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Ward Profile

Birkdale

Councillor Iain Brodie - Browne

Councillor Richard Hands

Councillor Simon Shaw

Released: October 2017

Collated by Gemma Monaghan Commissioning Support & Business Intelligence Service Data, Insight, Business Intelligence, & Performance

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Document Control

Issue/Amendment Record

Version Date of Issue Reason for Issue

V1 21/09/2017 Initial Full Draft

V2 04/10/2018 Final

Document Ownership

Role Name/Title

Author Gemma Monaghan

Release Wayne Leatherbarrow Authority Service Manager – Performance & intelligence.

Distribution Cabinet Council Chief Executive SLB Public

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Early Years Foundation Stage ...... 19 Contents Primary Settings ...... 20 Key Stage 1 (KS1) ...... 20 Highlights ...... 4 Key Stage 2 (KS2) ...... 21 Sefton Comparative Position ...... 5 High School Settings ...... 21 National Comparative Position ...... 5 Key Stage 4 (KS4) ...... 21 LCR Comparative Position ...... 6 Not in Employment Education or Training (NEET) ...... 22 North West Comparative Position ...... 6 Community Safety ...... 23 Overview ...... 7 Crime ...... 23 Implications for Service Delivery ...... 7 Anti-social Behaviour (ASB) ...... 23 Demographics ...... 8 Index of Multiple Deprivation - Crime ...... 24 2015 Ward Population Distribution by Age Band & Deliberate Fires ...... 24 Gender ...... 9 Health ...... 25 2015 Ward Population Distribution Comparisons...... 9 Hospital Admissions ...... 25 Population Change by Core Age Groups ...... 9 Index of Multiple Deprivation – Health & Disability .... 27 NINo Registrations 2012-2016 ...... 9 2011 Census Flows – Migration ...... 28 NINo Registrations - European Countries ...... 9 2011 Census Flows – Travel to Work ...... 29 Top 2 NINo Registration Request European Countries . 9 Service Demand & Delivery in Ward ...... 30 Service Demand ...... 9 Children’s Social Care ...... 30 Deprivation ...... 10 Early Help ...... 30 Children in Low Income Families (2014) ...... 10 Factors at Assessment – Domestic Violence / Substance Overall IMD Score by LSOA (2015) ...... 11 Misuse ...... 30 IDAOPI Score by LSOA (2015) ...... 11 Children Centres ...... 30 IDACI Score by LSOA (2015) ...... 11 YOT (Youth Offending Team) ...... 30 Housing & Households ...... 12 Adult Social Care - Personal Care at Home ...... 31 Household Composition ...... 12 Adult Social Care - Long Term Residential and Nursing Time Void / Vacant ...... 13 Homes ...... 31 Average House Prices ...... 13 Adult Social Care - Contacts...... 31 Barriers to Housing & Services IMD Score by LSOA Libraries ...... 32 (2015) ...... 14 Domestic Waste Collection ...... 32 Economy & Business ...... 15 Calls for Service – Environmental Issues ...... 32 Economically Active ...... 15 MOSAIC Profile ...... 33 Economically Inactive ...... 15 Overview ...... 33 Unemployed ...... 15 Generic MOSAIC Characteristics ...... 34 Index of Multiple Deprivation - Employment ...... 15 Notes on Data & Methodology ...... 36 Benefits & Support ...... 15 Acronyms and Abbreviations ...... 38 Benefit Claimants ...... 17 Sources ...... 39 Job Seekers Allowance ...... 17 Universal Credit ...... 17 Housing Benefit ...... 17 Council Tax Reduction ...... 17 Emergency Limited Assistance Scheme (ELAS) Applications...... 18 Education ...... 19 Nursery Settings ...... 19

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Highlights

Life Expectancy Free School Meals

81 85 78 83 79 83 12% 18% 16%

Birkdale Sefton England 1 Birkdale Sefton England

Average Age at Death (2015) Proportion of children taking Free School Meals

Children on a Social Care Plan Benefits Claimants

v

28 50 11% 9% 15% Birkdale Sefton Birkdale Sefton England

Numbers per 1,000 of 0-17 year olds (16/17). Percent of working age population claiming benefits

Educational Attainment Emergency Limited Assistance Scheme

1% 4%

Birkdale Sefton

Percentage of residents aged 18+ making application (16/17)

Rate of Reported Crimes

40 61 Birkdale Sefton

Percentage of Children NOT Achieving a Good Level of Development or Attaining Standard (15/16). Numbers of crimes reported per 1,000 population (2016)

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Sefton Comparative Position National Comparative Position This table shows the relative position of the ward This table shows the relative position of the ward compared to all other wards in Sefton. Low values compared to Wards in England. Low values are to are to the left, high to the right. the left, high to the right.

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LCR Comparative Position North West Comparative Position This table shows the relative position of the ward This table shows the relative position of the ward compared to all other wards in the Liverpool City compared to Wards across the Northwest. Low Region (LCR). Low values are to the left, high to values are to the left, high to the right. the right.

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Overview Implications for Service Delivery Sefton is a metropolitan borough of , Due to the demographic makeup, the overall lower England and its local authority is . deprivation and better health seen across the ward, Sefton was formed, following the Local demands on services in the ward should be lower Government Act 1972, on 1 April 1974. than compared to other wards and Sefton as a whole; however these may increase in the Birkdale is one of the 22 wards that make up foreseeable future due to an aging population and Sefton Metropolitan Borough Council. It is located increases in overall deprivation seen. Key service in the North of the borough and covers part of the demands could include: Birkdale and Hillside areas. Birkdale is bordered by ward to the West, ward to the ▪ Primary school places will be in required 5 to 9 North, West Lancashire Borough Council to the year olds makes up one of the higher East and ward to the South. population bands. There may also be higher demands on high school / further education / apprentice places for those aged 15 – 19. In the ward there are:  Five Primary Schools ▪ There are small pockets of higher level  One Secondary School deprivation of all types in the ward; these may  Two General Practitioner (GP) Surgeries (as require more services than compared to most of 2014) residents across the ward.

▪ Within the ward there is a number residents with limited access to a vehicle this may lead to isolation issues and a reliance on public transport and possible consequential restricted access to jobs and services.

▪ Budgets cuts seen by both Merseyside Police and Merseyside Fire and Rescue coupled with the increases in rates of crime and disorder within the ward may result in increases in demand and therefor increasing level of direct costs. Associated with these issues are also indirect costs including lowered levels of community satisfaction and wellbeing; and reduced attractiveness to encourage businesses and job creators to locate in the area.

▪ There are overall lower than average levels of reliance on benefits in the ward, yet changes made in the Welfare Reform Act may see increased levels of vulnerable households and widening in inequalities in households, leading to demands on services such as Food Banks, Emergency Limited Assistance Scheme, Housing Benefits, and Homeless Services.

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Demographics adult social care in the near future. In the last Census (2011) 95% of the population The latest 2015 population estimates indicate was born in the United Kingdom. With 3% of the there are approximately 12,900 people living in ward population having an ethnicity recorded as Birkdale. Mixed Heritage, Black, Asian, or Minority Ethnic Overall the people of the ward tend to be younger background. The England average is than the Sefton, Liverpool City Region, the North approximately 15%. West and England averages. With 22% of the Identification of international migration trends population being aged 0 to 17 compared to 19% between the decennial Censuses is difficult as across the Borough. accurate data covering the whole population is There will be a higher demand on education not available. However, the National Insurance services within the ward than compared to the Number (NINo) registrations of adult overseas borough as a whole, meaning places within local nationals entering the UK can be used to create a schools may be limited and people have to travel picture of economically active migration (see further afield to attend primary schools, methodology section for interpretation of this secondary schools and colleges. It likely there will data). be specific demand around primary school places There have been a total of approximately 160 as Birkdale’s population pyramid indicates those NINo registrations made within Birkdale by aged 5 to 9 make up one of the higher age bands overseas nationals between July 2012 and June within the ward. There is also a higher level of 2016. Assuming none of those applicants moved residents aged between 15 to 19 leading to a out of the ward during the period this equates to demand on high school / further education / 18 per 1,000 16 to 65 year olds living in the ward. apprentice places and may have an effect on NEET This is lower than the rate seen across Sefton as a figures if these are not readily available. whole (21 per 1,000) Liverpool City Region (36), 63% of the population the North West (43), and rate seen across England are of “working age” (16 (77). – 65) slightly higher than 82% of the overseas national registrations within Sefton (62%), meaning Birkdale during the period were from European demand for jobs or countries. The top five countries of registration benefit support in the from European countries in the ward are Poland area would be similar to (32%), Romania (21%), Portugal (9%), Latvia (8%) that of the borough as a and Lithuania (4%). whole. The number of European registrations in Birkdale The overall population in has fluctuated during the time period (July 2012 the ward has seen a 2% to June 2016). decrease, over the last decade compared to a 1% increase across Sefton. However, those aged 65 and over have seen an increase of 12%, with those ages 85 and over have increasing by 17%; these increases may lead to greater demand being put on services required by older people including

