Facts & figures 2018
Connecting brands to the world at Amsterdam Airport Welcome to Schiphol Media Content
Welcome to Schiphol Media’s 2019 brochure, which contains our 1. Amsterdam Airport Schiphol 4 4. Area profile 28 preliminary facts and figures for 2018. Amsterdam Airport Schiphol Traffic 6 Terminal overview 30 is the ideal location to advertise your brand – our passenger numbers −− Top 5 European Airports 6 Map overview 31 −− Historic overview 6 A world of possibilities 32 and demographics are proof. Take a look for yourself… −− Passenger numbers 6 Overview of advertising areas 34 −− Departing passengers 7 Jan Dellaert square 35 −− Total number of passengers per month 7 Schiphol Plaza 36 −− Arriving passengers per month 7 Passengers per departure 37 Destinations 8 −− Destination continent 8 5. Lounges 38 −− Airports of destination 8Lounge 1 40 −− Country of destination 8Lounge 2 42 Lounge 3 44 2. Reaching a captive audience 10 Lounge 4 46
3. Passenger profile 12 6. Piers 48 Business travelers 13 Pier B 50 Leisure travelers 14 Pier C 51 Typical family flyers 16 Pier D1 52 Luxury frequent flyers 18 Pier D2 53 Youthful budget flyers 20 Pier E1 54 Urban high-flyers 22 Pier E2 55 Over-55 travel lovers 24 Pier F1 56 Older budget flyers 26 Pier F2 57 Pier G1 58 Pier G2 59 Pier H 60 Pier M 61
7. Rates 2018 62 List of terms 73
3 Once again, Amsterdam Airport Schiphol has broken its own records: in 2018, we welcomed 71 million 71.0 travellers, and 35.6 million departing passengers – million passengers with their top 3 destinations being the UK, USA and Spain respectively. In Europe, Schiphol is not only the 3rd largest airport, but also the fastest-growing airport . on the continent. Plus, it’s the 4th largest airport globally, and the 2nd most important in terms of hub
Dwell time: connectivity. We’re proud of what we’ve achieved so 146 minutes far, and we’ll keep on aiming high in 2019.
Departing passengers Top 3 destination countries in % Age * in % Type of passengers in %
15 24 63 23 20
16 37 8 8 12 35.6 million 6
UK ESP USA 0-20 21-30 31-40 41-50 51-60 >60 Origin Transfer 1. Amsterdam & Destination Arriving passengers Top 3 countries of residence * in % Reason for travel * in % Gender * in % Frequency of flying *
Other Airport 33 31 62 57 43 3.2 Schiphol 35.4 million 11 10 times a year via Schiphol
NL UK USA Business Leisure Male Female
5 Traffic
Top 5 European Airports of 2018 Departing passengers per month in millions Arriving passengers per month in millions
4 4 million passengers a year Growth in %
3.6 London (Heathrow) 80.1 + 2.7% 3.5 3 3.3 3 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.1 Paris (Charles De Gaulle) 72.2 + 4.0% 2.9 2.8 2.7 2.7 2.7 2.6 2.6 2.4 2.4 2.5 Amsterdam Schiphol Airport 71.0 + 3.7% 2 2 2.3 Frankfurt 69.5 + 7.8% Istanbul (Atatürk) 68.2 + 6.4% 1 1
Source: ACI Worl Airport Traffic Report 2018
0 0 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Historic overview per year, in millions
2010 2011 2012 2013 2014 2015 2016 2017 2018 Total number of passengers per month in millions Departing 22.5 24.8 25.5 26.3 27.5 29.2 31.8 34.2 35.6 7 Arriving 22.7 24.9 25.5 24.9 27.5 29.1 31.7 34.2 35.4 6.8 6.8 Total 45.2 49.7 51.0 52.6 55.0 58.3 63.5 68.4 71.0 6 6.4 6.4 6.4 6.4 6.0 5.6 5 5.3 5.3 4.9 4.7 Passenger numbers per passenger type, in millions 4
O&D Transfer Total 3 Departing 22.6 13.0 35.6
Arriving 22.4 13.0 35.4 2 Total 45.0 26.0 71.0
1
0 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
6 7 Destinations
Destination continent Airports of destination - Top 5 Airports of Destination
North Europe America Asia Copenhagen 1.5% 70.4% 7.0% 10.2% Middle East Dublin 1.7% London (Heathrow) 2.5% 3.4% Paris (CdG) 1.7%
Africa Barcelona 2.0% Central/South 4.2% America 4.7%
Total number of destination airports: 327
Country of destination - Top 3 country of destination
Germany 6.4% Great Britain 14.7% Italy 5.9%
Spain 8.4%
USA 8.4%
8 A large majority of our passsengers say that advertisements suit the airport environment
Reaching a captive audience
Travelers are happy to see advertising Advertising Awareness
When asked to what extent they agreed with various statements, Have you seen any advertisements Where did you see advertisements? passengers replied as follows: at the airport?
The advertisements suit The advertisements are noticeable the airport environment at this airport 2010 2012 2010 2012 Totally agree 10% Totally agree 14% Definitely 58.0% 75.0% Before check-in 53.0% 64.0% Agree 74% Agree 69% Probably 28.0% 7.0% During check-in 64.0% 53.0% Neither agree nor disagree 12% Neither agree nor disagree 12% Disagree 3% Disagree 5% Definitely not 14.0% 18.0% After security 75.0% 89.0% 2. Reaching Totally disagree 1% Totally disagree 0% dvj Insights campaign research 2012
Most passengers think advertising fits well Most passengers think that the Average time spent at Schiphol in minutes within the airport environment 84% advertisements are very noticeable 83% a captive Travel time to Schiphol Landside Lounge Pier/Gate Total Local boarding passengers 63 min. 30 min. 44 min. 73 min. 210 min. Transfer passengers 102 min. 86 min. 188 min. 16 84 17 83 audience dvj Insights campaign research 2012
Source: Schiphol Continuous Research 2015
10 11 23.4 million passengers
Business travelers
Type of passengers in % Top 3 airlines Use of Pier in % Frequency of flying
57 23 21
43 17 12 6.1 9 4 7 3 times a year 6 via Schiphol
Origin Transfer KLM EasyJet Delta B C DI DII E F G H M 3. Passenger & Destination Air Lines Top 3 destination countries in % Purpose in % Gender in % Age in % Position in %
18 29 profile 27 10 90 75 25 49 51
18 18 9 9
3 6
GB GER USA Congress Work Male Female 0-20 21-30 31-40 41-50 51-60 >60 Decision-maker Other
12 13 47.8 million passengers
Leisure travelers
Type of passengers in % Top 3 airlines Use of Pier in % Frequency of flying
65 20
17 15
12 35 11 9 2.2 7 6 times a year 4 via Schiphol
Origin Transfer KLM Transavia EasyJet B C DI DII E F G H M & Destination
Top 3 destination countries in % Gender in % Age in % Traveling party in % Traveling children in %
16 With partner/family 21 0-1 year 13 26 Group 2-5 years 28 Relatives/friends 6-12 years 1 Alone 12-17 years 10 50 50 39 26 18 8 16 16 14 11 39 30
GB ESP USA Male Female 0-20 21-30 31-40 41-50 51-60 >60 Source: Continuous Holiday Research 2010
