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'Tis the Season NEWS Local news and entertainment since 1969 El Prospero It LAS CRUCES HISPA IC CHAMBER OP COMM.:.RCE Inside LAS CRUCES HISPANIC CHAMBER OF COMMERCE • NOVEMBER/DECEMBER 2020 VOLUME 13, ISSUE 6 Your 2020 Holiday Marketing New city manager Guide for Business BY SUSAN FRIESEN stands out from the com- services with the keywords OVID-19 has af- petition and reaches your “available near me” before fected economies, target audience effectively. heading out. C supply chains and 1. Embrace communica- You don’t want someone retailers around the world. tion. to drive over to your shop listens and learns The retail landscape has Communication is always because they saw a trendy shifted so your holiday mar- important, and even more toy on your website or keting plan should as well. so when customers may loved an outfit they saw was So, as we head into the 2020 have health and safety “available near me,” only holiday shopping season, concerns around in-person to arrive and find out that here are 3 ways to ensure shopping. you don’t actually have it in your small business stands Contactless buying and stock. out from the competition curb side pickup are already I’m sure there are many page 11 and reaches your target incredibly popular, so other examples of how CO- FRIDAY, NOVEMBER 20, 2020 audience effectively. expect that to continue into VID-19 will impact holiday How Will COVID-19 the holidays and beyond. shopping. Impact Holiday Shopping? As part of your holiday For example, Indigo COVID-19 is a global marketing plan, think about Books & Music has closed crisis that has affected how you can share these 15 stores since March. This economies, supply chains types of advantages with year, the focus will be on and retailers around the IMAGE: STOCK.ADOBE.COM your customers, whether it’s online shopping and private world. Your customers’ pur- a blog or adding keywords in-store shopping hours. chasing decisions this fall/ worked for us before may cent stats from Think with than they did in previous like “curb side pickup” to READ: How to Create an I Volume 52, Number 47 not anymore. No matter Google: seasons. winter may look completely your social media posts and Email Marketing Campaign different from what they what type of small business • 56% of Canadian shop- • 73% say they will paid ads. Your Audience Will Love did last year. you have, it’s crucial to real- pers say the pandemic will browse for gift ideas online Before you share your An email newsletter As marketers, we’ve had ize that because the retail affect how they’ll shop for and not in-store. seasonal messaging with campaign can be an essen- to pivot our strategies in the landscape has shifted, your the holidays this year. Al- So, as we head into the people, make sure your in- tial part of your marketing I lascrucesbulletin.com face of COVID-19. holiday marketing plan most 65% of those who plan 2020 holiday shopping ventory is up to date. Many plan, and not just during Those tried-and-true must too. to shop this season said season, here are 3 ways to shoppers will be search- the holidays. marketing tactics that Take a look at these re- they will shop online more ensure your small business ing online for products or SEE HOLIDAY, PAGE 5 A&E FROM THE CHAIRMAN ...................................................................... 2 FROM THE LOS AMIGOS CHAIR ......................................................... 6 FROM THE PRESIDENT ...................................................................... 3 POLITICAL COLUMNS .................................................................... 7-8 INDEXINDEX SPACEFLIGHTS AT SPACEPORT AMERICA .......................................... 4 ‘Tis the season Elementary art at Central and Alameda page 19 City of Las Cruces personnel were spottedBULLETIN earlier this PHOTO week BY putting ELVA K. up ÖSTERREICH holiday decorations on the exterior walls of the Las Cruces Regional Aquatic Center. All the workers were masked and practicing as much social distancing as the activ ity would permit. As COVID-19 numbers continue to spike, holiday gatherings are being discouraged, but outdoor displays may bring cheer to many during A&E these weirdest of times we’re navigating as a community, state and nation. - Local author publishes western novel page 24 BUSINESS Pistol Pete is wearing a ‘rye smile’ page 28 2 | FRIDAY, NOVEMBER 20, 2020 LAS CRUCES BULLETIN LAS CRUCES BULLETIN NEWS FRIDAY, NOVEMBER 20, 2020 | 3 City seeks input on animal control ¿Quiere más beneficios ordinance de su plan Medicare? BULLETIN REPORT Manager David Dollahon Apóyese en Molina. about proposed changes to The City of Las Cruces the ordinance. El nuevo Molina Medicare Choice Care HMO le da más. is requesting feedback The current animal from community mem- control ordinance was ad- Nuestro plan Medicare Advantage podría significar una gran diferencia bers regarding the city’s opted by the city council