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2015 Ward Population Distribution by Age Band & NINo Registrations 2012-2016 Gender Ward Rate per 1,000 population Aged 16 - 65 Count Ward Sefton LCR NW England European Union NINo 131 15.0 18.6 26.7 30.3 57.0 Rest of the World NINo 29 3.4 2.7 9.3 12.7 20.0 All Overseas NINo 160 18.4 21.3 36.1 43.1 77.1 NINo Registrations - European Countries

Top 5 NINo Registration Request European Countries

2015 Ward Population Distribution Comparisons

Birkdale Percentage Count Ward Sefton LCR England Total 12,916 - - - - Males 6,217 48% 48% 49% 49% Females 6,699 52% 52% 51% 51% Aged 0-17 2,829 22% 19% 20% 21% Aged 0-19 3,145 24% 22% 23% 24% Aged 16-65 8,128 63% 62% 65% 64% Aged 18 - 64 7,661 59% 58% 61% 61% Aged 55 - 65 1,862 14% 15% 13% 12% Aged 65+ 2,426 19% 23% 18% 18% Aged 85+ 272 2% 3% 2% 2% Service Demand Population Change by Core Age Groups Approximately 6% of Birkdale residents aged 65 and over received some form of long term care from Sefton’s Adult Social Care during the 2016/17 financial year. Approximately 3% of the 0 – 17 year old population within the ward were known to Sefton Children’s Social care and on some form of plan (Children in Need, Child Protection or Looked After Children) at some point between April 2016 and March 2017.

Approximately 4% of the 0 – 18 year old population within the ward were known to Sefton’s Early Help service at some point between April 2016 and March 2017.

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Deprivation protection of Pension levels over the period. The income deprivation affecting children index Overall deprivation within the ward is low, with (IDACI) is a supplementary index to the IMD. In some residents living in some of the least general the ward is populated by some of the deprived areas within England. The Index of lesser income deprived parents with children in Multiple Deprivation (IMD) measures levels of the country. deprivation across seven domains. The higher the score the more affected or ‘deprived’ an area is. One of the wards LSOAs are in the bottom 10% affected areas nationally. The average IDACI The IMD data can be viewed at a number of score across the ward is 0.13 – again lower than different levels. The map below shows the relative Sefton’s average 0.20. level of deprivation across Sefton where the areas shaded are ‘Lower Level Super Output Areas’ Only one of the LSOAs in the ward showed an (LSOA). These areas are groups of approximately increase in levels of income deprivation affecting 200 households - defined nationally. children between 2010 and 2015, suggesting an overall ward reduction in the parental income Three of the nine LSOAs which make up Birkdale over the period. ward are all within the bottom 30% of the least affected LSOAs nationally. However, there has It is estimated that in 2014 there were some 355 been an overall increase when comparing the dependent children (aged 0-19) within Birkdale 2015 IMD average score to those in 2010 living in low income families. This equates to indicating that the level of deprivation in the ward approximately 12.2% of all children in the ward. has increased over the last 5 years. However, the This is the lower than the percentage seen in 2010 average score across the ward is 15.2 compared (13%), yet is an increase compared to the previous to an average of 26.1 across Sefton as a whole. year (2013 – 11.6%). The income deprivation affecting older people Children in Low Income Families (2014) index (IDAOPI) is a supplementary index to the IMD. In general the ward is populated by less income deprived older people, yet there are pockets of older people who are less off then their neighbours. Of the wards nine LSOAs two are within the top 30% affected areas nationally. The average IDAOPI score across the

ward is 0.16 – lower than the Sefton 0.22 average. However, only one of the LSOAs has shown increases in levels of income deprivation affecting older people between 2010 and 2015 suggesting an improvement in overall older people incomes over the period possibly

as a result of the

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Overall IMD Score by LSOA (2015) IDACI Score by LSOA (2015)

IDAOPI Score by LSOA (2015) Overall Birkdale has a lower than average level of all deprivation types, however, there are small pockets of residents within the ward who are worse off than others. In general the lower levels of deprivation goes hand in hand with low levels of demands for services covering all ages including children’s and adult’s social care, benefits (including out of work and housing), ‘Sefton Turnaround’ Programme, and early help, intervention, and prevention, however, the residents living in the small pockets may need more services.

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Housing & Households 19%, NW 21%, and England 19%), with a further 5% residing in privately rented In most respects the housing make-up of the ward properties (Sefton was 5%, LCR 4%, NW 5%, reflects its population of predominantly settled and England 4%). Meaning 11% of households households with middle aged to older people. over 65 were rented properties (compared to 19% in Sefton), this will lead to lower In the 2011 Census: demands for funding should these residents ▪ 27% of households were occupied by just one move into long term residential or nursing person (Sefton was 32%, LCR 34%, NW 32%, facilities as they will not have any property and England 30%). equity to fund their stays.

▪ 13% of households were occupied by ▪ 18% of households within Birkdale do not someone aged 65+ living alone lower than the have access to a car or van; this is much lower Borough yet similar to the other local and than the comparison areas, Sefton with 28%, national averages. (Sefton was 16%, LCR 13%, LCR with 34%, NW with 28% and England at NW 13%, and England 12%). 26%. 37% of the households in the ward have access to two or more cars (Sefton 28%, LCR ▪ 12% of households were occupied by a lone 24%, NW24% and England 25%). The small parent. (Sefton was 13%, LCR 14%, NW 12%, pocket with limited access to a vehicle may and England 11%). lead to isolation issues and a reliance on public transport and possible consequential ▪ 79% of households had an occupancy rating of restricted access to jobs and services. +1 or more - an indication that the households had one or more bedrooms than ‘required’. This is considerably higher than the rates seen across the Borough (74%), City Region (73%), Northwest (72%) and England (69%).

▪ 5% of all household tenure was local authority or social land-lord rented much

lower than local and national rates (Sefton Household Composition was 14%, LCR 22%, The ward has a lower than average number of NW and England 18%). long-term vacant properties; these properties With 13% of have a higher rate of privately owned properties. households being The ward has a lower level of Council Tax privately rented discounts and receipt shortfalls, partly a function properties (similar to of lower level of single occupancy households. Sefton 13%, yet lower than LCR 16%, NW Overall the ward contributes some 4% of all 15%, and England rateable dwellings in Sefton (This is slightly lower 17%). than the number of households in the ward, with Birkdale making up 5% of all households in the ▪ 6% of households Borough). over 65 had a tenure 12% (695 dwellings) within the ward are deemed category of local to fall into Council Tax Band A, with the majority authority or social of households within the ward falling Tax Band B land-lord rented again (35% / 1,994). (Sefton was 14%, LCR

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Of the 5,657 household dwellings within the ward New Build Bedroom Types subject to paying Council Tax 31% qualified for single occupancy discount (i.e. their Council Tax liability was reduced by 25%). This equates to nearly £533,000 in reductions for single occupancy discounts in the ward. It is estimated that the council tax total net liability in Birkdale was £6.5 million in 2016/17, during the period receipts were received of approximately £6.4m leaving an estimated ‘short fall’ of approximately £127,000 across the ward (2%). Birkdale has a rate of vacant and / or void There were 206 properties sold in Birkdale properties of 36 per 1,000 properties. The ward’s between January and December 2016, all bar two rate is lower than the average for the Borough (42 were household dwellings. Of all the properties per 1000). sold in the ward over two thirds (67%) were semi- detached properties. There were a total of 203 vacant and / or void properties in the ward as of April 2016 making up 33% of all properties sold in during the year were 4% of all vacant and / or void properties across leasehold. Sefton. Average House Prices 22% of the vacant and / or void stock in the ward has been vacant and / or void for over two years. 90% of the wards vacant and / or void properties are registered as being privately owned; higher than the Borough rate of 85%. Time Void / Vacant

Birkdale Sefton Count Rate / 1k Count Rate / 1k 0-6 Months 87 15.5 2148 17.3 6-12 Months 41 7.3 1209 9.7 12-24 Months 30 5.4 740 6.0 24+ Months 45 8.0 1131 9.1 In general all areas of Sefton have relatively low Total 203 36.3 5228 42.2 barriers to housing when compared nationally. As at March 2016 there were 11 development However, the 2015 Index of Deprivation relating sites built or in progress in Birkdale, constituting to Housing & Services shows that Birkdale has 40 dwellings none of which are intended as lower than average issues in terms of housing ‘affordable’. barriers across Sefton, there has been an overall improvement from 2010. All eight LSOAs making up the ward, are in the bottom 10% of affected areas nationally, meaning that residents of the ward are living in some of the least affected areas for barriers to housing and services across England, with the ward being more accessible than across Sefton (the ward has an average score of 5.1 compared to 9.7 across Sefton as a whole).

