Kidsgrove Town Deal Investment Plan Kidsgrove Town Deal Board Meeting 22nd October 2020

AECOM Contents of the Town Investment Plan

Section 1

Context analysis: Strategy: Engagement and Delivery: . Town Boundary and Context . Town vision, and headline . Stakeholder & community outcomes and/or targets for 2030 engagement and plans . Kidsgrove’s Assets & Strengths or beyond . Private sector investment . Challenges facing Kidsgrove . Short summary of all projects, ambitions . Evidence of need for investment including the total Towns Fund . High level plan for business case funding requested . Key opportunities development . Strategic plan

Section 2

Details of the proposed Town Investment Plan projects - templates

AECOM Section 1 Context, Strategy and Engagement & Delivery

AECOM Section 1: Strategy

Vision

“A dynamic and well-connected town via its rail station and access to and from the M6, which is strategically located on the border of the Northern Powerhouse and Midlands Engine. Kidsgrove will capitalise on its location; strategic employment sites and heritage and leisure assets, including the canal network, to forge a reputation as an attractive, welcoming and successful town which is a desirable place to live and invest.”

Objectives Cross Cutting Themes

To drive growth and opportunity through enhanced enterprise infrastructure in Diversification and Kidsgrove consolidation

To create a connected, accessible town centre which links key assets, retains the heritage and uniqueness of Kidsgrove and diversifies and drives new demand Clean and inclusive growth and footfall

To maximise the leisure and recreation opportunities available in Kidsgrove, providing facilities that are supported by communities and opportunities for Collaboration residents to improve their health and wellbeing

AECOM Section 1: Cost summary

Project Town Deal Ask

Enhanced enterprise infrastructure £4.78m (£7.2m) - Chatterley Valley - West Ave /

A connected and accessible town centre - Kidsgrove station £15.41m (£11.1m) - Canal improvements - Town centre shared service hub

Maximising leisure and recreation opportunities for all ages - Kidsgrove Leisure centre £4.55m (£4.50m) - Upgrades to Kidsgrove parks - Kidsgrove secondary school - Youth Centre (TBC) TOTAL £24.99m (£24.3m incl rev allowance)

AECOM Short-term Longer-term Rationale Activities Outputs Impacts outcomes outcomes

Kidsgrove residents have Reduction in car journeys poor health outcomes and low levels of physical Increase in commuter flows activity Improvements to and reduced commute time Reduction in levels the canal network of pollution Lack of sports and leisure Provision of a new, high Increased level of physical facilities in Kidsgrove quality and well connected activity rail station. Increased town Opportunity to maximise Chatterley Valley Increased use of the centre footfall the potential of HS2 Upgraded sports facility serving through Kidsgrove Improved quality of Footpath and accessibility Improved health life for Kidsgrove Poor quality town centre improvements Improved access to public Kidsgrove Sports support services and well-being of residents Poor sense of arrival into Centre Canal network residents Enhanced quality of place Kidsgrove town centre improvement Stimulate private sector Residents have Use of active travel and Public service hub Kidsgrove Station interest in Kidsgrove Town improved resilience public transport to established Centre undertake journeys improvements Support for residents to Residents are supported to Improved High quality and Need to support footfall in progress toward work or either move towards, or find the town centre find employment. work perceptions of vibrant town centre Park Number of residents Kidsgrove for Kidsgrove Need for accessibility to Improvements supported. Creating opportunities for key public services enterprises to be Support for residents to established or grow Improved land Low levels of productivity enter self employment or values Improved quality and choice across the borough Shared Service Hub growth their business. Number of residents of homes in Kidsgrove town Need for additional supported. centre Improved rates of commercial space Improved accessibility within economic activity Improved prosperity Number of new homes West Avenue & Butt Kidsgrove Town Centre and productivity in Increasing levels of delivered. in Kidsgrove Lane Kidsgrove unemployment in Reduction in average time Kidsgrove Upgraded park facilities taken to travel to work by usual method of travel Increased town Local strengths in the New business units manufacturing and Town Centre land Number of service providers centre resident logistics industry assembly operating from the hub. population centre Number of residents Under-utilised heritage supported. assets AECOM Section 1: Strategy – Priority Areas

Short Term Medium Term Long Term

Priorities Priorities Priorities . Investment to support the resilience . Delivering strategic investments which . Development at key sites and and recovery of Kidsgrove by capitalise on opportunities presented gateways in Kidsgrove town centre, investing in strategic development by HS2 and bringing medium-term capitalising on strategic projects and sites, reconfiguring the town centre sites forward for investment identified attracting further investment and and investing in key assets and by the Town Centre Working Group embedding a life-long activity habit in supporting improved activity levels Kidsgrove’s residents and health and wellbeing in Projects & Programmes Projects & Programmes Kidsgrove; providing foundations and . 5G demonstrator positioning for future development and . Mixed use developments to growth. . Redevelopment of accommodate residential, commercial vacant/underutilised town centre Projects & Programmes and light industrial uses in Kidsgrove buildings e.g. Kidsgrove Town Hall town centre . Towns Fund Accelerated Capital . ASPIRE investment strategy for Funding . Secure high value, high growth Kidsgrove businesses within Chatterley Valley to . Towns Fund projects . Mixed use developments in proximity drive growth and productivity to station and canal network improvements . Further pedestrian and cycling network investments to promote

AECOM active travel Kidsgrove Town Investment Plan

Local Strategies Sub Regional Strategies Strategic Programmes

Newcastle-under-Lyme and Stoke Joint Stoke and LEP Local HS2 Local Plan (TBC) Industrial Strategy (Draft 2020)

Stoke and Staffordshire LEP Strategic Kidsgrove Neighbourhood Plan (TBC) Network Rail Access for All Economic Plan

Newcastle-under-Lyme Economic Growth Enterprise Zones Strategy

SCC Covid-19 Recovery Strategy Sports Strategic Facilities Fund

SCC Local Cycling and Walking Infrastructure Plan

SCC Local Transport Plan

Newcastle-under-Lyme Sport and Active Lifestyles Strategy

AECOM Section 1: Strategy – Engagement & Delivery

– Stakeholder Engagement – Private sector investment ambitions – Individual consultation sessions: – Chatterley Valley – £33m infrastructure costs; access – Town Deal Board members; public and voluntary agencies; local road £3.5m community; external organisations (e.g. Network Rail); landowners – Aspire Housing’s investment strategy for Kidsgrove – Call for Projects survey (22 responses) – West Ave / Butt Lane – discussions with landowner ongoing – #MyTown campaign (46 responses) – Land and asset owners in town centre – Vision survey – The Town Investment Plan will create conditions – Engagement with existing working groups e.g. which facilitate and attract private sector investment Newcastle Employment & Skills Group; Kidsgrove into Kidsgrove through investing in key assets, Station Group strategic employment sites and reconfiguring the town – Objective/theme-based working groups centre – Property market assessment (22 agents) – Local press / Social media platforms to publicise work – Build on community engagement previously undertaken e.g. Kidsgrove Sports Centre, Kidsgrove Station AECOM Kidsgrove secondary school – youth centre

– Refurbishment of an unused science block to provide a youth centre – Potential services: – CAB drop-ins – Careers advice – Training – Advice services – Town Deal Ask: £225,000

– Next steps – Board to consider if the project is developed in detail. – Scoring and prioritisation. – Decision to include in TIP (if required) – delegate to chair and vice chair? – TIP 2 template and revisions to the TIP document.

AECOM Questions?

AECOM