14 Characteristics Free time Media consumption Holiday behavior Flying behavior Typical family flyers Age 30-50 Reading books Nickelodeon, NPO 1, SBS 6, parents (or reading to children) Disney Channel and RTL 4 78% 39% 16% holiday travel agency sometimes fly 2 times Eating with Radio 538, NP O, 3FM, on business average income, friends and family SkyRadio and Qmusic or higher Zoo Regional newspapers, >€ Semi-detached visits with family Reformatorisch Dagblad and AD 18% 1000 56% city trip annual holiday fly from Schiphol or terraced house expenditure BBQ Wij Jonge Ouders, Ouders van Nu, 1.4 19% 7,000 Autoweek, LINDA, Voetbal million households of all passengers at Schiphol Privium International and Donald Duck Sport
At Schiphol Destinations
Turkey, France, Eastern The Netherlands, Online media 83% are online every day Shop at Brand preferences 83% 54% 91% 51% Europe, the Netherlands Great Britain / use catering facilities intend to use shops visit shops buy items at Schiphol and Germany Ireland and Austria Coolcat, Zalando, WE, Vingino, Pall Mall, G-star, Tommy Hilfiger, 81% 71% 21% C&A and H&M Benetton, Sisley, PME Legend and Esprit Motivational Purchase motives Obstacles smartphone tablet smart TV "Schiphol should offer Zalando, Van Dalen, UGG, Van Bommel, Converse, distractions and 34% 53% Nelson and Van Haren Ecco and Tamaris entertainment" "To ease the wait / out of boredom" "l didn't need anything" Schiphol Parking 2-year spend: €122 Transport to Schiphol Top 3 channels preparing for journey Intersport, Perry Sport Vichy, Hugo Boss, Kenzo, Esprit, and Sport 2000 L’Oreal Paris and Maybelline "There needn't be any 30% 44% exclusivestores" "l needed a specific product" "Prices too high" 25% 33% 42% 36% 33% Hema, ICI Parix XL Johnnie Walker whisky, Licor 43 use Schiphol Parking dropped off by car Google search Schiphol website Travel organization's and Douglas and craft beers website Ikea, the Bijenkorf "l want to be surprised by a 24% 18% 70% use P3 17% and Hema unique shopping selection" "l wanted to buy myself something nice" "Inconvenient to take with me" (long-stay parking) train
* 2018 figures not available yet
16 17 Characteristics Free time Media consumption Holiday behavior Flying behavior Luxury frequent flyers Age 45-75 Exhibitions NPO 1, NPO 2, NPO 3 (head of household) and museums and RTL 4 81% 40% 23% holiday travel agency sometimes fly Or without Theatre NPO Radio 4, Classic FM, BNR on business childeren visits Nieuwsradio and NPO, Radio 1 and 2
>2x average Classical NRC Handelsblad, Het Financieele Dagblad, >€ income music concerts De Volkskrant and regional daily newspapers 22% 3000 69% city trip annual holiday fly from Schiphol expenditure Own a home Reading books Volkskrant Magazine, Quote, 586 15% 17,000 detached house Vrij Nederland, Elsevier, ELLE thousand households of all passengers at Schiphol Privium Decoration and Reizen Magazine Going for walks
At Schiphol Destinations
South-East Asia, Middle/South Online media 79% are online every day Shop at Brand preferences 82% 47% 85% 45% the Middle East, America, the use catering facilities intend to use shops visit shops buy items at Schiphol Portugal, ltaly and France Canaries and Austria The Bijenkorf, C&A Marc O'Polo, State of Art, Hugo Boss, 66% 68% 19% 68% and exclusive stores Tommy Hilfiger and G-Star Motivational Purchase motives Obstacles Schiphol Parking 2-year spend: €172 Transport to Schiphol smartphone tablet smart TV laptop Ziengs, Van Dalen and Van Bommel, Clarks "After I arrive, l want to fly 39% 58% exclusive shoe stores and Ecco off as soon as possible" "I needed a specific product" "l didn't need anything" 19% 29% use Schiphol Parking dropped off by car Top 3 channels preparing for journey Bever, Sport 2000 L'Oreal Paris, Estee Lauder, Hugo Boss, and lntersport Chanel, Lancome and Max Factor "At Schiphol, I am well aware 33% 43% use P3 of where everything is" "l saw an attractive offer" "Prices too high" 51% 25% 47% 31% 30% The Bijenkorf, ICI Paris Cognac, port, gin, wine (long-stay parking) train Google search Schiphol website Travel organization's and Yves Rocher and champagne website The Bijenkorf and "l don't take time to enjoy 16% 16% 35% park at other exclusive stores the atmosphere" "To ease the wait / out of boredom" "Inconvenient to take with me" Schiphol Centre
* 2018 figures not available yet
18 19 Characteristics Free time Media consumption Holiday behavior Flying behavior Youthful budget flyers Aged up to 45 Cafés Comedy Central, MTV, Disney (head of household) and bars Channel, RTL4 and NPO1 61% 34% 11% holiday travel agency sometimes fly May have children Disco SLAM FM, QMusic on business aged <5 or clubs and Radio 538
1.5x average Gaming Online news sites >€ or below-average with friends and Metro 14% 1000 43% city trip annual holiday fly from Schiphol income expenditure Reading Men's Health, Ouders van Nu, 1.4 14% 1,500 Rent books Wij Jonge Ouders, Glamour million households of all passengers at Schiphol Privium house or apartment and Vriendin Eating with friends
At Schiphol Destinations
Middle East, Belgium, Online media 81% are online every day Shop at Brand preferences 83% 54% 91% 51% the Netherlands, Luxembourg use catering facilities intend to use shops visit shops buy items at Schiphol Germany, Spain and Italy and France H&M, Vero Moda/Only, Calvin Klein, Esprit, Diesel 70% 10% 86% Wibra and C&A and G-Star Motivational Purchase motives Obstacles smartphone Gaming console laptop Bristol, Van Haren Converse, Skechers, Birkenstock "If I have another drink, I can 36% 53% and Scapino and Ecco keep an eye on my gate" "To ease the wait / out of boredom" "l didn't need anything" Schiphol Parking 2-year spend: €105 Transport to Schiphol Top 3 channels preparing for journey Aktiesport, Sport 2000 Estee Lauder, Garnier, Armani, Calvin and Decathlon Klein, Dolce&Gabbana, Max Factor "l don't want to just sit 33% 44% and Maybelline still and wait - I want to "l saw an attractive offer" 14% 38% "Prices too high" use Schiphol Parking dropped off by car 46% 42% 30% Kruidvat, Hema, Etos do something" Google search Schiphol website Travel organization's and Trekpleister Cider, rum, vodka, gin, berry genever, website whisky and mixer drinks Kwantum, Blokker, "Special offers are a reason 24% 18% 72% use P3 31% Hema Xenos and Action to do some shopping" "l needed a specific product" "Inconvenient to take with me" (long-stay parking) train
