Bus Planning Guide 2021 Northern Ireland Bus Formats and Benefits

NI-Wide Public Service Bus advertising is By its very nature, Bus is a available everywhere pubic service. Bus and in every postcode advertising takes your across Northern Ireland. message into the public domain on a trusted medium. T-Sides Solus Rears Passenger Panels

Mobility Broadcast Highly Visual Buses move and as a result Bus is a truly broadcast Bus is a creative medium. get noticed and build medium. In the age of Visuals are one of the coverage quickly. media fragmentation, strongest stimuli to grab Movements of buses are Bus advertising excludes attention and encourage dictated by public no one. action. demand, taking your message to your audience. Supersides Streetliners

2 T-Side Universe:

Bus T-Sides DEPOT UNIVERSE What makes the T-Side so powerful is its stature, combined with a drop section that SHORT STRAND (METRO) 64 lends itself to stunning visuals, ideal for propelling brands to fame and boosting recall, FALLS (METRO) 36 reinforced by over half of Urbanites who say T-Sides “make the brand or company MILEWATER (METRO) 33 advertised more memorable”* NEWTOWNABBEY (METRO) 44

BANGOR 9 Recommended Weights: LISBURN 6 Belfast NEWTOWNARDS 6 Metropolitan Area GREAT VICTORIA STREET 10

30 40 50 NEWTOWNABBEY / CARRICK 6 T-Sides T-Sides T-Sides BELFAST MET AREA TOTAL: 214 ANTRIM 7

ARMAGH 7

BALLYMENA 5

COLERAINE 16

CRAIGAVON 4

DOWNPATRICK 7

DUNGANNON 5

ENNISKILLEN 7

LARNE 4 DERRY~LONDONDERRY 26 Rest of Northern Recommended Weights: MAGHERAFELT 11 Ireland NEWCASTLE 10

NEWRY 4

OMAGH 11 45 60 75 REST OF NI TOTAL: 124 T-Sides T-Sides T-Sides

3 *Source: work. shop.play. Superside Universe:

Bus Supersides DEPOT UNIVERSE Highly visible and in proximity to shops and leisure venues, Supersides engage urban SHORT STRAND (METRO) 63 audiences at a time when they are feeling relaxed yet impulsive and ready to spend! FALLS (METRO) 39 Their towering placement, high above the crowds and clutter explains the huge 82% MILEWATER (METRO) 33 who think Supersides make it easier to see the advert when on the high street* NEWTOWNABBEY (METRO) 45

BANGOR 9

Recommended Weights: LISBURN 9 Belfast NEWTOWNARDS 19 Metropolitan Area GREAT VICTORIA STREET 20

70 90 120 NEWTOWNABBEY / CARRICK 6 Supersides Supersides Supersides BELFAST MET AREA TOTAL: 243

ANTRIM 7

ARMAGH 7

BALLYMENA 5

COLERAINE 24

CRAIGAVON 4

DOWNPATRICK 7

DUNGANNON 7

ENNISKILLEN 7

LARNE 8 Rest of Northern Recommended Weights: DERRY~LONDONDERRY 34 Ireland MAGHERAFELT 11

NEWCASTLE 20 90 120 NEWRY 4 160 OMAGH Supersides Supersides Supersides 11 REST OF NI TOTAL: 156

4 *Source: work. shop.play. Solus Rear Universe:

Bus Solus Rears DEPOT UNIVERSE Solus Rears boast increased dwell time in addition to engaging audiences who have SHORT STRAND (METRO) 66 the means to take immediate action! Although the smallest of the bus external formats, FALLS (METRO) 50 don’t be fooled - their placement is everything! Solus Rears are perfectly placed for MILEWATER (METRO) 38 one-to-ones with motorists and their passengers, supported by the fact that 83% think NEWTOWNABBEY (METRO) 39 they make it easier to see when in the car* BANGOR 19

LISBURN 30 Recommended Weights: Belfast NEWTOWNARDS 34 Metropolitan Area GREAT VICTORIA STREET 28

NEWTOWNABBEY / CARRICK 13

60 90 120 317 Solus Rears Solus Rears Solus Rears BELFAST MET AREA TOTAL: ANTRIM 12

ARMAGH 14

BALLYMENA 20

COLERAINE 48

CRAIGAVON 27

DOWNPATRICK 15

DUNGANNON 18

ENNISKILLEN 13

LARNE 14 DERRY~LONDONDERRY Recommended Weights: 70 Rest of Northern MAGHERAFELT 18 Ireland NEWCASTLE 33

