancharrah, originall y William Har­ rah's ranch off Talbot Lane and South Vir­ at. ginia, just east of Windy Hill, has plans to build 250 estate homes on sites ranging up to one-acre lots. An equestrian center and We're committed to making government guaranteed loan programs work for riding facility, already complete, may you. So, you get the benefit of the lower interest rates these programs offer. become public in the future. The property, Why do you need a loan? Commercial real estate, construction, equipment with a bike trail and park, plans a 1.9-acre purchase, business acquisition? commercial center that will house John Speed, fle xibi li ty and even creativity. That's what you can expect from us. Han·ah's film-making studio. Because we focus only on government guaranteed loans, you'll work with experienced professionals at every step of the process. Full-service amenities are the main In Las Vegas, call Ken Mundt or attracti on of MPCs. Not only do home­ L'Donna York at 364-4506. SierraWest owners want safety and security in their In Reno, call Mike Schulewitch or BANK. community, they want the best value, the Lisa Handte at 829-0222 or toll-free SBA Lending Division best features and the best neighbors. Mas­ 1-888-751-8325. The Government Loan Experts ter-planned communities continue to G:r :;;.;;;; MemberFDIC Formerly Truckee River Busi ness Lending evolve to provide exactly that. • © 1997 Sierra West Bancorp

September 1997 • :\evada Busi ness journal 21 z r

((fSS - Located at the new Galleria at Sunset' mall in Henderson, WestPark Plaza Galleria, provides tenants with great visibility and

easy access fro m the freeway, Sunset Road and Stephanie Street.

fST HfT ICS - The project's modern design includes the extensive A Serving the West Valley: V WestPark Plaza Rainbow use of marble and glass, lush landscaping, dynamic entryway and WestPark Plaza Galiena unique architecture. ..1- GALL ERIA BLVD . MfNITifS - A generous tenant improvement package, abundant ~ GALLERIA MALL parking and high-tech security are just a few of the many features ~ t;; L______J of WestPark Plaza Galleria. E. SUNSET

W£STP/.\RI< PL/.\Zf.\ GALL£Rif.\ IS /.\LR£1.\0Y 50 P£RC£NT PR£-L£/.\S£0. M£01(/.\L /.\NO PROf£SSION/.\L SP/.\C£ IS CURR£NTLY AVAIL/.\BL£ ON 1.\ fiRST-COM£, fiRST-S£RV£ B/.\S IS. for leasing and Pu rchase Option information: LYLf BRfNNl\N & l\SSOCil\TfS (702) 592-4098 ~ (702) 731 -9007 One of the largest employers in Southern Nevada, Nellis AFB . makes substantial contributions to the regions economy

n its classrooms, pi lots receive ways, as well. When needed, the base dis­ advanced combat instruction. At its patches its firefighters and equipment to I bombing and gunnery ranges, they fires in the area, as well as its HH-60 heli­ polish their skills. Colonel Wi lliam copters to assist in rescue efforts. To date, Moran, vice-commander of the Air War­ Nellis rescuers have accomplished 19 fare Center at ellis Air Force Base, says saves and five assists in the Southwestern that the base's primary mission of training United States. air combatants is "vitally important to the Each year, Nellis personnel volunteer to defense of the United States" and that its help with the Special Olympics, which are foc us is on global mi li tary activities. To held at the base. Nellis security police Las Vegas, however, the base is also a sig­ support Las Vegas Metro in DARE - a nificant contributor to the economy and youth drug prevention program- and base other community interests. $63 million on contracts for commodities, volunteers part.icipate in golf and bowling In a valley of sprawling development services, range operation, and construc­ tournaments to benefit Opportunity Vil­ and a booming population, ellis AFB tion. Fifty-one percent was spent in the lage. In the spring, squadrons contribute ranks high in terms of physical size, Las Vegas area and 1.6 percent in other their labor and expertise to the "Christmas employees and budget. Eight miles north­ areas of the state. in April" home-refurbishing program, east of Las Vegas and adjacent to North Annual salaries for active duty person­ installing new flooring, bringing old Las Vegas, Nellis encompasses over nel, Air Force retirees and civilians total wiring up to code, adding paint and mak­ 11,000 acres. The base and its resuicted over $500 million. In addition to those ing repairs. This year, four squadrons ranges total nearly 5,200 square miles. who live in the area, personnel deployed refurbished four Las Vegas homes. Nellis is one of Southern Nevada's to ellis also contribute to the Las Vegas Led by the , Nellis largest employers, with a current work area economy. On an average day, Nellis supports an extensive environmental pro­ force of over 9,000 people. Of that num­ hosts around 900 military personnel who gram. In recent years, underground fuel ber, approximately 6,500 are military per­ spend an estimated 60 percent of their storage tanks have been moved above­ sonnel. Another 2,500 civilian workers per-diem locally, not including lodging. ground. Polluted sites have been closed fall into several categories: Department of During large exercises, up to 2,000 and cleaned, and contaminants have been Defense workers, non-appropriated funds deployed personnel train at Nellis, further removed from spill areas. The decontami­ workers, base exchange workers and con­ enhancing the economy. nated water provides supplemental irriga­ tracted personnel. In 1996 Nellis spent The base supports Las Vegas in other tion for the Nell is golf course.

September 1997 • :\evada Business journal 23 Nellis officials are committed to envi­ Red Flag exercises are designed to pro­ ronmental stewardship of the land they vide combat training exercises as close to use and have had to address issues con­ the real thing as possible. (f) cerning noise pollution, cultural arti­ ·:.-JJ facts,and wildlife. To ensure that housing The weapons school covers the entire "'JJ developments remain outside off-base air-to-air campaign. Graduates fill critical ~ areas with high noise levels, they maintain positions at their home bases and at com­ "'(f)z communication with Clark County plan­ mand headquarters. The school has been ~ ners. Noise is greatest north of Las Vegas, housed in the same facility for more than where pilots are training at the bombing 15 years, even though the school has air combat, which they would not feel to and gunnery ranges. Flight patterns have grown from four divisions to 11 divisions. the same degree in flight simulators. After been altered to avoid population centers Additions and alterations have helped to the Red Flag exercises, pilots and crew and other noise-sensitive areas. accommodate the increasing numbers. members are debriefed. The information At the ranges, Nellis officials have Besides its classroom instruction, is used to recreate the battle during taken steps to protect environmentally and ellis is renowned for its air combat exer­ debriefing, and pilots and crew members culturally sensitive areas. Anasazi pic­ cises - p~icularly Red Flag, featuring review their performance. tographs and petroglyphs are cataloged on what Colonel Moran calls "the most real­ Nellis instructors are intolerant of a database for historical preservation. istic combat environment we can create." undisciplined behavior in combat pilots Likewise, bat habitats have been identi­ Red Flag was developed in the rnid-1970s because erTors can cost lives. In fact, a fied as areas to avoid, and desert tortoises in response to "an unacceptable air-to-air pilot can be handed a ticket home for live safely within fences erected to keep loss ratio~ · The goal was, and is, to prepare committing a serious error. Due to the them out of target areas. In one area of the combat pilots for air warfare by offering complexity of the Red Flag exercises, ranges, wild mustangs nearly destroyed a an experience as close to the real thing as safety is of the utmost concern. Colonel spring outlet, so base workers built con­ humanly and technologically possible. Moran feels that the exercises are a crucial crete troughs, fed by the spring, from Four times a year for six weeks, Air aspect of combat training because, "You which the horses can drink. Force, avy, Marine Corps and ATO have to train the way you fight. forces gather at ellis. On the first day, "The ranges are an asset," he says. Top Gun & Red Flag participants receive briefings that cover all "They allow us to drop the full spectrum aspects of flying and fighting at Nellis. of live and inert munitions. Live (high he USAF "Top Gun" School at ellis The following day, pilots and crews fly explosive) weapons are used to ensure T maintains a primary mission to train over the bombing and gunnery ranges to maintainability, reliability and realism. air combatants to be peak performers. familiarize themselves with the terrain Timing is crucial, as weapons blast frag­ Pilots, weapon systems officers (WSO), and to identify environmentally and cul­ mentation patterns can cause aircraft dam­ and command and control, intelLigence, turally sensitive areas. Finally, for nine age." Forty-five percent of the Air Force's and space personnel undergo an intense days, crews are involved in aetial combat, live weapons used in training are dropped five-month curriculum. Instruction in­ frequently using live munitions. Many of at the Nellis ranges as well as 80 percent volves core academics followed by over the aircraft carry instrumentation pods of the live weapons used by Air Combat four months in a weapons-specific area. that send aerial engagement data to Command (7,000 live munitions a year). "We'll make an individual the expert in receivers on the ground. The information In the Las Vegas area, ellis officials must his or her particular weapons system," is then forwarded to Nellis, where it is stay abreast of development zoning in says Colonel Moran. "This is Ph.D.-level monitored for safety and taped for review. order to maintain safe buffer zones for the instruction in weapons and tactics, both The exercises are designed to help loading of live munitions. on the ground and in-flight." pilots learn to cope with the high stress of Continued on page 27

24 :>levada Business journal • September 1997 Corporate Advertorial it hard to

Publish your story in the Nevada Business journal!

SPECIAL OFFER! For a limited time, Nevada Business journal is offering one-page advertorials. The advertorials are printed on two sides, read like news articles, and are the perfect way to tell your story.

Choose NBJ as part of your advertising program and receive a full-page, four-color Advertorial, which features:

All the copywriting needed to tell your story.

Design and layout services you'll need to ensure your message is effective and eye-catching.

An on-site professional photo session to give your ad strong visual impact and your company the most effective visual image.

One complete set of color separations, custom-scanned to fit the specifications of your ad.

PLUS: 1,000 reprints of your advertorial to use as an extended marketing tool ; the perfect piece to leave with potential clients. This Corporate Package is offered at $3,995 A savings of over $2,500! If you would like two advertorials a year- we can offer them for $3,400 each­ a huge $6,500 savings.

Please call (702) 735-7003 in Southern Nevada or (702) 329-4200 in Northern Nevada and speak to a sales representative to guarantee your message is being heard by decision-makers throughout the state! .. He•s one of the 25 most influential people in America .. Time Magazine

5-9am Weekday mornings on

NEWS TALK USAF's newest fighter, the F-22 "Raptor"

21 st Century Flying Machines

he Air Force's mission is to maintain T air superiority and offensive capabil­ ities in order to defend the country well into the future. As such, it continues to introduce new weapons systems. While the B-52 and A-1 0 are still part of its ac­ tive inventory, 21st century combat pilots may see more action in a B-2 and F-22. The B-2 and F-22 use the latest Stealth technology to ensure survival in a combat environment. The high-tech B-2 bomber carries a pilot and a mission commander/ pilot, while the F-22 carries only a pilot. Testing of the newest fighter plane, the F-22 "Raptor," will soon begin at Edwards AFB in California. Around the tum of the century, Nellis will become home to the F-22. At that time, approximatey 350 peo­ ple will be added to the base. Existing buildings will undergo additions and alter­ ations, and a new maintenance facility and hangar will be built. Around 2005, a new division will be added to the Weapons School to support the F-22. The F-22 is an air superiority fighter that utilizes the newest Stealth technolo­ gy. It cruises at supersonic speed without afterburners and has both air-to-air and air-to-ground capabilities. In its weapons bays, the F-22 carries precision-guided weapons. Its technology is so advanced that Colonel Moran says it is "almost as close to a revolution as when we shifted from propeller to jet aircraft." Prestige for Las Vegas "My doctor says caffeine makes me tense ." ellis AFB is different from other N bases. Colonel Moran calls ellis and Las Vegas an unbeatable combination: "With Nellis and Las Vegas you get excitement. Nellis creates an exciting combat environment. Las Vegas creates an exciting entertainment venue." Las Vegas is known as the home of the Thunderbirds, the Air Force's demonstra­ tion team that serves as both a public rela­ tions and a recruiting event. As an exam-

September 1997 • Nevada Business journal 27 pie of the attention they generate, during hangar will be built there. The Air Forces' the Atlanta Olympics the Thunderbirds llth UAV squadron has been deployed to performed a flyby in their F- l6s with an the Bosnia area of operations since Sep­ estimated television audience of three bil­ tember, 1996, when it assumed control of lion people. The Thunderbirds perform 55 the Predator UAV from the Army. shows in the country each year. Because In many ways, day-to-day operations at they work six days a week, March through Nellis AFB resemble those of any busi­ November, the pilots and crew members ness. ellis has a mission statement and a rotate every two years so that each year hierarchical structure. It offers benefits half the team is new. and retirement to its employees, con­ tributes volunteers to community activi­ On the Horizon ties, and complies with existing environ­ n the next decade, construction at the mental laws. One of the biggest I base will continue. Current projects differences between Nellis AFB and a include a visiting airmen's dormitory, typical business is Nellis' product. Even phase two of new military family housing, in a city where the unusual has become several maintenance and operations facili­ commonplace, residents may be surprised ties, and a! terations to the fitness center. by a sight not even the gaming moguls can Following the ebbs and tides of global recreate. If they glance skyward in the politics, Nellis will continue to deploy The Thunderbirds USAF demonstration northeast part of the city, they may catch a personnel around the world. An average of team is based at Nellis. glimpse of ellis' premiere product - a 200 to 300 are deployed at any given time, 21st century air warrior, packaged in a with 1,600 total deployed worldwide tarian aid (building hospitals and schools, high-tech plane. annually. Currently, 263 persons are drilling wells, fixing water pumps, and so • deployed to a variety of locations. Mem­ on) in Guyana and throughout the U.S. Acknowledgments: Colonel William Moran, Vice­ bers of the 66th Rescue Squadron are in Last year, the first unmanned aerial Commande;. of the Air Wmfare Cemer; Mike and Turkey, and a small number vehicle (UAV) squadron flew at the Indian Estrada, Air Wmfare Center Public Affairs Chief remain involved in peacekeeping efforts Springs Air Force Auxili ary Field, under of Extemal Affairs; Master Sergeant James in Bosnia. Others are involved in humani- the control of Nellis AFB, and soon a new Brooks, Nellis Chief of Media Relations.

MAKE US YOUR ONE STOP SHOP FOR ALL OF YOUR MAIL PROCESSING NEEDS

c~ Computer Services - Data Entry- Conversion .- Merge Purge Duplication Elimination c~ Lists (Local, National, Regional) .- Business, Residential, Property and Political .- Postal Preparation and Presort Discounting c~ Address Standardization Zip +4 and Carrier Route .- Laser Personalization- Letters - Cards - Statements c~ Addressing- Ink Jet- Cheshire-Pressure c~ Intelligent Inserting- 9 by 12 Jumbo c~ Bursting - Folding - Tabbing - Collating

aasst-IE!t...l~ Sl.../S'7'"ei'T!!!!i 4395 S. Polaris Ave. • Las Vegas, Nevada 89103-4152 Phone: (702) 798-7999 • Fax: (702) 798-5502

28 Sel'ada Business journal • September 1997 EXECUT I VE PROFi l E

NEW AGC PRES IDENT TONY TAORMINA Education Key to Boosting Construction Careers

evada's general contractors will push another important goal for the organization Nfor stronger ties to the education com­ is to provide good membership services. munity in the 1997-98 school year and More th an 300 companies belong to the their new president, Tony Taormina, will evada Chapter, which is based in Reno. lead the way. Taormina, president/CEO of The chapter was founded in 1939, tak­ United Construction Company, has begun ing an active role in national and local con­ his new term as president of the evada struction i sues, such as joti site safety, Chapter of the Associated General Con­ training and legislative issues related to the ' tractors of America vowing to continue the industry. 1'he AGC has contributed its AGC tradition of solid service to the com­ expertise to many community projects and munity, with a keen foc us on education. "good neighbor services" ranging from "I don't care if it's kindergarten through donating labor and materials to communi­ 12th grade, or at the university level, we ty causes, to establishing a construction have to spread the word about the con­ education curriculum in conjunction with struction career opportunities and make the UNR Coll ege of Engineering. sure our schools' curriculum reflects the Taormina encourages students to plan a skills needed for our industry," he said. career in construction, but admits his Last year, construction proved to be one career was not the result of long-term pl an­ of Nevada's highest paying job sectors kind of approach we want to continue ning. "I never had a vision that I would be with solid growth - one out of fi ve new to use at the AGC." in the construction industry, it was just part jobs created in Washoe County in 1996 This approach has brought UCC a stable of our li ves and we all seemed to work was construction related. work force and repeat customers. through it," Taormina said. "The skills we need to stress include Taormina grew up in the construction "What I learned from my father was math, general science and good, old fash­ industry. Hi s father, Tony, moved from how to work, and how to be dependable. ioned work ethics," Taormina said. Sacramento, Calif. in 1960 to build homes The one thing we can do for our kids is to Taormina's United Construction Com­ in the Truckee Meadows for R.F. Sweets, teach them how to work, and take care of pany is one of Nevada's largest builders. and eventually started his own firm, T&K themselves and their families." UCC has built more than 15 million square Construction. Taormina worked summers Taormina and UCC have put action in feet of office, retail, public school and with his dad while going to school. these words as the "Partner in Educati on" manufacturing space since Taormina co­ After serving with the Army in Vietnam, for Brown Elementary School. Each year, founded the company with partner Taormina settled back into his father's the company hosts a career day, and many Michael Dermody in 1978. Back then, it construction business. He was involved in UCC employees talk about their respective was essentially a one-man operation; UCC major construction projects, working with careers. Students receive insights into such now has more than 75 employees. Meiser Enterprises and Reno America things as making and finishing concrete "The company was pretty much one Corp., before striking out on hi s own. blocks, backhoe excavation, roofing, soil guy. I was the guy who met the clients, did "I would have to say that UCC is a real conservation and erosion, design and the estimating and then became the project grassroots company, built on contacts installation, accounting and construction manager and superintendent," Taormina we've made over the years," Taormina work in general. said. "The UHC thing I've lccuHcJ i11 all saiJ. "Tltusc t:urHat: ls li ve antl tlie on good Even while working hard, Taormina these years is you can't do it by yourself customer relations." enjoys time off with his family. He has anymore. I learned the team approach Taormina brings thi s customer focus to been married to his wife, Beverly, for 25 works best at my company and that's the his role as AGC president. He believes years, and they have three children. •

September 1997 • Xevada Business journal 29 Jakin'• It I -

Is your target customer group elusive, hard to reach? Always moving, out having fun? Why not take your high impact ad to them? Don't hope they might see or hear your ad! AiM your message and take it where they live, work and play ... Even after dark.

Many Las Vegas businesses have AiM'd their message to the streets. The main reason is 'target marketing.' From daily route driving to special events, our AiM Mobiles take your message to your potential customers day and night. Fully customized vehicles are also available.

{ { L<\S VEGAS CHMiBER OF COMMERCE fREEMONT STREET EXPERIENCE "The ad looks fantastic and is a wonder­ "We felt it was a nice supplement to our ful source ofexposure for the Chamber existing advertising ... and a unique way in Las Vegas. " to get our message to the strip. " -Darla Pierce - Kim Baskas Marketing Manager Advertising Director J J

Call us now for a no obligation demonstration and find out how you can easily add FM radio sound to your high impact visual ad.

The Mobile Advertising Experts for Las Vegas Las Vegas Doesn't Stand Still, Why Should Your Ad? QUEENSRIDGE Gated community features· an aristocratic European flair

Poet's Park at Queensridge

or more than 20 years, the Peccole Wanda Peccole, Queensridge is the fulfill­ feet tall and weigh a combined four tons. FNevada Corp. (PNC) has committed ment of a long-held vision for Las Vegas. The sculptures, by world-renowned itself to building some of the most presti­ "Wanda likes classy things and she equestrian sculptor Snell Johnson are gious communities in Las Vegas, such as loves Europe," said PNC Chief Executive believed to be the largest bronze horses Canyon Gate and Peccole Ranch. Officer Larry Miller. "The name 'Queen­ ever cast in the United States. But nowhere is that commitment to sridge' means something. Because of that, Four well-known builders are partici­ quality better exemplified than at Queens­ we want to do our best to carry out Bill's pating in the initial development of ridge, PNC's crown jewel. With its views vision of a gated community with some­ Queensridge: Capital Pacific Homes, of Red Rock Canyon and the lights of thing for everybody." Christopher Homes, Pulte Homes and Downtown Las Vegas, and its lush land­ Queensridge features golf course view Trophy Homes. scaping and distinctive architecture, homes, custom lots from one-half acre to "A project like Queensridge takes guts," Queensridge is perhaps the most unique one and a half acres, three parks, a club Miller said. "It takes a huge amount of gated community in Southern Nevada. and fitness center and a guardhouse capital up front before you see a dime in For PNC Founder Bill Peccole and his staffed 24 hours a. day. Flanking the return. Nobody has done a development wife, PNC President and Chairwoman entrance a pair of bronze horses stand 17 like this since Spanish Trail, and the

September 1997 • Nevada Busi ness journal 31 Peccoles are trying to improve upon that." The community offers a host of ameni­ ties including Queensridge Club and Fit­ ness Center complete with health spa and state-of-the-art exercise equipment. Club members also have access to two champi­ onship tennis courts, an exercise pool, a recreational pool and two Jacuzzis. Club membership dues are included in the homeowner association fees. The center also includes a banquet While serving on the council, Bill met ­ Above: Wanda and Bill Peccole pose in facility that can accommodate 107 people, and eventually married - native Nevadan front of a massive bronze horse, one of a a media center, an activity center and a Wanda Lamb. In the succeeding 45 years, pair which flanks the main entrance to the fully-equipped kitchen that can be used the Peccoles have displayed a combina­ either by residents or caterers. tion of teamwork and shared business At the heart of the residential develop­ savvy uncommon for most couples. ments is Children's Park, comprised of "Bill has never backed off," Miller said. play areas, a basketball court, picnic "He believes if it's worth doing, you have benches and barbecue grills. to fight for it. The same philosophy A more intimate garden near the applies to Wanda. Until a couple of years entrance to Queensridge, Poet's Park, has ago, Bill, who is in his 80s, was still five seating areas with views of the lake putting in 10-hour days at the office, seven beyond. The areas are interconnected by a days a week. He always loved to work the series of decomposed granite pathways, land and real estate. Now we're all bene­ similar to those found in European gar­ fiting from the Peccole's work." dens, and have decorative light standards Queensridge is bordered by Hualapai illuminating the pathways. Way on the west, the Angel Park Golf estled amid the custom-home sites, Course on the north, Charleston Boule­ the View Park affords vistas of the moun­ vard on the south and Rampart Boulevard tains beyond and the golf course below. on the east. An information center at West The park features meandering tmf areas Charleston and Rampart offers informa­ and benches, with decorative wrought iron tion about the community, all four fencing providing security without inter­ builders and the custom lot program. • rupting views. Bill Peccole's vision of European-style splendor in Las Vegas began nearly a half­ century ago with a prescient - and fOitu­ itous - business decision. During his stint on the Las Vegas City Council, from 1949 to 1953, Bill exchanged 15,000 acres he owned near Lovelock for 3,000 acres in the desolate northwest area of the Las Vegas Valley. From the outset, he realized the barren stretch of Mojave Desert held promise for the future. "He knew almost 46 years ago that this would be a great piece of property in Las Vegas," said Miller. "In filing an exchange for the land, Bill beat Howard Hughes by 30 days."

32 >;evada Business jou rnal • September 1997 • Ul

CREATING PARADISE IN YOUR YARD How to hire the right landscape contractor to meet your needs

SENATE BILL 314 I New law affects homeowners associations and member homeowners

HOMESTEADING Protect your equity

NATURAL GAS COOLING Now available for commercial applications

SPONSORED BY Excellent, one-story, 156,225 sq. ft. facility with acreage • Conveniently located minutes to Hwy. 395 • 121.476 sq. ft. and 34,749 sq. ft. buildings available separately • 24' at peak ceiling heights in main building • 17,000 sq. ft. modern, air-conditioned office space • Ample truck loading • All public utilities II BINSWANGER 5690 DTC Boulevard, Suite 315, En glewood, CO 80111 303-779-4345 • Fax: 303-771-1824 _..-,I II E-mai l: binswang! po! info@attmai l. com CHESTERTON 160 Offices Wor ldwide Bl 'SWANGER http://www.cbbi.com 1:\'TERNATIONAL

# 1 GE Builder Distributor in the Southwest!

Las Vegas' Premiere Supplier to the Home Builder

Asko Dacor Viking Franke Hotpoint Sub-Zero Scotsman G E Monogram G E Appliances Fire Magic Barbeque Vtsit our beautiful Las Vegas Showroom: Jacuzzi Whirlpool Baths 4625 S. Procyon Ave., HomeStar Wiring Systems 798-6060 RCA Home Theatre Systems R & M Water Conditioning Products

34 Nevada Business journal • September l99i CREATING PARADISE IN YOUR YARD Selecting the right landscaping contractor can help you find that perfect outside look

by jennifer Robison

eightened new home they wanted to do and what construction across they thought I needed, rather • HNevada has led to J than asking for my ideas." a commensurate increase ''I'm delighted with how in landscaping contractors. my landscaping turned out. Consumers seeking to trans­ Choosing and hiring a land­ form barren dirt into an ap­ scaping contractor was a good pealing yard concept will find experience," Schaupp con­ they have virtually unlimited cluded. "I would tell others choices in landscapers. How that they can have a positive can property owners sort experience as well if they pre­ through such a variety of plan, have some idea of what options and be certain they've they like and don't like and selected the ideal landscaping select someone with expeti­ contractor for their needs? ence. There are a lot of com­ For Marilyn Schaupp, a Las panies out there who just want Vegas resident who initiated to slap something down and her landscaping contractor disappear. You need to shop search in April, the process around to find quality." began when she consulted According to Wise, the effec­ companies leaving information at her front Schaupp eventually selected Environmen­ tive landscaping contractor will prioritize door. "They' d see my unfinished lot, and tal Landscape Designs, Inc., after meeting saving clients' money and preventing them they'd leave flyers ," Schaupp explained. company CEO and President Maxine Wise at from making such mistakes as choosing "Some of them just rang the doorbell to talk a home show. Schaupp chose Environmental poorly-suited landscaping to their wants or to me directly." Landscape Designs, whose price fell some­ needs. However, as with any contracting Schaupp sought ideas and bids from where in between the extremes other con­ industry, consumers do need to look out for about nine contractors, and received price tractors quoted, because she felt most com­ businesses who fail to place their clients' quotes ranging from $3,500 to $20,000 for fortable with Wise's interest in listening to interests first. her 75-foot by 100-foot homesite. "It her needs and wants. The most basic step consumers can take became pretty apparent that there's a land­ "Finding a landscaping contractor who'll to protect themselves entails checking for scaper for every budget," she recalled. ''I'm listen to you is the most important thing, appropriate licensing through the Nevada glad I consulted as many as I did, because because you want to be able to express to State Contractors Board ((SCB) , as well as they all had very different ideas and price him or her the look you hope to achieve," contacting the Better Business Bureau to ranges. Some had concepts and bids that I she stated. "It was easy for me to tell which make sure a landscaping architect doesn't liked better than others, but that's why it's so contractors wouldn't listen to me - the ones have extensive or unresolved complaints essential to shop around." who came into my yard and told me what filed against him or her.

September 1997 • Nevada Business j ournal 35 As a result of the Las Vegas Valley Water District's water conservation campaign, many Southern Nevada residents are opting for i1·1·iga­ tion thrifty landscapes featuring drought tolerant plants. Photo courtesy Environmental Landscape Designs.

