2020 Impact Report
worldcancerday.org World Cancer Day 2020 Impact Report 2
#IAmAndIWill World Cancer Day 2020 Impact Report 3 Progress is possible. It’s not inevitable. World Cancer Day 2020 Impact Report 4
A year celebrating progress
2020 marked a significant milestone: the 20th anniversary of World Cancer Day. It was a moment to celebrate the remarkable progress made in cancer control and an opportunity to embrace renewed ambitions, accelerate efforts and spur on greater progress towards a healthier, brighter future for all. World Cancer Day 2020 Impact Report 5
A milestone to remember
The day started strongly, trending on This year was a special one. World Cancer Day 2020 took place as news surrounding the emerging Twitter globally with over 700,000 Individuals and communities came COVID-19 began to grow, diverting social media posts shared. A together united in speaking up attention and resources of staggering 617,447 unique and curious users visited the official World Cancer against cancer and empowered to governments, the media and the general public. This had an immediate Day website, and over 127,000 take action. The campaign theme of and clear impact on the day’s reach campaign materials were downloaded. and resonance. However, the following ‘I Am and I Will’ continued to inspire Findings from the Union for pages not only show the strength of International Cancer Control’s (UICC) every supporter and it was a reminder support for World Cancer Day but also first multi-country study on the public’s that our commitments – big and that the importance of cancer as a views on cancer resonated strongly global health issue among supporters, small – are powerful and impactful. around the world, becoming a focal leaders and the community is hard to point for discussion in the media. overshadow. Nearly 15,000 press articles in 150 Around the world, nearly 1,000 countries went beyond mentions, activities and events took place in 113 helping to fuel important conversations countries, reaching millions of people. around some of the most pressing World Cancer Day’s reach extended issues in cancer. into businesses, parliaments, shopping This report offers a look at how World malls, schools and universities, Cancer Day 2020 brought together community and town halls, places supporters to make their mark on the of worship, city streets, in village day and created impact far beyond the marketplaces as well as online. 4th of February. World Cancer Day 2020 Impact Report 6
Northern Governors Wives Forum mark World Cancer Day with their own 'I Am and I Will' messages. World Cancer Day 2020 Impact Report 7
Impact 85 landmarks illuminated in 52 cities in numbers 2019: 55 landmarks in 37 citiess
World Cancer Day’s 997 activities in 113 countries impact was nothing 2019: 947 activities short of incredible. 14,926 press articles in 150 countries
721,149 social media mentions tagged with #WorldCancerDay
65 governments engaged World Cancer Day 2020 Impact Report 8
Impact unique617,447 website visitors in numbers 2019: 300,360
50,000+ video views and over 1,000 hours view time
1,973 supporters served through live chats 2019: 1,455
127,281 materials downloaded 2019: 127,248 World Cancer Day 2020 Impact Report 9
“The bravest thing we can do about cancer is to fight it fiercely dan relentlessly.”
Axel Kahn, President of La Ligue Contre Le Cancer Française for World Cancer Day. World Cancer Day 2020 Impact Report 10
UICC members make an impact
Africa
CANSA, South Africa David Omenukor Foundation, Faraja Cancer Support, Kenya Zanzibar Outreach Program, Nigeria Tanzania On World Cancer Day, the Cancer World Cancer Day was celebrated Association of South Africa (CANSA) A lively programme of activities organised throughout the city of Eldoret with the In Tanzania, a collaboration between organised free cancer screenings, by the David Omenukor Foundation Faraja Cancer Support centre and the the Zanzibar Outreach Program (ZOP), including for breast and prostate cancers, in association with the Breast Cancer Moi Teaching and Referral Hospital Breast Clinic Holland, Mnazi Mmoja in cities and towns all over the country. Association of Nigeria (BRECAN) helped leading the commemorations with a Hospital, Kanga Maternity Trust, Oman South Africans were also encouraged to to engage the public on World Cancer day-long series of events held at the Cancer Association and Zanzibar get outdoors and get active with CANSA’s Day. The day included a public lecture hospital. The community were invited to Cancer Association, helped to elevate mainstay World Cancer Day event, with an oncologist, a walkathon and free participate through a cancer awareness breast cancer awareness and education Gijima for CANSA, a 5km and 10km fun cancer screenings for prostate, colon, walk, free cancer screenings for breast among healthcare professionals and run. This year, Gijima for CANSA took cervical and breast cancers. Secondary and cervical cancers, health talks on risk women in the region. In addition to place in five cities across South Africa. school students throughout the state factors as well as a fun race and relay. awareness raising and press and media of Imo were also encouraged to learn engagement activities, World Cancer Day more about cancer in a quiz and essay saw healthcare professionals from the competition organised by the Foundation. islands of Zanzibar, Ungurja and Pembar participate in a training session by Breast Clinic Holland. The training session aimed to equip and empower participants to deliver breast examination clinics around the islands, and with the additional donation of a laptop, a breast ultrasound probe and two monitors from Breast Clinic Holland to the ZOP, the team has since been able to deliver breast health clinics twice a month. World Cancer Day 2020 Impact Report 11
Supporters of World Cancer Day in Tanzania. Credit: Ocean Road Cancer Insitute World Cancer Day 2020 Impact Report 12
UICC members make an impact
Americas
