rHE3 CANADIAN ri cIc t r

October 1968 - HAVE WE GOT NEWS FOR YOU!

Depend on it. Radio CFRB Toronto has the reputation to keep Canada's largest radio audience aware of what's for being "Ontario's Authoritative News Voice". For going on ... in Toronto, Ottawa, the province, the country, experience, authenticity, and mature reporting, the and the world. CFRB News organization is one of the best in This is another reason why CFRB can do a sound selling the business. job for you in Toronto, Canada's largest retail market CFRB's professionals work hard to keep it that way ...... by itself or as a vital part of your marketing mix.

For availabilities, call: Standard Broadcast Sales in Toronto or Montreal; Western Broadcast Sales in Vancouver or Winnipeg; Canadian Standard Broadcast Sales Inc., New York. ©IP' 9 Ontario's authoritative news voice iiFi. ci cl ci tr Volume 27 Number 15 October 1968 GREATEST COVERAGE! INDEX CIRCULATION!

FEATURES

Cover story - Radio Commercials Festival 4 of any private Programming Patterns 8 17 ICA convention - greater interchange CRTC Moncton Hearings 18 MARITIME 22 CRTC - First decisions 23 RADIO STATION CCBA Convention Agenda 28 CRTC goes to Regina 35 Minority brickbats .. . CFCY DEPARTMENTS CHARLOTTETOWN

26 FINANCE 31 DATELINE OTTAWA 32 PEOPLE SINCE 1924 39 NEWSCAST 44 "THE FRIENDLY VOICE OVER THE DESK 45 OF THE MARITIMES" CLASSIFIED ADVERTISING 46 EDITORIAL

OWNED & OPERATED BY ISLAND RADIO

by BROADCASTING Editor & Publisher Published monthly Richard G. Lewis R.G. LEWIS & CO. LTD. BOB LARGE - MANAGER 17 Queen St. E., Room 128 Toronto 1, Ontario Advertising Manager Telephone (4161 363-6111 represented by J. Douglas Blue Lithographed by Northern Miner Traffic & Circulation Manager Press Ltd. Joan Embury Circulation audited by MELD Editorial Secretary Diane Chevis per copy 50C Alf-('unude Rudui Á Teleeision 11mite( Directory Issues $2.00 Editorial year $7.00 per TORONTO NEW YORK years Gordon H. Beerworth $14.00 for three MONTREAL CHICAGO David Martin WINNIPEG ATLANTA Authorized as second class CALGARY DALLAS by the Post Office Department, Art & Production mail VANCOUVER HOLLYWOOD for payment of Jean Zolnierowicz Ottawa and SAN FRANCISCO in cash. John Weber postage cover story

Radio Commercials Festival

George W. Ralph, left, executive vice- president, A.C. Nielsen Co. of Canada Ltd. and president of the Broadcast Executives Society, holds the Gold Bessy Award, for the best commercial, as he discusses the upcoming Radio Commercials Festival with Cedric P. Haynes, president of Radio Sales Bureau, co-sponsors of the 6th annual event who holds one of the four Gold Microphones to be presented.

CREATIVITY WILL BE STRESSED Topping off the a.m. program will ist, his companies have also created throughout the all -day and evening be a special RSB sound presentation and produced distinctive thematic program arranged for the sixth annual by John Spragge, stressing the theme identification music for 318 radio and Radio Commercials Festival, October of the session: Creativity and the TV stations in Canada and the U.S. 30, at the Inn on the Park, Toronto. Retailer, under the title You Can Do Said to possess a style that is From the first -ever morning That on Radio. half Stan Freberg and half Woody session through to the evening awards Allen, Heller is acclaimed "the banquet, program chairman Allan Testy trio to air opinions master of the soft sell," and he Slaight, president and managing Hot air will flow freely during the promises to introduce his audience to director, Stephens & Towndrow Co. lunch hour, when a lively discussion some of the most exciting, creative Ltd., has lined up some of the most emanates from the platform as Hank advertising sounds in the world today. provocative speakers and sound Karpus, vice-president and director of presentations that have been heard in creative services, Ronalds -Reynolds & Agencies and experts the Festival's six -year history. Co. Ltd., attempts to moderate the to exchange viewpoints To cap it all, there will be two testy and outspoken trio of Gordon Following a fast coffee break, a Gold Bessy Awards this year, one for Sinclair, CFRB Toronto, Larry Solway, unique mixture of creative ingredients the best English commercial in the CHUM Toronto, and Pat Burns, CKGM will be stirred into the session, said Festival, and another for the best Montrea I. general chairman Jack J. McGill, vice- French commercial. These will be Slaight has selected the title of president, Imperial Tobacco (Ontario) presented by the Broadcast Executives Canadian (dis)content for this partic- Ltd., when "in a rare moment of Society, co-sponsor of the Festival ular feature of the day, "because it togetherness, top Canadian agencies with the Radio Sales Bureau. BES allows plenty of editorial elbow room pool their talents to present Radio bronze statuettes and RSB gold micro- for a panel comprising three of the Think -ln. phones will also be presented in most opinionated, controversial, can- Following this, Maurie Webster, various categories, along with special tankerous and brilliant exponents of CBS Radio vice-president for develop- certificates of recognition, for both free speech on Canadian radio today." ment, will speak on The New Wave of English and French radio stations as Termed a "creative special," the U.S. Radio Creativity. An authority on well as agencies. three-hour afternoon session tees off media research and an expert in the RSB has assumed responsibility sharp at 2:30 when Sleight presents a creative uses of radio advertising, for the morning session, the first ever revised and updated version of the Webster served six years as vp and held at the Festival. Keyed to the radio production that stopped the show general manager, CBS Radio Spot Sales needs of radio station copywriters, at last May's CAB convention in prior to his present appointment. and primarily for station personnel, Montreal. The title is self-explanatory: In addition to his earlier years the session will also be of interest to The Lord Never Meant for Pictures to involvement with programming and creative people from the agencies. RSB Fly Through the Air. production, Webster originated the president Cedric Haynes has three key Hugh Heller, president of Heller IRTS Radio Commercial Workshop in speakers on tap: Jim O'Brien, presi- Corp., Hollywood, and one of the top 1965, and chaired the second workshop dent and station manager, CJRN creative men in the broadcast industry, in '66, also the Radio Judging for the Niagara Falls; Phil Flagler, farm takes p.m. over at 3:00 with his 360 International Broadcasting Awards of director, CJBQ Belleville; and Bob Degree Sound Happening. Nationally the Hollywood Radio & Television Hesketh, air personality, CFRB Toronto. recognized as a radio program special- Society, '66-67. - page 6 4 CB/OCTOBER 1968 Only Ampex offers you a complete line of professional audio recording equipment. We'll never try to talk you out of something because we don't build it. Our line for. It's is complete, so chances are we can sell you the exact unit you're looking all here, from single -channel portable recorders to multi -channel mastering and sound reinforcement equipment. If you're looking for a console recorder for mono or stereo broadcast or up to also find 16 8 -track master recording, the AG -440 is an industry standard. You'll and 24 channel master recorders in the Ampex line, as well as mikes, mixers and accessories. If you're looking for a complete mini -studio, the AG -500 and AG -600 are equally at home in the field or the studio. See your Ampex distributor or drop us a line and we'll send you a complete catalog of Ampex Professional Audio equipment. You'll probably find just what you're looking for. Write Ampex of Canada, Ltd., 100 Skyway Avenue, Rexdale, Ontario, or 700 Cremazie Blvd. West, Montreal, Quebec. AMPEX

e {eJ MIR e 0 e-

0

e ® prtµnm"manp wan 19NIIIIiM i iuxn (continued from page 4) Certificates of Recognition during the Final speaker of the afternoon, day, when segments of the morning prior to the 5:15-5:30 audience - and afternoon sessions are programmed participation wrap-up feature, will be for that purpose. The two Gold Bessy the head of the award -winning Chuck awards, ten bronze statuettes and four Ottawa limits Blore Creative Services, from Holly- golden microphones will be handed out wood. He will tell How to get people at the awards banquet. foreign ownership arrested, which is guaranteed to grab Judging committee chairman, Bill attention. Jefferson, product manager, Coca-Cola Blore, whose agency deals exclu- Ltd., said last year's judging rules NEW REGULATIONS have been an- nounced by Ottawa to tighten sively in radio, is said to be a boy rendered the "best in show" winner Canadian control of radio and wonder of the deejay world, and ineligible for other prizes, but that television broad- generally regarded as the originator of restriction has now been scrapped. casting. Under the edict, issued by Secretary of State Gerard the broadcasting concepts that have The Gold Bessy winners can be winners Pelletier, and retroactive become known as "modern" radio. He of other trophies, as well. to September 20, foreign ownership is limited 20 per was Radio's Man -of -the -Year in 1959- The Toronto judging panel was to cent of voting shares and 60 per 60-61. His success led him to a top drawn from producers, sound mixers, cent of investment. executive post with the Crowell - copy writers, music composers and Formerly, foreign interests Col lier Broadcasting Corp. on the west marketing executives. could own up to 25 per of coast. With Milt Klein, he formed French -language entries were cent voting stock and there was no on non Chuck Blore Creative Services in judged in Montreal, by a panel chaired limit -voting investment. December 1963, and has dominated by Roger Neron, vice-president, mar- every major radio competition..."the keting, Robin Hood Flour Mills Ltd. In addition, the new regulation states that all chairmen and directors most awarded company in the history The morning copy -writing clinic of companies engaged in broadcasting of broadcast advertising," he claims. arranged by RSB is free. Tickets that include the luncheon, afternoon in Canada must be Canadians. The old sessions, the cocktail party and regulation limited radio and TV Big -name act to entertain the banquet are $25.00, while $10.00 licenses to Canadian companies in The highlight of the day, following the tickets are available for the luncheon which at least two-thirds of the usual cocktail hour, will be the and afternoon sessions only. Ladies directors were Canadian citizens. Awards Banquet, at which a top -name are welcome to the cocktail party and Pelletier said the government attraction in the show business world banquet for an additional $10.00. realizes the fact that it will take will provide the entertainment. Tickets may be obtained from the BES some time for present license holders Successful contenders will receive office, 12 Richmond St. E., Suite 347, to conform to the new ruling, and Best in Category certificates and Toronto 1. Dial 366-9567. holders of radio and TV station

licenses wi I I be given unti I September 1969 to bring their corporate structure into line with the new regulations. From Applicants for new licenses will have to comply at once, he said. He also pointed out that the requirements not apply persons October I, will to Radio or companies that held CATV licenses under the old act on or before April 1 of this year, "as those persons have not yet been licensed as broadcast- ers." }-louse Since control of cable television came under the CRTC, all CATV companies were given 90 days from

April 1 either to obtain or apply for licenses, and although applications flooded in from all parts of Canada, sells the Commission has not yet been able to process many of them. When the CAN applications have been processed, the regulation will be CJOR extended to cover all CATV systems. Pelletier said the CRTC may, in some exceptional cases, renew or amend existing licenses on terms outside the regulations, if it is deemed to be in the public interest Vancouver and the approves. cabinet Jim Allard, executive vice- president of the CAB, said the new regulation would have little effect on the 342 private radio and television stations which are members of the CAB. radio house limited Toronto: 64 Merton St., Telephone 481-5101 "Most of our stations are 100 per Montreal: Laurentian Hotel Telephone 878-1470 cent Canadian -owned, anyway," he said.

6 CB/OCTOBER 1968 and summer has gone in a blaze of color, sparkling color comes to Quebecers through their favourite color TV stations, CFCM-TV and CKMl-TV.

Whether seen in black and white or glorious color, the variety and scope of new fall programming on both stations are guaranteed to attract, inform and entertain viewers throughout the coming months ... and make their lives more colorful and enjoyable.

If you want your sales figures in Quebec city to be more colorful and enjoyable to look at, contact our sales reps.

CFCM-TV CKMI-TV TELEVISION DE QUEBEC (CANADA) LTEE

QUEBEC CITY

TORONTO MONTREAL CFCM-TV (French) Announcements only: Hardy Radio & Television Ltd. WINNIPEG VANCOUVER TORONTO CFCM-TV (French) Programs only: Paul L'Anglais Inc. MONTREAL NEW -YORK CFCM-TV (French) CHICAGO Programs and announcements: Forjoe-TV Inc. SAN FRANCISCO CKMI-TV (English) LOS ANGELES TORONTO MONTREAL CKMI-TV (English) Programs and announcements: Hardy Radio & Television Ltd. WINNIPEG VANCOUVER "The only thing that really matters

One of the strengths of Canadian radio and television is the individual station programming to its own individual in broadcasting is audience. Between the networks' presentations and the taped programs are the local productions which give stations their individual flavor. Single stations, serving the smaller markets especially, must provide a variety of fare often best described as block programming, while PROGRAMS.. specialization is the answer to the heavy competition found in the larger cities. A vein of similarity runs through most of the programming formats across Canada, but specific - Robert M. Fowler cases provide an interesting story of variations and innovations in the broadcast field.

IN THIS ARTICLE, and others to the areas of public service and local building. follow, The Broadcaster provides a news coverage." To establish the radio station's cross-section of Programming Patterns, The big change began in April independence, a new parent company submitted by 40 or more stations in 1967, when Douglas H. Glover, the was formed, Kokanee Broadcasting various markets across the country. new managing director, brought to the Ltd., and new call letters were applied job not only his own ten years expe- for and adopted, CKLN becoming CKKC. CKKC Nelson B.C. wins rience at CKOV Kelowna but...also an Glover established a news depart- programming commendation announcer, an ad salesman and a ment and set out to offer competition continuity editor. Thus began the era to the News. Live newscasts jumped FACED WITH LOSS of its license, two of change and expansion in staff, from from nine to 19 per day, with extensive years ago, CKLN Nelson, B.C. not only five to fifteen full-time members. use of live mobile coverage for changed its entire concept towards That same summer, CKLN increased developing stories. programming but changed its call its local programming from 56 to 110 Public service and information as and, as CKKC, not letters well hours per week. The music format is also received a big boost under only won public commendation from uptempo MOR, with specific periods Glover's direction. Local discussion the BBG, but received a five-year for pop and c & w. Glover says: "For and documentary programs plus on -the - renewal of its license, to boot. most of the day we try to broadcast a scene mobile reports of local happen- 1966," Tom "In the spring of said sound people can recognize, something ings became an integral part of news "CKLN Jamieson, CKKC editor, they can sing and hum to. Selective CKKC's programming. The highlight of the verge of losing its broad- was on programs appealing to all tastes have all this came in January, when CKKC casting license. News Publishing Co. to be programmed, because we are in a sponsored its first annual fund drive owners of the CBC-affiliate station, captive market where there is no other for an area charity, the Kootenay had been given a twelve -months radio station besides the CBC." Society for Handicapped Children. probation period by the BBG, to improve Prior to 1967, CKLN had been The goal of $2,000 was reached in one its programming or lose its license." closely associated with the town's weekend marathon. It all captured the Specifically he noted "the Board ally daily newspaper, the Nelson attention of the community and will criticized CKLN's lack of development Daily News, since both the station become an annual week-long winter over its 29 years of operation, and its and the paper were owned by the same festival. poor record of community activity in company and housed in the same In April of this year, CKKC completed its transformation by moving into new studios, equipped with two McCurdy dual channel monaural consoles and Ampex AG600 Transmitter improve- CKY IS NO. 1 IN tape recorders. WINNIPEG & MANITOBA ments have extended the broadcast 100 per BBM proves it1* range. It all added up to a Spring 1968 Weekly Circulation cent increase in revenue and steady Total Adults Tuned. monthly gains, plus a 300 per cent CKY is Manitoba's favourite boost in the listening audience. daytime radio choice and BBM ratings prove it! That's because The end result for CKKC was the people like to listen to per-

sonalized adult radio . . they nod from the now -defunct BBG, along respond to "talk" programs like a renewal of Bill Trebilcoe's "Eli -Line" with five-year its license, Kay Wise on "Tradio" and for a station that faced up to the "Party Line". board's ultimatum to "improve its Reach the largest Manitoba programing, or daytime audience . put your else." selling message "in the centre of things" on CKY. No. 1 in Manitoba. Call Major Market Broadcasters CHAM Hamilton, Ont. Limited, Toronto or Montreal; Jim Crawford, Vancouver; or has glass -enclosed studios Don McDermid, Vice President, National Sales in Winnipeg. CHAM HAMILTON, ONT., one of the Rogers Broadcasting Limited group of stations, will be one year old on @ E3 W 58 October 27, and has already received In the centre of things the Key to the City. WINNIPEG/50.000 WATTS/MANITOBA The studios, located in the giant downtown Terminal Towers building are glass -enclosed, allowing the

8 CB/OCTOBER 1968 manager of CHIC Radio heavy flow of pedestrian shoppers to general with bringing into watch the complete operation in Limited, is credited located on the fringe of action. This led, quite naturally, to the station, Toronto, a permanence of staff selection of announcing personnel who Metro known before. "Prior to the INVEST IN would have some visual significance never WHY the there seemed to the community. introduction of girls, revolving door, The announcers, with two excep- to be a never-ending THE CFCO MARKET? into the big -dollar tions, are all television personalities as talent paraded program directors who combine their TV work (on CHCH- Toronto market, or room beside a radio, TV) with regular programming on parked in a hotel dial and cast a net for the BECAUSE: CHAM. In this group, CHAM lists: twirled the best talent. Sandy Hoyt, Bill Knapp, R.O. Horning station's IT'S BIG! Jr., Bill Lawrence, and the station's "CHIC became a training -school * general manager, Norm Marshall. or springboard for so many other 993,300 Population The music format, said Marshall, broadcasting outlets in the country. new 301,530 Radio Homes could be described as close to middle- The girls however, brought a designed primarily to atmosphere to CHIC. They came. They of-the-road, * IT'S RICH! appeal to the "young adult" audience learned. They stayed," said Allen. the with a fringe pick-up of older teens Before changing to women, S121,000,000.00 and, of course, the middle -age group. subject was carefully researched. Retail Sales An exceptionally strong news There were telling signs indicating the girls, he department, headed by Earle Bradford, the public would accept * IT'S DIVERSIFIED! airs brief, fast-moving sports reports, said. Co nmercial and has instituted a series of sports "Women are the largest buyers. bulletins on the half-hour called Women's voices were being heard with Industrial increasing frequency on the video Minisports. Agricultural It is the only Hamilton station channels. And, the biggest reason of which carries two major American all-the giant stations of Toronto were news networks, ABC and Mutual, along offering every variety of sound known with Canadian Press, Broadcast News to radio except the dulcet tones of * Because CFCO Radio Broadcast News Voice. There are women. and makes this market one of the four major newscasters: Bradford, Don "There was much soul-searching Wilson, Baden Langton, who came to as to the style of delivery the women EASIEST, STRONGEST and MOST from ABC New York, and the should take. Stations south of the CHAM EFFICIENT buys in Ontario! Toronto Daily Star columnist, Gary border which had used the female Lautens. sound, likened their girls to playgirls. Although the station had been on rejected this approach, and just CHIC CFCO DOMINATES Kent County: the air only three months, CHAM's put the girls on the air to replace the Christmas Toy Drive, in 1967, earned male voice with a female voice. The thoroughly and consistently - mention as Station of the sound would have alienated a it honorable 'sex' as verified by EVERY BBM Report Year in its broadcast area. large portion of the audience," he The station was also honored by said. in the past several years. His Worship Mayor Victor K. Copps Two major areas of the on -air who presented the Key to the City to sound were changed. The choice of Because it E.S. (Ted) Rogers, president of Rogers music was formalized with the station * Broadcasting Ltd., at a six months -on - setting out the music in advance, adds up to a the -air birthday celebration to mark instead of leaving the choice up to its acceptance by Hami Itonians. the individual deejay. A contemporary darn good The latest development for CHAM sound was chosen, with an upbeat investment! will be the installation of a second middle-of-the-road selection. A strict studio to be located in the spectacular limitation was also placed on the new Burlington Mall, to serve the girls on what they could say on air. residents of that adjacent community. "The result is a tight format with the It will also be glass -enclosed. girls restricted to naming the tunes, giving a short quip and back to music again," said Allen. 11 ARCO- Ont. CHIC Brampton, The girls have come from all CHATHAM - WALLAC[BURG "Where the girls are" walks of life. Only one was previously announcer, Pat Moffat, CHIC -AM -FM BRAMPTON, ONT. may be a commercial girl on air at the station. said to have put skirts on the broad- the first were radio actresses, stage cast industry, as the first and only Others models, a high-school all -girl radio station in Canada, said actresses, and singer. Jr., commercial man- teacher, continuity writer Harry J. Allen, 111fí t11ß PfPPtS Pt ager. "It's the first radio station in All the girls do their own opera- fi PEPPfáW, the country to knock down all barriers ting. At first this was left to the men. against women. Women have been Few of the girls had ever seen a employed at other stations as report- control panel before. Despite consid- PAUL MULVIHILL ers, operators and commentators. erable trepidation on the part of Never before in Canada have women management and the girls themselves, & CO. LIMITED been able to dominate a radio station's they managed, under the technical TORONTO MONTREAL on -air sound," he said. guidance of chief engineer Paul Leslie A. Allen, president and Firminger, to become proficient.