"Landscaping contractors should be able Zehnder after they moved to Las Vegas about the consumer, you know what your expecta­ to present potential customers with a card 18 months ago. "Since we were new in town, tions are in terms of budget and landscape bearing the name of their business and their we really didn't have any idea regarding who design," she noted. "Consumers with bud­ license number," Wise stated. Calling the was reputable," explained Zehnder, who gets are more apt to get what they want out NSCB can also reveal to a consumer whether also chose Environmental Landscape of the process. When someone has an idea the landscaper is current on insurance - a Designs. "Checking with the Better Business of the direction he or she wants to take with critical factor in protecting consumers Bureau is important, but just because a con­ a landscaping concept, it makes things easi­ should any accidents occur while contrac­ tractor doesn't have any complaints filed er for everyone. " tors, their subcontractors and employees against him or her doesn't mean he or she For those seeking landscaping for a new are working on-site. can give you the specific design you want. Go home, Zehnder and his wife found a unique While possessing a license to do business look at some of the contractor's previous solution for saving a little money during the often testifies to a contractor's commitment jobs to make sure you're not getting a cook­ process. "Our new home came with a land­ to sound business practices, Wise asserts ie-cutter designer who gives everyone the scaping package," he explained. "However, consumers can look for other hallmarks of same landscape. Consider quality, and not we wanted something that would set our the serious landscaping contractor. quantity. Is there artistic value to the work? home apart from the others in our neigh­ "If the landscaper has a showroom, office You need to ask yourself that, because that's borhood. When we decided that we or even a storefront - any place consumers what you're paying for." going to work with Environmental can go to meet with him or her- you can be Before beginning any extensive search for scape Designs, we talked to our builder a little more certain it's not a fly-by-night a landscaping architect, consumers also landscaping contractors. They gave us • organization," she explained. "Landscaping need to follow Schaupp's advice and deter­ cash value of their standard lands contractors should also be able to show you mine ahead of time what look they prefer, in package in the plant material that fit · a good portfolio of their work, and you must addition to what kind of maintenance they're Maxine's design for our yard. We were check any references they provide. " willing to expend on their yard. to save some money on plants that way.·· Checking references and past work Wise concurs. "You 're more likely to Mike Reisler, president of Lan proved especially important to Dan and Pam eliminate the possibility for mistakes if, as Designz, Inc. , notes that numerous so

36 'levada Business journal • September 199i exist for those seeking thoughts regarding "Co SUMERS NEED TO FIND SOME- but I will recommend to them that they not landscaping themes. "There are a lot of include it in the design," Wise noted. books out there you can search through for If you've been cru·eful about picking a ONE WHO UNDERSTANDS WHAT THE ideas," he said. "Southern Nevadans can landscaping ru·chitect who seems genuinely also visit the Desert Demonstration Gardens interested in working with your needs, you - sponsored by the Las Vegas Valley Water LOCAL ENVIROr ME T CA.!\1 SUPPORT. should expect quality customer service District - to gain a better understanding of throughout the landscaping process. "A what's possible in a desert environment." You DO 'T WANT TO SPEND good landscaping contractor will enjoy giv­ Once you know more about available ing customers that personalized attention," products and budgetary restrictions, you can $10,000 0 A LANDSCAPE AND Wise said. "There can be problems if a con­ concentrate on selecting a designer with tractor doesn't keep in touch to make sure whom you have a good rapport. According THE 1 HAVE IT DIE BECA SE IT everything is proceeding properly. You want to Wise, personalities play more of a role in a contractor who is out checking on your a positive landscape design outcome than WAS 'T WELL-SUITED TO REGIO AL job two to four times a day. " many people might think Wise also explained that problematic situ­ "A potential customer may like a contrac­ ations can emerge even when great cru·e has CLIMATE AND SOIL CO IDITIO S." tor's ideas, but if a personality clash exists, been taken in selecting a landscaper. What problems will emerge," she said. "As the \vill sepat·ate the quality contractor from the consumer, you should look for someone expensive altemative, but you need to think rest is the effort which he or she invests to who can read you and really understand about what will happen when your automat­ remedy a crisis. "Although subcontractors your needs. In some cases you may end up ic inigation system fails due to poor quality reflect upon the contractor,' problems can spending a little more at first , but you'll be or ineffective installation. " arise, " she stated. "A contractor's ability to surprised at how much money, time and The NSCB recommends careful attention rectify a situation depends on the degree to frustration you 'll save in the end by utilizing to the drawing up of a contract between which he or she is \villing to spend time and someone who clearly comprehends your landscaping contractor and consumer, effort to fix the problem. If you 've looked for lifestyle and landscaping needs." which can provide recourse if such catastro­ sincerity in your landscaping contractor As Schaupp sensed Wise's willingness to phes occur. Don 't allow work to commence from the beginning, then that sincerity 'vill listen, Zehnder asserts consumers should without making sure all details are in writing still be there if a problem needs to be pay careful attention to whether a landscap­ and both pat:tles have signed agreement. addressed quickly and effectively. er seems sincerely interested in their cus­ Also, remember not to sign any contract "As landscaping contractors, we're com­ tomers' needs and wants. unless you completely understand its lan­ ing into your domain and creating some­ "We talked to four landscaping contrac­ guage and agree to all its terms. tiling that should be a reflection of your per­ tors, and the philosophy we sensed the most Consumers must also consider whether a sonal tastes ," Wise concluded. "Make sure was, 'Here's my plan for your yard - take it contractor has an e:>.1ensive working fanill­ you can have a relationship extending or leave it,"' Zehnder remembered. "Make iarity with Nevada's environment and is beyond simple business transactions - your sure you have a good feeling about talking apprised of such issues as annual rainfall contractor should be able to get to know you with the landscaper. You can tell pretty and soil quality and content. and your lifestyle. You should be able to quickly whether the person is going to make "The desert, for exatnple, is not like any laugh with your contractor, to share your an extra effort to sense your needs. " other place in the country, and what works thoughts and feel comfortable with him or Before making your choice, be leery of well in other regions obviously may not do her. That's key to making sure you get the the contractor who asks for the entire sum well here," said Wise, a landscaping pres­ landscape design you want, not the one your of money to complete the work up front. ence in Las Vegas for nearly nine years. contractor wants. " "Contractors should always leave a balance "Consumers need to find someone who Dan Zehnder says he would recommend for consumers to pay when the work is com­ understands what their local environment hiring a landscaping contractor to any pleted to their satisfaction," Wise said. can support. You don't want to spend homeowner seeking a different look "It's a "Twenty-five percent is a reasonable balance $10,000 on a landscape and then have it die great option for someone who wants a for both tl1e consumer and the contractor." because it wasn't well-suited to regional unique landscaping design, but doesn't have Also a source for concern should be the climate and soil conditions." the time to find and coordinate the four or landscape architect who significantly under­ Pati of furnishing customers with realisti­ five subcontractors it takes to complete the cuts other bids. "You really do get what you cally-designed landscapes entails honesty. task," he said. pay for, and you have to be concerned as to Rather than just giving a customer exactly With a little forethought and self-educa­ whether the contractor with the substantial­ what he or she asks for, a landscaper needs tion, many consumers 'vill find the land­ ly lower bid is leaving out important ele­ to be forthright about whether a certain scaping architect selection process enjoy­ ments or compromising on quality," Wise specimen will thrive in a yat·d. "I never tell able, and will soon be on their way to having noted. "It may feel good to go with the least clients that they can't have a specific plant, the landscape they've always wanted.

Sep1ember 1997 • 'levada Business Journal 37 . .. Building, Nevada

New Law Protects Existing and Prospective Members of Homeowner's Associations

0 c'U r m z 0m ~ c 0 sn6 z 0

property encumbered by he recent passage of CC&Rs, you are agreeing TSenate Bill 314 ush­ to limitations that could ers into law protection affect your lifestyle and for homeowners that are freedom of choice. You pru1 of a common inter­ should review the CC&Rs est community with an and other governing association. Most homeowner's associations seek to protect the property values, aesthetics and documents before pur­ Designed to strength­ envimnment of the community and its member homeowners. Pictm·ed: Spanish chasing to make sure the en state laws governing Trail golf course community. limitations and controls homeowners associa­ ru·e acceptable to you. tions, SB 314 places much stricter require­ What you should know before you buy or sell ments on homeowners associations for a home in a common-interest community: 2. You will have to pay owner's assess­ holding meetings, preparing agenda, and ments for as long as you own your home. maintaining financial records. The bill limits 1. You are agreeing to restrictions with the ability of associations to foreclose a lein regard to how you can use your property. As an owner in a common-interest com­ for nonpayment of fines, unless violations munity, you are responsible for paying your are related to health and safety concerns. It These restrictions are contained in a share of expenses relating to the common also mandates that associations maintain document known as the Declru·ation of elements, such as landscaping, shared adequate reserve funds for major repairs. Covenants, Conditions and Restrictions amenities and the operation of any home­ The bill also created the Office of (CC&Rs) that should be provided for your owner's association. The obligation to pay Ombudsman for Owners in Common-Inter­ review before making your purchase. The these assessments binds you and every est Communities within the Depa11ment of CC&Rs become a pru1 of the title to your future owner the propet1y. Owner's fees are Business and Industry, Real Estate Division. property. They bind you and every future usually assessed by the homeowner's associ­ However, due to a funding mechanism, the owner of tl1e property whether or not you ation and due monthly. You have to pay dues ombudsman position will probably not be have read them or had them explained to whether or not you agree with the way the filled for up to a year. During the interim, you. The CC&Rs, together with other "gov­ association is managing the property, or Nevada State Attorney General Frankie erning documents" (such as association spending the assessments. The executive Sue Del Papa's office will assist with public bylaws and rules and regulations) , are boru·d of the association may have the power education of the new law. intended to preserve the chru·acter and value to change and increase the anwunt of the One of the requirements of the new law is of prope11ies in the community, but may also assessment and to levy special assessments that all prospective buyers of a unit in an restrict what you can do to improve or against your prope11y to meet extraordinruy association be provided with the following change your prope11y and limit how you use expenses. In some communities, major disclosure statement. and enjoy your prope11y. By purchasing a components such as roofs and plivate roads

38 'levada Busin ess journal • September 1997 must be maintained and replaced by the require all homeowners to vote, some deci­ a copy of this document. You are also association. If the association is not well sions are made by the executive board or required to provide a copy of the associa­ managed or fails to maintain adequate other boards or committees established by tion 's current financial statement, operating reserves to repair and replace common ele­ the association or governing documents. budget and information regarding the ments, you may be required to pay special Although the actions of the association and amount of the monthly assessment for com­ assessments to accomplish these tasks. its executive board are govemed by state mon expenses, including the amount set laws, the CC&Rs and other documents that aside as reserves for repair and replacement 3. Ifyou Jail to pay owner's assessments, govern the common-interest community, of common elements. You are also required you could lose your home. decisions made by these persons will affect to inform prospective purchasers of any out­ your use and enjoyment of your property, standing judgments or lawsuits pending If you do not pay these assessments when your lifestyle and freedom of choice, and against the association of which you are due, the association usually has the power to your cost of living in the community. You aware. You are also required to provide a collect them by selling your property in a may not agree with decisions made by the copy of the minutes from the most recent nonjudicial foreclosure sale. If fees become association or its governing bodies even meeting of the homeowner's association or delinquent, you may also be required to pay though the decisions are ones which the its executive board. For more information • ~ penalties and the association 's costs and association is authotized to make. Decisions regarding these requirements, see 1. evada attorney's fees to become current. If you dis­ may be made by a few persons on the exec­ Revised Stanites 116.4103. pute the obligation or its amount, your only utive board or governing bodies that do not remedy to avoid the loss of your home may necessarily reflect the view of the majority of 6. You have certain rights regarding be to file a lawsuit and ask a court to inter­ homeowners in the co nun unity. If you do not ownership in a common-inte1·est com­ vene in the dispute. agree Thith decisions made by the associa­ munity guaranteed to you by the state. tion, its executive board or other governing 4. You may become a member of a home­ bodies, your remedy is typically to attempt to Pursuant to provisions of chapter 116 of owner's association that has the power use the democratic processes of the associ­ Nevada Re\~sed Statutes, you have the tight: to affect how you use and enjoy your ation to seek the election of members of the a) To be notified of all meetings of the property. executive board or other governing bodies association and its executive board, that are mort; responsive to your needs. If except in cases of emergency. Many conunon-interest communities have persons controlling the association or its b) To attend and speak at all meetings of a homeowner's association . In a new devel­ management are not complying with state the association and its executive board, opment, the association will usually be con­ laws or the goveming documents, your rem­ except in some cases where the execu­ trolled by the developer until a certain num­ edy is typically to seek to mediate or arbi­ tive board is authorized to meet in ber of units have been sold. After the petiod trate the dispute and, if this avenue is unsuc­ closed, executive session. of developer control, the association may be cessful, file a lawsuit and ask a com1 to c) To request a special meeting of the controlled by property owners like yourself resolve the dispute. In addition to your per­ association upon petition of at least 10 who are elected by homeowners to sit on an sonal cost in mediation or arbitration, or to percent of the homeowners. executive board and other boards and com­ prosecute a lawsuit, you may be responsible d) To inspect, examine, photocopy and mittees formed by the association. The asso­ for paying your share of the association's audit financial and other records of the ciation, and its executive board, are respon­ cost in defending against your claim. There association. sible for assessing homeowners for the cost is no government agency in this state that e) To be notified of all changes in the of operating the association and the com­ investigates or intervenes to resolve disputes community's rules and regulations and mon or shared elements of the community in homeowner's associations. other actions by the association or and for the day-to-day operation and man­ board that affect you. agement of the community. Because home­ 5. You are required to provide prospec­ owners sitting on the executive board and tive buyers of your property with infor­ Although they may be voluminous, you other boards and committees of the associa­ mation about living in your common­ should read the documents that will control tion may not have the experience or profes­ interest community. your ownership of a property in a common­ ·sional background required to understand interest community. You may wish to ask and carry out the responsibilities of the Before you enter into a purchase agree­ your real estate professional, lawyer or association properly, the association may ment, the law requires you provide any other person with experience to explain any­ hire professional managers to carry out prospective purchaser of your propet1y a thing you do not understand. You may also these responsibilities. copy of the community's governing docu­ request assistance from the ombudsman for Homeowner's associations operate on ments, including the CC&Rs, association owners in common-interest communities at democratic principles. Some decisions bylaws, and mles and regulations, as well as the Nevada Real Estate Division. •

September 1997 • Nevada Business journal 39 ; Buildin~ Nevada

WE STAR Serving area homebuilders with appliances . . . and more

by Chuck N. Baker

itchen and bath products don't he offers it as an inducement for Kalways carry the excitement or six months to buy the house, then it glamour of fine furniture or draperies. can't be put in the mortgage because But don't tell that to Chuck Keller of it's not a standard item. Other build­ Westar Contract Kitchen & Bath Corp. As ' ers include water softeners and a supplier for more than 20 major reverse osmosis systems." appliance brands, Westar is able to gen­ Much of the marketing work is erate excitement and prestige by pre­ accomplished by Westar's outside senting, promoting and selling the latest sales force, which regUlarly calls on lifestyle products. His customers are builders. Sales assistants work the some of the most particular you'll find ­ telepbone. If a contractor needs a Las Vegas area homebuilders. dimension, or has a question or a Keller says the privately-held compa­ problem, he can call and an a.Ssistant ny, which has been serving its cus­ will provide answers. tomers since 1978, is recognized as the "We provi de service," Keller says. number one distributor of General Elec- Chuck Keller demonstrates a product in the Westar showroom "The appliance business changes, and tric appliances to homebuilders in the model numbers change. You have Western United States. RCA Custom Home room that includes offices and a warehouse. price increases from manufacturers twice a Theatre has recognized Westar as the num­ Keller points out Westar provides advan­ year. It's highly competitive; it's a lot differ­ ber one distributor of its large screen TV sys­ tages for both homebuilders and homebuy­ ent from lighting or carpeting, where there tems, and Jacuzzi has named Westar one of ers. "Builders can shop at one location and is a tremendous markup. We operate on a its largest U.S. disttibutors. Large screen TV see the appliances 'live.' And our salespeo­ very small margin. I have 23 employees, so and spa style products punctuate the willing­ ple will go to a home and show the buyers it's dog-eat-dog more or less out there." ness of the company to expand into new how to use the equipment. " He says he has two prime Las Vegas com­ areas. "We started out in appliances, and He continues, "Builders often send their petitors, as well as several of the major branched out. We're always looking for new buyers to our showroom, and our inside brands that sell directly to larger builders. products," Keller notes. sales force is able to demonstrate products. "GE has its own sales force here in town , Some of the companies represented by Our inside salesmen are on salary, not on and I compete with that. But a lot of local Westar include Sub-Zero, Dacor, Viking, commission, so they don't try to push any­ builders would rather buy from a local dis­ Jacuzzi Whirlpool Bath, Water Pulification thing on anybody." tributor that can service their account. " and Home Environment Systems, KitchenAid, Homebuilders often contract with Westar Keller says if he has a dishwasher panel that Gaggenau , Asko, Franke, U-Ilne, Monogran1, to purchase selected models of appliances is scratched, he will often send someone Scotsman, FireMagic and Vent-A-Hood. and place them in all new homes in a par­ to "change it out." But he says an otiginal "The company has been operating in Las ticular neighborhood. If buyers want up­ equipment manufacturer might charge as Vegas for about seven years," Keller says. grades to more expensive products, the much as $25 "just to start their trucks." Other office locations include Albuquerque, builder sends them to Westar's showroom to With the vast majority of its sales made to Tucson, Scottsdale and Tempe. The firm is view available choices and make selections. residential builders, one might wonder what headqua11ered in Tempe under the direction Prices of appliances built into homes can the future bodes for Westar if and when the of corporate president Robet1 Stan1m, who often be added into a mot1gage, "if the Las Vegas homebuilding market slows down, ran the Las Vegas office prior to Keller. builder has included it in the home as a which it surely will some day. Keller Kell.er has been with the company for three standard appliance," Keller says. "For exam­ acknowledges potential changes in the mar­ years and has been in the Las Vegas office ple, if a builder puts up 100 houses and ketplace, and notes the company has one-, for two years. He says there are 23 local offers 35-inch screen TVs with each house, five- , and 10-year business projections. But employees at the Procyon Avenue show- the cost can be put into the mortgage. If he has other strategies ready as well.

40 .'ievada Business journal • September 199i Could aradio talk show change your business perspective? ABSOLUTELY.

produced by Nevada's Only Statewide Business Magazine "With our wiling systems, we can also provide installations in light commercial NEVADA BUSINESS journal locations. We are looking into expanding into home security. We are not afraid to try something new and go in a new dil·ection if 12:00 noon Saturdays & Sundays it looks like it's going to be the future . With satellites, digital and new technology coming Host Stephen Brock, President of the Nevada Business Journal and down the pike in the next five years, we'll do his co-hosts invite you to join them and their guest-starring business well. If we were strictly appliances, I think leaders for an hour of business strategies, plans and information. we might be very concemed." Co-hosts include: One new product that fits the bill is made by Lucent Technologies, a high-speed digital Mike Ballard, Ballard Communications home-wiring system called Homestar which Steven Bottfield, Marketing Solutions requires specialized wiring techniques Rod Dunnett, Bank of America for which, Keller says, most electricians are not trained. Westar installs the wiring Dr. Thomas Gutherie, Southern Nevada Certified Development Co . and control boxes in new homes during Jeff Hein, MGC Communications/NevTel the construction process. Somer Hollingsworth, Nevada Development Authority "Whole subdivisions are now requiring Joanne Jensen, Southern Nevada Home Builders Association that builders wire Homestar or the equiva­ lent. I had to send two people to school to be Mary Kincaid, Clark County Commissioner certified to install this," he said of the thick Lynn Kohler, Kohler, Sperberg & Rivera, Advertising, Design & P.R. wire that is used in such applications. "We Kelly Ann Wood, Image Rich come in right behind the electrician. We drill our own holes and side mount the + Learn important aspects on a diverse number of bu siness industries, cable box right along side the electrical box. how they relate to your in dustry, and how they can impact your business It readies the whole house for any new digi­ + Gain knowledge and in sight from prominent business leaders tal services available now or in the future. " + Our Q&A forum ensures that you are obtaining the information needed Westar also gives back to the community through its support of charities. The com­ Be a part of the action. Tune in. pany works with evada Power on the Christmas in April program, which provides for helping low-income, disabled and elder­ ly homeowners through rennovations and repairs. Along with General Electric, Westar donated appliances for 14 such homes. NEVAdA CoNTRACTORs NETWORk WE HAVE SAVED OUR Westar supports Child Haven and Shade Tree SELF INSURED GROUP MEMBERS MILLIONS! Women 's Shelter, the latter by donating Christmas gifts in the name of many home­ 11TltE WoRkERs CoMpENSATioN AlTERNATiVE 11 NEVAdA's #l builders to needy individuals at the shelter. For More Information • Over 230 members WoRkERS Please Call Us At But taking care of homebuilders and sell­ • Annual premium ing them appliances are the main objectives 631.0878 over $16 million or use our • Minimum 17% of Westar. Keller concludes, "Our philoso­ FAX ON DEMAND savings phy is we actually work for our builders. 24 Hours A Day 7 Days Per Week • .Drug testing on They have us on theii· payroll. If we can't all claims 1-&00.HOW·MUCH • No hidden costs help them sell houses, they' re gonna go (Toll Free 1-800-469-6824) somewhere else. And we work hard to FIND OUT HOW MUCH YOU CAN SAVE!! insure that won't happen." • September 1997 • 'ievada Business journal 41 Building Nevada

PUtrE HOMES Providing the personal touch

by Larry Purcell

he personal touch remains the watch­ Tword of a Pulte home. Pulte Corporation is the largest homebuilder in the United States. It's founder, Bill Pulte, a teenager when he began building homes in his native Michigan , still takes a daily, active patt in the company's management. Steve Petruska, president of the com­ pany's Las Vegas division, started with Pulte Homes in Michigan in 1983 and moved here from Pulte Homes-Houston in 1992 to initi­ ate the company's operation. Pulte Homes' first year in Las Vegas produced seven clos­ ings, with 263 closings in 1993. This year, between Pulte Homes and its sister corpora­ tion, Canterbury Communities, the company expects over 1,000 closings. In 1992, Petruska recalled the Southern Nevada market being dominated by local and regional builders, with no public cor­ The Pulte Homes' team porations on the top ten list. Las Vegas was an insider's market, making it difficult to buy In 1992, Pulte was attracted to the over $300,000 market. For example, in land suited for residential development. strength of the family market. The average 1992 with only two or three stores, JC Pen­ Pulte's philosophy of not entering a mar­ age of the population created the single-fam­ ney's distlibution needs were served from ket if it couldn't be one of the top fi ve held ily, single-story homes niche on larger lots. Phoenix. As Las Vegas 's population grew, so for Las Vegas in 1989. It was more timely in Pulte's research led to targeting both active did its retail needs and centralized distlibu­ 1992, with the market coming off a low year. adults and families by building predomi­ tion, with upper level managers seeking The Gulf War in 1991 had the housing indus­ nately single-story dwellings. This plan, how­ housing in the $300K to $400K range. Pulte try across the countty in a lull and it proved ever, meant a larger lot, losing density and moved profitably into that buyer profile. to be ideal conditions for Pulte to enter the creating a home pliced slightly higher than Pulte's ability to respond quickly to mar­ Las Vegas market. The land market was competitors, but consumers recognized the ket trend relies on its decentralized manage­ recovering and the company could buy land value of the single story. It is perceived that ment style and the entrepreneulial character at 1989 plices. The market then followed single-story homes are easier to heat and of its personnel. Petruska makes the calls with three years without inflation. cool and they also resolve the clitical pliva­ for the Las Vegas market including the pur­ Petruska stated that the advent of Sun City cy issue for a homebuyer. chase of land. The operation can spot trends changed the profile of the prospective In the $150,000 and above plice range, and act quickly. His advice to his people - homebuyer, with significantly more active homebuyers want more standard items than listen to customers, tell them what we're adults and retirees in the marketplace. The options. Petruska says Pulte listens to the doing - they're not clairvoyant. general employment profile was still domi­ consumer by putting value in the home \vith­ Petruska believes the service industry nated by service professionals. The largest out useless and flivolous items. The compa­ dlives Las Vegas 's job growth. New busi­ sector of the market was still families. The ny opened affordable housing in the com­ nesses must fit the critelia - light industry, active adult and retiree segment of the mar­ munity under the Canterbury name when non-polluting and non-water intense. Popu­ ket started grO\ving more rapidly; exceeding the market moved away from affordability. lation growth has generated increased the service sector and family segments. Steve Petruska sees ongoing growth in the continued on page 59

42 Nevada Business journal • September 199i

Nevada BUSINESS JOURNAL Since 1985 Publisher LYLE E. BRENNAN A Greenspun Company President STEPHEN M.J. BROCK ANC-3 American evada ANC-9 Rapid sales may lead to early Corporation continues completion of The Estates Associate Publisher I Editor on major growth path at Green Valley Ranch CONII1E BRENNAN ANC-5 Green Valley Ranch ANC-10 Two senior managers Nevada Business Journal offers wide selection promoted to spearhead growth 2127 Paradise Rd. of homes, prices ANC-12 American Nevada a leading Las Vegas, NV 89 104 ANC-8 Housing choices developer of commercial 702-73 1-9194 abound at Seven Hills properties

Photo: TechPark at Green Valley Corporate Center PHOTO BY JEFF GALE American Nevada Corporation Continues on Major Growth Path

s the 21st Century approaches, AAmerican Nevada Corporation continues on a dramatic growth path in the development of residential and commercial properties. From the recent partnership with Forest City Enterprises and Terry Johnston as devel­ opment manager for the 1,3 10-acre Seven Hills master-planned community, to the development alliance with St. Rose Dominican Hospital for a $13 mil­ lion medical center in Green Valley, the company continues to expand and diversify its activities in Southern Nevada and other areas of the United States. In addition to its vast holdings and development and management activities in evada, American Nevada Corporation is currently in the acquisi­ tion mode in the Denver, Colorado market, looking closely at one or more Seven Hills Sales and Information Pavilion potential community-scale projects there. The company is also in the enti­ room video services to approximately ment homes, townhomes and condo­ tlement phase for master-planned com­ 100,000 hotel rooms in 29 states and miniums; to single-family homes and munities in Arizona and California. in the Bahamas. lavish, custom estate residences. A Greenspun, Inc. company, Ameri­ On the community side, American In the area of commercial devel­ can Nevada Corporation is a privately­ evada Corporation has evolved from a opment, American Nevada Corpora­ held, Nevada-based corporation with a local developer to a regionally signifi­ tion has experienced unprecedented strong reputation for the successful cant and nationally-recognized develop­ growth over the past four years. The design and development of premier er of master-planned communities. The company has gained national recogni­ master-planned communities. The com­ firm now has five community-scale pro­ tion for the development and manage­ pany is recognized nationally for out­ jects in various stages of development ment of a wide range of commercial standing achievement in the develop­ in the Southwest. In Southern Nevada, properties including office complexes, ment industry and is ranked as one of these include Green Valley (7, 100 neighborhood shopping centers, busi­ the top developers of master-planned acres), Green Valley Ranch (1 ,310 ness parks, light industrial, entertain­ communities in the United States. acres) and Seven Hills (1 ,300 acres). ment centers and medical facilities. Greenspun, Inc. owns and publishes Each of the company's master­ American Nevada Corporation is the Las Vegas Sun. The company also planned communities reflects a bal­ now developing conunercial properties owns Prime Cable, NEXTIINK and Hospi­ anced design, incorporating a wide at a rate of more than 600,000 square tality Network, which provides in- range of housing choices - from apart- feet per year. The company has a port-

919i Special Adrenising Supplement 10 M!vada Business}oumal ANC-3 A Gt·een Valley Ranch "parkette" the Arroyo Trail - a pedestrian and Townhomes and Carriage Club by US open daily from 10 a.m. to 6 p.m. bicycle path along a natural arroyo that Home; Sentosa by Kaufman and Broad (5 p.m. standard time). Visitors can traverses the community from north to of evada; Shadow Ridge by Beazer access informational materials includ­ south. The Arroyo Trail now winds from Homes; Crystal Springs, Fountain Hills ing maps to new neighborhoods, and Desert Shadow Trail, south across Paseo and Fontana d'or by Coleman Homes; brochures that focus on commercial Verde Parkway to the neighborhood Pavilion Pointe by Concordia Homes; facilities and cultural events. park adjacent to the Fountain Hills and Pacific Images and Pacific Trace by American evada Corp. is a Green­ Pavilion Pointe neighborhoods. Pacific Homes; Regency Hills and Cop­ spun company and primary developer New neighborhoods currently under per Ridge by Pardee Homes; Altezza of Green Valley and Green Valley Ranch. development are Monument Pointe Estates by Capital Pacific Homes, and The company is also a partner and by Spectrum Construction; Richmond The Estates at Green Valley Ranch by development manager of the Seven Heights by Richmond American American Nevada Corporation. Hills master-planned community. Homes; Stag's Leap by Nigro Associates; The Green Valley Ranch Information Greenspun, Inc. , is owner of Prime Reflections, The Enclave and Premiere Center is located on Green Valley Park­ Cable, Hospitality Network, the Las by Pulte Homes; Mountain Pointe II way, south of Lake Mead Drive, and is Vegas Sun and NEXTLINK. •