* 2018 figures not available yet
20 21 Characteristics Free time Media consumption Holiday behavior Flying behavior Urban high-flyers Aged 25-40 Cafés MTV, Comedy Central, TLC, (head of household) and bars NPO 1 and RTL4 75% 36% 15% holiday travel agency sometimes fly Single Casino Sublime FM, NPO, Radio 3FM, on business or festivals SLAM FM and Radio 538
Average Reading Metro, Nrc.next, Het Financieele >€ (below-average to books Dagblad and NRC Handelsblad 23% 1000 61% city trip annual holiday fly from Schiphol 2x average income) expenditure Eating Volkskrant Magazine, 774 17% 3,000 Rent with friends Vrij Nederland, Men's Health, thousand households of all passengers at Schiphol Privium apartment in the city Psychologie Magazine, Happinez Sport and PS van de Week
At Schiphol Destinations
US/Canada,South-East US/Canada, Middle/ Online media 81% are online every day Shop at Brand preferences 83% 50% 88% 57% Asia, Spain, Italy and South America and use catering facilities intend to use shops visit shops buy items at Schiphol Portugal Great Britain The Bijenkorf, Sissy Boy, Calvin Klein, Ralph Lauren, 71% 70% Zara,H&M,Hema and C&A Hugo Boss, Esprit and G-Star Motivational Purchase motives Obstacles smartphone laptop "Schiphol doesn't mean lnvito, Manfield, Van Dalen Timberland, Converse, much more to me than 39% 53% and Van Haren Geox and Ecco a quick stopover" "l needed a specific product" "l didn't need anything" Schiphol Parking 2-year spend: €120 Transport to Schiphol Top 3 channels preparing for journey Perry Sport, Decathlon Biodermal, Clinique, Lancome, "At Schiphol, I'm always and Aktiesport L'Oreal Paris, Dolce & Gabbana, stressed about whether Calvin Klein, Gucci, Jean Paul 30% 28% everything will go okay" "To ease the wait / out of boredom" "Prices too high" 13% 38% 47% 39% 35% The Bijenkorf, ICI Paris, Gaultier and Dior use Schiphol Parking dropped off by car Google search Schiphol website Travel organization's Douglas, Kruidvat and Etos website Disaronno, cider, Hema, Ikea, the Bijenkorf rum, vodka and gin "A high level of service and 26% 14% 62% use P3 29% and Action comfort is important to me" "l saw an attractive offer" "Inconvenient to take with me" (long-stay parking) train
* 2018 figures not available yet
22 23 Characteristics Free time Media consumption Holiday behavior Flying behavior Over-55 travel lovers Aged 55+ Gardening Regional broadcasters, NP01, with childeren NP02, Eurosport and RTL 4 71% 50% 8% holiday travel agency sometimes fly Or without Management Regional broadcasters, Classic FM, on business childeren functions Sky Radio and NPO Radio 1, 2 & 5
Average Volunteer Regional newspapers, >€ to >2x average work Reformatorisch Dagblad, 14% 5000 47% city trip annual holiday fly from Schiphol income Trouw and De Telegraaf expenditure Jigsaw puzzles 2.0 23% 5,000 Homeowners and books Plus Magazine, Kampioen, Zin, million households of all passengers at Schiphol Privium Knip Mode, Libelle, Margriet, Going for walks Vrouw, Landleven and MAX Magazine
At Schiphol Destinations
Switzerland, The Canary Islands, Online media 72% are online every day Shop at Brand preferences 85% 47% 84% 45% Austria, Germany, Spain, Portugal, use catering facilities intend to use shops visit shops buy items at Schiphol the Netherlands the Netherlands, and France Germany and Austria First Lady, Piet Zoomers, State of Art, Gaastra, Lacoste, 59% 59% Claudia sträter, C&A Esprit, Tommy Hilfiger and Motivational Purchase motives Obstacles tablet desktop PC and Hema McGregor "Schiphol doesn't have 31% 49% Ziengs, Scapino and Ara, Rieker, Geox, Ecco and to keep me amused" "l needed a specific product" "l didn't need anything" Schiphol Parking 2-year spend: €126 Transport to Schiphol Van Haren Van Bommel Top 3 channels preparing for journey "l don't have to be DA, Yves Rocher, Diadermine, Nivea, Gillette, surprised by a unique 26% 8% Kruidvat and Etos Chanel and Lancôme shopping selection" "l saw an attractive offer" 25% 27% 43% 38% 39% "Prices too high" use Schiphol Parking dropped off by car Google search Schiphol website Travel organization's Marskramer, Blokker, Whisky, gin, advocaat, bitters, website Action, IKEA and gin, sherry and port Leen Bakker "Special offers are no 25% 18% 77% use P3 24% reason to go shopping" "To ease the wait / out of boredom" "Inconvenient to take with me" (long-stay parking) train
* 2018 figures not available yet
24 25 Characteristics Free time Media consumption Holiday behavior Flying behavior Older budget flyers Aged 50+ Reading Regionale broadcasters, sports parents books broadcasters, SBS6, RTL4 and NPO1 56% 39% 7% holiday travel agency sometimes fly Average Caring 100% NL, NPO Radio 5, regional on business income (below-aver- for a family member broadcasters and Sky Radio age to 1.5x average) Volunteer Het AD, De Telegraaf and <€ Rent work regional newspapers 11% 500 35% city trip annual holiday fly from Schiphol house or apartment expenditure Playing Prive, Story, Weekend, 1.5 11% 1,000 games online Plus Magazine, Libelle, million households of all passengers at Schiphol Privium Margriet, Vorsten, Vrouw Jigsaw puzzles and MAX Magazine
At Schiphol Destinations
Scandinavia, Middle East, Online media 69% are online every day Shop at Brand preferences 86% 58% 87% 54% Great Britain/Ireland, Portugal and use catering facilities intend to use shops visit shops buy items at Schiphol the Netherlands the Netherlands and Germany Miller & Monroe (previously Esprit, Tommy Hilfiger, McGregor, 58% 53% Charles Vögele), own brands and budget brands Motivational Purchase motives Obstacles laptop desktop PC Ulla Popken, MS Mode, C&A, Hema and Zeeman Ara, Rieker, Ecco, own brands "l take the time to enjoy the 27% 46% and budget brands atmosphere at Schiphol" "l wanted to buy myself something nice" "l didn't need anything" Schiphol Parking 2-year spend: €116 Transport to Schiphol Van Haren, Bristol, Nelson Top 3 channels preparing for journey and Scapino Diadermine, Olaz, Dove, Cacharel and Nivea "l want to be treated as Trekpleister, DA, Kruidvat 27% 41% an important customer" "l saw an attractive offer" "Prices too high" 17% 40% 38% 43% 40% and Etos Gin, berry genever, advocaat use Schiphol Parking dropped off by car Google search Schiphol website Travel organization's and aged genever website Marskramer, Blokker, "As soon as I've got through Kwantum and Leen Bakker Customs, I look for where 25% 21% 79% use P3 23% I've got to be" "l saw an attractive product" "Inconvenient to take with me" (long-stay parking) train
