The handsfree payment problem is actually a lot easier to solve for restaurants than retail. In restaurants, there is no need to identify various SKUs of items being pulled off the Amazon Go Will Disrupt Restaurants shelves. The only unknown is identifying the guest, the table they are seated at and captur- ing a method of payment the first time. After that, the check total is accessible from the Are You Prepared? POS system and can seamlessly be processed after the guest departs.
In 2017, Amazon Go was finally launched to the public after years of internal beta testing. The right way to do this is have the guest sign-in at the start of the experience – either at a This is a fully automated convenience store, with no checkout or cashiers required at all. self-seating kiosk at the host, at a tabletop tablet or via a server handheld. To sign-in a Consumers enter the store by scanning a barcode reader with the Amazon app, pick items guest can enter their phone number, or scan their phone via NFC or QR code to access a off the shelves and walk out. A receipt is mailed to them 10 minutes later, having charged mobile website where they can opt-in. They can simply agree to use Apple or Android Pay the credit card on file with Amazon. instead of entering a new credit card number – this will dramatically reduce the friction in the transaction. As a consumer experience, Amazon Go is several orders of magnitude better than the legacy retail experience, where long lines evoke stress and lost time no associated benefit. A frictionless payment experience is what every guest wants, and what every restaurant The legacy experience results in many consumers feeling like time is being stolen from brand leader should want for their guests and operators. Using a combination of them. No wonder more consumers are opting to order from alternative brands from their cutting-edge technologies and devices, the Presto platform delivers this for restaurant couch rather than taking the time to visit the established players? leaders so that any brand can attain or exceed a best-in-class Amazon Go experience.
Amazon Go has since announced 5 more stores, and several competitors including Walmart will be forced to compete. Chinese giants like AliBaba are already pushing similar technologies domestically in brick-and-mortar stores.
The arms race is on. And restaurants will be sucked in very soon.
Given the billions of dollars being poured into this improved consumer experience, it is inevitable that within 2-3 years, most large brick-and-mortar brands will have this technology in some of their stores. Consumers’ expectations for speed of service will be raised, a fully irreversible process. In that world, restaurant brands that still force their consumers to wait at their table to pay or order will simply not be able to compete.
How can restaurants implement their own Amazon Go experience? It’s certainly feasible. Amazon Go leverages a combination of computer vision, software and sensors to deliver a seamless experience. Restaurants can do the same, and Presto can help. Sign in Order food Just walk out Check receipt using phone on on Presto and eat when you are ready to sent to your email or Presto tabletop, leave Presto account handheld or kiosk
The handsfree payment problem is actually a lot easier to solve for restaurants than retail. In restaurants, there is no need to identify various SKUs of items being pulled off the Amazon Go Will Disrupt Restaurants shelves. The only unknown is identifying the guest, the table they are seated at and captur- ing a method of payment the first time. After that, the check total is accessible from the Are You Prepared? POS system and can seamlessly be processed after the guest departs.
In 2017, Amazon Go was finally launched to the public after years of internal beta testing. The right way to do this is have the guest sign-in at the start of the experience – either at a This is a fully automated convenience store, with no checkout or cashiers required at all. self-seating kiosk at the host, at a tabletop tablet or via a server handheld. To sign-in a Consumers enter the store by scanning a barcode reader with the Amazon app, pick items guest can enter their phone number, or scan their phone via NFC or QR code to access a off the shelves and walk out. A receipt is mailed to them 10 minutes later, having charged mobile website where they can opt-in. They can simply agree to use Apple or Android Pay the credit card on file with Amazon. instead of entering a new credit card number – this will dramatically reduce the friction in the transaction. As a consumer experience, Amazon Go is several orders of magnitude better than the legacy retail experience, where long lines evoke stress and lost time no associated benefit. A frictionless payment experience is what every guest wants, and what every restaurant The legacy experience results in many consumers feeling like time is being stolen from brand leader should want for their guests and operators. Using a combination of them. No wonder more consumers are opting to order from alternative brands from their cutting-edge technologies and devices, the Presto platform delivers this for restaurant couch rather than taking the time to visit the established players? leaders so that any brand can attain or exceed a best-in-class Amazon Go experience.
Amazon Go has since announced 5 more stores, and several competitors including Walmart will be forced to compete. Chinese giants like AliBaba are already pushing similar technologies domestically in brick-and-mortar stores.
The arms race is on. And restaurants will be sucked in very soon.
Given the billions of dollars being poured into this improved consumer experience, it is inevitable that within 2-3 years, most large brick-and-mortar brands will have this technology in some of their stores. Consumers’ expectations for speed of service will be raised, a fully irreversible process. In that world, restaurant brands that still force their consumers to wait at their table to pay or order will simply not be able to compete.
How can restaurants implement their own Amazon Go experience? It’s certainly feasible. Amazon Go leverages a combination of computer vision, software and sensors to deliver a seamless experience. Restaurants can do the same, and Presto can help.