ANC-6 Special Adve nising Supplement to Nevada Business journal 9197 AMerican

Nevada

Corporation

and

5honkwiler /Marcoux

Advertiring

lt'r a

relationrhip

that har been

growing for

SH 0 n Rill I LE R + ffi RR C 0 U H over two yearr. RDUERTISillG-mRRKETillG-PUBLIC RELRTIOllS LRS UEGRS BILOKI fiEIII ORLERfiS of development tmder my leadership. Create Your Our project managers will be in charge of their own 'companies' - each of Personalized them totally responsible for their par­ ticular projects. This will enable us to Home ... more efficiently manage our expansion here and in markets outside of Nevada." On the commercial side, Perlmutter assumes his new responsibilities on the heels of unprecedented commercial growth in Green Valley. Course Homesite From 1974 to 1993, the year Perlmut­ ter joined American evada Corp., the in Green Valley company developed a total of approxi­ mately 289,000 square feet of commer­ cial space in Green Valley. "Right now, we're developing at an annual rate of more than 600,000 No L.I.D. square feet per year," Perlmutter said. "So rather than being considered Fees! solely as an ancillary function of the community division, we've become a major commercial developer in our Right now, Desert Oak Homes is offering an incredible upgrade own right. In the past year-and­ incentive at their semi-custom neighborhood of Sterling. a-half alone, the American evada For every ~2.00 you spend on upgrades, Desert Oak 'Arill add an commercial portfolio tripled from additional $1.00 towards your upgrade purchases. That means you'll save a whop­ approxinutely 500,000 square feet to ping 33% on your upgrades! But hurry because this offer is only available for a limited time. about 1.5 million square feet including And that's not all. You get your new home built exactly the way you want it. Sterling offers properties we have set for completion an outstanding variety of exceptional floorplans to Choose from and you can customize these homes to your heart's content. Expand rooms, customize dosets, add wet bars, just name it. this year. Ultin1ately we will have about Each of our buyers meet one-on-one 'Arith the builder's representatives personally to review 8 million square feet of conm1ercial and revise your plans to suit your lifestyle. properties in Green Valley, which means we could be busy here for the (702) 896-6495 next eight to 10 years. "Of course, we will continue devel­ · Wa~~~~ ~,.cy Sterling I SIJIISfTAOA!l I I oping commercial in conjunction with Golf Course in Green Valley At Th e Master Series ~ our future master plans and selectively • Gate-guarded community !l ~ i gj ~ ROali9AE ~ ~ consider other opportunities as they • 2,268 to 4,611 square feet are presented to us." • Up to seven bedrooms DESE~ HOMES SIDIUNG Sheltering your ·world • Golf course lots as low as -...... __ _.--- Nelson, who has more than 25 years $25,000! iwii,w~ of experience in land development, -- joined American Nevada Corp. in 1984. Prior to that, he served for 15 years as architecture and later received a mas­ Paragon Group, Inc., one of the nation's partner and president of Harman, ter's degree in urban planning from the largest full-service real estate firms. O'Donnell and Henniger Associates, University of Arizona. Before that, he served as vice president Inc., a Denver-based land development Perlmutter has more than 20 years of of development for Lincoln Property consulting firm involved in the creation experience in real estate management Company. He holds a bachelor's degree of about 200 new towns and master­ and development. Prior to joining in economics from the University of planned communities nationwide. He American Nevada Corp. in 1993, he was Wisconsin and a master's degree in graduated from Iowa State University commercial division vice president and business administration from Columbia with a bachelor of science in landscape partner with the St. Louis division of University in New York. •

9197 Special Advertising Supplement to Nevada Business journal ANC -11 American Nevada Corporation a Leading Developer of Commercial Properties

A merican Nevada Corporation is cur- center also has a variety of retail stores, entertainment than any other master­ 1"\.rently involved in the development restaurants and a multi-tenant food planned community in Southern eva­ of commercial projects that span from court offering an assortment of food da. More than 150 stores provide an the northern edge of Green Valley to items and opportunities for indoor and unparalleled selection of products and Green Valley Ranch - all designed to outdoor dining. The site also includes a services at Green Valley Town Center, provide homeowners with convenient free-standing, full-service Bank of Amer­ Green Valley Plaza, the Athenian Center, access to needed goods and services. ica branch. and Gateway Plaza. From Trader Joe's to In the southern sector of Green Val­ Paseo Verde Plaza, a $7.2 million, United Artists Theatre to Mountasia ley and in Green Valley Ranch, a series 110,000-square-foot shopping center Family Fun. Center, there is something of business openings are underway, inside Green Valley Ranch is set to be to suit the wish list of every shopper many commercial projects are nearing complete in fmal quarter 1997. It is and every family seeking wholesome completion, and many more are in the located on an 11.4-acre parcel at the fun and entertainment. planning and development stages. southwest corner of Valle Verde Drive and Lake Mead Drive and will be Medical Retail anchored by a 52,400-square-foot Albertson's Fooa and Drug Store. It will arkway Medical Plaza is scheduled Pebble MarketPlace recently opened also have a multi-tenant food court with P to open at the northeast corner of at the southeast corner of Green Valley indoor and outdoor dining facilities. Green Valley Parkway and Lake Mead Parkway and Pebble Road. The $12.2- The original Green Valley master­ Drive in second quarter of 1998. million, 20-acre, 160,000-square-foot planned community, to the north of The $15-million, 94,494-square-foot facility is anchored by a 60,000-square­ Green Valley Ranch, offers more oppor­ medical center is a partnership com­ foot Smith's Food and Drug Center.The tunities for shopping, dining and prised of St. Rose Dominican Hospital, American evada Corporation and sev­ eral area physicians. The three-story building will have a 35 ,850-square-foot outpatient medical facility on the first floor and 58,644 square feet of physician offices on the two upper levels. Services will include ambulatory care, outpatient surgery, women's care, physical therapy and a wide range of diagnostics. The office space will be occupied by physicians in a variety of medical specialties.

Office/ Professional

Two, 50,000-square-foot, Class-A office buildings have been completed at Green Valley Corporate Center, a new 90-acre office park offering Pebble MarketPlace Class-A and research and development

ANC-12 Special Advertising Supplement to Nevada Businessjounwl 919i Green Valley C01pomte Center II

(R&D) space at the northwest corner office space that was previously Other Future Projects of Green Valley Parkway and Lake unavailable in the area. NEXTIINK, a lead­ Mead Drive, adjacent to the new South­ ing provider of telecommunications Preliminary plans are being formulat­ ern Beltway. Tenants of Corporate services, is among the flrst tenants. ed for the development of the remain­ Center include American evada The Plaza at Corporate Center is a der of the 310 acres zoned for com­ Corp., PBS&] Engineering, the invest­ three-phase project that will encom­ mercial business at Green Valley Ranch, ment flrm Dean Witter, First American pass 181 ,862 square feet. It is equipped which will include Class-A office, R&D, Title Company, Nevada Title Insurance with fiber-optic capabilities and is retail, a resort hotel, gaming, conference Co. and HQ Business Centers. well-suited for back office and call cen­ centers and medical buildings. TechPark, a 21-acre R&D project ter operations. Phase I features 58,862 under construction at Green Valley Cor­ square feet of office space within a Green Valley Town Center porate Center offers "flex space" as an two-story building, each floor with alternative for businesses with heavy approximately 28 ,000 square feet. Green Valley Town Center is a 70- office and back-office requirements, as Phases II and III will consist of a pair acre, family fun and entertainment cen­ well as warehouse and light distribu­ of two-story buildings totaling ap­ ter being built in four phases in the tion requirements. Phase I is now com­ proximately 123,000 square feet. (An northern sector of Green Valley on Sun­ plete and phase II is under construc­ on-site child care center is also planned set Road between Green Valley Parkway tion.The center offers large, contiguous at Corporate Center.) and Mountain Vista Street.

9197 Special Advertising Supplement to Nevada Business]oumal ANC-13 The Fountain Courtyard at Green Valley Town Center

The first phase provides opportuni­ tures and cooling systems, decorative the properties. Completion is sched­ ties for family recreation such as water features and other elements cre­ uled for fmal quarter, 1997. miniature golf, race cars and other ated by the designers who handled The Marriott Residence Inn is the physical activities. environmental components for several nation's largest extended-stay hotel The second phase is a food-and-fun Disney properties. chain, designed primarily to meet the specialty center with an eight-screen The interactive courtyard fountain needs of the business traveler. The all­ multiplex theater, theme restaurants, has 78 in-ground shooters that are pro­ suite hotel features studio, one-bed­ unique shops and other entertainment­ grammed to create an endless series of room or two-bedroom designs, all related businesses. water patterns. When turned off, it equipped with full kitchens and some The Town Center now features often serves as an outdoor seating area with f1replaces. The three-building con­ restaurant attractions that include Croc­ for live music performances. figuration includes a large courtyard odile Cafe, Starbuck's Coffee, The Olive with a covered outdoor patio and nlist­ Garden, Viva Mercados Dos, Toss, The Athenian Shops ing system, extensive landscaping, Swensen's Ice Cream and Fresh Blend swimming pool, spa and a multi-use Smoothie and Juice Bar. Other business­ Located in Green Valley Town Center, sports court. es include Barley's Casino and Brewing tllis center offers 22 ,000 square feet of The Courtyard by Marriott is the Company, Green Valley Athletic Club, specialty shops, restaurants and service­ company's moderately-priced lodging United Artists Theatre, Discovery Zone, oriented retail business, all within a product, with a dozen suites in its 155- Mountasia Family Fun Center, Where­ relaxed, contemporary environment. room configuration. Hotel amenities house Records, Stash Clothing Store, My include a full-service restaurant, swim­ Paint Box, Petco, Big Screen Furniture New at Town Center ming pool and spa. It will also feature Showcase, and Alligator Soup. extensive landscape amenities through­ The "Fountain Courtyard" area of Ground was broken recently in out the property. Green Valley Town Center has become phases III and IV for a 126-suite Plans are also being fmalized for up a popular gathering spot for area resi­ Residence Inn and 155-room Courtyard to 150,000 square feet of additional dents.The $1.5 million, 120,000-square­ Hotel by Marriott International, Inc. space in phases III and IV at Green foot indoor and outdoor mall/plaza has American Nevada Corporation will Valley Town Center for retail and many characteristics that are unique to serve as owner and developer and restaurant establishments and possibly Southern Nevada such as shade struc- Marriott International, Inc. will manage a small office component. •

ANC-14 Special Advertising Supplement to Nevndn Business journal 9197 The Fountain Courtyard at Green Valley Town Center

The first phase provides opportuni­ tures and cooling systems, decorative the properties. Completion is sched­ ties for family recreation such as water features and other elements cre­ uled for fmal quarter, 1997. miniature golf, race cars and other ated by the designers who handled The Marriott Residence Inn is the physical activities. environmental components for several nation's largest extended-stay hotel The second phase is a food-and-fun Disney properties. chain, designed primarily to meet the specialty center with an eight-screen The interactive courtyard fountain needs of the business traveler. The all­ multiplex theater, theme restaurants, has 78 in-grotmd shooters that are pro­ suite hotel features studio, one-bed­ unique shops and other entertainment­ grammed to create an endless series of room or two-bedroom designs, all related businesses. water patterns. When turned off, it equipped with full kitchens and some The Town Center now features often serves as an outdoor seating area with fireplaces. The three-building con­ restaurant attractions that include Croc­ for live music performances. figuration includes a large courtyard odile Cafe, Starbuck's Coffee, The Olive with a covered outdoor patio and n1ist­ Garden, Viva Mercados Dos, Toss, The Athenian Shops ing system, extensive landscaping, Swensen's Ice Cream and Fresh Blend swimming pool, spa and a multi-use Smoothie and Juice Bar. Other business­ Located in Green Valley Town Center, sports court. es include Barley's Casino and Brewing tl1is center offers 22,000 square feet of The Courtyard by Marriott is the Company, Green Valley Athletic Club, specialty shops, restaurants and service­ company's moderately-priced lodging United Artists Theatre, Discovery Zone, oriented retail business, all within a product, with a dozen suites in its 15 5- Mountasia Family Fun Center, Where­ relaxed, contemporary environment. room configuration. Hotel amenities house Records, Stash Clothing Store, My include a full-service restaurant, swim­ Paint Box, Petco, Big Screen Furniture New at Town Center ming pool and spa. It will also feature Showcase, and Alligator Soup. extensive landscape amenities through­ The "Fountain Courtyard" area of Ground was broken recently in out the property. Green Valley Town Center has become phases III and IV for a 126-suite Plans are also being fmalized for up a popular gathering spot for area resi­ Residence Inn and 155-room Courtyard to 150,000 square feet of additional dents.The $1.5 million, 120,000-square­ Hotel by Marriott International, Inc. space in phases III and IV at Green foot indoor and outdoor mall/plaza has American Nevada Corporation will Valley Town Center for retail and many characteristics that are unique to serve as owner and developer and restaurant establishments and possibly Southern Nevada such as shade struc- Marriott International, Inc. will manage a small office component. •

ANC-14 Special Advenising Supplement to Nevada Business journal 9197 iustom Homesites

GREEN VALLEY RANCH

American Nevada corporation A Greenspun Company COMMERCIAL PULTE HOMES continued from page 42 & RESIDENTIAL demand for doctors, lawyers, schoolteach­ MINI BLINDS ers. The Summerlin area has opened two * new hospitals in the last two or three years. *VERTICALS And the base service sector is still growing at * CELLULAR SHADES the same rate. Although this segment has seen a marked increase in professional ver­ *WOOD BLINDS sus non-professional service people, the *SHUTTERS core buyer is still the casino worker. DRAPERIES Petruska believes the prospect of running * out of land in the Las Vegas Valley is far­ WE DO REPAIRS fetched, stating that land is still abundant. "Homebuilding is a by-product of the FREE EST I MATES employment engine that's running in this city. Artificial boundru.ies will choke off our Our 17th Year. Over 5.5 Million Windows Covered. affordable lifestyle, throttling down the eco­ nomic engine that's making this an exciting EXPER T MEASURING & -Pl'icc. <3u.>rantee and vibrant place to live." INSTALLATIO N AVAILABLE WE WILL BEAT ANY California State Contractor Petruska sees a bright future in Las Vegas. WELLS CO MPETITOR'S ADVERTISED License #C61-603439 . PRICE ON ANY IDENTICAL Pulte's new product in Summerlin is an Oregon Bu ilders ' License I N T ER I ORS PRODUCT WE CARR Y, RIGHT energy-efficient home which will cut a #39627 THE WINDOW COVERING EXPERTS DOWN TO OUR COST. homeowner's energy use bill by 40 percent LAS VEGAS ..... 5808 W. SPRING MOUNTAIN ..... 221-0200 to 50 percent over a normal Pulte Home. Compared to a home with two -by-four con­ struction and R-1 3 insulation, the Depru.t­ ment of Energy states that elect1icity savings OUR CUSTOMER COMMITMENT SPEAKS FOR ITSELF. could be as much as 60 percent. The com­ pany will also change specifications based on the olientation of home. A north-south olientation may require a smaller air condi­ National Reach. tioning unit. The home \vill be like a tightly sealed envelope, with the elinlination of Local Delivery. vents in the top of the home and specially treated glass and vinyl windows. Roll out is Trammell Crow Company TCC Construction Services, Inc. due in October. Core Services Capabilities Core Services Capabilities The firm is currently active in 14 commu­ nities under Pulte Homes and four under 1:11 Development 1:11 Consuucrion Management \ Canterbury, \vith 1,000 closings forecast this 1:11 Build-To-Suit 1:11 General Concracting year. Its goal is to reach 1,500 to 2,000 a 1:11 Facilities Management 1:11 Shell and Tenant Improvement year within the next two to three yeru.·s. Consuucrion Another part of the company, which targets 1:11 Project Leasing & Marketing 1:11 Specializing in: the active adult segment, is attempting to 1:11 Property Management Industrial acquire 500 to 600 acres of land in the Industrial Office Office south part of Summerlin to begin an active &tail adult community Retail Petruska said, "The company is bullish on 1:11 Acquisitions and Investments Las Vegas. The key is to not be a commodity; offer something to the consumer; a builder has got to be different." A tlibute to the qual­ ity of the company's product may best be 990 East Greg Srrm, Sparks, JW 89431 Cun-ently managing over 3 million sf of commercial (702) 356-6118 or fax (702) 356-6181 property in northem Nevada. represented by the 44 company employees pictured at the beginning of this article who Trammell CrowCompany TCC Construction Services, Inc. each own a Pulte home. •

September 1997 • NE!\'ada Business journal 59 ' '

~

t Building Nevada JMA ARCHITECTURE STUDIVS

COMMERCIAL GAS COOLING A REALilY

eeping a business cool in the desert can K be a challenge. Considerations like cost, reliability and efficiency are critical to the smooth running of environmental opera­ tions. Now there is new technology that uses economical, clean-burning natural gas for both heating and cooling. The York Triathlon natural gas heating and cooling system, which was nationally introduced for residential use in Las Vegas warm in winter and cool in summer. last year, is now available for small commer­ According to York's local distributor, cial applications. ABF Consulting Engineers belt Distiibuting, the Triathlon carries INTERIOR DESIGN was the first firm to install the units last May equivalent 126 percent annual fuel in its new 4,800-square-foot office building. lion efficiency (AFUE) rating on the "We're pleased to be the first business in side, compared to a 96 percent AFUE Nevada to take advantage of this technology," for most other high-efficiency furnaces . says Bob Ash, president of ABF Consulting the cooling side, the unit boasts a cost Engineers. "Gas air conditioning costs so lit­ alent of 25-plus seasonal energy tle, I keep the office at 70 degrees," Ash ratio (SEER), giving it a top ranking 4292 SOUTH MARYLAND PARKWAY says, "And I spent only $62 for air condi­ high-efficiency cooling systems. tioning in July. I'm not an accountant, but I "Our customers can now enjoy the LAS VEGAS, NEVADA 89119 figure these units actually make me money! " fits of less-costly fuel , coupled with the As a firm that provides mechanical and ciency of natural gas appliances, to cool 702.731-2033 electiical engineering services for builders well as heat their business," says and architects in Las Vegas, ABF Consulting evada Division Vice President Engineers has firsthand knowledge of

60 Nevada Business journal • September 1997 f Building, Nevada

PRUDENTIAL SOUTHWEST REALTY

by David Hofitede

xpelience and expertise are valuable of the Valley, because we 've either com­ Eand necessaty attlibutes to succeed in {([Southern Nevada)s] efforts pleted transactions with them in the past, Southern evada's spirited real estate or because we have professional relation­ market. Evety year, Prudential Southwest at economic diversification ships with them." Realty consistently places an10ng the top Their experience has paid off. Several of three commercial brokerage firms in the are working, and we)re the larger land transactions in the Valley state by offering these attributes to its have been brokered by agents of Prudential ever-growing clientele. being recognized as an Southwest. Bulloch, a leading investment Formerly Jack Matthews and Co. , the firm and land specialist, has sold \veil in excess assumed full local ownership in 1992, when excellent hub for trans­ of $130 million worth of properties over the Tim McKenna, Howard Bulloch and Jim past seven ears, including 1,400 apartment Wade purchased the company from Pruden­ portation in the Western units, and the corners ofSallara and Decatur tial Southwest Realty of New Mexico. McKen­ United States, and a great developed by the Pan Pacific Corporation na, a 19-year real estate veteran, served as into the Sal1ara Pavilions Shopping Centers. president. Bulloch, a leading commercial place for relocation. )} He is a past recipient of the Pinnacle Award and land broker in Las Vegas, was the sec­ from Prudential, awarded to the number ond Southem evada realtor to earn the one commercial agent in the company's Accredited Land Consultant (ALC) designa­ of adding two new locations in the Meadows 31 ,000 agent network In 1990, he set a new tion. Wade, a well-known commercial bro­ and Gallelia shopping malls, in conjunction record for the most single-year earnings in ker, is a member of the Nevada Real Estate \vith New Homes Concepts in Alizona. "This tl1e company's 25-year history. Commission and a past president of the is an innovative arena that we're so excited Based on a confident forecast of contin­ t evada Association of Realtors. about. Approximately 17,000 new homes ued growth in all aspects of real estate, the ationally, the Prudential Real Estate net­ are sold in Southern evada every year, and agents of Prudential Southwest are poised work has 1,200 offices, and annual sales in we're the only firm that is focusing on that for even greater levels of achievement. excess of $45 million. The value of tl1e specialty," Bulloch said. "What a wonderful city - we've been so for­ Prudential name, says Bulloch, is that it dis­ Though the company name may have tunate," Bulloch said. "Our efforts at eco­ tinguishes the fim1 from "fly-by-rtights" who changed over the years, many of its 200 nomic diversification are working, and enter the market to do a single transaction , agents have remained with the firm from its we 're being recogrtized as an excellent hub take advantage of people and leave. "We inception. "Our success is due to the caliber for transportation in the Western Urtited have a strong market presence and market of people we have here; many of us have States, and a great place for relocation. Plus, position - people know we're here to stay." been together for ten years - it's like a fam­ the ganling induslly, of course, keeps raising The firm has three main locations, two of ily," Bulloch said. Another strengtl1 of Pru­ the bar by making their newer projects which specialize in residential real estate - dential Southwest's commercial division, entettainment mega-superstores. As each of one in Green Valley and another on Rain­ according to Bulloch, is that many of its these properties comes online, Las Vegas bow. The third location, a new two-st01y, agents are native or longtin1e Southern becomes more of a world-class city. 10,000-square-foot office on Rancho, near evadans. Ken Gragson , a co-owner and "When they discuss the gro\Vth of the Sallara and I-15 , houses Prudential South­ partner in the firm , is the son of former Las market, most of my developer friends and west's fine homes and commercial divisions. Vegas mayor Oran Gragson. "We have first­ customers say that 'the headlights can see "We relocated (our commercial division) in hand knowledge of what's happerting in out five years,' and they do their planrting Februaty, because we needed to expand, and each area of commercial development - based on that. There is so much coming we wanted a central location for our main indusllial, retail, land investments - and of down the pipeline that those headlights \vill headquarters," Bulloch said. the appreciation of values," Bulloch said. certainly keep shirting, " Bulloch said. "Tilis Recently, the new homes division of Pru­ "We can inform clients about who owns the is a great market - our plate is full, and dential Southwest has taken the urtique step major land holdings in any general area there's always plenty to do ." •

September 1997 • :\el'ada Business journal 61 Building Nevada

DOUBLE DIAMOND HOMES

by Kathleen Foley

ouble Diamond Homes, an affiliate of The homes in tllis village range in size from Dthe Robert Jones Company, is a design­ approxinlately 2,000 square feet to 3,000 er and developer of upscale communities square feet. Diamond Country Village is also including the Double Diamond Ranch, a one of the few gated communities in Double master-planned community in south Reno. Diamond Ranch. The lot sizes are currently Kreg Rowe is the principal owner of the the largest at the Ranch, Reno-based Limited Liability Company, 8,100 square feet. These homes also offer which was formed in 1995. Since Double full walk-in showers, as well as upgraded Diamond Homes is a relatively new entity, carpeting, appliances and cabinetty. Rowe says it benefits from association with Eureka Village is anotl1er gated neighbor· The Robet1Jones Company, which has been hood offeii.ng prestigious living at creating residential communities in Nevada Diamond Ranch. Homes range in size for over 22 years. Double Diamond's first A model home in the Eureka Village 1,950 square feet to almost 2,700 project was The Villas in Granite Bay, a gated at Double Diamond Ranch feet, with lot sizes averaging 8,000 community in California. Last year, it feet. The elevations have been designed acquired land in south Reno and began entry ways. Rigid homeowner rules maintain a French European flair. working on the Double Diamond Ranch. the quality of i~ upscale neighborhoods. The Meadows is a new concept in The master-planned community offers "Our floor plans are established with effi­ munity design for the Reno 3,800 production and semi-custom homes cient living space created for the way fami­ This high-density community has contained in sLx. neighborhood villages. lies live in tl1e '90s," states Rowe. "Interiors established for the active buyer Double Diamond Homes sold three are created with state-of-the-art floor plan affordability, sophisticated living designs parcels of land to other builders and is designs, and the exteriors are some of tl1e low yard maintenance. The Meadows is developing the remaining three villages most modern elevations found throughout private gated commllllity offering front itself. Each new home village is linked by the country today. We create unique homes maintenance as well as access to a pedestrian parkways and bike trails to busi­ with many standard features not typically tlity pool, spa, gym and recreation ness, shops, schools, parks, medical and found in orthern Nevada. The variety of All 200 homes are detached and situated entertainment centers. The community fea­ housing options in the Double Diamond small com1yards throughout tl1e \..VlllllllUl .u ~ tures a 28-acre man-made lake with private Ranch means we have the pedect house for The homes themselves have been fishing club, 26 miles of bike and pedesttian every lifestyle from singles to young families with a wide/shallow foot print, c~'"u'"~"w'li trails, and sites for tlu·ee elementary schools to seniors, and in a range of prices to allow look for larger homes in a less dense and a junior high school. Washoe Health everyone to afford a quality home. " ronment. The success of tllis concept is Systems is constructing a 300-bed hospital Double Diamond Ranch offers many denced by the fact The Meadows sold and medical offices at Double Diamond choices in a wide variety of single-fanlliy, homes before tl1e models were even built. Ranch. With easy freeway access, it is min­ one- and two-story homes. 1\venty-three Comstock Village, containing utes from downtown Reno , Meadowood model homes are now open for viewing. approxinlately 1,500 to 1,900 square Mall, Reno International Airpot1, Carson Marshall Village is Double Diamond opened in August. Chardonnay Village is City, Mount Rose ski area and Lake Tal10e. Home's first development. The homes at newest village, containing homes from 2, The location offers unobstructed views of Marshall Village are designed with a orth­ square feet to 3,200 square feet. the Sierra Nevadas and Mount Rose. ern California "Craftsman-style" elevation Rowe states this ambitious project is According to Rowe, Double Diamond and range in size from 1,600 to 2,300 the beginning for the Double Homes creates all its residential communi­ square feet. Prices start from the $160,000s. Ranch master-planned community. ties with extensive landscaping, uniform Diamond Country Village currently offers build-out for the community is proj stained fencing, standardized building mate­ the largest and most prestigious semi-cus­ take seven to 10 years. It will be done in rials and distinctive ledgestone monument tom homes in the Double Dian10nd Ranch. phases, with six villages per phase.