CB/OCTOBER 1968 9 The changeover to girls on the an outdoors show, reports of new commercials does not distract from its station was accompanied by a tremen- arrivals in the area communities, enjoyment." dous surge of publicity for the station, including births at area hospitals and He said CHFI-AM is now Number in every medium. This, of course, market reports, to name a few. Two in adult listening in the Toronto helped swell sales, which have con- The girls are often seen handling market, "and we want to be Number tinued on the upswing since then, said the announce -operating chores from One. We're going all-out to achieve station manager and vice-president, the 26 -foot mobile studio of CHIC at that aim." Joseph A. Morgan. such events as the Brampton Flower Bjerre said CHFI's battle for "CHIC continues to provide as Festival, the Brampton Fall Fair, supremacy of the Toronto air waves much public service programming as Toronto's Canadian National Exhibi- will begin with a barrage of promotion possible. Regular newscasts are done tion, at various area downtown side- and publicity, based on the theme by men, whose stentorian sounds the walk sales, for fire safety promotional We're Something Else, planned to public still prefer on news. The news programs, traffic roadeos and at develop greater awareness of CHFI centres about the listening area of the teen-age gatherings. through its personalities and program- station, and public service announce- "Before the introduction of the ming highlights. ments are a regular feature of the girls at CHIC, the station was just "Complete involvement probably station's log. Four programs of five another suburban radio station. Today, best expresses our strategy," he said, minutes each of Trading Post are heard it is not only a major factor in the "and that is heavily emphasized in Mondays through Fridays. local community it serves, but in the our programming which is directed to national community as well," said "A two-hour Open Lines to Living adults from 20 to 50. Allen. It is promó ed as the program is heard Mondays through station, "The complacency of the older "WHERE THE GIRLS ARE." Fridays in the mornings with Action audience and the frantic pace of the Line columnist Frank Drea, of The youth of today, catered to by other Toronto stations, is counterbalanced Toronto Telegram. Also heard are CHFI Toronto internationally -known sports columnist by the awareness of the very active Robert Pennington, Toronto art critic aims to be No.1 adult group in between, and these are the people we're after." Paul Duval and other prominent GUNNING FOR THE TOP SPOT in personalities. This was the program Toronto radio, CHFI-AM has set its Bjerre said CHFI offers a well- through which CHIC opened an exclu- sights on the mighty giant, CFRB, spring of knowledge through which the sive hot line to Radio Moscow," Allen Canada's largest radio station, and housewife is kept fully -informed of said. will zero in on the target with all guns what's going on in the world about "Dorwin Baird, of Vancouver, blazing, said Vaughn Bjerre, station her. "Quite often," he said, "she provides a unique program in his daily manager and program director for the doesn't have, or doesn't take the time book review show. No other private Rogers Broadcasting Limited AM -FM to read yet by listening to radio she radio station in southern Ontario Toronto outlets. is more aware of the day's events than provides a similar type of show," he "Our FM station will continue as her husband is when he arrives home added. it always has, with its Luxury Sound, from the office. And with our music Other programs on CHIC include which has already gained for it the top carefully selected to suit her moods, a teen-age show with news from high spot in FM radio in the Toronto mar- we hope CHFI is a vital part of her schools in the area, direct regular ket," Bjerre said. "CHFI-FM operates daily schedule." reports by civic, provincial and federal with carefully -chosen pools of music CHFI's personalities are "not leaders, an agricultural weather report, programmed to please the most dis- just talking machines with big, traffic reports, comparative prices of criminating ears, such as Candlelight beautiful voices," Bjerre said. "We stores in the area, a gardening show, & Wine, and our policy of limited feel they're projected as warm, human beings, with the intimacy of their conversational approach helping to create that friend -to -friend link so important between the listener and the announcer." SEVEN LEAGUE BOOTS! Bjerre feels that although women have a place in broadcasting, it is not for on -air work. As a result, CHFI does 1944 Biennial Radio Circulation Studies Launched not have a feminine voice on its air 1956 TV and Radio Ratings Twice a Year staff. Each announcer is carefully 1963 Tabulation of Surveys Computerized selected for his particular slot, he 1964 Surveys 4 Times Yearly + Audience Composition said. He had recently conducted an 1964 Computer-Picked Sample - a North American First extensive search "all across Canada 1967 Personal Diary Surveys -Out -of -Home Tuning Added and into the U.S." for a top man to fill the highly -competitive afternoon 1968 New Format - Demographic Data - Ratings of Men, spot on CHFI. "After over 100 Women, Teens and Children auditions, I finally decided on Tom Brown, of Kansas City, who joins CHFI this month. He's costing us a small GIANT STRIDES TO BETTER AUDIENCE MEASUREMENT! fortune, but he's worth it, I'm sure," Bjerre said. "Another staff addition is Eddie Luther, a broadcasting veteran, who has joined 'FI after 20 years or so BBM BUREAU OF MEASUREMENT with CFRB." 120 Eglinton Ave.. East, Toronto 12 CHFI's news staff has grown from Telephone: 416 - 485-9464 four to over a dozen, as the twin - station operation lays emphasis on

10 CB/OCTOBER 1968 \p,I lON Or Working

'CC together... C.A.B

(ENNE 0 CAAB

...for the good of the industry

The private radio and television broadcasters, in conjunction with all advertising media, are working together with the adver- tisers (ACA) and their agencies (ICA) through the Canadian Advertising Advisory Board (CAAB), to inform the public about the advantages and benefits they derive from advertising.

Representing the 342 private radio and television member - stations and one private TV network, the Canadian Association of Broadcasters is proud to have an opportunity to share in these efforts of the advertising industry and all its components.

Canadian private broadcasters heartily endorse the revised Code of Advertising Ethics and the multi -media campaign de- signed to inform consumers of the protection it affords them... the CAAB's nation-wide study of consumer attitudes...the further all -media contributed advertising campaign, based on the theme, "Advertising helps good things happen"...publication of the handbook Advertising Today dealing with social and economic aspects of advertising for high-school and university students in marketing and selling.

THE CANADIAN ASSOCIATION OF BROADCASTERS L' ASSOCIATION CANADIENNE DES RADIODIF FUSEURS covering "news as it happens," said with 'hard rock'; and one programs the the Country Music listener in the Bjerre. "We now. have a fleet of news 'corporation' format. With contemporary minds of advertisers. Years ago, one cruisers, equipped with two-way radio, Country, CFGM comes up the middle used to think of a Country listener as twin helicopters for morning and with the best of both musical worlds," a slow -talking individual dressed in evening traffic reports, our own said J. Dave Wright, general manager. overalls with mud and other matter on bureau at Queen's Park and City Hall, Someone not long ago suggested his shoes. But now," said Wright, our own man in Ottawa, and the added that "Country" music be renamed. "because of the influence 'Country' service of ABC and Mutual voice Some modified the Country and Western has on all musical forms, advertisers reports. designation with such descriptive realize that Country Music listeners "CHFI is on the move, and many hangers as "Sophisticated Country," make up the 'majority'...the working changes are coming," Bjerre added, as or "Urban Country," or simply "Mod- force who elect Prime Ministers, run he indicated important programming ern Country." But, modified or other- the factories, grow the food, transport moves in the intensified drive to take wise, it is still Country Music, he our goods, and in general, manipulate over the top spot in Toronto radio. said. the gears of this country every day." "The trend today, without ques- The "Contemporary Country" tion, is towards the current concept of format offers another "bonus"...the "Contemporary" Country Music Country Music. It is still as down to unduplicated audience. "Ratings show proves success for CFGM earth as it ever was; the lyrics just that listeners to CFGM listen for as plaintive. It may be up-tempo, and longer periods of time and when they CFGM RICHMOND HILL (TORONTO) is may employ a background of strong tune out, they leave their radio rather on the verge of increasing its power strings and voices. But it is unmis- than switch to another station," said to 50,000 watts, to widen its audience takably 'Country.' Wright. for Country Music, which is the base "All our competitors play our "Critics of radio often complain of CFGM's programming format. The kind of music at some time or another;" that even if a radio is on, people target date for moving up is January 1. he said, "but only CFGM plays it a// aren't really listening. Some of these "Of our Toronto competitors, three the time. critics will admit their comments are compete against each other with "With the change in Country only appropriate to the 'background 'middle of the road'; two battle it out Music came a change in the image of music' stations, which seem to be proliferating today. "But no one will ever contend that 'Contemporary Country Music' isn't really foreground radio. The g fatöl- listener's radio volume is up. He hears and remembers the words of the song, SO MUCH TO SEE... SO MUCH TO BE HEARD and, because he is an attentive listener he hears and reacts to the advertising messages. He is, in fact, an ideal listener." In the other areas of programming "basics," certain aspects have to be taken into consideration, not only on what appeals to our target audience but on a "programming against" factor, Wright said. "Country listeners like to be entertained while being informed, hence, our concentration on human interest, backgrounder, commentaries and editorials in our news service. "Our listeners want to participate, but the opportunities to do so with the majority of Toronto radio outlets are limited. Every day offers a creative challenge to develop new ways to allow our listeners to participate via telephone. We have to maintain a heavy schedule of major and throw- away contests. Opinion and "spot check" telephone features are pro- grammed on a 'per occasion' basis and our battery of telephone recorders are kept in constant use with features that are changed every day," he said. Radio Station CKFM is proud to be part of Toronto in- ... "At CFGM we are aware that forming and entertaining listeners night and day in FM we're broadcasting the most original, Stereo. An ideal climate in Canada's largest market for your the most exciting, and certainly the sales story. Inexpensive, too! most influential songs being heard in the world today...but more importantly, TUNE IN TORONTO cmGS 1MIv v2ea2 we are the only full-time representa- tives of the wonderful world of Represented by Standard Broadcast Sales in Toronto and Montreal 'Contemporary' Country Music in Southern Ontario."

12 CB/OCTOBER 1968 CJAY-TV Winnipeg reflecting the special happenings in each of the seven communities to the stresses public affairs cities themselves and to the metro- "CJAY-TV WINNIPEG, MAN., which politan community as a whole. CJAY has an enviable record of believes it has found the answer with BULLE,,. already contribution to its community through Civic Scene-another example of how completed a three affairs and public service attitude and action help local trecently public for Chuck Fearn, felt that the community stations serve their viewers better. day remote Mr. programming, President of FEARN FORD in St. a local - "It is imperative for a local was deserving of better Thomas. While some figures were station to stay in tune with the times regional news program than it was not made available to us we do getting from either local station," in the area of entertainment program- know they sold 33 1969 units said James S. Purvis, assistant ming as well," Purvis said. "Enter- while we were there. Add to this manager and program director. tainment programming should be the used cars sold plus the leads attitude resulted in the competitive but it must be saleable. developed and you see why Mr. "This (Fearn program season) The trend at this point sales wise Fearn is sold on _UV launch (in the '67-'68 Thomas, indicates a dominant need for women Ford, Talbot St. East, St. of CJAY's Big News program in the delivery. The program block 5:30-7:30 631-5080). supper hour. In addition to a fresh which heretofore was devoted primar- on -air style of news reporting the Big Did you know that when Herb ily to children's fare has been News provides the viewer with Alpert of the Tijuana Brass re -designed on CJAY to serve this expanded local news coverage in both takes a bath he leaves a green need. Even though children's program- areas of hard and feature news. To ring? is the most competitive bill of this is added Comment-a daily seg- ming fare for this block, it provided more President & General Man- ment dealing with reaction to the Me exclusive children's audience than ager Mr. John L. Moore writes and news, written and aired by a variety advertisers required. voices a daily Editorial. On of informed citizens selected from 20 the subject "CJAY's new structure is geared Friday, September throughout the community. was anti-semitism in our own to programming with, first, women's "The results have been gratifying community. We are proud to be appeal, and second, children's appeal . in this to say the least," he said. "The leading the community This represents a radical departure in fight. Prejudice of all kinds period prior to '67 for many years had formatting for CJAY but is another exists everywhere and Canadian been programmed strictly by enter- example of how one local station is Broadcasters can and should be vehicles; the Big News, a tainment attempting to 'read the need' to serve doing something about it! (Copies major affairs vehicle, in just public its customers better," said Purvis. of the Editorial on request.) one season has established itself by coming to within a few percentage ms's HI -LO Game is on the air points of the ratings established by CKMI-TV Quebec City right now and we are giving away cash entertainment fare. has unique line" hundreds of dollars in cold "Encouraged by the response of (we keep it in the refrigerator) to its viewers to this accelerated CKMI-TV QUEBEC CITY has a most lucky listeners in St. Thomas and This is just one in a activity in people programming," said unique type program, Contact, sched- London. continuing series of contests a new entry uled open-end Thursday nights, at Purvis, "CJAY has placed designed to attract listeners all 11:30 pm, said George Lovett, into its schedule for the '68-'69 over Southwestern Ontario. season. It is Today's World, a one program director. this hour, five day a week, mid -morning "We like to think that morning man Dan O'Connor of the show, a new form of public affairs, program has taken the place says a heavy drinker is an public service program for the promised provincial government's om- alcoholic who weighs over 200 Winnipeg area. budsman since the format utilizes the pounds! delay) telephone," he "lt features a host and hostess open -line (no If you see a man riding a giant conducting a television press confer- said. it' I l "So successful was the first beach ball down Yonge Street ence, with an informed representative be one of our Toronto Reps from (we're now in the third), our of a current story in the local news or season RADIO & TELEVISION SALES INC. French -language sister station, CFCM- of a national story with local impli- I told them to get on the ball and on cations. TV, has initiated the same format, stay on the ball! How about "Viewers are invited to partici- a different night. rolling them into your office to non -delay ? pate as interrogators by phoning in "Contact, although on a find out more about We a job for their questions to the guests. Station basis, surprisingly has not encouraged can and will do great that you pussycat! See you next month! people are pleased with the 'town the normal crank telephone calls remember that we're World we expected to receive," said Lovett. Meanwhile, talk' reaction to date to Today's and up we attempted to have coming down your street and are confident the rating reports "Originally block soon! three guests per your will validate a positive response by two and sometimes Best regards, the viewers. week, but found that in the second "Rounding out CJAY's regularly year where we started using telephone scheduled public affairs, public lines that one heavy and one light Audience - Sales Manager service, program fare the station guest kept interest higher. of our callers are presents a weekly roundup of activi- wise, 95 per cent Canadians." ties on the Civic Scene," he said, French-speaking -hosted by Lovett "with in-depth reports on two or three Contact is co announcer for of the key stories each week. and Norm Wright, chief responsible for LONDON ST. THOMAS "Metropolitan Winnipeg is made CKMI, who being - on the station, is con- up of 15 municipalities representing English news CANADA -RADIO & TELEVISION of current affairs and no less than seven incorporated cities. stantly aware SALES INC. loss to keep the pro- - This rather unique situation presented therefore at no U.S.A. WEED & COMPANY the station with a real challenge in gram moving. -- CB/OCTOBER 1968 13 Ski, community image "Aside from provincial and most successful, said Paul in the past couple of years, and federal politicians appearing to face program director. most local fund-raising ago CHLO' s campaigns now feel the questions of our viewers," he "Three or four years that CHLO is a said, "we have also had representa- programming could have been consid- "must." As a result, we go overboard for tives of school boards, minorities, and ered 'middle of the road.' In other public service, he said. even three members of the Vietcong. words we were a 'mixed bag,' and "Promotion plays a major part in Incidentally this program ended up played almost anything and everything our broadcasting formula also. We rely with a representative responsible for from Bach to the Beatles. Results were on it to increase our demographics and bringing the Vietcong over ordering slow, both rating wise and sales wise, create interest and excitement in our the producer to stop the show. so CHLO decided to instigate a broadcasting area. CHLO has given "Contact is scheduled at 11:30 contemporary music format already away two automobiles, two dish- every Thursday night and runs any- synonymous with radio stations across washers, a swimming pool, over 100 where until 12:30 or 1:30 in the morning. Canada and the U.S. radios, and amounts in excess of $500 'One rule to which we adhere is "We carefully surveyed our in cash in the past two years," Ski not discussing the program with the coverage area and came up with a said. guests before show time. Another is format which has increased both our that guests must be willing to discuss demographic picture and our billings," CJOB-FM Winnipeg he said. any question pertinent to their role of goes Country public office. "Our format was set up to comple- "all & Western" "Since we would obviously ment rather than limit the effective- CANADA'S ONLY C & W FM STATION, receive telephone calls from the ness of our air personality, yet it was CJOB-FM Winnipeg, actually began same group of people week after week, also necessary for the air personality separate programming with a classical the four numbers used on the show are to complement the format rather than music format in 1960. Within the next changed every two weeks," Lovett limit its effectiveness. five years, three more FM stations said. "The average radio station," he were licensed in the Winnipeg area "Overall audience reaction to said, "receives over 200 record and began programming on a similar Contact has been rewarding not only releases per week and, as well, has format to the one CJOB-FM had from the public service point of view roughly 1,000 flashback titles in their pioneered. but from the ratings as well." library. CHLO does not leave any of "We decided a change was the music preparation up to the necessary," said Peter Grant, CJOB- CHLO St. Thomas, Ont. haphazard selection of the man on the FM music director, "both to shake up "programs" its commercials air. Very few individuals are capable FM, which just wasn't developing the of programming a show from a play list way everyone thought it would, and CHLO ST. THOMAS, ONT. developed of hundreds of records, and the indeed was having a hard time paying a programming formula that has proven chances for personal error, bad its own way, and to give our listeners ANNOUNCEMENT balance, repeated records, and other some variety. JANUS FILM LIBRARY programming goofs are astronomical. "Because no station in the area "CHLO's music committee of was making a concentrated effort at three meets daily and discusses all programming Country Music, we new releases which we receive. decided that this would be ideal for Through comprehensive record reports us to follow. We discovered that from across the country, sales figures Country albums were big sellers in and store reports, CHLO compiles its the Winnipeg area, and that touring music playlist which varies in number live Country shows were always well depending on the number of good attended. We also noted that some of releases at any one time. the highest rated TV shows, both on "Too many commercials, or those CBC and CTV, were Country -oriented incorrectly balanced can harm a programs (Don Messer, Tommy Hunter, station's ratings and billings.Commer- Country Music Hall). cials need to be programmed, and "We knew that Country Music CHLO programs only 12 minutes per lovers were recognized to be a most hour. This pays off for both sponsor loyal audience so we decided to make and listener. The sponsor's commer- personality announcing a part of our cial is not buried, and the listener is own staff in this respect. This change Mr. Jerry H. Solway, General Manager, not bombarded with from (Mr. Martin Bockner, Assistant General commercial alone was a marked difference messages. Manager) Astral Films Limited, Mr. Sponsors and listeners the old FM image of strictly back- Saul Turell, President, and Mr. Wm. must agree with these basics since ground music with a minimum of talk," Becker Jr., Vice President, Janus many new clients have been added to he said. Films, New York, announced in Toronto our roster and monthly billing in- "We decided that if we were going recently the formation of Janus Film creases of 50 per cent have not been to play we should play Library (Canada) Limited, and the Country Music, uncommon," Ski said. appointment of Brian R. Linehan to the real Country Music and not pop artists position of General Manager. CHLO has also enhanced its singing the country styled songs. We Mr. Linehan assumes the new post after more than five years with Odeon Theatres Limited, in Adver- (Canada) SERVING AND SELLING lumber tising/Publicity, Public Relations, and the prosperous coal and most recently, Film Booking Department. men in the East Kootenay area of B.C. The new appointment became effective CRANBROOK "The only Voice of the Rockies" In Toronto September 21 with the Janus Offices and Montreal see Radio & Television Sales. located in the Astral Building, 224 In Vancouver it's Radio-TV Representatives. Davenport Road, Toronto 5, Ont.

