CURRICULUM VITAE

Name LIU Yaping

Office 1001B, Qiyun Building, University

E-mail [email protected]

Teaching: Marketing Specialties Research: Marketing Social Service: None HongKong Polytechnic University PhD in Marketing 2004.1-2010.4 Education MPhil in Business 1998.9-2002.6 Training Laznhou University of technology Bachelor in Business 1989.9-1993.6 Visiting Taiwan University of Technology Training 2014 LUSM Faculty 2011-present Anhui Provincial Government Employment Research Assistant 2006-2011.5 Development Research Center Lanzhou University of technology Faculty 1993.9-2003.10 Factors Influencing The Fundamental Research Funds On-line Cosmetics 2013 for the Central Universities Shoppers Satisfaction Promotion strategies LUSM 2013 of MBA Projects Projects Five Dimensions of Service Quality on Juneyao Airlines Co., Ltd Consumer 2013 Satisfaction and Customer Loyalty Awards & Time Awards Honors 2013 Top 100 excellent Case Study in Memberships in Professional Associations Organization Position Period IACMR Member 2010.09-present Publications Articles LIU Yaping. Empirical Study of the Effects of Five Dimensions of Service Quality on E-Consumer Satisfaction Based on Students’ Online Buying Experiences of Lanzhou University. Journal of Lanzhou Jiaotong University, 2014.16

1 LIU Yaping. Home of the Red Scarf: Little Dining Table, Big Marketing. Top 100 excellent Case Study in China, 2014 LIU Yaping. Provincial Museum: The Way of NPO18 NPO: Non-Profit Organization Marketing. 2015 LIU Yaping. Brand of Anhui Province-Report on Development of Business in Anhui Province, Anhui peoples Publishing House, 2008.5 LIU Yaping. Brand of Anhui Province-Report on Development of Business in Anhui Province, Press of University of Science and Technology of China, 2007.5 LIU Yaping. A Study on Cybermarketing of China enterprises. SCIENCE ECONOMY SOCIETY, 2001.3 Books and Chapters LIU Yaping. Retail Management (9th Version),Machinery Industry Press,2018. Conference Presentations LIU Yaping. Transfer of Retail Management Know-How to Emerging Market: The Case of China.The 3rd Research Symposium of the Society for Global Business and Economic Development (SGBED), 2010.6 A study on the development of retail format and the direction for future research. The Research Symposium for China Marketing Association of University took place at China Renming University, 2004.9

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