62 Nel'ada Business journal • September 199i Building Nevada

AMERICAN WEST HOMES Maintaining value in a competitive market EARN

by Anthony Timmons

n any business, a successful company Company. The firm tracks the nation's resi­ ANN UALL13°/oYO NA M INIMUM1 5,000 INV ESTMENT I needs to find a financial edge over its dential growth trends, and notes Las Vegas competition to ma,ximize profitability and has seen an influx of new competition in the Secured by 1st deeds of trust. Interest paid monthly. grow. In Las Vegas, one of the most com­ homebuilding market in the past few years. Extensive list of references available. petitve non-gaming markets has been the "Amelican West Homes has competition Call for information and residential homebuilding industty. Local from all sides, and has been able to survive a free brochure. companies which enjoyed comfot1able mar­ the declining margins over the last eight gins in the past, have seen them sluink as years," Stevens said. z:;:;.w~ the market has multiplied with competitors The company's secret to success has been MORTGAGE over the last 10 years. the aggressive acquisition of affordable land For one local homebuilder, the competi­ near desirable residential areas in the Valley. 888-0013 tive answer was simple - build quality That has allowed American West Homes to 2901 El Camino, Suite 206 ~-=:.. homes at an affordable price. market itself as being in areas such as Green Las Vegas, NV 89102 American West Homes made that its goal Valley, while enjoying a lower land cost. NV State Mortgage Company License #3948 when it started building homes in Las Vegas "Ametican West Homes enjoys the luxury in 1984. Today the privately-held fitm , of the location at a more affordable price," owned by the Canarelli family, boasts over said Philip Klause, a Henderson-based inde­ 7,700 single-fantily homes in the Valley, all pendent realto,r. "They are able to put the built for approximately $50 per square foot. lower construction cost right back into the Amazingly, the company doesn't saclifice home and offer the client a better product. quality with its affordable price. "Quality is a Homebuyers in the area know their homes state of mind," said Leslie Bausher, vice and affordable quality product." president at the homebuilder's office in Las Bausher said the proximity of the com­ Vegas. "It is one we strongly follow." pany's developments to master-planned American West Homes originally sta11ed communities in Las Vegas is due to shrewd in Las Vegas, building homes at the Crystal planning by the Amelican West's president, Bay development at the Lakes. Despite the Larry Canarelli. company's large homes, often exceeding "Larry has been a wizard at acquiling more than 3,100 square feet, the develop­ prope11y on the fringes of the Valley's mas­ ment was still accomplished at a price of teL~planned communities," she said. "One less than $50 a square foot. future great area is going to be the south­ However, controlling construction costs is west, and we're already excited about it. " only one side of the equation for the compa­ Bausher declined to comment about the ny. Unf011unately, the reputation of building company's plans in the southwest, but did large homes at affordable prices does not detail American West's offerings in the always make up for the receeding margins in southeast. The builder currently has devel­ the industry and the disappearing po11folio opments at Silverado Ranch and Capitan of land in the Valley. Ranch. It is offering homes from $120,000 The increasing levels of competition in up to a deluxe 5,109-square-foot model, the Las Vegas new residential real estate which includes a basement, for $270,000. market has forced homebuilders to operate Whether a buyer is looking for an afford­ on razor thin margins. able house or a deluxe model, Bausher feels "Competition is hot in fast-growing com­ the area is a buyers' market. "Las Vegas is a munities such as Las Vegas," said Richard real honest market where the homebuyer Stevens, a consultant with L.S. Stein and still gets a great deal," she said. •

September 1997 • :ievada Business Journal 63 NATURAL GAS APPLIANCES Enhancing Northern Nevada lifestyles

orthern evada homebuilders recog­ doors, gas spa heaters are economical to N nize that homebuyers want economy, install, easy to maintain, and come equipped comfort, convenience, energy-efficiency and with numerous safety features including: other amenities to enhance their lifestyles temperature setting locks, automatic safety and increase the enjoyment of their homes. pilot lights and high-limit switches for pro­ To meet these consumer demands, area tection against overheating. And best of all builders work closely with Southwest Gas to they heat the water faster - ·and for les ensure natural gas appliances are included money - than any other type of heater. in their homes right from the start. Because most homes in the area are Natural Gas Lights already equipped with natural gas heating Natural Gas Grills To provide security and ambiance for and water heating, Southwest has begun orthern evadans value their beautiful those evening activities, many orthern focusing more attention on the benefits natural surroundings, and as a result, a large evadans have installed natural gas ligh other natural gas appliances can provide. part of the orthern Nevada lifestyle around their homes and yards. The so involves the ou.tdoors. A favorite summer amber glow of natural gas lights set an Natural Gas Fireplaces pastime, for example, is outdoor cooking, home apart, while providing function Natural gas fireplaces, for example, are and there's no better way to do it than on a lighting for security and visual needs. G gaining popularity in Northern evada natural gas grill. There's no waiting for the lights are available in a variety of optio because of their ease of operation and their charcoal to heat up; no scrambling to get the and can be placed on poles or mounted o environmental benefits. On those cool crisp propane bottle refilled; and no worry about the outside walls of the home. Some add Northern evada evenings, there's nothing the coals burning out before the food is bonuses: gas lights do not attract bugs, an more comforting than a warm relaxing fire cooked. With a natural gas grill, you have they continue operating when the pow in the fireplace. They're made even more precise temperature control - it's ready to goes out. And like other gas appliances, g relaxing and comfortable when you don't use immediately and the flame doesn't go lights can be serviced by the energy speci have the hassles of hauling and storing out until you turn it off. In addition, mod­ ists at Southwest Gas. wood, cleaning up ashes or worrying about ern gas grills are equipped with pilotless sparks burning a hole in your carpet. With ignition, so you don't have the hassles of Natural Patio Heaters the flip of a switch, natural gas logs radiate storing and handling lighter fluid or the As fall approaches, there's a definite c all the magic of a wood fire without the mess danger of throwing a lighted match onto a in the evening air. To fend off that chill a and the inconvenience. flammable liquid. If your home is currently enjoy evenings on the patio well into fall a The added benefit of a natural gas fire­ equipped with natural gas you can easily winter months, many use a natural gas pa place, of course, is a reduction in air pollu­ have an outdoor connection installed. heater. More than 20,000 restaurants a tion. Smoke, soot and other airborne pollu­ resorts use gas heaters for that purpose . . tants from burning wood are responsible for Natural Gas Spas with other natural gas appliances, a much of the brown haze that hangs over After a nice meal cooked on a gas grill, heater offers precise temperature control. orthern evada communities during the many Nevadans like to slip into a warm as little as 15 seconds, the infrared heat fr winter months. That haze is not only a visu­ bubbling spa to relax aching muscles and a single gas patio heater can create a wa al deterrent to the area's tourism economy, soothe the spirit. What fuel is used to heat inviting environment in a 15-square-D it's a health hazard to those who breathe it. those spas? Natural gas, of course. Natural area. atural gas patio heaters are easy With gas logs, the only emissions are carbon gas spa heaters are the safest, most reliable maintain and are available in a variety dioxide (the same stuff we exhale when we and most cost-effective way to get the job models and styles, including freestan breathe) and water vapor. done. Designed specifically to be used out- ceiling-mounted and wall-mounted.

64 :\evada Business journal • September 199 Commercial Real Estate Market Report OFFICE MARKET SUMMARY

LAS VEGAS: At th e end of the second quarter 2,161,000 square feet. Wh ile the Thom as & Despite the compe tition of severa l build­ fo r 1997, th e existing office space inventory Mack Comp any, The Howard Hughes Co rpora­ ings, the vacancy rate has rema ined ste ady base totaled approximately 14,5 75 ,000 tion and America n Nevada Co rporation can thus far this year. square feet wi th a vacan cy factor of approxi- build to mee t demand , they have been pru­ One of the major projects completed dur­ a•ety 10.6 perce nt. The weighted ave rage de nt not to ca use a glut of office space in the ing th is quarter was the first ase of th e ezse ra e for vacant space in the market at marketp lace. Most other deve lope rs are NEVDEX Office Complex. e first building, _1 e 30 otaled about $1.72 pe r squ are foot requi red to pre- lease a project in order to which opened in June, offers 2 proxim ately oJ a full -service gross basis, up from $1.69 at secure a constru ction loan . This assists in 55 ,000 squa re of space. c of e bu ild­ .... e end of th e fi rst quarter. rest raining potentia l overbuilding in the las ing was pre-leased wi h se era l more ten­ Year-to -date net absorption totaled nearly Vegas office market. ants looking to take occu a- rin g Sep­ 587,ooo square feet. The majority of the net Lease ra tes have rema ined strong with few, tember. A number of o e· o ce projects absorption occurred in new bu ildings that if any, concessions provided by landlords. are near completion a ca me on line in the first half of 1997. tenants during the hi Approxima te ly 863,000 square feet of RENO: The office market in the Reno / offi ce space is cu rre ntly under construction . Spa rks area has continued its robust Planned office construction tota ls some growth through the second quarter of 1997.

OFFICE MARKET- 2nd Quarter 1997 RETAIL MARKET- 2nd Quarter 1997 TOTAL MARKET LAS VEGAS RENO TOTAL MARKET LAs VEGAS RENO RENO Number of Properties 385 161 Number of Properties 186 77 655 Total Square Feet 14,574.497 3.399,173 Total Square Feet 22,361.394 8.430,312 0.443,224 Vacant Square Feet 1,546.549 415,720 Vacant Square Feet 1,043.633 479.400 Vacant Square =ee. 3.917,565 Percent Vacant 10.61% 11.90% Percent Vacant 4-67% 5-7% 9.69°/o New Construction 842,294 100,000 New Construction 635,ooo 77.098 1,170,000 Net Abso rp tion (SF) 587,251 93.820 Net Absorption (SF) 775.497 135 ,010 907,949 Avg Lease SF/ Mo (FSG - NN N)* h72 $1.10 Average Lease (NN N) $1.29 $1.04 1,350,070 Planned Construction 2,161,449 250,000 Planned Con struction 2,758.728 686,0]2 1,698,070 Under Construction 862,743 178,000 Under Construction 800,469 131,995

(LASS 'A' OFFICE PROPERTIES POWER (ENTERS - ~3 0 Number of Properties 27 15 RETAIL (ENTERS >190,000 SF Total Square Feet 3,306,898 1,092,000 WITH MINIMAL OR No IN-LINE SPACE Vacant Square Feet 272,130 58.375 Number of Properties 19 Percent Vacant 8.23% 5-00% Total Square Feet (GLA) 5,683,634 1,5 19.000 558,570 New Construction 2]7,667 so.ooo Vacant Square Feet 528,492 0 Net Absorption (SF) 229,489 36,200 Percent Vacant 9-30% 0 1.707,070 Avg Lease SF/ Mo (FSG - NNN)* $1.81t $1.25 New Construction 460,000 0 2,917,070 Planned Construction 836.770 147,000 Net Absorption (SF) 428,558 30,000 Under Construction 333,141 17.500 Average Lea se (N N N) $1.40 $t.oo (LASS 'B' OFFICE PROPERTIES Planned Construction 0 204,000 Number of Properties 218 54 Under Construction 0 14,000 Total Square Feet 8,112,290 1,464.423 COMMUNITY AND REGIONAL (ENTERS- Vacant Square Feet 905,010 178.798 RETAIL (ENTERS WITH ANCHOR(S) Percent Vacant 11.16% 12.0°/o Number of Properties 99 43 New Construction 597.602 32. 500 Total Square Feet (GLA) 13,066.360 6,134.960 Net Absorption (SF) 356.517 8,402 Vacant Square Feet 359.977 398.700 Avg Lease SF/ Mo (FSG- NNN)* $1.76 $0.95 Percent Vacant 2-75o/o 6.5% 441,600 Planned Construction 1,261,434 85,ooo New Construction 92,000 86,000 Under Construction 502,127 98,500 Net Absorption (SF) 232,963 51,000 1,146,000 (LASS '( ' OFFICE PROPERTIES Average Lease (NNN) $1.24 $t.o8 1,219,000 Number of Properties 140 92 Planned Construction 2,728,671 434,032 Total Square Feet 3.15 5. 309 942.750 Under Construction 800,469 117,995 Vacant Square Feet 369.409 181,085 STRIP (ENTERS- RETAIL (ENTERS Percent Vacant 11.71% 19.0% Number of Properties 68 29 New Construction 7,025 17,500 Total Square Feet (GLA) 3,611,400 776.345 Net Abso rption (SF) 1,245 10,900 Vacant Square Feet 155,164 58,ooo Avg Lease SF/ Mo (FSG - NNN)* h54 $.60 Percent Vacant 4-30% 7-5% Planned Construction 63,245 18,200 New Construction 93.000 0 Under Construction 27,475 4, 5oo Net Absorption (SF) 113.978 4,100 Average Lease (NNN) $1.03 $.97 *Average Monthly Lease Rates for Las Vegas reported Planned Construction 30,055 48,200 as Full Service Gross and for Reno as Net Net Net. Under Construction 0 0 t The decrease in overall lease rate for Las Vegas Class A Office Space is attributable to the large amount of lAS VEGAS STATISTICS COMPILED BY lEE AND Ass oOA ES Co EAt EsTATE SERVICES vacant space at the Bank of America Center. RENO STATISTICS COMPILED BY GRUBB & ELLI S NEVAD Co

66 Nevada Busin ess journal • Sep1ember 1997 Building, Nevada

NEWS IN BRIEF

NTS Development Corp. partners with Nye County The board of directors of the Nevada Test Site Development Corporation recently voted to appropriate $198,400 in seed money for a joint venture with Nye County called the Nevada Science and Technology Corridor. The public-ptivate partnership, which is in its initial stages, will work for the economic development of the U.S. 95 corridor from Recently opened: Phase one of the Southwest Commerce Center in Reno. Pahrump and Indian Springs in the south to Tonopal1 in the north. The partnership­ executive George Smith, construction loans tion operations from San Diego to the new hopes to develop tl1e economy through the for homebuilding continues to make up a facility which \vill house approxinlately 100 pursuit of funding for installation of a tele­ significant portion of the bank's commercial employees. The company signed a 15-year, communication infrastructure and comple­ real estate loan portfolio. $12.4 million lease for the building, which is tion of master plans for the Tonopah Aero­ being constructed on a build-to-suit basis. nautic and Technology Park, Latlu·op Wells Master-planned industrial in Amargosa Valley and the Tonopah Airport. project opens in Reno Carson Construction com­ pletes four major projects Ground broken at Tech The first phase of Southwest Commerce Center, a master-planned industrial project Carson Construction recently completed Plaza building located on East Pattiot Way in South Reno construction for Encore Production's James Allan & Company recently broke was recently completed. The two-phase, 40,000-square-foot office warehouse build­ ground on the Tech Plaza building in Las four-building industrial development will ing, a 11 ,625-square-foot pre-engineered Vegas, a 18,900-square-foot multi-tenant ultimately comprise 481 ,000 square feet of steel building for U.S. Rentals, a 12,000- building that will be utilized as office/ware­ space. Tranunell Crow Company is responsi­ square-foot pre-engineered structure for house flex space. egotiations are currently ble for developing, marketing and managing Apex Bulk Commodities and a 20 ,989- underway to lease half of the tilt-up build­ the project. Construction on the second square-foot professional office building for ing's space to a national tenant. The project phase of the project is expected to begin this MJS Family Linlited Partnership. is slated for completion in December, 1997. fall with scheduled completion late this year. Hughes Corp. negotiates BofA finances $44 million Raab Karcher Electronics 314,000 square feet in '97 facility underway in commercial real estate In the first six months of 1997, The Bank of America recently announced that The Allen group recently announced it Howard Hughes Corporation negotiated it has provided more than $44 million in has broken ground on a 75,000-square-foot more than 314,000 square feet of new and commercial real estate financing to Perma warehouse and distribution facility for Raab renewal leases and parcel sales totaling 55.5 Bilt, Torino and Remington Homes. The Karcher Electronics, one of the world's acres. Among the transactions involved financing will help build more than 600 sin­ largest electronics distribution companies. were: the Hughes Center, Las Vegas; Hughes gle-family homes throughout the Las Vegas The facility is being built on an eight-acre Cheyenne Center, orth Las Vegas; Hughes Valley and another 370 apartment homes in site in Reno's South Meadows Business Airport Center, Las Vegas; and Canyons Mesa, Ariz. According to BofA Nevada area Park. The company will relocate its distribu- Center at Summerlin.

September 1997 • Nevada Business Journal 67 Wal Mart and Payless Drugs. The project is scheduled to be completed in December. CB negotiates large office transaction In one of the largest tran actions of the year, Brad Peterson, CB Commercial vice president of office properties. negotiated the lease of nearly 19,000 quare feet of Class A office space in Las Vegas on behalf of WMC Mortgage Inc. The transaction is valued at more than $2 million . The space. located at 4000 S. Eastern will pro,ide expansion offices for the growing company, fonnerly known as Weyerhaeu er ~1 ongage, which provides mortgage and insurance ervices. Las Vegas broker transactions reported Lee & Associates negotiated the fol­ lowing transactions: HQ Business Centers igned a ten-year lease for 13,500 square feet of office space in Green Valley Corporate Center II from American Nevada Corporation. The value of the lease is approximately 3,200,000. Great American Capital purchased approximately eleven acres of land at the Southern Nevada Home Builders Association recognizes corner of Lake Mead and Tenaya Way from the Howard Hughes Corporation for the Southwest Gas 1996 Associates of the Year development of a 120,000 square-foot shop­ Four professionals from the Southwest Gas Sales team were designated by the Southern ping center. The transaction i valued at 1evada Home Builders Association (SNHBA) as last year's Associates of the Year. Pictured from approximately $4.2 million . left to right are Bill Berryhill, Tony Stipanov, Crayton jones and Bill Laub. Honored for their professional and personal contributions to the building industry and their outstanding service, Stuart Mixer announced the following all four are comntittee chairmen. In addition, two serve on the SNHBA board. "Southwest Gas transactions: 1 is to be applauded for providing a high level of industry comntitment in support of its em­ Califax evada sold 4. 13 acres of land at ployees' involvement," said Randy Shafer, 1996 Sl\THBA president. Mountain Vista Road and Patrick Lane to VHB Associates in a transaction valued at $875,000. Sun City receives top North Las Vegas gets new Secure Independence Inc. signed a four­ year, 6,265-square-foot lease at 4285 rankings shopping center Polaris from The Walters Group. The value Del Webb Sun Cities was included as Nielsen Dillingham Builders has broken of the transaction is $285 ,056. one of the top ten "retirement towns" in ground on the infrastructure of the newest Money Magazine's annual publication, shopping center in North Las Vegas. The David Lewis & Associates negotiated a five­ Money Extm. In an unrelated survey, pub­ five-acre center, located at Craig Road and year lease to P.S. Publications for 6,480 lished by New Choices magazine, Sun City Martin Luther King Boulevard is valued at square feet at Sandhill Airport Park. The Summerlin was among the nation 's top over $8 million. Developed by Retail Part­ lessor in the $441 ,676 transaction was 20 retirement communities. ners, Ltd., the project will be anchored by Sandhill Post L.L.C. •

68 Nevada Business journal • September 1997 ffiAS IS A NATURAL N o one knows better than Deirdre McGraw-Felgar, owner of Realty America,

how natural gas helps in the selling process. "Everyone knows gas is

economical, so it's actually easier to sell a home that has natural gas. For

heating, water heating and clothes drying ... gas is a natural. In the kitchen, most

home buyers ask for natural gas

cooking ... instant on and instant off. It fits their style.·· The versatility of natural gas makes it t evada's

top energy choice. For a list of

builders who offer you the best energy value, give us a call.

5DUTHWE5T liAS -,~rr~-r;r,---~-

~-800-654-2 765 LIFESTYLES - Reviewed by Kathleen Foley

BASQUE RESTAURANTS

Carson Valley Country Club have a completely stocked bar and offer Gardnerville 265-3715 banquet facilities for special occasions. The Basque restaurant at the Carson Honorine Patter­ Valley Country Club is located on the golf son says a traditional course at Gardnerville, 45 miles south of Basque meal would Reno. Jesus and Mary Rey own the restau­ consist of soup and rant along with Jesus' sister Isabel and her salad, a choice of husband, Carlos Iribarren. The family­ two special side owned establishment recently celebrated dishes which change its 24th anniversary. daily, and the main Jesus serves many specialty dishes, course. A favorite including steak, lamb chops, shrimp and dish is Solomo, sea­ fresh fish. Traditional side dishes like soned and aged pork oxtail and beef tongue are popular menu tenderloin grilled items. The restaurant serves a luncheon and served with menu featuring everything from sand­ sauteed pimientos. wiches to steaks. In the friendly cocktail Other popular dishes lounge, the specialty is Picon punch. are cod, pigs' feet Another popular drink is Winnemucca and beef tongue, ~n d coffee, made with brandy, anisette and a the Pattersons are Th e Star Restaurant has been serving Basque cuisine lemon twist. Patrons can enjoy views of proud to serve gen- to Elko residems for nearly nine decades. the golf course from the building's picture erous cuts of prime steaks. wi ndows, and barbecues on the patio are Ormachea's is famous for its locally business end of the restaurant and tends especially popular during golf tourna­ grown potatoes, which Honmine claims bar, while Severiano does the cooking. ments. The hosts can also arrange special make the best French fries in the state. Dinners are served family- tyle. events like wedding receptions and "Visitors are surprised to learn th at pota­ anniversary parties. toes grow in Winnemucca," she says. group enjoyi ng side dishes and oup. L-"0- "We have had visitors from all over the "When they try them at our restaurant, nis says steaks are the most popular m world," states Jesus Rey. "We're off the they find out how great they are." item. The Star is also famous for desserts. beaten path, so they have to come find us. Ormachea's offers a comfortable, "We're not fancy, but we're comfort­ They've been finding us for 24 years, so relaxed atmosphere for fine dining. Red able," says Leonis. "Just great food in a we must be doing something right." geraniums and sunflowers brighten the relaxing atmosphere." The restaurant is open for lunch from wood-paneled dining room. The bar opens The Star has a full bar in addition to a 11:30 am to 2:30 pm. It serves dinner at 4:00 pm daily, and dinner is served from banquet room which seats 135 to 140 for from 6:00 pm to 9:00 pm weekdays and 4:30 pm to 10:00 pm seven days a week. parties or receptions. 5:30pm to 9:00pm weekends. Miguel says the Star serves mostly local people, but they have had visitors from as The Star far away as Australia and South Africa Ormachea's Dinner House Elko 738-9925 who were told not to miss The Star restau­ Winnemucca 623-3455 rant while traveling through Elko. With a The Star restaurant has been serving reputation as far-flung as that, The Star For a great Basque meal in Winnemuc­ great food in Elko since 1910. Miguel seems likely to survive another 87 years. ca, check out Ormachea's Dinner House. Leonis and his partner. Severiano Laz­ The Star is open for lunch from l l:30 Owners Steve and Honorine Patterson cano, took over The Star eight years ago, a.m. to 2:00p.m. Monday through Friday. offer a traditional Basque menu in addition and operate it as a Basque-American fam­ Saturdays it serves dinner from 5:00 p.m. to steaks, chops and seafood. They also ily-style dinner house. Miguel operates the to 9:30p.m., and is closed Sundays. •

September 1997 • Nevada Business journal 71 SPEAKI NG FOR NEVADA

Why Nevada is Rapidly Becoming THE Place to Incorporate

by SecrefQJ)' of State Dean H eller

arlier in the year, our office evada corporation can be protected Eannounced that the state of Nevada from personal liability for lawful acts had moved from 14th to lOth place in of the corporation. received regarding the status of evada the nation in the number of new incor­ But a significant reason that more and corporations. More than two-thirds of porations filed annually. This claim was more businesses are filing in Nevada is these were unable to be processed due to based on the latest figures released the ease and efficiency with which their staff limitations and budget constraints. by Dunn & Bradstreet during its first­ documentation is processed. If a busi­ In February, thi s service was out­ quarter ratings. ness is to file in evada in any form, sourced to private operators and all calls The growth rate for new ·incorpora­ with the exception of sole proprietor or are now being answered. The cost of the tions has more than doubled in the past general partnership, this office is the service is nominal for those· who need it: two years and Nevada is now competing first stop. Banks and other lending insti~ the savings to evada taxpayers in for new filings with such business tutions will not permit a corporation, regards t6 staff time is considerable. giants as Texas, California, ew York, limited partnership or limited-liability Additionally, the office offers an on-line Delaware and Florida. More than 32,000 company to apply for a loan or even subscription service for lending institu­ new corporations, limited partnerships, open a bank account until the business is tions and others who need status infor­ limited liability companies and limited chartered through the office of the Sec­ mation on a daily basis. Subscribers to liability partnerships were filed during retary of State. Even the closure of busi­ the service can directly access the fil 1996. Our Commercial Recordings ness-related real estate loans requires of the office at an approximate cost Division has estimated 1997 filings at certificates from the office. Therefore, it only 16 cents per minute. approximately 36,000. If the current is essential new companies receive ex­ Another innovation proposed by the trend continues, Nevada will move into peditious service at a relatively low cost. office is the "money-back guarantee:­ seventh place in the Dunn & Bradstreet In order to enhance evada's business which was recently approved by rankings by 2002. opportunities, the Secretary of State's State Legislature. The bill, which What does this mean to the state? office offers services rather unique to into effect in January of next Economically, these . new fi lings are state agencies: a four-hour service for allows the Secretary of State's office adding millions of dollars in business­ certificates; a 24-hour service for expe­ offer customers a pledge that was generated fees to the state coffers. But dites; and a five-day turnaround time for ously available only in the private almost as important is the fact that other documentation. Just two years If staff is unable to process docu evada is becoming known as the "busi­ ago, the turnaround time for new corpo­ tion that is correctly filed by the ness-friendly" state in which to incorpo­ rations was approximately 10 to 21 within a fi ve-day period, filing fees rate. There are several factors fo r this: working days. An extensive revision of be returned to the corporation and evada has no corporate income tax internal procedures has significantly paperwork will be processed at no • There are no taxes on corporate shares reduced the number of processing steps A service that is entirely unique in • There is no franchise tax for filings, resulting in both a more rapid government, it may be the first of • There is no personal income tax return to the customer and an earlier kind in the country. • Nevada does not have an IRS infor­ deposit of fees to the state's general The ultimate goal of the Office of mation-sharing agreement on corpo­ fund. The additional interest income Secretary of State is to make evada rate information earned by this earlier deposit is estimat­ most "business-friendly" state • Annual corporate fees are nominal ed to be over $ 100,000 annually. nation. To this end, we are · • Stockholders and financial reports are Also, in keeping with the goal of pro­ access to customers, reducing not disclosed viding more efficient cost-effective ser­ work and processing times and Businesses find a number of other vices, the office has recently instigated a government more accountable to advantages as well, including the fact new procedure for handling requests for we serve. If our efforts at promoting that directors need not be stockholders. information. Previously, more than climate continue, evada's In addition, officers and directors of a 1,500 telephone calls a day were reputation will increase dramatically.

72 :'levada Business journal • September 1997 IN SI DE POLITIC S

by Teny Mu tphy

RESOLVING THE SOUTHERN NEVADA GROWTH ISSUE Work progresses behind the scenes on this controversial topic

verybody wants to go to heaven, but En obody wants to die. Everybody wants to be a mi llionaire, but they just don't want to work hard to get there. "Every­ body" wants "somebody" to "do some­ thing" about growth in Southern Nevada, but nobody quite knows who "somebody" or just what that "something" is. So just what IS being done? Several bills related to growth managed to pass rath er quietl y amid the raucous and violent death of State Senator Dina Ti tus' ring-around-the-va ll ey bill. While Titus has threatened to resurrect the growth ring via public referendum, it's a sure bet the proposal will continue to be mired in the politics of both regionali sm and jurisdic­ ti onal tmf, as growth management has tra­ session of the evada Legislature a needs growth management, and provide sugges­ ditionall y been an issue of local control. assessment th at identifies th e issues relat­ ti ons fo r new measures. In addition, as strong a case as Sen. in g to the growth of Clark County over the The work of the Pi zza Group actually Titus makes fo r the ring, detractors of next 20 years. and a strategic plan that sets dovetails nicely with the goals of SB 383 that particular method of growth control forth goals, objectives and strategies for and has lai d the groundwork fo r beginning will make just as strong a case fo r their the community with regard to growth . the process set fo rth by the Legislature. own methods. During the months in whi ch the Legisla­ Finall y, local attorney and fo rmer One thing thi s controversy has done is tu re toiled to concl ude its work, a group of Gaming Control Board Chairman John prompt discussion of the prev iously local planners. at the di rection of their O' Reilly has been using the combined uncomfortabl e subject of growth. This elected officials. worked to create a pro­ resources of the evada Test Site Develop­ issue, while not necessaril y exclusive to cess for the community to resolve two im­ ment Corporati on and the Las Vegas the southern part of the state, is certainly po rtant questions: Fi rst, what is our vision Chamber of Commerce to establish Vi sion much more of a hot topi c in a city that for the Las Vegas Valley in the next centu­ 20/20 ... Today! This process has involved leads the nati on in growth . ry? Second, and perhaps more important, hundreds of local citizens in discussions In the waning hours of the Legislature, what can we do to achieve that vision? about the enormous potential of the Senator Jon Porter's SB 383, which creates The planning group has come to be Southern Nevada community to become the Southern evada Strategic Planning known as the "Pizza Group," so-named a global economi c hub in the next cen­ Authority, quietly passed. This bill sets because members have worked during the tury. Pretty exciting stuff that you're like­ forth a process whereby elected represen­ lunch hour each week while munchi ng on ly to hear more about. tati ves fro m all local governments and pepperoni and veggie-style pies. This So, to answer the questions posed at the community leaders from gaming, home­ group has enli sted the expert assistance of beginning of thi s article, Who? Just about building, business, labor and environmen­ two organi zati ons - the ational Civic everybody. What? Everything from soup tal interests will review existing communi­ League and the Urban Land Institute. to nuts. Or pizza. What does it mean? Only ty master plans, as well as plans for capital The Nati onal Civic League will serve as time will tell. • improvement to determine if th ey are suf­ fac ilitator for a community visioning ficient to meet the needs of Cl ark County process to be convened this month. The Terry Murphy was formerly the director of over the next 20 years. The bill also Urban Land Institute will assist in assess­ administrative services for Clark County. requires the Authority submit to the next ing the Vall ey's existing approaches to She is now an independent.