14 CB/OCTOBER 1968 Lawman

77 Sunset Strip Tt Roaring 20's

Edu Wallace The Avengers M tery Hour

IÌá 31 Mister Roberts

F Troop Maverick

Warner Bros. -Seven Arts presents 16 one -hour series and 8 half-hour series...over 1450 hours of incomparable television programming. NO. OF RUNNING COLOR/ NO. OF RUNNING COLOR/ TIME B&W B&W TITLE EPISODES TITLE EPISODES TIME HAWAIIAN EYE 134 1 hour B&W THE ALASKANS 36 1 hour B&W LAWMAN 156 1/2 hour B&W THE AVENGERS 83 1 hour 57 Color B&W MARINE BOY 78 1/2 hour Color BOURBON STREET BEAT ... 39 1 hour MAVERICK 124 1 hour B&W BRONCO 68 1 hour B&W Color ROBERTS 30 1/2 hour Color THE BUGS BUNNY SHOW .. 78 1/2 hour 26 MISTER 26 1 hour B&W CHEYENNE 107 1 hour B&W NIGHT TRAIN B&W COLT .45 67 1/2 hour B&W NO TIME FOR SERGEANTS .. 34 1/2 hour THE DAKOTAS 19 1 hour B&W THE ROARING 20's 45 1 hour B&W THE EDGAR WALLACE ROOM FOR ONE MORE .... 26 1/2 hour B&W 39 1 hour B&W MYSTERY HOUR 205 1 hour B&W Color 77 SUNSET STRIP THE FBI 113 1 hour 69 1 hour B&W 31 Color SUGARFOOT F TROOP 65 1/2 hour B&W SURFSIDE 6 74 1 hour B&W THE GALLANT MEN 26 1 hour

1, Ontario EMpire 4.7193 11 .ldelaide Street West, Toronto Ski, community image in "Aside from provincial and most successful, said Paul the past couple of years, and most federal politicians appearing to face program director. local fund-raising ago campaigns now feel that the questions of our viewers," he "Three or four years CHLO's CHLO is a As a said, "we have also had representa- programming could have been consid- "must." result, we go overboard tives of school boards, minorities, and ered 'middle of the road.' In other for public service, he said. even three members of the Vietcong. words we were a 'mixed bag,' and "Promotion plays a major part in Incidentally this program ended up played almost anything and everything our broadcasting formula also. We rely with a representative responsible for from Bach to the Beatles. Results were on it to increase our demographics and bringing the Vietcong over ordering slow, both rating wise and sales wise, create interest and excitement in our the producer to stop the show. so CHLO decided to instigate a broadcasting area. CHLO has given "Contact is scheduled at 11:30 contemporary music format already away two automobiles, two dish- every Thursday night and runs any- synonymous with radio stations across washers, a swimming pool, over 100 where until 12:30 or 1:30 in the morning. Canada and the U.S. radios, and amounts in excess of $500 "'One rule to which we adhere is "We carefully surveyed our in cash in the past two years," Ski not discussing the program with the coverage area and came up with a said. guests before show time. Another is format which has increased both our that guests must be willing to discuss demographic picture and our billings." CJOB-FM Winnipeg any question pertinent to their role of he said. goes Country & public office. "Our format was set up to comple- "all Western" "Since we would obviously ment rather than limit the effective- CANADA'S ONLY C & W FM STATION, receive telephone calls from the ness of our air personality, yet it was CJOB-FM Winnipeg, actually began same group of people week after week, also necessary for the air personality separate programming with a classical the four numbers used on the show are to complement the format rather than music format in 1960. Within the next changed every two weeks," Lovett limit its effectiveness. five years, three more FM stations said. "The average radio station," he were licensed in the Winnipeg area "Overall audience reaction to said, "receives over 200 record and began programming on a similar Contact has been rewarding not only releases per week and, as well, has format to the one CJOB-FM had from the public service point of view roughly 1,000 flashback titles in their pioneered. but from the ratings as well." library. CHLO does not leave any of "We decided a change wat; the music preparation up to the necessary," said Peter Grant, CJOB- CHLO St. Thomas, Ont. haphazard selection of the man on the FM music director, "both to shake up "programs" its commercials air. Very few individuals are capable FM, which just wasn't developing the of programming a show from a play list way everyone thought it would, and CHLO ST. THOMAS, ONT. developed of hundreds of records, and the indeed was having a hard time paying a programming formula that has proven chances for personal error, bad its own way, and to give our listeners balance, repeated records, and other some variety. ANNOUNCEMENT programming goofs JANUS FILM LIBRARY are astronomical. "Because no station in the area "CHLO's music committee of was making a concentrated effort at three meets daily and discusses all programming Country Music, we new releases which we receive. decided that this would be ideal fo- Through comprehensive record reports us to follow. We discovered that from across the country, sales figures Country albums were big sellers in and store reports, CHLO compiles its the Winnipeg area, and that touring music playlist which varies in number live Country shows were always well depending on the number of good attended. We also noted that some of; releases at any one time. the highest rated TV shows, both on "Too many commercials, or those CBC and CTV, were Country -oriented incorrectly balanced can harm a programs (Don Messer, Tommy Hunter, station's ratings and billings. Commer- Country Music Hall). cials need to be programmed, and "We knew that Country Music CHLO programs only 12 minutes per lovers were recognized to be a most hour. This pays off for both sponsor loyal audience so we decided to make and listener. The sponsor's commer- personality announcing a part of our cial is not buried, and the listener is own staff in this respect. This change Mr. Jerry H. Solway, General Manager, not bombarded with from Martin Bockner, Assistant commercial alone was a marked difference (Mr. General messages. Manager) Astral Films Limited, Mr. Sponsors and listeners the old FM image of strictly back- Saul Turell, President, and Mr. Wm. must agree with these basics since ground music with a minimum of talk," Becker Jr., Vice President, Janus many new clients have been added to he said. Films, New York, announced in Toronto our roster and monthly billing in- "We decided that if we were going recently the formation of Janus Film creases of 50 per cent have not been to play we should play Library (Canada) Limited, and the Country Music, uncommon," Ski said. pop artists appointment of Brian R. Linehan to the real Country Music and not position of General Manager. CHLO has also enhanced its singing the country styled songs. We Mr. Linehan assumes the new post after more than five years with Odeon Theatres Limited, in Adver- (Canada) SERVING AND SELLING lumber tising/Publicity, Public Relations, and the prosperous coal and most recently, Film Booking Department. men in the East Kootenay area of B.C. CRANBROOK The new appointment became effective "The only Voice of the Rockies" In September 21 with the Janus Offices Toronto and Montreal see Radio & Television Sales. located in the Astral Building, 224 In Vancouver it's Radio-TV Representatives. Davenport Road, Toronto 5, Ont.

14 CB/OCTOBER 1968 Lawman

77 Sunset Strip Th Roaring 20's

,., Wallace Edg The Avengers IIAVery Hour

Mister Roberts

F Troop Maverick

8 half-hour Warner Bros. -Seven Arts presents 16 one -hour series and series...over 1450 hours of incomparable television programming. NO. OF RUNNING COLOR/ NO. OF RUNNING COLOR/ TIME B&W B&W TITLE EPISODES TITLE EPISODES TIME B&W HAWAIIAN EYE 134 1 hour B&W THE 36 1 hour ALASKANS B&W 57 Color LAWMAN 156 1/2 hour THE AVENGERS 83 1 hour B&W MARINE BOY 78 1/2 hour Color BOURBON STREET BEAT ... 39 1 hour MAVERICK 124 1 hour B&W BRONCO 68 1 hour B&W Color ROBERTS 30 1/2 hour Color THE BUGS BUNNY SHOW .. 78 1/2 hour 26 MISTER 1 hour B&W CHEYENNE 107 1 hour B&W NIGHT TRAIN 26 B&W COLT .45 67 1/2 hour B&W NO TIME FOR SERGEANTS .. 34 1/2 hour THE DAKOTAS 19 1 hour B&W THE ROARING 20's 45 1 hour B&W THE EDGAR WALLACE ROOM FOR ONE MORE .... 26 1/2 hour B&W 1 hour B&W MYSTERY HOUR 39 205 1 hour B&W Color 77 SUNSET STRIP THE FBI 113 1 hour SUGARFOOT 69 1 hour B&W FTROOP 65 1/2 hour 31 Color 1 B&W B&W SURFSIDE 6 74 hour THE GALLANT MEN 26 1 hour IletelMemerrirl7rMTABLA 3 \ 11.

Toronto 1, Ontario EMpire 4-7193 11 D delaide Street West, started programming a hit parade show department stores and record dealers. Insley pointed out that CFRB every Saturday afternoon. Our music We do remote broadcasts to promote promotes itself as "Ontario's Family during the rest of the week was made our announcers and music, and we station", and throughout its 41 years up of a base of solid familiar C&W assist in bringing in live Country has conveyed this"family" image to its standards augmented by hit parade. shows. one million listeners (CB, Feb.28, '67/. After a while we discovered that a 50 "Yes, we had listener opposition 'RB has developed an attitude per cent mixture of each gave us a when we first changed," he said, "but about people: whether broadcasters or very enjoyable sound. We have our this soon eased off and we found a listeners, people respond best when own distinctive station breaks, with a dramatic increase in mail and phone regarded as individuals, and 'RB's Country flavor, recorded professionally calls from those people who liked our personalities have become widely in Memphis, Tennessee," Grant said. new sound. Since changing our format, known as a result of this interest. "We have recently inaugurated FM set penetration in the Winnipeg a "People like Gordon Sinclair, program that features local bands so area has shown a 23 per cent increase Wally Crouter, Bob Hesketh, Jack that we may get across to the listeners between 1965 and 1967. We like to Dennett, Bill Deegan, Bill McVean and that Canadian talent is every bit as think that we had a major part in that Betty Kennedy," he said. "Each has good as that which increase. comes from the their own particular following." U.S.A. "We are now looking into compu- Far from "Our format is much the same as terizing our operation," Grant said, the usual expectation of youth that of any good middle of the road AM "for a variety of reasons. One is so behind the microphone, CFRB station with the exception of commer- that we may free some very talented stresses maturity in its announce cial content which has stricter staff members to do other creative staff. "Sinc" has been giving his controls put on it by the Government. things in our station. We will also be daily "testy-monials" of his own views of the news We carry news on the hour and half able to attain a consistency of sound since 1944. Dennett has been hour. This is simulcast from our AM on the air, while at the same time, with 'RB since 1949, and the others sister station. We also share the same retaining our personality sound. We are equally aged with experience. continuity, sports, promotion and hope to be on the air with our new sales departments, he said. equipment by the end of October." CFRB stresses "easy listening" Since changing to Country format, and adheres to the MOR format for its music, leaving Grant said CJOB-FM's sales have the other stations to CFRB Toronto diversify. shown a great increase. sales- Talk shows have men seem to have an easier time promotes "family" image never been seriously considered by 'RB, he selling Country Music as opposed to THE INTIMACY OF RADIO and its said, as there are two or three in Toronto selling classical music, as it seems ability to win friends and influence already. "We have Gord Sinclair, who that most people will accept the fact people is emphasized by CFRB Toronto, is about as controversial as you can that Country Music has captured a which not only dominates the market get, and Dialogue, with Pierre Berton broad base of listeners while classical with a staff of 130 but, according to and Charles Templeton,a daily feature, music still appeals to a limited BBM, reaches the largest audience of brings many calls of "constructive segment of the public. We now have a any radio station in Canada. criticism." great many national accounts on the This top -rated station gives high Insley said air and if mail draw is any indication, priority to promoting its top person- "the program depart- ment should have pre-eminence then Country Music has proven that it alities, who are given almost complete in all decisions relating to programming, and can sell a product. freedom on the air, said program not "When we changed formats," director Donald Insley. This freedom be dictated to by the sales department." Grant said, "we promoted our new of expression has developed what Operating in 23,000 sound with newspaper, billboards, could best be termed "family ties" square feet of floor space, television, and our own AM station. between each air personality and his with eleven studios, the staff of 130 is the largest in Since then we have gone into a hit audience, a rare situation in a major parade chart distributed at major metropolitan market. Canada for a radio station operation. we hear you're moving imam e "one TELEVISION

CONGRATULATIONS! PAUL MULVIHILL & CO.

16 CB/OCTOBER 1968 ICA Convention Agency heads call for greater interchange between management, creative people, and clients

Soren president Professional izing our people THE 1968 CONVENTION of the Insti- Goodis, Goldberg, Jerry tute of Canadian Advertising began and chief executive officer, Dennis Jotcham, vice-president of more for most with a luncheon address by Goodis, led off with a call for Foster Advertising Ltd., Montreal, for Professor Marshall McLuhan, followed people with "passionate concern" supported Goodis and recommended the by Chester Posey, vice-chairman of the product, the people involved, setting up a single venue for creative the board of McCann-Erickson Inc., consumer, the client, and the adver- people, and those in media, production New York, speaking on Management of tising industry itself. and marketing areas. Creativity. "We must concern ourselves more "The key area is in improving "The management of creativity... with the products' looks, effective- and professionalizing our people," is one of the most critical problems ness, message and integrity...Our said Jotcham facing the advertising community creative resources must be encour- "Agency people are all part of a today," he said. aged, helped, prodded, pulled, pushed, team, and we must find a way to Posey said the most important but above all, recognized...lf we're improve ourselves by injecting an only thing for creative people to understand getting to the consumer, it's ethical method of operation which will to talk to was that they are in a business, not a because we take the trouble improve results. We must develop a so culture, but even within this commer- consumers, to learn their language pride in total organization by becom- in it...Listen to cial and material world they can be we can speak to them ing more professional, having more for proud of their art. the client, and our chances pride in the products, and more pride To draw the best out of writers absorbing and transmitting his enthu- in our association with clients." be much and artists, Posey made four recom- siasm to the consumer will Jotcham raised enthusiastic concert, mendations to help produce a con- better...We need passionate response when he told the audience ducive climate. about our industry. Advertising prac- to "stop knocking our profession First, "recognize the unique titioners should be proud of their publicly...we're only knocking our- and nature and contribution of the creative calling, rather than defensive selves when we knock each other. We animal. ashamed. There is altogether too much don't communicate with each other." "We need an attitude that recog- wrong with this business." Edward J. Prévost, vice-president nizes the all-important role of ideas Goodis then went on to decry the Brown & Co. Ltd., and their authors. If you don't have "damned incompetents" ...the cheap- of Cockfield, that advertising this attitude or if you cannot reflect skates and wasters on both the agency Montreal, prophesied future would depend almost it or cultivate it, then you will never and client sides. of the agencies on a systemed approach to have a hot creative shop." He further denounced entirely and a substantially differ- Second, "consider that the most who made speculative presentations marketing, time and profile with a management - important role of research is to inform using their present clients' ent agency peo- marketing concept. rather than to measure. Information money..."particularly since...the the big establish- Planning and evaluation will be about problems, products, consumers ple most guilty are who helped draw up this much more involved and the creative and attitudes serves to sharpen the ment shops Standards of Practice." climate will need management people edge of the imagination. Creative industry's to Article 12 enlightened in human relations to people have got to know what to be Good is was referring he said: "...and guide it. creative about before they put pencil of the Standards, when include trend is toward the larger to paper. such presentation should not "The propo- Prévost, "and that "Informed authorship is the only advertising or merchandising corporation," said prepared an agency corporation certain route to persuasion in adver- sals which have been means toward tising." specifically and speculatively for the which will be much more respectable Third, "encourage the experi- purpose of such presentation." and professional." aimed at mental...There have been, and will His second barb was for the ethics of Andrew Kershaw followed with a talk continue to be, many innovations in similar disregard of personnel six proposals for the general the art and science of communication, advertising in the case offering betterment of the advertising industry. and only those agencies that can raiding. can only assume The chairman of the board and manage such breakthroughs on behalf Said Goodis: "I who have to bribe managing director of Ogilvy & Mather of their own clients will rise to the that other agencies work for them are Ltd., wanted agencies to top of the competitive ladder." people to come and (Canada) to Fourth, "seek and attract gradually going to bleed themselves "harness the power of advertising a voice in responsive clients...the imaginative to death." social objectives...demand under fire of their industry...press author needs an equally imaginative Plagiarism also came the control new agen- sponsor." from Good is who gave several exam- for official recognition of ples of blatant and subtle lifting of cies through the Institute of Canadian What can we do existing slogans of other products. Advertising...urge graduate courses in to improve your product? Goodis finalized his speech with advertising through the Universities... a call for an end to the industry's provide greater salaries for the Four members of the following day's "exchanges of ignorance" at the many creative function...make peace be- Discussathon panel were each granted conventions and like meetings where tween the creative and marketing initial time to make statements on "we spend our time collectively elements...establish codes of conduct this subject. squatting and contemplating ourselves:' for agency relations.