* 2018 figures not available yet
26 27 4. Area profile Terminal overview Map overview Bars & restaurants Shops Gates E Gates D59-D87 Passenger flows - Two types of passengers Level 2 Passport Control / Gates F Security Control Transfer passengers Security Check Lounge 2 OD passengers Transfer passengers Schengen JD Square and highway Piers Non-Schengen
Passport & Security Control Boundary Schiphol Plaza Lounges Lounge 3 Departures 2 Lounge 1 Security area Check-in In-store Passport & Security Control Lounges Piers and gates Departures 3 In-store Lounge 4 Piers and gates
Gates E
Lounge 2 Gates D1-D57 Gates F Holland Boulevard Level 1 The difference between the Schengen and Non-Schengen areas Departures & Lounges
Lounge 3 Schengen area Departures 2 Enabling citizens to cross internal borders between several countries in and around Gates G-H Upstairs the EU without being subject to border checks. Gates G Lounge Passport & Security 4 Control Departures Departures Departures Non-Schengen area 3 1 All countries who are not a part of the above agreement and are therefore subject to border checks to access Schengen countries. Gates H Gates C Gates M
Level 0 1A Schiphol Plaza & Arrivals
Gates B
30 31 A world of possibilities Discover the potential for your brand
33 Overview of advertising areas People passing through Jan Dellaert square and Schiphol Plaza in millions Passengers per Pier in millions 24.0 million passengers Jan Dellaert Square is the main forecourt outside Jan Dellaert square 24.0 B C D1 D2 E1 E2 F1 F2 G1 G2 H M Total Schiphol’s entrance. Passengers arriving by bus Schiphol Plaza 57.6 8.8 12.5 12.9 8.9 5.7 3.5 2.9 1.9 3.4 2.6 3.5 2.9 71.0 or coach enter the airport here, and a taxi stand 12% 18% 18% 13% 8% 5% 4% 3% 5% 4% 5% 4% 100% serves passengers arriving or departing by taxi. Business travellers as well as Schiphol employees Passengers per Lounge in millions Passengers per reclaim hall in millions cross this square on a daily basis – providing plenty Jan Dellaert square of footfall for potential advertisers. Lounge 1 Lounge 2 Lounge 3 Lounge 4 Holland Boulevard Reclaim hall 1 Reclaim hall 2 Reclaim hall 3 Reclaim hall 4 Total Total 18.4 Total 15.5 Total 9.9 Total 1.4 Total 5.9 6.1 5.4 5.7 5.3 22.4 27% 24% 25% 24% 100% Passengers Meeters and Greeters Day Trippers 8% 6% 6% 10% 6% 15% 19% Average time spent at Schiphol in minutes 24% 7% 25% 36% 9% 12% 10% Travel time to Schiphol Landside Lounge Pier/Gate Total 11% 14% 14% 22% Locally boarding passengers 63 30 44 73 210 23% 13% 19% Transfer passengers 102 86 188 17% 12% 8.7 million 0.4 million 0.7 million 39% 41% 27% 34% 22%
2016 Target Schiphol workers Public Transport Traveler Schiphol workers Nationality in % O&D NL - Business O&D Non-Dutch - Business Transfer Non-Dutch - Business Vehicles using A4 highway Per year O&D NL - Leisure O&D Non-Dutch - Leisure Transfer Non-Dutch - Leisure Passengers using A4 31 million Schiphol South On average 88 12 Passengers using A4 29 million Schiphol North 65,718 9.6 million 4.6 million people cross the square daily
Dutch Non-Dutch Source: profile and behaviour 2018
34 35 Passengers per departure
57.6 At the heart of the airport is Schiphol Plaza – a Passengers per Check-in in millions Transport used to the airport million passengers junction where all passengers cross paths. With the Departure 1 Departure 2 Departure 3 Total Public transport Car parked Brought by car Taxi Other main entrance at the front, a large railway station below, arrivals halls and access to the departures 7.5 4.1 9.9 21.5 Business travelers 46% 11% 13% 20% 10% level at the rear, meeting points in the middle, 35% 19% 46% 100% Leisure travelers 47% 10% 23% 14% 6% and luxury shops and food & beverage facilities Total Responses 46% 10% 20% 15% 9 % all around, it’s the place where everyone and Schengen / Non-Schengen destination Schiphol Plaza everything comes together. Destination of passengers per check-in Check-in SCH: Schengen 39% EUR: Non-Schengen 61% Arriving passengers Schiphol related workers Public Transport Travelers Day Trippers
Country of residence
Passengers per check-in Departure 1 Departure 2 Departure 3 Total The Netherlands 55% 49% 50% 52% NW Europe 21% 22% 25% 23% 22.4 million 8.2 million 8.7 million 0.5 million Europe Other 13% 5% 9% 10% North America 4% 13% 7% 7% ICA Other 7% 11% 9% 8%
Departing passengers Meeters and Greeters Reason for travel
Passengers per check-in Departure 1 Departure 2 Departure 3 NL business travelers 16% 17% 8% Non-Dutch business travelers 19% 19% 16% NL leisure travelers 39% 32% 42% 11.2 million 3.1 million Non-Dutch leisure travelers 26% 32% 34% Total 38.5% 17.8% 43.7%
Source: Plaza profiel en gedrag 2018
36 37 5. Lounges Lounge 1 18.7 63 minutes average dwell time million passengers The busiest departures lounge in 61 destination airports Schiphol, Lounge 1 is used exclusively 19 airlines by passengers flying to destinations Top 3 destination airports: in the Schengen zone. It offers a – Barcelona wide selection of stores selling both – Paris (Charles de Gaulle) international brands and traditional – Madrid Dutch products. The lounge has a luxurious look & feel and a vibrant atmosphere. Airport Park, Starbucks Top 3 destination countries in % Top 3 countries of residence in % Top 3 airlines Gender in % Frequency of flying and Rituals Spa are just a few of the
attractive brands hosted here. B, C and 16 31 DII Gates are connected to this lounge. 12 57 43 10 Schengen countries 3.7 Austria Latvia 9 9 times a year via Schiphol Belgium Lithuania Czech Republic Luxembourg ESP GER ITA NL GER USA KLM Transavia TFL Male Female Denmark Malta Type of passengers in % Age in % Reason for travel in % Estonia Norway Finland Poland Other 55 23 23 France Portugal 21 45 Germany Slovakia 36 63 17 Greece Slovenia 12 Hungary Spain
Iceland Sweden 6 Italy Switzerland Origin Transfer 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure & Destination 2018 figures.