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There has been progress made in recent developments and improvement in housing stock. However, given the low levels of lone person households and the vacant and poor quality accommodation coupled with the high amount of developments already in the ward there may be limited opportunity for continued existing stock improvements especially those classed as affordable homes. Barriers to Housing & Services IMD Score by LSOA (2015)

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Economy & Business Economically Active Birkdale Percentages As of October 2016 there were a total of 47 Count Ward Sefton LCR NW England All 6863 72.6 67.1 65.7 67.8 69.9 establishments throughout Birkdale which hold a In employment 6196 65.5 59.1 56.2 59.6 62.1 license under the 2003 Licensing Act; these Employee: Part-time 1712 18.1 15.0 14.0 13.9 13.7 Employee: Full-time 3436 36.3 35.8 35.6 37.5 38.6 include locations which sell alcohol (shops, pubs, Self-employed 1048 11.1 8.2 6.6 8.2 9.8 Unemployed 334 3.5 4.9 5.8 4.7 4.4 clubs and restaurants) along with properties Full-time student 333 3.5 3.1 3.7 3.5 3.4 serving hot food after 11pm. The ward makes up Economically Inactive 4% of all Sefton’s licensed premises lower than Birkdale Percentages the Sefton average of 5%. Count Ward Sefton LCR NW England All 2593 27.4 32.9 34.3 32.2 30.1 Only one establishment holds a license under the Retired 1429 15.1 17.3 14.7 14.8 13.7 Student 411 4.3 4.4 6.3 5.6 5.8 Gambling Regulation Act 2003 in the ward as of Looking after home or family 307 3.2 3.4 3.9 3.9 4.4 October 2016. Long-term sick or disabled 336 3.6 5.9 7.1 5.6 4.0 Other 110 1.2 1.9 2.3 2.2 2.2 Within Birkdale there were 95 inspections carried Unemployed out of commercial properties (ranging from large Birkdale Percentages chain stores e.g. Asda / Tesco, to the local corner Count Ward Sefton LCR NW England shop) during 2016. Age 16 to 24 103 1.1 1.4 1.7 1.4 1.2 Age 50 to 74 80 0.8 1.0 1.0 0.8 0.8 According to Experian Mosaic in 2016, 14% (797) Never worked 52 0.5 0.7 1.0 0.8 0.7 Long-term 139 1.5 2.0 2.4 1.8 1.7 of households within Birkdale had an annual income of less than £15,000, considerably lower Index of Multiple Deprivation - Employment than the rates seen across Sefton. Possibly due to the area being predominantly stable more affluent households.

The 2011 Census indicated that of the then 9,456 residents aged 16 to 74 living within Birkdale, 73% were economically active. Of these economically active residents, 36% were employed full time; 18% employed part time; and 11% were self- employed. 27% were economically in-active; of whom 15% were retired and 4% were registered as long term sick or disabled. In total 139 (2%) had been unemployed long term and nearly 1% (52) had never been employed. Four of the wards LSOAs are in the top 40% of areas in England for working age people who have been involuntarily excluded from the labour market, the remaining LSOAs are mid-level; all the wards LSOAs have seen a reduction in employment levels since 2010.

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Benefits & Support across Sefton (9%) and LCR (10%) the North West (11%), and England (11%). Birkdale is characterised overall by lower than There were 111 Universal Credit (UC) claimants in average benefits-dependent population, however, the ward in December 2016. This will have seen there has been a slight increase in socio-economic an increase compared to 2015 primarily as a result problems of overall poverty. The population of the move from a basket of different benefits to vulnerable to the vagaries of the wider economy the single Universal Credit benefit from 2014 are less likely to be vulnerable to the structural which has not yet been completed. changes in benefit levels and accessibility. Birkdale has a lower rate of 18 – 64 year old UC There are approximately 690 working age people claimants than comparison areas, 1% compared to residing in the ward claiming benefits. This is 9% Sefton, LCR and NW all at 3% yet is on par with of all the working aged residents; lower than England at 1%, but again caution should be used Sefton (15%), LCR (17%), North West (14%) and as the conversion rate to this single benefit will Great Britain (15%). differ across areas. Figures for August 2016 There were 365 families in the ward who were out show the total number of work claiming Child Tax Credits (CTC) equating of claimants in the ward to 6% of all Sefton out of work families. decreased by 7% (55) compared to August 1,685 families in Birkdale are claiming child 2015. This is similar to benefits (relating to 2,850 children). This is 5% of the percentage all families in Sefton, and 5% of all children. reduction seen across In January 2017 some 607 households in Birkdale the Borough as a whole were claiming Housing Benefit (11% of all (5%). households in the ward as of Census 2011). This is Of working age benefit lower than the averages seen across the claimants within the comparison areas with the borough having 18%, ward 55% are in receipt LCR with 22%, and NW with 18% and on par with of either Employment England as a whole (17%). A vast number of these Support Allowance (ESA) households are Housing Association properties. or Incapacity Benefit. Like the comparison areas the ward has seen a This rate has not decrease in the number of claimants when changed compared to comparing January 2017 to the same period in the same period last 2016. year, with Sefton seeing Some 801 households in the ward are claiming a 2% increase. However, Council Tax Reduction (14% of all rated the number of carers in households); lower than the Sefton average of the ward increased by 21%. Some 52% of these claiming households are 8% (possibly leading to Housing Association properties. higher demands on services in the future). Between April 2016 and March 2017 there were 112 applications to Sefton’s Emergency Limited As of January 2017 there Assistance Scheme (ELAS) by residents within were 10% of Birkdale Birkdale. This makes up 1% of residents aged 18 residents claiming Job and over in the ward, lower than the borough Seekers Allowance (JSA) rate. The ward has seen a reduction in the aged between 18 and 24 number of applications made in 2016/17 years of age. compared to the previous year similar to Sefton The ward is similar to which also saw an overall reduction. Of the the proportion of 18 to applications in the ward, 64% were approved in 24 year olds claiming JSA full, with 7% being partially approved (2016/17).

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The ward made up just 1% of all Sefton’s Universal Credit applicants. Trussell Trust Food Bank data for April 2015 to March 2016 shows that 242 Birkdale residents were fed by a Food Bank located in Sefton, equating to 19 per 1,000 residents which is lower than the Sefton rate of just 57 per 1,000.

Benefit Claimants

Ward Percentage of Total Working Age Population Count Ward Sefton LCR NW England Total Claimants 690 9.0 14.9 16.9 13.5 11.3 Job Seekers Allowance 30 0.4 1.1 1.2 1.1 1.2 Housing Benefit ESA & Incapacity 380 5.0 8.9 10.1 7.8 6.1 Lone Parents 45 0.6 1.1 1.4 1.1 1.0 Carers 130 1.7 2.3 2.7 2.1 1.7 Other Income Related Benefits 5 0.1 0.2 0.3 0.2 0.2 Disabled 80 1.0 1.1 1.1 0.9 0.8 Bereaved 20 0.3 0.2 0.2 0.2 0.2 Key out-of-Work Benefits 460 6.0 11.4 13.0 10.3 8.6

Council Tax Reduction

Job Seekers Allowance

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Emergency Limited Assistance Scheme (ELAS) Within Birkdale there is a lower level of reliance Applications on most forms of benefits; however the new reforms may lead to a potential reduction in Birkdale Application Status Count Ward Sefton household income for some of the more Total Applications 112 vulnerable residents in the ward. This could have Approved 72 64% 65% an increased demand on other provisions Partially Approved 8 7% 5% including ELAS, Food Banks and homeless services. Not Approved 32 29% 30% The reduction in household income may also have a knock on effect on local businesses and landlords.

The Welfare Reform Act introduced major changes to the national benefits system. As of November 2016 the benefit cap on household income was reduced from £26,000 per annum to £20,000 per annum. This was in addition to the already implanted reforms of the ‘bedroom tax’ (a reduction in housing benefit for occupants of rented housing who have more rooms than they are deemed to require); and council tax reduction scheme (the personal capital limit has been reduced from £16,000 to £6,000 for council tax liability meaning unemployed working age people, 16-64, with less than £6,000 being liable to pay 20% of the annual council tax bill). Along with the changes in limits and accessibility the way benefits are paid is also changing. Universal Credits is being introduced as a single means-tested benefit paid to people of working age replacing JSA, ESA, IS, HB, WTC and CTC. Personal Independence Payment is replacing DLA, it is a benefit for people aged 16-64 with a long- term health condition or disability that means they have trouble getting around or need help with daily living activities. These changes in the welfare reform system are going to have varying impacts across Sefton wards.