CB/OCTOBER 1968 17 Canadian Radio -Television Commission

Alternative service dominates

CRTC's Moncton hearings

CANADA'S THIRD TV NETWORK was former part-time member of the old He said "the NTV plan permits proposed by NTV Communications BBG, said complaints from single - the local station operator to extend Corp. Ltd. to span the country with station operators about the advent of its service without capital cost, and programs in both English and French, competition through alternate service without harming its position in the at the CRTC's public hearings in had made it sound at times "like a local market area." Moncton, N.B. last month. The proposal welfare hearing." was made as a means of fulfilling the A. A. (Al) Bruner, president of needs of the people and, at the same NTV Communications Corp. Ltd. of CBC unfazed by proposal time, providing alternate TV service Toronto, grouping Niagara Television Spokesmen for the publicly -owned CBC to Canada's smaller cities. Ltd. (CHCH-TV) of Hamilton, and and privately -owned CTV networks The Commission had asked for Quebec Telemedia Inc., a Power Corp. largely ignored the NTV proposal, views on presenting a second TV subsidiary owning controlling interest noting only that no details were given service in areas now limited to one in RTS Sherbrooke Inc. (CHLT-TV), about the programming the new net- Canadian station. The multiplicity of said Canada can no longer think in work would offer. responses from various groups and terms of just two TV networks. In line Bruner countered their remarks individual stations literally "turned with the government's announced with the statement that " i f the CRTC the hearing into a shambles" as one intention to get a Canadian satellite saw merit in the proposal, his com- interested spectator termed it, and system operative, he said the time is pany would provide this detail to the William Woodfine, Antigonish, N.S., a ripe for a third network. Commission in confidence." His proposal, the third in as many R. C. (Ron) Fraser, CBC vice- ANNOUNCEMENT years since the late Ken Soble, president, founder and head of Niagara Televi- corporate affairs, said CFCF RADIO Canadian is sion Ltd. made the initial attempt, every entitled to full CBC He added noted that the NTV plan, if approved, service. that service pro- vided by private interests was "could be fully operational by next desir- able, but not an entitlement. fall." It would provide service to as many people as the CBC now reaches. Privately -owned stations affiliated Bruner said the coast -to -coast with the CBC, he said, "simply cannot distribution system offering not less handle" more network programs than than 40 hours per week of new national they now carry. The CBC wanted to French and English programs would increase its programming in the area bring some new program concepts into of provincial and regional affairs, and being. It would have anchor outlets these programs would not reach the for French and English programming in public unless the corporation had its Montreal and Toronto respectively, own outlets available to air them. "would extend present service in both The country had an obligation multiple and single station areas, and also to those privately -owned stations would provide capacity to distribute affiliated with the CBC which had a substantial amount of ETV (up to 35 brought first TV service to small hours per week) and an increased cities and their surrounding area, he volume of CBC programming." said. Many of these stations turned Three of the new channels under only a narrow profit. They should not Walter Machny the NTV plan would be UHF, he said. simply be allowed to be torpedoed Most of the new transmitters would be financially by the advent of an D.W.G. Martz, Vice.President, Broad- operated by the licensees of the alternate service. casting Division, Canadian Marconi existing transmitters in the province, Company, announces the appointment which he termed "Combined Services of Walter Machny as General Manager, CTV must have the muscle CFCF Radio, Montreal. Mr. Machny Distributors," operating under con- brings many years experience to his tract, who would "also have the right, Gordon F. Keeble, chairman of the new position, including an eleven under CRTC license, to provide board, CTV Television Network, said year association with CFCF Radio and additional local television program- the CTV must keep financial consid- Television, most recently as Sales ming over the new channels, including erations to the fore in considering any Manager, CFCF-TV. substantial distribution of ETV as expansion. Without support of the available." advertisers, he said, CTV would

18 CB/OCTOBER 1968 systems across the province, present- founder. support any other form of alternate ed some similar arguments. Expansion had to be accomplished service. The company submitted applica- with care, and with due regard for too No broadcaster has ever argued for systems inHalifax-Dartmouth, of the viewing that CAN systems hurt a regular tions much fragmentation and New Glasgow- he station's revenue, he said, because Kentville-Wolfville audience which annoys advertisers, its proposal. the CAN operator did not sell adver- Pictou as a start on said. space tising time on his system. Some Some of the available channel Keeble said the CTV had to "have of , cable could also be used for distribution the muscle in the rich markets of broadcasters maintain that available educational TV throughout the prov- Ontario before it could contemplate systems fragment their where ince, said MTT's company secretary, expansion in more marginal areas. It audience, but in most cases had A. James Unsworth. wanted to establish stations in cable has come on the scene, "it southwestern Ontario and the Sudbury - about the same effect for the regular in a hurri- North Bay and Kingston -Peterborough broadcaster as a sneeze Monopoly angle queried areas. cane." William Woodfine, who served on the He said the only way the network Maritime Telegraph & Telephone now -defunct BBG, appeared on behalf could provide alternate service eco- Co. Ltd., operating Nova Scotia's of 700 Antigonish, N.S. petitioners to nomically in expansion outside the telephone system, which had set up a ask the CRTC to look into the "mo- big cities would be mainly through subsidiary called Cablevision Serv- nopoly" single station areas. use of rebroadcasting stations, fed ices Ltd. and proposed to go full tilt own CATV He said Antigonish is served by from a mother station in the nearest into establishment of its large city. One fact that had to be faced, Keeble said, is that "there are some areas of this country that cannot afford an alternate TV service." Keeble said local service pro- vided by first stations should not be a sacred cow. The benefits of a new they're national network service should be weighed against those of local serv- ice. Part of the cost of bringing second service to these areas might be a temporary diminution in local good... service. He suggested the CBC might subsidize some of its privately -owned affiliates to make them more able to withstand the competition for audience that would come with the establish- ment of second stations. It could do this by paying the station to carry some network fare, he said.

Alternate service by CATV Cable television system operators asked the CRTC to give them full scope to spread their systems across the country, to bring a choice of viewing to Canadians now limited to one television channel. W. Z. Estey of Montreal, counsel for the National Community Antenna Television Association of Canada, urged the Commission to turn a deaf ear to pleas of established stations that they could not withstand the competition that would come with alternate service. Aleck He said there was no reason why ... "Messer and Hunter play my kind of music," says a TV station should get any special Morrish, Eagle, Ontario. Aleck and his wife play old-time music protection from this kind of compe- in Eagle, West Lorne and area, and operate a general store as tition. Stations using the protection well. "We're very happy with Channel 10-they have programs argument shouldn't have a license if they have "that cloistered outlook." for everybody." Estey said there was no obliga- CFPL-TV serves Western Ontario - completely. tion on the CRTC or anyone else to protect a TV operator from going bankrupt if he was unable to withstand CFPLTV competition. LONDON He said cable systems can bring viewing choice to areas of the country CANADA that will be too small for years to CB/OCTOBER 1968 19 a rebroadcasting TV station of CJCB- go to a strong and independent radio not be "ruled from the grave of the TV Sydney, and residents are given broadcaster in the area...presumably BBG:' It was time to adopt a policy that inadequate news coverage, bad CKSL. would allow an end to the "regional announcing and poor signal quality. Murray Brown, vice-president, disparity" which has limited so many He did not think CJCB-TV is the kind CFPL-TV London, said the parallel Canadians to a single channel. of marginal financial operation that development of one outlet carrying The CBC should buy up affiliates could not survive some competition. CBC national service and one carrying wherever possible, he said. The Woodfine said it is not the duty the private network in each area is financial status of affiliate stations of the CRTC to act as a guarantor of still the best long-term policy for should be assured, through CBC adequate income for existing stations Canada. subsidy if necessary. and perhaps it was time for the He said London had grown big Where alternate CTV service Commission to allow the pressure of enough to support three services, and could be brought in, this should be the marketplace to force some adjust- this could come about when the CBC encouraged and the CRTC should ments. "As a listener," he said, "I established its own station in the remember that "local programming is think we are entitled to a little more area, releasing CFPL-TV to operate as not necessarily good because it is competition." as an independent. CTV service was local." All Canadians should have a He said both the Sydney station available through a CTV affiliate in choice of viewing, even if this took and the Antigonish weekly newspaper, nearby Kitchener. more public funds, he said. The Casket, apparently have a "tacit Brown said CATV systems have R. S. Engle, Toronto barrister, agreement" not to give news reports mushroomed across southwestern presented a brief on behalf of 14 on some events worth reporting. The Ontario and regular broadcasters will private stations, CBC affiliates, attitude was, he said, that "nobody have to learn to live with them. Cable located in smaller centres. The same rocks the boat." systems in London reached 70 per cent stations, a year ago, had proposed John Funston, general manager, of the available TV households and that they be allowed to set up second CKSL London, Ont. also raised the definitely fragmented the audience in transmitters in their areas to provide monopoly angle. He said the only TV the area, he said, but CFPL-TV had not any second service, claiming they station in London is operated by the suffered financially because of cable could not stand up to competition in newspaper, which also has AM and FM operations. their small market areas. stations. He said these stations should not Suggests Funston said the policies adopted subsidization have to carry the cost of adding by the CRTC to cover television CJCH-TV Halifax, a CTV affiliate, alternative service before there is expansion should be flexible enough told the hearing that Canadians in revenue enough for two stations. to take such situations into account one -station areas are tired of waiting Engle said these stations were and avoid encouraging "monopolistic for alternate service. providing a local service that neither growth." When a new station was John Nicholson, station lawyer, a fully -owned CBC station nor a CTV allowed in London, the license should said the broadcasting system should (continued on page 30)

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Commission's first decisions block CFRB's plans, bar CKVR-TV from Toronto. CJLS Yarmouth denied license renewal for poor programming

TWO IMPORTANT DECISIONS were The Commission's totally unex- the development of Canadian service, handed down by the Canadian Radio - pected move in re -allocating Channel and by changing, we would free Television Commission, as a result of 6 for Channel 5 in Toronto favored the London and Kingston -Belleville." their first public hearing at Moncton, CBC, in its operation of CBLT, the The changeover will not take N.B. One involved the allocation of network's flagship station, which will place until the CBC moves its broad- VHF channels in Southern Ontario move to the new dial spot, and obtain cast antenna in downtown Toronto, which is believed to have effectively Channel 6 for its use in the London, which it apparently intends to do, due blocked any attempt to open a third Ont. area, also making Channel 6 to its present poor reception in many Toronto channel. The other paved the available in the Kingston -Belleville sections of the city caused by the way for the Commission's announced area "for a new TV station with mushrooming growth of high-rise intention to police the air waves by expanded coverage." apartments. Two sites are under terminating a station's license for Thwarting any further attempt by consideration, one in suburban Don failure to live up to expected pro- CKVR-TV Barrie, Ont. to move into the Mills north-east of the city's core, gramming standards. more -lucrative Toronto market, the and the other in a projected waterfront Commission also decided that Channel development. A decision is expected ANNOUNCEMENT 3 would "continue to be used in its before the year's end. present location in order to maintain local service in the Barrie area." Gets license revoked Further applications for television for suppression of news stations in Southern Ontario must conform to these allocations, the In an unprecedented action by broad- CRTC ruled, stating that the moves casting's regulatory body, the CRTC were made "to ensure the most cracked down on a station for sup- effective use of these channels in the pression of news, and served notice public interest." on the Gateway Broadcasting Co. Ltd., The announcement appears to owning and operating CJLS Yarmouth, have blocked any plans by CFRB N.S. that its license would not be Toronto, owned by Standard Broadcast- renewed beyond the expiry date of ing Corp. Ltd., to make further March 31, 1969. attempts to bid for Channel 13 as a Donald L. Smith, station president, third channel for Toronto. CFRB had told the CRTC that he had in the past already made a deal with CKCO-TV and would continue in the future to Kitchener -Waterloo, and WOKR-TV suppress certain news items, "and we Rochester, N.Y., both using Channel don't intend to change the policy." 13, to take over that channel for The station operated by Smith, themselves, with CKCO-TV moving to and staffed by his mother, his brother, Channel 6 when the CBC's CBLT and four others, produced a total local Ralph L. Errington moved to 5. news output of five minutes daily. In forestalling Barrie's projected "It's the best we've been able to do," Arthur L. Cole, News Director, the Standard Radio News System, an- move, the CRTC reversed a decision he said. The CBC-affiliate also carries nounces the appointment of Ralph L. by the former BBG, which about a year national news reports from the net- Errington as Ottawa Bureau Chief. ago had approved CKVR-TV's bid to work. Standard Radio News Parliamentary move its transmitter south to Palgrave, CJLS had started to cover the Correspondent in Ottawa for the past about 25 miles north of metropolitan activities of the Yarmouth Municipal year, Mr. Errington had previously Toronto. been City Hall Correspondent for Council, but dropped this when CFRB in Toronto. Before joining So far, the CRTC has not received council members said they did not CFRB in 1963, he served with a num- any applications for a station in the want broadcast coverage. ber of other radio stations throughout Kingston area, which is in Ontario. now served by Smith told the Commission that CKWS-TV, a CBC affiliate, using part this had been because there were Standard Radio News serves CFRB Channel 11. and CKFM in Toronto, often some argumentative sessions. CJAD and The CJFM in Montreal, and 17 other lead- CBC move to change channels Chairman Pierre Juneau asked Smith in Toronto ing radio stations across Canada. was instigated about two how he reconciled this action with the years ago, Mr. Errington's appointment is effec- because, said Ron C. role of a broadcasting station as an tive September 1, 1968. Fraser, vice-president, corporate information medium for the public. affairs, "we were concerned about "Well, most of the town council 22 CB/OCTOBER 1968 Smith members are sponsors," said, ago. Its annual income, he said, was CCBA ready for "and as businessmen they purchased less than some stations earned in a advertising time on CJLS." month. Other instances of news suppres- He said his family had recently Montreal convention sion were reviewed and Juneau asked reached agreement to give him a THE PROGRAM for the for his concept of how a station position of majority and consequent HIGHLIGHTING Smith Canada Broadcasters' Asso- news. Smith said CJLS does not control of the station. With such Central treats ciation convention, at the Château broadcast anything that is not official control, he said, he hoped to get the Champlain in Montreal, October 20-22, "we try to .do anything our station operation in proper order. and will be the Keynote Dinner, Sunday listeners request.'' CJLS, said Smith, carried one evening. Asked whether he favored censor- hour and 20 minutes of live program- The convention opens Sunday, or suppression of news, Smith ming out of'its total of 118 hours and ship October 20, with registration from said "no," but the station had 45 minutes per week. 10:30 am to 5:00 pro. At 6:15, a with the requests of indi- The CRTC ordered that the license complied reception will precede the Keynote to suppress certain informa- was not to be renewed beyond its viduals Dinner, arranged by the Broadcast don't intend to change expiry date of March 31, 1969, and tion, and "we Society as their October until expiry, the Commission "will Executives the policy." meeti ng, CRTC counsel, M. M. Goldberg, require the licensee to achieve certain On Monday, the traditional Carling a Commission member had been minimum standards in the programs it said Breakfast will get things underway at Yarmouth recently when a traffic produces locally, particularly in the in 7:30 am, followed by a management occurred on a Friday night. area of news and public affairs." fatality seminar, conducted by Dale D. broadcasts on CJLS through the A Toronto Globe & Mail front News McConkey, head of his own manage- weekend never mentioned the page story reported a Commission entire ment consulting firm. accident, but on Monday the station spokesman as saying that as far as The afternoon session, beginning carried a paid announcement about could be determined it was the first at 2:15, will feature an open meeting funeral arrangements for the victim. time that the CRTC or its predecessor, a report and discussion on new Smith said in this case, the the BBG, had refused to renew a radio with trends in advertising, automation and station's news reporter (his brother, or television license. broadcasting. Speakers include Peter who also functions as assistant The Globe & Mail story said a Hunter, president, McConnell-Eastman station manager and advertising member of the Commission made it Ltd.; Ray Peters, CAB president; and salesman) just did not get the item to clear that the Yarmouth station was Gerry Bassett of Schaefer Electronics. the station. not an isolated case. He said the At 3:45 president Ray Peters will Smith said the family -owned Commission is currently studying 29 present the CAB Report to delegates station was a "sub -marginally mar- other license renewal applications and will reject only. ginal" operation, and was earning from the Maritimes (continued on page 38) $10,000 less now than it was 20 years some of them. Local in concept local in GET coverage...local in news... MORE ACTION in service...retailer support. Radio stations that can AT THE help you get more action POINT OF SALE at the point of sale.