40 41 Lounge 2 17.7 81 minutes average dwell time million passengers Because of the high number of 79 destination airports passengers transferring from Schengen 14 airlines to non-Schengen destinations, Lounge Top 3 destination airports: 2 is the busiest non-Schengen lounge – London (Heathrow) at the airport. DI, E and F Gates are – New York (JFK Airport) all connected to Lounge 2, and 34% – Atlanta (William B. Hartsfield) of passengers using the DI Gates are business travellers. Lounge 2 is also connected to Lounge 3 via Holland Top 3 destination countries in % Top 3 countries of residence in % Top 3 airlines Gender in % Frequency of flying Boulevard, and boasts numerous shops and facilities. 21 21
16 58 42 15 14 3.0 times a year 5 via Schiphol
UK USA GER NL UK USA KLM Delta British Male Female Airlines Airways
Type of passengers in % Age in % Reason for travel in %
Other 60 23 22 20 34 65 17 40 13
6
Origin Transfer 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure & Destination 2018 figures
43 Lounge 3 10.3 76 minutes average dwell time million passengers Lounge 3 provides an excellent retail 59 destination airports proposition, specifically designed to 24 airlines appeal to its upmarket passengers. Top 3 destination airports: Designer stores include Burberry and – London (Gatwick) Victoria’s Secret. Lounge 3 is primarily – London (Heathrow) used by passengers flying to China and – Dubai the Middle East – a demographic that’s rapidly growing in number. F, G and H Gates are connected to this lounge. Top 3 destination countries in % Top 3 countries of residence in % Top 3 airlines Gender in % Frequency of flying
25 32
57 43
17 3.0 10 9 10 times a year via Schiphol
UK USA TUR NL UK USA KLM EasyJet THY Male Female
Type of passengers in % Age in % Reason for travel in %
Other 66 27
22 29 69 18 15 34 12
6
Origin Transfer 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure & Destination 2018 figures.
45 Lounge 4 1.5 46 minutes dwell time million passengers Lounge 4 is the budget departures 18 destination airports lounge dedicated to Schengen 4 airlines countries. Its facilities include a Top 3 destination airports: combined retail concept featuring – Milan brands like Rituals, Tommy Hilfiger, – Berlin Swatch, O.P.I., Desigual and – Geneva Philosophy. A lounge café and an urban food market are on site for a drink and a quick bite to eat. M Gates Top 3 destination countries in % Top 3 countries of residence in % Top 3 airlines Gender in % Frequency of flying are connected to this lounge.
32 49
55 45 20 4.5 12 times a year 12 7 via Schiphol
ITA CHE GER NL ITA CHE EasyJet EZS WOW Male Female
Type of passengers in % Age in % Reason for travel in %
Other 100 36
25 75
21 18
11 0 7 7
Origin Transfer 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure & Destination 2018 figures
47 6. Piers 8.8 12.5 million passengers million passengers
Dwell time: Dwell time: Pier B 74 minutes Pier C 77 minutes
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
64 59 5.3 million 5.5 million 60 40 57 43 41 Arriving passengers Arriving passengers 36 4.1 3.9 times a year times a year 3.5 million via Schiphol 7.0 million via Schiphol Origin Transfer KLM Vueling DLH Male Female Origin Transfer KLM Transavia Air Male Female & Destination & Destination France
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in %
Other Other 29 23 22 22 22 37 17 22 21 16 20 17 40 59 17 35 63 12 14 12 11 12 9 7 8 7 7 7
NL GER USA GER ESP ITA 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL USA FRA FRA ESP ITA 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure
50 51 12.9 8.9 million passengers million passengers
Dwell time: Dwell time: Pier D1 76 minutes Pier D2 74 minutes
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
60 70 7.2 million 4.4 million 60 40 56 44 Arriving passengers 40 Arriving passengers 3.7 4.0 30 times a year times a year 5.7 million via Schiphol 4.5 million via Schiphol Origin Transfer KLM Delta British Male Female Origin Transfer KLM Transavia TFL Male Female & Destination Airlines Airways & Destination
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in %
Other Other 30 54 22 45 26 21 21 21 21 28 19 18 17 36 62 28 71
12 11 15 10 10 10 19 8 6 7 5
NL GB USA GB USA IRE 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL USA SPA ESP GRC ITA 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure
52 53 5.7 3.5 million passengers million passengers
Dwell time: Dwell time: Pier E1 90 minutes Pier E2 74 minutes
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
58 53 4.5 million - million 47 58 42 58 42 42 Arriving passengers 2.3 Arriving passengers 2.5 times a year times a year 1.2 million via Schiphol 3.5 million via Schiphol Origin Transfer KLM Delta THY Male Female Origin Transfer KLM Transavia THY Male Female & Destination Airlines & Destination
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 countries of origin in % Age in % Reason for travel in %
Other Other 26 25 23 23 30 11 11 24 23 19 32 67 19 30 68 16 16 16 7 13 13 10 7 7 5 7 6 5
NL USA GER USA CN TUR 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL GER GB TUR CN UAE 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure
54 55 2.9 1.9 million passengers million passengers
Dwell time: Pier F1 86 minutes Pier F2
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
63 61 2.3 million - million 58 42 58 42 Arriving passengers* Arriving passengers 39 37 2.4 2.3 times a year times a year 0.6 million via Schiphol 1.9 million via Schiphol
* Country of origin: USA Origin Transfer KLM Qatar AMX Male Female Origin Transfer KLM Qatar AMX Male Female & Destination Airways & Destination Airways
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 countries of origin in % Age in % Reason for travel in %
Other Other 22 18 24 24 16 24 24 23
19 33 65 18 33 65 14 15 15 14 14 9 7 6 6 7 7 7 6 5
NL USA G E R USA CN CAN 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL GB GER CN South Mexico 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure Africa
56 57 3.4 2.6 million passengers million passengers
Dwell time: Pier G1 84 minutes Pier G2