Basic Health International, and Métis leaders, to discuss the national INCA, Brazil Moffit Cancer Center, El Salvador Action Plan to Eliminate Cervical Cancer United States Brazil’s national cancer institute, INCA in Canada and to ultimately achieve a Over 150 leaders and experts attended marked the 20th anniversary of World The children’s book, Fritzy Finds a Hat: shared vision of eliminating the disease the World Cancer Day symposium co- Cancer Day with the release of their A Gentle Tale to Help Talk with Children by 2040. hosted by Basic Health International report, Estimate 2020: Incidence of About Cancer, written by cancer survivor and the Ministry of Health of El Colombian League Against Cancer in Brazil. Details of the report and ice-skating Olympian, Scott Hamilton Salvador. The day’s aim focused on Cancer, Colombia which included the latest national cancer and illustrated by country-singer, Brad sharing perspectives, work, knowledge data were shared at the official launch, Paisley was launched this World Cancer and networks with the common goal An innovative digital campaign captured which was held in Rio de Janeiro and Day. The book release generated of eliminating cervical cancer in El the attention of the public in Colombia was widely covered by the media. INCA significant media attention on TV, radio Salvador. One of the event highlights this past World Cancer Day as the also used the occasion to highlight and newspapers and helped raise public included the Minister of Health, Violeta Colombian League Against Cancer achievements made in cancer control awareness and funds, with part proceeds Menjivar swearing in new members into launched their new campaign, “Stomach with a video timeline showing 20 years of from book sales helping to benefit the the Alliance for Cancer Prevention in El Cancer, a silent host". Highlighting the national progress. INCA further generated Moffit Cancer Center. Salvador. importance of prevention and early public awareness with celebrities such detection of a disease that affects more as prominent dancer and choreographer “It was the plan all along to release Canadian Partnership Against than 7,000 Colombians, the campaign Carlinhos de Jesus, dancer Ana Botafogo this book on a very special day where Cancer, Canada launched at 8am on the 4th of February and actors Márcio Kieling and Susana we can look back on survivorship at the Avenida Chile Shopping Center Vieira, who were featured in a video series or on those we’ve said goodbye to. On the 4th of February, the Canadian It’s an important day to recognise and continued throughout the day, showing their support of World Cancer Partnership Against Cancer hosted the because of the promise of treatment inviting shoppers to understand how Day. Elimination of Cervical Cancer Summit in stomach cancer develops in the body options and how we can better fund Toronto. The Summit brought together key through an educational video and those.” stakeholders in government and health, immersive experience. Scott Hamilton as well as patients, women’s health advocacy groups and First Nations, Inuit World Cancer Day 2020 Impact Report 13
World Cancer Day event in El Salvador. Credit: Basic Health International, Faby Salmeron World Cancer Day 2020 Impact Report 14
UICC members make an impact
Europe
Cyprus Anticancer Society, Israel Cancer Association, Israel Kazakhstan’s Minister of Health. The Eggermont, CSO of the Princess Máxima Cyprus afternoon was a chance to celebrate Center with the prestigious German Aid This World Cancer Day, the Israel patients and survivors, including Award, which every year recognises Cancer Association organised a number opportunities to share stories, a outstanding doctors and scientists in the In Cyprus, ten NGOs including the of initiatives, including a programme concert by Kazakstan’s pop stars and a field of oncology. Cyprus Anticancer Society joined forces specifically engaging middle and high performance by the Institute’s volunteers. alongside the Bank of Cyprus Oncology school students around the country. In the evening, the Baiterek monument Slovak Cancer League, Slovakia Center to raise public awareness, Reaching 10 cities all over Israel - the main symbol of the Kazakh capital including through TV and radio media throughout the month of February, the in Nur-Sultan - was illuminated for the The Slovak Cancer League organised opportunities as well as a high profile initiative aimed to improve awareness first time in orange and blue in support of a series of initiatives to mark this year’s soccer match in support of World Cancer of cancer control among the teen World Cancer Day. World Cancer Day. The League delivered Day. In collaboration with the Ministry population. Students attended lectures by lectures for the public as well as for of Health and Ministry of Education and physicians and scientists on cancer risk Deutsche Krebshilfe, Germany workplaces on prevention and screening, Culture, the ten NGOs also launched reduction and prevention. The students counselling hours offered by the League’s a national competition, challenging were also encouraged to brainstorm ways The Deutsche Krebshilfe in partnership network of doctors, nutritionists, students to submit essays, art projects in which young people can get involved with the Center for Integrated Oncology psychologists and other experts were and audiovisual projects inspired by the and how they, themselves, can champion took over Bonn's main market square extended on the day, while information message “I am young and I will create healthy behaviour change among their this World Cancer Day. There were from the National Oncology Institute and a future without cancer”. The winning own friends and peers. opportunities for the public who were Ministry of Health were distributed widely projects were selected by a panel of curious to learn more about cancer to to hospitals and the League’s network of well-known artists and academics Kazakh Institute of Oncology speak to cancer experts about prevention, psychologists in an effort to raise further and the prizes were presented at a and Radiology, Kazakhstan healthy lifestyles, therapies as well as awareness of cancer among healthcare prestigious event attended by the Minister the latest research in cancer. Art therapy professionals. The Institute opened their doors this of Education, the Director General of and yoga exercises were also among the World Cancer Day for a series of events. the Ministry of Health, the Volunteer activities taking place during the event. The day started with a morning press Commissioner, Members of Parliament as In the afternoon, a ceremony at Bonn’s event with KazIOR’s Chairman, the well as representatives from the NGOs. Town Hall presented Prof. dr. Alexander Institute’s Chief Oncologist as well as World Cancer Day 2020 Impact Report 15
'I Am and I Will' messages in Turkey. Credit: Turkish Association for Cancer Research and Control World Cancer Day 2020 Impact Report 16
UICC members make an impact
Europe