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CB/OCTOBER 1968 23 C FTM - TV MONTREA L Horaire Programme Schedule

DIMANCHE LUNDI MARDI MERCREDI JEUDI VENDREDI SAMEDI Sunday Monday Tuesday Wednesday Thursday Friday Saturday 7:30 7.30 LES P'TITS BONSHOMMES (Cartoons) 7:45 7:45

8:00 MÉTRO -MATIN 8:00 (Breakfast Show) LES P'TITS 8:45 BONSHOMMES 8:45 36-24-36 (Children's (Physical Fitness) Programme) 9:00 9:00 LE CAPITAINE TOAST CAFÉ ET BONHOMME (Breakfast Show) (Children's Prog) 10:00 10.00

VOIE DE FEMMES (Women's Programme) 10:30 10:30 LE GROS BILL SOINS DE BEAUTÉ (Children's POUR L'AMOUR DU (Beauty Hints) Programme) 10:45 CHRIST 10:45 (Religious ÉCOLE DU ÉCOLE DU ÉCOLE DU LA DANS Programme) SANTÉ BONHEUR BONHEUR BONHEUR VOTRE ASSIETTE (Humourous Sketches) (Humourous Sketches' (Humourous Sketches) (Cooking) 11:00 11:00 VOIE DE FEMMES REGARDS SUR LE (Women's Programme) 11:30 BON WEEKEND MONDE (Magazine) 11:30 (Documentary) ÉTERNEL AMOUR (Serialized Love Stories) 12.00 12:00 LES RÉCITS DU CAPITAINE (Children's Programme) 12:10 12:10 LES MANCHETTES (News Headlines) 12:15 12:15 BON DIMANCHE CINÉ -ROMAN (Magazine) (Serialized Feature Films) 12:30 12:30

CINÉ SAMEDI (Movie)

1:30 CINÉMA 1:30 (Movie)

CINÉ DIMANCHE (Movie) 2:00 2:00 3:00 .- 3.00 CINÉMA (Movie) M. BRICOLE (Handyman) TÉLÉ -OUILLES 3:30 (Bowling) 3.30 MADAME S'AMUSE (Women's Game Shows) 4.00 SUR LE MATELAS 4:00 LA CABANE À MIDAS (Wrestling) (Children's SUR LA SELLETTE Programme) 4:30 (Hot Seat) 4:30 ESCADRILLE ZORRO L'ARAIGNÉE SUPER BOLIDE RAMPE SPORTIVE RIN TIN TIN SOUS-MARINE (Spiderman) (Speed Racer) (Sports) 5:00 (Stingray) 5:00 C'EST ARRIVÉ CETTE C'EST VOTRE AFFAIRE SEMAINE (Education) (Weekly News 5:30 LE 5 à 6 Review) (Supper Show) -- 5:30

PETER GUNN TERRE DES JEUNES (Youth Programme) 6-00 6:00 Paul L'Anglais Inc. PLEINE COULEUR Montréal - Toronto - New York ALL COLOUR

SAMEDI DIMANCHE LUNDI MARDI MERCREDI JEUDI VENDREDI Saturday Sunday Monday Tuesday Wednesday Thursday Friday 6:00 6:00 TERRE DES JEUNES POPULAIRE BONI- (Youth Programme) TÉLE-METRO DES JARDINS 6:30 6 3 (Interviews, Skits) DES MUSIC-HALL CAPITAINE SCARLET JEUNES (Variety) 7:00 7:00

DERNIÈRE HEURE (News) 7:15 7:15 LE JEUNESSE RIDEAU TÉLÉ-MÉTRO D'AUJOURD'HUI ( Interviews, Skits) (Teenage Show) S'OUVRE 7:30 7:30 (Variety)

LES CHAMPIONS 8:00 8:00 (The Champions) CINEMA KRAFT LE VIRGINIEN íMovir-' (The Virginian) EN PREMIÈRE (Movie) 8:30 8:30 L'HOMME DE FER LES GRANDES (Ironside) PRODUCTIONS CRÉ BASILE (Movie) (Comedy) 9:00 9:00

VRAI DE VRAI LES GRANDS 9:15 9:15 L'ÂME DES POÈTES LES TROIS CLOCHES (Quiz) L'ÉCOLE DU SPECTACLES (Top This Story) (Musical) BONHEUR (Movie) BONANZA (Humourous Sketches) 9:30 9:30 BRIGADE COUP DE FILET ELLE ET LUI CRIMINELLE (Dragnet) (Game Show) LE BARON (20 occ.) (Felony Squad) 10:00 10:00 RÉAL GIGUÈRE LE SAINT FORMI... CLAUDE ILLIMITE SECRET BIEN GARDÉ DIX Â DIX FORMIDABLE BLANCHARD (Variety Show) (Quiz) (Quiz) (Variety) (Variety) 10:30 10:30 TOUTE LA VILLE TOUTE LA VILLE NOUS DEUX DEUX PIANOS PIANO BAR EN PARLE EN PARLE (Musical) (Talk of the Town) (Musical) (Musical) (Talk of the Town) 10:45 1045 DERNIÈRE HEURE (News) 11:00 11:00 LA RONDE DES SPORTS (Sports News) 11:15 11:15

FRANC PARLER (Frankly Speaking) CINÉMA 12:15 12:15 (Movie)

12:45 12:45 CINÉMA (Movie) DERNIÈRE ÉDITION (News) 12:50 12:50 1:45 1:45 DERNIÈRE EDITION (News) 1:50 1:50 finance

Southern THE MARKET PRICES of communication in Toronto, acquired the Toronto companies shares over the month of background music operation of Stand- September were generally stronger, ard Broadcasting. At the same time, reflecting the firmer trend of Canadian Standard announced the acquisition of Saskatchewan's equity markets. The shares of Famous the Muzak business and franchise for Players were particularly active during Montreal, the Province of Quebec and the month and reached a new high of the Maritime Provinces from Rediffusion $66 before settling back to around $64 Incorporated of Montreal. Standard only near month -end. The company has been Broadcasting has been operating the negotiating for some time with certain Background Music Service of CJAD in of its partners and other participants Montreal for the past five years and in its varied television, radio and that of CFRB in Toronto. Captive CATV properties, with the objective The shares of Standard Broad- of combining their total interests in a casting closed the $121/2 new communications vehicle. The month at and were trading around $11 company has confirmed that such 5/8 when the Television negotiations have met with favorable CRTC released its decision regarding the re response and it has filed proposals -allocation of Channels 5 and 6 with the CRTC concerning the proposed in Southern Ontario. This switch structure of the Communications virtually rules out Standard's applica- Market Company. tion for a VHF television station on The Order -in -Council, released in Channel 13 in Toronto. The company's Ottawa late last month, defining application was dependent on the restrictions on foreign ownership of Kitchener -Waterloo station which now Canadian broadcasting companies, will uses 13 moving to Channel 6. Stand- ard's affect Famous Players since the com- shares responded with a sharp sell off but pany is considered to be foreign to $10 soon firmed to close the day's trading at $11 controlled with 51 per cent of its 1/8. This market action confirmed investor shares held by Paramount Pictures, a belief subsidiary of Gulf and Western Indus- that the company will seek other avenues of CJFB-T V tries of the U.S. The new directive expansion to employ its ample liquid resources. stipulates that non -Canadian owner- ship will be restricted to 20 per cent The shares of Maclean -Hunter CHANNEL 5 SWIFT CURRENT - of the voting shares although for- strengthened to $14 toward the end of CHANNEL 2 - EASTEND eigners may own 60 per cent of the September after dipping to $12 7/8 at overall investment of Canadian mid -month following the announcement CHANNEL 2 - VAL MARIE broadcasting companies. that the company will not pay an extra Some observers formerly believed dividend along with its regular quar- CHANNEL 10 - RIVERHURST that when the expected regulation was terly dividend of 7.5 cents a share on spelled out, it could have been more October 30. Prior to last year's 4 -for -1 restrictive in terms of the maximum stock split, the company paid an extra percentage of total investment owned of 25 cents in October along with the Saskatchewan's economic base outside 25 cent quarterly dividend. D. F. is expanding the Canada. Now that these rapidly. Over ownership guidelines Hunter, president, said next two decades the province is have been estab- the omission of the expected to become a major lished, Famous Players should receive extra dividend reflects lower industrial and commercial region early consideration of its proposals profit. The company had a profit of 25 in addition to the harvesting of to establish its Communications cents in the first half compared with its vast natural resources. Company. 41 cents in the 1967 period. Swift Current and the booming During the month, Famous Players' Toward the end of September, the centres covered by CJFB-TV as 50 per cent -owned affiliate, Associa- market price of Canadian Marconi's a market are running at 107% ted Broadcasting Corporation Limited, common shares rose strongly on the above national average. The which is the Muzak franchise holder basis of a rumor of a change in current growth rate is running at control. The rumors suggested that 40% per decade compared with a English Electric of the U.K. might well 6% overall growth rate for the dispose of its controlling interest in Province of Saskatchewan. The FOR SALE Canadian Marconi to French only audio, or Dutch visual medium interests. The take-over rumors were delivering this booming market STAND-BY POWER subsequently to the national advertiser is denied by Canadian GENERATOR, Marconi. The company's management CJFB-T V! 10 KVA, GAS -DRIVEN also pointed out thatwhi le control was held outside of Canada, the company Ideal for installation in an exist- would not have to comply with the ing building as no increase in new Canadian ownership regulations fire -insurance rates result. Hook- since it was exempted by way of a up to water -line for cooling, to SEE: 1959 Order -in -Council on a similar gas propane -line or tank for fuel, matter. Canadian Marconi is basically Radio -Television Representatives and add exhaust pipe. Includes known as a manufacturer of electronic Ltd., Toronto, Montreal, transfer switch and automatic equipment but the company is also controls. Winnipeg, Vancouver. engaged in radio and television CFRB Limited broadcasting and owns CFCF-TV, the 2 St. Clair Ave., West CTV outlet in Montreal, as well as Toronto 7, Ontario radio stations CFCF-AM and CFQR-FM

i n Montrea I .

26 CB/OCTOBER 1968 6th Armaal Canadian Radio Commercials Festival

Wednesday,October 30, The Inn on the Park,Toronto. In a word... Creativity!

6th ANNUAL CANADIAN RADIO COMMERCIALS FESTIVAL óeme FESTIVAL CANADIEN ANNUEL DES ANNONCES DE RADIO

TICKETS REQUIRED total All Day Tickets No. @S25.00 total Lunch and Creative Special No @$10.00 $25.00 all day ticket. Additional tickets may be purchased for your ladies @S10.00 each for cocktails and dinner with each

No. @$10.00 total

CHEQUE ENCLOSED MAIL TO:

NAME: Canadian Radio Commerciols Festmal 12 Richmond St. E., COMPANY: Suite 347 ADDRESS: Toronto I, Ontario Tel. 366-9567 CITY: PROV. Canadian Radio-Television Commission

Commission goes west

for October Regina Hearings

APPLICATIONS FOR 31 CATV LI- The CBC will submit license The CBC will seek licenses for 40 CENSES for various areas of western applications for three new TV stations, watt LPRTs, one in French at Fahler, Canada will be heard by the CRTC at each to broadcast CBC network Alta. on 1490 kcs., others at Gold a public hearing in Regina, Sask. programs on a delay basis. A Frontier River, B.C. on 740, Fort Norman, 920, beginning October 22. Package operation is planned at Fort Resolution, 1150 and Wrigley, Competing bids for a new AM Cassiar, B.C., on Channel 7, with a 1280 kcs., all in the North-West station in Castlegar, B.C., applica- transmitter power of five watts. A Territories. tions for four new TV stations, and 72 station at Fort Nelson, B.C. on license renewals are also included on Channel 8, would operate with an ERP the agenda. of 50 watts video, five watts audio, CATV ops seek licenses Kokanee Broadcasting Ltd., owning directional, EHAAT 456 feet, and one from four provinces and operating CKKC Nelson, B.C., and at Watson Lake, Y.T., also on Channel British Columbia applications will its new affiliate CFKC Creston, will 8, would have an ERP of 35 watts predominate among some 31 bids for apply for a license for a station at video, 3.5 watts audio, directional, CATV licenses to be heard at the Castlegar, to operate on 1240 kcs., with EHAAT of -29 feet. Commission's western hearing, from 250 watts day and night, omnidirec- Mica Creek Community Club will operators in the four provinces of tional, to be linked with studio seek a license to establish and Manitoba, Saskatchewan, Alberta and facilities a TV at Nelson. operate new rebroadcasting B.C. In opposition, T.N. Tuck, repre- station at Potlatch Creek Village, From B.C., National Cablevision senting a company to be incorporated, B.C., to receive programs by off-the - Ltd. will apply for a license to serve will seek a license for a station at air pickup from CFZQ-TV-1 Revelstoke, Coquitlam, Port Coquitlam, Port Moody, Castlegar, operating on 1230 kcs., for retransmission on Channel 12, with Sunnyside, Pleasantville, Essondale, 1000 watts days and 250 nights,DA-D. a transmitter power of one watt, Fraser Mills, Maillardville and sur- directional . ANNOUNCEMENT rounding area. Southern Manitoba Broadcasting Lake Video Service Ltd., for Lake Co. Ltd., owning and operating CFAM Cowichan, Mesachie Lake and Honey- Altona and CHSM Steinbach, seek will moon Bay; Surrey Cablevision Ltd. for permission to broadcast simultane- Surrey, North Delta, Langley and ously, separate pre-recorded commer- White Rock; Valley Televue Ltd. for of equal length cials on the two Chilliwack; Delta Cable Television stations, excluding national or Ltd. for the Fraser River Delta area of Winnipeg advertising, and to broadcast Ladner, Beach Grove, Boundary Bay, individual station IDs separately. English Bluff, Port Guichon and License amendments be will Tsawwassen, and another for the Delta sought by Radio Edmonton Ltée. for area of North Delta, Annieville, CHFA Edmonton, to permit operation Sunshine Hills and surrounding area. of a standby transmitter at the main M.S.A. Cablevision Ltd. for studios, on 680 kcs., 250 watts, ND, Abbottsford, Clearbrook, Huntington, and Peace River Broadcasting Corp. and surrounding area; White Rock Ltd. for a night-time power increase Cablevision Ltd. for Ocean Park, from 1000 to 10,000 watts, day -time Crescent Beach, White Rock and power to remain at 10,000, DA -N, on 610 kcs. (continued on page 30J

Colin Jamieson Mr. Geoff Stirling, Chairman of the N. J. PAPPAS AND ASSOCIATES Board of the Newfoundland Broad- BROADCAST CONSULTING casting Co. Ltd., owners and operators ENGINEERS of CJON, CJOX and CJCN Radio and STATION BUILDING DESIGN AND SUPERVISION NOISE CONTROL POWER TV, announces the appointment of DISTRIBUTION ACOUSTICS, SYSTEMS DESIGN ETV SYSTEMS RESEARCH COLIN JAMIESON as President of the D.O.T. AND CRTC SUBMISSIONS Company. Mr. Jamieson retains his 5253 DECARIE BLVD. MONTREAL 29, QUE. post as General Manager. 514-488-951 CABLE. PAPPACO

28 CB/OCTOBER 1968 The service Station. CBC National Selective Sales. On -the -spot service with a smile. Our Selective Sales Representatives are pros on timing. They'll work with your spot campaign and put the stickiest technicalities in smooth running order. CBC Service Stations located from coast to coast in Canada. Drop your campaign in anywhere. Anytime.

The Service Station (continued from page 28) (continued from page 20)

surrounding area; Davin Enterprises Ltd. for Saanich; West Coast Cable - Alternative service dominates .. . vision Ltd. for Burnaby and Coquitlam; Campbell River TV Association, for rebroadcaster would provide. Unless and this would probably be the best Campbell River and surrounding area. they were given a break, he said, this way to bring the "inevitable and Cowichan Valley TV Ltd., for local program service would disappear. desirable" second service to Moncton. Duncan and North Cowichan; Aristo- CKCW-TV then could either join crat Cookware Ltd. for Salt Springs Policy on alternate TV should the CTV network as an affiliate or get Island; Victoria Cablevision Ltd. for preserve the local station and the some CTV programming through an Saanich, Esquimalt, Oak Bay and local identity of such stations, Engle arrangement enforced by the CRTC. Victoria; Express Cable Television said. Where alternate service was to He said such a special arrange- Ltd. for North Vancouver, North be put in before the market could ment might be necessary because CTV, Lonsdale, Highland Glen and Lynn support it, the cost should be shared in his two discussions with them, had Creek; "CCTV" for Courtenay, Comox, by the CBC and CTV as well as the local station. demanded too much money to take Cumberland, Comox Valley and a CKCW-TV into the network. surrounding area. This could be done under a A similar pitch was made by Powell River Television Ltd. for system where the local operator got CHSJ-TV Saint John, N.B., a CBC a second transmitter. One could be Powell River area; Western Cablevision which would also lose used for the full network service of affiliate its Ltd. for New Westminster; Canadian network connection if the the CBC, with CBC financial aid, and corporation Wirevision Ltd. for Vancouver, Burnaby, sets up its own station in that area. an agreement for eventual purchase by Richmond, UBC Endowment Lands; L.F. Daley, president, said in this Reliance Distributors of B.C. Ltd. for the CBC. The other could send out of event CHSJ-TV would seek to join the Squamish; and North West Community local programs and other fare, some it obtained at reduced cost from CTV. CTV network, but this would be Video Ltd. for the municipality of West difficult because of the high costs The idea, he said, would be to Vancouver, City of North Vancouver, the private network was stipulating. the municipality of North Vancouver, keep the station operator "about as solvent as he was before the second and surrounding area. More French TV for N.B. For Alberta: Cablevision Medicine service came in." Eventually CBC Headed by a brief from the New Hat Ltd. for Medicine Hat and Redcliff; the would take Brunswick government, the CRTC heard Banff Community Antenna Ltd. for over operation of its own station, and a long list of demands from various Banff; Rocky Mountain CATV Ltd. for the original licensee would be able, when market had groups in the province for more Hinton and Drinnan; and Cablevision the grown enough to French -language television, all urging Lethbridge Ltd. for Lethbridge. support two stations, to link up with the CTV network. an increase in French TV and radio For Saskatchewan: Co-Ax Tele- programming originating within the vision (1962) Ltd. for Estevan, and province. adjacent trailer courts and suburbs, Moncton situation reviewed The government called for estab- and another for Weyburn. The English TV situation in Moncton lishment of a provincial French - For Manitoba: CESM-TV Ltd. for got a going over before the Commis- language network, and also suggested Thompson; Greater Winnipeg Cable - sion. The city is served by CKCW-TV, that the CRTC consider imposing a vision Ltd. for Greater Winnipeg, east a CBC affiliate, but CTV has been "local cornent" requirement on TV of the Red River; Metro Videon Ltd. for pushing to get a rebroadcaster into stations given authority to broadcast Pinawa, and another for metropolitan the area. outside what would normally be their Winnipeg, west Red River. Fred A. Lynds, CKCW-TV presi- of coverage area. License renewals will come dent, said opening up a CTV rebroad- Euclide Daigle, secretary of before the Commission for four sta- caster in Moncton "would put us out l'Association National des Acadiens, tions in Manitoba, five in Saskatche- of business." He said his station told the hearing "it's a scandal" that wan, 11 in Alberta, 11 in B.C., and would lose more than half its revenue the CBC has no French -language TV one each in the Yukon and North-West in such an instance and could not production facility in a province where Territories, also for CBC LPRTs in survive. 45 per cent of the residents are Alberta (five), B.C. (29) and the Yukon Lynds said the CBC is planning French-Canadian. and N.W.T. (five). to set up its own station in the area Almost all the CBC French

programming i n the province originated from Quebec, he said, and New Brunswick's French population was starved for information from within the NORTH BAY province. R. J. (Bob) McCleave, MP, the Conservative member for Halifax -East - POPULATION 46.500 Hants (who writes Dateline Ottawa for The Broadcaster) submitted a state- ment to the CRTC from the Atlantic Economy Provinces' PCs. It said they agreed Population - Doubled - Prosperous that priority should be given to exten- sion of proper service to the main areas of French-speaking residents. The statement also said the CBC French service should place more CFCH RADIO emphasis on the thoughts and activ- A Trinor Station SBS Regional Division ities of the French -language people in the Atlantic Provinces.