September 199i • :\evada Business journal 73 T A X T p s

CASUALTY LO SSES MAY GAIN YOU A TAX DEDUCTION

t could happen to you: A violent storm ket value is the amount a knowledgeable losses total $10,000, your AGI is $60,000, I blows the roof off your house, exposes buyer would pay for the property and is and you itemize your deductions, you may your bedrooms, and wreaks havoc on your often less than what it would cost to deduct up to $3,900 in casualty losses. personal belongings. Help in dealing with replace it. For example, if your television Finally, if the damages were incurred to a the loss of property from such an unex­ was destroyed as the result of a casualty, home which you use partly for business, or pected event may be available from what the purchase price for a new television is to other business-use property, you may may seem like an unexpected source: certain to be higher than the fair market need to follow slightly different proce­ Uncle Sam. value for the used TV you lost. dures, further limiting your loss. The Nevada Society of CPAs explains that if you suffer a loss of property as the YOU CAN'T RECOVER TWICE WHEN AND HOW TO result of a "casualty," you may be able to FOR THE SAME LOSS DEDUCT YOUR LOSSES claim an itemized deduction for some of The next step in determining your A casualty loss generally is deductible the loss you sustain. deduction is to reduce your loss by the in the year it occurs. Because the deduc­ Of course, itemizing your deductions on amount of any insurance reimbursements tion is for damages, and not expenses, this Schedule A will usually provide more tax you received or will receive, even in the applies even if the property is not repaired relief than using the standard deduction. following tax year. To the extent that dis­ or replaced until the following year. You To qualify for a casualty deduction, the aster relief agencies give you cash (with must file a separate Form 4684, "Casual­ damage, destruction, or loss of property the requirement that it be used to restore ties and Thefts" for each occurrence if you must be the result of an identifiable event the property) or other property (such as suffer more than one casualty. that is sudden, unexpected, or unusual. free building materials for a new home) You 're entitled to a special tax break if Some qualifying events include earth­ you also must reduce your loss by such your loss occurs where a federal disaster quakes, fires, hurricanes, tornadoes, "reimbursement-type" awards. If such area is declared. You have the option of floods, storms, auto collisions, vandalism agencies give you cash with no restrictions deducting the loss in the year in which the and theft. A loss that occurs over time, say, on how you are to spend it, then such cash disaster occurred or in the preceding tax a period of several years, such as rusting will not reduce your loss. However, you year. By amending your past year's tax pipes or termite damage, does not qualify don't have to reduce your loss for food or return, you may be able to obtain fund as a casualty loss. A theft may qualify if medical supplies you receive. from Uncle Sam a lot sooner. you can prove the property was unlawful­ ly taken, rather than just lost or misplaced. OTHER REDUCTIONS & LIMITATIONS PROOF MAY BE REQ IR ED After you've determined the unreim­ Because the IRS may ask you to DETERMINING YOUR DEDUCTION bursed amount of your loss, you must sub­ There are a number of steps involved in tract $100 for each casualty suffered dur­ tographs of the damage and clip determining the amount of your casualty ing the year. If, for example, you incurred per accounts of the event. If you deduction. The first requires that you cal­ losses as the result of a windstorm in June your loss to theft, you'll need a copy culate: (1) the adjusted basis of the prop­ and a flood in September, the $100 floor police reports to substantiate your loss. erty (generally, your cost plus improve­ must be applied twice. However, if you Don't let the paperwork dissuade ments); and (2) the difference in the lose a number of different items of proper­ from claiming casualty deduction property's fair market value before and ty as the result of a single event, your unre­ deserve. For those with modest · after the casualty. The lesser of these two imbursed loss is reduced by only $100. and large losses, the deduction can figures represents the amount of your loss. Also, be aware that casualty losses are welcome financial relief. In performing the second calculation, deductible only to the extent they exceed don't confuse fair market value with 10 percent of your adjusted gross income Prepared by the Nevada replacement cost. The property's fair mar- (AGI). For example, if your unreimbursed Certified Public AccounTants.

74 i\evada Busin ess journal • September 1997 CUTTING EDGE by Randall Putz

THE IMPORTANCE OF A PLANNED PRESENCE Your online strategy must be well-planned to reap cyberspace re,vards

" W e're getting a website and we'll be online effort or presence must be planned. receive immediate attention and which pri ­ expanding worldwide. Through the Companies worth their salt plan for new orities can be scheduled over time. miracle of the Internet, we can sell to any­ divisions, new processes and new prod­ • In the rush to get online, important use. one anywhere for pennies. With all our ucts. They must also plan an online pres­ access and security policies and proce­ product info online, our marketing costs ence- that is, they must think about whom dures often get overlooked. A good plan will plummet. We'll slash our customer they want to be and how they want to be it defines the issues that must be resolved to support costs. Heck, we might as well get - before they start building web pages. avoid negative impact on human resources rid of the customer suppon staff because There are many benefits to be gained by and company security. we'll be automated and online. And planning an online presence, including: While an online presenc-e plan must through all the glory, we will even bring • Since a surprisingly high number of be custom tailored to meet the needs of the field offices back into the fold." companies have no idea how worthwhile the sponsoring company, a typical plan Whoa, partner. Stop, just for a moment. their online efforts have been, a presence includes such components as an opportu­ Drunk on cyberspace possibilities and plan defines the goals, expectations and nity analysis, prioritized schedules, web­ crazed by the hype, many have rushed criteria needed to measure online benefits. site prototypes and roll-out plans. And, head-first into spendy websites only to be • Whether you are communicating online since whomever you entrust with this task disappointed with the results. A recent to customers, suppliers, or employees, a will significantly impact not just your study showed while 90 percent of the For­ company-wide presence plan insures con­ online future, but really, the future of your tune 1000 have websites, more than half sistent messaging to the intended audi­ business, you might do well to insure the have had difficulty defining strategic ences. Therefore a given company can skills of the planning body incorporate opponunities and benefits of the Internet. speak coherently with a single voice. these three critical components: And if the big boys have trouble, I'd imag­ • A well-constructed plan insures coordi­ Vision- the ability to take a macro view ine the rest of us are only worse off. I actu­ nation between company departments and of a company and its marketplace in light ally had someone say to me once, "I'm not divisions preventing duplication of effort, of technological advances and understand sure why, but I know I need a website." in-fighting or turf-protecting, wasted dol­ how all the pieces interact. I assume you already understand why lars and missed opportunities. Facilitation - the discipline to keep business leaders with any concern for the • A presence plan facilitates smooth Inter­ resources focused and moving toward real­ future must address this new realm of net/Extranet/Intranet website training, istic goals through effective planning. Internets, lntranets and Extranets. And I deployment and publicity resulting in Technical expertise - the breadth of ex­ assume you also have a feel for the far­ wide-spread acceptance both internally perience in the various infonnation tech­ reaching ramification of the online world and externally. nologies necessary to understand what can and how (if it hasn't already) it will soon • Because any worthwhile online pres­ and can't be done, as well as determine touch most aspects of our lives. So we ence typically requires a substantial finan­ practical alternatives. have a choice: we can be reactive or proac­ cial commitment, a presence plan helps Anything worth doing is wonh pl an­ tive. We can fight it or embrace it. And insure effective expenditure of funds. A ning, and that is why an online presence because of the speed with which the online good plan allows online expenditures to be plan is vital if you hope to reap the rewards world grows and evolves, there isn't much planned, budgeted and monitored. offered in cyberspace. Many forward­ of a gray area to accommodate those who • Once companies begin to embrace the thinking firms have already staked a claim wish to sit on the fence. Surely something power of the online world, they quickly in cyberspace. How's your claim look? • that has the potential to dramatically affect discover many ways they would like to the way businesses operate, something that leverage that power, resulting in a laundry Randall Putz is a principal of th e Market­ will affect every department and every list of online "To Do's". A presence plan ing Technology Group, a Las Vegas-based employee, warrants proactive attention. determines which priorities, based on the digital communications firm specializing Like any important business function, an contribution to strategic goals, should in strategic on-line presence.

September 1997 • Nevada Busin ess journal 7; STRATEGIES by George Fuller

NEGOTIATING FROMA POSITION OF STRENGTH

here's a general tendency to believe pliers, and is otherwise a company worth mind, which could make reaching an T factors such as business size, wealth. doing business wi th. Whatever the particu­ agreement a li ttle easier. And, of course, or other indicators of power place one lar negoti ating situati on may be, the key to if tillngs get bogged down during a nego­ pm1y to a negotiation in a more favorable success starts wi th doing some research tiation session, break off di scussions negotiating position. This is what is com­ before you begin to negoti ate. and take your guest to lunch. Tills will monl y refetTed to as negoti ating from a You should also discuss your obj ectives tend to cool tillngs down. "position of strength." However, negoti at­ wi th any of your employees who will be One situation to avoid is negotiating ing strengths and weaknesses aren't quite involved in the proceedings. Then, estab­ wi th someone who doesn't have the as simple as size, wealth, and other factors li sh your goals in terms of th e specifics authority to make a comn"titment. Anytime mi ght indicate. In fact, carefu l planning you seek. This requires decisions on the other negoti ator says something like, can give you an advantage th at outweighs any concessions you may be willi ng to ''I'll have to check with top management," the power of companies who essentiall y make during negoti ations. At the same one of three things is possible: the person make "take it or leave it" offers on the time, determine what's non-negoti able. doesn't have the authority to reach an assumpti on th ey are in the driver's seat. This will give you a range of tetm s for agreement; the other negoti ator is stalling The truth is that grand strategies, catch possible agreement. to evaluate your offer; or the tactic is being phrases, and buzzwords such as "position Incidentally, never have anyone attend a used as a wedge to get a better deal. of strength" aren't what day-to-day nego­ negoti ati on meeting who hasn't been This last ploy is often utilized in the tiati ons m·e all about. Instead, the basic briefed on your objecti ves. Instruct anyone hope of gaining concessions. The other tool for achi eving any negoti ation objec­ who will be present that no freewheeling party wi ll come back and say, "I couldn't ti ve is nothing more complicated than comments are to be made, since th e wrong get approval on the terms you offered, bu t prepm·ation. All of the fancy footwork in thing said can seri ously weaken a bargain­ if you're wi lling to accept .. ." You can the world won't overcome prior planning ing positi on. The end result is th at anyone avoid this sort of tactic by establishing the when you're trying to reach an agreement who shoots their mouth off in negotiati on negoti ati on authority of the party you're with another party. meetings usuall y winds up with th e verbal dealing with before discussions begin. For example, let's suppose you're look­ bullet in their own foot. This is why it's On occasion, experi enced negoti ators ing fo r a new supply source for your busi­ useful to linut the number of participants, may attempt to frustrate you into making a ness. Prior to any negotiation you should since the greater the number of people mi stake by trying to get you angry. There­ evaluate potenti al sources, not only in present, th e greater the chances of some­ fore, always keep your emotions under terms of price, but also such factors as thing going wrong. control, since losing your temper can qual ity, service, and on-time deli very. In terms of logisti cs, always try to quickly translate into a bad bargain . And Above all, don't underestimate the va lue sc hedule meeti ngs at a locati on of your fi nall y, never over-negoti ate. If you're sat­ of quality. Far too often, price alone is the choosing to give yourself a home-court isfied with the existi ng offer, don't push deciding factor in bu ying decisions, since advantage. It's someti mes easier to do tills for further concessions. The result may be it's always easy to justi fy bu ying at the if you allow the other negotiating party to the other party suddenly decides not to do lowest pri ce. However, this can turn out to select a date th at's conveni ent for its par­ business with you. Often onl y time will be costly in the long run when purchases ticipants. By the way, if they're fro m out­ tell if you negotiated successfully, but if don't meet expectations. of-town and unfa milim· with the area, you both sides feel reasonabl y good about the If you're selling instead of bu ying, the may want to give them a local tour. agreement, odds are the deal was fa ir. same careful evalu ati on of potential cus­ Include any sights you know will be of tomers should be done before you begin parti cular interest based on your knowl­ George Fuller is the author of Th negoti ati ons. In th is situation you want to edge of their background. look at factors such as whether the cus­ All your hospitality wi ll hopefully Negotiating Answer Book, both nunu,·m "I tomer pays bills on ti me, is loyal to sup- pu t the oth er party in a good frame of by Prentice Hall.

76 \ evada Business journal . Seplem ber 1997 ADVERTORIAL IS '' OMERS''' HOTI

outhern evada's very own able furniture under one roof SDebbi Somers has the dis­ in the western United States. tinction of being the only Ms. Somers' feels her most female who owns and operates valued asset is her employees a furniture rental company, and she strives to achieve har­ Somers Convention Furniture mony and efficiency in her Rental (SCFR), that specializes staff by providing open com­ in servicing the convention munication and a spirit of and short-term rental industry cooperation. If a task has to be in the country! done, she is there to help out. The 1997-1998 convention She works side by side with season is destined to be the her employees and has earned most successful year in SCFR's their respect and loyalty. eight-year history. This coin­ Somers said her reason for cides with the company's opening her own business was, expansion plan to move into "I wanted to do for my employ­ the Southern California mar­ ees what many of my employ­ ket, targeting the Los Angeles, ers never did for me". ' Orange County, Anaheim She opened her business and San Diego Convention with two employees. One Centers. SCFR services many conven­ expertise she advanced her department employee was the warehouse manager, tions nationwide, taking furniture in from several thousand dollars a month in and she was all else, including the second "Somers' Semis" to areas such as Atlanta, rentals to an average of $40,000 monthly. warehouse person! She now employs fif­ ew Orleans, Dallas, Houston, Kansas Upon achieving her goals at Breuner's, teen and hires additional part-time City and Orlando. Her vision for Southern she realized that a decision had to be employees during major conventions. California is to be the largest indepen­ made about ner future. Her options were During the fust year of operation, dent contractor supplying the convention to stay on board with a corporation inventory and trucks were purchased and furniture rental needs for tl1at area with whose main interest was its Residential even with those initial expenditures a the same quality and service tl1at has Division rather than its Convention small profit was realized. With the award­ allowed her to dominate the Southern Rental Division, select one of the multiple ing of two exclusive multi-year contracts Nevada market. Here in Las Vegas, with exhibit houses she previously serviced, by show contractors in 1991, Somers was the exception of the show contractor, or fmally to open her own business. After able to exceed one million dollars in SCFR has more furniture at any given several meetings with the Small Business 1992. The company continued to flourish convention than all the other indepen­ Administration and the evada Develop­ through July 1994, at which time the dent contractors combined! ment Authority, she developed a business exclusive contracts ended. This meant The firm's phenomenal growth in its and marketing plan and approached sev­ the company revenues would be cut by fust three years enabled Somers to pur­ eral banks. Being turned down by three 90 percent. Ironically, at what she felt chase and move into her current 20,000- banks, the fourth one fmally granted was the pinnacle of her career, receiving square-foot facility at 3926 W. Ponderosa Somers a business loan allowing her to the 1994 Small Business Person of the Way in Las Vegas. It consists of a 15,000- go into business for herself. She was Year Award for Las Vegas, her business square-foot warehouse, which includes a detem1ined tl1at her experience, quality faced certain death. Rather than sit back full-service repair and upholstery shop furniture and service would help her and take what business life had dealt her, and a state-of-the-art paint booth, 5,000 attain her share of this niche market Somers fought to gain new clients. Not square feet of executive offices and two within the massive nation­ only was she able to gain new clients, she showrooms. She has four semis, two bob­ wide convention industry. On March 1, surpassed her prior year's revenues in the tails, and a fenced-in storage yard which 1989 a dream was realized and a new face of disaster ... astounding her com­ provides a secured location for the stor­ company emerged ... Somers Convention petitors, her banker and her accountant. age of pre-packed semi-trailers waiting Furniture Rental, Inc! She has continued to sustain her aruma! for "move-in day" of the convention. SCFR not only has the capability to revenues over tl1e million-dollar mark, Somers has been affiliated with the service the local conventions and special capturing 90 percent of tl1e independent convention industry for the past 13 years, events, but is servicing customer needs in contractors' Southern Nevada's conven­ originally serving as convention services most major centers across the country. tion furniture business. manager for the entire nortl1ern region of Her inventory of over one million dollars The convention furniture industry Breuner's Rents. Under her direction and makes her the largest supplier of avail- seems very basic: bring furniture in, take

Nevada Business Journal furniture out, but that is not the case. Over the years, Ms. Somers has recog­ nized this and understands that efficiency is the key element. The "Somers System" is unique and innovative with procedmes that have become the distinction of SCFR's success.

~ Somers establishes double shifts dm­ ing conventions providing exhibitors with extended service hours. This sys­ tem acconm1odates quick pick-up and deliveries on last minute change orders and/or fmnitme repairs. An on­ site repair shop means damaged pieces are repaired and retmned to the convention floor within hams. ~ Dming down times, the shop performs ties for Somers and her company as she ties. She donated her top of the line fm­ maintenance on the inventory which ventmes into the national marketplace. niture while her staff delivered and set up reduces the cost of outside labor. She has made her mark in the local con­ all the dressing rooms for the stars sched­ ~ Rather than load trucks with bulk lots vention business and is determined to do uled to perform at the charity function. of single items, she was the first fmni­ so on the national forefront, focusing ini­ Somers adds tl1at her services also ture supplier to sort fumiture by booth tially on the Southem California market. range outside the conven~on world. She at her warehouse and deliver the In spite of the high demands of o-wning supplies fmniture to new businesses goods by booth. This assmes accmacy and running her own business, she serves moving to town while either waiting for and minimizes worker expense for as Vice President of the lational Asso­ their fmniture to arrive or before they the exhibitors. ciation of Women Business Owners settle in and pmchase their own as well ~ Her stock is cleaned, wrapped, (NAWBO) and remains an active member of as for functions at private residences, strapped and stored upon retUln to the the Women's Convention Services Associ­ and/or hotels, weddings, etc. ~ warehouse, minimizing her response ation (WCSA) and the Las Vegas Chamber time on future orders. Cleaning, strap­ of Conm1erce. In 1993 she was awarded ing and bagging the fUlnitme gives it the Blue Chip Enterp1ise Designee, the appearance of being "new'; which recognizes exceptional manage­ increases the longevity of the invento­ ment in meeting adversity, and was ry and reduces replacement costs. selected for Most Distinguished Woman ~ Ms. Somers was also mlique in the of Southem evada for 1995 and 1997. way she produced her brochures. Somers feels strongly about the com­ Other companies in the industry print­ mmlity and takes every oppmtunity to ed their brochmes with names for contribute her tin1e and talents. She has individual pieces, such as a black been involved with Clark Com1ty School leather sofa being called a "Merlin': Districts Career Day Program targeting She decided to keep it simple and call career goals for at risk jmlior lligh school a black leather sofa by what it is, "a students. She served on the GALA Com­ black leather sofa", making it easier nlittee for the Festival of Trees which for the client wllile ordering, and cre­ raises money to combat Downs Syn­ ating fewer nlistakes at the warehouse drome. She has been instrunlental in and show site. establislling a job pool through WCSA, cre­ ating a structure to allow networking on he quality of her fUlniture is still one a daily basis to advance members in their Tof the most important features respective careers. Somers has a compa­ Somers has to offer. The fmniture she ny policy where she and her staff vote for selects is geared for convention colors, one large, charitable company project needs and durability. Sofas, chairs, each year. She heads the project by being conference tables, office and occa­ behind it 100 percent, financially and sional tables are pmchased to withstand physically encomaging the staff to partic­ the abuse of trucking and constant han­ ipate. Past endeavors include assembling dling. Since the business is so special­ Christmas gift bags for the cllildren at ized, the employees are hired for their St. Judes Ranch, and donating and deliv­ an1bition and then trained to meet the ering fUlniture to a needy fanlily. The needs of the company. most recent project involved the Agassi The future holds countless opportmli- Foundation to benefit children's chari-

Nevada Business Journal Top Rank Nevada STATEWIDE BOOK OF LISTS BODK'iiLISTS ri1iJ Research by Property Management: Why choose a professional? Lisa Maguire

by Marsha ]ones, CPM, Portfolio Manager, CB Commercial Management Services, Reno On the Following Pages:

roperty management is in a transition. When choosing a property management Event Senice Companies 80 PIncreased expectations and the need company it is also important to look for La"· Firms 83 for seamless, full-service real estate the intangibles, what separates companies service has made stand alone fee manage­ from their competition, what helps pre­ Health Clu bs 8-i ment obsolete for most property man­ serve long working relationships: Higher Educational Facilities 85 agers. Traditionally, property manage­ Leadership: Property management is a ~l a ter-Planned Communities ment company services have included: people business. Look for tenured, profes­ 86 budgeting, tenant relations, work orders, sional staff with a vision for innovation, Commercial Property contact administration, preventative main­ value creation and customer service. ~l ana gem e nt Firms 88 tenance, lease administration, construc­ Training: It is important the company you tion management, financial reporting, rent work with is on the cutting edge of educa­ Upcoming Lists: collection and strategic planning. tion in the field. In-house and outside Today, property management is just training can provide professional skills Computer Consultants I Retailers part of a bundle of dynamic real estate ser­ such as CPMs and a staff accountant. 1-l ealthcare Facili ties vices that combine to create and maintain Market Presence: Companies which have optimal economic value. A full-service a large market presence can provide Indu strial Parks real estate company must also include a economies of scale purchasing power on \ on-Profit Organizations full spectrum of services to effectively contracts and supplies which benefit meet the demands of institutional clients clients and tenants. Pre1errecl PrO\icler Organizations including, property management, broker­ National Network: Can provide a com­ Professional Organizations age, financial analysis, appraisal, financ­ petitive advantage when working with ing, market information and technology. national clients. • Hes icl ential Builder

Your Employees Won't Want to Go Home! The Commercial Specialists at Carpet Bam offer Las Vegas businesses the lowest prices on Commercial Carpet, Ceramic Tile, Sheet Vinyl, Area Rugs, Wall and Window Coverings. Look to Carpet Barn for your office remodelin& tenant improvements, hotel renovations, apartments and retail showrooms. Your employees will love you for it! NO JOB IS TOO SMALL OR TOO LARGE!

September 1997 • ~evada Business journal 79 TopRankiNevada STATEWIDE BOOK OF LISTS Event Service Companies Ranked by Total Nevada Employees NV EMPLOYEES EVENT SERVI CE COMPANY PHONE 1 SENIOR NV Exec :i"' ADD RESS PHON E 2 INSURAHCE MAJoR CLIENTS AN o/oR AFFI LIATIONS AN D MEM· "' E· MAIL COVERAGE 5PEC IALT1 ES CONVENTION S SERVED BERSHI PS YEAR EsT. USA Hosts 798-()()()() 40 Sightseeing Tours, Transportation Services, VIP Rotary lnfl, Ford Motor Corp., Holiday ASAE , SITE, PCMA, Jim German 1055 E. Tropicana Ave., Ste. 625, LV 89119 $5,000,000 Arrangements, Entertainment/Special Events, Inn Worldwide, Chevrolet Motors HSMA 1980 [email protected] Convention Housing, Air Travel Events Services, Inc. 786-1122 22 Special Events, Conventions, Body Guards, Ush· Outdoor Retailer, Coast to Coast, West IAAM, Private Patrolman Mike Hendi PO Box 13047, Reno 89507 S1 ,000,000 ers , Ticket Sellers & Takers, Security Coast Western Market, Performance Association 1991 Racing Industry Bask ow 733-7818 14 Entertainment, Party & Special Event Planners, Otis Elevator, Digital , Pepsi, Showest, HSMA, Meeting Planners Jaki Baskow 2948 E. Russell, LV 89120 52,000,000 Meeting Planners, Star Broker, Model Agency, Ceasars Palace lnt'l, Screen Actors Guild 1976 baskow.com Talent Agent, Movie Casting, Speakers Bureau Expo Services /USA 367-1650 14 Installation & Dismantle of Exhibits, Total Trade Motorola, Kodak , Bell Textron, Xerox, Nevada Tourist Commis- Bern ie Massett 4545 Cameron Blvd ., Ste. C. LV 89108 52.000.000 Show Management & Service Fu it of the Loom, Sharp, NEC, sion, 8BB 1989 lascaj [email protected] COMDEX, CES Somers Convention Furniture & Rental, Inc. 739-0229 13 DND ISCC, CES, COMDEX, E3 NAWBO, IS ES, WCSA, Debbi Somers 3926 W. Ponderosa Way, LV 89118 DND EDPA, HSMA 1989