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
79 85 2.8 million - million 57 43 58 42 Arriving passengers* 2.4 Arriving passengers 2.5 times a year times a year 21 0.6 million via Schiphol 2.6 million 15 via Schiphol
* Countries of origin: USA and UK Origin Transfer KLM JAI EasyJet Male Female Origin Transfer TUI Emirates JAI Male Female & Destination & Destination
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 countries of origin in % Age in % Reason for travel in %
Other Other 46 15 25 51 22 24 22 22 23 76 19 23 76 11 19 16 9 16 13 12 11 9 8 7 7 4 4 6
NL USA CAN TUR UAE IND 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL IND USA TUR UAE IND 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure
58 59 3.5 2.9 million passengers million passengers
Dwell time: Dwell time: Pier H 63 minutes Pier M 58 minutes
Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying Departing passengers Type of passengers in % Top 3 airlines Gender in % Frequency of flying
100 100 1.7 million 1.5 million 59 41 56 44 Arriving passengers 4.2 Arriving passengers 4.4 times a year times a year 1.7 million 0 via Schiphol 1.5 million 0 via Schiphol Origin Transfer EasyJet Ryanair JET2 Male Female Origin Transfer EasyJet WOW Ryan Air Male Female & Destination & Destination
Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in % Top 3 countries of residence in % Top 3 destination countries in % Age in % Reason for travel in %
Other Other 54 83 35 43 29 34
24 75 23 76
18 21 29 20 17 16 19 14 12 13 5 11 12 10 2 10 7 6
GB NL IRL GB IRE HRV 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure NL ITA CN ITA SWI GER 0-20 21-30 31-40 41-50 51-60 >60 Business Leisure
60 61 Aankomst Vertrek Lounges Pieren
Reclaim Schiphol Plaza J.D. Square
Jan Dellaert Square Digital
Product code Product name 2019 Rate (€) Booking period Number of screens AV ST Astrovision 3,500 Week 1
Promotions
Product code Product name 2019 Rate (€) Booking period Number of faces PP JD 1508 Central Square Promo Point 10,000 Week 1
Lightboxes
Product code Product name 2019 Rate (€) Booking period Number of faces Aankomst Vertrek Lounges Pieren LO ST 0435 Central Square Giant Lightbox 18,000 Month 1 RM ST 0441 Central Square Advertising Mast 790,000 Year 3 VS ST 1328 Vision Square Lightboxes 25,000 Month 1 VS ST 1334 Vision Square Lightboxes 25,000 Month 1 VS ST 1326 Vision Square Lightboxes 18,500 Month 1 VS ST 1327 Vision Square Lightboxes 18,500 Month 1
Reclaim Schiphol Plaza J.D. Square
7. Rates 2018 Schiphol Plaza Specials
Product code Product name 2019 Rate (€) Booking period LHL Leaflet Holder Lightbox 500 Month
Digital
Product code Product name 2019 Rate (€) Booking period Number of screens DPP Digital Plaza Package 4,500 Week 63
For product details please visit schiphol.nl/advertising
63 Aankomst Vertrek Lounges Pieren Aankomst Vertrek Lounges Pieren
Reclaim Schiphol Plaza J.D. Square Reclaim Schiphol Plaza J.D. Square
Schiphol Plaza (cont.) Reclaim Lightboxes Specials
Product code Product name 2019 Rate (€) Booking period Number of faces Product code Product name 2019 Rate (€) Booking period Location Number of sites LO SP 0529 Lightbox 11,000 Year 2 BR 1779 Branded Reclaim Belt 1 17,000 4 Weeks Reclaim total 1 LO SP 0530 Lightbox 11,000 Year 2 BR 1778 Branded Reclaim belts 45,000 4 Weeks Reclaim total 1 LO SP 0822 Lightbox 4,000 Month 1 LO SP 0823 Lightbox 4,000 Month 1 Digital LO SP 0824 Lightbox 3,500 Month 1 Product code Product name 2019 Rate (€) Booking period Location Number of screens LO SP 0825 Lightbox 3,500 Month 1 DRN Digital Reclaim Network 6,000 Week Reclaim total 76 LO SP 0826 Lightbox 4,000 Month 1 DSP Digital Suitcase Package 10,000 Week Reclaim total 12 LO SP 0827 Lightbox 3,500 Month 1 DTPR Digital Triangles Reclaim 1 2,000 Week Reclaim 1 9 LO SP 0828 Lightbox 3,500 Month 1 LO SP 0829 Lightbox 4,000 Month 1 Lightboxes LO SP 0830 Lightbox 42,500 Year 1 Product code Product name 2019 Rate (€) Booking period Location Number of faces LO SP 1720 Lightbox 1,500 Month 1 LO A2 1538 E-pier Arrivals Lightbox 4,500 Month Reclaim 1 1 LO SP 0433 Schiphol Plaza Giant Lightbox 6,500 Month 1 LO A1 1386 Reclaim 1 Corridor Lightbox 13,500 Month Reclaim 1 1 PLLA Schiphol Plaza Euroformat Landscape Package 2,500 Month 1 LO A1 1483 Reclaim 1 Giant Lightbox 19,000 Month Reclaim 1 1 SPGLP Schiphol Plaza Giant Landscape Package 3,000 Month 1 LO A2 1511 Reclaim 2 Giant Lightbox 5,000 Month Reclaim 2 1 SPGLP1 Schiphol Plaza Giant Landscape Package 1,700 Month 1 LO A2 1512 Reclaim 2 Giant Lightbox 5,000 Month Reclaim 2 1 PLP1 Schiphol Plaza Landscape Package 2,500 Month 1 LO A2 1526 Reclaim 2 Giant Lightbox 5,000 Month Reclaim 2 1 PLPO Schiphol Plaza Portrait Package 3,000 Month 1 LO A1 1533 Schengen Arrivals Giant Lightbox 25,000 Month Reclaim 2 1 PLPO1 Schiphol Plaza Portrait Package 3,000 Month 1 RLN1 Baggage Reclaim Network 17,500 Month Reclaim 1, 2 or 3 30 SPTLP Schiphol Plaza Triangle Lightbox Package 11,500 Month 1
Promotions
Product code Product name 2019 Rate (€) Booking period Number of faces PP SP 0495 Promo Points Landside 15000,00 Month 1 PP SP 0493 Schiphol Plaza Central Promo Point 25000,00 Month 1
For product details please visit schiphol.nl/advertising For product details please visit schiphol.nl/advertising
64 65 Aankomst Vertrek Lounges Pieren
Aankomst Vertrek Lounges Reclaim Pieren Schiphol Plaza J.D. Square Aankomst Vertrek Lounges Pieren
Arrivals Departures Lounges Specials Digital Specials