30 CB/OCTOBER 1968 Bob McCleave, M. P. dateline Ottawa

CANADA'S BROADCASTING VOICE in the House of Com- mons has indeed changed. The Hon. Judy has gone back to law and to a national television show, and in her place is the Hon. Gerard Pelletier, onetime chairman of the House of Commons Broadcasting Committee. Since Miss LaMarsh was responsible also for Centen- nial year, and took to it like she had to go to everybody's party, she became a leading Canadian personality. What of her successor? M. Pelletier is one of the three wise men, the others being Prime Minister Trudeau and Forestry and Rural Devel- opment Minister Marchand. The three entered the House of Commons after the General Election of 1965. It is unlikely The Media Director who found that... that any trio has ever had such rapid advancement in politics within the ranks of a party forming Government. TODAY ... Winnipeg is the All three in the past would be classified as left-wing. They had grown up in the Province of Quebec, and the biggest "GROWTH" city biggest challenges they experienced were battles with the in Canada late Premier Duplessis-Marchand at the labor front in bloody Asbestos, the others in journalism. None had a very Winnipeg has a whooping 18.8°/o of households high opinion of the Liberal party, but it was a vehicle on with cash incomes of $10,000.00 and more. Third could hop and ride to power. which they in Canada. Pelletier, as Secretary of State, will deal with at least Winnipeg, with households having cash incomes legislation at this session. One is to estab- two pieces of of $8,000.00 to $9,999.99 (20.5°/o) second in broadcasting agency. The lish a Canadian educational Canada. role will be lesser, is to establish a other, in which his Winnipeg's Effective Buying Income is the 4th satellite communication corporation. largest of all Canadian cities. I through Pelletier's contributions to the have read TOMORROW...Winnipeg will be debate over the new Broadcasting Act. They reveal, I think, even man in whom co -exists a part liberalism and a part bigger... a Vigorous distrust of the common man. Winnipeg is expansion -minded. immigration programs are attracting more and When the CBC was attacked for certain of its programs, more people to Manitoba. More and more skilled rose to its defense. Programs would contain Pelletier and intellectual new Canadians are settling in a law of conformity upon them would abuses, but to impose Winnipeg. "reduce to nothing an art, and a means of communication Winnipeg is the hub of Manitoba... on creative spirit." living where $1 billion dollar hydro development He decried ... But the tolerance was not always present. on the Nelson River will lay down low cost "open line" programs on several private stations. "What power on the southern Manitoba grid, thus are we to think, for instance, of certain private stations attracting new industry. forcing us to listen for hours to the advice of woeful idiots ... where $100 million has been spent to expand who claim to answer questions telephoned in to them on the world's largest nickel mining -smelting matters as different as theology, philosophy, law and complex. medicine?" A kind word was added about telephone pro- ... where a $30 million dollar chemical fertilizer grams run by CBC "with someone well-informed and plant has just been completed. capable of dealing with one subject at a time." RIGHT NOW.- in Winnipeg itself...= the expert, In short, I suspect that Pelletier venerates A $40 million dollar 30 -storey office tower and but has an intellectual's dislike for the untutored. The mass business complex is being completed. media (privately -owned) are to be distrusted or tolerated A $5 million dollar department store has just because they pander to the crowd, while the CBC (publicly - been opened. owned) is to be upheld at all costs because the vision at A further multi -million dollar department store least is pure and untainted by dollars. has been announced. Most of us do not use such simple yardsticks in A new modern multi -million dollar Hotel dealing with broadcasting. We can recognize nitwits and complex is under construction. the talented without having to judge by the station's call letters. It should be interesting to see what the educational will be like. One is inclined to think that the agency C -JAY TV C -J Al( -TV will have no role to play. private broadcasters dominates this ACRTF convention re -scheduled for November 24-26 "GROWTH" market. The annual convention of the French -language broad- Book on the full coverage casters (ACRTF) will be held next month. Originally station, C -JAY T.V., reach the fourth largest called for Sept. 29 -Oct. 1 at the Skyline Hotel, Ottawa, but postponed due to the death of Quebec Premier Daniel concentration of consumers WINNIPEG Paul has announced in Canada. Johnson, ACRTF president L'Anglais first in the 4th Market it will take place November 24-26, at the same hotel.

CB/OCTOBER 1968 31 people

Geo. Sinclair

Gord Sinclair Jack Dennett Don O'Hearn

JACK DENNETT, veteran newscaster gerald got $12 for reading what I, has the biggest one -station radio with CFRB Toronto, marked his 25th somebody else wrote about Shreddies. audience in the whole world at 8 anniversary with the station last Each Thursday we collected the loot chimes in the morning, and, despite month. He rated a banquet (actually a for stories of the earlier week; $125 this, sometimes strikes me as lacking luncheon) hosted for some of his to me and $51 for Mike. in self confidence.

fellow staffers and top management by He periodically screamed that he I used to get an average of ten

Don Hartford, vice-president and was being gypped; if I got the full nasty letters in a day although these general manager. price of $25 a show, why should he be have dwindled now to two or three. I Dennett's most fitting tribute, clipped 15 per cent agency commis- was used to them. They never bothered however, came from co-worker Gord sion? me. Sinclair, the irrepressible iconoclast One of three men would explain Jack Dennett worries over criti- of the news world, who saluted Jack that I had made a contract. The pay cism by telephone, mail or face to with the following "Sinclairisms" was net; Fitz made no contract and face...even one letter. aired on Sinc's own Let's Be Personal, the usual practice was to charge an He takes a more even line on

and quoted verbatim: agency fee of 15 per cent. news than I do but occasionally sails "Can it really be 25 years that The three who explained were, in with his neck right out there, to

Jack Dennett and I have been working one at a time, Herb Webb, Wis McQuil- make a point that he thinks important. here CFRB? together, at lin and Bert Powell, now general He is a loyal man and a hero Longer! manager of the Canadian National worshipper. The feelings he had for Sir When I heard Torben Wittrup Exhibition. Winston Churchill were powerful mention that it was Jack's 25th anni- One day, at the beginning of a feelings of pride in his own English versary on the news, I recalled that session, Fitz went into a tantrum and ancestry, loyalty and esprit -de -corps. wé d been working side by side nearly quit. He has shown some of that same 26 years. McQuillin, who was producer that fierce loyalty toward me, standing up As an outcome of the Dieppe Raid day, said that just a day earlier a for me when other people let fly with August 19, 1942 I'd started doing young fellow from the west had been criticism. He is also intensely proud some radio items while still on the in to see him, looking for announcer of his family, two of the girls being Toronto Star a reporter. as work, and he thought he could get this now in university getting the type of Jack, who had started radio as a chap...Dennett...within an hour. education that Jack himself never had. teenager in Calgary, was then in He did, and the Sinclair-Dennett When people make up lists, as Winnipeg. He had been excused from team has been together from then until they do, of those radio people with military service because of ulcers, now. Jack got the news job a bit later. the biggest in this or that, they seem and I was considered too old. It was 11 at night. He took the present to overlook Dennett, but anyone with Our paths crossed when the times of 8 and 6:30 when Jim Hunter a union card knows from looking at announcer on the series called Head- died in 1949. the charts that Dennett is, right in liners, a spin off from stories about Jack is an overly conscientious there with the biggest. 25 straight the Dieppe Raid, got into an argument man who spends about twice as long years as Number One in morning news over pay. I drew $25 for writing and getting his news ready as I spend on speaking the stories and Mike Fitz - mine. He takes fewer vacations than (continued on page 34)

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Montreal Office: 212 Brunswick Blvd., Pointe Claire, Quebec Toronto Office: 19 Lesmill Road, Don Mills, Ontario (continued from page 32) Gordon (CFRB newscaster), began his no opportunity for an overseas posting, career as a reporter with the Toronto he came to Toronto and auditioned for is only part of it. But even that is Daily Star, in 1937. the CBC. With no experience at all in a quite package. He joined the advertising depart- radio, this seemed a hopeless venture, He has also been in television ment of Canadian Johns -Manville Co. but he fell into the hands of Elwood since the medium began, on both Ltd. in '38, became publicity manager Glover who tipped him off about an networks...as part of the hockey show. for the famed Dionne Quintuplets in opening for CFRB. So, in radio he is on AM and FM 1939, and joined MacLaren's as a For the next 23 years Eddie had a twice a day; in TV he is on CBC and public relations writer in 1940. go at almost every facet of the radio CTV. He narrates pictures from time He left to serve in the RCAF and business, with CFRB. Seven and a half to time and with this and that must RAF during World War II, but returned years ago traffic reporting got him pick up quite a basket of bobs. to the agency in 1946, becoming a back in the air, as the first helicopter In my news, and in this show and copywriter. traffic reporter in Canada, and since

in everything else I do, you hear Sinclair was named copy chief in then reporting from the "chopper" has Sinclair talking about Sinclair. Even 1951, creative director in 1954, and played a major role in Eddie's radio in this story about Dennett I'm talking became vice-president and director of career. about me. operations in 1957. Eddie Luther has now become a Jack seldom speaks about himself He continued his climb to the top member of the announcing staff of in anything he does. Ask him why, and by being made assistant general CHFI, and with his partner, Gerry he' l l just say..." I'm not that type' manager in 1959, general manager in Herbert, brings Torontonians twice I don't remember hearing even a '63, and finally became president of daily traffic reports from CHFI's twin mention, from Jack, that it was 25 the agency in 1964. helicopters, Canada's first "pair in years ago that he started speaking the air." news on CFRB." DON O'HEARN, well-known Ontario newspaperman and telecaster, has GEORGE G. SINCLAIR, 52, president FRANK KOWCENUK, a veteran of 22 been named Chief of Information and chairman of the board of MacLaren years in the film industry, has been Services for the Ontario Department of Advertising Co. Ltd., Toronto, the appointed general manager of United Education, ETV Branch. agency with the biggest billing in Artists Television of Canada, with O'Hearn has written a syndicated Canada, is the new president of the headquarters in Toronto. He will head column on Ontario Public Affairs which Institute of Canadian Advertising. He up all feature film and series sales to has appeared in most of the Provincial succeeds Jack M. Milne, president dailies. TV stations across the country. and managing director of Freeman, Kowcenuk began his career in the For the past ten years he has done Mathes & Milne Ltd. industry with Empire Universal Films a regular political commentary for Sinclair, like his elder brother, in 1946, transferring in 1950 to J. CHCH-TV Hamilton, has been featured Arthur Rank Film Distributors, where on the station's political and public he was appointed manager of 16mm affairs specials, and has appeared on films in '53, and TV sales manager a radio various CBC television and few years later. programs. In 1960, he rejoined Empire He has also been a national news CJBQ RADIO Universal as assistant TV sales the CBC, was editor with assistant manager of its subsidiary, Sovereign editor of Saturday Night for four years, LIVELY Films, and became manager of that B.K. has under the late Sandwell, and division in 1962. additional background in marketing, ACTIVE Two years later, Kowcenuk added advertising and public relations. the duties of Toronto branch manager O'Hearn was president of the COMMUNITY for the parent company, Empire Ontario Legislature press gallery for Universal, and held both positions RADIO two terms. until he joined United Artists Asso- ciated of Canada in 1966. EDDIE LUTHER, who has switched In addition to a large library of Looking stations after over 20 years with CFRB quality feature films starring the top forward Toronto, to take over a similar names of the cinema world, United announcing post with CHFI in the Artists Television of Canada has to same city, was born and raised on a recently made available 20 half-hour seeing farm near Craik, Sask. (population programs in the Cool McCool cartoon you about 500). series, and is seeking to expand in at He joined the R.C.A.F. in 1942 this field. Other product availabilities Chateau -Champlain and became a flying instructor in include more than 60 half-hour and Eastern Canada. one -hour series and specials, inclu- In 1944 when instructors were no ing Gilligan's Island, Rat Patrol, Patty onger very necessary and there was Duke and Outer Limits. THE VOICE OF THE B AY OF QUINTE HOYLES. NIBLOCK AND ASSOCIATES B ELLEVILLE AND BROADCAST CONSULTING ENGINEERS AND ATTORNEYS TRENTON, ONT. AMFMTV CATV ETV

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34 CB/OCTOBER 1968 Vocal minority casts valid brickbats at broadcast fare by James Montagnes

for their "MORE MUSICAL PROGRAMS," "too the BBM office from their area. They a resumé of the comments much hockey," "not enough sports," note the comments and try to overcome station coverage area. of com- "too many commercials," "more some of the criticisms. A few stations, After seeing the variety might science fiction," "too much violence not able to come in, have BBM supply ments in this random sample, it and sex exploitation," "never listen to radio," and, in the summer especial- ly, "too many repeats." These are some of the negative comments from a random sampling of hundreds of one week rating diaries of BBM Bureau of Measurement, from all parts of Canada. They were pulled from the diaries of young and old, teenagers and young adults, from rural and urban communities, reporting the listening and viewing of this past winter. From these diaries were formulated the current ratings used by advert- isers, advertising agencies and program directors. The rating reports tell those who produce programs and those who buy time what people look at and listen to. But they do not tell "Is CFOX strictly those who read the ratings what the audience thinks of the programs and the commercials which are interlaced with the shows. for teeny hoppers?" There is a page for comments at the back of each diary. Most people We've heard that type of comment so often, we figure it's who fill out the diaries have no time to get a few points cleared up .. . comments the pages are blank. - very strong hold But about twenty per cent report their Point - CFOX also happens to have a likes and dislikes, their opinions of on Montreal's affluent Young Married set. And what they feel about radio and tele- CFOX has made important advances into the vision. They are for the broadcast city's Adult Market, too. So our contemporary to the editor" media what "letters sound must appeal to everyone! are to newspapers and magazines. This article does not concern Point - CFOX's audience reach is growing ... con- itself primarily with favorable com- tinuously and impressively. During many short- ments. Rather it emphasizes periods, we can deliver a better cost per thou- comings, especially those which recur frequently. It cannot be regarded sand than Montreal's old-style stations. (And as a true survey. Rather it brings to we've got BBM figures to prove it!) light a cross-section of complaints e-v -e -y -o -n -e. of listeners and viewers, complaints We think CFOX is strictly for -r incidentally many of which could be Contact CFOX or Radio House Limited (Toronto or readily remedied. Montreal). BBM executives told me that after every survey quite a few station executives from various parts of Canada come to look over the logs for the comments. They spend hours and even days going through the The new buy in MONTREAL hundreds of diaries which come into CB/OCTOBER 1968 35 be advantageous for advertisers and both radio and TV. It is an insult to agency executives to take a good look a person's intelligence, and the worst at what the audience they are trying of all is Canadian so-called actors to reach thinks of their commercials and actresses aping American ad- and the programs alongside. vertisements," commented an elderly Diary keepers in small towns are Stroud, Ont., woman. more inclined to make comments than "If and when the amount and do those in metropolitan areas - frequency of advertising is reduced perhaps they have more time. A general and some which is of questionable theme which runs through all com- taste is done away with, my radio CO I!1 PARE ments from all parts of Canada deals listening and TV viewing will increase with two major topics - too many substantially," said a Hamilton "ridiculous" commercials and too middle-aged man. much violence and sex exploitation "Too many commercials during on programs. movies. Very good music on FM," from Here are a few, starting on the a male teenager in Winnipeg. Atlantic coast and working westward: "Is there any way that the com- CKDH AMHERST NS "My favorite programs on television mercials can be quieted down? All CJFX ANTIGONISH NS are Flashback, Front Page Challenge, this does is make a person resentful CKBW BRIDGEWATER NS Hockey, Reach for the Top, and a few towards a product, rather than buy. humorous ones. Do not care for go-go CKEN KENTVILLE NS I go out of my way to avoid one of programs and those involving cheap these (products) whenever possible," CKAD MIDDLETON NS shows among the younger set," from said a 35 -49 -year-old Winnipeg man. CKCL TRURO NS Port Maitland, N.S., a man in the "No complaints on radio. On TV CFAB WINDSOR NS 50-64 age category. too much fighting and western movies. "Could you have more Elvis CKWM-FM ANNAPOLIS VALLEY Should have more musical shows," Presley shows on television? I like from a middle-aged Saskatoon woman. I to the this show. hardly listen "There are too many horror and A comparison of GROUP ONE radio I am out on from unless dates," crime programs," commented a Hay ATLANTIC stations to Halifax a teenage girl at Port Howe, N.S. Lakes, Alberta, woman of 35-49 years. "I feel there is too much violence (Halifax Co., including Dartmouth) "The CBC programs are a drudge," on TV and we should have more Average reach, Mon. -Fri., 7:00- said a Lethbridge man of 35-49 years. laughs," reports a 10 -year -old boy Judging by the following two 9:00 A.M. follows: from Rexton, N.B. comments picked at random from "Sunday programs here are terrible. Vancouver, you can't win. Said a ALL 60 My favorities are movies and west- STN. SEC. C.P.M. 50-64 year old lady "I do not like erns," writes a Moncton woman in the PERSONS COST or watch family situation comedies." 35-49 group. A lady just a bit younger, 35-49 years, S S "There are too many commercials asked for "more family -type programs G.O.A. 74,700 40.00 .54 on TV and on AM radio stations," on TV so children under 10 could commented a teen-age girl from 'Halifax/ enjoy them." Montreal. Dartmouth 62,700 60.00 .89 "Too many English movies, they are not as good as American. Too No choice of stations '3 Stations combined. much soap advertising - on 15 minute From various parts of Canada there programs five minutes of advertising," is another major complaint - no choice When you buy the Halifax stations said an over 65 -year -old Montreal man. of stations. Typical is one from Angus, only, your total potential of Nova "I have completely given up on Ont, from a 35-49 year old woman: daytime and evening movies. I do not "The two channels we receive, '3' Scotia is 33%. Add GROUP ONE relish that chopped down version, in Barrie, '9' in Toronto, show mainly ATLANTIC stations at 49% of Nova further mutilated by 100 commercials. programs designed for a mentality of Scotia and you will cover over 82% I strongly object to movies like eight years. 'Shock value' programs Psycho, The Birds, The Children's don't shock me and I don't particularly of the Province. Hour, being shown on TV during prime want a steady diet of sex, crime and time. Those movies were 'restricted' violence. The CBC Festival pro- when shown in the theatre and should ductions are just plain boring with never be shown on TV other than on the exception being few and far the late late show," exclaimed a between. I view TV to be entertained." GROUP Pickering, Ont., woman between 35 More listeners and viewers from and 49 years of age. Western Canada complained about CBC programs than in any other part ONE Childish advertising of the country. "TV commercials are far too plentiful Other comments are even more vehement. an and are becoming unbearable. The Said elderly Yarmouth, N.S. man: for Atlantic quality of programs is extremely poor "Except CBC news, the TORONTO NEW YORK MONTREAL HALIFAX local is No power, and getting worse all the time. We station 'lousy.' (416) (212) (514) (902) no range, too much cheap hill -billy." 923-0919 MH 2-4500 849-1303 429-2212 need a few more educational, science "Radio and CHICAGO WINNIPEG VANCOUVER and travel programs and less garbage." TV programs are 50 (312) (204) (604) This from a Toronto man in the 35-49 per cent pure junk, especially the 478-5544 942-1892 682-6391 year category. radio stations that rattle the same Source: Nov. '67, B.B.M. "I would like to comment on the jazz all day and night long. A variety childish quality of advertisements on (continued on page 38)

