SAP Cloud Platform

External SMB Innovation Summit 2019

The Business Value of SAP Cloud Platform

Steve Gouveia, SAP April, 2019

How can we derive value?

How can we keep up with technology?

How can we respond faster?

Industrial Business Process Digital Era of Automation Automation Transformation Intelligence

60s – 70s 80s – 90s 2000s Today

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Confidential: Released for Partners 6 effectively using responding to engaging talent creating disruptive data and technology individual needs in new ways business models

Intelligent Enterprise

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Intelligent Suite Intelligent Technologies Digital Platform

Manufacturing & Supply Chain

AI +++ ML +++ Big Data +++ Network & Spend IoT +++ Analytics +++ Blockchain Management Digital Intelligent Suite Intelligent Technologies Platform

People Engagement

Data Integration

SAP HANA SAP Cloud Data Platform Build & Management Extend

Experience

Integrate

SAP HANA SAP Cloud Data Platform Management

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Confidential: Released for Partners 13 How do we move our Partners, to the SAP Cloud Platform? SAP Cloud Platform Licensing Options for SAP Business One Partners

Develop, test and demo extensions to SAP Business One on SAP Cloud Platform

§ Starter packs available on Partner TDD Price List: “Innovation pack for SAP Cloud Platform“ (in the Neo environment) or “Multi-cloud starter pack for SAP Cloud Platform“ (in the Cloud Foundry environment), Innovate § Starting from €89 p.m.

Embedded Platform-as-a-Service (ePaaS) Subscription

• Partner sells extension as SaaS including embedded SAP Cloud Platform resources (single or multi-tenancy). • Simple pricing - revenue share of 10% of partner app Customer Partner share 90% subscription revenue (minimum fees per instance, starting from subscription €220 p.m.). revenue to partner • Each App/Extension/Solution must be registered with SAP (free of charge “App Readiness Check“). SAP royalty for SAP Cloud Platform 10% • 1:n approach – fits best to SSPs or VARs with own (ePaaS) standard solutions. Run time / Commercialization Run time

Bundle Minimum Royalties Royalties Description Material ePaaS Bundle contents Category per month SAP Cloud Platform with 2 Java servers (small), 10GB Document service, Cloud Application 512GB/month bandwidth, 1 custom domain, mobile service for development A does not use 8004129 €220 and operations: 2500 concurrent Mobile Users OR Portal: 25 000 site structured storage visits/month incl. 3 portal administrator Users, 3000 Logon Requests/month Identity Authentication

SAP Cloud Platform with 3 Java servers (small), 10GB Document service, 8004130 - HANA €490 Cloud Application 512GB/month bandwidth, 1 custom domain, mobile service for development and operations: 3500 concurrent Mobile Users OR Portal: 40 000 site B uses standard visits/month incl. 3 portal administrator Users, 3000 Logon Requests/month database services 8004826 – ASE €490 Identity Authentication. SAP HANA service, base edition (32GB) OR SAP 10% ASE service (40GB). Of net cloud subscription revenue SAP Cloud Platform with 6 Java servers (small), 300GB Document service, Cloud Application 1024GB/month bandwidth, 3 custom domains, mobile service for uses advanced SAP development and operations: 5000 concurrent Mobile Users OR Portal: 60 C 8004131 €990 HANA platform 000 site visits/month incl. 3 portal administrator Users, 3000 Logon services Requests/month Identity Authentication. SAP HANA service, platform edition (64GB).