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Education Years Foundation Stage (EYFS) level: Given the direct correlation between deprivation ▪ 30% did not achieve a “Good Level of levels and attainment, it is unsurprising that Development”. Similar to the achievement overall Birkdale has a lower than average levels seen across Sefton (30%), yet lower proportion of children with special educational than the North West (33%) and England needs however the attainment rates varies across (31%). the key stages across compared to the Sefton 11% were entitled to a free school meal results. ▪ (Sefton is 19%). The poor levels of attainment and average levels of specialist support needed for children in the ▪ 6% were subject to Special Educational Needs ward may present particular challenges for the (SEN) support (Sefton is 7%). delivery of services and pressures on service Birkdale Sefton Nursery Class Pupils delivery across school and educational services. Count % Count % The population spike seen in the demographic Total Pupils 108 1922 profile of the Borough could also add to service Females 44 41% 936 49% pressures over the medium term, and current Males 64 59% 986 51% data suggests that children are being failed from Receiving Free School the very start of their educational journey and Meal 3 3% 180 9% evidence suggests that it is very difficult to SEN Support 8 7% 80 4% recover from these disadvantages. English as a First Language1 104 96% 1830 95% Nursery Settings English not as a First 1 Of the 108 students resident in Birkdale attending Language 3 3% 86 4% Born in Great Britain2 86 80% 1692 88% a Sefton maintained Nursery setting: Born Outside Great 2 Britain 1 1% 24 1% ▪ 6% of all Nursery pupils in Sefton live in 1 The Language Breakdowns may not add up to the total number of pupils as the Language Birkdale was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused ▪ 23% of the estimated Nursery age population within the ward attend a Sefton maintained nursery (Sefton has a rate of 21%).

▪ The number of pupils entitled to a free school meal was below five and so could not be reported in the ward (Sefton is 9%).

▪ The number of pupils subject to Special Educational Needs (SEN) support was below five and so could not be reported in the ward (Sefton is 4%).

Early Years Foundation Pupils with SEN & SEN Eligible for Free School Stage Support (EYFS)1 Meal (EYFS) Count % Count % Of the 161 students Birkdale 10 6.2% 18 11.2% residing within Birkdale Sefton 193 6.6% 549 18.8% ward and attending a LCR 1876 10.5% 3956 22.2% Sefton maintained NW 8067 9.0% 14562 16.3% setting with an Early England 60560 9.1% 93538 14.0%

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Primary Settings Key Stage 1 (KS1) Of the 1,060 Sefton maintained Primary School During 2015/16 there were 140 students residing students living in the ward: within Birkdale ward and attending a Sefton maintained setting with a KS1 level. For these ▪ 5% of all Primary pupils in Sefton live in students: Birkdale. ▪ 49% did not achieve the expected standard in ▪ 83% of the estimated primary school age Reading, Writing, and Maths; higher than the population within the ward attend a Sefton average for Sefton at 43%. maintained primary school (Sefton has a rate of 83%). ▪ Birkdale had lower attainment in three of the four subject types when compared to the ▪ 14% were entitled to a free school meal Borough. With only science showing a better (Sefton is 18%). attainment rate. ▪ 9% were subject to Special Educational Needs (SEN) support (Sefton is 11%).

Birkdale Sefton Primary School Pupils Count % Count % Total Pupils 1060 19663 Females 530 50% 9601 49% Males 530 50% 10062 51% Receiving Free School Meal 144 14% 3623 18% SEN Support 99 9% 2126 11% English as a First Language1 1019 96% 18729 95% English not as a First Language1 41 4% 930 5% Born in Great Britain2 796 75% 17638 90% Born Outside Great 2 Britain 19 2% 473 2% 1 The Language Breakdowns may not add up to the total number of pupils as the Language was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused

Pupils with SEN & Eligible for Free SEN Support (KS1) School Meal (KS1) Count % Count % Birkdale 12 8.6% 9 6.4% Sefton 316 11.3% 63 2.3% LCR 2898 16.8% 3955 22.9% NW 13330 15.3% 15080 17.3% England 95180 14.8% 97397 15.2%

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Key Stage 2 (KS2) Secondary School Settings During 2015/16 there were 150 students residing Of the 764 Sefton maintained Secondary School within the ward and attending a Sefton students living in the ward: maintained setting, with a KS2 level. For these students: ▪ 6% of all secondary school pupils in Sefton live in Birkdale. ▪ 45% did not achieve the expected standard in Reading, Writing, and Maths; similar to the ▪ 78% of the estimated secondary school age average for Sefton at 45%. population within the ward attend a Sefton maintained secondary school (Sefton has a When comparing the individual subjects by rate of 75%). teacher assessment, writing is the lowest achieving subject in the Birkdale cohort, with ▪ 12% were entitled to a free school meal Reading being the highest. (Sefton is 17%).

▪ 12% were subject to Special Educational Needs (SEN) support (Sefton is 12%).

Birkdale Sefton High School Pupils Count % Count % Total Pupils 764 274 13058 5462 Females 373 49% 6411 49% Males 391 51% 6647 51% Receiving Free School Meal 91 12% 2257 17% SEN Support 93 12% 1539 12% English as a First Language1 750 98% 12600 96% English not as a First Language1 14 2% 455 3% 2 Born in Great Britain 267 97% 5251 96% Born Outside Great 2 Britain 7 3% 211 4% 1 The Language Breakdowns may not add up to the total number of pupils as the Language was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused Please note within the table counts below four have been suppressed

Key Stage 4 (KS4) During 2015/16 there were 161 students residing within Birkdale ward and attending a Sefton maintained setting undertaking GCSE examinations. For these students:

▪ 39% did not achieve A* to C in English and Pupils with SEN & SEN Eligible for Free School Maths; similar to the averages for Sefton, LCR, Support (KS2) Meal (KS2) Count % Count % the North West and England. Birkdale 17 11.3% 18 12.0% Sefton 337 12.8% 406 15.4% ▪ 73% did not achieve the English LCR 3268 20.1% 3686 22.7% Baccalaureate, slightly lower than Sefton, LCR, NW 14450 18.0% 14080 17.5% NW and England. England 102619 17.7% 90680 15.6% ▪ The students in Birkdale had an average Attainment 8 score of 52.8 higher than the Borough, city region, region, and country.

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▪ The average Progress 8 score in the ward Not in Employment Education or Training (NEET) (0.03) again higher than the comparison There are a total of 564 people aged between 16 areas. This means that on average students is and 24 registered as Not in Employment achieving as expected. Education or Training (NEET) within Sefton, of these:

▪ 2% (13) reside within Birkdale. ▪ Of these 23% were registered as needing support as a result of their Special Educational Needs or Disabilities (SEND). National Client Caseload Information System (NCCIS) have introduced a new measure, targeting 16 – 17 year old NEET:

▪ 46% of the NEET cohort living in the ward is aged 16 – 17.

▪ This made up 4% of the Sefton 16 – 17 year old NEET cohort.

▪ Overall, 2% of the 16 – 17 year olds residing in Birkdale are registered as NEET, this is lower than the rate seen across Sefton, and LCR.

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Offences Birkdale Crimes Sefton Crimes Community Safety 2016 Count Rate1 Change2 Count Rate1 Change2 Burglary 107 8.3 3.9% p 1829 6.7 -7.3% q Criminal Associated with its lower levels of socio-economic q p issues Birkdale has below average levels of crime Damage 66 5.1 -29.8% 2668 9.7 3.5% Drugs 18 1.4 20.0% p 987 3.6 -17.0% q and disorder compared to the Borough as a Other3 47 3.6 113.6% p 1342 4.9 79.2% p whole. Sexual 12 0.9 0.0% u 398 1.5 4.2% p Theft 132 10.2 0.8% p 4947 18.1 -6.8% q Crime Violence 134 10.4 34.0% p 4631 16.9 27.5% p Total 516 40.0 8.2% p 16802 61.4 6.2% p There were 516 crimes reported to Merseyside 1 The rate is the count per 1,000 population residing in the w ard Police between January and December 2016 in 2 Change in direction w hen comparing 2016 counts to the same period in 2015 3 Other includes, Fraud and Robbery offences along w ith Other as stated by Birkdale ward representing 3% of all crimes that Merseyside Police occurred within Sefton. This is 40 crimes per 1,000 ASB Incidents Birkdale Incidents Sefton Incidents population - lower than the rate seen across 2016 Count Rate1 Change2 Count Rate1 Change2 General Nuisance p p Sefton as a whole (61 per 1,000). 19 1.5 18.8% 811 3.0 42.8% Noise 3 0.2 -70.0% q 120 0.4 -32.2% q The numbers of crimes in the ward have seen an Nuisance q q increase from the previous year (8%), compared Neighbour 19 1.5 -48.6% 687 2.5 -35.1% Other3 9 0.7 -43.8% q 404 1.5 -12.0% q to a 6% increase seen across the Borough. Personal 21 1.6 16.7% p 527 1.9 64.2% p Rowdy Over a quarter (26% / 134) of reports were violent Inconsiderate p q offences. Of these, 82 (61%) were classified as Behaviour 147 11.4 23.5% 4512 16.5 -9.8% Vehicle Nuisance p p common assault or actual bodily harm offences. 18 1.4 12.5% 1802 6.6 7.3% Total 236 18.3 1.7% p 8863 32.4 -4.4% q A further 26% (132) in the ward were theft related 1 The rate is the count per 1,000 population residing in the w ard 2 Change in direction w hen comparing 2016 counts to the same period in 2015 with 35 (26%) of these being reports Theft of or 3 Other includes, Animal Problems, Begging / Vagrancy, Environmental Issues from a Motor Vehicle, and a further 31 (23%) Firew ork Issues, Malicious Communications and Street Drinking being of Theft from a Shop or Stall. Anti-social Behaviour (ASB) There were 236 Anti-social Behaviour incidents reported to Merseyside Police between January and December 2016 occurring within Birkdale: 3% of all Sefton incidents. The ward has a rate of 18 incidents per 1,000 population – again lower than the rate seen across Sefton as a whole (32 per 1,000). There has been a 2% increase in the number of incidents occurring in the ward compared to 2015 (the average across Sefton saw a 4% reduction). Well over half of the incidents within the ward were reports of Rowdy or Inconsiderate Behaviour (62%); 61% of which were reports relating to youths.