36 CB/OCTOBER 1968 Captive audience. CBC Television Network ties up a potential ninety-nine percent of Canada's television households. That's 25% more potential viewers than the other network television. CBC's commercial minute costs twelve hundred dollars more than the other network's commercial minute. Twelve hundred dollars more on CBC buys 25% more potential viewers. Twelve hundred dollars on additional spots to supplement the other network's reach isn't enough to touch CBC's 25% advantage. Be big. Set your advertising loose on the largest captive audience in the country. T (continued from page 23) (continued from page 36) though they were in the minority. "I enjoy StarTrek, The Avengers, Tuesday's session begins at 9:15 Mission Impossible, Wojeck, Festival," am with Msgr. Hugh M. Beehan, of said a Regina teenage girl. Grand Rapids, Mich., a cleric who Vocal minority .. . "Enjoy must of the commercials manages an FM station, and is a and would rather watch these than pay much -sought-after speaker, discussing the topic Calm at a tax on radio and television," from the Wheel or Asleep at the Switch? of educational programs would benefit a Winnipeg middle-aged matron. The RSB and TvB presentations, the nation," commented an Edmonton "We enjoy all panel discussions," involving such topical matters as middle-aged man. reports a tennage Vancouver boy. CRTC research, "Some of the commercials on all agency computeriza- "Why not give us more French tion and new research techniques, channels leave a lot to be desired. theatre? Most films are very enjoy- will follow each other 10:45 CBC channel 6 should be put off the at and able," commented a young Montreal 11:15 respectively. air," from a Winnipeg lady in the adult woman. Management 35-49 year bracket. and engineering sec- In all the hundreds of diaries tions, which meet separately, combine consider the calibre of CBC "I looked at, there was only one with a for the luncheon at 12:45 pm, when to that of CBC tele- radio superior comment on open line shows. Said a the speaker will be Robert D. Stanbury, Why does CBC TV find it vision. young Halifax housewife: "Talk back MP York-Scarboro, former chairman of to much on necessary dwell so and open end shows, where the public the Commons Committee on Broad- violence, sex exploitation, and the have an opportunity to voice opinions, casting. least desirable aspects of society? infuriate me because the emcees of The CCBA's annual meeting Do we have to be crude and vulgar such programs are bigoted, narrow- begins at 2:30. to project a message?" asked a minded individuals who use their The convention closes with a middle-aged Moncton lady. power into brainwashing the public reception at 6:00 pm hosted by Mont- "One thing about the CBC-produced to accept their views as being the real radio stations CFMB, CFOX, shows, you can shut the TV off and most factual. I honestly think such CJAD, CJMS and CKVL, followed by do something else. Why do the CBC- programs hinder rather than help the the annual banquet at which the produced shows have to use so much chances of worthwhile social and Broadcaster of the Year award will be swearing and profane language?" economic reforms being accepted." presented. commented a Saskatoon man of Yes, there is more than rating Entertainment, provided through 35-49 years. statistics in these reports from the courtesy of CFCF-AM-FM-TV, will But everybody does not criticize. viewers and listeners throughout feature the popular U.S. TV comedy Some comments were complimentary, Canada ... much more. team of Stiller & Meara.

(MONEY -MAKING) THINGS ARE HAPPENING IN OKANAGAN-MAINLINE LAND!

Casabello Wines Limited, producing a full range of fine table and dessert wines in Penticton, B.C., is one of dozens of new industries and two new wineries established in Okanagan -Mainline Land during the last few years. With its companion wineries, it forms the basis for the burgeoning new vineyards of the area - a major and dependable source of agricultural wealth. Everything grows bigger and faster here, including advertising results. OKANAGAN MAINLINE RADIO Just call CFJC KAMLOOPS CJIB VERNON CKOV KELOWNA CKOK PENTICTON

the All -Canada man.

38 CB/OCTOBER 1968 newscast

its planning of Transport on airport development, A station should begin CRTC announces by admitting and for the Canadian National for utilizing unsold time go staff appointments Railways, in the office of the Chief "that there will be time which will Five recent appointments to the staff Engineer, Western Division, on unsold. There should not be a sudden time of the Canadian Radio -Television development of new lines and systems discovery that there is unsold some kind Commission have been officially maintenance. and then a scramble to make along," announced by the chairman, Pierre He will head the Management of a deal with whoever comes should Juneau. Information System. Northcross said. Broadcasters a hidden asset, Harry M. Halliwell, a journalist include unsold time as assistant specializing in economics, has been Ian M. Grant, former and plan for its use just as carefully of The Canadian Broadcaster, named to the Research and Planning publisher as they plan for the use of cash or any has been named to the staff of the Branch. He was financial editor of the other asset. (CB, Aug. '68). Toronto Telegram, where he was on Chairman's Office Planning begins with an educated With 12 years in the broadcast staff for the past ten years, having guess as to how much time will industry, his broad background of previously been a reporter, agricultural probably be available for barter experience and knowledge of all its editor and associate editor for the arrangements, Northcross said. Then with personal Winnipeg Tribune. Halliwell also aspects, coupled the station's regular cash forecast contacts with broadcasters across served as a reporter for the Regina should be scanned for items which can Canada, well equips him to handle the Leader -Post, and editorial writer for be obtained by barter-production and many responsibilities and duties of the Saskatoon Star-Phoenix. library services, news cars, aircraft this new post. A University of Saskatchewan B.A. for traffic programs, and merchandise started with the Broadcaster in graduate, with honors in economics He for contests, Northcross told the group. 1956, became news editor, then and political science, he spent two He estimated that radio stations to broaden his field of years doing post -graduate work on seeking usually do not sell between 10 and 20 industry, left to International Economics and Common- knowledge within the per cent of their time, depending on an insight into audience wealth Affairs at the London School of gain size of market and number of stations which he spent Economics. research, following several years doing research and ANNOUNCEMENT Douglas McGowan, with a background promotional work with sales rep firms. of 12 years in radio and television to the Broadcaster in 1966, programming experience, was He returned became assistant publisher and appointed to the Program Branch. undertook the complete re -organization Since 1961, he has been with CFRA of the publication, giving it a Ottawa, as director of programs and look. promotion. complete new He previously served as program director for CKNX-TV Wingham, and manager for CJIC-TV Sault program Barter plays big role Ste. Marie. McGowan will be responsible for in broadcast field the analysis and evaluation of all Radio and TV stations should include English -language radio programming. barter in their regular fiscal planning, John G. Hagborg, a teacher at the members of the Institute of Broad- University of Western Ontario, where casting Financial Management, Inc. he was working on a Ph.D. in were told at their annual meeting in Economics, was named to the Miami, last month. Economics Branch. He had previously Wilson Northcross, executive vice- spent several years as an economist president of Pepper & Tanner, Inc., one John A. Wilson with CBS in New York, taking time out of the largest barter organizations in to attend university where he graduated the U.S., told the broadcast financial A. G. (Gil) Seabrook, President of with a B.A. and M.A. in Economics men that his company estimates that Interior Broadcasters Ltd., is pleased before returning to Canada. stations are currently bartering time to to announce the appointment of John He first worked for the CBC in the tune of $20,000,000 a year. A. Wilson as Production Manager, CJIB Toronto, as a television technician, "Barter is no longer a haphazard, Radio, Vernon, B.C. Mr. Wilson has after arriving from England in 1959, sometime thing," Northcross said, but had extensive broadcast, newspaper then went to Autometric Corp., New a "permanent, symbiotic, mutually and business experience spanning the York, a division of Paramount Pictures, beneficial arrangement," which permits past 23 years. For the past five years to work on optical and electrical stations to convert unsold time into he has been with CBC Winnipeg where research in color TV. the goods and services it needs on a he served as a Radio Producer and for Otto Brodtrick, who spent the past regular, planned basis. the last two years as Assistant to the five years as a computer systems "Stations who regularly use barter Director for the Prairie Provinces. analyst with the Dominion Bureau of have reduced their cash requirements, While in Winnipeg he was a member of Statistics in Ottawa, was named to been able to expand programming, the Canadian Public Relations Society. the Administration Branch. contests, promotions and other sales He started his broadcast career at He came to Canada from Germany in and audience building programs," CFGP Grande Prairie. 1953, and worked for the Department Northcross said.

CB/OCTOBER 1968 39 newscast

in the market, with TV stations ranging Télé -Metropole Corp. agency, reps-both in Canada and the from five to 15 per cent unsold, also ups two execs U.S.-and stations, the schedules were depending on the size of markets and activated. Now it will be interesting to the number of stations within a market. Télé-Metropole Corp. Inc., owners and see what results-and we can count on operators of CFTM-TV Montreal, has the Canadian Government Travel announced that Paul L'Anglais, CBC obtains Bureau's people to do that!" commercial manager, and head of his The low -budget ($35,000) campaign own rep firm, has been named exclusive TV rights chairman was scheduled from Sept. 16 to the end of the board, Roland for university sports and Giguère, of the month, an average of two assistant manager, has been named TV rights were breakfast -time and one drive -home Exclusive Canadian president and general manager. obtained by the CBC, for $100,000, to one -minute announcements aimed daily telecast all major university athletic at U.S. stations in Detroit and Grand Rapids, Mich.; Cleveland, Akron, events throughout the country, for the Standard Sound Systems next ten years. Toledo and Youngstown, Ohio; Buffalo, CBC President George Davidson in Muzak franchise deal Rochester, Syracuse and Albany - Schenectady, and Conn. presented a first -installment cheque Standard Sound Systems Co. Ltd., N.Y.; Hartford, The was the nearby for S25,000 to the Canadian Inter- Toronto, a subsidiary of Standard plan to catch U.S. collegiate Athletic Union in Ottawa, Broadcasting Corp. Ltd. has bought the residents who prefer to take their holidays in late September or which represents about 50 colleges Muzak business and franchise for October. and universities in Canada. Montreal, Quebec Province, and the The agreement becomes effective Maritimes, from Rediffusion Inc., and CRTC to hear bids next April, and covers most major has sold its background music sports. Some college events will be operation in Toronto to Associated for Toronto -Montreal UHF carried this year, however. Broadcasting Corp. Ltd., the Muzak Applications for UHF television ANNOUNCEMENT franchise holder in that city. stations in Toronto and Montreal will Announcing the Montreal -Quebec - RADIO SALES BUREAU be heard by the Canadian Radio - Maritimes acquisitions, Standard Sound Television Commission at a public president, L.W. Dobby said the hearing in Ottawa, beginning February company will continue its sound - 4 next. contracting business in Ontario, and Other public hearings of the CRTC Rediffusion Inc. will still own and for the first half of 1969 are operate its various CATV interests in scheduled to open in London, Ont. Canada. March 4, Ottawa April 15 and In Montreal, the staff of Standard Montreal June 10. Sound and Rediffusion wi II integrate, and business will operate from the Montreal premises acquired from Radio -Television Reps Rediffusion. terminate CJOR agreement Standard Sound Systems has operated the background music service of CJAD Dropping one and adding two, Radio - Television Representatives Montreal and CFRB Toronto, both owned Ltd., Toronto, by the parent organization. terminated their representa- No sale price for either purchase tion of CJOR Vancouver, as of was disclosed. September 30, and added CJRW Summerside, P.E.I. and CKEC New Glasgow, N.S. John C. Spragge Ronalds -Reynolds The announcement was made by The appointment of John C. Spragge as mounts Robert H. Quinn, R-TR's executive director of sales Canadian travel services is an- vice-president. nounced by Cedric P. Haynes, presi- campaign in U.S. dent of the Radio Sales Bureau. A two-week radio campaign on major Mr. Spragge joined the sales/marketing U.S. stations, for the Canadian New group plans organization of Canada's independent Government Travel Bureau, was Quebec radio station broadcasters October 1, after many prepared and mounted in double-quick years as a top air personality with time last month through the Toronto to replace CFOM CHUM, Toronto. agency of Ronalds -Reynolds & Co.Ltd. English radio may stay in Quebec, "If any campaign ever proved the even though CFOM said it would cease In addition to making presentations to speed with which a radio campaign can operations September 1 "for economic national accounts and agencies, he be mounted," said station rep Andy reasons" (Broadcaster, June '68, page will give radio stations and retail McDermott of Andy McDermott Broad- 13). A new group, largely financed advertisers the benefit of his sales by Sales promotion skills and practical knowl- cast Ltd., "this was certainly a Montreal consulting firm, proposes edge of radio's ability to translate one. to build and operate a new English sound into revenue for buyers and "The decision to go was made only radio station, if they receive the sellers of the medium. a week before the start date. Through CRTC's approval. excellent co-operation between the To date, no application has yet been

40 CB/OCTOBER 1968 The TR -70A...

Generally acknowledged to be the finest, most versatile accessories: automatic correction of chroma and veloc- high -band, high-fidelity color TV tape recorder in the ity errors, line -by-line; dropout correction, correct color world today. Superb reproduction, even to the fourth in phase; push-button editing, splicing, and program- generation Human -engineered controls, grouped by ming. To see the TR -70A, or to request complete lit- function Automatic mode and fault indication Total erature, call or write: R. Harlow, Vancouver; R. H. Pat- instrumentation Specs: differential gain 3%; differen- rick, Winnipeg; C. S. Broad, Toronto; E. W. Miller, Mon- tial phase 3°; moire -43 dB; K factor, 2T treal; N. H. Harvison, Montreal (Atlantic and 20T, 1% max.; signal-to-noise 46 dB Region). RCA Victor Company, Ltd., 1001 Prewired for electronic splicing With J Lenoir St., Montreal 30. CKWX RADIO newscast KEEPS VANCOUVER