SAP Cloud Platform with 4GB Application Runtime on SAP Cloud Platform, Cloud Application Multi-Cloud 100GB Object Store on SAP Cloud Platform, 128GB/month bandwidth, 1 runs in the Cloud 8005812 €290 custom domain, 3000 Logon Requests/month Identity Authentication. Other (“MC”) Foundry environment backing services for structured storage to be added à la carte at increased BCS Minimum Royalties

*For more details, please visit partneredge.sap.com

Embedded Platform-as-a-Service (ePaaS)

• Partner sells extension as SaaS including embedded SAP Cloud Platform resources (single or multi-tenancy). • Simple pricing - revenue share of 10% of partner app subscription revenue (minimum fees per instance, starting from €220 p.m.). • Each App/Extension/Solution must be registered with SAP (free of charge “App Readiness Check“). • 1:n approach – fits best to SSPs or VARs with own standard solutions. Run time / Commercialization Run time

Develop, test and demo extensions to SAP Business One on SAP Cloud Platform

Mobile Users Desktop Users Example of a Lean Manufacturing Solution: § Managing ‘Make-to-Order’ and ‘Make-to-Stock’ production processes, with REST/OData inventory, routings, activities, etc. HTTPS Customer Firewall § SAP Cloud Platform with standard SAP HANA services (32GB) 3rd party cloud § With multi tenancy apps § Integrating with SAP Business One via Service Layer and with Mobile/Desktop users via OData

Vertical Prices Solution SCP Services § Per User – 40 € / month.

Internet § Average customer – 20 users SAP SAP Cloud Platform Firewall § 5 customers in the platform TLS tunnel OData § Revenue per customer – 800€ / month

SAP cloud § Total Revenue – 4,000€ / month connector § Royalties to SAP CP (10%) – 400€ /month (< than the minimum of 490€) so SAP Business One Service Layer the invoice is for 490€ (or Customer Customer (or in Customer Customer PremiseOn SAP Business SAP Business One Cloud) SAP Business One Companies © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Confidential: Released for Partners 20 SAP Cloud Platform: Mobile Extension

SAP Fiori UX browser-UX Mobile devices Example of a Beer Tap Maintenance solution: (native/hybrid) § Managing van stock, and service management operations via mobile OData § SAP Cloud Platform with standard SAP HANA services (32GB) HTTPS Customer Firewall § With multi tenancy § Integrating with SAP Business One via Service Layer and with Mobile/Desktop users via OData SAP Cloud Mobile app Platform configuration Mobile Prices Services § Per User – 40 € / month. § Average customer – 50 users Internet Cloud back end

SAP SAP Cloud Platform § 5 customers in the platform Firewall § Revenue per customer – 2,000€ / month TLS tunnel OData § Total Revenue – 10,000€ / month SAP cloud § Royalties to SAP CP (10%) – 1,000€ /month (> than the minimum of 490€) connector SAP Business One Service Layer (or Customer Customer (or in Customer Customer PremiseOn SAP Business SAP Business One Cloud) SAP Business One Companies © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Confidential: Released for Partners 21 SAP Cloud Platform: IoT solution based on SAP HANA

Example of a Transportation solution: § Managing location, consumption, type and state of each of the transportation options (multiple sensors). § SAP Cloud Platform with Advanced SAP HANA services (64GB) § With multi tenancy HTTPS Internet § Integrating with SAP Business One via Service Layer and with Mobile/Desktop users via

Customer OData § Using technologies such as Java, Ruby, Python, .Net, JavaScript and many others. SAPUI5 IoT applications

Remote Remote Msg mgt Prices data sync dev. mgmt svc § Per device – 10 € / month. SAP HANA § Avg. # of transports – 50 options Firewall § Avg. # of devices / transport – 5 devices/sensors TLS tunnel Internet

SAP SAP Cloud Platform § 5 customers in the platform § Revenue per customer – 2,500€ / month § Total Revenue – 12,500€ / month Firewall § Royalties to SAP CP (10%) – 1,250€ /month (> than the minimum of 1.198€ ESP Edge MobiLink suite client Local store à 290€ + 628€ + 5*34€+10*11€) SAP SQL Anywhere and forward

IoT requires the devices 5 x 100 devices + IoT Application Enablement Application Services of 10 blocks of 100Mi dataStreams per month Customer Customer devices Machine, devices, things

Contact information: Gamification Challenge Code NIC3d7h By entering this SAP Breakout Session code you will be granted 10 points

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