BEST HEALTHCARE CONSUMER W2O Group and Apollo Klick and Baxter Healthcare for Publicis LifeBrands Evolvr and MEDIA BRAND Endosurgery for The LAP-BAND “Beat Bleeds” app update Mylan for “Life Happens. Be System: “It Fits” integrated Prepared” campaign for EpiPen Healthgrades for Healthgrades campaign BEST HEALTH AND WELLNESS Auto-Injector Lifescript for Lifescript Wunderman Health and GSK DIGITAL FOR Saatchi & Saatchi Wellness and Healthline for “Healthline: Consumer Healthcare North CONSUMERS Abbott Diabetes Care for “You America for “A Greater Kind of Can Do It” The Fastest Growing Health Digitas Health and Sanofi for Branded Website” Information Site” “Auvi-Q Clickable Video—Explore Remedy Health Media for Auvi-Q” BEST SINGLE PROFESSIONAL HealthCentral BEST BRANDED WEBSITE FOR PRINT ADVERTISEMENT HEALTHCARE PROFESSIONALS Intouch Solutions and AbbVie Smart & Strong for POZ for “The iCAN Program: A Anderson DDB and GSK for AbelsonTaylor and Smith & Conduit for Better EPI Treatment “Tattoo” Nephew for “Faster Healing with Adherence” Area 23 and Insmed for “NTM BEST HEALTHCARE Regranex” website The PROFESSIONAL MEDIA BRAND INVIVO Communications and Isn’t Waiting” CDM Princeton and Novartis for Volari COPD patient CDM New York and Salix Healthcasts for Healthcasts: MedImmune for Synagis app Pharmaceuticals for Xifaxan 550 Best Healthcare Professional Coordinator Corner Media Brand MRM/McCann and mg: “Lost Forever” GSW and ASCO for “Strength in AstraZeneca for “Fit2Me” McCann Echo and Galderma for US HealthConnect for Our Numbers” ReachMD: “ReachMD: Be part of Pfizer for “Get Old by Pfizer— Soolantra: “Introducing a Tough the knowledge” Neon and United Therapeutics Fear Less. Live Longer” Topical” for Orenitram professional The CementBloc and Novartis Medscape for enabling health- website Short care professionals to stay up-to- BEST DIGITAL INITIATIVE FOR for Bexsero: “Something’s date on the latest medical news The CementBloc and HEALTHCARE PROFESSIONALS Missing” BioDelivery Sciences for and expert perspectives ICON Firecrest and Global Bunavail Pharmaceutical Sponsors for BEST PROFESSIONAL PRINT BEST USE OF DIRECT MARKETING ICON Investigator Portal CAMPAIGN BEST DISEASE/EDUCATION Area 23 and Mollie’s Fund for McCann Echo and Galderma for Area 23 and The diaTribe “Killer Tan” CAMPAIGN Soolantra “Tough Topical” digital Foundation for “The State of Area 23 and Mollie’s Fund for animation video Diabetes” List MicroMass Communications “Free Killer Tan” From top: Scoring multichannel and Gilead Sciences for Sovaldi entries. 2015 Chair of Judges McCann Echo and Galderma CAHG and Galderma for CRM Experience Area 23 and The diaTribe Anne Whitaker addressing jurors. for Epiduo Gel Sphere iPad Restylane Silk Foundation for “The State of Experience CDM Los Angeles and Acadia Neon and Novartis Diabetes” AbelsonTaylor’s Jay Carter takes More than 100 handpicked healthcare Pharmaceuticals for “PsO Much five. Artcraft’s Marc Sirockman Neon and Janssen for Invokana/ Pharmaceuticals for “Holding More/The Patient Listening Digitas Health LifeBrands and and DMD’s Joseph Mastracchio Invokamet Touchscreen Back” marketing professionals spent hours Gilead Sciences for “Help Stop Project” tune in to their work. Convention Experience LLNS and DePuy Synthes for the Virus” Targetbase and Thread and Ormco for “Ormco TruMatch analyzing and debating your MM&M MRM/McCann and GlaxoSmithKline for “The Us in Custom Product Launch—The McCann Echo and Galderma for AstraZeneca for “Fit2Me” Awards entries. Here are the Lupus” CRM program Great Debate” Soolantra: “Introducing a Tough W2O Group and Apollo and Novartis Topical” ones that made the finalist cut Endosurgery for “The LAP- for “Living Like You” BEST APP FOR HEALTHCARE BAND System: It Fits” integrated PROFESSIONALS BEST PROFESSIONAL SALES AID campaign BEST USE OF SOCIAL MEDIA AgencyRx and Celgene for AbelsonTaylor and It wasn’t easy. Area 23 and Mollie’s Fund for Myeloma Ally Smith&Nephew for “Faster BEST USE OF PUBLIC RELATIONS That was the predominant opinion expressed by the 100-plus independent judges “Free Killer Tan” Harrison