The League Against Cancer teachers and the school community to course took place, ahead of the students Vall d’Hebron Institute of Prague, Czech Republic spread empowering messages of cancer and the TACRC teaming up at one of Oncology, Spain prevention and healthy lifestyles. In the main shopping centres to raise awareness In cooperation with the Czech Medical To mark World Cancer Day, a series of city of Fundão, schools and the greater among shoppers. In the evening, iconic Company J. E. P and the Czech Society roundtable discussions were hosted by Fundão community also helped to spread landmarks in both the cities of Istanbul of General Medicine, the League Against the Vall d’Hebron Institute of Oncology the same message. The care group, and Ankara were on display in orange Cancer Prague hosted the 13th public (VHIO) alongside a number of local Unidade de Cuidados na Comunidade and blue to support World Cancer Day. cancer prevention symposium in honour cancer organisations. Speakers discussed do Fundão (UCC Fundão), organised of World Cancer Day. This year’s focus a range of topics, including prevention, a public seminar to raise awareness of Turkish Society for Radiation was on kidney and bladder cancers, research and clinical trials. During the reducing risk factors through nutrition Oncology, Turkey with experts across the field delivering day, experts from VHIO also helped as well as hosted a drawing contest to lectures at the Czech Medical Society on Members and volunteers from the to further public awareness by taking celebrate 20 years of World Cancer Day, topics that included diagnostics, surgical Turkish Society for Radiation Oncology part in a panel discussion, which was challenging students to draw something treatment, radiotherapy, immunotherapy rode bicycles to raise visibility of World broadcasted by local news channel, related to the day. and the psychological impact on cancer Cancer Day in the main cities of Turkey. betevé. The Vall d'Hebron University The cyclists drew attention with their patients. Turkish Association for Cancer Hospital also hosted a public event, orange vests featuring the World Research and Control, Turkey which offered information on cancer The Portuguese League Against Cancer Day logo and their decorated research, prevention and treatment as Cancer, Portugal In its 15th year celebrating World Cancer bicycles adorned with World Cancer well entertainment with the Bella Quirze Day, the Turkish Association for Cancer Day orange balloons and posters. The Band putting on a concert. In Portugal, World Cancer Day was Research and Control (TACRC) kicked off riders distributed information leaflets to celebrated throughout the country with their 2020 World Cancer Day activities the public in the cities of Izmir, Ankara, activities taking place everywhere. The with a press conference held at the Kadiköy, Adana, Atakum and Trabzon. Community Volunteer Group of the Association’s headquarters. A panel Portuguese Cancer League promoted a discussion co-organised by TACRC solidarity walk in the city of Cantanhede. and Hacettepe University for first-year Nearby in Coimbra, the Martim de Freitas students enrolled in a social responsibility group of schools involved students, World Cancer Day 2020 Impact Report 17
World Cancer Day event hosted by the International Atomic Energy Agency. Credit: D.Calma - International Atomic Energy Agency World Cancer Day 2020 Impact Report 18
UICC members make an impact
Eastern Mediterranean
MAHAK, Iran Naef K. Basile Cancer Shaukat Khanum Memorial Qatar Cancer Society, Qatar Insitute, Lebanon Cancer Hospital and Research To celebrate World Cancer Day, MAHAK The Qatar Cancer Society and the Qatar Centre, Pakistan organised a full programme that included This past World Cancer Day was an Football Association came together in a social media campaign, a fundraising opportunity for Naef K. Basile Cancer It was a special World Cancer Day for the spirit of World Cancer Day to honour drive, an influencer engagement initiative Institute (NKBCI) to highlight the the Shaukat Khanum Memorial Cancer and celebrate children living with cancer and public outreach activities. Leading important role of the arts in supporting Hospital and Research Centre who were and their families. In Doha, players and up to World Cancer Day and thanks to a the health, well-being and treatment of also celebrating a milestone event - their team officials from the Al Duhail and collaboration with two major shopping cancer patients. In a joint event, NKBCI, 25th anniversary. Their World Cancer Day Muaither teams walked out onto the destinations, MAHAK’s teams were onsite the American University of Beirut Medical activities led with the Children’s Mela, pitch at Abdullah bin Khalifa Stadium at two locations, encouraging everyone Center and the Cancer Support Fund a fun carnival held on the grounds of hand in hand with children living with to join World Cancer Day. Shoppers brought together the world of health the centre for over 1,000 children living cancer ahead of the Amir Cup match. At had the chance to take photos with with the world of music and visual arts. with cancer, survivors and their families. Aspire Park, the biggest park in Doha, a the World Cancer Day selfie frame and News anchor, Rola Safa hosted the Throughout the week, hospital staff spoke World Cancer Day event was hosted by wrote their wishes for children living with day’s programme which was held on to the media about the importance of the Qatar Cancer Society. The day-long cancer on balloons. On social media, the 4th of February at the Halim and prevention and early detection, and on programme featured entertainment, over 150 Iranian celebrities were invited Aida Daniel Academic and Clinical World Cancer Day itself, both children healthy cooking competitions, free to share their ‘I Am and I Will’ posters on Center. Supporters, cancer patients and staff took part in a walk against medical consultations, sports activities, instagram, while nearly 300 students and their families, as well as healthcare cancer, with participants carrying mammograms for women and the from three schools in Tehran learned more professionals attending the day had the inspirational World Cancer Day signs that opportunity to playfully go toe-to- about World Cancer Day. Over 2,000 chance to learn more about the cancer featured messages of survival and hope. toe with Qatar national team player MAHAK staff, volunteers, supporters, control efforts as well as enjoy a video Almoez Ali. The awareness raising event students and runners also helped to installation and musical performances attracted media attention with high spread the word by proudly wearing by the Lebanese National Higher profile personalities also supporting the World Cancer Day badges and two iconic Conservatory of Music. occasion. landmarks, Sana Shopping Center and the Azadi Tower, were awash in orange and blue lights to generate even greater awareness. World Cancer Day 2020 Impact Report 19
UICC members make an impact
South East Asia