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Birkdale Crimes Sefton Crimes Index of Multiple Deprivation – Crime Fires 2016 Count Rate1 Change2 Count Rate1 Change2 The wards LSOAs are in some of the least affected Deliberate Property Fire 2 15.5 0% u 63 23.0 -3% q areas nationally. However, levels across all of the Deliberate Secondary LSOAs in the have shown an increase in levels Fire 7 54.2 250% p 466 170.3 11% p when comparing the 2015 scores to 2010. Vehicle Fire 1 7.7 0% u 96 35.1 60% p Total 10 77.4 100% p 625 228.3 15% p 1 The rate is the count per 100,000 population residing in the w ard 2 Change in direction w hen comparing 2016 counts to the same period in 2015

The ward has low levels of crime and disorder, however these levels have increased year on year. Budgets cuts seen by both Merseyside Police and Merseyside Fire and Rescue coupled with the increases seen, may result in increases in demand and therefor increasing level of direct costs. Associated with these issues are also indirect costs including lowered levels of community satisfaction and wellbeing; and reduced attractiveness to encourage businesses and job creators to locate in the area.

Deliberate Fires Merseyside Fire and Rescue Service (MFARS) responded to 10 deliberate fires in the ward between January and December 2016. This is only 2% of all deliberate fires across the borough. The rate of deliberate fires per 100,000 population in the ward is 77 compared to 228 across Sefton as a whole. The number of deliberate property fires in Birkdale has increased by 100% compared to the previous year Sefton saw an increase of 15%. Deliberate secondary fires, is the most prevalent type within Birkdale and makes up 70% of all fires. This has seen a 250% increase compared to the previous year; the Borough numbers increased (11%).

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Health Overall Birkdale has a good level of health compared to the Borough with higher levels of life expectancy and generally lower levels of hospital admissions During the 2011 Census:

▪ 5% of residents were in either bad or very bad health (Sefton average was 7%).

▪ 18% had their activities limited a little or a lot by their health (Sefton average was 23%). In general Birkdale residents have lower than Based on current age-specific mortality rates, average level of emergency hospital admissions. women in the ward could expect to live nearly Standardised Admission Ratios (SAR) for the ward two years more than the England average; with 2010/11 to 2014/15 were: men also expected to live for nearly two years more. ▪ 107 – All Causes (Sefton: 116) The fertility rate in Birkdale (53.6) is lower than ▪ 92 – Chronic Obstructive Pulmonary Disease the Sefton rate (61.2). The rate of teenage (COPD) (Sefton: 111) conceptions in Birkdale is not significantly different to the rate for Sefton as a whole. ▪ 97 - Coronary Heart Disease (CHD) (Sefton: 109) Of 170 reception age pupils (4 to 5 year olds) in the ward taking part in the annual National Child ▪ 89 – Hip Fractures (Sefton: 96) Measurement Programme (NCMP) 2015/16, 22% were overweight compared to 25% across Sefton. ▪ 80 - Myocardial Infarction (Sefton: 94) Of 133 Year 6 pupils (10 to 11 year olds) in ▪ 96 – Stroke (Sefton: 91) Birkdale taking part in the annual National Child Measurement Programme (NCMP) 2015/16, 32% ▪ 99 – Alcohol Harm (Sefton: 108) were overweight compared to 35% across ▪ 120 – Intentional Self-harm (Sefton: 95) Sefton.

Hospital Admissions Between 2010/11 and 2014/15 there were a total of 140 hospital admissions for injuries in under 15 years olds across Birkdale, a crude rate 118. This is lower than the rates seen across Sefton (120.2), and North West (136.1) yet higher than the Liverpool City Region (114.5), and England (111.7) rates.

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Closely linked to the lower levels of poor health from birth of residents of the ward the levels of other disease and mortality rates are also lower. For the period 2010 to 2014 Birkdale had a Standardised Mortality Ratio (SMR) of 84, lower than Sefton at 105. The ward has a significantly better SMR than that of England. In relation to the occurrence of Cancer between 2010 and 2014, Birkdale had a Standardised Incidence Ratio (SIR) of 109 with the rate for Sefton at 95. The ward falls within the top 20% of all areas nationally.

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Index of Multiple Deprivation – Health & Disability Two of the nine Birkdale LSOAs are within the top 30% of affected areas nationally meaning some residents of the ward are living in some of the The health and well-being of Birkdale is generally most health and disability deprived areas of better than Sefton as a whole. Residents of England. However, overall the picture of poor Birkdale tend to live longer lives in better health. health has improved from 2010 across the ward. Hospital admission and mortality rates are lower for adults in Birkdale, with the exception of self- harm. Cancer incidence amongst Birkdale residents is similar to the national rate. Health outcomes for children are similar to the Sefton average in Birkdale. Whilst Birkdale currently experiences better health than many of Sefton’s wards, changes to its population such as an increasing older population and rising deprivation may increase the health needs of this community. Furthermore, although affluent overall small pockets of deprivation exist within Birkdale. There may be health inequalities affecting these neighbourhoods that are masked by overall ward statistics.

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Area Moved To Total 0to19 20to54 55Plus 2011 Census Flows – Migration Birkdale (Internal) 197 17.9% 64 5.8% 121 11.0% 12 1.1% Sefton (Other Wards) 590 53.7% 181 16.5% 317 28.8% 92 8.4% The 2011 Census indicated that 797 people LCR (Not Sefton) 42 3.8% 13 1.2% 26 2.4% 3 0.3% immigrated into the Birkdale ward from outside of North West (Not LCR) 122 11.1% 33 3.0% 75 6.8% 14 1.3% Other 148 13.5% 51 4.6% 83 7.6% 14 1.3% the ward when comparing current addresses to Total Emigrated From the address the previous year, with 197 moving Birkdale Ward 902 82.1% 278 25.3% 501 45.6% 123 11.2% (excluding Internal) within the ward, totalling 994 people moving in the area. 51% of these moved from other wards within Sefton, with a further 13% coming from the other areas outside the North West. 51% of all people moving into the ward are aged between 20 and 54. In comparison 902 people have moved out of the ward, to other areas, with 54% moving to other Sefton wards, and 14% moving to other areas outside of the North West. 46% of the people who left the ward were aged between 20 and 54.

Area Moved From Total 0to19 20to54 55Plus Birkdale (Internal) 197 19.8% 64 6.4% 121 12.2% 12 1.2% Sefton (Other Wards) 503 50.6% 137 13.8% 323 32.5% 43 4.3% LCR (Not Sefton) 69 6.9% 23 2.3% 39 3.9% 7 0.7% North West (Not LCR) 95 9.6% 22 2.2% 63 6.3% 10 1.0% Other 130 13.1% 33 3.3% 82 8.2% 15 1.5% Total Immigration into Birkdale Ward 797 80.2% 215 21.6% 507 51.0% 75 7.5% (excluding Internal)

Migration out of the ward is higher than inward migration, meaning an overall reduction in the population within Birkdale, this could result in a reduction in service demand across the ward.

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2011 Census Flows – Travel to There were 68 wards in the area with where one to nine Birkdale residents travelling to Work. Work There were 63 wards in the area with one to nine residents travelling into Birkdale to Work. The 2011 Census indicated that 91% (4,916) of People Traveling to working residents within Birkdale travelled out of Total 16 - 34 35 - 49 50 Plus Birkdale to Work the ward to their place of work. 458 (9%) travelled Birkdale (Internal) 458 24.0% 104 5.5% 20 1.0% 154 8.1% within the ward to work. 60% of the people Sefton (Other Wards) 1050 55.0% 353 18.5% 389 20.4% 308 16.1% LCR (Not Sefton) 85 4.5% 33 1.7% 27 1.4% 25 1.3% travelling out of the area travelled to other Sefton North West (Not LCR) 298 15.6% 87 4.6% 126 6.6% 85 4.5% wards with 15% travelling to other North West Other 17 0.9% 10 0.5% 5 0.3% 2 0.1% Total People Travelling areas. 579 people did not have a fixed workplace 1450 76.0% 483 25.3% 547 28.7% 420 22.0% to Birkdale for Work with a further 680 people residing in the ward stating they worked from home. There were a total of 1,450 people traveling into the ward to attend their place of work from outside of the ward. 55% of these travelled from other Sefton wards with 16% travelling from other North West areas.