Activity Plan ners, Inc. 362-8002 10 Theme Parties, Unusual Venues, Catering, Youth COMDEX, CES, lnterop Networld, HSMA, PCMA, SITE , Karen Gordon 3110 S. Polaris Ave., Ste. 4, LV 89102 55,000,000 Programs, Unique Tours, Book Speakers, Trans- World of Concrete DMC Network 1977 [email protected] portation, Show Reservations Desert Design Group, Ltd. 740-4210 10 Wedding, Bar- & Bat-Mitzvahs, Corporate Most Major Las Vegas Hotels {MGM Chamber of Commerce Todd Rosenberg 3950 W. Diablo Dr., Ste. 10, LV 89118 DND Events, New Year's Eve Parties, Slot Tournaments, Grand, Luxor, Mirage, et. al), MeDon· 1994 Custom Built Props & Decorations aid's Corp., Turner Network Tele. 8 The Lenz Agency 733-6888 9 Event Production , Models/Narrators, Transporta- Magic lnt'l, SEMA, COMDEX, Networld NAEM, ISES. EDPA, Richard Weber 1591 E. Desert Inn Rd .. LV 89109 S2 ,000,000 lion, Entertainment, Marketing. Room/ Show lnterop RO/DSA 1960 [email protected] Reservation 9 Reno Exposition Services 851-4700 8 Booths, Freight Handling, Storage, Electrical, International Cigar Expo, Western Win- IAEM, NELA, ESCA, Richard Baxter 300 Sierra Manor Drive, Reno 89511 $3,000,000 I & D Labor, Registration/Theme Deco ter Sports Rep 's Assn ., Pacific lnterna- Western Association 1993 www.renoexpo.com tional Expo 9 The Alan Waxier Group 792·8000 8 Shuttle Services, Theme Events, Tours, Meeting I AT&T, Pepsi, United Auto Workers, SITE , RODSA, HSMA, Alan F. Waxier 4031 S. Industrial Rd. , LV 89103 51 ,000,000 Convention Services, Models I Hostesses, Enter· ShoWest PCMA 1996 [email protected] tainment. Golf Outings, Spouse Programs 11 Broadcast Production, Inc. 227-5252 7 Television, Promotional Videos, Commercial Pro- DND Augustus Society Mr. Tony Sacca 6020 W. Flamingo Rd., Ste. 14, LV 89103 $1 ,000.000 ductions 1990 [email protected] 11 Creative Concepts, Inc. 792-4111 7 Theme Party Planning. Entertainment, Tours, Magic, lnt'l Council of Shopping Cen- SITE , MPI, IAEM, Cham - Renee Hale-Pursel 31351ndustrial Rd. , Ste. 212, LV 89109 DND Ground Transportation, Off-Site Venues, Models ters, Epic Enterprises ber of Commerce 1990 [email protected] 13 Park's People, Inc. 870-0555 6 Models/Talent/Personnel, Entertainment/Special Softbank COMDEX, World of Concrete, Chamber of Com. , lnt'l Pat Park 50S. Jones Blvd., Ste. 200, LV 89107 S3,000,000 Events, VIP Services, Refistration & Floor Mgrs, Video Software Dealers Assn., World Assn. of Expo Mgrs, lnt'l 1981 [email protected] Interpreters, Tours/Spea ers/Spouse Program Gaming Congress Soc. of Spec. Events 14 Great Basin Events 329-4200 5 Equestrian/Livestock Events Tony Lama Boots/Reno Ranch Rodeo, Working Ranch Cowboys Liz Younger 223 Marsh Ave., Reno 89509 $2 ,000,000 Reno Champ. Snaffle Bit Futu rity, Nev. Assn ., Public Relations 1993 [email protected] Al l-Around Working Cowhorse Champ. Soc. of Am. 15 Western Discovery International 329-9933 4 Inbound Travel to Reno/Tahoe, Leisure. Military AFLAC 1997, 33 Japanese Compan ies, Nat' I Air Tour Assn., lnt'l Jann Tilzey 507 Casazza Drive, Ste. C, Reno 89502 800-843-5061 S1 ,000,000 Reunions, Rental Cars, Golf Groups, Group & Ebarra lnt'l, State Farm Insurance Hotel Sales/Mkting Assn ., 1986 [email protected] Individual Hotel Pkgs, Reno/Tahoe Reservations Reno /Tahoe Territory, 15 Savoy Convention Service 329-5542 4 20' High Theatrical Drape NV Academy of Family Physicians, NV Chamber of Commerce DND PO Box 1247, Reno 89504 51 ,000,000 Optometric Assn., American Institute of 1959 Architects. NV Assocation of Realtors 17 Norman L. Wallin Enterprises, Inc. 329-7486 3 Meet & Greet, Luggage Handling, Ski Arrange- DND SKAL Norman L. Wallin 1 East 1st Street, Ste. 808, Reno 89501 $1 ,000,000 ments, Transportation, Golf Arrangements, Tours 1996 [email protected] 17 ASAP- LV 458-0090 3 Incentive Programs, Meet&Greet, Theme Parties, AT&T, Sigma Diagnostics, Blodgett ISES, SITE , HSMA, Sunny Barkley 3430 E. Flamingo Rd., Ste. 318, LV 89121 800-3 68-2727 S1 ,000,000 Shuttle Services, sruse Programs, Activity Pro- Ovens, Pabco Gypson RODSA 1992 grams, Motorcoac Tours, National Park Tours 19 Accent Party Props 588-5678 2 Theme Decor, Wedding Decor, Linens, Conven- DND NTA, ABA, SKAL, Joe O'Neill Box 16771 , 625 Hwy 50, Zephyr Cove 89448 $5,000,000 tion Decor, Caribbean Parties, 50's, July 4th and Chamber of Commerce 1997 New Year's Eve Parties 19 Destination Lake Tahoe 800-833·8399 2 Full Service Transportation, Dine Around's, Desti- Microsoft, Carlson Marketing Group. NTA, ABA, SKAL, Joe O'Neill Box 16771, 625 Hwy 50, Zephyr Cove 89448 S5 ,000,000 nation Mgmt. for Lake Tahoe. Special Theme Adventure Tours USA,. Electrolux Chamber of Commerce 1985 Events, Group Activities 19 Inventive Incentives 893-6444 2 Special Events, Promotions, Meeting Planners, Dodge Truck Rodeo, Bristol Myers MPI , ISSI , Chamber of Robyn Johnson 2110 E. Flamingo Rd., Ste. 300, LV 89119 $2,000,000 Incentive Programs, Theme Events, Props, Trans- Squi b, Station Casinos - USTRC Commerce, LV Inventive 1963 portation 19 Judy Venn & Associates, Inc. 259-4494 2 Models, Hostess/ Host, Professional Narrators, Cahners Publishing. Networld lnterop IAEM, ESCA, PCMA, 3401 West Charleston Blvd ., LV 89102 S1 ,000,000 Interpreters, Special Talent, Booth Personnel Shops, Nat'l Assn. Broadcasting Shows, HSMA Nat'l Business Aircraft Assn. Shows 19 Creative Talent 737-0611 2 Talent Agent, Extra Casting, Theater Productions, COMDEX, Paramount Pictures, Univer- Las Vegas Chamber of Margee Butta 900 E. Karen Ave., Ste. D-116, LV 89109 DND Convention/Destination Services, Convention sal Films Commerce 1989 Host/Hostess, Entertainers 19 The Talent Group, Inc. 365·8720 2 Corporate Theater Production. Event Planning, Mary Kay, COMDEX Chamber of Commerce, Jane Malton 2800 W. Sahara Ave., Ste. 7#, LV 89102 DND Decor & Entertainment Bookings, Convention Coalition of Models and 1994 [email protected] Services, Corporate Video Production Actors N/A Classic Models & Talent 367-1444 DND Host/Hostess, Promotions, Narrators, Print, Com- R&R Advertising, Sony, Budweiser Screen Actors Guild, Wendy Wenzel 3305 W. Spring Mtn. Rd ., Ste. 12, LV 89102 DND mercials, Look-A-likes, Television , SAG Affiliated LVCVA, NV Motion 1974 Picture Assn . N/A Cooperative Enterpris es 852·7469 DND Trade Shows Nevada Landscape Assn. Nat'l Assn. of Consumer Jim Sullivan 347 Marsh Ave .. Reno 89509 DND Shows, Nevada 1990 Landscape Assn. N/A Holiday Models, Inc. 735-7353 DND Talent, Destination Management, Event Manage· DND NCC, CES, AMC, NADA 500 E. Desert Inn Rd ., LV 89102 DND men!, Theme Parties, VIP Dining Shows

N/A Lockett & Sullivan 852-7469 DND Consumer Shows Sprin~ Home Show, Full Home Show, Nat'l Assn. of Consumer 347 Marsh Ave., Reno 89509 DND Heal & Beauty Expo, Boat, Sport Shows. Nevada info@bigshows .com & RV Show Landscape Assn. N/A Michael T. Entertainment 733-2889 DND Music, Entertainment DND Chamber of Commerce 522 E. St. Louis Ave., LV 89104 $1,000,000

DND ~ Did nat disclose BOOK~LISTS IJ1LI Note: The above information was supplied by representatives of the listed compame in response to faxed survey iorms. Companies not appearing did not respond. To the best of our knowledge, the information is OF While every effort is made to ensure accuracy and thoroughness. errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada. Statewide Book of lists. Research Dept.. 2127 Paradise~

80 !\evada Business journal • September 1997 A D VE RT O RI A L

JIMMERSON, DAVIS & HANSEN Working Hard on Behalf of N0-oada Businesses for 14 Years

oday's rapidly chang­ land and the University of Ting business and legal \\ ashington before obtain­ environmem requires that ing her JD from the McGe­ companies carefully select orge Law School in Cali­ an experienced law firm fornia, serves on the with a broad background. Board of Bar Examiners. For many Nevada busi­ The three shareholders nesses, that has meant have supplemented their retaining the services experiences and knowl­ of Jimmerson, Davis & edge with a highly capable Hansen, a Las Vegas-based group of legal associates law firm that has main­ and support staff. "Our tained a strong evada firm has assembled a presence for nearly 15 knowledgeable, conscien­ years. Always attuned to ti ous group of att';;rneys the need fo r effi cient legal and support staff, enabling services, the firm handles us to give our clients cases involving all ci vii advice and assistance in matters. Its clients have From left w righc: Jim Jimmerson, Lynn Hansen and Tom Davis avoiding serious legal included an impressive list problems at the outset," of businesses large and small, and a Board of Governors, and has wo rked said Davis. "However, when legal "Who's Wh o" of celebrities and high­ extensive ly on behalf of the Clark dilemmas can't be avoided, we con­ profil e businessmen, businesswomen County Pro Bo r). o Project. Jimmerson centrate on resolving them quickly and professionals. presently serves as a member of the and efficiently. " "Serving the legal and business Board of Directors of the Greater Las The superior group of associates, needs of our clientele has fostered an \ egas Inner City Games, and is also paralegals and staff that Davis cites has understanding of the importance of the Chairman oi the Nevada Taxicab played a vital role in Jimmerson, Davis effective and confidential treatment Authority, having been appointed by & Hansen's success. and service," explained Tom Davis, a Governor Miller to that Board. "Our staff members are profession­ shareholder in the firm . Davis earned Bachelor of Science als and have enabled us to develop the Jimmerson, Davis & Hansen's three and JD degrees from Ma rquette Univer­ solid working relati onships with our principle shareholders possess varied sity in \\ isconsin. His realm of exper­ clients that have been so critical to experi ences, enhancing the firm 's abil­ tise includes business and corporate accommodating their needs," stated ity to address and work with many dif­ law, as well as construction and Jimmerson. "We look for associates, ferent legal concerns and issues. labor/employment law. Dav is also han­ paralegals and staff who share our A native Las Vegan, Jim Jimmerson dles document review and preparation commitment to excellence and our graduated from Las \ egas High fo r clients' business transactions. He dedication to serving our clients' best School and went on to study at Ameri­ currently serves on the Executive interests. We've established a reputa­ can College in Paris and George Wash­ Committee of the Business Law Sec­ ti on within the community for wo rking ington University. He received his Juris ti on of the State Bar of Nevada, and he tirelessly on their behalf. Doctor (JD ) from Columbia Uni versity co-chairs the state bar's Consumer "The business world is constantly in New York. His areas of practice Protection Committee. In addition, he evolving, and that requires both quick include business and tort li tigation, has prepared materials fo r and made response time and 24-hour availability real estate, construction, entertain­ presentations at va ri ous seminars, fo r clients," Jimmerson added. "They ment and fa mily law. He has published foc using mainly on corporate law and have our cellular and home phone articles about topics ranging from jury construction law. numbers, because we understand serv­ persuasion to Nevada family and Lynn Hansen primarily focuses on ing people's business and legal needs divorce law. He has served on the insurance and health care law. Hansen, constitutes a 24-hour-a-day job." American Bar Association (ABA) who studied at the ni ve rsity of lllary- According to Jimmerson, this philos-

Nevada Business Journal JIMMERSON, D A V I S & HANSEN

ophy encouraged the firm to become "THE FIRMS BEST ABLE TO quality working relationships with the one of the first in the region to insti­ courts is not confined to Clark County. tute 24-hour trial teams. The firm uti­ SERVE THEIR CLIENTELE HAVE The shareholders and associates have lized this industrious around-the-clock handled many business and family mat­ approach to win a multi-million-dollar DEVELOPED A LONG-STANDING ters statewide, appearing in virtually judgment for their client, architect RELATIONSHIP OF TRUST BE­ every courthouse across evada, in Nikita Zukov, in a breach of architec­ places as diverse as Goldfield and Elko. tural contract lawsuit filed aga inst Las TWEEN THEMSELVES AI'lD THE The firm has also represented its clients Vegas Sands, Inc. and brought cases to trial in several "From eight to five , during the day, COURTS. JUDGES LEAR.t~ TO state and federal courts outside Nevada. we'd try the case before the federal "It's critical to remain sensitive to the LISTE TO Al~D HAVE FAITH IN court judge and jury," Jimmerson des­ legal issues and concerns of various cribed. "The next team of associates, WHAT A PARTICULAR LAWYER localities," Jimmerson said. "Regardless paralegals and staff would work with us of where we argue a case, we bring the until two or three in the morning IS SAYil\TG . ATTOR.t~EYS WHO same commitment to understanding preparing evidence memoranda and DEVELOP THIS RAPPORT WITH the specific issues at hand and accom­ addressing the legal issues which plishing our clients' objectives." emerged in court that day. Working JUDGES . .. WILL ACHIEVE BET­ Jimmerson, Davis & Hansen's superi­ around the clock ensured we were pre­ or resources - highly experienced and pared with the written documents TER RESULTS FOR CLIENTS ." knowledgeable legal counsel, an effec­ regarding the questions and concerns tive support staff, determination and raised in court." ing and solving problems before they dedication - will be bolstered by its The firm's aggressive trial approach require a remedy through the courts." new state-of-the-art offices. The firm is represents a significant factor in its Keeping clients out of court often anticipating taking up occupancy of the dedication and hard work. "Con­ means leading them through arbitra­ new space, across from the new region­ sidering the high cost of litigation, tion and mediation, areas in which the al justice center at Casino Center Drive there's no incentive to finish second in firm 's partners are trained. "Honesty is and Clark Avenue, next June. a court case," Jimmerson stated. essential, because our clients rely on Taking into consideration the need "We're there to win the lawsuit. We're us as legal professionals to minimize for the most up-to date programs and willing to work non-stop to achieve their exposure to the judicial system," services, plans for the offices include positive results for our clients. We treat Jimmerson said. "Many cases simply more than $100,000 in enhanced com­ every case as if it's the most important don't need to go to court. We search for puter-aided technologies. The latest argument we're ever going to make." non-trial alternatives whenever we Pentel generation of computers will Going the extra mile for every client can, and that means placing our assist the firm in providing the most has translated into substantial referral clients' needs before our own financial efficient service possible. Among other and repeat business for Jimmerson, goals. Their interests comprise our technological highlights, associates and Davis & Hansen. "Word of mouth still main priority." staff will be able to fa;\: and take phone represents the best source of business When the firm must represent its messages from their computers. for us," Jimmerson asserted. "It's a real clients in court, its tenure as a fixture "We're always looking for ways to honor when a client refers an associate in the Nevada legal community consti­ more effectively serve our clients, and or fri end to us, because it's a testament tutes a valuable asset. "The hallmark of we're excited about this opportunity to to the skill and ethics with which we an effective lawyer entails his or her upgrade our tools and resources," Jim­ approached their case. We have long ability to int1uence the fact finders [the merson stated. understood that we can't take our jury or judge]," Jimmerson explained. The new offices and technology are clients for granted or sit on our laurels. "The firms best able to serve their symbolic of Jimmerson, Davis & Han­ \\e have to prove ourselves every day. clientele have developed a long-stand­ sen's tradition of setting trends, rather We'll only maintain our solid reputa­ ing relationship of tmst between them­ than following them. Expect the firm to tion through a continued emphasis on selves and the courts. Judges learn to continue to excel internally, as well as ethics, skill and effort. " listen to and have faith in what a par­ in working to achieve its clients' goals. The diligence Jimmerson highlights ticular lawye r is saying. Attorneys who "People feel most comfortable with a is key to properly advising clients develop this type of rapport with lawyer who cares, yet who remains pro­ rega rding their specific situation. "Our judges through years of hard work, fessional and objective at all times," goal really entails keeping our clients legal research and ethical practice will Davis stated. "We're always excited but of costly litigious situations," Davis achieve better results for their clients." about opportunities to take the services noted. "We concentrate on anticipat- The firm's experience in building we offer to the next level of excellence.-

I Nevada Business Journal I TopRankiNevada STATEWIDE BOOK OF LISTS Law Firms Ranked by Numbef1 of AUof1neys Licensed in Nevada LAW f iRM z~ ADORESS(ES) PHONE 1 lAWYERs• YEAR ESTABLISHED a:.. E·MAIL PHONE 2 FIT EMPL. HOURLY RATES HEADQUARTERS SPECIALTIES MANAGING PARTN ER(S) Lionel Sawyer & Collins 70 1967 Civil Litigation, Commercial Transactions, Gaming. Paul R. Hejmanawski, 300 S. fourth Street, Suite 1700, Las Vegas 89101 383-8888 185 $95- $325 Las Vegas Zoning & land Use. Trusts & Estates F. Harvey Whittemore 1100 B of A Plaza, 30 West Liberty Street, Reno 89501 788-8666 [email protected] /[email protected] Hale, lane, Peek, Dennison , Howard , Anderson & Pearl 36 1971 Real Property & Financial Transactions, Commercial William C. Davis, Jr. 100 West liberty Street, 10th Floor, Reno 89505 786-7900 90 $115- 5250 Reno litigation, Bankruptcy, Administrative & Utility law, 2300 W. Sahara Ave. , 8th Floor, Box 8, las Vegas 89102 362 -51 18 land Use Planning & Natural Resources Alverson, Taylor, Mortenson, Nelson & Sanders 34 1997 Insurance, Divorce, Medical Malpractice, Corpora- J. Bruce Alverson, Eric Tay- 7401 W. Charleston Blvd., las Vegas 89117 384-7000 85 DND Las Vegas !ion/International Law, Personal injury. tor, David J. Mortesen, [email protected] Domestic/Family Law, Bankruptcy Erven T. Nelson, et at. 4 Iones, Jones, Close & Brown, Chtd. 32 1938 Administrative, Land Use, Bankruptcy, Business, Gary R. Goodheart 3773 Howard Hughes Pkwy. 3rd Floor South, LV 89109 734 -2220 80 DND Las Vegas Real Estate, Entities, Construction, Tax, Gaming, [email protected] Healthcare, Estate Planning, litigation McDonald Carano Wilson McCune Bergin Frankovich & Hicks LLP 31 1949 Civil Litigation (federal, State), Cor~rate, Business, leo P. Bergin, 241 Ridge Street, Reno 89501 322 -0653 65 DND Reno Gaming, Tax, Estate Planning, Emp oyment law George F. Ogilvie 2300 W. Sahara Ave., No. 10, Ste. 1000, LV 89102 873-4100 6 Beckley Singleton Jemison and list, Chtd . 27 1962 litigation, Mediation, Arbitration, Insurance, Con- Elizabeth Gonzales 530 las Vegas Blvd., South, las Vegas 89101 385 -3373 87 585- 5250 las Vegas struction Defect, Prem ises liability, Gaming 100 W. Liberty Street, Suite 700, Reno 89501 323 -8866 [email protected] 7 Gordon & Silver, Ltd. 20 1967 Bankruptcy, Administrative/Gaming. Transactional, Jeffrey A. Silver, Esq. 3800 Howard Hughes Pkwy., 14th Floor, LV 89109 796-5555 42 DND las Vegas Litigation. Patent/Trademark [email protected] 8 Barker, Brown, Busby & Sutherland, P.C. 15 1996 Insurance Defense, Personal Injury, Property, Casu- Janice J. Brown, 430 S. Third Street, las Vegas 89101 386-1086 43 $120- $150 las Vegas alty, Products liability, Complex & Disaster litiga- Jerry J. Busby, [email protected] tion, Estate Planning Thomas D. Sutherland, P.C. 8 Jolly, Urga, Wirth & Woodbury 15 1974 Business Litigation, Corporate/Transactional, R. Gardner Jolley, 300 South Fourth Street, Suite 800, las Vegas 89101 385-5161 35 5130 . $250 las Vegas Estate/Probate. Domestic, Personal Injury William R. Urga 8 Kolesar & leatham , Chtd. 15 1986 Real Estate, Banking/ Finance/Trust & Fiduciary, Robert J. Kolesar, 3320 W. Sahara Avenue, Suite 380, las Vegas 89102 362-7800 30 $135- $245 las Vegas Corporate, Creditors' Rights/ Bankruptcy, Tax/ Pro- Nile Leatham bate 11 Marquis & Aurbach 14 1979 Real Estate, Corporate, Employment law, Estate Albert G. Marquis, 3228 S. 4th Street, las Vegas 89101 382·0711 40 $115- S250 Las Vegas Planning, Civil litigation Phillip S. Aurbach 12 Pico & Mitchell, Ltd. 13 1965 Insurance Defense, Medical Malpractice Defense, James R. Rosenberger, 2000 South Eastern Avenue, Las Vegas 89104 457-9099 38 $100- $190 las Vegas Probate, Corporate, Fam il~ law, Personal Injury, Chris A. Escobar, Gary l. Products & Premises liabi ity ~ Myers, E. Breen Arntz 13 Pearson, Patton, Shea, Fo\w. & Kurtz, P.C. 12 1984 Insurance Defense, Medical Malpractice Defense Neils Pearson. B of A West. 6900 Wester , Ste. 800, las Vegas 89128 228-7717 25 DND las Vegas Theodore J. Kurtz 13 Keefer. O'Reilly, Ferrario & l ubbers 12 1977 Gaming, Hotels, Real Estate, Corporate, Estate John F. O'Reilly, Edward C. 325 S. Maryland Pkwy. las Vegas 89101 382-2660 35 DND Las Vegas Planning, Insurance Defense, Construction & lubbers, Mark E. Ferrario Fam ily law 15 Cohen, Johnson. Day & Clayson LLP 9 1986 Insurance Defense, Bankruptcy, Real Estate, Com- Steven l. Day, H. Stan 301 E. Clark, Suite 870. Las Vegas 89101 382-21 11 22 $95 - $225 Las Vegas mercia! Litigation, Personal injury Jo'hnson, Steven B. Cohen, David R. Clayson 15 Dickerson Dickerson Consul & Packer 9 1986 Family Law, Personal Injury, Civil litigation, Real Robert P. Dickerson, George 330 S. Th ird Street, Suite 1130, Las Vegas 89101 388-8600 20 DND las Vegas Estate, Transactional Law M. Dickerson, Vincent A. Consul, Richard J. Packer 15 Moran & Associates 9 1975 Insurance Defense, Land Use, Zon ing Matters, Privi - John T. Moran, JJ. 360 South Fourth Street, Suite 400, Las Vegas 89101 384-8424 20 DND Las Vegas lege Licensing, Corporations, Civil, Criminal Law 15 Skinner, Sutton & Watson P.C. 9 1994 Corporate/ Business, Intellectual Property, Civil liti- Greg Skinner, Garrett Sut- 548 California Avenue, Reno 89509 324 -4100 20 $125- $200 Incline Village galion, Estate Planning, Real Estate ton, Kelly Watson 8000 Southwood Blvd., Suite 207, Incline Village 89450 833-1700 ssw1 @ix.netcom.com 15 Hutchison & Steffen 9 1996 Commercial litigation. Insurance Defense, Real Marl< A. Hutchison 530 S. Fourth Street, Las Vegas 89101 385-2500 16 S110-S225 Las Vegas Estate Litigation, Landlord/Tenant, Personal Injury [email protected] 20 Bell & Young, Ltd. 8 1975 Litigation Defense, Business/Property/ Corporations, Kenneth G. Bell, Richard 4001 Meadows Lane, Las Vegas 89107 878-2800 18 S150 - $250 Las Vegas Estates & Probate, Personal Injury D. You ng, Craig D. Hoppe. David C. Rosequist 21 Jimmerson, Davis & Hansen 7 1983 Civil Litigation, Real Estate, EnTertainment, Con- Lynn M. Hansen 701 E. Bridger Ave., Ste. 600, Las Vegas 89101 388-7171 28 $120 - $275 Las Vegas struction, Family Law, Personal injury, Corporate, Medical Malpractice Defense, Insurance, Hea~hcare 21 John Peter Lee , Ltd. 7 1975 Civil litigation, Bankruptcy, Transactional, Probate John Peter Lee 830 Las Vegas Blvd. South, Las Vegas 89101 382 ·4044 26 $125- $310 Las Vegas & Estate, Administrative Agencies 21 Albright, Stoddard, Warnick & Albright 7 1971 Real Estate, Construction Defects, Commercial l aw, G. Vern Albright. William H. 801 S. Rancho Dr. , Suite D-4, Las Vegas 89106 384-7111 16 $145- $200 Las Vegas Insurance Defense, Family Liw Stoddard, G. Marl< Albright 24 Erwin Thompson & Hascheff 3 1991 Mininf, & Natural Resources Law, Business Law, DND One East Liberty Street, Suite 424, Reno 89504 786·9494 7 DND Reno Comp ex Commercial & Personal Injury litigation, www.renolaw.com I [email protected] Real Estate Law 25 Silverman & Dacaria, Chtd. 2 1982 Family/Matrimonial Law, Child Custody Maryanne Decaria 290 S. Arlington Avenue, Reno 89501 322-3223 8 sao- 5195 Reno 25 Barber, Klearman & Assoc. 2 1991 Personal Injury, Fami ly law, Criminal Steven J. Klearman , 557 Washington Street, Reno 89503 323-6464 6 $150 Reno Joel B. Barber 25 Law Office of Cliff Young 2 1983 Family law. Criminal Defense, Personal Injury Cliff Young 600 S. Virginia Street, Suite B, Reno 89501 786-3882 4 $150- $200 Reno 28 Richard G. Hill, Esq . 1 1979 Business, Business litigation, Real Estate - Transac- Richard G. Hill 331 East liberty Street, Reno 89501 348-0888 6 $150- $200 Reno lions & litigation, Con struction, Collection [email protected] 28 Carter R. King, Attorney at Law 1 1983 Family Law, Criminal Law, Personal Injury Carter R. King 524 Holcomb Avenue, Reno 89502 322-1153 4 $175 Reno 28 Law Office of Richard F. Cornell 1986 Domestic, Criminal , Appellate Richard F. Cornell 150 Ridge Street, Reno 89501 329-1141 $135- $150 Reno [email protected] 28 Geoffr:fu Giles & Associates 1 1980 Bankruptcy, Board Certification in Business & Con- Geoffrey Giles 527 C ifornia Avenue, Reno 89509 329-4999 3 5150 - 5175 Reno sumer law 28 Law Offices of David A. Hornbeck 1979- Environmental Law, Civil litigation/ Corporate, Per- David A. Hornbeck 1675 Lakeside Drive, Reno 89509 323-6655 DND Reno sonallnjury, Family Law, Criminal Law [email protected] DND ; Did not disclose • Licensed to practice in Nevada BOOK ~LISTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed wNey forms . Companies not appearing did not respond . To the best of our knowledge. the information is accurate as of press bme. OF While every effort is made to ensure accuracy and thoroughness. errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept. 2127 Paradise Rd ., LV. NV 89104.