Cancer Society of India, India Indonesian Radiation Oncology Cancer Society of Nepal, Nepal Society, Indonesia To mark World Cancer Day, the Cancer Around 1,000 people joined a 5km walk Society of India in collaboration with the To mark World Cancer Day, the in Kathmandu to raise awareness this Harvard T H Chan School of Public Health Indonesian Radiation Oncology Society World Cancer Day. Under the theme of and the American Cancer Society hosted offered a two-day educational ‘I Am and I Will’, the Cancer Society of an exclusive webinar for over 70 health workshop for primary healthcare Nepal in collaboration with Lions Club journalists from regional news outlets workers, who are at the front-lines and International encouraged supporters across India. Dr. Neerja Bhatla, All India have the critical opportunity to inform to come together to focus on the Institute of Medical Sciences’s professor their patients on cancer prevention and importance of cancer prevention. in Obstetrics and Gynecology, as well as early detection. The workshop aimed at The programme was inaugurated by government representatives, presented providing information, skills and training Minister of Women, Children and Senior information and answered questions in these crucial aspects of cancer care. Citizens, Parbat Gurung who also took particularly on cervical cancer and the part in the rally. Human papillomavirus vaccination. Journalists also had the chance to hear from Sangeeta Gupta, a cancer survivor who shared her empowering story. World Cancer Day 2020 Impact Report 20
The Pentai Jerudong Specialist Centre marks World Cancer Day World Cancer Day 2020 Impact Report 21
UICC members make an impact
Western Pacific
Fiji Cancer Society, Fiji National Cancer Society of Pantai Jerudong Specialist PJSC’s cancer patients and survivors Malaysia, Malaysia Centre, Brunei Darussalam in a powerful show of support. Health Dragon boats were seen on the waters of booths, opportunities for the public to talk Fiji this past 4th of February, with breast World Cancer Day was a busy day for The National Cancer Society of Malaysia to oncologists, a Tai Chi session, quizzes cancer survivors from Fiji and Canada the team and volunteers at the Pantai (NCSM) marked World Cancer Day and other initiatives also helped to further taking part in a dragon boat race, which Jerudong Specialist Centre (PJSC). throughout the month of February with a engage the public. Throughout that week, was launched for the first time by the Fiji Visitors to the centre were treated with number of major initiatives. On the 4th of the Jerudong Park Country Club’s Crystal Cancer Society to mark World Cancer World Cancer Day themed cookies and February, NSCM launched a key report, Arch – an iconic monument in Jerudong Day. Villages on the island of Fiji also got badges and had the chance to tour the which detailed NCSM’s impact across Park – also shone a light for World Cancer together for a Health Fair in Galoa where World Cancer Day Gallery, an exhibition the country in 2019. Later in the month, Day. Fiji Cancer Society’s experts were on showcasing past and present initiatives NCSM’s World Cancer Day event, Cancer hand to conduct free cancer screenings in cancer awareness efforts. Information & I, was inaugurated, with clinicians and share information on cancer to booths from the children’s support group, delivering a half day of educational around 650 Fijians. YASKA and breast cancer organisation, sessions on a number of topics, including BBCSG, were also on hand to welcome tobacco-related cancers, gynaecological visitors and provide further information on cancers, male-related cancers, their services. chemotherapy and cancer treatment updates. Free cancer screenings were World Cancer Day activities continued also offered as part of NCSM’s dedicated the entire week in Brunei Darussalam, programme of World Cancer Day including the Walk, Run and Cycle event activities. jointly organised by the PJSC and the Ministry of Health’s Promotion Centre. Over 1,500 participants registered for the event which took place in the capital city, with ministerial leaders walking alongside World Cancer Day 2020 Impact Report 22
UICC members make an impact
Western Pacific
Singapore Cancer Society, The Singapore Cancer Society took the UICC Japan, Japan Singapore campaign further, with a dedicated UICC Japan and its 29 member social media campaign that included Singapore Cancer Society was in fighting organisations celebrated World Cancer a competition encouraging followers form for this year’s 20th anniversary. Day with activities hosted across the to post and share how they will commit Celebrities, influencers and supporters country to raise awareness of the day. In to fighting cancer for the chance to all over Singapore were encouraged Tokyo, UICC Japan hosted the official win a small prize. An impressive 10 to put on their ‘I Am and I Will’ boxing lighting up of the Caretta Shiodome prominent buildings and landmarks lit gloves and pledge their commitment – a popular shopping, dining and up the evening skyline for World Cancer to fighting cancer. A promotional video entertainment centre near the heart of Day, with the Singapore Cancer Society featuring celebrities showing their Ginza – in an impressive and magical partnering with Gardens by the Bay, ION support, including football legend Fandi display of orange and blue. The evening Orchard, Khoo Teck Puat Hospital,Marina Ahmad, actors Rebecca Lim, Vikneswary event gathered nearly 70 guests and Square, National Gallery Singapore, Se and Paul Foster, radio host HENRY was broadcasted to news channels in Ocean Financial Centre, Our Tampines and journalist and presenter Victoria Japan and live streamed for the first Hub, Suntec City, The Fullerton Hotel Cheng, were broadcasted on giant time on YouTube. Leaders from cancer Singapore and Victoria Theatre and LED digital screens at two popular organisations across Japan as well as Concert Hall. tourist destinations at Campbell Lane special guests, singers Chiemi Hori and (SGDconnect) and the Suntec Singapore Asakura Miki shared their reflections on Convention & Exhibition Centre. cancer in a series of speeches throughout the evening. World Cancer Day 2020 Impact Report 23
World Cancer Day in Malaysia. Credit - CAPRI COMMUNICATIONS SDN BHD World Cancer Day 2020 Impact Report 24
"Due to the incidence rate of cancer which is rising day by day all over the world especially in low and middle income countries, the necessity of increasing knowledge and dispelling certain misconceptions about cancer is a highlighted issue. We believe cancer can be controlled and World Cancer Day is the best occasion on which we can raise awareness towards this issue."