and Star and Healing with Regranex” AbbVie for Synthroid: “Follow the charged with winnowing down thousands of MM&M Awards entries into the short Digitas Health and EMD Stephen C. Krieger MD for Concentric Health Experience Script: Putting a 60+-Year-Old Serono/Pfizer for “Strength in “The Topographical Model and Sunovion for “Brovana list you see here. After two rounds of scoring—including an all-day no-holds-barred Brand in the Spotlight” Numbers” of MS: A New Visualization Second Wind” of Disease Course—A Pro klatch in late June during which categories, some with a 20-deep field, were narrowed Area 23 and Mollie’s Fund for DigitasLBI and AstraZeneca for FCB Health Toronto and “Killer Tan” Bono Collaboration of to as few as three finalists—the judges arrived at a hard consensus. It speaks volumes “Take It From a Fish” Art|Science|Math|Technology” Janssen Canada for Invokana Veeva sales aid about the quality of entries that judges and MM&M moderators were still debating Biosector 2 and Sanofi Pasteur IMRE and AstraZeneca for for “Voices of Meningitis” Infuse Medical and Olympus some of the choices days after the judging ended. “Connecting to Patients Through Medical Group for Olympus McCann Echo and Galderma for MSLGroup Boston and Exact a Branded Social Community” O-Bronch app Soolantra: “Introducing a Tough Indeed, decisions were not made lightly. The preliminary round of online reviews Sciences for “Launching Topical” helped clear the decks, so to speak, for more in-depth debate during the all-day session. McCann Torre Lazur for McCann Echo and EMD Cologuard: A Game Changer in “#worthliving” Radius Digital Science, the Fight Against Colon Cancer” Serono/Pfizer for Rebif Nurse Too, the increased size of the judging panel—which included leaders and strategists Dashboard Bayer Healthcare and Onyx across a wide range of healthcare marketing disciplines, from companies big and PadillaCRT and Be the Match BEST MEDICAL DIGITAL Pharmaceuticals for Nexavar for “It’s on You: Inspiring the Tipping Point Media for Virtual interactive case profile app small, with in-house and agency execs represented—ensured that no single “type” of African-American Community to INITIATIVE FOR CONSUMERS Surgery entry received more or less consideration than any other. Indeed, the judges’ breadth Step Up and Save Lives” AgencyRX and AstraZeneca for of experience gave the process a greater degree of credibility than ever before. We #BeBRCAware BEST CONSUMER PRINT CAMPAIGN BEST CORPORATE MARKETING thank them for their time, expertise and, of course, patience. BEST BRANDED WEBSITE FOR Area 23 and Mollie’s Fund for CAMPAIGN CONSUMERS “Free Killer Tan” BBDO and Genentech for You’re gonna have to wait to find out the winners, though. We’ll hand out the trophies 2e Creative and Sigma-Aldrich Grey Healthcare Group and Tamiflu “Search” during the annual MM&M Awards dinner and ceremony on October 1, relocated to Intouch Solutions and for “Sigma-Aldrich FUEL” Galderma for restylanesilk.com Pfizerfor “Meet Meningitis—Amy CDMiConnect and Astellas/ the lavish Cipriani Wall Street due to popular demand. We can’t wait to see you there. Purdy Video” Medivation for Xtandi “Take It 2e Creative and Amerinet for Klick and Astellas for Myrbetriq “What’s Your Amerinet?” For tickets, sponsorship opportunities and further information about finalists in website rebuild Intouch Solutions and AbbVie On” for “Inside Inflammation ICC and Merck Animal Health all of the categories—as well as results from years past and related trivia—visit our Saatchi & Saatchi Wellness and Digitas Health LifeBrands and Interactive Tour on Insulet for Omnipod consumer for “Merck Animal Health dedicated Awards website at awards.mmm-online.com. Merial; NexGard for Dogs for CrohnsAndColitis.com” Perpetual Innovation” “Dogs in Your Face” campaign