Birkdale Residents Travel to Work Total 16 - 34 35 - 49 50 Plus Birkdale (Internal) 458 8.5% 104 1.9% 200 3.7% 154 2.9% Sefton (Other Wards) 3229 60.1% 1028 19.1% 1169 21.8% 1032 19.2% LCR (Not Sefton) 760 14.1% 208 3.9% 338 6.3% 214 4.0% North West (Not LCR) 796 14.8% 238 4.4% 335 6.2% 223 4.1% Other 131 2.4% 54 1.0% 44 0.8% 33 0.6% Total Birkdale Residents Working 4916 91.5% 1528 28.4% 1886 35.1% 1502 27.9% Outisde the Ward

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Service Demand & Delivery in There were a total of 45 assessments carried out in Birkdale where Domestic Violence and / or Ward Substance Misuse was a factor comprising 3% of all assessments involving Domestic Violence and / Children’s Social Care or Substance Misuse carried out in Sefton. In the ward there were 78 children aged between Children Centres 0 and 17 on a Sefton Children’s Services plan between April 2016 and March 2017; this equates Between October 2015 and September 2016 on 28 per 1,000 children residing in the ward, there were 293 attendances at a Sefton Children higher than the Sefton rate of 50 per 1,000 Centre made by residents of Birkdale, accounting children. for 3% of all the borough attendances, slightly lower than the Sefton average of 5% There are three plan types, Children Looked After – CLA, Children in Need Plan – CIN and Child YOT (Youth Offending Team) Protection – CP. In Birkdale Ward during 2016/17: In Birkdale there were eight young people (aged between 10 and 17) on YOT interventions ▪ 14 children were subject to CLA (Sefton 631) between April 2016 and March 2017 at the start ▪ 56 children were subject to CIN Plan (Sefton of their intervention. This equated to 6 per 1,000 1,761) 10 to 17 year olds in the ward, lower than the rate seen across Sefton (10 per 1,000), totalling 11 ▪ 22 children were interventions. subject to CP (Sefton Between April 2015 and March 2016 there were 648) 10 young people on 12 interventions. Early Help Sefton’s Early Help team had 106 episodes in Birkdale for children aged between 0 and 18 during 2016/17; a rate of 35 per 1,000 of 0 – 18 year olds residing in the ward. The ward makes up 4% of all the Early Help Episodes within the Borough. The ward has a lower rate to that seen in Sefton (46 per 1,000 0 – 18 year olds).

Factors at Assessment – Domestic Violence / Substance Misuse In the ward 41 children had an assessment in which Substance Misuse or Domestic Violence was a factor for either the child or parents. This is a

rate of 15 per 1,000 (pop 0-17) lower than that of the Sefton rate (22).

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Adult Social Care - Personal Care at Home This equates to 46 contacts per 1,000 residents aged 18 and over – lower than Sefton as a whole During April 2016 and March 2017, 154 residents (60 per 1,000 18+ residents). of Birkdale aged 18 or over received personal care at home; this makes up 4% of all recipients residing within the Borough, and is a rate of 15 Personal Care at Home per 1,000 residents (aged 18 and over), slightly Age Bands Total Population Counts lower than the rate seen across the Borough (16 18 to 64 76 49.4% 7661 9.9 per 1,000 residents aged 18 and over). 65 - 84 40 26.0% 2154 18.6 Residents aged 18 to 64 make up the highest 85 and Over 38 24.7% 272 139.7 proportion of the total recipients (49%), yet those Total 154 100.0% 10087 15.3 aged 85 and over have a higher count per 1,000 population (140). Long Resedential and Nursing Homes Age Bands Total Population Counts Adult Social Care - Long 18 to 64 3 4.7% 7661 0.4 Term Residential and 65 - 84 28 43.8% 2154 13.0 Nursing Homes 85 and Over 33 51.6% 272 121.3 There were 64 people Total 64 100.0% 10087 6.3 residing in long term

residential or nursing home who originally Adult Social Care Contacts resided in the ward Age Bands Count Sefton % Population Counts between April 2016 and Birkdale 464 3.5% 10087 46.0 Sefton 13113 100.0% 220506 59.5 March 2017. Birkdale makes up 4% of all the long term residential /

nursing home residents, who originated from within the Borough. This equates to a rate of 6 per 1,000 – slightly lower than the Sefton rate of 8 per 1,000 18+ residents. Unlike personal care at home those aged 85 and over make up the highest percentage of long term residential / nursing home residents (52%); and have the highest count per 1,000 population (121). Adult Social Care - Contacts Sefton received 464 contacts to adult social care from residents of Birkdale during the 2016/17 financial year.

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Libraries Street Sweeping is the most prolific issue in the ward making up 34% of all calls in the ward; there There are a total of 8,237 residents of Birkdale has been a 27% increase in the number of calls registered as borrowers with Library services from 2015 to 2016. Fly Tipping makes up 16% of within Sefton. 1,186 of these residents registered all calls for service and has seen a 7% decrease have borrowed from a Sefton library in the past from the previous year. year this works out at a rate of 92 per 1,000, lower than the Sefton rate of 110 per 1,000 residents. The wards residents make up 4% of all Collection Type Birkdale Collections Sefton % Sefton active borrowers. Co-Mingled 147484 27% 28% Food Waste 147940 28% 24% Green Waste 68496 13% 10% Residual Waste 173186 32% 38% Total 537,106 100% 100%

Enviromental Issues Birkdale Issues Sefton Issues 1 1 2016 Count Rate Change2 Count Rate Change2 Accumulation of q p Refuse 10 0.8 -9.1% 671 2.5 7.0% Dog Fouling 17 1.3 30.8% p 654 2.4 29.2% p Filthy & Verminous p p Premises 4 0.3 33.3% 440 1.6 47.7% Domestic Waste Collection Fly Tipping 29 2.2 -6.5% q 3736 13.6 10.6% p It is estimated that 537,106 domestic bins / sacks Other 31 2.4 63.2% p 721 2.6 4.3% p Rats 7 0.5 -22.2% q 987 3.6 -4.0% q were collected as of May 2017; residual waste Rear Entries 2 0.2 100.0% p 696 2.5 33.8% p makes up the largest amount of collections within Stray Dogs 21 1.6 61.5% p 355 1.3 -8.3% q Birkdale at 32% (this is lower than the Sefton Street Sweeping 62 4.8 26.5% p 2518 9.2 27% p percentage of 38%). Green waste collections in Total 183 14.2 22.8% p 10778 39.4 14% p 1 The rate is the count of offences per 1,000 residents residing in the w ard the ward were higher than those seen across the 2 The change is the direction of change w hen comparing rate from 2016 to 2015 borough (13% in the ward compared to 10% 3 Other includes Abandoned Vehicles, Dangerous / Aggressive Dogs, Graffiti, Grot across Sefton). Spots, Unsecure Premises, Overgrow n land / gardens, Street Cleansing and Vacant / Unsecure Premises Calls for Service – Environmental Issues There were 183 calls made to Sefton’s contact centre relating to environmental issues between January and December 2016 in the ward representing 2% of environmental calls that occurred within Sefton. This is 14 environmental issues per 1,000 population – considerably lower than the rate seen across Sefton as a whole (39 per 1,000).

However, the number of environmental issues in the ward have seen a 23%

increase from the previous year, compared to a 14% increase seen across the Borough.

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MOSAIC Profile There is high use of the internet and ownership of new technology. Experian’s Mosaic Public Sector product is designed to identify groupings of consumer ▪ E – Predominantly older families, with some behaviour for households and postcodes. The adult children still living at home in suburban methodology used is unique to Experian, and has mid-range three bedroom homes. Long term been developed over many years to create residents of the ward. The internet is used for classifications using data from a wide variety of research within the households. different sources and different levels of F – Predominantly older resi1,07dents, living geography. ▪ in their own homes, with additional pensions It is designed to describe the UK population in to that of the state. Minimal miles driven and terms of their typical demographics, social, new technology is not liked. economic, cultural, and lifestyle behaviour. The population is classified into 66 ‘Types’ that identify ▪ H - Predominantly younger households, in full- groups of individuals or households that are as time employment on starter salaries. Living in similar as possible to each other and as different as private suburbs with affordable housing costs. possible from any other group. These ‘Types’ group They use the internet for buying and selling. together hierarchically into 15 ‘Groups’. K – Predominantly mature aged homeowners, In each type there are a number of key features ▪ on a modest income living in affordable which make each category distinctive and are suburban households, with grown up children. useful to bear in mind when devising communications or delivery strategies targeted at them. These are subjective and are intended to Proportion of all highlight key issues rather than to be households comprehensive. Clearly not every one of the represented by Borough’s 178,000 households will match exactly group to just one of 66 different Mosaic Types or 15 Mosaic Groups. The description should be Mosaic Household recognised as “generic types”, examples to which Group Count Birkdale Sefton individual cases only approximate with various H 1,070 19.2% 10.5% degrees of exactness. F 913 16.4% 14.6% Overview K 912 16.4% 7.4% B 865 15.5% 9.5% There are approximately 13,900 residents living in E 786 14.1% 14.1% 5,500 households across Birkdale. Over three D 590 10.6% 5.2% quarters (92%) of the households in the ward are classified as belonging to six of the 15 Mosaic Groups (B, D, E, F, H, and K) which are generally characterised as:

▪ B – Predominantly married couples with high assets and investments, residing in high value detached homes, often supporting students and older children. Managerial or senior roles. Use the internet for shopping and banking.