Arasb Ahmadian CEO of MAHAK
Shoppers in Iran take part in World Cancer Day. Credit: MAHAK World Cancer Day 2020 Impact Report 25
Partners with a vision
Astellas “One of the bravest things we can Daiichi Sankyo Diaceutics do is to approach each day from Leaders from Astellas showed their Daiichi Sankyo celebrated World Cancer To mark World Cancer Day, Diaceutics the perspective of the patient with commitment to World Cancer Day by Day by using their social media platforms gave a first glimpse of the report: The cancer. If all of us were to imagine sharing their ‘I Am and I Will’ pledges on to spread the word. Inspirational posts Diaceutics PM Readiness Report 2020. ourselves in the shoes of the patient, social media, including Andrew Krivoshik, were shared featuring ‘I Am and I Will’ Set to be released later this year, the we would better understand the Senior Vice President and Oncology messages by team members as well as released abstract introduces solutions to urgency to address the unmet needs Therapeutic Area Head at Astellas posts describing their motivations for the testing ecosystem for Non-Small Cell and evolve cancer care from an acute Pharma who marked World Cancer Day working in the Daiichi Sankyo’s Oncology Lung Cancer. therapy to managing it as a chronic with a powerful response to the question: team. condition, and ultimately to a cure.” What is the bravest thing we can do The Diaceutics team were also on the Highlighting Daiichi Sankyo’s ground in Bangalore, in collaboration about cancer? as part of the 20 Leaders: Andrew Krivoshik, Senior Vice commitment to patient care and with the Government of Karnataka, to 1 Question video series. President and Oncology Therapeutic changing lives for the better, the screen 100 women for breast cancer. Area Head, Astellas Pharma European office encouraged team Reporting live on one of World Cancer members to post a selfie on the Daiichi Day’s Facebook broadcasts, Dr Bagali Sankyo pinboard, with each selfie spoke of the latest technology that allows contributing 10 EUR to the Bettina Bräu screening to be done in complete privacy Foundation, a German organisation, without exposure to radiation. supporting children living with cancer. World Cancer Day 2020 Impact Report 26
Partners with a vision
MSD Qatar Airways Biocon Biologics Generating strong media interest, the high-level event on World Cancer Day This past World Cancer Day, MSD To mark World Cancer Day, Biocon “Qatar Airways is proud to announce prompted important discussions needed continued to push for progress and Biologics helped to deliver the Cancer its sponsorship of the Union for to inform the country’s cancer control helped to drive the amplification of the Summit 2020 in New Delhi – an initiative International Cancer Control on the plan, including on the healthcare system, day globally. For the second year in a by the Integrated Health and Wellness 20th anniversary of World Cancer early and reliable diagnosis, the financial row, MSD teamed up with Twitter to Council – which brought together Day. Awareness and education is burden of cancer as well as dignified and support the official World Cancer Day everything in the fight against this national leaders, including India’s Minister quality treatment. Twitter emoji. The exclusive Twitter emoji disease, and we are honoured to of State for Health and Family Welfare, could be seen across the platform as support UICC in its efforts. From decision-makers and health professionals “It’s time to redefine what the hashtag #WorldCancerDay trended everyone in this airline we wish the to create an actionable cancer control innovation is, so that everybody around the world. The MSD teams took roadmap for India. best for all people facing cancer has access to affordable part through sharing photographs of MSD whether themselves or through their treatment.” team members’ holding up signs with their loved ones.” own ‘I Am and I Will’ commitments, while Dr. Christiane Hamacher Qatar Airways Group Chief Executive, the occassion was also an opportunity CEO, Biocon Biologics to feature more personal stories by His Excellency Mr. Akbar Al Baker individuals living with cancer, including a powerful video featuring Claire, a mother, breast cancer survivor and Associate VP of Production and Pipeline Communications at MSD. World Cancer Day 2020 Impact Report 27
Partners with a vision
Bristol-Myers Squibb “My contribution is to make sure that patients do not wait ten years Bristol-Myers Squibb (BMS) around in order to have access to new the world shared their ‘I Am and I Will’ therapies.” commitments, using social media to engage with their followers and to help Gaetano Crupi further amplify the message. In Brazil, President and General Manager, BMS used the day to support cancer BMS Brazil organisations and patient groups in their World Cancer Day activities which took place across the country. Among the Icon Group many initiatives, they included a public awareness raising campaign organised This World Cancer Day, Icon Group by patient association, Oncoguia, developed creative, visual butterfly focused on dispelling cancer myths which displays using over 11,000 paper took place in the streets of São Paulo, butterflies across their 103 sites in as well the launch of Estimate 2020: Australia, New Zealand, China, Singapore Incidence of Cancer in Brazil by the and Hong Kong. Icon’s patients, partners Brazilian National Cancer Institute (INCA) and 3,000 team members wrote their at a dedicated event in Rio de Janeiro. ‘I Am and I Will’ pledges on the paper butterflies as a powerful sign of hope and to symbolise their commitment to easing the cancer burden. The team at Icon Group also led the lighting of more than 30 landmarks across Australia and in New Zealand’s major cities of Auckland, Christchurch and Wellington for the very first time. World Cancer Day 2020 Impact Report 28