September 199i • Nevada Business Journal 83 TopRankiNevada STATEWIDE BOOK OF LISTS Health Clubs Ranked by Total Workout Space WORKOUT ~ MEMBERS SE NIOR NV EXEC ..z HEALTH CLUB PHONE AREA(S) "' ADDRESS E·MAIL (Sa. Fr.) EMPLOYEES SPECIAL AMENITIES YE AR ESTABLISHED 1 Green Valley Athletic Club 454-6000 136,000 9,000 Indoor/Outdoor Lighted Tennis, Racquetball/Squash, Massage, Skincare, Steam, Auto Misty Chadwick 2100 Olympic Avenue, Henderson 89014 215 Detailing, Outdoor/Indoor Pools, Aerobics, Cardiovascular, Salon, ProShop, Whirlpool 1988 YMCA of the Sierra 329-1311 40,000 4,200 Two Pools, Full -line of Paramount Equipment, Two Gyms, Separate Aerobics Studio, Ed Roussell 1300 Foster Drive, Reno 89509 180 Racquetball & Hardball, Complete Land & Water Exercise Classes, Free We ights Room 1907 Sports West Athletic Club 348-6666 35,000 DND Cardia Area, Olympic Pool, Free Weight Area, Cybex, lcarian Toning Machines, Child Dee Dee Desiderio 1575 S. Virginia, Reno 89502 70 Care, Aerobics, Individualized Weight Lessons & Training Programs, Racquetball 1986 24 Hour Fitness 656-7777 35,000 12 ,200 Climbing Wall, Pool, Jacuzzi, Steam Room , Sauna, Personal Training, Great Service Steve Clinefelter 3141 N. Rainbow Blvd., Las Vegas 89108 122 1987 5 24 Hour Fitness 641-2222 30,000 10,600 Climbing Wall, Pool, Jacuzzi, Steam Room , Sauna, Personal Training, Great Service Steve Clinefelter 2605 S. Eastern Avenue, Las Vegas 89109 106 1987 6 24 Hour Fitness 898-9999 26,000 9,000 Climbing Wall, Pool, Jacuzzi, Steam Room , Sauna, Personal Training, Great Service Steve Clinefelter 2893 N. Green Valley Pkwy. Henderson 89014 90 1987 7 24 Hour Fitness 368-1111 24,000 8,200 Climbing Wall, Pool, Jacuzzi, Steam Room, Sauna. Personal Training, Great Service Steve Clinefeiter 3055 S. Valley View, Las Vegas 89102 82 1987 7 World Gym Reno 82 -SHAPE (74273) 24,000 2,000 75'x30' Outdoor Pool, 9'x12' Outdoor Spa, Basketball Court, Sand Volleyball, Johnny William Florentine 6155 Neil Road, Reno 89511 45 'G' Spinning, Indoor Volleyball & Basketball, APEX Fitness and Nutritional Programs 1995 9 Carson City Fitness & Ae robics 884-3476 15,000 4,500 Aerobics, Weight Training Machines, Free Weights, Sauna, Tanning Beds DND 3242 Research Way, Carson City 89706 20 1994 9 YMCA of the Sierra, Sparks Branch 685-9622 15,000 1,800 College-size Gymnasium, Football/ Soccer Fields, Paramount & Nautilus Equ ipment, Ed Roussell 850 Baring Blvd .. Sparks 89434 100 Separate Aerobics Studio 1973 11 Apollo Spa & Health Club 650-9191 14,000 6,000 For Gay Men Only, Pool (60' x 20'), Jacuzzi D.R.M. Ruehl 953 E. Sahara Ave., Ste. A19, LV 89104 www.apollospa.com 15 1996 12 Rocksport Indoor Climbing Center 352-ROPE (3673) 6,500 DND Full Service Climbing Gym, Lockers & Showers, All Levels of Instruction, Youth Pro- Craig Schriber 1901 Silverado, Reno 89512 10 grams, Birthday Parties, Outside Lessons Available, Corporate Team Building 1995 13 Fitness Focus 324-0131 5,000 250 Full Gym J. Nichols/P. Umana 1141 California Avenue. Reno 89509 3 1991 14 Chuck Minker Sports Complex 229-6563 2.500 700 Jacuzzi, Day Sauna, Indoor Golf, League Basketball, Volleyball, 8 Racquetball Courts & DND 275 N. Mojave Road , Las Vegas 89101 16 League, 20 Exercise Classes Weekly, Gymnastics, Shotokan Karate 1978 15 Tropicana Hotel Health Spa 739-2680 1,304 DND Jacuzzis, Dry Saunas, Steam Room, Relaxing Lounge with TV, Massage & Facial Ser- DND 3801 Las Vegas Blvd. South, LV 89109 DN D vices, Personal Trainer on Staff, Complimentary Juices 1986

DND = Did not disclose il!iliLJSTS ~ Note: The above informa.tion was supplied by representa tives of the ~st ed companies in response to faxed survey forms. Companies not appearing did not respond. To th e best of our knowledge, the info rma tion is accurate as of press time. BOOK OF ~ While every effort is made to ensure accuracy and thoroughness. errors and 0011ssions do occur. Send corrections or additionson company letterhead to TopRank Nevada Statewide Book of Lists, Research Dept, 2127 Paradise Rd., LV, NV 89104. (Visionary. Dreamer. dea ist J

How many times have we used these adjectives to describe people we know? Until they prove us wrong? Then we call them risktakers, groundbreakers, and leaders. To recognize the accomplishments of these individuals, the Nevada Business Journal has created a special program - Nevada's Top 50 Business Leaders. The selection criteria is based on: • business leadership • community involvement • 75-word biography • any other relevant information on business accomplishments.

Join us in recognizing the professionals who pave the road for future generations. Submit your nominations.

To obtain nomination forms call: Southem Nevada: 735-7003 • Northern Nevada: 329-4200 Nevada Business Journal The Elizabeth Younger Agency 2127 Paradise Road • Las Vegas , NV 89104 223 Marsh Avenue • Reno, NV 89509 Tel800.242 .0164 I 702.735.7003 • Fax 702.733.5953 Tel 702.329.4200 • Fax 702.329.4283

R4 Nevada Business j ournal • September 199i TopRankiNevada STATEWIDE BOOK OF LISTS Higher Educational Facilities Ranked by Total Current Enrollment ~ I INSTITlJTION ::; ADDRESS(ES) PHONE 1 TOTAL CURRENT -FULL--TIM- E I 11996 GRA DS _I YEAR I a:: E-MAIL/ WEBS ITE I PHONE 2 ENROl LM ENT PART· TIME TUITION EMPLOYEES 1997 GRAos• l EST. SE NI OR NEVADA ExECUTIVE • • • • • 1 Community College of Southern Nevada (C.C.S.N.) 37,300 10,600 $38 I credit hour 1,470 .. 814 1971 Dr. Richard Moore 3200 E. Cheyenne Avenue, N. Las Vegas 89030 651-4491 26,700 (resident) 900 www.ccsn.nevada.edu 2 University of Nevada, Las Vegas 19,683 9,855 566.50 I credit 2,000 2,659 1957 Dr. Carol H. Harter 4505 S. Maryland Pkwy. Las Vegas 89154 895-3011 9,828 (undergrad) 3,000 www.unlv.edu 590.00 I credit (grad) 3 University of Nevada, Reno 12,000 DND 564 I credit DND DND 1874 Joe Crowley 1664 N. Virginia Street, Reno 89557 784-1110 DND (undergrad) 2,100 www.unr.edu 4 Truckee Meadows Community College 10,000 1,500 538 I unit 550 NIA 1971 John A. Richardson, Ph .D. 7000 Dandini Boulevard, Reno 89512 673-7000 8,500 (residents) NI A http:!lwwwlscs.unr.edu l tmccl 5 Continuing Education, C.C.S.N. 7,000 0 590.00 I credit (grad) 20 425 1980 Dr. Richard Moore 6375 W. Charleston, Las Vegas 651-5790 7,000 Varies (most classes 500 www.ccsn.nevada.edu less than 5100) 6 Great Basin College 6,352 636 538 I unit 450 164 1967 Richard Jarvis 1500 College Parkway, Elko 89801 753·2103 5,716 170 7 Institute for Business & Industry, C.C.S.N. 5,000 0 Varies 12 NIA 1980 Dr. Richard Moore 2409 Las Verdes, Las Vegas 651-4295 5,000 NIA www.ccsn.nevada.edu 8 University of Phoenix, Nevada Campus 1,300 1,300 5218 I credit 30 40 1993 DND 333 N. Rancho, Suite 300, Las Vegas 89106 876-5004 0 (undergrad) 131 jrjohnso.oramail.apollogrp.edu 5241 I credit (grad) 9 Morrison College 250 215 $2 ,170 I term DND 63 1902 DND 140 Washington, Reno 89503 323 -4145 35 124 www.morrison.edu 10 University of Nevada School of Medicine 205 205 $7,265 I year 378 56 1969 Robert M. Daugherty, Jr., M.D., Ph.D. Savitt Medical Building 356, Reno 89557 784-8059 0 (resident) 46 ~ - 2040 W. Charleston Blvd ., Las Vegas 89102 671-2230 S21 ,292 I year www.unr.edulmed (non-resident) . BUSINESS, TRADE AND PROFESSIONAL TRAINING CENTERS Productivity Point International 6,500 DND $45 I class 20 5,950 1990 Clara Andriola 5301 Longley Lane. #A7. Reno 89511 829·8300 DND 6,500 joh [email protected] Computer Skills Institute 650 NI A Varies 10 7,000 1975 DND 1820 E. Sahara Avenue, Ste. 201, Las Vegas 89104 732 ·4900 (per mo.) 650 8,000 3 Sierra Nevada Job Corps Center 600 NIA NIA 240 493 1978 Dr. Paulette Hilton Robinson 5005 Echo Avenue, Reno 89506 972-5627 600 490 4 Las Vegas College 350 325 5131 I unit 50 68 1979 Bob McCart 3320 E. Flamingo Road , Suite 30. Las Vegas 89121 434-0486 25 100 5 Las Vegas School of Real Estate 185 0 $149- $349 I unit 9 1,725 1986 Mary Livingston 3441 W. Sahara Avenue, Las Vegas 89102 364·2525 185 1,600 www.snsore.com 6 Academy of Medical Careers 259-6263 145 145 $10 I hour (average) 15 55 1989 JoAnn Ferrera 5243 W. Charleston Blvd. , Ste. 3, Las Vegas 89102 800-399-6012 0 100 7 Marinello School of Beauty 115 35 Varies per course DND 70 1997 Bob Ramey 5000 E. Bonanza, Las Vegas 89110 431 ·6200 80 90 8 Prater Way College of Beauty 76 56 Varies per program: 6 75 1962 Rosemary D' Alessandro 1627 Prater Way, Sparks 89431 355-6677 20 51 ,925 . 55,650 60 9 National Bartenders School 45 45 DND 6 400 1994 Carol Logan 3333 S. Maryland Pkwy. Suite 9, Las Vegas 89103 731 -6499 0 400 10 Career Choices 40 30 5125 I class 4 35 1988 Nancy Rumberg 625 Margrave Drive, Suite 101, Reno 89502 826-8828 10 (average) 50 nancyr@aci. net 11 Key Realty School 35 20 5300 I unit 4 350 1989 DND 3420 E. Flamingo Road, Suite 4, Las Vegas 89121 313 -7000 15 450 www.key-realty.com 12 ABC Real Estate School 29 29 5295 I unit DND DND 1997 Cindy Weber 222 S. Rainbow Blvd. , Las Vegas 89128 256-2801 0 DND 13 C.D .F. Gaming Machine Repair School 15 15 $2 ,995 I unit 8 75 1995 Randall Melton 1111 Grier Drive, Suite B, Las Vegas 89119 361 ·8994 0 75 13 Prestige Travel School 15 0 51 ,695 I course 38 1991 Kathy Falkensammer, CTC 6175 Spring Mountain Road , Las Vegas, 89102 251 -5552 15 34 [email protected] I www.prestige-amex.com 15 Nevada Jewelry Manufacturing School 10 10 Varies per program: DND 11 1988 DND 953 E. Sahara Avenue. Ste B-27, Las Vegas 89104 735 -4191 0 $4,355 • $9,900 15 N/A Center for Employment Training DND DND DND 10 DND 1987 Marcel Fernando Schaerer 520 Evans Avenue, Reno. 89512 348-8668 DND DND [email protected] N/A License Information Service DND DND DND 8 DND 1988 DND 120 Linden Street, Reno 89502 827-4747 DND DND 4410 S. Maryland Pkwy #17, Las Vegas 89119 800·634·9004 N/A Western Business Academy DND DND $275 I course 5 DND 1988 Tija Muntean 1055 E. Tropicana. Suite 575, Las Vegas 89119 736·6789 DND DND N/A Academy of Travel & Tourism DND DND $3,950 I course 4 DND 1991 Michael Williams 1651 E. Sunset Road, Suite A107, Las Vegas 89119 361 ·0149 DND DND N/A The Real Estate School DND DND 510 I hour•" DND 1995 Bobbi Quinn 210 S. Sierra Street, Suite 100-B, Reno 89501 323·3888 DND DND N/A Career Advantage Training DND DND 56,085 I course DND DND 1993 Darlien C. Breeze 1700 E. Desert Inn Rd ., Ste. 304, Las Vegas 89109 796·1913 DND 10

DND = Did not disclose ·Estimated ..CCSN : Has 1,470 total employees, 780 are part-time faculty members. • • • The Real Estate School provides continuing education classes for real estate licensees . BOOK~LISTS ~ Note; The above information was supplied by representatives of the listed companies in response to faxed survey forms . Companies not appearing did not respond . To the best of our knowledge, the information is accurate as of press time. OF While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or add1tions on company letterhead to TopRank Nevada Statewide Book of lists. Research Dept . 2127 Paradise Rd ., LV, NV 89104.

September 1997 • ~evada Business journal 85 TopRankiNevada STATEWIDE BOOK O F LISTS Master-Planned Communities Ranked by Total Number of Units at Site

P HO NE PRIMARY DEVELOPER($) TOTA L UNITS z < '"' l OCATI ON OF COMMUNI TY % COMPLm - s._.__-- n 791-4300 The Howard Hughes Corporation 57,500 • • • • • • ' 5-!5 Village Center Circle, Ste. 8, LV 89134 Las Vegas 19% -nerlin.com reen Valley 458-8855 American Nevada Corporation 35,000 • • • • 30' . Green Valley Pkwy. Ste. 200, Henderson 89014 Henderson 84 %

3 Sun Oty Summerlin .. 363-2111 Del Webb Corporation 6,500 • • • ~ 9555 Del Webb Blvd. , Las Vegas 89134 Las Vegas 85% celwebb.com .! Green Valley Ranch 458-8855 American Nevada Corporation 4,800 • - -S:::xl 901 N. Green Valley Pkwy. Henderson 89014 Henderson 40% 35

5 Seven Hills 458-8855 American Nevada Corp., Forest 3,600 • • 5 ~-S300 901 N. Green Valley Pkwy, Henderson 89014 City Enterprises, Terry Johnston 15% '396 Henderson 6 Desert Shores 254-1020 RA Homes 3,100 • • • • • :.:-s ,800 2500 Regatta Drive, Las Vegas 89128 Las Vegas 98% ·:;sg [email protected] . 7 Double Diamond Ranch 850-4200 Double Diamond Homes, LLC 3,000 • • • - -5250 800 S. Meadows Pkwy. Suite 100, Reno 89511 Reno 20% 35 www.doublediamondhomes.com 8 Wingfield Springs 626-6500 Loeb Enterprises , LLC 2,242 • • 7755 Spanish Springs Road, Sparks 89436 Sparks 35 % www.wingfieldsprings.com 9 Spring Mountain Ranch 878-1213 Southwest Communities , Inc. 1,68-! 500 N. Rainbow Blvd., Suite 314, LV 89107 Las Vegas O"l.

10 Spanish Trail 367- 1733 Spanish Trail Associates 6767 W. Tropicana, Las Vegas 89103 Las Vegas

11 Elkhorn Springs 256-2323 Watt Homes 1661 S. Rainbow Blvd., Las Vegas 89102 Las Vegas www.watthomes.com 12 Sun City MacDonald Ranch .. 363-211 1 Del Webb Corporation - i• 5_ 9555 Del Webb Blvd ., Las Vegas 89134 Henderson ?35 delwebb.com 13 St. James's Village• 849-9070 St. James's Village, Inc. 522 4100 Joy Lake Road, Reno 89511 Reno 3~

14 Montreux • 849-9444 Montreux Partners, Ltd. -5600 16475 Bordeaux Drive, Reno 89511 888-566-9444 Reno

15 Lake Las Vegas Resort• 565-7400 Transcontinental Properties - 1605 Lake Las Vegas Pkwy, Henderson 89014 Henderson www.lakelasvegas.com 16 Spring Valley Ranch 873-3994 Chartered­ 6120 W. Tropicana Ave., Ste. A-16/229, LV 89103 Las sales@c harteredhomes.com 17 Southfork 896-3600 412 Presque Isle, Henderson 89014

18 Saddlehorn 849-9790 16475 Bordeaux Drive, Reno 89511

19 Queensridge 9999 W. Charleston Blvd ., Las Vegas 89117

20 Job's Peak Ranch• Box 2410, Minden 89423 www.jpranch .com I [email protected] 21 Lightning W. Ranch 19 Lightning W. Ranch Rd ., Frankroo e--:

22 Claridge Pointe - On the Greens 100 Platinum Pointe Way, Rene~

23 Arrow Creek 3939 S. Mc:Carran S! - =~ [email protected]:.- Third Annual

21, 1117

' II . I

Las year•s event was attended by over II you have a product, service or message 10,000 people. This event focuses on relating to crime prevention, safety, or how to protect your family from safety educ~tion, Saturn of West · crime and related concerns. Sahara and Saturn of Henderson Families especially enjoy the event ....._,...... and Channel 3 invite you to as it provides opportunities lor participate in the third annual children to meet lire and police CRIMEWATCH 3 EXPO. Appropriate officials in a friendly educational product and service categories setting. Kids climb on lire trucks, include, but are not limited to: police cars, and sit in the channel 3 Senior Services, Child Safety, Crime helicopter while meeting the Henderson Prevention, Insurance and Financial, Police Department•s K-9 Unit and McGruH Cellular Telephone Services, Automobile Safety, the Crime Dog. Home Security, Sell-Defense, and all non-profit enterprises. For more information please contact Jeanie White at ChannelS, 857-3253. OR WRITE TO: CRIMEWATCH 3 EXPO I JEANIE WHITE P.O. BOX 44189 MnRN OF WEST SAHARA ANO HENOERSON LAS VEGAS, NV 89118 KVBC•LAS VEGAS ~ TopRankiNevada STATEWIDE BOOK OF LISTS Commercial Property Management Firms Ranked by Total Square Feet in Management Portfolio

RATIO(%) ToTAL Sa. :;: COMMERCIAL PROPERTY MANAGEMENT FIRM PHONE 1 Fm (000) ,..... SENIOR NV EXEC. ~ AD DRESS PHONE 2 NV EMPLrs . CURRENT NEVADA PROPERTIES SERVICES c::J~''r....~ ,~Q~~ ~-::.~" HEADQUARTERS Dermody Properties 13,500 Sage Point Business Park , Silver Lake Business Development, leasing, Property Man­ 95 Michael C. Dermody 1200 Financial Blvd ., Reno 8950 858-8080 31 Park, Dermody Business Park , Dermody Commer­ agement Reno, NV 1900 E. Flamingo Road, Suite 154, LV 89119 794-0000 cial Center [email protected] CB Commercial Real Estate Group 5,825 Greystone, 8rookhollow, Clark Building, Cameron Office, Industrial, Retail 22 47 32 Vicki Lehr (Las Vegas) & 1900 E. Flamingo Road , Su ite 180, LV 891 19 369-4800 20 Commerce Center, Westland Fair Marcus Clark (Reno) 5190 Neil Road , Reno 89502 829 -5986 Los Angeles, CA Trammell Crow Company 3,500 Vista Dist. ctr.. Sparks Business Ctr., Sierra Com­ Property Management, Leasing, 0 98 Christopher J. Nelson 990 East Greg Street, Sparks 89431 356-6118 10 merce Park, Southwest Commerce Ctr. Development, Construction Mgmt. Dallas, TX Trainor & Associates 2,000 Greg Center. Greg Park. Development, Management, Broker­ 0 100 0 Jack Trainor 357 Mary Street, Reno 89509 356-5300 4 655-1095 Spice Island's Drive age, Consulting Reno , NV The Equity Group 1,700 Rainbow Promenade, Spring Valley Town Ctr., Val­ Full Service Property Mgmt., leasing, 9 88 Mama Rondeau 2300 W. Sahara Avenue, LV 89102 796-5500 8 ley Oaks, Ocotillo Plaza, Summerhill Plaza Construction Supervision, Marketing las Vegas, NV 6 Security Capital industrial Trust 1,449 las Vegas Corp. ctr., Westone Business ctr., Black Property Management, leasing, Mar­ 0 100 0 Steven 0 . Spaulding 3555 West Reno Avenue, Suite F, LV 89118 891-9292 3 Mtn. Corp. Ctr. , Trimm (Hughes Airport Ctr) keting, Build-to-Suit Aurora, CO Palms Business Centers 1,400 Palm Business Centers: Ill, IV, North and South, Construction, Marketing, Manage­ 25 70 lee W. Phelps 3137 W. Tompkins Avenue, LV 89103 367 -3000 15 Post Palms Business Center, Palms Airport Center ment Santa Ana, CA 8 American Nevada Corporation• 1,200 Green Valley Corporate Center, Town Center, DND 30 0 34 Erik A. Traub 901 N. Green Valley Pkwy. Henderson 89014 263-4963 100 Plaza and Commerce Center. Pebble Marketplace Henderson, NV 9 RPL Group 1,000 Sierra Executive Center, Saint Mary's Medical , Par­ Industrial, Retail, Commercial, Medical, 33 33 33 Theodore R. Stoever, Sr. CPM 6151 lakeside Drive, Suite 1000, Reno 89511 825-4000 120 adise Plaza, Stanford Freeport Industrial Center, Brokerage, Property/Constr. Mgmt Reno, NV 2764 Lake Sahara Drive, Suite 115, LV 89117 794-4000 Magnolia l akeside Office Plaza 10 Stuart Mixer Asset Management, Inc. 956 Patrick Commerce Center, Sunrise Marketplace, Rent Collection, Service Procurement, 30 40 30 Marge Landry 3800 Howard Hughes Pkwy, Ste. 1220, LV 89109 735-2009 4 City Center West, Blackstone Station Tenant Relations, Construction Mgmt. l~ Vegas, NV 11 Commercial Specialists 904 Pioneer Plaza, Winchester Plaza, Arville Industrial Leasing, Management, Brokerage, 35 46 19 Kevin J. Donahoe, CSM 2320 Paseo Del Prado, Suite 207, LV 89102 364-0909 8 Park, Camelot Center, Franklin Plaza Consulting las Vegas, NV [email protected] 12 Transwestern Property Company 800 The Plaza, Highlan d Industrial Center, Flamingo leasing, Management, Development, 40 40 20 Renee Ryan-Thrailkill 2800 West Sahara Avenue, Su ite 78, LV 89102 731-1551 8 Exec. Park , Belmont Square, Silverado Business Pk. Dispositions/ Sales Dallas , TX 13 Fleming Properties, Inc. AMO 765 Coronado Pointe, Iron Horse, Spice Island Com- Management, leasing, Maintenance, 20 40 40 Glenn E. Fleming, CPM PO Box 5216, Reno 89513 673 -5500 9 mercial Center, Stardust Plaza Sales Reno/Sparks, NV 14 Grubb & Ellis/Nevada Commercial Group 650 Silver State Plaza, Ridgeview Plaza , Airport Plaza Retail, Office, Industrial Sales/leasing, 28 30 69 John Pinjuv 1755 E. Plumb Lane, Su ite 167, Reno 89502 786-6622 4 Office Complex , Liberty Center Office Complex Investment Sales , Management Reno, NV 15 KSK Property Management 631 Sahara Retail Center, Pecos-Tropicana Centre DND 0 0 100 Christine M. Lovering 5265 E. Tropicana Avenue. Suite 1E, LV 89131 451-1911 DND las Vegas, NV 16 American Management Company 627 Sahara Rainbow Center, Highland Industrial Park, Leasing, Management, Brokerage, 54 38 leonard Rosenstein, CPM 2980 Meade Avenue , LV 89102 362 -4042 9 Spanish Office Shopping Center, Twain Plaza Development las Vegas, NV 17 College Park Realty Co. 572 College Park Center, Civic Center Plaza, Francisco Commerdal Brokerage, land Sales, 0 0 100 Ben Penn 2039 E. lake Mead Blvd., N. LV 89030 642-8645 5 Centre, Plaza De Vegas Commercial Property Management N. Las Vegas, NV 18 Gaston & Wilkerson Management Group 518 Elm Street Medical Plaza, Reno Business Park, Prop. Mgmt., Compute rized Accnting, 67 12 21 Richard S. Gaston, CPM 3500 Lakeside Court, Suite 150, Reno 89509 828-1911 11 lakeridge Plaza Office Complex Full Service Main!, Brokerage Reno , NV 19 Fong & Associates 500 Sprint Nevada Headquarters, Wells Fargo Sank Commercial Property Management, 65 0 35 VVng Fong 1553 N. Decatur Blvd., LV 89108 646-5711 6 Downtown Bldg. , Albertson's/South Shores Ctr. leasing las Vegas, NV 19 Cornerstone Company 500 Bridger law Bldg ., Norwest Plaza, las Vegas Tech . Inspections/Main!., Collectio ns, A/R, 75 15 10 DND 820 Rancho lane, Suite 85, LV 89103 383-3033 9 ctr., The Shoppes, State of NV Ch ild Support Bldg NP, Contract Svc. , Tenant Screening las Vegas, NV 21 Equus Management Corp. 427 600 Whitney Ranch, 1919 S. Jones, 3400 W. Property Management, leasing, Bro­ 20 70 10 Frank P. Gatski, CPM 3400 W. Desert Inn Road, Suite 24, LV 89102 221-8226 8 Desert Inn Road kerage Las Vegas, NV 22 Hallmark Investments & Management 400 Executive Plaza Office Co., Financial Plaza, Vi r­ Mgmt., Sales & Leasing, Full Property 87 10 Mark c. Hallenbeck 3100 Mill Street, Su ite 204, Reno 89502 786-8488 9 ginia lake Office Park , Pyramid Prof. Center Mgmt., Commercial Investments Reno , NV 23 Westmark Commercial Group 365 Pavilion at Commercial ctr., Spring Min-Jones Full Service Management, Leasing, 7 0 93 Elmore Bacon 3737 Pecos Mcleod, Suite 101 , LV 458-2911 5 ctr., Charland ctr., Decatur Washington Ctr. Consulting las Vegas, NV 24 H&l Realty & Management Company 320 720 Professional Build ing, Flamingo Fou ntains, Pro perty Mgmt., Commercial leasing, 60 20 20 Barbara Holland, CPM PO Box 7440, LV 89125 385-5611 18 New Orleans Square, Cameron Hacienda Commercial/Residential Sales, Consu lt. las Vegas , NV 25 Premier Properties 226 Atrium Office Bldg., Carson City Square Shop ctr., Brokerage Sales, Management, leas­ 19 30 51 Mary A. Holman, CPM, CCIM 255 W. Moana, Suite 108, Reno 89509 828-3380 10 Peckham Comers Strip Ctr., 864 -900 Deming Way ing Reno, NV 26 Pinnacle Realty Management Co. 200 Festival Professional Park , Santa De La Paz Shops, Property Management, leasing, Bro ­ 50 0 50 Dennis Cornelison 4120 S. Decatur, Suite D-5 , LV 89103 362-6444 DND Sun Valley Plaza kerage Seattle, WA 27 lehua Enterprises 150 Park Flamingo East, Weston Place, Riviera Ranch DND 100 0 0 Rhonda Panciro 2110 East Flamingo Road, Suite 306, LV 89119 796-8003 20 Apartments las Vegas, NV 28 Cambridge Group Ltd. 137 Gold's Plaza, Janita Plaza Property Mgmt., Commercial leasing 0 0 100 John lomeo 5160 S. Eastern Avenue , Su ite A, LV 89119 795 -7900 & Sales, Development Consultant las Vegas, NV 29 Familian Realty Group 130 Valley View Business Park, Arville Street Business All 0 100 0 Bruce Familian 3021 S. Valley View Blvd. #11 2, LV 89102 227-9267 1 Center, Procyon Business Center Las Vegas, NV [email protected] 30 Griswold Real Estate Management 36 Paradise Professional Plaza DND 100 0 0 Donna l. Barber, CPM 4660 S. Eastern Avenue. Su ite 205, LV 89119 434-5890 6 San Diego, CA N/A Okuba Real Estate DND DND Commercial/Residential Prop. Mgmt., 21 0 79 Sandra Taylor 1601 E. Flamingo Road , Suite 18, LV 89120 893 -8948 DND Finandal, Budgeting, Preforms San Francisco, CA

DND ; Did not disclose • American Nevada Corporation: Manages 36% multi-family/hotel

&iil)LISTS r.'r.n Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond . To the best of our knowledge. the information is accurate as of press~ BOOK OF t:JitLI While every effort is made to ensure accuracy and thoroughness. errors and omissions do occur. Send corrections or additions on company letterhead to TopRan~ Nevada Statewide Book of lists, Research Dept.. 2127 Paradise Rd. , LV. NV 891 '

88 :ievada Business journal • September 1997 PEOPLE ON THE MOVE

ioneer Citizens investment company in served as assistant United States attorney, PBank announced Las Vegas. Maul Capi­ a deputy public defender for Clark the addition of four new tal 's staff of financial County and was an associate law clerk to assistant vice presidents planners and investment a U.S . district judge. and an investment spe­ advisors previously oper­

Karhy Maynor cialist. Kathy Maynor Margarer Maul ated as Maul Financial The Las Vegas Hilton has been named assistant within Prudential Securi­ has promoted Jon vice president and real ties. Maul, president and CEO of the new Jaggers to senior vice estate loan officer. She company, was senior vice president of president, casino opera­ has more than 14 years investments at Prudential for 13 years and tions. Jaggers, who has of banking experience, managed more than $150 million of worked in gaming and most recently as a loan investments for her clients. marketing for 25 years, officer with American Jon Jaggers will oversee all aspects Lori Haney Bank of Commerce. American Nevada of gaming operations. Lori Haney has joined Corporation has hired Pioneer as assistant vice Peggy O'Connell as its Judy Chappell recently joined Outback president and manager new director of com­ Media as a media coordinator. Formerly. for the Carson City munity marketing for with Stations Casinos, Inc. Advertising as. branch. Formerly with residential properties. media assistant and at The Five Star Wells Fargo bank, Haney Peggy O'Connell A 20-year veteran in Group, Chappell is experienced in all has over ten years' expe­ her field, O' Connell's forms of media. Roberr Evans rience in sales and opera­ responsibilities will in­ tions. The bank also clude marketing, adver­ Forum Construction hired Robert Evans and tising and public rela­ Management, Inc. of Kristine Olsen as assis­ tions. The company also Reno has named Tom tant vice presidents and announced the promo­ Carroll as its new part­ commercial officers. tion of Kris Clements ner. Carroll was the con­ Evans brings more than Kris Clemems to director of realtor struction manager for 15 years of experience relations. Clements, for­ two major Reno develop­ Krisrine Olsen to his new positiOn merly marketing coordinator, has been Tom Carroll ment projects - the new and Olsen has over 25 with American evada for four years. 800-room tower at John years of banking exper­ Ascauga's Nugget and Eldorado Hotel ience. Craig Jakobiak, Pardee Construction Casino's recently completed showroom. an investment specialist Company has named Carroll was formerly with Hutton Devel­ for Pioneer's Security Klif Andrews to project opment in Costa Mesa, Calif. and was Investment Services, is manager for Las Vegas. vice president of operations for Schneider now based at the Spring Andrews brings ten years Inc., a $500 million construction company Craig Jakobiak Mountain branch. of real estate devel­ based in Pittsburgh, Pa. opment and construe- Klif Andrews The Nevada Bankers Association has tion experience to his The University and Community College elected new officers. Dianne Torrey, new position. He was most recently a System of Nevada (UCCSN) Board of senior vice president of U.S. Bank is the project manager at TriMark Develop­ Regents recently approved the selection of organization's new president. Larry ment Company. Thomas Ray as general counsel. Ray will Woodrum. president and CEO of he the head legal counselor to the Board BankWest is president-elect and Mary Robert Dickerson was recently installed of Regents and Chancellor's office; han­ Ganzel, vice president of Heritage Bank as the president of the Nevada State Bar dle general litigation involving the will serve as treasurer. Association. The native Las Vegan is a UCCSN; and serve in an advisory func­ 21-year member of the evada State Bar tion for all UCCSN institutions. Formerly Margaret Maul, a certified financial and will serve as the association's 74th with the Attorney General's office, Ray planner, recently opened Maul Capital president. A senior partner for Dickerson has practiced law in Nevada for almost Management, the largest female-owned Dickerson Consul & Packer, he has two decades.