para su salud y su bolsillo. Además, si califica para Medicare y Medicaid Animal Control Ordi- in 2014. en New Mexico, o recibe Subsidio por Bajos Ingresos, podría obtener nance. Public input on pro- asistencia para sus mensualidades y copagos. Visit a city PowerPoint posed changes continues presentation at www.las- through 11:59 p.m. Mon- $295 para artículos Beneficio de cruces.org/2376/Animal- day, Nov. 23. de venta libre cada 3 acondicionamiento físico Control-Ordinance with Email comments to cl- meses, acumulativos former AssistantNo login. City [email protected] fees. $2,500 para cuidado Examen de la audición Free archives! dental cada año cada año + $2,500 para audífonos cada 2 años Examen de la vista Check out the entirety of the cada año + $250 para Beneficio de comidas Las Cruces Bulletin, anteojos cada 2 años its archives and annual Transporte: 48 viajes Atención virtual incluyendo de ida los servicios de Telehealth publications online at ¡Inscríbase por teléfono antes del 7 de diciembre! (833) 903-0170, TTY 711 De lunes a sabado, 8 a.m. a 8 p.m., hora local. ApoyoEnMolinaExtras.com www.lascrucesbulletin.com ATTENTION: If you speak English, language assistance services, free of charge, are available to you. Call (800) 665-3086 (TTY: 711). Molina Medicare Choice Care HMO es un Plan de Salud con un contrato de Medicare. La inscripción en Molina Medicare Choice Care depende de la renovación del contrato. Producto ofrecido por Molina Healthcare of New Mexico, Inc., una filiar propiedad de Molina Healthcare, Inc. Molina Healthcare cumple con las leyes federales de derechos civiles que apliquen y no hace discriminación alguna de personas por su raza, identidad étnica, nacionalidad de origen, religión, género, sexo, edad, discapacidad física o mental, estado de salud, recepción de cuidados médicos, afirmación de experiencia, historial médico, información genética, evidencia de asegurabilidad, ni ubicación geográfica. Esta información está disponible en otros formatos como Braille, letras grandes y audio. H9082_21_4002_254_NMMAPDPrintAd_M es. 4 | FRIDAY, NOVEMBER 20, 2020 NEWS LAS CRUCES BULLETIN Toys for Tots Las Cruces Bulletin - 10/13/2017 Page : A013 LAS CRUCES BULLETIN NEWS FRIDAY, OCTOBER 13, 2017 | 13 Flags of mourning END SALE! Tile SUMMER from * Truckloads in stock Cash and Carry. No holding. 59per sq. ft. ¢ Carpet Laminate from from BULLETIN PHOTO BY MIKE COOK * * LAS CRUCES BULLETIN OPINION FRIDAY, NOVEMBER 16,$ 2018 | 9 79 Toys for Tots collection boxes are out. Nearly 100 U.S. Marine Corps Reserves Toys for Tots col- LETTERS amnesty for 18 million per sq. ft. lection boxes are out and waiting for toys throughoutundocumented Doña Ana immi County.- From left with some Thousands CONTINUED FROM 8 grants. So, if 18 million 99 per sq. ft. ¢ of the toys collected so far are U.S. Marine PFC Sean De La Cruz, Las Cruces Toys for Tots Co- 1of feet in stock immigrants receive ordinators U.S. Marine (retired)Socialism Joe hasn’tMontoya worked and Pattyamnesty, Groth what and are her Marine Lance Cpl. Antonio Chavez. Donations of new, unwrappedanywhere else, toys but whatfor boysplans and for girls the nextages five newborn to 14 are welcome, Luxury Vinyl Tile the hell, now that we are million immigrants in along with cash donations soin the Toys twilight for Tots zone can let’s buysix locally years? andBottom in bulk.line, Soccer balls and bas- from ketballs are the most populargive gift it one items, more try.Groth I’m said.there Contact is no end Groth to this at 575-202-6185. Visit las. [email protected] Send if we cash only donationsspend situation.to Toys for Toys of Las Cruces c/o Rotary * Caseyenough money. CarpetCriminals do not try to Club of Las Cruces, P.O. Box 1912, LasDennis Cruces, Stone N.M.enter 88004. the USA through LAS CRUCES BULLETIN $ FRIDAY,79 NOVEMBER 16, 2018 | Las Cruces the border checkpoint, OPINION 9 per sq. ft. LAS CRUCES BULLETIN OPINION OFthey LAS come across CRUCES,FRID theAY, NOVEMBER 16, 2018 INC. | 9 Get out the riveramnesty or through for any 18 million amnesty Elfor 18Dorado million SERVINGJUST SOUTHERNwelcome LETTERSLIKE HOMEsigns NEW MEXICOmeansgatherings FORavailable. OVER We Dig 30 ItYEARS 1 LETTERS undocumented immi- Vice President undocumented immi- CaseyCONTINUEDTo the editor, FROM 8 Carpetneed the wall, deporta- •FREE haul away OCKIYOOPITLLUB TEL IMYBOTOHPNI KOOCEK CONTINUED FROM 8 Plush Carpet MulticolorDoesn’t it seemCarpet inter- grants. So, ifFrieze 18 million Carpet Casey Carpet of Las Cruces, Inc. Get ready grants.Flags were So, if flown 18 million at half-sta until sunset on Friday, Oct. 6, tionwith and prosecution stylish of immigrants receive esting that American rapistsimmigrants and criminals receive LAS CRUCES BULLETIN in honor of the victims of the Oct. 1 tragedy in OPINIONLas Vegas, Ne-Socialism* hasn’t OFworked LAS*Material CRUCES, only.FRID Cushion,AY, NOVEMBER freight,* delivery 16, 2018 andINC.
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