Partners with a vision
Roche “We all know that the incredible Sanofi advances in personalised healthcare Roche’s team provided a truly inspiring Coinciding with World Cancer Day, in cancer are meaningless unless response to World Cancer Day this year. Sanofi celebrated the launch of When they reach those who need them. The initiative came from individuals and Cancer Grows Old™ – a multi-year Improving access to cancer teams on the ground who were excited initiative seeking to address the unique treatment is at the heart of what about marking this important day. Many needs and challenges faced by older we do – no matter where we are in of Roche’s team members flagged ‘I people living with cancer and their Roche – and the more we can speak Am and I Will’ on their social media families. The launch included a social up and keep this central to public accounts; in Nigeria, country manager, media campaign, a series of video consciousness the better. Ladi Hameed took World Cancer Day as interviews with patients and advocates, an opportunity to highlight the national Let’s keep working together to make including UICC’s CEO, Dr Cary Adams, cancer burden in the local media; and the sure more people have access to the as well as the announcement of a global managing director of Roche Diagnostics right treatment at the right time – no study to define the global policy gaps in UK and Ireland, Geoff Twist, focused on matter where they are…” cancer and ageing in collaboration with personalised medicine and the promise The Economist Intelligence Unit. and potential that it holds to better treat Michael Oberreiter cancer patients. Head of Global Access Roche World Cancer Day 2020 Impact Report 29
Experiencing World Cancer Day live
In a first for World Cancer Day, thousands of supporters tuned in to watch some of the events taking place around the world through a series of Facebook Live broadcasts.
The livestream started in Brisbane and broadcasted from different cities throughout the day, including in Sydney, Jerudong, Lahore, Tokyo, Lyon, Bangalore, Beirut, Cape Town, Abuja, Bonn, Inverness, Mexico City, Toronto and Jacksonville before ending the day in Geneva.
Experience the live broadcasts World Cancer Day 2020 Impact Report 30
Giving people a voice on World Cancer Day
To mark the 20th anniversary of World Cancer Day, UICC commissioned an international survey of over 15,000 people in 20 countries to better understand what people think, believe and feel about cancer.
The report, International Public Opinion Survey on Cancer 2020, digs deeply into people’s concerns about cancer, their perceptions on risk factors, their behaviour as well as expectations of their governments.
“Examining this diversity of views and voices will help enable us to truly understand where we have been and where we must go. We hope that this report will inspire action and enable critically needed change.”
Dr Cary Adams CEO, UICC
Download the full report World Cancer Day 2020 Impact Report 31
20 Leaders: 1 Question
This past World Cancer Day we asked more than 20 prominent leaders around the world one question:
“What is the bravest thing we can do about cancer?”
In the 20 days that led up to the 20th anniversary of World Cancer Day, we heard powerful responses from big and bold minds including health ministers, oncologists, CEOs, presidents and political leaders.
Watch on youtube.com/worldcancerday_official World Cancer Day 2020 Impact Report 32
A World Cancer Day evening event hosted The evening brought into sharp focus the A celebration by UICC gathered together some of the serious need to address the inequities in best minds in global cancer control to cancer, including the inequities faced by of partnership celebrate the release of three agenda-setting lower income countries and among the most publications from UICC, the World Health socioeconomically disadvantaged groups. and progress Organization and the International Agency for Research on Cancer. Image: Dr Ren Minghui, Assistant Director-General, Division for Universal Health Coverage/Communicable and NCDs from the World Health Organization speaks at UICC's World Cancer Day event in Geneva. World Cancer Day 2020 Impact Report 33
World Cancer Day continued into the evening with landmarks, buildings, bridges, towers and monuments lighting up in orange and blue. In total, 85 landmarks in 52 cities took part to show their support.