▪ D – Predominantly families with children living in three to four bedroom upmarket suburban homes, which are owned with a mortgage.

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Generic MOSAIC Characteristics Social media usage in the ward is generally low (with the exception of two groups), with clear The groups can be characterised further by socio- links between low levels of smart phone economic data within Mosaic. The groups are ownership and internet usage across four of the then ranked from 1 to 15 in terms of the groups. predominance of the characteristic in the group. For Birkdale: The ages of residents in the ward are wide ranging, with the younger generally having a low to medium income and the older residents having an average to higher income. Overall the younger residents have a better level of health.

In comparison ownership of smart TVs is generally higher in the ward.

Younger people are likely to have shorter residencies, unlike older residents who stay in the area. Over all residents have an average to low concern for the environment.

Those on a lower income are more likely to have more children than those on higher incomes. With the older age groups having less children.

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The groups range from average to very high The younger groups are unlikely to remain in the council tax bands; with households likely to be area for long. There is a clear split between the owner occupied. groups with four likely to have low numbers of children, with education fluctuating across the groups.

Levels of education are spread across the groups, with minimal links to age or income

The higher the property value and council tax banding the more likely the more likely the households has more bedrooms, with most groups in Birkdale showing either average of high levels.

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Notes on Data & Methodology Census 2011. Please note that IMD data is provided by LSOAs which have been merged into Output Area (OA) – are clusters of adjacent best fit wards. postcodes and are used as the basis of the Census Experian Mosaic is a classification tool used to data. They are made up of a minimum of 40 to categorise the population according to the type of 125 households. As of Census 2011 Sefton have neighbourhood in which they live. It is 933 OAs, previous to this there were 937. constructed from a range of sources including the Lower Super Output Area (LSOA) – are built using Census, consumer behaviour, financial and adjoined OAs. They have between 400 and 1200 lifestyle factor data. It is a useful tool for gaining households. Currently Sefton has 189 LSOAs, more in-depth insight into lifestyles and behaviour previous to 2011 there were 190. of the population. Mosaic segments the population into 15 Groups (A-O) and 66 Types. Middle Super Output Area (MSOA) – are built using LSOAs, and have a minimum household Children Living in Low Income Families (CLIF) is number of 2000 up to 6000. There are 38 MSOAs defined as: Children living in families in receipt of in Sefton this has not changed. either out of work, or tax credits whose reported Ward – “administrative division of a city or income is less than 60 per cent of the median borough that typically elects and is represented income or in receipt of IS or (Income-Based) JSA, by a councillor or councillors” (Oxford Dictionary) divided by the total number of children in the area (determined by Child Benefit data) and is a proxy For further information relating to these measure for child poverty. CLIF is a snapshot in geographies please see: time (31st August) of people within the area. https://www.ons.gov.uk/methodology/geography /ukgeographies/censusgeography Occupancy Rating (bedrooms) provides a Population Estimates 2015 – annual population measure of whether a household's count estimates for wards in Sefton by single year accommodation is overcrowded or under of age and sex. occupied. NINo estimation – “The data covers adult Universal Credits (UC) is a monthly payment for overseas nationals entering the UK and allocated low income workers and those out of work. UC a National Insurance Number (NINo) on the replaces six other benefit types (Job Seekers National Insurance Recording & Pay As You Earn Allowance, Employment and Support Allowance, System (NPS). Allocation of a NINo includes all Income Support, Child Tax Credits, Working Tax reasons i.e. the figures cover benefit/tax credit Credits and Housing Benefits). UC has been rolled recipients as well as workers. out across England and was introduced in Sefton in June 2014. Please note that claims are per All adult overseas nationals allocated a NINo are household meaning two people who resided included, regardless of their length of stay in the together may claim the benefit, which will then be UK. “ https://stat- paid into one account. Please note that UC data is xplore.dwp.gov.uk/webapi/jsf/dataCatalogueExplorer.xhtml provided LSOAs which have been merged into Please note that NINo data is provided by Middle best fit wards. Super Output Area (MSOA) which have been merged into best fit wards. Working Tax Credits (WTC) is a benefit for working people on a low income (there are a Index of Multiple Deprivation 2015 (IMD) number of stipulations which must be met to measures levels of deprivation, across seven qualify for this benefit). domains, nationally at Lower Super Output Area (LSOA) level. This provides a mean score and Child Tax Credits (CTC) is a benefit paid to parents ranking allowing areas to be compared relatively or guardians residing with at least one child under to other areas. The IMD data is created by the the age of 16, it is a means tested benefit with Department for Communities and local again has specific criteria to meet before an award Government. The higher the score the more is made. affected the area. Sefton has 189 LSOAs as of

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Child benefits is a social security payment paid to Schools should continue to focus on which parents or guardians of children under the age of qualifications are most suitable for individual 16 or those who continue into further education pupils, as the grades pupils achieve will help them until aged 18. reach their goals for the next stage of their education or training. Housing Benefits (HB) is a means tested benefit for people on low-incomes to help pay their rent. Attainment 8 measures the achievement of a pupil across 8 qualifications including Council Tax Reduction (CTR) is help for people on mathematics (double weighted) and English low-incomes towards their council tax payments. (double weighted), 3 further qualifications that “The Early Years Foundation Stage (EYFS) sets count in the English Baccalaureate (EBacc) standards for the learning, development and care measure and 3 further qualifications that can be of children from birth to 5 years old. All schools GCSE qualifications (including EBacc subjects) or and Ofsted-registered early years providers must technical awards from the DfE approved list.” follow the EYFS, including childminders, Https://www.gov.uk/government/uploads/systemuploads/attachme preschools, nurseries and school reception nt_data/file/583857/Progress_8_school_performance_measure_Jan _17.pdf classes.” www.foundationyears.org.uk/eyfs-statutory-framework/ Census Travel to Work data calculations were “Key Stage 1 is taught during Years 1 and 2 of based on best-fit LSOAs as the data is not readily primary school. Targets defined in the National available at ward level. Curriculum are assessed at the end of each Key Stage.” Fly tipping is the illegal dumping of waste; items http://www.bbc.co.uk/schools/parents/national_curriculum_key_sta dumped can include household furniture, building ges/ material and vehicle parts.

“Key Stage 2 is taught during Years 3 to 6 of primary school. Targets defined in the National Curriculum are assessed at the end of each Key Stage.” http://www.bbc.co.uk/schools/parents/national_curriculum_key_sta ges/

Progress 8 and Attainment 8 “Progress 8 aims to capture the progress a pupil makes from the end of primary school to the end of secondary school. It is a type of value added measure, which means that pupils’ results are compared to the actual achievements of other pupils with the same prior attainment. The performance measures are designed to encourage schools to offer a broad and balanced curriculum with a focus on an academic core at key stage 4, and reward schools for the teaching of all their pupils, measuring performance across 8 qualifications. Every increase in every grade a pupil achieves will attract additional points in the performance tables. Progress 8 is calculated for individual pupils solely in order to calculate a school’s Progress 8 score, and there is no need for schools to share individual Progress 8 scores with their pupils.

