18 BUSINESS | CSR Thursday, March 23, 2017 CHINA DAILY
Wengfu may lift 5,000 out of poverty
Help for needy families, credit support for rural firms part of $1.4m pledge
By JING SHUIYU people out of poverty this year and YANG JUN in Guiyang through “tailored poverty [email protected] relief policies and precision measures”. Wengfu (Group) Co Ltd, one Last year, the number of of the largest Stateowned people living in poverty was phosphorus and chemical reduced by 12.4 million in manufacturers, pledged to rural areas, said the report. spend at least 10 million yuan “Povertystricken people” ($1.4 million) this year to sup are categorized, by a standard port needy households and China set in 2011, as those with local industries, as part of its an annual income lower than longterm commitment to 2,300 yuan ($335). poverty alleviation. Wengfu has said it had The company will step up its invested roughly 20.2 million efforts to help cashstrapped yuan by the end of 2016. For families and offer credit sup example, it donated 320,000 port to rural industries, baby chicks to povertystrick according to the Guizhou en families and offered help based company. with growing a special kind of Jin Gang, Wengfu’sassistant rice last year, which has lifted general manager and a senior more than 3,500 people out of economist, said: “Wengfu has poverty. Stella Artois plans to deploy financial resources to help female residents in Yudemi village in Wenshan, Yunnan province, gain more access to water this year. been striving to eradicate pov In addition, it pledged PROVIDED TO CHINA DAILY erty, and will continue to do so 500,000yuantofund100short in the years to come.” listed candidates under the age It is estimated that the initi of 18 in threeyear occupational atives could lift at least 5,000 education — subsidizing the people out of poverty, and tuition and covering a propor Stella Artois and Matt Damon pool resources increase income for 15,000 tion of their living expenses. local people, in 2017, said Jin, The program will empower who sat as a deputy of the young people working on By ZHONG NAN as the generation that ends The chalices will also go that with the project moving National People’s Congress, farms and in factories through [email protected] the crisis, once and for all. further afield in China, with to China, Buy a Lady a Drink during the Two Sessions in training, career opportunities In the countries where it another 5,000 limited drink has taken another solid step Beijing. and market access, Jin Gang Stella Artois, the premium has operated, the Buy a Lady a ing cups being put up for sale towards its objective of aiding According to the Govern said. brand of Belgiumbased Drink campaign cooperates We will continue on Tmall.com. By purchasing 3.5 million women gain ment Work Report recently “In future, we will further AnheuserBusch InBev, with the wellknown local art one, people can jointly partic access to clean drinking water delivered by Premier Li Keqi expand occupational educa launched the Buy a Lady a ists to sell limitededition to support this ipate in the fiveyear water in a longterm and sustaina ang, the government has set tion and strive to eliminate Drink campaign for the first chalices, or drinking cups, plan for women in Wenshan, ble way by 2020. goals to lift another 10 million discrimination in local areas.” time in China to bring clean featuring their special charitable cam buying them a drink. AB InBev’s Wang said the water to women in Wenshan designs. Before coming to China, initiative was a corporate Zhuang and Miao autono For every limitededition paign because it the Buy a Lady a Drink cam social responsibility cam mous prefecture of South chalice sold, Stella Artois paign operated in India, paign helping to link people, west China’s Yunnan helps Water.org provide five solves water prob Ethiopia, Honduras, Haiti, for a better world. province. years of clean water for one Kenya and Peru, bringing “We will continue to sup Buy a Lady a Drink is a needy person in the impover lems for Chinese clean water and also creat port this charitable campaign global public welfare project ished regions. women.” ing employment opportuni because it solves water prob launched in 2015 by Stella Stella Artois debuted with ties. lems for Chinese women,” Artois and its copartners, the project in China at the Frank Wang, vicepresident of In 2017, Stella Artois began Wang added. Hollywood actor Matt Damon international design show — legal and corporate affairs, AB focusing on China and select Li Guoxiang, deputy and United Statesbased char Design Shanghai. InBev north AsiaPacific region ed Yudemi village in Wen director of the Rural Devel ity organization Water.org. “As a global campaign of shan — which suffers from opment Institute at the Chi It aims to help women and Stella Artois, Buy a Lady a extreme scarcity of water nese Academy of Social families to solve difficulties in Drink has always been con north AsiaPacific region. resources due to environ Sciences in Beijing, said using clean water. cerned about women’s At the design show, a spe mental and geological condi organizing such campaigns The campaign, which has domestic water use in devel cial chalice carousel was tions — as the first stop for its attracted the favorable Jin Gang, Wengfu’s assistant general manager, discusses local now come to China, aims to oping countries and by ally formed, three meters high campaign. attention of people from industry development with farmers living in Rongjiang county in drive awareness of the global ing