September 2008 saw the launch of Scotland’s first TV channel of the 21st Century
A significant milestone for Scotland and for the Gaelic language and culture
BBC ALBA launched on Freeview and Cable in June 2011 following a BBC Trust review. Target 15+ minute weekly reach of 500,000
The first and only BBC licensed service to be managed in Partnership BBC + MG ALBA – team based in Stornoway, Inverness, Edinburgh and Glasgow
Three media: BBC ALBA TV, Radio nan Gàidheal & bbcalba.co.uk. A first for indigenous language broadcasting in Britain and Ireland
Content Funding of £14m (BBC £4m, MG ALBA £10m)
Audience Strategy - Two Audience Poles: Existing Speakers - Provide a credible relevant service with full linguistic tenor and appropriate cultural distinctiveness
Non-speakers / wider Scottish population - Create national resonance and reach as deep as possible into Scottish communities, both geographic and interest
Fluent Gaelic speakers Apathetic Potential Gaelic Active Gaelic learners learners
Distanced Enthusiast
Engaged Non- Conversational speakers Gaelic speakers Gaelic Non-viewers Enthusiasts Monday – Friday pm
5.00 – 7.00 Children 7.00 – 7.30 Archive 7.30 – 8.00 Gaelic Learning 8.00 – 8.30 News 8.30 – 9.00 Factual and Entertainment - Heartland 9.00 – 10.00 Factual and Entertainment - 35+ 10.00 -10.30 Factual and Entertainment -18-35 10.30 + Repeat pattern
Weekend: sport and music ‘zones’ and a chance to catch up on the best of the week’s viewing.
AN EXAMPLE OF HOW LANGUAGES ARE IMPORTANT IN THE WORKPLACE.
Gaelic/English
Media Studies Computing
Geography Maths
Modern Studies LOTS OF DIFFERENT TYPES OF ROLES:
WHY TV, RADIO, ONLINE: RESEARCH, OPPORTUNITIES TO TRAVEL, WORK JOURNALISM, PRESENTATION, IN DIFFERENT ENVIRONMENTS AND THE PRODUCTION, WRITING, MEET LOTS OF INTERESTING CAMERA WORK, SOUND, PEOPLE. BBC? DIRECTING, PRODUCING
WORKING IN A CREATIVE ENVIRONMENT, PRODUCING CONTENT FOR VIEWERS, LISTENERS AND USERS OF ALL TYPES OF MEDIA.
Engineering/Production
Journalism/BBC Digital & & Digital Journalism/BBC
learn. you
Apprenticeships: Earn while while Earn Apprenticeships:
Studies. media
Language & Culture with with Culture & Language
BA (Hons) Gaelic Gaelic (Hons) BA - E.G
WORK!
Hons BA/MA
College/University
Geography/
Modern Studies/ Studies/ Modern
Media studies/ computing/ computing/ studies/ Media
Highers: English/Gaelic/ English/Gaelic/ Highers:
- School Being part of a creative process
Having a range Earning a good of roles/ salary responsibilities
WHY WOULD WE RECOMMEND THE BBC?
Delivering a Having great great product career for a variety of prospects audiences
Doing something different every day An Là/Reporting Scotland
BBC Radio nan Gàidheal/BBC Radio Scotland
www.bbc.co.uk/alba www.bbc.co.uk/naidh eachdan www.bbc.co.uk/news
http://www.bbc.co.uk/careers/trainee-schemes-and-apprenticeships www.bbc.co.uk www.bbc.co.uk/naidheachdan www.bbc.co.uk/news