Product Product name 2019 Booking Number Product Product name 2019 Booking Location Number Product code Product name 2019 Rate (€) Booking period Location Number of faces Reclaim Schiphol Plaza J.D. Square Reclaim Schiphol Plaza J.D. Square code Rate (€) period of faces code Rate (€) period of screens BW Bagagetrolleys 275,000 Year Terminal 14,000 ABA 1 Arrival Barrier Airside 14,000 Month 23 DDP Digital Departure Panorama 1,750 Week Schiphol Plaza 1 DBBN Digital Business to Business Network 3,750 Week Varouis 38 Digital Digital FIND Digital Flight Information Network Departures 4,000 Week Varouis 23 Product code Product name 2019 Rate (€) Booking period Location Number of screens Product Product name 2019 Booking Number DCN Digital Check-in Network 4,000 Week Varouis 200 DGL L4 Digital Giant Landscape Lounge 4 250 Week Lounge 4 1 code Rate (€) period of screens DGSL1 Digital Giant Screens Lounge 1 5,000 Week Lounge 1 3 DAN Digital Arrival Network 7,250 Week 79 Giant banner DGSL2 Digital Giant Screen Lounge 2 5,000 Week Lounge 2 1 DDN-NS 06 Digital Departure Network Non Schengen 8,000 Week 53 Product Product name 2019 Booking Location Number DSNL1 Digital Shopping Network Lounge 1 4,000 Week Lounge 1 22 DDN-S 04 Digital Departure Network Schengen 8,000 Week 26 code Rate (€) period of faces DSNL2 Digital Shopping Network Lounge 2 6,000 Week Lounge 2 4 GB T0 1763 Giant Departure Banner T0 6,000 Month Temporary departure 1 DSNL4 Digital Shopping Network Lounge 4 5,000 Week Lounge 2 1 Lightboxes GB T0 1764 Giant Departure Banner T0 6,000 Month Temporary departure 1 DSNL4 Digital Shopping Network Lounge 4 250 Week Lounge 4 3 Product Product name 2019 Booking Number GB T0 1765 Giant Departure Banner T0 7,000 Month Temporary departure 1 code Rate (€) period of faces DSNL3 Digital Shopping Network Lounge 3 2,000 Week Terminal 2 GB T0 1766 Giant Departure Banner T0 15,000 Month Temporary departure 1 LO A1 1570 D1-pier Arrivals Giant Lightbox 9,500 Month 1 DSS L2 Digital Shopping Screen Lounge 2 5,000 Week Lounge 2 1 LO A3 1537 GH-pier Arrivals Lightbox 7,500 Month 1 Lightboxes DDN Digital Departure Network 11,500 Week Terminal 7 LO A3 1712 Lightbox Arrivals 3 4,000 Month 4 Product Product name 2019 Booking Location Number Promotions LO A3 1742 F2-pier Arrivals Lightbox 4,500 Month 1 code Rate (€) period of faces LO E2P 1741 E2-pier Giant Arrivals Lightbox 7,500 Month 1 LO V1 1503 Departures 1 Landscape Lightbox 7,000 Month Departure 1 1 Product code Product name 2019 Rate (€) Booking period Location PP L1 1397 Lounge 1 Promo Point 40000,00 Month Lounge 1 AL1 Lightbox Arrivals 1, 2, 3 5,000 Month 3 LO V2 0820 Departures 2 Lightbox 5,000 Month Departure 2 1 PP L1 1713 Promo Points Airside 32000,00 Month Lounge 1 LO V2 1519 Privium Lounge Exterior Lightbox 11,500 Month Departure 2 1 PP L2 0983 Lounge 2 Central Promo Point 45000,00 Month Lounge 2 LO V2 1530 Privium Lounge Interior Lightbox 6,000 Month Departure 2 1 PP L2 1543 Luxury World Promo Point 17500,00 Month Lounge 2 LO V2 1531 Departures 2 Giant Landscape Lightbox 10,500 Month Departure 2 1 PP L3 0496 Lounge 3 Promo Point 15000,00 Month Lounge 3 CLPC1 Check-in Lightbox Package Check-in 1 11,000 Month Check-in 1 1 CLPC2 Check-in Lightbox Package Check-in 2 11,000 Month Check-in 2 1 Lightboxes CLPC3 Check-in Lightbox Package Check-in 3 17,000 Month Check-in 3 1 Product code Product name 2019 Rate (€) Booking period Location Number of faces DFLPL1 Duty Free Lightbox Package Lounge 1 20,000 Month Lounge 1 4 DFLPL2 Duty Free Lightbox Package Lounge 2 30,000 Month Lounge 2 4 DFLPL3 Duty Free Lightbox Package Lounge 3 20,000 Month Lounge 3 8 GSLP L2 Lounge 2 Giant Skyline Lightbox Package 20,000 Month Shopping area Lounge 2 2
For product details please visit schiphol.nl/advertising For product details please visit schiphol.nl/advertising
66 67 Aankomst Vertrek Lounges Pieren Aankomst Vertrek Lounges Pieren
Lounges (cont.) Piers Lightboxes Digital Product code Product name 2019 Rate (€) Booking period Location Number of faces Product code Product name 2019 Rate (€) Booking period Location Number of screens Reclaim Schiphol Plaza J.D. Square Reclaim Schiphol Plaza J.D. Square LO L1 0533 Lounge 1 Giant Lightbox 6,500 Month Lounge 1 1 DGPP BP Digital Giant B-Pier Portraits 3,000 Week Terminal 2 LO L1 0534 Lounge 1 Giant Lightbox 6,500 Month Lounge 1 1 DGPP CP Digital Giant C-Pier Portraits 3,500 Week Terminal 2 LO L1 1587 Lounge 1 Travel Retail Lightbox 7,500 Month Lounge 1 1 DGPP D1P Digital Giant D1-Pier Portraits 4,250 Week Terminal 2 LO L1 1588 Lounge 1 Travel Retail Lightbox 7,500 Month Lounge 1 1 DGPP D2P Digital Giant D2-Pier Portraits 2,500 Week Terminal 2 LO L1 1589 Lounge 1 Travel Retail Lightbox 7,500 Month Lounge 1 1 DGN Digital Gate Network 9,500 Week Alle Gates 435 LO L2 1595 Lounge 2 Giant Lightbox 7,500 Month Lounge 2 1 LO L2 1596 Lounge 2 Giant Skyline Lightbox 27,000 Month Lounge 2 1 Giant banners LO L2 1597 Lounge 2 Travel Retail Lightbox 11,000 Month Lounge 2 1 Product code Product name 2019 Rate (€) Booking period Location Number of faces LO L2 1598 Lounge 2 Travel Retail Lightbox 10,000 Month Lounge 2 1 GB BP 0817 Giant B-pier Banner - 13 meters 25,000 Month B-pier 1 LO L2 1599 Lounge 2 Perfumes & Cosmetics Lightbox 10,000 Month Lounge 2 1 GB BP 1200 Giant B-pier Banner - 20 meters 25,000 Month B-pier 1 LO L2 1701 Lounge 2 Travel Retail Lightbox 10,000 Month Lounge 2 1 GB BP 1456 Giant B-pier Banner - 13 meters 20,000 Month B-pier 1 LO L2 1702 Lounge 2 Travel Retail Lightbox 5,000 Month Lounge 2 1 GB BP 1485 Giant B-pier Banner - 13 meters 20,000 Month B-pier 1 LO L2 1705 Lightbox 8,000 Month Lounge 2 1 GB BP 1486 Giant B-pier Banner - 20 meters 25,000 Month B-pier 1 LO L2 1706 Lightbox 12,000 Month Lounge 2 1 GB GP 0430 Giant G-pier Banner - 25 meters 8,500 Month G-pier First floor 1 LO L2 1707 Lounge 2 Giant Skyline Lightbox 15,500 Month Lounge 2 1 GB GP 1495 Giant G-pier Banner - 19 meters 8,000 Month G-pier First floor 1 LO L3 0906 Lounge 3 Giant Skyline Lightbox 19,500 Month Lounge 3 1 GB GP 1496 Giant G-pier Banner - 25 meters 8,500 Month G-pier First floor 1 LO L3 1497 Lounge 3 Portrait Travel Retail Lightbox 6,000 Month Lounge 3 1 GB M1 0958 Giant M-pier Banner 4,500 Month M-pier 1 LO L3 1498 Lounge 3 Giant Travel Retail Lightbox 6,000 Month Lounge 3 1 GBMP Giant M-Pier Banner 5,000 Month Terminal 1 LO L3 1499 Lightbox 6,000 Month Lounge 3 2 DO D1 0821 Giant Wrap Around 10,000 Month D-pier First floor 1 LO L3 1501 Lounge 3 Holland Boulevard Lightbox 6,000 Month Lounge 3 1 LO L3 1502 Lounge 3 Perfumes & Cosmetics Lightbox Package 12,000 Month Lounge 3 2 Lighboxes LO L3 1514 Lounge 3 Lightbox 1,000 Month Lounge 3 1 Product code Product name 2019 Rate (€) Booking period Location Number of faces LO L3 1515 Lounge 3 Lightbox 1,000 Month Lounge 3 1 LO BP 0868 B-pier Lightbox B1-8 Gates 5,000 Month B-pier 1 LO L3 1523 Lounge 3 Seating Area Lightbox 2,000 Month Lounge 3 1 LO BP 1534 B-pier Giant Portrait Lightbox 5,000 Month B-pier 1 LO L3 1524 Lounge 3 Seating Area Lightbox 2,000 Month Lounge 3 1 LO BP 1535 B-pier Giant Portrait Lightbox 5,000 Month B-pier 1 LO L3 1541 Lounge 3 Watches & Jewelry Lightbox 4,000 Month Lounge 3 1 LO BP 1590 B-pier Giant Portrait Lightbox 5,000 Month B-pier 1 LO L4 1544 Lounge 4 Giant Lightbox 1,500 Month Lounge 4 1 LO CP 1552 C-pier Giant Portrait Lightbox 6,500 Month C-pier 1 STP Schengen Three Pack 10,000 Month Lounge 1 3 LO CP 1553 C-pier Giant Portrait Lightbox 6,500 Month C-pier 1 LO D1P 1554 D1-pier Giant Portrait Lightbox 5,000 Month D-pier First floor 1