POSTED made to the CRTC, and CFOM is still discrimination. ON THE NEWS! on the air. The League is located in Montreal Janet Sharpies, recently appointed and Toronto, and GGS, who accepted station manager following the the account as a public service, will resignation of Mary Bush, said CFOM institute a "tough-minded national had postponed its closure, at least advertising approach" in print, radio, until the end of October, as a result television and billboard advertising of an agreement between the CBC and scheduled for mid -October introduction. Goodwill Broadcasters of Quebec Ltd., Sol I. Littman, national director of owners of the network's only English - ADL in Canada, said one ADL language affiliate in the provincial campaign will have an approach capital. similar to an advertising campaign BILL HUTTON MIKE TYTHERLEIGH The non-profit organization, Quebec recently launched in the U.S. by the English Radio Corp., was announced Urban Coalition, a group of organiza- by Ernest Booth, a suburban shopping tions working for better social centre manager, who, as co-ordinating conditions, using the familiar "Give a secretary of the group, led a drive to Damn" slogan. preserve English -language radio for Littman said this campaign "helped the 20,000 English-speaking residents people feel again," and this was the of Quebec. kind of response ADL wants to effect Booth said Pan Com Associates of in Canada. Montreal, would build, finance and "By using a total media mix, we DOUG TAYLOR CAM McCUBBIN operate the station for the Corporation hope to sensitize the Canadian people, on a fee basis, determined partly on to make them fully aware of what advertising revenues, as soon as the discrimination is all about," he said. CRTC approves a license transfer from Voluntary work on the campaign, for the owners of CFOM, Goodwi II which no budget figure has been Broadcasters Ltd., who announced disclosed, is being carried out by GGS intentions to abandon the station writers David Hayward and Michael several months ago. Goodis along with GGS art directors A chief associate of Pan-Com, Robert Terry Iles, Oscar Ross and David Jeffcott, estimated annual running MAURY GWYNNE JIM McDONALD Garratt. GGS president, Jerry Goodis, costs for the station atS108,000. This is acting as creative director. figure includes WITH servicing of the debt for which Pan-Com will be chief banker Windsor radio rocker DEPENDABLE over the payment period of ten years. DELIVERY Building the station will cost around gets own TV program $140,000, Booth said. Tom Shannon, host of a popular music 33 program on CKLW Windsor -Detroit, has been named to host his own TV show, TIMES Station Staffer The Lively Spot, on CKLW-TV. DORWIN BAIRD chosen for Ontario team Shannon's show replaces Robin DAILY! Seymour's Swingin' Time, in Paraplegic the only Games television rock program in the Janice Godfrey, a paraplegic, who is Windsor-Detroit area. CKWX traffic manager for CHOO Torontario In full color, The Lively Spot is (Ajax), has been selected as one of telecast Monday through Friday from four Ontario athletes to represent 3:30-4:30 p.m., and on Saturdays is dial 1130 Canada in the Paraplegic Olympic seen from 6 to 7 p.m. as The Tom Games in Israel in November. Shannon Show, the title of his radio represented by Miss Godfrey, who was injured in a show which he will continue to host car accident, recently returned from each weekday from 6 to 9 p.m. the Paraplegic Olympic Trials in He began in radio while in high Edmonton, where her undeterred spirit school in his home town of Buffalo, gained her two gold and five silver N.Y. In 1957 he became a news medals. announcer for WKBW, an NBC affiliate All -Canada Radio & Television Limited and later hosted a variety of programs. GGS accepts account Shannon joined CKLW four years ago. TORONTO NEW YORK A successful composer of rock as a public service MONTREAL CHICAGO music, he has three hit records to his WINNIPEG ATLANTA Goodis, Goldberg, Soren Ltd. of credit, one of which, Wild Weekend, CALGARY DALLAS Toronto has been appointed as the published in '63, sold over a million VANCOUVER HOLLYWOOD advertising agency in Canada, for the copies. His current hit, Soul Clappin', SAN FRANCISCO Anti -Defamation League of B'nai B'rith, out for only two months, is ranked No. formed 53 years ago to combat 10 in Detroit sales. 42 CB/OCTOBER 1968 Productions Ltd., died September 13, Eckhardt Ltd. Obituaries and following a short illness. Winter was also vice-president 1962. general manager of Meridian Studios, Claire Wallace, 68, veteran Winter entered the TV field in Toronto. broadcaster, newspaperwoman and when he created and produced the The expert, died of a heart attack series, Careers, which won etiquette John W. Tregale, 79, a veteran of September 22. She had Canadian Broadcaster Beaver award of in Toronto Canadian radio broadcasting, died in from public life three years merit, for that year for CFTO-TV. retired Toronto last month. she revised her book, Born in Ottawa, he was educated in ago, although Tregale was manager of the Radio Mind Your Manners, just last summer. Windsor and Montreal. From 1933 to Division of All -Canada Radio & In private life she was Mrs. James E. 1938 he was an advertising salesman, Television Ltd. from 1937 to his Stutt. writer and producer, joining CFCF retirement in 1954. Born in Orangeville, Ont., to a Montreal in '38 as a broadcaster, and work until he joined He served with the 5th Gurkha newspaper fami l y, she began her career doing free-lance Regiment and the RAF in World War I, by sending items to rural newspapers, the RCAF in '42. and after the war he played with the then became a reporter and columnist Winter returned to broadcasting after Shakespearian Troupe of Sir Seymour for the Toronto Daily Star, where she the war, working with the CBC, BBC Hicks Company, before entering the wrote Over the Teacups for a year, and ABC networks, and continuing to radio field. before going to England. free-lance. In 1949 he was a broadcast Following his retirement, he did She returned to Canada a year later producer for Cockfield Brown & Co. media some acting for the Canadian to start her radio career, becoming Ltd., Montreal and in '56 became Broadcasting Corporation. hostess of Teatime Topics for CFRB, and broadcast director for Kenyon & and in 1936 switched over to the CBC where she began a popular summertime radio show, They Tell Me, which ran for 18 years. Surveys listed the program as second only to The Happy Gang for daytime listeners. In 1955 Miss Wallace started her CFAM own travel agency, in Toronto, and personally escorted many groups of Canadians on overseas jaunts. She took the first tourists behind the Iron ON THE DIAL! Curtain, into Soviet Russia, and for NOW 9S0 another first, led a party into the then-forbidden territory of the People's Republic of China. Our frequency change and transmitter relocation will one of Canada's Beth Lockerbie, 53, add 15,000 people to our basic coverage area! This best-known radio and TV actresses, for your national adver- died September 21 in Toronto, victim means greater effectiveness of a heart attack. In private life, she tising dollar since we can now deliver the buying was the wife of Esse Ljungh, supervisor power of the entire prosperous Southern Manitoba of drama for CBC Radio. market. Born in Regina, she graduated in drama from Regina College and took further training at Emerson College, Boston, before heading up the speech Take advantage of added station promotion plus and drama department at Mount Royal extended coverage. Book your campaign now! College, Calgary. She began her radio career in Winnipeg, as a radio journalist, FOR FULL DETAILS CONTACT RADIO TELEVISION becoming a producer and actress, LTD. IN TORONTO MONTREAL participating in many CBC radio REPRESENTATIVES - - programs. In Winnipeg, she founded WINNIPEG AND VANCOUVER. her own radio school. She moved to Toronto in 1946 to head of the Toronto Academy become Elmer Hildebrand of Radio Arts, juvenile division. With the advent of television, she Manager - CFAM/CHSM acted in several roles including that Phone 204-324-6464 of Mary Malone in the CBC series Cannonball in 1958, after performing in many radio and TV series in the late 40s and 50s. In 1961, she won the trophy as best director in the Central Ontario Drama Festival. CFAM CHSM ALTNA e\ STEINBACH John A. Winter, 54, Toronto television executive, co-founder and president of Cine -Tape Associates Ltd. and VTR CB/OCTOBER 1968 43 over the desk

"We are a mobile society," he industry answers are usually found in said, "and we are urbanizing at an trade journals. incredible rate. "All understanding comes through "Yet the simple fact is our social some form of communication-misun- motivations are not keeping up with derstanding through lack of or incom- our technical innovations. Automo- plete communication. biles in every garage and traffic jams "If communications about our in our courts. Airline reservations national scene were as good and as around the world in moments. And yet honest as those we practise in our we, as a people, are bogged down in respective professions, many of our priorities, and sinking deeper. national problems would resolve "There are stated priorities in themselves, or perhaps never occur." Canada," he said, "education, housing, pollution, medicare, unem- Joel Aldred ployment, transportation, and we go on and on. THE YOUNG MEN'S Advertising & "There are so many priorities that "IS YESTERDAY REALLY DEAD?" This Sales Club of Toronto was treated, at nothing has priority. No one thing is question was the subject of an article its first dinner meeting of the season, of paramount importance, including in the June issue of The Broadcaster. to a thoughtful, well -written and peace in our time." It is answered in part by a press presented discussion of Communica- Our values are mixed because we release from Warner Bros. -Seven Arts tions on the Canadian Scene by have declining levels of national, relating to the revival of 21 Charlie Squadron Leader Joel W. Aldred, DFC, provincial and municipal leadership, Chan movies, now in syndication and (ret'd), who became a CBC staff instead of rising levels, Aldred said. the Charlie Chan Special which has announcer after the war, then a "We no longer look up to our ministers already played on the CBC TV network. political (Conservative) firebrand and in the field of religion, the policeman Portrayed first by Warner Oland then co-founded and opened CFTO-TV seems to be a man who is tolerated and later by Sidney Toler, Charlie Toronto. instead of respected, until that one Chan has been on the entertainment In this last capacity, he rocked time when we need him..." scene for almost fifty years. Sam the boat, and himself off its deck, In addition to this, there is so Kunitzky of Warner Bros. -Seven Arts with his revolutionary ideas and much that we take for granted. Ltd. says the initial offering of these actions, only to become one of the "We acknowledge, thankfully, our "old movies" to Canadian TV stations better-known commercial announcers right to live, our right to eat, to be is being received with considerable in Canada (Rothmans) and the United clothed and perhaps to be free. interest. A sma l l 51 page book, States (General Motors). "But even here, we do not under- Quotations from Charlie Chan, com- It was a new and urbane Joel stand, because freedom to one person piled and edited by Harvey Chertok Aldred, now a young -looking 48, a may be different to the understanding and Martha Torge of WB7A, is to be director of Rothmans and recently of of another." published by Golden Press this month. Canadian Breweries Ltd., owner of two He enumerated these and other It will contain a "classic collection farms (one tobacco and one Santa evils which beset our society. Then of more than 300 of the courteous, Gertrudis cattle) and a major ware- he questioned whether "the scholar- astute and philosophical Oriental housing and distributing company in ship practised in the communications detective's immortal movie lines" Labrador. arts relative to marketing is being such as "Truth like football receive Quietly he told the young admen, used as skillfully in our larger and many kicks before reaching goal." The profoundly but clearly and intelli- more profound Canadian universe, the book is priced at $1.00 (U.S.). gently, how Canada's social problems universe of national social change..." are attributable to our national Turning to the marketers' use of inability to communicate. He compared communications, he said: "Protesters this failing to the success Canadian against the so-called costs of adver- A CHARWOMAN from Liverpool, Eng- business enjoys in its own marketing tising hit the daily newspapers, land, unplugged Britain's biggest local communications. sometimes on the front page. The radio station and plugged in her vacuum cleaner. An announcer was preparing to open the day's program at Liverpool's Something to CHINwag about .. . Radio Merseyside when Margaret McConville, newly employed to clean the place, looked around for a plug and disconnected the studio's 3,250 - CHINwag all morning as watt power circuit. As the broadcasting circuit went Torontonians talk to dead, Mrs. McConville went on with her work. Then she replaced the plug GIL CHRISTIE, JOE FORSTER, TED CURL after 15 minutes and put the station back on the air. She said later: "I thought it was all right to plug in my cleaner. It looked like an ordinary electrical point to me." CHIN TORONTO Buzz me if you hear anything.

AM 1540 FM 101 Dick Lewis

44 CB/OCTOBER 1968 classified advertising

AVAILABLE COPYWRITER AVAILABLE leading English Ambitious young man with 6 mo. General Man- Montreal's Young aggressive station requires exp. announcing-seeking morn- with com- language ager seeks position experienced copywriter. Send ing show in Southern Ont. munity minded AM station. resume to: station. broadcast background Excellent Gerry Boddington Wayne Rodriguez nat'I local Mrs. Ave. in administration, Radio Station CJAD 151 Greenwood & programming. For sales, MONTREAL, P.Q. Toronto, Ont. details and resumé write: Box 205 The Canadian Broadcaster AVAILABLE 17 Queen St. E., Suite 128 General radio broadcasting experience. Interested in rock or middle- Toronto 1, Ont. of-the-road station. Have certificate from American broadcasting school. 22 years. Single. AVAILABLE Richard G. Levy 20 yr. old, bright personality, Nickel Range Hotel mature voice, desires start in Sudbury, Ont. radio/tv with view towards announcing / newscasting. Some commercial fi Im exp. BROADCAST ENGINEER AVAILABLE McHugh Dion 13 years exp. many installatiNns. Best Toronto 12, Ont. Excellent ability. - 43 Ridley Blvd., D.O.T., consultants. Age 39. Wishes to (416) 487-3973 references including relocate to Southern B.C. Good working conditions important. Box 203 RADIO TIME SALESMAN The Canadian Broadcaster St. E., Suite 128 Are you looking for an expe- 17 Queen 1, Ontario. rienced radio time salesman? Toronto Someone who believes in servicing and follow-up after CONTINUITY WRITER Production experience. the sale? A progressive Northern Manitoba Radio and Television station is employed. 20 years Presently looking for a male continuity writer. Some on -air work available. experience. Excellent opportunity to gain additional experience in the radio/ Box 202 television field. Send resume to: The Canadian Broadcaster Box 206 17 Queen St. E., Suite 128 The Canadian Broadcaster Toronto 1, Ont. 17 Queen St. E., Suit. 128, Toronto 1, Ont.

ANNOUNCER AVAILABLE MID MORNING SLOT AVAILABLE single, 8 years expe- Age 26, radio rience, some of which has been Adult Southern Ontario calibre commercial Advertising for the in major markets, and includes needs top and idea announcer. Excellent 2 years in television. pay, working benefits. 1968 FALL DIRECTORY All phases of announcing, including classical music. Box 207 The Canadian Broadcaster Box 195 17 Queen St. E., Suite 128 must be reserved The Canadian Broadcaster Toronto 1 , Ont. by October 21... 17 Queen St. E., Toronto 1, Ont. Your ad will reach buyers everywhere. RESEARCH/PROMOTION DIRECTOR An ubiquitous ind'vidual needed to administrate media and marketing research and company advertising; to create and write sales promotion and public relations materials. Fundamental research knowledge as it pertains to audience measurement combined with creative and managerial qualities desireable. Remuneration at good level and dependent upon qualifications. Box 204 The Canadian Broadcaster 17 Queen St. E., Suite 128 tas Toronto 1, Ontario Telephone Answering Service CHIEF ENGINEER phone Answers your Position of Chief Engineer of CFQC-TV Saskatoon is open. whenever you are away Must be experienced in all phases of television broadcast from your office or engineering and in department administration. and ability. residence. Salary open to negotiation depending on experience Phone for Booklet in Write: D.C. Brinton Toronto Montreal Manager, CFQC-TV Sask. 924-4471 UN.6-6921 Saskatoon,

CB/OCTOBER 1968 45 editorial

Towards better broadcasting

Station men from across the country, along with others rather forlornly in many cases, waiting to know where they interested in TV cable systems and networks, crowded the are going. ballroom of the Brunswick Hotel, Moncton, when the Cana- It is heartening to know that the CRTC chairman, Pierre dian Radio -Television Commission staged its first full- Juneau, has two years experience as vice-chairman of the dress public hearings last month and examined the problems old BBG, after a distinguished career in the adjunctive of bringing alternative television service to one -station business of motion pictures, with the National Film Board. markets, especially in the city of Moncton, now served by His vice-chairman, Harry Boyle, has long been a successful CKCW-TV. broadcaster on the programming side. These and other Station men faced with the same problem from else- Commissioners with exposure to, if not participation in, where in Canada appeared, in a group as well as individ- broadcasting, bring a fresh note. ually, but most of the industry people there came to see for Unfortunately though, there is no time for looking on themselves the workings of the five -months old regulatory the bright side, because the industry's situation is a body, which had succeeded the old BBG. We shrewdly crucial one, and if steps are not taken to tell it where it is suspect this was precisely the information the Commission going now, the alternative TV service might as well be was looking for too. wiped from the agenda, because, by the time a satisfactory The CRTC will conduct hearings on the same subject answer is found, the present stations will be out of busi- in Regina October 22 and in Ottawa November 19, and it is ness and we shall be back where we started. only after these that any sort of decision can be hoped for. From the stations' standpoint, the problem is not so The public in these smaller communities is demanding much fear of new competition. They know this is inevitable, and the alternative service, interest displayed in Moncton and most of them are prepared to meet it in a healthy spirit indicated the people are prepared to go to any length to of private enterprise. What they are unable to handle, obtain paying it-except for it themselves. because there is no way to cope with it, is the lack of a When people want a second car or TV set or refriger- clear definition of the problems they are about to face. ator, they show no objection to digging down into their pockets and buying one. For entertainment, they cheerfully The problems before the CRTC are not confined to the cough up the price of a movie or a night club or a trip. question of alternative service. Equally obviously, its Obviously the current television problem requires decisions cannot be expected to meet with the approval individual consideration for each market, but possibly one from every quarter. However, its sole function is a positive solution might be for these smaller -market operators to get one-to give Canadians better broadcasting. into the cable business themselves. The profits from this Early this month, the Commission announced a long- would compensate for any loss of advertising revenue they awaited reallocation of television channels in southwestern might suffer through the fragmentation of their audience by Ontario, thereby ruling, by implication, against CFRB added signals. At the same time it would be possible, on a Toronto's quest, which it could never formally present, for purely private enterprise basis, for those viewers who a VHF license on Channel 13. cared to subscribe, to buy the alternative programs they It also specifically denied CKVR-TV Barrie leave to want so badly, leaving those who are satisfied with one extend its coverage south to include Toronto "in order to channel-or none-to go happily along their ways. maintain local service in the Barrie area". Its only other decision up to this point was that "the Cable television operators were in Moncton in full force to license of Radio Station CJLS Yarmouth, Nova Scotia, shall stake their claims. The CRTC is called upon to pick them not be renewed beyond the expiry date of March 31, 1969." for the alternative service, or they might turn it over to the In handing down these verdicts, the CRTC is fulfilling CBC, thereby increasing the scope ànd the cost of the its role of interpreting the Broadcasting Act according to national system. This would also leave the present station its own convictions. On this basis, criticism, if it exists, without a network, unless it could persuade the generally should be leveled against the Act, because it is the Act unwilling CTV to take it on as an affiliate or subsidiary. which makes the opinions of the Commission law. It could give the nod to NTV's proposed third network, However, it is unfortunate, as we see it, that its first operating by means of as yet non-existent (because they verdicts were all basically negative, reporting no decisions are as yet unlicensed) satellites, or the "twin -stick" of approval, thereby giving the public the impression that system, under which the present incumbent would run both all broadcasters must be bad broadcasters because the stations himself. There is also the proposal that stations CRTC only used offenders as examples. in neighboring markets might install repeaters. Although we firmly believe the Commissioners are sincerely trying to fulfill their mission of improving the Pierre Juneau and his CRTC deserve high commenda- medium, they stand in danger of creating the mistaken tion for the patience they displayed as witness after impression that they are rather like a gardener, who witness paraded before them. Unfortunately this patience devotes his whole time to destroying the weeds, with none is not being shared by the broadcasters, who are still, left over for cultivating and fertilizing the plants. 46 CB/OCTOBER 1968 Welcome CHAU -TV,

C Carleton, P.Q., to the Paul L'Anglais

business e ( world 0: N5

Programs: CFTM TV Montrealts' . CHAU TV Carleton sd"') N.e CJPM TV Chicoutimi CFCM TV Quebec City CI(TM TV Trois Rivieres . CJBR TV Rimouski c}P c`ds*' \J ,4 Announcements: " CFTM TV Montreal of. mgts`_ Z1 CHAU TV Carleton .;. CJPM TV Chicoutimi . .

r-41- PAUL L'ANGLAIS INC TORONTO 487-1551 - MONTREAL 526-9201

. ,\ àoF: (JHFI came from nowhere to take Toronto's second largest adelt audience. And we're still coming on sfrong.

CHFI was recently rated as having Metro's second largest number of adult hours tuned per week. That was in the fall and spring BBM's. Since then we've: Pepped up our morning show (Have you heard John Barton lately?) Beefed up our news department. It's now one of Canada's largest, with two network affiliations. Added the CHFI Air Force (Canada's first twin traffic helicoptors) Launched a $200,000 advertising campaign to attract new listeners. Coming from nowhere to number 2 in adult hours is an accomplishment we're proud of. Some people would be tempted to stop right there. We don't even plan to slow down. CAFI Nationally represented by All -Canada.