with the consumers, and consisting of 180 of the With the support of the international companies February. PROVIDED TO CHINA DAILY water crisis that affects 663 committed to making a dif limitededition chalices. The local government and resi partnering with internation million people around the ference to the survival of chalices, created by designer dents, Stella Artois built a res al organizations — to create world who lack access to women,” said Frank Wang, Cathy Wang, featured depic ervoir and laid pipes to bring a better quality of life for Briefly clean water. It calls on con vicepresident of legal and tions of the Miao ethnic group clean water to households. those in the country’s sumers to help leave a legacy corporate affairs, AB InBev of Wenshan. The partners are hoping remote areas. Glasses provided Tencent donates for school kids $1.45m to UNICEF Chengdu, capital of south Tencent Charitable Founda Dairy producer shows the milk of human kindness western China’s Sichuan tion announced it is donating province, will in a special 10 million yuan ($1.45 mil By YUAN HUI in Hohhot and project provide 1,500 pairs of lion) and will provide techni ZHANG YU in Shijiazhuang glasses to children from local cal support to the United [email protected] 3,500 poor families and organize Nations Children’s Fund, to free eye exams in 30 rural protect juveniles from the China Mengniu Dairy Co the number of ranchers schools as well as schools for risks of surfing the internet. Ltd, one of China’s leading that have been provided migrants’ children. A spokes The fund will be used during dairy producers, has upped its with free training in scien man from Chinese glasses a threeyear period to investi corporate social responsibility tific cattle breeding and brand Formosa Optical said, gate juveniles’ usage of the game by providing free train feeding by the Ranchers at the opening ceremony of internet and the research on ing to ranchers who supply University program the activity on March 17, that online games, cyber bullying raw milk to the company. buses carrying eye examina and improper online con The training program — tion equipment will reach tacts. Ranchers University — start (2016), Mengniu ranked first remote areas to serve the kids ed in 2014 and has provided among all Chinese dairy pro in need. Ipsen backs best freetraininginscientificcattle ducers. young doctors breeding and feeding to The company slogan is “A Pharma firm in roughly 3,500 ranchers, little happiness matters.” Ipsen China, the Chinese according to the company. Mengniu performs its social healthy sleep drive branch of French pharma More than 800 cattle ran responsibilities in the areas of Listed pharmaceutical corpo ceutical company Ipsen ches have benefited from the food safety, lowcarbon devel ration China Traditional Chi Group, said it supported the technological support from opment, employee care and nese Medicine Co Ltd will selection of the Top Influen Mengniu, which sent 150 pro social care. provide funds for 240 main tial Young Doctors, Young fessionals from home and In the past five years, land hospitals to organize vol Doctors with Outstanding abroad to give onsite instruc Mengniu invited nearly a untary clinics and healthy Contributions and Top Ten tion. hundred celebrities, univer sleep promotion activities in Women and Children’s Doc Tang Yiguo, a rancher in London Olympic champion Jiao Liuyang, at the invitation of China Mengniu Dairy Co Ltd, gives a sity students and teachers to 2017. It will do this together tors in China. The event was East China’s Anhui province swimming class at a rural school in Guangdong province. PROVIDED TO CHINA DAILY give speeches at more than with the Chinese Sleep held by Chinese media group who has raised cattle for 21 600 schools in the country’s Research Society, in an initia Guangming Online. More years,saidhisranchhasdevel rural areas, aiming to inspire tive which will benefit more than 1,700 doctors from 124 oped faster since he started CSR research center at the Mengniu has integrated fang, president of Mengniu, students with confidence than 100,000 people. The first hospitals around the nation cooperating with Mengniu. Chinese Academy of Social social responsibilities into its said last month when he was and enthusiasm for study free clinic was held in participated in the activity. Tang said: “Since 2004, Sciences, said: “The training routine operation and man awarded the honor “Asian and life. Guangzhou, capital of south Their stories were put online Mengniu has been giving gui programusedMengniu’stech agement. Outstanding Corporate Lead Last month, the company ern China’s Guangdong prov for 5 million netizens to dance on cattle breeding. Its nological advances to help the “Fulfilling corporate social er” in Hong Kong for social announced it would donate ince, on March 20. The fund’s comment and vote on. The strict quality inspection sys development of the cattle ran responsibilities has become care schemes. 4.8 million cartons of milk to administrator said the activity result was released on tem has made my ranch’s milk ches. It’s an innovative way of one of Mengniu’s key strate According to a report on rural schools in a hundred is expected to educate the March 16. better.” performing social responsibil gies, in an aim to deliver care Chinese Enterprises Corpora counties in 22 provinces public about chronic diseases Zhong Hongwu, head of the ities.” for people in need,” Lu Min tion Social Responsibilities across the country. caused by sleep disorder. CHINADAILYAGENCIES