September 1997 • Nel'ada Business journal 89 PEOPLE ON THE MOVE

Nevada First Bank, a R&R Advertising recently announced organization, multi-specialty medical newly formed local bank the promotion of four public relations group and insurance subsidiaries. With in organization, has employees in the agency's Las Vegas almost two decades of healthcare manage­ named Ron Coury to its office. Nancy Katz, and Howard Stutz ment experience, she was most recently board of directors. Coury have been promoted to sen.ior account with the Prudential Healthcare Group. is an owner of several supervisors; Tom Bradley has been ele­

~-· Southern Nevada busi­ vated to senior account manager and Levi Strauss & Co. has named Tim Ron Cow y nesses and is a licensed Vicki Soares has been promoted to McCubbin the new director of the Hen­ real estate salesman. account manager. derson and Sky Harbor Customer Service Centers. McCubbin has been with Levi Frances Curns has been named executive Sparks native Kathy Strauss' product-distribution for a number director of Saint Mary's High Sierra Kent has been named of years and was most recently general Medical Group. Curns has more than 21 manager of Comstock manager of the Fife Customer Service years of experience and was most recent­ Bank~ new Sparks Center in Washington, which serves as a ly the administator for a family practice branch. She is currently distribution facility for Levi. group with HOAG Health Systems in manager at the bank's ewport Beach, Calif. She will be opera­ corporate headquarters John Stillings has been promoted to exec, Kathy Kem tionally responsible for the 22-physician in Reno. Prior to joining utive viae president and chief credit offi­ primary care group. Comstock last year, Kent was with cer of Nevada State Bank. In his new PriMerit Bank for 15 years. position, Stillings will be responsible for Jan Hansen has joined Norwest Bank commercial lending and the supervision, Nevada as vice president/investment The Howard Hughes coordination and policy development of manager and trust manager. She will be Corporation announced all loans offered by the bank. responsible for developing and managing the appointment of Dale the personal trust and investment manage­ Erquiaga to the position Frederick Conte, chief ment business statewide. Hansen began of director of communi­ operating officer of Pre­ her career with orwest in 1987 as the cations. Erquiaga will act ferred Equities Corpora­ assistant vice president and account man­ as a liaison with the tion has been elected to ager for Norwest Bank Minnesota. Dale Erquiaga media and community the board of directors of leaders, coordinate pub­ the American Resort Greg Morrell has been lic relations activities, Development Associ­ named president of Lee and direct internal and ation (ARDA). Head- Frederick Come & Associates Commer­ external publications. He quanered in Washington, cial Real Estate Ser­ joins the company after D.C., ARDA's membership includes vaca­ vices, Las Vegas. Morrell four years as Nevada's tion ownership developments, outdoor replaces Judy Wood­ chief deputy secretary campgrounds and resort communities yard who managed the Srewan Gibbons of state. The Howard throughout the world. The organization is Greg Morrell growth of the company Hughes Corporation also appointed the industry's leading trade association from a two-man operation to a $100 mil- Stewart Gibbons to the position of vice with more than 850 membership compa­ lion company in less than five years. president of marketing and builder rela­ nies that are involved in over 4,100 resorts According to Woodyard, the office has tions for the Summerlin Division. in 87 countries. grown to a size that requires a full-time Gibbons has 25 years' experience in the upper management commitment, which real estate development, most recently as U.S. Bank has named Jane Reagan assis­ will allow Lee & Associates' top brokers a land development consultant for Perry tant vice president and manager of human to focu on client service and new project Homes in Houston, Texas. resource services in Nevada. With almost development. Woodyard will maintain a decade of human resources experience, shareholder status and concentrate on her Christine Peterson, M.D. has joined Reagan will manage, coordinate and facil­ brokerage commitments. Morrell , who Sierra Health Services, Inc. as chief itate all human resource acti vities within has almost two decades of experience, medical officer. Peterson will be responsi­ the state. She transferred to evada from will oversee all internal operations of ble for all of the company's medical oper­ U.S. Bank in Idaho, where she held a vari­ the Las Vegas office. ations, including its health maintenance ety of positions since 1985. Continued on page 96 90 1ievada Business journal • September I99i Finally, Flexible Dental Plans That Las Vegas Can Smile About.

Let's face it. Dental coverage is a outstanding claims performance, and effective employee benefit that employees want. So give communications. We offer innovative and cost-effective them something to smile about - solutions, including the Preferred Dentist Program with any of MetLife's attractive (PDP). It's the largest national commercial dental PPO dental products and services. Our in the U.S. t, covering over 5 million people with more financial stability and expertise allow than 36,000 participating dentists. us to provide flexible products to just To learn more about MetLife's employee about any company - large or small. benefits plans, please contact your So whether it's traditional indemnity, insurance agent, broker or consultant. participating provider or voluntary You can also call us locally at coverage, MetLife®has the dental plan (702) 248-4171 or visit our website options that you and your employees seek. at www.metlife.com/dental. Because No matter what plan you choose, if you haven't brushed up on MetLife's MetLife's dental programs offer an ongoing flexible dental plans, it's time to arrange commitment to customer service, an appointment. -.

GET MET. IT PAYS ~ MetLife Dental • Disability • Life • Long Term Care • P&C* • Voluntary Products • Pensions • Investments • 401(k) 1 Based on the number of covered lives. Dental Economics, May 1997 Call (702) 248-4171 • Products unde r.vriuen by Metropolitan Property and Casualty Insurance Company and Affiliates, \\amick, R.I. @ 1997 Metropolitan Life Insurance Company, New York, NY PEANlll'S © United Features 8)ndicate, Jnc. H9707RTP (exp0798) MLIC-LD e·mail: [email protected] R SUPPLY• CO Revolving Line of Credit Employee Direct Deposit Acquisition Financing Cash Management Services

mBank of America

SIERRACHEMICALCo.

Revolving Line of Credit Cash Management Services

mBank of America

~~ Washoe Health System It starts from the heart.®

3 Year Revolving Line of Credit Working Capital Cash Management Services

mBank of America NEW· COM, =~DESERT LUMBER co=-MP.=M==-=y inc.

Revolving Credit Line Equipment Term Loans Revolving Line of Credit Equipment Term Loans Working Capital Line Cash Management Services Cash Management Services Cash Management Services

mBank of America mBank of America mBank of America

GCJLDIEf\1• TIEL C OMMUNI C ATIONS

Revolving Line of Credit Revolving Line of Credit Cash Management Services Revolving Line of Credit Cash Management Services Equipment Leasing Cash Management Services Equ ipment Financing

mBank of America mBank of America mBank of America

--=Nevada T itle Company

Credit Line $3,000,000 Revolving Line of Credit Equipment Leasing Revolving Line of Credit Vault Services Cash Management Services $1 ,500,000 Term Loan Cash Management Services

mBank of America mBank of America mBank of America NEVADA BRIEFS

Area Businesses Support American Heart Walk The Las Vegas American Heart Associa­ tion has signed a number of area busi­ nesses to organize company teams for par­ ticipation in the American Heart Walk on Saturday, October 4th at Paradise Park in Las Vegas. The local event is one of over 1,000 locations nationwide that will hold the SK walk for the purpose of raising money to support the American Heart Association's research and education pro­ grams. Those interested in forming a cor­ porate walk team should call the American Heart Association in Las Vegas. LVCVA campaign wins regional garage at the Renoffahoe Internationa advertising award Airport has an economic impact of $57 Nevada continues to lead nation The Las Vegas Convention and Visitors million. According to the study, the $31 in job growth Authority's "Las Vegas. Open 24 Hours" million construction project generated evada continues to create new jobs advertising campaign, pictured above, approximately 750 jobs and $26,164,339 faster than any other state, according to the recently earned a Regional Addy Award in wages of households employed by all most recent edition of the Western Blue from Disuict 15 of the American Advertis­ industries in Northern Nevada. Chip Forecast. The state's job growth rate ng Federatio~. The campaign, created and for the 12-month period, which ended produced by R&R Advertising of Las New businesses on the April 1997, was 6.7 percent compared to Vegas, was one of the first from Las Vegas rise in Reno the national average of 2.3 percent. ever presented with an award in Disuict 15 The greater Reno/Sparks economy is competion which comprises Southern realizing a substantial increase in new Sierra Pacific Resources reports evada and much of Southern California. business expansions and relocations over increase in quarterly earnings previous years according to Ken Lynn, Sierra Pacific Resources recently report­ SHS receives motor vehicle president of the Economic Development ed net income of $15.5 million for com­ prevention grant Authority of Western Nevada. In a recent mon stock for the quarter ended June !0, Sierra Heal th Services, Inc. recently board of trustees meeting, Lynn reported 1997 compared to $14.8 million for the became one of three health care companies the organizations' 1997 business activity same period last year. Earnings growth in the nation to receive a $60,000 grant to level was operating at or above 250 per­ was attributed to increased energy sales participate in the ational Highway and cent of the level in 1996. He noted that the and continued cost management by Sierra Traffic Safety Administration's (NHTSA) growth in the greater Reno/Sparks area to Pacific Power Company, the company's three-year Safe Communities project, an 300,000 has been a positive influence on principal subsidiary. initiative to help prevent motor vehicle companies considering locating in North­ injuries. NHTSA is working with the ern Nevada. Nevada unemployment rate American Association of Health Plans to slightly UP build a comprehensive injury control pro­ Sheshunon gives BankWest Nevada's seasonally adjusted unem­ gram. The project marks the first time such high marks ployment rate ticked up one-tenth of a per­ programs have been initiated through BankWest of evada has been named centage point to 4.5 percent in June, per­ health maintenance organizations. among Sheshunoff's highest rated banks petuating the state's low unemployment and S&Ls for 1996. The rating was based trend yet another month. According to the Airport parking construction on performance ratios for capital ade­ Department of Employment, Training and impacts economy by $57 million quacy. asset quality, earnings and liquidity. Rehabilitation, the state's unemployment A study compiled by the University of The bank opened in May of 1994 with $8 rate continues to be low, stable and well Nevada-Reno economics department esti­ million in assets and has increased that below the national rate. mated the recently completed parking number to more than $185 million.

94 Nevada Business journal • September 199i AT &T Wireless announces Internet messaging service Messages can now be sent to AT&T Wireless Services customers through the internet and e-mail. The new service lever­ ages the power of the Internet to deliver quick, consise communications to AT&T Digital PCS and AT&T paging customers by using the company's web messaging center. Digital PCS customers must have text messaging activated on their phones in order to receive the messages. Columbia Sunrise Hospital adds separate Level II neonatal unit Columbia Sunrise Hospital recently opened its first separate Level II eonatal Intensive Care Unit. The 10-bed interme­ di ate care unit focuses on the development of newborns who nee.d monitoring but do not require the same intensity of medical care as infants in the Level III nursery. Columbia Sunrise is the only hospital in Nevada to provide separate Level II and Level III neonatal intensive care units. First Security Bank opens new branch 0 believe that play is just as important as work . That your kids really can grow up to be anything they choose , and that business should not come between you and the health care First Security Bank of evada (FSBN) recently opened a branch in southwest Las you deserve . your d 0 c t 0 r believes in the power of medicine , that regular Vegas, increasing the fin ancial institu­ checkups save lives , and that business should not come bet ween you and the health care you deserve . tions' total number of active branches in Southern Nevada to nine. The bank, with and Pa c l fICa re believes it's time health care got healthy again. So we give $14.4 billion in assets, plans to open its doctors the support they need to do what they do best: practice quality medicine . .,; tenth branch near Summerlin's Town Cen­ For more information, please call 1-800-826-4347. www.pacirK .:~ re.com ter Drive next year. A Green Valley branch i also in the planning stages. Document management firm opens in Reno RACOM Information Technologies, a EARN TOP DOLLARS! upplier of services and products for image management, is now open in Reno. The 51-year old New Orleans-based com­ • •• •• • • • •• •• • pany provides digital image systems, Join the Winning Team! mi crofi lming, scanning, CD-ROM, C.A.R. The Nevada Business Journal is now hiring systems, hybrid systems, data processing, hard copy prints and micrographic equip­ Marketing Representatives. ment and supplies. RAMCOM also If you are interested in tills challenging yet profitable career and designs, implements and supports hun­ have a minimum of 2 years ad sales experience, please fax your dreds of systems fo r the reuieval and dis­ resume to: Stephen Brock, Nevada Business Journal, 733 -5 953 . tribution of information. •

September 1997 • ~eva da Busi ness journal 95 PEOPlE ON THE MOVE MOVING TO NEVADA

he following companies have T recently located to Nevada. Continued from page 90

Nevada State Assemblyman Dario and supervise the pharmaceutical needs of Herrera has been named vice president the community's residents. The assisted at Quillin & Co. Advertising. Herrera living facility opened in February and recently completed his ftrst term as an offers an alternative to the traditional ACS Inc. is a manufacturer of cement assemblyman and was formerly an admin­ nursing home. molds. The company has established a istrator for the Community College of 50,00-square-foot facility in Boulder City Southern evada. Kohler S p erberg & that will employ 20. Rivera Adver t isin g Silver State Bank recently appointed (KSR) announced that Avista Advantage, Inc. has estab­ Jeannie Bechnell as business develop­ Beth Schwartz has lished a facility for energy services and ment officer. With almost 15 years of joined the firm as public new product development. The company banking experience, Bechnell will be relations coordinator. will employ six people. responsible for implementing marketing Prior to joining KSR, Beth Schwa n: and business development strategies for Schwartz co-managed the Henderson bank. the national Black & Decker public rela- Daven Products Co., a manufacturer tions account in Baltimore, Md. of doors and trim, is establishing a, Del Webb's Sun Cities 29,000-square-foot facility. The company. named Scott Middleton Nevada Business Journal will employ up to 25. as vice president of president, Stephen Brock finance for its Las Vegas­ announced the addition Geo. M. Raymond Group, manu­ area Sun Cities. He will of Liz Young to its sales facturer of drywall products, has estab­ oversee the finance oper­ staff. Young will serve as lished a 20,000-square-foot facility and ations for Sun City Sum- a marketing representa­ will employ 20. Scou Middleton merlin in Las Vegas and tive and be responsible Liz Young Sun City MacDonald Ranch in Hender­ for providing service to Promark Bindery has located in the son. Middleton, a certified public accoun­ many of the magazine's advertisers. Prior tant, has been with Del Webb since 1994. to joining the publication, Young was Gibson Business Park in Henderson and involved in recruitment and placement for will employ 20 workers. Andrea Wellborn has joined the team of computer training schools. She is a recent marketing and advertising account execu­ graduate of Leadership Las Vegas and Precisionaire, which manufactures air tives at MAR.T.G. & Associates. Prior to holds a master's degree from Colorado filters, bas opened a 100,000-square-foot joining the full-service agency, Wellborn State University. facility in Henderson. The company will worked as a senior account executive at employ 100. Wick Communications. Purcell Tire & Rubber Company NEXTLINK Nevada, is establishing a 70,000-square-foot a Southern Nevada recapping operation for truck tires. The communications compa­ company will employ 75. ny, has hired Kristina Ra uch as its manager Jeffrey Omrein Daniel Siciliano David Winiarc:_,·k of marketing. Previously Kristina Rauch with AT&T Wireless Ser- Deloitte & Touche recently announced vices, her new responsi­ the promotion of Jeffrey Ortwein to audit bilities include overseeing the company's partner and Daniel Siciliano and David UPS Worldwide Logistics, a marketing efforts and directing its adver­ Winiarczyk as audit managers. Ortwein subsidiary of United Parcel Service, is tising and public relations campaigns. has more than II years' experience in announcing plans to open a distribution public accounting in a wide va1iety of center in Fernley. The company is Kelly Gamble has joined Rose Cottage industries. Siciliano has been in the indus­ expected to employ more than 150 people as director of health services where she try for over four years and Winiarczky has at the center. • will oversee the 24-hour caregiver staff, more than seven years' experience. •

96 :\evada Business journal • September 1997 BUSINESS INDICATORS LATEST PREVIOUS YEAR YEARLY DATE PERIOD PERIOD AGO %CHG UNEMPLOYMENT · ANALYSIS 0----· Nevada 5197 4·3 5·1 -19.61 evada's gaming economy picked up Las Vegas MSA 5/ 97 5-2 -21.15 Reno MSA 5197 3-7 4-7 - 21.28 N in May 1997, recording a growth U.S. 6/ 97 5·0 5·3 -5.66 rate of 9.57 percent over the same month RETAIL ACTIVITY . •;~:., a year ago. Clark County posted a sub­ Nevada Taxable Sales (S ooo) 4/97 2,009,872 2,167,756 1,886,860 6.52 Clark County 4/97 1,381,385 1,478,287 1,280,583 7-87 stantial increase of 11.56 percent, a Washoe County 4/ 97 336,238 375 .571 313.548 7-24 U.S. Retail Sales ($ MILLION) 210,296 210,521 203,865 3-15 marked gain over previous months. 5/ 97

Washoe County's gaming revenue grew at GROSS GAMING REVENUE . ,h Nevada ($ ooo) 5197 682,600 9-57 a more modest rate of 4.34 percent. Com- Clark County 5197 537.518 501,557 11.56 ing after months of slower growth, these Washoe County 5197 83,625 4·34 jumps in activity offer some assurances of CONSTRUCTION ACTIVITY •. ~ Las Vegas Area Permits the economic vitality of the Silver State's New Residen ces 2Q97 5.640 4.700 5.505 2-45 current expansion. New Commercial 2Q97 360 350 318 13.21 Reno Area Permits Nevada taxable sales, having benefitted New Residences 1Q97 453 644 657 -31.05 New Commercial 4Q96 8o 82 52 53 .85 from increased construction and retail U.S. activity, posted gains of 6.52 percent for Housing Starts (ooo) 5/ 97 1,397 1,468 1,476 -5.35 Total Construction ($BILLION) 5/ 97 585.0 595·7 562.3 4-04 April. Not surprisingly, strength in taxable

HOUSING SALES ~~- sales has been accompanied by favorable Las Vegas Area labor market conditions - an unemploy­ Average Sales Price (•J 1Q97 138.8 51 141,625 140,638 -1.27 Average Cost $/ Sq. Ft. 1Q97 75 -20 75 -69 79·3 - 5.17 ment rate of 4.1 percent for May. Average Mortgage Rate (2J 1Q97 7·90 7.80 7-43 6.JJ National economic indicators remain Washoe Cou nty Average Sales Price (•J 3Q- 4Q94 178.711 168,199 170.325 4-92 favorable. Inflation, as measured by the Average Cost $/ Sq. Ft. 3Q- 4Q94 95-55 92.67 96.88 -1.37 Average Mortgage Rate (2) 3Q-4Q94 9-10 7-90 7.20 26.39 Consumer Price Index, grew at a modest U.S. Home Sales (ooo) 5/ 97 825 770 732 12 .70 2.23 percent annual change from a year TRANSPORTATION . ?' ago and the unemployment rate is at 5.0 Total Passenge rs (3J McCarran Int. Airport, LV 1Q97 7,686,377 7,516,282 7.544.801 1.88 percent on a seasonally-adjusted basis. Reno / Tahoe Int. Airport 1Q97 1,669.355 1,667.786 1,642,764 1.62 Corporate profits have been especially State Taxable Gasoline Sales ($ ooo) 4/ 97 71,025 70,836 66,490 6.82 favorable during this expansion, pushing POPULATION ESTIMATES _ ..'· Nevada 1,688,600 stock market indicators to new highs. Clark County 1,115,940 1,036,290 With opti mistic conditions prevailing, the Washoe County 306,810 question is: Will the Fed raise interest NATIONAL ECONOMY -.,.::"" Consumer Price Index (•l 160.1 160.2 156.6 2.23 rates again in 1997? In making this deci- 5197 Money Supply-M1 ($BilLION) 5/ 97 1,063.0 1,065.0 1,117.0 -4.83 sian, the Fed will foc us again on its esti- Prime Rate 6/ 97 8.50 8.50 8.25 3-03 Three-Month U.S . T-Bill 6/ 97 4-92 5-13 5-11 -3-72 mate of what is the national non-inflation Gross Domestic Product ($ BilLION) 1Q97 7.871.0 7,716.1 7.426.8 3-90 growth rate. NOTES: (1) houses, condos, townhouses; (2) 30 yr. FHA fixed; (3) enplaned/deplaned passengers; (4) all urban consumers R. Keith Schwer, UNLV Center for Business SOURCES: Nevada Dept. of Taxation; Nevada Employment Security Deptartment.; UNLV, Center for Business and Econom ic Research ; UNR, Bureau of Bu siness and Economic Research ; US Dept. of Commerce; US Federal Reserve. and Economic Research COMPILED BY: UNLV, Center for Busin ess and Economic Research

September 1997 • \ evada Business j ournal 9 by Joe M ullich

Getting Ahead by Getting Even

In this era of don 't know what it says about with a book of lawyer jokes and a does this, she says, is because I the times in which we live, but few pins. The jokes are to keep "complaining is an outlet for my a developing cottage industry fea­ you amused while you're using the cantankerous personality. " She is, entrepreneurship, tures companies that cater to indi­ pins to puncture the tires on the needless to say, a New Yorker. viduals with a score to settle. The lawyer's BMW. Imagine, though, you paid opportunities revenge business is booming. OK, let's say you buy the doll. Ochman $50. She sent the letter As you might expect, the human You jam three pins into its head. complaining about the Attorney suffering this exposes is attracting But you still don't get any satis­ Voo-Doo Doll. But you don 't get a abound for savvy lawyers like ants to a spilled sack faction. (Sticking a pin in the refund. What's more you start hav­ of sugar. An attorney named Mark doll's heart is pointless, since this ing pains in your lower back. individuals who Warda is cashing in with a book is a lawyer we're talking about.) You'd feel angry at the world called Neighbor vs. Neighbor. In If that happened, you might feel and the damn Kvetch (say it fast). days past, we wanted to marry the defrauded by Miller and her Voo­ But what could you do? meet basic human girl next door. ow this book tells Doo Doll. You 'd surely want satis­ How about doing the sensible us how to sue her. faction from her. But how? It's not thing that would occur to every needs. Not piddly Warda writes in the book's like any lawyer would take your rational, level-headed individual: introduction: "Since we can no case against her. Lawyers are wor­ Mail her a dead fish . needs like food or longer solve these problems by ried enough about being sued for A company in California called hurling our neighbors over a cli ff, malpractice; they don 't want a "Revenge a Ia Carte" will send we must resort to the legal system client with a history of trying to one, Godfather style, on your shelter. We 're talk- to settle our differences." inflict black magic on their coun­ behalf. I'm not sure what kind of Must we? You bet your retainer selor, even in make-believe. Invok­ fish. Since this is a California ing about the real- there are alternatives for retribu­ ing the dark forces of evil is the firm, they probably send a piece of tion these days! Let's say, for lawyer's terrain, not their clients' . sushi. Frankly, I was too scared to example, your neighbor uses this In that scenario, would there be call up and get all the details ly important stuff, book to sue you. You'd be darn anywhere to turn? because I didn't want to upset this upset at Warda, this smug attorney "In this economy, every penny outfit. I travel a lot and sometimes like "getting even." who seems pretty miffed he can't counts and no one can afford to my mail collects for days. hurl someone over a cliff. But how ignore shoddy merchandise," says So call them yourself. And could you settle the score? B.L. Ochman. "But people don't don't bother phoning this publica­ "Poke him in one of his two have a clue how to stand up for ti on and complaining about my faces," says Madelyn Miller. themselves and complain." shoddy reporting. Ever since I told Miller has created a product Except Ochman. She runs a ser­ my editor I've figured out how to called the "Attorney Voo-Doo vice called "Rent-a-Kvetch," plant a computer virus that can Doll." This 12-inch doll depicts a which sends letters of complaint to erase the front page of this publi­ dark-suited man , briefcase in hand companies or individuals who are cation, she's had nothing but com­ and dollar bills stuck out of his taking "on-the job vacations" at pliments for my work. breast pocket. The doll also comes your expense. One reason Ochman Don't mess around with me .•

98 :'levada Business journal • Sep1ember I99i What's Neo at Valley Hospital Medical Center?

Introducing Valley Ho;pital Medical Center's New Level III Neonatal Intensive Care Unit. As pare of our ongoing commirment ro deliver rhe medical arrention you expecr and your baby needs, we're pleased ro announce rhe opening of Valley Hospiral Medical Center's new Level III eonaral Intensive Care Unir. Offering rhe hig hesr level of care available, our Level III eonaral Intensive Care Unir enables us ro care for newborns who, wirhout Level III rechnologies and experrise, would have trouble fending for rhemselves.

What Else is New at Valley Hospital Medical Center?

• Four new Labor, Delivery & Recovery rooms, complere wirb specially designed birching beds. • A series of pre- and posr-birch educarion classes on a range of imporcant ropics. • Spec ially trained obsrerrics nurses.

Valley Hospital Medical Center - because the last thing you need when you're expecting is something unexpected. For a personalized rour of Valley Hospiral's Healrh Place for Women and Children, and for more informarion on our pregnancy and childbircb classes, please call671-8523.

A Member of The Valley Health System• WE'VE FOUND THE PERFECT MIX OF BUSINESS AND PLEASURE

Phase II of Canyons Center is now pre-leasing new office space in the heart of Summerlin.

When you're considering a location for your it's only minutes from shopping, parks and of business, you have to look for more than ju t an course, thousands of wonderful homes. adequate office. That's why we 've located our newest project in Anlerica's number one master­ Pre-leasing of 103,750 square feet of Class A planned community. office space is now under way. So call us. It's your chance to live where you work, work where you Canyo ns Center at Summerlin is conveniently live, and mix a little business witl1 pleasure. located immediately south of the Summerlin Parkway on Town Center Drive. It's just across from The Crossing Business Center and adjacent to Summerlin's second Tournament Players Club The Howard Hughes Corporation golf course, the TPC at The Canyons. Best of all, An Affiliate of 1HE ROUSE CO~IP..\NY

For a personal appointment or more information, call 791-4650