NEWRY 18 140 210 280 OMAGH 18 Solus Rears Solus Rears Solus Rears REST OF NI TOTAL: 338

5 *Source: work. shop.play. Streetliner Universe:

Bus Streetliners DEPOT UNIVERSE Streetliners offer the chance to engage with an urban audience when they're at their SHORT STRAND (METRO) 24 most relaxed and receptive, making a true connection when out and about in their FALLS (METRO) 30 local area. 43% think your message becomes more relevant and is welcomed when MILEWATER (METRO) 20 written with the situation or environment in mind, making it more entertaining and NEWTOWNABBEY (METRO) 0 holding their attention for longer* BANGOR 34

Recommended Weights: LISBURN 27 Belfast NEWTOWNARDS 26 Metropolitan Area GREAT VICTORIA STREET 8

NEWTOWNABBEY / CARRICK 16

60 90 120 185 Streetliners Streetliners Streetliners BELFAST MET AREA TOTAL: ANTRIM 17

ARMAGH 13

BALLYMENA 21

COLERAINE 71

CRAIGAVON 32

DOWNPATRICK 10

DUNGANNON 19

ENNISKILLEN 6

LARNE 18 DERRY~LONDONDERRY Recommended Weights: 46 Rest of Northern MAGHERAFELT 9 Ireland NEWCASTLE 14

NEWRY 29 140 210 280 OMAGH 8 Streetliners Streetliners Streetliners REST OF NI TOTAL: 313

6 *Source: work. shop.play. Passenger Panel Universe:

Bus Passenger Panels DEPOT A2 BOD COMMUTER CARDS

With a relaxed audience at your disposal, Passenger Panels are the perfect platform to SHORT STRAND (METRO) 62 250 persuade. Most passengers are connected commuters with time to take action! 63% FALLS (METRO) 37 250 who notice Passenger Panels say “bus advertising gives them something to read” and MILEWATER (METRO) 24 250 7in10 think Passenger Panels are great at communicating when they have time to read 250 and take note of contact information* NEWTOWNABBEY (METRO) 30 BANGOR 25 n/a

n/a Recommended Weights: LISBURN 13 Belfast NEWTOWNARDS 16 n/a Metropolitan Area

GREAT VICTORIA STREET 13 n/a 70 105 140 NEWTOWNABBEY / CARRICK 10 n/a 230 1000 A2 BOD A2 BOD A2 BOD BELFAST METANTRIM AREA TOTAL: 16 n/a

ARMAGH 16 n/a

BALLYMENA 8 n/a

COLERAINE 52 n/a

CRAIGAVON 8 n/a

DOWNPATRICK 10 n/a

DUNGANNON 11 n/a

ENNISKILLEN 9 n/a

LARNE 11 n/a DERRY~LONDONDERRY 250 Recommended Weights: 46 Rest of Northern MAGHERAFELT 11 n/a Ireland NEWCASTLE 15 n/a

NEWRY 13 n/a 140 210 280 OMAGH 12 n/a A2 BOD A2 BOD A2 BOD REST OF NI TOTAL: 238 250

7 *Source: work. shop.play. Cycle Runs from Runs to 2021 Cycle Calendar 1 28th December 10th January 2 11th January 24th January Campaign timing 3 25th January 7th February Advertising on most Bus Advertising poster sites lasts for two weeks regardless of the format you 4 8th February 21st February choose. Although there are some exceptions such as the likes of Mega Rears or Wrapped 5 22nd February 7th March Buses which we recommend run for longer periods of time e.g. a few months. 6 8th March 21st March 7 22nd March 4th April 8 5th April 18th April 9 19th April 2nd May 10 3rd May 16th May 11 17th May 30th May 12 31st May 13th June 13 14th June 27th June 14 28th June 11th July 15 12th July 25th July 16 26th July 8th August 17 9th August 22nd August 18 23rd August 5th September 19 6th September 19th September 20 20th September 3rd October 21 4th October 17th October 22 18th October 31st October 23 1st November 14th November 24 15th November 28th November 25 29th November 12th December 8 26* 13th December 2nd January * Cycle 26 is a 3 week cycle Bus Depot Coverage

DEPOT DEPOT CODE AREAS COVERED

* The above table is not exhaustive and is subject to change.

9 Bus Planning Guide 2021 Northern Ireland