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Acronyms and Abbreviations NINo – National Insurance Number NW – Northwest A&E – Accident and Emergency OA - Output Area ASB – Antisocial Behaviour SAR – Standardised Admission Ratio ASC – Adult Social Care SIR – Standardised Incidence Ratio BAME – Black, Asian & Minority Ethnic SMR – Standardised Mortality Ratio CHD – Coronary Heart Disease SEND – Special Educational Needs & Disabilities CIN – Children In Need UC – Universal Credit CLA – Children Looked After UK – United Kingdom CLIF – Children in Low Income Families WTC - Working Tax Credits COPD – Chronic Obstructive Pulmonary Disease YOT – Youth Offending Team CP – Child Protection

CS – Children’s Services CTC - Child Tax Credits CTR – Council Tax Reduction DLA – Disability Living Allowance EBacc - English Baccalaureate EH – Early Help ELAS – Emergency Limited Assistance Scheme ESA – Employment Support Allowance EYFS – Early Years Foundation Stage FSM – Free School Meals GCSE – General Certificate of Secondary Education HB – Housing Benefit IDACI Income Deprivation Affecting Children IDAOPI Income Deprivation Affecting Older People IMD – Index of Multiple Deprivation IS – Income Support JSA – Job Seekers Allowance KS – Key Stage LCR – Liverpool City Region LSOA – Lower Super Output Area MFARS – Merseyside Fire and Rescue Service MSOA – Middle Super Output Area NCMP – National Child Measurement Programme NEET - Not in Employment, Education or Training

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Benefit & Support Sources Page Sub Section Source Date Working Age Nomis - DWP Benefits - Working Age 16&17 2016 Claimants Clients for Small Areas - August 2016 Overview Job Seekers Nomis - Job Seekers Allowance - Age and Page Sub Section Source Date 16&17 2017 Allowance Duration January 2017 7 Ward Amenities Sefton MBC - Corporate GIS 2017 Stat-Xplore - People on Universal Credit 16&17 Universal Credits 2016 December 2016 Demographics Gov.UK - Child and Working Tax Credits Page Sub Section Source Date 16&17 Child Tax Credits Statistics: Finalised Annual Awards - 2014/15 ONS - Mid-2015 Population Estimates for 2014 to 2015 2015 Wards in England and Wales by 8&9 Population 2015 Gov.UK - Child Benefit Small Area Single Year of Age and Sex - Experimental 16&17 Child Benefits 2016 Statistics - August 2016 Statistics Sefton MBC - Revenues and Benefits Black, Asian, or 16&17 Housing Benefits 2017 8&9 Census 2011 - KS201EW Ethnic group 2011 System - January 2017 Minority Ethnic Council Tax Sefton MBC - Revenues and Benefits 16&17 2017 Stat-Xplore - NINo Registrations To Adult 2012 - Reduction System - January 2017 8&9 NiNo Overseas Nationals Entering The UK 2016 Emergency Limited 16&18 Assistance Scheme Sefton MBC - Welfare Reform 2016/17 Residents Known to Sefton MBC - Adults Social Care / 9 2016/17 (ELAS) Sefton Social Care Children's Social Care 17 Accessing Foodbanks Trussell Trust 2015/16 Deprivation Page Sub Section Source Date Education Gov.UK - English Indices of Deprivation Page Sub Section Source Date 2015 - File 3 Supplementary Indices - Nursery Settings - 10&11 IMD / IDACI / IDAOPI Income Deprivation Affecting Children 2015 19 Sefton School Census October 2016 Pupils Index and Income Deprivation Affecting Early Years Older People Index 19 Foundation Stage - Sefton School Census October 2016 Gov.UK - Personal tax credits: Children in Pupils Children in Low Low-Income Families Local Measure: 10&11 2014 Early Years Income Families 2014 Snapshot as at 31 August 2014: 30 19 Foundation Stage - Sefton MBC & DfE - EYFSP - SFR50-2016 2015/16 September 2016 Achievement Primary Settings - Housing & Households 20 Sefton School Census October 2016 Pupils Page Sub Section Source Date Sefton MBC & DfE - Household - Lone Primary Settings - KS1 Census 2011 - QS112EW Household 20 SFR42_2016_KS1_LA_tables&NCER 2015/16 12 Persons / Lone 2011 Achievement Composition - People Emerging National KS1 Parents Sefton MBC & DfE - Household - Census 2011 - QS412EW Occupancy Rating Primary Settings - KS2 12 2011 21 SFR62_KS2_2016_LA_Tables&NCER 2015/16 Occupancy (Bedrooms) Achievement Emerging National KS2 TA / Test 12 Household - Tenure Census 2011 - KS402EW Tenure 2011 Secondary School Household - Car / Census 2011 - KS404EQW Car or Van 21 Sefton School Census October 2016 12 2011 Settings - Pupils Van Access Availability Secondary School Sefton MBC - Council Tax Database - Sefton MBC & DfE - 12&13 Council Tax 2017 21&22 Settings - 2015/16 January 2017 SFR03_2017_LA_Characteristics_Tables KS4Achievement Vacant and Void Sefton MBC - Council Tax Database - April 12&13 2016 Properties 2016 Not in Employment 22 Career Connect - Connexions 2017 Sefton MBC - Housing Land Availability Education or Training 13 New Build Properties 2016 and Development Database March 2016 13 Average House Price Gov.UK - Price Paid Data 2016 Community Safety Barriers to Housing & Gov.UK - English Indices of Deprivation 14 2015 Page Sub Section Source Date Services IMD 2015 - File 2 Domains of deprivation 2015 - 263 Crimes Merseyside Police 2016 Economy & Business 2015 - Page Sub Section Source Date 23 Anti-Social Behaviour Merseyside Police 2016 Licensed Premises / 15 Sefton MBC - Licensing Database 2016 Gov.UK - English Indices of Deprivation Gambling Licenses 24 Crime IMD 2015 2015 - File 2 Domains of deprivation Sefton MBC - Environmental Health and Commercial Property 2015 - 15 Trading Standards (Regulation & 2016 24 Deliberate Fires Merseyside Fire and Rescue Inspections 2016 Compliance) Experian: Household Mosaic 15 Household Income 2016 Classification Census 2011 - KS603EW Economic 15 Economic Activity 2011 Activity by Sex Gov.UK - English Indices of Deprivation 15 Employment IMD 2015 2015 - File 2 Domains of deprivation

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Health Page Sub Section Source Date Bad Health / Daily Census 2011 - KS301EW - Health Provision 25 2011 Activities of Unpaid Care Life Expectancy Local Health Indicators - ONS - Life 2010 - 25 Female & Male Expectancy at Birth Females / Males 2014 Annual Births extract and mid-year population estimates - ONS - Crude 2014 - 25 General Fertility Rate Fertility Rate of live births per 1000 2016 females aged 15-44 Births to Mothers Ward level teenage conception rates - 2012 - 25 Aged Under 18 ONS 2014 National Child Sefton MBC - National Child 25 Measurement 2015/16 Measurement Programme Programme

Hospital Admissions - Local Health Indicators - Rate of Hospital 2010/11 25 injuries in under 15 Admissions for Injuries in Children (Aged - years olds Under 15) 2014/15

2010/11 Hospital Admissions - Local Health Indicators - HES - Emergency 25 - All Causes Hospital Admissions for All Causes SAR 2014/15 Hospital Admissions - Local Health Indicators - HES - Emergency 2010/11 Chronic Obstructive 25&26 Hospital Admissions for Chronic - Pulmonary Disease Obstructive Pulmonary Disease SAR 2014/15 (COPD)

Hospital Admissions - Local Health Indicators - HES - Emergency 2010/11 25&26 Coronary Heart Hospital Admissions for Coronary Heart - Disease (CHD) Disease SAR 2014/15 Local Health Indicators - HES - Emergency 2010/11 Hospital Admissions - 25&26 Hospital Admissions for Hip Fractures in - Hip Fractures 65+ SAR 2014/15

Local Health Indicators - HES - Emergency 2010/11 Hospital Admissions - 25&26 Hospital Admissions for Myocardial - Myocardial Infarction Infarction SAR 2014/15

2010/11 Hospital Admissions - Local Health Indicators - HES - Emergency 25&26 - Stroke Hospital Admissions for Stroke SAR 2014/15 Local Health Indicators - HES - Hospital 2010/11 Hospital Admissions - 25&26 Admissions for Alcohol Related Harm - Alcohol Harm SAR 2014/15

Hospital Admissions - 2010/11 Local Health Indicators - HES - Hospital 25&26 Intentional Self- - Admissions for Self Harm SAR harm 2014/15

Standardised Local Health Indicators - ONS - Deaths 2010- 26&27 Mortality Ratio From All Causes, All Ages SMR 2014 Local Health Indicators - ONS - Incidence 2010 - 26&27 Incidence of Cancer of All Cancer SIR 2014 Health & Disability Gov.UK - English Indices of Deprivation 27 2015 IMD 2015 - File 2 Domains of deprivation

2011 Census Flows Migration Page Sub Section Source Date 28 Moved From / To UK Data Service - MU01BUK_Ward_All 2011

2011 Census Flows – Travel to Work Page Sub Section Source Date 29 Travel From / To UK Data Service - WU02UK_LSOA 2011 Service Demand & Delivery in Ward Page Sub Section Source Date 30 Children Social Care Sefton MBC - Children's Social Care 2016/17 30 Early Help Sefton MBC - Children's Social Care 2016/17 30 YOT Sefton MBC - Youth Offending Team 2016/17 Personal Care at 31 Sefton MBC - Adult Social Care 2016/17 Home Long Term 31 Residential and Sefton MBC - Adult Social Care 2016/17 Nursing Homes Adult Social Care 31 Sefton MBC - Adult Social Care 2016/17 Contacts 32 Libraries Sefton MBC - Library Services 2017 Domestic Waste 32 Sefton MBC - Cleansing 2017 Collection Environmental 2015 - 32 Sefton MBC - Mayrise & Flare Issues 2016

Mosaic Classification Page Sub Section Source Date Experian: Household Mosaic 33to35 Mosaic Classification 2016 Classification

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