CN Tower, Toronto Canada light up for World Cancer Day thanks to the Canadian Partnership Against Cancer World Cancer Day 2020 Impact Report 34
Lighting up the world
Adelaide Convention Centre, The Big Banana, Coffs Arena do Grêmio Stadium, The Housing Bank, Amman, Our Tampines Hub, Singapore Australia Harbour, Australia Porto Alegre, Brazil Jordan Suntec City, Singapore Ballarat Town Hall, Ballarat, Geelong Palm Trees, Geelong, Beira Rio Stadium, Porto Wadi Abdoun Bridge, Amann, The Fullerton Hotel, Singapore Australia Australia Alegre, Brazil Jordan Victoria Theatre and Concert Eureka Park, Ballarat, Australia AAMI Park, Melbourne, Maracana Stadium, Rio de Al-Khazneh (the Treasury), Hall, Singapore Australia Janeiro, Brazil Petra, Jordan Fountain on Lake Wendouree, City of Arts and Sciences Ballarat, Australia Melbourne Star Obervation O Cruzeiro, São Joao do Piaui, Bayterek Tower, Nur-Sultan, Complex, Valencia, Spain Wheel, Melbourne, Australia Brazil Kazakhstan Brisbane City Hall, Australia Jet d’eau, Geneva, Switzerland Elizabeth Quay, Perth, Estaiada Bridge, Teresina, DUN’s (Dewan Undangan) Reddacliff Place, Brisbane, Australia Brazil Building, Kuching, Malaysia Globe and Kaknastornet, Australia Stockholm, Sweden Perth Concert Hall, Perth, Calgary Tower, Canada Menara Kuala Lumpur Tower, Sandgate Town Hall, Brisbane, Australia Malaysia Galata Tower, Istanbul, Turkey Australia Confederation Building, The Bell Tower, Perth, Australia Newfoundland and Labrador, Christchurch Airport Terminal Yavuz Sultan Selim Bridge, Story Bridge, Brisbane, Canada & Airways Tower, New Zealand Istanbul, Turkey Australia Luna Park, Sydney, Australia Halifax City Hall, Canada Carter Foutain in Wellington Maggie’s Highlands Centre, The Wheel of Brisbane, Manly Town Hall, Sydney, Harbour, New Zealand Inverness, United Kingdom Australia Australia High Level Bridge, Edmonton, Canada Trees at Oriental Bay, Spinnaker Tower, Portsmouth, Victoria Bridge, Brisbane, Mitchell Building, State Library Wellington, New Zealand United Kingdom Australia of NSW, Sydney, Australia Niagara Falls, Canada Eden Park Stadium, Auckland, St George's Hall, Liverpool, Kings Avenue Overpass, Sydney Town Hall, Australia RCMP Heritage Centre, New Zealand United Kingdom Canberra, Australia Regina, Canada Elizabeth Mall & Slamanca Qatar Petroleum Tower, Doha, The Southampton Guildhall, National Portrait Gallery, Square, Hobart, Australia Sails of Light, Vancouver, Qatar Southampton, United Kingdom Canberra, Australia Canada Launceston Town Hall, Dakar Airport, Dakar, Senegal BT Tower, London, United Old Parliament House, Launceston, Australia Town Hall, Evian, France Kingdom Canberra, Australia Khoo Teck Puat Hospital, Ministry of Health, Brasília, Incity Tower, Lyon, France Singapore Tower 42, London, United Royal Australian Mint, Brazil TV tower, Tbilisi, Georgia Kingdom Canberra, Australia Marina Square, Singapore National Congress, Brasília, Azadi Tower, Tehran, Iran City Hall, Boston, United States Telstra Tower, Canberra, Brazil National Gallery, Singapore Australia Sana Shopping Center, Tehran, Peco Crown, Philadelphia, Planalto Palace, Brasília, Brazil Ocean Financial Centre, Iran United States Munro Martin Parklands, Singapore Stone Cathedral, Canela, Cairns, Australia Caretta Shiodome, Tokyo, Brazil ON Orchard, Singapore Japan Caretta Shiodome Lights up for World Cancer Day in Tokyo thanks to UICC Japan World Cancer Day 2020 Impact Report 35
Governments show their support
Governments around the world demonstrated their leadership and commitment to reducing the global cancer burden.
For more details, read the Governments in Action World Cancer Day 2020 Report. World Cancer Day 2020 Impact Report 36
Making news around the world
World Cancer Day offers a unique opportunity to draw global media attention and drive public dialogue on the key challenges in cancer. This year, the lead news story for World Cancer Day shone a spotlight on the inequities faced by socioeconomically disadvantaged groups – one of the starkest findings coming out of UICC’s International Public Opinion Survey on Cancer.
In 2020, World Cancer Day was covered by hundreds of leading media outlets, achieving close to 15,000 press articles. World Cancer Day 2020 Impact Report 37
What the press is saying
Asia Africa Asia & Middle East Oceania United States Europe World Cancer Day, dalla terapia alla New decade, new opportunities? diagnosi ancora troppe differenze regionali
World Cancer Day: influential Cervical cancer jab should be compulsory in World Cancer Day observed in The Endless War - The TAKE ACTION World Cancer Day 2020 - World Cancer Day: Obaseki Calls for Over 8,000 cancer cases recorded in Jordan figures from around the world Istituto Marangoni per la Giornata mondiale every country, says Princess Dina of Jordan Lalitpur, Nepal One Against Cancer theme and quotes for this year Collaboration against Scourge in January-September period of 2019 tweet messages of support contro il cancro 2020
World Cancer Day: Urgent action Giornata mondiale contro il cancro: aumento Millions Still At Risk Of Cancer, needed to improve early detection della sopravvivenza a 5 anni dalla diagnosi What is World Cancer Day and what’s this More affordable and accessible Here’s What We Need To Do World Cancer Day: national plans to improve year’s theme? cancer treatment needed, patients’ lives reveals international survey Merck Foundation marks World Cancer Day through its Merck Cancer Access To fight cancer, we start by Program raising awareness World Cancer Day 2020: Survey Major disparaties in public awareness of cancer Shows Unacceptable Cancer World Cancer Day: Here’s how perceptions Awareness Divide Hoy es el dia mundial contra el cancer Tranformation of Qatar’s cancer services Dia Mundial contra el Cancer: about the disease differ around the world results in advanced care el teson de padres y madres para que se investigue mas Cancer: new report shows huge gap on awareness between higher and lower socio-economic groups Hari Kanker Sedunia 2020: People with Disabilities Setiap Orang Bisa Mencegah Get Cancer, Too World Cancer Day: EU to launch new plan to fight cancer Dia Mundial contra el Cancer: el ESMO reaffirms commitment to education as key teson de padres y madres para que se lever to make cancer prevention effective investigue mas Global survey highlights actions Australians want on cancer World Cancer Day 04.02.20202 “I am and I will” Seek doctors instead of alternative 5 ways you can change your diet to treatments, health minister advises Istuto Marangoni, UICC Join Forces lower your cancer risk - today cancer patients Against Cancer