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PulseCX and Emergent BEST MULTICHANNEL CAMPAIGN INDUSTRY MARKETER Biosolutions for “A different kind (SMALL BUDGET) OF THE YEAR of experience” Area 23 and Mollie’s Fund for Jonathan Kuhn, Acorda The Mx Group and Catamaran “Free Killer Tan” Therapeutics for “PBM 20/20: The Future of Healthcare” Area 23 and Insmed for “NTM Dustin Haines, ViiV Healthcare Isn’t Waiting” Molly Painter, Baxalta Digitas Health LifeBrands and BEST PHILANTHROPIC CAMPAIGN Suzanne Wilmot, Novartis Shire for “keep momming” Area 23 and Mollie’s Fund for “Free Killer Tan” Epsilon and GlaxoSmithKline AGENCY MARKETER OF THE YEAR Nicorette & NicoDerm CQ for CDM New York and Matthew “What’s Your Why?” Wendy Blackburn, Intouch Zachary Stupid Cancer for “Get Solutions Cancer” Neon and Novartis Pharmaceuticals for “PsO Much Matt Giegerich, Ogilvy CDM New York and The More/The Patient Listening CommonHealth Worldwide American Heart Association for Project” “Rhythm Rescue” Matt McNally, Publicis Health Media HCB Health and HCB Health BEST MULTICHANNEL CAMPAIGN Frank X. Powers, Dudnyk for Father’s Day Colon Cancer (MIDSIZE BUDGET) awareness campaign Leerom Segal, Klick FCB Health and AbbVie for Saatchi & Saatchi Wellness and “Closer”/Hepatitis-C awareness Coalition to Stop Gun Violence INNOVATIVE MARKETER for “It’s in Our Hands” JUICE Pharma Worldwide OF THE YEAR and Acorda Therapeutics for David Esterly, Boston Scientific BEST MULTICULTURAL CAMPAIGN Ampyra: “The Moment of Truth” Maricich Healthcare Michael Navin, Ogilvy Chamberlain Healthcare Public CommonHealth Worldwide Relations, Sisters Network and Communication and Edward- Eisai for “Teens 4 Pink” Elmhurst Healthcare for Jevan Woolley, Alliance Health “Healthy Driven” GCI Health and Pfizer for “Step On Up” PALIO and Celgene for “The YOUNG MARKETER OF THE YEAR Billboard Campaign” Individual judges (from top) McCann HumanCare and UN Steve Bateman, of Flashpoint Danielle Cascerceri, Publicis Every Woman Every Child WebMD and Eli Lilly for Forteo/ Health Media multichannel campaign Medica; Deborah Lotterman, UNICEF Clinton Health Access of LehmanMillet; and Lance Andrew Grojean, Intouch Initiative for “Zinc + ORS” Solutions BEST MULTICHANNEL CAMPAIGN Paull, of Evoke Health. Bottom: Prime Access and Novartis Benchworks’ Mike Boken and Ellen Homyack, Benchworks for Hypertension US Hispanic (LARGE BUDGET) Eli Lilly’s Amy Chafin vetting Megan Mancini, Alliance Health campaign BBDO and Viagra for “The Agency of the Year finalists. Woman Campaign” Prime Access and Novartis/ Allison Watson, Publicis Gilenya for “Speaking Up FCB Health and Actavis/ LifeBrands Evolvr Speaking Out hosted by Dr. Lisa Ironwood for “Line Drawings” Masterson” Hill Holliday and Janssen/ SMALL HEALTHCARE AGENCY Johnson & Johnson for OF THE YEAR BEST AGENCY SELF-PROMOTION Invokana: “Love Your Numbers” 2e Creative DTC Area 23 for “What If ” Benchworks Saatchi & Saatchi Wellness and CDMiConnect for “Patients First Natrel Communications Report” Merial; NexGard for Dogs for “Dogs in Your Face” Sentrix Health GSW for “The Speak People Communications Experiment” Wunderman Health and GSK Consumer Healthcare for “A The Navicor Group Guidemark Health for “Infinitely Greater Digital Ecosystem” In” MIDSIZE HEALTHCARE AGENCY The CementBloc for BEST PRODUCT LAUNCH OF THE YEAR TheCementBloc.com CAHG and Gilead for Sovaldi: Area 23 “HCV Treatment Transformed” Cambridge Biomarketing BEST TV ADVERTISING CAMPAIGN Hill Holliday and Janssen/ FCB Health and Media Agency: Johnson & Johnson for Concentric Health Experience Pathway/ Client: Astellas for Invokana: “Love Your Numbers” Publicis Health Media “Bowling Night” DTC launch The CementBloc Havas Worldwide Tonic and McCann Echo and Galderma for GlaxoSmithKline for BREO Soolantra: “Introducing a Tough COPD LARGE HEALTHCARE AGENCY Topical Product Launch” OF THE YEAR Olson and Baylor College of Saatchi & Saatchi Wellness and FCB Health Medicine for “That’s What It Merial; NexGard for Dogs for Takes to Give Life to Possible” “Dogs in Your Face” GSW Pfizer for “One” Wunderman Health and GSK Intouch Solutions Consumer Healthcare North W2O Group and Apollo Klick Endosurgery for The LAP-BAND America for “The Making of a System: “It Fits” integrated Legendary Launch” Ogilvy CommonHealth campaign Worldwide

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