For product details please visit schiphol.nl/advertising For product details please visit schiphol.nl/advertising
68 69 Aankomst Vertrek Lounges Pieren Aankomst Vertrek Lounges Pieren
Piers (cont.) Piers (cont.) Lighboxes Lighboxes
Product code Product name 2019 Rate (€) Booking period Location Number of faces Product code Product name 2019 Rate (€) Booking period Location Number of faces Reclaim Schiphol Plaza J.D. Square Reclaim Schiphol Plaza J.D. Square LO D1P 1555 D1-pier Giant Portrait Lightbox 5,000 Month D-pier First floor 1 LO GP 1562 G1-pier Giant Portrait Lightbox 3,000 Month G-pier First floor 1 LO D1P 1591 D1-pier Giant Portrait Lightbox 5,000 Month D-pier First floor 1 LO GP 1571 GH-pier Corridor Giant Lightbox 5,000 Month G-pier First floor 1 LO D1P 1592 D1-pier Giant Portrait Lightbox 5,000 Month D-pier First floor 1 LO GP 1577 G1-pier Giant Portrait Lightbox 3,000 Month G-pier First floor 1 LO D2P 1556 D2-pier Giant Portrait Lightbox 4,000 Month D-pier Second floor 1 LO GP 1578 G1-pier Giant Portrait Lightbox 3,000 Month G-pier First floor 1 LO D2P 1557 D2-pier Giant Portrait Lightbox 4,000 Month D-pier Second floor 1 LO E2P 1737 E2-pier Giant Landscape Lightbox 7,500 Month E-pier Second floor 1 LO E2P 1738 E2-pier Giant Landscape Lightbox 7,500 Month E-pier Second floor 1 LO E2P 1739 E2-pier Giant Lightbox 5,500 Month E-pier Second floor 1 LO E2P 1740 E2-pier Giant Lightbox 3,500 Month E-pier Second floor 1 Additional LO EP 1558 E1-pier Giant Portrait Lightbox 4,000 Month E-pier First floor 1 LO EP 1559 E1-pier Giant Portrait Lightbox 4,000 Month E-pier First floor 1 Lightboxes LO EP 1574 E1-pier Giant Portrait Lightbox 4,000 Month E-pier First floor 1 Product code Product name 2019 Rate (€) Booking period Number of screens LO EP 1575 E1-pier Giant Portrait Lightbox 4,000 Month E-pier First floor 1 RM ST 0440 Gateway Advertising Mast 22,000 Month 3 LO F2P 1743 F2-pier Giant Lightbox 2,750 Month F-pier Second floor 1 RM ST 0442 Departures Advertising Mast 25,000 Month 3 LO F2P 1744 F2-pier Giant Lightbox 2,750 Month F-pier Second floor 1 RM ST 0446 Motorway Advertising Mast 32,500 Month 3 LO F2P 1745 F2-pier Giant Landscape Lightbox 4,000 Month F-pier Second floor 1 RM ST 0449 Airport City Advertising Mast 12,000 Month 3 LO F2P 1746 F2-pier Giant Lightbox 2,750 Month F-pier Second floor 1 RM ST 0450 Motorway Advertising Mast South 32,500 Month 3 LO FP 1560 F1-pier Giant Portrait Lightbox 2,500 Month F-pier First floor 1 RM ST 0451 Motorway Advertising Mast North 32,500 Month 3 LO FP 1561 F1-pier Giant Portrait Lightbox 2,500 Month F-pier First floor 1 LO FP 1576 F1-pier Giant Portrait Lightbox 2,500 Month F-pier First floor 1 LO FP 1579 Lightbox 120,000 Year F-pier First floor LO G2P 1723 G2-pier Giant Portrait Lightbox 3,000 Month G-pier Second floor 1 LO G2P 1724 G2-pier Giant Portrait Lightbox 3,000 Month G-pier Second floor 1 LO G2P 1725 G2-pier Giant Portrait Lightbox 3,000 Month G-pier Second floor 1 LO G2P 1726 G2-pier Giant Portrait Lightbox 3,000 Month G-pier Second floor 1 LO G2P 1727 G2-pier Giant Landscape Lightbox 5,500 Month G-pier Second floor 1 LO G2P 1729 G2-pier Giant Portrait Lightbox 3,000 Month G-pier Second floor 1 LO GHP 1721 GH-pier Giant Landscape Lightbox 8,000 Month G-pier Second floor 1
For product details please visit schiphol.nl/advertising For product details please visit schiphol.nl/advertising
70 71 List of terms
Arriving passengers Meeters & Greeters All passengers arriving at Amsterdam Airport People collecting passengers on arrival, Schiphol by aeroplane, including both or dropping off and saying goodbye to Transfer and O&D passengers. departing passengers.
Baggage reclaim hall Origin & Destination (O&D) The baggage belts area in which arriving Passengers checking in at one of Schiphol’s O&D passengers pick up their luggage. check-in halls, going through customs and departing by aeroplane from Amsterdam Country of residence Airport Schiphol; and passengers arriving by The most recent country in which a traveller aeroplane with Amsterdam Airport Schiphol has resided on a long-term basis. as their final destination.
Departing passengers Schiphol workers All passengers departing from Amsterdam Employees of companies operating at Airport Schiphol by aeroplane, including Amsterdam Airport Schiphol. both Transfer and O&D passengers. Transfer Dwell time Passengers arriving by aeroplane and using The amount of time a departing passenger Amsterdam Airport Schiphol as a transfer spends at Schiphol between two flights (for airport, departing within 24 hours of arrival Transfer passengers); or the time a departing with another aeroplane and flying to a final passenger spends at Schiphol between destination elsewhere. check-in and boarding (for O&D passengers).
Intercontinental (ICA) All non-European countries, mainly overseas destinations.
73 Disclaimer
Amsterdam Airport Schiphol All facts, figures and overall information have been calculated based on the latest Schiphol Media research survey, conducted between January and December 2018. Although this P.O. Box 7501 publication has been produced with the utmost care, Schiphol Nederland B.V. 1118 ZG Schiphol cannot be held responsible for any inaccuracies or misprints. All rights are reserved Tel.: +31 (0)20 601 2713 [email protected] for the contents of this publication.
Schiphol.com/media © 2019 Schiphol Nederland BV
74