World Cancer Day: Gary Burgess shares his story Report Says Australians Don’t Know On World Cancer Day, A Call the Biggest Cancer Risk Factors For United Action In Africa Journée mondiale contre le cancer : Un simple Hugill & Ip Solicitor tham gia Chiến test sanguin pour évaluer la radiosensibilité dịch #IAmAndIWill hỗ trợ Quỹ 4 de febrero: Día Mundial contra el Cáncer des patients Kenya: Cancer - New Report Shows Huge Petra’s Al Khazneh lit blue to mark World Nghiên cứu ung thư châu Á Gap on Awareness Between Higher and Cancer Day Lower Socio- Economic Groups World Cancer Day: New study into msnNOW: World Cancer Day World Cancer Day: The most hard-to-treat cancers common types of cancer marks 20th anniversary in Victoria Journée mondiale contre le cancer : les World Cancer Day: Six most common Sejarah World Cancer Day atau traitements progressent et la maladie se cancers for women and the symptoms Hari Kanker Sedunia, dan 6 guérit mieux to look out for Penyakit Mematikan
First Lady launches cervical cancer Cancer Day observed across country advocacy guide to raise awareness
Take action against cancer: First Lady
Qatar Airways official airline sponsor of union for cancer control
What you need to know about World Cancer Day Canada
Labaid observes World Cancer Day. Cancer Latin America awareness day emphasizes early detection to control deaths Cancers au Canada: plus de 200 000 nouveaux cas et 80 000 deces tous le ans
Dia Mudial Contra el Cancer: La importancia de crear conciencia en la comunidad Cervical cancer could be eliminated in Canada in just 20 years, studies find
Los cinco tipos de cancer mas comunes y mas mortales del mundo
Cuba joins activities for World Cancer day World Cancer Day 2020 Impact Report 38
Influential voices for World Cancer Day World Cancer Day 2020 Impact Report 39
We are all heroes
We saw heroes everywhere this World Cancer Day: using their voice to raise awareness, offering comfort and support, standing up for what they believe in and taking action towards a better, healthier world. World Cancer Day 2020 Impact Report 40
Heroes for Progress
To celebrate the hero in all of us and our everyday choices and actions to reduce the impact of cancer, UICC teamed up with the Marangoni Institute to challenge their students to create an original t-shirt design inspired by the idea of “Heroes for Progress”.
The winning design by Aimone Pitecco was chosen by a prestigious line-up of experts, including Bianca Balti, Top model and fashion creative director, Emanuele Farneti, Editor in Chief, Vogue Italia, Malcom McInnes, Academic Chief Officer, Istituto Marangoni and H.R.H. Princess Dina Mired, President, Union for International Cancer Control.
“This competition brings together the challenge of cancer with the creativity of some of the best up-and-coming designers to deliver a powerful message that each one of us has a role to play in combatting one of the world’s biggest killer. It is more important than ever that young people speak up and use their platform to highlight the importance of working together towards a healthier and brighter future for generations to come.”
H.R.H. Princess Dina Mired UICC President World Cancer Day 2020 Impact Report 41
Brilliant thinkers for progress this World Cancer Day. World Cancer Day 2020 Impact Report 42
UICC Japan celebrates World Cancer Day with partners. Credit: UICC Japan World Cancer Day 2020 Impact Report 43
World Cancer Day 2020 Advisory Group
Lori Agin Cooper Runcie Chikeruba The World Cancer Day Advisory American Cancer Society Project PINK BLUE Tegan Brown Dr Hadi Mohamad Abu Rasheed Group is made up of a number Cancer Council Australia Qatar Cancer Society
Lucy Balona Celia Au of health and communications Cancer Association of South Africa Singapore Cancer Society experts whose input, feedback, Tingting Xu Kirill Kirgizov China Anti-Cancer Association The National Society of Pediatric Hematologists and Oncologists insight and support helps to Dinesh Madhavan HCG Hospital Selin Potel ensure World Cancer Day Turkish Association for Emmanuel Collin Cancer Research & Control continues to be an inclusive Institut National du Cancer Patricia Pinto & Cristiana Fonseca and meaningful platform for Liga Portuguesa Contra o Cancro everyone, everywhere. Leidys Marquez-Gigi MAKNA
Rachel Darwin National Comprehensive Cancer Network World Cancer Day 2020 Impact Report 44
Keep spreading the word
We know the work doesn’t stop after the 4th of February. Keep the momentum going and get ready for the final year of the ‘I Am and I Will’ campaign in 2021. World Cancer Day 2020 Impact Report 45
Words for World Cancer Day World Cancer Day 2020 Impact Report 46
Thank you
Thank you to the thousands and Thank you to our World Cancer Day official thousands of supporters whose actions partners who support and believe in the power of this campaign. of standing up and speaking out made a powerful difference. As well as to our Visionary partners UICC members and the international cancer community whose work on World Cancer Day and every day moves us all towards a future where millions of lives are saved from cancer.
Together, we showed that World Cancer Champion partners Day can be the catalyst for worthwhile and lasting change. For more information and the latest news, sign up to our newsletter at worldcancerday.org
Have questions? Email us at [email protected]
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