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Star-Advertiser Total Visitors

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Star-Advertiser Total Visitors Consolidated Media Report 3 months ended December 31, 2017 Subject to Audit 500 ALA MOANA BOULEVARD, SUITE 7-500 | HONOLULU, HAWAII 96813 | (808) 529-4700 | FAX: (808) 529-4898 AAM: 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com 01-0963-0 Statewide Reach Oahu Publications, Inc. is Hawai‘i’s largest media. Its products reach 71% of adults on Oahu, Kaua‘i and Hawai‘i Island combined.* KAUA‘I Statewide Combined * Kaua‘i Reach Reach** % 69% The Garden Island Kaua‘i Midweek 71 thegardenisland.com Kaua‘i State of Hawai‘i AT-A-GLANCE AT-A-GLANCE #Adult Population ..................54,703 ^Total Visitors .................. 1.3 million #Adult Population ............ 1,105,457 ^Total Expenditures ...... $1.8 billion ^Total Visitors ................. 9.3 million ^Total Expenditures ... $16.7 billion Page 2 of 28 • 01-0963-0 Alliance for Audited Media Statewide Reach (continued) Oahu Oahu AT-A-GLANCE * Reach Adult Population ................773,790# Total Visitors ..................5.7 million^ ....... $7.6 billion^ % Total Expenditures 73 Maui AT-A-GLANCE Adult Population ................ 126,071# ^ OAHU Honolulu Star-Advertiser Total Visitors ..................2.8 million MidWeek Total Expenditures .......$4.8 billion^ staradvertiser.com midweek.com Hawai‘i Island MAUI AT-A-GLANCE Adult Population ................150,893# Total Visitors ..................1.8 million^ Total Expenditures .......$2.4 billion^ Hawai‘i Island Reach** HAWAI‘I % ISLAND West Hawaii Today 62 westhawaiitoday.com * Source: 2017 Release 2, Nielsen Scarborough Report. Copyright 2017, The Hawaii Tribune-Herald Nielsen Company. All rights reserved. - Base is 1,001,480 total Oahu Adults. ** Source: 2017 Release 2 + 2017 Release 2, Nielsen Scarborough Report. hawaiitribune-herald.com Copyright 2017, The Nielsen Company. All rights reserved. - Base 154,948 West Hawaii Today/Hawaii Tribune Herald in Hawai‘i Island Big Island TV Week Adults. Base 56,278 The Garden Island/Midweek total Kaua‘i Adults. # U.S. Census – 2016 American Community Survey 5-Year Estimates ^ State of Hawaii – Department of Business, Economic Development & Tourism Page 3 of 28 • 01-0963-0 Alliance for Audited Media Circulation Star-Advertiser Sunday Monday Tuesday Wednesday Thursday Friday Saturday Mon-Fri Avg. Star-Advertiser Print 129,152 122,356 109,024 109,795 109,666 110,261 112,991 112,222 Star-Advertiser Digital Replica 1,028 1,086 1,085 1,090 1,074 1,079 1,001 1,083 Star-Advertiser Digital Nonreplica 20,701 22,240 22,798 22,852 22,576 22,409 20,741 22,575 Total Star-Advertiser 150,881 145,682 132,907 133,737 133,316 133,749 134,733 (Subject to Audit) 135,880 Big island TV WEEK Affiliated Publications MidWeek - Oahu and Kauai - - - 292,335 - - - 58,467 Street Pulse - Print/Digital - - - - - 44,843 - 8,968 USA Today - Hawaii - 5,410 5,407 5,425 5,445 5,946 - 5,531 Big Island TV Week - - - 56,653 - - - 11,331 Total Affiliated Publications - 5,410 5,407 354,433 5,445 50,789 - (Subject to Audit) 84,297 Total Star-Advertiser Sunday Monday Tuesday Wednesday Thursday Friday Saturday Mon-Fri and Affiliated Publications 150,881 151,092 138,314 488,150 138,761 184,538 134,733 220,177 Neighbor Islands The Garden Island - Kauai Print/Digital 6,968 7,071 7,059 7,216 7,223 7,152 6,466 7,144 Hawaii Tribune-Herald - Print/Digital 14,048 12,897 13,462 12,924 12,972 12,674 11,043 12,985 West Hawaii Today - Print/Digital 8,494 6,945 7,017 6,982 7,126 6,978 6,584 7,009 Total Neighbor Islands 29,510 26,913 27,538 27,122 27,321 26,804 24,093 27,138 (Subject to Audit) Other Circulation Ho‘okele (Navy & Air Force) - - - - - 19,770 - 3,954 Total Other Circulation - - - - - 19,770 - 3,954 (Subject to Audit) Sunday Monday Tuesday Wednesday Thursday Friday Saturday Mon-Fri Grand Total Combined Average Circulation 180,392 178,085 165,954 515,349 166,159 231,190 158,824 251,351 *Midweek Oahu distribution is 269,041 and Midweek Kauai distribution is 23,294 Page 4 of 28 • 01-0963-0 Alliance for Audited Media About Oahu staradvertiser.com Print Replica e-Edition Mobile ABOUT OAHU • Oahu is the third largest Hawaiian island in size, but primarily defined by the state capital of Honolulu, the most populous city in Hawaii. • There are 780,656 adults on Oahu • 51% are male, and 49% are female • 32% are 18-34 years old, 32% are 35-54 years old and 36% are Tablet 55 years old or older • 42% of Oahu’s population is Asian, 21% is white, 9% is Pacific Islander, 3% is another single race and 24% has 2 or more races. • 53% of households are married-couple families President & Publisher • 28% of households have children 17 or younger Dennis Francis ......................... (808) 529.4702 • 66% of adults 25+ have some college education or higher [email protected] Vice President/Advertising • The median household income is $80,513 Chief Revenue Officer Patrick Klein ............................ (808) 529.4842 • 55% of households are owner-occupied J. David Kennedy ..................... (808) 529.4818 [email protected] The median home value is $658,900 [email protected] • Vice President/Business Development Source: U.S. Census – 2016 American Community Survey 1-Year Estimates Vice President/Editor & Regional Sales Frank Bridgewater ................... (808) 529.4791 Jay Higa ..................................... (808) 529.47 12 TOURISM [email protected] [email protected] • Oahu received 5.7 million visitors in 2017. Vice President/Digital Media Director of Sales & Marketing Linda Woo ................................. (808) 529.4355 • They spent close to $7.6 billion. Troy Fujimoto............................. (808) 695.6322 [email protected] [email protected] • Oahu visitors stay an average of 6.75 days. Director of Retail Sales Source: State of Hawaii – Department of Business, Economic Development & Tourism Senior Vice President/ Darin Nakakura ....................... (808) 529.4726 Audience & Operations [email protected] Aaron Kotarek ........................... (808) 695.6318 [email protected] Page 5 of 28 • 01-0963-0 Alliance for Audited Media Star-Advertiser Readership A week in print and a month online with the Star-Advertiser reaches nearly 63% of Oahu adults. TOTAL STAR-ADVERTISER 5 Dailies, 1 Sunday and SUNDAY 30 Days Online STAR-ADVERTISER 63% Average Issue 495,094 345,351 44% DAILY STAR-ADVERTISER Average Issue 34% STARADVERTISER.COM 264,533 30 Days 156,739 20% Source: 2017 Release 2, Nielsen Scarborough Report. Copyright 2017, The Nielsen Company. All rights reserved. - Base is 788,640 total Oahu Adults. Page 6 of 28 • 01-0963-0 Alliance for Audited Media Total Oahu Rent/Other Adults 100% Own residence Men USING Household Income O S 10 Women % E 0 H % $100,000+ 0 0 X 1 E M Blue Collar 18-34 O C N I / A B 1 G % White 0 0 0 Reach of Demographic0 35-54 Groups 0 0 Collar % 1 E 1 O J Total Oahu Rent/Other Adults 100% 55 or older College Own residence Men 176,217 Graduate 318,877 G N 495,094 I Y 49 S 74 104,594 % L 240,757 U N I 1 % % 0 % 1 345,351 0 Household Income O0 S 0 Women 0 A 63 M % 0 1 % 156,777 248,359 74,938 % 264,533 E T H189,595 % % 0 A $100,000+ I Asian 29 F 0 56 % X Have Children O 1 44 137,366 N % 169,219 62 A % Y L 74 % T I % % 44 21 34 106,866 % 34 E % 42 127,167 176,132 % % 246,735 50 % Married M Native80,059 Hawaiian, % 45 1 0 % 0 33 63 Blue Collar 85,741 Pacific Islander 18-34 O 38 % 45 % Other Ethnicity White C 52,606 N % 31,653 28 % % 48,203 I 13 % 35,973 19 103,346 19% 41 / A % Daily Star-Advertiser issue 206,104 67 % 71,704 1 B G % 29 White 0 0 0 % 0 35-54 % Sunday Star-Advertiser 39 99,051 0 0 Collar 128,354 42 % 1 E 1 O % average issue 32 % J 98,571 63 158,797 Star-Advertiser 7 days print plus 30 days online 57 % % 161,176 70 % % 70 % 161,905 45 232,951 103,167 37 198,097 39 84,575 % % 55 or older College % 82 % % 138,514 Graduate 22 32 52 34 % 53 % 27 44 183,883 75,560 36,528 181,621 114,275 % 33 % % 69 Y % % % L % 32 63,018 50,413 N I % % 1 % 29 241,306 0 41 76,708 0 65 0 0 A M % 1 61 38 54 % T % A 142,821 I Asian F % O Have Children 181,647 26,473 73,843 62 N 273,741 123,920 A Y L T 34,347 I 56,025 Married Native Hawaiian, 1 0 % 0 Pacific Islander Other Ethnicity White Source: 2017 Release 2, Nielsen Scarborough Report. Copyright 2017, The Nielsen Company. All rights reserved. - Base is 788,640 total Oahu Adults. Page 7 of 28 • 01-0963-0 Alliance for Audited Media Portfolio of Products HONOLULU STAR-ADVERTISER The Honolulu Star-Advertiser is read by 63% of Oahu adults each week. Honolulu Star-Advertiser STARADVERTISER.COM • Hawaii’s largest daily newspaper, and Oahu’s only daily newspaper – publishes 7 days a week* • Honolulu Star-Bulletin (est. 1882) and The Honolulu Advertiser (est. 1856) merged to launch Honolulu Star-Advertiser in June 2010 • Award-winning journalism covering local, state, national and world news for Oahu and neighbor islands DAILY CIRCULATION DAILY OAHU READERSHIP 135,880 264,533 34% SUNDAY CIRCULATION SUNDAY OAHU READERSHIP 150,881 345,351 44% WEEKLY READERSHIP 453,450 58% WEEKLY READERSHIP + 7 DAYS ONLINE 481,443 61% WEEKLY READERSHIP + 30 DAYS ONLINE 495,094 63% Source: 2017 Release 2, Nielsen Scarborough Report.
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