Media Release Political and business heavyweights to steer Brand SA to 2010

12 March 2008, Johannesburg: “2010 offers Brand South exciting new possibilities to truly put the country on the world map”, says Ms Cheryl Carolus, CEO of Peotona Group Holdings.

Ms Carolus was speaking at the announcement of the new trustees of the International Marketing Council of which is entrusted with boosting Brand South Africa and making its slogan - Alive with Possibility – become a living reality.

Echoing her sentiments was , also a trustee and Director of FeverTree Consulting, who stressed that the 2010 FIFA World Cup is a rare opportunity to focus the world’s eyes on South Africa.

“We will be able to show that we are a ‘can do’ nation”, Meyer said.

The IMC’s newly elected board consists of 37 trustees, all of whom are heavy-weights in business and government. Its executive authority lies with Dr , Minister in the Presidency, and four ministers serve as patrons – the Ministers of Communications, Trade and Industry, Environmental Affairs & Tourism and Arts & Culture.

Prof. Barney Pityana, Principal and Vice Chancellor of UNISA and also a board member, feels that the IMC has done a tremendous job thus far, a sentiment backed up by research - a brand equity study valued Brand South Africa at R516.6 billion in 2007, up from R379.5 billion in 2003. This figure is a measure of the selling power of the South African brand, that is, its ability to attract foreigners to the country’s products, industry and shores. Minister Pahad has attributed the rise in the value of Brand South Africa to the work of the IMC.

Says Prof Pityana, “the new opportunities presented to Brand South Africa by 2010 will put even greater demands on the IMC. But the new Board, working together with all South Africans, have the skills, the energy, the vision and the commitment to showcase to the world how Alive with Possibility South Africa is.”

IMC Board Trustees Dec 2007 Attached is a complete list of the board. Should you want to interview any of them, contact details can be provided.

Executive Authority •Essop Pahad, Dr (Minister in the Presidency)

Patrons •Ivy Matsepe-Casaburri, Dr (Minister of Communications) •Mandisi Mpahlwa, Min (Minister of Trade and Industry) •, Min (Minister of Environmental Affairs and Tourism) •, Dr (Minister of Arts and Culture)

Trustees

First Name Surname Title Position Company Ajay Gupta Mr Chair Sahara Holdings Anant Singh Mr MD Video Vision Andre Fourie Mr CEO NBI Ayanda Ntsaluba Dr DG DFA Barney Pityana Prof Principal and UNISA Vice Chancellor Bongani Maseko Mr COO ACSA Brand Pretorius Mr CEO McCarthy Ltd Cheryl Carolus Ms CEO Peotona Group Holdings Dali Mpofu Mr CEO SABC Danny Jordaan Mr CEO SA2010 Bid Co Dave Lewis Mr Chair Competitions Tribunal Gill Marcus Ms Chair: PLGS ABSA Given Mkhari Mr CEO MSG Africa Heather Sonn Ms Hischam El-Agamy Dr Dir: CD IMD International Iqbal Sharma Mr Act CEO thedti: TISA Jabu Mabuza Mr CEO Tsogo Sun Group Joe Phaahla Dr CEO 2010 FIFA World Cup Joel Netshitenzhe Mr Head PCAS Leslie Maasdorp Mr Chair Absa Capital Lorato Phalatse MS Dir Nozala Holdings Michael Spicer Mr CEO BusinessLeadershipSA Moeketsi Mosola Mr CEO SA Tourism Nick Binedell Mr Director GIBS Paul Bannister Mr CEO IGNITE Phindi Nzimande Ms CEO EDI Holdings Reuel Khoza Mr CEO AKA Capital Roelf Meyer Mr Director FeverTree Consulting Roy Marcus Prof CEO Da Vinci Institute Russell Loubser Mr CEO JSE Sandile Zungu Mr Chair Zungu Investments Steve Ross Mr CEO Edcon holdings Taddy Blecher Mr CEO CIDA City Campus Tanya Abrahamse Ms CEO SANBI Themba Maseko Mr CEO GCIS Wendy Luhabe Ms Chair W L Foundation Zodwa Manase Ms CEO Manase & Ass

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Issued by Meropa Communications on behalf of the International Marketing Council of South Africa.

For more information, please contact Lauretta Theys – Meropa Communications Telephone: 083 444 4755 Email: [email protected]